Method and system for incentivizing user energy consumption considering anchoring-pulley effect

By constructing a two-layer stochastic optimization model of IDR and combining the anchoring effect and ratchet effect, the user response behavior model is optimized, which solves the problem that the subjective psychological influence of users is not considered, and realizes the effectiveness of IESP in accurately predicting user response behavior and controlling load.

CN120433234BActive Publication Date: 2026-03-20NORTH CHINA ELECTRIC POWER UNIV
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Patent Information

Application Number
CN202510509622.5
Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
Filing Date
2025-04-22
Publication Date
2026-03-20
Estimated Expiration
2045-04-22

AI Technical Summary

Technical Problem

In existing technologies, user response behavior models fail to effectively consider the anchoring effect and ratchet effect of users' subjective psychology, making it difficult for IESP to formulate accurate incentive strategies and affecting users' enthusiasm for participating in comprehensive demand response and the response effect.

Method used

A two-layer stochastic optimization model for IDR is constructed, which combines the user response model with the anchoring effect and ratchet effect. By collecting user data and the IESP benefit model, the incentive price is optimized to guide users to adjust their energy demand, reduce the peak-valley difference, and improve the accuracy and effectiveness of load regulation.

Benefits of technology

This improved IESP's ability to predict users' subjective psychology, formulated effective and economical incentive strategies, enhanced the accuracy of user response behavior and the precision of load control, and achieved a win-win situation for both IESP and users.

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Abstract

The present application relates to the technical field of power grid new energy consumption, demand side management, and specifically discloses a method and system for stimulating user energy consumption considering anchoring-ratchet effect, comprising collecting relevant parameters; constructing an IDR double-layer stochastic optimization model; and inputting the collected relevant parameters into the IDR double-layer stochastic optimization model to obtain an optimized incentive price; and adjusting the incentive price of the unit response quantity released by the current IESP to the user based on the optimized incentive price. The method comprehensively measures the influence of user subjective psychology on user response behavior based on "anchoring effect" and "ratchet effect", and improves the prediction ability of IESP for the to-be-estimated parameters representing user subjective psychology, so as to enable IESP to formulate effective and economic incentive strategies, thereby guiding users to adjust energy demand, reducing peak-valley difference, improving the accuracy and effectiveness of load regulation, and achieving a win-win situation between users and IESP.
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