Information display method and device, equipment and medium

Abstract

The embodiment of the invention discloses an information display method and device, equipment and a medium. According to the scheme, the method comprises the steps that a user terminal obtains first label information provided by a communication label entity arranged at a first position in a near field communication mode; the first label information comprises a first identifier of first promotion information displayed by an information promotion entity arranged at a second position; the distance between the first position and the second position is smaller than or equal to a preset distance; and displaying a target page related to the first promotion information based on the first identifier.

Description

Technical Field

[0001] The present application relates to the field of computer technology, and in particular to a method, device, equipment and medium for displaying information. Background Art

[0002] With the continuous development of science and technology, the means of promoting things are endless, and the corresponding ways for users to obtain detailed information of things are becoming more and more convenient. For example, posting paper advertisements containing QR codes or hanging smart electronic screens containing QR codes of promotional things, so that users can scan the QR codes corresponding to the promotional things they are interested in to view the corresponding detailed information. This method requires users to open the corresponding application to scan, and only after scanning and successfully identifying the QR code can the detailed information corresponding to the promotional things be displayed to users, and the operation is relatively complicated.

[0003] Therefore, how to provide a simple and convenient way to display information is a technical problem that needs to be solved urgently. Summary of the invention

[0004] The embodiments of the present specification provide a method, device, equipment and medium for displaying information to solve the problem of complex user operations in existing methods for displaying information.

[0005] To solve the above technical problems, the embodiments of this specification are implemented as follows: An embodiment of the present specification provides a method for displaying information, including: a user terminal obtains first tag information provided by a communication tag entity set at a first position through near field communication; the first tag information includes a first identifier of first promotional information displayed by an information promotion entity set at a second position; the distance between the first position and the second position is less than or equal to a preset distance; based on the first identifier, a target page related to the first promotional information is displayed.

[0006] An embodiment of the present specification provides a method for displaying information, including: a communication tag entity obtains a trigger signal for near-field communication issued by a user terminal; based on the trigger signal, first tag information is sent to the user terminal; the first tag information includes a first identifier of first promotional information displayed by an information promotion entity, so that the user terminal displays a target page related to the first promotional information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance.

[0007] An embodiment of the present specification provides a method for displaying information, including: an information promotion entity sends a first identifier of first promotion information to a communication tag entity; the first identifier is used by the communication tag entity to generate first tag information including the first identifier, and the first tag information is fed back to a user terminal via near-field communication, and the user terminal displays a target page related to the first promotion information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance; and the first promotion information is displayed.

[0008] An embodiment of the present specification provides a device for displaying information, including: a first tag information acquisition module, used to acquire first tag information provided by a communication tag entity set at a first position through near field communication; the first tag information includes a first identifier of first promotional information displayed by an information promotion entity set at a second position; the distance between the first position and the second position is less than or equal to a preset distance; and a target page display module, used to display a target page related to the first promotional information based on the first identifier.

[0009] An embodiment of the present specification provides a device for displaying information, including: a trigger signal acquisition module, used to acquire a trigger signal for near field communication issued by a user terminal; an information sending module, used to send first tag information to the user terminal based on the trigger signal; the first tag information includes a first identifier of the first promotional information displayed by the information promotion entity, so that the user terminal displays a target page related to the first promotional information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance.

[0010] An embodiment of the present specification provides a device for displaying information, including: an identification sending module, used to send a first identification of first promotional information to a communication tag entity; the first identification is used by the communication tag entity to generate first tag information containing the first identification, and to feed back the first tag information to a user terminal via near-field communication, and the user terminal displays a target page related to the first promotional information based on the first identification; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance; and a promotion information display module, used to display the first promotional information.

[0011] An embodiment of the present specification provides a device for displaying information, comprising: at least one processor; and a memory communicatively connected to the at least one processor; wherein the memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor to execute a method for displaying information.

[0012] An embodiment of the present specification provides a computer-readable medium on which computer-readable instructions are stored. The computer-readable instructions can be executed by a processor to implement a method for displaying information.

[0013] At least one embodiment of the present specification can achieve the following beneficial effects: the user terminal can obtain the first tag information provided by the communication tag entity set at the first position through near field communication, the first tag information can contain the first identification of the promotion information, and the user terminal can display the target page related to the promotion information based on the first identification. Thus, the user can quickly obtain the target page related to the promotion information through simple operations such as sticking or touching, without the user having to perform too many other operations, which simplifies the user operation and improves the convenience of the user in obtaining information. BRIEF DESCRIPTION OF THE DRAWINGS

[0014] In order to more clearly illustrate the embodiments of this specification or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments recorded in this application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative labor.

[0015] Figure 1 This is a schematic diagram of an application scenario of a method for displaying information provided by an embodiment of this specification; Figure 2 It is a flowchart of a method for displaying information provided by an embodiment of this specification; Figure 3 is a target page schematic diagram provided in an embodiment of this specification; Figure 4 It is a flowchart of a method for displaying information provided by an embodiment of this specification; Figure 5 It is a flowchart of a method for displaying information provided by an embodiment of this specification; Figure 6 It is a swim lane diagram of a method for displaying information provided by an embodiment of this specification; Figure 7 This specification provides an embodiment corresponding to Figure 2 A schematic diagram of the structure of a device for displaying information; Figure 8 The embodiment of this specification provides the corresponding Figure 4 A schematic diagram of the structure of a device for displaying information; Fig. 9 This specification provides an embodiment corresponding to Figure 5 A schematic diagram of the structure of a device for displaying information; Fig.10 It is a structural schematic diagram of a device for displaying information provided in an embodiment of this specification. DETAILED DESCRIPTION

[0016] In order to make the purpose, technical solutions and advantages of one or more embodiments of this specification clearer, the technical solutions of one or more embodiments of this specification will be clearly and completely described below in combination with the specific embodiments of this specification and the corresponding drawings. Obviously, the described embodiments are only part of the embodiments of this specification, not all of the embodiments. Based on the embodiments in this specification, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of one or more embodiments of this specification.

[0017] To facilitate understanding of the various embodiments of this specification, the following is an explanation of some terms.

[0018] Near Field Communication (NFC): is a technology that allows two electronic devices to transfer data wirelessly within a distance of a few centimeters. It is mainly based on wireless radio frequency identification technology and transmits data through magnetic induction between two loop antennas. Communication between devices only requires extremely low electric or magnetic field strength.

[0019] NFC tag: It can be a short-range wireless communication technology tag. It is a new type of communication technology device developed based on contactless radio frequency identification technology and combined with wireless interconnection technology. NFC tags have built-in NFC chips and can perform short-range wireless communication and data exchange with other NFC-enabled devices, such as smartphones, tablets, and other devices.

[0020] Smart screen: refers to a screen display device with intelligent functions. It not only has the display function of a traditional display screen, but also integrates intelligent components such as operating system, processor, memory, network connection, etc., and can realize multiple functions such as human-computer interaction, multi-screen interaction, remote control, etc. Smart screens can be used to display promotional content, such as advertisements, corporate culture, activities, events, etc.

[0021] Posters: are a multifunctional visual communication tool. They use graphic design techniques to express advertising themes and are posted in public places inside and outside the meeting through printing, photo-taking, spray painting, etc. to quickly convey information. For example, commercial advertising posters used to promote goods or commercial services, posters used for various social entertainment activities and exhibitions, posters used for various public festivals, etc.

[0022] The technical solutions provided by the embodiments of this specification are described in detail below in conjunction with the accompanying drawings.

[0023] In order to solve the defects in the prior art, this solution provides the following embodiments.

[0024] Figure 1 This is a schematic diagram of an application scenario of a method for displaying information provided in an embodiment of this specification. Figure 1 As shown, the scheme may include a user terminal 1, a communication tag entity 2, and an information promotion entity 3. The user terminal 1 may include, but is not limited to, devices such as smart phones, tablet computers, and smart watches. The information promotion entity 3 may display the first promotion information, such as advertising information, public welfare information, safety knowledge information, and the like. The communication tag entity 2 may include first tag information corresponding to the first promotion information, and the first tag information may include a first identifier for identifying the first promotion information. After unlocking the user terminal 1, the user may stick or touch the user terminal 1 with the communication tag entity 2 so that the user terminal 1 can perform near-field communication with the communication tag entity 2 and obtain the first tag information from the communication tag entity 2. The user terminal 1 may display the target page corresponding to the first promotion information based on the first identifier in the first tag information. The user can view the page information related to the first promotion information through the near-field communication method of touching or sticking, which simplifies the operation of the user viewing the page information and improves the convenience of the user viewing the information.

[0025] Next, a method for displaying information provided in an embodiment of the specification will be described in detail with reference to the accompanying drawings.

[0026] Figure 2 This is a flow chart of a method for displaying information provided by an embodiment of this specification. From a program perspective, the execution subject of the process can be a program installed on a user terminal. From a hardware perspective, the execution subject of the process can be a user terminal device. Figure 2 As shown, the process may include the following steps.

[0027] Step 202: The user terminal obtains first tag information provided by a communication tag entity set at a first position through near field communication.

[0028] The first tag information may include a first identifier of the first promotion information displayed by the information promotion entity set at the second position; and the distance between the first position and the second position is less than or equal to a preset distance.

[0029] In the embodiments of this specification, the user terminal may be a mobile device such as a smart phone, a smart watch, a tablet computer, etc. with a near field communication function. The communication tag entity may be an NFC tag capable of near field communication or a device containing an NFC tag, and the communication tag entity may perform near field communication with an NFC reader device. The communication tag entity may include first tag information. The user terminal may serve as a reader device to read the first tag information contained in the communication tag entity.

[0030] In actual applications, the first label information and the first promotion information displayed by the information promotion entity may correspond to each other, different promotion information may correspond to different label information, or different promotion information may correspond to different identifiers.

[0031] In the embodiments of this specification, the information promotion entity may include a passive entity containing the first promotion information, such as a poster in the form of paper, plastic, glass, etc.; or, the information promotion entity may also include an active entity containing the first promotion information, such as an LED screen, an electronic smart screen device, etc. The first promotion information may be information that needs to be promoted, such as public service advertisement information, publicity event information, product advertisement information, activity information, etc. The first identifier may be an identifier used to identify the first promotion information, and may be an identifier used to uniquely identify the first promotion information, such as ID information of the promotion information, name information of the promotion information, etc.

[0032] In an embodiment of this specification, the first position of the communication tag entity may be set based on the second position of the information promotion entity; or the second position of the information promotion entity may be set based on the first position of the communication tag entity; the communication tag entity and the information promotion entity may be adjacent or close, for example, the communication tag entity is located on the left, right, or below the information promotion entity. The communication tag entity may be located at a position that is convenient for the user to touch. The preset distance may be 10cm, 5cm, 1cm, etc. For example, in actual applications, advertising spaces may be set next to elevators in some office buildings, residential buildings, and other high-rise buildings, or advertising spaces may be set on the sides of the elevators. The information promotion entity may be set at the advertising space so that the user can view the promotion information corresponding to the promotion object displayed by the information promotion entity. The communication tag entity may be set next to or near the advertising space so that the user can obtain the relevant pages of the promotion object of interest in the information promotion entity through the communication tag entity. Among them, the length of the communication tag entity may be 5-20cm.

[0033] In practical applications, the communication tag entity and the information promotion entity can also be integrated into the same entity. The distance between the communication tag entity and the information promotion entity can also be relatively far. For example, the information promotion entity can be a large screen at a higher position outside the mall, and the communication tag entity can be set at the entrance to the mall. Explanatory information for the communication tag entity can be placed next to the communication tag entity, or the explanatory information can be displayed on the communication tag entity. The specific setting method of the communication tag entity and the information promotion entity is not limited here.

[0034] Step 204: Based on the first identifier, a target page related to the first promotion information is displayed.

[0035] In the embodiments of the present specification, the target page related to the first promotional information may represent a page used to display information related to the promotion object corresponding to the first promotional information. For example, a page for introductory information about the promotion object. The page information displayed on the target page may be different from the page information displayed in the information promotion entity; or, it may be the same as the page information displayed in the information promotion entity. The page information displayed in the information promotion entity may be summary information for the first promotional information, such as a certain picture information about the first promotional information, a video clip information about the first promotional information, the name information of the first promotional information, brief activity information of the first promotional information, etc. The target page may contain detailed information about the first promotional information, such as video or multiple picture information about the first promotional information, the method and rules for participating in the first promotional information, the duration of the first promotional information, the contact information of the promotion user who sent the first promotional information, etc.

