Live broadcast interaction method and device, equipment and storage medium

By presenting interactive prompt information based on interactive events in the live broadcast interface, the problem of low efficiency in obtaining information for the live broadcast party is solved, and the efficiency of information acquisition and interaction is improved.

CN120602687APending Publication Date: 2025-09-05BEIJING ZITIAO NETWORK TECH CO LTD
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Patent Information

Application Number
CN202510766958.X
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2025-06-09
Publication Date
2025-09-05

AI Technical Summary

Technical Problem

How to improve the efficiency of live broadcasters in obtaining live broadcast information on online platforms, especially the efficiency of obtaining information about interactive events in live broadcast rooms.

Method used

The live broadcast interface of the live broadcast room is presented to the live broadcast party, and interactive prompt information is presented in the first area of ​​the interface, where the interactive prompt information is determined from the interactive event set in the live broadcast room based on reference information associated with the live broadcast party.

Benefits of technology

By presenting interactive prompt information based on interactive events in the live broadcast room, the efficiency of the live broadcast party in obtaining information is improved, and the relevance of the interactive prompt information to the live broadcast party is enhanced, thereby improving the interaction efficiency.

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Abstract

The embodiment of the invention relates to a live broadcast interaction method and device, equipment and a storage medium. The method provided by the invention comprises the following steps: presenting a live broadcast interface of a live broadcast room to a live broadcast party; and presenting interaction prompt information in a first area of the live broadcast interface, the interaction prompt information being generated based on at least one interaction event in the live broadcast room, and the at least one interaction event being determined from an interaction event set in the live broadcast room based on reference information associated with the live broadcast party. In this way, the live broadcast information obtaining efficiency of the live broadcast party can be improved.
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Description

Technical Field

[0001] Example embodiments of the present disclosure generally relate to the field of computers, and more particularly, to methods, devices, apparatuses, and computer-readable storage media for live interaction. Background Art

[0002] As network technology matures, more and more users are engaging in interactive activities on online platforms. For example, users can watch other users' live broadcasts as viewers. Furthermore, users can also initiate live broadcasts on online platforms as broadcasters, interacting with other users. Therefore, for broadcasters, improving the efficiency of obtaining live broadcast information is a significant concern. Summary of the Invention

[0003] In a first aspect of the present disclosure, a method for live broadcast interaction is provided. The method includes: presenting a live broadcast interface of a live broadcast room to a live broadcaster; and presenting interactive prompt information in a first area of ​​the live broadcast interface, where the interactive prompt information is generated based on at least one interactive event in the live broadcast room, wherein the at least one interactive event is determined from a set of interactive events in the live broadcast room based on reference information associated with the live broadcaster.

[0004] In a second aspect of the present disclosure, a device for live broadcast interaction is provided. The device includes: a first presentation module configured to present a live broadcast interface of a live broadcast room to a live broadcaster; and a second presentation module configured to present interactive prompt information in a first area of ​​the live broadcast interface, where the interactive prompt information is generated based on at least one interactive event in the live broadcast room, where the at least one interactive event is determined from a set of interactive events in the live broadcast room based on reference information associated with the live broadcaster.

[0005] In a third aspect of the present disclosure, an electronic device is provided. The device includes at least one processor; and at least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor. When executed by the at least one processor, the instructions cause the device to perform the method of the first aspect.

[0006] In a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein a computer program is stored on the computer-readable storage medium, and the computer program can be executed by a processor to implement the method of the first aspect.

[0007] It should be understood that the content described in this summary section is not intended to limit the key features or important features of the embodiments of the present disclosure, nor is it intended to limit the scope of the present disclosure. Other features of the present disclosure will become easily understood through the following description. BRIEF DESCRIPTION OF THE DRAWINGS

[0008] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. In the accompanying drawings, the same or similar reference numerals represent the same or similar elements, wherein:

[0009] Figure 1 A schematic diagram illustrating an example environment in which embodiments according to the present disclosure may be implemented;

[0010] Figure 2 A flowchart illustrating an example process of presenting interactive prompt information according to some embodiments of the present disclosure is shown;

[0011] Figures 3A to 3D shows example interfaces according to yet other embodiments of the present disclosure;

[0012] Figure 4 A flowchart illustrating an example process of live interaction according to some embodiments of the present disclosure is shown;

[0013] Figure 5 A schematic structural block diagram showing an example apparatus for live interaction according to some embodiments of the present disclosure; and

[0014] Figure 6 A block diagram of an electronic device capable of implementing various embodiments of the present disclosure is shown. DETAILED DESCRIPTION

[0015] The following describes embodiments of the present disclosure in more detail with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments described herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of protection of the present disclosure.

[0016] It should be noted that the titles of any section / subsection provided herein are not limiting. Various embodiments are described throughout this document, and any type of embodiment may be included under any section / subsection. Furthermore, the embodiments described in any section / subsection may be combined in any manner with any other embodiments described in the same section / subsection and / or in different sections / subsections.

[0017] In the description of the embodiments of the present disclosure, the term "including" and similar terms should be understood as open inclusion, that is, "including but not limited to". The term "based on" should be understood as "based at least in part on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may be included below. The terms "first", "second", etc. may refer to different or the same objects. Other explicit and implicit definitions may be included below.

[0018] The embodiments of the present disclosure may involve user data, data acquisition and / or use, etc. These aspects shall comply with the corresponding laws, regulations and relevant provisions. In the embodiments of the present disclosure, all data collection, acquisition, processing, processing, forwarding, use, etc. are carried out on the premise that the user is aware of and confirms them. Accordingly, when implementing the various embodiments of the present disclosure, the types, scope of use, and usage scenarios of the data or information that may be involved should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with the relevant laws and regulations. The specific notification and / or authorization method may vary according to the actual situation and application scenario, and the scope of the present disclosure is not limited in this respect.

