Live interactive method, device, computer equipment, computer-readable storage medium, and computer program product

Abstract

The embodiments of the present application disclose a live broadcast interaction method, apparatus, computer equipment, computer-readable storage medium and computer program product, which display a live broadcast page of an anchor account, wherein the live broadcast page includes a target control in a second state, and the target control in the second state is used to trigger at least two live broadcast interaction behaviors, wherein the at least two live broadcast interaction behaviors include at least a first live broadcast interaction behavior and a second live broadcast interaction behavior. The target control in the second state includes prompt information for prompting to receive virtual resources, and the target control is only used to trigger the first live broadcast interaction behavior in the first state; in response to the triggering operation of the target control in the second state, a target relationship is established with the anchor account, and virtual resources are received. The target control in the second state allows the audience to quickly locate the control for interacting with the anchor, and establish a target relationship with the anchor account and receive virtual resources through the control triggering, thereby improving the effectiveness and efficiency of the interaction between the anchor and the audience.

Description

Technical Field

[0001] The present application relates to the field of communication technology, and in particular to a live interactive method, apparatus, computer equipment, computer-readable storage medium, and computer program product. Background Art

[0002] In order to achieve better live broadcast effects, viewers are usually required to interact with the host, such as following the host, participating in lucky draws in the live broadcast room, etc. However, while watching the live broadcast, viewers may find it difficult to remember to interact with the host, or may not know how to interact with the host, resulting in less interaction between the audience and the host and low interaction efficiency. Summary of the Invention

[0003] The embodiments of the present application provide a live broadcast interaction method, apparatus, computer equipment, computer-readable storage medium, and computer program product, which can improve the effectiveness and efficiency of the interaction between the host and the audience.

[0004] An interactive guidance method provided in an embodiment of the present application, applied to a viewer end, includes:

[0005] Displaying a live broadcast page of the anchor account, wherein the live broadcast page includes a target control, and the target control is used to establish a target relationship with the anchor account;

[0006] In response to an interactive prompt event triggered by the oral interactive behavior of the anchor object corresponding to the anchor account, the interactive guidance information of the target control is displayed.

[0007] Another interactive guidance method provided in an embodiment of the present application, applied to a host terminal, includes:

[0008] Display the live broadcast page of the anchor account;

[0009] The oral prompt information is displayed on the live broadcast page, and the oral prompt information is used to prompt the anchor object corresponding to the anchor account to perform oral interactive behavior. The oral interactive behavior is used to trigger the audience end to display the interactive guidance information of the target control on the displayed live broadcast page, and the target control is used to establish a target relationship with the anchor account.

[0010] Accordingly, an embodiment of the present application further provides an interactive guidance device, which is integrated into the viewer end and includes:

[0011] A first display unit is configured to display a live broadcast page of the anchor account, wherein the live broadcast page includes a target interaction control, and the target interaction control is configured to establish a target relationship with the anchor account;

[0012] The guidance display unit is configured to display the interaction guidance information of the target interactive control in response to the interactive prompt event triggered by the oral interactive behavior keyword of the anchor object corresponding to the anchor account. In one embodiment, the oral interactive behavior includes oral broadcasting of the first interactive behavior keyword and the second interactive behavior keyword. The guidance display unit is further configured to:

[0013] In response to the interactive prompt event triggered by the first interactive behavior keyword and the second interactive behavior keyword spoken by the anchor object, a focus animation is displayed for the target control, and behavior prompt information of at least two live interactive behaviors is displayed in turn on the target control, wherein the first interactive behavior keyword and the second interactive behavior keyword respectively indicate a live interactive behavior.

[0014] In one embodiment, the interaction guidance device further includes:

[0015] A behavior execution unit is used to establish a target relationship between the currently logged-in viewer account and the anchor account in response to a trigger operation on the target interactive control, as well as a live interactive behavior corresponding to the second interactive behavior keyword.

[0016] In one embodiment, the second interactive behavior keyword includes an interactive behavior keyword corresponding to participating in a live broadcast room lottery, and the guidance display unit includes:

[0017] The event triggering subunit is used to trigger an interactive prompt event and a lucky draw event in response to the first interactive behavior keyword and the second interactive behavior keyword spoken by the anchor object;

[0018] The animation display sub-unit is used to display the focus animation for the target control, and to display the behavior prompt information corresponding to establishing a target relationship with the live broadcast account and the behavior prompt information corresponding to participating in the live broadcast room lottery on the target control in turn.

[0019] In one embodiment, the behavior execution unit includes:

[0020] A behavior triggering subunit, configured to establish a target relationship with the anchor account and participate in the lottery event in response to a triggering operation on the target interactive control;

[0021] The behavior result display subunit is used to display the lottery result for the lottery event after a preset time.

[0022] In one embodiment, the guide display unit is further used to:

[0023] If the at least two live interactive behaviors have a dependency relationship in execution, a focus animation is displayed on the target control, and behavior prompt information of the at least two live interactive behaviors is displayed on the target control in turn.

[0024] In one embodiment, the oral interactive behavior includes oral broadcasting of a first interactive behavior keyword and a second interactive behavior keyword, and the guidance display unit is further configured to:

[0025] A focus animation is displayed for the target control, and based on the display position of the target interactive control, a behavior identifier corresponding to the second interactive behavior keyword is displayed, and the behavior identifier is used to trigger the live interactive behavior corresponding to the second interactive behavior keyword.

[0026] In one embodiment, the interaction guidance device further includes:

[0027] A receiving unit, configured to receive a triggering operation for the behavior identifier;

[0028] The response unit executes the live interactive behavior corresponding to the second interactive behavior keyword in response to the triggering operation for the behavior identifier if the live interactive behavior corresponding to the first interactive behavior keyword has been triggered within a preset time.

[0029] In one embodiment, the live broadcast page includes a message interaction area, which is used to display message content corresponding to a target message about other audience terminals completing a target live broadcast interaction behavior, and the message content includes an interactive control for triggering the target live broadcast interaction behavior on the audience terminal.

[0030] Accordingly, another interactive guidance device provided in an embodiment of the present application is integrated in the host terminal and includes:

[0031] The second display unit is used to display the live broadcast page of the anchor account;

[0032] A prompt unit is used to display oral prompt information in the live broadcast page, and the oral prompt information is used to prompt the anchor object corresponding to the anchor account to perform oral interactive behavior. The oral interactive behavior is used to trigger the audience end to display the interactive guidance information of the target control, and the target control is used to establish a target relationship with the anchor account.

[0033] In one embodiment, the oral interactive behavior includes oral interactive behavior keywords, and the interaction guidance device further includes:

[0034] A speech recognition unit, configured to perform speech recognition processing on the audio data output by the anchor object;

[0035] The interactive unit is used to send an interactive prompt message to the audience end if it is detected that the host object orally broadcasts the interactive behavior keyword. The interactive prompt message is used to trigger an interactive prompt event on the audience end, so that the audience end responds to the interactive prompt event and displays the interactive guidance information.

[0036] Correspondingly, an embodiment of the present application also provides a computer device, including a memory and a processor; the memory stores a computer program, and the processor is used to run the computer program in the memory to execute any one of the interactive guidance methods provided in the embodiment of the present application.

[0037] Accordingly, an embodiment of the present application also provides a computer-readable storage medium, which is used to store a computer program, and the computer program is loaded by a processor to execute any one of the interaction guidance methods provided in the embodiment of the present application.

[0038] The embodiment of the present application displays the live broadcast page of the anchor account, which includes a target interaction control, which is used to establish a target relationship with the anchor account; in response to the interaction prompt event triggered by the oral interactive behavior of the anchor object corresponding to the anchor account, the interaction guidance information of the target interaction control is displayed. When the anchor object performs the oral interactive behavior, the embodiment of the present application displays the interaction guidance information for the target interaction control that triggers the establishment of the target relationship between the audience account and the anchor account. The interaction guidance information allows the audience to quickly locate the control for interacting with the anchor, and trigger the establishment of the target relationship with the anchor account through the control, thereby improving the effectiveness and efficiency of the interaction between the anchor and the audience. BRIEF DESCRIPTION OF THE DRAWINGS

[0039] In order to more clearly illustrate the technical solutions in the embodiments of the present application, the following briefly introduces the drawings required for use in the description of the embodiments. Obviously, the drawings described below are only some embodiments of the present application. For those skilled in the art, other drawings can be obtained based on these drawings without creative work.

[0040] Figure 1 is a flowchart of the interactive guidance method provided in an embodiment of the present application;

[0041] Figure 2 This is a schematic diagram of the live broadcast page provided in an embodiment of the present application;

[0042] Figure 3 This is a schematic diagram of interactive guidance information provided by an embodiment of the present application;

[0043] Figure 4 This is another schematic diagram of interactive guidance information provided by an embodiment of the present application;

[0044] Figure 5 This is another interactive guidance information diagram provided in an embodiment of the present application;

[0045] Figure 6 This is a schematic diagram of the coupon pop-up window and lucky draw floating layer provided in the embodiment of the present application;

[0046] Figure 7 This is another schematic diagram of interaction guidance information provided in an embodiment of the present application;

[0047] Figure 8 is a flowchart of another interactive guidance method provided by an embodiment of the present application;

[0048] Figure 9 This is a schematic diagram of the display surface of the oral prompt information provided in an embodiment of the present application;

[0049] Figure 10 is a timing diagram of the interactive guidance method provided in an embodiment of the present application;

[0050] Figure 11 is a schematic diagram of an interactive guidance device provided in an embodiment of the present application;

[0051] Figure 12 is a schematic diagram of another interactive guidance device provided in an embodiment of the present application;

[0052] Figure 13 It is a structural diagram of the computer device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0053] The following will be combined with the drawings in the embodiments of this application to clearly and completely describe the technical solutions in the embodiments of this application. Obviously, the embodiments described are only part of the embodiments of this application, not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by those skilled in the art without making creative efforts are within the scope of protection of this application.

