Content display method and device, readable medium, electronic equipment and program product

Abstract

A content display method and apparatus, a readable medium, an electronic device and a program product, the method comprising: displaying a search page, in response to a search operation on weather information in the search page, displaying target weather information and an interaction component, the interaction component being used for displaying promotion information and / or touching a landing page associated with the promotion information, when the target weather information is different, the display styles of the interaction component are different. According to the technical scheme, when weather information search is carried out, on one hand, diversity of search results can be enriched, and on the other hand, an interaction function can be provided through the interaction component, so that interaction experience of a user is improved. Besides, when the target weather information is different, the display styles of the interaction component are different, so that the display styles of the interaction component can be enriched, the browsing experience of the user is improved, the attention of the user can be attracted, the user can quickly notice the interaction component, and the interaction experience of the user is further improved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technologies, and in particular, to a content display method, apparatus, readable medium, electronic device, and program product. Background Art

[0002] With the development of computer technologies, search engines have become one of the important ways for people to obtain information. For example, in short video applications, weather information can be searched through a search engine to obtain weather information. However, in related technologies, when searching for weather information through a search engine, there are problems such as a single search result. Summary of the Invention

[0003] This Summary of the Invention section is provided to introduce concepts in a brief form, which will be described in detail in the following Detailed Description section. This Summary of the Invention section is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to be used to limit the scope of the claimed technical solution.

[0004] In a first aspect, the present disclosure provides a content display method, which includes: Displaying a search page for a user to perform information search; In response to a search operation for weather information on the search page, displaying target weather information and an interactive component, where the interactive component is used to display promotion information and / or reach a landing page associated with the promotion information, and when the target weather information is different, the display style of the interactive component is different.

[0005] In a second aspect, the present disclosure provides a content display apparatus, which includes: A first display module for displaying a search page for a user to perform information search; A second display module for, in response to a search operation for weather information on the search page, displaying target weather information and an interactive component, where the interactive component is used to display promotion information and / or reach a landing page associated with the promotion information, and when the target weather information is different, the display style of the interactive component is different.

[0006] In a third aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, and when the computer program is executed by a processing device, the steps of the method in the first aspect are implemented.

[0007] In a fourth aspect, the present disclosure provides an electronic device, including: A storage device having a computer program stored thereon; A processing device for executing the computer program in the storage device to implement the steps of the method in the first aspect.

[0008] In a fifth aspect, the present disclosure provides a computer program product including a computer program which, when executed by a processor, implements the steps of the method in the first aspect.

[0009] Through the above technical solutions, when searching for weather information on a search page, target weather information and an interactive component can be displayed. Since the interactive component can be used to display promotional information and / or reach a landing page associated with the promotional information, on the one hand, the diversity of search results can be enriched when searching for weather information, and on the other hand, an interactive function can be provided through the interactive component, thereby increasing the user's interaction experience. In addition, since the display style of the interactive component is different when the target weather information is different, thus, not only can the display style of the interactive component be enriched, improving the user's browsing experience, but also the user's attention can be attracted, enabling the user to quickly notice the interactive component and further increasing the user's interaction experience.

[0010] Other features and advantages of the present disclosure will be described in detail in the subsequent specific implementation section. BRIEF DESCRIPTION OF THE DRAWINGS

[0011] In combination with the drawings and with reference to the following specific implementation manners, the above and other features, advantages and aspects of the embodiments of the present disclosure will become more obvious. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the original elements and elements are not necessarily drawn to scale. In the drawings: Figure 1 A schematic diagram of a search result when searching for weather information in the related art is shown; Figure 2 A flowchart of a content display method according to an exemplary embodiment of the present disclosure is shown; Figure 3 A schematic diagram of a display style of an interactive component according to an exemplary embodiment of the present disclosure is shown; Figure 4 A schematic diagram of a display style of an interactive component according to an exemplary embodiment of the present disclosure is shown; Figure 5 A schematic diagram of a display style of an interactive component according to an exemplary embodiment of the present disclosure is shown; Figure 6 A schematic diagram of a display style of an interactive component according to an exemplary embodiment of the present disclosure is shown; Figure 7 A schematic diagram of a display style of an interactive component according to an exemplary embodiment of the present disclosure is shown; Figure 8It is a schematic diagram of the display style of an interactive component shown according to an exemplary embodiment of the present disclosure; Figure 9 It is a flowchart of another content display method shown according to an exemplary embodiment of the present disclosure; Figure 10 It is a structural block diagram of a content display device shown according to an exemplary embodiment of the present disclosure; Figure 11 It is a schematic structural diagram of an electronic device shown according to an exemplary embodiment of the present disclosure. Detailed implementation manners

[0012] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although some embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Instead, these embodiments are provided to more thoroughly and completely understand the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not used to limit the protection scope of the present disclosure.

