Information display method and device, equipment and medium

Abstract

The embodiment of the invention discloses an information display method and device, equipment and a medium, and is applied to the technical field of Internet. The method comprises the following steps: displaying an interaction detail page associated with a point of interest; the interaction detail page comprises an evaluation display area and a message display area; displaying evaluation bullet screen information associated with the evaluation information for the interest point in the evaluation display area, and displaying message information of the interest point in the message display area; the evaluation bullet screen information refers to all or part of information in the evaluation information; and in response to a triggering operation for evaluating the bullet screen information, displaying an evaluation inside page of the interest point, and displaying evaluation information on the evaluation page. By adopting the embodiment of the invention, the richness and interactivity of the display content of the interactive detail page can be improved.

Description

[0001] This application is a divisional application of Chinese patent application filed on May 17, 2024, with application number 202410618834.2 and title "Information Display Method, Apparatus, Device and Medium". Technical Field

[0002] This application relates to the field of Internet technology, specifically to the field of data display technology, and in particular to an information display method, apparatus, device, and medium. Background Technology

[0003] Currently, POI (Point of Interest) detail pages, in order to meet users' needs for finding stores and making purchases, primarily revolve around transactions and objective decision-making information. For example, a large proportion of interactive detail pages display fixed, objective information such as the location associated with the POI and its opening hours. This means that users see the same information at any time when browsing the POI detail page, making the displayed content relatively monotonous. Furthermore, because POI detail pages focus on objective information and neglect users' interactive needs when browsing, they lack user engagement. Summary of the Invention

[0004] This application provides an information display method, apparatus, device, and medium that can enhance the richness of the displayed content on the interactive details page of points of interest, and improve the interactivity with users on the interactive details page.

[0005] On one hand, embodiments of this application provide an information display method, the method comprising:

[0006] Displays an interactive details page associated with points of interest; the interactive details page includes an evaluation display area and a comment display area;

[0007] The evaluation display area displays evaluation comments related to the evaluation information of the point of interest, and the comment display area displays the comment information of the point of interest; the evaluation comments refer to all or part of the information in the evaluation information.

[0008] In response to the triggering of the evaluation bullet screen information, the evaluation page of the interest point is displayed, and the evaluation information is displayed on the evaluation page.

[0009] On one hand, embodiments of this application provide an information display device, which includes:

[0010] The details page processing module is used to display interactive details pages associated with points of interest; the interactive details page includes an evaluation display area and a comment display area;

[0011] The information display module is used to display evaluation bullet screen information associated with the evaluation information of the point of interest in the evaluation display area, and to display the message information of the point of interest in the message display area; the evaluation bullet screen information refers to all or part of the information in the evaluation information;

[0012] The information display module is also used to respond to the triggering operation of the evaluation bullet screen information, display the evaluation inner page of the interest point, and display the evaluation information on the evaluation page.

[0013] On one hand, embodiments of this application provide an electronic device including a processor and a memory, wherein the memory is used to store a computer program, the computer program including program instructions, and the processor is configured to invoke the program instructions to execute some or all of the steps in the above method.

[0014] On one hand, embodiments of this application provide a computer-readable storage medium storing a computer program, the computer program including program instructions, which, when executed by a processor, are used to perform some or all of the steps in the above-described method.

[0015] Accordingly, based on one aspect of this application, a computer program is provided, which includes program instructions that, when executed by a processor, can implement some or all of the steps in the above-described method.

