Commodity transaction management system and method based on e-commerce platform

Abstract

The invention discloses a commodity transaction management system and method based on an e-commerce platform, and relates to the technical field of e-commerce transaction management, and the method comprises the steps: a rural merchant sets a sales area, and the system carries out the positioning and matching of a commodity according to a user, and displays the commodity in a rural commodity mall and a local town offline retail commodity mall of the platform; news published by merchants in the platform is dynamically displayed to a news module of the platform; the system customizes two-dimensional codes for commodities of merchants entering the platform and offline retail stores, and users scan the two-dimensional codes of the commodities or the two-dimensional codes of the offline retail stores offline through the system to select and purchase the commodities; a user can purchase commodities in the platform and appoint merchants in the platform to process and manufacture the commodities; and the system plans a goods taking route and a delivery route of goods responsible for delivery for the delivery personnel according to the shipping address and the receiving address in the to-be-delivered order information of the delivery personnel. The method has the effects of promoting rural development, urban-rural fusion and offline retail activeness and protecting and improving local market economy of each city.

Description

Technical Field

[0001] This application relates to the technical field of e-commerce management, and particularly to a commodity trading management system and method based on an e-commerce platform. Background Art

[0002] In the current rural business environment, there are great limitations in rural development. The sales channels are relatively single, and the online development is blocked. There is no professional online platform service and publicity channel for rural commodities and characteristic services. Rural commodities are basically purchased at relatively low prices, and the rural characteristics cannot be effectively publicized. Publicity on popular online platforms with fierce competition in all categories requires a high publicity cost. Rural people do not have enough funds to operate, or the input-output ratio is not proportional. All these seriously restrict the development of rural economy and the commercial integration between urban and rural areas. In the urban business environment, the development of each city in the country is unbalanced, and there is a relatively serious income gap. In the local business environment, the sales information of local urban offline retailers is blocked. The latest information of commodities (broadly defined commodities, including physical commodities, services, entertainment, etc. provided by physical merchants) of local urban offline retailers and the latest information of offline retail stores cannot be integrated into the online in the form of text messages or news and other graphic and video forms and provided to local urban and rural users. As a result, users can only understand the latest information of merchants and their commodities by going to offline retail stores. This is manifested as the limited publicity of local urban offline retail merchants (including but not limited to new product launches, discounts, and new store openings, etc.). Most of the business is concentrated in some popular merchants or on Internet e-commerce platforms, which restricts the balanced development of local economy. At the same time, local offline retailers are also impacted by the low prices of various e-commerce platforms on the Internet, resulting in difficult offline sales and a relatively serious phenomenon of centralization. At the same time, there are many inconveniences in carrying commodities for offline shopping and understanding local urban and rural commodities and information online. The ability of local urban and rural merchants to provide a combination of online and offline purchase services and delivery-to-home services is lacking. The pre-sale, in-sale, and after-sale service experiences of local commercial transactions need to be improved. In addition, the online integration and interaction between towns and villages need to be strengthened.

[0003] In summary, the commercial integration between rural and urban areas needs to be strengthened, rural economy needs to be vigorously developed, the publicity of local urban offline retailers is not smooth, and the service experience needs to be improved. The local economy of each regional city needs to be protected to prevent online e-commerce from suppressing. Due to the centralization of information, commodities, services, and marketing, there is a large development gap between each city. The information, commodities, services, and marketing of each city need to develop synchronously. Therefore, rural and urban areas need a more professional and vertical platform to provide services to achieve the balanced development of each city in the country. Summary of the Invention

[0004] To promote urban-rural integration, rural development, protect the local economies of cities in each region, achieve balanced development of cities across the country, and weaken commercial centralization, the present application provides a commodity trading management system and method based on an e-commerce platform.

[0005] In a first aspect, the present application provides a commodity trading management method based on an e-commerce platform, adopting the following technical solutions:

[0006] The commodity trading management method based on an e-commerce platform includes:

[0007] Rural merchants independently set the commodity sales areas through the merchant terminal of the platform. The system obtains the user's location and, based on the user's location and the commodity sales areas of rural merchants, displays the purchasable commodities for the user; when the purchased commodity needs to be shipped, the user's delivery address needs to be within the commodity sales area; when the purchased commodity does not need to be shipped, there is no purchase restriction within the platform;

[0008] The system displays local urban offline retailers and commodities according to the user's location. The commodity sales area of urban offline retailers is the local area, and merchants cannot set it independently. When the purchased commodity needs to be shipped, the user's delivery address needs to be within the local area; when the purchased commodity does not need to be shipped, there is no purchase restriction within the platform;

[0009] The system will display the rural commodity mall module and the local urban offline retail commodity mall module according to the user's location. Users can purchase commodities in the rural commodity mall module and the local urban offline retail commodity mall module according to their own needs. When the purchased commodity needs to be shipped, it will be delivered to the user's delivery address by the delivery personnel; among them, the rural commodity mall module is used to display rural merchants and commodities, and the local urban offline retail commodity mall module is used to display local urban offline retailers and commodities;

[0010] The system displays the news and dynamics released by the merchants on the platform to the news module of the platform to provide to relevant users of the platform; among them, the display area of the news and dynamics of rural merchants is set independently; the display area of the news and dynamics of urban offline retailers is the local area, and urban offline retailers cannot set the display area of the news and dynamics independently;

[0011] The system customizes QR codes for the commodities and offline retail stores of urban offline retailers that have entered the platform. Users scan the commodity QR code and the offline retail store QR code through the system offline to purchase commodities. When the purchased commodity needs to be shipped, during the user's purchase process, the system judges the user's delivery address. When the delivery address is within the local area, the purchase can be made normally; when the user's delivery address is not within the local area, the purchase cannot be made; for the purchased commodities that need to be shipped and have been successfully purchased by the user, they will be delivered to the delivery address by the delivery personnel; when the purchased commodity does not need to be shipped, there is no purchase restriction within the platform;

[0012] The system customizes QR codes for the products and offline retail stores of rural merchants on the platform. Users can scan the product QR codes and offline retail store QR codes through the system to purchase products offline. When the products purchased by users need to be shipped, the system will determine the user's delivery address during the purchase process. If the user's delivery address is within the sales area of the product, the purchase can be made normally; if the user's delivery address is not within the sales area, the purchase cannot be made. The products that the user has successfully purchased and need to be shipped will be delivered to the delivery address by the delivery personnel. If the products purchased by users do not need to be shipped, there are no purchase restrictions on the platform.

[0013] Users can purchase goods on the platform and designate merchants on the platform to process and produce the goods;

[0014] The system obtains the delivery personnel's pending order information, and plans the pickup route and delivery route for each person responsible for delivery based on the delivery address and delivery address in the delivery personnel's pending order information.

