Page interaction method and device, equipment, storage medium and program product

Abstract

The embodiment of the invention discloses a page interaction method and device, equipment, a storage medium and a program product, and the method comprises the steps that a screen opening page is displayed, and the screen opening page comprises recommendation information of a target activity; and in response to a trigger operation for the screen starting page, displaying a map page which comprises a target interest point related to the target activity and activity information of the target interest point for the target activity. By adopting the embodiment of the invention, the user can be attracted to go to the offline target interest point to participate in the activity through the online screen opening page and the map page, and online and offline linkage is realized, so that the interaction experience of the user and the activity conversion rate are improved.

Description

Technical Field

[0001] The present application relates to the field of Internet technology, and in particular to a page interaction method, apparatus, device, storage medium, and program product. Background Art

[0002] With the rapid development of the internet and e-commerce, online marketing activities (such as coupons, limited-time discounts, group buying, and membership days) have become an important means for businesses to attract users and increase sales. However, online marketing activities are only used to promote online interactions. If businesses want to create offline marketing activities, they usually promote the activities through offline channels (such as posters and advertising space). However, online and offline marketing activities are isolated from each other. Therefore, how to provide event-related pages through various e-commerce platforms, life service platforms, etc. to attract users to participate in offline events and achieve online and offline linkage is a technical problem that needs to be solved urgently. Summary of the Invention

[0003] The technical problem to be solved by the embodiments of the present application is to provide a page interaction method, device, equipment, storage medium and program product, which can attract users to offline target points of interest to participate in activities through online splash pages and map pages, realize online and offline linkage, and thus improve the user's interactive experience and activity conversion rate.

[0004] In one aspect, an embodiment of the present application provides a page interaction method, the method comprising:

[0005] Displaying a splash screen page, wherein the splash screen page includes recommendation information for the target activity;

[0006] In response to a trigger operation on the start-screen page, a map page is displayed, wherein the map page includes target points of interest related to the target activity and activity information of the target points of interest for the target activity.

[0007] On the other hand, an embodiment of the present application provides a page interaction method, the method comprising:

[0008] Displaying a splash screen page, wherein the splash screen page includes recommendation information for the target activity;

[0009] In response to a trigger operation on the start-screen page, a target point of interest information block of a target point of interest related to the target activity is displayed, where the target point of interest information block includes point of interest information of the target point of interest.

[0010] On the other hand, an embodiment of the present application provides a page interaction device, which includes:

[0011] A display unit, configured to display an opening page, wherein the opening page includes recommendation information for a target activity;

[0012] The display unit is further configured to display a map page in response to a trigger operation on the start-screen page, wherein the map page includes target points of interest related to the target activity and activity information of the target points of interest for the target activity.

[0013] In one embodiment, the map page further includes a target point of interest information block of the target point of interest, wherein the target point of interest information block includes point of interest information and / or navigation controls of the target point of interest, and the display unit may further be configured to:

[0014] In response to a triggering operation on the target point of interest information block, displaying a location details page of the target point of interest; or,

[0015] In response to a triggering operation on the navigation control, a navigation page is displayed, wherein the navigation page is used to guide the access object to navigate to the geographical location of the target point of interest.

[0016] In one embodiment, the preset display area of ​​the map page displays a target point of interest information block of the target point of interest, and the display unit may further be used to:

[0017] In response to the switching operation of the point of interest information block, the target point of interest information block displayed in the preset display area of ​​the map page is replaced with the switched point of interest information block, and the target point of interest in the map page is replaced with the switched point of interest, and the activity information of the target point of interest in the map page is replaced with the activity information of the switched point of interest.

[0018] In one embodiment, the map page further includes at least one point of interest related to the target activity, and activity information of each of the at least one point of interest with respect to the target activity;

[0019] The map page also includes at least one of the following information: a point of interest identifier corresponding to each point of interest, and a navigation control corresponding to each point of interest, wherein the point of interest identifier is used to trigger the display of a point of interest information block corresponding to the point of interest, and the navigation control is used to guide the visiting object to navigate to the geographical location of the corresponding point of interest.

[0020] In one embodiment, the opening screen page further includes location information of the activity location of the target activity, and the location information of the activity location is used to indicate the activity area of ​​the target activity.

[0021] In one embodiment, the display unit may also be used to:

[0022] In response to a triggering operation on the activity information, an activity details page or an activity topic page of the activity information is displayed.

[0023] In one embodiment, there are multiple points of interest related to the target activity, and the multiple points of interest related to the target activity include the target point of interest, and the distance between the target point of interest and the visited object is less than the distance between other points of interest in the multiple points of interest and the visited object; or, the point of interest popularity of the target point of interest is greater than the point of interest popularity of the other points of interest; or, the degree of preferential treatment of the target point of interest for the target activity is greater than the degree of preferential treatment of the other points of interest.

[0024] In one embodiment, the target activity is determined by:

[0025] In response to a start-up operation of a target application, location information of an access object is acquired, and the target activity is determined according to the location information of the access object.

[0026] In one embodiment, there are multiple points of interest related to the target activity, and the multiple points of interest related to the target activity include the target point of interest. The display unit may further be configured to:

[0027] In response to the trigger operation on the opening screen page, the location information of the access object is obtained, and a set of points of interest related to the target activity that matches the location information of the access object is determined, and the individual points of interest in the set of points of interest are sorted in ascending order of distance from the access object.

[0028] On the other hand, an embodiment of the present application provides a page interaction device, which includes:

[0029] A display unit, configured to display an opening page, wherein the opening page includes recommendation information for a target activity;

[0030] The display unit is further configured to display a target point of interest information block of a target point of interest related to the target activity in response to a trigger operation on the start-screen page, wherein the target point of interest information block includes point of interest information of the target point of interest.

[0031] On the other hand, an embodiment of the present application provides a computer device, which includes a memory, a communication interface and a processor, wherein the memory, the communication interface and the processor are interconnected; the memory stores a computer program, and the processor calls the computer program stored in the memory to implement the above-mentioned page interaction method.

[0032] On the other hand, an embodiment of the present application provides a computer-readable storage medium, which stores a computer program. When the computer program is executed by a processor, it implements the above-mentioned page interaction method.

[0033] On the other hand, an embodiment of the present application provides a computer program product, which includes a computer program stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium, and the processor executes the computer program, so that the computer device executes the above-mentioned page interaction method.

[0034] In an embodiment of the present application, a splash screen page is displayed, which includes recommended information about a target activity; in response to a trigger operation on the splash screen page, a map page is displayed, which includes target points of interest related to the target activity, as well as activity information about the target points of interest for the target activity. The recommended information about the target activity on the splash screen page can attract users to trigger the splash screen to display a map page, which displays target points of interest related to the target activity, as well as activity information about the target points of interest for the target activity. Through the online splash screen page and map page, users can be attracted to go to the offline target points of interest to participate in the activity, realizing online and offline linkage, thereby improving the user's interactive experience and activity conversion rate. BRIEF DESCRIPTION OF THE DRAWINGS

[0035] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the background technology, the drawings required for use in the embodiments of the present application or the background technology will be described below.

[0036] Figure 1 This is a structural diagram of a page interaction system provided by an embodiment of the present application;

[0037] Figure 2 This is a flow chart of a page interaction method provided in an embodiment of the present application;

[0038] Figure 3A This is a schematic diagram of the opening screen page provided in an embodiment of the present application;

[0039] Figure 3B This is a schematic diagram of a topic page provided in an embodiment of the present application;

[0040] Figure 3C is a schematic diagram of a map page provided in an embodiment of the present application;

[0041] Figure 3D is a schematic diagram of a location details page provided in an embodiment of the present application;

[0042] Figure 3E is a schematic diagram of a navigation page provided in an embodiment of the present application;

[0043] Figures 3F to 3K is a schematic diagram of a map page provided in an embodiment of the present application;

[0044] Figure 4This is a flow chart of another page interaction method provided by an embodiment of the present application;

[0045] Figure 5 This is a schematic diagram of the opening screen page provided in an embodiment of the present application;

[0046] Figure 6 This is a flow chart of another page interaction method provided by an embodiment of the present application;

[0047] Figure 7 This is a structural diagram of a page interaction device provided in an embodiment of the present application;

[0048] Figure 8 It is a structural diagram of a computer device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0049] The following will be combined with the drawings in the embodiments of this application to clearly and completely describe the technical solutions in the embodiments of this application. Obviously, the embodiments described are only part of the embodiments of this application, not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by ordinary technicians in this field without making creative efforts are within the scope of protection of this application.

[0050] At the same time, in the description of the embodiments of this application, the terms "first", "second", etc. are used only to distinguish the description and should not be understood as indicating or implying relative importance. Therefore, the features defined as "first" or "second" may explicitly or implicitly include one or more features. In the description of the embodiments of this application, the meaning of "plurality" is two or more, unless otherwise clearly and specifically defined.

[0051] The following are definitions of the descriptions involved in the embodiments of this application:

[0052] Published Content: This refers to content information pre-published by users on online platforms. It can include text, images, audio, and video, and can be presented in the form of notes, articles, and video files. The specific content information included in published content can be adjusted accordingly to suit different scenarios, and the content of published content can be determined by the publisher.

[0053] In response to: Indicates a state where a corresponding event occurs or a condition is satisfied. The timing of the subsequent action executed in response to the event or condition is not necessarily strongly correlated with the time when the event occurs or the condition is satisfied. For example, in some cases, the subsequent action may be executed immediately when the event occurs or the condition is satisfied; in other cases, the subsequent action may be executed some time after the event occurs or the condition is satisfied.

[0054] Trigger actions: These actions are executed automatically when a specific condition or event occurs. Control trigger actions primarily refer to events and behaviors triggered by user interaction with interface controls (such as buttons, text boxes, and drop-down menus). These trigger actions can include the following types:

[0055] 1. Click event (Click): The user clicks a button, link, or icon.

[0056] 2. Mouse Over / Mouse Enter event: The mouse pointer moves over the control and hovers over it.

[0057] 3. Text input event (Input): The user enters or modifies text in the text box.

[0058] 4. Selection event (Change): The user changes the option in the drop-down menu or selection box.

[0059] 5. Focus events (Focus / Blur): The control gains or loses input focus, etc.

[0060] In the specific implementation of this application, user-related data, such as location information, is involved. When the embodiments of this application are applied to specific products or technologies, user permission or consent must be obtained, and the collection, use and processing of relevant data must comply with local laws, regulations and standards.

