Network advertisement release management method and system

Abstract

The invention discloses a network advertisement release management method and system, and relates to the technical field of advertisement release management, and the method comprises the steps: carrying out the judgment of an advertisement screen fault, and determining a fault type; performing category judgment on the original data of the advertisement display content to obtain a propaganda category; if the propaganda category is the same as the fault type, and the fault type is a display fault, determining fault area data of the display fault according to the state information and the original data, analyzing the fault area data, determining the influence of the fault area data on the advertising, and adjusting the fault area data according to the influence, inputting the first display data into an advertisement screen to be displayed; and if the fault type is a sound fault, determining the importance of voice propaganda in the propaganda type, and adjusting the original data according to the importance of the voice propaganda. The method and the device have the effect of reducing the influence of the advertisement screen fault on advertisement propaganda.

Description

Technical Field

[0001] This application relates to the technical field of advertisement release management, and in particular, to a method and system for network advertisement release management. Background Art

[0002] With the development of displays and the Internet, more and more merchants promote their products through the form of network advertisements. Merchants send specific advertisement content to the advertisement promotion platform, and the advertisement promotion platform trims the advertisement content of the merchants, so that the trimmed advertisement content can effectively adapt to different advertisement screens in the advertisement promotion platform, thereby achieving a good promotion effect, improving the accuracy of the advertisement, and avoiding information loss.

[0003] Since the advertisement screen is composed of multiple LED lights connected in parallel, when some LED lights on the advertisement screen fail, in the prior art, the complete advertisement screen is usually divided, and then according to the divided display area, the display area of the advertisement content is adjusted, so as to achieve the purpose of normal display of the advertisement content. However, for this method of advertisement release management, due to the reduction of the display area of the advertisement, some information in the advertisement content may be missing, which may affect the advertisement promotion by the advertisement screen, reduce the advertisement promotion effect, and the advertisement release management effect is not good, so there is room for improvement. Summary of the Invention

[0004] In order to reduce the impact of advertisement screen failures on advertisement promotion, this application provides a method and system for network advertisement release management.

[0005] In a first aspect, this application provides a method for network advertisement release management, adopting the following technical solutions:

[0006] A method for network advertisement release management includes:

[0007] Obtain the status information of the advertisement screen, and judge the status information of the advertisement screen to determine whether there is a failure in the advertisement screen;

[0008] If there is a failure in the advertisement screen, judge the failure to determine the failure type; the failure type includes display failure and sound failure;

[0009] Obtain the original data of the advertisement display content, and judge the category of the original data to obtain the publicity category;

[0010] Match the publicity category with the failure type. If the publicity category is different from the failure type, do not adjust the advertisement content displayed on the advertisement screen;

[0011] If the publicity category is the same as the failure type, process the original data of the advertisement display content according to the failure type;

[0012] If the fault type is a display fault, determine the fault area data of the display fault according to the status information and the original data, analyze the fault area data, determine the impact of the fault area data on the advertisement promotion, and adjust the fault area data according to the impact to obtain the first display data, and input the first display data into the advertisement screen for display;

[0013] If the fault type is a sound fault, judge the promotion category, determine the importance of the voice promotion in the promotion category, and adjust the original data according to the importance of the voice promotion to obtain the second display data, and input the second display data into the advertisement screen for display.

[0014] Preferably, determine the fault area of the advertisement screen based on the status information, and read the original data based on the fault area to obtain the fault area data;

[0015] Based on the built-in importance table, judge the element importance of the fault area data to obtain the fault importance data;

[0016] Compare the fault importance data with the built-in importance threshold. If the importance data is less than or equal to the built-in importance threshold, do not adjust the display content of the fault area;

[0017] If the importance data is greater than the built-in importance threshold, judge the data category of the fault area data, and perform display adjustment on the fault area data according to different fault categories to obtain the first display data;

[0018] Input the first display data into the advertisement screen for display.

[0019] Preferably, judge the data category of the fault area data to obtain text data and image data;

[0020] If the data category of the fault area data is image data, determine the overall image in the original data corresponding to the fault area data according to the fault area and the original data, and mark the overall image as the image data to be adjusted;

[0021] Obtain the size data of the image data to be adjusted to obtain the size data of the image to be adjusted;

[0022] Based on the image data to be adjusted and the fault area, determine the size data of the impact of the fault area on the image data to be adjusted to obtain the fault size data;

[0023] Calculate the ratio of the size data of the image to be adjusted to the fault size data to obtain the ratio data;

[0024] Compare the ratio data with the built-in impact threshold. If the ratio data is greater than the built-in impact threshold, adjust the image data to be adjusted based on the fault size data to obtain the first display data;