[0015] Preferably, goods are sold within the rural commodity sales area, including: rural merchants can independently set local urban areas, county towns / county-level cities, and cities across the country, and support quick setting of sales areas to the province and the whole country; where the province refers to the province where the merchant is located, setting the sales area to the province means the sales area is the cities under the province; setting the sales area to the whole country means the sales area is the cities across the country;

[0016] The system matches the user's location with the commodity sales area of rural merchants, and displays the available commodities to the user. When the purchased commodity needs to be shipped, the system determines the user's delivery address during the purchase process.

[0017] The system determines that the user's delivery address is within the product sales area, and the user can purchase it;

[0018] The system determines that the user's delivery address is not within the product sales area, and the user cannot purchase;

[0019] When the goods purchased by users do not need to be shipped, there are no purchase restrictions on the platform.

[0020] Preferably, the system displays local town offline retailers and products based on the user's location. The product sales area of the town offline retailers is local and cannot be set independently. When the product purchased by the user needs to be shipped, the system determines the user's delivery address during the user's purchase process.

[0021] The system determines that the user's delivery address is local, and the user can purchase the product;

[0022] The system determines that the user's delivery address is not in the local area, and the user cannot purchase the product;

[0023] When the goods purchased by the user do not need to be delivered, there is no purchase restriction within the platform.

[0024] Preferably, the system divides the goods of merchants into a rural goods mall module and a local urban offline retail goods mall module according to the nature of the settled merchants, and manages the rural goods mall module and the local urban offline retail goods mall module; among them, the nature of the settled merchants is divided into rural merchants and urban offline retailers.

[0025] Preferably, the merchant publishes the self-edited news and dynamics to the news module of the platform through the merchant side of the platform;

[0026] The news and dynamics display area of rural merchants is set independently based on the commodity sales area, and the system displays after matching according to the user's location and the news and dynamics display area;

[0027] The news and dynamics display area of urban offline retailers is local.

[0028] Preferably, the system generates a customized QR code based on the commodity information and offline retail store information uploaded by the urban offline retailers settled in the platform, and the merchant downloads the QR code for use in offline retail stores and offline commodity sales;

[0029] The user scans the commodity QR code with the system to obtain commodity information and selects the commodity for purchase;

[0030] The user scans the offline retail store QR code with the system to obtain all commodity information and selects the commodity for purchase;

[0031] When the goods purchased by the user need to be delivered, during the user's purchase process, the system judges the user's delivery address. When the user's delivery address is within the local area, the user can purchase normally; when the user's delivery address is not within the local area, the user cannot purchase;

[0032] When the goods purchased by the user do not need to be delivered, there is no purchase restriction within the platform.

[0033] Preferably, the system generates a customized QR code based on the commodity information and offline retail store information uploaded by the rural merchants settled in the platform, and the merchant downloads the QR code for use in offline retail stores and offline commodity sales;

[0034] The user scans the commodity QR code with the system to obtain commodity information and selects the commodity for purchase;

[0035] The user scans the offline retail store QR code with the system to obtain all commodity information and selects the commodity for purchase;

[0036] When the goods purchased by the user need to be delivered, during the user's purchase process, the system judges the user's delivery address. When the user's delivery address is within the commodity sales area, the user can purchase normally; when the user's delivery address is not within the commodity sales area, the user cannot purchase;

[0037] When the goods purchased by the user do not need to be delivered, there is no purchase restriction within the platform.

[0038] Preferably, the user can purchase goods within the platform and specify a merchant within the platform for processing and production.

[0039] When the system plans the delivery route of the delivery personnel, the goods are first delivered to the specified merchant for processing and production. After the processing and production are completed, they are then delivered to the user's receiving address or, according to the user's requirements, only delivered to the merchant for processing and production without being delivered to the home.

[0040] Preferably, during the delivery process, the handover information and handover location between the delivery personnel are planned.

[0041] In a second aspect, the present application provides a commodity trading management system based on an e-commerce platform, adopting the following technical solutions:

[0042] The commodity trading management system based on the e-commerce platform includes: a rural merchant commodity sales area configuration module, a merchant commodity recommendation module, a merchant publicity module, an online-offline integration module, and a customized processing and delivery module.

[0043] The rural merchant commodity sales area configuration module: The rural merchant independently sets the commodity sales area through the merchant terminal of the platform. The system obtains the user's location and displays the purchasable commodities for the user according to the user's location and the commodity sales area of the rural merchant. When the goods purchased by the user need to be delivered, the user's receiving address needs to be within the commodity sales area. When the goods purchased by the user do not need to be delivered, there is no purchase restriction within the platform.

[0044] The merchant commodity recommendation module: The system will display the rural commodity mall module and the local urban offline retail commodity mall module according to the user's location. The user can select and purchase commodities in the rural commodity mall module and the local urban offline retail commodity mall module according to their own needs. When the goods purchased by the user need to be delivered, they are delivered to the user's receiving address by the delivery personnel. Among them, the rural commodity mall module is used to display rural merchants and commodities, and the local urban offline retail commodity mall module is used to display local urban offline retailers and commodities.

[0045] The merchant publicity module: The system displays the news and dynamics released by the merchants within the platform to the news module of the platform to provide them to relevant users of the platform. Among them, the news and dynamics display area of the rural merchant is set independently. The news and dynamics display area of the urban offline retailer is local, and the urban offline retailer cannot independently set the news and dynamics display area.

[0046] In the online and offline integration module, the system customizes QR codes for the products of offline retailers in towns and cities that have settled in the platform and offline retail stores. Users can scan the QR codes of products and offline retail stores through the system to purchase products offline. When the products purchased by users need to be delivered, the system will judge the user's delivery address during the user's purchase process. If the delivery address is within the local area, the purchase can be made normally; if the user's delivery address is not within the local area, the purchase cannot be made; the products that the user has successfully purchased and need to be delivered will be delivered to the delivery address by the delivery staff; when the products purchased by users do not need to be delivered, there are no purchase restrictions on the platform. The system customizes QR codes for the products of rural merchants and offline retail stores that have settled in the platform. Users can scan the product QR codes and offline retail store QR codes through the system to select and purchase products offline. When the products purchased by users need to be shipped, the system will judge the user's delivery address during the purchase process. If the user's delivery address is within the sales area of the product, the purchase can be made normally; if the user's delivery address is not within the sales area, the purchase cannot be made. The products that the user has successfully purchased and need to be shipped will be delivered to the delivery address by the delivery personnel; if the products purchased by users do not need to be shipped, there are no purchase restrictions on the platform;

[0047] Customized processing and delivery module, users can purchase goods on the platform and specify merchants on the platform to process and produce the goods; the system obtains the delivery personnel's pending order information, and plans the pickup route and delivery route for each person responsible for delivery based on the delivery address and delivery address in the delivery personnel's pending order information.

