Information processing device, information processing method, information processing program, and information processing system

Abstract

Information which is not wanted to browse according to the physical condition and mood of a user can be evaded before the information is displayed. An information processing apparatus includes an acquisition unit and a determination unit. The acquisition unit acquires information input for managing a physical and mental state of a user associated with menstruation. The determination unit determines the mode of providing the advertisement on the basis of the information acquired by the acquisition unit.

Description

Technical Field

[0001] The present invention relates to an information processing device, an information processing method, an information processing program, and an information processing system. Background Art

[0002] Conventionally, there are known technologies for presenting information related to a user's physical condition, such as menstruation. For example, there is a technology for presenting advice on alleviating menstrual symptoms based on the user's menstrual type (Patent Document 1 listed below). Furthermore, there is a technology for presenting health information and advertisements related to the user's physical constitution and physical condition (Patent Document 2 listed below).

[0003] Prior art literature

[0004] Patent Literature

[0005] Patent Document 1: Japanese Patent Application Publication No. 2019-063027

[0006] Patent Document 2: Japanese Patent Application Laid-Open No. 2020-008911 Summary of the Invention

[0007] Problems to be solved by the invention

[0008] However, conventional technologies cannot avoid displaying information that the user does not want to view based on their physical condition or mood before the information is displayed.

[0009] This application has been made in view of the above circumstances, and its purpose is to prevent information that the user does not want to browse due to his / her physical condition or mood from being displayed before the information is displayed.

[0010] Solutions for solving problems

[0011] The information processing device involved in the present application is characterized by comprising: an acquisition unit that acquires information input for managing the user's physical and mental state caused by menstruation; and a determination unit that determines the method of providing advertisements based on the information acquired by the acquisition unit.

[0012] Effects of the Invention

[0013] According to one aspect of the embodiment, it is possible to avoid information that the user does not want to browse due to the user's physical condition or mood before the information is displayed. BRIEF DESCRIPTION OF THE DRAWINGS

[0014] Figure 1 This is a diagram showing an example of information processing according to the embodiment.

[0015] Figure 2A This is a diagram showing an example of advertisement display according to the embodiment.

[0016] Figure 2B This is a diagram showing an example of advertisement display according to the embodiment.

[0017] Figure 3A This is a diagram showing an example of feedback according to the embodiment.

[0018] Figure 3B This is a diagram showing an example of feedback according to the embodiment.

[0019] Figure 4A This is a diagram showing an example of advertisement display using biometric information according to the embodiment.

[0020] Figure 4B This is a diagram showing an example of advertisement display using biometric information according to the embodiment.

[0021] Figure 5 This is a diagram showing an example of advertisement display using feedback from others according to an embodiment.

[0022] Figure 6 It is a diagram showing a configuration example of an information processing system according to an embodiment.

[0023] Figure 7 It is a diagram showing a configuration example of a terminal device according to an embodiment.

[0024] Figure 8 A diagram illustrating a configuration example of a display device according to an embodiment.

[0025] Figure 9 It is a diagram showing a configuration example of an information processing device according to an embodiment.

[0026] Figure 10 It is a diagram showing an example of a user information storage unit according to the embodiment.

[0027] Figure 11 This is a diagram showing an example of an advertisement provision condition storage unit according to the embodiment.

[0028] Figure 12 This is a flowchart showing an example of information processing according to the embodiment.

[0029] Figure 13 This is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device. DETAILED DESCRIPTION

[0030] At least the following matters will become clear from the description of this specification and the accompanying drawings.

[0031] Method 1 is characterized by comprising: an acquisition unit that acquires information input for managing the user's physical and mental state associated with menstruation; and a determination unit that determines a method of providing advertisements based on the information acquired by the acquisition unit.

[0032] According to method 1, the method of providing advertisements can be determined based on information input for the purpose of managing the user's physical and mental state associated with menstruation (which may include physical, psychological, and physiological states). For example, by determining the menstrual cycle based on information related to menstruation, the advertising method can be determined based on whether the user is menstruating or not. Therefore, for example, by preventing advertisements with provocative content (e.g., advertisements containing sexually suggestive comics) from being presented during periods such as menstruation when the user's physical condition or mood is expected to be negative, the user can be prevented from viewing advertisements with content that the user would not like to view due to their physical condition or mood.

[0033] Mode 2 is characterized in that, in Mode 1, the content of the advertisement is determined according to the physical and mental state of the user.

[0034] According to method 2, the content of the advertisement can be determined according to the physical and mental state of the user, so that, for example, an advertisement corresponding to the physical and mental state of the user estimated based on whether it is menstrual period or non-menstrual period (for example, feeling a little depressed during menstruation, etc.) can be provided.

[0035] Mode 3 is characterized in that, in Mode 1, the timing of providing the advertisement is determined according to the physical and mental state of the user.

[0036] According to method 3, the timing of providing advertisements (e.g., date and time, etc.) can be determined based on the user's physical and mental state. Therefore, for example, if the advertisement is about content that the user is interested in but is stimulating, such advertisement can be provided during the non-menstrual period.

[0037] Mode 4 is characterized in that, in Mode 1, whether or not to provide the advertisement is determined based on the user's physical and mental state.

[0038] According to the fourth aspect, whether or not to provide an advertisement can be determined according to the user's physical and mental state, so that, for example, the advertisement itself can be not provided during the menstrual period.

[0039] Mode 5 is characterized in that, in Mode 1, the advertisement provision mode is determined based on the user's physical and mental state estimated based on information related to the user's menstruation.

[0040] According to method 5, the method for providing advertisements can be determined based on the user's physical and mental state estimated based on information related to the user's menstruation. Therefore, by obtaining information related to the user's menstruation, the method for providing advertisements can be appropriately determined. For example, if the user is estimated to be in a poor physical or mental state during menstruation, advertisements with stimulating content can be prevented from being displayed.

[0041] Mode 6, in Mode 1, is characterized in that the advertisement provision mode is determined based on information indicating at least one of the user's physical state, psychological state, and physiological state that changes with the user's menstruation.

[0042] According to method 6, the method for providing advertisements can be determined based on information indicating at least one of the user's physical, psychological, and physiological states that changes with their menstruation. Therefore, by acquiring information indicating at least one of the user's physical, psychological, and physiological states that changes with their menstruation, the method for providing advertisements can be appropriately determined. For example, the method for providing advertisements can be appropriately determined based on the change in state from the second day of menstruation to the third day of menstruation. For example, if the user's physical condition and mood are recovering from the second to the third day of menstruation, advertisements with content that the user is interested in can be prioritized, regardless of whether the advertisements contain stimulating content.

[0043] A feature of the seventh aspect is that, in the first aspect, the advertisement provision method is determined by learning based on the user's active action information regarding the advertisement.

