Cboth generation method and device, electronic equipment, medium and program product

Abstract

The embodiment of the invention discloses a copywriting generation method and device, electronic equipment, a medium and a program product. The method comprises the steps that an operation platform obtains target factor data and a target cue word template type corresponding to an operation target, and the target factor data comprises a target data index influencing the operation target and target metadata corresponding to the target data index; then, determining a target cue word based on the target cue word template type and the target factor data; and finally, based on the target cue word, a target copywriting template corresponding to the operation target is generated by using the target large model, and the target copywriting template comprises a target orientation condition corresponding to the target factor data, a target copywriting related to the target orientation condition and a target data placeholder. The target copywriting template is used for generating a target marketing copywriting to be displayed by the merchant end corresponding to the operation target.

Description

Technical Field

[0001] The present invention relates to the field of artificial intelligence technology, and in particular to a method, device, electronic device, medium and program product for generating text. Background Art

[0002] In large-scale model applications, automated data processing and analysis are common requirements, but most solutions still rely on a lot of manual tuning and rule setting, especially in content generation. For example, some e-commerce platforms use large models to generate marketing copy, but they still require manual review and adjustment, resulting in low production efficiency. At the same time, the diversity and freshness of model-generated content remains a problem. The recommended content of many platforms tends to be homogenized, and users are prone to aesthetic fatigue, resulting in a generally low click-through rate for copy. Summary of the invention

[0003] The embodiments of this specification provide a copywriting generation method, device, electronic device, medium and program product, which not only reduces the degree of dependence of the copywriting generation process on manual work, but also improves the automation level and production efficiency of copywriting generation, ensures the consistency and accuracy of the generated target copywriting template with the operation target, makes copywriting generation more flexible and efficient, helps to improve the click-through rate of the copywriting and the marketing effect of the merchant, and meets the diversified needs of the merchant. The above technical solution is as follows:

[0004] In a first aspect, an embodiment of the present specification provides a method for generating a copy, which is applied to an operation platform and includes:

[0005] Obtaining target factor data and target prompt word template type corresponding to the operation target; the target factor data includes target data indicators that affect the operation target and target metadata corresponding to the target data indicators;

[0006] Determine the target prompt word based on the target prompt word template type and the target factor data;

[0007] Based on the above-mentioned target prompt words, the target big model is used to generate a target copy template corresponding to the above-mentioned operation target; the above-mentioned target copy template includes the target orientation conditions corresponding to the above-mentioned target factor data, the target copy related to the above-mentioned target orientation conditions and the above-mentioned target data placeholder; the above-mentioned target copy template is used to generate the target marketing copy to be displayed on the merchant side corresponding to the above-mentioned operation target.

[0008] In a second aspect, the embodiments of this specification provide another copywriting generation method, which is applied to a merchant side, and the method includes:

[0009] After receiving the target access operation input by the merchant, a query is performed in the marketing copy database based on the target merchant identifier carried in the target access operation to obtain the designated copy template corresponding to the merchant end; the marketing copy database includes target copy templates corresponding to multiple operation targets; the target copy template is obtained based on the copy generation method provided in the first aspect;

[0010] Based on the target factor data in the specified copy template, query the target related data corresponding to the merchant end;

[0011] Determine the target targeting matching result corresponding to the merchant end based on the target-related data and the target targeting conditions in the specified copy template;

[0012] Based on the above target-oriented matching results, the above target-related data and the above designated copy template, the target marketing copy corresponding to the above merchant side is determined and displayed.

[0013] In a third aspect, an embodiment of the present specification provides a copywriting generation device, which is applied to an operation platform, and includes:

[0014] An acquisition module, used to acquire target factor data and target prompt word template type corresponding to the operation target; the target factor data includes target data indicators that affect the operation target and target metadata corresponding to the target data indicators;

[0015] A prompt word determination module, used to determine the target prompt word based on the target prompt word template type and the target factor data;

[0016] The copy template generation module is used to generate a target copy template corresponding to the above-mentioned operation target based on the above-mentioned target prompt words and using the target big model; the above-mentioned target copy template includes the target copy corresponding to the above-mentioned target factor data, target data placeholders, and target orientation conditions; the above-mentioned target copy template is used to generate the target marketing copy to be displayed on the merchant side corresponding to the above-mentioned operation target.

[0017] In a fourth aspect, the embodiments of this specification provide another copywriting generation device, which is applied to a merchant side, and includes:

[0018] A copy template query module, which is used to query the marketing copy database based on the target merchant identifier carried in the target access operation after receiving the target access operation input by the merchant, and obtain the designated copy template corresponding to the merchant end; the marketing copy database includes target copy templates corresponding to each of a plurality of operation targets; the target copy template is obtained based on the copy generation method according to any one of claims 1 to 10;

[0019] A related data query module, used to query the target related data corresponding to the above merchant end based on the target factor data in the above specified copy template;

[0020] A targeting matching module, used to match the target-related data with the target targeting conditions in the specified copy template to obtain the target targeting matching result corresponding to the merchant end;

[0021] A marketing copy determination module, used to determine the target marketing copy corresponding to the merchant end based on the target directional matching result, the target-related data and the specified copy template;

[0022] A display module is used to display the above target marketing copy.

[0023] In a fifth aspect, an embodiment of this specification provides an electronic device, including: a processor and a memory;

[0024] The processor is connected to the memory;

[0025] The above-mentioned memory is used to store executable program code;

[0026] The processor runs a program corresponding to the executable program code by reading the executable program code stored in the memory, so as to execute the method provided in the first aspect or the second aspect of the embodiment of this specification.

[0027] In a sixth aspect, an embodiment of the present specification provides a computer storage medium, wherein the computer storage medium stores a plurality of instructions, wherein the instructions are suitable for being loaded by a processor and executing the method provided in the first aspect or the second aspect of the embodiment of the present specification.

[0028] In a seventh aspect, an embodiment of the present specification provides a computer program product comprising instructions, which, when executed on a computer or a processor, enables the computer or the processor to execute the text generation method provided in the first aspect or the second aspect of the embodiment of the present specification.

[0029] In the embodiments of this specification, on the one hand, by accurately acquiring the target factor data and prompt word template types required for the operation target, a clear direction and basis are provided for the subsequent copywriting generation, which helps to reduce manual intervention, improve the degree of automation of copywriting generation, and ensure that the generated copywriting is highly consistent with the operation target; at the same time, the comprehensiveness and accuracy of the target factor data are the key to ensuring the quality of copywriting generation. By including the target factor data indicators and their corresponding metadata, the target big model can more deeply understand the essential needs of the operation target and provide strong support for the generation of high-quality copywriting; on the other hand, by combining the target prompt word template type and the target factor data, the target prompt words related to the generation of the target copywriting template can be intelligently generated, that is, the expert experience is precipitated into the corresponding prompt words, which not only improves the efficiency of copywriting generation, but also It also ensures the diversity and freshness of the copy generated by the target big model, which helps to attract the attention of users (merchants); on the other hand, the target big model is used to automatically generate target copy templates that are highly matched with operational goals. This not only reduces the degree of dependence on manual labor in the copy generation process, but also improves the automation level and production efficiency of copy generation, ensuring the consistency and accuracy of the generated target copy templates with operational goals; at the same time, through the structured design of the target copy template, that is, including the target orientation conditions corresponding to the target factor data, the target copy related to the target orientation conditions, and the target data placeholder, not only does the copy generation become more flexible and efficient, but it can also generate personalized target marketing copy according to different operational goals and the corresponding data indicators of the merchant, which helps to improve the click-through rate of the copy and the marketing effect of the merchant, and meet the diverse needs of the merchant. BRIEF DESCRIPTION OF THE DRAWINGS

[0030] In order to more clearly illustrate the technical solutions in the embodiments of this specification, the drawings required for use in the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of this specification. For ordinary technicians in this field, other drawings can be obtained based on these drawings without creative work.