[0054] The embodiments of the present application provide an interactive guidance method, apparatus, computer device, and computer-readable storage medium. The interactive guidance apparatus can be integrated into a viewer terminal, which can be a terminal or other device.

[0055] The terminal may include a mobile phone, a wearable smart device, a tablet computer, a laptop computer, a personal computer (PC), and a vehicle-mounted computer.

[0056] It should be noted that the order of description of the following embodiments is not intended to limit the preferred order of the embodiments.

[0057] This embodiment will be described from the perspective of an interactive guidance device, which can be specifically integrated into a computer device, which can be a viewer end, and which can be a terminal or other device.

[0058] An interactive guidance method provided in an embodiment of the present application is applied to a viewer end, such as Figure 1As shown, the specific process of the interactive guidance method can be as follows:

[0059] 101. Display a live broadcast page of the anchor account, wherein the live broadcast page includes a target interaction control, and the target interaction control is used to establish a target relationship with the anchor account.

[0060] Among them, the live broadcast page can be a graphical user interface that displays the live broadcast room where the target anchor (i.e., the anchor object, which can be a virtual object or a real person) is located. The anchor room can be a virtual platform created by the target anchor for the anchor. The target anchor can broadcast live through the live broadcast room. The audience can enter the anchor room to watch and listen to the live broadcast content of the anchor in the live broadcast room. The anchor and the audience can also interact through the live broadcast room.

[0061] Among them, establishing a target relationship with the anchor account can be a live broadcast interactive behavior. This live broadcast interactive behavior of establishing a target relationship with the anchor account can include following the anchor account, adding the anchor friend or anchor account, etc.

[0062] Live interactive activities can include the terminal's handling of interactive events triggered by user interactions and the terminal's interaction with the server. Live interactive activities can include following the host, claiming coupons issued by the host, participating in sweepstakes initiated by the host, sending gifts to the host, chatting with the host, and other interactive activities.

[0063] For example, viewers can enter the live broadcast room of the target anchor through the terminal (audience end). In response to the operation used to enter the live broadcast room, the terminal displays the live broadcast page of the live broadcast room where the anchor account is located. The live broadcast page contains target interactive controls that establish a target relationship with the anchor account, and can also include multiple other interactive controls. The interactive controls can be used for viewers to perform interactive operations and trigger corresponding live broadcast interactive behaviors.

[0064] For example, the target anchor's live broadcast page can be as follows: Figure 2 As shown, the live page includes controls that trigger different live interactive behaviors, such as the "Follow" control ( Figure 2 Controls 1) and "Red Envelope" controls ( Figure 2 2) and the "Lottery" control ( Figure 2 Controls 3) and other interactive controls in the live broadcast, users can trigger the live broadcast interactive behavior of following the target anchor by clicking the "Follow" control, users can trigger the live broadcast interactive behavior of receiving the red envelope issued by the target anchor by clicking the "Red Envelope" control, and users can trigger the live broadcast interactive behavior of participating in the lucky draw activity initiated by the anchor in the live broadcast room by clicking the "Lottery" control.

[0065] Taking the example of a user clicking the "Follow" control to trigger the live interactive behavior of following the target anchor, the user clicking the "Follow" control can trigger at least one interactive event on the terminal. The terminal processes the interactive event, generates a corresponding request and sends it to the server. The server responds to the request sent by the terminal and establishes an association between the user account logged in on the terminal and the anchor account of the target anchor in the server background, so as to push the anchor's online message to the user based on the association relationship between the user and the anchor, and returns a response message to the terminal, informing the terminal that the user has followed the target anchor and completed the live interactive behavior.

[0066] 102. In response to an interactive prompt event triggered by the oral interactive behavior of the anchor object corresponding to the anchor account, interactive guidance information of the target interactive control is displayed.

[0067] Different types of live broadcasts have different desired effects. For example, some live broadcast rooms require viewers to send more gifts, while some live broadcast rooms require more users to place orders to purchase the products sold in the live broadcast rooms, and so on.

[0068] In order to achieve better live broadcast effects, the host can prompt users to trigger corresponding live broadcast interactive behaviors during the live broadcast. The host can output interactive behavior keywords through voice, that is, broadcast interactive behavior keywords orally, to remind users to trigger live broadcast interactive behaviors.

[0069] If the target anchor says an interactive behavior keyword, a corresponding interactive prompt event can be triggered on the terminal. The terminal responds to the interactive prompt event and displays interactive guidance information to guide the user to operate the target interactive control corresponding to the interactive behavior keyword.

[0070] The interactive guidance information may include displaying a prompt text next to the target interactive control to prompt the user to operate the interactive control, such as Figure 3 (1); it may also include displaying a prompt effect on the target interactive control, for example, highlighting the border of the target interactive control, such as Figure 3 As shown in (2), the animation is displayed on the target interactive control, such as Figure 3 As shown in (3), it can attract the user's attention; it can also be used to guide the user's sight to move to the target interactive control through the arrow, such as Figure 3 As shown in (4), during the process of watching a live broadcast, the user's line of sight is usually in the middle of the screen. According to the display position of the target interactive control on the screen, an arrow pointing from the middle of the screen to the target interactive control can be generated to guide the user's line of sight to the location of the target interactive control through the arrow. Optionally, the point where the user is looking can be determined by eye tracking technology, and according to the point and the location of the target interactive control, an arrow pointing from the point where the user is looking to the location of the target interactive control can be generated.

[0071] Among them, oral interactive behavior can also include oral passwords, etc. The password can be set in advance by the anchor or operator, such as "The visitor is a guest...", etc., and can also include oral interactive behavior keywords. Interactive behavior keywords are keywords corresponding to live interactive behaviors. Each interactive behavior keyword can correspond to a live interactive behavior, that is, each live interactive behavior can correspond to one or more interactive behavior keywords, so the first interactive behavior keyword can be the interactive behavior keyword corresponding to establishing a target relationship with the anchor account. For example, if establishing a target relationship with the anchor account may include adding the anchor friend, then the first interactive behavior keyword may include "add friend" or "add anchor friend"; if establishing a target relationship with the anchor account includes following the target anchor, the first interactive behavior keyword may include "follow", "subscribe", etc. The interactive behavior keywords corresponding to the live interactive behavior of receiving coupons may include "receive coupons", "coupons" and "xx off for purchases over xx", etc. The interactive behavior keywords corresponding to the live interactive behavior of participating in a lottery may include "lottery", "prizes" and "lucky winner", etc. If the target anchor says "Everyone remember to follow us" during the live broadcast, it is considered that the target anchor has broadcast the interactive behavior keyword "follow". That is, in one embodiment, the broadcast interactive behavior includes broadcasting the first interactive behavior keyword, and the live interactive behavior corresponding to the first interactive keyword includes establishing a target relationship with the anchor account.

[0072] The target anchor can verbally broadcast at least one interactive behavior keyword, each interactive behavior keyword can be a live interactive behavior, the at least one interactive behavior keyword includes a behavior keyword corresponding to a target relationship established with the anchor account, and corresponds to an interactive control on the live broadcast page that can trigger the live interactive behavior, and interactive guidance information is displayed for the target interactive control corresponding to each interactive behavior keyword. In one embodiment, the live broadcast page includes an interactive control corresponding to each interactive behavior keyword, and the step of "displaying interactive guidance information of the target control" may include:

[0073] On the live broadcast page, interactive guidance effects are displayed for the interactive controls indicated by each interactive behavior keyword.

[0074] For example, the live broadcast page is as follows Figure 2 As shown in the figure, the target anchor said two interactive behavior keywords "follow" and "receive coupons". There is a "follow" control and a "receive coupons" control on the live broadcast page. Figure 4 As shown, the dynamic effects are displayed on the "Follow" control and "Get Coupon" control in the live broadcast page respectively.

[0075] The target interactive control corresponding to each interactive behavior keyword may be displayed on the live broadcast page before the target anchor broadcasts the interactive behavior keyword, or it may be a new control displayed on the audience end when the target anchor broadcasts the interactive behavior keyword (the control was not originally displayed on the live broadcast page). For example, interactive controls corresponding to different interactive behavior keywords may be newly displayed at different positions, or target interactive controls corresponding to different interactive behavior keywords may be displayed at the same position, so that multiple live interactive behaviors can be triggered by operating at the same position, which can improve the convenience of operation. That is, in one embodiment, there are at least two interactive behavior keywords, and the step of "displaying interactive guidance information on the live broadcast page for the target interactive control corresponding to the interactive behavior keyword" may include:

[0076] At the same location on the live broadcast page, interactive controls indicated by at least two interactive behavior keywords are displayed in turn.

[0077] For example, when the target anchor orally broadcasts at least two interactive behavior keywords, interactive controls corresponding to the at least two interactive behavior keywords may be displayed in turn at a location (which may be a preset location) on the live broadcast page.

[0078] For example, the live broadcast page is as follows Figure 2 As shown in the figure, the target anchor said the two interactive behavior keywords "follow" and "receive coupons", which can be Figure 5 As shown in (1) and (2), next to the live broadcast room name on the live broadcast page, the "Follow" control (i.e., control 1 in the figure) and the "Get Coupon" control (i.e., control 4 in the figure) are controlled to display alternately.

