Offline store operation control method, system and device and storage medium
Through systematic offline store operation control methods, including store planning, personnel training, supply chain management and promotional activities, the problem that offline stores cannot provide precise services and marketing is solved, and user experience and operational efficiency are improved.
Patent Information
- Application Number
- CN202510366699.1
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2025-03-26
- Publication Date
- 2025-06-20
AI Technical Summary
Existing offline stores cannot provide accurate customer service and targeted display marketing advertisements, which reduces the user experience and lacks effective ways to maintain old users and add new users.
Through store planning and layout, personnel management and training, supply chain management, inventory management, promotional activities and establishing a sound reporting system, combining customer situation analysis and scientific sales target formulation, a systematic operation control method is formed.
It improves customer experience, enhances the exposure and attractiveness of stores, effectively maintains and increases customer groups, and improves operational efficiency and product sales.
Smart Images
Figure CN120181901A_ABST
Abstract
Description
Technical Field
[0001] The present invention relates to the technical field of offline stores, and specifically to a control method, system, device, and storage medium for the operation of offline stores. Background Art
[0002] An offline store, also known as a physical store, is a term that emerged after online shopping. (Such as Taobao, eBay) are virtual stores, and the corresponding stores in reality are called physical stores. Generally speaking, the stores visited during shopping are physical stores, including stores in markets, commercial areas, schools, night markets, stations, docks, amusement parks in reality, and fixed stores. However, existing offline stores cannot provide accurate services to customers, nor can they display different marketing advertisements targeted at different users, which reduces the user experience. In addition, the existing operation methods of offline stores mainly rely on natural customer flow, and there are also lack of effective means for maintaining old customers and attracting new customers. Summary of the Invention
[0003] The purpose of the present invention is to provide a control method, system, device, and storage medium for the operation of offline stores to solve the problems raised in the above background art.
[0004] To achieve the above purpose, the present invention provides the following technical solution: A control method for the operation of offline stores, the control method includes the following steps: A. Store planning and layout: Analyze according to the target market and customer needs, and adjust and improve in combination with historical data, competitors around the store, and the differences and inertia of local consumption habits. Understand the population structure of the target market, the target customer group, shopping habits, and consumption ability characteristics. Divide the store into a display area, a cashier area, a consultation area, and a fitting area. At the same time, considering the customer flow and product characteristics, a reasonable-sized goods display area needs to be set according to the actual situation to enable customers to browse goods comfortably. In addition, the appearance of the store uses eye-catching colors, patterns, and lighting to enhance the visual effect, and professional outdoor advertisements are added, such as iconic buildings or relatively large LED billboards, to increase the exposure rate of the store; B. Personnel management and training: Reasonably allocate the number of personnel and job positions according to the store scale and business needs to ensure that the responsibilities of each position are clear, and make appropriate assignments according to the expertise and abilities of employees. At the same time, carry out systematic employee training. The training content includes product knowledge, sales skills, and customer service, and establish an effective assessment mechanism to motivate employee enthusiasm and improve work efficiency. Discover and solve employees' problems and difficulties in a timely manner through assessment, and at the same time reward and motivate excellent employees. The incentive methods include salary rewards, promotion opportunities, and training opportunities to promote the personal development and teamwork of employees; C. Supply chain management: The store establishes a good cooperative relationship with suppliers and ensures the supply of timely delivery and high-quality products; D. Inventory Management: The store establishes an effective inventory management mechanism to reasonably control the inventory level according to demand (excessive inventory will increase costs, while too little inventory may lead to out-of-stock situations). The store adopts advanced inventory management software to monitor the inventory level in real time and replenish it in a timely manner; E. Promotion Activities: In order to attract more consumers to shop in the store, the storefront needs to design different activities and promotion strategies through offline advertising, social media, and email, including full reduction activities, gift-giving activities, limited-time special offers, group-buying activities, coupon activities. In addition, some special promotion activities can be held, such as lucky draw activities and promotional interactions, to attract more consumers. The promotion means can release messages in relevant industry media in a timely manner and reach potential customers within the time zone range through the Internet, increasing customers' expectations for consumption. The store can hold promotion activities regularly to attract customers to visit and purchase products. The promotion activities include discounts, gifts, and limited-time special offers to attract the attention of the target customer group. Registering members will be rewarded with small gifts to facilitate subsequent pushing of product promotion messages corresponding to the offline store to them; F. Establish and Improve the Reporting System: When a customer complains to the store, first find a quiet place to avoid affecting other customers' shopping in the store. Let the customer sit down, calm his emotions, and sympathize with his experience. Taking the tea ceremony as a platform, let the customer speak first, listen first, and record first. After the customer speaks, repeat the speech to confirm, agree with the customer's feelings, explain the attitude of solving the problem to the customer, put forward the key points, and finally help the customer solve the problem in accordance with relevant regulations, including answering questions, product repair, and refund. Finally, thank the customer for his understanding and actively collect and analyze the customer's feedback opinions and suggestions to improve product and service quality.
