Target content interaction method and device, equipment, storage medium and program product

Abstract

The invention discloses a target content interaction method and device, equipment, a storage medium and a program product, and relates to the technical field of computers, the method comprises the steps that a display page of media content is displayed, and the display page comprises a first control; in response to a trigger operation for the first control, displaying a first interactive interface, the first interactive interface comprising a first object identifier of a first object, the first object being an object having an association relationship with a current user, the first object identifier of the first object being presented in the first interactive interface based on execution of a first operation on the media content; first content associated with the first operation executed by the first object is displayed on the first interaction interface; and presenting the interaction content associated with the first content based on a second operation on the first interaction interface. By implementing the technical scheme disclosed by the invention, the expression of the current user for the media content is enriched, and the expression interaction experience for the media content is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular to a method, apparatus, device, storage medium, and program product for interacting with target content. Background Art

[0002] With the development of social applications, more and more users are browsing multimedia content through social applications. Users can recommend, collect, or like the multimedia content they browse, and their connected friends can also recommend, collect, or like the multimedia content they are interested in. As a result, the connection between media content published in social applications is relatively common. However, currently, the limited ability to operate on media content makes it difficult to achieve rich expressive interactions. Summary of the Invention

[0003] In view of this, the present disclosure provides a method, apparatus, device, storage medium, and program product for interacting with target content to enhance the interactive experience with media content.

[0004] In a first aspect, the present disclosure provides an interactive method for target content, including: displaying a display page for media content, the display page including a first control; displaying a first interactive interface in response to a trigger operation on the first control, the first interactive interface including a first object identifier of a first object, the first object being an object associated with a current user, the first object identifier of the first object being presented on the first interactive interface based on a first operation performed on the media content; presenting first content associated with the first operation performed on the first object on the first interactive interface; and presenting interactive content associated with the first content based on a second operation on the first interactive interface.

[0005] In a second aspect, the present disclosure provides an interactive device for target content, including: a playback page display module, used to display a display page of media content, the display page including a first control; an interaction page display module, used to display a first interaction interface in response to a trigger operation on the first control, and the recommended interaction page includes a first object identifier of a first object, the first object is an object that has an association relationship with the current user, and the first object identifier of the first object is presented on the first interaction interface based on a first operation performed on the media content; an associated content display module, used to present, on the first interaction interface, first content associated with the first object performing the first operation; and an interactive content display module, used to present interactive content associated with the first content based on a second operation on the first interaction interface.

[0006] In a third aspect, the present disclosure provides an electronic device comprising: a memory and a processor, the memory and the processor being communicatively connected to each other, the memory storing computer instructions, and the processor executing the computer instructions to execute the interactive method of the target content of the above-mentioned first aspect or any corresponding embodiment thereof.

[0007] In a fourth aspect, the present disclosure provides a computer-readable storage medium having computer instructions stored thereon, the computer instructions being used to enable a computer to execute the target content interaction method of the first aspect or any corresponding embodiment thereof.

[0008] In a fifth aspect, the present disclosure provides a computer program product, comprising computer instructions for causing a computer to execute the target content interactive method of the first aspect or any corresponding embodiment thereof.

[0009] The target content interaction method, apparatus, device, storage medium, and program product provided by the embodiments of the present disclosure support displaying a first object identifier in the first control and first content generated by the first object performing a first operation on the first interactive page after the current user triggers the first control of the display page to enter the first interactive page, so that the current user can operate on the first interactive page and display interactive content associated with the first content. Thus, the interactive content enriches the current user's expression of media content and enhances the interactive experience of expressing media content. BRIEF DESCRIPTION OF THE DRAWINGS

[0010] In order to more clearly illustrate the specific embodiments of the present disclosure or the technical solutions in the related technologies, the following briefly introduces the drawings required for use in the specific embodiments or related technical descriptions. Obviously, the drawings described below are some embodiments of the present disclosure. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

[0011] Figure 1 is a schematic diagram of an application scenario according to an embodiment of the present disclosure;

[0012] Figure 2 is a flowchart of a target content interaction method according to an embodiment of the present disclosure;

[0013] Figure 3 is a schematic diagram of a first control on a display page according to an embodiment of the present disclosure;

[0014] Figure 4 is a schematic diagram of a first interactive page according to an embodiment of the present disclosure;

[0015] Figure 5 is a schematic diagram of a second interactive page according to an embodiment of the present disclosure;

[0016] Figure 6 is a schematic diagram of another second interactive page according to an embodiment of the present disclosure;

[0017] Figure 7 is a schematic diagram of another second interactive page according to an embodiment of the present disclosure;

[0018] Figure 8 is a schematic diagram of yet another second interactive page according to an embodiment of the present disclosure;

[0019] Figure 9 is a schematic diagram of another first interactive page according to an embodiment of the present disclosure;

[0020] Figure 10 is a schematic diagram of canceling a first operation according to an embodiment of the present disclosure;

[0021] Figure 11 is a schematic diagram of generating second content according to an embodiment of the present disclosure;

[0022] Figure 12 is a schematic diagram showing interactive messages according to an embodiment of the present disclosure;

[0023] Figure 13 is a schematic diagram of positioning of interactive messages in a third interactive page according to an embodiment of the present disclosure;

[0024] Figure 14 is a schematic diagram of a first control of another display page according to an embodiment of the present disclosure;

[0025] Figure 15 is a schematic diagram of a first operation follow-up trigger according to an embodiment of the present disclosure;

[0026] Figure 16 is a structural block diagram of a target content interaction device according to an embodiment of the present disclosure;

[0027] Figure 17 Schematic diagram of the hardware structure of an electronic device according to an embodiment of the present disclosure. DETAILED DESCRIPTION

[0028] To make the purpose, technical solutions, and advantages of the embodiments of the present disclosure more clear, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are part of the embodiments of the present disclosure, not all of the embodiments. Based on the embodiments of the present disclosure, all other embodiments obtained by those skilled in the art without making creative efforts shall fall within the scope of protection of the present disclosure.

