Information display method and device, electronic equipment and storage medium

Abstract

The invention provides an information display method and device, electronic equipment and a storage medium, and belongs to the technical field of multimedia. The method comprises the steps that a first resource is displayed on a resource display page based on information flow, a three-dimensional interaction object is displayed on the resource display page, and the three-dimensional interaction object is used for popularizing a target object; and in response to a first interaction operation on the three-dimensional interaction object, displaying rotation of the three-dimensional interaction object, the rotation direction of the three-dimensional interaction object being associated with the first interaction operation. According to the technical scheme, the promotion information of the three-dimensional interaction object style can be displayed, that is, the target object is promoted through the three-dimensional interaction object, and a user can be supported to control rotation of the three-dimensional interaction object through interaction operation, so that a novel promotion information display style and a novel interaction mode based on the promotion information are provided, and the user experience is improved. And the obvious degree of information promotion and the information transmission efficiency are improved.

Description

Technical Field

[0001] The present disclosure relates to the field of multimedia technology, and in particular to an information display method, device, electronic device and storage medium. Background Art

[0002] With the development of Internet technology, there is an increasing amount of promotional information on the Internet. Promotional information is used to promote items, applications, etc. to users. Users can obtain relevant information about the promoted object by viewing the promotional information. At present, promotional information is usually displayed in various pages in the form of images, texts, etc. The display form is relatively conventional and less obvious. Summary of the invention

[0003] The present disclosure provides an information display method, device, electronic device and storage medium, which can display promotion information in the form of a three-dimensional interactive object, that is, promote a target object through a three-dimensional interactive object, thereby providing a relatively novel display style of promotion information and improving the visibility of the promotion information. The technical solution of the present disclosure is as follows:

[0004] According to one aspect of an embodiment of the present disclosure, there is provided an information display method, including:

[0005] Displaying a first resource on a resource display page based on an information flow, and displaying a three-dimensional interactive object on the resource display page, wherein the three-dimensional interactive object is used to promote a target object;

[0006] In response to a first interaction operation on the three-dimensional interactive object, the three-dimensional interactive object is displayed to rotate, and the rotation direction of the three-dimensional interactive object is associated with the first interaction operation.

[0007] According to another aspect of an embodiment of the present disclosure, there is provided an information display device, including:

[0008] A first display unit is configured to display a first resource on a resource display page based on an information flow, and to display a three-dimensional interactive object on the resource display page, wherein the three-dimensional interactive object is used to promote a target object;

[0009] The second display unit is configured to display the rotation of the three-dimensional interactive object in response to a first interactive operation on the three-dimensional interactive object, wherein the rotation direction of the three-dimensional interactive object is associated with the first interactive operation.

[0010] In some embodiments, the first display unit is configured to display promotional information on the resource display page, the promotional information presenting an effect that the three-dimensional interactive object is located in front of the background image of the three-dimensional interactive object, and the background image is used to promote the target object; or, to display promotional information on the resource display page, the promotional information includes the three-dimensional interactive object and the background image of the three-dimensional interactive object, the background image includes a target area, and the target area presents an effect that the three-dimensional interactive object is embedded in a three-dimensional space.

[0011] In some embodiments, the first display unit is configured to display, on the resource display page, the three-dimensional interactive object rotating at a preset speed.

[0012] In some embodiments, the first display unit is further configured to display a second resource on the resource display page based on the information flow while maintaining the rotation state of the three-dimensional object in response to a resource switching operation.

[0013] In some embodiments, the second display unit is configured to display the three-dimensional interactive object rotating in the sliding direction of the sliding operation in response to a sliding operation on the three-dimensional interactive object; wherein the rotation angle of the three-dimensional interactive object is positively correlated with the sliding distance of the sliding operation, or the rotation angle of the three-dimensional interactive object is a preset angle.

[0014] In some embodiments, the first interactive operation on the three-dimensional interactive object is a shaking operation;

[0015] The second display unit is configured to respond to a shaking operation in any direction and display the three-dimensional interactive object rotating in the direction; wherein the rotation angle of the three-dimensional interactive object is positively correlated with the shaking angle of the shaking operation, or the rotation angle of the three-dimensional interactive object is a preset angle.

[0016] In some embodiments, the first display unit is further configured to, in response to the display time of the three-dimensional interactive object reaching a preset time, display a prompt message when the first interactive operation is not received, wherein the prompt message is used to prompt the three-dimensional interactive object to be rotated by performing the first interactive operation; and to cancel the display of the prompt message in response to the first interactive operation on the three-dimensional interactive object.

[0017] In some embodiments, the second display unit is further configured to display a preset animation effect in response to a second interactive operation on the three-dimensional interactive object, wherein the preset animation effect is an effect of a virtual element moving out of the three-dimensional interactive object, and the virtual element is associated with a target object promoted by the three-dimensional interactive object.

[0018] In some embodiments, the preset animation effect is: the top of the three-dimensional interactive object opens, and the virtual element moves out from the top of the three-dimensional interactive object; or, the volume of the three-dimensional interactive object becomes larger, and when the volume of the three-dimensional interactive object reaches a preset volume, the virtual element moves out from any edge of the three-dimensional interactive object; or, the three-dimensional interactive object is flipped upside down, and the virtual element is poured out of the three-dimensional interactive object.

[0019] In some embodiments, the three-dimensional interactive object includes multiple virtual elements inside; the second display unit is further configured to display the effect of each virtual element moving out of the three-dimensional interactive object, and the movement trajectories and movement speeds of the multiple virtual elements are not exactly the same.

[0020] In some embodiments, the second display unit is further configured to jump from the resource display page to the page associated with the target object, or to display the page associated with the target object on the resource display page, in response to the preset animation effect display ending.

[0021] In some embodiments, the apparatus further comprises:

[0022] The acquisition unit is configured to acquire data information input in a page associated with the target object, wherein the data information is information required for obtaining the target object.

[0023] In some embodiments, the second display unit is further configured to, in response to dragging the three-dimensional interactive object to the target position in the resource display page, jump from the resource display page to the page associated with the target object, or display the page associated with the target object on the resource display page; or, in response to a triggering operation on the three-dimensional interactive object, jump from the resource display page to the page associated with the target object, or display the page associated with the target object on the resource display page.

[0024] In some embodiments, the three-dimensional interactive object includes multiple forms; the second display unit is also configured to display the three-dimensional interactive object transformed from a first form to a second form in response to a form transformation operation on the three-dimensional interactive object, and the second form is any form of the multiple forms except the first form.

[0025] According to another aspect of an embodiment of the present disclosure, an electronic device is provided, the electronic device comprising:

[0026] one or more processors;

[0027] A memory for storing program codes executable by the processor;

[0028] The processor is configured to execute the program code to implement the above-mentioned information display method.

[0029] According to another aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When a program code in the computer-readable storage medium is executed by a processor of an electronic device, the electronic device is enabled to execute the above-mentioned information display method.

[0030] According to another aspect of an embodiment of the present disclosure, a computer program product is provided, including a computer program / instruction, which implements the above-mentioned information display method when executed by a processor.

[0031] The disclosed embodiment provides an information display method, which can display promotion information in the form of a three-dimensional interactive object while displaying resources on a resource display page, that is, promoting a target object through a three-dimensional interactive object, thereby providing a relatively novel display style of promotion information and improving the visibility of the promotion information. Furthermore, it also supports users to control the rotation of the three-dimensional interactive object through interactive operations, providing a new interactive mode based on promotion information and improving the efficiency of human-computer interaction.

[0032] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0033] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0034] Figure 1 The figure is a schematic diagram of an implementation environment according to an exemplary embodiment.

[0035] Figure 2 The invention is a flowchart of an information display method according to an exemplary embodiment.

[0036] Figure 3 The figure is a flow chart of another information display method according to an exemplary embodiment.

[0037] Figure 4 The figure is a schematic diagram showing promotion information according to an exemplary embodiment.

[0038] Figure 5 It is a schematic diagram showing another type of promotion information according to an exemplary embodiment.

[0039] Figure 6 The figure is a flow chart of another information display method according to an exemplary embodiment.

[0040] Figure 7 The diagram is a schematic diagram of a three-dimensional interactive object according to an exemplary embodiment.

[0041] Figure 8 The figure is a flow chart of another information display method according to an exemplary embodiment.

[0042] Fig. 9 The diagram is a schematic diagram showing dragging a three-dimensional interactive object according to an exemplary embodiment.

[0043] Fig.10 The invention is a block diagram of a device for displaying information according to an exemplary embodiment.

[0044] Fig.11 It is a block diagram of an electronic device according to an exemplary embodiment. DETAILED DESCRIPTION

[0045] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0046] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0047] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data used for analysis, stored data, displayed data, etc.) and signals involved in this disclosure are all authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with relevant laws, regulations and standards of relevant countries and regions. For example, the resources and promotion information involved in this disclosure are obtained with full authorization.