[0079] Interactive behavior keywords and interactive controls can correspond one to one. For example, in the above example, the "Follow" control and the "Get Coupon" control are different controls.

[0080] Interactive behavior keywords and interactive controls can also have a many-to-one correspondence. For example, in the above example, the "Follow" control and the "Get Coupon" control can be the same interactive control. The difference is the behavioral prompt information corresponding to the live interactive behavior displayed on the interactive control. In the above example, the prompt information is the interactive behavior keyword. It can be considered that the interactive controls that display different behavioral prompt information are interactive controls corresponding to different interactive behavior keywords. By displaying the behavioral prompt information corresponding to different live interactive behaviors on the interactive control in turn, a visual effect of different interactive controls being displayed in turn can be presented. That is, in one embodiment, the step of "displaying the interactive guidance information of the target control in response to the interactive prompt event triggered by the oral interactive behavior of the anchor object corresponding to the anchor account" can specifically include:

[0081] In response to the interactive prompt event triggered by the first interactive behavior keyword and the second interactive behavior keyword spoken by the anchor object, a focus animation is displayed for the target control, and behavior prompt information of at least two live interactive behaviors is displayed in turn on the target control, wherein the first interactive behavior keyword and the second interactive behavior keyword respectively indicate a live interactive behavior.

[0082] Among them, the focus effect can be the effect that makes the user pay attention to the target interactive control. The focus effect can be used in Figure 3 As shown in (3), the stars on the target control twinkle, which attracts more user attention than other positions on the live broadcast page.

[0083] Among them, the behavior prompt information is used to prompt users that they can trigger corresponding live broadcast interactive behaviors through the control. For example, the corresponding "follow", "subscribe" or "add friend" and other texts can be displayed on the target interactive control to indicate that a target relationship can be established with the anchor account after triggering. The live broadcast interactive behaviors indicated by the second interactive behavior keyword may include receiving coupons, participating in lotteries, etc., and the corresponding behavior prompt information may include texts such as "receive coupons" and "lottery".

[0084] When the user operates the interactive control at that position, it can trigger a live interactive behavior corresponding to the interactive control operated by the user. For example, at the same position on the live broadcast page, the "Follow" control and the "Get Coupon" control are displayed alternately. If the user clicks the "Get Coupon" control, the live interactive behavior corresponding to the coupon is triggered. If the user clicks the "Follow" control, the live interactive behavior corresponding to the follow is triggered.

[0085] In one embodiment, when a user operates any interactive control at the location, the live interactive behavior corresponding to each interactive behavior keyword can be triggered. That is, in one embodiment, the interactive guidance method provided by the embodiment of the present application can also include:

[0086] In response to the triggering operation on the interactive control at the position, a target relationship is established between the currently logged-in viewer account and the anchor account, as well as a live interactive behavior corresponding to the second interactive behavior keyword.

[0087] For example, interactive controls corresponding to at least two interactive behavior keywords are displayed at the same position. A user operates any interactive control at the position to trigger the live interactive behavior corresponding to each interactive behavior keyword. The terminal responds to the user's operation on any interactive control at the position and executes the live interactive behavior that can be triggered by each interactive control at the position.

[0088] For example, at position A of the live broadcast page, the "Follow" control and the "Get Coupon" control are displayed alternately. No matter whether the user clicks the "Get Coupon" control or the "Follow" control, the live broadcast interactive behavior corresponding to getting the coupon and the live broadcast interactive behavior corresponding to following can be triggered.

[0089] The display position of the at least two interactive controls can be a position that does not overlap with other interactive controls on the live broadcast page, or other interactive controls can be displayed on the interactive controls already displayed on the live broadcast page, thereby reducing the number of controls on the UI interface, making the UI interface more neat, and because there is no need to display too many controls, the smoothness of loading the page can be improved. That is, in one embodiment, the at least two interactive behavior keywords include a first interactive behavior keyword and a second interactive behavior keyword, and the live broadcast page includes a first interactive control corresponding to the first interactive behavior keyword. The step of "displaying the interactive controls indicated by the at least two interactive behavior keywords in turn at the same target position on the live broadcast page" may include:

[0090] At the target position where the first interactive control is located, the first interactive control corresponding to the first interactive behavior keyword and the second interactive control corresponding to the second interactive behavior keyword are displayed in turn.

[0091] For example, if a first interactive control is displayed on the live broadcast page, and if the target host pronounces the first interactive behavior keyword and other interactive behavior keywords, the interactive controls (second interactive controls) corresponding to the first interactive control and other interactive behavior keywords (second interactive behavior keywords) are displayed in turn at the target location where the first interactive control is located. That is, before the target host pronounces the first interactive behavior keyword and the second interactive behavior keyword, only the first interactive control is displayed at the target location of the live broadcast page. After the target host pronounces the first interactive behavior keyword and the second interactive behavior keyword, the interactive controls corresponding to at least two interactive behavior keywords are displayed in turn at the target location of the live broadcast page. It is understandable that there can be at least one second interactive behavior keyword.

[0092] The first interactive behavior keyword can be a preset interactive behavior keyword. For example, the first interactive behavior keyword is "follow". For example, the first interactive control is displayed at position B of the live broadcast page, and the interactive behavior keyword corresponding to the first interactive control is "follow". If the target anchor's speech content contains three interactive behavior keywords, namely "follow", "receive coupons" and "draw", the "follow" control, "receive coupons" control and "draw" control are displayed in turn at position B on the live broadcast page.

[0093] In one example, the live page is as follows Figure 2 As shown, the first interactive behavior keyword is "follow", and the corresponding first interactive control is Figure 2Control 1 in the example is the "Follow" control. If the host says the two interactive behavior keywords "Follow" and "Coupon", Figure 5 As shown in (3) and (4), the "Follow" control and the "Get Coupon" control are displayed in turn at the location where the "Follow" control is located. Figure 5 (3) can be considered as the live broadcast page when the "Follow" control appears. Figure 5 (4) can be considered as the live broadcast page when the "Get Coupon" control appears.

[0094] Among them, the "Follow" control and the "Get Coupon" control can be the same interactive control, that is, the original "Follow" control. The "Follow" control can be set to two states. In the first state, it only triggers the live interactive behavior of following the target anchor. In the second state, it triggers two live interactive behaviors of following the target anchor and getting coupons, and "Follow" and "Get Coupon" are displayed alternately on the exchange control to present the visual effect of the two interactive controls being displayed in turn.

[0095] When the target host verbally announces the interactive behavior keywords corresponding to the two live interactive behaviors of following the target host and receiving coupons, the "Follow" control enters the second state, and the swap control alternately displays "Follow" and "Receive Coupons". Optionally, the state of the "Follow" control can be reset to the first state after 30 seconds. When the user clicks the interactive control that alternately displays "Follow" and "Receive Coupons", the "Follow" control can enter the third state. In the third state, the control can display an icon indicating that the target host has been followed. Clicking the control will trigger the live interactive behavior of unfollowing the target host.

[0096] In this example, the visual effect of alternating display of the two controls can be achieved simply by switching the state of the "Follow" control. There is no need to generate a new control on the live broadcast page, which can improve the display efficiency of the live broadcast page.

[0097] Optionally, the first interactive behavior keyword may be one of at least two interactive behavior keywords spoken by the target anchor, for example, an interactive behavior keyword with a corresponding interactive control on the live broadcast page, or an interactive behavior keyword spoken by the target anchor for the first time. For example, if the order of the interactive behavior keywords contained in the target anchor's speech is "Follow" → "Get Coupon" → "Lottery", then the first interactive behavior keyword is "Follow".

[0098] Optionally, when the live interactive behaviors corresponding to at least two interactive behavior keywords have a dependency relationship in execution, the interactive controls may be displayed in turn at the target location. If there is no dependency relationship, the interactive guidance information may be displayed for each interactive control corresponding to each interactive behavior keyword on the live page. That is, in one embodiment, the step of "displaying the first interactive control corresponding to the first interactive behavior keyword and the second interactive control corresponding to the second interactive behavior keyword in turn at the target location where the first interactive control is located" may include:

[0099] If at least two live interactive behaviors have a dependency relationship in execution, a focus animation is displayed on the target control, and behavior prompt information of at least two live interactive behaviors is displayed on the target control in turn.

[0100] Among them, the live interactive behavior has a dependency relationship in execution, which means that one live interactive behavior can only be executed after the completion of another live interactive behavior. For example, the target anchor has set a lottery for following the anchor, or a coupon for following the anchor, then the user needs to follow the anchor first before participating in the lottery or receiving the coupon. The live interactive behavior that depends on the completion of other live interactive behaviors can be called a dependent interactive behavior, and the live interactive behavior that the dependent interactive behavior depends on can be called a preceding interactive behavior. For example, if the live interactive behaviors corresponding to at least two interactive behavior keywords have a dependency relationship in execution, the interactive controls corresponding to at least two interactive behavior keywords can be displayed in turn at the target position. The target position can be the position where the interactive control corresponding to the preceding interactive behavior is located.

[0101] If the live interactive behaviors corresponding to at least two interactive behavior keywords have no dependency in execution, interactive guidance information is displayed for the interactive control corresponding to each interactive behavior keyword on the live page.

