Information pushing method and device and computer readable storage medium

Abstract

The invention relates to an information pushing method and device and a computer readable storage medium, and relates to the technical field of computers. The information pushing method comprises the steps of prompting a user to push at least one to-be-pushed target in multimedia content in response to a target matched with at least one to-be-pushed target in the multimedia content to be published by the user; and in response to the fact that the user determines to push the at least one to-be-pushed target, adding push information of the at least one to-be-pushed target in the multimedia content. According to the technical scheme, the information pushing efficiency can be improved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technologies, and particularly to an information pushing method, an information pushing device, and a computer-readable storage medium. Background Art

[0002] Content consumption refers to the behavior of users obtaining and using various digital contents on the Internet. Digital contents include texts, pictures, audios, videos, games, application programs, etc. These digital contents can be disseminated and distributed through various channels such as Internet platforms, social media, and mobile application programs. Users can obtain and use these digital contents by subscribing, purchasing, sharing, commenting, etc.

[0003] With the continuous development of the content consumption industry, content consumption platforms such as short video platforms have gradually developed, with a large number of active users, producing and consuming a huge amount of original videos every day. Therefore, using content consumption platforms for information pushing has been widely applied to various industries.

[0004] In the related art, according to a specified item to be pushed, corresponding video content is produced; by publishing the video, the item is pushed to browsing users. Summary of the Invention

[0005] The inventors of the present disclosure found the following problems in the above related art: The quantity advantage of original multimedia content cannot be utilized, resulting in a decline in the efficiency of information pushing.

[0006] In view of this, the present disclosure proposes an information pushing technical solution that can improve the efficiency of information pushing.

[0007] According to some embodiments of the present disclosure, an information pushing method is provided, including: in response to a target matching at least one target to be pushed existing in the multimedia content to be published by a user, prompting the user to push at least one target to be pushed in the multimedia content; in response to the user determining to push at least one target to be pushed, adding pushing information of at least one target to be pushed in the multimedia content.

[0008] In some embodiments, prompting the user to push at least one target to be pushed in the multimedia content includes: displaying a prompt control for displaying prompt information of at least one item to be pushed to be pushed in the multimedia content.

[0009] In some embodiments, the prompt control is used to display the quantity information of at least one item to be pushed.

[0010] In some embodiments, displaying the prompt control includes: in response to the user not having pushed a target in the multimedia content, displaying the prompt control in a specified style on a prompt page, and the specified style is different from the display styles of other controls on the prompt page.

[0011] In some embodiments, prompting the user to push at least one target to be pushed in the multimedia content includes: in response to the user's interaction operation on the prompt control, displaying the relevant information of at least one item to be pushed.

[0012] In some embodiments, displaying the relevant information of at least one item to be pushed includes: in response to at least one item to be pushed including multiple items to be pushed, displaying the relevant information of one item to be pushed among the multiple items to be pushed; in response to the user wanting to view other items to be pushed among the multiple items to be pushed, displaying the relevant information of the other items to be pushed.

[0013] In some embodiments, the multiple items to be pushed are sorted according to at least one of the matching degree with the target and the item quality. Displaying the relevant information of at least one item to be pushed includes: in response to the user's interaction operation on the prompt control, determining the relevant information of one item to be pushed from the multiple items to be pushed according to the sorting for display; in response to the user wanting to view other items to be pushed among the multiple items to be pushed, displaying the relevant information of the other items to be pushed in order according to the sorting.

[0014] In some embodiments, the push evaluation result of the multimedia content is greater than a threshold value, and the push evaluation result is determined according to at least one of the matching degree between at least one target to be pushed and the target and the probability that the multimedia content motivates the browsing user to obtain at least one target to be pushed.

[0015] In some embodiments, the information push method further includes: in response to the user determining to push at least one target to be pushed, displaying an editing interface for the user to edit the push information.

[0016] In some embodiments, the push information is displayed in the multimedia content to display the relevant page of at least one target to be pushed in response to the selection operation of the browsing user of the multimedia content.

[0017] In some embodiments, the information push method further includes: in response to the user intending to publish the multimedia content, using a machine learning model to identify whether there is a target in the multimedia content that matches at least one target to be pushed.

[0018] In some embodiments, at least one target to be pushed includes multiple targets to be pushed. Adding the push information of at least one target to be pushed in the multimedia content includes: adding the push information of the target to be pushed selected by the user from the multiple targets to be pushed in the multimedia content.

[0019] In some embodiments, the information push method further includes: displaying a setting control for the user to turn on or off the prompt for pushing at least one target to be pushed in the multimedia content.

