Method and system for automatically updating information of goods on an e-commerce platform

Abstract

The application provides an e-commerce platform commodity information automatic updating method and system, comprising: obtaining user interaction records of commodities of a first commodity category, the user interaction records containing user consultation records and / or user browsing query records; statistically analyzing the user interaction records to obtain a high-attention commodity information set of the commodities; updating commodity description content of a marketing page of the commodities according to the high-attention commodity information set to obtain updated commodity description content; and updating quick functions of the commodities according to the updated commodity description content to obtain updated quick functions, the quick functions including commodity parameter quick positioning functions or commodity parameter comparison functions. The application can realize commodity parameter quick positioning functions or commodity parameter comparison functions for any commodities of an e-commerce platform, and improve the efficiency, accuracy, convenience and comprehensiveness of commodity information display.

Description

TECHNICAL FIELD

[0001] The present application relates to the field of data processing under the Internet industry or artificial intelligence under the new generation of information technology industry, and in particular to a method and system for automatically updating information of goods on an e-commerce platform. BACKGROUND

[0002] A marketing page of goods on an e-commerce platform contains goods description content, specifically including goods picture information and goods text information. A user can browse the relevant information of goods by manually dragging the marketing page of goods. A merchant user can update and adapt the goods description content of the marketing page of goods based on platform policy changes, product iteration, and the like. In actual application scenarios, after a user opens a marketing page of goods, the user only wants to quickly check a parameter information of the current goods or wants to intuitively display parameter information of several similar goods of interest on the same screen for easy reference and comparison to quickly make a decision, since the user is already familiar with the brand of the goods.

[0003] To meet the needs of users for quick checking of goods parameters and comparison of goods parameters, some e-commerce platforms have set up quick functions, such as quick checking of goods parameters and comparison of goods parameters, for some goods with relatively standardized parameters on online stores. However, the existing solutions can only implement quick functions for some goods with standardized parameters, and cannot meet the needs of users for quick checking of parameters and comparison of parameters of goods of any category. SUMMARY

[0004] The present application provides a method and system for automatically updating information of goods on an e-commerce platform. The method can analyze a high-attention goods information set based on user interaction records for goods of any category, adaptively update the graphic and text information of a marketing page based on the high-attention goods information set to fill in missing information or align information inconsistent with the high-attention goods information in the graphic and text, and update the quick function of goods according to the high-attention goods information set and the updated goods description content to obtain an updated quick checking function of goods parameters or a comparison function of goods parameters, thereby realizing the quick checking function of goods parameters or the comparison function of goods parameters for any goods on an e-commerce platform.

[0005] In a first aspect, the present application provides a method for automatically updating information of goods on an e-commerce platform, which comprises:

[0006] obtaining user interaction records of goods of a first goods category, the user interaction records including user consultation records and / or user browsing query records;

[0007] statistically analyzing the user interaction records to obtain a high-attention goods information set of the goods;

[0008] update a product description content of a marketing page of the product according to the high-attention product information set, to obtain an updated product description content;

[0009] update a shortcut function of the product according to the updated product description content, to obtain an updated shortcut function, the shortcut function including a product parameter quick search positioning function or a product parameter comparison function.

[0010] In a second aspect, an e-commerce platform product information automatic updating system is provided, and is applied to a server, and includes an obtaining unit, a statistical unit, a first updating unit, and a second updating unit, where:

[0011] The obtaining unit is configured to obtain a user interaction record of a product of a first product category, the user interaction record including a user consultation record and / or a user browsing query record.

[0012] The statistical unit is configured to statistically analyze the user interaction record to obtain a high-attention product information set of the product.

[0013] The first updating unit is configured to update a product description content of a marketing page of the product according to the high-attention product information set, to obtain an updated product description content.

[0014] The second updating unit is configured to update a shortcut function of the product according to the updated product description content, to obtain an updated shortcut function, the shortcut function including a product parameter quick search positioning function or a product parameter comparison function.

[0015] In a third aspect, an electronic device is provided, including a processor, a memory, and one or more programs, the one or more programs being stored in the memory and configured to be executed by the processor, and the program including instructions for performing the steps in the first aspect of the embodiments.

[0016] In a fourth aspect, a computer readable storage medium is provided, and the computer readable storage medium stores a computer program / instruction, the computer program / instruction being executed by a processor to implement the steps of the method in the first aspect.

[0017] It can be seen that in the embodiment of the application, the server obtains the user interaction record of the goods of the first commodity category, the user interaction record includes the user consultation record and / or the user browsing query record; the high attention degree commodity information set of the goods is obtained by statistical analysis of the user interaction record; the marketing page of the goods is updated according to the high attention degree commodity information set, and the updated commodity description content is obtained; the quick function of the goods is updated according to the updated commodity description content, and the updated quick function is obtained, the quick function includes the commodity parameter quick positioning function or the commodity parameter comparison function. In this way, compared with the prior art that can only realize the quick function for the part of the goods with standardized commodity parameters, the application realizes the commodity parameter quick positioning function or the commodity parameter comparison function for any goods of the e-commerce platform, and due to the high attention degree commodity information of the strong focus user, the efficiency, accuracy, convenience and comprehensiveness of the quick function based on the user operation for the commodity information display can be effectively improved. BRIEF DESCRIPTION OF DRAWINGS

[0018] In order to more clearly illustrate the technical solutions in the embodiments of the application or the prior art, the drawings needed to be used in the embodiments or the prior art description will be briefly introduced. Obviously, the drawings in the following description are only some embodiments of the application, and other drawings can be obtained by those skilled in the art without creative labor.

[0019] Figure 1 is a system architecture diagram of an e-commerce platform commodity information automatic updating system provided by an embodiment of the application;

[0020] Figure 2 is a structural block diagram of an electronic device provided by an embodiment of the application;

[0021] Figure 3 is a step flow chart of an e-commerce platform commodity information automatic updating method provided by an embodiment of the application;

[0022] Figure 4 is an interface schematic diagram for realizing a commodity parameter quick search function provided by an embodiment of the application;

[0023] Figure 5 is another interface schematic diagram for realizing a commodity parameter quick search function provided by an embodiment of the application;

[0024] Figure 6 is an interface schematic diagram for realizing a commodity parameter comparison function provided by an embodiment of the application;

[0025] Figure 7 is another interface schematic diagram for realizing a commodity parameter comparison function provided by an embodiment of the application;

[0026] Figure 8 is a functional unit block diagram of an e-commerce platform commodity information automatic updating system provided by an embodiment of the present application. DETAILED DESCRIPTION

[0027] In order for those skilled in the art to better understand the present application, the technical solutions in the embodiments of the present application will be described clearly and completely below with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are only some of the embodiments of the present application, but not all the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those skilled in the art without creative work fall within the scope of the present application.

