Content delivery method and device, readable medium, electronic equipment and program product

Abstract

A content delivery method and apparatus, a readable medium, an electronic device and a program product, the method comprising: in response to a target account logging in a content delivery platform, displaying an interaction tool at least used for migrating a first delivery plan of an online store associated with the target account to a second delivery plan on the content delivery platform, the delivery range of the first delivery plan is smaller than that of the second delivery plan; in response to a trigger operation on the interaction tool, displaying a target delivery plan in which the target account can be migrated; and in response to a migration operation triggered on the content delivery platform, at least migrating the first delivery plan in the target delivery plan to the second delivery plan. Therefore, quick migration from the first delivery plan to the second delivery plan can be realized through the interaction tool, so that the migration operation complexity is simplified, and the migration efficiency is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular to a content delivery method, device, readable medium, electronic device, and program product. Background Art

[0002] With the development of computer technology, content delivery platforms can provide users with more and more functions. For example, in order to meet the delivery needs of different users, content delivery platforms can provide the function of creating delivery plans with different delivery ranges.

[0003] However, in the related art, when a content delivery platform changes the delivery scope of a delivery plan, there are problems such as complex operations. Summary of the Invention

[0004] This summary is provided to briefly introduce concepts that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0005] In a first aspect, the present disclosure provides a content delivery method, the content delivery method comprising: In response to the target account logging into the content delivery platform, displaying an interactive tool on the content delivery platform, the interactive tool being used to at least migrate a first delivery plan of the online store associated with the target account to a second delivery plan, where the delivery scope of the first delivery plan is smaller than the delivery scope of the second delivery plan; In response to a triggering operation on the interactive tool, displaying a target delivery plan that can be migrated for the target account; In response to a migration operation triggered on the content delivery platform, at least the first delivery plan in the target delivery plan is migrated to a second delivery plan.

[0006] In a second aspect, the present disclosure provides a content delivery device, the content delivery device comprising: a first display module configured to, in response to a target account logging into a content delivery platform, display an interactive tool on the content delivery platform, the interactive tool being configured to at least migrate a first delivery plan of an online store associated with the target account to a second delivery plan, wherein a delivery scope of the first delivery plan is smaller than a delivery scope of the second delivery plan; A second display module is configured to display a target delivery plan that can be migrated by the target account in response to a triggering operation on the interactive tool; A migration module is configured to migrate at least a first delivery plan in the target delivery plan to a second delivery plan in response to a migration operation triggered on the content delivery platform.

[0007] In a third aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, which implements the steps of the method described in the first aspect when executed by a processing device.

[0008] In a fourth aspect, the present disclosure provides an electronic device, comprising: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of the method in the first aspect.

[0009] In a fifth aspect, the present disclosure provides a computer program product, comprising a computer program, which implements the steps of the method described in the first aspect when executed by a processor.

[0010] Through the above technical solution, an interactive tool for migrating at least a first delivery plan to a second delivery plan can be displayed on the content delivery platform. After the interactive tool is triggered, the target delivery plan that can be migrated can be displayed. After the migration operation is triggered, at least the first delivery plan in the target delivery plan can be migrated to the second delivery plan. Thus, the interactive tool can be used to quickly migrate from the first delivery plan to the second delivery plan, thereby simplifying the complexity of the migration operation and improving migration efficiency. In addition, since the target delivery plan that can be migrated can be displayed after the interactive tool is triggered, users can intuitively and quickly view the delivery plans that can be migrated, thereby better migrating the delivery plans and further improving migration efficiency.

[0011] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0012] The above and other features, advantages and aspects of the various embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and that the originals and elements are not necessarily drawn to scale. In the drawings: Figure 1 The figure shows a schematic diagram of migrating a first delivery plan to a second delivery plan in the related art; Figure 2 is a flow chart showing a content delivery method according to an exemplary embodiment of the present disclosure; Figure 3 is a schematic diagram showing a display of an interactive tool according to an exemplary embodiment of the present disclosure; Figure 4 is a schematic diagram showing a target delivery plan according to an exemplary embodiment of the present disclosure; Figure 5 is a schematic diagram of migration of a delivery plan according to an exemplary embodiment of the present disclosure; Figure 6 is a schematic diagram showing a display of a management page according to an exemplary embodiment of the present disclosure; Figure 7 This is a schematic diagram of a process for determining an account with permission to migrate a delivery plan according to an exemplary embodiment of the present disclosure; Figure 8 This is a schematic diagram of a process for determining a target delivery plan according to an exemplary embodiment of the present disclosure; Figure 9 This is a schematic diagram of a process for determining a target delivery plan according to an exemplary embodiment of the present disclosure; Figure 10 is a structural block diagram of a content delivery device according to an exemplary embodiment of the present disclosure; Figure 11 The figure is a schematic structural diagram of an electronic device according to an exemplary embodiment of the present disclosure. DETAILED DESCRIPTION

[0013] The following describes embodiments of the present disclosure in more detail with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments described herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of protection of the present disclosure.

[0014] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0015] As used herein, the term "including" and its variations are open-ended, i.e., "including but not limited to." The term "based on" means "based, at least in part, on." The term "one embodiment" means "at least one embodiment," the term "another embodiment" means "at least one additional embodiment," and the term "some embodiments" means "at least some embodiments." Other terms are defined in the following description.

[0016] It should be noted that the concepts of "first" and "second" mentioned in this disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0017] It should be noted that the modifications of "one" and "multiple" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, they should be understood as "one or more".

[0018] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0019] It is understandable that before using the technical solutions disclosed in the various embodiments of this disclosure, the type, scope of use, usage scenarios, etc. of the personal information involved in this disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0020] For example, in response to a user's active request, a prompt message is sent to the user to clearly inform the user that the operation requested will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the electronic device, application, server, storage medium, or other software or hardware that performs the operations of the disclosed technical solution based on the prompt message.