[0005] Preferably, the target customer group includes factors such as age group, gender, hobbies, and consumption ability. According to the characteristics of the target customer group, the store provides corresponding products and services, and improves its competitive advantages in terms of product quality, price, after-sales service, and professional knowledge, and continuously strengthens and improves them during the operation process.
[0006] Preferably, in terms of the goods display in the storefront, the store owner needs to design a decoration style that matches the theme color of his own store, and set off the product features through different display techniques, thereby increasing consumers' desire to purchase. At the same time, especially for boutiques selling high-end products, good displays must be made. The store owner should consciously place various goods on the shelves of different floors. Higher-priced goods can be placed on the lowest layer that is easier to see, and lower-priced goods can be placed in the innermost part of the highest layer that is not easy to observe, which can effectively utilize the space, increase the exposure rate of goods, and improve the sales frequency and quantity of products.
[0007] Preferably, in order to facilitate customers' entry into the store, the store should have good usability and accessibility, including convenient transportation, bright lighting, and comfortable temperature. In addition, to meet the needs of disabled people, the store should be equipped with barrier-free access and facilities.
[0008] Preferably, it also includes: formulating and implementing scientific sales goals. The determination of the goals must be based on the principles of being specific, measurable, achievable, grounded, and time-bound. After formulating the sales goals, break down the goals, arrange the time, assign personnel, and assign tasks to implement the specific goals to individuals. Then, according to the tasks of the store owner, guide the employees' specific operation methods, such as reception, sales skills, and member follow-up visits, and mobilize the enthusiasm of employees through incentive policies to reach the expected goals of the store owner and ultimately meet the indicators.
[0009] Preferably, it also includes: understanding the dynamic changes and potential of the customer source through the monthly customer situation analysis form and the monthly customer situation comparison form, and adopting differentiated sales countermeasures, product countermeasures, and service countermeasures.
[0010] A control system for offline store operation, the control system includes a store layout and planning module, a personnel management and training module, a supply chain management module, an inventory management module, a promotion activity module, a reporting system improvement module, a sales goal module, and a customer situation analysis module. The store layout and planning module is used for store layout and planning to understand the population structure of the target market, the target customer group, shopping habits, and consumption ability characteristics; The personnel management and training module is used for personnel management and training to promote the personal development and teamwork of employees; The supply chain management module is used to establish a good cooperative relationship between the store and suppliers and ensure the timely delivery and supply of high-quality products; The inventory management module is used to establish an effective inventory management mechanism to reasonably control the inventory level according to demand; The promotion activity module is used for promotion activities to attract more consumers to enter the store for shopping; The reporting system improvement module is used to thank the customer for their understanding and actively collect and analyze the customer's feedback and suggestions when the customer complains to the store, so as to improve the product and service quality; The sales goal module is used to adopt differentiated sales countermeasures, product countermeasures, and service countermeasures by understanding the dynamic changes and potential of the customer source; The customer situation analysis module is used to formulate and implement scientific sales goals to achieve the expected goals of the store owner.
[0011] An electronic device, including a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor implements the control method for offline store operation when executing the computer program.
[0012] A computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the steps of the control method for offline store operation are implemented.
[0013] Compared with the prior art, the beneficial effects of the present invention are as follows: The present invention uses store planning and layout to understand the population structure of the target market, the target customer group, shopping habits and consumption ability characteristics. It uses personnel management and training to promote the personal development of employees and teamwork. It uses supply chain management to establish good cooperative relationships with suppliers and ensure the supply of timely delivery and high-quality products. It uses inventory management to establish an effective inventory management mechanism to reasonably control the inventory level according to demand. It uses promotional activities to attract more consumers to enter the store for shopping. It uses the establishment and improvement of a reporting system to thank customers for their understanding and actively collect and analyze customer feedback and suggestions when customers complain to the store, so as to improve product and service quality. It uses sales targets to understand the dynamic changes and potential of customer sources and adopt differentiated sales countermeasures, product countermeasures and service countermeasures. It uses customer situation analysis to formulate scientific sales targets and implement them to achieve the expected goals of the store owner. Brief Description of the Drawings
[0014] Figure 1 It is a schematic diagram of the system of the present invention; Detailed Embodiments
[0015] Next, the technical solutions in the embodiments of the present invention will be clearly and completely described in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, rather than all the embodiments. All other embodiments obtained by those of ordinary skill in the art based on the embodiments of the present invention without creative efforts shall fall within the protection scope of the present invention.