[0048] In summary, this application includes at least one of the following beneficial technical effects:

[0049] Due to the uniqueness and scarcity of rural commodities and the limitations of rural development, the platform provides professional publicity and trading services for rural merchants. Rural merchants can set the commodity sales area independently to clarify the influence scope and service area of the merchants. When a user enters the platform, the system matches the user's location with the commodity sales area of rural merchants to determine the merchants that can serve the current user. Then, according to the delivery requirements of the commodities purchased by the user, it judges whether the user's delivery address is within the commodity sales area to further determine whether rural merchants can meet the user's needs, improving the accuracy of service; The system displays the local urban retail commodity mall according to the user's location, improving the service efficiency and quality of local users' lives, enhancing the publicity effect of local urban offline retailers. At the same time, the online-offline combined retail model provided by the platform strengthens the information transmission effect. Combining with the local advantage to provide services can well weaken the centralization phenomenon existing in online e-commerce and local popular merchants, improving the competitiveness of the local economy in each region and enabling the balanced development of the economy in each city; The system separately displays and manages rural merchants and urban offline retailers through separate modules, facilitating the system to customize management for merchants of different natures, improving the management efficiency and quality. At the same time, due to the separate display of the rural commodity mall and the urban offline retail commodity mall, the competitiveness and influence of rural merchants are enhanced, promoting urban-rural integration. Merchants within the platform can publish news and dynamics to the news module of the platform according to their own needs, improving the publicity efficiency of the merchants; At the same time, the system generates customized QR codes for offline sales based on the commodity information and offline retail store information uploaded by the merchants, enabling better integration of online and offline sales, improving the convenience of users when purchasing commodities, and reducing the service cost of service personnel; Platform users can specify merchants to process and produce commodities and request delivery services after purchasing commodities, enhancing the shopping experience of users, further improving the customized demand and fun of users' shopping. At the same time, it plans a highly efficient pick-up route and delivery route for the delivery address and receiving address of the commodities to be delivered by the delivery personnel, as well as plans the handover information and handover location between delivery personnel, making the delivery efficiency higher, improving the cooperation ability between multiple delivery personnel, shortening the delivery duration, and achieving the purpose of user satisfaction. Description of the Drawings

[0050] Figure 1 It is a step flowchart of the commodity trading management method based on the e-commerce platform in this embodiment;

[0051] Figure 2 It is a block diagram of the modules of the commodity trading management system based on the e-commerce platform in this embodiment.

[0052] Reference numerals: 1. Rural merchant commodity sales area configuration module; 2. Merchant commodity recommendation module; 3. Merchant publicity module; 4. Online-offline integration module; 5. Custom processing and delivery module. Detailed implementation manners

[0053] The following further elaborates on this application in conjunction with the Figure 1-2 accompanying drawings.

[0054] The embodiments of this application disclose a commodity trading management system and method based on an e-commerce platform.

[0055] Embodiment: As Figure 1 shown, the commodity trading management method based on an e-commerce platform of the present invention includes:

[0056] S1. Rural merchants independently set the commodity sales area through the merchant terminal of the platform. The system obtains the user's location and displays the purchasable commodities for the user according to the user's location and the commodity sales area of the rural merchants. When the purchased commodity needs to be delivered, the user's delivery address needs to be within the commodity sales area. When the purchased commodity does not need to be delivered, there is no purchase restriction within the platform. Among them, the situation where the purchased commodity does not need to be delivered includes two cases: 1. After the user successfully purchases a deliverable commodity, the user chooses not to require delivery; 2. It means that the purchased commodity does not need to be delivered. Among them, rural merchants can independently set each city and county / county-level city in their local area, and each city across the country, and support quickly setting the sales area as the province and the whole country. Among them, the province refers to the province where the merchant is located. Setting the sales area as the province means that the sales area is each city under the province. Setting the sales area as the whole country means that the sales area is each city across the country. Among them, the city refers to towns and villages. Rural merchants refer to merchants with business addresses in rural areas.

[0057] S2. The system displays local urban offline retailers and commodities according to the user's location. The commodity sales area of urban offline retailers is local, and merchants cannot set it independently. When the purchased commodity needs to be delivered, the user's delivery address needs to be within the local area. When the purchased commodity does not need to be delivered, there is no purchase restriction within the platform. Among them, urban offline retailers refer to offline retail merchants with business addresses in urban areas. Local refers to the city where the current user's location is located, the city where the rural merchant and the offline retailer are located.

[0058] In S3, the system will display the rural commodity mall module and the local urban offline retail commodity mall module according to the user's location. Users can purchase goods in the rural commodity mall module and the local urban offline retail commodity mall module according to their own needs. When the purchased goods need to be delivered, the delivery personnel will deliver them to the user's receiving address. Among them, the rural commodity mall module is used to display rural merchants and goods, and the local urban offline retail commodity mall module is used to display local urban offline retailers and goods. It also includes: the system classifies the goods of merchants into the rural commodity mall module and the local urban offline retail commodity mall module according to the nature of the settled merchants, and manages the rural commodity mall module and the local urban offline retail commodity mall module. Among them, the nature of the settled merchants is divided into rural merchants and urban offline retailers.

[0059] In S4, the system will display the news and trends released by the merchants on the platform to the news module of the platform to provide them to relevant users of the platform. Among them, the display area of the news and trends of rural merchants is set independently; the display area of the news and trends of urban offline retailers is local, and urban offline retailers cannot set the display area of the news and trends independently.

[0060] In S5, the system customizes QR codes for the goods and offline retail stores of urban offline retailers settled on the platform. Users scan the QR codes of goods and offline retail stores through the system offline to purchase goods. When the purchased goods need to be delivered, during the user's purchase process, the system judges the user's receiving address. When the receiving address is within the local area, the purchase can be made normally; when the user's receiving address is not within the local area, the purchase cannot be made; for the goods that the user has successfully purchased and need to be delivered, the delivery personnel will deliver them to the receiving address; when the purchased goods do not need to be delivered, there is no purchase restriction within the platform.

[0061] In S6, the system customizes QR codes for the goods and offline retail stores of rural merchants settled on the platform. Users scan the QR codes of goods and offline retail stores through the system offline to purchase goods. When the purchased goods need to be delivered, during the user's purchase process, the system judges the user's receiving address. When the user's receiving address is within the sales area of the goods, the purchase can be made normally; when the user's receiving address is not within the sales area of the goods, the purchase cannot be made; for the goods that the user has successfully purchased and need to be delivered, the delivery personnel will deliver them to the receiving address; when the purchased goods do not need to be delivered, there is no purchase restriction within the platform.