[0036] It should be understood that the order of some steps in the methods described in one or more embodiments of this specification can be interchanged according to actual needs, or some steps can be omitted or deleted.

[0037] Figure 2 In the method, the user terminal can obtain the first tag information provided by the communication tag entity set at the first position by means of near field communication. The first tag information can contain the first identifier of the promotion information. The user terminal can display the target page related to the promotion information based on the first identifier. Therefore, the user can quickly obtain the target page related to the promotion information by simple operations such as sticking or touching, without the user having to perform too many other operations, which simplifies the user operation and improves the convenience of the user in obtaining information.

[0038] based on Figure 2 The present specification also provides some specific implementation plans of the method, which are described below.

[0039] Optionally, in the embodiments of this specification, the information promotion entity may include at least one of an entity for displaying promotion information in the form of a poster or a smart screen terminal. The communication tag entity may include at least one of an information board carrying an NFC tag and an electronic device carrying an NFC tag.

[0040] In the embodiments of this specification, the smart screen terminal can dynamically display one or more different promotional information. The promotional information displayed by the smart screen terminal can be a video or multiple pictures of the promotion object. The smart screen terminal can play each promotional information in a preset order, and can also set the duration of each promotional information. The duration of each promotional information played by the smart screen terminal can be the same or different, and can be specifically set based on the promotion duration required by the promotion user corresponding to the promotion information.

[0041] The promotional information in the poster may include a statically displayed image or multiple images displayed in a loop. If the promotional information displayed in the poster is changed, the poster may be replaced with a new poster carrying the new promotional information. The poster may also contain multiple static promotional information, and the electronic device may be used to display the multiple static promotional information in sequence.

[0042] In the embodiments of this specification, the NFC tag may contain an identifier corresponding to the promotional information displayed by the information promotion entity. For example, the NFC tag may include a first identifier corresponding to the first promotional information. The information board carrying the NFC tag may represent an active information board such as a paper board, a plastic board, a glass board, etc. that carries the NFC tag information. Usually, the tag information of the NFC tag contained in the information board may be fixed or may be fixed for a long time. For example, during or after the promotional information displayed in the information promotion entity is replaced, the tag information in the information board may be updated, or the information board may be replaced with a new information board containing new tag information. If the promotional information displayed in the information promotion entity is not replaced, the tag information in the information board may be fixed, or the information board may not be replaced.

[0043] The information board carrying the NFC tag can be set inside the poster carrying the promotion information, or fixed near the poster carrying the promotion information, such as the right side, left side, bottom side, etc. of the poster, which is convenient for users to touch and close to the poster through their mobile phones. In the embodiment of this specification, the electronic device carrying the NFC tag can be a device with a logic processing function, specifically an NFC device that can update the NFC tag information. The electronic device carrying the NFC tag can update the tag information in the NFC tag based on the promotion information displayed by the smart screen terminal, so that the tag information contained in the NFC tag corresponds to the promotion information displayed by the smart screen terminal. For example, if the current smart terminal displays promotion information 1, the electronic device contains tag information 1 generated based on the identifier 1 corresponding to the promotion information 1, which is saved in the NFC tag; when the smart terminal switches to display promotion information 2, the electronic device contains tag information 2 generated based on the identifier 2 corresponding to the promotion information 2, which is saved in the NFC tag, or the information in the NFC tag can be updated from tag information 1 to promotion information 2.

[0044] The electronic device carrying the NFC tag can be set inside the smart screen terminal carrying the promotional information, or separated from the smart screen terminal. For example, the electronic device carrying the NFC tag is located on a side close to the smart screen terminal, such as the right side, left side, or bottom side of the smart screen terminal, so that the user can touch it with a mobile phone and it is close to the smart screen terminal.

[0045] An electronic device carrying an NFC tag can also be set next to the poster. If the poster can only display a picture of one promotional information, the tag information in the electronic device carrying the NFC tag can be set to the tag information corresponding to the promotional information displayed on the poster, and the tag information can be kept unchanged; if the poster can display pictures of different promotional information according to a preset display order and a preset display time, the tag information in the electronic device carrying the NFC tag can be set according to the preset display order and the preset display time, so that when the poster displays pictures of different promotional information, the electronic device carrying the NFC tag contains the tag information corresponding to the promotional information displayed on the poster, so that the tag information of the electronic device carrying the NFC tag can change as the promotional information displayed on the poster changes.

[0046] In order to make the target page displayed on the user terminal more accurate, the first identifier may be sent by the information promotion entity to the communication tag entity. Optionally, in the embodiment of this specification, the first identifier is sent by the information promotion entity to the communication tag entity before displaying the first promotion information.

[0047] In the embodiment of this specification, the first identification can be determined by the information promotion entity based on the first promotion information to be played or the first promotion information being played. The information promotion entity can send the first identification information to the communication tag entity for a period of time before playing the first promotion information, such as the first 2 seconds, 3 seconds, or after playing the previous promotion information of the first promotion information, or while starting to play the first promotion information, so that the user can obtain the target page related to the promotion information being displayed by the information promotion entity after touching the communication tag entity with the user terminal, effectively reducing the probability of the user obtaining the wrong page information. It is understandable that in the process of the information promotion entity displaying each promotion information, each promotion information can be seamlessly connected visually, or there can be a very short time interval between different promotion information, such as a few milliseconds. In practical applications, the information promotion entity and the communication tag entity can be communicated and connected by wireless means, such as WI-FI, cellular communication, radio communication and other wireless means. The information promotion entity and the communication tag entity can be communicated and connected by wired means, such as USB and other wired means. The information promotion entity can send the first identification to the communication tag entity by an actual wired communication connection method or a wireless communication connection method.

[0048] As an implementation method, the first identifier can also be determined by the communication tag entity based on the frequency of displaying each promotional information by the information promotion entity. Optionally, in an embodiment of this specification, the first identifier is determined by the communication tag entity from an identifier set based on the display order or display time of each promotional information that can be displayed in the information promotion entity; the identifier set includes the identifier information of each promotional information.

[0049] In the embodiment of this specification, if the information promotion entity can display multiple promotion information, the communication tag entity can store a set of identifiers of the identifiers of each promotion information in the information promotion entity. The communication tag entity can determine the corresponding identifier based on the order and display time of each promotion information displayed in the information promotion entity, and generate tag information based on the determined identifier. For example, the information promotion entity can be displayed in the order of promotion information 1, promotion information 2, and promotion information 3; the playing time is 1min, 55s, and 1.5min respectively; then the communication tag entity can determine the corresponding identifier 1 before the promotion information 1 is played; after 1min, it can determine the identifier 2 corresponding to the promotion information 2; then determine the identifier 3 corresponding to the promotion information 3 after 55s; and then determine the identifier 1 corresponding to the promotion information 1 after 1.5min, and repeat according to this order and frequency, so that the communication tag entity can determine the identifier of the promotion information to be displayed by the information promotion entity without interacting with the information promotion entity, and change with the change of the promotion information displayed in the information promotion entity, thereby improving the efficiency of generating tag information.

[0050] As another implementation manner, optionally, in the embodiment of this specification, the first identifier is pre-entered into the communication tag entity.

[0051] In an embodiment of the present specification, if the first promotional information displayed on the information promotion entity is unchanged or cannot be automatically updated, such as displaying the promotional information through a poster or the like, the first identifier corresponding to the first promotional information may be pre-entered into the communication tag entity. For example, in the process of making a communication tag entity corresponding to the poster, the identifier corresponding to the promotional information of the poster may be entered into the communication tag entity manually or by computer; or the user who installs or maintains the poster may enter the corresponding tag information into the communication tag entity set near the poster after arranging the poster.

[0052] In actual applications, when arranging an information promotion entity, the communication tag entity corresponding to the first promotion information displayed by the information promotion entity can also be arranged within a preset distance of the information promotion entity.

[0053] In actual applications, if the first promotion information needs to be changed to new promotion information, the information promotion entity carrying the first promotion information can be changed to an information promotion entity carrying the new promotion information. Furthermore, one way is to change the communication tag entity pre-entered with the first identifier to a communication tag entity pre-entered with the identifier corresponding to the new promotion information; another way is to change the first identifier in the communication tag entity pre-entered with the first identifier to the identifier of the new promotion information without replacing the new communication tag entity. In this way, the target page opened by the user through the information in the communication tag entity can correspond to the promotion information displayed by the current information promotion entity.

[0054] In the embodiment of this specification, the target page may be a page of a certain application. Optionally, the first tag information also includes application identification information of the target application; the method may also include: based on the application identification information, starting the target application in the user terminal; the displaying of the target page corresponding to the first promotion information specifically includes: based on the started target application, displaying the target page corresponding to the first promotion information.

[0055] In the embodiments of this specification, the application identification information may be an identifier for uniquely identifying the target application. The application identification information may include the name information of the target application, or the application ID information of the target application, etc. The target application may be at least one of an APP, a mini-program, or an H5 page. The target page may be a page displayed in the target application. The target applications corresponding to different promotional information may be the same or different. Specifically, the tag information generated by the communication tag entity based on different promotional information may contain the same application identification information or different application identification information. The application identification information of the target application may be determined based on the parameter information set in the information promotion entity, and may be specifically set based on the needs of the promotion user, which is not limited here.

[0056] In the embodiments of this specification, when a user browses a target page, if the user moves away from the vicinity of the information promotion entity, the target page can still be displayed on the user terminal for the user to browse, thereby improving the scalability of the promotion object displayed in the information promotion entity, and eliminating the need for the user to stay at the information promotion entity for a long time to view the promotion information. For example, a user obtains the tag information in the communication tag entity through near-field communication outside the elevator of office building A, and displays the page corresponding to the tag information on the terminal application through the tag information. When the user walks into the elevator and moves up and down through the elevator or moves away from office building A, if the user does not close the page, the page corresponding to the tag information continues to be displayed on the terminal application of the user terminal.

[0057] As an implementation manner, optionally, in the embodiments of this specification, the application identification information includes a uniform resource locator URL of the target application; or, the target application includes at least one of a terminal application and a mini-program.

[0058] In the embodiments of this specification, the uniform resource locator URL may be address information for identifying and locating a terminal application or applet, so that the user terminal can jump to or start a target application based on the address information, and the address information may include identification information for jumping to the target application, such as https: / / www.AAA.com / bbbbb. The uniform resource locator URL may uniquely identify the target application and have a corresponding relationship with the target application. Different applications may correspond to different URLs.

[0059] In actual applications, if the target page is displayed in a terminal application APP, the uniform resource locator URL may include the identification information of the terminal application APP, such as the package name of the terminal application; if the target page is displayed in a small program of the terminal application, the uniform resource locator URL may include the identification of the terminal application APP and the identification of the small program, such as the name code of the small program. The small program can be a shortcut program based on the terminal application APP.

[0060] In actual applications, the tag information may include a uniform resource locator URL, which may include a target application identifier, a promotion information identifier, and a device identifier of the information promotion entity; or the tag information may include a uniform resource locator URL and other information, such as a uniform resource locator URL, a promotion information identifier, and a device identifier of the information promotion entity. Thus, the corresponding target application can be opened based on the URL to display the target page on the target application, thereby avoiding the problem that the target page cannot be displayed due to the lack of a target application to host it.

[0061] The user unlocks the user terminal and touches or sticks the user terminal against the communication tag entity. The user terminal can obtain the tag information from the communication tag entity and open the target application according to the URL contained in the tag information. The user terminal can also send the identification of the promotion information to the target application, and the target application displays the corresponding target page according to the identification of the promotion information. The target page can be provided to the user terminal by the server, or it can be page information pre-stored in the user terminal. Optionally, in an embodiment of the present specification, displaying the target page related to the first promotion information based on the first identification can specifically include: sending a page acquisition request to the server based on the first identification; obtaining the target page information corresponding to the first promotion information fed back by the server; and displaying the target page based on the target page information.

[0062] In the embodiments of this specification, the page acquisition request may be generated by the user terminal based on the first identifier, and the page acquisition request may include the first identifier. The target page information may include promotion user information corresponding to the first promotion information, activity information corresponding to the first promotion information, activity rule information corresponding to the first promotion information, and material information such as promotional videos and promotional pictures corresponding to the first promotion information. If the first promotion information is product information, the target page may include a page with a purchase control.