[0020] According to some other embodiments of the present disclosure, there is provided an information push device, including: a prompt unit, configured to prompt a user to push at least one target to be pushed in the multimedia content in response to a target matching at least one target to be pushed existing in the multimedia content to be published by the user; an adding unit, configured to add push information of at least one target to be pushed in the multimedia content in response to the user determining to push at least one target to be pushed.

[0021] In some embodiments, the prompt unit displays a prompt control for displaying prompt information of at least one item to be pushed that is intended to be pushed in the multimedia content.

[0022] In some embodiments, the prompt control is used to display quantity information of at least one item to be pushed.

[0023] In some embodiments, in response to the user not having pushed a target in the multimedia content, the prompt unit displays the prompt control in a specified style on the prompt page, and the specified style is different from the display styles of other controls on the prompt page.

[0024] In some embodiments, in response to the user performing an interaction operation on the prompt control, the prompt unit displays relevant information of at least one item to be pushed.

[0025] In some embodiments, in response to at least one item to be pushed including multiple items to be pushed, the prompt unit displays relevant information of one item to be pushed among the multiple items to be pushed; in response to the user wanting to view other items to be pushed among the multiple items to be pushed, the prompt unit displays relevant information of the other items to be pushed.

[0026] In some embodiments, the multiple items to be pushed are sorted according to at least one of the matching degree with the target and the item quality. In response to the user performing an interaction operation on the prompt control, the prompt unit determines relevant information of one item to be pushed from the multiple items to be pushed according to the sorting and displays it; in response to the user wanting to view other items to be pushed among the multiple items to be pushed, the prompt unit displays relevant information of the other items to be pushed in order according to the sorting.

[0027] In some embodiments, the push evaluation result of the multimedia content is greater than a threshold, and the push evaluation result is determined according to at least one of the matching degree between at least one target to be pushed and the target and the probability that the multimedia content motivates browsing users to obtain at least one target to be pushed.

[0028] In some embodiments, in response to the user determining to push at least one target to be pushed, the prompt unit displays an editing interface for the user to edit the push information.

[0029] In some embodiments, the push information is displayed in the multimedia content, and is used to display relevant pages of at least one target to be pushed in response to a selection operation of a browsing user of the multimedia content.

[0030] In some embodiments, in response to a user's intention to publish multimedia content, the prompting unit uses a machine learning model to identify whether there is a target in the multimedia content that matches at least one target to be pushed.

[0031] In some embodiments, at least one target to be pushed includes a plurality of targets to be pushed, and the adding unit adds push information of the target to be pushed selected by the user from the plurality of targets to be pushed in the multimedia content.

[0032] In some embodiments, the prompting unit displays a setting control for the user to turn on or off the prompt for pushing at least one target to be pushed in the multimedia content.

[0033] According to still some other embodiments of the present disclosure, there is provided an information push device, including: a memory; and a processor coupled to the memory, the processor being configured to execute the information push method in any one of the above embodiments based on instructions stored in the memory device.

[0034] According to still some other embodiments of the present disclosure, there is provided a computer-readable storage medium, on which a computer program is stored, and when the program is executed by a processor, the information push method in any one of the above embodiments is implemented.

[0035] In the above embodiments, the target to be pushed is used to match the native multimedia content to be published by the user, and push information is added to the matched native multimedia content. In this way, the efficiency of information push can be improved by taking advantage of the quantity advantage of the native multimedia content. BRIEF DESCRIPTION OF THE DRAWINGS

[0036] The drawings forming a part of the specification depict embodiments of the present disclosure and, together with the specification, are used to explain the principles of the present disclosure.

[0037] Referring to the drawings, the present disclosure can be more clearly understood according to the following detailed description:

[0038] Figure 1 A flowchart showing some embodiments of the information push method of the present disclosure;

[0039] Figure 2a A schematic diagram showing some embodiments of the content editing page of the present disclosure;

[0040] Figures 2b - 2c A schematic diagram showing some embodiments of the prompt page of the present disclosure;

[0041] Figures 2d - 2eSchematic diagrams showing some embodiments of the target selection page of the present disclosure;

[0042] Figure 2f Schematic diagrams showing some embodiments of the link setting page of the present disclosure;

[0043] Figure 2g Schematic diagrams showing some embodiments of the confirmation pop-up window of the present disclosure;

[0044] Figure 2h Schematic diagrams showing some embodiments of the editing page of the present disclosure;

[0045] Figure 2i Schematic diagrams showing some other embodiments of the prompt page of the present disclosure;

[0046] Figure 2j Schematic diagrams showing some embodiments of the multimedia content display page of the present disclosure;

[0047] Figure 3 Schematic diagrams showing some embodiments of the information push method of the present disclosure;

[0048] Figure 4 Block diagrams showing some embodiments of the information push device of the present disclosure;

[0049] Figure 5 Block diagrams showing some other embodiments of the information push device of the present disclosure;

[0050] Figure 6 Block diagrams showing some further embodiments of the information push device of the present disclosure. Detailed Description of the Embodiments

[0051] Various exemplary embodiments of the present disclosure will now be described in detail with reference to the accompanying drawings. It should be noted that: unless otherwise specifically stated, the relative arrangements, numerical expressions, and numerical values of the components and steps set forth in these embodiments do not limit the scope of the present disclosure.

