Evaluation display method and device, equipment and medium

By introducing an opposing viewpoint aggregation tag on the evaluation page, users can easily view the evaluation content related to multiple views, solving the problem of cumbersome operations in the existing technology, and improving the convenience and flexibility of viewing and comparison of evaluations.

CN120216088APending Publication Date: 2025-06-27XINGIN INFORMATION TECH (SHANGHAI) CO LTD
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Patent Information

Application Number
CN202510376135.6
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2025-03-27
Publication Date
2025-06-27

AI Technical Summary

Technical Problem

In the evaluation page, users need to frequently switch multiple tags to view the evaluations associated with multiple views. The operation is cumbersome, which affects convenience and flexibility.

Method used

Provides an evaluation display method. By displaying an opposing viewpoint aggregation tag on the evaluation page, users can trigger the tag to filter evaluation content that displays the correlation between different views, improving convenience and flexibility.

Benefits of technology

Users can view the evaluation content associated with multiple viewpoint tags at the same time through opposing viewpoint aggregation tags, which significantly improves the convenience and flexibility of viewing and comparison of reviews.

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Abstract

The embodiment of the invention discloses an evaluation display method and device, equipment and a medium, and is applied to the technical field of Internet. The method comprises the steps of displaying an evaluation page of a target object; the evaluation page comprises an evaluation content area and a opinion aggregation label used for displaying opinion evaluation content; the evaluation content area is used for displaying evaluation content for a target object, the opposite evaluation content comprises first evaluation content and second evaluation content, and a first viewpoint label associated with the first evaluation content is different from a second viewpoint label associated with the second evaluation content; the opinion aggregation label is obtained by aggregating a first opinion label and a second opinion label; and in response to a trigger operation for the opinion aggregation tag, screening the evaluation content area, and displaying the first evaluation content and the second evaluation content in the evaluation content area. By adopting the embodiment of the invention, the viewing convenience and flexibility of the evaluation can be improved.
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Description

Technical Field

[0001] This application relates to the technical field of data processing, and in particular, to an evaluation display method, device, equipment, and medium. Background Art

[0002] Currently, users can enter the object details page of an object (such as a product or a POI (Point of Interest)) to post evaluations. In this way, evaluation information for the object can be viewed on the evaluation page. Among them, when displaying the evaluation information, tags extracted based on the evaluation information can also be displayed (such as the tag "taste good" and the tag "taste average"). Users can click on any tag to view the evaluations associated only with that tag. However, when a user wants to view the evaluations associated with multiple tags (such as the tag "taste good" and the tag "taste average"), they need to switch back and forth between multiple tags, which is a cumbersome operation and makes it inconvenient to view evaluations. Summary of the Invention

[0003] Embodiments of this application provide an evaluation display method, device, equipment, and medium, which can improve the convenience and flexibility of viewing evaluations.

[0004] On the one hand, embodiments of this application provide an evaluation display method, which includes:

[0005] Display an evaluation page of a target object; the evaluation page includes an evaluation content area and an opposing view aggregation tag for displaying opposing evaluation content; the evaluation content area is used to display evaluation content for the target object, the opposing evaluation content includes first evaluation content and second evaluation content, the first view tag associated with the first evaluation content is different from the second view tag associated with the second evaluation content, and the opposing view aggregation tag is obtained by aggregating the first view tag and the second view tag;

[0006] In response to a trigger operation on the opposing view aggregation tag, filter the evaluation content area and display the first evaluation content and the second evaluation content in the evaluation content area.

[0007] On the one hand, embodiments of this application provide an evaluation display device, which includes:

[0008] A page display module, configured to display an evaluation page of a target object; the evaluation page includes an evaluation content area and an opposing view aggregation tag for displaying opposing evaluation content; the evaluation content area is used to display evaluation content for the target object, the opposing evaluation content includes first evaluation content and second evaluation content, the first view tag associated with the first evaluation content is different from the second view tag associated with the second evaluation content, and the opposing view aggregation tag is obtained by aggregating the first view tag and the second view tag;

[0009] An evaluation display module, configured to screen an evaluation content area in response to a trigger operation for an opposing view aggregation tag, and display first evaluation content and second evaluation content in the evaluation content area.

[0010] On the one hand, an embodiment of the present application provides an electronic device, which includes a processor and a memory. The memory is used to store a computer program, and the computer program includes program instructions. The processor is configured to call the program instructions to execute some or all of the steps in the above method.

[0011] On the one hand, an embodiment of the present application provides a computer-readable storage medium, which stores a computer program. The computer program includes program instructions. When the program instructions are executed by a processor, they are used to execute some or all of the steps in the above method.

[0012] Correspondingly, according to one aspect of the present application, there is provided a computer program product or a computer program. The computer program product or the computer program includes computer instructions. When the computer instructions are executed by a processor, some or all of the steps in the above method can be implemented.

[0013] In the embodiment of the present application, an evaluation page of a target object can be displayed. An evaluation content area for displaying evaluation content for the target object and an opposing view aggregation tag for displaying opposing evaluation content are displayed on the evaluation page. For example, the opposing evaluation content includes first evaluation content associated with a first view tag and second evaluation content associated with a second view tag. The first view tag is different from the second view tag. At this time, by triggering the opposing view aggregation tag, the first evaluation content and the second evaluation content can be screened and displayed on the evaluation page. In this way, the evaluation content corresponding to each of the two view tags can be viewed simultaneously on the evaluation page through the opposing view aggregation tag, so as to facilitate the user to compare the evaluations associated with multiple view tags and improve the convenience and flexibility of viewing and comparing evaluations. BRIEF DESCRIPTION OF THE DRAWINGS

[0014] In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for the description of the embodiments will be briefly introduced below. Obviously, the drawings in the following description are some embodiments of the present application. For those of ordinary skill in the art, other drawings can be obtained based on these drawings without creative efforts.

[0015] Figure 1 It is a schematic diagram of a network architecture provided by an embodiment of the present application;

[0016] Figure 2 It is a schematic diagram of an evaluation display scenario provided by an embodiment of the present application;

[0017] Figure 3 Schematic flowchart of an evaluation display method provided by an embodiment of the present application;

[0018] Figures 4a - 4e Schematic diagram of a display scenario of evaluation content provided by an embodiment of the present application;

[0019] Figure 5 Schematic flowchart of another evaluation display method provided by an embodiment of the present application;

[0020] Figures 6a - 6j Schematic diagram of a display scenario of an evaluation page provided by an embodiment of the present application;

[0021] Figures 7a - 7e Schematic diagram of a processing scenario on an evaluation page provided by an embodiment of the present application;

[0022] Figure 8 Schematic diagram of process interaction of an evaluation display method provided by an embodiment of the present application;

[0023] Figure 9 Schematic diagram of the structure of an evaluation display device provided by an embodiment of the present application;

[0024] Figure 10 Schematic diagram of the structure of an electronic device provided by an embodiment of the present application. Detailed implementation manners

[0025] The evaluation display method proposed in the embodiments of the present application is implemented on an electronic device, which may be a server or a terminal. Among them, the server may be an independent physical server, a server cluster or a distributed system composed of multiple physical servers, or a cloud server providing basic cloud computing services such as cloud services, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, and big data and artificial intelligence platforms. The terminal may be a smart phone, a tablet computer, a notebook computer, a desktop computer, etc., but is not limited thereto.

[0026] Among them, in the description of the embodiments of the present application, the target object involved may be an object that can be evaluated such as a commodity, a point of interest, etc. Among them, the point of interest may be a location, a book, a movie, music, etc. For the convenience of description, the following will describe the technical solution of the present application by taking the target object as a location as an example.

[0027] Among them, the view tags involved refer to the tags proposed from the evaluation content of the target object, which can represent the views of users on the target object. For example, "high cost performance" (indicating that the evaluation content of a part of users on the target object represents the view on the target object as "high cost performance"), "a bit expensive" (indicating that the evaluation content of a part of users on the target object represents the view on the target object as "a bit expensive").

[0028] Among them, the released content involved can refer to the notes (such as including text and images), short videos, medium-length videos, etc. pre-released by users on the content platform. The specific content information included in the released content applicable to different scenarios can be adjusted accordingly, and the content information in the released content can be determined by the publisher himself.

[0029] Among them, the term "in response to" involved indicates the state where the corresponding event occurs or the condition is met. The execution timing of the subsequent action executed in response to the event or condition and the time when the event occurs or the condition is established are not necessarily strongly correlated. For example, "in response to XX operation, execute the target step" means that when the "XX operation" is detected, the target step is triggered to be executed.

[0030] For example, in some cases, the subsequent action can be immediately executed when the event occurs or the condition is met; while in other cases, the subsequent action can be executed after a period of time after the event occurs or the condition is met, that is, there can be an intermediate process between the corresponding event or condition and the subsequent action executed.

[0031] Among them, the term "trigger operation" involved refers to an operation performed on a certain piece of information (such as a control), and through this operation, corresponding instructions can be sent to the electronic device to trigger the electronic device to execute the next task. The next tasks triggered by performing different trigger operations on different information can all be preset. The trigger operation can be contact operations such as clicking, double-clicking, long-pressing, swiping, or other preset event operations, or other non-contact operations (such as voice instruction operations, etc.). In some cases, the trigger operation can also be executed by the electronic device based on a set program. This is not limited here.