[0063] In an embodiment of the present specification, the server may store a correspondence between an identifier of the promotion information and the page information or page material information. After receiving the first identifier sent by the user terminal, the server may determine the target page information or target material information corresponding to the first identifier based on the first identifier, and send it to the user terminal. The user terminal may fill in the target page information or target material information according to the preset template, and then render and display the target page; or, the server may generate a target page to be displayed based on the determined target page information or target material information, send the target page to the user terminal, and the user terminal renders and displays the target page based on the target page sent by the server. In practical applications, the server may be connected to one or more user terminals via a local area network connection, a wide area network connection, an Internet connection, or other types of data networks. So that the target page information can be determined based on the page acquisition request of the user terminal and fed back to the user terminal. The server may be a server for an application program for displaying a target page, so that the user terminal can obtain the target page information or the target page from the server for rendering and display based on the started target application request server.

[0064] As an implementation method, the target page can be a page pre-stored or cached locally in the user terminal. The user terminal can display the target page based on the locally stored page information, so that the target page can be displayed even if the user terminal is in a poor network or no network environment.

[0065] As an implementation method, the user terminal may first try to obtain the target page to be displayed locally from the terminal, and if it fails to obtain the target page, it may request the server to provide it. Optionally, in the embodiment of this specification, before sending the page acquisition request to the server, it may also include: based on the first identifier, determining whether the target page information corresponding to the first identifier exists locally in the user terminal.

[0066] Correspondingly, the above-mentioned sending of a page acquisition request to the server may specifically include: if it does not exist, sending a page acquisition request to the server; the above-mentioned displaying of a target page related to the first promotion information may specifically include: if it exists, displaying the target page based on the target page information locally on the user terminal.

[0067] In the embodiments of the present specification, the server can determine the page information that matches the user terminal and push it to the user terminal based on one or more information such as the user location, the location of the information promotion entity, and the user preference information. The user terminal can store the page information. If the user terminal generates near-field communication with the corresponding communication tag entity and obtains the corresponding identification, the user terminal can display the corresponding page based on the locally stored page information.

[0068] In actual applications, the server can determine the page information corresponding to the promotion information preferred by the user from one or more promotion information contained in the information promotion entity close to the user's location, and push the page information to the user terminal. The user terminal can pre-store or cache the page information pushed by the server, and the user terminal can also store the correspondence between the page information and the identifier of the corresponding promotion information. If it is determined that the first identifier exists locally in the user terminal based on the first identifier contained in the first tag information obtained by the user terminal, the page information in the user terminal that has a corresponding relationship with the first identifier can be used as the target page information, and the target page is rendered and displayed. If it is determined that the first identifier does not exist locally in the user terminal based on the first identifier contained in the first tag information obtained by the user terminal, a page acquisition request can be sent to the server to request the server to determine the target page information based on the first identifier in the page acquisition request and feed it back to the user terminal, and the user terminal renders and displays the target page based on the target page information.

[0069] In actual applications, the page information about the promotion object stored or cached locally in the user terminal may have a validity period. If the target page information corresponding to the first identifier exists locally in the user terminal, the user terminal can obtain the target page information from the local cache of the user terminal within the validity period. If the page information cached locally by the user terminal exceeds the validity period or the validity period ends, the page information can be deleted locally from the user terminal. The validity period can be a week, a day, a month, etc., and can also be determined based on the length of time for which the promotion information is stored in the information promotion entity. The start time of the validity period can be the time when the server pushes the page information to the user terminal.

[0070] In actual applications, the server can also push page information to user terminals located near the information promotion entity. The nearby user terminals can pre-acquire the corresponding page information before near-field communication with the communication tag entity. After the user terminal and the communication tag entity have near-field communication, the user terminal can display the target page based on the locally pre-stored page information, which can also improve the efficiency of the user terminal in displaying pages and improve the user experience. For example, the server can obtain the location information of the user terminal and determine whether the user terminal is located within a preset range of the communication tag entity or the information promotion entity, such as 2 meters, 5 meters, 100 meters, etc.; if it is determined that the user terminal is within the preset range, the page information corresponding to each promotion information or part of the promotion information contained in the information promotion entity can be pushed to the user terminal, and the user terminal can store the page information. If the user terminal touches the communication tag entity, the user terminal can obtain the corresponding identifier, and the user terminal can display the corresponding page based on the identifier and the locally stored page information.

[0071] As an implementation mode, if the user does not perform near field communication with the communication tag entity through the user terminal within a preset storage time period, the user terminal may delete the page information corresponding to the promotion information stored locally.

[0072] In actual applications, if the user enters the preset range again, the server can also send page information to the user terminal.

[0073] To avoid wasting resources, the server can record the number of times or time that the page information is pushed to the user terminal, and can also obtain the number of times or time that the user terminal performs near-field communication with the communication tag entity corresponding to the target page information. If the number of times the server pushes the target page information to the user terminal reaches a preset number of times, even if the user terminal is within a preset range, the target page information can no longer be pushed to the user terminal. Or if the number of times the server pushes the target page information to the user terminal reaches a preset number of times, and within the preset number of times, the number of times the user terminal displays the target page by performing near-field communication with the communication tag entity is 0 or less than or equal to the preset threshold, even if the user terminal is within the preset range, the target page information can no longer be pushed to the user terminal. For example, the preset number of times is 5, the server pushes the page information of the promotion information to the user terminal 5 times, and the page information is cached locally by the user terminal 5 times, but the user terminal did not perform near-field communication with the communication tag entity during these 5 times. When the user enters the preset range for the 6th time, the server can no longer push the page information to the user terminal.

[0074] As an implementation mode, in the embodiments of this specification, the first tag information may also include the device identification information of the information promotion entity. The sending of a page acquisition request to a server based on the first identification may specifically include: sending a page acquisition request to a server based on the first identification and the device identification information; the page acquisition request includes the first identification and the device identification information.

[0075] In the embodiments of this specification, the device identification information is used to uniquely identify the identification information of the information promotion entity, and different information promotion entities may correspond to different device identification information. The device identification information may be the device production number of the information promotion entity, or may be the numbering information corresponding to the information promotion entity, or may be the string information generated based on the location information of the information promotion entity. The page acquisition request may be generated by the user terminal based on the first identification contained in the first tag information and the device identification information.

[0076] In the embodiments of the present specification, the server can assist in determining the target page information based on the device identification information in the page acquisition request. Specifically, if the server fails to find the target page information or target material information corresponding to the first identification based on the first identification, the server can determine the location of the information promotion entity based on the device identification information, and thus can determine the corresponding target page information based on the location of the information promotion entity, and thus can send the target page information to the user terminal, so that the user terminal can render and display the target page based on the target page information.

[0077] As an implementation method, the server may store the correspondence between the location of the information promotion entity and the target page information, or may store the correspondence between the device identification information and the location of the information promotion entity, and then the server may determine the target page information based on the pre-stored correspondence.

[0078] As another implementation, the server may determine the information promotion entity based on the device identification, and may also interact with the server of the information promotion entity to request or obtain the target page information from the server of the information promotion entity.

[0079] In order to improve the user experience, if the target page corresponding to the promotion information is not found, a fallback page can be displayed on the user terminal. Optionally, in the embodiment of this specification, the method may also include: if the target page information corresponding to the first promotion information fed back by the server is not obtained, then displaying a first fallback page; the first fallback page is a page pre-stored locally on the user terminal.

[0080] In actual applications, if the user terminal obtains feedback information from the server indicating that the target page information is not found, or the user terminal does not receive information from the server within a preset time period, it may indicate that the user terminal has not received the target page information corresponding to the first promotion information from the server. The preset time period may be 100ms, 500ms, 1s, etc.

[0081] In the embodiments of this specification, the first catch-all page can be a small game interface, such as red envelope rain, level-breaking games, or other leisure and entertainment small games, etc.; or, it can also be other leisure and entertainment pages; it can also be some animation pages, such as short video animations, service promotion animations, etc.; or, it can also be a page used to display information indicating inaccessibility or waiting; or, it can also display an activity advertising page launched by the application; or, it can also be promotional information of small programs that the user has historically visited in the application, etc. The first catch-all page can be a page that is pre-set in the installation package after the user terminal installs the terminal application; or, it can also be a page that is pushed to the user terminal by the server for storage during the user's use of the terminal application. The first catch-all page can be a page displayed in a floating layer, or it can be a page in other forms such as a pop-up window, H5 page, etc.

[0082] As an implementation mode, optionally, in the embodiment of this specification, before sending the page acquisition request to the server, it may also include: obtaining the network status of the user terminal; sending the page acquisition request to the server specifically includes: if the network status of the user terminal indicates that the network status is good, sending the page acquisition request to the server.

[0083] In the embodiment of this specification, the network status can be judged based on at least one of the parameters such as signal receiving power, network delay, upload and download speed. The network status can be divided into states such as a strong network, a normal network, and a weak network, wherein a strong network and a normal network can indicate a good network status. In the embodiment of this specification, if the network status is judged based on the signal receiving power, specifically, it can be judged whether the signal receiving power of the user terminal is greater than or equal to the preset power. If the signal receiving power of the user terminal is greater than or equal to the preset power, it can be determined that the network status is good. For example, if the preset power is -100dBm and the signal receiving power of the user terminal is -90dBm, it can be determined that the network status of the user terminal is good.

[0084] In the embodiments of this specification, if the network status is determined based on the network delay, specifically, it can be determined whether the network delay of the user terminal is less than or equal to the preset delay. If the network delay of the user terminal is less than or equal to the preset delay, it can be determined that the network status is good. For example, if the preset delay is 200ms and the network delay of the user terminal is 100ms, it can be determined that the network status of the user terminal is good. It can also be determined based on the upload and download speeds. Specifically, it can be determined whether the upload and download speeds of the user terminal are greater than or equal to the preset speeds. If the upload and download speeds of the user terminal are greater than or equal to the preset speeds, it can be determined that the network status is good. This allows the user terminal to send a page acquisition request to the server when the network status is good, so that the server can feedback the target page information to the user terminal.

[0085] As another implementation, if the network status of the user terminal is poor, a second fallback page may be displayed. Optionally, the method may further include: if the user terminal indicates a poor network status, displaying a second fallback page; the second fallback page is a page pre-stored locally on the user terminal.

[0086] In the embodiments of this specification, the second fallback page can be a page pre-stored in the terminal application, such as a game page, a page request failure page, a network abnormality page, a leisure and entertainment page, etc. The second fallback page can be a game component displayed in a floating layer, and can be a Native floating layer of a terminal application. The second fallback page can be the same as the first fallback page, or it can be different from the first fallback page. During the process of the user terminal displaying the game page or the leisure and entertainment page, the user terminal can continuously monitor the network status. If the network status returns to normal or is good, the user terminal can send a page acquisition request to the server. If the server feeds back the target page information to the user terminal, the user terminal can fade the game page or the leisure and entertainment page and display the target page; if the preset game time is reached and the network status is still not good, a progress bar requiring the user to wait patiently can be displayed on the game result page or the leisure and entertainment page.

[0087] In the embodiments of this specification, a poor network state may indicate that the current network environment is insufficient to support the user terminal to interact with the server, and thus cannot send a page acquisition request to the server. Specifically, if the signal receiving power of the user terminal is less than the preset power, the network state may be determined to be poor; or, if the network delay of the user terminal is greater than the preset delay, the network state may be determined to be poor; or, if the upload and download speeds of the user terminal are less than the preset speeds, the network state may be determined to be poor. In the case of determining that the network state is poor, the terminal application may be started locally without sending a page acquisition request to the server.

[0088] In actual applications, the server can also determine the information promotion entities that the user often appears in based on the location of each information promotion entity and the user's location information, and push some information pages corresponding to the promotion information displayed in the information promotion entity to the user terminal. The information is stored locally in the terminal. After the user approaches or touches the communication tag entity corresponding to the information promotion entity through the user terminal, the user terminal can display the locally pre-stored page. In this way, even if the network status of the user terminal environment is poor, the user terminal can also view information-related pages, or the page display speed can be increased by pre-storing pages locally in the terminal to improve the user experience. Among them, the page or page information pushed to the user terminal by the server based on the location of each information promotion entity and the user's location information can include at least one of the above-mentioned first catch-all page, the second catch-all page, and the target page.