[0061] Research has found that online marketing activities (such as coupons, limited-time discounts, group purchases, member days, etc.) have become an important means for businesses to attract users and increase sales, but online marketing activities are only used to promote online interactions. If a merchant wants to create an offline marketing activity, it is usually promoted through offline channels (such as posters, advertising space, etc.). However, online marketing activities and offline marketing activities are isolated from each other. Based on this, the embodiment of the present application can display a splash page, which includes recommended information about the target activity; in response to a trigger operation on the splash page, a map page is displayed, which includes target points of interest (POI) related to the target activity, and activity information of the target points of interest for the target activity, and the activity information is used to guide the visiting object to visit the target point of interest. Through the recommended information of the target activity in the splash page, users can be attracted to trigger the splash page to display a map page, which displays the target points of interest related to the target activity, and the activity information provided by the target points of interest for the target activity. Users can be attracted to go to the offline target points of interest to participate in the activity through the online splash page and map page, realizing online and offline linkage, thereby improving the user's interactive experience and activity conversion rate.

[0062] The page interaction method in the embodiment of the present application is applied to a page interaction device, which is arranged on a client. The client can run in a computer device, and the computer device is provided with one or more processors, memories, and one or more applications, wherein the one or more applications are stored in the memory and configured to be executed by the processor to implement the page interaction method; wherein the computer device can be an intelligent terminal, such as a mobile phone, a wearable device, a vehicle-mounted device, a tablet computer, a network device, and a smart computer, etc.

[0063] The embodiment of the present application provides a page interaction system, for example, Figure 1 As shown, Figure 1 It is a structural diagram of a page interaction system provided in an embodiment of the present application. The page interaction system may include a first client 100 corresponding to at least one access object, a second client 200 corresponding to at least one creation object, and a server 300.

[0064] Among them, the access object can refer to the object that accesses the map page. The creation object can refer to the object that creates the target activity. Optionally, the merchant corresponding to the target point of interest can be the execution object participating in the target activity, and the execution object can be the same as or different from the creation object. Among them, if the execution object and the creation object are the same, then the object can create the target activity and execute the target activity, that is, set activity information for the target activity. For example, the object is the merchant corresponding to point of interest 1, and the object can create the target activity and set activity information for the target activity. Among them, if the execution object and the creation object are different, then the creation object can create the target activity, and the execution object executes the target activity, that is, the execution object sets activity information for the target activity. For example, the creation object is a certain brand party, and the certain brand party owns point of interest 1 and point of interest 2, and the merchants corresponding to point of interest 1 and point of interest 2 are execution objects, then the certain brand party can create a target activity, and the points of interest under the certain brand, for example, the target point of interest is the merchant corresponding to point of interest 1, can set activity information for the target activity.

[0065] The server 300 communicates and interacts with at least one first client 100 and at least one second client 200. The second client 200 can create a target activity and set recommended information for the target activity, and the server 300 can store the target activity and the recommended information for the target activity. If the creation object and the execution object are the same, the second client 200 will also set activity information for the target activity, and the server can store the activity information. If the creation object and the execution object are different, the page interaction system can also include a third client corresponding to the execution object, and the third client can set activity information for the target activity, and the server can store the activity information.

[0066] In response to a trigger operation for displaying the start screen page, the first client 100 may send a request to the server 300 for obtaining recommended information about the target activity. The server 300 may send the recommended information about the target activity to the first client 100 in response to the request. The first client 100 may then display the start screen page based on the received recommended information about the target activity. The start screen page includes the recommended information about the target activity. In response to a trigger operation for displaying the start screen page, the first client 100 may send a request to the server 300 for obtaining a map page, a target point of interest, and activity information about the target point of interest for the target activity. The server 300 may send the map page, the target point of interest, and activity information about the target point of interest for the target activity to the first client 100 in response to the request. The first client 100 may then display a map page based on the received map page, the target point of interest, and activity information about the target point of interest for the target activity. The map page includes target points of interest related to the target activity and activity information about the target point of interest for the target activity.

[0067] The server 300 in the page interaction system can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers. It can also be a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content delivery networks (CDN), as well as big data and artificial intelligence platforms.

[0068] Any first client 100 and the server 300 may be directly or indirectly connected to each other via wired or wireless communication, which is not limited in this application.

[0069] Any second client 200 and the server 300 may be directly or indirectly connected to each other via wired or wireless communication, which is not limited in this application.

[0070] It is understandable that Figure 1 The server, at least one first client 100, or at least one second client 200 in the illustrated page interaction system does not constitute a limitation on the embodiments of the present invention. That is, the number or type of servers, the number or type of at least one first client, the number or type of at least one second client, or the number or type of devices included in each server, each first client, or each second client does not affect the overall implementation of the technical solutions in the embodiments of the present invention and may be considered equivalent replacements or derivatives of the technical solutions claimed in the embodiments of the present invention.

[0071] Based on the above description, see Figure 2 , Figure 2 This is a flow chart of a page interaction method provided by an embodiment of the present application. Figure 2 The page interaction method shown includes but is not limited to steps S201 to S202, wherein:

[0072] S201, displaying an opening page, which includes recommendation information for a target activity.

[0073] Among them, the opening screen page refers to the page that is first displayed when the user launches the application. The target activity can be created by the creating object, and the recommended information of the target activity is used to guide the visiting object to participate in the target activity. Optionally, the target activity may refer to an activity carried out for the purpose of selling goods, such as attracting users to go to the merchant's offline store to purchase goods; or an activity carried out to attract users to a target location, such as attracting users to a certain tourist attraction. Optionally, the recommended information may include media information and / or text information, and the media information may include at least one of the following: image information, animation information, audio information, video information, and audio and video information, etc.

[0074] In one example, the access object can log in to an e-commerce application or content publishing platform in a computer device through the access object's access account, then the computer device can run the first client corresponding to the access account, the first client and the server establish a communication connection, the first client can send a request to the server to obtain recommended information of the target activity, the server can respond to the first client's acquisition request and send the recommended information of the target activity to the first client, and then the first client can display a splash screen page based on the received recommended information of the target activity, and the splash screen page includes the recommended information of the target activity.

[0075] by Figure 3A For example, Figure 3A FIG3 is a schematic diagram of a start screen page provided in an embodiment of the present application. A first client may display a start screen page 301, which includes recommendation information 301a for a target activity. Recommendation information 301a is used to guide the visitor to participate in the target activity. Recommendation information 301a may include media information and text information. For example, the text information may include "×× Coffee Summer Event."

[0076] In an optional implementation, the opening page further includes location information of an activity location of the target activity, where the location information of the activity location is used to indicate an activity area of ​​the target activity.

[0077] Among them, when creating the target activity, the creation object will set the location information of the target activity location, which represents the activity area of ​​the target activity. Then, when the first client displays the opening screen page, the location information of the target activity location will be displayed on the opening screen page. Figure 3A For example, the opening page 301 also includes the location information 301b of the target activity's location, i.e., "Shanghai," indicating that the target activity's location is in Shanghai. By displaying the location information of the target activity's location on the opening page, the user can be reminded of the target activity's location. If the user's location information matches the target activity's location, the user will be more likely to participate in the target activity, thereby increasing the target activity's participation rate.

[0078] Optionally, the opening screen page may further include a cancel display control, and in response to a trigger operation for canceling the display control, the opening screen page may stop being displayed and a content recommendation page may be displayed.

[0079] by Figure 3A For example, the opening page 301 may further include a cancel display control 301c. The first client may, in response to a triggering operation on the cancel display control 301c, stop displaying the opening page 301 and display a content recommendation page. The content recommendation page may include at least one published content. Optionally, the cancel display control may include a first prompt message, which is used to prompt the user to stop displaying the opening page. The first prompt message may be, for example, "Skip Ads."

[0080] Optionally, the opening page may further include a second prompt message, which is used to prompt participation in the target activity. Figure 3A For example, the opening page 301 may further include a second prompt message 301d, namely, "Swipe up to explore ×× coffee shops."

[0081] Optionally, a content recommendation page may be displayed in response to a screen opening end event. The content recommendation page may include at least one published content. The screen opening end event may include any of the following events: a trigger event that cancels a display control on the screen opening page; the screen opening page is displayed for a preset duration, such as 3 seconds. If the user does not trigger the screen opening page within the 3 seconds of the screen opening page being displayed, the client will display the content recommendation page in response to the screen opening end event.

[0082] Optionally, an activity topic page can be displayed, which includes topic information of the target activity and activity participation controls; in response to a trigger operation on the activity participation control, a map page can be displayed, which includes target points of interest related to the target activity, and activity information of the target points of interest for the target activity, and the activity information is used to guide the visiting object to visit the target points of interest.

[0083] The target activity creator can create an activity topic for the target activity and share the activity topic to an internal recommendation page, a conversation page, etc. The first client can display an activity topic entry for the target activity, and the access object can trigger the activity topic entry, so that the first client displays the activity topic page in response to the triggering operation on the activity topic entry.

[0084] by Figure 3B For example, Figure 3B 3 is a schematic diagram of a topic page provided in an embodiment of the present application, wherein the activity topic page 303 includes topic information 303a of a target activity. The topic information 303a of the target activity is used to guide the visitor to participate in the target activity and / or participate in the activity topic. The topic information 303a of the target activity may include at least one of the following: the initiator of the activity topic, the participation volume of the activity topic, and the recommended information of the activity topic. The initiator of the activity topic may be, for example, "object 4", the participation volume of the activity topic may include the number of object participants in the activity topic and / or the number of topic posts of the activity topic. The number of object participants in the activity topic may refer to the number of objects participating in the activity topic, for example, "150 people participated"; the number of topic posts of the activity topic may refer to the number of topics posted under the activity topic, for example, "200 articles". The recommended information of the activity topic is used to guide the visitor to participate in the target activity. Optionally, the recommended information may include media information and / or text information. The media information may include at least one of the following: image information, animation information, audio information, video information, and audio and video information. The recommended information may be, for example, the text information "×× Coffee Summer Event". The activity topic page 303 further includes an activity participation control 303 b . The first client may display a map page 304 in response to a triggering operation on the activity participation control 303 b .

[0085] Optionally, the activity topic page may also include a first topic participation control, which may display a topic editing page in response to a trigger operation on the first topic participation control; and may publish the edited topic content for the target activity in response to a topic editing operation on the topic editing page.

[0086] Among them, the topic editing operation on the topic editing page may include a topic content input operation and a topic content sending operation. The topic content input operation can be triggered and completed through a character input component, and the topic content sending operation can be triggered and completed through a topic sending control. For example, the topic editing page may include a topic content input area. The first client may call a character component and input character content in response to a trigger operation on the topic content input area. The input character content is the topic content. The topic editing page may also include a topic sending control. The first client may publish the edited topic content in response to a trigger operation on the topic sending control. Figure 3B For example, the activity topic page 303 may further include a first topic participation control 303c, namely “Participate in Topic.” Optionally, the activity topic page may further include at least one topic content related to the target activity.

[0087] In an embodiment of the present application, the creation object of the target activity can create an activity topic for the target activity, and users can participate in the activity topic of the target activity. The activity topic page includes the topic information of the target activity and the activity participation control. The topic information of the target activity can attract users to participate in the target activity, so users can quickly participate in the target activity through the activity participation control, thereby increasing the participation rate of the target activity.