[0052] Meanwhile, it should be understood that, for the sake of convenience of description, the dimensions of the various parts shown in the drawings are not drawn in actual proportional relationships.

[0053] The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way a limitation on the present disclosure and its application or use.

[0054] Technologies, methods, and devices known to those of ordinary skill in the relevant art may not be discussed in detail, but where appropriate, the technologies, methods, and devices should be regarded as part of the specification.

[0055] In all the examples shown and discussed here, any specific value should be construed as merely exemplary and not as a limitation. Thus, other examples of the exemplary embodiments may have different values.

[0056] It should be noted that like reference numerals and letters refer to like items in the following figures, and thus, once an item is defined in one figure, further discussion thereof is not required in subsequent figures.

[0057] As mentioned above, the association between multimedia content and the target to be recommended mainly relies on manual means. The provider of an item or service or the initiator of information promotion invites a creator to produce a promotional video for their item or service; and relevant links to the item or service are added to the promotional video. Through experimental testing, it is found that there is a large amount of published UGC (User Generated Content) that can match at least one item or service to be recommended. These published UGC are not specifically created for these items or services to be recommended, that is, they are not information push-type content, but they have great potential for information push. However, the above-mentioned push method does not associate this UGC with the items or services to be recommended for browsing users to perform acquisition operations on these items or services, resulting in a decrease in the efficiency of information push.

[0058] To address the above technical problem, the technical solution of the present disclosure can automatically identify fresh and creative UGC content that matches the target to be recommended, and attach an anchor point for obtaining the target to be recommended to this UGC content, so as to expand the supply of carriers for push information, thereby improving the efficiency of information push.

[0059] Browsing users often show interest in the items that appear in non-information push-type videos. There are no item anchor points and link information in non-information push-type videos. Browsing users can only take screenshots of the videos and search on other item acquisition platforms, and the operation process is cumbersome, resulting in low information push efficiency. Therefore, it is necessary to build a more streamlined solution for browsing users, enabling browsing users to express their intention to obtain an item and complete the item acquisition when they are interested, thereby improving the efficiency of information push.

[0060] In addition, the interaction data of browsing users with non-information push-type videos can often reflect user interests. Utilizing this type of interaction data helps to more accurately recommend information push-type videos for new users, so as to increase the probability of users obtaining items and quickly pass the cold start.

[0061] In the scenario of item recommendation, the cold start of new users (users who have never had an item acquisition behavior) is limited by too little user-side information and low accuracy, which has always been a difficult problem in information push. For these users, their behavioral data is even more important because the behavior of users can better reflect their true interests.

[0062] Based on this, it is necessary to explore users' behavioral preferences for multimedia content, so as to obtain their interest in items through their feedback on the content. The frequency of multimedia content is huge, and it is particularly important to identify the content that can reflect the user's intention.

[0063] The mid- and long-tail creators of multimedia content contribute a large amount of VV (Video View). How to increase the probability of these creators publishing multimedia content and continue to motivate these creators to publish content that can promote products or services is a key technical issue.

[0064] The factors that hinder these creators from publishing content include the following: There are many prerequisites for publishing content. Before publishing content, it is necessary to rely on the selection and sampling of recommended items, which limits the overall scale of content submission and path conversion efficiency; the pre-selection and sample scenarios are disconnected from the publishing scenarios, and creators do not know that they need to submit content in the next step after selecting products, or forget to submit content after leaving the selection scenario; the awareness of pushing information is weak, especially among new creators, who are unconscious or forget to add push information when publishing, resulting in the failure of the produced videos to be converted into information push content; the cost of obtaining additional content and samples is high, requiring additional time and energy for content creation, and the need to obtain samples; the negative impact is mainly concentrated on the strong intention of information push in the published content.

[0065] In response to the above technical problems, the present disclosure can respond to users' contributions to the publisher of a multimedia content publishing platform, automatically recommend matching items based on video content, and prompt users to add push information to the video to increase the scale of information push content, thereby improving the efficiency of information push.

[0066] In this way, it is possible to automatically identify multimedia content that matches the target to be recommended, complete product selection and publishing on the publishing page, without scene switching and additional content production costs, thereby shortening the multimedia content submission cycle; through automatic recommendation, it helps non-mature authors to reduce product selection costs and improve the publishing activity of recommended content; information push videos with strong information push intentions are likely to cause disgust among browsing users, and non-information push videos with added push information have weak information push intentions, which can improve information push efficiency.