[0028] The terms "first", "second", and the like in the specification and claims of the present application and the above-described drawings are used to distinguish different objects, and are not used to describe a specific order. In addition, the terms "include" and "have" and any variations thereof are intended to cover non-exclusive inclusion. For example, a process, method, system, product or device that includes a series of steps or units is not limited to the listed steps or units, but can optionally include steps or units not listed, or can optionally include other steps or units inherent to the process, method, product or device.

[0029] In this document, the term "embodiment" means that a specific feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the present application. The phrase appears at various places in the specification does not necessarily refer to the same embodiment, nor is it necessarily mutually exclusive of other embodiments. It is explicitly and implicitly understood that the embodiments described herein can be combined with other embodiments.

[0030] In the embodiments of the present application, "and / or" describes the association relationship of the associated objects, which means that there can be three kinds of relationships. For example, A and / or B can represent the following three cases: A exists alone; A and B exist simultaneously; B exists alone. Wherein, A and B can be singular or plural.

[0031] In the embodiments of the present application, the symbol " / " can represent that the associated objects before and after it are in an "or" relationship. In addition, the symbol " / " can also represent the division sign, that is, to perform division operation. For example, A / B can represent A divided by B.

[0032] In the embodiments of this application, "at least one item" or its similar expression refers to any combination of these items, including any combination of a single item or a plurality of items. "One or more" means one or more, while "multiple" means two or more. For example, "at least one item" of a, b, or c can represent the following seven cases: a, b, c; a and b; a and c; b and c; a, b, and c. Each of a, b, and c can be an element or a set containing one or more elements.

[0033] In the embodiments of this application, "equal to" can be used with "greater than" and is applicable to technical solutions used when "greater than" is used; it can also be used with "less than" and is applicable to technical solutions used when "less than" is used. When "equal to" is used with "greater than", it is not used with "less than"; when "equal to" is used with "less than", it is not used with "greater than".

[0034] To address users' needs for quick product parameter lookup and comparison, some e-commerce platforms have implemented shortcut functions for certain products with relatively standardized parameters in their online stores, such as quick product parameter lookup and comparison functions. However, existing solutions only provide shortcut functions for products with standardized parameters and cannot meet the needs of merchants for quick parameter lookup and comparison for any category of products.

[0035] To address the aforementioned issues, this application provides a method and system for automatically updating product information on an e-commerce platform. The embodiments of this application will be described in detail below with reference to the accompanying drawings.

[0036] Please see Figure 1 , Figure 1 This is a system architecture diagram of an e-commerce platform product information automatic update system provided in an embodiment of this application, such as... Figure 1 As shown, the e-commerce platform's automatic product information update system includes a server 110, a user terminal 120, and an e-commerce platform 130, wherein the e-commerce platform 130 includes a backend server 131.

[0037] The server 110 is a core data storage and processing unit, responsible for storing a large amount of commodity data, such as commodity description content, the first commodity parameter set, the second commodity parameter set, etc. The server 110 is also used to obtain user interaction records of commodities of the first commodity category, statistically analyze the user interaction records to obtain a high-attention commodity information set of the commodity, update the commodity description content of the marketing page of the commodity according to the high-attention commodity information set, obtain updated commodity description content, and update the quick function of the commodity according to the updated commodity description content, to obtain an updated quick function, thereby realizing the commodity parameter quick positioning function or the commodity parameter comparison function. The server 110 is connected with the user terminal 120 and the e-commerce platform 130 respectively, used to receive the request instruction of the user, realize the corresponding quick function, and used to obtain the related information of the commodity in the e-commerce platform 130 for processing and analysis.

[0038] The user terminal 120 is a device for user interaction with the system, such as a mobile phone, a computer, etc. The merchant user accesses the e-commerce platform 130 through the terminal, can perform commodity browsing, parameter quick positioning, parameter comparison, etc., and receives the commodity information and operation results fed back from the e-commerce platform 130 and the server 110.

[0039] The e-commerce platform 130 provides a commodity display and operation interface for the user, including a commodity marketing page, so that the merchant user can intuitively view the commodity information and perform related operations. The e-commerce platform 130 includes a background server 131, which is used to process user requests, interact with the server 110, receive the request sent by the user terminal 120, obtain commodity data from the server 110, process and integrate the data, and then return the processing result to the user terminal 120. The background server 131 also processes the business logic of the e-commerce platform 130, such as order management, payment processing, etc. In addition, the background server 131 can also be used to execute the related step logic of updating the quick function of the commodity according to the updated commodity description content, obtained by the server 110.

[0040] It can be seen that in the embodiment, the server of the e-commerce platform commodity information automatic updating system or the background server of the e-commerce platform can execute the step logic of realizing the commodity parameter quick positioning function or the commodity parameter comparison function, realizes the commodity parameter quick positioning function or the commodity parameter comparison function for any commodity of the e-commerce platform, and can effectively improve the efficiency, accuracy, convenience and comprehensiveness of the quick function based on the operation of the merchant user for commodity information display.

[0041] Please refer to Figure 2 , Figure 2 is a structural block diagram of an electronic device provided by the embodiment of the present application, used to execute Figure 1An e-commerce platform commodity information automatic updating system in Figure 2 As shown in FIG. 1, the electronic device 20 can include one or more of the following components: a memory 23, a processor 21, a communication bus 30, a communication interface 22, and one or more programs 231 stored on the memory 23 and configured to be executed by the processor 21, the one or more programs 231 including instructions for performing any of the steps of the method embodiments described below. In a specific implementation, the processor 21 is configured to perform any of the steps of the method embodiments described below, and when performing data transmission such as sending, the communication interface 22 can be optionally called to complete the corresponding operation. The electronic device 20 can be a mobile phone terminal, a tablet computer, a notebook computer, and a wearable smart device.

[0042] The processor 21 can include one or more processing cores. The processor 21 connects various parts within the entire electronic device 20 through various interfaces and lines, performs various functions of the electronic device 20 and processes data by running or executing instructions, programs, code sets or instruction sets stored in the memory 23, and calling data stored in the memory 23. Alternatively, the processor 21 can be implemented in at least one of a hardware form of a digital signal processing (DSP), a field-programmable gate array (FPGA), and a programmable logic array (PLA). The processor 21 can integrate a combination of one or several of a central processing unit (CPU), a graphics processing unit (GPU), and a modem. Among them, the CPU is mainly used to process the operating system, user interface, and application programs; the GPU is used to render and draw display content; and the modem is used to process wireless communication. It can be understood that the above-mentioned modem can also not be integrated into the processor 21, but can be realized by a separate communication chip.