[0016] In this embodiment, an interactive details page associated with a point of interest is displayed. The interactive details page includes an evaluation display area and a message display area. In the evaluation display area, evaluation bullet comments associated with the evaluation information of the point of interest are displayed, and in the message display area, message information of the point of interest can be displayed. Evaluation bullet comments refer to all or part of the information in the evaluation information. In response to the triggering operation of the evaluation bullet comments, the evaluation inner page of the point of interest is displayed, and the evaluation information is displayed on the evaluation page. This allows the interactive information currently possessed by the point of interest to be displayed intuitively on the interactive details page (such as the information obtained after interacting with the point of interest (such as evaluation operation, message operation), such as evaluation bullet comments and message information). Furthermore, users can enter the evaluation inner page to view more evaluation information by triggering the evaluation bullet comments, thereby improving the interactivity of the user on the interactive details page and enhancing the richness of the displayed content of the interactive details page of the point of interest. Attached Figure Description

[0017] To more clearly illustrate the technical solutions of the embodiments of this application, the drawings used in the description of the embodiments will be briefly introduced below. Obviously, the drawings described below are some embodiments of this application. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0018] Figure 1 A schematic diagram of a network architecture provided for an embodiment of this application;

[0019] Figure 2 This is a schematic diagram illustrating an information display scenario provided in an embodiment of this application.

[0020] Figure 3 A flowchart illustrating an information display method provided in an embodiment of this application;

[0021] Figure 4 A schematic diagram of a comment display area provided in an embodiment of this application;

[0022] Figure 5a A schematic diagram of a comment page provided in an embodiment of this application;

[0023] Figure 5b A schematic diagram of a comment page provided in an embodiment of this application;

[0024] Figure 6 This is a schematic diagram of a message display area provided in an embodiment of this application;

[0025] Figure 7 A schematic diagram illustrating a message display scenario provided in an embodiment of this application;

[0026] Figure 8a A schematic diagram illustrating an interactive information display provided in an embodiment of this application;

[0027] Figure 8b A schematic diagram illustrating another interactive information display provided in an embodiment of this application;

[0028] Figure 8c A schematic diagram illustrating yet another interactive information display provided in an embodiment of this application;

[0029] Figure 9 A schematic diagram illustrating another interactive information display provided in an embodiment of this application;

[0030] Figure 10 This is a schematic diagram showing an object header image provided in an embodiment of this application;

[0031] Figure 11 A flowchart illustrating another information display method provided in an embodiment of this application;

[0032] Figure 12 This is a schematic diagram of a triggering scenario for an interactive object provided in an embodiment of this application;

[0033] Figure 13 This is a schematic diagram illustrating another triggering scenario for an interactive object provided in an embodiment of this application.

[0034] Figure 14 This is a schematic diagram illustrating another triggering scenario for an interactive object provided in an embodiment of this application;

[0035] Figure 15 This is a schematic diagram illustrating a scenario for publishing evaluation information, provided in an embodiment of this application.

[0036] Figure 16a This is a schematic diagram illustrating a scenario for publishing message information, provided in an embodiment of this application.

[0037] Figure 16b This is a schematic diagram illustrating another scenario for publishing message information provided in an embodiment of this application;

[0038] Figure 17 A schematic diagram illustrating an interactive process for information display provided in an embodiment of this application;

[0039] Figure 18 This is a schematic diagram of the structure of an information display device provided in an embodiment of this application;

[0040] Figure 19 This is a schematic diagram of the structure of an electronic device provided in an embodiment of this application. Detailed Implementation

[0041] The information display method proposed in this application is implemented in an electronic device, which can be a server or a terminal. The server can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server providing basic cloud computing services such as cloud services, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, and big data and artificial intelligence platforms. The terminal can be a smartphone, tablet computer, content publishing laptop, desktop computer, etc., but is not limited to these.

[0042] One example is a schematic diagram of a network architecture proposed based on an information display method, as shown below. Figure 1 As shown, the network architecture may include server 100 (the number of servers is not limited) and a cluster of service terminals (the number of service terminals is not limited, such as service terminal 200a, service terminal 200b, ..., service terminal 200n), wherein communication connections may exist between servers. Simultaneously, a server may have a communication connection with any service terminal, so that the server can interact with the service terminal through this communication connection. The aforementioned communication connection is not limited in method; it can be directly or indirectly connected via wired communication, or directly or indirectly connected via wireless communication, or other methods, which are not limited herein. Furthermore, it is understood that the electronic equipment involved in the embodiments of this application may be... Figure 1 The service terminal shown can also be Figure 1 The server shown.