[0019] If this specification and the solutions in the examples involve the processing of personal information, such processing will be done only with a legitimate basis (such as with the consent of the subject of personal information or as necessary for the performance of a contract) and only within the prescribed or agreed scope. A user's refusal to process personal information other than that required for basic functions will not affect the user's use of basic functions.

[0020] As mentioned above, with the increasing maturity of network technology, more and more users are engaging in interactive activities on online platforms. For example, users can watch other users' live broadcasts as viewers on online platforms. Furthermore, users can also initiate live broadcasts on online platforms as live broadcasters to interact with other users. Therefore, for live broadcasters, improving the efficiency of obtaining live broadcast information is of great concern.

[0021] Embodiments of the present disclosure provide a solution for live broadcast interaction. According to this solution, the present disclosure can present a live broadcast room interface to the live broadcaster. Furthermore, the present disclosure can also present interactive prompt information in the first area of ​​the live broadcast interface. The interactive prompt information is generated based on at least one interactive event in the live broadcast room. The at least one interactive event is determined from a set of interactive events in the live broadcast room based on reference information associated with the live broadcaster.

[0022] In this way, embodiments of the present disclosure can present interactive prompt information to the broadcaster within the live broadcast interface of the live broadcast room, thereby improving the efficiency of the broadcaster in obtaining information. Furthermore, because the interactive prompt information is generated based on at least one interactive event in the live broadcast room, and at least one interactive event is determined based on reference information associated with the broadcaster, this helps to increase the relevance of the interactive prompt information to the broadcaster, further improving the efficiency of the broadcaster in obtaining information.

[0023] Various example implementations of this solution are described in detail below in conjunction with the accompanying drawings.

[0024] Sample Environment

[0025] Figure 1 1 shows a schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented. Figure 1 As shown, example environment 100 may include electronic device 110 .

[0026] In this example environment 100, electronic device 110 may run an application 120 that supports interface interaction. Application 120 may be any suitable type of application for interface interaction, examples of which may include, but are not limited to, media applications, live broadcast applications, social applications, or other suitable applications. User 140 may interact with application 120 via electronic device 110 and / or its attached devices.

[0027] exist Figure 1 In the environment 100, if the application 120 is in an active state, the electronic device 110 can present an interface 150 for supporting the presentation of live content and interactive prompt information through the application 120.

[0028] In some embodiments, the electronic device 110 communicates with the server 130 to enable the provision of services for the application 120. The electronic device 110 can be any type of mobile terminal, fixed terminal or portable terminal, including a mobile phone, a desktop computer, a laptop computer, a notebook computer, a netbook computer, a tablet computer, a media computer, a multimedia tablet, a handheld computer, a portable game terminal, a VR / AR device, a personal communication system (PCS) device, a personal navigation device, a personal digital assistant (PDA), an audio / video player, a digital camera / camcorder, a positioning device, a television receiver, a radio broadcast receiver, an e-book device, a gaming device or any combination of the foregoing, including accessories and peripherals of these devices or any combination thereof. In some embodiments, the electronic device 110 can also support any type of interface for the user (such as a "wearable" circuit, etc.).

[0029] The server 130 may be a standalone physical server, a server cluster or distributed system consisting of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content distribution networks, and big data and artificial intelligence platforms. For example, the server 130 may include a computing system / server such as a mainframe, an edge computing node, a computing device in a cloud environment, and the like. The server 130 may provide background services for the application 120 on the electronic device 110 that supports viewing and creating a collection of shooting locations.

[0030] A communication connection may be established between the server 130 and the electronic device 110. The communication connection may be established in a wired or wireless manner. The communication connection may include, but is not limited to, a Bluetooth connection, a mobile network connection, a Universal Serial Bus (USB) connection, a Wireless Fidelity (WiFi) connection, etc., and the embodiments of the present disclosure are not limited in this respect. In the embodiments of the present disclosure, the server 130 and the electronic device 110 may implement signaling interaction through the communication connection between the two.

[0031] It should be understood that the structure and function of the various elements in the environment 100 are described for illustrative purposes only and do not imply any limitation on the scope of the present disclosure.

[0032] Some example embodiments of the present disclosure will be described below with continued reference to the accompanying drawings.

[0033] Example Interaction

[0034] Figure 2 FIG2 is a flowchart illustrating an example process 200 for presenting interactive prompt information according to some embodiments of the present disclosure. The process 200 may be implemented at the electronic device 110 and / or the server 130. Figure 1 2. Process 200 will be described.

[0035] In some embodiments, process 200 may include an offline process 210 and an online process 220. The electronic device 110 or the server 130 may determine at least a portion of the reference information associated with the live broadcast party based on the offline process 210. The electronic device 110 or the server 130 may present interactive prompt information in the live broadcast interface of the live broadcast room based on the online process 220.

[0036] For example, a live streamer can initiate a live stream event to present live content within the live streaming interface of a live streaming room. For example, the live streamer can include the host user and / or a user with management rights for the live streaming room. Furthermore, other users can participate in the live stream event within the live streaming room as viewers to view the live content. Alternatively, the live streamer and viewers can interact within the live streaming room through live interactive events.

[0037] At block 211, the electronic device 110 or the server 130 may obtain an interactive event associated with the live broadcaster. For example, the interactive event associated with the live broadcaster may include at least one of: pinning a comment to the live broadcast room, configuring management information for the live broadcast room, sending a virtual gift in the live broadcast room, and sending a comment in the live broadcast room.