[0102] If the user clicks on the interactive control displayed at the target location, the live interactive behavior corresponding to each interactive behavior keyword can be triggered, and information indicating that the live interactive behavior is completed can be displayed on the live page. For example, the information that the live interactive behavior is completed can be conveyed through the content displayed on the control. Therefore, in one embodiment, the step of "responding to the triggering operation of the interactive control at the location, executing the live interactive behavior corresponding to each interactive behavior keyword" includes:

[0103] Use the target interactive control identifier to establish a target relationship with the anchor account;

[0104] The interactive page corresponding to the second interactive behavior keyword is displayed, and the interactive page includes information indicating that the live interactive behavior corresponding to the second interactive behavior keyword has been completed.

[0105] Therefore, if the second interactive behavior keyword includes the interactive keyword corresponding to participating in the live broadcast room lottery, the step of "in response to the interactive prompt event triggered by the first interactive behavior keyword and the second interactive behavior keyword spoken by the anchor object, displaying the focus animation effect for the target control, and displaying the behavioral prompt information of at least two live broadcast interactive behaviors in turn on the target control" includes:

[0106] In response to the first interactive behavior keyword and the second interactive behavior keyword spoken by the anchor object, triggering an interactive prompt event and a lucky draw event;

[0107] A focus animation is displayed for the target control, and behavioral prompt information corresponding to establishing a target relationship with the live broadcast account and behavioral prompt information corresponding to participating in a lucky draw in the live broadcast room are displayed in turn on the target control.

[0108] The step of “establishing a target relationship with the anchor account and a live interactive behavior corresponding to the second interactive behavior keyword in response to a triggering operation on the target interactive control” may include:

[0109] In response to a triggering operation on the target interactive control, establishing a target relationship with the anchor account, and participating in the lucky draw event;

[0110] After a preset time, the lottery result is displayed for the lottery event.

[0111] For example, when a user operates an interaction at a target location, the terminal responds to the operation of the interactive control at the target location, displays the first interactive control at the target location, no longer rotates the first interactive control and the second interactive control, and updates the content on the first interactive control to information indicating that the live interactive behavior corresponding to the first interactive behavior keyword has been completed.

[0112] Then, the interactive page corresponding to the second interactive behavior keyword is displayed, and the user is prompted through the interactive page that the live interactive behavior corresponding to the second interactive behavior keyword has been completed. The interactive page may be a page triggered and displayed by the interactive operation indicated by the second interactive behavior keyword. The interactive operation indicated by the second interactive behavior keyword may be an operation that triggers the corresponding live interactive behavior. For example, if the second interactive behavior keyword is "get a coupon", the user can click the "get a coupon" control in the live page to trigger the live interactive behavior of getting a coupon. The interactive page is the page triggered and displayed by clicking the "get a coupon" control. Content such as "get a coupon successfully" may be displayed on the interactive page.

[0113] For example, the target anchor broadcast the two interactive behavior keywords "Follow" and "Get xx off for every xx spent". Figure 5As shown in (3) and (4), the "Follow" control and the "Get Coupon" control are displayed in turn. When the user clicks the "Follow" control or the "Get Coupon" control, the "Follow" control and the "Get Coupon" control are no longer displayed in turn, only the "Follow" control is displayed, and the appearance style of the "Follow" control is updated to the following Figure 6 The style of control 1 shown indicates that the target anchor has been followed and is displayed. Figure 6 The pop-up window shown in the figure prompts the user that the coupon has been received. If the target anchor broadcasts the two interactive behavior keywords "Follow" and "Prize", the two texts "Follow" and "Lottery" will be displayed in turn on the target control of the live broadcast page, and a lottery event will be generated for the user to participate in the lottery event in the live broadcast room. If the user clicks the target control, the audience will establish target management for the currently logged in user account and anchor account, and participate in the lottery event, and can Figure 6 As shown, a floating layer corresponding to the lucky draw event is displayed to prompt the user that they have participated in the lucky draw event. The lucky draw results can also be displayed after the lucky draw, such as winning or not winning.

[0114] When the target anchor speaks at least two interactive behavior keywords, in addition to displaying the interactive controls corresponding to the at least two interactive behavior keywords in turn, the interactive guidance information may also be displayed by displaying behavior identifiers corresponding to other live interactive behaviors next to an interactive control, so as to prompt the user that after the live interactive behavior triggered by the interactive control is completed, other live interactive behaviors may be triggered. That is, in one embodiment, the interactive behavior keywords include a first interactive behavior keyword and a second interactive behavior keyword. The step of "displaying the interactive guidance information of the target control in response to the interactive prompt event triggered by the oral interactive behavior of the anchor object corresponding to the anchor account" may include:

[0115] A focus animation is displayed for the target control, and based on the display position of the target interactive control, a behavior identifier corresponding to the second interactive behavior keyword is displayed, and the behavior identifier is used to trigger the live interactive behavior corresponding to the second interactive behavior keyword.

[0116] For example, the target anchor broadcasts the first interactive behavior keyword and the second interactive behavior keyword, and there is a target interactive control corresponding to the first interactive behavior keyword on the live broadcast page. A prompt animation is displayed for the target interactive control, which can be to highlight the border of the target interactive control or to display an animation on the target interactive control.

[0117] In addition, the behavior identifier corresponding to the second interactive behavior keyword can also be displayed in the vicinity of the target interactive control corresponding to the first interactive behavior keyword. The behavior identifier is used to prompt the user to trigger the live interactive behavior corresponding to the first interactive behavior keyword, and can respond to the user's operation to trigger the live interactive behavior corresponding to the second interactive behavior keyword. The behavior identifier can be the entrance to trigger the live interactive behavior.

[0118] For example, the live broadcast page is as follows Figure 7 As shown in the figure, if the target anchor broadcasts the two interactive behavior keywords "Follow" and "Get xx minus xx", you can Figure 7 As shown, an interactive guidance animation is displayed for the "Follow" control, and a coupon pattern is displayed next to the "Follow" control.

[0119] Optionally, a countdown may be displayed on the behavior identifier to remind the user that after triggering the corresponding live interactive behavior through the first interactive control before the countdown ends, the live interactive behavior indicated by the behavior identifier may be triggered. That is, in one embodiment, the interaction guidance method provided in the embodiment of the present application may further include:

[0120] Receive triggering actions for behavior identifiers;

[0121] If the live interactive behavior corresponding to the first interactive behavior keyword has been triggered within the preset time, the live interactive behavior corresponding to the second interactive behavior keyword is executed in response to the trigger operation for the behavior identifier.

[0122] Among them, the preset time can be a pre-set time period after the host orally broadcasts the interactive behavior keyword, such as 5 seconds, 1 minute, etc.

[0123] For example, when receiving a trigger operation of a behavior identifier, it is determined whether the user has triggered the live interactive behavior corresponding to the first interactive behavior keyword through the first interactive control within the preset time. If so, the live interactive behavior corresponding to the second interactive behavior keyword is executed in response to the user's operation on the behavior identifier; if not, the corresponding live interactive behavior is not executed.

[0124] For example, the target anchor mentioned in the live broadcast that "you can receive a coupon if you follow the anchor within 5 seconds". The live broadcast page on the audience side can display an animation for the "Follow" control accordingly, and display a graphic element representing the coupon next to the follow control, and display a 5-second countdown. If the user clicks the "Follow" control to follow the anchor within 5 seconds, the user can click the graphic element corresponding to the coupon to receive the coupon. Otherwise, the user is reminded to follow the anchor first and then receive the coupon; if the user does not follow the anchor within 5 seconds, the graphic element corresponding to the coupon will be cancelled.

[0125] In a live broadcast scenario, the more viewers watching the live broadcast, the better the live broadcast effect is usually. Generally speaking, the audience of the live broadcast room comes more from users who follow the anchor. In order to have more users watch the live broadcast, the anchor can remind users to follow the anchor during the live broadcast, and can send a message to the user after the user follows the live broadcast. Therefore, in one embodiment, the live broadcast interactive behavior corresponding to the first interactive behavior keyword includes establishing an association relationship with the target anchor, which can specifically be following the target anchor.

[0126] Among them, the association relationship can include users following the anchor, users collecting the anchor, users subscribing to the anchor, etc. Based on the association relationship, messages such as the anchor's online appearance and the anchor's live broadcast preview can be pushed to the user.

[0127] For example, the terminal may send a request to establish an association to the server in response to a user operation. The server, in response to the request sent by the terminal, establishes an association between the user account indicated in the request and the streamer account. For example, the server may store a fan table of the target streamer, where the user accounts listed in the fan table are the accounts of users who follow the target streamer. Establishing an association between the user account and the streamer account may involve writing the user account into the fan table corresponding to the target account.

[0128] The live broadcast page may also include a message interaction area, which may display messages sent by different users, messages triggered by users in live broadcast interaction behaviors, etc. That is, in one embodiment, the live broadcast page includes a message interaction area, which is used to display message content corresponding to target messages about other audience terminals completing target live broadcast interaction behaviors, and the message content includes interactive controls for triggering target live broadcast interaction behaviors on the audience terminal.

[0129] For example, if a user clicks on the interactive control corresponding to the interactive behavior keyword, the corresponding live interactive behavior can be triggered. After the user triggers the live interactive behavior, the server can push a completion message of the live interactive behavior to the terminals of other users. The terminals of other users can display the corresponding message content based on the received completion message. For users who have not triggered the live interactive behavior, the message content displayed on their terminals includes the control that triggered the live interactive behavior. For users and anchors who have triggered the live interactive behavior, the message content displayed on their terminals does not include the interactive control that triggered the live interactive behavior.

[0130] Similarly, if other users trigger live interactive behavior on their terminals, the message interaction area of ​​the live page will display the message content corresponding to the live interactive behavior triggered by the user. If the current user has not triggered the live interactive behavior, the message content includes the interactive controls, otherwise it does not.