[0043] It should be understood that, such as Figure 1 Each business terminal in the shown business terminal cluster can be equipped with an application client for information display. This application client can be of any type, such as a social networking client, instant messaging client (e.g., a conferencing client), entertainment client (e.g., a live streaming client), multimedia client (e.g., a video client), information client (e.g., a news client), shopping client, or any other client capable of displaying text, images, audio, and video data. No specific type of application client is limited here.

[0044] For example, an application client refers to a client that can send and receive internet messages instantly and has content search capabilities. Specifically, the business object is located on the business terminal (such as...). Figure 1 The application client on the business terminal 200a (shown in the diagram) executes a trigger operation for the interactive object. The business terminal 200a can generate an information retrieval request for the interactive details page through the application client and send the information retrieval request to the business server (e.g., ...). Figure 1 The server 100 shown retrieves detailed data (such as evaluation information and comments for the interactive object) from the interaction details page via an information retrieval request, and returns this detailed data to the business terminal. The business terminal can then display the interaction details page and show the evaluation and comments on it.

[0045] Optionally, the aforementioned service terminals and service servers can be logically separated. Therefore, when referring to service terminals and service servers below, they may be physically the same device or different devices.

[0046] For further information, please refer to [link / reference]. Figure 2 , Figure 2 This is a schematic diagram illustrating an information display scenario provided in an embodiment of this application. In this scenario, the service terminal responds to a trigger operation targeting an interactive object by displaying an interaction details page associated with that interactive object. For example, if an interactive object 21a is displayed on the target page 20a (specifically, a triggerable entry path associated with the interactive object is displayed), the interactive details page 20b of that interactive object can be displayed by triggering the triggerable entry path of that interactive object 21a. Specifically, if the target page is a published content details page, the triggerable entry path can be an object entry link associated with the interactive object displayed on the published content details page. Clicking on this object entry link executes a trigger operation targeting the interactive object.

[0047] The interactive details page 20b may include an evaluation display area 22a and a message display area 22b. The evaluation display area can be used to display evaluation information for the interactive audience, and the message display area can be used to display message information for the interactive audience.

[0048] It can be understood that the evaluation information is the information obtained after evaluating the interactive object on the interaction details page (i.e., the evaluation information refers to the information published after performing the evaluation operation), and the message information refers to the information obtained after leaving a message for the interactive object on the interaction details page (i.e., the message information refers to the information published after performing the message operation).

[0049] The evaluation and comment information can be considered as interactive information obtained from interacting with the current interactive object. Therefore, displaying multiple types of interactive information visually enhances the richness of the content displayed on the interaction details page. Furthermore, the ability to view different interactive information at different times ensures the variability of the displayed content on the interaction details page, thereby meeting the user's interactive needs.

[0050] Understandably, this allows business users to visually view content related to the search term within the target content card. This enhances the richness and accuracy of search results, eliminating the need for multiple clicks to view different content, reducing the tediousness of content searching, and improving search efficiency and user experience.

[0051] Optionally, in some embodiments, the electronic device may execute the information display method to optimize the content display of the interactive details page of the interactive object according to actual business needs. The interactive object in this application's technical solution, also known as a Point of Interest (POI), can be any content that a user is interested in. For example, interactive objects can be shops, attractions, transportation points (such as subway stations), virtual stores, virtual game attractions, etc. The division and configuration of interactive objects can be determined according to the needs of the application client; this application does not limit the specific type of interactive object.

[0052] This application focuses on optimizing the display content of the interaction details page for interactive objects. It allows for the display of various interactive information, which can be obtained by business objects viewing the details page through interactive operations performed by their logged-in accounts. In other words, the interactive information on the details page can be jointly constructed by various business objects, realizing community-interactive features on the details page. For example, business objects can participate in evaluations to construct community-interactive evaluation information on the details page. Similarly, business objects can participate in leaving comments to construct community-interactive comment information on the details page.