[0032] Among them, a schematic diagram of a network architecture proposed by the evaluation display method can be as Figure 1As shown, the network architecture may include a server 100 (the number of servers is not limited) and a cluster of terminal devices (the number of terminal devices is not limited, such as terminal device 200a, terminal device 200b, ..., terminal device 200n). Among them, there may be a communication connection between the servers. At the same time, the server may have a communication connection with any terminal device, so that the server can perform data interaction with the terminal device through this communication connection. Among them, the above communication connection does not limit the connection method, and can be directly or indirectly connected through a wired communication method, or can be directly or indirectly connected through a wireless communication method, or can also be connected through other methods, which are not limited in this application. In addition, it can be understood that the electronic devices involved in the embodiments of this application may be Figure 1 the terminal devices shown, or may be Figure 1 the servers shown.

[0033] It should be understood that, as Figure 1 shown, each terminal device in the cluster of terminal devices may be installed with an application client for evaluation display. Among them, the application client can be any type of client, such as a social client, an instant messaging client (for example, a meeting client), an entertainment client (for example, a live broadcast client), a multimedia client (for example, a video client), an information client (for example, a news information client), a shopping client, a multimedia client, etc., which have the function of displaying data information such as text, images, audio, and video. The specific type of the application client is not limited here.

[0034] For example, the application client refers to a client that can instantaneously send and receive Internet messages and has information functions, etc. Specifically, an evaluation page of a target object is displayed on the application client on the terminal device (such as the terminal device 200a shown in Figure 1 ), and by triggering an operation on the aggregation label of opposing views on the evaluation page, a request is sent to the server to screen out the first evaluation content and the second evaluation content from the evaluation content for the target object and display them on the evaluation page.

[0035] Optionally, the above terminal device and server may be logically partitioned. Therefore, when referring to the terminal device and the server below, they may physically be the same device or different devices.

[0036] For ease of understanding, further, please refer to Figure 2 , Figure 2 which is a schematic diagram of an evaluation display scenario provided by an embodiment of this application. Among them, an evaluation page 20a of a target object is displayed, and the evaluation page 20a includes an evaluation content area 21a and a label display area 21b. An aggregation label 22a of opposing views is displayed in the label display area.

[0037] Among them, the opposing view aggregation label is obtained by aggregating the first view label and the second view label. Therefore, the first evaluation content associated with the first view label and the second evaluation content associated with the second view label can be synchronously displayed through the opposing view aggregation label.

[0038] Among them, the opposing view aggregation label can be triggered to perform screening in the evaluation content area to display the first evaluation content (such as evaluation content 23a) and the second evaluation content (such as evaluation content 23b).

[0039] Therefore, the technical solution of this application can display the opposing view aggregation label obtained by aggregating at least two view labels on the evaluation page. Furthermore, the evaluation content associated with the aggregated view labels can be intuitively viewed and compared through the opposing view aggregation label. Compared with only being able to view the evaluation content associated with a single view label by triggering a single view label, this can improve the richness and flexibility of the display of view labels, and at the same time can improve the convenience and flexibility of viewing and comparing evaluation content through view labels.

[0040] Among them, in the specific implementation manner of this application, when it comes to scenarios related to obtaining user information and other relevant data, such as obtaining user information (such as the evaluation content involved, etc.), user permission or consent needs to be obtained. That is, when the embodiments of this application are applied to specific products or technologies, the collection, use, and processing of relevant user data comply with the relevant laws, regulations, and standards of the relevant regions. For example, a prompt message can be sent in the form of an interactive page to prompt specifically what data will be collected or obtained. Specifically, the types, contents, etc. of these data can be prompted to the user through a list or the like. Only after receiving the confirmation operation or instruction to allow data collection on the interactive page will the relevant data collection, processing, etc. be further carried out.

[0041] Among them, the above scenarios are only examples and do not constitute a limitation on the application scenarios of the technical solution provided by the embodiments of this application. The technical solution of this application can also be applied to other scenarios. For example, as is known to those of ordinary skill in the art, with the evolution of the system architecture and the emergence of new business scenarios, the technical solution provided by the embodiments of this application is equally applicable to similar technical problems.

[0042] Based on the above description, the embodiments of this application propose an evaluation display method, which can be executed by the electronic device mentioned above, specifically Figure 1 the terminal device shown. Please refer to Figure 3 , Figure 3 which is a schematic flowchart of an evaluation display method provided by the embodiments of this application. As Figure 3 shown, the process of the evaluation display method of the embodiments of this application can include the following:

[0043] S101. Display an evaluation page for the target object.

[0044] Among them, the evaluation page is used to display the evaluation content for the target object. For example, on the object details page of the target object (such as the POI details page), an evaluation display area can be displayed, and partial or all of the evaluation content can be displayed in this evaluation display area. At this time, the evaluation page can be entered by triggering the evaluation display area to view the complete evaluation content.

[0045] For example, the evaluation page may include an evaluation content area, and all or part of the evaluation content can be displayed in this evaluation content area.

[0046] In addition, the evaluation page can be used to display the opposing view aggregation label for opposing evaluation content. The opposing view aggregation label is obtained by aggregating the first view label and the second view label. The first view label is different from the second view label.

[0047] For example, when it is determined that the views represented by the first view label and the second view label are opposing, the first view label and the second view label can be aggregated to obtain an opposing view aggregation label that contains both view labels.

[0048] Among them, the views represented by the first view label and the second view label are opposing views under the same topic. For example, under the price topic, the views representing high or low prices can be regarded as opposing views. For example, the first view label is "high cost performance" and the second view label is "a bit expensive", and these first view label and second view label can be regarded as opposing view labels under the price topic. Another example is that under the service topic, the views representing good or bad service can be regarded as opposing views. For example, the first view label is "enthusiastic service" and the second view label is "average service", and these first view label and second view label can be regarded as opposing view labels under the service topic.

[0049] The determination of opposing view labels can be determined by an intelligent model, or by manual screening, or based on keywords (such as "cost performance", "high", "low", etc.). The keyword can be generated by an intelligent model or configured manually. This is not limited here.

[0050] For example, the opposing evaluation content may include the first evaluation content associated with the first view label and the second evaluation content associated with the second view label. At this time, it indicates that there is an opposition between the first evaluation content and the second evaluation content.

[0051] Among them, the first view label and the second view label belong to multiple view labels determined from the evaluation content. One view label is associated with at least one evaluation content.

[0052] For example, the server can pre-obtain all the evaluation contents of the target object, perform content analysis on all the evaluation contents, and extract at least one opinion label for characterizing the user's opinion on the target object, such as the opinion label of "suitable for a little drink", the opinion label of "high cost performance", and so on.

[0053] Alternatively, it can also be that the server pre-obtains a specified number of evaluation contents (evaluation content A) of the target object, performs content analysis on the specified number of evaluation contents, and extracts at least one opinion label for characterizing the user's opinion on the target object.

[0054] Among them, one opinion label corresponds to one opinion evaluation content for characterizing the opinion on the target object (such as "high cost performance", "a bit expensive"). For example, when extracting the opinion evaluation content through methods such as intelligent model extraction, manual screening, or word frequency statistics (such as counting keywords with higher occurrence frequencies), the opinion label can be determined based on the opinion evaluation content.

[0055] Among them, for one opinion label, in the evaluation content A, the evaluation content used to determine this opinion label is the evaluation content related to this opinion label. In addition, for the evaluation content of the target object other than the evaluation content A (evaluation content B), the relevance with the opinion label (opinion evaluation content) can be determined, and based on this relevance, the evaluation content with higher relevance is obtained from the evaluation content B as the evaluation content related to this opinion label.

[0056] Among them, the opinion label can be determined when the evaluation content of the target object accumulates a certain number. Subsequently, when new evaluation content is generated, the opinion label associated with the new evaluation content can be determined based on the relevance between the evaluation content and the opinion label. Or, it can also be that the opinion label is re-determined based on the current evaluation content in the above manner at regular intervals.

[0057] Optionally, the opposing opinion aggregation label can be automatically aggregated by the server.

[0058] For example, the opposing opinion aggregation label is obtained by aggregating the first opinion label and the second opinion label when it is determined that there is a second opinion label among the multiple opinion labels that is opposite to the opinion represented by the first opinion label.

[0059] For example, the server pre-determines multiple opinion labels corresponding to the evaluation content of the target object, determines two opinion labels with opposing opinions from the multiple opinion labels, and aggregates the two opinion labels. Subsequently, when any user requests to view the evaluation page of the target object, the display label displayed on the evaluation page can be obtained, such as the aggregated opposing opinion aggregation label, or it can also include other unaggregated independent opinion labels.

[0060] Alternatively, the opposing view aggregation tag can also be aggregated manually by the user. For example, the evaluation page displays a tag display area, and the tag display area is used to display the display tags of the target object. When the first view tag and the second view tag are displayed in the tag display area, the opposing view aggregation tag is obtained by aggregating the first view tag and the second view tag in response to the tag aggregation operation for the first view tag and the second view tag.

[0061] Among them, the tag display area of the evaluation page can display multiple determined view tags. At this time, through the tag aggregation operation (such as dragging one view tag onto another view tag), any two view tags can be aggregated and displayed (so as to view the evaluation content associated with the two view tags at the same time).

[0062] S102. In response to the trigger operation for the opposing view aggregation tag, screen the evaluation content area, and display the first evaluation content and the second evaluation content in the evaluation content area.

[0063] Among them, by triggering the opposing view aggregation tag, the filtered first evaluation content and second evaluation content are displayed in the evaluation content area.

[0064] Specifically, when the evaluation content data block of the first evaluation content is displayed in the evaluation content area, the view identifier corresponding to the first view tag is displayed on the evaluation content data block of the first evaluation content, and when the evaluation content data block of the second evaluation content is displayed in the evaluation content area, the view identifier corresponding to the second view tag is also displayed on the evaluation content data block of the second evaluation content.