[0044] According to method 7, the advertising delivery method can be determined by learning information based on the user's active behavior in response to the advertisement. Therefore, it is possible to determine an appropriate advertising delivery method for each user. For example, by learning whether the user has taken a positive action in response to the advertisement (e.g., clicked on the advertisement, viewed the advertisement details, did not skip the advertisement, etc.) or a negative action (e.g., closed the application, skipped the advertisement, added an NG tag, etc.), it is possible to determine an advertising delivery method that is more suitable for the user.

[0045] Mode 8 is characterized in that, in Mode 7, the advertisement provision mode is determined by performing learning so that the advertisement having content similar to that of the advertisement is provided when the user takes an affirmative action in response to the advertisement.

[0046] According to method 8, the method of providing advertisements can be determined by learning to provide advertisements with content similar to that of the advertisements when the user takes affirmative action in response to the advertisements. Therefore, the method of providing advertisements that is more suitable for the user can be determined based on the user's affirmative action in response to the advertisements.

[0047] Mode 9 is characterized in that, in Mode 7, the mode of providing the advertisement is determined by learning so that, when the user takes a negative action regarding the advertisement, the advertisement having content completely opposite to that of the advertisement is provided.

[0048] According to method 9, it is possible to determine the method of providing advertisements by learning to provide advertisements with content that is completely opposite to the content of the advertisements when the user takes negative action against the advertisements. Therefore, it is possible to determine the method of providing advertisements that is more suitable for the user based on the user's negative action against the advertisements.

[0049] Mode 10 is characterized in that, in Mode 1, the advertisement provision method is determined based on biometric information detected by a device capable of detecting biometric information.

[0050] According to aspect 10, the advertisement provision method can be determined based on the biometric information detected by the device capable of detecting biometric information, and thus the advertisement provision method that better suits the user's physical condition and mood can be determined.

[0051] Below, with reference to the accompanying drawings, a method for implementing the information processing device, information processing method, information processing program, and information processing system involved in the present application (hereinafter referred to as an "embodiment") is described in detail. Furthermore, the information processing device, information processing method, information processing program, and information processing system involved in the present application are not limited by this embodiment. In the following embodiments, the same reference numerals are used to denote the same parts, and repeated descriptions are omitted.

[0052] (Implementation Method)

[0053] [1. An example of information processing]

[0054] Conventionally, there are technologies that present advertisements based on a user's browsing history. Other technologies are known that present recommendations based on a user's menstrual pattern, and technologies that present advertisements tailored to a user's physical constitution or condition. However, conventional technologies may display advertisements that, while estimated to be of interest to the user based on their browsing history, may not be viewed due to their physical condition or mood. Consequently, it is impossible to avoid displaying information that is not desired due to the user's physical condition or mood before it is displayed.

[0055] Generally speaking, advertisements (e.g., advertisements displayed from a device located near or in the user's possession, which may be advertisements displayed by a device located near the user, advertisements posted in an application installed on the device, or advertisements posted on a browser) are advertisements that the user cannot or cannot easily choose whether to view or receive, and thus will be seen or heard even if they do not want to. Thus, while it is possible to turn off or reject displayed advertisements, it is difficult to avoid them before they are displayed once they have already been displayed. On the other hand, suggestions are not information that is forced upon the user, but rather information that the user can view by choosing whether to display the suggested information.

[0056] In recent years, in order to improve the effectiveness of advertising, more and more advertisements tend to use strong expressions that leave a deep impression on people. However, even if an advertisement is estimated to be of interest to the user, if the expression of the advertisement does not match the user's physical and mental state, the user will avoid browsing or receiving the advertisement, and the advertising effect on the user may be weakened. Therefore, it is important to properly understand the user's physical and mental state when browsing or receiving advertisements. In particular, when the user is menstruating, the user's physical and mental state changes, so watching an advertisement that makes a strong impression (such as an advertisement with stimulating content or comics) may sometimes make the user feel physically and mentally uncomfortable, which not only fails to achieve the advertising effect, but also may cause the user to feel unwell.

[0057] This application has been made in view of the above circumstances, and its purpose is to prevent information that the user does not want to browse due to his / her physical condition or mood from being displayed before the information is displayed.

[0058] Figure 1: is a diagram showing an example of information processing of the information processing system 1 involved in the embodiment. In the embodiment described below, the user U1 is a female user who inputs user information (such as height, weight, daily physical condition records (menstrual blood volume, dysmenorrhea, mood, headache, abdominal pain, degree of PMS (premenstrual syndrome)), menstrual start date (an example of information related to menstruation) etc.) on a prescribed application in order to understand her own menstrual status. For example, the user U1 is a user who has made the following physical condition records: "Menstrual blood volume, dysmenorrhea, mood, headache, abdominal pain" on November 20 is "Menstrual blood volume, dysmenorrhea, mood, headache, abdominal pain" The “menstrual blood volume: heavy, dysmenorrhea: severe, mood: bad, headache: yes, abdominal pain: yes” on November 21 was changed to “menstrual blood volume: light, dysmenorrhea: no, mood: good, headache: no”. In addition, in the following embodiments, information such as text content, images, and sounds used to introduce certain content will be referred to as “advertisement”. The advertisements involved in the embodiments may be any advertisements as long as they are displayed without the user’s active selection (without the user’s intention), such as articles, news, and other content.

[0059] The information processing device 100 obtains the user information of the user U1 and the information input for managing the physical and mental state caused by menstruation, such as the start date of menstruation (step S101). In addition, the information input for managing the physical and mental state caused by menstruation is not limited to the user information, the start date of menstruation, and other information as described above, and may include any information. For example, the information input for managing the physical and mental state caused by menstruation may include information indicating the physical, psychological, or physiological state that changes (or fluctuates) with menstruation, edema, rough skin, the degree of physical PMS, the degree of psychological PMS, the degree of physiological PMS, and the like. In addition, as other examples, it may also include information such as menstrual cycle, physical condition, sleep, activity, viewed advertisements, used products, air pressure, hormones, and changes in biological information when viewing advertisements.

[0060] User U1 manages her menstruation using a prescribed application for managing her menstruation. User U1 uses such a menstruation management application to register various information about her physical and mental states. The information registered in this way is used not only for the processing described later, but also for various information processing related to menstruation management (for example, schedule / calendar management related to menstruation, history display, estimation of future menstruation status, notification). In addition, the information processing device 100 estimates changes in the physical condition of user U1 and the start date of menstruation by acquiring such registered information, so as to make advance preparations for user U1, etc.