[0067] For example, the technical solution of the present disclosure can be implemented through the embodiments of Ou Xia Men.

[0068] Figure 1 A flow chart showing some embodiments of the information push method disclosed in the present invention.

[0069] like Figure 1As shown, in step 110, in response to the presence of a target in the multimedia content to be published by the user that matches at least one target to be pushed, the user is prompted to push at least one target to be pushed in the multimedia content.

[0070] For example, the multimedia content may include videos, images, texts, audios, etc. The targets in the multimedia content include items appearing in the multimedia content, plots in the multimedia content, etc. The targets to be pushed include items to be pushed, services to be pushed, etc.

[0071] In some embodiments, in response to the user's intention to publish multimedia content, a machine learning model (such as a target recognition model capable of achieving target recognition, etc.) is used to identify whether there is a target in the multimedia content that matches at least one target to be pushed. For example, by invoking the target recognition model through the backend service, a suitable item is matched for the video uploaded by the user.

[0072] For example, the conditions for triggering the invocation of the target recognition model include: the user clicks the trigger control (such as the "next step" control) on the content editing page; the user has the information push permission authorized by the target provider; no push information of any target to be pushed has been added to the current multimedia content.

[0073] For example, the targets to be recommended include handbags, skirts, and trumpets, etc. It can be achieved through Figure 2a the embodiments in to configure the content editing page.

[0074] Figure 2a A schematic diagram showing some embodiments of the content editing page of the present disclosure.

[0075] Such as Figure 2a As shown, in response to the user uploading the video to be published on the content editing page, the target recognition model is invoked to identify the targets that can match the above-mentioned targets to be recommended, including the handbag 21a, the skirt 22a, and the guitar 23a. The handbag and the handbag 21a, the skirt and the skirt 22a belong to the same category of items, and the trumpet and the guitar 23a belong to similar items (both belong to musical instruments).

[0076] For example, in response to the user clicking the "next step" control on the content editing page, the prompt information of the item to be pushed can be displayed.

[0077] In some embodiments, a prompt control is displayed for displaying the prompt information of at least one item to be pushed to be pushed in the multimedia content. For example, the prompt control is used to display the quantity information of at least one item to be pushed.

[0078] In some embodiments, the push evaluation result of the multimedia content is greater than a threshold value. The push evaluation result is determined according to at least one of the matching degree between at least one target to be pushed and the target, and the probability that the multimedia content motivates the browsing user to obtain at least one target to be pushed. For example, a machine learning model or a mathematical model can be used to calculate the push evaluation result.

[0079] For example, the higher the matching degree between the target to be pushed and the target, the higher the value of the push evaluation result; the higher the probability that the multimedia content motivates the browsing user to obtain at least one target to be pushed, the higher the value of the push evaluation result.

[0080] For example, the probability that the multimedia content motivates the browsing user to obtain at least one target to be pushed can be determined according to the information push intention (positively correlated) of the multimedia content, the quality of the multimedia content (positively correlated), etc.

[0081] For example, the conditions for triggering the display of the prompt control include: the user has the information push permission authorized by the target provider; the target provider can currently provide the target to be recommended (such as the inventory quantity of the item is greater than or equal to 1); the push evaluation result is greater than the threshold value.

[0082] For example, it can be through Figure 2b the embodiments in, to display the prompt information of the target to be pushed on the first prompt page.

[0083] Figures 2b - 2c A schematic diagram showing some embodiments of the prompt page of the present disclosure.

[0084] Such as Figure 2b shown, in response to the user clicking the "Next" control on the content editing page, the prompt page can be displayed. The first prompt page can include a video description editing area for editing the description information of the video; it is also possible to upload the video cover by clicking the "Select Cover" control in the video description editing area, and display the thumbnail of the cover on the "Select Cover" control.

[0085] The prompt control 21b can be displayed on the first prompt page. For example, the number of recommended items matched can be displayed on the prompt control 21b.

[0086] In some embodiments, displaying the prompt control includes: in response to the user not having pushed a target in the multimedia content, displaying the prompt control in a specified style on the first prompt page, and the specified style is different from the display styles of other controls on the prompt page. For example, the user can be prompted to add push information for the first time through the bubble text 22b; it is also possible to change the filling color of the prompt control 21b to a color different from that of other controls on the prompt page to prompt the user to add push information for the first time.

[0087] In some embodiments, in response to a user's interaction operation on a prompt control, relevant information of at least one item to be pushed is displayed. For example, before entering the relevant information display page, a second prompt page may be entered first, and then through interaction with the second prompt page, the relevant information is displayed.