[0038] In block 212, the electronic device 110 or the server 130 may recognize the voice content of the live broadcaster in the live broadcast room. For example, the electronic device 110 may convert the voice content of the live broadcaster in the live broadcast room into text content based on automatic speech recognition (ASR) technology.

[0039] In block 213, the electronic device 110 or server 130 may perform content understanding on the text content converted from the live broadcaster's voice content to obtain semantic information corresponding to the live broadcaster's voice content. For example, the electronic device 110 or server 130 may utilize a pre-trained model to obtain voice information corresponding to the voice content. For example, such a pre-trained model may be implemented as a machine learning model capable of determining semantic information based on text content. This disclosure is not intended to limit the specific implementation and training process of this machine learning model.

[0040] In box 214, the electronic device 110 can determine the live broadcast party information associated with the live broadcast party based on the semantic information corresponding to the voice content and the interactive events associated with the live broadcast party. As an example, such semantic information and interactive events can be associated with multiple live broadcast events of the live broadcast party. For example, such multiple live broadcast events can correspond to preset time periods. For example, such multiple live broadcast events can include live broadcast events within a week associated with the live broadcast party. Alternatively, such multiple live broadcast events can include live broadcast events within a month associated with the live broadcast party. Such a preset time period can be selected by the live broadcast party, for example. Alternatively, such live broadcast party information can also be updated based on a preset period. For example, the electronic device 110 or the server 130 can update the live broadcast party information every 24 hours based on new voice content and / or interactive events associated with the live broadcast party.

[0041] It should be noted that the user-related information mentioned in this disclosure (including but not limited to interactive events, voice content, and live broadcast party information) is obtained and used with the knowledge and authorization of the relevant users. For example, the user can authorize the electronic device 110 or server 130 to use the user-related information based on the interactive interface associated with the live broadcast room.

[0042] The following is based on Figures 3A to 3D To exemplify the process 200. It should be understood that Figures 3A to 3D The corresponding embodiments are only used for illustrative description and are not intended to limit the scope of protection of the present disclosure.

[0043] Figures 3A to 3D 300A to 300D according to some embodiments of the present disclosure. Figure 1 The electronics shown are provided.

[0044] In some embodiments, as Figure 3A As shown, the electronic device 110 can present an interface 300A. For example, the interface 300A can be implemented as a live broadcast interface of a live broadcast room. For example, the electronic device 110 can present the live broadcast interface of the live broadcast room to the live broadcast party. As an example, such a live broadcast interface can also be referred to as an interactive interface associated with the live broadcast room.

[0045] As an example, the electronic device 110 can present the live content of the live broadcast party in the interface 300A. As an example, the electronic device 110 can present interactive prompt information in the first area (e.g., area 202) of the live broadcast interface. In some embodiments, such interactive prompt information is presented in the first area of ​​the live broadcast interface in response to the live broadcast party's enabling operation. As an example, the electronic device 110 can receive the live broadcast party's enabling operation via a configuration window associated with the live broadcast room. As an example, the electronic device 110 can present a configuration entry associated with the configuration window in the interface 300A, for example, the configuration entry 315. Further, the electronic device 110 can present a configuration window associated with the live broadcast room in the interface 300A in response to triggering the configuration entry 315 (e.g., a click operation).

[0046] In some embodiments, as Figure 3BAs shown, the electronic device 110 can present an interface 300B. The interface 300B can be implemented as a live broadcast interface of a live broadcast room. The electronic device 110 can present the interface 300B to the live broadcast party. For example, the electronic device 110 can present a configuration window 320 in the interface 300B. The electronic device 110 can present multiple configuration controls associated with the live broadcast room in the configuration window 320, such as a configuration control 325-1 (e.g., associated with the live broadcast screen of the live broadcast room), a configuration control 325-2 (e.g., associated with the interactive prompt information of the live broadcast room), and a configuration control 325-3 (e.g., associated with the live broadcast preview). The electronic device 110 can obtain the user's configuration operations via the multiple configuration controls. Taking the configuration control 325-2 associated with the interactive prompt information as an example, the electronic device 110 can obtain the configuration operations associated with the interactive prompt information via the configuration control 325-2.

[0047] In some embodiments, the electronic device 110 may present an enabling control associated with presenting interactive prompt information in the live broadcast room in the configuration window in response to a trigger (e.g., a click operation) on a configuration control (e.g., configuration control 325-2) associated with interactive prompt information in the configuration window 320. Figure 3C As shown, the electronic device 110 can present an interface 300C. The interface 300C can be implemented as a live broadcast interface of a live broadcast room. For example, the electronic device 110 can present the interface 300C to the live broadcast party. For example, the electronic device 110 can present an enable control 330 in the configuration window 320 of the interface 300C. As an example, the enable control 330 can be in a closed state by default. Further, the electronic device 110 can trigger the enable control 330 to be adjusted from a closed state to an open state in response to the live broadcast party's selection of the enable control 330, so as to receive the live broadcast party's enable operation for the interactive prompt information. Further, the electronic device 110 can trigger the presentation of interactive prompt information in the first area of ​​the live broadcast interface in response to the enable control 330 being in an open state.

[0048] For example, the interactive prompt information is generated based on at least one interactive event in the live broadcast room. The at least one interactive event is determined from a set of interactive events in the live broadcast room based on reference information associated with the live broadcast party. For example, such an interactive event set may include multiple interactive events in the live broadcast room associated with the audience party.