[0016] Please refer to Figure 1 , the control method for offline store operation, and the control method includes the following steps: A. Store Planning and Layout: Analyze according to the target market and customer needs, and adjust and improve in combination with historical data, competitors around the store, and the differences and inertia of local consumption habits. Understand the population structure of the target market, target customer groups, shopping habits, and consumption ability characteristics. Divide the store into display areas, cashier areas, consultation areas, and fitting areas. At the same time, considering the passenger flow and product characteristics, a reasonably sized goods display area needs to be set according to the actual situation to enable customers to browse products comfortably. Moreover, the store exterior uses eye-catching colors, patterns, and lighting to enhance the visual effect, and professional outdoor advertisements are added, such as iconic buildings or relatively large LED billboards, to increase the store's exposure rate; B. Personnel Management and Training: According to the store scale and business needs, reasonably allocate the number of personnel and job positions, ensure that the responsibilities of each position are clear, and make appropriate assignments according to the expertise and capabilities of employees. At the same time, carry out systematic employee training, and the training content includes product knowledge, sales skills, and customer service. Establish an effective assessment mechanism, which can motivate employees' enthusiasm and improve work efficiency. Discover and solve employees' problems and difficulties in a timely manner through assessment. At the same time, reward and motivate employees with excellent performance, and the incentive methods include salary rewards, promotion opportunities, and training opportunities to promote employees' personal development and teamwork; C. Supply Chain Management: The store establishes a good cooperative relationship with suppliers and ensures the supply of timely delivery and high-quality products; D. Inventory Management: The store establishes an effective inventory management mechanism to reasonably control the inventory level according to demand (too much inventory will increase costs, and too little inventory may lead to out-of-stock situations). The store adopts advanced inventory management software to monitor the inventory level in real time and replenish it in a timely manner; E. Promotion Activities: In order to attract more consumers to enter the store for shopping, the store needs to design different activities and promotion strategies through offline advertisements, social media, and emails, including full reduction activities, gift-giving activities, limited-time special offers, group-buying activities, coupon activities. In addition, some special promotion activities can also be held, such as lucky draw activities and promotional interactions, to attract more consumers. The promotion means can release messages in relevant industry media in a timely manner and promote them to potential customers within the time zone range through the Internet to increase customers' expectations for consumption. The store can hold promotion activities regularly to attract customers to visit and purchase products. The promotion activities include discounts, gifts, and limited-time special offers to attract the attention of the target customer group. Registering as a member rewards small gifts to facilitate subsequent pushing of corresponding product promotion messages for offline stores to them; F. Establish and improve the reporting system: When a customer complains to the store, first find a quiet place to avoid disturbing other customers shopping in the store. Let the customer sit down, calm their emotions, sympathize with their experience, and use the tea ceremony as a platform to let the customer speak first, listen first, and record first. After the customer has spoken, repeat what they said to confirm, agree with the customer's feelings, explain the attitude towards solving the problem to the customer, highlight the key points, and finally help the customer solve the problem in accordance with relevant regulations, including answering questions, product repair, and refund. Finally, thank the customer for their understanding and actively collect and analyze the customer's feedback and suggestions to improve product and service quality.
[0017] The target customer group includes factors such as age group, gender, hobbies, and consumption ability. According to the characteristics of the target customer group, the store provides corresponding products and services, and improves its competitive advantage in terms of product quality, price, after-sales service, and professional knowledge, and continuously strengthens and improves it during the operation process.
[0018] In terms of the display of goods in the storefront, the store owner needs to design a decoration style that matches the theme color of their store, and use different display techniques to set off the product characteristics, thereby increasing the customer's desire to purchase. At the same time, especially for boutiques selling high-end products, good displays must be made. The store owner should consciously place various goods on the shelves of different floors. Higher-priced goods can be placed on the lowest layer that is easier to see, and lower-priced goods can be placed in the highest layer that is not easily observable, which can effectively utilize the space, increase the exposure rate of goods, and improve the sales frequency and quantity of products.