[0031] Figure 1 A schematic diagram of the architecture of a copywriting generation system provided as an exemplary embodiment of this specification;

[0032] Figure 2 A flowchart of a method for generating a copy provided as an exemplary embodiment of this specification;

[0033] Figure 3 A flowchart of another copywriting generation method provided as an exemplary embodiment of this specification;

[0034] Figure 4 A flowchart of another copywriting generation method provided as an exemplary embodiment of this specification;

[0035] Figure 5 A flowchart of another copywriting generation method provided as an exemplary embodiment of this specification;

[0036] Figure 6 A schematic diagram of the structure of a copywriting generation device provided as an exemplary embodiment of this specification;

[0037] Figure 7 A schematic diagram of the structure of another copywriting generation device provided as an exemplary embodiment of this specification;

[0038] Figure 8 The present invention is a schematic diagram of the structure of an electronic device provided by an exemplary embodiment of the present invention. DETAILED DESCRIPTION

[0039] The technical solutions in the embodiments of this specification will be described clearly and completely below in conjunction with the drawings in the embodiments of this specification.

[0040] The terms "first", "second", "third", etc. in this specification and claims and the above drawings are used to distinguish different objects, rather than to describe a specific order. In addition, the terms "including" and "having" and any variations thereof are intended to cover non-exclusive inclusions. For example, a process, method, system, product or device that includes a series of steps or units is not limited to the listed steps or units, but may optionally include steps or units that are not listed, or may optionally include other steps or units inherent to these processes, methods, products or devices.

[0041] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data used for analysis, stored data, displayed data, etc.) and signals involved in the embodiments of this specification are all authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with relevant laws, regulations and standards of relevant countries and regions. For example, the target-related data, target merchant identification, etc. involved in this specification are all obtained with full authorization.

[0042] Please refer to the following Figure 1 , Figure 1 The following is a schematic diagram of the architecture of a copywriting generation system provided by an exemplary embodiment of this specification. Figure 1 As shown, the copywriting generation system may include: a merchant terminal 110 and an operation platform 120. Among them:

[0043] The merchant terminal 110 may be a terminal corresponding to a merchant that has opened a corresponding online store on the open platform. A merchant operation platform may be set up in the merchant terminal 110 to enable the merchant to operate the store online and display personalized marketing copy to the merchant. The merchant terminal 110 may establish a data relationship with the network, and establish a data connection relationship with the operation platform 120 through the network, such as sending a target access operation, a copy generation instruction, receiving a designated copy template or a target marketing copy corresponding to the merchant terminal 110, etc. Among them, the merchant terminal 110 may be, but is not limited to, a mobile phone, a tablet computer, a laptop computer or a server corresponding to the transaction platform installed with the merchant operation platform.

[0044] Optionally, after receiving the target access operation input by the merchant, the merchant end 110 can first query the marketing copy database based on the target merchant identifier carried by the above target access operation to obtain the designated copy template corresponding to the above merchant end 110, and the marketing copy database includes target copy templates corresponding to multiple operation targets; then, based on the target factor data in the above designated copy template, query the target-related data corresponding to the above merchant end 110; and, based on the above target-related data and the target orientation conditions in the above designated copy template, determine the target orientation matching result corresponding to the above merchant end 110; finally, based on the above target orientation matching result, the above target-related data and the above designated copy template, determine and display the target marketing copy corresponding to the above merchant end 110.

[0045] The operation platform 120 can be a system used by operators to manage the operation of each merchant store on the development platform and promote marketing activities to merchants. It can provide an interface for operators to easily view and modify the content automatically generated by the system, and also support the push of customized information to specific merchant groups, which can specifically include one or more terminals or servers. At the same time, the operation platform 120 can provide a variety of copywriting related services, specifically, first obtain the target factor data and target prompt word template type corresponding to the operation target, the target factor data includes the target data indicators that affect the above operation target and the target metadata corresponding to the above target data indicators; then, determine the target prompt word based on the above target prompt word template type and the above target factor data; finally, based on the above target prompt word, use the target large model to generate the target copy template corresponding to the above operation target, the target copy template includes the target orientation conditions corresponding to the above target factor data, the target copy related to the above target orientation conditions and the above target data placeholder, and the target copy template is used to generate the target marketing copy to be displayed by the merchant end corresponding to the above operation target. The operation platform 120 can also output the above target copy template or target marketing copy to the merchant end 110, etc. The server can be, but is not limited to, a hardware server, a virtual server, a cloud server, etc.

[0046] The network may be a medium that provides a communication link between the merchant end 110 and the operation platform 120, or may be the Internet including network equipment and transmission media, but is not limited thereto. The transmission medium may be a wired link, such as but not limited to coaxial cable, optical fiber, and digital subscriber line (DSL), or a wireless link, such as but not limited to wireless fidelity (WIFI), Bluetooth, and mobile device network.

[0047] Understandably, Figure 1 The number of merchant terminals 110 and operation platforms 120 in the copywriting generation system shown is only an example. In a specific implementation, the copywriting generation system may include any number of merchant terminals 110 and operation platforms 120. This embodiment of the specification does not specifically limit this. For example, but not limited to, the merchant terminal 110 may be a merchant terminal cluster composed of multiple merchant terminals, and the operation platform 120 may be an operation terminal cluster composed of multiple operation terminals.

[0048] Next, combine Figure 1 , taking the operation platform executing copy generation as an example, the copy generation method provided by the embodiment of this specification is introduced. For details, please refer to Figure 2 , which is a flowchart of a method for generating a copy provided by an exemplary embodiment of this specification. Figure 2 As shown, the copywriting generation method includes the following steps:

[0049] S202, obtaining target factor data and target prompt word template type corresponding to the operation target.

[0050] Specifically, the above-mentioned operation target refers to the operation activities that merchants are expected to participate in within a specific period, such as but not limited to activities such as creating coupon promotions, adding user pop-ups to guide users to view data, etc. The above-mentioned target factor data may include but is not limited to target data indicators that affect the operation target and target metadata corresponding to the target data indicators, that is, a collection of a series of key data indicators and related information that affect the realization of the operation target. The above-mentioned target data indicators are used to describe the behavioral characteristics or business status of merchants related to the operation target, such as but not limited to "monthly active users", "quarterly sales growth rate", "average cost per order", "month-on-month increase in the number of users who receive merchant coupons in the past 7 days", etc. The above-mentioned target metadata refers to additional information associated with the target data indicator, which is used to explain the source, calculation method, historical performance, query parameters, etc. of the target data indicator, such as but not limited to the statistical period, calculation formula, historical trend chart, processor, query identifier, etc. of the target data indicator.

[0051] Optionally, when the operator wants to promote a certain operation activity or operation strategy to the merchants, he can first select the relevant target data factors and appropriate prompt word template types in the operation platform according to his operation goals, so as to request the target big model to produce the corresponding target copy template. That is, the operation platform can obtain the target factor data selected by the operator from the factor library based on the operation goals and the target prompt word template type selected by the operator from multiple prompt word template types based on the operation goals. The above-mentioned factor library includes multiple data indicators that affect the operation and metadata corresponding to the data indicators, that is, the factor library includes multiple factor data. The number of target factor data corresponding to the above-mentioned operation goals can be one or more, which can be specifically determined by the operator according to the operation goals, and the embodiments of this specification are not limited to this.

[0052] Since data indicators are multi-dimensional, such as traffic indicators have date dimensions: 1 day, 7 days, 30 days, user type dimensions: new customers, repeat customers, old customers, vertical tools: coupons, membership cards, venue promotions, etc., and it is difficult for the big model to understand the specific and accurate meaning of a data indicator. Therefore, in order to ensure the quality of the target big model generating the target copy template, the data indicator metadata is managed in a standard manner. The embodiment of this specification will abstract the polymorphic data source into data factors based on the merchant data center data indicators, merchant archive information, and merchant action library data, that is, the data indicators corresponding to the heterogeneous original data on the merchant side (such as but not limited to merchant attributes, merchant behavior, merchant population, user behavior, etc.) are reduced in dimension, and a data indicator is split into factors of multiple dimensions to form a factor library that can be uniformly managed, providing rich and convincing data support for the target big model to generate the target copy template.

[0053] The above factor data can be a data indicator of a smaller granularity, which can be defined as, but not limited to: factor data = data indicator + statistical period (day, week, month) + processor + query parameter. The above processor can be, but not limited to, a month-on-month processor, an industry month-on-month average processor, etc., or other types of processors, which are not limited in the embodiments of this specification.