[0043] The memory 23 can include a random access memory (RAM) and can also include a read-only memory (ROM). The memory 23 can be used to store instructions, programs, codes, code sets or instruction sets. The memory 23 can include a program storage area and a data storage area, wherein the program storage area can store instructions for implementing an operating system, instructions for implementing at least one function (such as a touch function, a sound playing function, an image playing function, etc.), instructions for implementing the above-mentioned various method embodiments, etc. The data storage area can also store data created by the electronic device 20 during use, etc.

[0044] It can be understood that the electronic device 20 can include more or fewer structural elements than those in the above structural block diagram, for example, including a power module, a physical button, a Wi-Fi module, a speaker, a Bluetooth module, a sensor, etc., which are not limited herein.

[0045] Referring to Figure 3 , Figure 3 is a step flowchart of an e-commerce platform commodity information automatic updating method provided by an embodiment of the present application, applied to a server 110 in Figure 1 , as shown in Figure 3 , the method comprises the following steps:

[0046] Step S301, obtaining user interaction records of commodities of a first commodity category, the user interaction records comprising user consultation records and / or user browsing query records.

[0047] Among them, the user consultation record refers to the record generated by the merchant user actively inquiring about the information related to the commodity to the e-commerce platform, customer service or other related channels; the user browsing query record refers to the record generated by the user's behavior of browsing the commodity page, searching for commodities and viewing related information on the e-commerce platform.

[0048] Specifically, the user consultation record at least includes consultation time, consultation method, consultation content and consultation object. Among them, the consultation method is various, such as online chat window, telephone consultation, email, etc.; the consultation content is rich, taking mobile phone commodities as an example, in terms of commodity basic attributes, such as "what is the processor model of the mobile phone", in terms of use experience, such as "whether the mobile phone is waterproof", in terms of purchase matters, such as "whether there is a gift for purchasing the commodity" and "whether supporting installment payment"; the consultation object can be platform customer service, merchant customer service, or asking other users in the platform community.

[0049] Specifically, the user browsing query record at least includes browsing time, browsing path, stay time, search keywords and query frequency. Among them, the browsing time embodies the specific time point of the user accessing the commodity page; the browsing path shows the series of page access tracks of the user from entering to leaving in the platform, such as from the search result page to the commodity detail page, and then jumping to the related recommended commodity page; the stay time reflects the stay duration of the user on each page or page module; the search keywords are the contents input by the user in the platform search box, such as "smart watch long battery life" and "women's sports shoes anti-slip", which directly embody the search intention of the user and the demand for commodity characteristics. The query frequency represents the number of times that the user searches for the same commodity or related keywords within a certain period of time.

[0050] In one possible embodiment, the obtaining of the user interaction records of the commodities of the first commodity category comprises:

[0051] determine a plurality of user terminals corresponding to the e-commerce platform;

[0052] obtain historical sales and user activity of the goods of the first commodity category in each of the plurality of user terminals, to obtain a plurality of historical sales and a plurality of user activity;

[0053] determine at least one target user terminal with historical sales greater than a first preset value and user activity greater than a second preset value;

[0054] obtain user interaction records of the goods of the first commodity category from the at least one target user terminal.

[0055] The plurality of user terminals include APP terminals, PC terminals, applet terminals, etc., and the user activity can be determined by the total number of comments, the number of views, the number of keyword searches, the number of registered users, etc. of the user on the user terminal. At least one target user terminal with high historical sales and user activity is selected from the plurality of user terminals to obtain user interaction records, which can filter data sources, ensure data accuracy, and save data acquisition efficiency. For example, the user interaction of fashion clothing category is more active on the APP terminal, and the sales are higher, so the data is collected from the APP terminal; while the sales, consultation and browsing of office equipment category are larger, so the data is collected from the PC terminal.

[0056] In one possible embodiment, the obtaining of the user interaction records of the goods of the first commodity category from the at least one target user terminal comprises:

[0057] obtaining initial user data of the goods of the first commodity category from the at least one target user terminal;

[0058] performing data cleaning on the initial user data to obtain target user data;

[0059] dividing the target user data into first data corresponding to consultation records and second data corresponding to browsing query records according to the type of the user interaction records;

[0060] storing the first data and the second data in different data storage areas respectively;

[0061] determining the user interaction records of the goods of the first commodity category according to the first data and / or the second data.

[0062] It can be seen that, in the embodiment, the user interaction records (including user consultation records and / or user browsing query records) of the goods of the first commodity category are obtained, the demand and focus of the merchant user for the goods are accurately understood, key data is provided for subsequent analysis, the platform can optimize the commodity description content according to the user demand, fill in the missing information, align the text and picture description; at the same time, data basis is provided for the quick function of updating the goods, the parameter quick positioning and comparison function are optimized, the efficiency of the user searching and comparing the goods information is improved, thereby enhancing the convenience, comprehensiveness and accuracy of the user obtaining the goods information on the e-commerce platform.

[0063] In step S302, the high-attention goods information set of the goods is obtained by statistical analysis of the user interaction records.

[0064] The high-attention goods information set includes type information of the commodity parameters of the goods and description information of the commodity parameters. Specifically, the type information of the commodity parameters includes numerical value type parameters and non-numerical value type parameters. The numerical value type parameters are parameters expressed by specific numerical values, such as size, weight, price, capacity, quantity, etc. The non-numerical value type parameters include descriptive parameters, such as text information: color (deep space gray), material (aluminum alloy), model (D001), etc., enumeration values: applicable scenarios (mountain climbing / cycling), applicable population (adult / child), etc.; and state type parameters, such as inventory state (in stock / reserved), promotion information (limited discount / full reduction), etc.; and time parameters, such as production date, shelf life, etc.; and associated parameters, such as accessory list (including charger x1), combination information (three-piece set including A+B+C), etc.; and metadata, such as product code (EAN-13: 6901234567892), classification label (sports equipment / outdoor clothing, etc.).

[0065] Further, the type information of the commodity parameters can also include mixed parameters: containing numerical values and texts at the same time, such as "5W-30 full synthetic oil", etc.; and dynamic parameters: which will change in real time according to the sales situation, such as inventory quantity, promotion countdown, etc.