[0013] It should be understood that the various steps recited in the method embodiments of the present disclosure can be executed in a different order and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this regard.

[0014] The term "including" and its variants used herein are open-ended, that is, "including but not limited to". The term "based on" is "at least partially based on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0015] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order of the functions executed by these devices, modules or units or their interdependent relationships.

[0016] It should be noted that the modifications of "one" and "plural" mentioned in the present disclosure are illustrative rather than restrictive. Those skilled in the art should understand that unless otherwise clearly specified in the context, it should be understood as "one or more".

[0017] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only for illustrative purposes and are not used to limit the scope of these messages or information.

[0018] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, usage scopes, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to users and the authorization of users should be obtained through appropriate means in accordance with relevant laws and regulations.

[0019] For example, when receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested by the user will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, an application program, a server, or a storage medium that performs the operations of the technical solutions of the present disclosure according to the prompt message.

[0020] As an optional but non-limiting implementation manner, the manner of sending a prompt message to the user in response to receiving an active request from the user may be, for example, in the form of a pop-up window, and the prompt message may be presented in text in the pop-up window. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0021] It is understandable that the above process of notifying and obtaining user authorization is only illustrative and does not limit the implementation manners of the present disclosure. Other manners that meet relevant laws and regulations can also be applied to the implementation manners of the present disclosure.

[0022] Meanwhile, it is understandable that the data involved in the technical solutions of the present disclosure (including but not limited to the data itself, the acquisition or use of the data) should comply with the requirements of corresponding laws, regulations and related provisions.

[0023] As described in the background art, in the related art, when searching for weather through a search engine, there are problems such as a single search result.

[0024] Exemplarily, in a short video application, a search control for the user to perform information search may be provided. When the user searches for weather information through the search control, the weather information may be displayed on the display page of the short video application, as Figure 1 shown. However, according to Figure 1 it can be known that the display page of the short video application generally only displays weather information, and there are problems such as a single display content.

[0025] In view of this, the present disclosure provides a content display method, device, readable medium, electronic device and program product to solve the above technical problems.

[0026] The following further explains the embodiments of the present disclosure with reference to the accompanying drawings.

[0027] Figure 2 is a flowchart of a method shown according to an exemplary embodiment of the present disclosure. Refer to Figure 2, the method may include the following steps: S201: Displaying a search page, where the search page is used for users to search for information.

[0028] In this embodiment, the search page can be a search page in a search application, or a search page in a short video application, and of course it can also be a search page in other applications. The present disclosed embodiment does not impose any restrictions on this.

[0029] For example, the search page can be a search page in a short video application, whereby, when a user opens the short video application, a video playback page can be displayed, and a search control can be displayed in the upper right corner of the video playback page; when the user triggers the search control by clicking or other operations, the search page can be displayed, and a search input box can be displayed in the search page, whereby the user can search for information by entering the target search term in the search input box.

[0030] S202: In response to a search operation for weather information in a search page, target weather information and interactive components are displayed, wherein the interactive components are used to display promotional information and / or reach a landing page associated with the promotional information. When the target weather information is different, the display style of the interactive components is different.

[0031] In this embodiment, the search operation for weather information can be performed by voice input. For example, a voice input control can be displayed on the search page, and thus, by triggering the voice input control, the user can search for weather information by voice. It can also be performed by text input. For example, a text input control can be displayed on the search page, and thus, by triggering the text input control, the user can search for weather information in text. Of course, it can also be performed by other methods, and the embodiments of the present disclosure do not impose any restrictions on this.