[0021] As an optional but non-limiting implementation, in response to receiving a user's active request, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. Furthermore, the pop-up window may also contain a selection control for the user to select "agree" or "disagree" to provide personal information to the electronic device.

[0022] It is understandable that the above notification and user authorization process are merely illustrative and do not limit the implementation of the present disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0023] At the same time, it is understood that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0024] As mentioned in the background art, in the related art, when a content delivery platform changes the delivery scope of a delivery plan, there are problems such as complex operations.

[0025] For example, in order to meet the delivery needs of different users, the content delivery platform provides a first delivery function and a second delivery function, wherein the delivery range of the first delivery plan created by the first delivery function is smaller than the delivery range of the second delivery plan created by the second delivery function. In related technologies, if the first delivery plan is to be migrated to the second delivery plan, the user needs to manually create the second delivery plan based on the delivery content of the first delivery plan, such as Figure 1 As shown in the figure, since a lot of delivery information needs to be filled in when creating the second delivery plan, there are problems such as complex creation operations and low migration efficiency.

[0026] In view of this, the present disclosure provides a content delivery method, device, readable medium, electronic device and program product to solve the above technical problems.

[0027] The following further explains the embodiments of the present disclosure with reference to the accompanying drawings.

[0028] Figure 2 This is a flow chart of a content delivery method according to an exemplary embodiment of the present disclosure, referring to Figure 2 , the content delivery method may include the following steps: S201: In response to the target account logging into the content delivery platform, an interactive tool is displayed on the content delivery platform, where the interactive tool is at least used to migrate a first delivery plan of an online store associated with the target account to a second delivery plan, where the delivery scope of the first delivery plan is smaller than the delivery scope of the second delivery plan.

[0029] It should be understood that in the e-commerce field, in order to increase product exposure and / or sales, merchants can generally create multiple advertiser accounts on the content delivery platform to deliver products in online stores through multiple advertiser accounts. Therefore, the target account in this embodiment can be a specific advertiser account associated with the online store, for example, it can be an advertiser account with the permission to migrate delivery plans, or it can be an advertiser account designated by the online store for migrating delivery plans, or it can be any advertiser account associated with the online store, and of course it can be other, and the present embodiment does not impose any restrictions on this.

[0030] For example, if the advertiser accounts associated with the online store include advertiser account 1, advertiser account 2, and advertiser account 3, where advertiser account 2 is an advertiser account with the permission to migrate the delivery plan, then when advertiser account 2 logs into the content delivery platform, the interactive tool 301 can be displayed on the content delivery platform, such as Figure 3 shown.

[0031] S202: In response to a triggering operation on the interactive tool, a target delivery plan that can be migrated to the target account is displayed.

[0032] As mentioned above, the target account can be a specific advertiser account associated with the online store, or it can be any advertiser account associated with the online store. Therefore, depending on the target account, the target delivery plan can include the delivery plans that can be migrated among all delivery plans created by the target account, or it can include the delivery plans that can be migrated among all delivery plans created by advertisers other than the target account associated with the online store. Of course, it can also be other, and the embodiments of the present disclosure do not impose any restrictions on this.

[0033] For example, continuing to refer to the above example, after the interactive tool is triggered by a click or other operation, the target delivery plan can be displayed, wherein the target delivery plan can include the delivery plans created by advertiser account 2 and the delivery plans that advertiser account 2 can migrate, as well as the delivery plans created by advertiser account 1 and advertiser account 3 and the delivery plans that advertiser account 2 can migrate, such as Figure 4 As shown, this allows advertisers whose accounts have permission to migrate delivery plans to centrally manage delivery plans for online stores, improving management efficiency.

[0034] For example, continuing with the above example, if the target account is any advertiser account associated with an online store, if the target account is advertiser account 1, then all delivery plans created by advertiser account 1 and available for migration will be displayed; if the target account is advertiser account 2, then all delivery plans created by advertiser account 2 and available for migration will be displayed; if the target account is advertiser account 3, then all delivery plans created by advertiser account 3 and available for migration will be displayed. This allows advertisers corresponding to each advertiser account to migrate their own delivery plans based on actual needs, improving the flexibility of delivery plan migration.

[0035] S203: In response to a migration operation triggered on the content delivery platform, at least the first delivery plan in the target delivery plan is migrated to a second delivery plan.

[0036] For example, continue to refer to Figure 4 As shown, after the interactive tool is triggered by a click or other operation, multiple target delivery plans 401 can be displayed, and a selection box 402 can be associated with each target delivery plan. Therefore, the first delivery plan to be migrated can be selected by triggering the selection box 402 associated with the first delivery plan in the target delivery plan 401. After selecting the first delivery plan to be migrated, the migration control 403 can be triggered by a click or other operation to automatically migrate the first delivery plan in the target delivery plan to the second delivery plan.

[0037] In a possible embodiment, the interactive tool is further configured to update the delivery status of the delivery plan. Accordingly, in response to a migration operation triggered on the content delivery platform, migrating at least the first delivery plan in the target delivery plan to the second delivery plan may include: In response to a first selection operation on a first delivery plan in a target delivery plan, a second delivery plan is created based on the delivery plan selected by the first selection operation, and / or, in response to a second selection operation on a second delivery plan in a paused delivery state in the target delivery plan, the plan state of the delivery plan selected by the second selection operation is updated to a delivery state.