[0054] For each merchant end, a corresponding factor instance may be pre-configured, but is not limited to, and the above factor instance may be configured through the merchant identifier and the data factor, that is, the unique data factor can be found through the merchant identifier. The above merchant identifier may be a unique merchant identification code obtained by the merchant after entering the development platform, such as but not limited to pid, or may be a unique identifier of an application created by the merchant on the development platform, such as appid, which is not limited in the embodiments of this specification.

[0055] The above multiple prompt word template types may include but are not limited to falling warning type and opportunity insight type. The falling warning type is applicable to the case of falling data indicators, so that merchants have a sense of loss and guide them to do something to make up for the loss. The opportunity insight type is applicable to the case of rising data indicators, so that merchants have a sense of achievement and guide them to do something to seize the opportunity. The above different prompt word template types have different corresponding prompt word template styles, and the corresponding marketing copy examples in the prompt word templates are also different.

[0056] In the embodiments of the present specification, on the one hand, when the operation personnel want to promote marketing activities to the merchant side, the operation personnel do not need to spend a lot of time looking for the corresponding data source and summarizing data indicators based on operation experience. They can use a pre-created high-quality factor library as the information source, and efficiently and accurately find the corresponding target data factors for associated configuration according to their operation goals. This not only reduces the labor cost required in the copy generation process and improves efficiency, but also provides the target big model with more accurate and rich target prompt words to improve the accuracy of copy generation and ensure the consistency of the target copy template generated by the target big model with the operation goals; on the other hand, by pre-configuring multiple prompt word template types on the operation platform for operation personnel to choose from, the time required for editing prompt words in the process of using the target big model to configure the copy template when promoting operation activities is reduced, which reduces the dependence on the operation expert's operation experience to a certain extent, improves the diversity of prompt words, and thereby improves the diversity of copy templates generated by the target big model.

[0057] Please continue to refer to Figure 2 ,like Figure 2 As shown, in the above S202, after obtaining the target factor data and target prompt word template type corresponding to the operation target, the copywriting generation method may also include but is not limited to:

[0058] S204: Determine the target prompt word based on the target prompt word template type and the target factor data.

[0059] Specifically, the target prompt words are used to guide the target large model to generate a specific target copy template. The target prompt words may include, but are not limited to, one or more target marketing copy examples, target operation actions corresponding to the operation target, target factor data corresponding to the operation target selected by the operator from the factor library, and the main content of the target prompt words. The main content of the target prompt words may include, but are not limited to, target role setting description text for the target large model related to the operation target and the target operation action (for example, you are an operator of an e-commerce platform, and the goal is to attract merchants to do the "create coupon-new" operation action by writing attractive copy to promote merchants to "create coupons") and target task requirements description text. The target marketing copy examples refer to marketing text content templates or instances corresponding to the target prompt word template type carefully designed to achieve the operation target, which are used to provide references for the target large model to generate copy templates and guide the target large model to generate better marketing copy. In order to avoid the problem that too many marketing copy examples lead to excessive consumption of computing resources of the target large model and affect the copy generation speed, the target marketing copy examples in the target prompt words can be set to be less than or equal to the target value (for example, but not limited to 2, 3, etc.). The above target operation actions are the operation actions that the operation target hopes the merchant will perform, such as "create a coupon" and so on.

[0060] In some possible embodiments, the above S204, the implementation process of determining the target prompt word based on the target prompt word template type and the target factor data may include but is not limited to: first determining the target prompt word template corresponding to the operation target based on the target prompt word template type; then, updating the target prompt word template based on the target factor data, for example but not limited to replacing the template factor data in the target prompt word template based on the target factor data, or directly splicing and merging the target factor data with the target prompt word template, etc., to obtain the target prompt word.

[0061] Optionally, the implementation process of determining the target prompt word template corresponding to the operation target based on the target prompt word template type may include, but is not limited to: first, obtaining a corresponding target marketing copy example based on the target prompt word template type. For example, but not limited to, a database of the operation platform may pre-store marketing copy examples corresponding to a plurality of prompt word template types. After the operation personnel determine the target prompt word template type to be used for the operation target in the operation platform, they may, but are not limited to, query the database based on the target prompt word template type to obtain the corresponding target marketing copy example. The target marketing copy example may also be obtained by the operation personnel inputting based on the target prompt word template type, which is not limited in the embodiments of this specification; and obtaining the operation target. The corresponding target operation action, the above target operation action can be obtained by manual input by the operation personnel based on the operation target, but is not limited to, or can be obtained by the operation personnel from multiple operation actions displayed on the operation platform based on the operation target. This embodiment of the specification does not limit this. Then, based on the target operation action and the target marketing copy example, the target prompt word template corresponding to the operation target is determined. For example, but not limited to, the initial operation action and the initial marketing copy example in the initial prompt word template can be directly updated based on the target operation action and the target marketing copy example to obtain the target prompt word template. It can also be directly based on the target operation action and the target marketing copy example. The target prompt word template is generated using the target big model, etc. This embodiment of the specification does not limit this. The above initial prompt word template is a pre-set prompt word template, which is used to provide a reference for the prompt word input of the target big model, ensuring the generation speed and effect of the prompt words used when generating the copy using the target big model.

[0062] For example, when the target prompt word template type is "fall warning type", the corresponding target marketing copy examples may be, but are not limited to:

[0063] {

[0064] "Marketing copy":"In the past 7 days, the number of merchant vouchers received has dropped by <span style＝"color:red；font-weight:bold；"> {DF20241011000000100772}% ,need to be optimized! ",

[0065] "Targeting Condition":{

[0066] "Month-on-month comparison of merchant voucher collection in the past 7 days":{

[0067] "Data indicator":"DF20241011000000100772",

[0068] "Directional Condition":"DF20241011000000100772<-10"

[0069] }

[0070] }

[0071] };

[0072] in," <span style＝"color:red；font-weight:bold；"> {DF20241011000000100772}% " is the target data placeholder, and "DF20241011000000100772" is the target data indicator identifier.

[0073] Optionally, the database of the operation platform pre-stores prompt word templates corresponding to a plurality of prompt word template types. After the operation personnel determine the target prompt word template type to be used for the operation target in the operation platform, they can, but are not limited to, query the database based on the target prompt word template type to obtain the corresponding target prompt word template. The above prompt word template can be, but is not limited to, obtained by a series of rules formulated based on the experience of operation experts, and is used to guide the target large model to generate a specific type of copy.

[0074] In some possible embodiments, the above S204, the implementation process of determining the target prompt word based on the target prompt word template type and the target factor data may include but is not limited to: first obtaining the target operation action corresponding to the operation target, and then determining the target prompt word main content based on the target operation action corresponding to the operation target and determining the marketing copy example based on the target prompt word template type, and then synthesizing the target prompt word main content, the target marketing copy example and the target factor data to obtain the target prompt word.

[0075] S206, based on the target prompt word, use the target big model to generate a target copy template corresponding to the operation target, the target copy template includes the target orientation condition corresponding to the target factor data, the target copy related to the target orientation condition and the target data placeholder, the target copy template is used to generate the target marketing copy to be displayed on the merchant side corresponding to the operation target.

[0076] Specifically, after obtaining the target prompt word, the target prompt word can be input into the pre-trained target large model. The target large model can automatically and creatively generate a target copy template that meets the operational objectives and has accurate content based on the input target prompt word and combined with its learned extensive knowledge and language generation capabilities. This process not only improves the efficiency of copy generation, but also ensures the pertinence and attractiveness of the copy, which helps to achieve better operational results. The above-mentioned target large model refers to an artificial intelligence model with a large number of parameters (such as hundreds of millions, billions or even more) that can handle complex natural language understanding and generation tasks. The above-mentioned marketing copy is a text or visual element used in marketing activities to attract the attention of users (such as merchants) and prompt them to take action.

[0077] Optionally, after the target prompt words are input into the target big model, the target big model can be, but is not limited to, first learned and updated based on the target prompt word main content and target marketing copy examples in the target prompt words to obtain target model parameters that are more suitable for the operation goals corresponding to the target prompt words, and then generate corresponding target orientation conditions and target copy and target data placeholders related to the target orientation conditions based on the updated target model parameters, the target prompt word main content and the target factor data, and combine the target orientation conditions, target copy and target data placeholders to obtain a target copy template corresponding to the operation goals.