[0048] Figure 1 FIG. 1 is a schematic diagram of an implementation environment of an information display method according to an exemplary embodiment. Taking the electronic device as a terminal as an example, Figure 1As shown, the implementation environment specifically includes: a terminal 101 and a server 102. The terminal 101 and the server 102 can be directly or indirectly connected via wired or wireless communication, which is not limited in the present disclosure.

[0049] The terminal 101 may be at least one of a smart phone, a smart watch, a desktop computer, a laptop computer, an MP3 player (Moving Picture Experts Group Audio Layer III), an MP4 player (Moving Picture Experts Group Audio Layer IV), a laptop computer, etc. A target application may be installed and run on the terminal 101, and the target application may be any application that supports resource display, such as video applications, novel applications, social applications, shopping applications, etc.

[0050] Taking the target application as a short video application as an example, during the operation of the short video application, the terminal 101 displays resources on the resource display page provided by the short video application according to the information flow. The information flow may be a video stream pushed to the terminal 101 by the background server of the short video application. Resources include but are not limited to video works, graphic works, live video streams, etc. In addition, the terminal 101 can also display promotional information on the resource display page while displaying the resources. The promotional information is used to promote the target object, which may be the promoted application, item, virtual resource, etc.

[0051] The terminal 101 may generally refer to one of a plurality of terminals. This embodiment is described by taking the terminal 101 as an example. Those skilled in the art may know that the number of the above terminals may be more or less. For example, the above terminals may be several, or the above terminals may be dozens or hundreds, or a greater number. The embodiment of the present disclosure does not limit the number and device type of the terminals.

[0052] The server 102 is at least one of a single server, multiple servers, a cloud computing platform, and a virtualization center. The server 102 is used to provide background services for the target application. The server 102 can be connected to the terminal 101 via a wireless network or a wired network, and the server 102 can push information streams to the terminal 101 so that the terminal 101 displays resources on the resource display page based on the information stream. In some embodiments, the number of the above servers can be more or less, and the embodiments of the present disclosure are not limited to this. Of course, the server 102 also includes other functional servers to provide more comprehensive and diversified services.

[0053] Figure 2 is a flow chart of an information display method according to an exemplary embodiment. Figure 2 As shown, the method is performed by an electronic device and includes the following steps:

[0054] In step 201, the electronic device displays a first resource on a resource display page based on an information flow, and displays a three-dimensional interactive object on the resource display page.

[0055] In the disclosed embodiment, the resource display page may be a page provided by any application running on the electronic device. In the process of running the application, the electronic device may receive an information stream pushed by the background server of the application, and display the resources on the resource display page according to the information stream. Optionally, the information stream includes access addresses of multiple resources so that the electronic device can obtain and display the corresponding resources according to the access addresses. The first resource may be any type of resource, such as a video work, an image work, a text work, or a live video stream, and the disclosed embodiment does not limit this.

[0056] A 3D interactive object is a 3D object that a user can interact with in a 3D virtual space. A 3D interactive object has a certain shape, appearance or function, and its shape, appearance or function can produce corresponding responses and changes through interactive operations input by the user, thereby realizing interaction with the user.

[0057] In the embodiments of the present disclosure, a three-dimensional interactive object is used to promote a target object. The target object may be an application, item, virtual resource, etc. to be promoted. Optionally, the appearance or shape of the three-dimensional interactive object is associated with the target object, thereby promoting the target object. For example, if the target object to be promoted is a book, the three-dimensional interactive object may be a virtual three-dimensional model in the style of a book; or if the target object to be promoted is a car, the three-dimensional interactive object may be a virtual three-dimensional model in the style of a car. Alternatively, the outer surface of the three-dimensional interactive object displays relevant information of the target object, such as text, images, etc. to promote the target object, thereby promoting the target object. The embodiments of the present disclosure do not limit the form of promoting the target object through the three-dimensional interactive object.

[0058] It should be noted that the three-dimensional interactive object displayed in the resource display page may be associated with the first resource or may not be associated with it, and the embodiments of the present disclosure do not limit this. For example, when the three-dimensional interactive object is associated with the first resource, the first resource is also used to promote the target object, such as the first resource is a promotional video of the target object.

[0059] In step 202, in response to a first interaction operation on a three-dimensional interactive object, the electronic device displays that the three-dimensional interactive object rotates, and the rotation direction of the three-dimensional interactive object is associated with the first interaction operation.

[0060] In the disclosed embodiment, the three-dimensional interactive object can rotate with the first interactive operation input by the user. By displaying the rotation of the three-dimensional interactive object, the outer surface of the three-dimensional interactive object can be displayed as much as possible, thereby transmitting more information. In addition, the rotation direction of the three-dimensional interactive object can be associated with the first interactive operation, so that the user can control the rotation direction of the three-dimensional interactive object through the first interactive operation.

[0061] Among them, the first interactive operation on the three-dimensional interactive object can be a direct operation or an indirect operation input by the user. Among them, direct operation refers to an operation that directly acts on the three-dimensional interactive object, such as a sliding operation or a dragging operation on the three-dimensional interactive object. Accordingly, the rotation direction of the three-dimensional interactive object is the same as the sliding direction or the dragging direction. Indirect operation refers to an operation that does not directly act on the three-dimensional interactive object but can interact with the three-dimensional interactive object, such as a shaking operation, an air gesture, etc. Correspondingly, the rotation direction of the three-dimensional interactive object is the same as the shaking direction or the gesture direction of the air gesture.

[0062] The disclosed embodiment provides an information display method, which can display promotion information in the form of a three-dimensional interactive object while displaying resources on a resource display page, that is, promoting a target object through a three-dimensional interactive object, thereby providing a relatively novel display style of promotion information and improving the visibility of the promotion information. Furthermore, it also supports users to control the rotation of the three-dimensional interactive object through interactive operations, providing a new interactive mode based on promotion information and improving the efficiency of human-computer interaction.

[0063] In some embodiments, displaying a three-dimensional interactive object on a resource display page includes:

[0064] Displaying promotion information on a resource display page, the promotion information presents an effect that the three-dimensional interactive object is located in front of a background image of the three-dimensional interactive object, and the background image is used to promote the target object; or

[0065] The promotion information is displayed on the resource display page. The promotion information includes a three-dimensional interactive object and a background image of the three-dimensional interactive object. The background image includes a target area. The target area presents an effect that the three-dimensional interactive object is embedded in a three-dimensional space.

[0066] In the embodiments of the present disclosure, by displaying a three-dimensional interactive object in front of a background image on a resource display page, or displaying a target area of ​​the three-dimensional interactive object in the background image embedded in a three-dimensional space, the stereoscopic effect of the three-dimensional interactive object can be enhanced. Thus, in the process of users viewing resources, promotional information can be delivered to users through the three-dimensional interactive object with a strong stereoscopic effect, thereby attracting users to view the promotional information, thereby improving the prominence of the promotional information and the display effect of the promotional information.

[0067] In some embodiments, displaying a three-dimensional interactive object on a resource display page includes:

[0068] On the resource display page, the three-dimensional interactive object is displayed rotating at a preset speed.

[0069] In the embodiments of the present disclosure, compared to displaying a static three-dimensional interactive object, by displaying a three-dimensional interactive object that rotates at a certain speed, not only can the visibility of the three-dimensional interactive object be enhanced, but also the outer surface of the three-dimensional interactive object can be displayed as much as possible during the rotation process, thereby improving the visibility of the three-dimensional interactive object and the amount of information transmitted, thereby attracting users to view and interact with the three-dimensional interactive object when viewing resources.

[0070] In some embodiments, the method further comprises:

[0071] In response to the resource switching operation, the second resource is displayed on the resource display page based on the information flow while maintaining the rotation state of the three-dimensional object.

[0072] In the embodiment of the present disclosure, by keeping the rotation state of the three-dimensional interactive object unchanged when switching resources, users can be further attracted to view and interact with the three-dimensional interactive object during the process of viewing the resources, thereby ensuring that the three-dimensional interactive object can effectively promote the target object.

[0073] In some embodiments, in response to a first interaction operation on a three-dimensional interactive object, displaying the three-dimensional interactive object to rotate includes:

[0074] In response to a sliding operation on the three-dimensional interactive object, displaying the three-dimensional interactive object to rotate in a sliding direction of the sliding operation;

[0075] The rotation angle of the three-dimensional interactive object is positively correlated with the sliding distance of the sliding operation, or the rotation angle of the three-dimensional interactive object is a preset angle.

[0076] In the embodiments of the present disclosure, by supporting the use of sliding operations to control the rotation of three-dimensional interactive objects, it is possible to realize the control of rotating the three-dimensional interactive objects to a certain angle in any direction based on the sliding operations. This not only provides a new interaction method based on three-dimensional interactive objects, but also can display the outer surface of the three-dimensional interactive objects as much as possible during the interaction process, that is, display as much relevant information of the promotion target object as possible, thereby increasing the amount of information transmitted.