[0049] In some embodiments, continue to refer to Figure 2, the electronic device 110 can execute the online process 220 during the live broadcast in response to the enabling control 330 being in the turned-on state. In box 221, the electronic device 110 can obtain interactive events associated with the audience. As an example, multiple interactive events associated with the audience may include posting comment content, sending virtual gifts, like operations, following the live broadcast party's operations and / or other operations in the live broadcast room. Further, in box 222, the electronic device 110 can understand the content of the interactive events associated with the audience. For example, the electronic device 110 or the server 130 can use a pre-trained model to obtain semantic information of multiple interactive events associated with the audience. As an example, such a pre-trained model can be implemented as a machine learning model with the ability to determine semantic information for multiple interactive events associated with the audience. The present disclosure is not intended to limit the specific implementation or training process of the machine learning model.

[0050] Additionally, in box 225, the electronic device 110 or the server 130 can determine at least one interactive event from the interactive event set of the live broadcast room based on the reference information associated with the live broadcast party. For example, the electronic device 110 or the server 130 can determine at least one interactive event from the multiple interactive events associated with the audience party whose degree of matching with the reference information of the live broadcast party is greater than a threshold. As an example, the electronic device 110 or the server 130 can determine the degree of matching (e.g., text similarity) between the multiple interactive events and the reference information based on the semantic information of the multiple interactive events associated with the audience party. As an example, such a degree of matching can be determined based on a pre-trained model or related algorithm. The present disclosure is not intended to limit the model or algorithm used to determine the degree of matching between multiple interactive events and reference information.

[0051] In some embodiments, in box 224, the electronic device 110 can use the live broadcast party information associated with the live broadcast party obtained by the offline process 210 as the historical live broadcast party information to determine the reference information associated with the live broadcast party.

[0052] In some embodiments, continue to refer to Figure 3C , the electronic device 110 can determine the reference information associated with the live broadcast party via the configuration window (for example, the configuration window 320) associated with the live broadcast room.

[0053] Additionally or alternatively, the electronic device 110 may present a plurality of controls corresponding to a plurality of candidate modes in the configuration window 320. For example, the electronic device 110 may present a first control 335-1 corresponding to the first mode in the configuration window 320. Alternatively, the electronic device 110 may also present a second control 335-2 corresponding to the second mode in the configuration window 320. Further, the electronic device 110 may determine reference information associated with the live broadcast party based on the target mode corresponding to the target control in response to selection of a target control among the plurality of controls. As an example, the target mode corresponding to the first control 335-1 is the first mode. The target mode corresponding to the second control 335-2 is the second mode.

[0054] As an example, the electronic device 110 may present descriptive information associated with a plurality of candidate modes in a plurality of controls. As an example, the electronic device 110 may present a name associated with the first mode (e.g., smart mode) in the first control 335-1. Alternatively, the electronic device 110 may present a functional description associated with the first mode (e.g., filtering and summarizing interactive information for you) in the first control 335-1. As an example, the first mode may indicate that reference information associated with the live broadcast party is determined based at least on historical live broadcast information associated with the live broadcast party. As an example, such historical live broadcast information may include information such as Figure 2 The live broadcaster information associated with the live broadcaster is obtained in the offline process 210 shown.

[0055] In some embodiments, the electronic device 110 may determine reference information associated with the live broadcast party based on the target mode (e.g., the first mode) corresponding to the first control 335-1 in response to selection of the first control 335-1. Additionally, the electronic device 110 may present the reference information associated with the live broadcast party determined based on the first mode in the configuration window 320, such as information 340.

[0056] In some embodiments, the electronic device 110 may present name information associated with the second mode in the second control 335-2 (e.g., normal mode). Alternatively, the electronic device 110 may present a functional description associated with the second mode in the second control 335-2 (e.g., selected public screen messages based on your settings). As an example, the second mode may indicate reference information associated with the live broadcast party determined based on multiple matching strategies. The multiple matching strategies are determined based on the configuration operations of the live broadcast party for multiple groups of configuration items associated with the multiple matching strategies.

[0057] As an example, the electronic device 110 may determine reference information associated with the live broadcast party based on the target mode (e.g., second mode) corresponding to the second control 335-2 in response to the selection of the second control 335-2. As an example, the electronic device 110 may present multiple groups of configuration items in response to the selection of the second control 335-2. The multiple groups of configuration items may correspond to multiple matching strategies. As an example, the multiple matching strategies may indicate information display conditions for interactive events. That is, only interactive events that match the information display conditions will be used to generate interactive prompt information. For example, such information display conditions may indicate which interactive events can be used to generate interactive prompt information, and / or which interactive events are not used to generate interactive prompt information. As an example, the electronic device 110 may receive a user's configuration operation via multiple groups of configuration items to determine multiple matching strategies. For example, such multiple matching strategies may include a gift display condition. Such a gift display condition may indicate that virtual gifts greater than a predetermined amount (e.g., "50") can be used to generate interactive prompt information. Alternatively, such multiple matching strategies may include a comment display condition. Such a comment display condition may, for example, indicate that the same comment greater than a predetermined number (eg, "10") may be used to generate interactive prompt information.

[0058] In some embodiments, continue to refer to Figure 2 In block 223, the electronic device 110 may obtain the live broadcast party's customized information for use in determining reference information associated with the live broadcast party. For example, the electronic device 110 may obtain the live broadcast party's configuration content via the configuration window as the live broadcast party's customized information.