[0078] In the embodiments of this specification, on the one hand, by accurately acquiring the target factor data and prompt word template types required for the operation target, a clear direction and basis are provided for the subsequent copywriting generation, which helps to reduce manual intervention, improve the degree of automation of copywriting generation, and ensure that the generated copywriting is highly consistent with the operation target; at the same time, the comprehensiveness and accuracy of the target factor data are the key to ensuring the quality of copywriting generation. By including the target factor data indicators and their corresponding metadata, the target big model can more deeply understand the essential needs of the operation target and provide strong support for the generation of high-quality copywriting; on the other hand, by combining the target prompt word template type and the target factor data, the target prompt words related to the generation of the target copywriting template can be intelligently generated, that is, the expert experience is precipitated into the corresponding prompt words, which not only improves the efficiency of copywriting generation, but also It also ensures the diversity and freshness of the copy generated by the target big model, which helps to attract the attention of users (merchants); on the other hand, the target big model is used to automatically generate target copy templates that are highly matched with operational goals. This not only reduces the degree of dependence on manual labor in the copy generation process, but also improves the automation level and production efficiency of copy generation, ensuring the consistency and accuracy of the generated target copy templates with operational goals; at the same time, through the structured design of the target copy template, that is, including the target orientation conditions corresponding to the target factor data, the target copy related to the target orientation conditions, and the target data placeholder, not only does the copy generation become more flexible and efficient, but it can also generate personalized target marketing copy according to different operational goals and the corresponding data indicators of the merchant, which helps to improve the click-through rate of the copy and the marketing effect of the merchant, and meet the diverse needs of the merchant.

[0079] In some possible embodiments, the target prompt word includes multiple target factor data. After obtaining the target prompt word corresponding to the operation target, the target big model can also be used to generate the copy templates corresponding to the multiple target factor data based on the target prompt word; then, the target copy template corresponding to the operation target is determined based on the copy templates corresponding to the multiple target factor data. The target copy template can be a copy template that the operator selects from the copy templates corresponding to the multiple target factor data to be promoted and used, or the target big model can be used to directly evaluate the quality of the copy templates corresponding to the multiple target factor data, and the copy template with the highest quality evaluation result is selected. This embodiment of the specification does not limit this. Since the quality evaluation of the copy generation class is relatively complex and subjective, in the face of the audit pressure of automatically producing a large number of copy templates every day, this description embodiment can also adopt the method of first machine review and then human review, that is, first use the target big model to evaluate the quality of the copy templates corresponding to the multiple target factor data, and then the operator will review and select based on the quality evaluation results of the target big model, thereby saving labor costs and improving the efficiency and accuracy of the copy template review.

[0080] The implementation process of using the target macro model to perform quality assessment on the copy templates corresponding to each of the multiple target factor data may include, but is not limited to, inputting the quality assessment prompt words and the copy templates corresponding to each of the multiple target factor data into the target macro model, and outputting the quality assessment results corresponding to each of the multiple copy templates. The above-mentioned quality assessment prompt words may include, but are not limited to, role setting information, task requirement information, and quality assessment examples. The above-mentioned task requirement information may include, but is not limited to, multiple quality assessment dimensions, such as, but not limited to, logic (whether the copy is logically clear and has no obvious logical errors), relevance (whether the copy is closely related to the business data status or potential improvement points of the merchant), credibility (whether the data or indicators used in the copy are reliable and whether the source is credible), clarity (whether the copy is clearly expressed and easy to understand), persuasiveness (whether the copy has a sense of urgency and appeal, and whether it can effectively attract merchants to click), etc. The above-mentioned quality assessment examples are used to provide a reference for the target macro model to generate quality assessment results, guide the target macro model to generate more accurate and effective quality assessment results, and may include, but are not limited to, the quality assessment results of the sample copy and its corresponding dimensions, the overall quality assessment results, and the reasons for the assessment. The above-mentioned quality assessment result may be a quality assessment score or an assessed quality level, which is not limited in the embodiments of this specification.

[0081] After the operator selects a copy template from the copy templates corresponding to multiple target factor data, if it is found that the directional threshold in the directional condition of the copy template is too large or too small, the operator can also review and modify the directional threshold in the directional condition of the copy template based on its operating experience, and finally obtain the target copy template corresponding to the operating target. In other words, although most of the content of the target copy template is generated by the target large model, in order to ensure accuracy, legality and sensitivity, all generated content can be subject to at least one round of manual review, which reduces the cost of manual review while also ensuring the effectiveness and diversity of copy generation.

[0082] Please refer to the following Figure 3 , which is a flow chart of another copywriting generation method provided by an exemplary embodiment of this specification. Figure 3 As shown, taking the operation platform executing copy generation as an example, the copy generation method includes the following steps:

[0083] S302: Obtaining target factor data and target prompt word template type corresponding to the operation target

[0084] Specifically, the above S302 is consistent with S202 and will not be repeated here.

[0085] S304: Determine the target prompt word based on the target prompt word template type and the target factor data.

[0086] Specifically, the above S304 is consistent with S204 and will not be repeated here.

[0087] S306, based on the target prompt word, use the target big model to generate a target copy template corresponding to the operation target, the target copy template includes the target orientation condition corresponding to the target factor data, the target copy related to the target orientation condition and the target data placeholder, the target copy template is used to generate the target marketing copy to be displayed on the merchant side corresponding to the operation target.

[0088] Specifically, the above S306 is consistent with S206 and will not be repeated here.

[0089] S308, saving the target copy template in the marketing copy database.

[0090] Specifically, after obtaining the target copy template corresponding to the operation target, the target copy template can be directly stored in the marketing copy database. The marketing copy database includes target copy templates corresponding to multiple operation targets.

[0091] Optionally, since different operational objectives may promote different merchant ends, and in order to realize personalized marketing copy generation for different merchant ends, the target copy template corresponding to the above operational objective can be associated with the merchant end identifier or the corresponding merchant type identifier corresponding to the operational objective and stored in the marketing copy database, so that subsequent merchants can find the customized copy template (target copy template) corresponding to the merchant in the marketing copy database after visiting the merchant end.

[0092] In some possible embodiments, in the above S308, before the target copy template is saved in the marketing copy database, the copy generation method may also include but is not limited to: first obtaining the corresponding target copy template review result based on the target copy template; then, when the target copy template review result indicates that the target copy template has passed the review, it means that the target copy template is accurate, legal and valid, and the above S308 can be directly executed; when the target copy template review result includes the target copy template modification information, it means that the target copy template needs to be modified, and then the target copy template can be updated based on the target copy template modification information, and then the above S308 can be executed. The method for obtaining the above target copy template review result is similar to the method for obtaining the above quality assessment result, which will not be repeated here. The above target copy template modification information may include but is not limited to the target parameters that need to be modified in the target copy template and the corresponding target parameter modification values. The above target parameters may include but are not limited to the target orientation condition threshold corresponding to the target orientation condition, the target copy related to the target orientation condition and other parameters.

[0093] S310, after receiving the target access operation from the merchant side, query the marketing copy database based on the target merchant identifier carried in the target access operation to obtain the designated copy template corresponding to the merchant side.

[0094] Specifically, the target access operation may be, but is not limited to, an operation for opening or accessing the merchant version software corresponding to the merchant side, and the specified copy template is a target copy template in the marketing copy database that needs to promote the operation target to the merchant side. The target merchant identifier may be a unique merchant identification code obtained by the merchant after entering the development platform, such as, but not limited to, pid, or a unique identifier of an application created by the merchant on the development platform, such as appid, which is not limited in this embodiment of the specification.

[0095] S312, returning the designated copy template to the merchant side, so that the merchant side generates and displays the corresponding target marketing copy based on the designated copy template.

[0096] Specifically, after the operation platform queries the designated copy template corresponding to the merchant side, it can directly return the designated copy template to the merchant side through the network, so that the merchant side can efficiently and accurately generate and display the target marketing copy corresponding to the operation goal based on the designated copy template. The designated copy template not only ensures the pertinence of the target marketing copy generated and displayed by the merchant side, but also provides a template reference for the merchant side to generate the target marketing copy, thereby improving the efficiency of the merchant side in generating and displaying the target marketing copy.