[0062] In S7, users can purchase goods within the platform and specify merchants within the platform for processing and production of the goods.

[0063] S8. The system obtains the to-be-transported order information of the personnel for transportation, and based on the shipping address and receiving address in the to-be-transported order information of the personnel for transportation, plans a pick-up route and a transportation route for each person responsible for transportation, further including: during the transportation process, planning the handover information and handover locations among the transportation personnel.

[0064] In this embodiment, due to the uniqueness and scarcity of rural commodities and the limitations of rural development, the platform provides professional publicity and trading services for rural merchants. Rural merchants can clearly define the influence scope and service area of the merchants by independently setting the commodity sales area. When a user enters the platform, the system matches the user's location with the commodity sales area of the rural merchants to determine the merchants that can serve the current user. Then, according to the transportation requirements of the commodities purchased by the user, it is judged whether the user's receiving address is within the commodity sales area to further determine whether the rural merchants can meet the user's needs, improving the accuracy of the service. The system displays the local urban retail commodity mall according to the user's location, improving the service efficiency and quality for the lives of local users, enhancing the publicity effect of local urban offline retailers. At the same time, the local online-offline integrated retail model provided by the platform strengthens the information transmission effect. By leveraging the local advantage to provide services, it can effectively weaken the centralization phenomenon existing in online e-commerce and local popular merchants, enhancing the competitiveness of the local economy in each region and enabling the balanced development of the economy in each city. The system separately displays and manages rural merchants and urban offline retailers in different modules, facilitating the system to customize the management of merchants of different natures, improving the management efficiency and quality. At the same time, due to the separate display of the rural commodity mall and the urban offline retail commodity mall, the competitiveness and influence of rural merchants are enhanced, promoting urban-rural integration. Merchants within the platform can publish news and dynamics to the news module of the platform according to their own needs, improving the publicity efficiency of the merchants. At the same time, the system generates customized QR codes for offline sales based on the commodity information and offline retail store information uploaded by the merchants, enabling better integration of online and offline sales, improving the convenience of users when purchasing commodities, and reducing the service cost of service personnel. Platform users can specify a merchant to process and manufacture the commodity and request transportation services after purchasing the commodity, enhancing the user's shopping experience, further improving the customized demand and fun of user shopping. At the same time, an efficient pick-up route and transportation route are planned for the shipping address and receiving address of the to-be-transported commodities of the transportation personnel, as well as the handover information and handover locations among the transportation personnel, making the transportation more efficient, enhancing the cooperation ability among multiple transportation personnel, shortening the transportation duration, and achieving the purpose of user satisfaction.

[0065] Exemplarily, rural merchants can independently set the sales area of the commodities according to their own supply capacity and commodity nature, enabling the commodities of rural merchants to be promoted through the platform and enhancing the popularity of rural commodities.

[0066] When a user browses within the platform, the system first matches the user's location with the commodity sales areas of rural merchants to display purchasable rural commodities; at the same time, based on the user's location, it determines local urban offline retailers and commodities, enabling the user to enjoy the services of local urban offline retailers simultaneously.

[0067] When the commodity purchased by the user requires delivery service, there will be a scenario where the user's current location is inconsistent with the delivery address of the commodity. Therefore, during the user's purchase process, the system needs to further judge the user's delivery address to determine whether the delivery address is within the commodity sales area of the merchant. If it is within the commodity sales area, the commodity can be purchased; if it is not within the commodity sales area, the system will give a reminder to inform the user of the reason why the purchase is not possible; when the commodity purchased by the user does not require delivery service, there is no restriction on the user's purchase of commodities within the platform.

[0068] The mall within the platform is divided into two modules. One is the rural commodity mall module for displaying rural merchants and commodities, and the other is the local urban offline retail commodity mall module for displaying local urban offline retailers and commodities. The user can adjust the priority order of the two display modules according to their own needs to adapt to the user's needs.

[0069] At the same time, the two mall modules within the platform are managed separately, improving the management efficiency and professionalism of merchants and commodities.

[0070] At the same time, the news module within the platform is provided to display new product information, event information, and store opening information released by merchants, increasing the publicity channels and pertinence provided by merchants, and thus enhancing the interaction between merchants and local users.

[0071] At the same time, the online and offline commodities of the merchants within the platform are interconnected and integrated, enabling users to experience offline and then purchase online to enjoy the discounts and conveniences brought by the platform, achieving a balance between commodity purchase and commodity carrying for users, promoting users' consumption, reducing the carrying burden, and improving the offline shopping experience. The system generates customized QR codes through the commodity information and offline retail store information uploaded by merchants. Merchants can download the QR codes and make them into physical QR codes, which are applied to offline commodity sales and offline retail stores; when users purchase commodities, they can scan the QR codes through the system to select commodities, improving the user's purchase efficiency and at the same time improving the commodity settlement efficiency and reducing the commodity settlement pressure on offline merchants.

[0072] At the same time, the platform provides users with commodity processing and production services. After users purchase commodities within the platform, they can specify merchants within the platform to process and produce the commodities to further meet the customized needs of users.

[0073] Based on the shipping address and the receiving address in the to-be-shipped order information of the person to be transported, the system plans the pick-up route and the delivery route for the person responsible for transportation. For rural merchants, the service scope may extend beyond the local area. For example, when a user purchases rural products across cities, multiple persons responsible for transportation need to cooperate with each other for delivery. Therefore, when planning the delivery route of the products, it is also necessary to plan the handover information and the handover location between the transportation personnel, so that the transportation personnel can deliver the products to the receiving address as quickly as possible.

[0074] In step S1, the system obtains the user's location and displays the available products for the user according to the user's location and the product sales area of the rural merchant; when the products purchased by the user need to be transported, the user's receiving address needs to be within the product sales area; when the products purchased by the user do not need to be transported, there is no purchase restriction within the platform; it includes the following steps:

[0075] S11, the system matches the user's location with the product sales area of the rural merchant, and the system displays the available products for the user. When the products purchased by the user need to be transported, the system judges the user's receiving address during the process of the user purchasing the products.

[0076] S12, the system judges that the user's receiving address is within the product sales area, and the user can purchase.

[0077] S13, the system judges that the user's receiving address is not within the product sales area, and the user cannot purchase.

[0078] S14, when the products purchased by the user do not need to be transported, there is no purchase restriction within the platform.