[0029] It is understandable that before using the technical solutions disclosed in the various embodiments of this disclosure, the type, scope of use, usage scenarios, etc. of the personal information involved in this disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0030] For example, in response to a user's active request, a prompt message is sent to the user to clearly inform the user that the operation requested will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the electronic device, application, server, storage medium, or other software or hardware that performs the operations of the disclosed technical solution based on the prompt message.

[0031] As an optional but non-limiting implementation, in response to receiving a user's active request, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. Furthermore, the pop-up window may also contain a selection control for the user to select "agree" or "disagree" to provide personal information to the electronic device.

[0032] It is understandable that the above notification and user authorization process are merely illustrative and do not limit the implementation of the present disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0033] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) must comply with the requirements of relevant laws, regulations and relevant provisions.

[0034] Linked actions on media content published in social applications are common. Users can recommend, bookmark, or like multimedia content they find interesting within social applications, and their connected friends can also recommend, bookmark, or like multimedia content they are interested in. However, currently, these actions are limited to simple recommendations, bookmarks, or likes, making it difficult to achieve rich interactive interactions.

[0035] Based on this, the technical solution disclosed in the present invention supports the current user to enter the second interactive page from the first interactive page after the current user enters the first interactive page, so as to interact with the expression content of the media content in the second interactive page, so as to carry out rich interaction with the media content and enhance the expression and interaction experience of the media content.

[0036] As an optional application scenario of the embodiment of the present disclosure, Figure 1As shown, the optional application scenario includes an operating user 10 and an electronic device 20. A social application 30 is deployed in the electronic device 20. The operating user 10 can perform operations such as recommending, collecting or liking social media content through the interactive page provided by the social application 30, and generate corresponding expression information in the process of performing operations such as recommending, collecting or liking. The expression information supports other operating users to participate in the interaction to generate corresponding interactive content.

[0037] Among them, the electronic device 20 represents a device with computing resources or computing capabilities, and can be a device with computing capabilities. For example, the electronic device can be provided with a processor and memory, etc., and can also be equipped with a dedicated accelerator (such as a graphics processing unit (GPU)). In addition, the electronic device can store and maintain data. Examples of electronic devices 102 may include supercomputers, personal computers, laptop computers, vehicle-mounted computing devices, mobile devices (such as smart phones, tablet computers, etc.) or a combination of any one or more of the above devices. It should be understood that the electronic devices described herein are exemplary and non-restrictive, and for example, other different types of electronic devices may also be used.

[0038] According to an embodiment of the present disclosure, an embodiment of an interactive method for target content is provided. It should be noted that the steps shown in the flowchart of the accompanying drawings can be executed in a computer system such as a set of computer-executable instructions, and although a logical order is shown in the flowchart, in some cases, the steps shown or described can be executed in an order different from that shown here.

[0039] In this embodiment, a method for interacting with target content is provided, which can be used in electronic devices such as mobile phones, tablet computers, and computers. Figure 2 is a flow chart of a target content interaction method according to an embodiment of the present disclosure, such as Figure 2 As shown, the process includes the following steps:

[0040] Step S201: displaying a display page for media content, wherein the display page includes a first control.

[0041] The media content is audio and video content published in a social application; the display page is a page for playing the media content; and the first control is used to display the expression information generated by the viewing user for the media content and the user ID of the viewing user.

[0042] Specifically, when the current user opens a social application to browse media content, the user enters the display page of the media content. If the media content currently played on the display page has been recommended by other viewing users, the first control 101 will be displayed on the display page, such as Figure 3 shown.

[0043] Step S202: In response to a triggering operation on the first control, display a first interactive interface.

[0044] The first interactive interface includes a first object identifier of a first object, where the first object is an object associated with the current user, and the first object identifier of the first object is presented on the first interactive interface based on a first operation performed on the media content.

[0045] The first operation is an operation performed by the viewing user on the media content, such as a recommendation, favorite, or like, which is not specifically limited here. The first object is the viewing user who performed the first operation on the media content, and the first interactive interface can display the first identifier of the first object. The current user can view the first object identifier of the first object with which they have an association in the first interactive interface, where the association can include the current user following the first object, the current user and the first object following each other, or the current user being a friend of the first object.

[0046] When the current user is watching the media content, he can click on the first control in the display page. Accordingly, the display page can respond to the current user's triggering operation on the first control and pull up the first interactive interface 102 in the display page of the media content for display. At the same time, the first object identifiers 103 in the first control are displayed in the first interactive interface 102, such as Figure 4 shown.

[0047] Step S203: presenting, on the first interactive interface, first content associated with the first object performing the first operation.

[0048] The first content is the first subject's expression of the media content, generated based on the first subject performing the first operation. Taking the recommendation operation as an example, the first content can be generated based on the first subject's interest in the layout of the media content; the first content can also be generated based on the first subject's interest in the content of the media content; or the first content can be generated based on inspiration from viewing the media content.

[0049] As described above, after the first interactive interface is pulled up in the display page, each first object identifier in the first control can be displayed in the first interactive interface, and at the same time, the first content 104 generated by the first object performing the first operation is presented at the preset position of each first object identifier. Figure 4 As shown, if the first object identifier has associated first content, the first content is presented in the form of a bubble above the first object identifier, and the corresponding object attribute information (such as nickname, remark name, etc.) is displayed below the first object identifier; if the first object identifier does not have associated first content, the object attribute information (such as nickname, remark name, etc.) of the first object identifier is displayed below the first object identifier.

[0050] Step S204: Based on the second operation on the first interactive interface, present interactive content associated with the first content.