[0038] For example, continue to refer to Figure 4 As shown, after the interactive tool is triggered by a click or other operation, multiple target delivery plans 401 can be displayed, wherein the multiple target delivery plans 401 can include a first delivery plan and a second delivery plan in a suspended delivery state, and each target delivery plan is associated with a selection box 402. Therefore, the first delivery plan to be migrated can be selected by triggering the selection box 402 associated with the first delivery plan, and the second delivery plan to be restarted can be selected by triggering the selection box 402 associated with the second delivery plan in a suspended delivery state. After selecting the first delivery plan to be migrated and the second delivery plan to be restarted, the migration control 403 can be triggered by a click or other operation to automatically migrate the first delivery plan in the target delivery plan to the second delivery plan, and automatically restart the second delivery plan in a suspended delivery state, as shown in FIG. Figure 5 shown.

[0039] In a possible manner, in order to quickly view the restarted second delivery plan or the migrated second delivery plan after restarting the second delivery plan or migrating the first delivery plan to the second delivery plan, after triggering the migration control 403, it is possible to automatically jump to the management page for managing the second delivery plan, such as Figure 6 The management page may display all second delivery plans, or only display the second delivery plan after the migration by triggering the migration control 403 , or other options, which are not limited in the present embodiment.

[0040] In a possible manner, after migrating the first delivery plan to the second delivery plan, the migrated second delivery plan can be automatically delivered to further simplify the user's interactive operations on the content delivery platform, thereby improving the user experience.

[0041] Through the above technical solution, an interactive tool for migrating at least a first delivery plan to a second delivery plan can be displayed on the content delivery platform. After the interactive tool is triggered, the target delivery plan that can be migrated can be displayed. After the migration operation is triggered, at least the first delivery plan in the target delivery plan can be migrated to the second delivery plan. Thus, the interactive tool can be used to quickly migrate from the first delivery plan to the second delivery plan, thereby simplifying the complexity of the migration operation and improving migration efficiency. In addition, since the target delivery plan that can be migrated can be displayed after the interactive tool is triggered, users can intuitively and quickly view the delivery plans that can be migrated, thereby better migrating the delivery plans and further improving migration efficiency.

[0042] To facilitate understanding of the content delivery method provided by the present disclosure, possible implementation methods of the present disclosure are described below.

[0043] In a possible manner, the target account is one of the preset accounts with the permission to migrate the delivery plan. The account with the permission to migrate the delivery plan can be determined by: Determine the delivery method for products in online stores; based on the delivery method, determine the account with the permission to migrate the delivery plan.

[0044] It should be understood that in the e-commerce field, product placement methods generally include multimedia placement and product card placement. Multimedia placement can be used to represent product placement via images, text, or videos, while product card placement can be used to represent product placement via ad space. Since different advertisers use different product placement methods, accounts with permission to migrate placement plans can be more accurately determined based on the placement method.

[0045] Among the possible ways, based on the delivery method, determine the account with the delivery plan migration permission, which may include: In the case where the delivery method is multimedia delivery method, the account with the delivery plan migration permission is determined based on the advertiser account and multimedia account associated with the online store, where the advertiser account is used to create a delivery plan in the content delivery platform, and the multimedia account is used to deliver content according to the delivery plan in the application; or, in the case where the delivery method is product card delivery method, the account with the delivery plan migration permission is determined based on the store type of the online store and the advertiser account associated with the online store, where the store type is used to indicate whether the merchant multimedia account of the online store is bound.

[0046] In this embodiment, the multimedia account can be an account of a short video application, an account of a karaoke application, or an account of another application. This disclosed embodiment does not impose any restrictions on this.

[0047] It should be understood that when placing products through multimedia delivery, merchants can generally use different multimedia accounts to place products in their online stores. However, since the same multimedia account is generally only authorized to use the second delivery plan with one advertiser account, and a multimedia account can generally be associated with multiple advertiser accounts, the account with the right to migrate the delivery plan can be determined based on the advertiser accounts and multimedia accounts associated with the online store.

[0048] Among possible methods, based on the advertiser account and multimedia account associated with the online store, determine the account with permission to migrate the delivery plan, which may include: When the advertiser account has the first delivery permission, the advertiser account is determined as an account with the delivery plan migration permission, wherein the first delivery permission is used to allow the second delivery plan to be delivered through the multimedia account; or, when the advertiser account does not have the first delivery permission, the resource consumption of the advertiser account for content delivery under the multimedia account is determined, and when the resource consumption meets the preset conditions, the advertiser account is determined as an account with the delivery plan migration permission.

[0049] For example, continuing to refer to the above example, the advertiser accounts associated with the online store include advertiser account 1, advertiser account 2 and advertiser account 3. If the multimedia accounts associated with the online store include multimedia account 1 and multimedia account 2, and advertiser account 1, advertiser account 2 and advertiser account 3 can all deliver goods in the online store through multimedia account 1 and multimedia account 2, then the advertiser account among advertiser account 1, advertiser account 2 and advertiser account 3 that can deliver the second delivery plan through multimedia account 1 or multimedia account 2 can be determined as an account with the delivery plan migration permission.

[0050] For example, if multimedia account 1 grants advertiser account 1 the permission to deliver the second delivery plan through multimedia account 1, and multimedia account 2 grants advertiser account 3 the permission to deliver the second delivery plan through multimedia account 2, then advertiser account 1 and advertiser account 3 can be identified as accounts with delivery plan migration permissions.

[0051] If there is an advertiser account among advertiser account 1, advertiser account 2 and advertiser account 3 that is unable to deliver the second delivery plan through multimedia account 1 or multimedia account 2, the resource consumption of the advertiser account for content delivery under multimedia account 1 or multimedia account 2 can be determined, and based on the resource consumption and preset conditions, it can be determined whether the advertiser account is an account with the permission to migrate the delivery plan.

