Comment display method and device, electronic equipment and storage medium

By displaying object attribute information and tags on the comment page, the system enables comment filtering and feature information acquisition, solving the problems of monotonous comment display and low information acquisition efficiency, and improving the efficiency of users viewing comments.

CN120763416BActive Publication Date: 2026-01-02BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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Patent Information

Application Number
CN202511259368.4
Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
Filing Date
2025-09-04
Publication Date
2026-01-02
Estimated Expiration
2045-09-04

AI Technical Summary

Technical Problem

Existing technologies suffer from problems such as limited comment display formats and low efficiency in obtaining user information.

Method used

By displaying object attribute information and its corresponding attribute tags on the comment page, and responding to selection instructions to display target comments, the system enables comment filtering and viewing. It also utilizes an artificial intelligence extraction model to obtain comment feature information.

Benefits of technology

It has enriched the display format of comments and improved the efficiency of user location and information retrieval.

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Abstract

The present disclosure relates to a comment display method and device, an electronic device and a storage medium. The method comprises: in response to a comment viewing instruction for target multimedia content, displaying a comment page corresponding to the target multimedia content; the comment page comprises at least one object attribute information, and each object attribute information comprises a plurality of attribute labels; in response to a selection instruction for at least one attribute label in the at least one object attribute information, displaying a target comment corresponding to the at least one attribute label; the target comment is a comment published by a target object in existing comments corresponding to the target multimedia content, and object attribute information of the target object matches the at least one attribute label. The present disclosure improves the comment viewing efficiency and information acquisition efficiency.
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Description

TECHNICAL FIELD

[0001] The present disclosure relates to the technical field of computer, and particularly relates to a comment display method and device, electronic equipment and storage medium. BACKGROUND

[0002] In the current content platform (such as social media, e-commerce website, information community), the comment area of multimedia content is an important carrier for content interaction between users. In the related art, the display logic of the comment area generally depends on the default sorting mechanism, such as arranging in reverse chronological order (showing the latest comments first), so that the comment display method in the related art has the problems of single display form and low user information acquisition efficiency. SUMMARY

[0003] The present disclosure provides a comment display method, device, electronic equipment and storage medium to at least solve the problems of single display form and low user information acquisition efficiency of the comment display method in the related art. The technical solutions of the present disclosure are as follows:

[0004] According to a first aspect of an embodiment of the present disclosure, a comment display method is provided, comprising:

[0005] In response to a comment viewing instruction for target multimedia content, a comment page corresponding to the target multimedia content is displayed; the comment page includes at least one object attribute information, and each object attribute information includes a plurality of attribute tags;

[0006] In response to a selection instruction for at least one attribute tag in the at least one object attribute information, a target comment corresponding to the at least one attribute tag is displayed; the target comment is a comment published by a target object in the existing comments corresponding to the target multimedia content, and the object attribute information of the target object matches the at least one attribute tag.

[0007] In an exemplary embodiment, the comment page includes a tag display area and a comment display area, and the tag display area and the comment display area are mutually non-overlapping; the tag display area includes the at least one object attribute information;

[0008] The response to the selection instruction for at least one attribute tag in the at least one object attribute information and the display of the target comment corresponding to the at least one attribute tag include:

[0009] In response to the selection instruction for at least one attribute tag in the at least one object attribute information in the tag display area, the target comment corresponding to the at least one attribute tag is displayed;

[0010] And / or,

[0011] The comment page comprises the existing comments; each existing comment comprises one attribute label in the each object attribute information;

[0012] The target comment corresponding to the at least one attribute label is displayed in response to the selection instruction of the at least one attribute label in the at least one object attribute information.

[0013] The target comment corresponding to the at least one attribute label is displayed in response to the selection instruction of the at least one attribute label in the at least one comment in the existing comments.

[0014] In an example embodiment, the at least one object attribute information comprises one object attribute information; and the at least one attribute label comprises one attribute label.

[0015] The target comment corresponding to the at least one attribute label is displayed in response to the selection instruction of the at least one attribute label in the at least one object attribute information.

[0016] The target comment corresponding to the any attribute label in the object attribute information and first description information are displayed in response to the selection instruction of the any attribute label; the first description information represents the comment feature information of the target object corresponding to the any attribute label; the first description information is obtained by information extraction of the target comment based on an artificial intelligence extraction model, or the first description information is obtained by keyword extraction of the target comment.

[0017] In an example embodiment, the at least one object attribute information comprises one object attribute information; and the at least one attribute label comprises at least two attribute labels.

[0018] The target comment corresponding to the at least one attribute label is displayed in response to the selection instruction of the at least one attribute label in the at least one object attribute information.

[0019] The target comment corresponding to the at least two attribute labels in the object attribute information and second description information are displayed in response to the selection instruction of the at least two attribute labels; the target object comprises objects corresponding to the at least two attribute labels respectively, the second description information represents the comment feature information of the objects corresponding to the at least two attribute labels respectively, and / or the comment feature association information of the objects corresponding to the at least two attribute labels respectively.

[0020] In an example embodiment, the at least one object attribute information comprises multiple object attribute information; and the at least one attribute label comprises one attribute label in each object attribute information.

[0021] The target comment corresponding to the at least one attribute label is displayed in response to a selection instruction of the at least one attribute label in the at least one object attribute information.

[0022] In response to a selection instruction of any attribute label in the each object attribute information, a target comment and third description information are displayed simultaneously, the target comment having any attribute label in the each object attribute information, and the third description information representing comment feature information of a target object having any attribute label in the each object attribute information.

[0023] In an example embodiment, each attribute label includes at least one hierarchical sub-label, and the target comment corresponding to the at least one attribute label is displayed in response to a selection instruction of the at least one attribute label in the at least one object attribute information.

[0024] In a case where the at least one attribute label includes a multi-hierarchical label, a next hierarchical sub-label of the multi-hierarchical label is displayed in response to a sub-label display instruction of the multi-hierarchical label, the multi-hierarchical label being an attribute label having at least one hierarchical sub-label in the at least one attribute label.

[0025] The next hierarchical sub-label is determined as the current hierarchical sub-label.

[0026] In a case where the current hierarchical sub-label has a next hierarchical sub-label and in response to a sub-label display instruction of the current hierarchical sub-label, the next hierarchical sub-label of the current hierarchical sub-label is displayed.

[0027] The step of determining the next hierarchical sub-label as the current hierarchical sub-label, and in a case where the current hierarchical sub-label has a next hierarchical sub-label and in response to a sub-label display instruction of the current hierarchical sub-label, the next hierarchical sub-label of the current hierarchical sub-label is displayed, is repeated until the current hierarchical sub-label has no next hierarchical sub-label or no sub-label display instruction of the current hierarchical sub-label is received.

[0028] The target comment corresponding to the current hierarchical sub-label is displayed in response to a selection instruction of the current hierarchical sub-label.

[0029] In an example embodiment, the method further includes:

[0030] In response to a comment viewing instruction for the target multimedia content, a matching attribute label in the at least one object attribute information that matches content information of the target multimedia content is highlighted on the comment page.

[0031] In response to the confirmation instruction on the matched attribute tag, a matched comment corresponding to the matched attribute tag is displayed; the matched comment is a comment published by a matching object, and the matching object is an object in the comment publishing object whose object attribute information matches the matched attribute tag.

[0032] In an example embodiment, after the response to the selection instruction on at least one attribute tag in the at least one object attribute information, the method further comprises:

[0033] displaying first recommendation information; the first recommendation information includes at least one item of information of a first recommended object and first associated multimedia content published by the first recommended object; the first recommended object is a publishing object having the at least one attribute tag and meeting a preset object level, or the first recommended object is a recommended publishing object in the target comment.

[0034] In an example embodiment, the method further comprises:

[0035] In a case where the target comment represents that the target object has a negative emotion on the target multimedia content, second recommendation information is displayed; the second recommendation information includes at least one item of information of a second recommended object and a second associated multimedia content, and a preference degree of the target object on the second recommended object or a preference degree of the target object on the second associated multimedia content meets a preset recommendation condition.

[0036] In an example embodiment, the response to the comment viewing instruction on the target multimedia content, the comment page corresponding to the target multimedia content is displayed, comprises:

[0037] In response to the comment viewing instruction on the target multimedia content, attribute option information corresponding to each of a plurality of candidate object attributes is displayed; the attribute option information corresponding to each of the plurality of candidate object attributes includes at least one form of information in text and image;

[0038] In response to a selection operation on at least one attribute option information in the attribute option information corresponding to each of the plurality of candidate object attributes, object attribute information corresponding to the at least one attribute option information is displayed on the comment page.

[0039] In an example embodiment, the response to the comment viewing instruction on the target multimedia content, the comment page corresponding to the target multimedia content is displayed, comprises:

[0040] In response to the comment viewing instruction on the target multimedia content, the comment page is displayed.

[0041] In response to an attribute tag display instruction based on the comment page, the at least one object attribute information is displayed on the comment page; the attribute tag display instruction is generated based on triggering of a collection and display control in the comment page, or the attribute tag display instruction is generated based on execution of a preset collection and display gesture in the comment page.

[0042] In an example embodiment, after the comment page corresponding to the target multimedia content is displayed in response to the comment viewing instruction for the target multimedia content, the method further includes:

[0043] Object feature information corresponding to a commented object is displayed; the commented object is a published object of the existing comment, and the object feature information represents distribution information of the commented object corresponding to each attribute tag in the at least one object attribute information.

[0044] In an example embodiment, the method further includes:

[0045] In a case where there is an associated comment associated with a historical comment in the existing comment, the associated comment and the historical comment are displayed in comparison, and third recommendation information is displayed; the third recommendation information is used to recommend a published object corresponding to the associated comment; the historical comment is a comment published by a published object corresponding to a content display end of the target multimedia content for a third associated multimedia content; the third associated multimedia content is a multimedia content associated with the target multimedia content, or the third associated multimedia content is the target multimedia content.

[0046] According to a second aspect of the embodiments of the present disclosure, a comment display device is provided, including:

[0047] A comment page display unit is configured to display a comment page corresponding to a target multimedia content in response to a comment viewing instruction for the target multimedia content; the comment page includes at least one object attribute information, and each object attribute information includes a plurality of attribute tags.

[0048] A target comment display unit is configured to display a target comment corresponding to at least one attribute tag in the at least one object attribute information in response to a selection instruction for the at least one attribute tag; the target comment is a comment published by a target object in an existing comment corresponding to the target multimedia content, and object attribute information of the target object matches the at least one attribute tag.