[0032] It should be understood that weather information can generally include weather type and / or weather level, etc., and different weather types and / or weather levels often bring different feelings to people. For example, sunny days usually bring people a bright and pleasant feeling, while cloudy or rainy days may make people feel depressed or peaceful. Therefore, in order to make the display style of the interactive component more in line with the current weather information and / or user feelings, different weather types and / or weather levels can correspond to different interactive component styles, so that the display style of the interactive component visually echoes the weather information, thereby improving the user experience. That is to say, in a possible way, when the weather type and / or weather level corresponding to the target weather information is different, the display style of the interactive component can be different.

[0033] In this embodiment, the weather types may include sunny, cloudy, overcast, rainy, snowy, etc., and the weather levels may include rainfall levels (such as light rain, moderate rain, heavy rain, etc.) and snowfall levels (such as light snow, moderate snow, heavy snow, etc.).

[0034] In this embodiment, the display styles of the interactive components are different. It may be that the display appearances of the interactive components are different, such as different display colors, different display special effects, and / or different display shapes, etc. It may also be that the promotion information in the interactive components is different, such as different promotion objects, different promotion copywriting, or different display styles of the promotion information, etc. Of course, it may also be other situations. For example, both the display appearance of the interactive component and the promotion information in the interactive component are different. The embodiments of the present disclosure do not make any restrictions on this.

[0035] Exemplarily, continuing to refer to the above example, when the target search term is "weather in XX area", the weather information of "XX area" and the interactive component can be displayed. If the weather type in "XX area" is snowy, on the one hand, the display color of the interactive component can be gradually changed from the initial display color to a cold-toned color, for example, gradually changed to blue. On the other hand, special effects can be displayed at preset positions in and / or around the interactive component. For example, a snowflake falling animation can be displayed above the interactive component, and the snowflakes can accumulate into snow when they fall on the interactive component. In addition, the promotion object can also be displayed in the interactive component, for example, "YY down jacket" can be displayed, as Figure 3 shown. If the weather type in "XX area" is cloudy, on the one hand, the display color of the interactive component can be gradually changed from the initial display color to a cyan-toned color, for example, gradually changed to navy blue. On the other hand, special effects can be displayed at preset positions in and / or around the interactive component. For example, a cloud special effect can be displayed above the interactive component. In addition, the promotion object can also be displayed in the interactive component, for example, "music headphones" can be displayed, as Figure 4 shown.

[0036] If the weather level in "XX area" is light snow, on the one hand, the display color of the interactive component can be gradually changed from the initial display color to a lighter color in the cold tone, for example, gradually changed to light blue. On the other hand, special effects can be displayed at preset positions in and / or around the interactive component. For example, a less snowflake falling animation can be displayed above the interactive component. If the weather level in "XX area" is heavy snow, on the one hand, the display color of the interactive component can be gradually changed from the initial display color to a lighter color in the cold tone, for example, gradually changed to dark blue. On the other hand, special effects can be displayed at preset positions in and / or around the interactive component. For example, a more snowflake falling animation can be displayed above the interactive component.

[0037] Through the above technical solution, when searching for weather information on the search page, the target weather information and interactive components can be displayed. Since the interactive components can be used to display promotion information and / or reach the landing page associated with the promotion information, on the one hand, the diversity of search results can be enriched when searching for weather information, and on the other hand, an interactive function can be provided through the interactive components, thereby enhancing the user's interaction experience. In addition, since the display styles of the interactive components are different when the target weather information is different, not only can the display styles of the interactive components be enriched, the user's browsing experience be improved, but also the user's attention can be attracted, enabling the user to quickly notice the interactive components and further enhancing the user's interaction experience.

[0038] To facilitate understanding of the content display method provided by the present disclosure, the possible implementation manners in the present disclosure are described below.

[0039] In a possible manner, in response to a search operation for weather information on the search page, displaying the target weather information and interactive components may include: In response to a search operation for weather information on the search page, displaying the first weather index information and the first interactive component; in response to a switching operation of switching the first weather index to the second weather index, displaying the second weather index information and the second interactive component, where the first weather index information is different from the second weather index information, and the display style of the second interactive component is different from that of the first interactive component.

[0040] In this embodiment, the first weather index may be the weather index that is defaultly displayed on the search page, or the weather index selected by the user when exiting the weather information view last time. Of course, it may also be others. The embodiments of the present disclosure do not impose any restrictions on this.