[0052] For example, if advertiser account 1 is unable to deliver the second delivery plan through multimedia account 1, the resource consumption of advertiser account 1 for content delivery in multimedia account 1 and the resource consumption of other advertiser accounts for content delivery in multimedia account 1 can be determined. If advertiser account 1 consumes the most resources for content delivery in multimedia account 1, advertiser account 1 can be determined as the account with delivery plan migration permission. The other advertiser accounts may include advertiser account 2, advertiser account 3, and advertiser accounts corresponding to other online stores associated with multimedia account 1.

[0053] Among possible methods, you can determine the account with permission to migrate the delivery plan based on the store type and the advertiser account associated with the online store. This can include: In the case where the store type indicates a merchant multimedia account bound to an online store, the advertiser account with the second delivery permission is determined as an account with delivery plan migration permission, wherein the second delivery permission is used to allow the second delivery plan to be delivered through the merchant multimedia account; or, in the case where the store type indicates a merchant multimedia account not bound to an online store, the first advertiser account associated with the merchant of the online store is determined as an account with delivery plan migration permission.

[0054] For example, continuing with the above example, if the online store is bound to a merchant multimedia account, advertiser accounts that have been granted the second delivery permission by the merchant multimedia account can be screened out from advertiser account 1, advertiser account 2, and advertiser account 3. The screened-out advertiser accounts can then be identified as accounts with delivery plan migration permission. For example, if the merchant multimedia account grants advertiser account 2 permission to deliver the second delivery plan through the merchant multimedia account, advertiser account 2 can be identified as an account with delivery plan migration permission.

[0055] If the online store is not bound to a merchant multimedia account, an advertiser account created by the merchant can be selected from advertiser account 1, advertiser account 2, and advertiser account 3. This selected advertiser account can then be identified as an account with permission to migrate the delivery plan. For example, if advertiser account 3 is the first advertiser account created by the merchant, advertiser account 3 can be identified as an account with permission to migrate the delivery plan.

[0056] To facilitate understanding of the process of determining an account with permission to migrate a placement plan in this embodiment, the following is an explanation with reference to the accompanying drawings: For example, if the advertiser accounts associated with the online store include advertiser account A, advertiser account B, and advertiser account C, and the multimedia accounts associated with the online store include multimedia account A and multimedia account B, then when determining the account with the permission to migrate the delivery plan, you can do the following: Figure 7 As shown, first determine the online store's delivery method for the product. When the delivery method is multimedia, select from advertiser accounts A, B, and C those that can deliver the second delivery plan through multimedia account A or B, and determine the selected advertiser accounts as accounts with delivery plan migration permissions. For the remaining advertiser accounts among advertiser accounts A, B, and C after the selection process, determine the resource consumption of the remaining advertiser accounts in multimedia account A and multimedia account B, respectively. If the remaining advertiser accounts are the advertiser accounts with the highest resource consumption in multimedia account A or multimedia account B, determine the remaining advertiser accounts as accounts with delivery plan migration permissions.

[0057] When the delivery method is the product card delivery method, determine the store type of the online store. When the store type indicates a merchant multimedia account bound to the online store, filter out the advertiser account A, advertiser account B, and advertiser account C that can deliver the second delivery plan through the merchant multimedia account, and determine the filtered advertiser account as an account with the delivery plan migration authority.

[0058] When the store type indicates that there is no merchant multimedia account bound to the online store, the first advertiser account associated with the merchant of the online store is determined as the account with the permission to migrate the delivery plan.

[0059] Through the above method, the advertiser accounts associated with the online store can be analyzed and judged from different analysis dimensions to obtain accounts with the permission to migrate the delivery plan, thereby improving the accuracy of the accounts with the permission to migrate the delivery plan.

[0060] Among possible approaches, the target delivery plan is determined by: Determine target information associated with the target account, where the target information is used to indicate whether the target account is associated with a target multimedia account, which is used to deliver the second delivery plan to the target account; and determine the target delivery plan based on the target information.

[0061] As previously mentioned, the target account can be an advertiser account associated with a target multimedia account, or it can be an advertiser account not associated with a target multimedia account. If the target account is associated with a target multimedia account, the delivery plan can generally include a delivery plan for the product card delivery method and / or a delivery plan for the multimedia delivery method. If the target account is not associated with a target multimedia account, the delivery plan can generally include a delivery plan for the product card delivery method. In other words, the delivery plan included in the target account is related to whether the target account is associated with the target multimedia account. Therefore, the target delivery plan can be determined based on the target information.

[0062] Among the possible ways, based on the target information, the target delivery plan can be determined, which may include: When the target information indicates that the target account is associated with a target multimedia account, the target delivery plan is determined based on the delivery permissions of the target account; or, when the target information indicates that the target account is not associated with a target multimedia account, the delivery plan for the product card delivery method in the online store is determined as the target delivery plan.

[0063] As mentioned above, when the target account is not associated with a target multimedia account, that is, when the target account is not associated with a merchant multimedia account and a multimedia account associated with an online store, the target account is the first advertiser account associated with the online store. Since the target account is not associated with any multimedia account, the target account does not have a delivery plan for goods through multimedia delivery. Therefore, the delivery plan for the product card delivery method in the online store can be determined as the target delivery plan.

[0064] When a target account is associated with a target multimedia account, the target accounts can be divided into two categories: one is an advertiser account with permission to deliver the second delivery plan through the target multimedia account, i.e., an advertiser account with permission to deliver the second delivery plan through the merchant multimedia account, or an advertiser account with permission to deliver the second delivery plan through a multimedia account associated with an online store; the other is an advertiser account without permission to deliver the second delivery plan through the target multimedia account. Since the two types of target accounts may have different methods for product delivery, the target delivery plan can be determined based on the delivery permissions of the target account.