[0053] It is understandable that the information on the interactive details page may vary depending on the type of interactive object. For example, when the interactive object is a store, the interactive information on the details page may include information determined by the product information associated with the interactive object. Similarly, when the interactive object is a tourist attraction, the interactive information on the details page may include information determined by the activity information associated with the interactive object. The specific information in the interactive information is not limited here and can be determined according to the specific scenario.

[0054] Optionally, the data involved in this application, such as interactive information, can be stored in a database or in a blockchain, such as through a blockchain distributed system. This application does not impose any restrictions on this.

[0055] It should be noted that in specific embodiments of this application, when scenarios involving the acquisition of user information and related data, such as user-posted reviews, user permission or consent is required. That is, when these embodiments are applied to specific products or technologies, the collection, use, and processing of relevant user data comply with the relevant laws, regulations, and standards of the relevant regions. For example, a prompt message can be issued through an interactive interface to indicate what data will be collected or acquired. Specifically, the types and content of this data can be presented to the user through a list or similar method. Further data collection and processing will only proceed after a confirmation or instruction to allow data collection is received on the interactive interface.

[0056] It is understood that the above scenarios are merely examples and do not constitute a limitation on the application scenarios of the technical solutions provided in the embodiments of this application. The technical solutions of this application can also be applied to other scenarios. For example, as those skilled in the art will know, with the evolution of system architecture and the emergence of new business scenarios, the technical solutions provided in the embodiments of this application are also applicable to similar technical problems.

[0057] Based on the above description, this application proposes an information display method, which can be executed by the aforementioned electronic device, specifically... Figure 1 The service terminal shown. Please refer to [link / reference]. Figure 3 , Figure 3 This is a flowchart illustrating an information display method provided in an embodiment of this application. Figure 3 As shown, the flow of the information display method in this application embodiment may include the following:

[0058] S101. In response to a trigger operation on an interactive object, display the interaction details page associated with the interactive object.

[0059] The interactive object can have a corresponding triggerable entry path on the target page, and the interactive object can be triggered by triggering the triggerable entry path.

[0060] It can be understood that the display format of the triggerable entry path for interactive objects can vary depending on the target page. For example, an interactive details page can be accessed through a map-related page. Specifically, if a map layer is displayed on the map-related page, and the location markers of the interactive objects are shown on the map layer, triggering these location markers can display the object transition card of the triggered interactive object (i.e., the trigger entry path), and then the interactive details page can be accessed through this object transition card. Alternatively, on a non-map-related page, such as an interactive object collection page, the object trigger link (i.e., the trigger entry path) of the collected interactive objects can be displayed, and the interactive details page can be accessed through this object trigger link. The specific types of target pages and triggerable entry paths are not limited here. The triggering methods for interactive objects can be found in the relevant descriptions of the following embodiments.

[0061] The interaction details page for an interactive object can be used to display relevant object information, such as objective decision-making information, or interaction information specific to the interactive object. This interaction information can include information generated after a business object (such as a user) interacts with the details page, and / or information used to interact with the user. The objective decision-making information refers to information describing the interactive object, such as its geographical location, object type, business hours, etc., and is not limited here, but determined based on the specific interactive object.

[0062] Interactive information targeting the interacting party can include evaluation information, comments, etc. Optionally, it can further include content posted by the interacting party (such as content posted by users that includes at least one of the following data: text, images, audio, video, etc., such as notes, blogs, etc., which are not limited here), group chats, etc. The specific type of interactive information is not limited here and can be determined according to the specific interacting party.

[0063] S102. Display evaluation information for the interactive object in the evaluation display area, and display message information for the interactive object in the message display area.

[0064] The interactive details page can include a rating display area and a comment display area. The rating display area is used to display rating information. The comment display area is used to display comment information.

[0065] When displaying evaluation information, the number of evaluations associated with the evaluation information and the evaluation bullet comments associated with the evaluation information can be displayed in the evaluation display area; the evaluation bullet comments refer to all or part of the information in the evaluation information.