[0088] For example, by clicking on the "Add Link for 3 Item Recommendations" control in the first prompt page, one can enter Figure 2c the second prompt page. On the second prompt page, in addition to the control for adding recommendation information, there may also be controls for adding other links, thereby improving the quality of multimedia content.

[0089] Such as Figure 2c shown, the second prompt page 21c can be displayed on the first prompt page. When the second prompt page 21c is displayed, the style of the first prompt page can be changed to highlight the second prompt page 21c, such as reducing the brightness of the first prompt page.

[0090] On the second prompt page 21c, in addition to displaying the "3 Item Recommendations" control for adding recommendation information of items, there may also be controls for adding other links such as "Video", "Game", "Location", etc. for users to select, thereby improving the quality of multimedia content.

[0091] For example, in response to a user's selection operation on the "3 Item Recommendations" control, relevant information of at least one item to be pushed is displayed.

[0092] In some embodiments, in response to at least one item to be pushed including multiple items to be pushed, relevant information of one item to be pushed among the multiple items to be pushed is displayed; in response to the user wanting to view other items to be pushed among the multiple items to be pushed, relevant information of the other items to be pushed is displayed.

[0093] In some embodiments, relevant information of the target to be pushed can be displayed on the target selection page. For example, the entrance to the target selection page can also be set at the top of the prompt page (such as below the page title, etc.).

[0094] For example, through Figures 2d - 2h the embodiments in, relevant information of the target to be pushed is displayed on the target selection page.

[0095] Figures 2d - 2e Schematic diagrams showing some embodiments of the target selection page of the present disclosure.

[0096] Such as Figure 2d shown, by default, only relevant information of one target to be recommended is displayed on the target selection page, including the image, name, attributes, etc. of the target. For example, by default, only relevant information of a handbag is displayed.

[0097] Such asFigure 2e As shown, in response to the user clicking on the "View the remaining 2 items" control, the relevant information about the skirt and the small size is displayed in a list.

[0098] For example, in response to the user clicking on the area where the relevant information of the item is located, it jumps to the detailed page of that item. It is also possible to add the link to the detailed page of that item to the current multimedia content.

[0099] In some embodiments, the number of items that a user can add can be determined according to the user's permissions. For example, if a user can only add 1 item, after the user clicks on the add control for the handbag, that control becomes the added state, and the add controls for other items become disabled (a prompt message such as "You can only add one item. Please deselect first" can be displayed); in response to the user clicking on this add control again, the added state of this add control is cancelled, and the disabled state of other add controls is cancelled.

[0100] In some embodiments, multiple items to be pushed are sorted according to at least one of the degree of matching with the target and the item quality. In response to the user performing an interaction operation on the prompt control, according to the sorting, the relevant information of one item to be pushed is determined from the multiple items to be pushed for display; in response to the user wanting to view the relevant information of other items to be pushed among the multiple items to be pushed, according to the sorting, the relevant information of other items to be pushed is displayed in order.

[0101] It is also possible to display an "Add more items" control on the target selection page; in response to the user selecting the "Add more items" control, the items that can be added to the current multimedia content are displayed.

[0102] For example, as mentioned above, the handbag has the same item type, attributes, etc. as the handbag 21a, with the highest degree of matching; the skirt has the same item type as the skirt 22a, but different attributes (such as different styles), with the second highest degree of matching; the small size and the guitar 23a belong to the same musical instrument type but different musical instrument varieties, with the lowest degree of matching. In this case, by default, only the relevant information of the handbag is displayed, and the relevant information of the skirt and the small size is temporarily hidden.

[0103] In this way, the information with the highest push success rate can be prominently displayed, and it is determined whether to display other information according to the user's intention, thereby improving the efficiency of information push.

[0104] As Figure 2d shown, a settings control 22d can be displayed for the user to turn on or off the prompt for pushing at least one target to be pushed in the multimedia content, such as "Turn off item recommendations".

[0105] For example, in response to the user not having pushed a target in the multimedia content, the setting control 22d is displayed in a specified style, which is different from the display styles of other controls on the prompt page. For example, the user who adds a push message for the first time can be prompted to turn off the recommendation through the bubble text 23d; alternatively, the filling color of the setting control 22d can be changed to a color different from that of other controls on the prompt page.

[0106] In response to the user clicking on the setting control 22d, a link setting page can be displayed.

[0107] Figure 2f Schematic diagrams showing some embodiments of the link setting page of the present disclosure.

[0108] As Figure 2f shown, the link setting page includes controls for turning off or on the recommendation.

[0109] In some embodiments, after the user clicks the "Add" control on the target selection page, it is confirmed that the push information of the corresponding target to be recommended is added to the current multimedia content.