[0077] In some embodiments, the first interactive operation on the three-dimensional interactive object is a shaking operation;

[0078] In response to a first interactive operation on a three-dimensional interactive object, displaying the three-dimensional interactive object to rotate includes:

[0079] In response to a shaking operation in any direction, the displayed three-dimensional interactive object rotates in the direction;

[0080] The rotation angle of the three-dimensional interactive object is positively correlated with the shaking angle of the shaking operation, or the rotation angle of the three-dimensional interactive object is a preset angle.

[0081] In the embodiments of the present disclosure, by supporting the use of shaking operations to control the rotation of three-dimensional interactive objects, it is possible to realize the control of the three-dimensional interactive objects to rotate a certain angle in any direction based on the shaking operation. This not only provides a simple and convenient interaction method based on the three-dimensional interactive objects, but also can display the outer surface of the three-dimensional interactive objects as much as possible during the interaction process, that is, display as much relevant information of the promotion target object as possible, thereby improving the human-computer interaction efficiency and the amount of information transmitted.

[0082] In some embodiments, the method further comprises:

[0083] In response to the display time of the three-dimensional interactive object reaching a preset time, in the case where the first interactive operation is not received, displaying prompt information, the prompt information being used to prompt the user to rotate the three-dimensional interactive object by performing the first interactive operation;

[0084] In response to a first interactive operation on the three-dimensional interactive object, display of the prompt information is canceled.

[0085] In the disclosed embodiments, prompt information is displayed, not only can the user be prompted to interact with the three-dimensional interactive object, but the method of interacting with the three-dimensional interactive object can also be clearly and intuitively conveyed to the user, without the need for the user to explore available interaction methods, thereby reducing the time cost of interactive operations and improving the efficiency of human-computer interaction.

[0086] In some embodiments, the method further comprises:

[0087] In response to a second interactive operation on the three-dimensional interactive object, a preset animation effect is displayed, where the preset animation effect is an effect of a virtual element moving out of the three-dimensional interactive object, and the virtual element is associated with a target object promoted by the three-dimensional interactive object.

[0088] In the embodiment of the present disclosure, by supporting users to interact with the three-dimensional interactive object through a second interactive operation and displaying a preset animation effect when the second interactive operation is received, the interaction result can be fed back to the user through dynamic animation, which not only improves the page display effect, but also provides an interesting interactive experience, thereby enhancing the interactivity of the three-dimensional interactive object.

[0089] In some embodiments, the preset animation effect is:

[0090] The top of the 3D interactive object opens, and the virtual element moves out from the top of the 3D interactive object; or,

[0091] The volume of the three-dimensional interactive object increases, and when the volume of the three-dimensional interactive object reaches a preset volume, the virtual element moves out from any edge of the three-dimensional interactive object; or,

[0092] The three-dimensional interactive object is flipped upside down, and the virtual elements are poured out of the three-dimensional interactive object.

[0093] In the embodiments of the present disclosure, by displaying any of the above-mentioned preset animation effects, that is, by using rich and diverse animations to feedback the interaction results, it is possible to provide users with a rich and diverse interactive experience while improving the display effect of the page, thereby enhancing the interactivity and fun of the three-dimensional interactive object.

[0094] In some embodiments, the three-dimensional interactive object includes a plurality of virtual elements therein;

[0095] Displays preset animation effects, including:

[0096] The effect of each virtual element moving out of the three-dimensional interactive object is displayed, and the moving trajectories and moving speeds of multiple virtual elements are not exactly the same.

[0097] In the embodiments of the present disclosure, by displaying multiple virtual elements flying out of a three-dimensional interactive object and setting different virtual elements with different transfer speeds and movement trajectories, the realism of the preset animation effect can be improved, and the user's interactive perception can be enhanced through more complex and realistic preset animation effects.

[0098] In some embodiments, the method further comprises:

[0099] In response to the preset animation effect display ending, the page is jumped from the resource display page to the page associated with the target object, or the page associated with the target object is displayed on the resource display page.

[0100] In the disclosed embodiment, by jumping to the page associated with the target object when the preset animation effect is finished, the user's attention can be attracted by the preset animation effect, and by jumping to the page associated with the target object after the preset animation effect is finished, the user can be attracted to view or input relevant information on the page, thereby improving the efficiency of information transmission. In addition, in the above-mentioned jump process, the user does not need to perform additional interactive operations, which can simplify the jump operation and improve the efficiency of human-computer interaction. By displaying the page associated with the target object on the current page when the preset animation effect is finished, not only can the page jump time be saved, but also the user can view or input relevant information on the page associated with the target object while continuing to display the current part of the content, thereby improving the amount of information transmitted and the efficiency of human-computer interaction.

[0101] In some embodiments, the method further comprises:

[0102] Get the data information entered in the page associated with the target object. The data information is the information required to obtain the target object.

[0103] In the disclosed embodiment, by obtaining the data information input by the user, the reviewer can determine whether to issue the target object to the user as soon as possible based on the data information input by the user, thereby improving the efficiency of receiving the target object.

[0104] In some embodiments, the method further comprises:

[0105] In response to dragging the three-dimensional interactive object to a target position in the resource display page, jumping from the resource display page to a page associated with the target object, or displaying a page associated with the target object on the resource display page; or,

[0106] In response to a triggering operation on a three-dimensional interactive object, a page associated with the target object is jumped from the resource display page, or a page associated with the target object is displayed on the resource display page.

[0107] In the disclosed embodiment, by supporting the dragging of three-dimensional interactive objects, the interactive modes of three-dimensional interactive objects can be further enriched, and the interactivity of three-dimensional interactive objects is improved. In addition, by displaying the page associated with the target object when the three-dimensional interactive object is dragged to the target position, the user can smoothly transition to the exploration process of the related page during the drag operation, thereby attracting the user to view or enter relevant information on the page associated with the target object, which not only improves the efficiency of information transmission and human-computer interaction, but also provides an immersive interactive experience. In addition, by displaying the page associated with the target object when the three-dimensional interactive object is triggered, the user does not need to perform other complex interactive operations, which can simplify the operation of viewing the page associated with the target object, shorten the interactive link, and improve the efficiency of human-computer interaction.

[0108] In some embodiments, the three-dimensional interactive object includes multiple forms; and the method further includes:

[0109] In response to a form transformation operation on a three-dimensional interactive object, the displayed three-dimensional interactive object is transformed from a first form to a second form, where the second form is any form among multiple forms except the first form.

[0110] In the disclosed embodiment, by presetting multiple forms for the three-dimensional interactive object and supporting the user to switch the form of the three-dimensional interactive object by using the form switching operation, the three-dimensional interactive object with various forms can be displayed, thereby improving the page display effect and the user's interactive experience. Furthermore, by promoting the target object with three-dimensional interactive objects with various forms, the effectiveness of the three-dimensional interactive object can be guaranteed, that is, the three-dimensional interactive object can be guaranteed to effectively promote the target object.

[0111] Above Figure 2 The figure shows an information display process of the present disclosure. The process of displaying a three-dimensional interactive object on a resource display page by an electronic device is further described below. Figure 3 is a flowchart of another information display method according to an exemplary embodiment, the method is executed by an electronic device, such as Figure 3 As shown, the method includes:

[0112] In step 301, the electronic device displays a first resource on a resource display page based on an information flow, and displays promotion information on the resource display page, where the promotion information includes a three-dimensional interactive object and a background image of the three-dimensional interactive object.

[0113] In the embodiment of the present disclosure, the process of the electronic device displaying the first resource is the same as the above step 201, which will not be repeated here.

[0114] The three-dimensional interactive object and the background image are both used to promote the target object. In other words, the background image is an image used to promote the target object. The background image can be a static image or a dynamic image, which is not limited in the embodiments of the present disclosure. Alternatively, the background image is a graphic card, that is, the shape of the background image is a card style, and the background image includes information used to promote the target object.

[0115] The following two situations are used to illustrate the effects of promotional information.

[0116] Case 1: The promotional information can present an effect where a three-dimensional interactive object is located in front of a background image.

[0117] Optionally, the background image includes a first area and a second area. The first area is used to display the three-dimensional interactive object, so as to present an effect that the three-dimensional interactive object is located in front of the background image. The second area is used to display information related to the target object, such as text promoting the target object, an icon of the target object, etc.

[0118] Figure 4 FIG. 1 is a schematic diagram showing a promotion information according to an exemplary embodiment. Figure 4 As shown in (a) of FIG. 1 , the resource display page displays a box-style three-dimensional interactive object 401 and a background image 402 of the three-dimensional interactive object 401. The outer surface of the three-dimensional interactive object 401 and the background image 401 both display text for promoting the target object. Figure 4 As shown in (b) of FIG. 1 , the resource display page displays a gift box-style three-dimensional interactive object 403. Optionally, the outer surface of the three-dimensional interactive object 403 may also display text for promoting the target object.