[0025] If the data category of the fault area data is text data, determine the complete text information in the original data corresponding to the fault area data based on the fault area and the original data, and mark the complete text information as the text data to be adjusted;

[0026] Perform a fault text simulation on the text data to be adjusted based on the fault area to obtain a text image displayed in the fault state, and perform character recognition on the text image displayed in the fault state to obtain character recognition data;

[0027] Perform semantic understanding on the character recognition data to obtain the first semantic data;

[0028] Perform semantic understanding on the text data to be adjusted to obtain the second semantic data;

[0029] Perform a semantic comparison between the first semantic data and the second semantic data. If the first semantic data is the same as the second semantic data, it is determined that the fault area has no impact on the text data to be adjusted;

[0030] If the first semantic data is different from the second semantic data, compare the character recognition data with the text data to be adjusted to determine the missing text;

[0031] Obtain the character features of the missing text, and adjust the missing text according to the character features to obtain the first display data.

[0032] Preferably, read the advertisement elements from the original data of the advertisement display content to obtain element data; the element data includes text elements and image elements;

[0033] Obtain the product information corresponding to the original data, and perform a relevance match between the text elements and the product information to obtain text relevance data;

[0034] Perform a relevance match between the image elements and the product information to obtain image relevance data;

[0035] Divide the text elements based on the text relevance data to obtain relevant text elements related to the product and non-relevant text elements not related to the product;

[0036] Use the text relevance data as the importance data of the relevant text elements;

[0037] Based on the built-in text category data, judge the text category of the non-relevant text elements to determine whether the non-relevant text elements are the built-in text category data;

[0038] If the text category of a non-associated text element is built-in text category data, determine the importance of this text category in this advertisement according to the built-in text category data, and use this importance as the importance data of the corresponding non-associated text element;

[0039] If the text category of a non-associated text element is not built-in text category data, it is determined that this non-associated text element has no importance;

[0040] Match the relevance between the image element and the product information to obtain image relevance data, and use the image relevance data as the importance data of the image element.

[0041] Preferably, identify the image element based on the merchant information, divide the recognition result of the image element according to whether it is a merchant product, and obtain the merchant image element and the non-merchant image element;

[0042] Determine that the non-merchant image element has no relevance, and judge the relevance of the merchant image element;

[0043] Determine the promoted product based on the original data of the advertisement display content, and divide the merchant image element based on the promoted product to obtain the first-priority image element and the second-priority image element;

[0044] Assign relevance values to the first-priority image element and the second-priority image element to obtain the corresponding first image relevance data and second image relevance data; where both the first image relevance data and the second image relevance data are marked as image relevance data.

[0045] Preferably, mark the text data of the non-associated text element whose text category belongs to the built-in text category data as text data to be judged;

[0046] Judge the text format of the text data to be judged to obtain the format data to be judged;

[0047] Judge the text format of the text data of the associated text element to obtain the reference format data;

[0048] Match the format data to be judged with the reference format data to determine whether the format data to be judged matches the reference format data;

[0049] If the format data to be judged matches the reference format data, assign a value to the text data to be judged corresponding to the format data to be judged based on the text relevance data of the associated text element corresponding to the successfully matched reference format data, and obtain the corresponding importance data;

[0050] If the format data to be judged does not match the reference format data, it is determined that the text data to be judged corresponding to the format data to be judged is not important.

[0051] Preferably, the number of publicity categories is judged. If the number of publicity categories is greater than 1, the importance of each category in the publicity category is judged based on the original data of the advertisement display content to obtain voice importance data and other category importance data;

[0052] The voice importance data is compared with the other category importance data. If the voice importance data is greater than or equal to the other category importance data, the sound fault information of the advertisement screen is collected for the sound fault to obtain the collected data;

[0053] The collected data is judged to determine whether the collected data contains valid voice information. If it contains valid voice information, the valid voice information is integrated so that the advertisement screen outputs the integrated valid voice information by voice;

[0054] If the collected data does not contain valid voice information, the publicity voice is not processed for publicity;

[0055] If the voice importance data is less than the other category importance data, the publicity voice is not processed for publicity.