[0019] To facilitate customers to enter the storefront, the storefront should have good usability and accessibility, including convenient transportation, bright lighting, and comfortable temperature. In addition, to meet the needs of disabled people, the storefront should be equipped with barrier-free channels and barrier-free facilities.
[0020] It also includes: formulating and implementing scientific sales targets. The determination of the targets must be based on the principles of being specific, measurable, achievable, having a basis, and having a time limit. After the sales targets are formulated, decompose the targets, arrange the time, arrange the personnel, arrange the tasks, and implement the specific targets to individuals. Then, according to the tasks of the store owner, guide the employees' specific operation methods, such as reception, sales skills, and member return visits, mobilize the enthusiasm of employees through incentive policies, and make the sales situation reach the expected goals of the store owner, and finally achieve the indicators.
[0021] It also includes: understanding the dynamic changes and potential of the customer source through the monthly customer situation analysis form and the monthly customer situation comparison form, and taking differentiated sales countermeasures, product countermeasures, and service countermeasures.
[0022] A control system for offline store operations. The control system includes a store layout and planning module, a personnel management and training module, a supply chain management module, an inventory management module, a promotion activity module, a reporting system improvement module, a sales target module, and a customer situation analysis module. The store layout and planning module is used for store layout and planning to understand the population structure of the target market, the target customer group, shopping habits, and consumption capacity characteristics. The personnel management and training module is used for personnel management and training to promote the personal development of employees and teamwork. The supply chain management module is used to establish good cooperative relationships between the store and suppliers and ensure the supply of timely delivery and high-quality products. The inventory management module is used to establish an effective inventory management mechanism to reasonably control the inventory level according to demand. The promotion activity module is used for promotion activities to attract more consumers to enter the store for shopping. The reporting system improvement module is used to, when a customer complains to the store, thank the customer for their understanding and actively collect and analyze the customer's feedback and suggestions to improve product and service quality. The sales target module is used to, by understanding the dynamic changes and potential of customer sources, adopt differentiated sales strategies, product strategies, and service strategies. The customer situation analysis module is used to formulate and implement scientific sales targets to achieve the expected goals of the store owner.
[0023] An electronic device includes a memory, a processor, and a computer program stored on the memory and executable on the processor. When the processor executes the computer program, it implements the control method for offline store operations described above.
[0024] A computer-readable storage medium stores a computer program. When the computer program is executed by a processor, it implements the steps of the control method for offline store operations described above.
[0025] Although the embodiments of the present invention have been shown and described, for those of ordinary skill in the art, it can be understood that various changes, modifications, substitutions, and variations can be made to these embodiments without departing from the principles and spirit of the present invention. The scope of the present invention is defined by the appended claims and their equivalents.
Claims
1. A control method for offline store operations, characterized in that: The control method comprises the following steps: A. Store planning and layout: Analyze the target market and customer needs, adjust and improve based on historical data, competitors around the store, and differences and inertia of local consumption habits, understand the demographic structure, target customer groups, shopping habits and consumption capacity characteristics of the target market, and divide the store into display area, cashier area, consultation area, and fitting area. At the same time, considering the customer flow and product characteristics, it is necessary to set up a reasonable size of goods display area according to the actual situation so that customers can browse the goods comfortably. The store appearance uses eye-catching colors, patterns and lights to enhance the visual effect, and increase professional outdoor advertising, such as iconic buildings or relatively large LED billboards, to increase the store's exposure; B. Personnel management and training: According to the store size and business needs, the number of personnel and job positions are reasonably allocated to ensure that the responsibilities of each position are clear and appropriately allocated according to the expertise and ability of employees. At the same time, systematic employee training is carried out, and the training content includes product knowledge, sales skills and customer service. An effective assessment mechanism is established to motivate employees and improve work efficiency. Through assessment, employees' problems and difficulties are discovered and solved in a timely manner. At the same time, employees with outstanding performance are rewarded and motivated, and the incentive methods include salary rewards, promotion opportunities, and training opportunities to promote employees' personal development and teamwork; C. Supply Chain Management: The store establishes a good cooperative relationship with suppliers and ensures timely delivery and supply of high-quality products; D. Inventory management: The store establishes an effective inventory management mechanism to reasonably control the inventory according to demand. The store uses advanced inventory management software to monitor the inventory level in real time and replenish it in time; E. Promotional activities: In order to attract more consumers to shop in the store, the store needs to design different activities and promotional strategies through offline advertising, social media, and emails, including full-reduction activities, gift activities, limited-time special activities, group buying activities, and coupon activities. In addition, some special promotional activities can be held, such as lucky draws and promotional interactions, to attract more consumers. Promotional means can be timely released in relevant industry media, and the promotion can be spread to potential customers within the time and area through the Internet to increase customers' expectations of consumption. Stores can hold promotional activities regularly to attract customers to visit and buy products. Promotional activities include discounts, gifts, and limited-time specials to attract the attention of target customer groups. Registered members are rewarded with small gifts so that they can push the corresponding product promotion information of offline stores to them in the future; F. Establish and improve the reporting system: When a customer complains to the store, first find a quiet place, let the customer sit down, calm his emotions, sympathize with his experience, use the tea ceremony as a platform, let the customer speak, listen, and remember first, repeat the speech after the customer speaks to confirm, explain the attitude of solving the problem to the customer, put forward the key points, and finally help the customer solve the problem in accordance with relevant regulations, including problem answering, product repair, and refund. Finally, thank the customer for their understanding and actively collect and analyze customer feedback and suggestions to improve product and service quality.