[0065] Among possible approaches, the target delivery plan can be determined based on the delivery permissions of the target account, which may include: When the target account has the third delivery permission, the target delivery plan is determined based on the delivery permission of the target multimedia account, wherein the third delivery permission is used to allow the second delivery plan to be delivered through the target multimedia account; or, when the target account does not have the third delivery permission, the target delivery plan is determined based on the account type of the target account.

[0066] It should be understood that when placing products through a multimedia account, it is generally permitted by default. However, whether or not to place products through a product card requires authorization from the multimedia account. In other words, the placement plan for a multimedia account depends on whether the multimedia account has permission to place products through a product card. Therefore, the target placement plan can be determined based on the placement permissions of the target multimedia account.

[0067] Among possible methods, the target delivery plan is determined based on the delivery permissions of the target multimedia account, including: When the target multimedia account has the fourth delivery authority, the product card delivery plan and multimedia delivery plan in the online store under the target multimedia account are determined as the target delivery plan, and / or the product card delivery plan in the online store is determined as the target delivery plan, and the second delivery authority is used to allow product delivery through the product card delivery method; when the target multimedia account does not have the second delivery authority, the multimedia delivery plan in the online store under the target multimedia account is determined as the target delivery plan.

[0068] It should be understood that when a multimedia account obtains permission to place products using a product card, the multimedia account can place products using both multimedia and product card methods. In other words, a placement plan under a multimedia account can include both a product card placement plan and a multimedia placement plan. Therefore, the product card placement plan and multimedia placement plan in the online store associated with the target account under the multimedia account can be determined as the target placement plan. Furthermore, since merchants can place products not only through associated multimedia accounts but also through the app's marketplace, when a merchant places products through the app's marketplace, the product card placement plan in the online store can also be determined as the target placement plan.

[0069] When a multimedia account does not obtain permission to place products through product cards, the multimedia account only places products through multimedia. That is to say, the placement plan under the multimedia account only includes the multimedia placement plan. Therefore, the product card placement plan and the multimedia placement plan in the online store associated with the target account under the multimedia account can be determined as the target placement plan.

[0070] Furthermore, as previously mentioned, if the target account lacks third-party placement permissions, the target account can fall into two categories: one category: advertiser accounts whose resource consumption under the target multimedia content meets the preset conditions; the other category: advertiser accounts whose resource consumption under the target multimedia content does not meet the preset conditions but are the first advertiser account associated with the online store. Since different categories of advertiser accounts may implement different product placement methods, a targeted placement plan can be determined based on the target account type.

[0071] Among the possible methods, the target delivery plan can be determined based on the account type of the target account, which may include: In the case where the account type of the target account is the first type, the target delivery plan is determined based on the delivery authority of the target multimedia account, wherein the first type is used to represent an advertiser account whose resource consumption for content delivery under the target multimedia account meets preset conditions; or, in the case where the account type of the target account is the second type, the delivery plan for the product card delivery method in the online store is determined as the target delivery plan, wherein the second type is used to represent the first advertiser account associated with the merchant of the online store.

[0072] In this embodiment, the target delivery plan is determined based on the delivery authority of the target multimedia account, and the delivery plan for the product card delivery method in the online store is determined as the target delivery plan. Please refer to the above-mentioned related description and will not be repeated here.

[0073] To facilitate understanding of the process of determining the target delivery plan in this embodiment, the following is an explanation with reference to the accompanying drawings: For example, if the advertiser accounts associated with the online store include advertiser account a, advertiser account b, and advertiser account b, and the multimedia accounts associated with the online store include multimedia account a, and the determined target account is advertiser account b, then when determining the target delivery plan, you can do the following: Figure 8 As shown, first determine whether the advertiser account b has the authority to deliver the first delivery plan through the multimedia account a. When the advertiser account b does not have the authority to deliver the first delivery plan through the multimedia account a, it is considered that the advertiser account b is the first advertiser account associated with the online store, and the delivery plan for the product card delivery method in the online store is determined as the target delivery plan.

[0074] If advertiser account b has permission to deliver the first delivery plan through multimedia account a, determine whether advertiser account b has permission to deliver the second delivery plan through multimedia account a; and if advertiser account b has permission to deliver the second delivery plan through multimedia account a, determine whether multimedia account a has permission to deliver products through product cards; if multimedia account a has permission to deliver products through product cards, determine the product card delivery plan and multimedia delivery plan for the online store under multimedia account a as the target delivery plan, and / or determine the product card delivery plan for the online store as the target delivery plan. If multimedia account a does not have permission to deliver products through product cards, determine the multimedia delivery plan for the online store under multimedia account a as the target delivery plan.

[0075] If advertiser account b does not have permission to deliver the second delivery plan through multimedia account a, determine whether advertiser account b is an advertiser account whose resource consumption meets the preset conditions; if advertiser account b is an advertiser account whose resource consumption meets the preset conditions, determine whether multimedia account a has permission to deliver goods through the product card method; if multimedia account a has permission to deliver goods through the product card method, determine the multimedia delivery plan for the product card delivery plan in the online store under multimedia account a as the target delivery plan, and / or determine the product card delivery plan in the online store as the target delivery plan. If multimedia account a does not have permission to deliver goods through the product card method, determine the multimedia delivery plan for the online store under multimedia account a as the target delivery plan.

[0076] When advertiser account b is not an advertiser account whose resource consumption meets the preset conditions, it is determined that the advertiser account is the first advertiser account associated with the online store, and the delivery plan for the product card delivery method in the online store is determined as the target delivery plan.