[0056] In a second aspect, the present application provides a network advertisement release management system, adopting the following technical solutions:

[0057] A network advertisement release management system includes: a fault judgment module 1, a fault impact judgment module 2, and an impact adjustment module 3;

[0058] The fault judgment module 1 obtains the status information of the advertisement screen and judges the status information of the advertisement screen to determine whether there is a fault in the advertisement screen; if there is a fault in the advertisement screen, the fault is judged to determine the fault type; the fault type includes a display fault and a sound fault;

[0059] The fault impact judgment module 2 obtains the original data of the advertisement display content and judges the category of the original data to obtain the publicity category; the publicity category is matched with the fault type. If the publicity category is different from the fault type, the advertisement content displayed on the advertisement screen is not adjusted; if the publicity category is the same as the fault type, the original data of the advertisement display content is processed according to the fault type;

[0060] The influence adjustment module 3, if the fault type is a display fault, determines the fault area data of the display fault according to the status information and the original data, analyzes the fault area data, determines the influence of the fault area data on the advertisement promotion, and adjusts the fault area data according to the influence to obtain the first display data, and inputs the first display data to the advertisement screen for display; if the fault type is a sound fault, it judges the promotion category, determines the importance of the voice promotion in the promotion category, and adjusts the original data according to the importance of the voice promotion to obtain the second display data, and inputs the second display data to the advertisement screen for display.

[0061] In summary, the present application includes at least one of the following beneficial technical effects:

[0062] 1. By judging and comparing the fault type of the advertisement screen and the promotion category of the advertisement display content, it is determined whether the fault of the advertisement screen will affect the promotion effect of the advertisement display content. When it is determined that the fault of the advertisement screen affects the advertisement display content, the influence of the advertisement display content is judged through different fault type judgments, and different countermeasures are taken according to different influences, so that the influence of the adjusted advertisement display content on the promotion effect of the product is reduced compared with the original advertisement display content, and the management effect of the advertisement release is improved;

[0063] 2. By judging the data category of the fault area data, different adjustment methods are adopted according to different data categories, so that the final adjustment effect reaches the best. For the image data category, by determining the proportion of the fault size to the image data to be adjusted, the influence of the fault area on the image data to be adjusted is determined, and then the image data with a certain influence is adjusted to reduce the influence of the fault area on the advertisement promotion. For the text data category, by performing character recognition and semantic understanding on the text image displayed in the fault state, it is determined whether the text image displayed in the fault state will affect the user's understanding, and then the influence of the fault area on the advertisement promotion is judged, and the missing text with influence is adjusted, so that the user's understanding of the adjusted text is the same as that in the normal state, reducing the influence of the missing text on the advertisement promotion;

[0064] 3. By dividing the original data of the advertisement display content, separate element data is obtained. By judging the relevance between the element data and the product being advertised, the correlation data between each element and the product is determined, thereby clarifying the importance of each element for product promotion. By dividing the text elements and judging the text categories of non-related text elements, the relevance between the non-related text elements and the advertisement promotion is further clarified, thereby improving the accuracy of judging each element data in the original data of the advertisement display content. Furthermore, the judgment result of the influence of the fault area is more accurate based on this accuracy, enabling the effective reduction of the impact of the fault area on advertisement promotion when adjusting the fault area data. Brief Description of the Drawings

[0065] Figure 1 is the flowchart of the steps of the network advertisement release management method of this embodiment;

[0066] Figure 2 is the block diagram of the modules of the network advertisement release management system of this embodiment.

[0067] Reference Signs: 1, Fault Judgment Module; 2, Fault Influence Judgment Module; 3, Influence Adjustment Module. Detailed Description of the Embodiment

[0068] The following is a further detailed description of this application in conjunction with the attached Figure 1 - Figure 2 drawings.

[0069] This application embodiment discloses a network advertisement release management method and system.

[0070] Embodiment: As Figure 1 shown, a network advertisement release management method of the present invention includes:

[0071] S100, obtaining the status information of the advertisement screen and judging the status information of the advertisement screen to determine whether there is a fault in the advertisement screen; by judging the status information of the advertisement screen, it is determined whether it is necessary to process the advertisement content to ensure the normal display of the advertisement content.

[0072] S200, if there is a fault in the advertisement screen, judge the fault to determine the fault type; the fault type includes display fault and sound fault; by judging the fault type of the advertisement screen, the influence of the fault on advertisement promotion is clarified, and then the advertisement content is processed accordingly to reduce the influence of the advertisement screen fault on advertisement promotion.

[0073] S300, obtaining the original data of the advertisement display content and judging the category of the original data to obtain the promotion category; by judging the promotion category of the advertisement display content, the main promotion method of the advertisement screen for this advertisement content is clarified.

[0074] S400. Match the promotion category with the fault type. If they are different, do not adjust the advertisement content displayed on the advertisement screen. By matching the promotion category with the fault type, further clarify the impact of the advertisement screen on the advertisement content promotion. For example, if the promotion type is picture promotion and the fault type is sound fault, the fault of this advertisement screen has no impact on the advertisement promotion. Similarly, when the fault type is display fault, the fault of this advertisement screen has an impact on the advertisement promotion.

[0075] S500. If the promotion category is the same as the fault type, process the original data of the advertisement display content according to the fault type. When it is determined that the promotion category is the same as the fault type, it indicates that the fault of the advertisement screen has an impact on the advertisement promotion. Therefore, it is necessary to adjust the advertisement content to reduce the impact.