[0110] Figure 2g Schematic diagrams showing some embodiments of the confirmation pop-up window of the present disclosure.

[0111] As Figure 2g shown, after clicking the "Add" control on the target selection page, a confirmation pop-up window can also be displayed; click the "Add" control again in the confirmation pop-up window to confirm the addition of the push information and enter the editing page of the anchor point. In this way, the probability of incorrect operations can be reduced, thereby improving the efficiency of information push.

[0112] After confirming the addition of the push information of the target to be pushed, the information push can continue through Figure 1 step 120 therein.

[0113] In step 120, in response to the user determining to push at least one target to be pushed, the push information of at least one target to be pushed is added to the multimedia content.

[0114] In some embodiments, in response to the user determining to push at least one target to be pushed, an editing interface is displayed for the user to edit the push information. For example, the push information can be edited through the Figure 2h embodiments therein.

[0115] Figure 2h Schematic diagrams showing some embodiments of the editing page of the present disclosure.

[0116] As Figure 2h shown, the push information can be edited in the information editing area of the editing page. For example, the name, attributes, recommendation words, etc. of the recommended item can be added here.

[0117] For example, in response to a user clicking the "Add" control on the editing page, the system jumps to a prompt page and displays a prompt for the to-be-recommended target to be added on the prompt page. For example, the prompt for the to-be-recommended target to be added can be displayed through the Figure 2i embodiments in

[0118] Figure 2i The schematic diagram showing some other embodiments of the prompt page of the present disclosure.

[0119] Such as Figure 2i shown, in response to a user clicking the "Add" control on the editing page, the system jumps to a prompt page and displays a prompt for the to-be-recommended target to be added near the "Add Link" control on the prompt page, such as "handbag".

[0120] For example, in response to a user clicking the "Publish" control, the system publishes the multimedia content with the push information added.

[0121] In some embodiments, at least one to-be-pushed target includes multiple to-be-pushed targets. Push information of the to-be-pushed target selected by the user from the multiple to-be-pushed targets is added to the multimedia content. For example, the multimedia content can be displayed through the Figure 2j embodiments of

[0122] Figure 2j The schematic diagram showing some embodiments of the multimedia content display page of the present disclosure.

[0123] Such as Figure 2j shown, the relevant information of the to-be-recommended target to be added is displayed in the multimedia content. For example, the name "handbag" of the to-be-recommended target can be displayed on the screen, or its relevant attributes can also be displayed; a shopping cart icon can also be displayed to prompt the user to click to obtain the handbag.

[0124] In some embodiments, the push information is displayed in the multimedia content to display the relevant page of at least one to-be-pushed target in response to the selection operation of the browsing user of the multimedia content.

[0125] For example, in response to a user clicking the "handbag" control or the shopping cart icon, the system jumps to the item details page of the handbag so that the user can obtain the handbag.

[0126] In some embodiments, it can be determined whether to trigger a prompt for the user to push a target in the multimedia content through the Figure 3 embodiments of

[0127] Figure 3 The schematic diagram showing some embodiments of the information push method of the present disclosure.

[0128] Such as Figure 3As shown, user groups can be preset. Only when a user 32 belonging to the user group intends to publish multimedia content, is it possible to prompt the user for recommendation; for a user 31 not belonging to the user group, the user is not prompted for recommendation. For non-mature users 321 in the group (such as those with the number of fans less than the threshold, the number of published contents less than the threshold, etc.), when the current multimedia content 321a has the potential to motivate browsing users, a prompt to recommend the user is triggered; when the current multimedia content 321b does not have the potential to motivate browsing users, a prompt to recommend the user is not triggered. The potential can be determined by using a machine learning model or a mathematical model based on factors such as the content quality of the current multimedia content.

[0129] For mature users 322 in the group (such as those with the number of fans more than or equal to the threshold, the number of published contents more than or equal to the threshold, etc.), when the push intention of the current multimedia content 322a is weaker than the threshold, a prompt to recommend the user is triggered; when the push intention of the current multimedia content 322b is not weaker than the threshold, a prompt to recommend the user is not triggered. The push intention can be determined by using a machine learning model or a mathematical model based on the content of the current multimedia content.

[0130] In this way, multimedia content suitable for information push can be screened out to trigger corresponding prompts for users, thereby improving the efficiency of information push.

[0131] Figure 4 The block diagram showing some embodiments of the information push device of the present disclosure.

[0132] As Figure 4 shown, the information push device 4 includes: a prompt unit 41 for prompting a user to push at least one target to be pushed in the multimedia content in response to the existence of a target in the multimedia content to be published by the user that matches at least one target to be pushed; an adding unit 42 for adding push information of at least one target to be pushed in the multimedia content in response to the user determining to push at least one target to be pushed.

