Operation guiding method, electronic equipment, storage medium and program product

Abstract

The invention discloses an operation guiding method, electronic equipment, a storage medium and a program product, belongs to the technical field of computer production, and is used for reducing operation obstacles encountered by a user. The method comprises the following steps: acquiring a target click event in a target area corresponding to a target object; obtaining residence time and a moving track of a user mouse after the target click event; generating an operation thermodynamic diagram representing a user operation track according to the target click event, the residence time and the moving track; and according to the operation thermodynamic diagram, generating a guide prompt on a target interface to guide the operation of the user.

Description

TECHNICAL FIELD

[0001] The present application belongs to the technical field of computer production, and particularly relates to an operation guiding method, an electronic device, a storage medium and a program product. BACKGROUND

[0002] With the rapid development of Internet technology, various online services and applications emerge in an endless stream. When using these services, users often need to complete a series of complex operations. However, due to the differences in operation habits, skill levels and understanding abilities of different users, the traditional "one-size-fits-all" user interface design and the experience-based split loading of codes lack in-depth understanding of the actual behavior of users, and it is often difficult to meet the needs of all users, resulting in that the design of many interface elements does not meet the real needs of users, and users frequently encounter obstacles in the operation process, affecting the user experience. SUMMARY

[0003] The embodiments of the present application provide an operation guiding method, an electronic device, a storage medium and a program product, which can solve the problem that users frequently encounter obstacles in the interface operation process.

[0004] In a first aspect, the embodiments of the present application provide an operation guiding method, which comprises: acquiring a target click event in a target region corresponding to a target object; acquiring a dwell time and a moving track of a mouse of a user after the target click event; generating an operation heat map representing a user operation track according to the target click event, the dwell time and the moving track; and generating a guiding prompt on a target interface according to the operation heat map to guide the operation of the user.

[0005] In a second aspect, the embodiments of the present application provide an operation guiding device, which comprises: a first acquiring module configured to acquire a target click event in a target region corresponding to a target object; a second acquiring module configured to acquire a dwell time and a moving track of a mouse of a user after the target click event; a first generating module configured to generate an operation heat map representing a user operation track according to the target click event, the dwell time and the moving track; and a second generating module configured to generate a guiding prompt on a target interface according to the operation heat map to guide the operation of the user.

[0006] In a third aspect, the embodiments of the present application provide an electronic device, which comprises a processor, a memory and a program or instructions stored in the memory and executable on the processor, and the program or instructions are executed by the processor to implement the steps of the method according to the first aspect.

[0007] In a fourth aspect, an embodiment of the present application provides a readable storage medium, the readable storage medium storing a program or instructions, the program or instructions being executed by a processor to implement the steps of the method according to the first aspect.

[0008] In a fifth aspect, an embodiment of the present application provides a computer program product, the computer program product comprising a computer program stored on a non-transitory computer-readable storage medium, the computer program comprising program instructions that, when executed by a computer, cause the computer to perform the steps of the method according to the first aspect.

[0009] In the embodiment of the present application, the target click event in the target region corresponding to the target object is acquired; the dwell time and the moving track of the mouse of the user after the target click event are acquired; the operation heat map representing the operation track of the user is generated according to the target click event, the dwell time and the moving track; and the guide prompt is generated on the target interface according to the operation heat map to guide the operation of the user, so that the guide prompt is generated for the user based on the behavior of the user, and the obstacles encountered by the user in the operation process are reduced. BRIEF DESCRIPTION OF DRAWINGS

[0010] In order to more clearly illustrate the technical solutions in the embodiments of the present application or the prior art, the drawings needed to be used in the embodiments or the prior art description will be briefly introduced. Obviously, the drawings in the following description are only some embodiments described in the embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative labor on the basis of these drawings.

[0011] Figure 1 is a flow diagram of an operation guide method provided by an embodiment of the present application; Figure 2 is a schematic diagram of an operation guide architecture provided by an embodiment of the present application; Figure 3 is a flow diagram of another operation guide method provided by an embodiment of the present application; Figure 4 is a structural diagram of an operation guide device provided by an embodiment of the present application; Figure 5 is a structural diagram of an electronic device provided by an embodiment of the present application. DETAILED DESCRIPTION

[0012] With reference to the drawings, the technical solutions in the embodiments of the present application will be clearly and completely described below. Obviously, the described embodiments are only some of the embodiments of the present application, but not all of them. Based on the embodiments in the present application, all other embodiments obtained by those of ordinary skill in the art without creative efforts are within the scope of the present application.