[0131] For example, if user A follows a host, the message interaction area of ​​the host's live broadcast page can display "User A follows the host"; for user B who has not yet followed the host, the message interaction area of ​​user B's live broadcast page can display "User A follows the host" and a button, and the button can display "I also follow", and user B can follow the host by clicking the button; for user C who has already followed the host, the message interaction area of ​​user C's live broadcast page can display "User A follows the host".

[0132] As can be seen from the above, the embodiment of the present application displays the live broadcast page of the anchor account, which includes a target interaction control, and the target interaction control is used to establish a target relationship with the anchor account; in response to the interaction prompt event triggered by the oral interaction behavior of the anchor object corresponding to the anchor account, the interaction guidance information of the target interaction control is displayed.

[0133] In an embodiment of the present application, when the host object performs a spoken interactive behavior, interaction guidance information is displayed for the target interaction control that triggers the establishment of a target relationship between the viewer account and the host account. The interaction guidance information allows the audience to quickly locate the control for interacting with the host, and trigger the establishment of a target relationship with the host account through the control, thereby improving the effectiveness and efficiency of the interaction between the host and the audience.

[0134] In order to facilitate better implementation of the above interactive guidance method, another interactive guidance method is provided in one embodiment, wherein the meanings of the terms are the same as those in the above interactive guidance method, and the specific implementation details can be referred to the description in the above embodiment.

[0135] The embodiments of the present application will be described from the perspective of an interactive guidance device, which can be specifically integrated into a host terminal, which can be a terminal or other device.

[0136] The terminal may include a mobile phone, a wearable smart device, a tablet computer, a laptop computer, a personal computer (PC), and a vehicle-mounted computer.

[0137] It should be noted that the order of description of the following embodiments is not intended to limit the preferred order of the embodiments.

[0138] An interactive guidance method provided in an embodiment of the present application is applied to a host terminal, such as Figure 8 As shown, the specific process of the interactive guidance method provided in the embodiment of the present application can be as follows:

[0139] 201. Display the live broadcast page of the anchor account.

[0140] Among them, the live broadcast page can be a graphical user interface that displays the live broadcast room where the target anchor is located. The anchor room can be a virtual platform created by the target anchor (i.e., the anchor object) for the anchor. The target anchor can broadcast live through the live broadcast room. The audience can enter the anchor room to watch and listen to the live broadcast content of the anchor in the live broadcast room. The anchor and the audience can also interact through the live broadcast room. The live broadcast pages displayed on the anchor side and the audience side can be the same or different.

[0141] 202. Display the oral prompt information on the live broadcast page. The oral prompt information is used to prompt the anchor object corresponding to the anchor account to perform the oral interactive behavior. The oral interactive behavior keyword is used to trigger the audience end to display the interactive guidance information of the target interactive control. The target control is used to establish a target relationship with the anchor account.

[0142] Different types of live broadcasts aim to achieve different results. For example, some live broadcast rooms require viewers to send more gifts, while others require more users to place orders for the products sold in the live broadcast room. Generally speaking, the more viewers there are, the better the live broadcast effect is, and the audience that triggers live broadcast interaction is more likely to come from users who follow the anchor.

[0143] If the host frequently prompts users to trigger corresponding live interactive behaviors during the live broadcast, for example, the host can output interactive behavior keywords through voice, that is, broadcast interactive behavior keywords orally, to remind users to trigger live interactive behaviors, which can achieve better live broadcast effects.

[0144] Therefore, you can display verbal prompt information on the live broadcast page. For example, you can use bubbles to prompt the target anchor, or display interactive prompt effects for interactive controls that trigger live interactive behaviors, etc., to remind the target anchor and guide the audience to trigger live interactive behaviors. The bubbles can display text containing interactive behavior keywords. Displaying interactive prompt effects for interactive controls can refer to the process of displaying interactive prompt information on the audience side for the target interactive controls corresponding to the interactive behavior keywords broadcast by the target anchor.

[0145] For example, it can be Figure 9 As shown, a bubble is displayed near the "Follow" control, and the bubble shows: Try saying "Everyone remember to follow me" in the live broadcast room. Among them, "Follow" is the interactive behavior keyword, and the bubble is used to guide the anchor to output voice containing the interactive behavior keyword.

[0146] The broadcast prompt information can be displayed every preset time (for example, 10 minutes) during the broadcast process of the target anchor, or it can be displayed when it is detected that the target anchor has not spoken an interactive behavior keyword within a preset time (for example, 10 minutes). Optionally, the display duration of the broadcast prompt information can also be set, for example, 5 seconds or 10 seconds, etc., or the broadcast prompt information can be canceled after the target anchor speaks an interactive behavior keyword.

[0147] If the target anchor broadcasts the interactive behavior keyword, an interactive prompt event can be triggered on the audience side of the live broadcast room. In response to the interactive prompt event, the audience side can display interactive guidance information on the displayed live broadcast page for the target interactive control corresponding to the interactive behavior keyword. The process of displaying interactive guidance information on the audience side can refer to the description of the relevant embodiments of the above-mentioned interactive guidance method, which will not be repeated here.

[0148] In one embodiment, if the target anchor orally broadcasts an interactive behavior keyword, interactive guidance information can be displayed on the live broadcast page displayed on the anchor side for the target interactive control corresponding to the interactive behavior keyword. This process can refer to the process of displaying interactive guidance information on the audience side, and will not be repeated here.

[0149] Detecting that the target anchor has spoken the interactive behavior keyword may be detected by the anchor end, that is, in one embodiment, the interactive guidance method provided in the embodiment of the present application may further include:

[0150] Perform speech recognition processing on the audio data output by the anchor object;

[0151] If the host object is detected to have spoken interactive behavior keywords, an interactive prompt message is sent to the audience end. The interactive prompt message is used to trigger an interactive prompt event on the audience end so that the audience end can respond to the interactive prompt event and display interactive guidance information.

[0152] For example, the host side may perform voice recognition processing on the audio data output by the target host to detect whether the target host has spoken the interactive behavior keywords. If it is detected that the target host has spoken the interactive behavior keywords, an interactive prompt message may be sent to the audience side through the server to trigger an interactive prompt event on the audience side through the interactive prompt message.

[0153] Optionally, if it is detected that the target anchor has spoken an interactive behavior keyword, the server can perform the detection, and the anchor end sends the audio data output by the target anchor to the server, and the server performs voice recognition processing on the audio data. If the interactive behavior keyword is recognized, an interactive prompt message is sent to the audience end to trigger an interactive prompt event on the audience end through the interactive prompt message.

[0154] If it is detected that the target anchor has spoken at least two interactive behavior keywords, a corresponding interactive prompt message can be generated based on whether the live interactive behaviors corresponding to the interactive behavior keywords have a dependency relationship in execution. For example, if there is no dependency relationship, a first interactive prompt message is sent to the audience end, the first interactive prompt message instructing the audience end to display interactive guidance information for the interactive control corresponding to each interactive behavior keyword. If there is a dependency relationship, a second interactive prompt message is sent to the audience end, the second interactive prompt message is used to instruct the audience end to display the interactive control corresponding to each interactive behavior keyword in turn at the same position.

[0155] For example, the target anchor broadcasts two interactive behavior keywords "follow" and "lottery", and it can be determined whether the target anchor has set the condition that one can participate in the lottery only after following the anchor. If so, a second interactive prompt message is sent to the audience end, and the audience end can display the "Follow" control and the "Lottery" control in turn at the same position. If not, animation effects are added to the "Follow" control and the "Lottery" control on the live broadcast page respectively.

[0156] In one embodiment, the target host's speech content can be obtained through voice recognition processing. If it is determined based on the speech content that the target host said the interactive behavior keywords corresponding to the two live interactive behaviors, the target host's speech content can be semantically recognized to determine whether the two live interactive behaviors are semantically dependent. If so, it is detected whether the target host has set the two live interactive behaviors to have execution dependency in the condition settings. If there is no dependency in the condition settings, a pop-up window for setting the dependency relationship between the live interactive behaviors can be displayed. If there is a dependency in the condition settings, a second interactive prompt message is sent to the audience.

[0157] For example, the target anchor said "You can get coupons by following the anchor" or "You can get coupons after clicking to follow", which means that in the semantics of the target anchor, there is a dependency between the two live interactive behaviors of following the anchor and receiving coupons; the target anchor said "Everyone remember to follow the anchor and receive coupons", which means that in the semantics of the target anchor, there is no dependency between the two live interactive behaviors of following the anchor and receiving coupons.

[0158] The number of interactive behavior keywords spoken by the target anchor can be the number of interactive behavior keywords spoken by the target anchor within a preset time, or the number of interactive behavior keywords included in a sentence. The detection of whether the live interactive behavior has a dependency relationship can be performed by the anchor end or by the server.

[0159] As can be seen from the above, the embodiment of the present application displays the live broadcast page of the anchor account; the oral prompt information is displayed in the live broadcast page, and the oral prompt information is used to prompt the anchor object corresponding to the anchor account to perform oral interactive behavior, and the oral interactive behavior keyword is used to trigger the audience end to display the interactive guidance information of the target interactive control, and the target control is used to establish a target relationship with the anchor account.

[0160] The embodiment of the present application enhances the interaction between the host and the audience by displaying oral prompt information on the live broadcast page to remind the host to perform oral interactive behavior to interact with the audience; and triggers the audience end to display interaction guidance information for target interactive controls, allowing the audience to quickly locate the controls for interacting with the host, and establish a target relationship with the host account through the control trigger, thereby improving the effectiveness and efficiency of the interaction between the host and the audience.