[0066] In one possible embodiment, the high-attention goods information set further includes first use feedback information of the goods, the first use feedback information is use feedback information obtained from a cross-platform query data source according to second use feedback information, and the second use feedback information is use feedback information published by a user of another platform in the user consultation records.

[0067] The first use feedback information is used for display in a cross-platform user use evaluation area of the marketing page.

[0068] In one possible embodiment, obtaining first usage feedback information for the product includes:

[0069] The second feedback information is filtered from the user consultation records, and the target platform is determined based on the second feedback information;

[0070] Obtain the data interface between the e-commerce platform and the target platform;

[0071] Through the data interface, first usage feedback information for the product is queried on the target platform using cross-platform query technology.

[0072] After obtaining initial user feedback through cross-platform query technology, the platform further filters and cleans the content. Sentiment analysis is then performed on the filtered and cleaned feedback to determine whether users' attitudes are positive, negative, or neutral, categorizing the feedback into positive, negative, and neutral ratings. This attitude categorization allows e-commerce platforms to more intuitively understand users' overall attitudes towards products, providing a basis for user understanding, product improvement, and service optimization.

[0073] For example, taking the "Xiaohongshu" app as an example, Xiaohongshu possesses a large number of user-shared genuine product usage experiences, making it an important data source for obtaining product usage feedback. Suppose an e-commerce platform wants to obtain first-hand user feedback information for a certain beauty device. First, it filters out content mentioning usage feedback from other platforms from the user consultation records collected by the e-commerce platform; this is the second-hand user feedback information. For example, a user might ask, "Someone on Xiaohongshu said this beauty device causes allergies; is that true?" This indicates that there is relevant feedback information about this beauty device on Xiaohongshu. Next, using cross-platform query technology, it searches for notes related to this beauty device on the Xiaohongshu platform. By setting accurate search keywords, such as the brand name, model, and related keyword combinations of the beauty device, it precisely locates the target notes and extracts key information such as user reviews, descriptions of usage effects, and problems encountered. Finally, this effective feedback information extracted from numerous notes is integrated, filtered, and categorized, removing duplicate and irrelevant information to form the first-hand user feedback information for this beauty device, providing richer user review content for the product page on the e-commerce platform.

[0074] In one possible embodiment, the high-attention product information set also includes display priority information for product parameters. This priority corresponds to the order of attention of the product parameters; parameters with higher attention are displayed earlier on the product information comparison results page. For example, when comparing smartwatches from different brands, since users are highly concerned about "battery life" and "health monitoring functions," these parameters will be displayed first on the comparison page, allowing users to more intuitively compare the differences between different products in key aspects.

[0075] It can be seen that, in the embodiment, the high-attention commodity information set of the commodity is obtained by statistical analysis of the user interaction record, the potential demand and attention points of the user for the commodity can be deeply mined, the scattered and complex user consultation and browsing query data are converted into an information set with commercial value and guiding significance, and support is provided for accurate optimization of the marketing page of the commodity of the e-commerce platform.

[0076] In step S303, the marketing page of the commodity is updated according to the high-attention commodity information set, and updated commodity description content is obtained.

[0077] In one possible embodiment, the updating of the marketing page of the commodity according to the high-attention commodity information set comprises:

[0078] According to the type information of the commodity parameter, the commodity description content of the marketing page of the commodity is subjected to missing commodity parameter detection, and a missing commodity parameter detection result is obtained.

[0079] In the case where the missing commodity parameter detection result is a first commodity parameter, a missing commodity parameter filling operation is performed on the marketing page according to the description information of the first commodity parameter, a marketing page containing the description information of the first commodity parameter is obtained, and a description information alignment operation is performed on the marketing page according to the type information and the description information of a second commodity parameter in the high-attention commodity information set, and updated commodity description content of the marketing page is obtained.

[0080] In the case where the missing commodity parameter detection result is empty, a description information alignment operation is performed on the marketing page according to the type information and the description information of a second commodity parameter in the high-attention commodity information set, and updated commodity description content of the marketing page is obtained.

[0081] In one possible embodiment, the commodity description content comprises commodity picture information and commodity text information.

[0082] The missing commodity parameter filling operation refers to adding a first commodity picture containing the description information of the first commodity parameter in the marketing page, and / or adding a first text description content containing the description information of the first commodity parameter in the marketing page.

[0083] The description information alignment operation refers to performing picture semantic alignment operation on the commodity picture information, and performing text semantic alignment operation on the commodity text information.

[0084] Exemplarily, the missing commodity parameter detection result is calculated to determine whether a commodity parameter with high user attention is missing in the existing commodity description content of the marketing page. Taking a mobile phone commodity as an example, it is assumed that the high-attention commodity information set contains the parameter type of "fast charging power", the system will scan the commodity picture information and commodity text information of the mobile phone marketing page to determine whether there is a description about "fast charging power", if no relevant content is found, the missing commodity parameter detection result is "fast charging power" (i.e. the first commodity parameter); if the page already contains the parameter information, the detection result is empty.

[0085] Further, if it is determined that the mobile phone marketing page is missing the description information of "fast charging power", and the corresponding description information of the high-attention commodity information set is "67W fast charging", it is necessary to add relevant content in the page.

[0086] In one possible embodiment, the missing commodity parameter completion operation performed on the commodity description content of the marketing page according to the description information of the first commodity parameter comprises:

[0087] obtaining a first label corresponding to the first commodity parameter, the first label being used to indicate that the first commodity parameter is used to be represented by a picture and / or represented by text;

[0088] obtaining a layout area of the current marketing page;

[0089] if it is determined that the first label indicates that the first commodity parameter is represented by a picture, and the layout area has a first target area, generating the first commodity picture according to the description information of the first commodity parameter, and inserting the first commodity picture into the first target area, the first target area can insert the first commodity picture; and

[0090] if it is determined that the first label indicates that the first commodity parameter is represented by text, and the layout area has a second target area, generating the first text description content according to the description information of the first commodity parameter, and inserting the first text description content into the second target area, the second target area can insert the first text description content; and

[0091] if it is determined that the first label indicates that the first commodity parameter is represented by a picture and text, and the layout area has the first target area, generating the first commodity picture according to the description information of the first commodity parameter, and inserting the first commodity picture into the first target area.

[0092] In one possible embodiment, the method further comprises:

[0093] If it is judged that the first label represents that the first commodity parameter is represented by pictures and texts, and the second target area exists in the layout area, the first text description content is generated according to the description information of the first commodity parameter, and the first text description content is inserted into the second target area.