[0077] After determining the target delivery plan of the target account through the above method, if the target account triggers the interactive tool, you can Figure 9 Perform the migration according to the migration method shown in the figure to improve the migration efficiency.

[0078] Based on the same concept, the embodiment of the present disclosure also provides a content delivery device, such as Figure 10 As shown, the content delivery device 1000 may include: A first display module 1001 is configured to display an interactive tool on the content delivery platform in response to a target account logging into the content delivery platform, the interactive tool being configured to at least migrate a first delivery plan of an online store associated with the target account to a second delivery plan, where the delivery scope of the first delivery plan is smaller than the delivery scope of the second delivery plan; The second display module 1002 is configured to display a target delivery plan that can be migrated to the target account in response to a triggering operation on the interactive tool; The migration module 1003 is configured to migrate at least the first delivery plan in the target delivery plan to the second delivery plan in response to a migration operation triggered on the content delivery platform.

[0079] Through the above-mentioned content delivery device 1000, an interactive tool for migrating at least a first delivery plan to a second delivery plan can be displayed on the content delivery platform. After the interactive tool is triggered, the target delivery plan that can be migrated can be displayed. After the migration operation is triggered, at least the first delivery plan in the target delivery plan can be migrated to the second delivery plan. Thus, the interactive tool can be used to quickly migrate the first delivery plan to the second delivery plan, thereby simplifying the complexity of the migration operation and improving migration efficiency. In addition, since the target delivery plan that can be migrated can be displayed after the interactive tool is triggered, the user can intuitively and quickly view the delivery plans that can be migrated, thereby better migrating the delivery plans and further improving migration efficiency.

[0080] In a possible manner, the target account is one of the preset accounts with the permission to migrate the delivery plan. Accordingly, the content delivery device 1000 may further include: The first determination module is used to determine the delivery method of the products in the online store; The second determination module is used to determine an account with the permission to migrate the delivery plan according to the delivery method.

[0081] In a possible manner, the second determining module may include: The first determination submodule is used to determine an account with permission to migrate the delivery plan based on the advertiser account and multimedia account associated with the online store when the delivery method is multimedia delivery, wherein the advertiser account is used to create a delivery plan in the content delivery platform, and the multimedia account is used to deliver content according to the delivery plan in the application; or The second determination submodule is used to determine the account with the permission to migrate the delivery plan according to the store type of the online store and the advertiser account associated with the online store when the delivery method is the product card delivery method, wherein the store type is used to indicate whether the merchant multimedia account of the online store is bound.

[0082] In a possible manner, the first determining submodule may include: A first determining unit is configured to determine the advertiser account as an account having a delivery plan migration permission when the advertiser account has a first delivery permission, wherein the first delivery permission is used to allow the second delivery plan to be delivered through the multimedia account; or The second determination unit is used to determine the resource consumption of the advertiser account for content delivery under the multimedia account when the advertiser account does not have the first delivery authority, and to determine the advertiser account as an account with delivery plan migration authority when the resource consumption meets the preset conditions.

[0083] In a possible manner, the second determining submodule may include: A third determining unit is configured to, when the store type indicates a merchant multimedia account bound to an online store, determine the advertiser account having the second delivery permission as an account having the delivery plan migration permission, wherein the second delivery permission is used to allow the second delivery plan to be delivered through the merchant multimedia account; or The fourth determining unit is configured to determine the first advertiser account associated with the merchant of the online store as an account having permission to migrate the delivery plan when the store type indicates that no multimedia account of the merchant of the online store is bound.

[0084] In a possible embodiment, the content delivery device 1000 may further include: A third determination module is configured to determine target information associated with a target account, where the target information indicates whether the target account is associated with a target multimedia account, and the target multimedia account is used to deliver the second delivery plan to the target account; The fourth determination module is used to determine the target delivery plan based on the target information.

[0085] In a possible manner, the fourth determining module may include: A third determining submodule is configured to determine a target delivery plan based on the delivery authority of the target account when the target information indicates that the target account is associated with a target multimedia account; or The fourth determining submodule is configured to determine the delivery plan for the commodity card delivery method in the online store as the target delivery plan when the target information indicates that the target account is not associated with the target multimedia account.

[0086] In a possible manner, the third determining submodule may include: a fifth determining unit, configured to determine a target delivery plan based on the delivery authority of the target multimedia account when the target account has the third delivery authority, wherein the third delivery authority is used to allow delivery of the second delivery plan through the target multimedia account; or The sixth determining unit is configured to determine a target delivery plan according to the account type of the target account when the target account does not have the third delivery permission.

[0087] In a possible manner, the fifth determining unit may include: A first determining subunit is configured to, if the target multimedia account has a fourth delivery authority, determine the commodity card delivery plan and the multimedia delivery plan for the online store under the target multimedia account as a target delivery plan, and / or determine the commodity card delivery plan in the online store as the target delivery plan, wherein the fourth delivery authority is used to allow commodity delivery via commodity card delivery; The second determining subunit is configured to determine the multimedia delivery plan for the online store under the target multimedia account as the target delivery plan when the target multimedia account does not have the fourth delivery authority.

[0088] In a possible manner, the sixth determining unit may include: a third determining subunit, configured to determine a target delivery plan based on the delivery authority of the target multimedia account when the target account type is a first type, wherein the first type is used to represent an advertiser account whose resource consumption for content delivery under the target multimedia account meets a preset condition; or The fourth determination subunit is used to determine the delivery plan for the product card delivery method in the online store as the target delivery plan when the account type of the target account is the second type, wherein the second type is used to represent the first advertiser account associated with the merchant of the online store.