[0079] In this embodiment, when the system displays rural products to the user, it screens the rural products through the user's location and the rural product sales area, and screens out the rural products that the user can purchase, improving the sales flexibility of the rural merchant's products; when the products purchased by the user require transportation services, due to the inconsistent scenarios between the user's location and the user's receiving address, the system will judge the user's receiving address during the process of the user purchasing the products. When the user's receiving address exceeds the rural product sales area, the user cannot purchase; when the user's receiving address is within the product sales area, the user can purchase and have the products delivered to the receiving address; when the products purchased by the user do not require transportation services, there is no restriction for the user to purchase within the platform.

[0080] In step S2, the system displays local urban offline retailers and their products according to the user's location. The product sales area of the urban offline retailers is local, and the merchant cannot set it independently. When the products purchased by the user need to be transported, the user's receiving address needs to be within the local area; when the products purchased by the user do not need to be transported, there is no purchase restriction within the platform; it includes the following steps:

[0081] S21. The system displays local urban offline retailers and their products according to the user's location. The sales area of the products of urban offline retailers is local and cannot be set independently. When the products purchased by the user need to be delivered, during the process of the user purchasing the products, the system judges the user's delivery address.

[0082] S22. The system judges that the user's delivery address is within the local area, and the user can purchase the products.

[0083] S23. The system judges that the user's delivery address is not within the local area, and the user cannot purchase the products.

[0084] S24. When the products purchased by the user do not need to be delivered, there is no purchase restriction within the platform.

[0085] In this embodiment, when the system displays urban offline retailers and their products for the user, since the sales area of the products of urban offline retailers is local, the system displays local urban offline retailers and their products through the user's location to improve the popularity of local urban offline retailers; since there is a scenario where the user's current location is inconsistent with the user's delivery address, when the products purchased by the user need to be delivered, the system will judge the user's delivery address to determine whether the user's delivery address is within the local area to determine whether the user can purchase the products, and give a reminder to the user whose delivery address is not within the local area, reminding the reason why the purchase is not allowed; when the products purchased by the user do not require delivery service, there is no restriction on the user to purchase products within the platform.

[0086] In step S3, the system will display the rural product mall module and the local urban offline retail product mall module according to the user's location. The user can select and purchase products in the rural product mall module and the local urban offline retail product mall module according to their own needs. When the products purchased by the user need to be delivered, they will be delivered to the user's delivery address by the delivery personnel; among them, the rural product mall module is used to display rural merchants and their products, and the local urban offline retail product mall module is used to display local urban offline retailers and their products; it includes the following steps:

[0087] S31. The system classifies the products of merchants into the rural product mall module and the local urban offline retail product mall module according to the nature of the settled merchants.

[0088] S32. The system obtains the user's location and displays the products that the user can purchase in the rural product mall and the urban offline retail mall.

[0089] S33. The platform manages the rural product mall module and the local urban offline retail product mall module; among them, the nature of the settled merchants is divided into rural merchants and urban offline retailers.

[0090] In this embodiment, the system displays a rural commodity mall and a local offline retail mall for the user according to the user's location. The user can intuitively understand the relevant information of local merchants and commodities. This not only strengthens the professionalism of the publicity and sales of rural commodities, enhances the competitiveness of the rural economy, but also promotes and protects the economic development of local towns in each region, and at the same time promotes urban-rural integration. The user purchases commodities in the two malls according to his own needs. Since the user has a transportation requirement, when the purchased commodity needs to be transported, the user's receiving address needs to be within the commodity sales area. When the purchased commodity does not need to be transported, there is no purchase restriction within the platform.

[0091] In step S4, the system displays the news and trends released by the merchants in the platform to the news module of the platform to provide them to relevant users of the platform. Among them, the display area of the news and trends of rural merchants is set independently. The display area of the news and trends of urban offline retailers is local, and urban offline retailers cannot set the display area of the news and trends independently. It includes the following steps:

[0092] S41, the merchant publishes the self-edited news and trends to the news module of the platform through the merchant terminal of the platform;

[0093] S42, the display area of the news and trends of rural merchants is set independently based on the commodity sales area, and the system displays them after matching according to the user's location and the news and trends display area;

[0094] S43, the display area of the news and trends of urban offline retailers is local.

[0095] In this embodiment, the news module of the platform not only helps merchants with publicity, but also helps platform users to understand the latest activities and latest commodities of each merchant in a timely manner, promoting the interaction between merchants and users.

[0096] Merchants can edit the news and trends independently to achieve the desired publicity effect, improving the autonomy and personalization of each merchant, strengthening the publicity effect. Since the commodity sales area of urban offline retailers is local, it can better promote the local economic development, enabling the local economies of all cities across the country to develop synchronously. Because the countryside has uniqueness and scarcity, the publicity scope of rural merchants will be set based on the commodity sales area. After determining the publicity scope of each merchant, the system matches the news and trends with the user's location and displays the matched merchant news and trends to the user. Through the analysis of the merchant's publicity scope and users, the publicity of the merchant is more targeted, achieving both the publicity effect and purpose, and also improving the utilization of platform resources and user satisfaction.

[0097] In step S5, the system customizes QR codes for the products and offline retail stores of urban offline retailers that have joined the platform. Users can scan the product QR codes and offline retail store QR codes through the system to select and purchase products. When the products purchased by the user need to be shipped, the system determines the user's delivery address during the user's purchase process. If the delivery address is within the local area, the purchase can be made normally; if the user's delivery address is not within the local area, the purchase cannot be made. The products that the user has successfully purchased and need to be shipped will be delivered to the delivery address by the delivery personnel; if the products purchased by the user do not need to be shipped, there are no purchase restrictions on the platform. The steps include:

[0098] S51, the system generates a customized QR code based on the product information and offline retail store information uploaded by offline retailers in towns and cities that have joined the platform. The merchants download the QR code and use it in their offline retail stores and for offline product sales;

[0099] S52, the user uses the system to scan the product QR code to obtain product information and purchase the product;

[0100] S53, the user uses the system to scan the QR code of the offline retail store to obtain all product information and select the product to purchase;

[0101] S54, when the product purchased by the user needs to be shipped, during the purchase process, the system determines the user's delivery address. If the user's delivery address is within the local area, the product can be purchased normally; if the user's delivery address is not within the local area, the product cannot be purchased;

[0102] S55, when the goods purchased by the user do not require delivery, there are no purchase restrictions on the platform.