[0094] The first label can be set and updated in the background according to the appearance parameter, the structure parameter, the performance parameter, the function parameter of the commodity, or even according to the browsing habit and the search keyword of the user for the commodity. For example, on an e-commerce platform, when a user browses a clothing commodity, the first label of the “clothing pattern” parameter can be set as “represented by pictures” because the user more often clicks to view high-definition pictures of patterns.

[0095] In one possible embodiment, the picture semantic alignment operation performed on the commodity picture information includes:

[0096] Based on image recognition technology, the commodity picture in the marketing page is analyzed, and picture information related to the second commodity parameter is extracted;

[0097] Based on a preset similarity evaluation mechanism, the picture information is compared with the description information of the second commodity parameter in the high-attention commodity information set, and a first judgment result is obtained, the first judgment result representing a matching degree of the picture information and the description information;

[0098] If it is detected that the first judgment result is that the matching degree is less than a preset threshold, the commodity picture is adjusted or replaced according to the description information.

[0099] If it is judged that the picture semantics and the description information are inconsistent, the picture is adjusted according to the description information. For example, elements in the picture are added or modified by image processing technology to make the picture consistent with the description information; if the picture cannot be effectively adjusted, a picture consistent with the description information is selected from a picture material library to replace the picture, and the picture display in the marketing page is updated.

[0100] In one possible embodiment, the text semantic alignment operation performed on the commodity text information includes:

[0101] Based on a preset natural language processing technology, the commodity text information in the marketing page is parsed, and target description content related to the second commodity parameter is extracted;

[0102] The target description content is semantically matched with the description information of the second commodity parameter in the high-attention commodity information set, and a first matching result is obtained.

[0103] determine that the target description content is inconsistent with the description information of the second commodity parameter according to the first matching result;

[0104] adjust the commodity text information according to the description information.

[0105] The adjustment of the commodity text information can specifically include correcting incorrect parameter values and supplementing missing information. The modified text needs to maintain consistency with the original text style to avoid abrupt or discordant expressions. In addition, the modified text is audited to check for syntax errors, logical contradictions, and the like.

[0106] It can be seen that, in the embodiment, the commodity description content of the commodity marketing page is updated according to the high-attention commodity information set, which can effectively improve the commodity information quality and enhance the user experience and commodity competitiveness. Through the missing commodity parameter detection and supplementing operation, it can be ensured that the complete key information of the commodity is displayed on the page, and the user's decision is not affected by the missing information; through the description information alignment operation, it is ensured that the commodity picture and text information are accurate and consistent, and the user's misunderstanding caused by information contradiction is prevented, so that the marketing page can accurately match the user's demand, and the user can quickly obtain and compare the required commodity parameters.

[0107] In step S304, the shortcut function of the commodity is updated according to the updated commodity description content, and an updated shortcut function is obtained. The shortcut function includes a commodity parameter quick search positioning function or a commodity parameter comparison function.

[0108] In one possible embodiment, the updating of the shortcut function of the commodity according to the updated commodity description content to obtain the updated shortcut function includes:

[0109] The first parameter set of the commodity is updated in the arrangement position of the marketing page according to the updated commodity description content. The first parameter set contains the correspondence between the commodity parameters of the commodity and the page position, and is used for the function implementation of the commodity parameter quick search positioning function;

[0110] The second parameter set of the commodity is updated according to the description information of the commodity parameter in the updated commodity description content. The second parameter set contains the parameter type and the description information of the commodity parameter of the commodity, and is used for the function implementation of the commodity parameter comparison function.

[0111] In one possible embodiment, the second parameter set further contains the display priority of the commodity parameter of the commodity, and the display priority corresponds to the attention degree sorting of the commodity parameter in the high-attention commodity information set.

[0112] It can be understood that in the operation steps of the function implementation of the commodity parameter comparison function, after the system detects that the user enables the commodity parameter comparison function for the selected first commodity and the second commodity of the first commodity type, the type information and the description information of the corresponding commodity parameters can be displayed in the commodity information comparison result page in the order of the attention degree sorting by default. In addition, the user can manually customize the commodity parameters that he is interested in, and can also hide the commodity parameters that he does not need to pay attention to, so that the display result is more in line with the practical needs.

[0113] In one possible embodiment, the function implementation of the commodity parameter quick positioning function includes:

[0114] Detecting a first preset operation, the first preset operation including a selection operation of the user on the parameter quick positioning component on the marketing page of the commodity;

[0115] In response to the first preset operation, output first prompt information, the first prompt information being used to acquire the target parameter determined by the user side;

[0116] According to the target parameter and the first parameter set, matching query is performed to determine a plurality of target positions of the target parameter on the marketing page;

[0117] The marketing page is automatically positioned to the plurality of target positions, and the text information corresponding to the target parameter is highlighted.

[0118] For example, when the user browses commodities on an e-commerce platform, he is interested in the processor performance when viewing the mobile phone commodity page, and then finds and clicks the special "parameter quick positioning" button or uses the related shortcut operation in the commodity page. Then, after the system pops up the interaction interface of the quick positioning, the user can specify the target parameter to be searched in two ways. One is to directly input the parameter keyword in the search box, and the other is to select in the parameter list provided by the system. If the list is classified according to common parameter types, the user can find the "processor model" option under the "performance parameter" category and select it. Then, the system performs matching query on the target position according to the first parameter set, for example, in the first parameter set of a certain mobile phone commodity, the page position information corresponding to the "processor model" is "page 5th, 1200 pixels from the top". Finally, the system automatically positions to the position of the target parameter in the commodity marketing page according to the page position information. It can be that the page is scrolled to the position, so that the target parameter region appears in the user's visual range; or it can be that the user can more easily identify it through special marking, such as highlighting with a colored border, adding a flashing prompt, etc.

[0119] In one possible embodiment, the function implementation of the commodity parameter comparison function includes:

[0120] detecting a second preset operation, the second preset operation including a selection operation of a user on a parameter comparison component on a marketing page of the commodity;

[0121] in response to the second preset operation, outputting second prompt information, the second prompt information being used to acquire a plurality of target comparison commodities and a plurality of target comparison parameters determined by the user side and needed to participate in comparison;

[0122] acquiring a plurality of second parameter sets corresponding to the plurality of target comparison commodities;

[0123] acquiring, in the plurality of second parameter sets, a plurality of parameter types and a plurality of description information corresponding to the plurality of target comparison parameters;

[0124] generating a first target commodity parameter comparison table according to the plurality of target comparison parameters, the plurality of parameter types and the plurality of description information, the first target commodity parameter comparison table being used to represent differences between the current commodity and the plurality of target comparison commodities on the plurality of target comparison parameters.