[0088] In an optional embodiment, in response to the distance between the geographical location of the access object and the geographical location of the target point of interest being less than a preset distance threshold, an activity preview page can be displayed, the activity preview page including recommended information of the target activity; in response to a trigger operation on the activity preview page, a map page can be displayed, the map page including target points of interest related to the target activity, and activity information provided by the target points of interest for the target activity.

[0089] Among them, the merchant corresponding to the target point of interest can be the creation object and the execution object, that is, the merchant corresponding to the target point of interest creates a target activity and sets activity information for the target activity. Alternatively, the merchant corresponding to the target point of interest is the execution object, then after the creation object creates the target activity, the merchant corresponding to the target point of interest can set activity information for the target activity. When the distance between the geographical location of the access object and the geographical location of the target point of interest is less than the preset distance threshold, then when the access object starts the first client, or when the first client is running and displaying any page, it will trigger the display of the activity preview page. For example, if the preset distance threshold is 5 kilometers, then when the distance between the geographical location of the access object and the geographical location of the target point of interest is less than 5 kilometers, when the access object starts the first client, or when the first client is running and displaying any page, it will trigger the first client to display the activity preview page.

[0090] In an embodiment of the present application, the activity preview page will only be displayed when the distance between the geographical location of the access object and the geographical location of the target point of interest is less than a preset distance threshold. This can accurately deliver the target activity to users near the target point of interest, attracting these users to participate in the target activity, and improving the activity participation rate and activity conversion rate.

[0091] Optionally, in response to the target activity being within an activity time range, an activity preview page may be displayed.

[0092] Among them, when creating an object and creating a target activity, the activity time range of the target activity can be set. When the current system time when the access object starts the first client is within the activity time range, or when the current system time when the first client is running and displaying any page is within the activity time range, then it will trigger the display of the activity preview page. For example, if the activity time range is from June 30, 2025 to July 30, 2025, then when the current system time when the access object starts the first client, or when the current system time when the first client is running and displaying any page is between June 30, 2025 and July 30, 2025, it will trigger the first client to display the activity preview page.

[0093] Optionally, the activity preview page may be displayed in response to a triggering operation of creating a published content published by an object for a target activity.

[0094] Among them, the creation object can publish the published content for the target activity, and the published content is associated with the target activity. The association of the published content with the target activity can be understood as the publication content is associated with the activity entrance of the target activity, and the activity entrance of the target activity can be the activity link of the target activity. The first client can display the published content published for the target activity, so that the first client can display the activity preview page in response to the trigger operation of the published content published for the target activity. Specifically, the first client can display the content information block of the published content published for the target activity, the content information block includes the activity entrance, and the first client can display the activity preview page in response to the trigger operation for the activity entrance. Alternatively, the first client can display the content details page of the published content published for the target activity, the content details page includes the activity entrance, and the first client can display the activity preview page in response to the trigger operation for the activity entrance.

[0095] Optionally, in response to a search operation, where the search key information submitted for the search operation includes a creation object or a target activity, an activity preview page may be displayed.

[0096] The access object may enter search information on the search page, the search information including search key information, such as search keywords, search keywords, and search images. If the search key information includes a creation object or a target activity, such as a name or image of the creation object or the target activity, the first client may display an activity preview page.

[0097] S202 , in response to a triggering operation on the opening screen page, displaying a map page, the map page including target points of interest related to the target activity, and activity information of the target points of interest for the target activity.

[0098] by Figure 3A For example, the first client can display a map page 302 in response to a trigger operation on the opening screen page 301. The map page 302 includes a target point of interest 302a related to the target activity, and activity information 302b of the target point of interest for the target activity. The activity information 302b is set by the merchant corresponding to the target point of interest, and the activity information 302b is used to guide the visiting object to visit the target point of interest.

[0099] Among them, the points of interest related to the target activity may include points of interest corresponding to merchants and stores participating in the activity and points of interest corresponding to scenic spots related to the activity.

[0100] Among them, the merchant corresponding to the target point of interest can set activity information for the target activity. For example, if the target point of interest is a coffee shop, the activity information of the target point of interest can be "buy one get one free for all coffees", so that the activity information can attract visitors to go to the offline store of the target point of interest to purchase goods, that is, any coffee, and then attract users to go to the offline target point of interest to participate in the activity through the online map page, realize the linkage between online and offline, and improve the user's interactive experience, product conversion rate and activity conversion rate. For another example, if the target point of interest is a certain scenic spot, the activity information of the target point of interest can be "free admission for a limited time in summer", so that the activity information can attract visitors to visit any scenic spot, and then attract users to go to the offline target point of interest to participate in the activity through the online map page, realize the linkage between online and offline, and improve the user's interactive experience and activity conversion rate.

[0101] Optionally, the activity information may include activity information for target activities in different states. If the target activity has not yet started, the activity information may be in a not-started state. For example, the activity information in the not-started state may include activity preview information for the target activity, a countdown to the start of the activity, etc. If the target activity is ongoing, the activity information may be in an ongoing state. For example, the activity information in an ongoing state may include activity-related information, such as "buy one coffee, get one free." If the target activity has ended, the activity information may be in an ended state. For example, the activity information in an ended state may include activity end information or activity preview information for other activities. Activity end information indicates that the target activity has ended.

[0102] Optionally, in response to a trigger operation on the start screen page, a map page may be displayed, the map page including target points of interest related to the target activity, the target points of interest including activity information of the target activity, and the location information of the target points of interest may be displayed in response to a trigger operation on the map page. The target points of interest may be, for example, target stores, target attractions, etc.

[0103] by Figure 3C For example, Figure 3C The figure is a schematic diagram of a map page provided in an embodiment of the present application. In response to a trigger operation on the start screen page, a first client can display the map page. The map page includes target points of interest (POIs), which can be displayed in bubble or card formats. For example, the target POI can be the store "XX Coffee (Huaihai Middle Road Store)." The target POI can include information about a target event, such as "Buy One Get One Free for All Coffees." The trigger operation on the map page can, for example, be a zoom-in operation on the map page, so that the first client can display detailed location information of the target POI on the map page.

[0104] Optionally, the map page may further include a point of interest identifier of the target point of interest, which is used to uniquely identify the target point of interest. Figure 3A For example, the map page 302 further includes a point of interest identifier 302c of a target point of interest. The point of interest identifier 302c of the target point of interest may include a point of interest logo and / or a point of interest name of the target point of interest.

[0105] Optionally, the map page may further include a return control, which may display a content recommendation page in response to a triggering operation on the return control. The access object may trigger the return control, so that the first client may display a content recommendation page in response to the triggering operation on the return control, and the content recommendation page may include at least one recommended content.

[0106] Optionally, the map page may further include a sharing control, which may determine a target sharing object in response to a triggering operation on the sharing control, and share the map page to a conversation page with the target sharing object.

[0107] Specifically, the map page may also include a sharing control. In response to a trigger operation on the sharing control, the first client may display at least one sharing object, which may include an individual or a group. In response to a trigger operation on any sharing object, the first client may determine a target object, thereby sharing the map page to a conversation page between the accessing object and the target sharing object. A group refers to a collection of two or more objects, which may include animals with vital signs (e.g., users) or robots.

[0108] In an optional embodiment, the map page may also include a target point of interest information block of the target point of interest, and the target point of interest information block includes point of interest information and / or navigation controls of the target point of interest. Then, in response to a trigger operation on the target point of interest information block, the location details page of the target point of interest may be displayed.

[0109] The POI information of the target POI may include media information and / or text information. The media information may, for example, be an image of the POI of the target POI, which may be provided by a merchant corresponding to the POI. The text information may, for example, include a POI identifier and / or location details of the target POI. The POI identifier of the target POI is used to uniquely identify the target POI, and the POI identifier may include the POI name of the target POI. The location details of the target POI are used to indicate the geographic location of the target POI.

[0110] Optionally, the target point of interest information block of the target point of interest may also refer to a target store information block of the target point of interest. That is, the target store information block may include store information and / or navigation controls of the target point of interest.

[0111] by Figure 3D For example, Figure 3D 3 is a schematic diagram of a location details page provided in an embodiment of the present application, wherein a first client may display a map page 305, which may further include a target POI information block 305a for a target POI. The target POI information block 305a includes POI information of the target POI. An access object may trigger the target POI information block 305a, so that the first client may display a location details page 306 for the target POI in response to a triggering operation on the target POI information block 305a. The location details page 306 for the target POI is used to display detailed information of the target POI.

[0112] Optionally, the place details page may include a review display area and a message display area, wherein the review display area is used to display review information for the target point of interest, and the message display area is used to display message information for the target point of interest.

[0113] Optionally, when displaying the review information, the number of reviews associated with the review information and the review barrage information associated with the review information may be displayed in the review display area; the review barrage information refers to all or part of the information in the review information. The number of reviews refers to the total number of review information.

[0114] Among them, the evaluation barrage information can be one or more, and one evaluation barrage information corresponds to one evaluation information. An evaluation barrage information refers to all or part of the information in the corresponding evaluation information. For example, an evaluation barrage information can be used to display the account information (such as avatar and / or name) and comment content (such as evaluation text) of the user's publishing account, and the number of words in the comment content needs to be less than or equal to the preset number of words. Therefore, the account information of the publishing account and the comment content that meets the preset number of words can be obtained from the evaluation information to form the evaluation barrage information.

[0115] The number of evaluation barrage information needs to be less than or equal to a specified number, such as 15. For example, a specified number of the most recently published evaluation information (or a specified number of the most liked evaluation information) can be obtained to obtain the evaluation barrage information. For example, the server returns the evaluation information used to determine the evaluation barrage information to the first client, and the first client determines the evaluation barrage information to be displayed based on the received evaluation information.

[0116] Optionally, when displaying the message information, the number of messages associated with the message information and key message information in the message information may be displayed in the message display area. For example, the key message information may be a specified number of the most recently posted messages in the message information, or a specified number of the most liked messages.

[0117] Optionally, message information can be divided into multiple levels of message information, with the next level of message information after any level of message information being a reply to that level of message information. For example, message information includes level-one message information, a reply to a level-one message information can be a level-two message information, and a reply to a level-two message information can be a level-three message information. Key message information can include a specified number of the most recently posted level-one messages, as well as a specified number of level-two messages for a level-one message information. For example, key message information can include two level-one messages and one level-two message for a level-one message information. The method for selecting key message information is not limited herein. When displaying key message information, relevant information about the account that posted the key message information, such as an avatar and account ID, can be displayed. A like control can be used to display the key message information. By triggering the like control, a key message information can be liked. The account ID can refer to the ID of the posting account itself (e.g., a merchant), or it can be the ID of the posting account for associated accounts (e.g., your friends, your following, etc.). When a key message information has multiple account IDs, the account ID displayed in the message display area can be determined based on the priority of the account IDs. For example, the priority of a merchant is higher than the priority of your friends, and the priority of your friends is higher than the priority of your followers.