[0041] In this embodiment, the switching operation of switching the first weather index to the second weather index may be: displaying multiple weather indexes on the display page, and switching the first weather index to the second weather index by triggering the second weather index among the multiple weather indexes; or displaying multiple weather indexes on the display page, and the user realizes switching the first weather index to the second weather index by sliding the display page to display the second weather index information; of course, it may also be switched by other means. The embodiments of the present disclosure do not impose any restrictions on this.

[0042] Exemplarily, continuing with the above example, when the target search term is "weather in XX area", the weather information of "XX area" under the temperature index and the interactive components can be displayed, and the promotion object "XY clothing" can be displayed in the interactive components. When the user triggers the humidity index through operations such as clicking, the weather information of "XX area" under the humidity index and the interactive components can be displayed, and the promotion object "humidifier" can be displayed in the interactive components, as Figure 5as shown

[0043] In the above manner, interactive components with different display styles can be displayed under different weather indicators. On the one hand, it can enrich the display styles of interactive components and improve the user's browsing experience; on the other hand, it can also attract the user's attention through interactive components with different display styles, enabling the user to quickly notice the interactive components and further increasing the user's interaction experience; in addition, it can also make the display style of the interactive components more in line with the weather indicators, thereby increasing the user's interaction interest and further enhancing the user experience.

[0044] In a possible way, the first interactive component displays the first copy content for promoting the first object, and the first object is associated with the first weather indicator information; the second interactive component displays the second copy content for promoting the second object, and the second object is associated with the second weather indicator information.

[0045] In this embodiment, the copy content can be determined according to the actual situation, and the embodiments of the present disclosure do not make any restrictions on this. By way of example, the copy content can be at least one of an advertising copy of the promoted object, a brand publicity slogan, a selling point information, a preferential information, a brand logo, and a product picture. When the copy content is an advertising copy, the large language model can generate an advertising copy that can not only reflect the weather characteristics but also integrate the brand concept according to the weather information and the promoted object, so that the copy content can be in line with the weather information and the brand concept, thereby improving the promotion effect of the promoted object. By way of example, when the weather indicator is a temperature indicator, the promoted object can be "YY down jacket", and the advertising copy can be: Wear down jacket in snowy days, and the warmth is stronger. When the weather indicator is a humidity indicator, the promoted object can be "humidifier", and the advertising copy can be: Humidify moistly and refresh every day, as Figure 6 as shown

[0046] In a possible way, in order to further enrich the content display of the search results, a background image can also be displayed, and the target weather information and the interactive component are displayed in the background image. At the same time, in order to further improve the promotion effect of the promoted object, the background image can be an image associated with the promoted object displayed in the interactive component, such as a brand publicity cover, a brand logo, or a product picture, etc.

[0047] Through the above manner, the copy content for promoting the promoted object can be displayed in the interactive component, and the promoted object is associated with the weather indicator information. Thus, on the one hand, it can further enrich the diversity of the search results, and on the other hand, it can make the copy content match the weather indicator information, thereby increasing the user's interaction interest and further enhancing the user experience and the promotion effect of the promoted object.

[0048] In a possible way, the target weather information may include multiple weather information within a preset time period. The weather types corresponding to the multiple weather information are the same, and the weather grades corresponding to the multiple weather information under the weather type are different. The display style of the interactive component is used to characterize the changes in the weather grades corresponding to the multiple weather information respectively.

[0049] In this embodiment, the preset time period may be different time intervals within the same day, or may be an actual interval spanning different dates. The embodiments of the present disclosure do not impose any restrictions on this.

[0050] Exemplarily, continuing to refer to the above example, when the target search term is "weather in XX area", the weather information of "XX area" and the interactive component may be displayed. If the weather information of "XX area" includes the weather information at the current moment, the weather information at 16:00, and the weather information at 17:00, where the weather type at the current moment is snowing, and the weather grade is light snow, the weather type at 16:00 is snowing, and the weather grade is moderate snow, and the weather type at 17:00 is snowing, and the weather grade is heavy snow, then the display style of the interactive component can be used to characterize the change in the weather grade from the current moment to 17:00. For example, a snowflake fluttering special effect can be displayed in the interactive component, and the number of snowflakes in the snowflake fluttering special effect can gradually increase, as Figure 7 shown.