[0059] In some embodiments, as Figure 3D As shown, the electronic device 110 can present an interface 300D. For example, the interface 300D can be implemented as a live broadcast interface of a live broadcast room. The electronic device 110 can present the interface 300D to the live broadcast party. For example, the electronic device 110 can present a configuration window 320 in the interface 300D. The electronic device 110 can provide an input control 345 in the configuration window 320 of the interface 300D. Further, the electronic device 110 can obtain the configuration content (for example, "I want to watch XXXX") input by the live broadcast party via the input control 345. Further, the electronic device 110 can determine the reference information associated with the live broadcast party based at least on the configuration content input by the live broadcast party. Alternatively, the electronic device 110 can also determine the reference information associated with the live broadcast party based on the input content of the live broadcast party and the historical live broadcast information associated with the live broadcast party.

[0060] In some embodiments, continue to refer to Figure 2In block 226, the electronic device 110 or the server 130 may generate interactive prompt information based on at least one interactive event determined from the interactive event set of the live broadcast room. Further, the electronic device 110 may present the interactive prompt information in the first area of ​​the live broadcast interface.

[0061] In some embodiments, the electronic device 110 may present interactive prompt information associated with the first live interactive content in the first area in response to the first live interactive content in the live broadcast room matching the theme indicated by the reference information. As an example, such interactive prompt information may include summary content generated based on multiple live interactive content. Such multiple live interactive content may include the first live interactive content. As an example, such multiple live interactive content may include multiple commentary content. The first live interactive content may be a summary of multiple commentary content. For example, the theme indicated by the reference interactive information may include a song request theme. For example, the interactive prompt information associated with the first live interactive content may include interactive prompt information 310-2 (for example, User X and 32 others are asking: How to request a song?). For example, interactive prompt information 310-2 may indicate summary content generated based on multiple live interactive content (for example, 32 items). Alternatively, interactive prompt information 310-2 may also indicate partial user information associated with the multiple live interactive content (for example, "User X and 32 others").

[0062] In some embodiments, the interactive prompt information may further include interactive suggestions generated based on at least one interactive event. As an example, such interactive prompt information may include interactive prompt information 310-3 (e.g., "User X and 6 others are asking for an explanation of link 2"). For example, such interactive suggestions may indicate a request for obtaining a product from the audience. For example, the interactive suggestions provided by the present disclosure may help the live broadcaster understand the user's demands more quickly, thereby improving the efficiency of interaction between the live broadcaster and the audience.

[0063] Additionally or alternatively, the electronic device 110 can also be associated with the interactive prompt information to present an operation entry corresponding to the interactive suggestion, for example, the operation entry 311 (for example, "Link 2"). Further, the electronic device 110 can trigger the execution of at least one action corresponding to the interactive suggestion in response to the triggering of the operation entry. For example, the electronic device 110 can present content associated with "Link 2" in response to the triggering of the operation entry 311, so as to facilitate the live broadcast party to explain the content of Link 2, thereby helping to improve the interaction efficiency between the live broadcast party and the audience party. Alternatively, such an operation entry can also be associated with a target operation, for example. Such a target operation can, for example, include at least one of pinning comment content, sending virtual gifts, setting management users of the live broadcast room, and modifying the live broadcast content of the live broadcast room.

[0064] In some embodiments, the electronic device 110 may present the second live interactive content (also referred to as the second live interactive content) in the live broadcast room in response to the second live interactive content not matching the theme indicated by the reference information in the second area of ​​the live broadcast interface. The second area is different from the first area. For example, the electronic device 110 may present the second interactive content in the second area (e.g., area 313) of the live broadcast interface in response to the second live interactive content (e.g., comment content 312) not matching the theme indicated by the reference information.

[0065] In some embodiments, the interactive prompt information presented by the electronic device 110 in area 305 is the first prompt information. The first prompt information is generated based on the first set of interactive events associated with the first time period. Furthermore, the electronic device 110 can present the second prompt information in the first area (for example, area 305). The second prompt information is generated based on the second set of interactive events associated with the second time period. As an example, the second time period is different from the first time period. That is, the electronic device 110 can present different interactive prompt information in the first area based on different time periods to ensure that the interactive prompt information is the latest information in the current time period, which is conducive to improving the efficiency of the live broadcast party in obtaining information.

[0066] Based on the process described above, embodiments of the present disclosure can present interactive prompt information to the live broadcaster within the live broadcast interface of the live broadcast room, thereby improving the efficiency of the live broadcaster in obtaining information. Furthermore, because the interactive prompt information is generated based on at least one interactive event in the live broadcast room, and at least one interactive event is determined based on reference information associated with the live broadcaster, this helps to increase the relevance of the interactive prompt information to the live broadcaster, further improving the efficiency of the live broadcaster in obtaining information.

[0067] Example Process

[0068] Figure 4 FIG. 4 is a flow chart showing an example process 400 of live interaction according to some embodiments of the present disclosure. The process 400 may be implemented at the electronic device 110. Figure 1 4. The process 400 is described below.

[0069] like Figure 4 As shown, in box 410, the electronic device 110 presents the live broadcast interface of the live broadcast room to the live broadcast party.

[0070] In box 420, the electronic device 110 presents interactive prompt information in the first area of ​​the live broadcast interface, where the interactive prompt information is generated based on at least one interactive event in the live broadcast room, wherein at least one interactive event is determined from a set of interactive events in the live broadcast room based on reference information associated with the live broadcast party.

[0071] In some embodiments, process 400 further includes: presenting a configuration window associated with the live broadcast room; and determining reference information associated with the live broadcast party via the configuration window.

[0072] In this way, the embodiment based on the present disclosure can provide a configuration window for the live broadcast party to determine the reference information associated with the live broadcast party, thereby facilitating improving the efficiency of configuring the reference information.