[0118] In an embodiment of the present application, by displaying the target point of interest information block of the target point of interest, the target point of interest information block includes the point of interest information of the target point of interest, and the point of interest information of the target point of interest can be directly displayed to the user. The user can also trigger the target point of interest information block to display the location details page of the target point of interest. The user can understand the detailed information of the target point of interest on the location details page, thereby guiding the user to the target point of interest to participate in the target activity, thereby improving the user's interactive experience and activity conversion rate.

[0119] In an optional embodiment, the map page may also include a target point of interest information block of the target point of interest, and the target point of interest information block includes point of interest information and / or navigation controls of the target point of interest. Then, in response to a trigger operation on the navigation control, a navigation page may be displayed, and the navigation page is used to guide the visiting object to navigate to the geographical location of the target point of interest.

[0120] by Figure 3E For example, Figure 3E3 is a schematic diagram of a navigation page provided in an embodiment of the present application, wherein a first client can display a map page 307, which can also include a target point of interest information block 307a for a target point of interest. The target point of interest information block 307a can include point of interest information of the target point of interest and a navigation control 307b. The access object can trigger the navigation control 307b, so that the first client can display a navigation page 308 in response to the triggering operation on the navigation control 307b. The navigation page is used to guide the access object to navigate to the geographical location of the target point of interest. Specifically, the navigation page can display the coordinates of the geographical location of the target point of interest on the digital map, as well as navigation information for moving from the geographical location of the access object to the geographical location of the target point of interest.

[0121] In an embodiment of the present application, users are attracted to the target point of interest through activity information, and a navigation control is included in the target point of interest information block. Users can use the navigation control to conveniently navigate to the geographical location of the target point of interest, thereby achieving a seamless transition from exploration to navigation, reducing the sense of disconnection caused by page jumps, and improving the user's interactive experience and activity conversion rate.

[0122] Optionally, the merchant corresponding to the target point of interest may configure virtual resources for the target activity to attract visitors to collect the virtual resources and then go to the offline store at the target point of interest to purchase goods.

[0123] If the merchant corresponding to the target point of interest has configured virtual resources for the target activity, then a virtual resource collection control can also be displayed on the map page. The associated position of the virtual resource collection control can include virtual resource prompt information, and the virtual resource prompt information is used to prompt the visiting object to collect the virtual resource; the virtual resource collection information of the collected virtual resource can be displayed in response to the trigger operation of the virtual resource collection control.

[0124] The virtual resources may include at least one or more virtual resources such as product coupons, points, gift coupons, trial coupons or virtual coins.

[0125] The virtual resource claiming information may include at least one of the following: virtual resource amount, virtual resource usage conditions. Optionally, the virtual resource claiming information may be displayed above the map page.

[0126] by Figure 3F For example, Figure 3F3 is a schematic diagram of a map page provided in an embodiment of the present application. Map page 309 may also display a virtual resource claim control 309a. The associated location of virtual resource claim control 309a may include virtual resource prompt information 309b, namely, "Get your gift." The associated location of the virtual resource claim control may refer to the display location of the virtual resource claim control or a location adjacent to the virtual resource claim control, etc., and this embodiment of the present application does not limit this. In response to a triggering operation on virtual resource claim control 309a, the first client may display virtual resource claim information 310a for the claimed virtual resource on map page 310. The virtual resource claim information may include at least one of the following: virtual resource quantity; virtual resource usage conditions, such as, for example, a virtual resource quantity of "20 yuan"; virtual resource usage conditions may include a virtual resource usage time limit, a usage scope limit, or a usage target limit. A usage time limit may include, for example, "expires after 23:57:03," a usage scope limit may include, for example, "available upon reaching 50 yuan," or a usage target limit may include, for example, "available at ×× Coffee (Huaihai Middle Road Branch)."

[0127] Optionally, the virtual resource claim control can be highlighted on the map page. The highlighting can be, for example, an animated display, an enlarged display, a highlighted display, etc. The animated display can be, for example, a "red envelope rain effect" or a "stars surrounding effect" and the like, which is not limited in this embodiment of the present application. By highlighting the virtual resource claim control on the map page, users can be attracted to claim the virtual resources. After claiming the virtual resources, users are more likely to visit offline stores at the target point of interest to participate in the target activity and trade goods, thereby improving the activity conversion rate.

[0128] Optionally, the associated location of the virtual resource claim information may further include at least one close control. The associated location of the virtual resource claim information may include the display location of the virtual resource claim information or an adjacent location of the virtual resource claim information, for example, a display location below the virtual resource claim information. The at least one close control may, for example, be a text button or an icon button displaying the text "Happy to receive." If the accessed object no longer browses the claimed virtual resource, the accessed object may trigger any of the close controls, so that the first client may cancel the display of the virtual resource claim information in response to the triggering operation on any of the close controls.

[0129] In an embodiment of the present application, merchants corresponding to the target point of interest can configure virtual resources for the target activity, thereby displaying virtual resource collection controls and virtual resource prompt information on the map page. Users can collect virtual resources through the virtual resource collection controls, thereby attracting users to go to offline stores at the target point of interest to participate in interactions and trade goods, realizing online and offline linkage, thereby improving users' interactive experience and activity conversion rate.

[0130] In an optional embodiment, the preset display area of ​​the map page displays a target point of interest information block of the target point of interest. Then, in response to a switching operation on the point of interest information block, the target point of interest information block displayed in the preset display area of ​​the map page can be replaced with the switched point of interest information block, and the target point of interest in the map page can be replaced with the switched point of interest, and the activity information of the target point of interest in the map page can be replaced with the activity information of the switched point of interest.

[0131] The target point of interest information block of the target point of interest may refer to the target store information block of the target point of interest, and the store refers to the place where the goods are sold. The preset display area of ​​the map page may be the top display area, the bottom display area, or any display area in the map page, and the embodiment of the present application does not limit this. Figure 3G For example, Figure 3G 3 is a schematic diagram of a map page provided in an embodiment of the present application, wherein a preset display area of ​​the map page 311 displays a target point of interest information block 311a of a target point of interest.

[0132] Optionally, in response to a switching operation on a point of interest information block, the target point of interest information block displayed in the preset display area of ​​the map page may be replaced with the switched point of interest information block, and the target point of interest on the map page may be replaced with the switched point of interest, the switched point of interest including activity information of the switched point of interest. In response to a triggering operation on the map page, the location information of the switched point of interest may be displayed. The triggering operation on the map page may be, for example, a zooming operation on the map page, thereby displaying the activity information of the switched point of interest on the map page.

[0133] The visitor can switch the target point of interest information block on the map page, for example, by sliding the target point of interest information block left or right, so that the first client can respond to the switching operation of the point of interest information block by replacing the target point of interest information block displayed in the preset display area of ​​the map page with the switched point of interest information block, and replace the target point of interest on the map page with the switched point of interest, and replace the activity information of the target point of interest on the map page with the activity information of the switched point of interest, and the activity information of the switched point of interest for the target activity is used to guide the visitor to visit the switched point of interest. For example, if the switched point of interest is a coffee shop, the activity information of the switched point of interest can be "buy coffee and get free peripherals", so that the activity information can attract the visitor to purchase goods at the offline store of the switched point of interest, that is, any coffee, and then attract the user to participate in the activity at the offline store of any point of interest through the online map page, thereby realizing the linkage between online and offline, improving the user's interactive experience, product conversion rate and activity conversion rate. For example, the point of interest after switching is a certain scenic spot, and the activity information of the certain scenic spot can be "free admission for a limited time during summer vacation", so that the activity information can attract visitors to visit any scenic spot, and then attract users to go to any offline point of interest to participate in the activity through the online map page, realizing the linkage between online and offline, improving the user's interactive experience, and the activity conversion rate.

[0134] by Figure 3G For example, in response to the switching operation on the point of interest information block, the first client can replace the target point of interest information block displayed in the preset display area of ​​the map page 311 with the switched point of interest information block 312a in the map page 312, and replace the target point of interest in the map page 311 with the switched point of interest 312b in the map page 312, and replace the activity information of the target point of interest in the map page 311 with the activity information 312c of the switched point of interest in the map page 312, that is, "Buy coffee and get free peripherals".

[0135] Optionally, the map page may further include a point of interest identifier of the switched point of interest, which is used to uniquely identify the switched point of interest. Figure 3G For example, the map page 312 further includes a point of interest identifier 312d of the switched point of interest. The point of interest identifier 312d of the switched point of interest may include a point of interest logo and / or a point of interest name of the switched point of interest.

[0136] Optionally, the point of interest information block of the switched point of interest may include the point of interest information and / or navigation controls of the switched point of interest, and then the location details page of the switched point of interest may be displayed in response to a trigger operation on the switched point of interest information block.

[0137] The point of interest information of the switched point of interest may include media information and / or text information. The media information may, for example, be a point of interest image of the switched point of interest, and the point of interest image of the switched point of interest may be provided by the switched point of interest. The text information may, for example, include a point of interest identifier and / or location details information of the switched point of interest. The point of interest identifier of the switched point of interest is used to uniquely identify the switched point of interest, and the point of interest identifier of the switched point of interest may include the name of the switched point of interest. The location details information of the switched point of interest is used to indicate the geographical location of the switched point of interest.

[0138] Optionally, the map page may include at least one point of interest related to the target activity. The points of interest corresponding to the point of interest information blocks for the at least one point of interest related to the target activity included on the map page may be points of interest of the same theme, brand, mall, or market. The points of interest corresponding to the point of interest blocks for at least one point of interest under the same theme may refer to points of interest with the same business theme, such as points of interest in clothing or digital products. The points of interest corresponding to the point of interest blocks for at least one point of interest under the same brand may refer to points of interest belonging to the same brand, such as points of interest under the brand "XX Coffee." The points of interest corresponding to the point of interest blocks for at least one point of interest under the same mall may refer to points of interest with the same geographical location in the mall, such as points of interest under "XX Shopping Center." The points of interest corresponding to the point of interest blocks for at least one point of interest under the same market may refer to points of interest with the same geographical location in the market, such as points of interest under "XX Shopping Market." A market may refer to a commodity trading event held regularly at a fixed location.

[0139] Optionally, the POI information block for at least one POI and the target POI information block for the target POI may be displayed as cards. The cards corresponding to different POIs may have the same or different forms. The card form may include at least one of the following: card shape, card transparency, shapes of elements within the card, and types of elements within the card.

[0140] The card shape may include a bar style, a red envelope style, or a gift box style. For example, the first point of interest information block on a map page may be displayed as a bar card, the second point of interest information block may be displayed as a red envelope card, and the third point of interest information block may be displayed as a gift box card. Alternatively, the card shape may include a rectangular style, a circular style, or a triangular style. For example, the first point of interest information block on a map page may be displayed as a rectangular card, the second point of interest information block may be displayed as a circular card, and the third point of interest information block may be displayed as a triangular card.

[0141] The transparency of the card can be used to indicate the transparency of the POI information block in the map page. For example, the transparency of the first POI information block can be 30%; the transparency of the second POI information block can be 50%, and so on.