[0049] In an example embodiment, the comment page comprises a label display area and a comment display area, the label display area and the comment display area are mutually exclusive; the label display area comprises the at least one object attribute information; the target comment display unit is configured to perform:

[0050] in response to a selection instruction of at least one attribute label in the at least one object attribute information in the label display area, display the target comment corresponding to the at least one attribute label;

[0051] and / or,

[0052] the comment page comprises the existing comments; each existing comment comprises an attribute label in each object attribute information;

[0053] the target comment display unit is configured to perform:

[0054] in response to a selection instruction of at least one attribute label in at least one comment in the existing comments, display the target comment corresponding to the at least one attribute label.

[0055] In an example embodiment, the at least one object attribute information comprises one object attribute information; the at least one attribute label comprises one attribute label;

[0056] the target comment display unit is configured to perform:

[0057] in response to a selection instruction of any attribute label in the object attribute information, display the target comment corresponding to the any attribute label and first description information; the first description information represents the comment feature information of the target object corresponding to the any attribute label; the first description information is obtained by information extraction of the target comment based on an artificial intelligence extraction model, or the first description information is obtained by keyword extraction of the target comment.

[0058] In an example embodiment, the at least one object attribute information comprises one object attribute information; the at least one attribute label comprises at least two attribute labels;

[0059] the target comment display unit is configured to perform:

[0060] in response to a selection instruction of at least two attribute labels in the object attribute information, display the target comment corresponding to the at least two attribute labels and second description information; the target object comprises objects corresponding to the at least two attribute labels respectively, the second description information represents the comment feature information of the objects corresponding to the at least two attribute labels respectively, and / or the comment feature association information of the objects corresponding to the at least two attribute labels respectively.

[0061] In an example embodiment, the at least one object attribute information comprises a plurality of object attribute information; and the at least one attribute label comprises one attribute label in each object attribute information.

[0062] The target review display unit is configured to perform:

[0063] In response to a selection instruction for any attribute label in the each object attribute information, display a target review and third description information that simultaneously possess any attribute label in the each object attribute information; the third description information represents the review feature information of the target object that simultaneously possess any attribute label in the each object attribute information.

[0064] In an example embodiment, each attribute label comprises at least one hierarchical sub-label; and the target review display unit is configured to perform:

[0065] In the case that the at least one attribute label comprises a multi-hierarchical label, in response to a sub-label display instruction of the multi-hierarchical label, display a next hierarchical sub-label of the multi-hierarchical label; the multi-hierarchical label is an attribute label that has at least one hierarchical sub-label in the at least one attribute label.

[0066] determine the next hierarchical sub-label as the current hierarchical sub-label;

[0067] In the case that the current hierarchical sub-label has a next hierarchical sub-label, and in response to a sub-label display instruction of the current hierarchical sub-label, display the next hierarchical sub-label of the current hierarchical sub-label;

[0068] repeat the steps of determining the next hierarchical sub-label as the current hierarchical sub-label, and in the case that the current hierarchical sub-label has a next hierarchical sub-label, and in response to a sub-label display instruction of the current hierarchical sub-label, display the next hierarchical sub-label of the current hierarchical sub-label, until the current hierarchical sub-label does not have a next hierarchical sub-label, or no sub-label display instruction of the current hierarchical sub-label is responded to;

[0069] In response to a selection instruction of the current hierarchical sub-label, display a target review corresponding to the current hierarchical sub-label.

[0070] In an example embodiment, the apparatus further comprises a matching review display unit configured to perform:

[0071] In response to a review viewing instruction for the target multimedia content, highlight a matching attribute label in the at least one object attribute information that matches the content information of the target multimedia content on the review page.

[0072] in response to the confirmation instruction for the matched attribute tag, display a matched comment corresponding to the matched attribute tag; the matched comment is a comment published by a matched object, and the matched object is an object in the comment publishing objects whose object attribute information matches the matched attribute tag.

[0073] In an example embodiment, the apparatus further comprises a first recommendation unit configured to perform:

[0074] display first recommendation information; the first recommendation information comprises at least one item of information in a first recommendation object and a first associated multimedia content published by the first recommendation object; the first recommendation object is a publishing object having the at least one attribute tag and satisfying a preset object level, or the first recommendation object is a publishing object recommended in the target comment.

[0075] In an example embodiment, the apparatus further comprises a second recommendation unit configured to perform:

[0076] in a case where the target comment represents that the target object has a negative sentiment towards the target multimedia content, display second recommendation information; the second recommendation information comprises at least one item of information in a second recommendation object and a second associated multimedia content, and a preference degree of the target object for the second recommendation object or a preference degree of the target object for the second associated multimedia content satisfies a preset recommendation condition.

[0077] In an example embodiment, the comment page display unit is configured to perform:

[0078] in response to a comment viewing instruction for the target multimedia content, display attribute option information corresponding to each of a plurality of candidate object attributes; the attribute option information corresponding to each of the plurality of candidate object attributes comprises at least one of text and image information;

[0079] in response to a selection operation on at least one of the attribute option information corresponding to each of the plurality of candidate object attributes, display object attribute information corresponding to the at least one attribute option information in the comment page.

[0080] In an example embodiment, the target comment display unit is configured to perform:

[0081] in response to a comment viewing instruction for the target multimedia content, display the comment page;

[0082] In response to the attribute tag display instruction based on the comment page, the at least one object attribute information is displayed on the comment page; the attribute tag display instruction is generated based on triggering of a collection and display control in the comment page, or the attribute tag display instruction is generated based on execution of a preset collection and display gesture in the comment page.

[0083] In an example embodiment, the apparatus further comprises an object feature information display unit configured to perform:

[0084] Display object feature information corresponding to a commented object; the commented object is a published object of the existing comment, and the object feature information represents distribution information of the commented object corresponding to a plurality of attribute tags in the at least one object attribute information.

[0085] In an example embodiment, the apparatus further comprises an associated comment display unit configured to perform:

[0086] In a case where there is an associated comment associated with a historical comment in the existing comment, the associated comment and the historical comment are displayed in comparison, and third recommendation information; the third recommendation information is used to recommend a published object corresponding to the associated comment; the historical comment is a comment published by a published object corresponding to a content display end of the target multimedia content for a third associated multimedia content; the third associated multimedia content is a multimedia content associated with the target multimedia content, or the third associated multimedia content is the target multimedia content.

[0087] According to a third aspect of the embodiments of the present disclosure, an electronic device is provided, comprising: a processor; a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the comment display method as described above.

[0088] According to a fourth aspect of the embodiments of the present disclosure, a computer readable storage medium is provided, when instructions in the computer readable storage medium are executed by a processor of an electronic device, the electronic device can execute the comment display method as described above.

[0089] According to a fifth aspect of the embodiments of the present disclosure, a computer program product is provided, the computer program product comprising a computer program stored in a readable storage medium, at least one processor of a computer device reads and executes the computer program from the readable storage medium, so that the device executes the comment display method as described above.

[0090] The technical solutions provided by the embodiments of the present disclosure at least bring the following beneficial effects:

[0091] The disclosure can display at least one object attribute information in a comment page in response to a comment viewing instruction for target multimedia content, each object attribute information including a plurality of attribute tags; and then display target comments corresponding to at least one attribute tag in response to a selection instruction for at least one attribute tag in at least one object attribute information, so as to realize viewing of target comments published by a target object having at least one attribute tag for target multimedia content, that is, to realize comment filtering and viewing according to object attribute information, so that the user can quickly locate the comments to be viewed, thereby enriching the comment display form and improving the comment viewing efficiency and information acquisition efficiency.

[0092] It should be understood that the above general description and the following detailed description are only exemplary and explanatory, and cannot limit the disclosure. BRIEF DESCRIPTION OF DRAWINGS

[0093] The accompanying drawings incorporated in and forming a part of the specification illustrate embodiments consistent with the present disclosure and serve to explain the principles of the present disclosure, and do not constitute an undue limitation on the present disclosure.

[0094] Figure 1 is a schematic diagram of an implementation environment according to an exemplary embodiment.

[0095] Figure 2 is a comment display method flowchart according to an exemplary embodiment.

[0096] Figure 3 is a first display schematic diagram of target comments according to an exemplary embodiment.

[0097] Figure 4 is a second display schematic diagram of target comments in a scenario of selecting any attribute tag in an object attribute information according to an exemplary embodiment.

[0098] Figure 5 is a third display schematic diagram of target comments in a scenario of selecting at least two attribute tags in an object attribute information according to an exemplary embodiment.

[0099] Figure 6 is a fourth display schematic diagram of target comments in a scenario of selecting any attribute tag in an object attribute information according to an exemplary embodiment.

[0100] Figure 7 is a comment filtering schematic diagram based on sub-tags according to an exemplary embodiment.

[0101] Figure 8is a schematic diagram of linkage display of content information and attribute tags of target multimedia content according to an example embodiment.

[0102] Figure 9 is a schematic diagram of centralized display of entry information of associated multimedia content according to an example embodiment.

[0103] Figure 10 is a schematic diagram of recommendation display of associated multimedia content according to an example embodiment.

[0104] Figure 11 is a schematic diagram of candidate object attribute display according to an example embodiment.

[0105] Figure 12 is a schematic diagram of display and folding of object attribute information according to an example embodiment.

[0106] Figure 13 is a block diagram of a comment display device according to an example embodiment.

[0107] Figure 14 is a schematic diagram of an electronic device structure according to an example embodiment. DETAILED DESCRIPTION

[0108] In order for those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be described clearly and completely below with reference to the drawings.

[0109] It should be noted that the terms "first", "second", and the like in the specification and claims of the present disclosure and the above drawings are used to distinguish similar objects, and do not necessarily have to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged under appropriate circumstances, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The implementation described in the following example embodiments does not represent all implementations consistent with the present disclosure. Rather, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0110] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for display, analyzed data, etc.) involved in the present disclosure are all information and data authorized by the user or authorized by all parties. It can be understood that in the specific embodiments of the present application, the data related to the user information is involved, and when the above embodiments of the present disclosure are applied to specific products or technologies, the user's permission or consent needs to be obtained, and the collection, use and processing of related data need to comply with relevant laws, regulations and standards of relevant countries and regions.

[0111] Referring to Figure 1 which shows an implementation environment schematic diagram provided by the embodiments of the present disclosure, the implementation environment can include at least one content display end 110 and a content server 120, and the content display end 110 and the content server 120 can communicate data through a network.

[0112] Specifically, the content display end 110 can send a content acquisition request to the content server 120, and the content server 120 can return corresponding multimedia content to the content display end 110 in response to the content acquisition request. The browsing object corresponding to the content display end 110 can browse the multimedia content based on the content display end 110 and view the related comments. The browsing object can filter the comments through the attribute tags displayed in the comment page to display the target comments corresponding to at least one attribute tag.