[0125] It can be understood that the above embodiment is a functional implementation of the commodity parameter comparison function under the premise that the marketing page only includes one commodity information, and the second parameter set only includes parameter information of one commodity. The present application does not limit the marketing page of the commodity to the marketing page of a single commodity, but can also include one marketing page corresponding to a plurality of commodities, and the second parameter set includes commodity parameter information of a plurality of commodities.

[0126] In one possible embodiment, the marketing page of the commodity includes a plurality of target commodities, and the method further includes: detecting the second preset operation;

[0127] in response to the second preset operation, outputting third prompt information, the third prompt information being used to prompt the user to select at least two target commodities in the plurality of target commodities for commodity parameter comparison and to select the plurality of target comparison parameters;

[0128] determining, according to the second parameter set, a plurality of parameter types and a plurality of description information corresponding to the plurality of target comparison parameters;

[0129] generating a second target commodity parameter comparison table according to the plurality of target comparison parameters, the plurality of parameter types and the plurality of description information, the second target commodity parameter comparison table being used to represent differences between the at least two target commodities on the plurality of target comparison parameters.

[0130] Exemplarily, when a user browses a marketing page of a notebook computer, the user clicks a "parameter comparison" button for the need of comparing the performance of different notebook computers; then, a selection window is popped up on the page to show a list of comparable goods related to the current notebook computer, which can be products of different series of the same brand or products of different brands but in the same price segment; the user selects another notebook computer in the list for comparison, for example, the user selects notebook computer A and notebook computer B for comparison; then, the system provides a list of selectable parameters covering various parameters of notebook computers, such as processor model, memory capacity, hard disk capacity, screen size, graphics card model, etc., and the user checks "processor model", "memory capacity" and "graphics card model" as the comparison objects according to the user's focus; the system queries related information in the second parameter set according to the selected goods and parameters; finally, the system shows the queried parameter information to the user in an intuitive way, usually in the form of a table.

[0131] As can be seen, in the embodiments of the present application, the server analyzes the high-attention goods information set based on the user interaction records for any category of goods, can update the graphic and text information of the marketing page based on the high-attention goods information set to fill in the missing information or align the information inconsistent with the high-attention goods information in the graphic and text, and can update the quick function of the goods according to the high-attention goods information set and the updated goods description content to obtain the updated goods parameter quick positioning function or goods parameter comparison function, thereby realizing the goods parameter quick positioning function or goods parameter comparison function for any goods on the e-commerce platform, and effectively improving the efficiency, accuracy, convenience and comprehensiveness of the quick function for displaying goods information based on user operation due to the high-attention goods information of the strong focus user.

[0132] Please refer to Figure 4 , Figure 4 An interface schematic diagram for implementing the goods parameter quick function provided by the embodiments of the present application is shown in FIG. 1, which is a schematic diagram of a goods detail page. Figure 4

[0133] ​The interface top navigation bar right side is provided with a "parameter search" button, which facilitates users to quickly find and trigger the product parameter quick search function, and also provides a "product comparison" option to meet the diverse needs of users. When the user clicks the "parameter search" button, a "target query parameter" window is popped up. Specifically, in the target query parameter window, the user can search for parameters by the drop-down menu corresponding to the "filter" component according to categories such as appearance parameters, performance parameters, and structure parameters, and each parameter category includes multiple parameters, for example, performance parameters include processor model, storage capacity, and running memory, etc. The user can also directly input keywords such as "running memory" in the search box to improve the search efficiency. The design of the drop-down menu and the search box takes into account the different needs of users with clear targets and fuzzy search requirements.

[0134] Further, after the user selects the target query parameter and clicks the "OK" button, the product parameter quick search is performed on the marketing page of the current product, such as Figure 4 The user selects the "running memory" parameter. Further, please refer to Figure 5 , Figure 5 Another interface diagram provided by the embodiment of the present application for implementing the product parameter quick search function is shown in Figure 5 After clicking the "OK" button, the interface automatically locates the parameter position on the product detail page and highlights it. For example, the "running memory" parameter can be highlighted in different colors and fonts, such as gray italic, and its specific information "running memory: ##" can also be clearly displayed in different colors and fonts, such as gray italic, so that the user can quickly obtain the description content corresponding to the required parameter, and realize the product parameter quick search function.

[0135] As can be seen, in the embodiment, the product parameter quick search function is realized through simple and clear interaction design. The "parameter search" function entry is combined with flexible filtering and searching methods to meet the diverse search needs of users and quickly locate the target parameter. After selecting the target parameter, the parameter content can be automatically jumped and highlighted, so that the user can efficiently obtain information, the process operation is simple, the efficiency and experience of the user in searching product parameters on the e-commerce platform are improved, and the usability and practicality of the platform are enhanced.

[0136] Please refer to Figure 6 , Figure 6 An interface diagram provided by the embodiment of the present application for implementing the product parameter comparison function is shown in Figure 6 The interface diagram is a schematic diagram of a product detail page.

[0137] The interface top navigation bar is provided with a "commodity comparison" button, which is parallel to the "parameter search" button, so that the user can quickly find and enter the parameter comparison function module. When the user clicks the "commodity comparison" button, a comparison information acquisition interface is popped up, which includes a target comparison commodity area and a target comparison parameter area. Specifically, the target comparison commodity area not only has similar product recommendations such as commodity A, commodity B, commodity C, and commodity D, but also provides a search box to facilitate the user to accurately find the commodity to be compared, meeting the needs of different users; the target comparison parameter area allows the user to select multiple parameters for comparison through the corresponding drop-down menu of the "filter" component according to categories such as appearance parameters, performance parameters, and structure parameters, such as screen size and battery capacity.

[0138] Further, after the user selects the target comparison commodity and the target comparison parameter, clicks the "OK" button, the commodity parameter comparison is performed on the marketing page of the current commodity, such as Figure 7 As described above, the user selects "commodity C", "screen size", and "battery parameter". Further, please refer to Figure 7 , Figure 7 Another interface diagram provided by the embodiment of the present application for realizing the commodity parameter comparison function is shown in Figure 7 After clicking the "OK" button, the parameter comparison results of commodity C and the current commodity are presented in the form of a list on the current marketing page, and the comparison parameters and their corresponding values are specifically displayed, such as screen size of 6.9 inches and 6.78 inches, and battery capacity of 5300 mAh and 5100 mAh, thereby facilitating the user to intuitively compare the differences between different commodities in the same parameter.