2. The offline store operation control method according to claim 1, characterized in that: The target customer groups include age groups, genders, interests and hobbies, and purchasing power factors. Based on the characteristics of the target customer groups, the store provides corresponding products and services, and improves its competitive advantages in terms of product quality, price, after-sales service, and professional knowledge, and continuously strengthens and improves them during the operation process.
3. The offline store operation control method according to claim 1, characterized in that: Regarding the display of goods in the store, the owner needs to design a decoration style that matches the theme color of his store, and use different display techniques to highlight the product characteristics, thereby increasing consumers' desire to buy. At the same time, especially boutiques selling high-end products, must make good displays. The owner should consciously place various goods on different levels of shelves, and put higher-priced goods on the lowest level that is easier to see, and lower-priced goods on the highest level that is not easily observed by the eyes. This can effectively utilize space, increase product exposure, and increase the frequency and quantity of product sales.
4. The offline store operation control method according to claim 1, characterized in that: In order to facilitate customers to enter the store, the store should have good usability and accessibility, including convenient transportation, bright lighting, and comfortable temperature. In addition, in order to adapt to the needs of people with disabilities, the store should be equipped with barrier-free passages and barrier-free facilities.
5. The offline store operation control method according to claim 1, characterized in that: Also includes: Establish scientific sales targets and implement them. The determination of targets must be based on principles, that is, specific, measurable, achievable, well-founded and time-limited. After the sales targets are established, the targets must be broken down, time must be arranged, personnel must be arranged, tasks must be arranged, and specific targets must be assigned to people. Then, based on the store owner's tasks, employees must be guided on specific operating methods, such as reception, sales skills, and member return visits. Incentive policies must be used to motivate employees, so that sales conditions meet the store owner's expected goals and ultimately the indicators are achieved.
6. The offline store operation control method according to claim 1, characterized in that: Also includes: Through the monthly customer situation analysis table and monthly customer situation comparison table, we can understand the dynamic changes and potential of customer sources, and adopt differentiated sales strategies, product strategies and service strategies.
7. The control system for offline store operations is characterized by: The control system includes a store planning and layout module, a personnel management and training module, a supply chain management module, an inventory management module, a promotional activity module, a module for establishing and improving a reporting system, a sales target module, and a customer situation analysis module. The store planning and layout module is used for store planning and layout to understand the demographic structure, target customer groups, shopping habits, and consumption capacity characteristics of the target market; The personnel management and training module is used for personnel management and training to promote the personal development and teamwork of employees; The supply chain management module is used for stores to establish good cooperative relationships with suppliers and ensure timely delivery and supply of high-quality products; The inventory management module is used to establish an effective inventory management mechanism to reasonably control the inventory level according to demand; The promotional activity module is used for promotional activities to attract more consumers to shop in the store; Establish and improve the reporting system module for when customers complain to the store, thank customers for their understanding and actively collect and analyze customer feedback and suggestions to improve product and service quality; The sales target module is used to adopt differentiated sales strategies, product strategies and service strategies by understanding the dynamic changes and potential of customer sources; The customer situation analysis module is used to formulate and implement scientific sales targets to achieve the store owner's expected goals.
8. An electronic device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein: When the processor executes the computer program, the control method for offline store operations described in any one of claims 1-6 is implemented.
9. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the steps of the offline store operation control method described in any one of claims 1 to 6 are implemented.