[0076] S600. If the fault type is display fault, determine the fault area data of the display fault according to the status information and the original data, analyze the fault area data to determine its impact on the advertisement promotion, and adjust the fault area data according to the impact to obtain the first display data, and input the first display data into the advertisement screen for display. When it is determined as a display fault, judge the content that needs to be displayed in the fault area to determine whether the content that needs to be displayed in the fault area can be adjusted, and then adjust the advertisement content according to different situations, so that the impact of the advertisement displayed on the advertisement screen on the advertisement promotion effect is minimized.

[0077] S700. If the fault type is sound fault, judge the promotion category to determine the importance of voice promotion in the promotion category, and adjust the original data according to the importance of voice promotion to obtain the second display data, and input the second display data into the advertisement screen for display. When it is determined as a sound fault, judge the severity of the fault to adjust the voice data in the original data, so that under the current fault situation, it can attract users to view the advertisement content, and then reduce the impact of the sound fault on the advertisement promotion content.

[0078] In this embodiment, by judging and comparing the fault type of the advertisement screen and the promotion category of the advertisement display content, determine whether the fault of the advertisement screen will have an impact on the promotion effect of the advertisement display content. When it is determined that the fault of the advertisement screen has an impact on the advertisement display content, judge the impact of the advertisement display content according to different fault types, and take different countermeasures according to different impacts, so that the impact of the adjusted advertisement display content on the promotion effect of the product is reduced compared with the original advertisement display content, improving the management effect of advertisement release.

[0079] In step S600, if the fault type is a display fault, the fault area data of the display fault is determined according to the status information and the original data, the fault area data is analyzed to determine the impact of the fault area data on the advertisement, and the fault area data is adjusted according to the impact to obtain the first display data, and the first display data is input to the advertisement screen for display, including the following steps:

[0080] S610, determine the fault area of the advertisement screen based on the status information, and read the original data based on the fault area to obtain the fault area data;

[0081] S620, based on the built-in importance table, judge the element importance of the fault area data to obtain the fault importance data; by judging the importance of the fault area data, the impact of the fault area on the advertisement is clarified, that is, the more important the fault area data is, the greater the corresponding impact on the advertisement.

[0082] S630, compare the fault importance data with the built-in importance threshold. If the importance data is less than or equal to the built-in importance threshold, the display content of the fault area is not adjusted;

[0083] S640, if the importance data is greater than the built-in importance threshold, judge the data category of the fault area data, and perform display adjustment on the fault area data according to different fault categories to obtain the first display data;

[0084] S650, input the first display data into the advertisement screen for display.

[0085] In this embodiment, when the fault type is a display fault, by reading the content to be displayed on the fault area, and judging the importance of the content to be displayed on the fault area based on the built-in importance table, the impact of the fault area on the advertisement is clarified, and then the display plan for the fault area data that needs to be adjusted is carried out, so that the impact of the fault area on the advertisement is reduced, and then the management effect of the advertisement release is improved.

[0086] In step S640, if the importance data is greater than the built-in importance threshold, judge the data category of the fault area data, and perform display adjustment on the fault area data according to different fault categories to obtain the first display data, including the following steps:

[0087] S641, judge the data category of the fault area data to obtain text data and image data;

[0088] S642. If the data category of the data in the fault area is image data, determine the overall image in the original data corresponding to the data in the fault area based on the fault area and the original data, and mark the overall image as the image data to be adjusted;

[0089] S643. Obtain the size data of the image data to be adjusted to get the size data of the image to be adjusted;

[0090] S644. Based on the image data to be adjusted and the fault area, determine the size data of the influence of the fault area on the image data to be adjusted to get the fault size data;

[0091] S645. Calculate the ratio of the size data of the image to be adjusted to the fault size data to get the ratio data; where the ratio data reflects the influence of the fault area on the size data of the image. For example, if the size data of the image to be adjusted is a and the fault size data is b, then the ratio data is: b / a.

[0092] S646. Compare the ratio data with the built-in influence threshold. If the ratio data is greater than the built-in influence threshold, adjust the image data to be adjusted based on the fault size data to get the first display data; where when adjusting the image data to be adjusted, the size and position coordinates of the image data to be adjusted can be adjusted. By adjusting the image data to be adjusted, the overall display area of the advertisement remains unchanged, only the presentation form of the individual image data to be adjusted on the overall advertisement is changed, thereby reducing the influence of the fault area on the advertisement promotion.