[0065] That is, when the first evaluation content (second evaluation content) is displayed, the view identifier corresponding to the first view tag (second view tag) can be associated and displayed, so that the user can perceive the view tag to which the first evaluation content (second evaluation content) belongs.

[0066] Optionally, when the evaluation content data block of the first evaluation content is displayed, the key evaluation content related to the first view tag can be highlighted in the evaluation content data block, so that the user can more intuitively feel the relationship between the first evaluation content and the first view tag.

[0067] For example, if the first view tag is "high cost performance" and the first evaluation content contains the key evaluation content related to the first view tag ("relatively high cost performance"), the key evaluation content can be highlighted at this time (such as in bold font).

[0068] Among them, the key evaluation content can be the content used to determine the first view label, or it can also be the content that matches the first view label (such as the same content as the first view label, or content with a high degree of similarity). Similarly, for the display method of the second evaluation content.

[0069] Optionally, the first evaluation content and the second evaluation content can be displayed sequentially in a single column (such as displayed according to the evaluation time). Or, they can also be displayed in a comparative manner in a double-column form.

[0070] For example, when displaying the first evaluation content and the second evaluation content, it can also be that when displaying the first view area corresponding to the first view label and the second view area corresponding to the second view label in the evaluation content area, an evaluation content data block of the first evaluation content is displayed in the first view area, and an evaluation content data block of the second evaluation content is displayed in the second view area.

[0071] Therefore, two view areas can be synchronously displayed on the evaluation content area, and the corresponding evaluation content on their respective corresponding view areas. In this way, it is convenient for users to synchronously view and compare the evaluation content of the two view labels.

[0072] For example, as Figures 4a - 4e , Figures 4a - 4e is a schematic diagram of a display scenario of evaluation content provided by an embodiment of the present application; among them, in Figure 4a , S41, the server 100 determines multiple view labels from the evaluation content of the target object, and aggregates the first view label and the second view label that are opposite among the multiple view labels to obtain an opposite view aggregation label; S42, the terminal device 200a requests the evaluation page of the target object from the server; S43, when the server obtains the page data of the evaluation page, it returns the opposite view aggregation label.

[0073] Or, in Figure 4b , on the label display area 40b of the evaluation page 40a, an opposite view aggregation label 41a and the remaining independent view labels are displayed (for example, the content displayed on the view label can include the view evaluation content corresponding to the view label, such as "high cost performance", and in addition, the number of evaluation contents associated with the view label can also be displayed).

[0074] Among them, the display labels in the label display area can be displayed sequentially according to the number of evaluation contents associated with them. Among them, the evaluation content associated with the opposite view aggregation label is an opposite evaluation content that simultaneously includes the evaluation contents corresponding to the respective view labels being aggregated.

[0075] Among them, the display content on the opposing view aggregation label can be obtained from the first view label and the second view label. For example, it can display the view evaluation content corresponding to the first view label and the quantity of the corresponding associated evaluation content, as well as display the view evaluation content corresponding to the second view label and the quantity of the corresponding associated evaluation content, and can also display a comparison identifier, which can represent that the opposing view aggregation label can be used for comparing evaluation content.

[0076] Optionally, for the opposing view aggregation label, if the user wants to view a single view label instead of viewing it in aggregation, it can respond to the aggregation cancellation operation for the opposing view aggregation label (such as by long-pressing the opposing view aggregation label, etc.), and switch the display of the opposing view aggregation label to the first view label 41b and the second view label 41c on the evaluation page.

[0077] Optionally, when exiting the evaluation page and requesting to enter again from the server, the opposing view aggregation label is still displayed.

[0078] Among them, for any two independent view labels, they can also be aggregated through the label aggregation operation. For example, after the server determines multiple view labels from the evaluation content of the target object, when the terminal device requests the evaluation page from the server, what is returned can be these multiple view labels. At this time, the display labels shown in the label display area of the evaluation page are these multiple view labels. Or, after performing the aggregation cancellation operation for the opposing view aggregation label according to the above Figure 4b what is shown can also be independent view labels.

[0079] Among them, the view labels can be aggregated through the label aggregation operation.

[0080] For example, in Figure 4c , when independent view labels (such as the first view label 41b and the second view label 41c) are shown in the label display area of the evaluation page 40a, they are aggregated through the label aggregation operation. For example, the second view label is dragged to the first view label to display the opposing view aggregation label 41a obtained by aggregating the first view label and the second view label on the evaluation page.

[0081] Optionally, when aggregating to obtain the opposing view aggregation label at this time, it can be that it is necessary to trigger the opposing view aggregation label again to enter the evaluation page of the selected opposing view aggregation label. It can also be that when aggregating to obtain the opposing view aggregation label, it directly enters the evaluation page of the selected opposing view aggregation label.

[0082] Optionally, when exiting the evaluation page and requesting to enter again from the server at this time, the evaluation page before performing the label aggregation operation is still displayed.

[0083] Optionally, the display position of the opposing view aggregation label obtained through the label aggregation operation can be the top - pinned manner, or it can be the position of the first view label dragged to, or it can be displayed according to the number of associated evaluation contents. There is no limitation here.

[0084] Among them, in Figure 4d When the opposing view aggregation label 41a is triggered on the evaluation page, evaluation contents can be filtered in the evaluation content area of the evaluation page 40c. For example, the opposing evaluation contents can be displayed sequentially in a single - column form. For example, the evaluation content data block of the first evaluation content and the evaluation content data block of the second evaluation content can be displayed.

[0085] Optionally, at this time, view labels 42a for aggregating the opposing view aggregation label can be displayed on the evaluation page. For example, the first view label (the view label corresponding to "high cost - performance") and the second view label (the view label corresponding to "a bit expensive"). For example, the second view label can be displayed oppositely based on the first view label.

[0086] For example, the first view label and the second view label can be displayed contrastively. At this time, the display style of the first view label is different from that of the second view label.

[0087] For example, the color styles between the first view label and the second view label are different. Or the size styles between the first view label and the second view label are different. The display style (size style) of the first view label is determined by the number of the first evaluation contents, and the display style (size style) of the second view label is determined by the number of the second evaluation contents.

[0088] For example, the size of the first view label is displayed according to the ratio corresponding to the number of the first evaluation contents. The size of the second view label is displayed according to the ratio corresponding to the number of the second evaluation contents. For example, the more the number of evaluation contents, the longer the corresponding size.

[0089] Optionally, when displaying the evaluation content data block of the first evaluation content, the view identifier 43a corresponding to the first view label can be displayed, which is used to identify that the first evaluation content belongs to the first view label. For example, the view identifier corresponding to the first view label is used to indicate the color displayed on the first view label.

[0090] Among them, when displaying the evaluation content data block of the second evaluation content, the view identifier 43b corresponding to the second view label can be displayed, which is used to identify that the second evaluation content belongs to the second view label.

[0091] Optionally, for the evaluation content filtered and displayed by any tag (such as the opposing view aggregation tag), when displaying the evaluation content data block of the evaluation content, the key evaluation content related to the filtered tag in the evaluation content data block can be highlighted.

[0092] For example, when filtering and displaying the first evaluation content corresponding to the first view tag, the key evaluation content 42b ("very high cost performance") related to the first view tag in the first evaluation content can be highlighted. Another example, when filtering and displaying the second evaluation content corresponding to the second view tag, the key evaluation content ("a bit expensive") related to the second view tag in the second evaluation content can be highlighted.

[0093] Optionally, for the first view tag and the displayed second view tag on the evaluation content area, further filtering can also be triggered. For example, in response to a trigger operation for the first view tag (such as the view tag corresponding to "high cost performance"), the first evaluation content is filtered and displayed on the evaluation content area, which means that only the first view tag is selected on the current evaluation page to view only the first evaluation content.

[0094] Or, it can also be in response to a trigger operation for the second view tag, and the second evaluation content is filtered and displayed on the evaluation content area. That is, it means that only the second view tag is selected on the current evaluation page to view only the second evaluation content.

[0095] Optionally, when displaying the evaluation content data block of the evaluation content, all or part of the view tags corresponding to the evaluation content can be displayed in the evaluation content data block.

[0096] For example, there is an evaluation content data block of the first evaluation content displayed on the evaluation content area. At this time, all or part of the view tags 43c corresponding to the first evaluation content (such as the view tag "high cost performance", the view tag "suitable for a little drink", etc.) can be displayed on the evaluation content data block of the first evaluation content. For example, all view tags can be displayed, or a specified number of view tags with a relatively large number of associated evaluation contents among the corresponding view tags can be displayed. There is no limitation here. In this way, users can more conveniently view the view tags related to each evaluation content.

[0097] Among them, the view tags in the evaluation content data block are used to trigger the viewing of the corresponding associated evaluation content. For example, for the view tag "high cost performance" on the evaluation content data block, after triggering, it can enter the evaluation page where only this view tag is selected to view the evaluation content associated with this view tag.

[0098] Optionally, in Figure 4eIn [the above], for the display of the first evaluation content and the second evaluation content in the evaluation content area of the evaluation page 44a, it can also be displayed in a two-column form. For example, when displaying the first view area 45a corresponding to the first view label and the second view area 45b corresponding to the second view label in the evaluation content area, the evaluation content data blocks of the first evaluation content can be sequentially displayed on the first view area, and the evaluation content data blocks of the second evaluation content can be sequentially displayed on the second view area, so as to facilitate the synchronous viewing and comparison of the evaluation contents corresponding to the two view labels. Optionally, at this time, the view identifier corresponding to the first view label and the view identifier corresponding to the second view label can be displayed, or they can not be displayed.