[0119] Case 2: The background image in the promotion information includes the target area, and the promotion information can present an effect that the three-dimensional interactive object is embedded in the three-dimensional space in the target area.

[0120] The three-dimensional space is a virtual three-dimensional space located in the target area. The virtual three-dimensional space can be located in the same layer as the background image, or in a layer above the layer where the background image is located, and the embodiments of the present disclosure are not limited to this.

[0121] Optionally, the target area can be a preset area in the background image. The area other than the target area in the background image is used to display information related to the target object, such as text promoting the target object, an icon of the target object, etc., so as to promote the target object through the background image.

[0122] Figure 5 FIG. 1 is a schematic diagram showing another type of promotion information according to an exemplary embodiment. Figure 5 As shown, the resource display page displays a three-dimensional interactive object 501 and a background image 502 of the three-dimensional interactive object. The three-dimensional interactive object 501 is a three-dimensional model in a cube shape, and the three-dimensional interactive object 501 is embedded in a three-dimensional space. Figure 5 The black part shown in FIG. 5 is a part of the three-dimensional space. The three-dimensional space is located in the target area of ​​the background image 502. The outer surface of the three-dimensional interactive object 501 displays text for promoting the target object. Figure 5 The three-dimensional interactive object is in the shape of a cube as shown in the figure. The shape of the three-dimensional interactive object can also be a cylinder, a sphere, any irregular shape, etc. The part of the three-dimensional interactive object embedded in the three-dimensional space can be any part of the three-dimensional interactive object, and the embodiments of the present disclosure are not limited to this.

[0123] By executing the above step 301, that is, by displaying the three-dimensional interactive object in front of the background image on the resource display page, or displaying the target area of ​​the three-dimensional interactive object in the background image embedded in the three-dimensional space, the three-dimensional effect of the three-dimensional interactive object can be enhanced, so that in the process of users viewing resources, promotional information can be delivered to users through the three-dimensional interactive object with a strong three-dimensional effect, thereby attracting users to view the promotional information, thereby improving the visibility of the promotional information and the display effect of the promotional information.

[0124] In some embodiments, the electronic device may also display the three-dimensional interactive object rotating at a preset speed on the resource display page. The preset speed may be a preset rotation speed. The rotation direction of the three-dimensional interactive object may be any direction in the virtual three-dimensional space, and the embodiment of the present disclosure does not limit this. Optionally, after the electronic device displays the three-dimensional interactive object on the resource display page, it may display the three-dimensional interactive object rotating at a preset speed. Alternatively, the electronic device may first display a static three-dimensional interactive object, and then display the three-dimensional interactive object rotating at a preset speed after the three-dimensional interactive object is displayed for a period of time. It should also be noted that during the rotation process, the rotation speed or rotation direction of the three-dimensional interactive object may remain unchanged or may change according to a preset rule, and the embodiment of the present disclosure does not limit this. Compared with displaying a static three-dimensional interactive object, by displaying a three-dimensional interactive object rotating at a certain speed, not only can the conspicuity of the three-dimensional interactive object be enhanced, but also the outer surface of the three-dimensional interactive object can be displayed as much as possible during the rotation process, thereby increasing the conspicuity of the three-dimensional interactive object and the amount of information transmitted, thereby attracting users to view the three-dimensional interactive object and interact with the three-dimensional interactive object when the user views the resource.

[0125] In some embodiments, during the process of the three-dimensional interactive object rotating at a preset speed, if the three-dimensional interactive object is not associated with the first resource displayed in the resource display page, then in response to the resource switching operation, the electronic device displays the second resource on the resource display page based on the information flow while maintaining the rotation state of the three-dimensional object. Among them, the second resource is associated with the resource switching operation. Taking the short video application as an example, if the resource switching operation is an upward sliding operation, the second resource is the next resource of the first resource; if the resource switching operation is a downward sliding operation, the second resource is the previous resource of the first resource. Maintaining the rotation state of the three-dimensional object means that the three-dimensional interactive object continues to be displayed rotating at a preset speed, that is, the resource switching operation does not affect the rotation state of the three-dimensional interactive object. By keeping the rotation state of the three-dimensional interactive object unchanged when switching resources, it is possible to further attract users to view and interact with the three-dimensional interactive object in the process of users viewing resources, thereby ensuring that the three-dimensional interactive object can effectively promote the target object.

[0126] In some embodiments, if the three-dimensional interactive object is associated with the first resource displayed in the resource display page, it means that the electronic device will display the three-dimensional interactive object associated with the first resource only when the first resource is displayed. Therefore, in response to the resource switching operation, the electronic device cancels the display of the promotional information, that is, cancels the display of the three-dimensional interactive object and the background image of the three-dimensional interactive object, and displays the second resource on the resource display page based on the information flow, thereby avoiding inconvenience caused to the user in viewing the resource due to the promotional information blocking the second resource.

[0127] In some embodiments, in addition to canceling the display of promotional information by switching resources as described above, the user can also cancel the display of promotional information by triggering a close control. Figure 4 or Figure 5 As shown, a close control is displayed in the upper right corner of the promotion information. If the user is not interested in the promotion information, the user can close the promotion information by triggering the close control, thereby avoiding inconvenience in viewing resources for the user.

[0128] In step 302, in response to a first interaction operation on a three-dimensional interactive object, the electronic device displays that the three-dimensional interactive object rotates, and the rotation direction of the three-dimensional interactive object is associated with the first interaction operation.

[0129] In the embodiment of the present disclosure, the process of controlling the rotation of the three-dimensional interactive object through the first interactive operation is the same as the above step 202, which will not be repeated here.

[0130] It should also be noted that, in the process of the three-dimensional interactive object rotating at a preset speed, in response to a first interactive operation on the three-dimensional interactive object, the three-dimensional interactive object stops automatically rotating, and the electronic device displays the three-dimensional interactive object rotating along with the first interactive operation, thereby switching from automatic rotation of the three-dimensional interactive object to manual control of the three-dimensional interactive object rotation by the user. Optionally, in response to the end of the first interactive operation, the electronic device may display the three-dimensional interactive object to continue rotating at a preset speed, or display a stationary three-dimensional interactive object, which is not limited in the embodiments of the present disclosure.

[0131] The disclosed embodiment provides an information display method, which can display a three-dimensional interactive object in front of a background image on a resource display page, or display a target area of ​​the three-dimensional interactive object in the background image embedded in a three-dimensional space, while displaying resources on the resource display page. In this way, the promotional information can be delivered to the user through the three-dimensional interactive object with a strong stereoscopic effect during the user's viewing of the resource, thereby attracting the user to view the promotional information, thereby improving the obviousness of the promotional information and the display effect of the promotional information. Furthermore, it also supports users to control the rotation of the three-dimensional interactive object through interactive operations, providing a new interactive mode based on promotional information and improving the efficiency of human-computer interaction.

[0132] In addition, the resource display page can also display a 3D interactive object that rotates at a certain speed. Compared with displaying a stationary 3D interactive object, displaying the 3D interactive object automatically rotates can not only enhance the visibility of the 3D interactive object, but also display as much of the outer surface of the 3D interactive object as possible during the rotation process, thereby increasing the visibility of the 3D interactive object and the amount of information transmitted, thereby attracting users to view and interact with the 3D interactive object when viewing resources.

[0133] The above embodiments mainly introduce several ways of displaying a three-dimensional interactive object by an electronic device. Based on the above embodiments, the following embodiments illustrate a process in which a user controls the rotation of a three-dimensional interactive object through a first interactive operation. Figure 6 is a flowchart of another information display method according to an exemplary embodiment, the method is executed by an electronic device, such as Figure 6 As shown, the method includes:

[0134] In step 601, the electronic device displays a first resource on a resource display page based on an information flow, and displays a three-dimensional interactive object on the resource display page.

[0135] In the embodiment of the present disclosure, the process of the electronic device displaying the first resource and the three-dimensional interactive object is the same as the above step 201, which will not be repeated here.

[0136] In step 602, in response to a sliding operation on a three-dimensional interactive object, the electronic device displays the three-dimensional interactive object rotating in the sliding direction of the sliding operation.

[0137] In the embodiments of the present disclosure, the sliding operation on the 3D interactive object can be an operation of sliding the 3D interactive object in any direction on the screen of the electronic device. Accordingly, the 3D interactive object can rotate in the virtual 3D space around at least one of the X-axis, Y-axis and Z-axis of the virtual 3D space, thereby realizing rotation in the corresponding direction in the virtual 3D space. For example, Figure 7 FIG. 1 is a schematic diagram of a three-dimensional interactive object according to an exemplary embodiment. Figure 7 As shown, the three-dimensional interactive object is a box model, which is located in a virtual three-dimensional space. In response to a swipe up operation on the box model, the box model rotates upward around the X-axis in the virtual three-dimensional space, thereby exposing the bottom of the box model. In response to a swipe down operation on the box model, the box model rotates downward around the X-axis in the virtual three-dimensional space, thereby exposing the top of the box model.