[0093] S647. If the data category of the data in the fault area is text data, determine the complete text information in the original data corresponding to the data in the fault area based on the fault area and the original data, and mark the complete text information as the text data to be adjusted;

[0094] S648. Based on the fault area, perform a fault text simulation on the text data to be adjusted to get the text image displayed in the fault state, and perform character recognition on the text image displayed in the fault state to get the character recognition data;

[0095] S649. Perform semantic understanding on the character recognition data to get the first semantic data; where natural language technology is used to perform semantic understanding on the text data.

[0096] S6410. Perform semantic understanding on the text data to be adjusted to get the second semantic data;

[0097] S6411. Compare the first semantic data with the second semantic data. If the first semantic data is the same as the second semantic data, it is determined that the fault area has no influence on the text data to be adjusted;

[0098] S6412. If the first semantic data is different from the second semantic data, compare the character recognition data with the text data to be adjusted to determine the missing text.

[0099] S6413. Obtain the character features of the missing text, and adjust the missing text according to the character features to obtain the first display data. Among them, adjusting the missing text includes adjusting the font size and the coordinate position of the font.

[0100] In this embodiment, by judging the data category of the fault area data, different adjustment methods are adopted according to different data categories, so that the final adjustment result is more accurate, and thus the impact of the fault on the advertisement is minimized. For the image data category, by determining the proportion of the fault size to the image data to be adjusted, the influence of the fault area on the image data to be adjusted is determined, and then the image data with a certain influence is adjusted to reduce the impact of the fault area on the advertisement. For the text data category, by performing character recognition and semantic understanding on the text image displayed in the fault state, it is determined whether the text image displayed in the fault state will affect the user's understanding, and then the influence of the fault area on the advertisement is judged. The missing text with influence is adjusted, so that the user's understanding of the adjusted text is the same as that in the normal state, reducing the impact of the missing text on the advertisement.

[0101] In step S620, the built-in importance table includes the following steps:

[0102] S621. Read the advertisement elements from the original data of the advertisement display content to obtain the element data; the element data includes text elements and image elements.

[0103] S622. Obtain the product information corresponding to the original data, and perform a relevance match between the text elements and the product information to obtain the text relevance data; among them, the relevance: if the text description is related to the product being promoted, the image is the product being promoted or the product of the same brand, it is determined that the text element and the image element are relevant to the product information. Among them, since when formulating an advertisement, each element in the advertisement has its corresponding function, the relationship between the text element and the product is clarified. For example, the text element may be the merchant brand information, product information, product feature information, time information, etc., and different element information has different degrees of relevance to the promotion result.

[0104] S623. Divide the text elements based on the text relevance data to obtain the relevant text elements related to the product and the non-relevant text elements not related to the product.

[0105] S624. Use the text relevance data as the importance data of the associated text elements. Among them, the importance judgment is to use the text relevance data as the importance data of the associated text elements and the image relevance data as the importance data of the image elements.

[0106] S625. Based on the built-in text category data, perform a text category judgment on the non-associated text elements to determine whether the non-associated text elements are the built-in text category data. Among them, the text category data can be time, signature, etc.

[0107] S626. If the text category of the non-associated text element is the built-in text category data, determine the importance of this text category in this advertisement according to the built-in text category data, and use this importance as the importance data of the corresponding non-associated text element.

[0108] S627. If the text category of the non-associated text element is not the built-in text category data, determine that this non-associated text element has no importance.

[0109] S628. Perform a relevance matching between the image elements and the product information to obtain the image relevance data, and use the image relevance data as the importance data of the image elements.

[0110] In this embodiment, by dividing the original data of the advertisement display content, separate element data is obtained. By performing a relevance judgment between the element data and the product advertised, the relevance data between each element and the product is determined, and then the importance of each element for product promotion is clarified. By dividing the text elements and performing a text category judgment on the non-associated text elements, the relevance between the non-associated text elements and the advertisement promotion is further clarified, thereby improving the accuracy of the judgment of each element data in the original data of the advertisement display content. Furthermore, the judgment result of the influence of the fault area is more accurate according to this accuracy, so that the influence of the fault area on the advertisement promotion can be effectively reduced when adjusting the fault area data.

[0111] In step S628, performing a relevance matching between the image elements and the product information to obtain the image relevance data includes the following steps:

[0112] S6281. Based on the merchant information, identify the image elements, and divide the identification results of the image elements according to whether they are merchant products to obtain merchant image elements and non-merchant image elements.

[0113] S6282. Determine that the non-merchant image elements have no relevance, and perform a relevance judgment on the merchant image elements.

[0114] S6283. Determine the promotional product based on the original data of the advertisement display content, and divide the merchant image elements based on the promotional product to obtain the first-priority image elements and the second-priority image elements;

[0115] S6284. Assign association degrees to the first-priority image elements and the second-priority image elements to obtain the corresponding first image association degree data and second image association degree data; wherein both the first image association degree data and the second image association degree data are marked as image association degree data.