[0113] The content display end 110 can communicate with the content server 120 based on a browser / server (B / S) mode or a client / server (C / S) mode. The content display end 110 can include an entity device such as a smart phone, a tablet computer, a notebook computer, a digital assistant, a smart wearable device, a vehicle-mounted terminal, a server, etc., and can also include software such as an application program running in the entity device. The operating system running on the content display end 110 in the embodiments of the present disclosure can include but is not limited to an Android system, an IOS system, linux, windows, etc.

[0114] The content server 120 and the content display end 110 can establish a communication connection through a wire or a wireless, and the content server 120 can include an independently running server, a distributed server, or a server cluster composed of multiple servers, wherein the server can be a cloud server.

[0115] In order to solve the problems of single display form and low user information acquisition efficiency of the comment display method in the related art, the embodiments of the present disclosure provide a comment display method, and the execution subject of the method can be the content display end described above; specifically, referring to Figure 2 , the method can include:

[0116] S210. In response to a comment viewing instruction for target multimedia content, a comment page corresponding to the target multimedia content is displayed; the comment page includes at least one object attribute information, and each object attribute information includes multiple attribute tags.

[0117] In this embodiment, the comment viewing instruction can be generated by triggering a comment viewing control or performing a preset gesture. Specifically, the content display page where the target multimedia content is located can include a comment control, and the comment viewing instruction can be generated by triggering the comment control. Alternatively, the comment viewing instruction can be generated by performing a preset gesture in the content display page, such as a preset track sliding gesture, a long press gesture in a preset area, a click gesture in a preset area, or the like. The comment page corresponding to the target multimedia content can be a half-screen page or a full-screen page above the content display page, and the comment page can be switched and displayed between the half-screen page and the full-screen page.

[0118] The comment page can include at least one object attribute information. Specifically, the comment page can include one object attribute information or multiple object attribute information. Each object attribute information can include multiple attribute tags. In this embodiment, the object attribute can include a geographical area attribute and a professional field attribute. The geographical area attribute can be the geographical area where the comment publisher is located when publishing the comment. The professional field attribute can be the technical field in which the comment publisher is skilled. The at least one object attribute information can include one object attribute information, such as the object attribute information of the geographical area attribute. Accordingly, the object attribute information of the geographical area attribute can include multiple attribute tags, such as area A, area B, and area C. The at least one object attribute information can include at least two object attribute information, such as the object attribute information of the geographical area attribute and the object attribute information of the professional field attribute. Accordingly, the object attribute information of the geographical area attribute can include multiple attribute tags, such as area A, area B, and area C. The object attribute information of the professional field attribute can include multiple attribute tags, such as professional a, professional b, and professional c.

[0119] In the process of the comment publishing object publishing the comment information for the target multimedia content, the comment publishing object can add the corresponding attribute label, and the added attribute label is added to the comment implicitly or explicitly, so that the comment published by the comment publishing object can carry the attribute label; or in the process of the comment publishing object publishing the comment information for the target multimedia content, the content display end or the content server can obtain the attribute label of the comment publishing object, and add the obtained attribute label to the comment implicitly or explicitly, so that the comment published by the comment publishing object can carry the attribute label. The attribute label carried in the comment can be displayed or not displayed. The specific way of adding the attribute label to the comment and the display mode of the attribute label can be determined based on the specific implementation. Accordingly, in the case of displaying at least one object attribute information in the comment page, the multiple attribute labels included in the at least one object attribute information can be determined based on the attribute labels carried in the existing comments corresponding to the target multimedia content, and the multiple attribute labels included in the at least one object attribute information can also be the preset attribute labels corresponding to the object attribute. Taking the object attribute information including the geographical area attribute as an example, the preset geographical areas under the object attribute can include region A, region B, region C, etc., and accordingly the multiple preset attribute labels of region A, region B, region C, etc. can be displayed on the comment page; the attribute labels carried in the existing published comments of the target multimedia content can include region A and region C, and accordingly the attribute labels of region A and region C can be displayed on the comment page. The specific display mode of the multiple attribute labels can be determined based on the actual implementation, which will not be described here.

[0120] S220. In response to the selection instruction of at least one attribute label in the at least one object attribute information, the target comment corresponding to the at least one attribute label is displayed; the target comment is a comment published by a target object in the existing comments corresponding to the target multimedia content, and the object attribute information of the target object matches the at least one attribute label.

[0121] According to the above, each existing comment can carry an attribute label. In response to a selection instruction for at least one attribute label in the at least one object attribute information, the existing comments can be filtered based on the at least one attribute label to obtain target comments corresponding to the at least one attribute label. The object attribute information of a target object publishing the target comments matches the at least one attribute label. For example, the at least one object attribute information includes object attribute information of a geographic region attribute. The object attribute information of the geographic region attribute can include attribute labels of a region A, a region B, a region C, and the like. In response to a selection instruction for the attribute label of the region A, target comments published by target objects in the region A can be filtered from the existing comments. The region A where the target objects are located matches the selected attribute label of the region A. It should be noted that the attribute label corresponding to any comment in the embodiment can be an attribute label of an object publishing the comment. Based on any attribute label, a comment having the attribute label can be determined. The comment having the attribute label is published by an object having the attribute label.

[0122] In an optional embodiment, the comment page includes a label display area and a comment display area, and the label display area and the comment display area are mutually non-overlapping. The label display area includes the at least one object attribute information.

[0123] In response to a selection instruction for at least one attribute label in the at least one object attribute information, the target comments corresponding to the at least one attribute label are displayed.

[0124] In response to a selection instruction for at least one attribute label in the at least one object attribute information in the label display area, the target comments corresponding to the at least one attribute label are displayed.

[0125] In another optional embodiment, the comment page includes the existing comments. Each existing comment includes an attribute label in each object attribute information.

[0126] In response to a selection instruction for at least one attribute label in the at least one object attribute information, the target comments corresponding to the at least one attribute label are displayed.

[0127] In response to a selection instruction for at least one attribute label in at least one comment in the existing comments, the target comments corresponding to the at least one attribute label are displayed.

[0128] It should be noted that in the comment page, the multiple attribute tags of at least one object attribute information can be displayed in the tag display area, and the attribute tags can be displayed in the existing comments; or only the multiple attribute tags of at least one object attribute information can be displayed in the tag display area in the comment page; or only the attribute tags can be displayed in the existing comments in the comment page; and the specific implementation can be determined, which is not limited here.

[0129] Please refer to Figure 3 which shows a first display schematic diagram of target comments, and attribute tags can be displayed in the tag display area or in the existing comments; as an example, the content display page 310 can display target multimedia content and a comment control, and the comment page 320 corresponding to the target multimedia content can be displayed by triggering the comment control. The comment page 320 includes a tag display area and a comment display area, the object attribute information 330 is displayed in the tag display area, and the existing comments 340 sorted and displayed based on a default sorting mechanism are displayed in the comment display area. The object attribute information 330 can include attribute A, attribute B, attribute C, attribute D, attribute E, and the like. In response to a selection instruction of attribute A, the target comment 350 corresponding to the attribute tag of attribute A can be displayed in the comment page 320. Each existing comment in the comment display page can include an attribute tag, for example, the existing comment 1 includes attribute A, the existing comment 2 includes attribute B, the existing comment 3 includes attribute C, the existing comment 4 includes attribute D, and the existing comment 5 includes attribute E. In response to a selection instruction of attribute A in the existing comment 1, the target comment 350 corresponding to the attribute tag of attribute A can be displayed in the comment page 320.

[0130] In response to a comment viewing instruction for target multimedia content, the disclosure can display at least one object attribute information in the comment page, and each object attribute information includes multiple attribute tags. In response to a selection instruction of at least one attribute tag in at least one object attribute information, the target comment corresponding to the at least one attribute tag can be displayed, so as to realize viewing of the target comment published by the target object with the at least one attribute tag for the target multimedia content, that is, the comment filtering and viewing according to the object attribute information are realized, so that the user can quickly locate the comment to be viewed, and the comment viewing efficiency and information acquisition efficiency are improved.

[0131] In the case of including an object attribute information in the comment page, the object attribute information can specifically include a plurality of attribute tags, and one attribute tag can be selected from the plurality of attribute tags for comment filtering, and two or more attribute tags can be selected from the plurality of attribute tags for comment filtering. In one specific embodiment, the at least one object attribute information includes one object attribute information, and the at least one attribute tag includes one attribute tag.

[0132] The response to the selection instruction of at least one attribute tag in the at least one object attribute information includes:

[0133] In response to the selection instruction of any attribute tag in the object attribute information, the target comment corresponding to the any attribute tag and the first description information are displayed; the first description information represents the comment feature information of the target object corresponding to the any attribute tag; the first description information is obtained by information extraction of the target comment based on an artificial intelligence extraction model, or the first description information is obtained by keyword extraction of the target comment.

[0134] The artificial intelligence extraction model can be a model with at least one of keyword information extraction, sentiment expression analysis, etc. The keyword extraction of the target comment can include extraction of keywords, key phrases, key sentences, etc. in the target comment. The target comment can be a comment published by a target object in an existing comment corresponding to a target multimedia content, and the object attribute information of the target object matches any selected attribute tag. The first description information can include content comment feature information of the target object on the target multimedia content, and can also include comment language feature information of the target object; wherein the content comment feature information can include the emotional tendency of the target object on the target multimedia content, and the content analysis feature of the target object on the target multimedia content; the comment language feature information can include object personality characteristics reflected by the comment language, such as enthusiasm and openness, simplicity, etc.

[0135] Please refer to Figure 4The second display schematic diagram of the target comment is shown, which shows a scenario of selecting any attribute label in the object attribute information, wherein the target multimedia content and the comment control can be displayed in the content display page 410, and the comment page 420 corresponding to the target multimedia content can be displayed by triggering the comment control. The comment page 420 includes an object attribute information 430 and existing comments 440 displayed based on a default sorting mechanism. Taking the object attribute information corresponding to the geographical area attribute as an example, the attribute labels of area A, area B, area C, area D, area E and the like can be included. In response to the selection instruction of the attribute label of area A, the target comment 450 corresponding to the attribute label of area A can be displayed in the comment page 430. Further, in each target comment 450, the attribute label corresponding to the comment can be displayed, for example, the attribute label of area A can be displayed in each target comment. The first description information 460 can also be displayed in the comment page 420, and the first description information 460 can be “the comment user of area A has × × characteristics”.

[0136] In the embodiment, when the multiple attribute labels corresponding to an object attribute are displayed in the comment page, the browsing object browsing the target multimedia content can select any attribute label from the multiple attribute labels to view the target comment corresponding to the attribute label, and can also view the comment feature information of the target object corresponding to the attribute label, so that the browsing object can view the specific comment and the corresponding comment feature information on demand, thereby improving the flexibility of comment viewing and the diversity of comment information display.

[0137] In another optional embodiment, the at least one object attribute information includes an object attribute information, and the at least one attribute label includes at least two attribute labels.