[0089] As an implementation mode, the server can determine, for any information promotion entity, the users whose appearance frequency or number of appearances is greater than or equal to the preset threshold value within the preset range of the information promotion entity within the preset time period, based on the location information of each information promotion entity and the location information of each user, and promote the relevant pages or page information of the information promotion entity to the user. As another implementation mode, the server can determine, for any user, the target area where the number of appearances or the frequency of appearance of the user is greater than the preset threshold value, such as the user's residence, office, shopping malls frequently visited, etc., based on the location information of the user, determine the information promotion entity existing in the target area, and promote the relevant pages or page information of the information promotion entity to the user. In actual applications, the user's preference information can also be obtained, and the page or page information pre-stored in the user terminal can be promoted to the user in combination with the user's preference information. In actual applications, the second fallback page can be a page of a mini-program displayed by the user terminal; it can also be a page that has not been displayed by the user terminal but is contained in the terminal application.

[0090] In actual applications, the information promotion entity or the communication tag entity can also provide network resources for users. For example, the tag information contained in the communication tag entity can also include information for connecting to the network. When the user terminal approaches or touches the information promotion entity or the communication tag entity, it can obtain information for connecting to the network resources provided by the information promotion entity or the communication tag entity, such as the network name, password, etc. The user terminal can display the target page or other pages based on the network resources provided by the information promotion entity or the communication tag entity.

[0091] In order to protect user privacy and security, optionally, in an embodiment of the present specification, before starting the target application in the user terminal, it may also include: displaying a prompt page based on the first tag information; the prompt page includes prompt information prompting to start the target application; starting the target application in the user terminal specifically includes: obtaining a confirmation operation performed by the user based on the prompt page, and starting the target application in the user terminal.

[0092] In an embodiment of this specification, the prompt information may be information used to prompt the user whether to start the target application. If the user terminal is an iOS system, the prompt page may be a page in the form of a clip card, or a page displayed in a floating layer on a page of the user terminal. If the user terminal is an Android system or a Hongmeng system, the prompt page may not be displayed, or the prompt page may be displayed in the form of a pop-up window or the like. Whether to display the prompt page can be set according to the requirements of the operating system of the user terminal, which is not limited here. The prompt page may also include user confirmation controls and cancel controls, etc., to facilitate users to confirm or cancel operations based on the controls. The user can click, long press, etc. on the confirmation control or the cancel control through the user terminal. If the user operation obtained by the user terminal is a cancel operation performed by the user based on the prompt page, the target application in the user terminal may not be started, and the prompt page may be exited to display the page displayed by the user terminal before the actual prompt page, such as the user terminal interface, pages of other terminal applications, and other applications in the terminal application.

[0093] In actual applications, if the promotion information in the information promotion entity is changed, the tag information in the communication tag entity may also be changed, so that the page obtained by the user terminal is a page related to the promotion information currently displayed by the information promotion entity. Optionally, in an embodiment of this specification, the method may also include: if the information promotion entity displays the second promotion information after displaying the first promotion information, the tag information in the communication tag entity is updated from the first tag information to the second tag information, and the second tag information includes a second identifier of the second promotion information.

[0094] In the embodiment of this specification, the second tag information is generated based on the second identifier, and the second identifier can be the identifier information corresponding to the second promotion information, and has a unique corresponding relationship with the second promotion information. After the first promotion information is displayed, before the second promotion information is displayed, the information promotion entity can send the second identifier corresponding to the second promotion information to the communication tag entity based on a wired transmission method or a wireless transmission method, or, based on the remote device monitoring the change of the promotion information of the information promotion entity, the first identifier in the communication tag entity is updated to the second identifier through the remote device, so that the communication tag entity can generate the second tag information based on the second identifier after obtaining the second identifier, so that the user terminal can obtain the second tag information from the communication tag entity based on the near field communication method, and can request the server to display the page related to the second promotion information based on the second identifier contained in the second tag information. Thus, the second tag information corresponding to the second promotion information can be generated without replacing the communication tag entity, which reduces the cost. In the embodiment of this specification, the information promotion entity displays the second promotion information after displaying the first promotion information, which can also be achieved by manually replacing the information promotion entity. For this scenario, the second tag information can also be updated by manual replacement or based on manual operation triggering. There is no limitation on the source of the second promotion information and the second tag information.

[0095] As an implementation mode, optionally, in an embodiment of the present specification, the target page includes at least one of a product introduction page for introducing the first promotion object and a product purchase page for purchasing the first promotion object; or, the target page includes relevant information of other objects; the other objects include promotion objects represented by other promotional information that can be displayed in the information promotion entity and at least one of at least some products that can be provided by the target application for displaying the target page.

[0096] In the embodiments of this specification, the product introduction page may include parameter information of the first promotion object, name information of the first promotion object, contact information of the corresponding promotion user of the first promotion object, etc. The product purchase page may include price information of the first promotion object, product parameter information of the first promotion object, sales information of the first promotion object, and customer service information of the first promotion object, etc. The promotion user of other promotion information may be the same as the promotion user of the first promotion object, or may be different from the promotion user of the first promotion object. Some products may be products of other promotion objects different from the first promotion object.

[0097] In order to explain the target page more clearly, Figure 3 is a target page schematic diagram provided in the embodiment of this specification. Figure 3As shown, the target page can display product purchase information 31 corresponding to the first promotion object in the first promotion information. The product purchase information 31 can include product picture information, product price information (such as ¥100) and purchase controls for purchasing products (such as buy now). The target page can also display other promotion information 32 of the same promotion user as the promotion user of the first promotion information. The other promotion information 32 can display product information mainly promoted by the promotion user, such as promotion 1, promotion 2 and promotion 3. The product information displayed in the other promotion information 32 can be the appearance information or text description information of the product. The target page can also display advertising information 33 that the terminal application carrying the target page needs to promote, such as advertising products corresponding to the launch of new products. The target page can also display other preferential information 34 based on the user's terminal location, such as nearby merchant discounts, so that users can select interested merchants from the displayed nearby merchant discounts to receive discounts, thereby improving user experience. It can be understood that the above-mentioned other promotion information 32, advertising information 33 and other preferential information 34 can all be information in the form of pictures, information in the form of pictures, or information in text descriptions, and can be set based on actual needs. Users can also view other information or incomplete information by sliding the target page. Figure 3 The target page shown in is only an example, and the page information contained in the target page displayed in the user terminal can be set according to actual needs.

[0098] Based on the same idea, this specification also provides a method for displaying information with a communication tag entity as the execution subject. Figure 4 A flowchart of a method for displaying information provided by an embodiment of this specification. From a program perspective, the execution subject of the process can be a program installed in a communication tag entity. From a hardware perspective, the execution subject of the process can be a communication tag entity.

[0099] like Figure 4 As shown, the process may include the following steps: Step 402: The communication tag entity obtains a trigger signal for near field communication sent by a user terminal.

[0100] In the embodiments of this specification, the communication tag entity may be a device capable of near field communication, such as an NFC device, a coil device, etc. The user terminal may be a mobile device with near field communication function, such as a smart phone, a smart watch, a tablet computer, etc. The trigger signal may be a signal sent by the user terminal after the user terminal turns on the near field communication mode, which can interact with the communication tag entity through near field communication.

[0101] The user terminal acts as a card reader device and sends out a radio frequency signal. The communication tag entity can receive the radio frequency signal sent by the user terminal and establish a communication connection with the user terminal, and transmit the tag information to the user terminal based on the established communication connection.

[0102] Step 404: Based on the trigger signal, send first tag information to the user terminal.

[0103] Among them, the first tag information includes a first identifier of the first promotion information displayed by the information promotion entity, so that the user terminal displays a target page related to the first promotion information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance.

[0104] In the embodiments of this specification, the information promotion entity may be an active entity containing the first promotional information, or may be an electronic smart screen device containing the first promotional information. The first promotional information may be information that needs to be promoted, such as public service advertising information, publicity event information, product advertising information, activity information, etc. The first identifier may be an identifier used to identify the first promotional information, and may be an identifier used to uniquely identify the first promotional information, such as ID information of the promotional information and name information of the promotional information. The target page may be a page for introducing detailed information about the first promotion object contained in the first promotional information. The communication tag entity may be installed inside the information promotion entity, or may be installed on a side close to the information promotion entity and convenient for the user to stick it using a user terminal.

[0105] It should be understood that the order of some steps in the methods described in one or more embodiments of this specification can be interchanged according to actual needs, or some steps can be omitted or deleted.

[0106] based on Figure 4 In the method, after receiving a trigger signal of user near-field communication sent by a user terminal, the communication tag entity can send the first tag information stored in itself to the user terminal, so that the user terminal can display the target page based on the first tag information, thereby simplifying the user operation of the user terminal displaying the target page.

[0107] based on Figure 4 The method, the examples of this specification also provide some specific implementation plans of the method, which are described below.

[0108] The communication tag entity may generate first tag information based on the first identifier so as to send the first tag information to the user terminal. Optionally, in an embodiment of this specification, before the communication tag entity obtains a trigger signal for near field communication sent by the user terminal, the communication tag entity may also include: the communication tag entity obtains the first identifier sent by the information promotion entity; based on the first identifier, generates the first tag information.

[0109] In an embodiment of the present specification, the information promotion entity may determine the first identifier corresponding to the first promotion information before displaying the first promotion information, and send the first identifier to the communication tag entity. The communication tag entity may also obtain at least one of the device identification information and the uniform resource locator URL sent by the information promotion entity; or, the communication tag entity may store device identification information and the uniform resource locator URL, and may determine the uniform resource locator URL corresponding to the first identifier based on the first identifier. In actual applications, if the information promotion entity is an active entity such as a paper entity, a plastic entity, or a glass entity containing the first promotion information, the first tag information in the communication tag entity may be tag information that has been pre-set based on the first promotion information in the information promotion entity.

[0110] The communication tag entity can also detect whether there is a user nearby, so as to determine whether it is necessary to instruct the information promotion entity to display the first guidance information to guide the user operation. Optionally, in an embodiment of the present specification, the method may also include: determining whether there is a user within a preset range of the communication tag entity; if there is a user, sending a first guidance trigger instruction to the information promotion entity, so that the information promotion entity displays the first guidance information including the information for guiding the user to use the near-field communication function based on the first guidance trigger instruction.

[0111] In the embodiments of the present specification, the communication tag entity may be embedded with at least one of an infrared sensor, a Bluetooth device, a PIR sensor, a mobile phone detector and an ultrasonic detector for detecting whether there is a detection device nearby. The preset range may be set based on the performance of the detection device, or may be set based on the size of the space where the communication tag entity is located, or may be set based on the performance of the detection device and the size of the space where the communication tag entity is located. The first guidance trigger instruction may contain only the first guidance identifier, so that the information promotion entity can obtain the first guidance information corresponding to the first guidance identifier from the database based on the first guidance identifier, and the information promotion entity may render and display the first guidance information in a preset display area, and the preset display area may be an area in the information promotion entity that does not overlap with the display area of ​​the first promotion information. Alternatively, the preset display area may also be an area in the information promotion entity that overlaps with the display area of ​​the first promotion information, for example, the first guidance information is superimposed on the first promotion information, or displayed in the form of a bullet screen on the first promotion information.

[0112] In the embodiments of this specification, the first guidance information may be guidance animation information or text description information for guiding the user to turn on the near field communication function in the user terminal and to interact the user terminal with the communication tag entity through near field communication. The guidance animation may be an animation that takes a user terminal as an example, demonstrates turning on the near field communication function of the user terminal, and performs a touch or stick action with the communication tag entity after turning on the near field communication function of the user terminal. The text description information may be a conversion of the demonstration animation information into text description information.

[0113] In actual applications, if the user uses the user terminal to touch the communication tag entity, and the communication tag entity does not obtain or detect the trigger signal sent by the user terminal, it may indicate that the user terminal has not turned on the near-field communication function or does not support near-field communication. The communication tag entity may send a first guidance trigger instruction to the information promotion entity, so that the information promotion entity displays the first guidance information, so that the user can be guided to turn on the near-field communication function of the user terminal through the first guidance information. The user terminal may obtain the first tag information from the communication tag entity based on near-field communication and display the target page.

[0114] As an implementation mode, optionally, in the embodiments of the present specification, the sending of the first guidance trigger instruction to the information promotion entity may specifically include: if no trigger signal for near-field communication is obtained within a preset time period after determining that there is a user within a preset range of the communication tag entity, then the first guidance trigger instruction is sent to the information promotion entity.