[0097] Please refer to the following Figure 4 , which is a flow chart of another copywriting generation method provided by an exemplary embodiment of this specification. Figure 4 As shown, taking the operation platform executing copy generation as an example, the copy generation method includes the following steps:

[0098] S402: Obtaining target factor data and target prompt word template type corresponding to the operation target

[0099] Specifically, the above S402 is consistent with S202 and will not be repeated here.

[0100] S404: Determine the target prompt word based on the target prompt word template type and the target factor data.

[0101] Specifically, the above S404 is consistent with S204 and will not be repeated here.

[0102] S406, based on the target prompt word, use the target big model to generate a target copy template corresponding to the operation target, the target copy template includes the target orientation condition corresponding to the target factor data, the target copy related to the target orientation condition and the target data placeholder, the target copy template is used to generate the target marketing copy to be displayed on the merchant side corresponding to the operation target.

[0103] Specifically, the above S406 is consistent with S206 and will not be repeated here.

[0104] S408, saving the target copy template in the marketing copy database.

[0105] Specifically, the above S408 is consistent with S308 and will not be repeated here.

[0106] S410, after receiving the target access operation from the merchant side, query the marketing copy database based on the target merchant identifier carried in the target access operation to obtain the designated copy template corresponding to the merchant side.

[0107] Specifically, the above S410 is consistent with S310 and will not be repeated here.

[0108] S412, querying the corresponding target-related data on the merchant side based on the target factor data in the specified copy template.

[0109] Specifically, after obtaining the designated copy template corresponding to the merchant side, the operation platform can also query the merchant database based on the target factor data in the designated copy template to obtain the corresponding target-related data. The above-mentioned merchant database may include, but is not limited to, the basic information and related materials provided by the merchant when registering in the development platform or system, as well as merchant data such as merchant business data and what business life cycle it is in. The above-mentioned target-related data may include, but is not limited to, the target factor data value of the merchant side corresponding to the target factor data. For example, when the target factor data is "the number of users who have received merchant coupons in the past 30 days compared with the previous month", the corresponding target-related data can be the month-on-month value of the number of users who have received merchant coupons during the past 30 days of operation on the merchant side.

[0110] S414, matching the target-related data with the target targeting conditions in the specified copy template to obtain the target targeting matching result corresponding to the merchant end.

[0111] Specifically, after obtaining the target-related data from the merchant side, the operation platform can match it with the target orientation conditions in the specified copy template, that is, determine whether the target-related data from the merchant side meets the target orientation conditions in its specified copy template, and obtain the corresponding target orientation matching result.

[0112] S416, determining the target marketing copy corresponding to the merchant end based on the target directional matching result, target related data and the specified copy template.

[0113] Specifically, after obtaining the target-oriented matching result corresponding to the merchant side, the target-related data and the specified copy template can be directly spliced ​​based on the target-oriented matching result to obtain the target marketing copy corresponding to the merchant side, or the target-oriented matching result, the target-related data and the specified copy template can be directly input into the target big model, and the target big model will generate the target marketing copy corresponding to the merchant side. The embodiments of this specification do not limit this.

[0114] In the embodiments of the present specification, the target big model is allowed to pre-generate a target copy template containing a specific format (such as target targeting conditions corresponding to target factor data, target copy related to the target targeting conditions, and target data placeholders). In actual application, the merchant's data is dynamically filled into the corresponding target marketing copy according to the specific merchant's target-related data and the corresponding target targeting matching results. That is, the big model is combined to generate copy and the dynamic data filling mechanism, which solves the problem of balancing between one thousand faces for one thousand people and ten thousand faces for one thousand people. It not only retains the high click-through rate advantage brought by one thousand faces for one thousand people, but also overcomes the disadvantage of large review volume, thereby realizing efficient and personalized copy generation recommendation services.

[0115] In some possible embodiments, the above S416, the implementation process of determining the target marketing copy corresponding to the merchant side based on the target-oriented matching result, target-related data and the specified copy template may include but is not limited to: when the target-oriented matching result is that the target-related data meets the target-oriented conditions in the specified copy template, it means that the merchant side is suitable for directly using the copy in the specified copy template for promotion and use, then the target data placeholder in the specified copy template can be directly filled based on the target-related data to obtain the target marketing copy corresponding to the merchant side.

[0116] Optionally, when the target-oriented matching result is that the target-related data does not meet the target-oriented conditions in the specified copy template, it means that the merchant is not currently suitable for directly using the copy in the specified copy template for promotion, and then the corresponding relevant marketing copy of the merchant can be obtained based on the target-related data and the specified copy template. The above-mentioned relevant marketing copy can be obtained by filling in the data placeholder in the pre-set guaranteed marketing copy template associated with the specified copy template based on the target-related data, but is not limited to.

[0117] For example, when the target-related copy in the specified copy template is: "The number of users who redeemed merchant vouchers in the past 30 days has decreased month-on-month. <span style＝'color:red；font-weight:bold；'> {DF20241011000000100785}% , optimize coupons to attract repeat customers. ", when the target targeting condition is "the number of users who redeemed merchant coupons in the past 30 days is <-15% month-on-month", if the corresponding target-related data on the merchant side, that is, the number of users who redeemed merchant coupons in the past 30 days is -20% month-on-month, it can be determined that the target-related data on the merchant side meets the target targeting condition, and the target-related data "-20%" can be directly used to replace the target data placeholder " <span style＝'color:red；font-weight:bold；'> {DF20241011000000100785}% ", and obtain the corresponding target marketing copy of the merchant side, "The number of users who have redeemed merchant coupons in the past 30 days has decreased by 20% month-on-month. Optimize coupons to attract repeat customers."; If the corresponding target-related data of the merchant side, that is, the number of users who have redeemed merchant coupons in the past 30 days has increased by 10% month-on-month, it can be determined that the target-related data of the merchant side does not meet the target orientation conditions, and the target-related data "10%" can be directly used to replace the data placeholder in the guaranteed marketing copy template associated with the above-mentioned specified copy template, and obtain the corresponding relevant marketing copy of the merchant side, "The number of users who have redeemed merchant coupons in the past 30 days has increased by 10% month-on-month. I hope it will continue to be maintained.".

[0118] S418, returning the target marketing copy to the merchant side so that the merchant side displays the target marketing copy.

[0119] Specifically, after determining the target marketing copy corresponding to the merchant side, the operation platform can directly return the target marketing copy to the merchant side through the network, so that the merchant side can display the target marketing copy in time, attract merchants to perform target operation actions corresponding to the operation goals, and improve the click rate and completion rate of operation tasks.

[0120] Please refer to the following Figure 5 , which is a flow chart of another copywriting generation method provided by an exemplary embodiment of this specification. Figure 5 As shown, taking the merchant side executing copywriting generation as an example, the copywriting generation method includes the following steps:

[0121] S502, after receiving the target access operation input by the merchant, query the marketing copy database based on the target merchant identifier carried in the target access operation to obtain the designated copy template corresponding to the merchant end.

[0122] Specifically, the marketing copy database includes target copy templates corresponding to multiple operation targets. The target copy templates can be based on but are not limited to Figure 2 or Figure 3 or Figure 4 After receiving the target access operation input by the merchant for the development platform or merchant version software corresponding to the merchant, the merchant side can query the marketing copy database based on the target merchant identifier carried by the target access operation to obtain the designated copy template corresponding to the merchant side. The specific implementation process of the above query is similar to the above S310 and will not be repeated here.

[0123] S504, querying the corresponding target-related data on the merchant side based on the target factor data in the specified copy template.

[0124] Specifically, the implementation process of the above S504 is similar to the above S412, and will not be repeated here.

[0125] S506, determining the target targeting matching result corresponding to the merchant end based on the target related data and the target targeting conditions in the specified copy template.

[0126] Specifically, the implementation process of the above S506 is similar to the above S414, and will not be repeated here.

[0127] S508, determining and displaying the corresponding target marketing copy on the merchant side based on the target-oriented matching result, target-related data and the specified copy template.