[0138] In response to the selection instruction of the at least one attribute label in the at least one object attribute information, the target comment corresponding to the at least one attribute label is displayed.

[0139] In response to the selection instruction of the at least two attribute labels in the object attribute information, the target comment corresponding to the at least two attribute labels and the second description information are displayed. The target object includes objects corresponding to the at least two attribute labels respectively, the second description information represents the comment feature information of the objects corresponding to the at least two attribute labels respectively, and / or the comment feature association information of the objects corresponding to the at least two attribute labels respectively.

[0140] The target comment can be a comment published by a target object in an existing comment corresponding to the target multimedia content, and an object attribute information of the target object matches the selected at least two attribute labels. The second description information can include content comment feature information of the target object on the target multimedia content, and can also include comment language feature information of the target object; wherein the content comment feature information can include emotional tendency of the target object on the target multimedia content, and content analysis feature of the target object on the target multimedia content; the comment language feature information can include object personality characteristics reflected by the comment language, such as enthusiasm and openness, simplicity, etc. The second description information can also include comment feature association information of the objects corresponding to the at least two attribute labels respectively, and the comment feature association information can include comment commonality information of the objects corresponding to the at least two attribute labels respectively, and comment difference information, the comment commonality information can include commonality information of the content comment feature information and commonality information of the comment language feature information, and the comment difference information can include difference information of the content comment feature information and difference information of the comment language feature information.

[0141] Please refer to Figure 5 which shows a third display schematic diagram of a target comment in a scenario of selecting at least two attribute labels in object attribute information, wherein the content display page 510 can display the target multimedia content and the comment control, and by triggering the comment control, the comment page 520 corresponding to the target multimedia content can be displayed. The comment page 520 includes an object attribute information 530, and existing comments 540 displayed based on a default sorting mechanism, taking an object attribute information corresponding to a geographical region as an example, a plurality of attribute labels such as region A, region B, region C, region D, region E, etc. can be included; in response to the selection instruction of the two attribute labels of region A and region B, the target comments 550 corresponding to the attribute labels of region A and region B can be displayed in the comment page 530, that is, the target comments 550 include target comments corresponding to the attribute label of region A and target comments corresponding to the attribute label of region B; further, in each target comment 550, the attribute label corresponding to the comment can be displayed, for example, the attribute label of region A is displayed in the target comment corresponding to the attribute label of region A, and the attribute label of region B is displayed in the target comment corresponding to the attribute label of region B. The first description information 560 can also be displayed in the comment page 520, and the second description information 560 can be "the comment users of region A have × × characteristics, and the comment users of region B have × × characteristics", or "the commonality of the comment users of region A and region B is × ×", or "the difference between the comment users of region A and region B is × ×".

[0142] In the embodiment, when multiple attribute tags corresponding to an object attribute are displayed on a comment page, a browsing object browsing the target multimedia content can select at least two attribute tags from the multiple attribute tags to compare and view target comments corresponding to the at least two attribute tags, and can view comment feature information and comment feature association information of target objects corresponding to the at least two attribute tags, so that the browsing object can view specific comments and corresponding comment feature information on demand, and the flexibility of comment viewing and the diversity of comment information display are improved.

[0143] When multiple object attribute information is included in the comment page, each object attribute information can include multiple attribute tags, and one attribute tag can be selected from each object attribute information to filter comments based on the selected attribute tags. In a specific embodiment, the at least one object attribute information includes multiple object attribute information, and the at least one attribute tag includes one attribute tag in each object attribute information.

[0144] In response to the selection instruction of the at least one attribute tag in the at least one object attribute information, the target comments corresponding to the at least one attribute tag are displayed.

[0145] In response to the selection instruction of any attribute tag in the each object attribute information, the target comments and third description information having any attribute tag in the each object attribute information are displayed. The third description information represents comment feature information of a target object having any attribute tag in the each object attribute information.

[0146] Since there are multiple object attribute information, one attribute tag is selected from each object attribute information, that is, multiple attribute tags of different attributes are selected, the target comments can be comments published by a target object in existing comments corresponding to the target multimedia content, the object attribute information of the target object matches the multiple attribute tags of different attributes, that is, the target object can be an object having multiple attribute tags of different attributes. Further, the target comments can include comments corresponding to the multiple attribute tags of different attributes. Specifically, the multiple attribute tags of different attributes can be selected from the tag display area, or the multiple attribute tags of different attributes can be selected from the attribute tags of the existing comments. The third description information can include content comment feature information of the target object on the target multimedia content, and can also include comment language feature information of the target object. The content comment feature information can include emotional tendency of the target object on the target multimedia content and content analysis feature of the target object on the target multimedia content. The comment language feature information can include object personality characteristics reflected by the comment language, such as enthusiasm and openness, and simplicity.

[0147] Please refer to Figure 6 The fourth display schematic diagram of the target comment in the case of selecting any attribute label in the object attribute information is shown, that is, the attribute label can be displayed in the label display area, and can also be displayed in the existing comment. For example, the content display page 610 can display the target multimedia content and the comment control. By triggering the comment control, the comment page 620 corresponding to the target multimedia content can be displayed. The comment page 620 includes a label display area and a comment display area. The label display area displays the object attribute information 630, and the existing comments 640 displayed based on the default sorting mechanism. For example, the object attribute information 630 includes the object attribute information corresponding to the geographical area attribute and the object attribute information corresponding to the professional field attribute. The object attribute information corresponding to the geographical area attribute can include attribute labels such as region A, region B, region C, region D, and region E. The object attribute information corresponding to the professional field attribute can include attribute labels such as professional a, professional b, professional c, professional d, and professional e. In response to the selection instruction of the attribute labels of region A and professional b, the target comment 650 with the attribute labels of region A and professional b can be displayed in the comment page 630. The attribute labels of region A and professional b can be selected in the label display area, or can be selected in the existing comment. In the case of selecting the attribute labels of region A and professional b in the existing comment, the geographical area attribute and the professional field attribute label can be included in each existing comment in the comment display page. For example, the existing comment 1 includes region A and professional a, the existing comment 2 includes region B and professional c, the existing comment 3 includes region A and professional b, the existing comment 4 includes region D and professional a, and the existing comment 5 includes region E and professional c. In the case of performing a trigger operation on the attribute A in the existing comment 1, the filtered comment corresponding to the attribute label of attribute A can be displayed in the comment page 320. The filtered comment can include the existing comment 1 and the existing comment 3. Further, a trigger operation can be performed on professional b in the existing comment 3, and then the target comment 650 with the attribute labels of region A and professional b can be displayed. Further, in each target comment 650, the geographical area attribute label corresponding to the target comment can be displayed, for example, the attribute label of region A can be displayed in each target comment. The professional field attribute label corresponding to the target comment can also be displayed, for example, the attribute label of professional b can be displayed in each target comment. This embodiment can be described by taking the attribute label of region A as an example. The third description information 660 can also be displayed in the comment page 620. The third description information 660 can be, for example, “The comment user of professional b in region A has ×× characteristics”.

[0148] In the embodiment, when multiple attribute labels corresponding to multiple object attribute information are displayed on the comment page, the browsing object browsing the target multimedia content can select one attribute label from the multiple object attribute information, so as to view the target comment with multiple different attribute labels and view the comment feature information of the target object with multiple different attribute labels, thereby enabling the browsing object to view the specific comment and the corresponding comment feature information on demand, improving the flexibility of comment viewing and the diversity of comment information display.

[0149] In some embodiments, when multiple object attribute information is included on the comment page, each object attribute information can include multiple attribute labels, and in response to a selection operation on at least one attribute label in at least one object attribute information, a target comment corresponding to the at least one attribute label is displayed; that is, an attribute label can be selected from at least one object attribute information to perform comment filtering based on the selected attribute label; that is, the number of types of object attribute information used for comment filtering can be less than the number of types of object attribute information displayed on the comment page. For example, object attribute information of geographical region attribute and object attribute information of professional field attribute are displayed on the comment page, and accordingly, an attribute label in the object attribute information of geographical region attribute can be selected to perform comment filtering based on the geographical region attribute, and an attribute label in the object attribute information of professional field attribute can be selected to perform comment filtering based on the professional field attribute, thereby further improving the flexibility of comment filtering.

[0150] The embodiment can also implement comment filtering based on multiple levels of labels; in one specific embodiment, each attribute label includes at least one level of sub-labels; and in response to a selection instruction on at least one attribute label in the at least one object attribute information, a target comment corresponding to the at least one attribute label is displayed, including:

[0151] When the at least one attribute label includes multiple levels of labels, in response to a sub-label display instruction of the multiple levels of labels, a next level of sub-labels of the multiple levels of labels is displayed; the multiple levels of labels are attribute labels that have at least one level of sub-labels in the at least one attribute label;

[0152] The next level of sub-labels is determined as the current level of sub-labels;

[0153] When the current level of sub-labels has a next level of sub-labels, and in response to a sub-label display instruction of the current level of sub-labels, the next level of sub-labels of the current level of sub-labels is displayed;

[0154] Repeating the step of: determining the next level sub-label as the current level sub-label, displaying the next level sub-label of the current level sub-label if the current level sub-label has a next level sub-label and in response to a sub-label display instruction for the current level sub-label; until the current level sub-label has no next level sub-label or no sub-label display instruction is received for the current level sub-label.

[0155] In response to a selection instruction for the current level sub-label, displaying the target comment corresponding to the current level sub-label.

[0156] Each attribute label includes multiple sub-labels, which can include one level of sub-labels or multiple levels of sub-labels. In the case where each attribute label includes multiple levels of sub-labels, each attribute label can include multiple first level sub-labels, each first level sub-label can include multiple second level sub-labels, and each second level sub-label can include multiple third level sub-labels, etc. The number of levels of sub-labels can be determined based on the specific implementation. For example, taking the object attribute information of the geographical area attribute as an example, the attribute label can correspond to the province, the first level sub-label can correspond to the city, and the second level sub-label can correspond to the district, etc. Taking the object attribute information of the professional field attribute as an example, the attribute label can correspond to the discipline category, the first level sub-label can correspond to the first level discipline, and the second level sub-label can correspond to the second level discipline, etc.

[0157] At the starting moment of displaying the object attribute information on the comment page, the attribute label corresponding to each kind of object attribute information can be displayed first, and the sub-labels under the attribute label are not displayed. In the case where the attribute label is selected, the sub-labels under the attribute label can be displayed. Specifically, in the case where there are multiple levels of sub-labels and the attribute label is selected, the multiple first level sub-labels under the attribute label can be displayed, in the case where any first level sub-label is selected, the multiple second level sub-labels under the first level sub-label can be displayed, and so on. In the case where there are multiple kinds of object attribute information, the sub-labels corresponding to one kind of object attribute information can be selected, for example, the first level sub-label corresponding to the geographical area attribute (e.g., ×× city) can be selected. The sub-labels corresponding to multiple kinds of object attribute information can also be selected, for example, the first level sub-label corresponding to the geographical area attribute (e.g., ×× city) and the first level sub-label corresponding to the object attribute information of the professional field attribute (e.g., ×× first level discipline) can be selected, etc. The target comment that matches both ×× city and ×× first level discipline can be displayed accordingly.