[0115] In the embodiments of this specification, the communication tag entity may have a distance sensing device that can sense the distance between the user and the communication tag entity, and can also sense the distance between the communication tag entity and the user terminal. If the communication tag entity detects the user based on the distance sensing device, it can determine whether a trigger signal for near-field communication can be obtained within a preset time period; if the trigger signal for near-field communication is not obtained within the preset market, a first guidance trigger instruction can be sent. If a trigger signal for near-field communication is obtained within the preset market, the first tag information can be sent to the user terminal.

[0116] In an embodiment of the present specification, the communication tag entity may also determine whether a trigger signal for near field communication is obtained after detecting that the user terminal is within a preset communication distance. If the trigger signal for near field communication is not obtained, a first guidance trigger instruction may be sent. If a trigger signal for near field communication is obtained, the first tag information may be sent to the user terminal. As an implementation method, a TOF (Time of Flight) sensor may be provided in the communication tag entity or the information promotion entity, and the TOF technology may be used to determine whether there is a user within a preset range of the communication tag entity or the information promotion entity, or whether a user terminal approaches or touches the communication tag entity. If it is determined that there is a user within the preset range or a user terminal approaches or touches the communication tag entity, the information promotion entity may display the first guidance information.

[0117] Alternatively, if it is determined that there is a user within a preset range or a user terminal is close to or touching the communication tag entity, but the communication tag entity does not detect the NFC near-field communication trigger signal within a preset time after obtaining the judgment result, such as within 3 seconds, the information promotion entity can display the first guidance information.

[0118] As an implementation manner, optionally, in the embodiment of this specification, the first guidance information includes at least one of a two-dimensional code image and text information for guiding the user to turn on the near field communication function.

[0119] In an embodiment of the present specification, a user can scan a QR code image through a user terminal, so that the user terminal can jump to a guide page that guides the user to turn on the near field communication function based on the information contained in the QR code image, and the user can turn on the near field communication function of the user terminal based on the animation guide information or guide text information on the guide page. Alternatively, after the user scans the QR code image through the user terminal, the user terminal can directly jump to the function activation page of the user terminal for turning on the near field communication function based on the information contained in the QR code image, so that the user does not need to do too much operation, and directly turns on the near field communication function on the function activation page, which facilitates user operation. In an embodiment of the present specification, the text information can represent a natural language description for guiding the user to turn on the near field communication function in the user terminal. For example, "You can open the shortcut menu by pulling down the screen. If there is an image with the word N, you can light it up to start the NFC function"; "You can open the setting option, enter NFC in the search option of the setting, enter the NFC activation page, click to turn on, and start the NFC function."

[0120] If the communication tag entity is in a standby state, the information promotion entity can guide the user to touch the communication tag entity through the user terminal to activate the communication tag entity and complete the near field communication interaction. Optionally, if the communication tag entity switches to a standby state, a second guidance trigger instruction is sent to the information promotion entity, so that the information promotion entity displays a second guidance information for guiding the user to use the communication tag entity based on the second guidance trigger instruction.

[0121] In the embodiment of the present specification, if the communication tag entity does not interact with any terminal device in a near field communication manner within a preset communication duration, it can switch from a normal working state to a standby state, thereby reducing resource consumption.

[0122] In an embodiment of the present specification, the second guide trigger instruction may include second guide identification information. The information promotion entity may search for second guide information having a corresponding relationship with the second guide identification information from a database based on the second guide identification information contained in the second guide trigger instruction. The second guide identification information may have a unique corresponding relationship with the second guide information. The second guide information may be a more eye-catching shape, such as a red envelope shape, a guide ball, etc., and a text description may be added in or near the shape to facilitate user understanding and interaction rate, such as "touch it and get a gift". The second guide information may be the same as the first guide information. Alternatively, the second guide information may also be different from the first guide information.

[0123] In actual applications, the information promotion entity and the user terminal can also be displayed in linkage. For example, a red envelope can be moved little by little from the display position of the information promotion entity to the side of the information promotion entity close to the communication tag entity, and the red envelope will become smaller as the position changes. After the information passes through the entity, the red envelope disappears and is displayed from one side of the user terminal and moves to the preset display position of the interface of the user terminal. During the movement, the red envelope can become larger and larger.

[0124] As an implementation mode, the first guidance information or the second guidance information may include an animation effect for displaying the guidance information, for example, displaying the guidance information in the form of a virtual image such as a floating ball, a red envelope, or a cartoon image. In practical applications, the virtual image used to represent the guidance information can be dynamically displayed in the information promotion entity. As an implementation mode, if the virtual image containing the guidance information is displayed in the information promotion entity, and the user terminal approaches or touches the communication tag entity, the information promotion entity may display a visual effect of the virtual image moving toward the communication tag entity, or display an animation effect of the virtual image being sucked into the communication tag entity. If the information promotion entity can display a visual effect of fragmenting and fading the virtual image. If the communication tag entity has a display screen, the communication tag entity may also display an animation effect linked to the information promotion entity. For example, in the process of displaying the visual effect of the virtual image moving toward the communication tag entity in the information promotion entity, the communication tag entity may display an animation effect of the virtual image moving in. Alternatively, after or during the process of displaying the animation effect of the virtual image being sucked into the communication tag entity in the information promotion entity, the communication tag entity may display an animation effect of releasing the virtual image. If after at least one virtual image is displayed in the information promotion entity, the user terminal approaches or touches the communication tag entity, the user terminal may also display the virtual image in a linked manner. For example, as the virtual image moves out of the information promotion entity, the user terminal may display an animation effect of the virtual image moving into the user terminal in a linked manner.

[0125] In actual applications, when the communication tag entity is in standby mode, the information promotion entity can display a dynamic guidance animation representing the second guidance information; or, the communication tag entity senses through TOF technology that there is no NFC signal transmission after the user terminal touches the communication tag entity, and the communication tag entity communicates with the information promotion entity, so that the information promotion entity displays a dynamic guidance animation representing the second guidance information. The dynamic guidance animation can have any of the three directions of left, right and bottom. The installation user can select the installation position at the operating end during the installation of the communication tag entity. The communication tag entity can open an interface to the information promotion entity for writing the installation position information of the dynamic guidance animation, so that the information promotion entity displays the dynamic guidance animation. Alternatively, the information promotion entity automatically senses the installation direction of the communication tag entity through components such as position sensors. The information promotion entity communicates with the communication tag entity through a wired connection or a wireless connection. After the communication is disconnected, the information promotion entity may not display the dynamic guidance animation. After the communication is restored, the communication tag entity can be initialized. After the initialization is successful, the information promotion entity can restore the display of the dynamic guidance animation.

[0126] As an implementation manner, optionally, in the embodiment of this specification, the second guidance information is displayed in an area of ​​the information promotion entity close to the communication tag entity.

[0127] In the embodiments of the present specification, the position of the communication tag entity relative to the information promotion entity is pre-set. Specifically, after the information promotion entity and the communication tag entity are installed, the relative position of the communication tag entity relative to the information promotion entity is uploaded to the information promotion entity. After the information promotion entity receives the second guidance trigger instruction sent by the communication tag entity, the server of the information promotion entity can determine the display position of the second guidance information based on the relative position. After determining the display position, the information promotion entity can display the second guidance information at the display position. For example, the relative position indicates that the communication tag entity is 3 cm away from the left border of the information promotion entity, and the lower side of the communication tag entity is 5 cm away from the lower border of the information promotion entity. Then, the second guidance information can be displayed at the leftmost side of the information promotion entity and 5 cm above the lower border of the information promotion entity.

[0128] The information promotion entity may also include a software package for installing an installation program of a terminal application. Specifically, the upper area of ​​the information promotion entity may display promotion information, which may be managed by the administrator of the information promotion entity; the lower area of ​​the information promotion entity may display usage information about the communication tag entity, which may be managed by the administrator of the terminal application. Thus, while displaying multiple information, it is possible to avoid overlapping of information and incomplete information display.

[0129] As an implementation mode, optionally, in the embodiment of this specification, after the communication tag entity obtains the trigger signal for near field communication sent by the user terminal, it may also include: displaying prompt information used to indicate the communication result; the prompt information includes at least one form of information including sound, light, and text.

[0130] In the embodiments of this specification, the communication result may include communication success, communication failure, failure to detect a terminal device capable of communication, and other results. The communication tag entity may be an NFC electronic device including a screen. If the communication is successful, the communication tag entity may play a "communication successful" voice, emit a green light, or display the word "success"; if the communication fails, the communication tag entity may play a "communication failed" voice, emit a red light, or display the word "failure"; if the terminal device capable of communication is not detected, the communication tag entity may play a "communication invalid" voice, emit a blue light, or display the word "invalid".

[0131] In actual applications, the communication tag entity can send the communication results to the information promotion entity, so that the information promotion entity can display prompt information in the form of pictures, voice, text or lights based on the communication interface of the communication tag entity.

[0132] Based on the same idea, this specification also provides a method for displaying information with the information promotion entity as the execution subject. Figure 5 This is a flow chart of a method for displaying information provided by an embodiment of this specification. From a program perspective, the execution subject of the process can be a program installed in an information promotion entity. From a hardware perspective, the execution subject of the process can be an information promotion entity. Figure 5 As shown, the process may include the following steps: Step 502: The information promotion entity sends a first identifier of a first promotion information to a communication tag entity.

[0133] Among them, the first identifier is used for the communication tag entity to generate first tag information containing the first identifier, and to feed back the first tag information to the user terminal via near field communication, and the user terminal displays a target page related to the first promotion information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance.

[0134] In the embodiments of this specification, the information promotion entity may be an active entity containing the first promotion information, or may be an electronic smart screen device containing the first promotion information. The communication tag entity may be a device capable of near-field communication, such as an NFC device and a coil device. The first promotion information may be information that needs to be promoted, such as public service advertising information, publicity event information, product advertising information, and activity information. The first identifier may be an identifier used to identify the first promotion information, and may be an identifier used to uniquely identify the first promotion information, such as the ID information of the promotion information and the name information of the promotion information. The target page may be a page for introducing detailed information about the first promotion object contained in the first promotion information. The communication tag entity may be installed inside the information promotion entity, or may be installed on a side that is adjacent to the information promotion entity and is convenient for the user to stick it using a user terminal.

[0135] Step 504: Display the first promotion information.

[0136] In an embodiment of the present specification, the information promotion entity may display each promotion information one by one according to the preset display order and preset display duration of each promotion information. Specifically, the server of the information promotion entity may store each promotion information, the preset display order and preset display duration corresponding to each promotion information; when the server detects that the currently displayed promotion information has reached the preset display duration, it may send the promotion information of the next display order to the information promotion entity according to the preset order, so that the information promotion entity can render and display the promotion information of the next display order.

[0137] It should be understood that the order of some steps in the methods described in one or more embodiments of this specification can be interchanged according to actual needs, or some steps can be omitted or deleted.

[0138] based on Figure 5 According to the method, the information promotion entity can display the promotion information according to a preset display order and a preset display duration, and send an identifier corresponding to the promotion information to the communication tag entity before displaying the promotion information, so that the information promotion entity can play the information in sequence and the communication tag entity can generate tag information based on the identifier corresponding to the promotion information, thereby improving the accuracy of the tag information obtained by the user terminal.

[0139] based on Figure 5 The method, the examples of this specification also provide some specific implementation plans of the method, which are described below.

[0140] As an implementation manner, optionally, in the embodiment of this specification, the method may further include: displaying first guidance information for guiding the user to use the near field communication function.

[0141] In the embodiments of this specification, the first guidance information may be guidance animation information or text description information for guiding the user to turn on the near field communication function in the user terminal and to interact the user terminal with the communication tag entity through near field communication. The guidance animation may be an animation that takes a user terminal as an example, demonstrates turning on the near field communication function of the user terminal, and performs a touch or stick action with the communication tag entity after turning on the near field communication function of the user terminal. The text description information may be a conversion of the demonstration animation information into text description information.

[0142] In an embodiment of the present specification, a partial area of ​​the information promotion entity can display promotion information; the remaining area of ​​the information promotion entity can display the first guidance information, so that the information promotion entity can render and display the first guidance information in the remaining area, so that there is no overlapping part between the first promotion information and the first guidance information.