[0133] In some embodiments, the prompt unit 41 displays a prompt control for displaying prompt information of at least one item to be pushed in the multimedia content.

[0134] In some embodiments, the prompt control is used to display the quantity information of at least one item to be pushed.

[0135] In some embodiments, the prompt unit 41, in response to the user not having pushed a target in the multimedia content, displays the prompt control in a specified style on the prompt page, and the specified style is different from the display styles of other controls on the prompt page.

[0136] In some embodiments, the prompting unit 41 displays relevant information of at least one item to be pushed in response to a user's interaction operation on a prompting control.

[0137] In some embodiments, when at least one item to be pushed includes multiple items to be pushed, the prompting unit 41 displays relevant information of one item to be pushed among the multiple items to be pushed; in response to the user wanting to view other items to be pushed among the multiple items to be pushed, it displays relevant information of the other items to be pushed.

[0138] In some embodiments, the multiple items to be pushed are sorted according to at least one of the degree of matching with a target and the quality of the item. The prompting unit, in response to a user's interaction operation on a prompting control, determines relevant information of one item to be pushed from the multiple items to be pushed according to the sorting and displays it; in response to the user wanting to view other items to be pushed among the multiple items to be pushed, it displays relevant information of the other items to be pushed in order according to the sorting.

[0139] In some embodiments, the push evaluation result of the multimedia content is greater than a threshold value, and the push evaluation result is determined according to at least one of the degree of matching between at least one push target and a target and the probability that the multimedia content motivates a browsing user to obtain at least one push target.

[0140] In some embodiments, the prompting unit 41 displays an editing interface in response to the user determining to push at least one push target, for the user to edit the push information.

[0141] In some embodiments, the push information is displayed in the multimedia content to display a relevant page of at least one push target in response to a selection operation of a browsing user of the multimedia content.

[0142] In some embodiments, the prompting unit 41, in response to the user intending to publish multimedia content, uses a machine learning model to identify whether there is a target in the multimedia content that matches at least one push target.

[0143] In some embodiments, at least one push target includes multiple push targets, and the adding unit 42 adds push information of a push target selected by the user from the multiple push targets to the multimedia content.

[0144] In some embodiments, the prompting unit 41 displays a setting control for the user to turn on or off the prompting for pushing at least one push target in the multimedia content.

[0145] Figure 5 The block diagram showing some other embodiments of the information push device of the present disclosure.

[0146] As Figure 5As shown, the information push device 5 of this embodiment includes: a memory 51 and a processor 52 coupled to the memory 51. The processor 52 is configured to execute the information push method in any one of the embodiments of the present disclosure based on the instructions stored in the memory 51.

[0147] Among them, the memory 51 may include, for example, a system memory, a fixed non-volatile storage medium, etc. The system memory stores, for example, an operating system, application programs, a boot loader, a database, and other programs.

[0148] Figure 6 The block diagram showing still some other embodiments of the information push device of the present disclosure.

[0149] As Figure 6 As shown, the information push device 6 of this embodiment includes: a memory 610 and a processor 620 coupled to the memory 610. The processor 620 is configured to execute the information push method in any one of the foregoing embodiments based on the instructions stored in the memory 610.

[0150] The memory 610 may include, for example, a system memory, a fixed non-volatile storage medium, etc. The system memory stores, for example, an operating system, application programs, a boot loader, and other programs.

[0151] The information push device 6 may further include an input / output interface 630, a network interface 640, a storage interface 650, etc. These interfaces 630, 640, 650 and the memory 610 and the processor 620 may be connected through a bus 660, for example. Among them, the input / output interface 630 provides a connection interface for input / output devices such as a display, a mouse, a keyboard, a touch screen, a microphone, and a speaker. The network interface 640 provides a connection interface for various networking devices. The storage interface 650 provides a connection interface for external storage devices such as an SD card and a USB flash drive.

[0152] Those skilled in the art should understand that the embodiments of the present disclosure may be provided as a method, a system, or a computer program product. Therefore, the present disclosure may take the form of a complete hardware embodiment, a complete software embodiment, or an embodiment combining software and hardware aspects. Moreover, the present disclosure may take the form of a computer program product implemented on one or more computer-usable non-transitory storage media including but not limited to a magnetic disk memory, a CD-ROM, an optical memory, etc. that contain computer-usable program code.

[0153] So far, the information push method, information push device, and computer-readable storage medium according to the present disclosure have been described in detail. To avoid obscuring the concept of the present disclosure, some details known in the art are not described. Those skilled in the art can fully understand how to implement the technical solutions disclosed herein based on the above description.