[0051] The second operation is an interactive operation performed by the current user on the first interactive interface for the first content, such as a click operation; the interactive content is the reply content generated by the interactive reply to the first content. Figure 5 As shown, the current user can click on the first content in the first interactive interface. Accordingly, the first interactive interface can respond to the current user's click operation and display the interactive content associated with the first content. If there is no interactive content associated with the first content, a prompt icon indicating that there is no interactive content is displayed, such as Figure 6 "No content yet, please post a reply to participate in the discussion"; Figure 7 As shown, the current user can click the first object identifier in the first interactive interface. Correspondingly, the first interactive interface can respond to the current user's click operation and display the default content generated by the first object performing the first operation (such as "recommended media content"). The interactive content associated with the default content is the interactive content associated with the first content. If there is currently no interactive content associated with the default content, a prompt icon indicating that there is no interactive content is displayed, such as Figure 8 It shows "No content yet, please post a reply to participate in the discussion."

[0052] The target content interaction method provided in this embodiment supports displaying the first object identifier in the first control and the first content generated by the first object performing the first operation on the first interactive page after the current user triggers the first control of the display page to enter the first interactive page, so that the current user can operate on the first interactive page and display the interactive content associated with the first content. As a result, the interactive content enriches the current user's expression of media content, improves the interactive experience of expressing media content, and is conducive to better dissemination of media content. At the same time, by presenting the interactive content associated with the first content, it ensures that users associated with the first object can have a clear understanding of it, reducing the trouble of being misunderstood.

[0053] In some optional implementations, the above step S204 may include:

[0054] Step a1: In response to a first triggering operation on a first object associated with a first interaction interface, display a second interaction interface associated with the first object.

[0055] Step a2: presenting the first content and / or the second user's interactive content on the first content on the second interactive interface.

[0056] As described above, a first object identifier and its corresponding first content are presented in the first interactive interface, and both the first object identifier and the first content are associated with the first object. Specifically, the first trigger operation for the first object associated with the first interactive interface may include a trigger operation for the first object identifier or a trigger operation for the first content. That is, the current user can perform a trigger operation for the first object identifier of the first object, or can perform a trigger operation for the first content of the first object.

[0057] The second interaction interface 105 is used for the current user to interact with the first content associated with the first object, and to browse interactive content associated with the first content.

[0058] Specifically, if Figure 4 and Figure 6 As shown, the current user performs a trigger operation on the first object identifier in the first interactive interface. Accordingly, the first interactive interface can respond to the first trigger operation of the current user, determine the first object identifier triggered by the first trigger operation, switch from the first interactive interface to the second interactive page, and display the first content associated with the first object identifier triggered by the current user in the first interactive interface.

[0059] The second user is another user who interacts with the first content. The second user may be all the interactive users who participate in the interaction with the first content; or may be a user who has an associated relationship with the current user.

[0060] Specifically, if Figure 4 and Figure 5 As shown, the first interactive interface can respond to the first trigger operation of the current user on the first content, switch from the first interactive interface to the second interactive page associated with the first object identifier, and display the interactive content of the second user on the first content in the first interactive interface.

[0061] The target content interaction method provided in this embodiment supports the current user to switch from the first interaction page to the second interaction page to present the first content and / or interactive content, so that the current user can have a clear understanding of the first object and the second user.

[0062] In some optional embodiments, the second interactive interface 105 includes a first interactive content display area 1051 and a second interactive content display area 1052, wherein the first interactive content display area 1051 is used to present the first content; the second interactive content display area 1052 is used to present interactive content associated with the first content, and the first interactive content display area 1051 is set above the second interactive content display area 1052.

[0063] Accordingly, the first content and / or the second user's interactive content for the first content are presented on the second interactive interface, including: displaying the first content in the first interactive content display area, and / or displaying multi-level interactive content for the first content in the second interactive content display area.

[0064] When switching from the first interactive interface to the second interactive interface, the first content generated by the first object performing the first operation on the media content is displayed in the first interactive content display area, such as Figure 5 Shown and Figure 6 If there is interactive content generated by a second user for the first content, the multi-level interactive content for the first content will be displayed in the second interactive content display area, as shown. Figure 5 If there is no interactive content generated by the second user for the first content, a prompt message indicating that there is no interactive content is displayed in the second interactive content display area, such as Figure 6 shown.

[0065] Specifically, multi-level interactive content is generated by responding to the first content at different levels. This multi-level interactive content can include first-level responses and second-level responses. First-level responses are generated directly in response to the first content interaction; second-level responses are generated based on the first-level responses. The current user clicks the close control 107 in the second interactive interface to return to the first interactive interface.

[0066] The target content interaction method provided in this embodiment facilitates the segmentation of the first content and the multi-level interactive content corresponding to the first content by displaying the first content and the multi-level interactive content corresponding to the first content in different interactive content display areas, so that the current user can clearly know the content published by the first object and the interactive content of other users.

[0067] In some optional implementations, the method further includes: generating target interactive content for the first content in response to an interactive operation for the first content.

[0068] The interactive operation for the first content is an operation in which the current user directly replies to the first content, so as to interact with the first content and obtain the target interactive content generated by the current user for the first content, that is, Figure 5 The first-level response 1053 is shown.

[0069] In some optional implementations, the above method further includes: generating target interactive content for any level of interactive content in response to an interactive operation for any level of interactive content.

[0070] The interactive operation for any first-level interactive content is the reply operation performed by the current user on the first-level reply content or the second-level reply content, so as to enable the current user to interact with the reply content at all levels and obtain the target interactive content generated by the current user for any first-level interactive content. For example, executing the reply operation for the first-level reply content generates the target interactive content for the first-level reply content, such as Figure 5 The secondary reply 1054 shown executes a reply operation for the secondary reply content to generate target interactive content for the secondary reply content.

[0071] The target content interaction method provided in this embodiment supports interaction with the first content and any level of interactive content, thereby enriching the expression and interactive experience of media content.