[0099] In the embodiments of the present application, an evaluation page of a target object can be displayed, and an evaluation content area for displaying the evaluation content of the target object and an opposing view aggregation label for displaying opposing evaluation content are displayed on the evaluation page. For example, the opposing evaluation content includes the first evaluation content associated with the first view label and the second evaluation content associated with the second view label, and the first view label is different from the second view label. At this time, by triggering the opposing view aggregation label, the first evaluation content and the second evaluation content can be filtered and displayed on the evaluation page, so that the evaluation contents corresponding to the two view labels can be simultaneously viewed on the evaluation page through the opposing view aggregation label, facilitating the user to compare the evaluations associated with multiple view labels and improving the convenience and flexibility of viewing and comparing evaluations.

[0100] Based on the above description, embodiments of the present application propose an evaluation display method, which can be executed by the above-mentioned electronic device, specifically Figure 1 the terminal device shown. Please refer to Figure 5 , Figure 5 which is a schematic flowchart of an evaluation display method provided by an embodiment of the present application. As Figure 5 shown, the process of the evaluation display method in the embodiments of the present application can include the following:

[0101] S201. Display the object details page of the target object.

[0102] Among them, the target object can be a commodity, a point of interest (such as a location), a movie, etc. Here, the target object is taken as a location as an example.

[0103] For example, as Figures 6a - 6j shown, Figures 6a - 6j is a schematic diagram of a display scenario of an evaluation page provided by an embodiment of the present application; among them, in Figure 6a , the object details page 60a of the target object can include an evaluation display area 61a, and this evaluation display area is used to display the evaluation content of the target object.

[0104] For example, the evaluation display area can display evaluation blocks. The evaluation blocks can be used to specify evaluation content and / or specify view tags. For example, the evaluation block 61b can display the view tag "suitable for a little drink" and the specified evaluation content related to the view tag (such as the first evaluation content in the associated evaluation content, or the evaluation content with the highest number of likes; in addition, it can also display the avatars of one or more users who posted the evaluation content related to the view tag).

[0105] In addition, the evaluation display area can also display images in the evaluation content, such as images obtained from the evaluation content associated with the view tags displayed on the evaluation blocks (such as high-quality images or images of the latest evaluations), and so on.

[0106] Optionally, the evaluation display area can include a specified number of evaluation blocks, and one evaluation block is used to display one view tag and the associated evaluation content. For example, for the view tags displayed in the tag display area on the evaluation page, they can be a specified number of high-frequency view tags (such as view tags with a relatively large number of associated evaluation contents).

[0107] Therefore, view tags (such as "suitable for a little drink") can be formed based on the views frequently mentioned by users through evaluations, which helps users quickly filter the evaluation content related to the view tags, and on the object details page, some or all of the view tags (such as the associated popular view tags) will be shown through the evaluation blocks.

[0108] Among them, through the trigger operation on the evaluation display area, an evaluation page 60b without any tags selected can be entered, that is, the secondary evaluation page for the object details page.

[0109] Among them, in Figure 6b For the view tags displayed in the evaluation display area, in addition to being independent view tags not aggregated in the tag display area, they can also be aggregated view tags of opposing views. For example, the evaluation display area 62a on the object details page can include a target evaluation block 63a, and the target evaluation block 63a displays aggregated view tags of opposing views and / or the target evaluation content corresponding to the aggregated view tags of opposing views. The target evaluation content comes from the first evaluation content and / or the second evaluation content.

[0110] For example, the target evaluation content can be the first evaluation content in the opposing evaluation content, or the evaluation content with the highest number of likes.

[0111] Another example is that the display method of the target evaluation block 63b can also refer to the evaluation display area 62b. For example, the aggregated view tags of opposing views and the related evaluation content can be displayed in an opposing form in sequence. For example, the first view tag (and the target evaluation content corresponding to the first view tag) and the second view tag (and the target evaluation content corresponding to the second view tag) are displayed separately.

[0112] There is no limitation on the display method of the opposing view tags here. The information displayed in the evaluation blocks in the evaluation display area can be displayed in a thumbnail form or scrolled to be fully displayed.

[0113] Among them, in Figure 6c In the evaluation page 60b, the opposing view aggregation tag is displayed in the tag display area of the evaluation page. This tag display area also includes the third view tag. For example, the third view tag can be an independent unaggregated view tag 64a (such as "suitable for a small drink").

[0114] Among them, in response to a trigger operation on the third view tag, the evaluation content area can be filtered, and at this time, the third evaluation content associated with the third view tag is displayed in the evaluation content area. For example, the evaluation content data blocks of the third evaluation content are displayed in sequence. Optionally, the key evaluation content related to the third view tag in the third evaluation content can also be highlighted in the evaluation content data block.

[0115] Among them, the evaluation page displayed at this time is the evaluation page 64b that selects the third view tag.

[0116] Optionally, for the evaluation block in the object details page 60a, since a view tag (or opposing view aggregation tag) is displayed, it can enter the evaluation page that selects the view tag (or opposing view aggregation tag) on this evaluation block when triggered. In response to a trigger operation on the evaluation block 61b on the object details page 60a, since the evaluation block 61b displays the view tag 64a, the evaluation page 64b that selects the view tag 64a can be displayed.

[0117] Among them, in Figure 6d In the evaluation page 64b that selects a certain view tag (such as the third view tag), it can include an evaluation summary area 65a, and the evaluation content summary information for the third evaluation content can be displayed on the evaluation summary area. For example, when the server obtains the third evaluation content, it summarizes the third evaluation content to obtain the evaluation content summary information.

[0118] Among them, the evaluation content summary information includes at least one of the following: view summary information, at least part of the media evaluation content in the third evaluation content.

[0119] Optionally, it can also include view mention information. For example, the mention ratio of the view indicated by the third view tag in all the evaluation content of the target object is displayed (that is, the quantity ratio between the third evaluation content and all the evaluation content).

[0120] Among them, the view summary information can be the third view label or the view text content related to the third view label summarized from the third evaluation content. For example, if the third view label is "suitable for a small drink", the summarized view text content can be a sentence summarized for the third view label, such as "suitable for chatting and having a small drink with friends", enabling users to quickly and clearly know the important information that the user wants to express regarding the third view label in the third evaluation content.

[0121] In addition, the media evaluation content can be text or images obtained from the third evaluation content. For example, it can include at least one of the following: text evaluation content obtained from the key evaluation content included in the third evaluation content, and image evaluation content obtained from the key evaluation content.

[0122] Among them, the key evaluation content can be the evaluation content with relatively high quality in the third evaluation content. For example, the evaluation quality of each third comment content is determined based on data such as the content data, the number of likes, and the reply information of the third comment content.

[0123] Among them, the evaluation content with relatively high evaluation quality is obtained from the third evaluation content as the key evaluation content. The text data in the key evaluation content can be used as the text evaluation content, and the image data in the key evaluation content can be used as the image evaluation content for display.

[0124] Alternatively, it can also be that a specified number of evaluation contents most relevant to the view text content are obtained from the third evaluation content as the key evaluation content, the text content related to the view text content in the specified number of evaluation contents is used as the text evaluation content, and the image content related to the view text content in the specified number of evaluation contents is used as the image evaluation content.

[0125] Therefore, when a certain label is selected, high-quality content intelligently refined for the published content associated with the selected label can be seen, including: intelligently summarized short information, refined high-quality evaluation original voices, and refined high-quality pictures.

[0126] Here, the specific types of the evaluation content summary information are not limited, and the determination methods of the text evaluation content and the image evaluation content are not limited.

[0127] Optionally, for the media evaluation content in the evaluation summary area, the evaluation content data block corresponding to the corresponding evaluation content can be located in the evaluation summary area by triggering.

[0128] Among them, in Figure 6e For the evaluation page 66a that is used to display the opposing evaluation content corresponding to the opposing view aggregation label (as described above Figure 4cIn the example of 40c), an evaluation summary area for each view label can be displayed separately. For example, the evaluation summary area 66b for the first view label and the evaluation summary area 66c for the second view label.

[0129] Among them, in the evaluation summary area 66b, summary information of the evaluation content for the first evaluation content can be displayed. In the evaluation summary area 66c, summary information of the evaluation content for the second evaluation content can be displayed, so that users can intuitively compare and view the important information in the evaluation content conveniently.

[0130] Among them, in Figure 6f the evaluation content displayed on the evaluation page can also be obtained by the user directly publishing through the object details page, or can be obtained from the published content related to the target interest point by the user.

[0131] At this time, when the evaluation content is obtained from the published content, the content entry of the published content can be displayed in the evaluation content data block of the evaluation content, so as to facilitate the content details page of the published content.

[0132] For example, the first evaluation content includes the first target evaluation content, and the target evaluation content data block 67b of the first target evaluation content is displayed in the evaluation content area of the evaluation page 67a. The target evaluation content data block displays the content entry 67c of the target published content related to the first target evaluation content, and the content data in the first target evaluation content is obtained from the target published content. Therefore, the first target evaluation content is associated with the target published content.

[0133] Therefore, in response to the trigger operation for the content entry, the content details page 67d of the target published content can be displayed.

[0134] For example, when the user publishes the published content related to the target object (such as published content A), if the scoring operation for the target object is triggered, the published content A carries the score for the target object at this time. Therefore, the published content A and the score for the target object can be used as an evaluation content.

[0135] Or the key published content extracted from the published content A (such as the content summary extracted from the published content A, and / or the image content in the published content A, or the text or image content related to the target object in the published content A, or the content used to represent the evaluation intention of the target object in the published content A, etc.) and the evaluation are used as an evaluation content. Among them, it can be known that the evaluation content is associated with the published content A.