[0116] In this embodiment, since in advertisement promotion, the displayed advertisement content not only includes images related to products and merchants but also includes decorative images, by identifying product information and merchant information in the image elements of the original data of the advertisement display content, it is further determined whether the image element is an image related to products and merchants, and then the image elements in the original data are divided into non-merchant image elements, first-priority image elements and second-priority image elements, thereby clarifying the importance of different image elements and improving the accuracy of judging image elements.

[0117] In step S626, determine the importance of the text category in the advertisement according to the built-in text category data, and use this importance as the importance data of the corresponding non-associated text element, including the following steps:

[0118] S6261. Mark the text data of the non-associated text element whose text category belongs to the built-in text category data as the text data to be judged;

[0119] S6262. Judge the text format of the text data to be judged to obtain the data of the format to be judged; wherein, the text format includes font size, font color, etc.

[0120] S6263. Judge the text format of the text data of the associated text element to obtain the reference format data;

[0121] S6264. Match the data of the format to be judged with the reference format data to determine whether the data of the format to be judged matches the reference format data;

[0122] S6265. If the data of the format to be judged matches the reference format data, assign the text association degree data of the associated text element corresponding to the successfully matched reference format data to the text data to be judged corresponding to the data of the format to be judged to obtain the corresponding importance data;

[0123] S6266. If the data of the format to be judged does not match the reference format data, it is determined that the text data to be judged corresponding to the data of the format to be judged is not important.

[0124] In this embodiment, by utilizing the advertising characteristics, the importance of information represented by different font sizes, font formats, and font colors is also different. Therefore, by judging the text format of the text data to be judged, it is determined whether the text format of the text data to be judged is the same as that of the relevant text data, and then the importance of the text data to be judged is determined to further clarify the importance of each text element, improving the accuracy of the judgment.

[0125] In step S700, if the fault type is a sound fault, the publicity category is judged to determine the importance of the voice publicity in the publicity category, and the original data is adjusted according to the importance of the voice publicity to obtain the second display data, and the second display data is input into the advertising screen for display, including the following steps:

[0126] S710, judge the number of publicity categories. If the number of publicity categories is greater than 1, judge the importance of each category in the publicity category based on the original data of the advertising display content to obtain voice importance data and other category importance data; among them, when there are multiple publicity categories, the importance of multiple publicity categories can be set in advance to obtain the importance data of the corresponding categories. Among them, when the number of publicity categories is equal to 1, an alarm signal is directly output to remind the maintenance personnel to perform corresponding maintenance.

[0127] S720, compare the voice importance data with the other category importance data. If the voice importance data is greater than or equal to the other category importance data, collect the sound fault information of the advertising screen to obtain the collected data;

[0128] S730, judge the collected data to determine whether the collected data contains valid voice information. If it contains valid voice information, integrate the valid voice information so that the advertising screen outputs the integrated valid voice information by voice;

[0129] S740, if the collected data does not contain valid voice information, do not perform publicity processing on the publicity voice;

[0130] S750, if the voice importance data is less than the other category importance data, do not perform publicity processing on the publicity voice.

[0131] In this embodiment, when the fault type is a sound fault, by judging the publicity category of the advertisement display content, the importance of voice publicity in advertisement promotion is clarified. Furthermore, the impact of voice publicity on advertisement promotion is determined according to the importance of different publicity categories. At the same time, by judging the number of publicity categories, when it is judged that the number of publicity categories is greater than 1, the sound information at the time of the advertisement screen fault is collected and judged to determine the degree of the fault, and the output voice information is adjusted according to the degree of the fault to attract customers to view other publicity categories of the advertisement promotion, thereby reducing the impact of the sound fault on the advertisement promotion, and further improving the management effect of the advertisement release management.

[0132] Based on the description of the above embodiment of the network advertisement release management method, an embodiment of the present invention also discloses a network advertisement release management system:

[0133] As Figure 2 shown, a network advertisement release management system, by applying the above network advertisement release management method, includes: a fault judgment module 1, a fault impact judgment module 2, and an impact adjustment module 3;

[0134] The fault judgment module 1 obtains the status information of the advertisement screen, judges the status information of the advertisement screen, and determines whether there is a fault in the advertisement screen; if there is a fault in the advertisement screen, the fault is judged to determine the fault type; the fault type includes a display fault and a sound fault;

[0135] The fault impact judgment module 2 obtains the original data of the advertisement display content, judges the category of the original data to obtain the publicity category; matches the publicity category with the fault type. If the publicity category is different from the fault type, the advertisement content displayed on the advertisement screen is not adjusted; if the publicity category is the same as the fault type, the original data of the advertisement display content is processed according to the fault type;

[0136] The impact adjustment module 3, if the fault type is a display fault, determines the fault area data of the display fault according to the status information and the original data, analyzes the fault area data to determine the impact of the fault area data on the advertisement promotion, and adjusts the fault area data according to the impact to obtain the first display data, and inputs the first display data to the advertisement screen for display; if the fault type is a sound fault, judges the publicity category to determine the importance of voice publicity in the publicity category, and adjusts the original data according to the importance of voice publicity to obtain the second display data, and inputs the second display data to the advertisement screen for display.