[0066] It is understood that the number of evaluations refers to the total number of evaluation information. The evaluation information mentioned can refer to all published evaluation information, or it can be the information obtained by the business server from all evaluation information after removing those that have not passed review, and / or are under review, and / or have been deleted. Evaluation information can be submitted using a strategy of submission followed by review, or vice versa.

[0067] The evaluation bullet screen information can be one or more, with each evaluation bullet screen information corresponding to one evaluation information. An evaluation bullet screen information refers to all or part of the information within the corresponding evaluation information. For example, an evaluation bullet screen information can display the user's posting account information (such as avatar and / or name) and comment content (such as evaluation text), and the number of characters in the comment content must be less than or equal to a preset character limit. Therefore, the posting account information and the comment content meeting the preset character limit can be obtained from the evaluation information to constitute the evaluation bullet screen information.

[0068] In addition, the number of evaluation comments must be less than or equal to a specified number (e.g., 15). For example, a specified number of the latest published evaluation comments (or a specified number of the most liked comments) can be retrieved to obtain the evaluation comments. Alternatively, the business server can return evaluation information to the business terminal to determine the evaluation comments to be displayed, and the business terminal can determine the evaluation comments to be displayed based on the received evaluation information.

[0069] Optionally, if the target account currently viewing the interaction details page has posted evaluation information, and the evaluation information posted by the target account is not among the latest specified number of evaluation information (or the specified number of evaluation information with the highest number of likes), the evaluation information posted by the target account can be obtained, and the evaluation bullet screen information can be determined by the evaluation information posted by the target account and the latest specified number of evaluation information (or the specified number of evaluation information with the highest number of likes).

[0070] It is understandable that the evaluation comments can be displayed scrolling in the evaluation display area.

[0071] One account can post one or more comments. When the target account has posted multiple comments, the comment used to identify the comment information can be the latest comment posted by the target account or the comment with the most likes.

[0072] The evaluation information can include the evaluation score obtained by the user who posted the evaluation. If the number of evaluations reaches a preset number, the evaluation display area will show the associated rating information, which includes: the average rating corresponding to the evaluation score in the evaluation information, the rating level associated with the evaluation score in the evaluation information, and the percentage of the evaluation score in the rating level.

[0073] In other words, when the number of evaluations reaches a certain amount, the rating-related information is determined and displayed based on the rating scores in the evaluation information. For example, the rating levels are five stars (corresponding to a score of 10 points), four stars (corresponding to a score of 8 points), three stars (corresponding to a score of 6 points), two stars (corresponding to a score of 4 points), and one star (corresponding to a score of 2 points). Optionally, other methods can be used to divide the rating levels, which are not limited here. The average rating is the sum of the rating scores in the evaluation information divided by the number of evaluations, and is rounded to one decimal place. The rating percentage is the percentage of each rating score in the evaluation information within each rating level. For example, if the number of evaluations for x stars (five stars, four stars, three stars, two stars, one star) is determined and the number of evaluations associated with the evaluation information is divided, the output is the percentage of x stars, and the progress bar is lit up according to the percentage of x stars (e.g., if the percentage of one star is 1%, then the progress bar for one star will light up by 1%, i.e., highlighting part of the progress bar).

[0074] Optionally, the evaluation association information may include all three types of information mentioned above, or it may include any one or more of the above types of information.

[0075] For example, such as Figure 4 As shown, Figure 4 This is a schematic diagram of a comment display area provided in an embodiment of this application; wherein, the interactive details page 40a displays a comment display area 41a, which can display the number of comments associated with the evaluation information (such as "XX comments") and the evaluation bullet screen information associated with the evaluation information (such as evaluation bullet screen information 42a and evaluation bullet screen information 42b, such as the evaluation bullet screen information 42a may include the avatar of the publishing account in the corresponding evaluation information and the comment content, such as "XX...XX..."; or the evaluation bullet screen information 42b may include the avatar of the publishing account in the corresponding evaluation information and the comment content, such as "X...XXX...").