[0143] In the embodiment of this specification, the first guidance information may be determined and displayed by the information promotion entity based on the first guidance trigger instruction after receiving the first guidance trigger instruction sent by the communication tag entity. Optionally, before the display includes the first guidance information for guiding the user to use the near field communication function, it may also include: obtaining the first guidance trigger instruction sent by the communication tag entity; the first guidance trigger instruction is generated on the basis that the communication tag entity determines that there is a user within the preset range of the communication tag entity, or the first guidance trigger instruction is generated on the basis that the communication tag entity does not obtain the trigger signal for near field communication within the preset time after determining that there is a user within the preset range of the communication tag entity.

[0144] In the embodiments of this specification, the first guidance trigger instruction may contain only the first guidance identifier. After obtaining the first guidance trigger instruction, the information promotion entity may obtain the first guidance information corresponding to the first guidance identifier from the database based on the first guidance identifier contained in the first guidance trigger instruction. The trigger signal may be a signal sent by the user terminal after the user terminal turns on the near field communication mode, which can interact with the communication tag entity through near field communication.

[0145] In actual applications, the communication tag entity detects that it has not received a trigger signal after contacting the user terminal, and may also generate a first guidance trigger instruction and send it to the information promotion entity.

[0146] As an implementation manner, optionally, in the embodiment of this specification, the first guidance information includes at least one of a two-dimensional code image and text information for guiding the user to turn on the near field communication function.

[0147] In an embodiment of the present specification, a user can scan a QR code image through a user terminal, so that the user terminal can jump to a guide page for guiding the user to turn on the near field communication function based on the information contained in the QR code image, and the user can turn on the near field communication function of the user terminal based on the animation guide information or guide text information on the guide page. Alternatively, after the user scans the QR code image through the user terminal, the user terminal can directly jump to a function activation page for turning on the near field communication function of the user terminal based on the information contained in the QR code image. The text information can represent a description in natural language for guiding the user to turn on the near field communication function in the user terminal.

[0148] As an implementation mode, optionally, in the embodiments of the present specification, the method may further include: determining whether there is a user within a preset range of the information promotion entity; the display of guidance information for guiding the user to obtain information through near field communication specifically includes: if there is a user within the preset range of the information promotion entity, then displaying first guidance information for guiding the user to use the near field communication function.

[0149] In the embodiment of the present specification, the information promotion entity may be embedded with at least one of an infrared sensor, a Bluetooth device, a PIR sensor, a mobile phone detector, and an ultrasonic detector for detecting whether there is a person nearby. The preset range may be set based on the performance of the detection device, or the size of the space where the information promotion entity is located, or the performance of the detection device and the size of the space where the information promotion entity is located. In the embodiment of the present specification, if there is no user within the preset range of the information promotion entity, the first guidance information may not be displayed.

[0150] As an embodiment, optionally, the method may also include: obtaining a second guidance trigger instruction sent by the communication tag entity; the second guidance trigger instruction is generated based on the communication tag entity switching to a standby state; based on the second guidance trigger instruction, displaying second guidance information for guiding the user to use the communication tag entity.

[0151] In an embodiment of the present specification, the standby state may indicate that the communication tag entity is in an energy-saving state, for example, no longer emitting light. The second guide trigger instruction may include second guide identification information. The information promotion entity may search the database for second guide information having a corresponding relationship with the second guide identification information based on the second guide identification information contained in the second guide trigger instruction. In an embodiment of the present specification, the second guide information may be a more eye-catching shape, such as a red envelope shape, a guide ball, etc., and a text description may be added in or near the shape to facilitate user understanding and interaction rate.

[0152] As an implementation mode, optionally, in the embodiment of this specification, the method may also include: obtaining device working status information of the communication tag entity; if the device working status information is information indicating that the communication tag entity is in a standby state, then displaying second guidance information for guiding the user to use the communication tag entity.

[0153] In the embodiment of this specification, the information promotion entity can continuously monitor the working state of the communication tag entity through the communication link between the information promotion entity and the communication tag entity; if the working state of the communication tag entity is monitored to be the standby state, the second guidance information corresponding to the standby state can be determined and displayed. In practical applications, the communication tag entity can continuously feedback the working state to the information promotion entity, and if the information promotion entity obtains that the working state fed back by the communication tag entity is the standby state, the second guidance information corresponding to the standby state can be determined and displayed.

[0154] As an implementation mode, optionally, in the embodiments of this specification, the method may also include: based on the location information of the communication tag entity, determining a target area for displaying the second guidance information; the target area is an area of ​​the information promotion entity close to the communication tag entity; the display of the second guidance information for guiding the user to use the communication tag entity specifically includes: displaying the second guidance information in the target area.

[0155] In the embodiments of this specification, the position information may represent the relative position of the communication tag entity with respect to the information promotion entity; or it may be the three-dimensional coordinate position of the space in which it is located. The target area may be an area in the information promotion entity that is adjacent to the communication tag entity. For example, if the communication tag entity is located on the lower left side of the information promotion entity, the second guidance information may be displayed on the lower left side of the information promotion entity. In practical applications, the target area for displaying the second guidance information may be pre-set in the parameters of the information promotion entity or in the server during the installation of the communication tag entity and the information promotion entity, so that the information promotion entity can quickly display the second guidance information without re-confirming the target area for displaying the second guidance information based on the communication tag entity.

[0156] Based on the same idea, this specification also provides a method for displaying information with a server as the execution subject. A method for displaying information with a server as the execution subject provided in an embodiment of this specification may specifically include: obtaining a page acquisition request sent by a user terminal; determining the target page information corresponding to the first identifier based on the first identifier contained in the page acquisition request; and sending the target page information to the user terminal. Among them, the page acquisition request is generated by the user terminal based on the first tag information obtained from the communication tag entity by means of near field communication; the first tag information includes the first identifier of the first promotion information displayed in the information promotion entity; the distance between the communication tag entity and the information promotion entity is less than or equal to the preset distance.

[0157] In an embodiment of the present specification, a page acquisition request may include first identification information. The first identification has a unique correspondence with the first promotion information and is used to identify the first promotion information. The target page information may include information used to generate a target page, such as the name information of the first promotion object of the first promotion information, the picture information of the first promotion object, the parameter information of the first promotion object, etc. The user terminal can obtain the target page information sent by the server, and fill it into a preset template based on the target page information, and can render the target page based on the filled template, and display the target page to the user through the user terminal. In actual applications, the server can generate a target page after determining the target page information, and send the target page to the user terminal, so that the user terminal renders and displays it based on the target page, thereby quickly displaying the target page to the user.

[0158] The examples of this specification also provide some specific implementation plans of the method, which are described below.

[0159] As an implementation mode, optionally, in the embodiment of this specification, the method may further include: if there is no target page information corresponding to the first identifier, sending result information indicating that the corresponding page has not been obtained to the user terminal, so that the user terminal displays a first fallback page based on the result information; the first fallback page is a page pre-stored locally in the user terminal. Alternatively, if there is no target page information corresponding to the first identifier, sending a second fallback page to the user terminal.

[0160] In the embodiments of this specification, the first catch-all page can be a small game interface, such as red envelope rain, or other small games that can be tried out, etc.; it can also be a leisure and entertainment page; it can also be some animation pages, such as short video animations, service promotion animations, etc.; it can also display inaccessible pages; it can also display activity advertising pages launched by the application; it can also be the promotion information of the small program that the user has visited historically in the application, etc. The first catch-all page can be pre-configured during the installation of the terminal application by the user terminal; it can also be the first historical page information generated by the user in the process of using the terminal application; it can also be the second historical page information generated by the user in the process of opening the small program of the terminal application before. In the embodiments of this specification, the second catch-all page can be a page of the small program displayed by the user terminal; it can also be a page that has not been displayed by the user terminal but is contained in the terminal application. The second catch-all page can be a game component displayed in a floating layer, and it can be a Native floating layer of a terminal application. The second catch-all page can be the same as the first catch-all page, or it can be different from the first catch-all page.

[0161] In order to more clearly illustrate a method for displaying information provided in an embodiment of this specification, Figure 6 A swim lane diagram of a method for displaying information provided in an embodiment of this specification. Figure 6 As shown, the solution may include a near field communication phase and a page acquisition phase, and may specifically include the following steps.

[0162] The user terminal may execute step 602: send a trigger signal for near field communication.

[0163] The communication tag entity located near the user terminal may execute step 604: acquiring a trigger signal.

[0164] Step 606: Based on the trigger signal, send the first tag information.

[0165] In an embodiment of the present specification, the first tag information may include a first identifier of the first promotion information. The first promotion information may be promotion information being displayed by the information promotion entity. In an embodiment of the present specification, the first tag information may include first identifier information. In addition to the first identifier, the first tag information may also include device identifier information of the information promotion entity and a uniform resource locator URL corresponding to the identifier of the first promotion information. The device identifier information is used to uniquely identify the information promotion entity. The uniform resource locator URL is used to open an application, mini-program, or H5 page corresponding to the first promotion information, so as to display a page related to the first promotion information on the interface of the user terminal.

[0166] In actual applications, the information promotion entity may send the first identifier, device identifier information, and a uniform resource locator URL corresponding to the first promotion information to the communication tag entity; or, after receiving the first identifier information, the communication tag entity may also determine the uniform resource locator URL corresponding to the first identifier from its own stored data, and determine the device identifier information of the information promotion entity that sends the first identifier; or, the information promotion entity may send the first identifier and device identifier information to the communication tag entity, and the communication tag entity searches for the uniform resource locator URL corresponding to the first promotion information based on the first identifier; or, the information promotion entity may send the first identifier and the uniform resource locator URL corresponding to the first promotion information to the communication tag entity, and the communication tag entity may contain the device identifier information of the information promotion entity; the communication tag entity can include the first identifier, the uniform resource locator URL, and the device identifier information in the first tag information, and send the first tag information to the user terminal, so that the user terminal can open the target page corresponding to the first promotion information based on the first tag information.

[0167] The user terminal may receive the first tag information sent by the communication tag entity, and execute step 608: displaying a prompt page based on the first tag information.

[0168] In the embodiments of this specification, it can be determined whether to display the prompt page based on the type of the user terminal. For example, if the type of the user terminal is the first type, the prompt page may not be displayed and the operation of starting the application may be performed directly; if the type of the user terminal is the second type, the prompt page may be displayed. The first type may include that the operating system of the user terminal is Hongmeng system or Android system, etc. The second type may include that the operating system of the user terminal is iOS system, etc.

[0169] Step 610: Based on the user's confirmation operation on the prompt page, start the target application.

[0170] Step 612: Determine whether the network status is good.

[0171] If the network status is poor, step 614 may be executed: displaying a second fallback page.

[0172] In the embodiment of the present specification, the second catch-all page may be generated based on the page information stored locally in the user terminal. After the second catch-all page is displayed for a set time, the user terminal may also obtain and display the target page information.

[0173] If the network status is good, the user terminal may execute step 616: generate a page acquisition request and send it to the server.

[0174] The server may execute step 618: obtaining a page acquisition request sent by the user terminal.

[0175] Step 620: Determine target page information based on the first identifier included in the page acquisition request.

[0176] Step 622: Determine whether target page information exists.

[0177] If the target page information does not exist, step 624 may be executed: sending the first backup page.

[0178] After the user terminal receives the first catch-all page, step 626 may be executed: displaying the first catch-all page.

[0179] In actual applications, if the user terminal has the first fallback page in the local cache, step 624 may not be executed. After receiving the feedback result information sent by the server indicating that the target page was not found, the user terminal may obtain and display the first fallback page from the local cache.

[0180] If the target page information exists, the server may execute step 628: sending the target page information.

[0181] After the user terminal receives the target page information, step 630 may be performed: displaying the target page based on the target page information.

[0182] In actual applications, the user terminal can also display an intermediate page before displaying the target page. The intermediate page can be an identification page of the application that carries the target page, thereby avoiding the user waiting on a blank page; it can also provide the user with message source information, so that when the information promotion entity has not played the first promotional information, but the user wants to view it, the user can search in the application displayed on the intermediate page, thereby improving the user experience.

[0183] The above steps have some features that are the same or similar to those in the above embodiments. Please refer to the specific explanation of the method for displaying information described above, and no further details will be given here.

[0184] It should be understood that the order of some steps in the methods described in the above embodiments can be interchanged according to actual needs, or some steps can be omitted or deleted.

[0185] Through the above method, the information promotion entity can send the identifier of the promotion information to the communication tag entity before displaying the promotion information, so that the communication tag entity can generate corresponding tag information, which makes it easier for the user terminal to obtain the target page corresponding to the promotion information displayed by the information promotion entity based on the tag information, thereby improving the accuracy of obtaining the target page and reducing the user's operations for obtaining the target page, thereby simplifying user operations and improving user experience.