[0103] In this embodiment, offline retailers in urban areas that join the platform are required to upload product information and offline retail store information to the system when selling goods. Therefore, the system generates customized QR codes based on the product information uploaded by the merchant and the offline retail store information. Each product QR code is associated with the online product information, supporting the replacement of products to improve the utilization rate of QR codes. When users experience products in offline retail stores but want to enjoy platform activities or delivery services by ordering online, in order to meet their purchasing needs and shopping efficiency, users can scan the product QR code or the offline retail store QR code through the system offline to purchase the products, thereby improving the user's shopping experience. When the product purchased by the user requires delivery, the system will determine whether the user's delivery address is within the local area. If the delivery address is within the local area, the user can purchase the product. If the delivery address is not within the local area, the user will be notified of the reason for the purchase. If the product purchased by the user does not require delivery, there are no purchase restrictions within the platform.

[0104] In step S6, the system customizes QR codes for the products and offline retail stores of rural merchants on the platform. Users scan the product QR codes and offline retail store QR codes through the system to purchase products offline. When the products purchased by the user need to be shipped, the system judges the user's delivery address during the user's purchase process. If the user's delivery address is within the sales area of the product, the product can be purchased normally; if the user's delivery address is not within the sales area, the product cannot be purchased; the products that the user has successfully purchased and need to be shipped will be delivered to the shipping address by the delivery personnel; if the products purchased by the user do not need to be shipped, there are no purchase restrictions on the platform; the following steps are included:

[0105] S61, the system generates a customized QR code based on the product information and offline retail store information uploaded by the rural merchants on the platform. The merchants download the QR code and use it in their offline retail stores and offline product sales;

[0106] S62, the user uses the system to scan the product QR code to obtain product information and select the product to purchase;

[0107] S63, the user uses the system to scan the QR code of the offline retail store to obtain all product information and select the product to purchase;

[0108] S64, when the product purchased by the user needs to be shipped, during the purchase process, the system determines the user's delivery address. If the user's delivery address is within the product sales area, the product can be purchased normally; if the user's delivery address is not within the product sales area, the product cannot be purchased;

[0109] S65: When the goods purchased by the user do not require delivery, there is no purchase restriction within the platform.

[0110] In this embodiment, the system generates customized QR codes for rural merchants' products and offline retail stores using the merchant and product information uploaded by rural merchants. Each product QR code is associated with online product information, supporting product replacement to improve QR code utilization. When a user experiences a product in an offline retail store but wishes to enjoy platform activities or delivery services through online ordering, the user can scan the product QR code or the offline retail store QR code offline through the system to purchase the product, improving the user's purchasing experience. Since rural merchants can independently set their own sales areas for their products, if a user purchases a product that requires delivery, the system will determine whether the user's delivery address is within the product's sales area to determine whether the user can purchase the product. If the user's delivery address is within the product's sales area, the user can purchase the product normally. If the user's delivery address is not within the product's sales area, the user cannot purchase the product and will be prompted with the reason for the purchase failure. If the user's purchase does not require delivery, the user can purchase the product without restrictions on the platform.

[0111] In step S7, the user can purchase goods within the platform and specify a merchant within the platform for processing and production of the goods, including the following steps:

[0112] S71, the user can purchase goods within the platform and specify a merchant within the platform for processing and production;

[0113] S72, when the system plans the delivery route of the delivery personnel, the goods are first delivered to the specified merchant for processing and production, and after the processing and production are completed, they are then delivered to the user's receiving address.

[0114] In this embodiment, if the user has a need for processing and production of the purchased goods, the user can specify a merchant within the platform to process and produce the purchased goods when purchasing goods within the platform, so as to improve the user's customization requirements. When the delivery personnel deliver the goods, the goods will be first delivered to the specified merchant for processing and production, and then the produced goods will be delivered to the user's receiving address or only delivered to the processing and production merchant according to the user's requirements without being delivered to the home, meeting the user's diverse needs and promoting the diverse services of the merchants.

[0115] Based on the description of the above embodiments of the commodity trading management method based on an e-commerce platform, the embodiments of the present invention also disclose a commodity trading management system based on an e-commerce platform:

[0116] As Figure 2 shown, the commodity trading management system based on an e-commerce platform, by applying the commodity trading management method based on an e-commerce platform as described above, includes: a rural merchant commodity sales area configuration module 1, a merchant commodity recommendation module 2, a merchant promotion module 3, an online-offline integration module 4, and a customization processing and delivery module 5;

[0117] The rural merchant commodity sales area configuration module 1, the rural merchant independently sets the commodity sales area through the merchant terminal of the platform, the system obtains the user's location, and according to the user's location and the commodity sales area of the rural merchant, displays the purchasable goods for the user; when the goods purchased by the user need to be delivered, the user's receiving address needs to be within the commodity sales area; when the goods purchased by the user do not need to be delivered, there is no purchase restriction within the platform;

[0118] The merchant commodity recommendation module 2, the system will display the rural commodity mall module and the local urban offline retail commodity mall module according to the user's location, and the user can select and purchase goods in the rural commodity mall module and the local urban offline retail commodity mall module according to their own needs. When the goods purchased by the user need to be delivered, they will be delivered to the user's receiving address by the delivery personnel; among them, the rural commodity mall module is used to display rural merchants and goods, and the local urban offline retail commodity mall module is used to display local urban offline retailers and goods;

[0119] Merchant Promotion Module 3: The system displays news updates released by merchants on the platform to the platform's news module for relevant platform users. Rural merchants can set their own display area for news updates; urban offline retailers' news updates are displayed in their local area and cannot be set independently.

[0120] Online and offline integration module 4, the system customizes QR codes for the products of offline retailers in towns and cities that have settled in the platform and offline retail stores. Users can scan the product QR codes and offline retail store QR codes through the system to purchase products offline. When the products purchased by users need to be shipped, the system will judge the user's delivery address during the user's purchase process. If the delivery address is within the local area, the purchase can be made normally; if the user's delivery address is not within the local area, the purchase cannot be made; the products that the user has successfully purchased and need to be shipped will be delivered to the delivery address by the delivery staff; when the products purchased by users do not need to be shipped, there is no purchase limit on the platform. The system customizes QR codes for the products of rural merchants and offline retail stores that have settled in the platform. Users can scan the product QR codes and offline retail store QR codes through the system to purchase products offline. When the products purchased by users need to be shipped, the system will judge the user's delivery address during the purchase process. If the user's delivery address is within the sales area of the product, the purchase can be made normally; if the user's delivery address is not within the sales area, the purchase cannot be made. The products that the user has successfully purchased and need to be shipped will be delivered to the delivery address by the delivery staff; if the products purchased by users do not need to be shipped, there are no purchase restrictions on the platform;

[0121] Customized processing and delivery module 5, users can purchase goods on the platform and specify merchants on the platform to process and produce the goods; the system obtains the delivery personnel's pending order information, and plans the pickup route and delivery route for each person responsible for delivery based on the delivery address and delivery address in the delivery personnel's pending order information.