[0142] The shapes of the elements in the card can be used to indicate the outline, font size, font color, etc. of the elements in the POI information block. For example, the first POI information block displays text in size 5 font, while the second POI information block displays text in size 3 font. Another example is that the first POI information block displays text in black font, while the second POI information block displays text in red font.

[0143] The types of elements in a card may include text or icons, etc. For example, the POI information block displays text, and the second POI information block displays an icon corresponding to the text.

[0144] In an embodiment of the present application, the map page can display various points of interest and point of interest information blocks, namely store information and store information blocks. Users can not only grasp the store distribution at a macro level through the points of interest in the map page, but also compare details at a micro level through the store information blocks, thereby enhancing the user interaction experience. The map page also supports the centralized display of multiple stores under the same theme, brand, mall, or bazaar, thereby improving the efficiency of event promotion, reducing the cost of repeated searches for users, and enhancing the user interaction experience. Furthermore, by switching between store information blocks of different stores using user-familiar operation methods, such as left and right swiping operations, the user's operational learning threshold can be lowered. When the store information blocks of different stores are slid and switched, the corresponding store location information and activity information will be updated synchronously, thereby enhancing the accuracy and timeliness of information transmission.

[0145] In an optional implementation, the map page may further include at least one point of interest related to the target activity, and activity information of each of the at least one point of interest with respect to the target activity.

[0146] by Figure 3H For example, Figure 3H 313 is a schematic diagram of a map page provided in an embodiment of the present application, wherein the map page 313 may further include at least one point of interest related to a target activity, and activity information for each of the at least one point of interest for the target activity. For example, the target point of interest "×× Coffee (Huaihai Middle Road Store)" 313a and activity information 313b, namely, "Buy one get one free on all coffees"; any point of interest among the at least one point of interest "×× Coffee (Xintiandi Store)" 313c and activity information 313d, namely, "Buy coffee and get free peripherals"; any point of interest among the at least one point of interest "×× Coffee (Xintiandi Store)" 313e and activity information 313f, namely, "Buy two get one free on all coffees".

[0147] In an embodiment of the present application, the map page not only displays the target point of interest and activity information, but also displays at least one point of interest related to the target activity, and activity information of each point of interest in the at least one point of interest for the target activity. More points of interest can be directly displayed on the map page, and users can directly choose to go to any point of interest, reducing interactive operations and improving user interaction experience.

[0148] In an optional embodiment, the map page may also include at least one of the following information: a point of interest identifier corresponding to each point of interest, a navigation control corresponding to each point of interest, the point of interest identifier is used to trigger the display of a point of interest information block corresponding to the point of interest, and the navigation control is used to guide the visiting object to navigate to the geographical location of the corresponding point of interest.

[0149] The point of interest identifier corresponding to any point of interest is used to uniquely identify the point of interest, and the point of interest identifier of any point of interest may include the point of interest mark and / or the name of the point of interest. Figure 3H For example, the map page 314 may also include a point of interest identifier 314a and a navigation control 314b. The access object may trigger the point of interest identifier 314a, so that the first client may display the point of interest information block of the point of interest "×× Coffee (Huaihai Middle Road Store)"; or the access object may trigger the navigation control 314b, so that the first client may display a navigation page, which is used to guide the access object to navigate to the geographical location of the point of interest "×× Coffee (Huaihai Middle Road Store)". The map page 314 may also include a point of interest identifier 314c and a navigation control 314d. The access object may trigger the point of interest identifier 314c, so that the first client may display the point of interest information block of the point of interest "×× Coffee (Xintiandi Store)"; or the access object may trigger the navigation control 314d, so that the first client may display a navigation page, which is used to guide the access object to navigate to the geographical location of the point of interest "×× Coffee (Xintiandi Store)". The map page 314 may also include a point of interest identifier 314e and a navigation control 314f. The access object may trigger the point of interest identifier 314e, so that the first client may display the point of interest information block of the point of interest "×× Coffee (× Chengguang Store)"; or, the access object may trigger the navigation control 314f, so that the first client may display a navigation page, which is used to guide the access object to navigate to the geographical location of the point of interest "×× Coffee (× Chengguang Store)".

[0150] In an embodiment of the present application, a point of interest (POI) identifier corresponding to each POI and a corresponding navigation control are displayed on a map page. A user can click a POI identifier, and the first client can display a POI information block corresponding to the POI identifier, so that the user can understand the POI information of the POI and improve the user's decision-making efficiency. When the user decides to go to a POI, the navigation control on the map page can be used to quickly navigate to the POI, thereby improving the user's interactive experience.

[0151] Optionally, the map page further includes at least one point of interest related to the target activity, activity information of each of the at least one point of interest with respect to the target activity, and location information of the visited object.

[0152] When a visitor accesses a map page, the first client obtains the visitor's geographic location and displays at least one point of interest related to a target activity on the map page. When each of the at least one point of interest displays activity information related to the target activity, the visitor's location information is displayed. Specifically, the map page may include a virtual image of the visitor, and the display position of the virtual image on the map page represents the location information of the visitor.

[0153] Optionally, the virtual image corresponding to the accessed object includes at least one of the following: a virtual pet image corresponding to the accessed object, and a virtual character image corresponding to the accessed object. For example, a virtual dog image corresponding to the accessed object may be displayed on the map page, or a virtual character image corresponding to the accessed object may be displayed on the map page, or both a virtual dog image and a virtual character image may be displayed on the map page.

[0154] by Figure 3H For example, the map page 315 further includes a virtual image 315 a of the visited object. The virtual image 315 a in the map page 315 represents the location information of the visited object. The virtual image 315 a is a virtual character image corresponding to the visited object.

[0155] In an embodiment of the present application, the map page not only displays at least one point of interest related to the target activity, and activity information of each point of interest in the at least one point of interest for the target activity, but also displays the user's location information. The user can make better decisions based on his or her own location information and the information of each point of interest and activity. For example, the user can choose a point of interest that is closer to him or her to participate in the activity, thereby improving the user experience.

[0156] Optionally, the map page also includes at least one point of interest related to the target activity, activity information provided by each of the at least one point of interest for the target activity, and location information of the visiting object; the map page also includes at least one of the following information: a point of interest identifier corresponding to each point of interest, a navigation control corresponding to each point of interest, the point of interest identifier is used to trigger the display of the point of interest information block of the corresponding point of interest, and the navigation control is used to guide the visiting object to navigate to the geographical location of the corresponding point of interest.

[0157] In an optional embodiment, the map page may further include interactive information of the target point of interest.

[0158] Specifically, the interactive information of the target point of interest may include at least one of the following: published content information of the published content associated with the target point of interest, evaluation information of the target point of interest, and message information of the target point of interest, etc. Among them, the published content associated with the target point of interest can be understood as follows: any object can mount a location link of any place when publishing content. If the location link mounted by any object is a location link of the location where the target point of interest is located, then the published content is associated with the target point of interest. The published content information of the published content can be, for example, the number of published content, or the number of views of the published content, etc. The evaluation information of the target point of interest and the message information of the target point of interest can refer to the evaluation information and message information published by each object on the location details page of the target point of interest. Then the evaluation information of the target point of interest and the message information of the target point of interest can be the number of evaluation information of the target point of interest and the number of message information of the target point of interest, etc.

[0159] by Figure 3I For example, Figure 3I This is a schematic diagram of a map page provided in an embodiment of the present application. Map page 316 also includes a publication count 316a of the publications associated with the target point of interest, i.e., "566 notes." Optionally, the access object can trigger this publication count, so that the first client can display at least one publication associated with the target publication.

[0160] In an optional embodiment, the map page may further include a content information block of target published content associated with the target point of interest; and in response to a triggering operation on the content information block, a content details page of the target published content may be displayed.

[0161] Among them, the target published content associated with the target point of interest can be understood as follows: any object can attach a location link of any location when publishing content. If the location link attached by any object is a location link of the location where the target point of interest is located, then the target published content is associated with the target point of interest. The content information block may include the media content and / or text content of the target published content. The media content may be, for example, an image or video of the target published content, and the text content may be, for example, the title, body, or comment information of the target published content. Optionally, the associated position of the content information block may also include location details information of the target point of interest. Among them, the associated position of the content information block may refer to the display position of the content information block or the adjacent position of the content information block, etc., which is not limited in the embodiments of the present application.

[0162] In an embodiment of the present application, by displaying a content information block of the target published content associated with the target point of interest on the map page, the user can trigger to enter the published content details page, and then can understand the target point of interest through the content details of the target published content, thereby increasing the probability of the user going to the target point of interest and improving the activity conversion rate.

[0163] In an optional implementation, the activity details page of the activity information may also be displayed in response to a triggering operation on the activity information.

[0164] by Figure 3J For example, Figure 3J 3 is a schematic diagram of a map page provided in an embodiment of the present application. Map page 317 displays event information 317a, namely, "Buy one get one free on all coffees." The first client can respond to a trigger operation on event information 317a to display an event details page 318 of the event information. The event details page of the event information may include event details of the event information. For example, if the event information is "Buy one get one free on all coffees," the event details of the event information may include various coffee products available at the target point of interest. Optionally, the event details page of the event information may also include location details of the target point of interest and / or a navigation control, where the navigation control is used to guide the visitor to the geographic location of the corresponding point of interest.

[0165] In an embodiment of the present application, the user can trigger activity information, so that the client can display the activity details page of the activity information. The user can learn the details of the activity information on the activity details page, thereby increasing the probability of the user going to the target point of interest. The activity details page of the activity information can also include location details information and navigation controls of the target point of interest. The location information can further assist the user in making decisions. After the user decides to go to the target point of interest, he can quickly navigate through the navigation controls to enhance the user's interactive experience.

[0166] In an optional implementation, an activity topic page of the activity information may also be displayed in response to a triggering operation on the activity information.

[0167] by Figure 3K For example, Figure 3K It is a schematic diagram of a map page provided in an embodiment of the present application. The map page 319 displays activity information 319a, namely, "buy one get one free for all coffees". The first client can respond to the trigger operation for the activity information 319a to display the activity topic page 320 of the activity information.

[0168] The target point of interest can create an activity topic for the activity information, so that the first client can display the activity topic page for the activity information in response to a trigger operation on the activity information. The activity topic page can include topic information for the activity information, which is used to guide visitors to the target point of interest's location. The activity topic information can include at least one of the following: the initiator of the activity topic, the number of participants in the activity topic, and recommended information for the activity topic. The initiator of the activity topic can be the merchant corresponding to the target point of interest. The number of participants in the activity topic can include the number of participants in the activity topic and / or the number of topic posts for the activity topic. The number of participants in the activity topic can refer to the number of participants in the activity topic, such as "2 participants"; the number of topic posts for the activity topic can refer to the number of topics posted under the activity topic, such as "2 posts". The recommended information for the activity topic is used to guide visitors to the target point of interest's location. Optionally, the recommended information can include media information and / or text information. The media information can include at least one of the following: image information, animation information, audio information, video information, and audio-visual information. The recommended information can include, for example, the text message "Buy one get one free on all coffees."