[0061] When it becomes an arbitrary advertisement provision opportunity (for example, date and time, etc.), the information processing device 100 performs the processing described below. In addition, regarding the advertisement provision opportunity, for example, the opportunity of selecting the advertisement provided to the user on the menstrual management application, the opportunity of using a vending machine to provide sanitary napkins, etc. can be cited. Regarding the latter opportunity, it is the opportunity to provide sanitary napkins to the user when there is a vending machine in the female toilet with sanitary napkins placed therein and the user who has the right to use sanitary napkins, such as the user who has signed an agreement in the form of an order, is authenticated. In addition, advertisements are provided on the display of the vending machine. In addition, such advertisements can also use the advertising fee as the principal to provide sanitary napkins.

[0062] The information processing device 100 estimates the physical and mental state of the user U1 based on the acquired information (step S102). For example, the information processing device 100 estimates changes in the physical and mental state of the user U1 that occur with menstruation. Alternatively, for example, the information processing device 100 estimates changes (or temporary changes) in the physical, mental, or physiological state of the user U1 that occur with menstruation. For example, the information processing device 100 estimates changes in the physical, mental, or physiological state of the user U1 based on the menstrual cycle.

[0063] The information processing device 100 determines the method of providing advertisements based on the estimated physical and mental state of the user U1 (or changes in that state) (step S103). For example, the information processing device 100 determines the content of the advertisements to be provided based on the physical and mental state of the user U1 (or changes in that state). Specifically, if the information processing device 100 estimates that the physical and mental state of the user U1 is poor when providing the advertisement, it determines to provide advertisements with non-stimulating content (i.e., it determines to prioritize providing advertisements with less stimulating content). If the information processing device 100 estimates that the physical and mental state of the user U1 is good when providing the advertisement, it determines to provide advertisements with content that the user U1 is interested in (i.e., it determines to prioritize providing advertisements with content that the user U1 is highly interested in).

[0064] Furthermore, for example, the information processing device 100 determines the timing of providing an advertisement based on the user U1's physical and mental state (or changes in that state). Specifically, in order to provide an advertisement (an advertisement for content that the user U1 is interested in) at a time when the user U1's physical and mental state is estimated to be good, the information processing device 100 estimates how the current physical and mental state, its changes, etc., will change in the future, and estimates a time when it is estimated that the advertisement (the advertisement for content that the user U1 is interested in) can be provided (i.e., a time when the physical and mental state is good), and outputs the estimated time (e.g., now, 30 minutes later, a week later, etc.). For example, if the user U1's current physical and mental state is good, the information processing device 100 may estimate that the advertisement can be provided "now" and output "now". Alternatively, the information processing device 100 may estimate that the advertisement can be provided "30 minutes later" and output "30 minutes later". Furthermore, the information processing device 100 provides advertisements for non-stimulating content at times other than these.

[0065] In addition, for example, the information processing device 100 determines whether to provide an advertisement based on the physical and mental state (or change in state) of the user U1. Specifically, the information processing device 100 may determine to provide an advertisement when it is estimated that the physical and mental state of the user U1 is good, and determine not to provide an advertisement when it is estimated that the physical and mental state of the user U1 is poor. In addition, the information processing device 100 may determine the method of providing an advertisement based on whether the advertisement is labeled with a meaning that it is an advertisement with stimulating content (for example, an NG label). For example, the information processing device 100 may also determine the method of providing an advertisement so that an advertisement labeled with a meaning that it is an advertisement with stimulating content is not provided during menstruation.

[0066] Furthermore, advertisements with non-stimulating content are not limited to advertisements that are different from advertisements with stimulating content; they may also be advertisements displayed in a non-stimulating manner. For example, the display method of an advertisement when the user U1 is estimated to be in a poor physical and mental state may be different from the display method of an advertisement when the user U1 is estimated to be in a good physical and mental state. For example, the color tone of an advertisement displayed when the user U1 is estimated to be in a poor physical and mental state may be different from the color tone of an advertisement displayed when the user U1 is estimated to be in a good physical and mental state. For example, the information processing device 100 may determine to display the advertisement using a dim or light color tone when the user U1 is estimated to be in a poor physical and mental state, and may determine to display the same advertisement as in the former case but using a bright or dark color tone when the user U1 is estimated to be in a good physical and mental state. Furthermore, for example, the advertisement displayed when the user U1 is estimated to be in a poor physical and mental state may be an advertisement with green information (e.g., information related to nature or the environment) added to the advertisement displayed when the user U1 is estimated to be in a good physical and mental state. For example, if the information processing device 100 estimates that user U1 is in a poor physical and mental state, it may decide to provide an advertisement with green information added to the advertisement provided when user U1 is estimated to be in a good physical and mental state. Alternatively, the information processing device 100 may decide to provide an advertisement containing information about natural tones during menstruation. Furthermore, an advertisement with stimulating content may be one where the product being advertised is stimulating. For example, the advertisement itself may not be stimulating, but the product featured in the advertisement may be stimulating.

[0067] The information processing device 100 performs a process for providing an advertisement to the user U1 based on the determined advertisement provision method (step S104). Specifically, the information processing device 100 performs a process for causing the display device 20 to display an advertisement based on the determined advertisement provision method. For example, the information processing device 100 transmits information indicating the determined advertisement provision method to the display device 20. Upon receiving the information transmitted from the information processing device 100, the display device 20 provides an advertisement to the user U1 based on the received information. For example, the display device 20 displays an advertisement for content that is of high interest to the user U1. Alternatively, for example, the display device 20 displays an advertisement for non-stimulating content.

[0068] As a specific example of advertisement distribution, the information processing device 100 can execute the following processes (1) to (4). (1)

[0070] When user U1 inputs (or the information processing device 100 predicts) the start date of their menstrual period, the information processing device 100 may display advertisements for products suitable for use during menstruation, such as menstrual products, devices for relieving menstrual pain, painkillers, and vaginal washes, during user U1's menstrual period (from the start date to the end date). Furthermore, the information processing device 100 may pre-store advertisements that emphasize the characteristics of the same product, with strong and less forceful advertising, and select these advertisements based on user U1's physical and mental state. (2)

[0072] When the information processing device 100 receives input of changes in the user U1's mental state (e.g., anxiety, stress) or physical state (e.g., increased food intake, nutritional imbalance), etc., a predetermined number of days prior to the expected menstrual period start date (e.g., the input expected date, the expected date predicted by the information processing device 100), the information processing device 100 may display an advertisement suggesting products for adjusting the user U1's mental and physical balance, such as PMS treatment supplements. Alternatively, the information processing device 100 may prevent the display of advertisements that excessively encourage the user U1 to improve their physical characteristics, such as dieting or wrinkle and freckle removal. (3)

[0074] When the information processing device 100 receives input indicating an emotional change such as discomfort or anger while the user U1 is viewing an advertisement presented to the user U1 (e.g., when the user U1 estimates the emotion such as discomfort or anger based on acquired physical information such as pulse and heart rate, or when the user U1 receives input), the information processing device 100 can perform processing to prevent the display of advertisements that use the same promotion or expression. Furthermore, the identification of the same promotion or expression among multiple advertisements is not limited to this; for example, the identification can be based on the similarity of the magnitude of changes in text, sound, image, volume, color, brightness, saturation, or contrast used within the advertisements. (4)

[0076] In the case where there is a tendency of "light sleep", "long time to fall asleep", or "waking up halfway" based on the sleep record (input of the user U1, acquisition of information related to sleep time and sleep status as physical information, etc.), the information processing device 100 can perform the following processing: at the start time of the user U1's activity (the time is in the morning and the user U1's physical movement exceeds the prescribed commuting, school, etc. time, etc.), an advertisement for items and services that assist in staying awake, such as refreshing drinks, is presented; before the user U1's rest time (the time is in the evening and the user U1's physical movement is less than the prescribed time, etc.), an advertisement for items and services that assist in falling asleep, such as pillows and aromatherapy products, is displayed.