[0136] For another example, it can be that the target published content is obtained when the target account publishes the first target evaluation data and only scores without editing any content. For example, when a user publishes an evaluation of a target object through an object details page or an object transaction page (such as a commodity order page), the user can choose to only score without editing any text or image content.

[0137] The evaluation published at this time can be regarded as an evaluation without content (a specified evaluation that meets the specified conditions). Therefore, when publishing this evaluation, it can be determined whether the user has published published content associated with the target object, and one or more target published contents can be obtained from the published content associated with the target object as the published content associated with this evaluation without content, and the target published content or the key published content refined from the target published content is used as the content data in the evaluation without content.

[0138] Optionally, the target published content can be the published content associated with the target object. Or, it can also be a specified number of the most recently published published contents in the published content associated with the target object, or a specified number of the published contents with the highest content quality (such as determined according to information such as content data, number of likes, and number of collections in the published content).

[0139] Optionally, if there is no published content associated with the target object when the evaluation without content is published, the evaluation without content can be displayed on the evaluation page. Subsequently, if it is detected that the target object has published an evaluation without content for the target object when the target object publishes published content related to the target object, the published content related to the target object published this time can be automatically associated with the evaluation without content to update the content data displayed in the evaluation without content.

[0140] Optionally, when there is published content associated with the evaluation without content published by the target object, the associated published content is no longer updated. It can also be that every time it is detected that the target object has published published content related to the target object, it is determined whether to update the published content associated with the evaluation without content published by the user.

[0141] For example, when there is one target published content, the title of the target published content can be displayed on the content entry.

[0142] For example, when there are multiple target published contents, the published content information 68c can be displayed through the content entry 68b of the evaluation page 68a (such as displaying the number of target published contents), and the content access entry 68d (such as displaying the title) of the multiple target published contents can be displayed on the published content information. At this time, triggering the content access entry can enter the content details page of the corresponding published content, such as Figure 6g .

[0143] Optionally, if it is associated with a comment, comment information and information about the published content to which the comment belongs (such as the title) can be displayed.

[0144] Optionally, in Figure 6h the user can also choose the associated published content (or the comment published) by himself / herself when publishing the evaluation content. For example, when the user publishes an evaluation on the object details page 69a, if it is determined that the published evaluation is a contentless evaluation (such as performing an evaluation release operation only by scoring), an evaluation association prompt message 69b can be displayed.

[0145] Among them, triggering the evaluation association prompt message 69b can enter the evaluation association page 69c, and the published content related to the target object (optionally including the comments related to the target object published in the published content) can be displayed on the evaluation association page. At this time, the user can select one or more target published contents (or comments) to be associated by himself / herself. Subsequently, the content data corresponding to the contentless evaluation can be obtained based on the selected target published content (or comment), that is, the target data content is extracted from the selected target published content (or comment) as the content data corresponding to the contentless evaluation.

[0146] Optionally, in addition to being able to display the evaluation association prompt message after the contentless evaluation is published, the evaluation association prompt message can also be displayed when the contentless evaluation is published to confirm whether to publish the contentless evaluation and whether to associate the target published content.

[0147] Optionally, in Figure 6i the user can also display an evaluation release page 69d for publishing an evaluation by triggering an evaluation control on the object details page 69a. An association control 69e for associating the target published content (such as the published content with the object entry carrying the target object) or comment (such as the comment with the object entry carrying the target object, or the comment published in the published content with the object entry carrying the target object) can be displayed on the evaluation release page.

[0148] Among them, the association control 69e can be used for the user to select one or more target published contents (or comments) to be associated by himself / herself. For example, by triggering the association control 69e, an evaluation association page for the target object is displayed. For example, the published content or comment related to the target object published by the user can be displayed on the evaluation association page. At this time, in response to selecting the target published content on the evaluation association page, part or all of the content data in the target published content can be imported on the evaluation release page. Such as the extracted part of the content data.

[0149] Optionally, on the evaluation and release page, after selecting a target release content (or comment) for association and import, a content entry 69f corresponding to the target release content (or a comment entry corresponding to the comment) can be displayed, indicating that the association has been made. It can be understood that after the evaluation and release, the evaluation content is also associated with this content entry 69f for viewing the content details page of the corresponding target release content.

[0150] That is, at this time, one or more target release contents (or comments) can be imported into the evaluation and release page 69d. For example, all target release contents (or comments) can be imported, that is, contents such as text and pictures are filled into the evaluation and release page.

[0151] Optionally, if the user only has one release content or (comment) related to the target object, relevant content data can be directly imported after triggering the association control.

[0152] Optionally, the association control can be fixedly displayed, or can be displayed when it is detected that there is a release content or (comment) related to the target object.

[0153] Optionally, in Figure 6j the evaluation and release page of the object details page 69a, association prompt information for associating and importing release contents or comments can be displayed. Through a trigger operation on this association prompt information, the association and import of release contents or comments can be performed.

[0154] For example, when there is only one associated release content, the association prompt information 610a can display relevant information of the associated release content (such as the title; if it is a comment, the content of the comment or the title of the release content of the comment can be displayed). At this time, triggering this association prompt information can directly and automatically import some or all of the content in the associated release content into the evaluation and release page (such as into the content editing area of the evaluation and release page).

[0155] Again, when there are multiple associated release contents or comments, by triggering the association prompt information 610b, an evaluation association page can be displayed to select the associated release contents and / or comments.

[0156] Among them, when importing above, it can be directly imported all at once. Or, relevant content data (target data content) can be refined from the selected target release content (or comment), and the relevant content data can be imported into the evaluation and release page. At this time, editing can be performed on the evaluation and release page. In addition, a content entry (or comment entry, such as for accessing this comment, for example, entering the content details page and positioning to this comment) for the selected target release content (or comment) can also be displayed on the evaluation and release page.

[0157] It can be understood that at this time, the evaluations published through the evaluation release page are no longer blank comments, but can still be associated with the published content or comments. Moreover, when the corresponding evaluation content is displayed on the evaluation page, the corresponding content entry (or comment entry) can be shown.

[0158] S202. In response to a trigger operation on a target evaluation block, display a target evaluation page for viewing the opposing evaluation content corresponding to the aggregated opposing view tags.

[0159] Among them, for example, the target evaluation block is an evaluation block displaying aggregated opposing view tags. At this time, the displayed target evaluation page can be the evaluation page where the aggregated opposing view tags are selected. That is, the evaluation page can be directly entered through the evaluation display area on the object details page to view the opposing evaluation content.

[0160] For example, when entering the evaluation page, the evaluation content area on the evaluation page can be filtered, and the first evaluation content and the second evaluation content in the opposing evaluation content are displayed in the evaluation content area to obtain the target evaluation page. For the specific display method of the target evaluation page, reference can be made to the above relevant description.

[0161] S203. In response to a trigger operation on the similar account viewing entry, display on the evaluation page the evaluation content published by similar accounts related to the current viewing account for the target object.

[0162] Optionally, both the first evaluation content and the second evaluation content in the opposing evaluation content belong to the evaluation content for the target object.

[0163] Optionally, the evaluation page can display a similar account viewing entry. This similar account viewing entry can be used to view similar accounts related to the viewing account of the currently viewed evaluation page.

[0164] For example, as Figures 7a - 7e shown, Figures 7a - 7e is a schematic diagram of a processing scenario on an evaluation page provided by an embodiment of the present application; among them, in Figure 7a , a similar account viewing entry 71a is displayed on the evaluation page 70a, and by triggering the similar account viewing entry 71a, the evaluation content published by similar accounts for the target object is switched and displayed on the evaluation page. That is, the evaluation content published by accounts with a certain similarity to oneself can be viewed.

[0165] Optionally, a similarity identifier 71b for the similar account can also be displayed on the evaluation page. This similarity identifier is used to represent the label similarity between the account label of the similar account and the account label of the viewing account.

[0166] Therefore, similar accounts can be obtained from the publishing accounts that publish evaluation content based on label similarity. For example, publishing accounts with label similarity greater than a preset similarity are obtained from the publishing accounts of the evaluation content as similar accounts. Or a specified number of publishing accounts with the highest label similarity are used as similar accounts.

[0167] Optionally, in response to a trigger operation on the similarity identifier of the target similar account among the similar accounts, an account evaluation page 70b of the target similar account can be displayed. The account evaluation page is used to display all or part of the evaluation content published by the target similar account.

[0168] For example, the evaluation content previously published by the target similar account can be viewed on the account evaluation page. For example, it can be all the published evaluation content, or the evaluation content published for other objects related to the current target object.

[0169] Optionally, account evaluation summary information 71c for the target similar account can also be displayed on the account evaluation page. The account evaluation summary information can be summarized based on the objects evaluated by the target similar account and / or the generated evaluation content.

[0170] For example, the account evaluation summary information includes the number of evaluation contents generated by the target similar account and the number of interactions (such as the number of likes, etc.), the relevant information between the viewing account and the target similar account (such as label similarity, similar preferences, such as "both are dessert lovers"), the summary information of the objects evaluated (such as the object type and proportion of the evaluated objects), etc. There is no limitation here.

[0171] Optionally, the account label of the account is used to characterize the preferences and behavior labels of the account (such as favorite dishes, favorite flavors, types of restaurants frequently visited, types of goods frequently purchased, classification of objects recently viewed or collected, etc.). There is no limitation here, and it is specifically determined according to the category of the object.

[0172] Optionally, the account label can be preset by the user in advance, or it can also be intelligently generated by an intelligent model based on the user's behavior data (such as according to the user's historical evaluation content, historical purchase records, historical browsing records, published content or comments, etc.).