[0128] Specifically, the implementation process of the above S508 is similar to the above S416, and will not be repeated here.

[0129] Please refer to the following Figure 6 , Figure 6 The structure diagram of a copywriting generation device provided by an exemplary embodiment of this specification is shown in FIG. The copywriting generation device is applied to an operation platform, such as Figure 6 As shown, the copywriting generating device 600 includes:

[0130] The acquisition module 610 is used to acquire target factor data and target prompt word template type corresponding to the operation target; the target factor data includes target data indicators that affect the operation target and target metadata corresponding to the target data indicators;

[0131] A prompt word determination module 620, configured to determine a target prompt word based on the target prompt word template type and the target factor data;

[0132] The copy template generation module 630 is used to generate a target copy template corresponding to the above-mentioned operation target based on the above-mentioned target prompt words and using the target big model; the above-mentioned target copy template includes the target orientation conditions corresponding to the above-mentioned target factor data, the target copy related to the above-mentioned target orientation conditions and the above-mentioned target data placeholder; the above-mentioned target copy template is used to generate the target marketing copy to be displayed on the merchant side corresponding to the above-mentioned operation target.

[0133] In a possible implementation, the acquisition module 610 is specifically used to:

[0134] Obtain target factor data selected by the operation personnel from a factor library based on the operation objectives; the factor library includes multiple data indicators that affect the operation and metadata corresponding to the data indicators; obtain the target prompt word template type selected by the operation personnel from multiple prompt word template types based on the operation objectives.

[0135] In a possible implementation, the prompt word determination module 620 includes:

[0136] A prompt word template determining unit, configured to determine a target prompt word template corresponding to the operation target based on the target prompt word template type;

[0137] The data updating unit is used to update the target prompt word template based on the target factor data to obtain the target prompt word.

[0138] In a possible implementation, the prompt word template determination unit is specifically used to:

[0139] Based on the above target prompt word template type, a corresponding target marketing copy example is obtained; a target operation action corresponding to the above operation target is obtained; based on the above target operation action and the above target marketing copy example, a target prompt word template corresponding to the above operation target is determined.

[0140] In a possible implementation, the target prompt word includes a plurality of the target factor data;

[0141] The above-mentioned copy template generation module 630 is specifically used to: based on the above-mentioned target prompt words, use the target large model to generate multiple copy templates corresponding to the above-mentioned target factor data; based on the copy templates corresponding to the above-mentioned target factor data, determine the target copy template corresponding to the above-mentioned operation target.

[0142] In a possible implementation, the text generation device 600 further includes:

[0143] A storage module, used to store the target copy template in a marketing copy database; the marketing copy database includes target copy templates corresponding to multiple operation targets;

[0144] A copy template query module is used to query the marketing copy database based on the target merchant identifier carried in the target access operation after receiving the target access operation from the merchant end, and obtain the designated copy template corresponding to the merchant end;

[0145] The sending module is used to return the above-mentioned specified copy template to the above-mentioned merchant end, so that the above-mentioned merchant end generates and displays the corresponding target marketing copy based on the above-mentioned specified copy template.

[0146] In a possible implementation, the text generation device 600 further includes:

[0147] A related data query module, used to query the target related data corresponding to the above merchant end based on the target factor data in the above specified copy template;

[0148] A targeting matching module, used to match the target-related data with the target targeting conditions in the specified copy template to obtain the target targeting matching result corresponding to the merchant end;

[0149] A marketing copy determination module, used to determine the target marketing copy corresponding to the merchant end based on the target directional matching result, the target-related data and the specified copy template;

[0150] The sending module is used to return the above-mentioned target marketing copy to the above-mentioned merchant end, so that the above-mentioned merchant end displays the above-mentioned target marketing copy.

[0151] In a possible implementation, the marketing copy determination module is specifically used to:

[0152] When the target-oriented matching result is that the target-related data satisfies the target-oriented conditions in the specified copy template, the target data placeholder in the specified copy template is filled based on the target-related data to obtain the target marketing copy corresponding to the merchant end.

[0153] In a possible implementation, the text generation device 600 further includes:

[0154] The marketing copy acquisition module is used to obtain the relevant marketing copy corresponding to the above-mentioned merchant end based on the above-mentioned target-related data and the above-mentioned specified copy template when the above-mentioned target-oriented matching result is that the above-mentioned target-related data does not meet the target-oriented conditions in the above-mentioned specified copy template.

[0155] In a possible implementation, the text generation device 600 further includes:

[0156] An audit result acquisition module is used to acquire the corresponding target copy template audit result based on the above target copy template;

[0157] An execution module is used to execute the step of saving the target copy template in the marketing copy database when the target copy template review result indicates that the target copy template has passed the review; when the target copy template review result includes target copy template modification information, first update the target copy template based on the target copy template modification information, and then execute the step of saving the target copy template in the marketing copy database.

[0158] The division of the modules in the above-mentioned copywriting generation device is only for illustration. In other embodiments, the copywriting generation device can be divided into different modules as needed to complete all or part of the functions of the above-mentioned copywriting generation device. The implementation of each module in the copywriting generation device provided in the embodiments of this specification can be in the form of a computer program. The computer program can be run on a terminal or a server or an operating platform. The program modules constituted by the computer program can be stored in the memory of the terminal or a server or an operating platform. When the computer program is executed by the processor, all or part of the steps of the copywriting generation method described in the embodiments of this specification are implemented.

[0159] Please refer to the following Figure 7 , Figure 7 The structure diagram of another copywriting generation device provided by an exemplary embodiment of this specification is as follows. The above copywriting generation device is applied to a merchant end, such as Figure 7 As shown, the copywriting generating device 700 includes:

[0160] The copy template query module 710 is used to query the marketing copy database based on the target merchant identifier carried in the target access operation after receiving the target access operation input by the merchant, and obtain the designated copy template corresponding to the merchant end; the marketing copy database includes target copy templates corresponding to multiple operation targets; the target copy template is obtained based on the copy generation method applied to the operation platform;

[0161] The relevant data query module 720 is used to query the target-related data corresponding to the above-mentioned merchant end based on the target factor data in the above-mentioned specified copy template;

[0162] A targeting matching module 730 is used to match the target-related data with the target targeting conditions in the specified copy template to obtain the target targeting matching result corresponding to the merchant end;

[0163] A marketing copy determination module 740 is used to determine the target marketing copy corresponding to the merchant end based on the target directional matching result, the target related data and the specified copy template;

[0164] The display module 750 is used to display the above-mentioned target marketing copy.

[0165] The division of each module in the above-mentioned copywriting generation device is only for illustration. In other embodiments, the copywriting generation device can be divided into different modules as needed to complete all or part of the functions of the above-mentioned copywriting generation device. The implementation of each module in the copywriting generation device provided in the embodiment of this specification can be in the form of a computer program. The computer program can be run on the merchant end. The program module composed of the computer program can be stored in the memory of the merchant end. When the computer program is executed by the processor, all or part of the steps of the copywriting generation method described in the embodiment of this specification are implemented.

[0166] See next Figure 8 , Figure 8 This is a schematic diagram of the structure of an electronic device provided by an exemplary embodiment of this specification. Figure 8 As shown, the electronic device 800 may include: at least one processor 810, at least one communication bus 820, a user interface 830, at least one network interface 840, and a memory 850. The communication bus 820 may be used to realize the connection and communication of the above components.

[0167] The user interface 830 may include a display screen (Display) and a camera (Camera). Optionally, the user interface 830 may also include a standard wired interface and a wireless interface.

[0168] The network interface 840 may optionally include a Bluetooth module, a Near Field Communication (NFC) module, a Wireless Fidelity (Wi-Fi) module, and the like.