[0076] Optionally, the interactive details page may also include an evaluation viewing control 41b (such as an "All" control) associated with the evaluation display area. In response to a trigger operation on the evaluation viewing control, the business terminal may display the evaluation inner page bound to the evaluation information and display the evaluation information on the evaluation inner page bound to the evaluation information.

[0077] For example, when the number of evaluations reaches a preset number, the business server can determine the rating association information associated with the evaluation information of the interactive object, and return the rating association information along with the evaluation information when the business terminal requests the interaction details page.

[0078] At this time, the evaluation display area 41a can also display rating-related information associated with the evaluation information (for example, the interactive details page displaying evaluation-related information is represented as 40b). This rating-related information includes: the average evaluation score 43a (e.g., "8 points"); furthermore, it can also include the star rating corresponding to the average evaluation score 43b (e.g., four out of five stars); and the rating levels associated with the evaluation scores in the evaluation information 43c (e.g., the star ratings corresponding to each rating level, such as rating level one corresponding to rating star rating one (one star), rating level two corresponding to rating star rating two (two stars), rating level three corresponding to rating star rating three (three stars), rating level four corresponding to rating star rating four (four stars), rating level five corresponding to rating star rating five ... (e.g., rating level 1 corresponds to rating progress bar 1 (the percentage of rating corresponding to the rating level is highlighted in progress bar 1), rating level 2 corresponds to rating progress bar 2 (the percentage of rating corresponding to the rating level is highlighted in progress bar 2), rating level 3 corresponds to rating progress bar 3 (the percentage of rating corresponding to the rating level is highlighted in progress bar 3), rating level 4 corresponds to rating progress bar 4 (the percentage of rating corresponding to the rating level is highlighted in progress bar 4), and rating level 5 corresponds to rating progress bar 5 (the percentage of rating corresponding to the rating level is highlighted in progress bar 5)).

[0079] Understandably, the rating information displayed at this time can also be shown at the top of the rating page.

[0080] This means that when a target account posts a review (target review), that review can be pinned to the top of the review page. Other review information can be sorted and displayed according to a specific strategy. For example, other review information could be sorted and displayed in descending order of its posting timestamp.

[0081] Specifically, displaying evaluation information on the evaluation page bound to the evaluation information can involve generating an information retrieval request, sending the request to the business server, enabling the business server to retrieve the evaluation information, sort the evaluation information, and obtain sorted evaluation information; receiving the sorted evaluation information returned by the business server; if the sorted evaluation information includes target evaluation information, then when displaying the sorted evaluation information on the evaluation page, the target evaluation information is displayed at the top of the evaluation page; target evaluation information refers to evaluation information published through the target account; if the sorted evaluation information does not include target evaluation information, then the sorted evaluation information is displayed on the evaluation page. In other words, the sorted evaluation information is displayed normally, and when it contains target evaluation information, that target evaluation information is displayed at the top.

[0082] For example, in Figure 4 In the interactive details page 40b, the evaluation page 44a can be displayed by triggering the evaluation viewing control 41b. This evaluation page can display and sort the evaluation information. When the sorted evaluation information includes the target evaluation information, the target evaluation information is displayed at the top. When the interactive object has rating-related information, the rating-related information is displayed.

[0083] For example, the evaluation page 44a displays the average rating, the star rating corresponding to the average rating, the rating level associated with the rating in the evaluation information, and the rating progress bar corresponding to the percentage of the rating in the rating level in the evaluation information, which are all from the interaction details page 40b.

[0084] In addition, the evaluation page 44a displays the pinned target evaluation information 45a, which may include the target account's avatar, name, posting time, geographical location of the target account at the time of posting, evaluation rating (e.g., four stars), evaluation content (e.g., "XXX...XXX..."), etc. Optionally, the target evaluation information 45a may also include evaluation tags and evaluation statements to indicate that the target evaluation information 45a was posted by the target account, such as "My Evaluation".

[0085] In addition, it can also display evaluation information other than the target evaluation information in the sorted evaluation information, such as evaluation information 45b and evaluation information 45c. The sorted evaluation information is displayed in the same way as the target evaluation information 45a.