[0137] Compared with the existing network advertisement release management method and system, the present invention reduces the impact of the advertisement screen fault on the advertisement promotion.

[0138] The above are all preferred embodiments of the present application, and the protection scope of the present application is not limited thereby. Therefore, all equivalent changes made according to the structure, shape, and principle of the present application shall be covered within the protection scope of the present application.

Claims

1. A network advertising publishing management method, characterized in that: include: Obtaining the status information of the advertising screen, and judging the status information of the advertising screen to determine whether the advertising screen is faulty; If there is a fault on the advertising screen, the fault is judged and the fault type is determined; the fault type includes display fault and sound fault; Obtaining the original data of the advertisement display content, and making category judgment on the original data to obtain the promotion category; Match the promotional category with the fault type. If the promotional category and the fault type are different, the advertising content displayed on the advertising screen will not be adjusted; If the promotional category is the same as the fault type, the original data of the advertisement display content is processed according to the fault type; If the fault type is a display fault, the fault area data of the display fault is determined according to the state information and the original data, and the fault area data is analyzed to determine the influence of the fault area data on the advertisement, and the fault area data is adjusted according to the influence to obtain the first display data, and the first display data is input into the advertisement screen for display; If the fault type is a sound fault, the promotional category is judged to determine the importance of voice promotion in the promotional category, and the original data is adjusted according to the importance of voice promotion to obtain second display data, and the second display data is input into the advertising screen for display.

2. A network advertisement publishing management method according to claim 1, characterized in that: If the fault type is a display fault, the fault area data of the display fault is determined according to the state information and the original data, and the fault area data is analyzed to determine the influence of the fault area data on the advertisement, and the fault area data is adjusted according to the influence to obtain the first display data, and the first display data is input into the advertisement screen for display, specifically: Determine the fault area of ​​the advertising screen based on the status information, and read the original data based on the fault area to obtain the fault area data; Based on the built-in importance table, the element importance of the fault area data is judged to obtain the fault importance data; Compare the fault importance data with the built-in importance threshold, and if the importance data is less than or equal to the built-in importance threshold, do not adjust the display content of the fault area; If the importance data is greater than the built-in importance threshold, the data category of the fault area data is judged, and the display of the fault area data is adjusted according to different fault categories to obtain the first display data; The first display data is input into the advertisement screen for display.

3. A network advertisement publishing management method according to claim 2, characterized in that: If the importance data is greater than the built-in importance threshold, the fault area data is judged as a data category, and the fault area data is displayed and adjusted according to different fault categories to obtain the first display data, which is specifically: Perform data category judgment on the fault area data to obtain text data and image data; If the data category of the fault area data is image data, determining the overall image in the original data corresponding to the fault area data according to the fault area and the original data, and marking the overall image as image data to be adjusted; Acquire the size data of the image data to be adjusted to obtain the size data of the image data to be adjusted; Based on the image data to be adjusted and the fault area, determining the size data of the fault area affecting the image data to be adjusted, and obtaining the fault size data; Calculate the ratio of the image size data to be adjusted to the fault size data to obtain ratio data; Comparing the ratio data with a built-in impact threshold, if the ratio data is greater than the built-in impact threshold, adjusting the image data to be adjusted based on the fault size data to obtain first display data; If the data category of the fault area data is text data, then based on the fault area and the original data, determine the complete text information in the original data corresponding to the fault area data, and mark the complete text information as text data to be adjusted; Performing fault text simulation on the text data to be adjusted based on the fault area to obtain a text image displayed in the fault state, and performing text recognition on the text image displayed in the fault state to obtain text recognition data; Performing semantic understanding on the text recognition data to obtain first semantic data; Performing semantic understanding on the text data to be adjusted to obtain second semantic data; Performing semantic comparison on the first semantic data and the second semantic data, and if the first semantic data and the second semantic data are the same, determining that the fault area has no influence on the text data to be adjusted; If the first semantic data is different from the second semantic data, the character recognition data is compared with the text data to be adjusted to determine the missing text; The text features of the missing text are obtained, and the missing text is adjusted according to the text features to obtain first display data.