[0169] Optionally, the activity topic page may also include a second topic participation control, which may display a topic editing page in response to a trigger operation on the second topic participation control; and may publish the edited topic content for the activity information in response to a topic editing operation on the topic editing page.

[0170] Among them, the topic editing operation on the topic editing page may include a topic content input operation and a topic content sending operation. The topic content input operation can be triggered and completed by a character input component, and the topic content sending operation can be triggered and completed by a topic sending control. For example, the topic editing page may include a topic content input area. The first client may call a character component and input character content in response to a trigger operation on the topic content input area. The input character content is the topic content. The topic editing page may also include a topic sending control. The first client may publish the edited topic content in response to a trigger operation on the topic sending control. Optionally, the activity topic page may also include at least one topic content related to activity information.

[0171] In an embodiment of the present application, merchants corresponding to the target point of interest can create activity topics for activity information, and users can participate in the activity topics for activity information. The activity topic page includes topic information for activity information, and the topic information can attract users to the geographical location of the target point of interest, thereby improving the activity conversion rate.

[0172] In an optional embodiment, there are multiple points of interest related to the target activity, and the multiple points of interest related to the target activity include a target point of interest, and a distance between the target point of interest and the visited object is smaller than a distance between other points of interest in the multiple points of interest and the visited object.

[0173] When the first client displays the map page, it obtains the geographic location of the visitor and, based on the geographic location of the visitor and the geographic locations of various points of interest related to the target activity, determines the target point of interest closest to the visitor and displays the target point of interest and activity information on the map page. For example, if the distance between the visitor and point of interest 1 is 2 kilometers, the distance between the visitor and point of interest 2 is 1 kilometer, and the distance between the visitor and point of interest 3 is 3 kilometers, then point of interest 2 can be determined as the target point of interest.

[0174] In an embodiment of the present application, the target points of interest and activity information displayed on the map page can be determined based on the user's real-time location information, and the points of interest closest to the user can be displayed on the map page first, which can improve the user's decision-making efficiency.

[0175] Optionally, the map page further includes a target point of interest information block for the target point of interest, and a point of interest information block for at least one point of interest related to the target activity. The target point of interest information block for the target point of interest is displayed in a preset display area on the map page, and the point of interest information blocks for each of the at least one point of interest information block are arranged and displayed according to their distance from the target object. Arranging the point of interest information blocks for each point of interest according to their distance from the target object may mean arranging and displaying the point of interest information blocks for each point of interest in order of distance from the target object, from smallest to largest. In other words, the point of interest information blocks for points of interest that are closer to the target object are arranged higher in the sorting order.

[0176] In an optional implementation, there are multiple points of interest related to the target activity, the multiple points of interest related to the target activity include a target point of interest, and the point of interest popularity of the target point of interest is greater than the point of interest popularity of other points of interest.

[0177] Among them, the point of interest popularity of any point of interest can be determined based on the amount of interaction of any point of interest. The amount of interaction of any point of interest can be, for example, determined by the interactive operations of each object on the location details page of any point of interest; or it can be determined by the interactive operations of each object on the activity topic page of any point of interest, etc. Interactive operations may include like operations, favorite operations, forwarding operations, content publishing operations, etc., which are not limited in the embodiments of the present application. The point of interest popularity of the target point of interest is the point of interest with the highest popularity, that is, the point of interest with the highest amount of interaction. For example, if the interaction volume of point of interest 1 is 2000, the interaction volume of point of interest 2 is 3000, and the interaction volume of point of interest 3 is 1000, then point of interest 2 can be determined as the target point of interest.

[0178] In the embodiment of the present application, the most popular points of interest can be displayed preferentially on the map page according to the popularity of each point of interest, which can improve the user's decision-making efficiency.

[0179] In an optional embodiment, there are multiple points of interest related to the target activity, and the multiple points of interest related to the target activity include a target point of interest, and the target point of interest has a higher preferential degree for the target activity than other points of interest.

[0180] The degree of discount offered by each point of interest for the target activity can be determined based on the activity information of each point of interest. For example, if the activity information of point of interest 1 is "buy one get one free coffee on all occasions," and the activity information of point of interest 2 is "buy two get one free coffee on all occasions," then it can be determined that the degree of discount offered by point of interest 1 for the target activity is greater than the degree of discount offered by point of interest 2 for the target activity, and point of interest 1 can be determined as the target point of interest. In this embodiment of the present application, the degree of discount offered by each point of interest for the target activity can be determined based on the activity information of each point of interest, and the points of interest with the highest discount can be displayed preferentially on the map page, thereby improving user decision-making efficiency.

[0181] In an embodiment of the present application, a splash screen page is displayed, which includes recommended information about a target activity; in response to a trigger operation on the splash screen page, a map page is displayed, which includes target points of interest related to the target activity, as well as activity information provided by the target points of interest for the target activity. The recommended information about the target activity on the splash screen page can attract users to trigger the splash screen to display a map page, which displays target points of interest related to the target activity, as well as activity information provided by the target points of interest for the target activity. Through the online splash screen page and map page, users can be attracted to go to the offline target points of interest to participate in the activity, realizing online and offline linkage, thereby improving the user's interactive experience and activity conversion rate.

[0182] Based on the above description, see Figure 4 , Figure 4 This is a flow chart of another page interaction method provided by an embodiment of the present application. Figure 4 The page interaction method shown includes but is not limited to steps S401 to S402, wherein:

[0183] S401: Display an opening page, which includes recommendation information for a target activity.

[0184] The specific implementation of step S401 in the embodiment of the present application can refer to the relevant description of the above-mentioned step S201, which will not be repeated here.

[0185] S402 : In response to a trigger operation on the opening screen page, a target point of interest information block of a target point of interest related to a target activity is displayed, where the target point of interest information block includes point of interest information of the target point of interest.

[0186] The point of interest information of the target point of interest may include media information and / or text information. The media information may, for example, be a point of interest image of the target point of interest, which may be provided by a merchant corresponding to the target point of interest. The text information may, for example, include a point of interest identifier and / or location details information of the target point of interest. The point of interest identifier of the target point of interest is used to uniquely identify the target point of interest, and the point of interest identifier of the target point of interest may include the point of interest name of the target point of interest. The location details information of the target point of interest is used to indicate the geographical location of the target point of interest. Optionally, the target point of interest information block may be displayed in a card style.

[0187] Optionally, the target interest point information block of the target interest point may also refer to a target store information block of the target interest point. That is, the target store information block may include store information of the target interest point.

[0188] by Figure 5 For example, Figure 5 This is a schematic diagram of the opening screen page provided in an embodiment of the present application, wherein the first client can display a target point of interest information block 502a of a target point of interest related to a target activity on page 502 in response to a trigger operation on the opening screen page 501, and the target point of interest information block 502a includes point of interest information of the target point of interest.

[0189] Optionally, in response to a trigger operation on the start screen page, a map page is displayed, the map page including a target point of interest information block of a target point of interest related to the target activity, the target point of interest information block including point of interest information of the target point of interest. The specific implementation of the map page in this embodiment of the application can be found in the relevant description of step S202 above, and will not be repeated here.

[0190] Optionally, in response to a trigger operation on the target POI information block, a location details page of the target POI may be displayed. The location details page of the target POI is used to display detailed information of the target POI.

[0191] Optionally, the place details page may include a review display area and a message display area, wherein the review display area is used to display review information for the target point of interest, and the message display area is used to display message information for the target point of interest.

[0192] In an embodiment of the present application, by displaying the target point of interest information block of the target point of interest, the target point of interest information block includes the point of interest information of the target point of interest, and the point of interest information of the target point of interest can be directly displayed to the user. The user can also trigger the target point of interest information block to display the location details page of the target point of interest. The user can understand the detailed information of the target point of interest on the location details page, thereby guiding the user to the target point of interest to participate in the target activity, thereby improving the user's interactive experience and activity conversion rate.

[0193] Optionally, the target point of interest information block also includes a navigation control of the target point of interest. In this case, a navigation page may be displayed in response to a triggering operation on the navigation control, and the navigation page is used to guide the visitor to navigate to the geographical location of the target point of interest.

[0194] The access object may trigger a navigation control, and the first client may, in response to the triggering operation on the navigation control, display a navigation page for guiding the access object to the geographical location of the target point of interest. Specifically, the navigation page may display the coordinates of the geographical location of the target point of interest on a digital map, as well as navigation information for moving from the geographical location of the access object to the geographical location of the target point of interest.

[0195] In an embodiment of the present application, a splash screen page is displayed, the splash screen page includes recommended information of a target activity, and in response to a trigger operation on the splash screen page, a target point of interest information block of a target point of interest related to the target activity is displayed, the target point of interest information block including point of interest information of the target point of interest. Through the recommended information of the target activity in the splash screen page, it is possible to attract users to trigger the splash screen page to display the target point of interest information block of the target point of interest related to the target activity, the target point of interest information block including point of interest information of the target point of interest, and the point of interest information of the target point of interest can be directly displayed to the user, thereby attracting the user to the target point of interest. Through the online splash screen page and point of interest information block, users are attracted to go to the offline target point of interest to participate in the activity, thereby realizing the linkage between online and offline, thereby improving the user's interactive experience and the activity conversion rate.

[0196] Based on the above description, see Figure 6 , Figure 6 This is a flow chart of another page interaction method provided by an embodiment of the present application. Figure 6 The page interaction method shown includes but is not limited to steps S601 to S608, wherein:

[0197] S601: In response to a display triggering operation on a start-screen page, the client sends a request for obtaining recommendation information of a target activity to a server.

[0198] For example, an access subject can log in to an e-commerce application or content publishing platform on a computer device using the access subject's access account. The computer device can then run the first client corresponding to the access account. The first client establishes a communication connection with the server, and the first client can send a request to the server to obtain recommended information for the target activity. The client mentioned in this solution is the same client as the first client in the above embodiment. The access subject can refer to an object that accesses the start screen page and / or map page.

[0199] Optionally, the creation object may create multiple activities, including the target activity. Different activities may correspond to different recommendation information, and different activities may correspond to different location information of activity locations.

[0200] In an optional implementation, the target activity may be determined by: in response to a start-up operation of a target application, acquiring location information of an access object, and determining the target activity according to the location information of the access object.

[0201] The target user can launch the target application by clicking on its icon, application link, or other methods. In response to the launch of the target application, the client can obtain the target user's location information and, based on the target user's location information, identify the target activity from among multiple activities. In other words, the target activity's activity area matches the target user's location information. For example, if the target user's location information indicates that the target user is located in Shanghai, the client will identify the target activity as being conducted in Shanghai. Furthermore, after identifying the target activity, the client sends a request to the server for recommended information about the target activity.