[0089] In a possible manner, the interactive tool is further used to update the delivery status of the delivery plan. Accordingly, the migration module 1003 may include: A creation submodule is configured to create a second delivery plan in response to a first selection operation on a first delivery plan in a target delivery plan, based on the delivery plan selected by the first selection operation, and / or, The updating submodule is configured to update the plan status of the delivery plan selected by the second selection operation to the delivery status in response to a second selection operation on the second delivery plan in the paused delivery status in the target delivery plan.

[0090] Based on the same concept, an embodiment of the present disclosure further provides a computer-readable medium on which a computer program is stored. When the program is executed by a processing device, the steps of any of the above-mentioned content delivery methods are implemented.

[0091] Based on the same concept, an embodiment of the present disclosure further provides an electronic device, which may include: a storage device having a computer program stored thereon; The processing device is used to execute the computer program in the storage device to implement the steps of any of the above-mentioned content delivery methods.

[0092] Based on the same concept, an embodiment of the present disclosure further provides a computer program product, including a computer program, which implements the steps of any of the above-mentioned content delivery methods when executed by a processor.

[0093] Reference below Figure 11 , which shows a schematic structural diagram of an electronic device 1100 suitable for implementing an embodiment of the present disclosure. The terminal device in the embodiment of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., in-vehicle navigation terminals), and fixed terminals such as digital TVs and desktop computers. Figure 11 The electronic device shown is only an example and should not limit the functions and scope of use of the embodiments of the present disclosure.

[0094] like Figure 11 As shown, electronic device 1100 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 1101, which can perform various appropriate actions and processes based on programs stored in a read-only memory (ROM) 1102 or programs loaded from a storage device 1108 into a random access memory (RAM) 1103. RAM 1103 also stores various programs and data required for the operation of electronic device 1100. Processing device 1101, ROM 1102, and RAM 1103 are connected to each other via a bus 1104. An input / output (I / O) interface 1105 is also connected to bus 1104.

[0095] Typically, the following devices may be connected to the I / O interface 1105: an input device 1106 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 1107 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 1108 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1109. The communication device 1109 may allow the electronic device 1100 to communicate with other devices wirelessly or by wire to exchange data. Figure 11 The electronic device 1100 is shown with various devices, but it should be understood that it is not required to implement or possess all of the devices shown. More or fewer devices may be implemented or possessed instead.

[0096] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes a program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 1109, or installed from the storage device 1108, or installed from the ROM 1102. When the computer program is executed by the processing device 1101, the above-mentioned functions defined in the method of the embodiment of the present disclosure are performed.

[0097] It should be noted that the computer-readable medium described above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination thereof. Computer-readable storage media may include, for example, but not limited to, electrical, magnetic, optical, electromagnetic, infrared, or semiconductor systems, devices, or components, or any combination thereof. More specific examples of computer-readable storage media may include, but are not limited to, an electrical connection having one or more conductors, a portable computer disk, a hard disk, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination thereof. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in conjunction with an instruction execution system, apparatus, or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, carrying computer-readable program code. Such a propagated data signal may take a variety of forms, including, but not limited to, electromagnetic signals, optical signals, or any suitable combination thereof. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium that can transmit, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer-readable medium may be transmitted using any suitable medium, including but not limited to wire, optical cable, RF (radio frequency), or any suitable combination thereof.

[0098] In some embodiments, communications may be conducted using any currently known or later developed network protocol, such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or later developed network.

[0099] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0100] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: in response to the target account logging into the content delivery platform, displays an interactive tool on the content delivery platform, and the interactive tool is at least used to migrate the first delivery plan of the online store associated with the target account to a second delivery plan, and the delivery scope of the first delivery plan is smaller than the delivery scope of the second delivery plan; in response to the triggering operation of the interactive tool, displays the target delivery plan that the target account can migrate; in response to the migration operation triggered on the content delivery platform, at least migrates the first delivery plan in the target delivery plan to the second delivery plan.

[0101] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages, or a combination thereof, including, but not limited to, object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer via any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0102] The flowcharts and block diagrams in the accompanying drawings illustrate the possible implementation architecture, functions and operations of the systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each box in the flowchart or block diagram can represent a module, program segment, or a part of code, and the module, program segment, or a part of code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some alternative implementations, the functions marked in the box can also occur in a different order than that marked in the accompanying drawings. For example, two boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flowchart, and the combination of the boxes in the block diagram and / or flowchart, can be implemented with a dedicated hardware-based system that performs the specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0103] The modules described in the embodiments of the present disclosure may be implemented in software or hardware, wherein the name of a module does not necessarily limit the module itself.

[0104] The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, and without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0105] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, apparatus, or device. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of machine-readable storage media may include an electrical connection based on one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), optical fibers, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0106] The above description is merely a preferred embodiment of the present disclosure and an illustration of the technical principles employed. Those skilled in the art should understand that the scope of the present disclosure is not limited to technical solutions formed by specific combinations of the aforementioned technical features. It also encompasses other technical solutions formed by any combination of the aforementioned technical features or their equivalents, without departing from the scope of the above disclosure. For example, a technical solution formed by replacing the aforementioned features with (but not limited to) technical features with similar functions disclosed in this disclosure.

[0107] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details have been included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0108] Although the subject matter has been described using language specific to structural features and / or methodological logical acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims. Regarding the apparatus in the above-described embodiments, the specific manner in which each module performs operations has been described in detail in the embodiments related to the method and will not be elaborated upon here.

Claims

1. A content delivery method, characterized in that: The content delivery method includes: In response to the target account logging into the content delivery platform, displaying an interactive tool on the content delivery platform, the interactive tool being used to at least migrate a first delivery plan of the online store associated with the target account to a second delivery plan, where the delivery scope of the first delivery plan is smaller than the delivery scope of the second delivery plan; In response to a triggering operation on the interactive tool, displaying a target delivery plan that can be migrated for the target account; In response to a migration operation triggered on the content delivery platform, at least the first delivery plan in the target delivery plan is migrated to a second delivery plan.