[0072] In some optional implementations, the interactive content of the first content is presented on the second interactive interface based on its association with the current user.

[0073] As described above, the interactive content of the first content is generated by the second user interacting with the first content. The current user can view the first content and the interactive content of the first content in the second interactive interface. When the current user enters the second interactive interface to view the interactive content of the first content, the relationship between the current user and the second user can be detected. For interactive content generated by the second user with whom the current user has no relationship, the current user does not have the right to view it, and the content will not be displayed in the second interactive interface, thus ensuring the display security of the interactive content.

[0074] In some optional embodiments, the above method further includes:

[0075] Step b1: In response to the association between the second user and the current user, an interaction identification group is displayed in the first interaction interface. The interaction identification group includes a first object identification and at least one second object identification. The second object identification is the object identification of an object that interacts with the first object.

[0076] Step b2: displaying interactive information of the first content at a preset position of the interactive identification group.

[0077] The interaction identification group 108 is composed of the object identifications of multiple objects participating in the first content interaction. The interaction identification group includes the first object identification and one or more second object identifications participating in the first content interaction of the first object, such as Figure 9 If the current user joins the interaction of the first content through the second interaction interface, the object identifier of the current user is updated to the interaction identifier group 108 when returning from the second interaction interface to the first interaction interface.

[0078] The interactive information is the interactive information generated by the interaction with the first content, such as M interactive contents, XX participated in the interaction, etc. The preset position of the interactive identification group is the preset interactive information display position, such as Figure 9 As shown, the interactive information is displayed below the interactive identification group 108.

[0079] The target content interaction method provided in this embodiment supports displaying an interaction identification group and interaction information on a first interaction page so that the current user can intuitively understand the first content that is being discussed most frequently.

[0080] In some optional implementations, the above method further includes: displaying a status identifier at a preset position of the first object identifier, where the status identifier is used to represent an online status of the first object.

[0081] The preset position of the first object identifier is a pre-set display position of the status identifier, such as being embedded in the lower right corner of the first object identifier, embedded in the lower left corner of the first object identifier, etc. In a specific example, the status identifiers may be displayed in different colors to represent the online state or the offline state. For example, a green status identifier indicates that the first object is online, while a gray status identifier indicates that the first object is offline.

[0082] like Figure 4 and Figure 9 As shown, a status indicator is displayed in the lower right corner of the first object identifier, which characterizes the current online status of the first object. The status indicator can also indicate that the first object identifier can support triggering to guide the current user to trigger the first object identifier to enter the second interactive interface.

[0083] In some optional implementations, the above method further includes: displaying a first total amount of operations on the media content on the first interactive interface.

[0084] The total number of first operations is the number of users who have performed the first operation on the media content. Figure 4 and Figure 9 As shown, the total number of first operations on the media content is displayed at the top of the first interactive interface, such as "X objects have performed the first operation." Taking the recommendation operation as an example, the total number of first operations is the total number of users who have recommended the media content. The top of the first interactive interface can display "X people recommended it."

[0085] The target content interaction method provided in this embodiment supports displaying the total amount of first operations on media content, so as to intuitively understand the expression amount of the currently browsed media content.

[0086] In some optional implementations, a first operation control or a first operation cancel control is displayed on the first interactive interface, the first operation control is used for the current user to perform the first operation, and the first operation cancel control is used for the current user to cancel the first operation.

[0087] like Figure 4 As shown, if the current user enters the first interactive interface by triggering the first control, the first operation control 109 is displayed in the first interactive interface, so that the current user performs a first operation on the media content by triggering the first operation control 109, such as recommending the media content.

[0088] like Figure 9 and Figure 10 As shown, if the user ID of the current user is in the first interactive interface, when the current user enters the first interactive page, a first operation cancel control 110 is displayed in the second interactive interface, allowing the current user to cancel the first operation performed on the media content, such as canceling the recommendation of the media content, by triggering the first operation cancel control 110. When canceling the first operation, a corresponding cancellation confirmation message is provided to prevent the user from operating it incorrectly.

[0089] The target content interaction method provided in this embodiment supports executing a first operation on media content or canceling the first operation, thereby realizing flexible operations on media content.

[0090] In some optional implementations, the above method further includes: after displaying the user identification of the current user on the first interactive interface, changing the first operation control in the first interactive interface to a first operation cancel control.

[0091] When the current user triggers the first operation control 109, the first interactive interface can respond to the current user's triggering operation on the first operation control 109, enable the current user to perform the first operation on the media content, and add the user ID of the current user to the first interactive interface. At the same time, the first operation control 109 in the first interactive interface is changed to a first operation cancel control 110.

[0092] The target content interaction method provided in this embodiment supports flexible change from a first operation control to a first operation cancel control, thereby improving the operation experience.

[0093] In some optional embodiments, the above method further includes:

[0094] Step c1: In response to a trigger operation on a first operation control, the user identification of the current user is displayed in the first interactive interface, and a content editing area corresponding to the current user is displayed in the first interactive interface.

[0095] Step c2: generating second content for the media content of the current user in response to the editing operation generated in the content editing area.

[0096] As described above, after the current user triggers the first operation control 109, the user ID of the current user is added to the first interactive interface, and the content editing area 111 is displayed at the position of the user ID of the current user. The content editing area 111 can be displayed in the form of a bubble, such as Figure 11 shown.

[0097] The content editing area 111 supports the current user expressing an interest in a portion of the media content to generate second content generated by the current user performing a first operation on the media content. Accordingly, the content editing area 111 in the first interactive interface can respond to the current user's editing operation and generate second content corresponding to the editing operation in the content editing area 111.