[0202] Optionally, the server may also perform the determination of the target activity based on the access subject's location information. For example, the access subject may launch the target application by clicking on its icon, application link, or the like. In response to the launch of the target application, the client may obtain the access subject's location information and, when sending a request to the server for recommendation information, transmit the access subject's location information to the server, allowing the server to determine the target activity based on the access subject's location information. Furthermore, after determining the target activity, the server may determine recommendation information for the target activity.

[0203] S602: The server obtains recommendation information of the target activity.

[0204] Specifically, the creation object may create a target activity through the second client, set recommendation information for the target activity, and send the target activity and the recommendation information to the server, so that when the server receives a request to obtain the recommendation information of the target activity, the server can obtain the recommendation information of the target activity.

[0205] S603: The server sends the recommendation information of the target activity to the client.

[0206] S604: The client displays a splash screen page, which includes recommendation information for the target activity.

[0207] The specific implementation of step S604 in the embodiment of the present application can refer to the relevant description of the above step S201, which will not be repeated here.

[0208] S605: In response to the triggering operation on the opening screen page, the client sends a request to the server for obtaining the map page, the target point of interest, and the activity information of the target activity at the target point of interest.

[0209] S606: The server obtains the map page, the target point of interest, and activity information of the target point of interest for the target activity.

[0210] Among them, the merchant corresponding to the target point of interest can be the execution object participating in the target activity, and the execution object can be the same as or different from the creation object. Among them, if the execution object is the same as the creation object, then the object can create the target activity and execute the target activity, that is, set activity information for the target activity. For example, the object is the merchant corresponding to point of interest 1, and the object can create the target activity and set activity information for the target activity. Among them, if the execution object is different from the creation object, then the creation object can create the target activity, and the execution object executes the target activity, that is, the execution object sets activity information for the target activity. For example, the creation object is a certain brand party, and the certain brand party owns point of interest 1 and point of interest 2, and the merchants corresponding to point of interest 1 and point of interest 2 are the execution objects, then the certain brand party can create the target activity, and the points of interest under the certain brand, for example, the target point of interest is the merchant corresponding to point of interest 1, then the activity information can be set for the target activity. Specifically, after the merchant corresponding to the target point of interest sets the activity information for the target activity, the activity information will be sent to the server. After receiving the map page, the target point of interest, and the merchant corresponding to the target point of interest, the server will obtain the map page, the target point of interest, and the activity information of the target point of interest for the target activity.

[0211] Optionally, if there are multiple points of interest related to the target activity, and the multiple points of interest related to the target activity include the target point of interest, then the server may obtain the map page, the multiple points of interest, and activity information of the multiple points of interest for the target activity. Further, the server may send the map page, the multiple points of interest, and the activity information of the multiple points of interest for the target activity to the client.

[0212] S607: The server sends the map page, the target point of interest, and the activity information of the target point of interest for the target activity to the client.

[0213] S608: The client displays a map page, which includes target points of interest related to the target activity and activity information of the target points of interest with respect to the target activity.

[0214] In an optional embodiment, if there are multiple points of interest related to the target activity, and the multiple points of interest related to the target activity include the target point of interest, then in response to the trigger operation on the opening screen page, the location information of the accessed object can be obtained, and a set of points of interest related to the target activity that matches the location information of the accessed object can be determined; and the points of interest in the set of points of interest are sorted in ascending order of distance from the accessed object.

[0215] Among them, there are multiple points of interest related to the target activity, and different points of interest are located in different geographical locations. Then, when the access object triggers the opening screen to display the map page, the client can obtain the location information of the access object, thereby determining a set of points of interest related to the target activity that matches the location information of the access object. Among them, the client can determine multiple points of interest whose distance from the access object is less than a preset distance threshold based on the location information of the access object and the various points of interest related to the target activity. The multiple points of interest whose distance from the access object is less than the preset distance threshold constitute a set of points of interest related to the target activity that matches the location information of the access object. In other words, the client will determine the points of interest related to the target activity near the geographical location of the access object. And the client will also sort the various points of interest in the point of interest set in order of distance from the access object to the access object. Further optionally, when displaying the map page, the client will sort the point of interest information blocks of the various points of interest in the point of interest set in order of distance from the access object to the access object to the access object.

[0216] Optionally, in response to a trigger operation on the opening screen page, the location information of the accessed object is obtained, and a set of points of interest related to the target activity that matches the location information of the accessed object is determined; the server can also execute the sorting of the points of interest in the point of interest set in ascending order of distance from the accessed object, which will not be repeated here in the embodiments of the present application.

[0217] The specific implementation of step S608 in the embodiment of the present application can refer to the relevant description of the above step S202, which will not be repeated here.

[0218] In an embodiment of the present application, in response to a display trigger operation for a splash screen page, the client sends a request to the server for obtaining recommended information about a target activity. The server obtains the recommended information about the target activity, and the server sends the recommended information about the target activity to the client. The client displays the splash screen page, which includes the recommended information about the target activity. In response to a trigger operation for the splash screen page, the client sends a request to the server for obtaining a map page, a target point of interest, and activity information about the target point of interest for the target activity. The server obtains the map page, the target point of interest, and activity information about the target point of interest for the target activity. The server sends the map page, the target point of interest, and activity information about the target point of interest for the target activity to the client. The client displays the map page, which includes target points of interest related to the target activity and activity information about the target point of interest for the target activity. The recommended information about the target activity in the splash screen page can attract users to trigger the splash screen page to display a map page. The map page displays target points of interest related to the target activity and activity information about the target point of interest for the target activity. The online splash screen page and map page can attract users to go to the offline target point of interest to participate in the activity, thereby achieving online and offline linkage, thereby improving the user's interactive experience and activity conversion rate.

[0219] An embodiment of the present application further provides a computer storage medium, in which program instructions are stored. When the program instructions are executed, they are used to implement the corresponding methods described in the above embodiments.

[0220] An embodiment of the present application provides a computer program product, which includes a computer program stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium, and the processor executes the computer program, so that the computer device executes the corresponding method described in the above embodiment.

[0221] See also Figure 7 , Figure 7 It is a structural diagram of a page interaction device provided in an embodiment of the present application.

[0222] In one implementation of the page interaction device of the embodiment of the present application, the page interaction device includes the following structure:

[0223] A display unit 701 is configured to display a start screen page, wherein the start screen page includes recommendation information of a target activity;

[0224] The display unit 701 is further configured to display a map page in response to a trigger operation on the opening screen page, wherein the map page includes target points of interest related to the target activity and activity information of the target points of interest for the target activity.

[0225] In one embodiment, the map page further includes a target point of interest information block of the target point of interest, wherein the target point of interest information block includes point of interest information and / or navigation controls of the target point of interest. The display unit 701 may also be used to:

[0226] In response to a triggering operation on the target point of interest information block, displaying a location details page of the target point of interest; or,

[0227] In response to a triggering operation on the navigation control, a navigation page is displayed, wherein the navigation page is used to guide the access object to navigate to the geographical location of the target point of interest.

[0228] In one embodiment, the preset display area of ​​the map page displays a target point of interest information block of the target point of interest, and the display unit 701 can also be used to:

[0229] In response to the switching operation of the point of interest information block, the target point of interest information block displayed in the preset display area of ​​the map page is replaced with the switched point of interest information block, and the target point of interest in the map page is replaced with the switched point of interest, and the activity information of the target point of interest in the map page is replaced with the activity information of the switched point of interest.

[0230] In one embodiment, the map page further includes at least one point of interest related to the target activity, and activity information of each of the at least one point of interest with respect to the target activity;

[0231] The map page also includes at least one of the following information: a point of interest identifier corresponding to each point of interest, and a navigation control corresponding to each point of interest, wherein the point of interest identifier is used to trigger the display of a point of interest information block corresponding to the point of interest, and the navigation control is used to guide the visiting object to navigate to the geographical location of the corresponding point of interest.

[0232] In one embodiment, the opening screen page further includes location information of the activity location of the target activity, and the location information of the activity location is used to indicate the activity area of ​​the target activity.

[0233] In one embodiment, the display unit 701 may also be used to:

[0234] In response to a triggering operation on the activity information, an activity details page or an activity topic page of the activity information is displayed.

[0235] In one embodiment, there are multiple points of interest related to the target activity, and the multiple points of interest related to the target activity include the target point of interest, and the distance between the target point of interest and the visited object is less than the distance between other points of interest in the multiple points of interest and the visited object; or, the point of interest popularity of the target point of interest is greater than the point of interest popularity of the other points of interest; or, the degree of preferential treatment of the target point of interest for the target activity is greater than the degree of preferential treatment of the other points of interest.

[0236] In one embodiment, the target activity is determined by:

[0237] In response to a start-up operation of a target application, location information of an access object is acquired, and the target activity is determined according to the location information of the access object.

[0238] In one embodiment, there are multiple points of interest related to the target activity, and the multiple points of interest related to the target activity include the target point of interest. The display unit 701 may further be used to:

[0239] In response to the trigger operation on the opening screen page, the location information of the access object is obtained, and a set of points of interest related to the target activity that matches the location information of the access object is determined, and the individual points of interest in the set of points of interest are sorted in ascending order of distance from the access object.

[0240] In an embodiment of the present application, a splash screen page is displayed, which includes recommended information about a target activity; in response to a trigger operation on the splash screen page, a map page is displayed, which includes target points of interest related to the target activity, as well as activity information provided by the target points of interest for the target activity. The recommended information about the target activity on the splash screen page can attract users to trigger the splash screen to display a map page, which displays target points of interest related to the target activity, as well as activity information provided by the target points of interest for the target activity. Through the online splash screen page and map page, users can be attracted to go to the offline target points of interest to participate in the activity, realizing online and offline linkage, thereby improving the user's interactive experience and activity conversion rate.

[0241] In another implementation of the page interaction device of the embodiment of the present application, the page interaction device includes the following structure:

[0242] A display unit 701 is configured to display a start screen page, wherein the start screen page includes recommendation information of a target activity;

[0243] The display unit 701 is further configured to display a target point of interest information block of a target point of interest related to the target activity in response to a trigger operation on the start-screen page, wherein the target point of interest information block includes point of interest information of the target point of interest.

[0244] In an embodiment of the present application, a splash screen page is displayed, the splash screen page includes recommended information of a target activity, and in response to a trigger operation on the splash screen page, a target point of interest information block of a target point of interest related to the target activity is displayed, the target point of interest information block including point of interest information of the target point of interest. Through the recommended information of the target activity in the splash screen page, it is possible to attract users to trigger the splash screen page to display the target point of interest information block of the target point of interest related to the target activity, the target point of interest information block including point of interest information of the target point of interest, and the point of interest information of the target point of interest can be directly displayed to the user, thereby attracting the user to the target point of interest. Through the online splash screen page and point of interest information block, users are attracted to go to the offline target point of interest to participate in the activity, thereby realizing the linkage between online and offline, thereby improving the user's interactive experience and the activity conversion rate.