[0122] Compared with the existing commodity transaction management system and method based on e-commerce platforms, the present invention not only strengthens the professionalism of the promotion and sales of rural commodities and improves the competitiveness of the rural economy, but also promotes and protects the economic development of local towns in various regions, while promoting urban-rural integration, and ultimately achieving balanced development in various regions and a better retail service experience.

[0123] This application has the effect of promoting rural development, urban-rural integration and offline retail activity, as well as protecting and enhancing the local economy of various cities.

[0124] The above are all preferred embodiments of the present application, and are not intended to limit the scope of protection of the present application. Therefore, any equivalent changes made based on the structure, method, and principle of the present application should be included in the scope of protection of the present application.

Claims

1. A commodity trading management method based on an e-commerce platform, characterized in that, include: Rural merchants can independently set their own sales areas through the platform's merchant side. The system obtains the user's location and displays available products based on the user's location and the rural merchant's sales area. If the product purchased by the user requires delivery, the user's delivery address must be within the sales area. If the product purchased by the user does not require delivery, there are no purchase restrictions within the platform. The system displays local offline retailers and products based on the user's location. The sales area of offline retailers in urban areas is local, and merchants cannot set it independently. When the goods purchased by the user need to be shipped, the user's delivery address must be within the local area; when the goods purchased by the user do not need to be shipped, there are no purchase restrictions on the platform; The system will display the rural commodity mall module and the local town offline retail commodity mall module based on the user's location. Users can purchase products in the rural commodity mall module and the local town offline retail commodity mall module according to their own needs. When the purchased products need to be delivered, the delivery personnel will deliver them to the user's delivery address. Among them, the rural commodity mall module is used to display rural merchants and products, and the local town offline retail commodity mall module is used to display local town offline retailers and products. The system displays news updates released by merchants on the platform in the platform's news module for relevant platform users. Rural merchants can set their own display area for news updates; urban offline retailers' news updates are displayed in their local area and cannot set their own display area. The system customizes QR codes for the products and offline retail stores of urban offline retailers that have joined the platform. Users can scan the product QR codes and offline retail store QR codes through the system to select and purchase products. When the products purchased by users need to be shipped, the system will determine the user's delivery address during the purchase process. If the delivery address is within the local area, the purchase can be made normally; if the user's delivery address is not within the local area, the purchase cannot be made. The products that the user has successfully purchased and need to be shipped will be delivered to the delivery address by the delivery personnel; if the products purchased by users do not need to be shipped, there are no purchase restrictions on the platform; The system customizes QR codes for the products and offline retail stores of rural merchants on the platform. Users can scan the product QR codes and offline retail store QR codes through the system to purchase products offline. When the products purchased by users need to be shipped, the system will determine the user's delivery address during the purchase process. If the user's delivery address is within the sales area of the product, the purchase can be made normally; if the user's delivery address is not within the sales area, the purchase cannot be made. The products that the user has successfully purchased and need to be shipped will be delivered to the delivery address by the delivery personnel. If the products purchased by users do not need to be shipped, there are no purchase restrictions on the platform. Users can purchase goods on the platform and designate merchants on the platform to process and produce the goods; The system obtains the delivery personnel's pending order information, and plans the pickup route and delivery route for each person responsible for delivery based on the delivery address and delivery address in the delivery personnel's pending order information.

2. The commodity trading management method based on an e-commerce platform according to claim 1, wherein: The rural merchants independently set the commodity sales areas through the merchant terminal of the platform. The system obtains the user's location and displays the purchasable commodities for the user according to the user's location and the commodity sales areas of the rural merchants. When the purchased commodity needs to be delivered, the user's delivery address needs to be within the commodity sales area. When the purchased commodity does not need to be delivered, there is no purchase restriction within the platform. Specifically: Selling commodities within the rural commodity sales area, including: rural merchants can independently set each city, county / county-level city in their local area, and each city across the country, and support quickly setting the sales area as the province and the whole country. Among them, the province refers to the province where the merchant is located. Setting the sales area as the province means the sales area is each city under the province. Setting the sales area as the whole country means the sales area is each city across the country. The system matches the user's location with the commodity sales areas of the rural merchants, and the system displays the purchasable commodities for the user. When the purchased commodity needs to be delivered, the system judges the user's delivery address during the process of the user purchasing the commodity. The system judges that the user's delivery address is within the commodity sales area, and the user can purchase. The system judges that the user's delivery address is not within the commodity sales area, and the user cannot purchase. When the purchased commodity does not need to be delivered, there is no purchase restriction within the platform.

3. The commodity trading management method based on an e-commerce platform according to claim 2, characterized in that: The said system displays local urban offline retailers and commodities according to the user's location. The commodity sales area of the local urban offline retailers is the local area, and the merchant cannot independently set it. When the purchased commodity needs to be delivered, the user's delivery address needs to be within the local area. When the purchased commodity does not need to be delivered, there is no purchase restriction within the platform. Specifically: The system displays local urban offline retailers and commodities according to the user's location. The commodity sales area of the local urban offline retailers is the local area and cannot be independently set. When the purchased commodity needs to be delivered, during the process of the user purchasing the commodity, the system judges the user's delivery address. The system judges that the user's delivery address is within the local area, and the user can purchase the commodity. The system judges that the user's delivery address is not within the local area, and the user cannot purchase the commodity. When the purchased commodity does not need to be delivered, there is no purchase restriction within the platform.

4. The method for managing commodity transactions based on an e-commerce platform according to claim 3, wherein: The said system will display the rural commodity mall module and the local urban offline retail commodity mall module according to the user's location. The user can select and purchase commodities in the rural commodity mall module and the local urban offline retail commodity mall module according to their own needs. When the purchased commodity needs to be delivered, it will be delivered to the user's delivery address by the delivery personnel. Among them, the rural commodity mall module is used to display rural merchants and commodities, and the local urban offline retail commodity mall module is used to display local urban offline retailers and commodities. It also includes: The system classifies the commodities of the merchants into the rural commodity mall module and the local urban offline retail commodity mall module according to the nature of the settled merchants. The system obtains the user's location and displays the purchasable commodities of the user to the rural commodity mall and the urban offline retail mall. The platform manages the rural commodity mall module and the local urban offline retail commodity mall module. Among them, the nature of the settled merchants is divided into rural merchants and urban offline retailers.