[0098] Specifically, the content editing area 111 can be set above the user logo, and the user logo is displayed in the center of the content editing area 111. Before editing the second content, the content editing area 111 can display input prompt information, such as "Say something". When editing the second content in the content editing area 111, the content editing interface is pulled up, and the content editing interface is provided with editing components, such as Figure 11 As shown, the current user generates the second content through the editing component.

[0099] It should be noted that a character limit can be set for the number of characters in the second content. When the number of characters in the second content exceeds the character limit, an overlimit prompt message will be displayed on the content editing interface and no character content can be generated in the content editing area, such as "The character limit has been reached."

[0100] After completing the editing of the second content, click the content editing area 111 in the form of a bubble to pull up the second interactive interface for viewing the second content; click the close control of the content editing interface to return to the first interactive interface.

[0101] The target content interaction method provided in this embodiment supports the current user to generate second content after performing a first operation on media content, allowing the current user to participate in the interaction with the first content, thereby realizing the interaction between the current user and the first content.

[0102] In some optional embodiments, the above method further includes:

[0103] Step d1: display at least one interactive message for the second content.

[0104] Step d2, in response to a triggering operation on any interactive message, display a third interactive interface associated with the current user, and jump to the position of the target interactive information triggered by the current user in the third interactive interface.

[0105] The interactive message is information generated by the interaction of the current user's associated users with respect to the second content. The interactive message may be a like message or a reply message, such as Figure 12 If the associated users of the current user interact with the second content, the interactive message associated with the second content will be displayed in the information display interface 112 .

[0106] The current user can trigger the interactive message, and the information display interface 112 can respond to the current user's triggering operation on any interactive message, switch from the information display interface 112 to the third interactive interface 113, and directly jump to the position of the target interactive message triggered by the current user in the third interactive interface 113, such as Figure 13 The third interactive interface 113 is used to display the second content generated by the current user performing the first operation.

[0107] The target content interaction method provided in this embodiment supports directly jumping to the location of the target interactive message in the third interactive page, reducing message search time and improving message viewing efficiency.

[0108] In some optional embodiments, the above method further includes at least one of the following:

[0109] Step e1 : in response to the current user performing a first operation on the media content and generating second content for the media content, displaying the user identifier of the current user and at least a portion of the second content in a first control on the presentation page.

[0110] As described above, the current user can perform a first operation on the media content and generate corresponding second content. Then, after returning to the display page of the media content, the user identification of the current user and all or part of the second content can be displayed in the first control of the display page.

[0111] The first control is set with a character display upper limit. If the number of characters of the second content exceeds the character display upper limit, the user identifier and part of the second content are displayed in the first control; if the number of characters of the second content does not exceed the character display upper limit, the user identifier and all of the second content are displayed in the first control.

[0112] Step e2: in response to the first object performing a first operation on the media content, displaying a first object identifier of the first object and at least a portion of first content generated by the first object on the media content in a first control on the presentation page.

[0113] As described above, the current user can perform a first operation on the media content. If the current user does not generate corresponding second content for the media content, then after returning to the display page of the media content, the first object identifier of the first object and all or part of the first content can be displayed in the first control of the display page.

[0114] like Figure 14 As shown, the first control is set with a character display upper limit. If the number of characters of the first content exceeds the character display upper limit, the first object identifier of the first object and part of the first content are displayed in the first control; if the number of characters of the first content does not exceed the character display upper limit, the first object identifier of the first object and all of the first content are displayed in the first control.

[0115] The target content interaction method provided in this embodiment supports displaying corresponding label content in the first control based on whether the current user performs the first operation and whether the second content is generated, thereby realizing flexible changes in the label content.

[0116] In some optional implementations, displaying a first object identifier of a first object and first content generated by the first object for media content in a first control of a presentation page includes:

[0117] Step f1: obtaining a target object that meets a preset condition from a plurality of first objects.

[0118] Step f2: Displaying a first object identifier of the target object and first content corresponding to the target object in the first control.

[0119] The preset condition is a pre-set object screening condition, such as screening objects according to the correlation between the first object and the current user. Specifically, if there are multiple first objects that perform the first operation on the media content, and at least one of the multiple first objects has published the first content. At this time, the multiple first objects are screened according to the preset condition, and a target object with a high correlation and having published the first content is determined from the multiple first objects, and the first object identifier of the target object and at least part of the first content published by the target object are displayed in the first control, such as Figure 14 shown.

[0120] The target content interaction method provided in this embodiment achieves simplification of label content by screening target objects that meet preset conditions to display the first object identifier of the target object and the first content corresponding to the target object in the first control.

[0121] In some optional implementations, the method further includes: in response to the current user performing a first operation on the media content and not generating second content for the media content, displaying the editing control and / or the number of the first operation at a preset position of the first control.

[0122] As described above, the current user can perform the first operation on the media content and generate the corresponding second content, or can only perform the first operation on the media content. Specifically, if the current user only performs the first operation on the media content but does not generate the corresponding second content for the media content, then the editing control 114 is displayed at a preset position of the first control on the display page (e.g., behind the first control) to allow the current user to edit the second content through the editing control 114.

[0123] The number of first operations can also be displayed in the first control of the display page. The number of first operations is the total number of users who have performed the first operation. Taking the recommended operation as an example, the recommended number can be displayed in the first control, such as Figure 15 As shown in “Recommended by XXX and N other people”.

[0124] The target content interaction method provided in this embodiment supports displaying an editing control at a preset position of the first control, allowing the current user to directly access the content editing interface of the second content from the displayed page, avoiding frequent page switching. It also supports displaying the number of first operations at a preset position of the first control, facilitating an intuitive understanding of the number of operations generated on the media content.

[0125] In some optional embodiments, the above method further includes:

[0126] Step g1: In response to a trigger operation on the editing control, display the content editing interface.

[0127] Step g2: generating second content in response to an editing operation generated in the content editing interface, and displaying the second content in the first control.