[0138] Optionally, the rotation angle of the three-dimensional interactive object is positively correlated with the sliding distance of the sliding operation. In other words, the user can control the three-dimensional interactive object to rotate to a corresponding angle in the sliding direction through the sliding distance of the sliding operation. The greater the sliding distance, the greater the rotation angle of the three-dimensional interactive object, and the more outer surfaces of the three-dimensional interactive object are displayed during the rotation process. Alternatively, the rotation angle of the three-dimensional interactive object can also be a preset angle. The preset angle can be an angle set based on the shape of the three-dimensional interactive model or actual needs, such as 90 degrees, 120 degrees, 180 degrees, etc., which is not limited in the embodiments of the present disclosure. For example, the preset angle is 90 degrees. In response to a left sliding operation on the three-dimensional interactive model, the electronic device displays the three-dimensional interactive model rotated 90 degrees to the left.

[0139] By supporting the use of sliding operations to control the rotation of three-dimensional interactive objects, it is possible to control the rotation of three-dimensional interactive objects to a certain angle in any direction based on sliding operations. This not only provides a new interaction method based on three-dimensional interactive objects, but also can display the outer surface of the three-dimensional interactive object as much as possible during the interaction process, that is, display as much relevant information of the promotion target object as possible, thereby increasing the amount of information transmitted.

[0140] In step 603, in response to a shaking operation in any direction, the electronic device displays the three-dimensional interactive object rotating in that direction.

[0141] In the disclosed embodiment, the shaking operation refers to a shaking operation on the electronic device. The shaking operation may be an operation of shaking the electronic device in any direction within the three-dimensional space where the electronic device is located. Similar to the above step 602, in response to the shaking operation in any direction, the three-dimensional interactive object can also rotate in the virtual three-dimensional space around at least one coordinate axis of the X-axis, Y-axis, and Z-axis of the virtual three-dimensional space to achieve rotation in the corresponding direction in the virtual three-dimensional space, thereby presenting an effect that the three-dimensional interactive object rotates due to the shaking of the electronic device.

[0142] Optionally, the rotation angle of the three-dimensional interactive object is positively correlated with the shaking angle of the shaking operation. In other words, the user can control the three-dimensional interactive object to rotate to a corresponding angle in the shaking direction of the electronic device by shaking the electronic device. The greater the shaking distance, the greater the rotation angle of the three-dimensional interactive object, and the more outer surfaces of the three-dimensional interactive object are displayed during the rotation process. Alternatively, the rotation angle of the three-dimensional interactive object can also be a preset angle. For example, the preset angle is 90 degrees. In response to the operation of shaking the electronic device to the left, the three-dimensional interactive model displayed by the electronic device rotates 90 degrees to the left.

[0143] By supporting the use of shaking operations to control the rotation of three-dimensional interactive objects, it is possible to realize the rotation of three-dimensional interactive objects to a certain angle in any direction based on the shaking operation. This not only provides a simple and convenient interaction method based on three-dimensional interactive objects, but also can display the outer surface of the three-dimensional interactive object as much as possible during the interaction process, that is, display as much relevant information of the promotion target object as possible, thereby improving the human-computer interaction efficiency and the amount of information transmitted.

[0144] It should be noted that the above steps are described by taking the first interactive operation as a sliding operation or a shaking operation as an example. In addition to the above sliding operation or shaking operation, the first interactive operation may also be other interactive operations, such as air gestures, drag operations, etc., and the embodiments of the present disclosure do not limit the first interactive operation.

[0145] In some embodiments, in response to the display time of the three-dimensional interactive object reaching a preset time, the electronic device displays a prompt message when the first interactive operation is not received. Among them, the preset time can be a preset time, such as 3 seconds or 5 seconds, and the embodiment of the present disclosure is not limited to this. The prompt message is used to prompt the user to rotate the three-dimensional interactive object by performing the first interactive operation. Optionally, the prompt message can be at least one of a prompt text, a prompt image, and a prompt animation. For example, the prompt message is a prompt animation, and the prompt animation can demonstrate the process of rotating the three-dimensional interactive object through the first interactive operation. After the electronic device displays the prompt message, in response to the first interactive operation on the three-dimensional interactive object, the electronic device cancels the display of the prompt message, thereby avoiding the situation where the prompt message blocks the first resource or blocks the promotion information. By displaying the prompt message after the three-dimensional interactive object is displayed for a period of time, it can not only prompt the user to interact with the three-dimensional interactive object, but also clearly and intuitively convey to the user the way to interact with the three-dimensional interactive object, without the user having to explore the available interactive methods, reducing the time cost of the interactive operation and improving the efficiency of human-computer interaction.

[0146] The disclosed embodiment provides an information display method, which can display promotional information in the form of a three-dimensional interactive object while displaying resources on a resource display page, that is, promoting a target object through a three-dimensional interactive object, thereby providing a relatively novel display style of promotional information and improving the visibility of the promotional information. Furthermore, it also supports users to control the rotation of the three-dimensional interactive object by sliding or shaking operations, which not only provides a new interactive method based on promotional information, but also can display as much of the outer surface of the three-dimensional interactive object as possible during the interaction process, that is, display as much relevant information of the promotional target object as possible, thereby improving the amount of information transmitted and the information transmission efficiency of the promotional information.

[0147] On the basis of the first interactive operation introduced in the above embodiment, the user can also use other interactive operations to interact with the three-dimensional interactive object. The following embodiments will illustrate various interactive processes based on the three-dimensional interactive object. Figure 8 is a flowchart of another information display method according to an exemplary embodiment, the method is executed by an electronic device, such as Figure 8 As shown, the method includes:

[0148] In step 801, the electronic device displays a first resource on a resource display page based on an information flow, and displays a three-dimensional interactive object on the resource display page.

[0149] In the embodiment of the present disclosure, the process of electronically displaying the first resource and the three-dimensional interactive object is the same as the above step 201, which will not be repeated here.

[0150] In step 802, in response to a second interactive operation on the three-dimensional interactive object, the electronic device displays a preset animation effect, where the preset animation effect is an effect of a virtual element moving out of the three-dimensional interactive object.

[0151] In an embodiment of the present disclosure, the second interactive operation on the three-dimensional interactive object may be any operation different from the first interactive operation, such as a click operation on the three-dimensional interactive object, a long press operation on the three-dimensional interactive object, or a click operation on the background image of the three-dimensional interactive object. In response to the second interactive operation on the three-dimensional interactive object, the electronic device displays the effect of the virtual element moving out of the three-dimensional interactive object, that is, the preset animation effect. The preset animation effect may be an animation effect drawn by a technician based on the target object promoted by the three-dimensional interactive object. The virtual element displayed by the preset animation effect is associated with the target object. For example, the virtual element may be a virtual item, a virtual sticker, etc. associated with the target object. If the target object is learning materials, the virtual element may be a virtual book, a virtual stationery, etc.

[0152] By supporting users to interact with three-dimensional interactive objects through a second interactive operation and displaying a preset animation effect when receiving the second interactive operation, the interaction results can be fed back to users through dynamic animation, which not only improves the page display effect, but also provides an interesting interactive experience, thereby enhancing the interactivity of the three-dimensional interactive object.

[0153] Optionally, the preset animation effect may be any of the following.

[0154] (1) The top of the three-dimensional interactive object opens, and the virtual element moves out from the top of the three-dimensional interactive object. Accordingly, the three-dimensional interactive object is a three-dimensional model whose top can be opened, such as a box model, a gift box model, etc. For example, if the three-dimensional interactive object is a box model, the preset animation effect can present the effect of the top of the box opening and the virtual element flying out of the box.

[0155] (2) The volume of the three-dimensional interactive object increases, and when the volume of the three-dimensional interactive object reaches a preset volume, the virtual elements move out from any edge of the three-dimensional interactive object. In other words, the electronic device displays the three-dimensional interactive object expanding continuously, and when the three-dimensional interactive object expands to a certain extent, the electronic device displays the virtual elements flying out from any edge of the three-dimensional interactive object. The preset volume can be a value set by the technician according to actual needs, which is used to control the expansion degree of the three-dimensional interactive object.

[0156] (3) The three-dimensional interactive object is flipped upside down, and the virtual elements are poured out from the three-dimensional interactive object. After the three-dimensional interactive object is flipped upside down, the top of the three-dimensional interactive object faces downward, and the electronic device can display the virtual elements being poured out from the three-dimensional interactive object.

[0157] By displaying any of the above preset animation effects, that is, by using rich and diverse animations to feedback the interaction results, it is possible to provide users with a rich and diverse interactive experience while improving the display effect of the page, thereby enhancing the interactivity and fun of the three-dimensional interactive object.