[0013] The terms "first", "second", and the like in the specification and claims of the present application are used to distinguish similar objects, and are not used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged under appropriate circumstances, so that the embodiments of the present application can be implemented in an order other than those illustrated or described herein, and the objects distinguished by "first", "second", etc. are generally a category and do not limit the number of objects, for example, the first object can be one or more. In addition, "and / or" in the specification and claims indicates at least one of the connected objects, and the character " / ", generally indicates that the objects before and after are in a "or" relationship.

[0014] The operation guidance method, electronic device, storage medium and program product provided by the embodiments of the present application will be described in detail below with reference to the drawings, through specific embodiments and their application scenarios.

[0015] Figure 1 An operation guidance method provided by one embodiment of the present application is shown, which can be executed by an electronic device, which can include a server and / or a terminal device. In other words, the method can be executed by software or hardware installed on the electronic device, and the method includes the following steps: Step S101: Obtain a target click event in a target area corresponding to a target object.

[0016] In today's digital age, user experience (UX) has become one of the key factors in measuring the success of a product or service. In order to improve user experience, simplify user operation process and enhance the smoothness of operation, the present application provides an operation optimization strategy based on user behavior data analysis. By collecting and analyzing user data such as target click events, the purpose is to generate a user operation heat map and provide real-time guidance prompts on the page to guide users to complete tasks efficiently. As shown in Figure 2 The intelligent operation guidance system provided by the embodiments of the present application mainly includes five core functional modules: data acquisition module, data processing and analysis module, heat map generation module, guidance prompt generation and adjustment module, and user interface integration module.

[0017] In the embodiments of the present application, the data acquisition module is the data source of the entire system, responsible for capturing and recording the key behavior data of the user in real time during the user operation process. In the embodiments of the present application, the user can obtain the target click event of the user in the target region corresponding to the target object when operating on the target interface. In the embodiments of the present application, the target object can be a button, element, link, etc. on the target interface. The target object operated by the user is not specifically limited herein. In the embodiments of the present application, the click event is each click operation of the user on the target interface, including the position, time, type of the clicked object, etc.

[0018] In an implementation manner, before obtaining the target click event in the target region corresponding to the target object, the method further includes: obtaining operation behavior data of the user; removing noise data of the operation behavior data; and performing unified format processing on the operation behavior data after removing the noise data to obtain target user behavior data, the target user behavior including the target click event, the dwell time and the moving track of the mouse of the user after the target click event.

[0019] In the embodiments of the present application, the moving path of the mouse of the user can also be tracked, the dwell time and the moving speed of the mouse on different regions or elements are recorded, and the moving track of the mouse is obtained. The dwell time of the mouse on each page or interface element can also be counted to obtain the dwell time of the mouse on the target interface, so as to evaluate the attention and interest point of the user. The basic information (such as age, gender, occupation, etc.) and the historical behavior data of the user can also be collected to perform user portrait and behavior pattern analysis.

[0020] The data acquisition module is realized in a manner of combining a front-end script with a back-end database. The front-end script is embedded into the code of the application program, captures the user behavior data in real time and sends it to the back-end server; the back-end server is responsible for data storage and management, and provides a basis for subsequent data processing and analysis.

[0021] The data processing and analysis module is the core part of the system, responsible for preprocessing operations such as cleaning, deduplication, standardization, etc. on the collected operation behavior data, and using advanced data analysis algorithms to mine the internal laws and characteristics of user behavior.

[0022] In the embodiments of the present application, noise data in the operation behavior data can be removed, and abnormal data (such as extremely short click interval, invalid page request, etc.) caused by network delay, device failure or user misoperation can be filtered out.