5. The method for managing commodity transactions based on an e-commerce platform according to claim 4, wherein: The system displays the news updates released by merchants within the platform to the news module of the platform for relevant platform users; among them, the display area of news updates of rural merchants is set independently; the display area of news updates of urban offline retailers is local, and urban offline retailers cannot set the display area of news updates independently. Specifically: Merchants release the independently edited news updates to the news module of the platform through the merchant side of the platform. The display area of news updates of rural merchants is set independently based on the commodity sales area, and the system displays them after matching according to the user's location and the news update display area. The display area of news updates of urban offline retailers is local.

6. The commodity trading management method based on an e-commerce platform according to claim 5, wherein: The system customizes QR codes for the commodities and offline retail stores of urban offline retailers that have entered the platform. Users scan the commodity QR code and the offline retail store QR code through the system offline for commodity selection. When the purchased commodity needs to be delivered, during the user's purchase process, the system judges the user's delivery address. When the delivery address is within the local area, the purchase can be made normally; when the user's delivery address is not within the local area, the purchase cannot be made; for the purchased commodities that need to be delivered and the purchase is successful, they will be delivered to the delivery address by the delivery personnel; when the purchased commodity does not need to be delivered, there is no purchase restriction within the platform. Specifically: The system generates customized QR codes based on the commodity information and offline retail store information uploaded by urban offline retailers that have entered the platform, and the merchants download the QR codes for use in offline retail stores and offline commodity sales. Users use the system to scan the commodity QR code to obtain commodity information and select commodities. Users use the system to scan the offline retail store QR code to obtain all commodity information and select commodities. When the purchased commodity needs to be delivered, during the user's purchase process, the system judges the user's delivery address. When the user's delivery address is within the local area, the purchase can be made normally; when the user's delivery address is not within the local area, the purchase cannot be made. When the purchased commodity does not need to be delivered, there is no purchase restriction within the platform.

7. The method for managing commodity transactions based on an e-commerce platform according to claim 6, characterized in that: The system customizes QR codes for the commodities and offline retail stores of rural merchants that have entered the platform. Users scan the commodity QR code and the offline retail store QR code through the system offline for commodity selection. When the purchased commodity needs to be delivered, during the user's purchase process, the system judges the user's delivery address. When the user's delivery address is within the commodity sales area, the purchase can be made normally; when the user's delivery address is not within the commodity sales area, the purchase cannot be made; for the purchased commodities that need to be delivered and the purchase is successful, they will be delivered to the delivery address by the delivery personnel; when the purchased commodity does not need to be delivered, there is no purchase restriction within the platform. Specifically: The system generates customized QR codes based on the commodity information and offline retail store information uploaded by rural merchants that have entered the platform, and the merchants download the QR codes for use in offline retail stores and offline commodity sales. Users use the system to scan the commodity QR code to obtain commodity information and select commodities. Users use the system to scan the offline retail store QR code to obtain all commodity information and select commodities. When the goods purchased by the user need to be delivered, during the user's purchase process, the system judges the user's delivery address. When the user's delivery address is within the sales area of the goods, the user can purchase normally; when the user's delivery address is not within the sales area of the goods, the user cannot purchase; When the goods purchased by the user do not need to be delivered, there is no purchase restriction within the platform.

8. The method for managing commodity transactions based on an e-commerce platform according to claim 7, wherein: The user can purchase goods within the platform and specify a merchant within the platform for processing and production of the goods. Specifically: The user can purchase goods within the platform and specify a merchant within the platform for processing and production; When the system plans the delivery route of the delivery personnel, the goods are first delivered to the specified merchant for processing and production, and after the processing and production are completed, they are then delivered to the user's delivery address.

9. The commodity trading management method based on an e-commerce platform according to claim 8, characterized in that: The system obtains the undelivered order information of the delivery personnel, and plans the pick-up route and delivery route for each delivery personnel according to the shipping address and delivery address in the undelivered order information of the delivery personnel. It also includes: during the delivery process, planning the handover information and handover location between the delivery personnel.

10. A commodity trading management system based on an e-commerce platform, characterized in that, The system is used to implement the commodity trading management method based on the e-commerce platform described in any one of claims 1-9, including: a rural merchant commodity sales area configuration module, a merchant commodity recommendation module, a merchant publicity module, an online-offline integration module, and a customized processing and delivery module; Rural merchant commodity sales area configuration module: Rural merchants independently set the commodity sales area through the merchant terminal of the platform. The system obtains the user's location and displays the purchasable goods for the user according to the user's location and the commodity sales area of the rural merchant; when the goods purchased by the user need to be delivered, the user's delivery address needs to be within the commodity sales area; when the goods purchased by the user do not need to be delivered, there is no purchase restriction within the platform; Merchant commodity recommendation module: The system will display the rural commodity mall module and the local urban offline retail commodity mall module according to the user's location. The user can select and purchase goods in the rural commodity mall module and the local urban offline retail commodity mall module according to their own needs. When the goods purchased by the user need to be delivered, they are delivered to the user's delivery address by the delivery personnel; among them, the rural commodity mall module is used to display rural merchants and commodities, and the local urban offline retail commodity mall module is used to display local urban offline retailers and commodities; Merchant publicity module: The system displays the news and dynamics released by the merchants within the platform to the news module of the platform to provide to relevant users of the platform; among them, the news and dynamics display area of rural merchants is set independently; the news and dynamics display area of urban offline retailers is local, and urban offline retailers cannot set the news and dynamics display area independently; In the online and offline integration module, the system customizes QR codes for the products of offline retailers in towns and cities that have settled in the platform and offline retail stores. Users can scan the QR codes of products and offline retail stores through the system to purchase products offline. When the products purchased by users need to be delivered, the system will judge the user's delivery address during the user's purchase process. If the delivery address is within the local area, the purchase can be made normally; if the user's delivery address is not within the local area, the purchase cannot be made; the products that the user has successfully purchased and need to be delivered will be delivered to the delivery address by the delivery staff; when the products purchased by users do not need to be delivered, there are no purchase restrictions on the platform. The system customizes QR codes for the products of rural merchants and offline retail stores that have settled in the platform. Users can scan the product QR codes and offline retail store QR codes through the system to select and purchase products offline. When the products purchased by users need to be shipped, the system will judge the user's delivery address during the purchase process. If the user's delivery address is within the sales area of the product, the purchase can be made normally; if the user's delivery address is not within the sales area, the purchase cannot be made. The products that the user has successfully purchased and need to be shipped will be delivered to the delivery address by the delivery personnel; if the products purchased by users do not need to be shipped, there are no purchase restrictions on the platform; Customized processing and delivery module, users can purchase goods on the platform and specify merchants on the platform to process and produce the goods; the system obtains the delivery personnel's pending order information, and plans the pickup route and delivery route for each person responsible for delivery based on the delivery address and delivery address in the delivery personnel's pending order information.

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