[0173] Therefore, it is possible to filter and view the evaluation content published by users with certain similarities in interests or preferences to the user for the target object, improving the convenience of viewing evaluation content and the convenience for users to extract the required information.

[0174] For example, a similar account acquisition request can be generated and sent to the server. The server can obtain the publishing account of the evaluation content of the target object and determine the label similarity (i.e., account similarity) between the publishing account and the viewing account. Based on the label similarity, similar accounts are determined from the publishing accounts, and the evaluation content published by the similar accounts and the similarity labels generated from the label similarity are returned to the terminal device for display.

[0175] For example, in Figure 7b , when the similar account viewing entry is triggered, if the user has not configured account labels or the user's behavior data is insufficient to generate account labels, a label configuration entry 72b can be displayed on the evaluation page 72a. Through the label configuration entry, the label configuration page 72c can be entered, and relevant account labels can be configured on the label configuration page, such as labels like "likes spicy food, doesn't like spicy food, Chinese cuisine, low-calorie diet, weight loss, atmosphere restaurant, photography expert", etc.

[0176] Optionally, after obtaining the account labels, the intelligent model can further optimize and improve the account labels based on the user's behavior data.

[0177] In Figure 7c , the similar account viewing entry can also be displayed in the evaluation content area of the evaluation page (the evaluation page where a certain opinion label is selected). For example, on the evaluation page 711a, at this time, the opinion label "suitable for a little drink" is selected to view the corresponding evaluation content. At this time, the similar account viewing entry 711b can be displayed in the evaluation content area. At this time, the similar account viewing entry can be triggered, and in the evaluation content area, the evaluation content published by the similar accounts in the current evaluation content area is filtered and displayed, and the corresponding label similarity 711c can also be displayed.

[0178] S204. In response to the trigger operation for the question entry, display an object question page, and ask questions about the target object on the object question page.

[0179] Optionally, in Figure 7d , the evaluation page 73a can also display a question entry 73b for asking questions about the object. Questions can be initiated through this question entry.

[0180] For example, in response to the trigger operation for the question entry, display an object question page 73c.

[0181] Among them, the object question page 73c can include at least one of the following: a greeting 73d, a quick question 73e.

[0182] Among them, the greeting can be generated by an intelligent model. For example, it can be a consumption scenario + a clear action suggestion (what to eat). Optionally, the greeting can be preset information or different based on the viewed account. For example, it is a greeting adapted to the viewed account determined based on data such as the account information, browsing information, and search information of the viewed account.

[0183] Among them, the quick question can be a high-frequency question generated based on the questions that users often ask about the target object (such as triggering interactions by preset questions around the issues that users are most concerned about, such as "taste, environment, precautions", etc.). By triggering the quick question, questions about the target object can be quickly triggered.

[0184] Among them, in response to sending a target question about the target object on the object question page, the target answer 73f corresponding to the target question is displayed on the object question page.

[0185] Among them, the target answer is determined from the evaluation content and the published content related to the target object based on the target question. For example, the evaluation content of the target object and the published content related to the target object can be used as a knowledge base to answer questions, and more long-tail and personalized questions of users can be answered.

[0186] Therefore, the reference information of the evaluation content and / or published content used to answer the target question can be displayed in the target answer, and the reference information can be viewed by triggering it.

[0187] Optionally, in Figure 7e The quick question 73g can also be determined based on the currently selected opinion label. For example, when a user selects an opinion label (or an aggregated opposite opinion label), the evaluation content associated with the selected opinion label (such as "suitable for a little drink") is filtered and displayed on the evaluation page 73a. At this time, if the question entry is triggered, the quick question displayed on the object question page can also be a question related to the opinion label (such as "what drinks are suitable for a little drink") or a summary question for the opinion label "#Summary of suitable for a little drink" (such as used to generate a detailed summary of the evaluation content for the opinion label).

[0188] For example, questions related to the opinion label (such as "suitable for a little drink") can be generated by an intelligent model, which can enhance the strong relevance of the label on the evaluation page and the richness of interactions.

[0189] Therefore, the intelligent model can be used to understand the relevant information (such as published content, evaluation) related to the target object, and extract the consumption decision-making information that users are most concerned about, so as to improve the user activity of the POI details page.

[0190] In the embodiments of the present application, an opposing view aggregation label of opposing evaluation content can be displayed on an evaluation page. For example, if the opposing evaluation content includes first evaluation content associated with a first view label and second evaluation content associated with a second view label, at this time, by triggering the opposing view aggregation label, the first evaluation content and the second evaluation content can be filtered and displayed on the evaluation page. In this way, the evaluation content corresponding to each of the two view labels can be viewed simultaneously on the evaluation page through the opposing view aggregation label, so as to facilitate the user to compare the evaluations associated with multiple view labels, improve the convenience and flexibility of viewing and comparing evaluations, and facilitate the user to understand information more comprehensively. In addition, the evaluation content of similar accounts for the target object can also be viewed on the evaluation page, and questions can be initiated for the target object on the evaluation page, thereby improving the operational richness and user experience on the evaluation page.

[0191] Based on the above description, embodiments of the present application propose an evaluation display method, which can be executed by the above-mentioned electronic device, specifically Figure 1 the terminal device and server shown in. Please refer to Figure 8 , Figure 8 which is a schematic diagram of the process interaction of an evaluation display method provided by an embodiment of the present application. As Figure 8 shown, the process of the evaluation display method in the embodiments of the present application can include the following:

[0192] S301. The server obtains the evaluation content of the target object, performs content analysis on the evaluation content, extracts multiple view labels for characterizing the views on the target object, and determines the evaluation content associated with each view label.

[0193] Among them, the server obtains a certain number of evaluation contents, performs content analysis and extraction to obtain multiple view labels, and determines, in the evaluation content of the target object, the evaluation content associated with each view label, that is, the view label corresponding to each evaluation content can be determined. One evaluation content can correspond to one or more view labels.

[0194] Among them, when each user-posted evaluation content is obtained, the view label associated with the evaluation content can be determined from the multiple view labels.

[0195] Among them, the server can publish the evaluation content for the target object when receiving the evaluation release request sent by the terminal device. For example, the evaluation release request can carry the score and content data entered by the user to publish the corresponding evaluation content.

[0196] Optionally, if only the user rating is carried in the evaluation release request at this time, a contentless evaluation can be generated. At this time, it can be determined whether the user has released release content related to the target object. The target release content can be obtained from this release content, and the content data can be extracted from the target release content as the content data in the contentless evaluation, and the association relationship between the contentless evaluation and the target release content is recorded.

[0197] Subsequently, when the contentless evaluation is displayed, the content data extracted from the target release content can be obtained for display, and the entry data of the content entry of the target release content can also be obtained to synchronously display the target release content.

[0198] Optionally, when releasing a contentless evaluation, if no relevant release content is obtained, it can be determined whether the user has released a contentless evaluation when it is subsequently determined that the user has released release content related to the target object. If a contentless evaluation has been released, the release content released at this time can be used as the release content associated with the contentless evaluation to obtain the content data that can be displayed when the contentless evaluation is displayed.

[0199] Alternatively, when releasing a contentless evaluation, an evaluation association prompt message can be returned to the terminal device so that the user can select whether to specify the associated release content or evaluation. At this time, the server can record the user's selection result.

[0200] Alternatively, on the evaluation release page, the terminal device can, in response to a trigger operation on an association control for associating release data (such as target release content or comments), request the server to obtain the release content to be imported (such as the release content carrying the object entry of the target object) or comments (such as comments carrying the object entry of the target object, or comments released in the release content carrying the object entry of the target object), and make a selection.

[0201] Among them, after the server obtains the user's selection result, it can obtain the content data of the selected target release content or comments and return it to the terminal device for import on the evaluation release page, and the corresponding content entry or comment entry (i.e., data association entry) can be displayed on the evaluation release page.

[0202] Alternatively, the server can extract the target data content from the content data of the selected target release content or comments and return it to the terminal device for display.

[0203] Optionally, it can also be that when the user publishes the content related to the target object and performs a rating operation on the target object, when the server publishes this published content (this published content carries the object entry of the target object, and this object entry can access the object details page of the target object), the content data and rating in this published content can be used as an evaluation content.

[0204] Similarly, for comments on published content. For example, when the user publishes a comment related to the target object (such as a comment carrying the object entry of the target object) in the published content and performs a rating operation on the target object, when the server publishes this comment, the content data and rating in this comment can be used as an evaluation content.

[0205] S302. When the server determines that there is a second opinion label in the multiple opinion labels that is opposite to the opinion represented by the first opinion label, it aggregates the first opinion label and the second opinion label to obtain an opposing opinion aggregation label, and uses the opposing opinion aggregation label and the opinion labels in the multiple opinion labels other than the first opinion label and the second opinion label as the display labels for the evaluation content.

[0206] Among them, the server can aggregate when it determines two opinion labels with opposing opinions from the multiple opinion labels to obtain an opposing opinion aggregation label. Subsequently, when displaying the evaluation page, this opposing opinion aggregation label and the opinion labels in the multiple opinion labels that have not been aggregated can be displayed.

[0207] Among them, the opposing evaluation content associated with the opposing opinion aggregation label includes the first evaluation content associated with the first opinion label and the second evaluation content associated with the second opinion label.

[0208] Optionally, it can also be that the opinion labels are not aggregated in advance. When the terminal device requests the evaluation page, the display labels returned are these multiple opinion labels, and the terminal device performs label aggregation in response to the label aggregation operation.

[0209] For example, the terminal device can generate a label aggregation request and send it to the server in response to a trigger operation on the first opinion label and the second opinion label, so that the server aggregates the first opinion label and the second opinion label to obtain an opposing opinion aggregation label and returns it to the terminal device for display.