[0186] Based on the same idea, the embodiments of this specification also provide a device corresponding to the above method. Figure 7 The embodiments of this specification provide corresponding to Figure 2 A schematic diagram of the structure of a device for displaying information. Figure 7 As shown, the device may include: A first tag information acquisition module 702 is used to acquire first tag information provided by a communication tag entity set at a first position by means of near field communication; the first tag information includes a first identifier of the first promotion information displayed by an information promotion entity set at a second position; the distance between the first position and the second position is less than or equal to a preset distance; The target page display module 704 is used to display a target page related to the first promotion information based on the first identifier.

[0187] based on Figure 7 The present specification also provides some specific implementation schemes of the device, which are described below.

[0188] Optionally, the information promotion entity includes at least one of an entity used for a smart screen terminal and an entity for displaying promotional information in the form of a poster; the communication tag entity includes at least one of an information board carrying an NFC tag and an electronic device carrying an NFC tag.

[0189] Optionally, the first identifier is sent by the information promotion entity to the communication tag entity before displaying the first promotion information.

[0190] Optionally, the first identifier is determined by the communication tag entity from an identifier set according to a display order or a display time of each promotion information that can be displayed in the information promotion entity; the identifier set includes identifier information of each promotion information.

[0191] Optionally, the first identifier is pre-entered into the communication tag entity.

[0192] Optionally, the first tag information also includes application identification information of the target application; the device can also be used to: start the target application in the user terminal based on the application identification information; display the target page corresponding to the first promotion information, specifically including: displaying the target page corresponding to the first promotion information based on the started target application.

[0193] Optionally, the application identification information includes a uniform resource locator URL of the target application; or, the target application includes at least one of a terminal application and a mini-program.

[0194] Optionally, the target page display module can be specifically used to: send a page acquisition request to the server based on the first identifier; obtain the target page information corresponding to the first promotion information fed back by the server; and display the target page based on the target page information.

[0195] Optionally, the first tag information also includes device identification information of the information promotion entity; the target page display module can be specifically used to: send a page acquisition request to the server based on the first identification and device identification information; the page acquisition request includes the first identification and device identification information.

[0196] Optionally, the target page display module can be specifically used to: if the target page information corresponding to the first promotion information fed back by the server is not obtained, then display a first catch-all page; the first catch-all page is a page pre-stored locally in the user terminal.

[0197] Optionally, the target page display module can be specifically used to: obtain the network status of the user terminal; send a page acquisition request to the server, specifically including: if the network status of the user terminal indicates that the network status is good, then send a page acquisition request to the server.

[0198] Optionally, the target page display module may be specifically used to: if the user terminal indicates a poor network state, display a second fallback page; the second fallback page is a page pre-stored locally in the user terminal.

[0199] Optionally, the device can also be used to: display a prompt page based on the first tag information; the prompt page includes prompt information prompting to start the target application; start the target application in the user terminal, specifically including: obtaining the confirmation operation performed by the user based on the prompt page, and starting the target application in the user terminal.

[0200] Optionally, the device can also be used for: if the information promotion entity displays the second promotion information after displaying the first promotion information, the tag information in the communication tag entity is updated from the first tag information to the second tag information, and the second tag information includes a second identifier of the second promotion information.

[0201] Optionally, the target page includes at least one of a product introduction page for introducing the first promotion object and a product purchase page for purchasing the first promotion object; or, the target page includes relevant information of other objects; the other objects include promotion objects represented by other promotional information that can be displayed in the information promotion entity, and at least one of at least some products that can be provided by the target application for displaying the target page.

[0202] Based on the same idea, the embodiments of this specification also provide a device corresponding to the above method. Figure 8 The embodiments of this specification provide corresponding to Figure 4 A schematic diagram of the structure of a device for displaying information. Figure 8 As shown, the device may include: A trigger signal acquisition module 802 is used to acquire a trigger signal for near field communication sent by a user terminal; The information sending module 804 is used to send the first tag information to the user terminal based on the trigger signal; the first tag information includes a first identifier of the first promotion information displayed by the information promotion entity, so that the user terminal displays a target page related to the first promotion information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance.

[0203] based on Figure 8 The present specification also provides some specific implementation schemes of the device, which are described below.

[0204] Optionally, the device may further include a tag information generating module, which may be specifically used for: the communication tag entity acquiring a first identifier sent by the information promotion entity; and generating first tag information based on the first identifier.

[0205] Optionally, the device can also be used to: determine whether there is a user within a preset range of the communication tag entity; if there is a user, send a first guidance trigger instruction to the information promotion entity, so that the information promotion entity displays a first guidance information including a first guidance information for guiding the user to use the near-field communication function based on the first guidance trigger instruction.

[0206] Optionally, the device may also be used to: if no trigger signal for near field communication is obtained within a preset time period after determining that there is a user within a preset range of the communication tag entity, send a first guidance trigger instruction to the information promotion entity.

[0207] Optionally, the first guidance information includes at least one of a two-dimensional code image and text information for guiding the user to turn on the near field communication function.

[0208] Optionally, if the communication tag entity switches to a standby state, a second guidance trigger instruction is sent to the information promotion entity so that the information promotion entity displays second guidance information for guiding the user to use the communication tag entity based on the second guidance trigger instruction.

[0209] Optionally, the second guiding information is displayed in an area of ​​the information promotion entity close to the communication tag entity.

[0210] Optionally, the device may also be used to: display prompt information for indicating the communication result; the prompt information includes at least one form of information including sound, light, and text.

[0211] Based on the same idea, the embodiments of this specification also provide a device corresponding to the above method. Fig. 9 The embodiments of this specification provide corresponding to Figure 5 A schematic diagram of the structure of a device for displaying information. Fig. 9 As shown, the device may include: An identification sending module 902 is used to send a first identification of a first promotional information to a communication tag entity; the first identification is used by the communication tag entity to generate first tag information including the first identification, and to feed back the first tag information to a user terminal by means of near field communication, and the user terminal displays a target page related to the first promotional information based on the first identification; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance; The promotion information display module 904 is used to display the first promotion information.

[0212] based on Fig. 9 The present specification also provides some specific implementation schemes of the device, which are described below.

[0213] Optionally, the device may also be used to: display first guidance information including information for guiding the user to use the near field communication function.

[0214] Optionally, the device can also be used to: obtain a first guidance trigger instruction sent by the communication tag entity; the first guidance trigger instruction is generated on the basis that the communication tag entity determines that there is a user within a preset range of the communication tag entity, or the first guidance trigger instruction is generated on the basis that the trigger signal for near field communication is not obtained within a preset time period after the communication tag entity determines that there is a user within a preset range of the communication tag entity.

[0215] Optionally, the first guidance information includes at least one of a two-dimensional code image and text information for guiding the user to turn on the near field communication function.

[0216] Optionally, the device can also be used to: determine whether there is a user within the preset range of the information promotion entity; display guidance information for guiding the user to obtain information through near-field communication, specifically including: if there is a user within the preset range of the information promotion entity, then display the first guidance information for guiding the user to use the near-field communication function.

[0217] Optionally, the device can also be used to: obtain a second guidance trigger instruction sent by the communication tag entity; the second guidance trigger instruction is generated based on the communication tag entity switching to a standby state; based on the second guidance trigger instruction, display a second guidance information for guiding the user to use the communication tag entity.

[0218] Optionally, the device can also be used to: obtain device working status information of the communication tag entity; if the device working status information is information indicating that the communication tag entity is in a standby state, then display second guidance information for guiding the user to use the communication tag entity.

[0219] Optionally, the device can also be used to: determine a target area for displaying the second guidance information based on the location information of the communication tag entity; the target area is an area in the information promotion entity that is close to the communication tag entity; display the second guidance information for guiding the user to use the communication tag entity, specifically including: displaying the second guidance information in the target area.

[0220] Based on the same idea, the embodiment of this specification also provides a device corresponding to the above-mentioned method of displaying information with the server as the execution subject. The device may include: a request acquisition module, used to obtain a page acquisition request sent by a user terminal; the page acquisition request is generated by the user terminal based on the first tag information obtained from the communication tag entity by means of near field communication; the first tag information includes a first identifier of the first promotion information displayed in the information promotion entity; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance; a page information determination module, used to determine the target page information corresponding to the first identifier based on the first identifier contained in the page acquisition request; a page information sending module, used to send the target page information to the user terminal.

[0221] The examples of this specification also provide some specific implementation plans of the device, which are described below.

[0222] Optionally, the device can also be used to: if there is no target page information corresponding to the first identifier, send result information indicating that the corresponding page has not been obtained to the user terminal, so that the user terminal displays a first fallback page based on the result information; the first fallback page is a page pre-stored locally in the user terminal. Alternatively, if there is no target page information corresponding to the first identifier, send a second fallback page to the user terminal.

[0223] Based on the same idea, the embodiments of this specification also provide a device corresponding to the above method. Fig.10 This is a schematic diagram of a device for displaying information provided in an embodiment of this specification. Fig.10 As shown, the device 1000 may include: at least one processor 1010; and a memory 1030 communicatively connected to the at least one processor; wherein the memory 1030 stores instructions 1020 executable by the at least one processor 1010, and the instructions are executed by the at least one processor 1010 to enable the at least one processor 1010 to execute a method for displaying information.

[0224] Based on the same idea, the embodiment of this specification also provides a computer-readable medium corresponding to the above method. The computer-readable medium stores computer-readable instructions, which can be executed by a processor to implement the above method of displaying information.

[0225] Each embodiment in this specification is described in a progressive manner. The same or similar parts between the embodiments can be referred to each other. Each embodiment focuses on the differences from other embodiments. Fig.10 As for the device shown, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant parts can be referred to the partial description of the method embodiment.

[0226] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with relevant laws, regulations and standards in the relevant regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0227] In the 1990s, it was very clear whether the improvement of a technology was hardware improvement (for example, improvement of the circuit structure of diodes, transistors, switches, etc.) or software improvement (improvement of the method flow). However, with the development of technology, many improvements of the method flow today can be regarded as direct improvements of the hardware circuit structure. Designers almost always obtain the corresponding hardware circuit structure by programming the improved method flow into the hardware circuit. Therefore, it cannot be said that the improvement of a method flow cannot be implemented with hardware entity modules. For example, a programmable logic device (PLD) (such as a field programmable gate array (FPGA)) is such an integrated circuit whose logical function is determined by the user's programming of the device. Designers can "integrate" a digital system on a PLD by programming it themselves, without having to ask chip manufacturers to design and make dedicated integrated circuit chips. Moreover, nowadays, instead of manually making integrated circuit chips, this kind of programming is mostly implemented by "logic compiler" software, which is similar to the software compiler used when developing and writing programs, and the original code before compilation must also be written in a specific programming language, which is called hardware description language (HDL). There is not only one kind of HDL, but many kinds, such as ABEL (Advanced Boolean Expression Language), AHDL (Altera Hardware Description Language), Confluence, CUPL (Cornell University Programming Language), HDCal, JHDL (Java Hardware Description Language), Lava, Lola, MyHDL, PALASM, RHDL (Ruby Hardware Description Language), etc. The most commonly used ones are VHDL (Very-High-Speed ​​Integrated Circuit Hardware Description Language) and Verilog. Those skilled in the art should also know that it is only necessary to program the method flow slightly in the above-mentioned hardware description languages ​​and program it into the integrated circuit, and then it is easy to obtain the hardware circuit that implements the logic method flow.

[0228] The controller may be implemented in any suitable manner, for example, the controller may take the form of a microprocessor or processor and a computer-readable medium storing a computer-readable program code (e.g., software or firmware) executable by the (micro)processor, a logic gate, a switch, an application-specific integrated circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include but are not limited to the following microcontrollers: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320, and the memory controller may also be implemented as part of the control logic of the memory. It is also known to those skilled in the art that, in addition to implementing the controller in a purely computer-readable program code manner, the controller may be implemented in the form of a logic gate, a switch, an application-specific integrated circuit, a programmable logic controller, and an embedded microcontroller by logically programming the method steps. Therefore, such a controller may be considered as a hardware component, and the devices for implementing various functions included therein may also be considered as structures within the hardware component. Or even, the devices for implementing various functions may be considered as both software modules for implementing the method and structures within the hardware component.