[0051] In the above manner, the changes in the weather grades corresponding to the multiple weather information can be characterized by the display style of the interactive component. Thus, the change in the weather grade can be quickly and intuitively understood through the display style of the interactive component, further improving the user experience.

[0052] In a possible way, a third promotion object and third copy content associated with the third promotion object are displayed in the interactive component. Accordingly, the content display method may further include: In response to the display duration of the third promotion object and / or the third copy content satisfying a preset duration, playing the easter egg content associated with the third promotion object; in response to the playing of the easter egg content satisfying a preset condition, updating the display of the third copy content to the fourth copy content associated with the third promotion object, where the fourth copy content is different from the third copy content.

[0053] In this embodiment, the third copy content and the fourth copy content can be determined according to the actual situation. The embodiments of the present disclosure do not impose any restrictions on this. Exemplarily, the third copy content may be the brand information of the promotion object, such as an advertisement copy, a brand publicity slogan, or a brand logo, etc. The fourth copy content may be the sales information of the promotion object, such as product information, contact information, store information, selling point information, or preferential information, etc.

[0054] In this embodiment, the playback of the easter egg content meeting the preset conditions can be that the playback duration of the easter egg content reaches the preset playback duration, or the easter egg content is played to the end. Of course, it can also be others. For example, the user manually closes the playback of the easter egg content. The embodiments of the present disclosure do not impose any restrictions on this.

[0055] Exemplarily, when the target search term is "weather in XX area", the weather information of "XX area" and interactive components can be displayed, and the promotion object "Flying X Car" and the brand information of "Flying X Car" can be displayed in the interactive components. For example, the advertising copy "Snowy, instant charging, warm, travel with peace of mind" of the "flying car" can be displayed. When the display duration of the advertising copy "Snowy, instant charging, warm, travel with peace of mind" reaches the preset duration, such as 1 second, the easter egg content associated with the "Flying X Car" can be played. For example, the car model of the "Flying X Car" can be displayed and the car model can be moved from the first position to the second position. After the easter egg content is played to the end, the advertising copy "Snowy, instant charging, warm, travel with peace of mind" can be updated and displayed as the sales information of the "Flying X Car". For example, it can be updated to the store information and contact information of the "Flying X Car", as Figure 8 shown.

[0056] Through the above method, the third promotion object and the third copy content can be displayed first, and when the display duration of the third promotion object and / or the third copy content meets the preset duration, the easter egg content associated with the third promotion object can be played, and when the playback of the easter egg content meets the preset conditions, the third copy content can be updated and displayed as the fourth copy content. Thus, when searching for weather information, promotion objects matching the weather information and multiple display contents related to the promotion objects can be displayed. On the one hand, the diversity of search results can be further enriched; on the other hand, the user's attention can be further attracted through the animated content, enabling the user to quickly notice the interactive components and further enhancing the user's interaction experience. In addition, since the fourth copy content is different from the third copy content, the promotion object can be more comprehensively understood through the fourth copy content and the third copy content, further enhancing the user experience.

[0057] In a possible manner, the content display method may further include: Responding to a trigger operation on the promotion information in the interactive component, displaying the landing page associated with the promotion information.

[0058] Through the above method, when the interactive component is triggered, the landing page associated with the promotion information can be displayed, thereby simplifying the way for the user to reach the landing page and further enhancing the user's interaction experience.

[0059] To facilitate further understanding of the content display method provided by the present disclosure, the content display method provided by the present disclosure will be further described below in combination with each step: Exemplarily, as Figure 9 shown, when the user opens the short video application, a video playback page can be displayed, and a search input box can be displayed in the upper right corner of the video playback page. When the user enters "weather in XX area" in the search input box, a background image matching the current weather information of "XX area" can be displayed, and the weather information of "XX area" can be displayed in the background image, as well as an interactive component whose display style matches the current weather information of "XX area". Exemplarily, if the current weather in "XX area" is snowing, on the one hand, the brand promotion cover of "YY down jacket" can be used as the background image, and on the other hand, the brand information of "YY down jacket" and special effects matching the current weather, such as snowflake falling special effects, can be displayed in the interactive component. When the user does not exit the weather information display page of "XX area" or does not trigger the interactive component within the preset time, the animation content associated with "YY down jacket" can be played on the weather information display page, and after the animation content is played, the sales information of "YY down jacket", such as the discount information or store information of "YY down jacket", can be displayed. When the user triggers the discount information, it can jump to the landing page associated with "YY down jacket" so that the user can quickly receive coupons, etc. When the user triggers the store information, it can jump to the landing page associated with "YY down jacket" so that the user can quickly obtain the store location or route information of "YY down jacket", etc.