[0077] Next, use Figure 2A and Figure 2B The advertisement display process according to the embodiment will be described. Figure 2A and Figure 2B is a diagram showing an example of the display of an advertisement according to an embodiment. Screen G11 shows an example of a physical condition record input by user U1 via terminal device 10. Screen G11 shows that user U1 has input "menstrual blood volume, dysmenorrhea, mood, headache, abdominal pain" for November 20th as "menstrual blood volume: heavy, dysmenorrhea: heavy, mood: poor, headache: yes, abdominal pain: yes." Based on this input information, the information processing device 100 estimates that the user's physical and mental conditions are poor (i.e., the coefficients of the physical condition and the mental condition are high). Furthermore, Advertisement 1 is displayed when the coefficient of the physical condition is high, the coefficient of the mental condition is high, and the coefficient of interest and attention is medium, while Advertisement 2 is displayed when the coefficient of the physical condition is medium, the coefficient of the mental condition is low, and the coefficient of interest and attention is high. When these advertisements are selected, the information processing device 100 decides to provide Advertisement 1 based on the estimation result of the user U1's physical and mental condition. For example, the information processing device 100 compares the estimated physical and mental state of user U1, the physical and mental state of the user targeted by Advertisement 1, and the physical and mental state of the user targeted by Advertisement 2. The estimated physical and mental state of the user targeted by Advertisement 1 more closely matches the physical and mental state of user U1, and therefore decides to provide Advertisement 1. Screen G12 shows Advertisement 1 (e.g., an advertisement with a content such as "Are you healed by the beautiful scenery?") displayed on the display device 20.

[0078] Screen G21 is a screen showing an example of a physical condition record input by the user U1 through the terminal device 10. Screen G21 shows that the user U1 has input "Menstrual blood volume, dysmenorrhea, mood, headache, abdominal pain" for November 21 as "Menstrual blood volume: light, dysmenorrhea: none, mood: good, headache: none, abdominal pain: none." Based on this input information, the information processing device 100 estimates that the user's physical and mental conditions are good (i.e., the coefficients of the physical condition and the mental condition are low). Furthermore, Advertisement 1 is displayed when the coefficient of the physical condition is high, the coefficient of the mental condition is high, and the coefficient of interest and attention is medium, and Advertisement 2 is displayed when the coefficient of the physical condition is medium, the coefficient of the mental condition is low, and the coefficient of interest and attention is high. When these advertisements are options, the information processing device 100 decides to provide Advertisement 2 based on the estimation result of the user U1's physical and mental condition. For example, the information processing device 100 compares the estimated result of the physical and mental state of user U1, the physical and mental state of the user targeted by Advertisement 1, and the physical and mental state of the user targeted by Advertisement 2. The estimated result indicates that the physical and mental state of the user targeted by Advertisement 2 more closely matches the physical and mental state of user U1, and therefore decides to provide Advertisement 2. Screen G22 shows Advertisement 2 (e.g., an ad with the content "Great Deal Now") displayed on the display device 20.

[0079] 〔2. Transformation of Information Processing〕

[0080] (Learning using feedback)

[0081] In the above-described embodiment, the information processing device 100 may also determine the method of providing advertisements by learning user U1's feedback on previously provided advertisements (specifically, information on user U1's proactive actions). For example, the information processing device 100 may determine the method of providing advertisements by learning to provide an advertisement with content similar to that of the advertisement when user U1 takes a positive action in response to the advertisement (e.g., clicking on the advertisement, viewing the advertisement's details, not skipping the advertisement, etc.). Alternatively, the information processing device 100 may determine the method of providing advertisements by learning to provide an advertisement with content that is completely opposite to that of the advertisement when user U1 takes a negative action in response to the advertisement (e.g., closing the application, skipping the advertisement, attaching an NG tag, etc.). For example, if an advertisement is tagged with an NG tag, the information processing device 100 may determine the method of providing advertisements by learning to provide an advertisement that is completely opposite to the advertisement when the user U1 is in a state similar to that when the NG tag was attached, rather than providing an advertisement similar to the advertisement. That is, the information processing device 100 can obtain information related to the user's actions regarding the advertisement (active actions, affirmative actions, negative actions, etc.), and determine the method of providing the next advertisement based on the obtained information (presentation / non-presentation of the same advertisement, method of presenting the advertisement (method of content such as sound / image / dynamic image), presentation media such as the terminal device 10 and the display device 20, display from the information processing device 100 to the terminal device 10 using a browser, display based on the application within the terminal device 10, etc., in the communication method of advertisement presentation). In addition, the information processing device 100 can determine for each advertisement the physical and mental state of the user U1 by learning the feedback of the user U1 for each advertisement. In addition, the information processing device 100 can determine for each advertisement the physical and mental state of the user by collecting feedback from multiple users for each advertisement.

[0082] Next, use Figure 3A and Figure 3B The learning process according to the embodiment will be described. Figure 3A and Figure 3Bis a diagram showing an example of feedback involved in the embodiment. When the information processing device 100 obtains positive feedback from the user U1, such as detailed selection, not skipping despite long display time, etc., it decides to provide an advertisement when the physical and mental state is poor (that is, the coefficients of the physical state and mental state are high). In addition, the information processing device 100 increases the coefficients of each item for the advertisement (menstrual blood volume, dysmenorrhea, mood, headache, abdominal pain, etc.). In addition, when the information processing device 100 obtains negative feedback from the user U1, such as deletion of the advertisement, skipping of the advertisement, and termination of the application, it decides to provide an advertisement when the physical and mental state is good (that is, the coefficients of the physical state and mental state are low). In addition, the information processing device 100 reduces the coefficients of each item for the advertisement (menstrual blood volume, dysmenorrhea, mood, headache, abdominal pain, etc.).