[0169] Among them, the processor 810 may include one or more processing cores. The processor 810 uses various interfaces and lines to connect various parts within the entire electronic device 800, and executes various functions and processes data of the routing electronic device 800 by running or executing instructions, programs, code sets or instruction sets stored in the memory 850, and calling data stored in the memory 850. Optionally, the processor 810 can be implemented in at least one hardware form of digital signal processing (Digital Signal Processing, DSP), field programmable gate array (Field-Programmable Gate Array, FPGA), and programmable logic array (Programmable Logic Array, PLA). The processor 810 can integrate one or more combinations of a processor (Central Processing Unit, CPU), a graphics processor (Graphics Processing Unit, GPU) and a modem. Among them, the CPU mainly processes the operating system, user interface and application programs; the GPU is responsible for rendering and drawing the content to be displayed on the display screen; and the modem is used to process wireless communications. It can be understood that the above-mentioned modem may not be integrated into the processor 810, but may be implemented separately through a chip.

[0170] The memory 850 may include a random access memory (RAM) or a read-only memory (ROM). Optionally, the memory 850 includes a non-transitory computer-readable medium. The memory 850 may be used to store instructions, programs, codes, code sets or instruction sets. The memory 850 may include a program storage area and a data storage area, wherein the program storage area may store instructions for implementing an operating system, instructions for at least one function (such as a prompt word determination function, a text generation function, a directional matching function, etc.), instructions for implementing the above-mentioned method embodiments, etc.; the data storage area may store data involved in the above-mentioned method embodiments, etc. The memory 850 may optionally be at least one storage device located away from the aforementioned processor 810. Figure 8 As shown, the memory 850 as a computer storage medium may include an operating system, a network communication module, a user interface module, and an application program.

[0171] In some possible embodiments, the electronic device 800 may be an operation platform or Figure 6The copy generation device 600 shown, the processor 810 can be used to call the application stored in the memory 850, and specifically perform the following operations: obtain the target factor data and the target prompt word template type corresponding to the operation target; the above-mentioned target factor data includes the target data indicators that affect the above-mentioned operation target and the target metadata corresponding to the above-mentioned target data indicators; determine the target prompt word based on the above-mentioned target prompt word template type and the above-mentioned target factor data; based on the above-mentioned target prompt word, use the target big model to generate the target copy template corresponding to the above-mentioned operation target; the above-mentioned target copy template includes the target orientation condition corresponding to the above-mentioned target factor data, the target copy related to the above-mentioned target orientation condition and the above-mentioned target data placeholder; the above-mentioned target copy template is used to generate the target marketing copy to be displayed on the merchant side corresponding to the above-mentioned operation target.

[0172] In some possible embodiments, when the processor 810 executes the acquisition of the target factor data and the target prompt word template type corresponding to the operation target, it is specifically configured to execute:

[0173] Obtain target factor data selected by the operation personnel from a factor library based on the operation objectives; the factor library includes multiple data indicators that affect the operation and metadata corresponding to the data indicators; obtain the target prompt word template type selected by the operation personnel from multiple prompt word template types based on the operation objectives.

[0174] In some possible embodiments, when the processor 810 executes the above-mentioned determination of the target prompt word based on the target prompt word template type and the target factor data, it is specifically used to execute: determining the target prompt word template corresponding to the above-mentioned operation target based on the target prompt word template type; updating the target prompt word template based on the target factor data to obtain the target prompt word.

[0175] In some possible embodiments, when the processor 810 performs the above-mentioned determination of the target prompt word template corresponding to the above-mentioned operation target based on the above-mentioned target prompt word template type, it is specifically used to perform:

[0176] Based on the above target prompt word template type, a corresponding target marketing copy example is obtained; a target operation action corresponding to the above operation target is obtained; based on the above target operation action and the above target marketing copy example, a target prompt word template corresponding to the above operation target is determined.

[0177] In some possible embodiments, the target prompt word includes a plurality of the target factor data;

[0178] When the processor 810 executes the target prompt word based on the target big model to generate the target copy template corresponding to the operation target, it is specifically used to execute: based on the target prompt word, generate a plurality of copy templates corresponding to each of the target factor data using the target big model; determine the target copy template corresponding to the operation target based on the copy templates corresponding to each of the target factor data.

[0179] In some possible embodiments, after the processor 810 generates the target copy template corresponding to the operation target based on the target prompt word using the target macro model, it is further configured to execute:

[0180] The target copy template is saved in a marketing copy database; the marketing copy database includes target copy templates corresponding to multiple operational targets; after receiving a target access operation from the merchant side, a query is performed in the marketing copy database based on the target merchant identifier carried by the target access operation to obtain a designated copy template corresponding to the merchant side; the designated copy template is returned to the merchant side, so that the merchant side generates and displays the corresponding target marketing copy based on the designated copy template.

[0181] In some possible embodiments, after the processor 810 performs the query in the marketing copy database based on the target merchant identifier carried by the target access operation and obtains the designated copy template corresponding to the merchant end, it is further configured to perform:

[0182] Based on the target factor data in the above-mentioned designated copy template, query the target-related data corresponding to the above-mentioned merchant end; match the above-mentioned target-related data with the target orientation conditions in the above-mentioned designated copy template to obtain the target orientation matching result corresponding to the above-mentioned merchant end; determine the target marketing copy corresponding to the above-mentioned merchant end based on the above-mentioned target orientation matching result, the above-mentioned target-related data and the above-mentioned designated copy template; return the above-mentioned target marketing copy to the above-mentioned merchant end, so that the above-mentioned merchant end displays the above-mentioned target marketing copy.

[0183] In some possible embodiments, when the processor 810 executes the above-mentioned determination of the target marketing copy corresponding to the merchant end based on the target-oriented matching result, the target-related data and the specified copy template, it is specifically used to execute: when the target-oriented matching result is that the target-related data meets the target-oriented conditions in the specified copy template, the target data placeholder in the specified copy template is filled based on the target-related data to obtain the target marketing copy corresponding to the merchant end.

[0184] In some possible embodiments, the processor 810 is further configured to execute:

[0185] When the target orientation matching result is that the target-related data does not satisfy the target orientation condition in the specified copy template, the corresponding relevant marketing copy of the merchant end is obtained based on the target-related data and the specified copy template.

[0186] In some possible embodiments, before executing the above-mentioned step of saving the above-mentioned target copy template in the marketing copy database, the above-mentioned processor 810 is also used to execute: obtaining the corresponding target copy template review result based on the above-mentioned target copy template; when the above-mentioned target copy template review result indicates that the above-mentioned target copy template has passed the review, executing the above-mentioned step of saving the above-mentioned target copy template in the marketing copy database; when the above-mentioned target copy template review result includes target copy template modification information, first updating the above-mentioned target copy template based on the above-mentioned target copy template modification information, and then executing the above-mentioned step of saving the above-mentioned target copy template in the marketing copy database.

[0187] In some possible embodiments, the electronic device 800 may be a merchant terminal or Figure 7 The copy generation device 700 shown, the processor 810 can be used to call the application stored in the memory 850, and specifically perform the following operations: after receiving the target access operation input by the merchant, query the marketing copy database based on the target merchant identifier carried by the above target access operation to obtain the specified copy template corresponding to the above merchant end; the above marketing copy database includes target copy templates corresponding to multiple operation targets; the above target copy template is obtained based on the copy generation method applied to the operation platform; based on the target factor data in the above specified copy template, query the target related data corresponding to the above merchant end; based on the above target related data and the target orientation conditions in the above specified copy template, determine the target orientation matching result corresponding to the above merchant end; based on the above target orientation matching result, the above target related data and the above specified copy template, determine and display the target marketing copy corresponding to the above merchant end.

[0188] The embodiments of this specification also provide a computer-readable storage medium, which stores instructions, and when the instructions are executed on a computer or a processor, the computer or the processor executes one or more steps in the above embodiments. If the components of the above-mentioned copywriting generation device are implemented in the form of software functional units and sold or used as independent products, they can be stored in the above-mentioned computer-readable storage medium.

[0189] In the above embodiments, it can be implemented in whole or in part by software, hardware, firmware or any combination thereof. When implemented using software, it can be implemented in whole or in part in the form of a computer program product. The above computer program product includes one or more computer instructions. When the above computer program instructions are loaded and executed on a computer, the above process or function according to the embodiment of this specification is generated in whole or in part. The above computer can be a general-purpose computer, a special-purpose computer, a computer network, or other programmable devices. The above computer instructions can be stored in a computer-readable storage medium or transmitted by the above computer-readable storage medium. The above computer instructions can be transmitted from a website site, computer, server or data center by wired, such as coaxial cable, optical fiber, digital subscriber line (Digital Subscriber Line, DSL), or wireless (such as infrared, wireless, microwave, etc.) mode to another website site, computer, server or data center. The above computer-readable storage medium can be any available medium that a computer can access or a data storage device such as a server, data center, etc. that contains one or more available media integrated. The above-mentioned available media can be magnetic media (for example, floppy disks, hard disks, tapes), optical media, for example, digital versatile discs (DVD), or semiconductor media, for example, solid state disks (SSD), etc.