[0161] In order to facilitate better implementation of the interactive guidance method provided in the embodiment of the present application, an interactive guidance system is also provided in one embodiment. The interactive guidance system may include an audience end, a host end and a server. The meanings of the nouns are the same as in the above-mentioned interactive guidance method. For specific implementation details, please refer to the description in the method embodiment.

[0162] Among them, the server can be an independent physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, CDN, as well as big data and artificial intelligence platforms.

[0163] As shown in the figure, the guidance interaction method provided in the embodiment of the present application is applied to the guidance interaction system, such as Figure 10 As shown, the specific process of the interactive guidance system can be as follows:

[0164] 301. The host terminal displays the live broadcast page of the target host.

[0165] For example, each live interactive behavior can correspond to at least one interactive behavior keyword. The interactive behavior keyword corresponding to the live interactive behavior of following the anchor can be "follow", and the interactive behavior keywords corresponding to the live interactive behavior of receiving coupons can include "receive coupons", "xxx off for purchases over xxx" and "coupons", etc. The interactive behavior keywords for participating in lottery activities can include "lottery" and "prizes", etc.

[0166] For example, the host terminal can display Figure 2 The live broadcast page shown includes controls corresponding to some or all of the live broadcast interactive behaviors, and the controls corresponding to each live broadcast interactive behavior can be used to perform the live broadcast interactive behavior.

[0167] For example, the target anchor needs to guide the user to trigger a live interactive behavior, which may include following the target anchor. The live page triggers a "Follow" control for following the target anchor's live interactive behavior. The target anchor can enhance the interaction with the audience by setting coupons and sweepstakes. Therefore, the live page may also include a "Get Coupon" control and a "Lottery" control.

[0168] 302. The host displays the spoken prompt information on the live broadcast page.

[0169] For example, oral prompt information can be displayed for the interactive controls corresponding to the live interactive behaviors in the live broadcast page.

[0170] For example, Figure 9 As shown, it is displayed through bubbles below the "Follow" control: Try saying "Everyone remember to follow me" in the live broadcast room, where "Follow" is the interactive behavior keyword, and the bubble is used to guide the anchor to output voice containing the interactive behavior keyword.

[0171] Optionally, the live broadcast page may also include a "Get Coupon" control and a "Lottery" control. For the "Get Coupon" control, the target anchor may be prompted to say the keywords corresponding to the live interactive behavior of getting coupons, such as "Get Coupon", "Coupon" and "Get xx off for purchases over xx", etc.; or for the "Lottery" control, bubbles may be displayed to prompt the target anchor to say the keywords corresponding to the live interactive behavior of participating in the lottery, such as "Lottery", "Prize", etc.

[0172] 303. The audience side displays the live broadcast page of the anchor account.

[0173] For example, the audience can display Figure 2 The live broadcast page shown includes interactive controls corresponding to some or all of the live broadcast interactive behaviors.

[0174] 304. If the target anchor broadcasts the first interactive behavior keyword, the server sends a first interactive prompt message to the audience.

[0175] For example, the host side can perform voice recognition on the audio data output by the target host to detect whether the target host has broadcast the interactive behavior keywords. Alternatively, the host side can send the audio data output by the target host to the server, and the server can perform voice recognition on the audio data to detect whether the target host has broadcast the interactive behavior keywords.

[0176] If it is detected that the target live broadcast port broadcasts an interactive behavior keyword, and the interactive behavior keyword is the first interactive behavior keyword, the server sends a first interactive prompt message to the audience end. The first interactive prompt message is used to instruct the audience end to display enhanced dynamic effects for the interactive control corresponding to the first interactive behavior keyword displayed on the live broadcast page.

[0177] The first interactive behavior keyword may be an interactive behavior keyword corresponding to a live interactive behavior, for example, live interactive behaviors such as following a target anchor, receiving coupons, and participating in a lucky draw interaction.

[0178] Exemplarily, the first interactive behavior keyword may be an interactive behavior keyword corresponding to the live interactive behavior of following the anchor, such as "follow".

[0179] 305. If the audience receives the first interactive prompt message, an enhanced dynamic effect is displayed for the first interactive control corresponding to the first interactive behavior keyword.

[0180] Among them, the first interactive behavior keyword is the interactive behavior keyword corresponding to the first live interactive behavior, and the first interactive control on the live broadcast page can trigger the control of the first live interactive behavior.

[0181] For example, the first interactive prompt message can trigger a first interactive event on the audience side. In response to the first interactive event, the audience side displays an enhanced dynamic effect on the first interactive control displayed on the live broadcast page. The enhanced dynamic effect can attract the user's attention and make the user notice the first interactive control on the live broadcast page.

[0182] For example, if the target anchor broadcasts the interactive behavior keyword "follow", the audience can Figure 3 As shown in any picture, the "Follow" control in the live broadcast page is displayed with enhanced animation effects.

[0183] 306. If the target anchor broadcasts the first interactive behavior keyword and the second interactive behavior keyword, the server checks whether the first live interactive behavior and the second live interactive behavior are dependent on each other in execution.

[0184] Among them, the first live interactive behavior is the live interactive behavior corresponding to the first interactive behavior keyword, and the second live interactive behavior is the live interactive behavior corresponding to the second interactive behavior keyword.

[0185] For example, if the target anchor sets up a coupon redemption conditional on "following", then the two live interactive behaviors of "following" and "receiving coupons" are dependent on each other in execution. If a lottery is set up with "following" as a condition, then the two live interactive behaviors of "following" and "lottery" are dependent on each other in execution.

[0186] Therefore, when it is detected that the target live broadcast port broadcasts the first interactive behavior keyword and the second interactive behavior keyword, it is necessary to check whether the first live broadcast interactive behavior and the second live broadcast interactive behavior have a dependency relationship based on the relationship between the pre-stored live broadcast interactive behaviors.

[0187] 307. If the first live interactive behavior and the second live interactive behavior are dependent on each other, the server sends a second interactive prompt message to the viewer.

[0188] If the first live interactive behavior and the second live interactive behavior are dependent on each other in execution, the server sends a second interactive prompt message to the audience end, and the second interactive prompt message is used to instruct the audience end to display the interactive controls corresponding to each interactive behavior keyword in turn at the same position.

[0189] 308. If the viewer receives the second interactive prompt message, the first interactive control and the second interactive control are displayed alternately at the same position.

[0190] For example, a first interactive prompt message can trigger a second interactive event on the audience side. In response to the second interactive event, the audience side displays the first interactive control that triggers the first live interactive behavior on the live broadcast page. In response to the second interactive event, the audience side can display the first interactive control and the second interactive control alternately at the location where the first interactive control was located.

[0191] The first interactive control and the second interactive control may also be displayed alternately at other locations. If the first interactive control and the second interactive control are displayed alternately at other locations, it can be considered that there are at least two first interactive controls and at least one second interactive control on the live broadcast page.

[0192] For example, the anchor sets up a coupon condition based on "follow", and broadcasts two interactive behavior keywords "follow" and "coupon", such as Figure 5 As shown in (3) and (4), the audience can rotate the two interactive controls "Follow" and "Get Coupon" at the location of the "Follow" control on the live broadcast page.

[0193] 309. The audience terminal performs the first live interactive behavior and the second live interactive behavior in response to the operation on the first interactive control or the second interactive control displayed in turn.

[0194] For example, the first interactive control and the second interactive control are displayed alternately at the same position, and the user can operate any interactive control at the position to trigger the first live interactive behavior and the second live interactive behavior.

[0195] The audience end can display the corresponding identification of the completion of the first live interactive behavior and the second live interactive behavior. For example, it can prompt the user that the live interactive behavior has been completed by changing the style of the interactive control, pop-up window or floating layer.

[0196] For example, the audience side displays the "Follow" control and the "Get Coupon" control in turn at the location of the "Follow" control on the live broadcast page. The user can click the "Follow" control or the "Get Coupon" control to trigger the live broadcast interactive behavior of following the anchor and getting coupons.

[0197] When the audience receives the user's operation on the "Follow" control or the "Get Coupon" control, it can send a request to the server, requesting the server to establish an association between the user account logged in to the audience and the anchor account of the target anchor, and to send a coupon to the user account.

[0198] like Figure 6 As shown, the audience can change the color of the "Follow" control to gray, and the control will show that they have followed it, and a pop-up window will pop up to remind them that they have received the discount coupon and the type of coupon, such as xx off for purchases over xx.

[0199] If there is no dependency between the first live interactive behavior and the second live interactive behavior, the server sends a third interactive prompt message to the viewer terminal.

[0200] If there is no dependency between the first live interactive behavior and the second live interactive behavior, a third interactive prompt message is sent to the viewer. The third interactive prompt message can be used to instruct the viewer to display enhanced animation effects for the corresponding interactive controls on the live page for each interactive behavior keyword. Optionally, the third interactive prompt message can include multiple first interactive prompt messages.

[0201] If the audience receives the third interactive prompt message, enhanced animation effects will be displayed for the first interactive control and the second interactive control on the live broadcast page respectively.

[0202] For example, the live broadcast page displays a first interactive control that triggers a first live broadcast interactive behavior, and a second interactive control that triggers a second live broadcast interactive behavior.