[0023] In the embodiments of the present application, the operation behavior data after removing noise data can be uniformly formatted, and operation behavior data from different sources can be uniformly formatted and standardized to ensure consistency and comparability of the data. The preprocessed user behavior data, backend log data and user identity information are integrated to form complete target user behavior data, which includes the target click event, the dwell time and the movement trajectory of the mouse of the user after the target click event Since the user can click a position beside the target object due to a misoperation when clicking the target object, in order to avoid the influence of the user misoperation on the generated operation guide, the embodiments of the present application can regard the target click event in the target region where the target object is located as the click event of the target object, and the range of the target region is greater than the range of the target object.

[0024] In the embodiments of the present application, the statistical analysis submodule can use descriptive statistics and inferential statistics methods to statistically analyze the data, and calculate the click frequency, mouse dwell time and other key indicators of each region or element. After obtaining the target user behavior data in the preprocessing submodule, the mouse click event and the region C (x, y) in the target user behavior data, the mouse movement trajectory M[ (x1, y1), (x2, y2)], and the mouse dwell time T (x, y) can be counted. The click events near the same target object can be merged, that is, the click events in the target region corresponding to the target object are merged into the target click event. The range of the target object is A[ (xb1, yb1), (xb2, yb2)], and the target region is (x1<xb1<x2, y1<yb1<y2). In combination with other reported data such as page loading time, user waiting time and non-operation time slice can be generated, and the code loading sequence is modified to the user operation interval. In the embodiments of the present application, all target click events in the same target region can be collected.

[0025] Step S102: obtaining the dwell time and the movement trajectory of the mouse of the user after the target click event.

[0026] After obtaining all target click events in the same target region, the dwell time and the movement trajectory of the mouse of the user after the target click events can be obtained. The dwell time and the movement trajectory of the mouse of the user can be obtained from the target user behavior data.

[0027] Step S103: generating an operation heat map representing the user operation trajectory according to the target click event, the dwell time and the movement trajectory.

[0028] In the embodiments of the present application, after the target click event of the target region, the dwell time and the moving track of the mouse after the target click event are acquired, the operation track of the user can be generated, and then the operation heat map representing the operation track of the user can be generated according to the operation track of the user in the heat map generation module by using a heat map algorithm.

[0029] In an implementation manner, the operation heat map representing the operation track of the user is generated according to the target click event, the dwell time and the moving track, including: generating the operation track of the user according to the target click event, the dwell time and the moving track; and generating the operation heat map according to the operation track of the user, wherein the heat value of each region of the operation heat map is determined according to the click frequency of the mouse of the user and the dwell time of the mouse of the user.

[0030] Specifically, after the target click event of the target region, the dwell time and the moving track of the mouse after the target click event are acquired, the operation track of the user can be generated, and then the operation track of the user is used in the heat map generation module. In the embodiments of the present application, the heat value of each region or element can be determined according to the click frequency of the mouse of the user on the operation track of the user and the dwell time of the mouse of the user, and then the color coding rule is set to map the heat value to the corresponding color depth, and finally the color coding result is applied to the user interface element to generate an intuitive and easy-to-understand heat map.

[0031] In an implementation manner, the operation heat map representing the operation track of the user is generated according to the target click event, the dwell time and the moving track, including: generating the operation track of the user according to the target click event, the dwell time and the moving track; and generating the operation heat map according to the operation track of the user, wherein the heat value of each region of the operation heat map is determined according to the click frequency of the mouse of the user and the dwell time of the mouse of the user.

[0032] In the embodiments of the present application, in the process of generating the heat map, the module also considers the layout of the user interface and the relevance between elements, such as that the highlight map of a target region is merged into the same point on the target object. By optimizing the color contrast and transparency setting, it is ensured that the heat map can clearly show the user behavior hotspots and will not interfere with the normal operation of the user. Meanwhile, the module also supports the dynamic updating function of the heat map to dynamically adjust the display effect of the heat map according to the real-time changes of the user behavior, and the click events of the same target region are merged into a category when generating the heat map, thereby improving the accuracy of generating the highlight region of the heat map and the highlight degree.

[0033] Step S104: generating a guide prompt on the target interface according to the operation heat map, to guide the operation of the user.

[0034] In the embodiments of the present application, the guide prompt generation and adjustment module can automatically generate a guide prompt according to the operation heat map output by the operation heat map generation module and the current operation state of the user. In one implementation, the operation heat map is used to generate a highlighted guide prompt on the target interface to guide the user's operation.