[0245] See also Figure 8 , Figure 8 8 is a schematic diagram of the structure of a computer device provided in an embodiment of the present application. The computer device in this embodiment of the present application includes a power supply module and other structures, and includes a processor 801, a memory 802, and a communication interface 803. The processor 801, the memory 802, and the communication interface 803 can exchange data, and the processor 801 implements the corresponding page interaction method.

[0246] The memory 802 may include volatile memory, such as random-access memory (RAM); the memory 802 may also include non-volatile memory, such as flash memory, solid-state drive (SSD), etc.; the memory 802 may also include a combination of the above types of memory.

[0247] The processor 801 may be a central processing unit (CPU). The processor 801 may also be a combination of a CPU and a GPU. In a computer device, multiple CPUs and GPUs may be included as needed to perform corresponding page interactions. In one embodiment, the memory 802 is used to store program instructions. The processor 801 may call program instructions to implement the various methods involved above in the embodiments of the present application.

[0248] The communication interface 803 may include a display screen, a microphone, or a speaker.

[0249] In one possible embodiment, the processor 801 of the computer device calls the program instructions stored in the memory 802 to display a start screen page through the communication interface 803, wherein the start screen page includes recommended information of the target activity; in response to a trigger operation on the start screen page, a map page is displayed, wherein the map page includes target points of interest related to the target activity, and activity information of the target points of interest for the target activity.

[0250] In one embodiment, the map page further includes a target point of interest information block of the target point of interest, wherein the target point of interest information block includes point of interest information and / or navigation controls of the target point of interest. The processor 801 may further perform the following operations through the communication interface 803:

[0251] In response to a triggering operation on the target point of interest information block, displaying a location details page of the target point of interest; or,

[0252] In response to a triggering operation on the navigation control, a navigation page is displayed, wherein the navigation page is used to guide the access object to navigate to the geographical location of the target point of interest.

[0253] In one embodiment, the preset display area of ​​the map page displays a target point of interest information block, and the processor 801 may further perform the following operations through the communication interface 803:

[0254] In response to the switching operation of the point of interest information block, the target point of interest information block displayed in the preset display area of ​​the map page is replaced with the switched point of interest information block, and the target point of interest in the map page is replaced with the switched point of interest, and the activity information of the target point of interest in the map page is replaced with the activity information of the switched point of interest.

[0255] In one embodiment, the map page further includes at least one point of interest related to the target activity, and activity information of each of the at least one point of interest with respect to the target activity;

[0256] The map page also includes at least one of the following information: a point of interest identifier corresponding to each point of interest, and a navigation control corresponding to each point of interest, wherein the point of interest identifier is used to trigger the display of a point of interest information block corresponding to the point of interest, and the navigation control is used to guide the visiting object to navigate to the geographical location of the corresponding point of interest.

[0257] In one embodiment, the opening screen page further includes location information of the activity location of the target activity, and the location information of the activity location is used to indicate the activity area of ​​the target activity.

[0258] In one implementation, the processor 801 may further perform the following operations through the communication interface 803:

[0259] In response to a triggering operation on the activity information, an activity details page or an activity topic page of the activity information is displayed.

[0260] In one embodiment, there are multiple points of interest related to the target activity, and the multiple points of interest related to the target activity include the target point of interest, and the distance between the target point of interest and the visited object is less than the distance between other points of interest in the multiple points of interest and the visited object; or, the point of interest popularity of the target point of interest is greater than the point of interest popularity of the other points of interest; or, the degree of preferential treatment of the target point of interest for the target activity is greater than the degree of preferential treatment of the other points of interest.

[0261] In one embodiment, the target activity is determined by:

[0262] In response to a start-up operation of a target application, location information of an access object is acquired, and the target activity is determined according to the location information of the access object.

[0263] In one embodiment, there are multiple points of interest related to the target activity, and the multiple points of interest related to the target activity include the target point of interest. The processor 801 may further perform the following operations:

[0264] In response to the trigger operation on the opening screen page, the location information of the access object is obtained, and a set of points of interest related to the target activity that matches the location information of the access object is determined, and the individual points of interest in the set of points of interest are sorted in ascending order of distance from the access object.

[0265] In an embodiment of the present application, the processor 801 displays a splash screen page through the communication interface 803, and the splash screen page includes recommended information about the target activity; in response to a trigger operation on the splash screen page, a map page is displayed, and the map page includes target points of interest related to the target activity, as well as activity information of the target points of interest for the target activity. Through the recommended information of the target activity in the splash screen page, the user can be attracted to trigger the splash screen page to display a map page, and the map page displays target points of interest related to the target activity, as well as activity information provided by the target points of interest for the target activity. Through the online splash screen page and map page, the user can be attracted to go to the offline target points of interest to participate in the activity, thereby realizing the linkage between online and offline, thereby improving the user's interactive experience and activity conversion rate.

[0266] In another implementation of the computer device of an embodiment of the present application, the processor 801 of the computer device calls the program instructions stored in the memory 802 to display a start screen page through the communication interface 803, and the start screen page includes recommended information of the target activity; in response to a trigger operation on the start screen page, a target interest point information block of the target interest point related to the target activity is displayed, and the target interest point information block includes the interest point information of the target interest point.

[0267] In an embodiment of the present application, the processor 801 displays a splash screen page through the communication interface 803. The splash screen page includes recommended information about the target activity. In response to a trigger operation on the splash screen page, a target point of interest information block of a target point of interest related to the target activity is displayed. The target point of interest information block includes point of interest information of the target point of interest. Through the recommended information about the target activity in the splash screen page, the user can be attracted to trigger the splash screen page to display the target point of interest information block of the target point of interest related to the target activity. The target point of interest information block includes point of interest information of the target point of interest. The point of interest information of the target point of interest can be directly displayed to the user, attracting the user to the target point of interest. Through the online splash screen page and point of interest information block, the user is attracted to go to the offline target point of interest to participate in the activity, thereby realizing the linkage between online and offline, thereby improving the user's interactive experience and the activity conversion rate.

[0268] Those skilled in the art will appreciate that all or part of the process steps in the above-described method embodiments can be implemented by a computer program instructing the relevant hardware. The program can be stored in a computer-readable storage medium, and when executed, the program can include the process steps in the above-described method embodiments. The aforementioned storage medium includes various media capable of storing program code, such as ROM or random access memory (RAM), magnetic disks, or optical disks.

[0269] The above disclosure is only part of the embodiments of the present application, and it is certainly not intended to limit the scope of the rights of the present application. Ordinary technicians in this field can understand that all or part of the processes of the above embodiments and equivalent changes made in accordance with the claims of the present application are still within the scope covered by the present application.

Claims

1. A page interaction method, characterized in that: The method comprises: Displaying a splash screen page, wherein the splash screen page includes recommendation information for the target activity; In response to a trigger operation on the start-screen page, a map page is displayed, wherein the map page includes target points of interest related to the target activity and activity information of the target points of interest for the target activity.

2. The method according to claim 1, wherein The map page further includes a target point of interest information block of the target point of interest, wherein the target point of interest information block includes point of interest information and / or navigation controls of the target point of interest, and the method further includes: In response to a triggering operation on the target point of interest information block, displaying a location details page of the target point of interest; or, In response to a triggering operation on the navigation control, a navigation page is displayed, wherein the navigation page is used to guide the access object to navigate to the geographical location of the target point of interest.

3. The method according to claim 1, wherein The preset display area of ​​the map page displays a target point of interest information block of the target point of interest, and the method further includes: In response to the switching operation of the point of interest information block, the target point of interest information block displayed in the preset display area of ​​the map page is replaced with the switched point of interest information block, and the target point of interest in the map page is replaced with the switched point of interest, and the activity information of the target point of interest in the map page is replaced with the activity information of the switched point of interest.

4. The method according to claim 1, wherein The map page further includes at least one point of interest related to the target activity, and activity information of each of the at least one point of interest with respect to the target activity; The map page also includes at least one of the following information: a point of interest identifier corresponding to each point of interest, and a navigation control corresponding to each point of interest, wherein the point of interest identifier is used to trigger the display of a point of interest information block corresponding to the point of interest, and the navigation control is used to guide the visiting object to navigate to the geographical location of the corresponding point of interest.

5. The method according to claim 1, wherein The opening screen page also includes location information of the activity location of the target activity, and the location information of the activity location is used to indicate the activity area of ​​the target activity.

6. The method according to claim 1, wherein The method further comprises: In response to a triggering operation on the activity information, an activity details page or an activity topic page of the activity information is displayed.

7. The method according to claim 1, wherein There are multiple points of interest related to the target activity, and the multiple points of interest related to the target activity include the target point of interest, and the distance between the target point of interest and the visited object is smaller than the distance between other points of interest among the multiple points of interest and the visited object; or, the point of interest popularity of the target point of interest is greater than the point of interest popularity of the other points of interest; or, the degree of preferential treatment of the target point of interest for the target activity is greater than the degree of preferential treatment of the other points of interest.

8. The method according to claim 1, wherein The target activity is determined by: In response to a start-up operation of a target application, location information of an access object is acquired, and the target activity is determined according to the location information of the access object.

9. The method according to claim 1, wherein There are multiple points of interest related to the target activity, and the multiple points of interest related to the target activity include the target point of interest. The method further includes: In response to a triggering operation on the opening screen page, obtaining location information of the access object, and determining a set of points of interest related to the target activity that matches the location information of the access object; The points of interest in the point of interest set are sorted in ascending order of distance from the visit object.

10. A page interaction method, characterized in that: The method comprises: Displaying a splash screen page, wherein the splash screen page includes recommendation information for the target activity; In response to a trigger operation on the start-screen page, a target point of interest information block of a target point of interest related to the target activity is displayed, where the target point of interest information block includes point of interest information of the target point of interest.

11. A page interaction device, characterized in that: The device comprises: A display unit, configured to display an opening page, wherein the opening page includes recommendation information for a target activity; The display unit is further configured to display a map page in response to a trigger operation on the start-screen page, wherein the map page includes target points of interest related to the target activity and activity information of the target points of interest for the target activity.

12. A page interaction device, characterized in that: The device comprises: A display unit, configured to display an opening page, wherein the opening page includes recommendation information for a target activity; The display unit is further configured to display a target point of interest information block of a target point of interest related to the target activity in response to a trigger operation on the start-screen page, wherein the target point of interest information block includes point of interest information of the target point of interest.

13. A computer device, characterized in that: The computer device includes a memory, a communication interface and a processor, wherein the memory, the communication interface and the processor are interconnected; the memory stores a computer program, and the processor calls the computer program stored in the memory to implement the page interaction method according to any one of claims 1 to 10.

14. A computer-readable storage medium, characterized in that The computer-readable storage medium stores a computer program, and when the computer program is executed by a processor, the page interaction method according to any one of claims 1 to 10 is implemented.

15. A computer program product, characterized in that The computer program product includes a computer program, which is stored in a computer storage medium; a processor of a computer device reads the computer program from the computer storage medium, and the processor executes the computer program, so that the computer device executes the page interaction method according to any one of claims 1 to 10.

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