[0139] As can be seen, in the embodiment, clear functional division and convenient interaction design are used to realize efficient commodity parameter comparison. Through clear functional entry, flexible commodity selection, and convenient parameter filtering, the user can quickly set comparison conditions, and the comparison commodities and parameter values are presented in an intuitive form, so that the differences are obvious at a glance, which helps the user to quickly obtain key information, make a purchase decision, and optimize the user experience of the merchant of the commodity parameter comparison of the e-commerce platform.

[0140] Please refer to Figure 8 , Figure 8 A functional unit block diagram of an e-commerce platform commodity information automatic updating system provided by the embodiment of the present application is shown in Figure 8 The e-commerce platform commodity information automatic updating system includes the following units:

[0141] The acquisition unit 810 is configured to acquire user interaction records of commodities of a first commodity category, wherein the user interaction records include user consultation records and / or user browsing query records;

[0142] a statistical unit 820, configured to obtain a high-attention product information set of the product by statistically analyzing the user interaction records;

[0143] a first updating unit 830, configured to update product description content of a marketing page of the product according to the high-attention product information set, to obtain updated product description content;

[0144] a second updating unit 840, configured to update a shortcut function of the product according to the updated product description content, to obtain updated shortcut function, the shortcut function including product parameter quick positioning function or product parameter comparison function.

[0145] In an embodiment, the high-attention product information set includes type information of product parameters of the product and description information of the product parameters; the updating of the product description content of the marketing page of the product according to the high-attention product information set includes: performing missing product parameter detection on the product description content of the marketing page of the product according to the type information of the product parameters, to obtain a missing product parameter detection result; in a case where the missing product parameter detection result is a first product parameter, performing a missing product parameter filling operation on the product description content of the marketing page according to the description information of the first product parameter, to obtain a marketing page including the description information of the first product parameter; and performing description information alignment operation on the marketing page according to the type information and the description information of a second product parameter in the high-attention product information set, to obtain updated product description content of the marketing page; in a case where the missing product parameter detection result is empty, performing description information alignment operation on the marketing page according to the type information and the description information of the second product parameter in the high-attention product information set, to obtain updated product description content of the marketing page.

[0146] In an embodiment, the product description content includes product picture information and product text information; the missing product parameter filling operation refers to adding a first product picture including the description information of the first product parameter in the marketing page, and / or adding first text description content including the description information of the first product parameter in the marketing page; the description information alignment operation refers to performing picture semantic alignment operation on the product picture information, and performing text semantic alignment operation on the product text information.

[0147] In an embodiment, the updating the shortcut function of the commodity according to the updated commodity description content comprises: updating a first parameter set of the commodity according to the arrangement position of the updated commodity description content on the marketing page, the first parameter set comprising a correspondence between a commodity parameter of the commodity and a page position, the first parameter set being used for function implementation of the commodity parameter quick search positioning function; and updating a second parameter set of the commodity according to description information of the commodity parameter in the updated commodity description content, the second parameter set comprising a parameter type and description information of the commodity parameter of the commodity, the second parameter set being used for function implementation of the commodity parameter comparison function.

[0148] In an embodiment, the high-attention commodity information set further comprises first use feedback information of the commodity, the first use feedback information being use feedback information obtained according to second use feedback information cross-platform query data sources, the second use feedback information being use feedback information published by a user of another platform in the user consultation record; and the first use feedback information is used for display in a cross-platform user use evaluation area of the marketing page.

[0149] It can be understood that, since the method embodiment and the device embodiment are different presentation forms of the same technical concept, the content of the method embodiment part in the present application should be synchronously adapted to the device embodiment part, which will not be repeated here.

[0150] It can be seen that, the server of the system analyzes a high-attention commodity information set based on user interaction records for any commodity of a category, can adaptively update the graphic and text information of the marketing page based on the high-attention commodity information set to fill in missing information or align information inconsistent with the high-attention commodity information in the graphic and text, and can update the shortcut function of the commodity according to the high-attention commodity information set and the updated commodity description content to obtain an updated commodity parameter quick search positioning function or commodity parameter comparison function, thereby realizing the commodity parameter quick search positioning function or commodity parameter comparison function for any commodity of an e-commerce platform. The efficiency, accuracy, convenience and comprehensiveness of the shortcut function for commodity information display based on user operation can be effectively improved.

[0151] In addition, the present application embodiment further provides a computer storage medium storing a computer program capable of being loaded and executed by a processor, such as a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk, and various media capable of storing program codes.

[0152] It should be noted that, for the foregoing method embodiments, the sequences of the described actions are not the only ones that can be used to implement the present application. In some embodiments, the sequences of the actions described can be changed or re-ordered. In some embodiments, additional actions can be added or removed. In some embodiments, one or more actions can be performed concurrently. In some embodiments, the actions described can be performed by specific hardware components or modules and are not limited to the software ones that are explicitly described. Furthermore, in some embodiments, each action and / or its contribution can be carried out by one or more of the components or modules discussed above, and the actual number of components or modules may

[0153] In several embodiments provided by the present application, it should be understood that the disclosed methods, devices and systems can be implemented in other ways. For example, the device embodiments described above are merely illustrative; for example, the division of the units is merely a logical function division, and actual implementation can have another division manner; for example, a plurality of units or components can be combined or integrated into another system, or some features can be omitted or not executed. In addition, the coupling or direct coupling or communication connection between the units shown or discussed can be indirect coupling or communication connection through some interface, device or unit, and can be electrical, mechanical or other forms.

[0154] The units described as separate components may or may not be physically separate, and the components shown as units may or may not be physical units, i.e. they can be located in one place or distributed on a plurality of network units. Part or all of the units can be selected according to actual needs to achieve the purpose of the embodiment. In addition, each functional unit in each embodiment of the present application can be integrated into a processing unit, or each unit can be physically included separately, or two or more units can be integrated into one unit. The integrated unit can be realized in the form of hardware or in the form of hardware plus software functional unit.