[0158] In response to a selection instruction for at least one sub-label corresponding to at least one attribute label, the target comment corresponding to the at least one sub-label corresponding to the at least one attribute label can be displayed.

[0159] It should be noted that even if in response to the selection instruction of at least one attribute label in the at least one object attribute information, the respective corresponding multiple sub-labels of the at least one attribute label can be displayed, the selection of the sub-labels can not be performed, and only the selection of the at least one attribute label is still performed, and the target comments corresponding to the at least one attribute label can be displayed.

[0160] Please refer to Figure 7 which shows a comment filtering based on sub-labels. Taking the object attribute information of geographical area attribute as an example, the label display area of the comment page can display the object attribute information 710 of the geographical area attribute, and can specifically include multiple attribute labels such as region A, region B, region C, region D, and region E. In the case of selecting region A, the respective corresponding multiple first-level sub-labels 720 of region A can be displayed, and can specifically include A11 city, A12 city, A13 city, A14 city, and A15 city. In the case of selecting the sub-label A11 city, the target comments corresponding to A11 city can be displayed. In the case of selecting the two sub-labels A11 city and A12 city, the target comments corresponding to A11 city and the target comments corresponding to A12 city can be displayed. The existing comments in the comment page can include geographical area attribute labels. By performing a preset operation on the geographical area attribute label in any existing comment, at least one level of sub-labels can be displayed. For example, the existing comment 1 includes the geographical area attribute label region A. By performing a long press operation on region A, the respective corresponding multiple first-level sub-labels of region A can be displayed, and can specifically include A11 city, A12 city, A13 city, A14 city, and A15 city. In the case of selecting the sub-label A11 city, the target comments corresponding to A11 city can be displayed. In the case of selecting the two sub-labels A11 city and A12 city, the target comments corresponding to A11 city and the target comments corresponding to A12 city can be displayed.

[0161] In the embodiment, multiple sub-labels can be further included under each attribute label, so that when the object is browsed based on the attribute label for comment filtering, the comment filtering based on more fine-grained attribute information can be further realized by selecting the sub-labels, thereby facilitating the positioning of the required comments in a smaller range and improving the accuracy and efficiency of comment positioning.

[0162] In one specific embodiment, the content information of the target multimedia content can include information matched with the attribute label, and the attribute label and the target multimedia content can be correspondingly displayed in linkage. Specifically, the comment display method of the embodiment can further include:

[0163] In response to a comment viewing instruction for the target multimedia content, a matching attribute tag in the at least one object attribute information that matches the content information of the target multimedia content is highlighted on the comment page.

[0164] In response to a confirmation instruction for the matching attribute tag, a matching comment corresponding to the matching attribute tag is displayed; the matching comment is a comment published by a matching object, and the matching object is an object in the comment publishing object whose object attribute information matches the matching attribute tag.

[0165] In a case where the content information of the target multimedia content includes image, text, voice, and other related information contained in the target multimedia content, and at least one piece of information in the image, text, voice, and other related information of the target multimedia content matches at least one attribute tag, the matching attribute tag can be highlighted. The number of matching attribute tags corresponding to the target multimedia content can be zero, one, or more. Highlighting the matching attribute tag can include boxed display, magnified display, background highlight display, and guided animation display.

[0166] In one example, in a case where object attribute information corresponding to a geographical region attribute is displayed on the comment page, if the content information of the target multimedia content includes region A, the attribute tag of region A in the object attribute information corresponding to the geographical region attribute can be highlighted; specifically, the content information of the target multimedia content includes plants in region A, and accordingly, the attribute tag of region A is highlighted, i.e., the attribute tag is recommended to the browsing object, so that the browsing object can filter out the relevant comments on the target multimedia content from the comment publishing objects in region A, because the comment publishing objects in region A are more likely to understand the plants than other comment publishing objects that are not in region A.

[0167] In another example, in a case where object attribute information corresponding to a geographical region attribute and object attribute information corresponding to a professional field attribute are displayed on the comment page, if the content information of the target multimedia content includes plants in region A, the attribute tags of region A and botany are both highlighted, i.e., the two attribute tags are recommended to the browsing object, so that the browsing object can filter out the relevant comments on the target multimedia content from the comment publishing objects in region A and in the botany field, because the comment publishing objects in region A and in the botany field are more likely to understand the plants than other comment publishing objects.

[0168] Please refer to Figure 8The content information of the target multimedia content is associated with the attribute tags, and the object attribute information corresponding to the geographical area attribute and the object attribute information of the professional field attribute are displayed on the comment page. For example, if the content information of the target multimedia content includes plants in area A, the attribute tags of area A and botany are highlighted. Specifically, the attribute tags of area A and botany can be highlighted in the background.

[0169] In this embodiment, the content information of the target multimedia content is analyzed to determine the association between the content information of the target multimedia content and the object attribute information. If there is an association between the content information of the target multimedia content and the attribute tags, the matching attribute tags with the association can be highlighted to guide the browsing object to filter comments based on the highlighted matching attribute tags, so that the comments closely related to the content information of the target multimedia content can be viewed, and the association between the filtered target comments and the target multimedia content is improved.

[0170] Further, after the target comments corresponding to the at least one attribute tag are displayed in response to the selection instruction of the at least one attribute tag in the at least one object attribute information, the method further comprises:

[0171] Displaying first recommended information; the first recommended information includes at least one information in the first associated multimedia content published by the first recommended object; the first recommended object is a publishing object with the at least one attribute tag and meeting a preset object level, or the first recommended object is a publishing object recommended in the target comments.

[0172] In one example, a preset number of content publishing objects with high comprehensive ranking and corresponding published multimedia content can be recommended. Specifically, the first recommended object is a publishing object with at least one attribute tag and meeting a preset object level. The preset object level can be used to measure each content publishing object. Specifically, the higher the quality of the multimedia content published by the content publishing object and the higher the interaction data of the multimedia content, the higher the object level of the content publishing object. The interaction data can include like data, forwarding data, comment data, etc.

[0173] In another example, the content publishing object and the corresponding published multimedia content can be recommended based on the content recommendation information in the target comment; specifically, in the target comments selected based on the attribute tag, some target comments can include comment content on the target multimedia content, and some target comments can include information on at least one of the first recommended object and the first associated multimedia content published by the first recommended object; the content recommendation information of the first associated multimedia content corresponding to the target multimedia content, the first associated multimedia content can be multimedia content belonging to the same content publishing object as the target multimedia content, and the first associated multimedia content can also be multimedia content belonging to different content publishing objects but having content association with the content information of the target multimedia content.

[0174] The first recommendation information can include entry information of the first associated multimedia content, which can specifically be a playing entry of the first associated multimedia content, an associated content collection viewing entry, a page entry of a content display page of the multimedia content published by the content publishing object, in the case where the content recommendation information is a title of the associated multimedia content, the playing entry of the first associated multimedia content corresponding to the title of the associated multimedia content can be determined based on the content search of the title of the associated multimedia content; in the case where the content recommendation information is a content publishing object of the associated multimedia content, the page link of the content display page of the multimedia content published by the content publishing object can be determined based on the content search of the content publishing object of the associated multimedia content. That is, in the case where the content recommendation information contained in the target comment is not a direct entry of the first associated multimedia content, the corresponding entry information can be obtained based on the analysis of the content recommendation information, and the entry information of the first recommended object and the first associated multimedia content can be displayed in the comment page. In the case where the number of target comments is more than one, the corresponding content recommendation information can be scattered in each target comment, so that the content recommendation information scattered in each target comment can be displayed in a centralized manner. Specifically, the content recommendation information can be displayed in a centralized manner after the target comment is displayed for a preset time length, or the content recommendation information can be displayed in a centralized manner by executing a centralized display operation, which can be realized by executing a centralized display control in the comment page, or can be realized by executing a preset gesture in the comment page, which is not specifically limited here.

[0175] Please refer to Figure 9The figure shows a centralized display of entry information of associated multimedia content. In the case of multiple target comments, content recommendation information may exist in some target comments. For example, the target comment of object 1 includes content recommendation information 1, which can be "recommend publishing video of object ××", i.e., content recommendation information 1 is the content publishing object of the associated multimedia content. The target comment of object 2 includes content recommendation information 2, which can be "video ×× is related to this video", i.e., content recommendation information 2 is the title of the associated multimedia content. The corresponding first recommendation information can include recommendation object 1, recommendation object 2, recommendation object 3, multimedia content 1, multimedia content 2, multimedia content 3, etc.

[0176] In the embodiment, in the case of multiple target comments and content recommendation information in some target comments, the related information of the first associated multimedia content corresponding to the content recommendation information can be displayed centrally to avoid the browsing object needing to view the target comments one by one, thereby realizing the acquisition of the content recommendation information in the target comments and thereby improving the efficiency of acquiring the content recommendation information. Further, in the case of acquiring the content recommendation information, the entry information of the first associated multimedia content can be further determined based on the content recommendation information, without the browsing object acquiring the corresponding entry information based on the content recommendation information, thereby further improving the convenience and efficiency of viewing the first associated multimedia content corresponding to the content recommendation information, recommending more multimedia content to the browsing object, and improving the diversity of multimedia content display. In addition, the publishing object with the selected attribute label and meeting the preset object level and the multimedia content of the publishing object can be recommended, further realizing the recommendation of more multimedia content to the browsing object and improving the diversity of multimedia content display.

[0177] In another optional embodiment, the comment display method in the embodiment can further include:

[0178] In the case that the target comment represents that the target object has negative sentiment towards the target multimedia content, the second recommendation information is displayed; the second recommendation information includes at least one information in the second recommendation object and the second associated multimedia content, and the preference degree of the target object for the second recommendation object or the preference degree of the target object for the second associated multimedia content meets the preset recommendation condition.