[0035] Specifically, the highlighted prompt generation and adjustment module automatically generates a highlighted guide prompt according to the output result of the operation heat map generation module and the current operation state of the user. The guide prompt can be displayed in a prominent way (such as a border, a dot, an arrow, etc.) on the user interface to guide the user to perform the next operation. Meanwhile, the prompt information contains operation suggestions and estimated completion time to help the user quickly understand the operation difficulty and required time. The highlighted prompt generation and adjustment module also has an intelligent adjustment function to dynamically adjust the position, style and content of the highlighted prompt according to the user's feedback and real-time behavior data to ensure the accuracy and effectiveness of the prompt information. For example, when the user ignores a highlighted prompt or stays in a certain area for a long time, the system can automatically adjust the display mode and content of the prompt information to attract the user's attention or provide more detailed operation guidance. When the page content changes, such as when the guide map is updated, the system needs to automatically detect and re-render to ensure the freshness of the cached content.

[0036] The operation guide method provided in the embodiments of the present application obtains a target click event in a target region corresponding to a target object, obtains the dwell time and movement track of the mouse of the user after the target click event, generates an operation heat map representing the operation track of the user according to the target click event, the dwell time and the movement track, and generates a guide prompt on a target interface according to the operation heat map to guide the operation of the user. Based on the behavior of the user, the guide prompt is generated for the user, which reduces the obstacles encountered by the user in the operation process, generates intelligent guidance for the user for subsequent use by analyzing the behavior data of the existing user, can analyze the behavior data of the user in real time, such as click events, mouse dwell time and page dwell time, and thus identifies the preferences and habits of the user. Based on these analyses, the system can dynamically adjust the user interface to provide personalized guide prompts, so that the user interface is more in line with the expectations and needs of the user.

[0037] In one implementation, after obtaining the dwell time and movement track of the mouse of the user after the target click event, the method further includes determining a next interface opened after the target click event, obtaining a target code corresponding to the opening of the next interface, and packaging the target code into a code block.

[0038] In the embodiments of the present application, after the dwell time and the movement trajectory of the user's mouse after the target click event are obtained, the opening time of the next interface opened after the target click event can be counted and the code corresponding to the next page can be recorded. The target code corresponding to the opening of the next interface is packaged into a code block, so that when the user opens the next interface subsequently, the next interface can be directly opened through the code block, and the interface switching time is saved.

[0039] In an implementation method, the generating the user operation trajectory according to the target click event, the dwell time and the movement trajectory comprises: inputting the target click event, the dwell time and the movement trajectory into a prediction model, and generating the user operation trajectory through the prediction model, the prediction model being obtained by training based on time series analysis according to historical behavior data of the user.

[0040] In the embodiments of the present application, the time series analysis method can be used to predict the future behavior trend and potential demand of the user, and a prediction model of user behavior can be constructed in combination with historical behavior data and real-time behavior data. After the target click event, the dwell time after the target click event and the movement trajectory are obtained, the target click event, the dwell time after the target click event and the movement trajectory can be input into the prediction model to obtain the user operation trajectory, and the prediction accuracy and reliability can be improved through the prediction model.

[0041] In the embodiments of the present application, the user interface integration module is responsible for seamlessly integrating the highlighted guide prompts into the target interface of the application program to ensure that the guide prompts are seamlessly connected with the user operation process. The module is also responsible for adjusting the display position and style of the guide prompts to adapt to devices with different screen sizes and resolutions to ensure that the user can obtain a good operation experience on different devices.

[0042] In the integration process, the module also considers the aesthetics and ease of use of the user interface. By optimizing the layout and style of the prompt information, the prompt information is consistent with the overall interface style to avoid giving the user a sense of visual strangeness. Meanwhile, the module also supports customizing the style and content of the guide prompts to meet the individual needs of different user groups.

[0043] The operation guide method provided by the embodiments of the present application is described below, Figure 3 A flowchart of an operation guide method provided by the embodiments of the present application is shown in FIG. 1. Figure 3 As shown in FIG. 1, the operation guide method comprises the following processes.