[0060] Through the above method, when searching for weather information on the search page, the target weather information and the interactive component whose display style fits the target weather information can be displayed, thereby enriching the diversity of search results and the display style of the interactive component, and improving the user experience. In addition, since the promotion object in the interactive component fits the target weather information, and the promotion information of the promotion object can be displayed in a variety of display methods, it not only enables users to notice the promotion object more quickly, but also enables users to understand the promotion object more comprehensively, thereby improving the promotion effect of the promotion object.

[0061] Based on the same concept, an embodiment of the present disclosure also provides a content display device, as Figure 10 shown, the content display device 1000 may include: A first display module 1001, configured to display a search page for the user to perform information search; A second display module 1002, configured to display the target weather information and an interactive component in response to a search operation for weather information on the search page, where the interactive component is used to display promotion information and / or reach the landing page associated with the promotion information, and when the target weather information is different, the display style of the interactive component is different.

[0062] Through the above display device 1000, when searching for weather information on the search page, the target weather information and interactive components can be displayed. Since the interactive components can be used to display promotional information and / or reach the landing page associated with the promotional information, on the one hand, the diversity of search results can be enriched when searching for weather information, and on the other hand, an interactive function can be provided through the interactive components, thereby increasing the user's interaction experience. In addition, since the display styles of the interactive components are different when the target weather information is different, thus, not only can the display styles of the interactive components be enriched, the user's browsing experience be improved, but also the user's attention can be attracted, enabling the user to quickly notice the interactive components and further increasing the user's interaction experience.

[0063] In a possible way, when the weather type and / or weather level corresponding to the target weather information are different, the display styles of the interactive components are different.

[0064] In a possible way, the second display module 1002 may include: The first display unit is configured to display the first weather index information and the first interactive component in response to a search operation for weather information on the search page; The second display unit is configured to display the second weather index information and the second interactive component in response to a switching operation of switching the first weather index to the second weather index, where the first weather index information is different from the second weather index information, and the display style of the second interactive component is different from that of the first interactive component.

[0065] In a possible way, the first promotional content for promoting the first object is displayed in the first interactive component, and the first object is associated with the first weather index information; the second promotional content for promoting the second object is displayed in the second interactive component, and the second object is associated with the second weather index information.

[0066] In a possible way, the target weather information includes multiple weather information within a preset time period, the weather types corresponding to the multiple weather information are the same, and the weather levels corresponding to the multiple weather information under the weather type are different. The display style of the interactive component is used to represent the change in the weather levels corresponding to the multiple weather information respectively.

[0067] In a possible way, the third promotional object and / or the third promotional content associated with the third promotional object are displayed in the interactive component. Correspondingly, the content display device 1000 may further include: The third display module is configured to play the easter egg content associated with the third promotional object in response to the display duration of the third promotional object and the third promotional content meeting a preset duration; The fourth display module is configured to update and display the third copy content as the fourth copy content associated with the third promotion object in response to the playback of the easter egg content meeting a preset condition, where the fourth copy content is different from the third copy content.

[0068] In a possible implementation, the content display device 1000 may further include: The fifth display module is configured to display the landing page associated with the promotion information in response to a trigger operation on the promotion information in the interactive component.

[0069] Based on the same concept, an embodiment of the present disclosure further provides a computer-readable medium, on which a computer program is stored, and when the program is executed by a processing device, the steps of any of the above content display methods are implemented.

[0070] Based on the same concept, an embodiment of the present disclosure further provides an electronic device, which may include: A storage device, on which a computer program is stored; A processing device, configured to execute the computer program in the storage device to implement the steps of any of the above content display methods.

[0071] Based on the same concept, an embodiment of the present disclosure further provides a computer program product, including a computer program, and when the computer program is executed by a processor, the steps of any of the above content display methods are implemented.