[0179] In a case where the target comment indicates that the target object has negative sentiment towards the target multimedia content, it can be correspondingly indicated that the overall evaluation of the target object on the target multimedia content is low, and the content quality of the target multimedia content does not meet the needs of the target object. The publishing object preferred by the target object and the multimedia content preferred by the target object can be obtained to be recommended to the browsing object. Specifically, at least one information in the second recommended object and the second associated multimedia content can be recommended. The preference degree can refer to the interest degree of the target object, and the preset recommendation condition can refer to that the preference degree is greater than or equal to a preset preference degree, so that it can be determined that the preference degree of the target object on the second recommended object is greater than or equal to the preset preference degree, and the preference degree of the target object on the second associated multimedia content is greater than or equal to the preset preference degree. The preference degree of the target object and the publishing object can be determined based on the interaction data of the target object and each publishing object, and the interaction data of the target object and each publishing object can be determined based on at least one information of the target object on each publishing object, such as likes, forwards, work view quantity, work view frequency, etc. The preference degree of the target object and the multimedia content can be determined based on the interaction data of the target object and the multimedia content, and the interaction data of the target object and the multimedia content can be determined based on at least one data of like data, forwarding data, collection data, comment data, etc. It should be noted that the second recommended information can be displayed at the same time as the target comment, or the second recommended information can be displayed after the target comment has been displayed for a target time.

[0180] Please refer to Figure 10 which shows an associated multimedia content recommendation display schematic diagram. In a case where the target comment indicates that the target object has negative sentiment towards the target multimedia content, the second recommended information 1010 can be displayed, and specifically, "the target object is interested in the following information: recommended object 1, recommended object 2, recommended object 3, multimedia content 1, multimedia content 2, multimedia content 3" and the like can be displayed.

[0181] In this embodiment, in a case where the target comment screened by the browsing object indicates that the target object has negative sentiment towards the target multimedia content, the second recommended information can be displayed to prompt the browsing object to the second associated multimedia content interested by the target object, because the target comment is a comment screened by the browsing object from the existing comments based on the attribute label, to some extent, the target comment has a certain persuasiveness to the browsing object, and the second associated multimedia content interested by the target object who publishes the target comment can be the content needed by the browsing object, and then the entry information of the second associated multimedia content can be displayed to improve the convenience and efficiency of the browsing object on the second associated multimedia content, recommend more multimedia content to the browsing object, and improve the diversity of multimedia content display.

[0182] In the presence of multiple object attributes, the browsing object can select the required object attribute as needed, and the selected object attribute information can be displayed. Specifically, in the embodiment, in response to a comment viewing instruction for the target multimedia content, a comment page corresponding to the target multimedia content is displayed, which includes:

[0183] In response to a comment viewing instruction for the target multimedia content, display attribute option information corresponding to each of the multiple candidate object attributes; the attribute option information corresponding to each candidate object attribute includes at least one form of information in text, image, etc.

[0184] In response to a selection operation on at least one attribute option information in the attribute option information corresponding to each of the multiple candidate object attributes, display object attribute information corresponding to the at least one attribute option information on the comment page.

[0185] Please refer to Figure 11 which shows a candidate object attribute display schematic diagram. By triggering the comment control, attribute option information 1110 corresponding to each of the multiple candidate object attributes can be displayed, which can specifically include attribute option information of a geographical area attribute and attribute option information of a professional field attribute. In the case of selecting the attribute option information of the geographical area attribute, region A, region B, region C, region D, region E, etc. can be displayed as attribute tags on the comment page. In the case of selecting the professional field attribute, professional a, professional b, professional c, professional d, professional e, etc. can be displayed as attribute tags on the comment page. In the case of selecting the geographical area attribute and the professional field attribute, region A, region B, region C, region D, region E, etc. and professional a, professional b, professional c, professional d, professional e, etc. can be displayed as attribute tags on the comment page. In the case of not selecting the attribute, the attribute tags can be skipped, and only the existing comments of the target multimedia content can be displayed on the comment page.

[0186] In the embodiment, in the case of needing to display a comment page, the attribute tags of the object attributes displayed on the comment page can be selected as needed, so as to realize personalized selection of object attributes, and thus personalized filtering of comments can be realized.

[0187] In another specific embodiment, the response to the comment viewing instruction for the target multimedia content in the embodiment includes:

[0188] In response to a comment viewing instruction for the target multimedia content, display the comment page;

[0189] In response to the attribute tag display instruction based on the comment page, the at least one object attribute information is displayed on the comment page; the attribute tag display instruction is generated based on triggering of a display control in the comment page, or the attribute tag display instruction is generated based on execution of a preset display gesture in the comment page.

[0190] In response to the comment viewing instruction, the comment page can be displayed; at this time, the object attribute information can not be displayed in the comment page, and the at least one object attribute information can be displayed in the comment page through an attribute information display operation in the comment page. Specifically, the comment page can include a display control, and triggering the display control can realize expansion of the object attribute information; or the object attribute information can be expanded through execution of a preset display gesture in the comment page. In a case where the object attribute information has been displayed in the comment page, the object attribute information can be hidden through triggering of the display control, or the object attribute information can be hidden through execution of a preset gesture in the comment page.

[0191] Referring to Figure 12 , a display and hiding schematic diagram of object attribute information is shown, and the display and hiding schematic diagram is described by taking the display control 1210 included in the comment page as an example. In a case where the object attribute information 1220 is displayed in the comment page, triggering the display control 1210 can realize hiding of the object attribute information 1220; in a case where the object attribute information 1220 is not displayed in the comment page, triggering the display control 1210 can realize display of the object attribute information 1220.

[0192] In the embodiment, in a case where the object attribute information is not displayed in the comment page, performing a corresponding attribute information display operation can realize display of the object attribute information in the comment page; in a case where the object attribute information is displayed in the comment page, triggering of the object attribute information can also be realized, so that the object attribute information can be expanded and hidden on demand, and the flexibility of information display is improved.

[0193] Further, after the comment page corresponding to the target multimedia content is displayed in response to the comment viewing instruction for the target multimedia content, the method further includes:

[0194] Display object feature information corresponding to the commented object; the commented object is a publishing object of the existing comment, and the object feature information represents distribution information of the commented object corresponding to a plurality of attribute tags in the at least one object attribute information.

[0195] In this embodiment, the object attributes can include geographical region attributes, professional field attributes, age attributes, gender attributes, and the like. The geographical region attributes can include region A, region B, region C, region D, region E, and the like. The professional field attributes can include professional a, professional b, professional c, professional d, professional e, and the like. The age attributes can include age group 1, age group 2, age group 3, age group 4, age group 5, and the like. The gender attributes can include male and female.

[0196] Further, the object feature information corresponding to the target object can also be displayed in this embodiment. The determination manner of the object feature information corresponding to the target object is similar to that of the object feature information corresponding to the commented objects, which will not be described herein again.

[0197] In this embodiment, the object feature information corresponding to the commented objects is displayed, so that the distribution information of the commented objects can be viewed, and thus the characteristics of the audience objects of the target multimedia content can be quickly determined, thereby facilitating the provision of personalized content recommendation for the corresponding objects.

[0198] In another specific embodiment, the comment display method of this embodiment can further include:

[0199] In the case where there is an associated comment associated with the historical comment in the existing comment, the associated comment and the historical comment are compared and displayed, and third recommendation information is provided. The third recommendation information is used to recommend a publishing object corresponding to the associated comment. The historical comment is a comment published by a publishing object corresponding to a content display end of the target multimedia content for a third associated multimedia content. The third associated multimedia content is a multimedia content associated with the target multimedia content, or the third associated multimedia content is the target multimedia content.

[0200] In this embodiment, related comments can refer to comments that are similar to or identical to historical comments. Existing comments correspond to the target multimedia content, while historical comments may or may not correspond to the target multimedia content. When comparing and displaying related and historical comments, related comments can be located on the comment page, and historical comments, or access points for viewing historical comments, can be displayed in a nearby area. Alternatively, related and historical comments can be displayed in a centralized display area to facilitate comparison. The third recommendation information can also be used to recommend the publishing objects corresponding to related comments, enabling interaction between the publishing objects on the content display end and the publishing objects corresponding to the related comments, such as adding friends or following each other.

[0201] In this embodiment, if there are related comments in the existing comments that are associated with historical comments published by the publishing object corresponding to the content display end, on the one hand, the historical comments and related comments can be compared and viewed; on the other hand, the publishing objects of related comments can be recommended so that the publishing objects corresponding to the content display end can interact with the publishing objects corresponding to the related comments, thereby enhancing the interaction rate between objects on the content publishing platform.

[0202] Figure 13 This is a block diagram illustrating a comment display device according to an exemplary embodiment. (Refer to...) Figure 13 The device includes:

[0203] The comment page display unit 1310 is configured to execute a comment viewing instruction for target multimedia content and display the comment page corresponding to the target multimedia content; the comment page includes at least one object attribute information, and each object attribute information includes multiple attribute tags.

[0204] The target comment display unit 1320 is configured to execute a selection instruction for at least one attribute tag in the at least one object attribute information, and display the target comment corresponding to the at least one attribute tag; the target comment is a comment published by the target object in the existing comments corresponding to the target multimedia content, and the object attribute information of the target object matches the at least one attribute tag.

[0205] In an exemplary embodiment, the comment page includes a tag display area and a comment display area, the tag display area and the comment display area not overlapping each other; the tag display area includes at least one object attribute information; the target comment display unit is configured to execute:

[0206] in response to a selection instruction of at least one attribute label in the at least one object attribute information on the label display area, display a target comment corresponding to the at least one attribute label;

[0207] and / or,

[0208] the comment page includes the existing comments; each existing comment includes an attribute label in the each object attribute information;

[0209] the target comment display unit is configured to perform:

[0210] in response to a selection instruction of at least one attribute label in at least one comment in the existing comments, display a target comment corresponding to the at least one attribute label.

[0211] In an exemplary embodiment, the at least one object attribute information includes one object attribute information; and the at least one attribute label includes one attribute label.

[0212] the target comment display unit is configured to perform:

[0213] in response to a selection instruction of any attribute label in the object attribute information, display a target comment corresponding to the any attribute label and first description information; the first description information represents comment feature information of a target object corresponding to the any attribute label; the first description information is obtained by information extraction of the target comment based on an artificial intelligence extraction model, or the first description information is obtained by keyword extraction of the target comment.

[0214] In an exemplary embodiment, the at least one object attribute information includes one object attribute information; and the at least one attribute label includes at least two attribute labels.

[0215] the target comment display unit is configured to perform:

[0216] in response to a selection instruction of at least two attribute labels in the object attribute information, display a target comment corresponding to the at least two attribute labels and second description information; the target object includes objects corresponding to the at least two attribute labels respectively, the second description information represents comment feature information of the objects corresponding to the at least two attribute labels respectively, and / or comment feature association information of the objects corresponding to the at least two attribute labels respectively.

[0217] In an exemplary embodiment, the at least one object attribute information includes multiple object attribute information; and the at least one attribute label includes one attribute label in each object attribute information.

[0218] The target comment display unit is configured to perform:

[0219] In response to a selection instruction on any attribute label in the each object attribute information, display a target comment and third description information that simultaneously have any attribute label in the each object attribute information; the third description information represents comment feature information of a target object that simultaneously has any attribute label in the each object attribute information.