[0083] (Estimation using biological information)

[0084] In recent years, a technology has become known that detects biological information such as heartbeat by having the user always wear it on the body. This makes it possible to determine, for example, a woman's menstrual cycle. In the above embodiment, the information processing device 100 can determine the menstrual cycle of the user U1 based on the biological information detected by a biological device that can detect biological information (such as a watch-type device, a ring-type device, etc.), thereby estimating the physical and mental state of the user U1. For example, it is assumed that the user U1's physical and mental state is poor when he is anxious or uneasy. Therefore, when the information processing device 100 detects such biological information indicating the user U1's anxiety and uneasiness, it can estimate that the user U1's physical and mental state is poor. In addition, the information processing device 100 can determine the menstrual cycle based on the biological information, thereby determining the method of providing advertisements, and can also determine the method of providing advertisements by estimating the user's physical and mental state based on the biological information.

[0085] Next, use Figure 4A and Figure 4B The advertisement display process using biometric information according to the embodiment will be described. Figure 4A and Figure 4BThis figure illustrates an example of an advertisement displayed using biometric information according to an embodiment. The information processing device 100 estimates that the user U1's physical and mental state is poor (i.e., the coefficients for both physical and mental state are high) based on the input information recorded in the physical condition record on screen G11. Furthermore, the information processing device 100 determines, based on the biometric information detected by the biometric device, that the biometric information pattern of user U1 is pattern A. Furthermore, Advertisement 1 is displayed when the coefficient for physical condition is high, the coefficient for mental condition is high, the coefficient for interest is medium, and the biometric information pattern is pattern A. Advertisement 2 is displayed when the coefficient for physical condition is medium, the coefficient for mental condition is low, the coefficient for interest is high, and the biometric information pattern is pattern B. When these advertisements are available as options, the information processing device 100 decides to provide Advertisement 1 based on the estimated result of the user U1's physical and mental state. For example, the information processing device 100 compares the estimated results of the physical and mental state and the pattern of the biological information of the user U1, the physical and mental state and the pattern of the biological information of the user who is the target of the advertisement of advertisement 1, and the physical and mental state and the pattern of the biological information of the user who is the target of the advertisement of advertisement 2, and finds that the pattern of the physical and mental state and the biological information of the user who is the target of the advertisement of advertisement 1 is more consistent with the estimated results of the physical and mental state and the pattern of the biological information of the user U1, and therefore decides to provide the advertisement of advertisement 1.

[0086] Based on the input information of the physical condition record on screen G21, the information processing device 100 estimates that the user U1's physical and mental state is good (i.e., the coefficients for the physical and mental state are low). Furthermore, based on the biometric information detected by the biometric device, the information processing device 100 determines that the biometric information pattern of the user U1 is pattern B. Furthermore, if Advertisement 1 is displayed when the coefficient for the physical condition is high, the coefficient for the mental condition is high, the coefficient for the interest is medium, and the biometric information pattern is pattern A, and Advertisement 2 is displayed when the coefficient for the physical condition is medium, the coefficient for the mental condition is low, the coefficient for the interest is high, and the biometric information pattern is pattern B, and if these advertisements are available as options, the information processing device 100 decides to provide Advertisement 2 based on the estimated result of the user U1's physical and mental state and the biometric information pattern. For example, the information processing device 100 compares the estimated results of the physical and mental state and the pattern of the biological information of the user U1, the physical and mental state and the pattern of the biological information of the user who is the target of the advertisement of advertisement 1, and the physical and mental state and the pattern of the biological information of the user who is the target of the advertisement of advertisement 2, and finds that the pattern of the physical and mental state and the biological information of the user who is the target of the advertisement of advertisement 2 is more consistent with the estimated results of the physical and mental state and the pattern of the biological information of the user U1, and therefore decides to provide the advertisement of advertisement 2.

[0087] (estimate using feedback from others)

[0088] If the amount of user feedback regarding previously provided advertisements is small, sufficient learning cannot be performed, making it difficult to accurately estimate the user's physical and mental state. Consequently, it may be difficult to appropriately determine the advertisement delivery method. In the above-described embodiment, the information processing device 100 can determine the advertisement delivery method to be provided to a user based on the advertisement delivery method provided to other users whose user information and biometric information are similar to the user's.

[0089] Next, use Figure 5 The following describes an advertisement display process using feedback from others according to an embodiment. Figure 5 This figure illustrates an example of displaying an advertisement using feedback from others, according to an embodiment. Screen G31 displays an example of a physical condition record entered by user U2 via terminal device 10. Screen G31 shows that user U2 has entered "Menstrual blood volume, dysmenorrhea, mood, headache, and abdominal pain" for November 21st as "Menstrual blood volume: light, dysmenorrhea: none, mood: good, headache: none, abdominal pain: none." When determining the method for providing advertisements to user U2, the information processing device 100 determines, for example, whether the number of user U2's feedback is above a predetermined threshold. For example, if the information processing device 100 determines that the number of user U2's feedback is above the predetermined threshold, the information processing device 100 determines the method for providing advertisements to user U2 based on user U2's user information. Alternatively, if the information processing device 100 determines that the number of user U2's feedback is not above the predetermined threshold, the information processing device 100 identifies users whose user information and biometric information are similar to user U2. For example, the information processing device 100 identifies a user whose physical condition record is similar to that of user U2. For example, the information processing device 100 compares the physical condition records of multiple users on November 21, thereby identifying user U1 as a user whose physical condition record on November 21 is similar to that of user U2. At this time, the information processing device 100 can identify a user whose physical and mental state is similar to the physical and mental state of the user estimated based on the user information. For example, the information processing device 100 estimates that user U1 is in good physical and mental state based on the input information of user U1's physical condition record on November 21, and estimates that user U2 is in good physical and mental state based on the input information of user U2's physical condition record on November 21, and thus identifies user U1 based on such an estimation result. The information processing device 100 determines the method of providing advertisements to user U2 based on user U1's feedback on the advertisements provided to user U1. In Figure 5In the example, since user U1 provided positive feedback regarding Advertisement 2 (e.g., viewed it without skipping), the information processing device 100 determines to provide Advertisement 2 to user U2. Screen G32 shows Advertisement 2 (e.g., an ad with the content "Great Deal Now") displayed on the display device 20.

[0090] 〔3. Structure of the Information Processing System〕

[0091] right Figure 6 The information processing system 1 shown in FIG. Figure 6 As shown, the information processing system 1 includes a terminal device 10, a display device 20, and an information processing device 100. The terminal device 10, the display device 20, and the information processing device 100 are communicably connected via a predetermined communication network (network N) in a wired or wireless manner. Figure 6 It is a diagram showing a configuration example of an information processing system 1 according to an embodiment.

[0092] The terminal device 10 is an information processing device used by a user who uses an application for understanding his or her own menstrual status. That is, the user who uses the terminal device 10 is the target of the advertisement provided in the embodiment. The terminal device 10 can be any device as long as it can implement the processing in the embodiment. The terminal device 10 can be, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, or the like. Figure 1 3 shows a case where the terminal device 10 is a smartphone.