[0073] In some embodiments, determining reference information associated with the live broadcast party via the configuration window includes: obtaining configuration content input by the live broadcast party via the configuration window; and determining reference information associated with the live broadcast party based at least on the configuration content.

[0074] In this way, the embodiment based on the present disclosure can obtain the configuration content input by the live broadcast party through the configuration window, so as to determine the reference information associated with the live broadcast party based on the configuration content, thereby supporting the live broadcast party to customize the reference information, which is conducive to meeting the diverse needs of the live broadcast party and improving the efficiency of the live broadcast party in obtaining information.

[0075] In some embodiments, determining reference information associated with the live broadcast party via the configuration window includes: presenting multiple controls corresponding to multiple candidate modes in the configuration window; and in response to selection of a target control among the multiple controls, determining reference information associated with the live broadcast party based on a target mode corresponding to the target control.

[0076] In this way, the embodiments based on the present disclosure can provide the live broadcaster with multiple controls corresponding to multiple candidate modes for the live broadcaster to select a target mode for determining reference information, thereby enriching the method of determining reference information, which is conducive to improving the efficiency of determining reference information and meeting the diverse needs of the live broadcaster.

[0077] In some embodiments, the target mode indicates determining reference information associated with the live broadcast party based at least on historical live broadcast information associated with the live broadcast party.

[0078] In this way, the embodiment of the present disclosure can determine the reference information associated with the live broadcast party based on the historical live broadcast information of the live broadcast party, thereby facilitating improving the quality of the reference information and the efficiency of configuring the reference information.

[0079] In some embodiments, the target mode indicates reference information associated with the live broadcast party based on multiple matching strategies, where the multiple matching strategies are determined based on configuration operations of the live broadcast party for multiple groups of configuration items associated with the multiple matching strategies.

[0080] In this way, the embodiments of the present disclosure can support the live broadcaster in determining multiple matching strategies by configuring multiple groups of configuration items. Thus, the embodiments of the present disclosure can help the live broadcaster determine reference information associated with the live broadcaster based on multiple matching strategies, thereby improving the efficiency of the live broadcaster in determining reference information and meeting the diverse needs of the live broadcaster.

[0081] In some embodiments, presenting interactive prompt information in the first area of ​​the live broadcast interface includes: in response to the first live broadcast interactive content in the live broadcast room matching the theme indicated by the reference information, presenting interactive prompt information associated with the first live broadcast interactive content in the first area.

[0082] In this way, based on the embodiment of the present disclosure, when the interactive content of the live broadcast room matches the theme indicated by the reference information, the corresponding interactive prompt information can be presented in the first area, thereby helping to improve the efficiency of the live broadcast party in obtaining information.

[0083] In some embodiments, the interactive prompt information includes: summary content generated based on multiple live interactive contents, where the multiple live interactive contents include the first live interactive content.

[0084] In this way, the embodiment of the present disclosure can generate summary content based on multiple live interactive contents, thereby helping to improve the efficiency of the live broadcast party in obtaining information.

[0085] In some embodiments, process 400 further includes: in response to the second live interactive content in the live broadcast room not matching the theme indicated by the reference information, presenting the second live interactive content in a second area of ​​the live broadcast interface, the second area being different from the first area.

[0086] In this way, based on the embodiment of the present disclosure, when the live interactive content does not match the theme indicated by the reference information, the live interactive content can be presented in the second area of ​​the live interface, thereby reducing the interference of useless information on the live broadcast party and ensuring the efficiency of the live broadcast party in obtaining information.

[0087] In some embodiments, the interaction prompt information includes an interaction suggestion generated based on at least one interaction event.

[0088] In this way, the embodiments of the present disclosure can provide the live broadcaster with interactive suggestions generated based on interactive events, thereby facilitating guidance for the live broadcast process of the live broadcaster and improving the live broadcast efficiency of the live broadcaster.

[0089] In some embodiments, process 400 further includes: presenting an operation entry corresponding to the interaction suggestion in association with the interaction prompt information; and triggering execution of at least one action corresponding to the interaction suggestion in response to triggering the operation entry.

[0090] In this way, the embodiment based on the present disclosure can present the operation entrance corresponding to the interactive suggestion, which is conducive to improving the operation efficiency of the live broadcast party.

[0091] In some embodiments, the interactive prompt information is a first prompt information, which is generated based on a first set of interactive events associated with a first time period. Process 400 also includes: in the first area, presenting a second prompt information, which is generated based on a second set of interactive events associated with a second time period.

[0092] In this way, the embodiment based on the present disclosure can update the interactive prompt information based on time, which is beneficial to improving the efficiency of the live broadcast party in obtaining information.

[0093] Example devices and equipment

[0094] The embodiments of the present disclosure also provide corresponding devices for implementing the above methods or processes. Figure 5 1 shows a schematic structural block diagram of an example apparatus 500 for live interaction according to certain embodiments of the present disclosure. The apparatus 500 may be implemented as or included in the electronic device 110. Each module / component in the apparatus 500 may be implemented by hardware, software, firmware, or any combination thereof.

[0095] like Figure 5 As shown, the device 500 includes: a first presentation module 510, configured to present the live broadcast interface of the live broadcast room to the live broadcast party; and a second presentation module 520, configured to present interactive prompt information in the first area of ​​the live broadcast interface, where the interactive prompt information is generated based on at least one interactive event in the live broadcast room, wherein at least one interactive event is determined from a set of interactive events in the live broadcast room based on reference information associated with the live broadcast party.