[0072] Next, with reference to Figure 11 , which shows a schematic structural diagram of an electronic device 1100 suitable for implementing an embodiment of the present disclosure. The terminal device in an embodiment of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (Personal Digital Assistants), PADs (Tablet Computers), PMPs (Portable Multimedia Players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 11 The electronic device shown is only an example and should not impose any limitations on the functions and usage scope of the embodiments of the present disclosure.

[0073] As Figure 11 shown, the electronic device 1100 may include a processing device (such as a central processing unit, a graphics processing unit, etc.) 1101, which may perform various appropriate actions and processes according to the program stored in the read-only memory (ROM) 1102 or the program loaded from the storage device 1108 into the random access memory (RAM) 1103. In the RAM 1103, various programs and data required for the operation of the electronic device 1100 are also stored. The processing device 1101, the ROM 1102, and the RAM 1103 are connected to each other through a bus 1104. The input / output (I / O) interface 1105 is also connected to the bus 1104.

[0074] Typically, the following devices can be connected to the I / O interface 1105: an input device 1106 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1107 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1108 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1109. The communication device 1109 can allow the electronic device 1100 to communicate with other devices wirelessly or wiredly to exchange data. Although Figure 11 the electronic device 1100 with various devices is shown, it should be understood that it is not required to implement or have all the shown devices. Instead, more or fewer devices can be implemented or had.

[0075] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes program codes for performing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 1109, or installed from the storage device 1108, or installed from the ROM 1102. When the computer program is executed by the processing device 1101, the above functions defined in the method of the embodiment of the present disclosure are executed.

[0076] It should be noted that the computer-readable medium described above in the present disclosure can be a computer-readable signal medium, a computer-readable storage medium, or any combination of the two. A computer-readable storage medium can be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the above. More specific examples of a computer-readable storage medium can include, but are not limited to: an electrical connection having one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium can be any tangible medium that contains or stores a program, and this program can be used by or in combination with an instruction execution system, apparatus, or device. In the present disclosure, a computer-readable signal medium can include a data signal propagated in a baseband or as part of a carrier wave, in which computer-readable program code is carried. Such a propagated data signal can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium can also be any computer-readable medium other than a computer-readable storage medium, and this computer-readable signal medium can send, propagate, or transmit a program for use by or in combination with an instruction execution system, apparatus, or device. The program code contained on a computer-readable medium can be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0077] In some embodiments, communication can be carried out using any currently known or future-developed network protocol such as HTTP (HyperText Transfer Protocol), and can be interconnected with digital data communication in any form or medium (e.g., a communication network). Examples of communication networks include local area networks ("LANs"), wide area networks ("WANs"), the Internet (e.g., the Internet), and end-to-end networks (e.g., ad hoc end-to-end networks), as well as any currently known or future-developed networks.

[0078] The above computer-readable medium can be included in the above electronic device; or can exist separately without being assembled into the electronic device.

[0079] The above computer-readable medium carries one or more programs that, when executed by the electronic device, cause the electronic device to: display a search page for the user to perform information searches; in response to a search operation for weather information on the search page, display target weather information and an interactive component, where the interactive component is used to display promotional information and / or reach the landing page associated with the promotional information, and when the target weather information is different, the display style of the interactive component is different.

[0080] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages or combinations thereof. The programming languages include, but are not limited to, object-oriented programming languages such as Java, Smalltalk, C++, and also include conventional procedural programming languages such as the "C" language or similar programming languages. The program code may execute entirely on the user's computer, partially on the user's computer, execute as a stand-alone software package, execute partially on the user's computer and partially on a remote computer, or execute entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0081] The flowcharts and block diagrams in the accompanying drawings illustrate the possible architectures, functions, and operations of systems, methods, and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagram may represent a module, a program segment, or a portion of code that contains one or more executable instructions for implementing a specified logical function. It should also be noted that in some alternative implementations, the functions noted in the blocks may occur in a different order than noted in the accompanying drawings. For example, two consecutive blocks shown may actually be executed substantially in parallel, or they may sometimes be executed in the reverse order, depending on the functions involved. It should also be noted that each block in the block diagram and / or flowchart, and combinations of blocks in the block diagram and / or flowchart, may be implemented by a dedicated hardware-based system for performing the specified functions or operations, or may be implemented by a combination of dedicated hardware and computer instructions.