[0158] In some embodiments, the three-dimensional interactive object includes multiple virtual elements, and the multiple virtual elements can be the same or different. The above-mentioned preset animation effect can present the effect of each virtual element moving out of the three-dimensional interactive object. Among them, the movement trajectories and movement speeds of multiple virtual elements are not exactly the same. Optionally, different movement speeds and movement trajectories can be set for different types of virtual elements based on various factors such as gravity and air resistance, so as to ensure that the movement process of the virtual elements is natural and real. For example, the virtual elements include a virtual book and a virtual feather. When the preset animation effect is that the virtual element is poured out of the three-dimensional interactive object, the movement speed of the virtual book is greater than the movement speed of the virtual feather, the movement trajectory of the virtual book is approximately a straight line, and the movement trajectory of the virtual feather is approximately a curve, thereby presenting the effect of the virtual book falling quickly and the virtual feather falling slowly.

[0159] By displaying multiple virtual elements flying out of a three-dimensional interactive object and setting different virtual elements with different transfer speeds and movement trajectories, the realism of the preset animation effect can be improved, and the user's interactive perception can be enhanced through more complex and realistic preset animation effects.

[0160] In step 803, in response to the end of the display of the preset animation effect, the electronic device jumps from the resource display page to the page associated with the target object, or displays the page associated with the target object on the resource display page.

[0161] In the embodiment of the present disclosure, when the last frame of the preset animation effect is displayed, the preset animation effect display ends. The content displayed in the last frame of the preset animation effect may be that the virtual element moves to the preset position, or the virtual element disappears after moving to the preset position, and the embodiment of the present disclosure does not limit this.

[0162] In response to the end of the preset animation effect display, the electronic device can directly jump to the page associated with the target object, so that the user can obtain relevant information or enter relevant information on the page associated with the target object. For example, if the target object is learning materials, the page associated with the target object can be a page for inputting material information. Accordingly, the electronic device obtains the material information entered in the page associated with the target object. The material information is the information required to collect the target object. By obtaining the material information entered by the user, it is convenient for the reviewer to determine whether to issue the target object to the user as soon as possible based on the material information entered by the user, thereby improving the efficiency of collecting the target object. Alternatively, if the target object is an item, the page associated with the target object can be a purchase page for the item, so that the user can view the relevant information of the item or purchase the item on this page.

[0163] Alternatively, in response to the end of displaying the preset animation effect, the electronic device may also display a page associated with the target object on the current page. Optionally, when the current page displays the page associated with the target object, the page associated with the target object may be a sub-page or a pop-up window displayed at the top of the current page, etc., and the embodiments of the present disclosure are not limited to this.

[0164] By jumping to the page associated with the target object when the preset animation effect is displayed, the user's attention can be attracted by the preset animation effect. By jumping to the page associated with the target object after the preset animation effect is displayed, the user can be attracted to view or input relevant information on the page, thereby improving the efficiency of information transmission. In addition, in the above-mentioned jump process, there is no need for the user to perform additional interactive operations, which can simplify the jump operation and improve the efficiency of human-computer interaction. By displaying the page associated with the target object on the current page when the preset animation effect is displayed, not only can the page jump time be saved, but also the user can view or input relevant information on the page associated with the target object while continuing to display the current part of the content, thereby improving the amount of information transmitted and the efficiency of human-computer interaction.

[0165] In step 804, in response to dragging the three-dimensional interactive object to a target position in the resource display page, the electronic device jumps from the resource display page to a page associated with the target object, or displays a page associated with the target object on the resource display page.

[0166] In an embodiment of the present disclosure, in response to a drag operation on a three-dimensional interactive object, the electronic device displays the three-dimensional interactive object moving along the moving trajectory based on the moving trajectory of the drag operation, thereby presenting a visual effect of the three-dimensional interactive object being dragged from an initial position to another position. In response to dragging the three-dimensional interactive object to a target position in a resource display page, the electronic device can jump to a page associated with the target object, or display a page associated with the target object on the resource display page. The target position can be any position in the resource display page, such as the middle position of the resource display page.

[0167] By supporting the dragging of 3D interactive objects, the interactive modes of 3D interactive objects can be further enriched, and the interactivity of 3D interactive objects can be improved. In addition, by displaying the page associated with the target object when the 3D interactive object is dragged to the target position, the user can smoothly transition to the exploration process of the related page during the dragging operation, thereby attracting the user to view or enter relevant information on the page associated with the target object, which not only improves the efficiency of information transmission and human-computer interaction, but also provides an immersive interactive experience.

[0168] In some embodiments, during the process of dragging a three-dimensional interactive object, the electronic device may display prompt information of the target position on the resource display page to prompt the user to drag the three-dimensional interactive object to the target position. Optionally, the prompt information of the target position is an aperture displayed at the target position to prompt the user to drag the three-dimensional interactive object into the aperture. Alternatively, the prompt information of the target position is a luminous moving track to prompt the user to drag the target object to the target position along the moving track.

[0169] Fig. 9 FIG. 1 is a schematic diagram showing a method of dragging a three-dimensional interactive object according to an exemplary embodiment. Fig. 9 As shown, an aperture 901 is displayed at the target position. In response to dragging the three-dimensional interactive object into the aperture 901, the electronic device jumps from the resource display page to the page associated with the target object, or displays the page associated with the target object on the resource display page. Among them, the dotted line 902 is an exemplary moving track of the dragging operation, that is, the moving track of the three-dimensional interactive object during the process of dragging the three-dimensional interactive object.

[0170] In step 805, in response to a triggering operation on the three-dimensional interactive object, the electronic device jumps from the resource display page to a page associated with the target object, or displays a page associated with the target object on the resource display page.

[0171] In the disclosed embodiment, when the user triggers a three-dimensional interactive object, the electronic device can also jump to the page associated with the target object, or display the page associated with the target object on the resource display page. By displaying the page associated with the target object when the three-dimensional interactive object is triggered, the user does not need to perform other complex interactive operations, which can simplify the operation of viewing the page associated with the target object, shorten the interactive link, and improve the efficiency of human-computer interaction.

[0172] It should be noted that the triggering operation on the 3D interactive object and the second interactive operation on the 3D interactive object in the above step 802 are different operations. For example, the triggering operation on the 3D interactive object is the operation of clicking on the 3D interactive object, and the second interactive operation on the 3D interactive object is the operation of long pressing the 3D interactive object. Alternatively, the triggering operation on the 3D interactive object is the operation of long pressing the 3D interactive object, and the second interactive operation on the 3D interactive object is the operation of clicking on the 3D interactive object, which is not limited in the embodiments of the present disclosure.

[0173] The above steps mainly introduce the process of viewing the preset animation effect or viewing the page associated with the target object through the interactive operation with the three-dimensional interactive object. In some embodiments, the three-dimensional interactive object includes multiple forms. Through the interactive operation with the three-dimensional interactive object, the form of the three-dimensional interactive object can also be switched, thereby transmitting three-dimensional interactive objects of different forms. Correspondingly, in response to the form transformation operation of the three-dimensional interactive object, the electronic device displays the three-dimensional interactive object from the first form to the second form. Among them, the first form is the current form of the three-dimensional interactive object, and the second form is any form other than the first form in the multiple forms. Optionally, the form transformation operation can be any operation different from the interactive operation described in the above embodiment. By presetting multiple forms for the three-dimensional interactive object and supporting the user to switch the form of the three-dimensional interactive object by the form switching operation, the three-dimensional interactive object with various forms can be displayed, which improves the page display effect and the user's interactive experience. Further, by promoting the target object through the three-dimensional interactive object with various forms, the effectiveness of the three-dimensional interactive object can be guaranteed, that is, it is guaranteed that the three-dimensional interactive object can effectively promote the target object.

[0174] For example, the three-dimensional interactive object is a character model. According to the actions of the character model, the form of the character model may include but is not limited to: greeting form, running form, dazed form, dancing form, etc. By operating the form switching operation of the character model, the character model can be switched to any of the above forms.

[0175] The disclosed embodiment provides an information display method, which can display promotional information in the form of a three-dimensional interactive object while displaying resources on a resource display page, that is, promoting a target object through a three-dimensional interactive object, thereby providing a relatively novel display style of promotional information and improving the visibility of the promotional information. Furthermore, it also supports users to interact with the three-dimensional interactive object through a variety of interactive operations such as a second interactive operation, a drag operation, and a form switching operation, providing a rich and diverse form of interaction, which can enhance the interactivity and fun of the three-dimensional interactive object while enhancing the user's perception of the three-dimensional interactive object, thereby ensuring that the three-dimensional interactive object can effectively promote the target object.

[0176] Moreover, by supporting users to interact with the three-dimensional interactive object through a second interactive operation and displaying a preset animation effect when receiving the second interactive operation, the interaction result can be fed back to the user through dynamic animation, which not only improves the page display effect, but also provides an interesting interactive experience, thereby enhancing the interactivity of the three-dimensional interactive object.