[0210] S303. The terminal device displays the object details page of the target object.

[0211] S304. The terminal device sends a page acquisition request for the evaluation page to the server in response to a trigger operation on the evaluation display area on the object details page.

[0212] S305. The server obtains the evaluation content to be displayed on the evaluation page and the display label for the evaluation content, and returns them to the terminal device.

[0213] S306. When the terminal device displays the evaluation page, it displays the display label for the evaluation content in the label display area of the evaluation page, and displays the evaluation content on the evaluation page.

[0214] S307. In response to a trigger operation on the opposing view aggregation label, the terminal device sends an evaluation acquisition request to the server.

[0215] S308. The server obtains the first view label and the second view label corresponding to the opposing view aggregation label, and filters the evaluation content of the target object to obtain the first evaluation content associated with the first view label and the second evaluation content associated with the second view label.

[0216] S309. The server returns the first view label, the first evaluation content, the second view label, and the second evaluation content to the terminal device.

[0217] Optionally, it is also possible to obtain the evaluation content summary information obtained by summarizing the first evaluation content and the evaluation content summary information obtained by summarizing the second evaluation content, and return them to the terminal device for display together.

[0218] S310. The terminal device displays the first view label according to the quantity of the first evaluation content in the evaluation content area, displays the first evaluation content, and displays the second view label according to the quantity of the second evaluation content and displays the second evaluation content.

[0219] In the embodiment of the present application, when it is determined that there are the first view label and the second view label with opposing views, they can be aggregated to obtain the opposing view aggregation label. In this way, the opposing view aggregation label can be displayed on the evaluation page of the target object, where the opposing evaluation content associated with the opposing view aggregation label includes the first evaluation content associated with the first view label and the second evaluation content associated with the second view label. At this time, by triggering the opposing view aggregation label, the first evaluation content and the second evaluation content can be filtered and displayed on the evaluation page. In this way, the evaluation content corresponding to each of the two view labels can be viewed simultaneously on the evaluation page through the opposing view aggregation label, so as to facilitate the user to compare the evaluations associated with multiple view labels and improve the convenience and flexibility of viewing and comparing evaluations.

[0220] Please refer to Figure 9 , Figure 9 which is a schematic structural diagram of an evaluation display device provided by an embodiment of the present application. It should be noted that Figure 9 the evaluation display device shown is used to execute the present application Figure 3 ,Figure 5 , Figure 8 For the method of the embodiment shown, for the sake of convenience of description, only the parts related to the embodiments of the present application are shown, and the specific technical details are not disclosed. Refer to the present application Figure 3 , Figure 5 , Figure 8 The embodiment shown. The evaluation display device 900 may include: a page display module 901 and an evaluation display module 902. Among them:

[0221] The page display module 901 is used to display the evaluation page of the target object; the evaluation page includes an evaluation content area and an opposing view aggregation label for displaying opposing evaluation content; the evaluation content area is used to display the evaluation content for the target object, and the opposing evaluation content includes first evaluation content and second evaluation content. The first view label associated with the first evaluation content is different from the second view label associated with the second evaluation content, and the opposing view aggregation label is obtained by aggregating the first view label and the second view label;

[0222] The evaluation display module 902, in response to a trigger operation on the opposing view aggregation label, filters the evaluation content area and displays the first evaluation content and the second evaluation content in the evaluation content area.

[0223] Among them, the first view label and the second view label belong to a plurality of view labels determined from the evaluation content, and one view label is associated with at least one evaluation content;

[0224] Among them, the opposing view aggregation label is obtained by aggregating the first view label and the second view label when it is determined that there is a second view label in the plurality of view labels that is opposite to the view represented by the first view label; and / or,

[0225] When the first view label and the second view label are displayed in the label display area of the evaluation page, the opposing view aggregation label is obtained by aggregating the first view label and the second view label in response to a label aggregation operation on the first view label and the second view label.

[0226] Among them, when the evaluation display module 902 is used to display the first evaluation content and the second evaluation content in the evaluation content area, it is specifically used for:

[0227] When displaying the evaluation content data block of the first evaluation content in the evaluation content area, displaying the view identifier corresponding to the first view label on the evaluation content data block of the first evaluation content, and when displaying the evaluation content data block of the second evaluation content in the evaluation content area, and displaying the view identifier corresponding to the second view label on the evaluation content data block of the second evaluation content; or,

[0228] When displaying the first view area corresponding to the first view label and the second view area corresponding to the second view label in the evaluation content area, display the evaluation content data block of the first evaluation content in the first view area and the evaluation content data block of the second evaluation content in the second view area.

[0229] Among them, the evaluation display module 902 is further configured to:

[0230] Display the first view label and the second view label on the evaluation content area; the display style of the first view label is determined by the quantity of the first evaluation content, and the display style of the second view label is determined by the quantity of the second evaluation content;

[0231] In response to a trigger operation on the first view label, filter and display the first evaluation content on the evaluation content area; or,

[0232] In response to a trigger operation on the second view label, filter and display the second evaluation content on the evaluation content area.

[0233] Among them, the opposing view aggregation label is displayed in the label display area of the evaluation page, and the label display area further includes a third view label;

[0234] The evaluation display module 902 is further configured to:

[0235] In response to a trigger operation on the third view label, filter the evaluation content area, display the third evaluation content associated with the third view label in the evaluation content area, and highlight the key evaluation content related to the third view label in the third evaluation content.

[0236] Among them, the evaluation page includes an evaluation summary area;

[0237] The evaluation display module 902 is further configured to:

[0238] Display the evaluation content summary information for the third evaluation content on the evaluation summary area;

[0239] Among them, the evaluation content summary information includes at least one of the following: view summary information, at least part of the media evaluation content in the third evaluation content; the view summary information is the view text content summarized from the third evaluation content and related to the third view label; the media evaluation content includes at least one of the following: the text evaluation content obtained from the key evaluation content included in the third evaluation content, the image evaluation content obtained from the key evaluation content.

[0240] Among them, the page display module 901 is further configured to:

[0241] Display the object details page of the target object; the object details page includes a target evaluation block, and the target evaluation block displays an opposing view aggregation label and / or the target evaluation content corresponding to the opposing view aggregation label, and the target evaluation content is from the first evaluation content and / or the second evaluation content;

[0242] In response to a trigger operation on the target evaluation block, display a target evaluation page for viewing the opposing evaluation content corresponding to the opposing view aggregation label.

[0243] Among them, the first evaluation content includes first target evaluation content, and an evaluation content data block displaying the first target evaluation content is shown on the evaluation content area. The evaluation content data block displays a content entry of the target published content related to the first target evaluation content, and the content data in the first target evaluation content is obtained from the target published content;

[0244] The page display module 901 is further configured to:

[0245] In response to a trigger operation on the content entry, display the content details page of the target published content.

[0246] Among them, an evaluation content data block displaying the first evaluation content is shown on the evaluation content area;

[0247] The page display module 901 is further configured to:

[0248] Display all or part of the view labels corresponding to the first evaluation content on the evaluation content data block of the first evaluation content; the view labels displayed on the evaluation content data block of the first evaluation content at least include the first view label; the view labels in the evaluation content data block are used to trigger the viewing of the corresponding associated evaluation content.

[0249] Among them, a similar account viewing entry is shown on the evaluation page; both the first evaluation content and the second evaluation content belong to the evaluation content;

[0250] The page display module 901 is further configured to:

[0251] In response to a trigger operation on the similar account viewing entry, display on the evaluation page the evaluation content published by similar accounts related to the current viewing account for the target object, and / or display a similarity identifier for the similar accounts; the similarity identifier is used to characterize the label similarity between the account label of the similar account and the account label of the viewing account, and the similar accounts are obtained from the publishing accounts that publish evaluation content based on the label similarity;

[0252] In response to a trigger operation on the similarity identifier of the target similar account among the similar accounts, display the account evaluation page of the target similar account; the account evaluation page is used to display all or part of the evaluation content published by the target similar account.

[0253] Among them, the evaluation page displays a question entry for asking questions about the object;

[0254] The page display module 901 is further configured to:

[0255] In response to a trigger operation on the question entry, display an object question page;

[0256] In response to sending a target question about the target object on the object question page, display the target answer corresponding to the target question on the object question page; the target answer is determined from the evaluation content and the published content related to the target object based on the target question.

[0257] Among them, for the specific implementation manners of the page display module and the component editing module, reference may be made to the descriptions in the above embodiments, and details will not be elaborated herein. It should be understood that the descriptions of the beneficial effects obtained by using the same method will not be elaborated either.

[0258] Please refer to Figure 10 , Figure 10 which is a schematic structural diagram of an electronic device provided by an embodiment of the present application. As Figure 10 shown, the electronic device 1100 includes: at least one processor 1101 and a memory 1102. Optionally, the electronic device may further include a network interface. Among them, data can be exchanged between the processor 1101, the memory 1102, and the network interface. The network interface is controlled by the processor 1101 for sending and receiving messages. The memory 1102 is used to store a computer program, and the computer program includes program instructions. The processor 1101 is used to execute the program instructions stored in the memory 1102. Among them, the processor 1101 is configured to call the program instructions to execute the above method. The memory 1102 may include a volatile memory, such as a random-access memory (RAM); the memory 1102 may also include a non-volatile memory, such as a flash memory, a solid-state drive (SSD), etc.; the memory 1102 may further include a combination of the above types of memories.