[0093] The terminal device 10 is, for example, a smart device such as a smartphone or tablet computer, and is a portable terminal device that can communicate with any server device via a wireless communication network such as 3G to 5G (Generation), LTE (Long Term Evolution), etc. In addition, the terminal device 10 may have a screen with a touch panel function such as an LCD display to accept various operations such as click operations, sliding operations, and scrolling operations on the display data of the content from the user through fingers, stylus, etc. Figure 1 In FIG, the terminal device 10 is used by the user U1 and the user U2.

[0094] The display device 20 is an information processing device that displays advertisements. The display device 20 may be any device as long as it can implement the processing in the embodiment. The display device 20 may be, for example, a device having a digital signage that displays advertisements (dynamic image advertisements). For example, the display device 20 may be a vending machine that provides sanitary napkins in a female toilet located in a commercial facility, public facility, office, school, or the like. Figure 13 shows a case where the display device 20 is a vending machine.

[0095] The information processing device 100 is an information processing device designed to prevent information that a user does not want to view due to their physical condition or mood from being displayed before it is displayed. For example, the information processing device 100 is an information processing device designed to prevent information that a user does not want to view due to their physical condition or mood from being displayed before it is displayed by determining the method of providing advertisements based on information input for the purpose of managing the user's physical and mental state associated with menstruation. The information processing device 100 may be any device as long as it is capable of implementing the processing described in the embodiments. For example, the information processing device 100 may be implemented by a server device, cloud system, or the like of a service provider that provides a service that allows users to understand their menstrual status.

[0096] In addition, Figure 6 , the terminal device 10 and the information processing device 100 are shown as separate devices, but the terminal device 10 and the information processing device 100 may be integrated. In addition, the display device 20 and the information processing device 100 are shown as separate devices, but the display device 20 and the information processing device 100 may be integrated. In addition, the terminal device 10, the display device 20, and the information processing device 100 may be integrated. Therefore, the above-mentioned embodiment is not limited to the online case, and may also be an offline case. For example, it can be performed offline by storing advertisements in a server device of a specified application for users to input user information, etc.

[0097] [4. Terminal Device Structure]

[0098] Next, use Figure 7 The configuration of the terminal device 10 according to the embodiment will be described. Figure 7 1 is a diagram showing a configuration example of the terminal device 10 according to the embodiment. Figure 7 As shown, the terminal device 10 includes a communication unit 11 , an input unit 12 , an output unit 13 , and a control unit 14 .

[0099] (Communication Department 11))

[0100] The communication unit 11 is implemented by, for example, a NIC (Network Interface Card), etc. The communication unit 11 is connected to a predetermined network N via a wired or wireless method, and transmits and receives information to and from the information processing device 100 and the like via the predetermined network N.

[0101] (Input unit 12)

[0102] The input unit 12 receives various operations from the user. Figure 1The input unit 12 receives various operations from the user U1. For example, the input unit 12 can receive various operations from the user via the display surface using a touch panel function. In addition, the input unit 12 can receive various operations from buttons provided on the terminal device 10, a keyboard connected to the terminal device 10, or a mouse.

[0103] (Output unit 13)

[0104] The output unit 13 is a display screen of a tablet terminal realized by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display, and is a display device for displaying various information.

[0105] (Control unit 14)

[0106] The control unit 14 is, for example, a controller, and is implemented by having a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like execute various programs stored in a storage device within the terminal device 10 using RAM (Random Access Memory) as a workspace. For example, these various programs include programs for applications installed on the terminal device 10. For example, these various programs include programs for applications that provide user information input into a specified application, such as the start date of menstruation, to the information processing device 100. Furthermore, the control unit 14 is implemented by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

[0107] like Figure 7 As shown, the control unit 14 includes a receiving unit 141 and a transmitting unit 142 , and functions to realize or execute information processing described below.

[0108] (Receiving unit 141)

[0109] The receiving unit 141 receives various information from other information processing devices such as the information processing device 100. For example, the receiving unit 141 receives information for displaying content (eg, browser content) for inputting information such as user information and the menstrual start date.

[0110] (Transmitting unit 142)

[0111] The transmission unit 142 transmits various information to other information processing devices such as the information processing device 100. For example, the transmission unit 142 transmits information such as user information input by the user and the menstrual start date.

[0112] [5. Structure of Display Device]

[0113] Next, use Figure 8 The structure of the display device 20 according to the embodiment will be described. Figure 8 1 is a diagram showing a configuration example of a display device 20 according to an embodiment. Figure 8 As shown, the display device 20 includes a communication unit 21 , an input unit 22 , an output unit 23 , and a control unit 24 .

[0114] (Communication Department 21))

[0115] The communication unit 21 is implemented by, for example, a NIC, etc. The communication unit 21 is connected to a predetermined network N by wire or wirelessly, and transmits and receives information to and from the information processing apparatus 100 and the like via the predetermined network N.

[0116] (Input unit 22)

[0117] The input unit 22 receives various operations from the user. Figure 1 The input unit 22 receives various operations from the user U1. For example, it receives operations for providing positive or negative feedback regarding an advertisement. For example, the input unit 22 can receive various operations from the user via the display surface using a touch panel function. Furthermore, the input unit 22 can receive various operations from buttons provided on the display device 20, a keyboard connected to the display device 20, or a mouse.

[0118] (Output unit 23)

[0119] The output unit 23 is, for example, a display screen of a tablet terminal implemented by a liquid crystal display, an organic EL display, or the like, and is a display device for displaying various information.

[0120] (Control Unit 24)

[0121] The control unit 24 is, for example, a controller, and is implemented by a CPU, MPU, or the like executing various programs stored in a storage device within the display device 20 using RAM as a work area. For example, these various programs include application programs installed on the display device 20. For example, these various programs include application programs that display advertisements based on the advertisement provision method determined by the information processing device 100. Furthermore, the control unit 24 is implemented, for example, by an integrated circuit such as an ASIC or FPGA.

[0122] like Figure 8As shown, the control unit 24 includes a receiving unit 241 and a transmitting unit 242 , and functions to realize or execute the information processing described below.

[0123] (Receiving unit 241)

[0124] The receiving unit 241 receives various information from other information processing devices such as the information processing device 100. For example, the receiving unit 241 receives information for displaying an advertisement based on the advertisement provision method determined by the information processing device 100.

[0125] (Transmitting unit 242)

[0126] The transmission unit 242 transmits various information to other information processing devices such as the information processing device 100. For example, the transmission unit 242 transmits user feedback (active action information) regarding an advertisement.