[0229] The systems, devices, modules or units described in the above embodiments may be implemented by computer chips or entities, or by products having certain functions. A typical implementation device is a computer. Specifically, the computer may be, for example, a personal computer, a laptop computer, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices. For the convenience of description, the above devices are described separately by function into various units. Of course, when implementing this application, the functions of each unit may be implemented in the same or more software and / or hardware.

[0230] Those skilled in the art will appreciate that embodiments of the present invention may be provided as methods, systems, or computer program products. Therefore, the present invention may take the form of a complete hardware embodiment, a complete software embodiment, or an embodiment combining software and hardware aspects. Moreover, the present invention may take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer-usable program code. The present invention is described with reference to flowcharts and / or block diagrams of methods, devices (systems), and computer program products according to embodiments of the present invention. It should be understood that each process and / or box in the flowchart and / or block diagram, as well as the combination of processes and / or boxes in the flowchart and / or block diagram, may be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general-purpose computer, a special-purpose computer, an embedded processor, or other programmable data processing device to produce a machine, so that instructions executed by the processor of a computer or other programmable data processing device generate instructions for implementing the functions in the process. Figure 1 A process or multiple processes and / or boxes Figure 1 These computer program instructions can also be stored in a computer-readable memory that can guide a computer or other programmable data processing device to work in a specific way, so that the instructions stored in the computer-readable memory produce a product including an instruction device, which implements the functions specified in the process. Figure 1 A process or multiple processes and / or boxes Figure 1 A function specified in one or more boxes.

[0231] These computer program instructions can also be loaded onto a computer or other programmable data processing device so that a series of operating steps are executed on the computer or other programmable device to produce a computer-implemented process, thereby providing instructions for implementing the process. Figure 1 A process or multiple processes and / or boxes Figure 1 The steps of the functions specified in the blocks or multiple blocks. In a typical configuration, the computing device includes one or more processors (CPU), input / output interfaces, network interfaces and memory. The memory may include non-permanent memory in a computer-readable medium, random access memory (RAM) and / or non-volatile memory in the form of read-only memory (ROM) or flash RAM. The memory is an example of a computer-readable medium.

[0232] Computer readable media include permanent and non-permanent, removable and non-removable media that can be implemented by any method or technology to store information. Information can be computer readable instructions, data structures, program modules or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technology, compact disk read-only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, magnetic cassettes, magnetic disk storage or other magnetic storage devices or any other non-transmission media that can be used to store information that can be accessed by a computing device. As defined in this article, computer readable media does not include temporary computer readable media (transitory media), such as modulated data signals and carrier waves.

[0233] It should also be noted that the terms "include", "comprises" or any other variations thereof are intended to cover non-exclusive inclusion, so that a process, method, commodity or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, commodity or device. In the absence of more restrictions, the elements defined by the sentence "comprises a ..." do not exclude the existence of other identical elements in the process, method, commodity or device including the elements.

[0234] Those skilled in the art will appreciate that the embodiments of the present application may be provided as methods, systems or computer program products. Therefore, the present application may take the form of a complete hardware embodiment, a complete software embodiment or an embodiment combining software and hardware. Moreover, the present application may take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer-usable program codes.

[0235] The present application may be described in the general context of computer-executable instructions executed by a computer, such as program modules. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform specific tasks or implement specific abstract data types. The present application may also be practiced in distributed computing environments where tasks are performed by remote processing devices connected through a communication network. In a distributed computing environment, program modules may be located in local and remote computer storage media, including storage devices.

[0236] The above is only an embodiment of the present application and is not intended to limit the present application. For those skilled in the art, the present application may have various changes and variations. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims

1. A method for displaying information, comprising: The user terminal obtains first tag information provided by a communication tag entity set at a first position by means of near field communication; The first tag information includes a first identifier of the first promotion information displayed by the information promotion entity set at the second position; the distance between the first position and the second position is less than or equal to a preset distance; Based on the first identifier, a target page related to the first promotion information is displayed.

2. The method according to claim 1, wherein the information promotion entity comprises at least one of an entity for displaying promotion information in a smart screen terminal and an entity for displaying promotion information in a poster form; The communication tag entity includes at least one of an information tag carrying an NFC tag and an electronic device carrying an NFC tag.

3. According to the method of claim 1, the first identifier is sent by the information promotion entity to the communication tag entity before displaying the first promotion information.

4. According to the method according to claim 1, the first identifier is determined by the communication tag entity from an identifier set according to the display order or display time of each promotion information that can be displayed in the information promotion entity; the identifier set includes the identifier information of each promotion information.

5. According to the method according to claim 1, the first identifier is pre-entered into the communication tag entity.

6. The method according to claim 1, wherein the first tag information further includes application identification information of the target application; the method further includes: Based on the application identification information, starting the target application in the user terminal; The displaying of the target page corresponding to the first promotion information specifically includes: Based on the started target application, a target page corresponding to the first promotion information is displayed.

7. The method according to claim 6, wherein the application identification information comprises a uniform resource locator (URL) of the target application; or, The target application includes at least one of a terminal application and a mini-program.

8. The method according to claim 1, wherein displaying a target page related to the first promotion information based on the first identifier specifically comprises: Based on the first identifier, sending a page acquisition request to the server; Obtaining target page information corresponding to the first promotion information fed back by the server; Based on the target page information, the target page is displayed.

9. The method according to claim 8, wherein the first tag information further includes device identification information of the information promotion entity; and sending a page acquisition request to a server based on the first identification specifically comprises: Based on the first identifier and the device identification information, sending a page acquisition request to a server; The page acquisition request includes the first identifier and the device identification information.

10. The method according to claim 9, further comprising: If the target page information corresponding to the first promotion information fed back by the server is not obtained, displaying the first fallback page; The first backup page is a page pre-stored locally on the user terminal.

11. The method according to claim 8, before sending the page acquisition request to the server, further comprising: Acquiring the network status of the user terminal; The sending of the page acquisition request to the server specifically includes: If the user terminal is in a network state indicating a good network state, a page acquisition request is sent to the server.

12. The method according to claim 11, further comprising: If the user terminal indicates a poor network status, displaying a second fallback page; The second backup page is a page pre-stored locally on the user terminal.

13. The method according to claim 6, before starting the target application in the user terminal, further comprising: Based on the first tag information, display a prompt page; The prompt page includes prompt information for prompting to start the target application; The starting the target application in the user terminal specifically includes: Acquire a confirmation operation performed by the user based on the prompt page, and start the target application in the user terminal.

14. The method according to claim 1, further comprising: If the information promotion entity displays the second promotion information after displaying the first promotion information, the tag information in the communication tag entity is updated from the first tag information to the second tag information, and the second tag information includes a second identifier of the second promotion information.

15. The method according to claim 1, wherein the target page includes at least one of a product introduction page for introducing the first promotion object and a product purchase page for purchasing the first promotion object; Alternatively, the target page includes relevant information of other objects; the other objects include at least one of promotional objects represented by other promotional information that can be displayed in the information promotion entity and at least part of the products that can be provided by the target application for displaying the target page.

16. A method for displaying information, comprising: The communication tag entity obtains a trigger signal for near field communication sent by a user terminal; Based on the trigger signal, sending first tag information to the user terminal; The first tag information includes a first identifier of the first promotion information displayed by the information promotion entity, so that the user terminal displays a target page related to the first promotion information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance.

17. The method according to claim 16, before the communication tag entity obtains the trigger signal for near field communication sent by the user terminal, further comprising: The communication tag entity obtains the first identifier sent by the information promotion entity; The first tag information is generated based on the first identifier.

18. The method according to claim 16, further comprising: Determine whether there is a user within a preset range of the communication tag entity; If the user exists, a first guide trigger instruction is sent to the information promotion entity, so that the information promotion entity displays first guide information including information for guiding the user to use the near field communication function based on the first guide trigger instruction.

19. The method according to claim 18, wherein sending the first guidance trigger instruction to the information promotion entity comprises: If no trigger signal for near field communication is obtained within a preset period of time after it is determined that there is a user within a preset range of the communication tag entity, a first guidance trigger instruction is sent to the information promotion entity.

20. The method according to claim 18, wherein the first guidance information comprises at least one of a two-dimensional code image and text information for guiding the user to turn on the near field communication function.

21. According to the method of claim 16, if the communication tag entity switches to a standby state, a second guidance trigger instruction is sent to the information promotion entity so that the information promotion entity displays a second guidance information for guiding the user to use the communication tag entity based on the second guidance trigger instruction.

22. The method according to claim 21, wherein the second guide information is displayed in an area of ​​the information promotion entity close to the communication tag entity.

23. The method according to claim 16, after the communication tag entity obtains the trigger signal for near field communication sent by the user terminal, further comprising: Displaying prompt information for indicating communication results; The prompt information includes at least one form of information including sound, light, and text.

24. A method for displaying information, comprising: The information promotion entity sends a first identifier of the first promotion information to the communication tag entity; The first identifier is used by the communication tag entity to generate first tag information including the first identifier, and to feed back the first tag information to a user terminal by means of near field communication, and the user terminal displays a target page related to the first promotion information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance; The first promotion information is displayed.

25. The method according to claim 24, further comprising: The display includes first guide information for guiding the user to use the near field communication function.

26. The method according to claim 25, before displaying the first guide information for guiding the user to use the near field communication function, further comprising: Acquire a first guidance trigger instruction sent by the communication tag entity; The first guidance trigger instruction is generated on the basis that the communication tag entity determines that there is a user within a preset range of the communication tag entity, or the first guidance trigger instruction is generated on the basis that the communication tag entity does not obtain a trigger signal for near field communication within a preset time period after determining that there is a user within a preset range of the communication tag entity.

27. The method according to claim 26, wherein the first guidance information comprises at least one of a two-dimensional code image and text information for guiding the user to turn on the near field communication function.

28. The method according to claim 25, further comprising: Determining whether there is a user within a preset range of the information promotion entity; The display of guidance information for guiding the user to obtain information by means of near field communication specifically includes: If there is a user within the preset range of the information promotion entity, first guidance information for guiding the user to use the near field communication function is displayed.

29. The method of claim 24, further comprising: Obtaining a second guidance triggering instruction sent by the communication tag entity; The second guidance trigger instruction is generated based on the communication tag entity switching to a standby state; Based on the second guidance trigger instruction, second guidance information for guiding the user to use the communication tag entity is displayed.

30. The method of claim 24, further comprising: Obtaining device working status information of the communication tag entity; If the device working status information is information indicating that the communication tag entity is in a standby state, second guidance information for guiding the user to use the communication tag entity is displayed.

31. The method according to claim 29 or 30, further comprising: Based on the location information of the communication tag entity, determining a target area for displaying the second guidance information; The target area is an area of ​​the information promotion entity close to the communication tag entity; The displaying of the second guidance information for guiding the user to use the communication tag entity specifically includes: The second guide information is displayed in the target area.

32. A device for displaying information, comprising: A first tag information acquisition module, used to acquire first tag information provided by a communication tag entity set at a first position through near field communication; The first tag information includes a first identifier of the first promotion information displayed by the information promotion entity set at the second position; the distance between the first position and the second position is less than or equal to a preset distance; A target page display module is used to display a target page related to the first promotion information based on the first identifier.

33. A device for displaying information, comprising: A trigger signal acquisition module, used to acquire a trigger signal for near field communication sent by a user terminal; An information sending module is used to send first tag information to the user terminal based on the trigger signal; the first tag information includes a first identifier of the first promotion information displayed by the information promotion entity, so that the user terminal displays a target page related to the first promotion information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance.

34. A device for displaying information, comprising: An identification sending module, used for sending a first identification of a first promotion information to a communication tag entity; The first identifier is used by the communication tag entity to generate first tag information including the first identifier, and to feed back the first tag information to a user terminal by means of near field communication, and the user terminal displays a target page related to the first promotion information based on the first identifier; the distance between the communication tag entity and the information promotion entity is less than or equal to a preset distance; The promotion information display module is used to display the first promotion information.

35. A device for displaying information, comprising: at least one processor; as well as, a memory communicatively connected to the at least one processor; wherein, The memory stores instructions that can be executed by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor to perform the method for displaying information according to any one of claims 1 to 31.

36. A computer-readable medium having computer-readable instructions stored thereon, wherein the computer-readable instructions can be executed by a processor to implement the method for displaying information according to any one of claims 1 to 31.

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