[0155] The integrated unit in the form of software function unit can be stored in a computer readable storage medium. The software function unit is stored in a storage medium, and includes instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) to execute part of steps of the method according to the embodiments of the present application. The storage medium includes a U disk, a mobile hard disk, a magnetic disk, an optical disk, a volatile memory or a non-volatile memory. The non-volatile memory can be a read-only memory (ROM), a programmable ROM (PROM), an erasable programmable ROM (EPROM), an electrically erasable programmable ROM (EEPROM) or a flash memory. The volatile memory can be a random access memory (RAM) used as an external cache. By way of example, but not limitation, many forms of random access memory (RAM) are available, such as static random access memory (SRAM), dynamic random access memory (DRAM), synchronous dynamic random access memory (SDRAM), double data rate synchronous dynamic random access memory (DDR SDRAM), enhanced SDRAM (ESDRAM), synch link DRAM (SLDRAM) and direct rambus RAM (DRRAM), etc.

[0156] In the above embodiments, the description of each embodiment has its own focus, and the parts not described in detail in a certain embodiment can be referred to the relevant description of other embodiments.

[0157] The embodiments of the present application are described in detail above, and the principle and implementation mode of the present application are described by applying specific examples; the above description of the embodiments is only used to help understand the method of the present application and its core idea; meanwhile, for those skilled in the art, according to the idea of the present application, the specific implementation mode and application range can be changed; in conclusion, the content of the specification should not be understood as the limitation of the present application.

[0158] Although the present application has been disclosed with reference to the above examples, it is not intended to limit the present application. Any person skilled in the art, without departing from the spirit and scope of the present application, can easily think of changes or substitutions, and can make various changes and modifications, including combinations of different functions and implementation steps, including software and hardware implementations, all of which are within the scope of the present application.

Claims

1. An automatic updating method for commodity information of an e-commerce platform, characterized in that, The method comprises the following steps: obtaining user interaction records of a first commodity category, the user interaction records comprising user consultation records and / or user browsing query records; statistically analyzing the user interaction records to obtain high-attention commodity information sets of the commodities, the high-attention commodity information sets comprising type information of commodity parameters of the commodities and description information of the commodity parameters; performing missing commodity parameter detection on commodity description content of a marketing page of the commodities according to the type information of the commodity parameters, to obtain a missing commodity parameter detection result; in a case where the missing commodity parameter detection result is a first commodity parameter, performing a missing commodity parameter filling operation on the commodity description content of the marketing page according to the description information of the first commodity parameter, to obtain a marketing page comprising the description information of the first commodity parameter, and performing description information alignment on the marketing page according to type information and description information of a second commodity parameter in the high-attention commodity information sets, to obtain updated commodity description content of the marketing page; in a case where the missing commodity parameter detection result is empty, performing description information alignment on the marketing page according to type information and description information of a second commodity parameter in the high-attention commodity information sets, to obtain updated commodity description content of the marketing page; updating a shortcut function of the commodities according to the updated commodity description content, to obtain an updated shortcut function, the shortcut function comprising a commodity parameter quick search positioning function or a commodity parameter comparison function.

2. The method of claim 1, wherein, The commodity description content comprises commodity picture information and commodity text information. The missing commodity parameter filling operation refers to adding a first commodity picture comprising the description information of the first commodity parameter in the marketing page, and / or adding first text description content comprising the description information of the first commodity parameter in the marketing page. The description information alignment operation refers to performing picture semantic alignment on the commodity picture information, and performing text semantic alignment on the commodity text information.

3. The method according to any of claims 1-2, characterized in that, The updating of the shortcut function of the commodities according to the updated commodity description content comprises: updating a first parameter set of the commodities at an arrangement position of the marketing page according to the updated commodity description content, the first parameter set comprising a correspondence between commodity parameters of the commodities and page positions, the first parameter set being used for function implementation of the commodity parameter quick search positioning function; and updating a second parameter set of the commodities according to the description information of the commodity parameters in the updated commodity description content, the second parameter set comprising parameter types and description information of the commodity parameters of the commodities, the second parameter set being used for function implementation of the commodity parameter comparison function.

4. The method of claim 1, wherein, The high-attention commodity information set further comprises first use feedback information of the commodity, the first use feedback information being use feedback information obtained according to second use feedback information cross-platform query data sources, the second use feedback information being use feedback information published by a user of another platform and analyzed in the user consultation record; The first use feedback information is used for display in a cross-platform user use evaluation area of the marketing page.

5. An e-commerce platform goods information automatic updating system, characterized in that, The system applied to a server comprises an acquisition unit, a statistical unit, a first updating unit and a second updating unit, wherein: The acquisition unit is configured to acquire user interaction records of a commodity of a first commodity category, the user interaction records comprising user consultation records and / or user browsing query records; The statistical unit is configured to statistically analyze the user interaction records to obtain a high-attention commodity information set of the commodity, the high-attention commodity information set comprising type information of commodity parameters of the commodity and description information of the commodity parameters; The first updating unit is configured to perform missing commodity parameter detection on commodity description content of a marketing page of the commodity according to the type information of the commodity parameters, to obtain a missing commodity parameter detection result; in a case where the missing commodity parameter detection result is a first commodity parameter, performing a missing commodity parameter completion operation on the commodity description content of the marketing page according to the description information of the first commodity parameter, to obtain a marketing page comprising the description information of the first commodity parameter; and performing description information alignment on the marketing page according to type information and description information of a second commodity parameter in the high-attention commodity information set, to obtain updated commodity description content of the marketing page; in a case where the missing commodity parameter detection result is empty, performing description information alignment on the marketing page according to type information and description information of a second commodity parameter in the high-attention commodity information set, to obtain updated commodity description content of the marketing page; The second updating unit is configured to update a shortcut function of the commodity according to the updated commodity description content, to obtain an updated shortcut function, the shortcut function comprising a commodity parameter quick positioning function or a commodity parameter comparison function.

6. The system of claim 5, wherein, The second updating unit is specifically configured to update a first parameter set of the commodity in an arrangement position of the marketing page according to the updated commodity description content, the first parameter set comprising a correspondence between commodity parameters of the commodity and page positions, the first parameter set being used for function implementation of the commodity parameter quick positioning function; The second updating unit is specifically configured to update a second parameter set of the commodity according to description information of the commodity parameters in the updated commodity description content, the second parameter set comprising parameter types and description information of the commodity parameters of the commodity, the second parameter set being used for function implementation of the commodity parameter comparison function.

7. An electronic device, comprising: A computer program product comprising a computer readable medium having stored thereon instructions that, when executed by a computer, cause the computer to perform the steps of any of the methods of claims 1-4.

8. A computer readable storage medium having stored thereon computer programs / instructions, characterized in that, The computer program / instructions are executed by a processor to implement the steps of the method of any of claims 1-4.

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