[0044] The data acquisition module is the data source of the entire system and is responsible for capturing and recording key behavior data in real time during the user operation process. These data include but are not limited to: Click events: Record every click operation of the user on the interface, including the location of the click, time, type of clicked object, etc.

[0045] Mouse movement trajectory: Track the mouse movement path of the user, record the mouse stay time and movement speed on different areas or elements.

[0046] Mouse page stay time: Statistics the user's stay time on each page or interface element to evaluate the user's attention and interest points.

[0047] User information: Collect basic information (such as age, gender, occupation, etc.) and historical behavior data of the user to conduct user profiling and behavior pattern analysis.

[0048] The data collection module is realized by combining front-end scripts with back-end databases. The front-end script is embedded in the application code, which captures user behavior data in real time and sends it to the back-end server; the back-end server is responsible for data storage and management, providing a basis for subsequent data processing and analysis.

[0049] The data processing and analysis module is the core part of the system, responsible for cleaning, deduplication, standardization and other preprocessing operations on the collected raw behavior data, and using advanced data analysis algorithms to mine the internal rules and characteristics of user behavior. This module mainly includes the following sub-modules: Data preprocessing sub-module: Step one: Remove noise data: Filter out abnormal data (such as extremely short click intervals, invalid page requests, etc.) caused by network delay, device failure or user misoperation.

[0050] Step two: Data normalization: Perform uniform formatting and standardization processing on data from different sources to ensure data consistency and comparability.

[0051] Step three: Data integration: Integrate front-end behavior data, back-end log data and user identity information to form a complete user behavior data set.

[0052] Statistical analysis sub-module: Use descriptive statistics and inferential statistics methods to statistically analyze the data, calculate the click frequency, mouse stay time and other key indicators of each area or element.

[0053] Step one: Collect the data set in the data preprocessing sub-module.

[0054] Step two: Statistics mouse click events and area C (x, y), mouse movement trajectory M[ (x1, y1), (x2, y2)], mouse stay time T (x, y).

[0055] Step three: Merge the click events near the same target object, the target object range is A[(xb1, yb1), (xb2, yb2)], and the target area is (x1 < xb1 < x2, y1 < yb1 < y2).

[0056] Step four: Combine other reported data such as page loading time, etc. to generate user waiting time and non-operation time slices, and modify the code loading order to the user operation interval.

[0057] Classification analysis submodule: Step one: Collect all target click events in the same target area.

[0058] Step two: Analyze the mouse dwell time and movement trajectory after the target click events in step one.

[0059] Step three: Count the opening time of the next page after step two.

[0060] Step four: Record the code needed for the next page opening and package it into the same code block (chunk).

[0061] Time series analysis submodule: Use time series analysis method to predict user's future behavior trend and potential demand; combine historical behavior data and real-time behavior data to build user behavior prediction model, improve prediction accuracy and reliability.

[0062] The heat map generation module can generate user operation heat map based on the output results of the data processing and analysis module. This module first determines the heat value of each area or element according to the click frequency and mouse dwell time, etc. Then set the color coding rules to map the heat value to the corresponding color depth, and finally apply the color coding results to the user interface elements to generate intuitive and easy-to-understand heat map.

[0063] In the process of generating heat map, this module also considers the layout of user interface and the relevance between elements, such as merging the highlight map of a target object area into the same point. By optimizing the color contrast and transparency settings, it ensures that the heat map can clearly show the user behavior hotspots without interfering with the normal operation of the user. At the same time, this module also supports dynamic updating function of heat map to dynamically adjust the display effect of heat map according to the real-time changes of user behavior.

[0064] The highlight prompt generation and adjustment module automatically generates highlight prompt information based on the output results of the heat map generation module and the current operation state of the user. These prompt information is displayed in a prominent way (such as border, dot, arrow, etc.) on the user interface to guide the user to the next operation. At the same time, the operation suggestion and estimated completion time in the prompt information help the user quickly understand the operation difficulty and required time.

[0065] The module also has intelligent adjustment function, which can dynamically adjust the position, style and content of the highlight prompt according to user feedback and real-time behavior data to ensure the accuracy and effectiveness of the prompt information. For example, when the user ignores a certain highlight prompt or stays in a certain area for a long time, the system can automatically adjust the display mode and content of the prompt information to attract the user's attention or provide more detailed operation guidance. When the page content changes, such as the update of the guide map, the system needs to automatically detect and re-render to ensure the freshness of the cached content.