[0086] Optionally, the evaluation page 44a may also include an evaluation filter bar 44b. This filter bar 44b may include all controls, recommended controls, and not recommended controls. The all controls can be used to display the top target evaluation information and other sorted evaluation information. The recommended controls are used to filter the sorted evaluation information that meets the recommendation criteria (such as evaluation scores greater than a specified score), and the not recommended controls are used to filter the sorted evaluation information that meets the not recommended criteria (such as evaluation scores less than a specified score). For example, triggering the recommended controls will update the evaluation page 44a with the evaluation information that meets the recommendation criteria (if evaluation page 44a is represented as 44c at this time). Such as evaluation information 45c, evaluation information 45d, and evaluation information 45e.

[0087] For example, such as Figure 5a As shown, Figure 5a This is a schematic diagram of a comment page provided in an embodiment of this application; wherein, in the comment page 51a (e.g. Figure 4 The example evaluation page 44a) can display multiple target evaluation information pieces in a tiled manner when there are multiple target evaluation information pieces (such as target evaluation information 52a and target evaluation information 52b, which are displayed in the same way). Figure 4 The example target evaluation information 45a) can be displayed sequentially, such as multiple target evaluation information; or, in the evaluation inner page 51b (such as... Figure 4 In the example evaluation page 44a), the multiple target evaluation information is displayed in a thumbnail. For example, a target evaluation information (such as the recently published target evaluation information 52a) is displayed in the display area for the target evaluation information, and an evaluation expansion control 53a is displayed in the display area. By triggering the evaluation expansion control 53a in the display area, the remaining target evaluation information is displayed (as shown in the display method of evaluation page 51a). It can be understood that by triggering the evaluation expansion control 53a again, the remaining target evaluation information can be collapsed, that is, the evaluation page 51b is redisplayed.

[0088] Alternatively, triggering the evaluation expansion control 53a on the display area can generate an evaluation expansion window 53b, which sequentially displays multiple target evaluation information (such as target evaluation information 52a and target evaluation information 52b).

[0089] Alternatively, in the evaluation page 51c (e.g.) Figure 4 In the example evaluation page 44a), the next target evaluation information is displayed by sliding on the display area (e.g., target evaluation information 52a is displayed in the display area, and the next target evaluation information, such as target evaluation information 52b, is updated by sliding to the right).

[0090] Optionally, if there are evaluations posted by the same account and in adjacent order in the sorted evaluation information displayed on the evaluation page (e.g., the third and fourth evaluations posted by the same account), or if there are only evaluation scores in adjacent order, they can also be displayed in the same way as the target evaluation information.

[0091] For example, the sorted review information includes a first review and a second review that are adjacent in sorting position, and the accounts that published the first and second reviews are the same. In this case, the first and second reviews can be displayed sequentially. Alternatively, a review expansion control can be displayed in the display area of ​​the first review, and the second review can be displayed in the review expansion window associated with the control. Or, in response to a swipe operation on the display area of ​​the first review, the second review can be updated and displayed in that area. Correspondingly, the first review can also be redisplayed in the display area of ​​the first review through a swipe operation.

[0092] For example, such as Figure 5b As shown, Figure 5b This is a schematic diagram of a comment page provided in an embodiment of this application; wherein, for Figure 4 The example interactive details page 40b, in response to a triggered operation on a reference evaluation comment (such as evaluation comment 42b) within the evaluation comment information, positions and displays the corresponding evaluation information (such as evaluation information 45e) when the evaluation information is displayed on the evaluation inner page 44a. For example, evaluation information 45e is displayed in the center of the evaluation inner page 44a. Optionally, evaluation information 45e can also be highlighted on the evaluation inner page, such as by differentiating the background of the area containing evaluation information 45e from the background of other evaluation information. The triggered operation on the reference evaluation comment can be a click operation, a double-click operation, etc.