[0177] Furthermore, by displaying the page associated with the target object when the preset animation effect ends, the user's attention can be attracted by the preset animation effect first, and then the page associated with the target object can be displayed, thereby attracting the user to view or enter relevant information on the page associated with the target object, thereby improving the efficiency of information transmission and human-computer interaction.

[0178] Furthermore, by supporting the dragging of three-dimensional interactive objects and displaying the page associated with the target object when the three-dimensional interactive object is dragged to the target position, the user can smoothly transition to the exploration of related pages during the interactive operation, thereby providing an immersive interactive experience.

[0179] Moreover, by supporting the user to switch the form of the 3D interactive object by using the form switching operation, 3D interactive objects with various forms can be displayed, which improves the page display effect and the user's interactive experience. Furthermore, by promoting the target object through the 3D interactive objects with various forms, the effectiveness of the 3D interactive object can be guaranteed, that is, the 3D interactive object can be guaranteed to effectively promote the target object.

[0180] All the above optional technical solutions can be arbitrarily combined to form optional embodiments of the present disclosure, and will not be described in detail here.

[0181] Fig.10 FIG. 1 is a block diagram of an information display device according to an exemplary embodiment. Fig.10 As shown, the device includes: a first display unit 1001 and a second display unit 1002.

[0182] The first display unit 1001 is configured to display the first resource on the resource display page based on the information flow, and to display a three-dimensional interactive object on the resource display page, where the three-dimensional interactive object is used to promote the target object;

[0183] The second display unit 1002 is configured to display the rotation of the three-dimensional interactive object in response to a first interactive operation on the three-dimensional interactive object, wherein the rotation direction of the three-dimensional interactive object is associated with the first interactive operation.

[0184] In some embodiments, the first display unit 1001 is configured to display promotional information on a resource display page, where the promotional information presents an effect that the three-dimensional interactive object is located in front of a background image of the three-dimensional interactive object, and the background image is used to promote the target object; or, display the promotional information on the resource display page, where the promotional information includes the three-dimensional interactive object and the background image of the three-dimensional interactive object, and the background image includes a target area, and the target area presents an effect that the three-dimensional interactive object is embedded in a three-dimensional space.

[0185] In some embodiments, the first display unit 1001 is configured to display, on the resource display page, a three-dimensional interactive object rotating at a preset speed.

[0186] In some embodiments, the first display unit 1001 is further configured to display the second resource on the resource display page based on the information flow while maintaining the rotation state of the three-dimensional object in response to the resource switching operation.

[0187] In some embodiments, the second display unit 1002 is configured to respond to a sliding operation on the three-dimensional interactive object by displaying the three-dimensional interactive object rotating in the sliding direction of the sliding operation; wherein the rotation angle of the three-dimensional interactive object is positively correlated with the sliding distance of the sliding operation, or the rotation angle of the three-dimensional interactive object is a preset angle.

[0188] In some embodiments, the first interactive operation on the three-dimensional interactive object is a shaking operation;

[0189] The second display unit 1002 is configured to display the three-dimensional interactive object rotating in a direction in response to a shaking operation in any direction; wherein the rotation angle of the three-dimensional interactive object is positively correlated with the shaking angle of the shaking operation, or the rotation angle of the three-dimensional interactive object is a preset angle.

[0190] In some embodiments, the first display unit 1001 is further configured to, in response to the display time of the three-dimensional interactive object reaching a preset time, display a prompt message when no first interactive operation is received, the prompt message being used to prompt the three-dimensional interactive object to be rotated by performing the first interactive operation; and to cancel display of the prompt message in response to the first interactive operation on the three-dimensional interactive object.

[0191] In some embodiments, the second display unit 1002 is further configured to display a preset animation effect in response to a second interactive operation on the three-dimensional interactive object, where the preset animation effect is an effect of a virtual element moving out of the three-dimensional interactive object, and the virtual element is associated with a target object promoted by the three-dimensional interactive object.

[0192] In some embodiments, the preset animation effect is: the top of the three-dimensional interactive object opens, and the virtual element moves out from the top of the three-dimensional interactive object; or, the volume of the three-dimensional interactive object becomes larger, and when the volume of the three-dimensional interactive object reaches a preset volume, the virtual element moves out from any edge of the three-dimensional interactive object; or, the three-dimensional interactive object is flipped upside down, and the virtual element is poured out of the three-dimensional interactive object.

[0193] In some embodiments, the three-dimensional interactive object includes multiple virtual elements; the second display unit 1002 is further configured to display the effect of each virtual element moving out of the three-dimensional interactive object, and the movement trajectories and movement speeds of the multiple virtual elements are not exactly the same.

[0194] In some embodiments, the second display unit 1002 is further configured to jump from the resource display page to the page associated with the target object in response to the end of display of the preset animation effect, or to display the page associated with the target object on the resource display page.

[0195] In some embodiments, the apparatus further comprises:

[0196] The acquisition unit is configured to acquire data information input in a page associated with the target object, where the data information is information required to obtain the target object.

[0197] In some embodiments, the second display unit 1002 is further configured to, in response to dragging the three-dimensional interactive object to the target position in the resource display page, jump from the resource display page to the page associated with the target object, or display the page associated with the target object on the resource display page; or, in response to a triggering operation on the three-dimensional interactive object, jump from the resource display page to the page associated with the target object, or display the page associated with the target object on the resource display page.

[0198] In some embodiments, the three-dimensional interactive object includes multiple forms; the second display unit 1002 is also configured to respond to a form transformation operation on the three-dimensional interactive object, and display the three-dimensional interactive object transformed from a first form to a second form, where the second form is any form of the multiple forms except the first form.

[0199] The disclosed embodiment provides an information display device, which can display promotion information in the form of a three-dimensional interactive object while displaying resources on a resource display page, that is, promoting a target object through a three-dimensional interactive object, thereby providing a relatively novel display style of promotion information and improving the visibility of the promotion information. Furthermore, it also supports users to control the rotation of the three-dimensional interactive object through interactive operations, providing a new interactive mode based on promotion information and improving the efficiency of human-computer interaction.

[0200] It should be noted that the information display device provided in the above embodiment is only illustrated by the division of the above functional units. In actual applications, the above functions can be assigned to different functional units as needed, that is, the internal structure of the electronic device is divided into different functional units to complete all or part of the functions described above. In addition, the information display device provided in the above embodiment and the information display method embodiment belong to the same concept, and the specific implementation process is detailed in the method embodiment, which will not be repeated here.

[0201] Regarding the information display device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0202] Fig.11 1 is a block diagram of an electronic device according to an exemplary embodiment. Generally, the electronic device 1100 includes: a processor 1101 and a memory 1102 .

[0203] The processor 1101 may include one or more processing cores, such as a 4-core processor, an 8-core processor, etc. The processor 1101 may be implemented in at least one hardware form of DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), and PLA (Programmable Logic Array). The processor 1101 may also include a main processor and a coprocessor. The main processor is a processor for processing data in the awake state, also known as a CPU (Central Processing Unit); the coprocessor is a low-power processor for processing data in the standby state. In some embodiments, the processor 1101 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content to be displayed on the display screen. In some embodiments, the processor 1101 may also include an AI (Artificial Intelligence) processor, which is used to process computing operations related to machine learning.

[0204] The memory 1102 may include one or more computer-readable storage media, which may be non-transitory. The memory 1102 may also include a high-speed random access memory, and a non-volatile memory, such as one or more disk storage devices, flash memory storage devices. In some embodiments, the non-transitory computer-readable storage medium in the memory 1102 is used to store at least one program code, which is used to be executed by the processor 1101 to implement the information display method provided by the method embodiment of the present disclosure.

[0205] In some embodiments, the electronic device 1100 may further optionally include: a peripheral device interface 1103 and at least one peripheral device. The processor 1101, the memory 1102 and the peripheral device interface 1103 may be connected via a bus or a signal line. Each peripheral device may be connected to the peripheral device interface 1103 via a bus, a signal line or a circuit board. Specifically, the peripheral device includes: at least one of a radio frequency circuit 1104, a display screen 1105, a camera assembly 1106, an audio circuit 1107 and a power supply 1108.

[0206] The peripheral device interface 1103 may be used to connect at least one peripheral device related to I / O (Input / Output) to the processor 1101 and the memory 1102. In some embodiments, the processor 1101, the memory 1102, and the peripheral device interface 1103 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1101, the memory 1102, and the peripheral device interface 1103 may be implemented on a separate chip or circuit board, which is not limited in this embodiment.

[0207] The radio frequency circuit 1104 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 1104 communicates with communication networks and other communication devices through electromagnetic signals. The radio frequency circuit 1104 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals into electrical signals. Optionally, the radio frequency circuit 1104 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, and the like. The radio frequency circuit 1104 can communicate with other electronic devices through at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: a metropolitan area network, various generations of mobile communication networks (2G, 3G, 4G and 5G), a wireless local area network and / or a WiFi (Wireless Fidelity) network. In some embodiments, the radio frequency circuit 1104 may also include circuits related to NFC (Near Field Communication), which is not limited in the present disclosure.