[0128] The current user can trigger the editing control 114 to pull up the content editing interface. Accordingly, the editing control 114 can respond to the current user's triggering operation, switch from the media content display page to the content editing interface, and present the content editing area corresponding to the current user in the content editing interface. The current user can then perform editing operations in the content editing area in the content editing interface to generate corresponding second content.

[0129] Then, when returning to the first interactive interface from the content editing interface, the user identifier of the current user and at least a portion of the second content are displayed in the first control.

[0130] The target content interaction method provided in this embodiment supports editing of the second content in the content editing interface, so that the second content edited by the current user is echoed to the first control, so that the current user can intuitively understand the operation information of the media content.

[0131] In some optional embodiments, the above method further includes:

[0132] Step h1: If the current user does not perform the first operation on the media content, display the first operation control at a preset position of the first control.

[0133] Step h2: in response to a triggering operation on the first operating control, updating the first control.

[0134] If the current user has not performed the first operation on the currently played media content, and a user associated with the current user has performed the first operation on the currently played media content, the first object identifiers of multiple first objects that have performed the first operation can be displayed in the first control, and the first operation control can be displayed at a preset position of the first control (such as the right side of the first control), such as Figure 15 shown.

[0135] The current user can trigger the first operation control to implement the first operation follow-up. Accordingly, the first operation control can respond to the current user's triggering operation, update the current user's user ID to the first control, and update the first operation control located at the preset position of the first control to the editing control, such as Figure 15 shown.

[0136] The target content interaction method provided in this embodiment supports displaying a first operation control at a preset position of the first control, allowing the current user to directly perform the first operation on the media content on the display page, avoiding switching from the display page to the first interaction page. Furthermore, the first control is updated based on the triggering result of the current user triggering the first operation control, allowing the current user to intuitively understand the operation information on the media content.

[0137] The interactive method for the target content described above is described using a recommendation operation as a specific application example of the embodiments of the present disclosure. Specifically, while the current user is browsing media content, if they find media content that they are interested in, they can recommend the media content and generate recommended content for the media content. When the current user's friends browse the same media content, the current user's user ID and the recommended content posted by the current user can be displayed in the label of the media content display interface.

[0138] If the media content recommended by the current user has also been recommended by their friends, when the current user plays the media content, the friend's profile picture and the friend's recommendation for the media content will be displayed in the tab on the media content display page. At the same time, the current user can click the tab on the display page to enter the recommendation page, which displays the user's profile picture and the corresponding recommendation content for all recommended media content.

[0139] When the current user clicks on any user avatar or the recommended content corresponding to any user avatar, the user enters the reply page of the recommended content. The current user can interact with the recommended content on the reply page and generate corresponding mutual content.

[0140] This embodiment also provides a target content interactive device, which is used to implement the above-mentioned embodiments and preferred implementations. Details already described will not be repeated here. As used below, the term "module" may refer to a combination of software and / or hardware that implements a predetermined function. Although the devices described in the following embodiments are preferably implemented in software, implementation using hardware, or a combination of software and hardware, is also possible and contemplated.

[0141] This embodiment provides an interactive device for target content, such as Figure 16 As shown, including:

[0142] The play page display module 501 is used to display a display page of media content, where the display page includes a first control.

[0143] The interactive page display module 502 is used to display a first interactive interface in response to a trigger operation on the first control. The recommended interactive page includes a first object identifier of a first object, where the first object is an object associated with the current user, and the first object identifier of the first object is presented on the first interactive interface based on a first operation performed on the media content.

[0144] The associated content display module 503 is configured to present, on the first interactive interface, first content associated with the first object performing the first operation.

[0145] The interactive content display module 504 is configured to present interactive content associated with the first content based on the second operation on the first interactive interface.

[0146] In some optional implementations, the interactive content display module 504 includes:

[0147] The second interaction interface display unit is configured to display a second interaction interface associated with the first object identifier in response to a first triggering operation on the first object identifier associated with the first interaction interface.

[0148] The interactive content presentation unit is configured to present the first content and / or the second user's interactive content with respect to the first content on the second interactive interface.

[0149] In some optional implementations, the first trigger operation on the first object associated with the first interactive interface includes a trigger operation on the first object identifier or a trigger operation on the first content.

[0150] In some optional embodiments, the second interactive interface includes a first interactive content display area and a second interactive content display area, and the interactive content presentation unit is specifically used to display the first content in the first interactive content display area, and / or to display multi-level interactive content for the first content in the second interactive content display area.

[0151] In some optional embodiments, the above device further includes:

[0152] The first interactive module is configured to generate target interactive content for the first content in response to an interactive operation for the first content.

[0153] The second interactive module is configured to generate target interactive content for any first-level interactive content in response to an interactive operation for any first-level interactive content.

[0154] In some optional implementations, the interactive content of the first content is presented on the second interactive interface based on its association with the current user.

[0155] In some optional embodiments, the above device further includes:

[0156] An interactive identification group display module is used to display an interactive identification group in the first interactive interface in response to the second user having an association relationship with the current user. The interactive identification group includes a first object identification and at least one second object identification, and the second object identification is the object identification of an object that interacts with the first object.

[0157] The interactive information display module is used to display the interactive information of the first content at a preset position of the interactive identification group.

[0158] In some optional embodiments, the above device further includes:

[0159] The status identifier display module is used to display the status identifier at a preset position of the first object identifier, where the status identifier is used to represent the online status of the first object.

[0160] In some optional embodiments, the above device further includes:

[0161] The operation amount display module is used to display the first total amount of operations on the media content on the first interactive interface.

[0162] In some optional implementations, a first operation control or a first operation cancel control is displayed on the first interactive interface, the first operation control is used for the current user to perform the first operation, and the first operation cancel control is used for the current user to cancel the first operation.