[0220] In an exemplary embodiment, each attribute label includes at least one level of sub-labels; the target comment display unit is configured to perform:

[0221] In the case where the at least one attribute label includes a multi-level label, in response to a sub-label display instruction on the multi-level label, display a next level sub-label of the multi-level label; the multi-level label is an attribute label that has at least one level of sub-labels in the at least one attribute label;

[0222] determine the next level sub-label as a current level sub-label;

[0223] In the case where the current level sub-label has a next level sub-label, and in response to a sub-label display instruction on the current level sub-label, display a next level sub-label of the current level sub-label;

[0224] repeat the steps of determining the next level sub-label as the current level sub-label, and in the case where the current level sub-label has a next level sub-label, and in response to a sub-label display instruction on the current level sub-label, display a next level sub-label of the current level sub-label, until the current level sub-label does not have a next level sub-label, or no sub-label display instruction on the current level sub-label is responded to;

[0225] In response to a selection instruction on the current level sub-label, display a target comment corresponding to the current level sub-label.

[0226] In an exemplary embodiment, the device further includes a matching comment display unit configured to perform:

[0227] In response to a comment viewing instruction on the target multimedia content, highlight a matching attribute label in the at least one object attribute information that matches the content information of the target multimedia content on the comment page;

[0228] In response to a confirmation instruction on the matching attribute label, display a matching comment corresponding to the matching attribute label; the matching comment is a comment published by a matching object, and the matching object is an object in the comment publishing object whose object attribute information matches the matching attribute label.

[0229] In an example embodiment, the apparatus further comprises a first recommendation unit configured to perform:

[0230] displaying first recommendation information; the first recommendation information comprises at least one item of information in first associated multimedia content published by a first recommendation object, the first recommendation object being a publishing object with the at least one attribute tag and satisfying a preset object level, or the first recommendation object being a publishing object recommended in the target comment.

[0231] In an example embodiment, the apparatus further comprises a second recommendation unit configured to perform:

[0232] displaying second recommendation information in a case where the target comment represents that the target object has a negative sentiment towards the target multimedia content; the second recommendation information comprises at least one item of information in second associated multimedia content, a preference degree of the target object for the second recommendation object or a preference degree of the target object for the second associated multimedia content satisfying a preset recommendation condition.

[0233] In an example embodiment, the comment page display unit is configured to perform:

[0234] in response to a comment viewing instruction for the target multimedia content, displaying attribute option information corresponding to each of a plurality of candidate object attributes; the attribute option information corresponding to each of the plurality of candidate object attributes comprises at least one of text and image information;

[0235] in response to a selection operation on at least one of the attribute option information corresponding to each of the plurality of candidate object attributes, displaying object attribute information corresponding to the at least one attribute option information on the comment page.

[0236] In an example embodiment, the target comment display unit is configured to perform:

[0237] in response to a comment viewing instruction for the target multimedia content, displaying the comment page;

[0238] in response to an attribute tag display instruction based on the comment page, displaying the at least one item of object attribute information on the comment page; the attribute tag display instruction is generated based on triggering of an expansion control in the comment page, or the attribute tag display instruction is generated based on performing a preset expansion gesture in the comment page.

[0239] In an example embodiment, the apparatus further comprises an object feature information display unit configured to perform:

[0240] The object feature information corresponding to the commented object is displayed; the commented object is the published object of the existing comment, and the object feature information represents distribution information of the commented object corresponding to a plurality of attribute labels in the at least one object attribute information.

[0241] In an example embodiment, the apparatus further comprises an associated comment display unit configured to perform:

[0242] In a case where the existing comment includes an associated comment associated with a historical comment, the associated comment and the historical comment are displayed in comparison, and third recommendation information is displayed; the third recommendation information is used to recommend a published object corresponding to the associated comment; the historical comment is a comment published by a published object corresponding to a content display end of the target multimedia content on a third associated multimedia content; the third associated multimedia content is a multimedia content associated with the target multimedia content, or the third associated multimedia content is the target multimedia content.

[0243] As to the apparatus in the above embodiments, the specific manners in which the modules perform operations have been described in detail in the embodiments of the method, and thus will not be described in detail here.

[0244] In an example embodiment, a computer readable storage medium including instructions is further provided. Optionally, the computer readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, and an optical data storage device, etc. When the instructions in the computer readable storage medium are executed by a processor of an electronic device, the electronic device can perform any of the above methods.

[0245] In an example embodiment, a computer program product is further provided. The computer program product includes a computer program stored in a readable storage medium. At least one processor of a computer device reads and executes the computer program from the readable storage medium, so that the device performs any of the above methods.

[0246] Figure 14 is a block diagram of an electronic device for comment display according to an example embodiment. The electronic device can be a terminal, and its internal structure diagram can be as shown in Figure 14As shown, the terminal structure shown can include RF (Radio Frequency, radio frequency) circuit 1410, memory 1420 including one or more computer readable storage media, input unit 1430, display unit 1440, sensor 1450, audio circuit 1460, WiFi (wireless fidelity) module 1470, processor 1480 including one or more processing cores, and power supply 1490, etc. Those skilled in the art can understand that Figure 14 The terminal structure shown in the middle does not constitute a limitation on the terminal, and can include more or fewer components than shown, or combine certain components, or different component arrangements. Among them:

[0247] The RF circuit 1410 can be used for receiving and sending signals in the process of information or communication, especially receiving the downlink information of the base station and handing it over to one or more processors 1480 for processing; in addition, sending data related to uplink to the base station. Usually, the RF circuit 1410 includes but is not limited to antenna, at least one amplifier, tuner, one or more oscillators, SIM (Subscriber Identity Module, subscriber identity module) card, transceiver, coupler, LNA (Low Noise Amplifier, low noise amplifier), duplexer, etc. In addition, the RF circuit 1410 can also communicate with the network and other terminals through wireless communication. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication, global mobile communication system), GPRS (General Packet Radio Service, general packet radio service), CDMA (Code Division Multiple Access, code division multiple access), WCDMA (Wideband Code Division Multiple Access, wideband code division multiple access), LTE (Long Term Evolution, long term evolution), email, SMS (Short Messaging Service, short message service), etc.

[0248] The memory 1420 can be used to store software programs and modules, and the processor 1480 can execute various functions and data processing by running the software programs and modules stored in the memory 1420. The memory 1420 can mainly include a program storage area and a data storage area, wherein the program storage area can store an operating system, application programs required for functions, etc., and the data storage area can store data created according to the use of the terminal, etc. In addition, the memory 1420 can include a high-speed random access memory, and can further include a non-volatile memory such as at least one of a magnetic disk storage device, a flash memory device, or other volatile solid-state memory device. Accordingly, the memory 1420 can further include a memory controller to provide access to the memory 1420 for the processor 1480 and the input unit 1430.

[0249] The input unit 1430 can be used to receive input digital or character information, and generate keyboard, mouse, joystick, optical or trackball signal input related to user settings and function control. Specifically, the input unit 1430 can include a touch-sensitive surface 1431 and other input devices 1432. The touch-sensitive surface 1431, also known as a touch display screen or touchpad, can collect user touch operations (such as user operations using fingers, styluses, etc. or any suitable objects or accessories near the touch-sensitive surface 1431) on or near the touch-sensitive surface 1431 and drive the corresponding connection device according to the pre-set program. Optionally, the touch-sensitive surface 1431 can include two parts of touch detection device and touch controller. The touch detection device detects the touch position of the user and detects the signal generated by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device and converts it into touch coordinates, and sends it to the processor 1480, and can receive the command from the processor 1480 and execute it. In addition, the touch-sensitive surface 1431 can be implemented in various types such as resistive, capacitive, infrared and surface acoustic wave. In addition to the touch-sensitive surface 1431, the input unit 1430 can further include other input devices 1432. Specifically, the other input devices 1432 can include one or more of a physical keyboard, function keys (such as volume control keys, on-off keys, etc.), trackballs, mice, joysticks, etc.

[0250] The display unit 1440 can be used to display information input by a user or provided to the user, as well as various graphical user interfaces of the terminal, which can be composed of graphics, text, icons, video, and any combination thereof. The display unit 1440 can include a display panel 1441, which can be configured in the form of an LCD (Liquid Crystal Display), an OLED (Organic Light-Emitting Diode), or the like. Further, the touch-sensitive surface 1431 can cover the display panel 1441, and when the touch-sensitive surface 1431 detects a touch operation thereon or adjacent thereto, transmit to the processor 1480 to determine the type of touch event, and then the processor 1480 provides corresponding visual output on the display panel 1441 according to the type of touch event. Among them, the touch-sensitive surface 1431 and the display panel 1441 can realize the input and output functions as two independent components, but in some embodiments, the touch-sensitive surface 1431 and the display panel 1441 can be integrated to realize the input and output functions.

[0251] The terminal can also include at least one sensor 1450, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor can include an ambient light sensor and a proximity sensor, wherein the ambient light sensor can adjust the brightness of the display panel 1441 according to the brightness of the ambient light, and the proximity sensor can turn off the display panel 1441 and / or the backlight when the terminal is moved to the ear. As one of the motion sensors, the gravity acceleration sensor can detect the size of the acceleration in each direction (generally three axes), and when at rest, it can detect the size and direction of gravity, which can be used for applications that identify the posture of the terminal (such as landscape / portrait screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), etc. As for other sensors that the terminal can also be configured, such as a gyroscope, a barometer, a hygrometer, a thermometer, an infrared sensor, etc., will not be described here.

[0252] The audio circuit 1460, the speaker 1461, and the microphone 1462 can provide an audio interface between the user and the terminal. The audio circuit 1460 can convert the received audio data into an electrical signal and transmit it to the speaker 1461, which converts it into a sound signal output. On the other hand, the microphone 1462 converts the collected sound signal into an electrical signal, which is received by the audio circuit 1460 and converted into audio data. After being processed by the processor 1480, the audio data is output to the RF circuit 1410 for transmission to, for example, another terminal, or to the memory 1420 for further processing. The audio circuit 1460 can also include a jack for providing communication between an external earphone and the terminal.

[0253] WiFi belongs to short-range wireless transmission technology. The terminal can help users send and receive emails, browse web pages, and access streaming media, etc. through the WiFi module 1470, which provides users with wireless broadband Internet access. Although Figure 14 The WiFi module 1470 is shown, but it is understood that it does not belong to the necessary structure of the terminal, and can be omitted as needed without changing the essence of the application.