[0082] The modules described in the embodiments of the present disclosure may be implemented in software or in hardware. In some cases, the name of the module does not constitute a limitation on the module itself.

[0083] The functions described above in this document can be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that can be used include: Field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), Systems on Chip (SOCs), Complex Programmable Logic Devices (CPLDs), and so on.

[0084] In the context of this disclosure, a machine-readable medium can be a tangible medium that can contain or store a program for use by or in connection with an instruction execution system, apparatus, or device. A machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium can include, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a Read-Only Memory (ROM), an Erasable Programmable Read-Only Memory (EPROM or Flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0085] The above description is only a preferred embodiment of this disclosure and an illustration of the technical principles applied. Those skilled in the art should understand that the scope of disclosure involved in this disclosure is not limited to the technical solutions formed by the specific combination of the above technical features, and should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosure concept. For example, the technical solutions formed by mutually replacing the above features with the (but not limited to) technical features with similar functions disclosed in this disclosure.

[0086] In addition, although the operations are depicted in a particular order, this should not be construed as requiring that the operations be performed in the particular order shown or in sequential order. In certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although several specific implementation details are included in the above discussion, these should not be construed as limiting the scope of this disclosure. Certain features described in the context of separate embodiments can also be implemented combinatorially in a single embodiment. Conversely, the various features described in the context of a single embodiment can also be implemented separately or in any suitable sub-combination in multiple embodiments.

[0087] Although the subject matter has been described in language specific to structural features and / or methodological logical acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. On the contrary, the specific features and acts described above are merely example forms for implementing the claims. Regarding the apparatus in the above embodiments, the specific manner in which each module performs operations has been described in detail in the embodiments related to the method, and will not be elaborated here.

Claims

1. A content display method, characterized in that: The content display method comprises: Displaying a search page, wherein the search page is used for users to search for information; In response to a search operation for weather information in the search page, target weather information and interactive components are displayed, wherein the interactive components are used to display promotional information and / or reach a landing page associated with the promotional information. When the target weather information is different, the display style of the interactive components is different.

2. The content display method according to claim 1, characterized in that: When the weather type and / or weather level corresponding to the target weather information is different, the display style of the interactive component is different.

3. The content display method according to claim 1, characterized in that: The method of displaying target weather information and interactive components in response to a search operation for weather information in the search page includes: In response to a search operation for weather information in the search page, displaying first weather indicator information and a first interactive component; In response to a switching operation of switching the first weather indicator to the second weather indicator, the second weather indicator information and the second interactive component are displayed, wherein the first weather indicator information is different from the second weather indicator information, and the display style of the second interactive component is different from that of the first interactive component.

4. The content display method according to claim 3, characterized in that: The first interactive component displays first text content for promoting a first object, and the first object is associated with the first weather indicator information; The second interactive component displays second text content for promoting a second object, and the second object is associated with the second weather indicator information.

5. The content display method according to claim 1, characterized in that: The target weather information includes multiple weather information within a preset time period, the multiple weather information correspond to the same weather type, and the multiple weather information under the weather type respectively correspond to different weather levels, and the display style of the interactive component is used to characterize the changes in the weather levels corresponding to the multiple weather information respectively.

6. The content display method according to any one of claims 1 to 5, characterized in that: The interactive component displays a third promotion object and / or third copy content associated with the third promotion object, and the content display method further includes: In response to the display duration of the third promotion object and / or the third copy content satisfying a preset duration, playing the Easter egg content associated with the third promotion object; In response to the playback of the easter egg content satisfying a preset condition, the third copy content is updated and displayed as a fourth copy content associated with the third promotion object, wherein the fourth copy content is different from the third copy content.

7. The content display method according to any one of claims 1 to 5, characterized in that: The content display method further includes: In response to a triggering operation on the promotional information in the interactive component, a landing page associated with the promotional information is displayed.

8. A content display device, characterized in that: The content display device comprises: A first display module, used to display a search page, wherein the search page is used for users to search for information; The second display module is used to display target weather information and interactive components in response to a search operation for weather information in the search page, wherein the interactive component is used to display promotional information and / or reach a landing page associated with the promotional information, and when the target weather information is different, the display style of the interactive component is different.

9. A computer readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 7 are implemented.

10. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 7.

11. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 7 are implemented.

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