[0203] As can be seen from the above, in the embodiment of the present application, the host end displays the live broadcast page of the host account and displays the oral prompt information in the live broadcast page; the audience end displays the live broadcast page of the host account; if the target host oral broadcasts the first interactive behavior keyword, the server sends a first interactive prompt message to the audience end; if the audience end receives the first interactive prompt message, the first interactive control corresponding to the first interactive behavior keyword is displayed with enhanced dynamic effects; if the target host oral broadcasts the first interactive behavior keyword and the second interactive behavior keyword, the server checks whether the first live interactive behavior and the second live interactive behavior are dependent on each other in execution; if the first live interactive behavior and the second live interactive behavior are dependent on each other, the server sends a second interactive prompt message to the audience end; if the audience end receives the second interactive prompt message, the first interactive control and the second interactive control are displayed alternately at the same position; the audience end responds to the operation of the first interactive control or the second interactive control displayed in turn, and displays the execution of the first live interactive behavior and the second live interactive behavior.

[0204] In the embodiment of the present application, oral prompt information is displayed on the live broadcast page to remind the host to speak the interactive behavior keywords to interact with the audience, thereby enhancing the interaction between the host and the audience; when the target host speaks the interactive behavior keywords, interaction guidance information is displayed for the target interactive controls corresponding to the interactive behavior keywords. The interaction guidance information allows the audience to quickly locate the controls for interacting with the host, and trigger the live interactive behaviors corresponding to the interactive behavior keywords through the controls, thereby improving the effectiveness and efficiency of the interaction between the host and the audience.

[0205] In order to facilitate better implementation of the interactive guidance method provided in the embodiment of the present application, an interactive guidance device is also provided in one embodiment. The meanings of the terms are the same as those in the above-mentioned interactive guidance method, and the specific implementation details can be referred to the description in the method embodiment.

[0206] The interactive guidance device can be integrated into the viewer terminal, such as Figure 11 As shown, the interactive guidance device may include: a first display unit 401 and a guidance display unit 402, specifically as follows:

[0207] (1) A first display unit 401 is used to display a live broadcast page of the anchor account, wherein the live broadcast page includes a target interaction control, and the target interaction control is used to establish a target relationship with the anchor account.

[0208] (2) A guidance display unit 402 is used to display the interaction guidance information of the above-mentioned target control in response to the interactive prompt event triggered by the oral interactive behavior of the anchor object corresponding to the above-mentioned anchor account.

[0209] In one embodiment, the above-mentioned oral interactive behavior includes oral broadcasting of a first interactive behavior keyword, and the live interactive behavior corresponding to the above-mentioned first interactive behavior keyword includes establishing a target relationship with the anchor account.

[0210] In one embodiment, the oral interactive behavior includes oral broadcasting of a first interactive behavior keyword and a second interactive behavior keyword, and the guidance display unit 402 is further configured to:

[0211] In response to the interactive prompt event triggered by the oral broadcast of the first interactive behavior keyword and the second interactive behavior keyword by the above-mentioned anchor object, a focus animation is displayed for the above-mentioned target control, and behavior prompt information of at least two live interactive behaviors is displayed in turn on the above-mentioned target control, wherein the above-mentioned first interactive behavior keyword and the above-mentioned second interactive behavior keyword respectively indicate a live interactive behavior.

[0212] In one embodiment, the interaction guidance device further includes:

[0213] The behavior execution unit is used to establish a target relationship between the currently logged-in viewer account and the above-mentioned anchor account in response to the trigger operation of the above-mentioned target interactive control, as well as the live interactive behavior corresponding to the second interactive behavior keyword.

[0214] In one embodiment, the second interactive behavior keyword includes an interactive behavior keyword corresponding to participating in a live broadcast room lottery, and the guidance display unit 402 includes:

[0215] The event triggering subunit is used to trigger the interactive prompt event and the lucky draw event in response to the first interactive behavior keyword and the second interactive behavior keyword spoken by the anchor object;

[0216] The animation display sub-unit is used to display the focus animation for the above-mentioned target control, and to display the behavior prompt information corresponding to establishing a target relationship with the above-mentioned live broadcast account and the behavior prompt information corresponding to participating in the live broadcast room lottery on the above-mentioned target control in turn.

[0217] In one embodiment, the behavior execution unit includes:

[0218] A behavior triggering subunit, configured to establish a target relationship with the anchor account and participate in the lottery event in response to a triggering operation on the target interactive control;

[0219] The behavior result display subunit is used to display the lottery result for the above lottery event after a preset time.

[0220] In one embodiment, the guide display unit 402 is further configured to:

[0221] If the at least two live interactive behaviors are dependent on each other in execution, a focus animation is displayed on the target control, and behavior prompt information of the at least two live interactive behaviors is displayed in turn on the target control.

[0222] In one embodiment, the oral interactive behavior includes oral broadcasting of a first interactive behavior keyword and a second interactive behavior keyword, and the guidance display unit is further configured to:

[0223] A focus animation is displayed for the above-mentioned target control, and based on the display position of the above-mentioned target interactive control, a behavior identifier corresponding to the second interactive behavior keyword is displayed. The behavior identifier is used to trigger the live interactive behavior corresponding to the second interactive behavior keyword.

[0224] In one embodiment, the interaction guidance device further includes:

[0225] A receiving unit, configured to receive a triggering operation for the above-mentioned behavior identifier;

[0226] The response unit executes the live interactive behavior corresponding to the second interactive behavior keyword in response to the triggering operation for the behavior identifier if the live interactive behavior corresponding to the first interactive behavior keyword has been triggered within the preset time.

[0227] In one embodiment, the live broadcast page includes a message interaction area, which is used to display message content corresponding to a target message regarding the completion of a target live broadcast interactive behavior by other audience terminals, and the message content includes an interactive control for triggering the target live broadcast interactive behavior on the audience terminal. As can be seen from the above, the interactive guidance device of the embodiment of the present application displays the live broadcast page of the anchor account through the first display unit 401, and the live broadcast page includes a target interactive control, which is used to establish a target relationship with the anchor account; the guidance display unit 402 displays guidance information of the target interactive control in response to an interactive prompt event triggered by the oral interactive behavior of the anchor object won by the anchor account.

[0228] In an embodiment of the present application, when the host object performs a spoken interactive behavior, interaction guidance information is displayed for the target interaction control that triggers the establishment of a target relationship between the viewer account and the host account. The interaction guidance information allows the audience to quickly locate the control for interacting with the host, and trigger the establishment of a target relationship with the host account through the control, thereby improving the effectiveness and efficiency of the interaction between the host and the audience.

[0229] In order to facilitate better implementation of the interactive guidance method provided in the embodiment of the present application, another interactive guidance device is provided in one embodiment. The meanings of the terms are the same as those in the above-mentioned interactive guidance method, and the specific implementation details can be referred to the description in the method embodiment.

[0230] The interactive guidance device can be integrated into the host terminal, such as Figure 12 As shown, the interactive guidance device may include: a second display unit 501 and a prompt unit 502, specifically as follows:

[0231] The second display unit 501 is used to display the live broadcast page of the anchor account;

[0232] The prompt unit 502 is used to display the oral prompt information in the above-mentioned live broadcast page. The above-mentioned oral prompt information is used to prompt the anchor object corresponding to the above-mentioned anchor account to perform oral interactive behavior. The above-mentioned oral interactive behavior is used to trigger the audience end to display the interactive guidance information of the target interactive control. The target interactive control is used to establish a target relationship with the anchor account.

[0233] In one embodiment, the interaction guidance device may further include:

[0234] A speech recognition unit, configured to perform speech recognition processing on the audio data output by the above-mentioned anchor object;

[0235] The interactive unit is used to send an interactive prompt message to the audience end if it detects that the above-mentioned anchor object reads the above-mentioned interactive behavior keyword. The above-mentioned interactive prompt message is used to trigger an interactive prompt event on the above-mentioned audience end, so that the audience end responds to the above-mentioned interactive prompt event and displays the above-mentioned interactive guidance information.

[0236] As can be seen from the above, the embodiment of the present application displays the live broadcast page of the anchor account on the second display unit 501; the prompt unit 502 displays the oral prompt information in the live broadcast page, and the oral prompt information is used to prompt the anchor object corresponding to the anchor account to perform oral interactive behavior, and the oral interactive behavior is used to trigger the audience end to display the interactive guidance information of the target interactive control, and the target interactive control is used to establish a target relationship with the anchor account.

[0237] The embodiment of the present application enhances the interaction between the host and the audience by displaying oral prompt information on the live broadcast page to remind the host to perform oral interactive behavior to interact with the audience; and triggers the audience end to display interactive guidance information for the target interactive control, allowing the audience to quickly locate the control for interacting with the host, and establish a target relationship with the host account through the control trigger, thereby improving the effectiveness and efficiency of the interaction between the host and the audience. The embodiment of the present application also provides a computer device, which can be a terminal or a server, such as Figure 13 , which shows a schematic diagram of the structure of the computer device involved in the embodiment of the present application, specifically:

[0238] The computer device may include one or more processing core processors 1001, one or more computer readable storage media memories 1002, a power supply 1003, an input unit 1004 and other components. Those skilled in the art will understand that Figure 13 The computer device structure shown in the figure does not constitute a limitation on the computer device, and may include more or fewer components than shown in the figure, or combine certain components, or arrange components differently.

[0239] Processor 1001 is the control center of the computer device. It connects the various components of the entire computer device using various interfaces and lines. By running or executing software programs and / or modules stored in memory 1002 and accessing data stored in memory 1002, it performs various functions of the computer device and processes data, thereby providing overall monitoring of the computer device. Optionally, processor 1001 may include one or more processing cores. Preferably, processor 1001 may integrate an application processor and a modem processor. The application processor primarily processes the operating system, user interface, and computer programs, while the modem processor primarily handles wireless communications. It is understood that the modem processor may not be integrated into processor 1001.