[0259] The processor 1101 may be a central processing unit (CPU). In one embodiment, the processor 1101 may also be a Graphics Processing Unit (GPU). The processor 1101 may also be a combination of a CPU and a GPU. The processor 1101 may be used to call the device control application program stored in the memory 1102 to execute the aboveFigure 3 , Figure 5 , Figure 8 For the description of the evaluation display method in the corresponding embodiments, the description in the foregoing Figure 9 For the description of the evaluation display device in the corresponding embodiments, it will not be elaborated herein. In addition, the description of the beneficial effects of using the same method will not be elaborated either.

[0260] In specific implementation, the devices, processors, memories, etc. described in the embodiments of the present application can implement the implementation manners described in the foregoing method embodiments, and can also implement the implementation manners described in the embodiments of the present application, which will not be elaborated herein.

[0261] The embodiments of the present application also provide a computer (readable) storage medium. The computer storage medium stores a computer program, and the computer program includes program instructions. When the program instructions are executed by a processor, the processor can execute some or all of the steps executed in the foregoing method embodiments. Optionally, the computer storage medium can be volatile or non-volatile. The computer-readable storage medium mainly includes a storage program area and a storage data area. Among them, the storage program area can store an operating system, application programs required for at least one function, etc.; the storage data area can store data created according to the use of blockchain nodes, etc.

[0262] The embodiments of the present application provide a computer program product. The computer program product can include a computer program. When the computer program is executed by a processor, some or all of the steps in the foregoing method can be implemented, which will not be elaborated herein.

[0263] As used herein, "a plurality of" means two or more. "And / or" describes the association relationship of associated objects, indicating that there can be three relationships. For example, A and / or B can represent: A exists alone, A and B exist simultaneously, and B exists alone. The character " / " generally represents an "or" relationship between the associated objects before and after.

[0264] Those of ordinary skill in the art can understand that all or part of the processes of implementing the foregoing embodiment methods can be completed by instructing relevant hardware through a computer program. The computer program can be stored in a computer storage medium, and the computer storage medium can be a computer-readable storage medium. When the program is executed, it can include the processes of the foregoing method embodiments. Among them, the storage medium can be a magnetic disk, an optical disk, a read-only memory (ROM), or a random access memory (RAM), etc.

[0265] The above-disclosed are only some embodiments of the present application. Of course, the scope of rights of the present application cannot be limited thereby. Those of ordinary skill in the art can understand all or part of the processes of implementing the above embodiments, and the equivalent changes made according to the claims of the present application still fall within the scope covered by the present application.

Claims

1. A method for displaying evaluation, characterized in that: The method comprises: Displaying an evaluation page of a target object; the evaluation page includes an evaluation content area and an opposing viewpoint aggregation tag for displaying opposing evaluation content; the evaluation content area is used to display evaluation content for the target object, the opposing evaluation content includes a first evaluation content and a second evaluation content, a first viewpoint tag associated with the first evaluation content is different from a second viewpoint tag associated with the second evaluation content, and the opposing viewpoint aggregation tag is obtained by aggregating the first viewpoint tag and the second viewpoint tag; In response to a triggering operation on the opposing viewpoint aggregation tag, the evaluation content area is filtered, and the first evaluation content and the second evaluation content are displayed in the evaluation content area.

2. The method according to claim 1, characterized in that The first viewpoint tag and the second viewpoint tag belong to a plurality of viewpoint tags determined from the evaluation content, and one viewpoint tag is associated with at least one evaluation content; Wherein, the opposing viewpoint aggregate label is obtained by aggregating the first viewpoint label and the second viewpoint label when it is determined that there is a second viewpoint label that is opposed to the viewpoint represented by the first viewpoint label among the multiple viewpoint labels; and / or, The evaluation page displays a label display area. When the first opinion label and the second opinion label are displayed in the label display area, the opposing opinion aggregation label is obtained by aggregating the first opinion label and the second opinion label in response to a label aggregation operation on the first opinion label and the second opinion label.

3. The method according to claim 1, characterized in that The displaying the first evaluation content and the second evaluation content in the evaluation content area includes: When displaying the evaluation content data block of the first evaluation content on the evaluation content area, the viewpoint identifier corresponding to the first viewpoint label is displayed on the evaluation content data block of the first evaluation content, and when displaying the evaluation content data block of the second evaluation content on the evaluation content area, the viewpoint identifier corresponding to the second viewpoint label is displayed on the evaluation content data block of the second evaluation content; or, When a first viewpoint area corresponding to the first viewpoint label and a second viewpoint area corresponding to the second viewpoint label are displayed on the evaluation content area, an evaluation content data block of the first evaluation content is displayed on the first viewpoint area, and an evaluation content data block of the second evaluation content is displayed on the second viewpoint area.

4. The method according to claim 1, characterized in that: The method further comprises: Displaying the first viewpoint label and the second viewpoint label on the evaluation content area; the display style of the first viewpoint label is determined by the number of the first evaluation contents, and the display style of the second viewpoint label is determined by the number of the second evaluation contents; In response to a trigger operation on the first viewpoint tag, the first evaluation content is screened and displayed in the evaluation content area; or, In response to a trigger operation on the second viewpoint tag, the second evaluation content is filtered and displayed in the evaluation content area.

5. The method according to claim 1, characterized in that The opposing viewpoint aggregation tag is displayed in a tag display area of ​​the evaluation page, and the tag display area also includes a third viewpoint tag; The method further comprises: In response to a trigger operation on the third viewpoint tag, the evaluation content area is screened, the third evaluation content associated with the third viewpoint tag is displayed in the evaluation content area, and key evaluation content related to the third viewpoint tag in the third evaluation content is highlighted.

6. The method according to claim 4, characterized in that The evaluation page includes an evaluation summary area; The method further comprises: displaying evaluation content summary information for the third evaluation content in the evaluation summary area; Among them, the evaluation content summary information includes at least one of the following: opinion summary information, at least part of the media evaluation content in the third evaluation content; the opinion summary information is the opinion text content related to the third opinion label summarized from the third evaluation content; the media evaluation content includes at least one of the following: text evaluation content obtained from the key evaluation content included in the third evaluation content, and image evaluation content obtained from the key evaluation content.

7. The method according to claim 1, characterized in that The method further comprises: Displaying an object details page of the target object; the object details page includes a target evaluation block, the target evaluation block displays the opposing view aggregation tag and / or the target evaluation content corresponding to the opposing view aggregation tag, and the target evaluation content comes from the first evaluation content and / or the second evaluation content; In response to a trigger operation on the target evaluation block, a target evaluation page for viewing opposing evaluation contents corresponding to the opposing viewpoint aggregation tag is displayed.

8. The method according to claim 1, characterized in that The first evaluation content includes first target evaluation content, the evaluation content area displays a target evaluation content data block of the first target evaluation content, the target evaluation content data block displays a content entry of target published content related to the first target evaluation content, and the content data in the first target evaluation content is obtained from the target published content; The method further comprises: In response to a trigger operation on the content entry, a content details page of the target published content is displayed.

9. The method according to claim 1, characterized in that: An evaluation content data block of the first evaluation content is displayed on the evaluation content area; The method further comprises: All or part of the opinion tags corresponding to the first evaluation content are displayed on the evaluation content data block of the first evaluation content; the opinion tags displayed in the evaluation content data block of the first evaluation content include at least the first opinion tags; the opinion tags in the evaluation content data block are used to trigger viewing of corresponding associated evaluation content.

10. The method according to claim 1, characterized in that The evaluation page displays a similar account viewing entrance; The first evaluation content and the second evaluation content both belong to the evaluation content; The method further comprises: In response to a trigger operation for the similar account viewing entry, the evaluation content published by similar accounts related to the current viewing account for the target object is displayed on the evaluation page, and / or a similarity identifier for the similar account is displayed; the similarity identifier is used to represent the tag similarity between the account tag of the similar account and the account tag of the viewing account, and the similar account is obtained from the publishing account that published the evaluation content based on the tag similarity; In response to a triggering operation of a similarity indicator of a target similar account in the similar accounts, an account evaluation page of the target similar account is displayed; the account evaluation page is used to display all or part of the evaluation content published by the target similar account.

11. The method according to claim 1, characterized in that: The evaluation page displays a question entry for asking questions to the subject; The method further comprises: In response to a trigger operation on the question entry, displaying a question page for an object; In response to sending a target question for the target object on the object question page, a target answer corresponding to the target question is displayed on the object question page; the target answer is determined from the evaluation content and the published content related to the target object based on the target question.

12. An evaluation display device, characterized in that: The device comprises: A page display module, used to display an evaluation page of a target object; the evaluation page includes an evaluation content area and an opposing viewpoint aggregation tag for displaying opposing evaluation content; the evaluation content area is used to display evaluation content for the target object, the opposing evaluation content includes a first evaluation content and a second evaluation content, a first viewpoint tag associated with the first evaluation content is different from a second viewpoint tag associated with the second evaluation content, and the opposing viewpoint aggregation tag is obtained by aggregating the first viewpoint tag and the second viewpoint tag; An evaluation display module is used to filter the evaluation content area in response to a trigger operation on the opposing viewpoint aggregation tag, and display the first evaluation content and the second evaluation content in the evaluation content area.

13. An electronic device, characterized in that: The method comprises a processor and a memory, wherein the memory is used to store a computer program, the computer program comprises program instructions, and the processor is configured to call the program instructions to execute the method according to any one of claims 1 to 11.

14. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a computer program, wherein the computer program includes program instructions, and when the program instructions are executed by a processor, the processor is caused to perform the method according to any one of claims 1 to 11.

15. A computer program product, characterized in that The method comprises a computer program, wherein the computer program comprises program instructions, and when the program instructions are executed by a processor, the method according to any one of claims 1 to 11 is implemented.