[0208] The display screen 1105 is used to display the UI (User Interface). The UI may include graphics, text, icons, videos, and any combination thereof. When the display screen 1105 is a touch display screen, the display screen 1105 also has the ability to collect touch signals on the surface or above the surface of the display screen 1105. The touch signal can be input to the processor 1101 as a control signal for processing. At this time, the display screen 1105 can also be used to provide virtual buttons and / or virtual keyboards, also known as soft buttons and / or soft keyboards. In some embodiments, the display screen 1105 can be one, and the front panel of the electronic device 1100 is set; in other embodiments, the display screen 1105 can be at least two, which are respectively set on different surfaces of the electronic device 1100 or are folded; in some other embodiments, the display screen 1105 can be a flexible display screen, which is set on the curved surface or folded surface of the electronic device 1100. Even, the display screen 1105 can also be set to a non-rectangular irregular shape, that is, a special-shaped screen. The display screen 1105 can be made of materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0209] The camera assembly 1106 is used to capture images or videos. Optionally, the camera assembly 1106 includes a front camera and a rear camera. Typically, the front camera is arranged on the front panel of the electronic device, and the rear camera is arranged on the back of the electronic device. In some embodiments, there are at least two rear cameras, which are any one of a main camera, a depth of field camera, a wide-angle camera, and a telephoto camera, so as to realize the fusion of the main camera and the depth of field camera to realize the background blur function, the fusion of the main camera and the wide-angle camera to realize the panoramic shooting and VR (Virtual Reality) shooting function or other fusion shooting functions. In some embodiments, the camera assembly 1106 may also include a flash. The flash can be a monochrome temperature flash or a dual-color temperature flash. A dual-color temperature flash refers to a combination of a warm light flash and a cold light flash, which can be used for light compensation at different color temperatures.

[0210] The audio circuit 1107 may include a microphone and a speaker. The microphone is used to collect sound waves from the user and the environment, and convert the sound waves into electrical signals and input them into the processor 1101 for processing, or input them into the radio frequency circuit 1104 to achieve voice communication. For the purpose of stereo acquisition or noise reduction, there may be multiple microphones, which are respectively arranged at different parts of the electronic device 1100. The microphone may also be an array microphone or an omnidirectional acquisition microphone. The speaker is used to convert the electrical signal from the processor 1101 or the radio frequency circuit 1104 into sound waves. The speaker may be a traditional film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can not only convert the electrical signal into sound waves audible to humans, but also convert the electrical signal into sound waves inaudible to humans for purposes such as ranging. In some embodiments, the audio circuit 1107 may also include a headphone jack.

[0211] The power supply 1108 is used to power various components in the electronic device 1100. The power supply 1108 can be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power supply 1108 includes a rechargeable battery, the rechargeable battery can support wired charging or wireless charging. The rechargeable battery can also be used to support fast charging technology.

[0212] Those skilled in the art will understand that Fig.11 The structure shown in the figure does not constitute a limitation on the electronic device 1100, and may include more or less components than those shown in the figure, or combine certain components, or adopt a different component arrangement.

[0213] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory 1102 including instructions, and the instructions can be executed by a processor 1101 of an electronic device 1100 to complete the above information display method. Alternatively, the computer-readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0214] A computer program product includes a computer program, and the computer program implements the above information display method when executed by a processor.

[0215] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. The present disclosure is intended to cover any variations, uses or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The description and examples are to be considered exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0216] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that: The method comprises: Displaying a first resource on a resource display page based on an information flow, and displaying a three-dimensional interactive object on the resource display page, wherein the three-dimensional interactive object is used to promote a target object; In response to a first interaction operation on the three-dimensional interactive object, the three-dimensional interactive object is displayed to rotate, and the rotation direction of the three-dimensional interactive object is associated with the first interaction operation.

2. The information display method according to claim 1, characterized in that: Displaying a three-dimensional interactive object on the resource display page includes: Displaying promotion information on the resource display page, the promotion information presenting an effect that the three-dimensional interactive object is located in front of a background image of the three-dimensional interactive object, the background image being used to promote the target object; or The promotion information is displayed on the resource display page, the promotion information including the three-dimensional interactive object and a background image of the three-dimensional interactive object, the background image including a target area, and the target area presents an effect that the three-dimensional interactive object is embedded in a three-dimensional space.

3. The information display method according to claim 1 or 2, characterized in that: Displaying a three-dimensional interactive object on the resource display page includes: On the resource display page, the three-dimensional interactive object is displayed rotating at a preset speed.

4. The information display method according to claim 3, characterized in that: The method further comprises: In response to the resource switching operation, a second resource is displayed on the resource display page based on the information flow while maintaining the rotation state of the three-dimensional object.

5. The information display method according to claim 1, characterized in that: The step of displaying the rotation of the three-dimensional interactive object in response to a first interactive operation on the three-dimensional interactive object comprises: In response to a sliding operation on the three-dimensional interactive object, displaying the three-dimensional interactive object to rotate in a sliding direction of the sliding operation; The rotation angle of the three-dimensional interactive object is positively correlated with the sliding distance of the sliding operation, or the rotation angle of the three-dimensional interactive object is a preset angle.

6. The information display method according to claim 1, characterized in that: The first interactive operation on the three-dimensional interactive object is a shaking operation; The step of displaying the rotation of the three-dimensional interactive object in response to a first interactive operation on the three-dimensional interactive object comprises: In response to a shaking operation in any direction, displaying the three-dimensional interactive object to rotate in the direction; The rotation angle of the three-dimensional interactive object is positively correlated with the shaking angle of the shaking operation, or the rotation angle of the three-dimensional interactive object is a preset angle.

7. The information display method according to claim 1, characterized in that: The method further comprises: In response to the display time of the three-dimensional interactive object reaching a preset time, in the case where the first interactive operation is not received, displaying prompt information, the prompt information being used to prompt the user to rotate the three-dimensional interactive object by performing the first interactive operation; In response to a first interactive operation on the three-dimensional interactive object, the prompt information is canceled from being displayed.

8. The information display method according to claim 1, characterized in that: The method further comprises: In response to a second interactive operation on the three-dimensional interactive object, a preset animation effect is displayed, where the preset animation effect is an effect of a virtual element moving out of the three-dimensional interactive object, and the virtual element is associated with a target object promoted by the three-dimensional interactive object.

9. The information display method according to claim 8, characterized in that: The preset animation effects are: The top of the three-dimensional interactive object is opened, and the virtual element moves out from the top of the three-dimensional interactive object; or The volume of the three-dimensional interactive object increases, and when the volume of the three-dimensional interactive object reaches a preset volume, the virtual element moves out from any edge of the three-dimensional interactive object; or, The three-dimensional interactive object is turned upside down, and the virtual element is poured out of the three-dimensional interactive object.

10. The information display method according to claim 8, characterized in that: The three-dimensional interactive object includes a plurality of virtual elements inside; The display of preset animation effects includes: The effect of each virtual element moving out of the three-dimensional interactive object is displayed, and the moving tracks and moving speeds of the multiple virtual elements are not completely the same.

11. The information display method according to claim 8, characterized in that: The method further comprises: In response to the preset animation effect display ending, jumping from the resource display page to the page associated with the target object, or displaying the page associated with the target object on the resource display page.

12. The information display method according to claim 11, characterized in that: The method further comprises: Obtain the data information entered in the page associated with the target object, wherein the data information is the information required to obtain the target object.

13. The information display method according to claim 1, characterized in that: The method further comprises: In response to dragging the three-dimensional interactive object to a target position in the resource display page, jumping from the resource display page to a page associated with the target object, or displaying a page associated with the target object on the resource display page; or, In response to a triggering operation on the three-dimensional interactive object, jumping from the resource display page to a page associated with the target object, or displaying a page associated with the target object on the resource display page.

14. The information display method according to claim 1, characterized in that: The three-dimensional interactive object includes multiple forms; the method further includes: In response to a form transformation operation on the three-dimensional interactive object, the three-dimensional interactive object is displayed to be transformed from a first form to a second form, where the second form is any form of the multiple forms except the first form.

15. An information display device, characterized in that: The device comprises: A first display unit is configured to display a first resource on a resource display page based on an information flow, and to display a three-dimensional interactive object on the resource display page, wherein the three-dimensional interactive object is used to promote a target object; The second display unit is configured to display the rotation of the three-dimensional interactive object in response to a first interactive operation on the three-dimensional interactive object, wherein the rotation direction of the three-dimensional interactive object is associated with the first interactive operation.

16. An electronic device, characterized in that: The electronic device comprises: one or more processors; a memory for storing program code executable by the processor; The processor is configured to execute the program code to implement the information display method according to any one of claims 1 to 14.

17. A computer-readable storage medium, characterized in that: When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information display method according to any one of claims 1 to 14.

18. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the information display method according to any one of claims 1 to 14 is implemented.

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