4. A network advertisement publishing management method according to claim 2, characterized in that: The built-in importance table is specifically: Reading advertisement elements from the original data of the advertisement display content to obtain element data; the element data includes text elements and image elements; Obtain product information corresponding to the original data, and match the text elements with the product information to obtain text relevance data; Match the image elements with the product information to obtain image correlation data; Based on the text relevance data, the text elements are divided to obtain relevant text elements that are relevant to the product and non-relevant text elements that are not relevant to the product; The text relevance data is used as the importance data of the related text elements; Performing text category judgment on the non-associated text element based on the built-in text category data to determine whether the non-associated text element is the built-in text category data; If the text category of the non-associated text element is built-in text category data, the importance of the text category in the advertisement is determined according to the built-in text category data, and the importance is used as the importance data of the corresponding non-associated text element; If the text category of the non-associated text element is not the built-in text category data, then the non-associated text element is determined to be unimportant; The image elements are matched with the product information to obtain image correlation data, and the image correlation data is used as the importance data of the image elements.

5. A network advertisement publishing management method according to claim 4, characterized in that: The image elements are matched with the product information to obtain image correlation data, specifically: Identify the image elements based on the merchant information, and classify the image element identification results according to whether they are merchant products to obtain merchant image elements and non-merchant image elements; Non-merchant image elements are judged as having no relevance, and merchant image elements are judged for relevance; Determine the promotional product based on the original data of the advertisement display content, and divide the merchant image elements based on the promotional product to obtain the first priority image element and the second priority image element; Assigning correlation values ​​to the first priority image elements and the second priority image elements to obtain corresponding first image correlation data and second image correlation data; The first image relevance data and the second image relevance data are both marked as image relevance data.

6. A network advertisement publishing management method according to claim 4, characterized in that: The importance of the text category in the advertisement is determined according to the built-in text category data, and the importance is used as the importance data of the corresponding non-associated text element, specifically: Marking the text data of the non-associated text element whose text category belongs to the built-in text category data as the text data to be determined; Perform text format judgment on the text data to be judged to obtain format data to be judged; Perform text format judgment on text data of associated text elements to obtain reference format data; Matching the format data to be determined with the reference format data to determine whether the format data to be determined matches the reference format data; If the format data to be determined matches the reference format data, the text data to be determined corresponding to the format data to be determined is assigned a value based on the text association data of the associated text element corresponding to the successfully matched reference format data to obtain the corresponding importance data; If the format data to be determined does not match the reference format data, it is determined that the text data to be determined corresponding to the format data to be determined is not important.

7. A network advertisement publishing management method according to claim 1, characterized in that: If the fault type is a sound fault, the promotion category is judged, the importance of voice promotion in the promotion category is determined, and the original data is adjusted according to the importance of voice promotion to obtain second display data, and the second display data is input into the advertising screen for display, specifically: The number of promotional categories is judged. If the number of promotional categories is greater than 1, the importance of each category in the promotional category is judged based on the original data of the advertisement display content to obtain voice importance data and other category importance data; Compare the voice importance data with the importance data of other categories. If the voice importance data is greater than or equal to the importance data of other categories, collect the sound fault information of the sound fault of the advertising screen to obtain the collected data; The collected data is judged to determine whether the collected data contains valid voice information. If valid voice information is contained, the valid voice information is integrated so that the advertising screen outputs the integrated valid voice information; If the collected data does not contain valid voice information, the promotional voice will not be processed; If the importance data of the voice is smaller than the importance data of other categories, the promotional voice will not be processed.

8. A network advertising publishing management system, characterized in that: The system is used to implement a network advertisement publishing management method as described in any one of claims 1 to 7: comprising: a fault judgment module, a fault impact judgment module and an impact adjustment module; A fault judgment module obtains the state information of the advertising screen, and judges the state information of the advertising screen to determine whether the advertising screen has a fault; if the advertising screen has a fault, the fault is judged to determine the type of fault; the fault type includes display fault and sound fault; The fault impact judgment module obtains the original data of the advertisement display content, and performs category judgment on the original data to obtain the publicity category; the publicity category is matched with the fault type. If the publicity category and the fault type are different, the advertisement content displayed on the advertisement screen is not adjusted; if the publicity category and the fault type are the same, the original data of the advertisement display content is processed according to the fault type; Impact adjustment module, if the fault type is a display fault, then the fault area data of the display fault is determined according to the status information and the original data, and the fault area data is analyzed to determine the impact of the fault area data on the advertising, and the fault area data is adjusted according to the impact to obtain the first display data, and the first display data is input into the advertising screen for display; if the fault type is a sound fault, then the promotion category is judged to determine the importance of voice promotion in the promotion category, and the original data is adjusted according to the importance of voice promotion to obtain the second display data, and the second display data is input into the advertising screen for display.

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