[0066] In the embodiments of the present application, the behavior data of the user, such as click events, mouse stay time and page stay time, can be analyzed in real time, so as to identify the preferences and habits of the user. Based on these analyses, the system can dynamically adjust the user interface to provide personalized operation guidance, so that the user interface is more in line with the expectations and needs of the user. The user behavior data can be continuously collected and analyzed to discover new user needs and preferences. This enables the system to continuously learn and improve to adapt to the changing market environment and user needs.

[0067] It should be noted that the operation guidance method provided in the embodiments of the present application can be executed by the operation guidance device or the control module in the operation guidance device for executing the operation guidance method. In the embodiments of the present application, the operation guidance device is taken as an example to illustrate the operation guidance device provided in the embodiments of the present application.

[0068] Figure 4 is a structural schematic diagram of the operation guidance device according to the embodiments of the present application. As shown in Figure 4 the operation guidance device 400 includes a first acquisition module 410, a second acquisition module 420, a first generation module 430 and a second generation module 440.

[0069] In one implementation mode, the first generation module 430 is configured to generate a user operation trajectory according to the target click event, the stay time and the movement trajectory, and generate the operation heat map according to the user operation trajectory, wherein the heat value of each region of the operation heat map is determined according to the click frequency of the user mouse and the stay time of the user mouse.

[0070] In one implementation mode, the first generation module 430 is configured to combine all heat values of the target region to the target object in the process of generating the operation heat map according to the user operation trajectory, and the target region includes the target object.

[0071] In an implementation manner, the first generation module 430 is further configured to determine a next interface opened after the target click event, acquire target code corresponding to the opening of the next interface, and pack the target code into a code block.

[0072] In an implementation manner, the first acquisition module 410 is further configured to acquire operation behavior data of a user, remove noise data from the operation behavior data, and perform uniform formatting processing on the operation behavior data from which the noise data is removed to obtain target user behavior data, the target user behavior including the target click event, a dwell time and a movement track of a mouse of the user after the target click event.

[0073] In an implementation manner, the first generation module 430 is configured to input the target click event, the dwell time and the movement track into a prediction model, and generate the user operation track by the prediction model, the prediction model being obtained by training based on time series analysis according to historical behavior data of the user.

[0074] In an implementation manner, the second generation module 440 is configured to generate the highlighted guide prompt on the target interface according to the operation heat map to guide the operation of the user.

[0075] The operation guiding apparatus in the embodiments of the present application can be an apparatus, or a component, an integrated circuit or a chip in a terminal. The apparatus can be a mobile electronic device or a non-mobile electronic device. Exemplarily, the mobile electronic device can be a mobile phone, a tablet computer, a notebook computer, a palm computer, a vehicle-mounted electronic device, a wearable device, an ultra-mobile personal computer (UMPC), a netbook or a personal digital assistant (PDA), etc., and the non-mobile electronic device can be a server, a network attached storage (NAS), a personal computer (PC), a television (TV), a teller machine or a self-service machine, etc., and the embodiments of the present application are not limited in this regard.

[0076] The operation guiding apparatus in the embodiments of the present application can be an apparatus having an operating system. The operating system can be an Android operating system, an ios operating system or other possible operating system, and the embodiments of the present application are not limited in this regard.

[0077] The operation guiding apparatus provided in the embodiments of the present application can achieve the following advantages. Figures 1 to 3The various processes implemented by the method embodiments of the application are not repeated here to avoid repetition.

[0078] As shown in Figure 5 The application further provides an electronic device 500, including a processor 501 and a memory 502, the memory 502 storing a program or instructions executable on the processor 501, and the program or instructions are executed by the processor 501 to implement: obtaining a target click event in a target region corresponding to a target object; obtaining a dwell time and a moving track of a user mouse after the target click event; generating an operation heat map representing a user operation track according to the target click event, the dwell time and the moving track; and generating a guide prompt on a target interface according to the operation heat map to guide the user's operation.