[0254] The processor 1480 is the control center of the terminal, which connects all parts of the terminal through various interfaces and lines, executes various functions of the terminal and processes data by running or executing software programs and / or modules stored in the memory 1420, and calling data stored in the memory 1420, thereby monitoring the terminal as a whole. Optionally, the processor 1480 can include one or more processing cores; preferably, the processor 1480 can integrate an application processor and a modem processor, wherein the application processor mainly processes operating systems, user interfaces, and application programs, etc., and the modem processor mainly processes wireless communication. It can be understood that the above-mentioned modem processor can also not be integrated into the processor 1480.

[0255] The terminal also includes a power supply 1490 (such as a battery) for supplying power to various components, and preferably, the power supply can be logically connected to the processor 1480 through a power management system, so as to realize functions such as management of charging, discharging, and power consumption management through the power management system. The power supply 1490 can also include one or more than one direct or alternating current power supply, a recharging system, a power failure detection circuit, a power converter or inverter, a power supply state indicator, and any other components.

[0256] Although not shown, the above-mentioned terminal can also include a camera, a Bluetooth module, etc., which will not be described here. In this embodiment, the display unit of the terminal is a touch screen display, and the terminal also includes a memory and one or more than one program, wherein one or more than one program is stored in the memory and is configured to be executed by one or more than one processor to execute the instructions in the method embodiments of the present application.

[0257] Other embodiments of the present disclosure will be readily apparent to those skilled in the art upon considering the description hereof, and the disclosure is intended to cover any alternatives, modifications, and equivalents of the methods and elements described herein, which are in accordance with the general principles of the disclosure and include those specifically recited in the following claims. The description and examples are to be considered as merely illustrative, and the true scope and spirit of the disclosure are indicated by the following claims.

[0258] It should be understood that the present disclosure is not limited to the precise construction that has been described above and shown in the accompanying drawings, and that various modifications and changes can be made by those skilled in the art without departing from the scope of the present disclosure. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A method for displaying comments, characterized in that, include: In response to a comment viewing command for target multimedia content, a comment page corresponding to the target multimedia content is displayed. The comment page includes at least one object attribute information, and each object attribute information includes multiple attribute tags. Matching attribute tags in the at least one object attribute information that match the content information of the target multimedia content are highlighted on the comment page. The comment page includes a tag display area and a comment display area, which do not overlap. The tag display area includes the at least one object attribute information. The comment page includes existing comments corresponding to the target multimedia content. Each existing comment includes one attribute tag from each type of object attribute information. The attribute tag corresponding to any comment is the attribute tag corresponding to the object that posted that comment. The relationship between the content information of the target multimedia content and the object attribute information is obtained based on the analysis of the content information of the target multimedia content; In response to a selection instruction for at least one attribute tag in the at least one object attribute information, the target comment corresponding to the at least one attribute tag is displayed; The target comment is a comment posted by the target object among the existing comments corresponding to the target multimedia content, and the object attribute information of the target object matches the at least one attribute tag; The step of displaying the target comment corresponding to the at least one attribute tag in response to a selection instruction for at least one attribute tag in the at least one object attribute information includes: In response to a confirmation instruction for the matching attribute tag in the tag display area, the matching comments corresponding to the matching attribute tag are displayed; And / or, In response to a confirmation instruction for a matching attribute tag in at least one of the existing comments, the matching comment corresponding to the matching attribute tag is displayed; the matching comment is a comment posted by a matching object, and the matching object is an object whose object attribute information matches the matching attribute tag in the comment posting object.

2. The method according to claim 1, characterized in that, The at least one object attribute information includes one object attribute information; the at least one attribute tag includes one attribute tag; The step of displaying the target comment corresponding to the at least one attribute tag in response to a selection instruction for at least one attribute tag in the at least one object attribute information includes: In response to a selection instruction for any attribute tag in the object attribute information, the target comment corresponding to the attribute tag and first description information are displayed; the first description information represents the comment feature information of the target object corresponding to the attribute tag; the first description information is obtained by extracting information from the target comment based on an artificial intelligence extraction model, or the first description information is obtained by extracting keywords from the target comment.

3. The method according to claim 1, characterized in that, The at least one object attribute information includes one type of object attribute information; the at least one attribute tag includes at least two attribute tags; The step of displaying the target comment corresponding to the at least one attribute tag in response to a selection instruction for at least one attribute tag in the at least one object attribute information includes: In response to a selection instruction for at least two attribute tags in the object attribute information, the target comments corresponding to the at least two attribute tags and second descriptive information are displayed; the target object includes the object corresponding to each of the at least two attribute tags, the second descriptive information represents the comment feature information of the object corresponding to each of the at least two attribute tags, and / or, the comment feature association information of the object corresponding to each of the at least two attribute tags.

4. The method according to claim 1, characterized in that, The at least one object attribute information includes multiple object attribute information; the at least one attribute label includes one attribute label for each type of object attribute information; The step of displaying the target comment corresponding to the at least one attribute tag in response to a selection instruction for at least one attribute tag in the at least one object attribute information includes: In response to a selection instruction for any attribute tag in each type of object attribute information, a target comment that simultaneously possesses any attribute tag in each type of object attribute information and third descriptive information are displayed; the third descriptive information represents the comment feature information of the target object that simultaneously possesses any attribute tag in each type of object attribute information.

5. The method according to any one of claims 1-4, characterized in that, Each attribute tag includes at least one level of sub-tags; the step of displaying the target comment corresponding to the at least one attribute tag in response to a selection instruction for at least one attribute tag in the at least one object attribute information includes: In the case where the at least one attribute tag includes a multi-level tag, in response to a sub-tag display instruction for the multi-level tag, the next level sub-tag of the multi-level tag is displayed; the multi-level tag is an attribute tag in which there are at least one level of sub-tags. The next level sub-label is determined as the current level sub-label; If a sub-sub-tag exists at the current level, and in response to an instruction to display the sub-tags of the current level, the sub-sub-tag at the next level of the current level is displayed. Repeat the following steps: determine the next-level sub-tag as the current-level sub-tag; if the current-level sub-tag has a next-level sub-tag and in response to a sub-tag display instruction for the current-level sub-tag, display the next-level sub-tag of the current-level sub-tag; until the current-level sub-tag does not have a next-level sub-tag, or no sub-tag display instruction for the current-level sub-tag is received; In response to the selection instruction for the current level sub-tag, the target comment corresponding to the current level sub-tag is displayed.

6. The method according to claim 1, characterized in that, After displaying the target comment corresponding to the at least one attribute tag in response to a selection instruction for at least one attribute tag in the at least one object attribute information, the method further includes: Display first recommendation information; the first recommendation information includes at least one of the following: a first recommended object and first associated multimedia content published by the first recommended object; the first recommended object is a publishing object that has at least one attribute tag and meets the preset object level, or the first recommended object is a publishing object recommended in the target comment.

7. The method according to claim 1, characterized in that, The method further includes: When the target comment indicates that the target object has a negative sentiment towards the target multimedia content, second recommendation information is displayed; the second recommendation information includes at least one of the following: a second recommended object and second associated multimedia content, and the target object's preference for the second recommended object or the target object's preference for the second associated multimedia content meets preset recommendation conditions.

8. The method according to any one of claims 1-4, characterized in that, The response to a comment viewing instruction for the target multimedia content, displaying the comment page corresponding to the target multimedia content, includes: In response to a comment viewing instruction for the target multimedia content, the attribute option information corresponding to each of the multiple candidate object attributes is displayed; the attribute option information corresponding to each candidate object attribute includes at least one form of information, such as text or images. In response to the selection operation of at least one attribute option information among the attribute option information corresponding to each of the multiple candidate object attributes, the object attribute information corresponding to the at least one attribute option information is displayed on the comment page.

9. The method according to any one of claims 1-3, characterized in that, The response to a comment viewing instruction for the target multimedia content, displaying the comment page corresponding to the target multimedia content, includes: In response to a comment viewing instruction for the target multimedia content, the comment page is displayed; In response to an attribute tag display instruction based on the comment page, at least one object attribute information is displayed on the comment page; the attribute tag display instruction is generated based on triggering a collapse / expansion control on the comment page, or the attribute tag display instruction is generated based on performing a preset collapse / expansion gesture on the comment page.

10. The method according to claim 1, characterized in that, After displaying the comment page corresponding to the target multimedia content in response to a comment viewing instruction for the target multimedia content, the method further includes: Display object feature information corresponding to the commented object; the commented object is the object that published the existing comment, and the object feature information represents the distribution information of the commented objects corresponding to multiple attribute tags in the at least one object attribute information.

11. The method according to claim 1, characterized in that, The method further includes: If there are related comments among the existing comments that are associated with historical comments, the related comments and the historical comments are compared and displayed, along with third recommendation information; the third recommendation information is used to recommend the publishing object corresponding to the related comments; the historical comments are comments published by the publishing object corresponding to the content display terminal of the target multimedia content regarding the third related multimedia content; the third related multimedia content is multimedia content associated with the target multimedia content, or the third related multimedia content is the target multimedia content.

12. A comment display device, characterized in that, include: The comment page display unit is configured to execute a comment viewing instruction for target multimedia content and display the comment page corresponding to the target multimedia content. The comment page includes at least one object attribute information, each object attribute information including multiple attribute tags. Matching attribute tags in the at least one object attribute information that match the content information of the target multimedia content are highlighted on the comment page. The comment page includes a tag display area and a comment display area, which do not overlap. The tag display area includes the at least one object attribute information. The comment page includes existing comments corresponding to the target multimedia content. Each existing comment includes one attribute tag from each object attribute information. The attribute tag corresponding to any comment is the attribute tag corresponding to the object that posted that comment. The association between the content information of the target multimedia content and the object attribute information is obtained based on the analysis of the content information of the target multimedia content. The target comment display unit is configured to execute a selection instruction for at least one attribute tag in the at least one object attribute information, and display a target comment corresponding to the at least one attribute tag; the target comment is a comment posted by the target object in the existing comments corresponding to the target multimedia content, and the object attribute information of the target object matches the at least one attribute tag; the step of displaying the target comment corresponding to the at least one attribute tag in response to the selection instruction for at least one attribute tag in the at least one object attribute information includes: In response to a confirmation instruction for the matching attribute tag in the tag display area, the matching comments corresponding to the matching attribute tag are displayed; And / or, In response to a confirmation instruction for a matching attribute tag in at least one of the existing comments, the matching comment corresponding to the matching attribute tag is displayed; the matching comment is a comment posted by a matching object, and the matching object is an object whose object attribute information matches the matching attribute tag in the comment posting object.

13. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the comment display method as described in any one of claims 1 to 11.

14. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to perform the comment display method as described in any one of claims 1 to 11.

15. A computer program product, characterized in that, The computer program product includes a computer program stored in a readable storage medium, wherein at least one processor of a computer device reads from and executes the computer program, causing the device to perform the comment display method as described in any one of claims 1 to 11.

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