[0240] The memory 1002 can be used to store software programs and modules. The processor 1001 executes various functional applications and data processing by running the software programs and modules stored in the memory 1002. The memory 1002 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, a computer program required for at least one function (such as a sound playback function, an image playback function, etc.), etc.; the data storage area may store data created according to the use of the computer device, etc. In addition, the memory 1002 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other volatile solid-state storage device. Accordingly, the memory 1002 may also include a memory controller to provide the processor 1001 with access to the memory 1002.

[0241] The computer device also includes a power supply 1003 for supplying power to various components. Preferably, the power supply 1003 can be logically connected to the processor 1001 via a power management system, thereby enabling the power management system to manage charging, discharging, and power consumption. The power supply 1003 can also include one or more DC or AC power supplies, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and other arbitrary components.

[0242] The computer device may further include an input unit 1004, which may be configured to receive input digital or character information and generate keyboard, mouse, joystick, optical or trackball signal input related to user settings and function control.

[0243] Although not shown, the computer device may further include a display unit, etc., which will not be described in detail here. Specifically, in this embodiment, the processor 1001 in the computer device will load the executable files corresponding to one or more computer program processes into the memory 1002 according to the following instructions, and the processor 1001 will run the computer programs stored in the memory 1002 to implement various functions as follows:

[0244] When the computer device is the audience end:

[0245] Display the live broadcast page of the anchor account, which includes a target interaction control. The target interaction control is used to establish a target relationship with the anchor account;

[0246] In response to the interactive prompt event triggered by the target anchor's oral interactive behavior, the interactive guidance information of the target interactive control is displayed.

[0247] When the computer device is the main broadcast terminal:

[0248] Display the live broadcast page of the anchor account;

[0249] The oral prompt information is displayed on the live broadcast page. The oral prompt information is used to prompt the target object corresponding to the anchor account to perform oral interactive behavior. The oral interactive behavior is used to trigger the audience to display the interactive guidance information of the target interactive control. The target interactive control is used to establish a target relationship with the anchor account.

[0250] The specific implementation of the above operations can be found in the previous embodiments and will not be described in detail here.

[0251] From the above, it can be seen that the computer device of the embodiment of the present application can display the live broadcast page of the anchor account, which includes a target interaction control, and the target interaction control is used to establish a target relationship with the anchor account; in response to the interaction prompt event triggered by the oral interaction behavior of the target anchor, the interaction guidance information of the target interaction control is displayed.

[0252] In an embodiment of the present application, when the host object performs a spoken interactive behavior, interaction guidance information is displayed for the target interaction control that triggers the establishment of a target relationship between the viewer account and the host account. The interaction guidance information allows the audience to quickly locate the control for interacting with the host, and trigger the establishment of a target relationship with the host account through the control, thereby improving the effectiveness and efficiency of the interaction between the host and the audience.

[0253] as well as:

[0254] By displaying the live broadcast page of the anchor account; displaying the oral prompt information on the live broadcast page, the oral prompt information is used to prompt the anchor object corresponding to the anchor account to perform the oral interactive behavior, and the oral interactive behavior is used to trigger the audience end to display the interactive guidance information of the target interactive control, and the target interactive control is used to establish a target relationship with the anchor account.

[0255] The embodiment of the present application enhances the interaction between the host and the audience by displaying oral prompt information on the live broadcast page to remind the host to perform oral interactive behavior to interact with the audience; and triggers the audience end to display interaction guidance information for target interactive controls, allowing the audience to quickly locate the controls for interacting with the host, and establish a target relationship with the host account through the control trigger, thereby improving the effectiveness and efficiency of the interaction between the host and the audience.

[0256] According to one aspect of the present application, a computer program product or computer program is provided, the computer program product or computer program including computer instructions stored in a computer-readable storage medium. A processor of a computer device reads the computer instructions from the computer-readable storage medium and executes the computer instructions, causing the computer device to perform the methods provided in various optional implementations of the above embodiments.

[0257] Those skilled in the art will appreciate that all or part of the steps in the various methods of the above embodiments may be accomplished by a computer program, or by controlling related hardware through a computer program. The computer program may be stored in a computer-readable storage medium and loaded and executed by a processor.

[0258] To this end, an embodiment of the present application provides a computer-readable storage medium, which stores a computer program. The computer program can be loaded by a processor to execute any interactive guidance method provided in the embodiment of the present application.

[0259] The specific implementation of the above operations can be found in the previous embodiments and will not be repeated here.

[0260] The computer-readable storage medium may include a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk, etc.

[0261] Since the computer program stored in the computer-readable storage medium can execute any interactive guidance method provided in the embodiments of the present application, the beneficial effects that can be achieved by any interactive guidance method provided in the embodiments of the present application can be achieved. Please refer to the previous embodiments for details and will not be repeated here.

[0262] The above is a detailed introduction to an interactive guidance method, device, computer equipment and computer-readable storage medium provided in the embodiments of the present application. Specific examples are used in this article to illustrate the principles and implementation methods of the present application. The description of the above embodiments is only used to help understand the method of the present application and its core idea; at the same time, for technical personnel in this field, based on the ideas of the present application, there will be changes in the specific implementation methods and application scope. In summary, the content of this specification should not be understood as a limitation on the present application.

Claims

1. A live interactive method, characterized in that: Applied to the audience end, the method includes: A live broadcast page of a host account is displayed, the live broadcast page including a target control in a second state; wherein the target control in the second state is used to trigger at least two live broadcast interactive behaviors, the at least two live broadcast interactive behaviors including at least a first live broadcast interactive behavior and a second live broadcast interactive behavior, the first live broadcast interactive behavior is to establish a target relationship with the host account, the second live broadcast interactive behavior is to claim virtual resources, the target control in the second state includes prompt information for prompting to claim the virtual resources, and the target control in the first state is only used to trigger the first live broadcast interactive behavior; In response to a trigger operation on the target control in the second state, a target relationship is established with the anchor account, and virtual resources are obtained; wherein, the target control displays interaction guidance information, and the interaction guidance information is displayed based on an interaction prompt event, and the interaction prompt event is triggered by the anchor object corresponding to the anchor account.

2. The method according to claim 1, characterized in that The method further comprises: In response to the first interactive behavior keyword and the second interactive behavior keyword spoken by the anchor object corresponding to the anchor account, the target control of the second state is displayed on the live broadcast page; wherein, the first interactive behavior keyword corresponds to the first live broadcast interactive behavior, and the second interactive behavior keyword corresponds to the second live broadcast interactive behavior.

3. The method according to claim 2, characterized in that The target control displayed in the second state on the live broadcast page includes: The target control is displayed on the live broadcast page, and prompt information for prompting the user to claim virtual resources and prompt information for prompting the user to establish a target relationship with the anchor account are displayed in turn on the target control.

4. The method according to claim 2, characterized in that The method further comprises: In response to the target control being in the second state for a duration reaching a preset duration, the target control in the second state on the live broadcast page is switched to the target control in the first state for display.

5. The method according to claim 1, wherein The method further comprises: In response to a triggering operation on the target control in the second state, switching the target control in the second state on the live broadcast page to a target control in a third state for display; wherein the target control in the third state includes prompt information for prompting that a target relationship has been established with the anchor account; In response to a triggering operation on the target control in the third state, the target relationship established with the anchor account is canceled.

6. The method according to claim 1, characterized in that The method further comprises: In response to a triggering operation on the target control in the second state, notification information is displayed, where the notification information is used to prompt that a target relationship has been established with the anchor account and that virtual resources have been received.

7. The method according to claim 1, characterized in that The method further comprises: In response to an interactive prompt event triggered by the oral interactive behavior of the anchor object corresponding to the anchor account, the interactive guidance information of the target control is displayed.

8. The method according to claim 1, characterized in that The live broadcast page includes a message interaction area, which is used to display message content corresponding to the target message about other audience terminals completing the target live broadcast interaction behavior. The message content includes an interactive control for triggering the target live broadcast interaction behavior on the audience terminal.

9. A live interactive device, characterized in that: Integrated at the viewer end, the device includes: A first display unit is configured to display a live broadcast page of a host account, the live broadcast page including a target control in a second state; wherein the target control in the second state is configured to trigger at least two live broadcast interactive behaviors, the at least two live broadcast interactive behaviors including at least a first live broadcast interactive behavior and a second live broadcast interactive behavior, the first live broadcast interactive behavior being to establish a target relationship with the host account, the second live broadcast interactive behavior being to claim virtual resources, the target control in the second state including prompt information for claiming virtual resources, and the target control in the first state being used only to trigger the first live broadcast interactive behavior; A guidance display unit is used to establish a target relationship with the anchor account and receive virtual resources in response to a trigger operation on the target control in the second state; wherein the target control displays interactive guidance information, and the interactive guidance information is displayed based on an interactive prompt event, and the interactive prompt event is triggered by the anchor object corresponding to the anchor account.

10. A computer device, characterized in that: It comprises a memory and a processor; the memory stores a computer program, and the processor is used to run the computer program in the memory to execute the live interactive method described in any one of claims 1 to 8.

11. A computer-readable storage medium, characterized in that The computer-readable storage medium is used to store a computer program, and the computer program is loaded by a processor to execute the live interactive method described in any one of claims 1 to 8.

12. A computer program product, characterized in that The computer program product includes computer instructions, which are stored in a computer-readable storage medium. The processor of a computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device executes the live interactive method described in any one of claims 1 to 8.

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