[0154] The methods and systems of the present disclosure may be implemented in many ways. For example, the methods and systems of the present disclosure may be implemented by software, hardware, firmware, or any combination of software, hardware, and firmware. The above order of steps for the method is for illustration only, and the steps of the method of the present disclosure are not limited to the specific order described above, unless otherwise specifically stated. In addition, in some embodiments, the present disclosure may also be implemented as a program recorded in a recording medium, and these programs include machine-readable instructions for implementing the methods according to the present disclosure. Thus, the present disclosure also covers a recording medium storing a program for executing the methods according to the present disclosure.

[0155] Although some specific embodiments of the present disclosure have been described in detail by way of examples, those skilled in the art should understand that the above examples are for illustration only and not for limiting the scope of the present disclosure. Those skilled in the art should understand that the above embodiments may be modified without departing from the scope and spirit of the present disclosure. The scope of the present disclosure is defined by the appended claims.

Claims

1. An information push method, comprising: In response to the presence of a target in the multimedia content to be published by the user that matches at least one target to be pushed, prompting the user to push the at least one target to be pushed in the multimedia content; In response to the user determining to push the at least one target to be pushed, adding push information of the at least one target to be pushed to the multimedia content.

2. The information push method according to claim 1, wherein, The prompting the user to push the at least one target to be pushed in the multimedia content includes: Displaying a prompt control for displaying prompt information of the at least one item to be pushed that is intended to be pushed in the multimedia content.

3. The information push method according to claim 2, wherein, The prompt control is used to display the quantity information of the at least one item to be pushed.

4. The information push method according to claim 2, wherein, The displaying the prompt control includes: In response to the user not having pushed a target in the multimedia content, displaying the prompt control in a specified style on the prompt page, and the specified style is different from the display styles of other controls on the prompt page.

5. The information push method according to claim 2, wherein, The prompting the user to push the at least one target to be pushed in the multimedia content includes: In response to the user performing an interaction operation on the prompt control, displaying relevant information of the at least one item to be pushed.

6. The information push method according to claim 5, wherein, The displaying the relevant information of the at least one item to be pushed includes: In response to the at least one item to be pushed including multiple items to be pushed, displaying the relevant information of one item to be pushed among the multiple items to be pushed; In response to the user wanting to view the relevant information of other items to be pushed among the multiple items to be pushed, displaying the relevant information of the other items to be pushed.

7. The information push method according to claim 6, wherein, The multiple items to be pushed are sorted according to at least one of the matching degree with the target and the item quality, The displaying the relevant information of the at least one item to be pushed includes: In response to the user performing an interaction operation on the prompt control, determining the relevant information of one item to be pushed from the multiple items to be pushed according to the sorting and displaying it; In response to the user wanting to view the relevant information of other items to be pushed among the multiple items to be pushed, displaying the relevant information of the other items to be pushed in sequence according to the sorting.

8. The information push method according to any one of claims 1-7, wherein, The push evaluation result of the multimedia content is greater than a threshold, and the push evaluation result is determined according to at least one of the matching degree between the at least one target to be pushed and the target and the probability that the multimedia content motivates browsing users to obtain the at least one target to be pushed.

9. The information push method according to any one of claims 1-7, further comprising: In response to the user determining to push the at least one target to be pushed, displaying an editing interface for the user to edit the push information.

10. The information push method according to any one of claims 1-7, wherein, the push information is displayed in the multimedia content and is used to display a relevant page of at least one target to be pushed in response to a selection operation of a browsing user of the multimedia content.

11. The information push method according to any one of claims 1-7, further comprising: in response to the user's intention to publish the multimedia content, using a machine learning model to identify whether there is a target matching the at least one target to be pushed in the multimedia content.

12. The information push method according to any one of claims 1-7, wherein, the at least one target to be pushed includes a plurality of targets to be pushed, and adding the push information of the at least one target to be pushed in the multimedia content includes: adding the push information of the target to be pushed selected by the user from the plurality of targets to be pushed in the multimedia content.

13. The information push method according to any one of claims 1-7, further comprising: displaying a setting control for the user to turn on or off the prompt for pushing the at least one target to be pushed in the multimedia content.

14. An information push device, comprising: a prompt unit, configured to prompt the user to push the at least one target to be pushed in the multimedia content in response to the existence of a target matching the at least one target to be pushed in the multimedia content to be published by the user; an adding unit, configured to add the push information of the at least one target to be pushed in the multimedia content in response to the user's determination to push the at least one target to be pushed.

15. An information push device, comprising: a memory; and a processor coupled to the memory, the processor being configured to execute the information push method according to any one of claims 1-13 based on instructions stored in the memory.

16. A computer-readable storage medium, on which a computer program is stored, and when the program is executed by a processor, it implements the information push method according to any one of claims 1-13.

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