[0079] In an implementation manner, the user operation track is generated according to the target click event, the dwell time and the moving track; and the operation heat map is generated according to the user operation track, wherein a heat value of each region of the operation heat map is determined according to a click frequency of the user mouse and the dwell time of the user mouse.

[0080] In an implementation manner, in the process of generating the operation heat map according to the user operation track, all heat values of the target region are merged onto the target object, and the target region includes the target object.

[0081] In an implementation manner, after the dwell time and the moving track of the user mouse after the target click event are obtained, a next interface opened after the target click event is determined; a target code corresponding to the opening of the next interface is obtained; and the target code is packaged into a code block.

[0082] In an implementation manner, before the target click event in the target region corresponding to the target object is obtained, operation behavior data of a user is obtained; noise data of the operation behavior data is removed; the operation behavior data after the noise data is removed is uniformly formatted to obtain target user behavior data, and the target user behavior includes the target click event, the dwell time and the moving track of the user mouse after the target click event.

[0083] In an implementation manner, the target click event, the dwell time and the moving track are input into a prediction model, and the user operation track is generated by the prediction model, and the prediction model is obtained by training historical behavior data of a user based on a time series analysis manner.

[0084] In an implementation manner, according to the operation heat map, the guide prompt highlighted on the target interface is generated to guide the user's operation.

[0085] The specific implementation steps can refer to the steps of the operation guiding method embodiments, and the same technical effects can be achieved. To avoid repetition, details are not described herein.

[0086] It should be noted that the electronic device in the embodiments of the present application includes a server, a terminal or other devices in addition to the terminal.

[0087] The above electronic device structure does not constitute a limitation on the electronic device, and the electronic device can include more or fewer components than the illustration, or combine certain components, or different component arrangements. For example, the input unit can include a graphics processing unit (GPU) and a microphone, and the display unit can be configured with a display panel in the form of a liquid crystal display, an organic light-emitting diode, etc. The user input unit includes at least one of a touch panel and other input devices. The touch panel is also called a touch screen. Other input devices can include, but are not limited to, a physical keyboard, function keys (such as volume control buttons, switch buttons, etc.), trackballs, mice, joysticks, and the like, and details are not described herein.

[0088] The memory can be used to store software programs and various data. The memory can mainly include a first storage area storing programs or instructions and a second storage area storing data, wherein the first storage area can store an operating system, application programs or instructions required by at least one function (such as a sound playing function, an image playing function, etc.), and the like. In addition, the memory can include a volatile memory or a non-volatile memory, or the memory can include both volatile and non-volatile memories. The non-volatile memory can be a Read-Only Memory (ROM), a Programmable ROM (PROM), an Erasable PROM (EPROM), an Electrically EPROM (EEPROM), or a flash memory. The volatile memory can be a Random Access Memory (RAM), a Static RAM (SRAM), a Dynamic RAM (DRAM), a Synchronous DRAM (SDRAM), a Double Data Rate SDRAM (DDR SDRAM), an Enhanced SDRAM (ESDRAM), a Synchlink DRAM (SLDRAM), and a Direct Rambus RAM (DRRAM).

[0089] The processor can include one or more processing units; optionally, the processor integrates an application processor and a modem processor, wherein the application processor mainly processes operations related to an operating system, a user interface, and an application program, and the modem processor mainly processes wireless communication signals, such as a baseband processor. It can be understood that the above-mentioned modem processor can also not be integrated into the processor.

[0090] The embodiment of the present application further provides a readable storage medium, and the readable storage medium stores programs or instructions, the programs or instructions are executed by a processor to realize various processes of the operation guiding method embodiment, and the same technical effects can be achieved. To avoid repetition, details are not described herein.

[0091] The processor is the processor in the electronic device in the above-mentioned embodiments. The readable storage medium includes a computer readable storage medium, such as a ROM, a RAM, a magnetic disk, or an optical disk.

[0092] The embodiment of the present application further provides a computer program product, which comprises a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions which, when executed by a computer, cause the computer to perform each process of the embodiment of the operation guiding method described above and achieve the same technical effects. To avoid repetition, details are not described herein.