[0096] In some embodiments, the apparatus 500 further includes a determination module, which is configured to: present a configuration window associated with the live broadcast room; and determine reference information associated with the live broadcast party via the configuration window.

[0097] In some embodiments, the determination module is further configured to: obtain configuration content input by the live broadcast party via the configuration window; and determine reference information associated with the live broadcast party based at least on the configuration content.

[0098] In some embodiments, the determination module is further configured to: present multiple controls corresponding to multiple candidate modes in the configuration window; and in response to selection of a target control among the multiple controls, determine reference information associated with the live broadcast party based on the target mode corresponding to the target control.

[0099] In some embodiments, the target mode indicates determining reference information associated with the live broadcast party based at least on historical live broadcast information associated with the live broadcast party.

[0100] In some embodiments, the target mode indicates reference information associated with the live broadcast party based on multiple matching strategies, where the multiple matching strategies are determined based on configuration operations of the live broadcast party for multiple groups of configuration items associated with the multiple matching strategies.

[0101] In some embodiments, the second presentation module 520 is further configured to: in response to the first live interactive content in the live broadcast room matching the theme indicated by the reference information, present interaction prompt information associated with the first live interactive content in the first area.

[0102] In some embodiments, the interactive prompt information includes: summary content generated based on multiple live interactive contents, where the multiple live interactive contents include the first live interactive content.

[0103] In some embodiments, the device 500 also includes a third presentation module, which is configured to: in response to the second live interactive content in the live broadcast room not matching the theme indicated by the reference information, present the second live interactive content in a second area of ​​the live broadcast interface, where the second area is different from the first area.

[0104] In some embodiments, the interaction prompt information includes an interaction suggestion generated based on at least one interaction event.

[0105] In some embodiments, the device 500 also includes a trigger module, which is configured to: present an operation entry corresponding to the interaction suggestion in association with the interaction prompt information; and trigger the execution of at least one action corresponding to the interaction suggestion in response to triggering the operation entry.

[0106] In some embodiments, the interactive prompt information is the first prompt information, which is generated based on a first group of interactive events associated with the first time period. The device 500 also includes a fourth presentation module, which is configured to: present the second prompt information in the first area, which is generated based on a second group of interactive events associated with the second time period.

[0107] The units included in the device 500 can be implemented in various ways, including software, hardware, firmware, or any combination thereof. In some embodiments, one or more units can be implemented using software and / or firmware, such as machine executable instructions stored on a storage medium. In addition to or as an alternative to machine executable instructions, some or all of the units in the device 500 can be implemented at least in part by one or more hardware logic components. By way of example and not limitation, exemplary types of hardware logic components that can be used include field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0108] Figure 6 1 shows a block diagram of an electronic device 600 in which one or more embodiments of the present disclosure may be implemented. It should be understood that Figure 6 The illustrated electronic device 600 is merely exemplary and should not be construed as limiting the functionality and scope of the embodiments described herein. Figure 6 The electronic device 600 shown can be used to implement Figure 1 electronic device 110.

[0109] like Figure 6 As shown, electronic device 600 is in the form of a general electronic device. Components of electronic device 600 may include, but are not limited to, one or more processing units or processors 610, memory 620, storage device 630, one or more communication units 640, one or more input devices 650, and one or more output devices 660. Processor 610 may be a real or virtual processor and is capable of performing various processes according to programs stored in memory 620. In a multi-processor system, multiple processors execute computer-executable instructions in parallel to increase the parallel processing capabilities of electronic device 600.

[0110] The electronic device 600 typically includes a plurality of computer storage media. Such media can be any accessible media that can be obtained by the electronic device 600, including but not limited to volatile and non-volatile media, removable and non-removable media. The memory 620 can be a volatile memory (e.g., registers, cache, random access memory (RAM)), a non-volatile memory (e.g., read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. The storage device 630 can be a removable or non-removable medium and can include a machine-readable medium, such as a flash drive, a disk, or any other medium that can be used to store information and / or data and can be accessed within the electronic device 600.

[0111] The electronic device 600 may further include additional removable / non-removable, volatile / non-volatile storage media. Figure 6 As shown in FIG, a magnetic disk drive for reading from or writing to a removable, non-volatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, non-volatile optical disk may be provided. In these cases, each drive may be connected to a bus (not shown) by one or more data media interfaces. Memory 620 may include a computer program product 625 having one or more program modules configured to perform various methods or actions of various embodiments of the present disclosure.

[0112] The communication unit 640 enables communication with other electronic devices via a communication medium. Additionally, the functions of the components of the electronic device 600 can be implemented in a single computing cluster or multiple computing machines that can communicate via a communication connection. Thus, the electronic device 600 can operate in a networked environment using a logical connection with one or more other servers, a network personal computer (PC), or another network node.

[0113] The input device 650 may be one or more input devices, such as a mouse, keyboard, or trackball. The output device 660 may be one or more output devices, such as a display, a speaker, or a printer. The electronic device 600 may also communicate with one or more external devices (not shown) through the communication unit 640 as needed, such as a storage device, a display device, or the like, with one or more devices that allow a user to interact with the electronic device 600, or with any device that allows the electronic device 600 to communicate with one or more other electronic devices (e.g., a network card, a modem, etc.). Such communication may be performed via an input / output (I / O) interface (not shown).

[0114] According to an exemplary implementation of the present disclosure, a computer-readable storage medium is provided, on which computer-executable instructions are stored, wherein the computer-executable instructions are executed by a processor to implement the method described above. According to an exemplary implementation of the present disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, and the computer-executable instructions are executed by a processor to implement the method described above.