[0163] In some optional embodiments, the above device further includes:

[0164] The operation control changing module is used to change the first operation control in the first interactive interface to a first operation cancel control after the user identification of the current user is displayed on the first interactive interface.

[0165] In some optional embodiments, the above device further includes:

[0166] The content editing area display module is used to display the user identification of the current user in the first interactive interface in response to the trigger operation on the first operation control, and display the content editing area corresponding to the current user in the first interactive interface.

[0167] The second content generating module is configured to generate second content for the media content of the current user in response to an editing operation generated in the content editing area.

[0168] In some optional embodiments, the above device further includes:

[0169] The interactive message display module is used to display at least one interactive message for the second content.

[0170] The jump module is used to display the third interactive interface associated with the current user in response to the triggering operation of any interactive message, and jump to the position of the target interactive message triggered by the current user in the third interactive interface.

[0171] In some optional embodiments, the above device further includes:

[0172] The first display module is configured to display a user identifier of the current user and at least a portion of the second content in a first control of a presentation page in response to the current user performing a first operation on the media content and generating second content for the media content.

[0173] The second display module is configured to display, in response to the first object performing a first operation on the media content, a first object identifier of the first object and at least a portion of first content generated by the first object on the media content in a first control on the presentation page.

[0174] In some optional embodiments, the second display module includes:

[0175] The object screening unit is configured to obtain a target object that meets a preset condition from a plurality of first objects.

[0176] The content display unit is configured to display a first object identifier of a target object and first content corresponding to the target object in a first control.

[0177] In some optional embodiments, the above device further includes:

[0178] The third display module is configured to display the number of the editing control and / or the first operation at a preset position of the first control in response to the current user performing the first operation on the media content and not generating the second content for the media content.

[0179] In some optional embodiments, the above device further includes:

[0180] The editing interface display module is used to display the content editing interface in response to a trigger operation on the editing control.

[0181] The fourth display module is configured to generate second content in response to an editing operation generated in the content editing interface, and display the second content in the first control.

[0182] In some optional embodiments, the above device further includes:

[0183] The fifth display module is configured to display the first operation control at a preset position of the first control if the current user does not perform the first operation on the media content.

[0184] The label updating module is configured to update the first control in response to a triggering operation on the first operation control.

[0185] The target content interaction device provided by the embodiment of the present disclosure can execute the target content interaction method provided by any embodiment of the present disclosure, and has the functional modules and beneficial effects corresponding to the execution method. After the current user triggers the first control of the display page to enter the first interactive page, it supports displaying the first object identifier in the first control and the first content generated by the first object performing the first operation on the first interactive page, so that the current user can operate on the first interactive page and display the interactive content associated with the first content. Thus, the current user's expression of media content is enriched through interactive content, and the interactive experience of expression of media content is improved, which is conducive to better dissemination of media content. At the same time, by presenting the interactive content associated with the first content, it is ensured that the user associated with the first object can have a clear understanding of it, reducing the trouble of being misunderstood.

[0186] The further functional description of each of the above modules and units is the same as that of the above corresponding embodiments and will not be repeated here.

[0187] Figure 17 A schematic structural diagram of an electronic device provided in an embodiment of the present disclosure.

[0188] The following specific reference Figure 17 , which shows a schematic diagram of the structure of an electronic device suitable for implementing the embodiments of the present disclosure. The electronic device may include a processor (e.g., a central processing unit, a graphics processing unit, etc.) 601, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 602 or a program loaded from a memory 608 into a random access memory (RAM) 603. Various programs and data required for the operation of the electronic device are also stored in the RAM 603. The processor 601, ROM 602, and RAM 603 are connected to each other via a bus 604. An input / output (I / O) interface 605 is also connected to the bus 604.

[0189] Typically, the following devices may be connected to the I / O interface 605: an input device 606 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 607 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a memory 608 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 609. The communication device 609 may allow the electronic device to communicate with other devices wirelessly or by wire to exchange data. Although Figure 17 An electronic device having various devices is shown, but it should be understood that it is not required to implement or possess all of the devices shown, and more or fewer devices may be implemented or possessed instead.

[0190] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 609, or installed from the memory 608, or installed from the ROM 602. When the computer program is executed by the processor 601, the above-mentioned functions defined in the interactive method of the target content of the embodiment of the present disclosure are performed.

[0191] Figure 17 The electronic device shown is only an example and should not limit the functions and scope of use of the embodiments of the present disclosure.

[0192] The embodiments of the present disclosure also provide a computer-readable storage medium. The above-mentioned method according to the embodiments of the present disclosure can be implemented in hardware, firmware, or implemented as a computer code that can be recorded in a storage medium, or implemented as a computer code that is originally stored in a remote storage medium or a non-temporary machine-readable storage medium and downloaded through a network and will be stored in a local storage medium, so that the method described herein can be stored in such software processing on a storage medium using a general-purpose computer, a dedicated processor, or programmable or dedicated hardware. Among them, the storage medium can be a magnetic disk, an optical disk, a read-only storage memory, a random access memory, a flash memory, a hard disk or a solid-state drive, etc.; further, the storage medium can also include a combination of the above-mentioned types of memory. It can be understood that a computer, a processor, a microprocessor controller or programmable hardware includes a storage component that can store or receive software or computer code. When the software or computer code is accessed and executed by a computer, a processor or hardware, the interactive method of the target content shown in the above embodiment is implemented.

[0193] A portion of the present disclosure may be applied as a computer program product, such as a computer program instruction, which, when executed by a computer, can call or provide the method and / or technical solution according to the present disclosure through the operation of the computer. Those skilled in the art should understand that the form in which the computer program instruction exists in a computer-readable medium includes but is not limited to a source file, an executable file, an installation package file, etc. Accordingly, the way in which the computer program instruction is executed by the computer includes but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Here, the computer-readable medium can be any available computer-readable storage medium or communication medium that can be accessed by the computer.