[0093] It should be noted that, in this document, the terms "comprising", "including", or any other variant thereof are intended to cover a non-exclusive inclusion, so that a process, method, article, or apparatus that comprises a list of elements does not only include those elements, but also includes other elements that are not expressly listed, or further includes elements inherent in such process, method, article, or apparatus. Without more limitations, an element defined by the statement "comprising a" does not exclude the presence of additional identical elements in the process, method, article, or apparatus that includes the element. In addition, it should be pointed out that the scope of the methods and apparatus in the embodiments of the present application is not limited to performing functions in the order shown or discussed, but can also include performing functions in a substantially simultaneous manner or in reverse order, for example, the described method can be performed in an order different from that described, and various steps can also be added, omitted, or combined. In addition, features described with reference to certain examples can be combined in other examples.

[0094] From the above description of the embodiments, those skilled in the art can clearly understand that the above-mentioned embodiment methods can be realized by means of software and a necessary general hardware platform, of course, they can also be realized by hardware, but in many cases the former is a better embodiment. Based on such understanding, the technical solutions of the present application can be embodied in the form of a computer software product, which is stored in a storage medium (such as ROM / RAM, magnetic disk, optical disk), and includes a plurality of instructions for causing a terminal (which can be a mobile phone, computer, server, or network device, etc.) to execute the methods described in the embodiments of the present application.

[0095] The embodiments of the present application are described above in combination with the drawings, but the present application is not limited to the above specific embodiments, the above specific embodiments are only illustrative, not restrictive, and those skilled in the art can make many forms under the inspiration of the present application without departing from the scope of the present application and the protection scope of the claims.

Claims

1. An operation guidance method characterized by, The method comprises: acquiring a target click event in a target area corresponding to a target object; acquiring a dwell time and a movement track of a mouse of a user after the target click event; generating an operation heat map representing a user operation track according to the target click event, the dwell time and the movement track; generating a guide prompt on a target interface according to the operation heat map to guide the user's operation.

2. The method of claim 1, wherein, The generating of the operation heat map representing the user operation track according to the target click event, the dwell time and the movement track comprises: generating a user operation track according to the target click event, the dwell time and the movement track; generating the operation heat map according to the user operation track, wherein a heat value of each region of the operation heat map is determined according to a click frequency of the mouse of the user and the dwell time of the mouse of the user.

3. The method of claim 2, wherein, The generating of the operation heat map according to the user operation track comprises: during the generating of the operation heat map according to the user operation track, merging all heat values of the target area onto the target object, wherein the target area includes the target object.

4. The method of claim 1, wherein, After the acquiring of the dwell time and the movement track of the mouse of the user after the target click event, the method further comprises: determining a next interface opened after the target click event; acquiring a target code corresponding to the opening of the next interface; packing the target code into a code block.

5. The method of claim 1, wherein, Before the acquiring of the target click event in the target area corresponding to the target object, the method further comprises: acquiring operation behavior data of the user; removing noise data of the operation behavior data; performing unified format processing on the operation behavior data after the removal of the noise data to obtain target user behavior data, wherein the target user behavior includes the target click event, the dwell time and the movement track of the mouse of the user after the target click event.

6. The method of claim 2, wherein, The generating of the user operation track according to the target click event, the dwell time and the movement track comprises: inputting the target click event, the dwell time and the movement track into a prediction model to generate the user operation track through the prediction model, wherein the prediction model is trained based on time series analysis according to historical behavior data of the user.

7. The method of claim 1, wherein, The generating of the guide prompt on the target interface according to the operation heat map to guide the user's operation comprises: generating the guide prompt highlighted on the target interface according to the operation heat map to guide the user's operation.

8. An electronic device, comprising: The device comprises a processor, a memory and a program or instruction stored on the memory and executable on the processor, and the program or instruction is executed by the processor to implement the steps of the operation guide method according to any one of claims 1-7.

9. A readable storage medium, characterized by, The readable storage medium stores a program or instruction, and the program or instruction is executed by the processor to implement the steps of the operation guide method according to any one of claims 1-7.

10. A computer program product, characterised in that, The computer program product comprises a computer program stored on a non-transitory computer readable storage medium, the computer program comprising program instructions which, when executed by a computer, cause the computer to carry out the steps of the operation guidance method as claimed in any of claims 1-7.

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