[0127] [6. Structure of Information Processing Device]

[0128] Next, use Figure 9 The configuration of the information processing device 100 according to the embodiment will be described. Figure 9 1 is a diagram showing a configuration example of an information processing device 100 according to an embodiment. Figure 9 As shown, the information processing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. Furthermore, the information processing device 100 may include an input unit (e.g., a keyboard, a mouse, etc.) for accepting various operations from an administrator of the information processing device 100, and a display unit (e.g., a liquid crystal display, etc.) for displaying various information.

[0129] (Communication Department 110))

[0130] The communication unit 110 is realized by, for example, a NIC, etc. The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 10 and the like via the network N.

[0131] (Storage unit 120)

[0132] The storage unit 120 is implemented by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. Figure 9 As shown, the storage unit 120 includes a user information storage unit 121 and an advertisement provision condition storage unit 122 .

[0133] The user information storage unit 121 stores user information, menstrual start date and other input information of the user. Figure 10 An example of the user information storage unit 121 according to the embodiment is shown in FIG. Figure 10As shown, the user information storage unit 121 has items such as "user ID", "user information", "menstruation start date", "sanitary napkin type used", "location information", "number of uses during the period", "last date and time of use", "physical and mental state", and "NG advertisement".

[0134] "User ID" indicates identification information for identifying the user. "User information" indicates user information such as height, weight, menstrual blood volume, and PMS. "Menstrual start date" indicates the start date of menstruation. "Sanitary napkin type used" indicates the type of sanitary napkin used by the user. "Location information" indicates location information. "Number of sanitary napkins used during a period" indicates the number of sanitary napkins used by the user during the specified period. "Last date of use" indicates the last date and time the user used the sanitary napkin. "Physical and mental state" indicates the user's physical and mental state. "NG advertisement" indicates an advertisement for which the user has provided negative feedback.

[0135] The advertisement provision condition storage unit 122 stores information indicating the relationship between advertisements provided to the user and the user's physical and mental state. Figure 11 An example of the advertisement provision condition storage unit 122 according to the embodiment is shown in FIG. Figure 11 As shown, the advertisement provision condition storage unit 122 includes items such as “physical and mental state”, “advertisement ID”, “distribution platform”, “distribution method”, and “advertiser”.

[0136] "Physical and Mental State" indicates the user's physical and mental state. "Advertisement ID" indicates identification information used to identify the advertisement. "Publishable Platform" indicates the platforms where the targeted advertisement can be published. "Publishing Method" indicates the publishing method of the targeted advertisement. "Advertiser" indicates the advertiser of the targeted advertisement.

[0137] (Control Unit 130)

[0138] The control unit 130 is a controller implemented by, for example, a CPU, MPU, etc. using RAM as a work area to execute various programs stored in a storage device within the information processing device 100. Alternatively, the control unit 130 may be implemented by, for example, an integrated circuit such as an ASIC or FPGA.

[0139] like Figure 9 As shown, the control unit 130 includes an acquisition unit 131, an estimation unit 132, a determination unit 133, and a provision unit 134, which implement or execute the information processing described below. Figure 9 The structure shown may be any other structure as long as it is a structure for performing information processing described later.

[0140] (Acquisition unit 131)

[0141] The acquisition unit 131 acquires various information from an external information processing device. The acquisition unit 131 acquires various information from other information processing devices such as the terminal device 10.

[0142] The acquisition unit 131 acquires various information from the storage unit 120 . In addition, the acquisition unit 131 stores the acquired various information in the storage unit 120 .

[0143] The acquisition unit 131 acquires information input for managing the user's physical and mental state associated with menstruation (e.g., user information, menstruation start date, etc.) and also acquires the user's biological information (e.g., biological information detected by a biological device).

[0144] (Estimation unit 132)

[0145] The estimation unit 132 estimates the user's physical and mental state based on the information acquired by the acquisition unit 131. For example, the estimation unit 132 estimates the user's physical and mental state based on information related to the user's menstruation.

[0146] (Determining Unit 133)

[0147] The decision unit 133 determines the method for providing advertisements based on the information acquired by the acquisition unit 131. For example, the decision unit 133 determines the method for providing advertisements based on the user's physical and mental state estimated by the estimation unit 132. For example, the decision unit 133 determines the content of the advertisement based on the user's physical and mental state. Furthermore, for example, the decision unit 133 determines the timing for providing advertisements based on the user's physical and mental state. Furthermore, for example, the decision unit 133 determines whether to provide advertisements based on the user's physical and mental state. Furthermore, for example, the decision unit 133 determines the method for providing advertisements based on information indicating at least one of the user's physical, psychological, and physiological states that changes with the user's menstrual period.

[0148] The decision unit 133 determines the method for providing advertisements by learning based on information about users' active actions in response to advertisements. For example, the decision unit 133 determines the method for providing advertisements by learning so that when a user takes a positive action in response to an advertisement, an advertisement with content similar to that of the advertisement is provided. Alternatively, the decision unit 133 determines the method for providing advertisements by learning so that when a user takes a negative action in response to an advertisement, an advertisement with content completely opposite to that of the advertisement is provided.

[0149] The decision unit 133 may decide on an advertisement based on the user's current physical and mental state, or may decide on an advertisement based on the user's past physical and mental state. For example, when it is estimated that the user's current physical and mental state is good, the decision unit 133 may provide an advertisement with content that the user is interested in as an advertisement to be provided "now", or may provide an advertisement with content that the user is interested in as an advertisement to be provided "30 minutes later". In addition, the decision unit 133 may decide the timing of providing an advertisement to the user. For example, the decision unit 133 may decide the timing of providing an advertisement based on the user's past physical and mental state history. For example, the decision unit 133 may estimate the timing when the user's physical condition is good (for example, 30 minutes later, 3 days later, etc.) and decide to provide the advertisement at that timing. That is, the decision unit 133 may estimate the user's future physical condition based on the user's past physical and mental state history, and decide the timing estimated to be when the advertisement can be provided based on the estimation result.

[0150] The decision unit 133 can determine whether to provide an advertisement "now". Specifically, the decision unit 133 can determine whether the user's physical condition is good or bad "now". Moreover, the decision unit 133 can determine the content of the advertisement (or can determine the advertisement to be provided) based on the user's physical and mental state. For example, the decision unit 133 can select an advertisement corresponding to the "now" physical and mental state from the advertisement objects based on the "now" physical and mental state. For example, if the user's physical condition is good now, the decision unit 133 selects an advertisement that is of high interest to the user (a highly stimulating advertisement); if not, the decision unit 133 selects an advertisement that is less stimulating. In addition, for example, the decision unit 133 can estimate the user's physical and mental state at each future time, and decide on the advertisement to be released at that time based on the estimated physical and mental state.

[0151] (Providing unit 134)

[0152] The providing unit 134 performs processing for providing the advertisement to the user based on the advertisement provision method determined by the determining unit 133. For example, the providing unit 134 performs processing for causing the display device 20 to display the advertisement based on the advertisement provision method determined by the determining unit 133. For example, the providing unit 134 transmits information indicating the advertisement provision method determined by the determining unit 133 to the display device 20.