[0194] Although the embodiments of the present disclosure have been described with reference to the accompanying drawings, those skilled in the art may make various modifications and variations without departing from the spirit and scope of the present disclosure, and such modifications and variations are all within the scope defined by the appended claims.

Claims

1. A method for interactive target content, characterized in that: The method comprises: A display page for displaying media content, the display page including a first control; In response to a triggering operation on the first control, displaying a first interactive interface, the first interactive interface including a first object identifier of a first object, the first object being an object associated with the current user, the first object identifier of the first object being presented on the first interactive interface based on a first operation being performed on the media content; Presenting, on the first interactive interface, first content associated with the first object performing the first operation; Based on a second operation on the first interactive interface, interactive content associated with the first content is presented.

2. The method according to claim 1, characterized in that The presenting interactive content associated with the first content based on the second operation on the first interactive interface includes: In response to a first triggering operation on a first object identifier associated with the first interactive interface, displaying a second interactive interface associated with the first object identifier; The first content and / or the second user's interactive content on the first content are presented on the second interactive interface.

3. The method according to claim 2, characterized in that The first trigger operation on the first object associated with the first interactive interface includes a trigger operation on the first object identifier or a trigger operation on the first content.

4. The method according to claim 2, characterized in that The second interactive interface includes a first interactive content display area and a second interactive content display area, and presenting the first content and / or the second user's interactive content on the first content on the second interactive interface includes: The first content is displayed in the first interactive content display area, and / or multi-level interactive content for the first content is displayed in the second interactive content display area.

5. The method according to claim 4, characterized in that Also includes: generating target interactive content for the first content in response to an interactive operation for the first content; and / or In response to an interactive operation on any level of interactive content, target interactive content for any level of interactive content is generated.

6. The method according to claim 2, characterized in that The interactive content of the first content is presented on the second interactive interface based on the association relationship with the current user.

7. The method according to claim 1, characterized in that Also includes: In response to the association relationship between the second user and the current user, displaying an interaction identifier group in the first interaction interface, the interaction identifier group including the first object identifier and at least one second object identifier, where the second object identifier is an object identifier of an object that interacts with the first object; The interactive information of the first content is displayed at a preset position of the interactive identification group.

8. The method according to claim 1, characterized in that Also includes: A status identifier is displayed at a preset position of the first object identifier, where the status identifier is used to represent the online status of the first object.

9. The method according to claim 1, characterized in that Also includes: A first total number of operations on the media content is displayed on the first interactive interface.

10. The method according to any one of claims 1 to 9, characterized in that A first operation control or a first operation cancel control is displayed on the first interactive interface, where the first operation control is used by the current user to perform the first operation, and the first operation cancel control is used by the current user to cancel the first operation.

11. The method according to claim 10, characterized in that Also includes: After the user identification of the current user is displayed on the first interactive interface, the first operation control in the first interactive interface is changed to a first operation cancel control.

12. The method according to claim 11, characterized in that Also includes: In response to a triggering operation on the first operation control, displaying the user identification of the current user in the first interactive interface, and displaying a content editing area corresponding to the current user in the first interactive interface; In response to an editing operation generated in the content editing area, second content for the media content by the current user is generated.

13. The method according to claim 12, characterized in that Also includes: displaying at least one interactive message for the second content; In response to a triggering operation on any interactive message, a third interactive interface associated with the current user is displayed, and the page is jumped to the position of the target interactive message triggered by the current user in the third interactive interface.

14. The method according to claims 1-9, characterized in that Also includes at least one of the following: In response to the current user performing the first operation on the media content and generating second content for the media content, displaying the user identifier of the current user and at least part of the second content in a first control on the presentation page; In response to the first object performing the first operation on the media content, a first object identifier of the first object and at least a portion of first content generated by the first object for the media content are displayed in a first control of the presentation page.

15. The method according to claim 14, characterized in that Displaying the first object identifier of the first object and the first content generated by the first object for the media content in the first control of the display page includes: Acquire a target object that meets a preset condition from the plurality of first objects; The first object identifier of the target object and the first content corresponding to the target object are displayed in the first control.

16. The method according to claims 1-9, characterized in that Also includes: In response to the current user performing the first operation on the media content and not generating the second content for the media content, displaying an editing control and / or the number of the first operation at a preset position of the first control.

17. The method according to claim 16, characterized in that Also includes: In response to a triggering operation on the editing control, displaying a content editing interface; In response to an editing operation generated in the content editing interface, the second content is generated and displayed in the first control.

18. The method according to claims 1-9, characterized in that Also includes: If the current user has not performed the first operation on the media content, displaying a first operation control at a preset position of the first control; In response to a trigger operation on the first operation control, the first control is updated.

19. An interactive device for target content, characterized in that: The device comprises: A playback page display module, configured to display a display page of media content, wherein the display page includes a first control; an interactive page display module, configured to display a first interactive interface in response to a triggering operation on the first control, wherein the recommended interactive page includes a first object identifier of a first object, the first object being an object associated with the current user, the first object identifier of the first object being presented on the first interactive interface based on a first operation having been performed on the media content; an associated content display module, configured to present, on the first interactive interface, first content associated with the first object performing the first operation; The interactive content display module is used to present interactive content associated with the first content based on the second operation on the first interactive interface.

20. An electronic device, characterized in that: include: A memory and a processor, wherein the memory and the processor are communicatively connected to each other, the memory stores computer instructions, and the processor executes the target content interaction method according to any one of claims 1 to 18 by executing the computer instructions.

21. A computer-readable storage medium, characterized in that The computer-readable storage medium stores computer instructions, and the computer instructions are used to enable a computer to execute the target content interaction method according to any one of claims 1 to 18.

22. A computer program product, characterized in that The method comprises computer instructions for causing a computer to execute the target content interaction method according to any one of claims 1 to 18.

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