[0115] Various aspects of the present disclosure are described herein with reference to flowcharts and / or block diagrams of methods, apparatuses, devices, and computer program products implemented according to the present disclosure. It should be understood that each block of the flowcharts and / or block diagrams, and combinations of blocks in the flowcharts and / or block diagrams, can be implemented by computer-readable program instructions.

[0116] These computer-readable program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing device, thereby producing a machine such that when these instructions are executed by the processor of the computer or other programmable data processing device, a device is generated that implements the functions / actions specified in one or more blocks in the flowchart and / or block diagram. These computer-readable program instructions can also be stored in a computer-readable storage medium, where these instructions cause the computer, programmable data processing device, and / or other device to operate in a specific manner. Thus, the computer-readable medium storing the instructions comprises an article of manufacture that includes instructions for implementing various aspects of the functions / actions specified in one or more blocks in the flowchart and / or block diagram.

[0117] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device so that a series of operational steps are performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, thereby causing the instructions executed on the computer, other programmable data processing apparatus, or other device to implement the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0118] The flow charts and block diagrams in the accompanying drawings show the possible architecture, functions and operations of the systems, methods and computer program products according to multiple implementations of the present disclosure. In this regard, each box in the flow chart or block diagram can represent a part for a module, program segment or instruction, and a part for a module, program segment or instruction comprises one or more executable instructions for realizing the logical function of the specification. In some alternative implementations, the functions marked in the box can also occur in a sequence different from that marked in the accompanying drawings. For example, two continuous boxes can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each box in the block diagram and / or flow chart, and the combination of the boxes in the block diagram and / or flow chart can be realized by a special hardware-based system that performs the function or action of the specification, or can be realized by a combination of special hardware and computer instructions.

[0119] While various implementations of the present disclosure have been described above, the foregoing description is intended to be illustrative, not exhaustive, and not limited to the disclosed implementations. Many modifications and variations will be apparent to those skilled in the art without departing from the scope and spirit of the described implementations. The terminology used herein is selected to best explain the principles of the implementations, their practical applications, or improvements to existing technologies, or to enable others skilled in the art to understand the various implementations disclosed herein.

Claims

1. A live interactive method, comprising: Present the live broadcast interface of the live broadcast room to the live broadcaster; as well as Interaction prompt information is presented in the first area of ​​the live broadcast interface, and the interaction prompt information is generated based on at least one interaction event in the live broadcast room, wherein the at least one interaction event is determined from the set of interaction events in the live broadcast room based on reference information associated with the live broadcast party.

2. The method according to claim 1, further comprising: Presenting a configuration window associated with the live broadcast room; as well as The reference information associated with the live broadcast party is determined via the configuration window.

3. The method according to claim 2, wherein determining, via the configuration window, the reference information associated with the live broadcaster comprises: Obtaining configuration content input by the live broadcast party via the configuration window; as well as Based at least on the configuration content, the reference information associated with the live broadcast party is determined.

4. The method according to claim 2, wherein determining, via the configuration window, the reference information associated with the live broadcaster comprises: In the configuration window, a plurality of controls corresponding to a plurality of candidate modes are presented; as well as In response to selection of a target control among the plurality of controls, the reference information associated with the live broadcast party is determined based on a target mode corresponding to the target control.

5. The method according to claim 4, wherein the target mode indication determines the reference information associated with the live broadcast party based at least on historical live broadcast information associated with the live broadcast party.

6. The method according to claim 4, wherein the target pattern indicates that the reference information associated with the live broadcast party is determined based on multiple matching strategies, and the multiple matching strategies are determined based on the configuration operations of the live broadcast party for multiple groups of configuration items associated with the multiple matching strategies.

7. The method according to claim 1, wherein presenting interactive prompt information in the first area of ​​the live broadcast interface comprises: In response to the first live interactive content in the live broadcast room matching the theme indicated by the reference information, the interactive prompt information associated with the first live interactive content is presented in the first area.

8. The method according to claim 7, wherein the interactive prompt information comprises: Summary content generated based on multiple live interactive contents, where the multiple live interactive contents include the first live interactive content.

9. The method according to claim 7, further comprising: In response to the second live interactive content in the live broadcast room not matching the theme indicated by the reference information, the second live interactive content is presented in a second area of ​​the live broadcast interface, where the second area is different from the first area.

10. The method according to claim 1, wherein the interaction prompt information includes an interaction suggestion generated based on the at least one interaction event.

11. The method according to claim 10, further comprising: In association with the interactive prompt information, presenting an operation entry corresponding to the interactive suggestion; as well as In response to triggering the operation entry, at least one action corresponding to the interaction suggestion is triggered to be executed.

12. The method according to claim 1, wherein the prompt information is a first prompt information, and the first prompt information is generated based on a first set of interactive events associated with a first time period, the method further comprising: In the first area, second prompt information is presented, where the second prompt information is generated based on a second group of interactive events associated with a second time period.

13. A device for interface interaction, comprising: A first presentation module is configured to present a live broadcast interface of the live broadcast room to the live broadcast party; as well as The second presentation module is configured to present interactive prompt information in the first area of ​​the live broadcast interface, wherein the interactive prompt information is generated based on at least one interactive event in the live broadcast room, wherein the at least one interactive event is determined from the set of interactive events in the live broadcast room based on reference information associated with the live broadcast party.

14. An electronic device comprising: at least one processor; as well as At least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor, the instructions causing the electronic device to perform the method according to any one of claims 1 to 12 when executed by the at least one processor.

15. A computer-readable storage medium having a computer program stored thereon, wherein the computer program can be executed by a processor to implement the method according to any one of claims 1 to 12.