[0153] 〔7. Information Processing Flow〕

[0154] Next, use Figure 12 The procedure of information processing performed by the information processing system 1 according to the embodiment will be described. Figure 12 This is a flowchart showing the procedure of information processing performed by the information processing system 1 according to the embodiment.

[0155] like Figure 12 As shown, the information processing device 100 acquires information input for managing the user's physical and mental state associated with menstruation (step S201).

[0156] The information processing device 100 estimates the user's physical and mental state based on the acquired information (step S202 ).

[0157] The information processing device 100 determines the advertisement provision method based on the estimated physical and mental state of the user (step S203).

[0158] 〔8. Hardware Structure〕

[0159] In addition, the terminal device 10, the display device 20, and the information processing device 100 according to the above-mentioned embodiment are configured as follows. Figure 13 The present invention is implemented by a computer 1000 having the structure shown. Figure 13 This is a hardware configuration diagram showing an example of a computer that implements the functions of the terminal device 10, the display device 20, and the information processing device 100. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

[0160] The CPU 1100 operates based on programs stored in the ROM 1300 or the HDD 1400 to control each unit. The ROM 1300 stores a startup program executed by the CPU 1100 when the computer 1000 is started, and programs that depend on the hardware of the computer 1000.

[0161] HDD 1400 stores programs executed by CPU 1100 and data used by the programs, etc. Communication interface 1500 acquires data from other devices via a predetermined communication network and transmits it to CPU 1100, and transmits data generated by CPU 1100 to other devices via a predetermined communication network.

[0162] The CPU 1100 controls output devices such as a display and printer, and input devices such as a keyboard and a mouse via the I / O interface 1600. The CPU 1100 acquires data from the input devices via the I / O interface 1600. The CPU 1100 also outputs generated data to the output devices via the I / O interface 1600.

[0163] The media interface 1700 reads programs or data stored in the recording medium 1800 and provides them to the CPU 1100 via the RAM 1200. The CPU 1100 loads the programs from the recording medium 1800 into the RAM 1200 via the media interface 1700 and executes the loaded programs. Examples of the recording medium 1800 include optical recording media such as DVDs (Digital Versatile Discs) and PDs (Phase Change Rewritable Disks), magneto-optical recording media such as MOs (Magneto-Optical Disks), tape media, magnetic recording media, or semiconductor memory.

[0164] For example, when the computer 1000 functions as the terminal device 10, the display device 20, and the information processing device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the functions of the control units 14, 24, and 130 by executing programs loaded into the RAM 1200. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be obtained from another device via a predetermined communication network.

[0165] 〔9. Other〕

[0166] Furthermore, all or part of the processes described in the above embodiments as being automatically performed can also be performed manually, or all or part of the processes described as being manually performed can also be performed automatically using known methods. Furthermore, the processing procedures, specific names, and information including various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in the drawings is not limited to the information shown.

[0167] The components of each device shown in the diagram are conceptual and functional, and are not necessarily physically configured as shown. Specifically, the specific method of distributing / combining each device is not limited to that shown; all or part of the components may be functionally or physically distributed / combined in arbitrary units depending on various loads, usage conditions, and the like.

[0168] Furthermore, the above-described embodiments can be appropriately combined within a range in which the processing contents do not conflict with each other.

[0169] While several embodiments of the present application have been described in detail above based on the drawings, these are merely examples, and the present invention can be implemented in other forms obtained by various modifications and improvements based on the knowledge of those skilled in the art, as described in the disclosure section of the invention.

[0170] In addition, the above-mentioned "section (section, module, unit)" can be replaced by "unit", "circuit", etc. For example, the acquisition section can be replaced by an acquisition unit or an acquisition circuit.

[0171] Description of Reference Numerals

[0172] 1: Information processing system; 10: Terminal device; 11: Communication unit; 12: Input unit; 13: Output unit; 14: Control unit; 20: Display device; 21: Communication unit; 22: Input unit; 23: Output unit; 24: Control unit; 100: Information processing device; 110: Communication unit; 120: Storage unit; 121: User information storage unit; 122: Advertisement provision condition storage unit; 130: Control unit; 131: Acquisition unit; 132: Estimation unit; 133: Determination unit; 134: Provision unit; 141: Receiving unit; 142: Sending unit; 241: Receiving unit; 242: Sending unit; N: Network.

Claims

1. An information processing device, characterized in that have: an acquisition unit that acquires information input for managing the user's physical and mental state associated with menstruation; and A determination unit determines a method of providing the advertisement based on the information acquired by the acquisition unit.

2. The information processing device according to claim 1, wherein The determination unit determines the content of the advertisement based on the physical and mental state of the user.

3. The information processing device according to claim 1, wherein The determination unit determines a timing for providing the advertisement based on the physical and mental state of the user.

4. The information processing device according to claim 1, wherein The determination unit determines whether to provide the advertisement based on the physical and mental state of the user.

5. The information processing device according to claim 1, wherein The determination unit determines a method of providing the advertisement based on the user's physical and mental state estimated based on information related to the user's menstruation.

6. The information processing device according to claim 1, wherein The determination unit determines a method of providing the advertisement based on information indicating at least one of a physical state, a psychological state, and a physiological state of the user that changes with the user's menstruation.

7. The information processing device according to claim 1, wherein The determination unit determines a method for providing the advertisement by learning based on information on the user's active behavior with respect to the advertisement.

8. The information processing device according to claim 7, wherein: The determination unit determines the advertisement provision method by performing learning so that the advertisement having content similar to that of the advertisement is provided when the user takes an affirmative action in response to the advertisement.

9. The information processing device according to claim 7, wherein: The determination unit determines the advertisement provision method by performing learning so that, when the user takes a negative action regarding the advertisement, the advertisement having content that is completely opposite to the content of the advertisement is provided.

10. The information processing device according to claim 1, wherein The determination unit determines a method of providing the advertisement based on the biometric information detected by a device capable of detecting biometric information.

11. An information processing method is an information processing method executed by a computer, characterized in that the information processing method comprises the following steps: an acquisition step of acquiring information input for managing the user's physical and mental state associated with menstruation; and The determining step determines a method of providing the advertisement based on the information acquired in the acquiring step.

12. An information processing program, characterized in that Causes the computer to perform the following process: The acquisition process is to obtain information input for the purpose of managing the user's physical and mental state associated with menstruation; as well as The determination process determines the advertisement provision method based on the information obtained through the acquisition process.

13. An information processing system, characterized in that: Includes the following devices: An information processing device that determines a method for providing advertisements based on information input for managing a user's physical and mental state associated with menstruation; as well as A display device displays information provided from the information processing device.

Images