2. The content delivery method according to claim 1, wherein: The target account belongs to one of the preset accounts with the permission to migrate the delivery plan. The account with the permission to migrate the delivery plan is determined in the following manner: Determining a method for placing products in the online store; Based on the delivery method, determine the account that has the permission to migrate the delivery plan.

3. The content delivery method according to claim 2, wherein: The step of determining an account with permission to migrate the delivery plan according to the delivery method includes: In the case where the delivery method is a multimedia delivery method, an account with delivery plan migration permission is determined based on the advertiser account and multimedia account associated with the online store, wherein the advertiser account is used to create a delivery plan in the content delivery platform, and the multimedia account is used to deliver content according to the delivery plan in the application; or In the case where the delivery method is the product card delivery method, the account with the delivery plan migration permission is determined based on the store type of the online store and the advertiser account associated with the online store, wherein the store type is used to indicate whether the merchant multimedia account of the online store is bound.

4. The content delivery method according to claim 3, wherein: The step of determining an account with permission to migrate the delivery plan based on the advertiser account and multimedia account associated with the online store includes: In a case where the advertiser account has a first delivery permission, determining the advertiser account as an account with delivery plan migration permission, wherein the first delivery permission is used to allow the second delivery plan to be delivered through the multimedia account; or When the advertiser account does not have the first delivery permission, determine the resource consumption of the advertiser account for content delivery under the multimedia account; when the resource consumption meets a preset condition, determine the advertiser account as an account with delivery plan migration permission.

5. The content delivery method according to claim 3, wherein: The step of determining an account with permission to migrate the delivery plan based on the store type of the store and the advertiser account associated with the online store includes: In a case where the store type indicates a merchant multimedia account bound to the online store, determining the advertiser account with the second delivery permission as an account with delivery plan migration permission, wherein the second delivery permission is used to allow the second delivery plan to be delivered through the merchant multimedia account; or In a case where the store type indicates that no multimedia account of the merchant of the online store is bound, the first advertiser account associated with the merchant of the online store is determined as the account having the permission to migrate the delivery plan.

6. The content delivery method according to any one of claims 1 to 5, characterized in that: The target delivery plan is determined as follows: Determining target information associated with the target account, where the target information is used to indicate whether the target account is associated with a target multimedia account, and the target multimedia account is used for delivering the second delivery plan to the target account; A target delivery plan is determined based on the target information.

7. The content delivery method according to claim 6, characterized in that: Determining a target delivery plan based on the target information includes: In a case where the target information indicates that the target account is associated with a target multimedia account, determining a target delivery plan according to the delivery authority of the target account; or When the target information indicates that the target account is not associated with a target multimedia account, the delivery plan for the commodity card delivery method in the online store is determined as the target delivery plan.

8. The content delivery method according to claim 7, characterized in that: Determining a target delivery plan based on the delivery authority of the target account includes: In the case where the target account has a third delivery authority, determining a target delivery plan according to the delivery authority of the target multimedia account, wherein the third delivery authority is used to allow delivery of the second delivery plan through the target multimedia account; or In the case that the target account does not have the third delivery authority, a target delivery plan is determined according to the account type of the target account.

9. The content delivery method according to claim 8, characterized in that: The step of determining a target delivery plan based on the delivery authority of the target multimedia account includes: If the target multimedia account has a fourth placement authority, determining the commodity card placement plan and the multimedia placement plan in the online store under the target multimedia account as the target placement plan, and / or determining the commodity card placement plan in the online store as the target placement plan, the fourth placement authority being used to allow commodity placement through commodity card placement; In a case where the target multimedia account does not have the fourth delivery authority, the multimedia delivery plan for the online store under the target multimedia account is determined as the target delivery plan.

10. The content delivery method according to claim 8, characterized in that: Determining a target delivery plan based on the account type of the target account includes: In a case where the target account is of the first type, a target delivery plan is determined based on the delivery authority of the target multimedia account, wherein the first type is used to represent an advertiser account whose resource consumption for content delivery under the target multimedia account meets preset conditions; or When the account type of the target account is the second type, the delivery plan for the product card delivery method in the online store is determined as the target delivery plan, wherein the second type is used to represent the first advertiser account associated with the merchant of the online store.

11. The content delivery method according to any one of claims 1 to 5, characterized in that: The interactive tool is further configured to update the delivery status of the delivery plan, wherein in response to the migration operation triggered on the content delivery platform, at least the first delivery plan in the target delivery plan is migrated to the second delivery plan, including: In response to a first selection operation on the first delivery plan in the target delivery plan, creating a second delivery plan according to the delivery plan selected by the first selection operation, and / or, In response to a second selection operation on a second delivery plan in a paused delivery state in the target delivery plan, the plan state of the delivery plan selected by the second selection operation is updated to a delivery state.

12. A content delivery device, characterized in that: The content delivery device includes: a first display module configured to, in response to a target account logging into a content delivery platform, display an interactive tool on the content delivery platform, the interactive tool being configured to at least migrate a first delivery plan of an online store associated with the target account to a second delivery plan, wherein a delivery scope of the first delivery plan is smaller than a delivery scope of the second delivery plan; A second display module is configured to display a target delivery plan that can be migrated by the target account in response to a triggering operation on the interactive tool; A migration module is configured to migrate at least a first delivery plan in the target delivery plan to a second delivery plan in response to a migration operation triggered on the content delivery platform.

13. A computer-readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 11 are implemented.

14. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 11.

15. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 11 are implemented.

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