[0190] Those skilled in the art can understand that all or part of the processes in the above-mentioned embodiments can be implemented by instructing the relevant hardware through a computer program, and the program can be stored in a computer-readable storage medium. When the program is executed, it can include the processes of the embodiments of the above-mentioned methods. The aforementioned storage medium includes: ROM, RAM, magnetic disk or optical disk and other media that can store program codes. In the absence of conflict, the technical features in this embodiment and the implementation scheme can be combined arbitrarily.

[0191] The embodiments described above are merely preferred embodiments of this specification and are not intended to limit the scope of this specification. Without departing from the design spirit of this specification, various modifications and improvements made to the technical solutions of this specification by ordinary technicians in this field should fall within the scope of protection determined by the claims.

[0192] The above is a description of a specific embodiment of the present specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recorded in the claims and the specification can be performed in an order different from that in the embodiments recorded in the specification and still achieve the desired results. In addition, the processes depicted in the drawings do not necessarily require the specific order or continuous order shown to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

Claims

1. A copywriting generation method, the method being applied to an operation platform, the method comprising: Obtain the target factor data and target prompt word template type corresponding to the operation target; The target factor data includes target data indicators that affect the operation target and target metadata corresponding to the target data indicators; Determine a target prompt word based on the target prompt word template type and the target factor data; Based on the target prompt words, a target copy template corresponding to the operation target is generated using the target macro model; The target copy template includes the target orientation condition corresponding to the target factor data, the target copy related to the target orientation condition and the target data placeholder; The target copy template is used to generate the target marketing copy to be displayed on the merchant side corresponding to the operation target.

2. The method according to claim 1, wherein the step of obtaining target factor data and target prompt word template type corresponding to the operation target comprises: Obtain target factor data selected by operators from the factor library based on operation objectives; The factor library includes a plurality of data indicators that affect operations and metadata corresponding to the data indicators; A target prompt word template type selected by the operator from a plurality of prompt word template types based on the operation target is obtained.

3. The method according to claim 1, wherein determining the target prompt word based on the target prompt word template type and the target factor data comprises: Determining a target prompt word template corresponding to the operation target based on the target prompt word template type; The target prompt word template is updated based on the target factor data to obtain the target prompt word.

4. The method according to claim 3, wherein determining the target prompt word template corresponding to the operation target based on the target prompt word template type comprises: Obtaining a corresponding target marketing copy example based on the target prompt word template type; Obtaining a target operation action corresponding to the operation target; A target prompt word template corresponding to the operation target is determined based on the target operation action and the target marketing copy example.

5. The method according to claim 1, wherein the target prompt word comprises a plurality of target factor data; The step of generating a target copy template corresponding to the operation target based on the target prompt word and using the target macro model includes: Based on the target prompt word, a target macro model is used to generate a plurality of copywriting templates corresponding to the target factor data; The target copy template corresponding to the operation target is determined based on the copy templates corresponding to each of the plurality of target factor data.

6. The method according to claim 1, after generating the target copy template corresponding to the operation target by using the target macro model based on the target prompt word, the method further comprises: Saving the target copy template in a marketing copy database; The marketing copy database includes target copy templates corresponding to multiple operation targets; After receiving the target access operation from the merchant end, querying the marketing copy database based on the target merchant identifier carried in the target access operation to obtain a designated copy template corresponding to the merchant end; The designated copy template is returned to the merchant end, so that the merchant end generates and displays the corresponding target marketing copy based on the designated copy template.

7. The method according to claim 6, wherein after querying the marketing copy database based on the target merchant identifier carried by the target access operation to obtain the designated copy template corresponding to the merchant end, the method further comprises: Query the target-related data corresponding to the merchant end based on the target factor data in the specified copy template; Matching the target-related data with the target orientation conditions in the specified copy template to obtain the target orientation matching result corresponding to the merchant end; Determine the target marketing copy corresponding to the merchant end based on the target-oriented matching result, the target-related data and the designated copy template; The target marketing copy is returned to the merchant end so that the merchant end displays the target marketing copy.

8. The method of claim 7, wherein determining the target marketing copy corresponding to the merchant end based on the target-oriented matching result, the target-related data, and the designated copy template comprises: When the target orientation matching result is that the target-related data satisfies the target orientation condition in the specified copy template, the target data placeholder in the specified copy template is filled based on the target-related data to obtain the target marketing copy corresponding to the merchant end.

9. The method of claim 7, further comprising: When the target orientation matching result is that the target-related data does not satisfy the target orientation condition in the specified copy template, the relevant marketing copy corresponding to the merchant end is obtained based on the target-related data and the specified copy template.

10. The method according to claim 6, before saving the target copy template in the marketing copy database, the method further comprises: Obtaining a corresponding target copy template review result based on the target copy template; If the target copy template review result indicates that the target copy template has passed the review, executing the step of saving the target copy template in the marketing copy database; In the case where the target copy template review result includes target copy template modification information, the target copy template is first updated based on the target copy template modification information, and then the step of saving the target copy template in the marketing copy database is performed.

11. A copywriting generation method, the method being applied to a merchant end, the method comprising: After receiving the target access operation input by the merchant, a query is performed in the marketing copy database based on the target merchant identifier carried in the target access operation to obtain the designated copy template corresponding to the merchant end; the marketing copy database includes target copy templates corresponding to each of multiple operation targets; The target copy template is obtained based on the copy generation method according to any one of claims 1 to 10; Query the target-related data corresponding to the merchant end based on the target factor data in the specified copy template; Determine the target orientation matching result corresponding to the merchant end based on the target-related data and the target orientation condition in the specified copy template; The target marketing copy corresponding to the merchant end is determined and displayed based on the target-oriented matching result, the target-related data and the designated copy template.

12. A copywriting generation device, the device is applied to an operation platform, the device comprising: An acquisition module is used to obtain target factor data and target prompt word template type corresponding to the operation target; The target factor data includes target data indicators that affect the operation target and target metadata corresponding to the target data indicators; A prompt word determination module, used to determine a target prompt word based on the target prompt word template type and the target factor data; A copy template generation module, used to generate a target copy template corresponding to the operation target based on the target prompt word and using the target macro model; The target copy template includes the target copy corresponding to the target factor data, the target data placeholder, and the target orientation condition; The target copy template is used to generate the target marketing copy to be displayed on the merchant side corresponding to the operation target.

13. A copywriting generation device, the device is applied to a merchant end, the device comprising: A copy template query module is used to query the marketing copy database based on the target merchant identifier carried in the target access operation after receiving the target access operation input by the merchant, and obtain the designated copy template corresponding to the merchant end; the marketing copy database includes target copy templates corresponding to each of the multiple operation targets; The target copy template is obtained based on the copy generation method according to any one of claims 1 to 10; A related data query module, used to query the target related data corresponding to the merchant end based on the target factor data in the specified copy template; A targeting matching module, used to match the target-related data with the target targeting conditions in the specified copy template to obtain a target targeting matching result corresponding to the merchant end; A marketing copy determination module, configured to determine the target marketing copy corresponding to the merchant end based on the target directional matching result, the target-related data and the designated copy template; A display module is used to display the target marketing copy.

14. An electronic device comprising: Processor and memory; The processor is connected to the memory; The memory is used to store executable program code; The processor runs a program corresponding to the executable program code by reading the executable program code stored in the memory, so as to execute the method according to any one of claims 1 to 11.

15. A computer storage medium storing a plurality of instructions, wherein the instructions are suitable for being loaded by a processor and executing the method steps according to any one of claims 1 to 11.

16. A computer program product comprising instructions, which, when executed on a computer or a processor, enables the computer or the processor to execute the method for generating a text as claimed in any one of claims 1 to 11.

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