[0093] Optionally, in response to a trigger operation targeting rating-related information, an evaluation inner page can be displayed, i.e., a trigger operation targeting the area containing the rating-related information. Further, a filtering prompt message (such as "Filter rating information for a specified rating?") can be generated and displayed on the evaluation inner page; the evaluation inner page is used to display evaluation information; in response to a confirmation operation targeting the filtering prompt message, an evaluation filtering area is displayed; the evaluation filtering area is used to configure the ratings to be filtered; for example, the evaluation filtering area includes selectable ratings (such as rating level 1 (one star), rating level 2 (two stars), rating level 3 (three stars), rating level 4 (four stars), and rating level 5 (five stars)); in response to a confirmation operation targeting a rating to be filtered (such as rating level 3), the evaluation information associated with the rating to be filtered is updated and displayed on the evaluation inner page. For example, the evaluation information associated with the rating to be filtered is filtered from the sorted evaluation information. For instance, if a user only wants to view evaluation information for a specific rating (such as 3 stars), this can be achieved by specifying the rating to be filtered as 3 stars.

[0094] When displaying comments, the display area can show the number of comments related to the current comment and key comments. For example, key comments could be a specified number of the most recently posted comments or a specified number of comments with the most likes.

[0095] The "message information" mentioned here can refer to all published messages, or it can be the information obtained by the business server after removing messages that have not passed review, are under review, or have been deleted from all messages. The message information can be submitted and reviewed later, or reviewed first and then submitted.

[0096] Optionally, the message information can be divided into multiple levels, with each subsequent level being a reply to the previous level. For example, if the message information includes a first-level message, a reply to the first-level message can be a second-level message, and a reply to the second-level message can be a third-level message.

[0097] The key message information can be a specified number of newly published first-level messages and a specified number of second-level messages from those first-level messages. For example, the key message information can be two first-level messages and one second-level message from those first-level messages. There are no restrictions on how the key message information is selected.

[0098] It's understandable that when displaying key comment information, relevant information about the posting account, such as profile picture and account identifier, can be shown. A "like" control can be displayed for this key comment. Users can trigger this "like" control to "like" the key comment. The account identifier can refer to the posting account's own identifier (e.g., a merchant) or an identifier specific to a target account (e.g., your friend, your followers). When a key comment has multiple account identifiers, the priority of the account identifiers can be used to determine which one is displayed in the comment area. For example, the priority could be "Merchant" > "Your Friend" > "Your Followers".

[0099] For example, such as Figure 6 As shown, Figure 6 This is a schematic diagram of a message display area provided in an embodiment of this application; wherein, the interactive details page 60a displays a message display area 61a, which can display the number of messages associated with the message information (e.g., "XX messages"), some or all of the message information (e.g., selecting a specified number of first-level messages that are the latest published or have the most likes, and a specified number of second-level messages corresponding to the specified number of first-level messages, and a message information can also display the avatar and name of the publishing account, as well as the publishing time, etc.), for example, displaying first-level message information 62a (e.g., "XXX...XXX..."), first-level message information 62b (e.g., "XXX...XXX..."), and displaying second-level message information 63a (e.g., "XXX...XXX...") of first-level message information 62a, and second-level message information 63b (e.g., "XXX...XXX...") of first-level message information 62b.

[0100] It is understandable that when there are no messages, a message indicating no messages can be displayed in the message display area 61a, such as "There are no messages here".

[0101] Optionally, the interactive details page may also include a message viewing control 61b (such as an "All" control) associated with the message display area. In response to a trigger operation on the message viewing control, the business terminal may display the message inner page 601b bound to the message information and display the message information on the message inner page 601b bound to the message information.

[0102] Optionally, when a specific message is triggered in the message display area, the triggered message can be displayed on the message page bound to the message information.

[0103] For example, the review page can display comment information. First-level comments can be sorted and displayed sequentially by posting timestamp from largest to smallest, with sub-comments (such as second-level, third-level, etc.) displayed in the same area as each first-level comment. Alternatively, a second-level comment could be displayed below a first-level comment, with other sub-comments shown in thumbnails, and the remaining sub-comments could be displayed via touch-based expand controls.

[0104] For example, displaying first-level message information 62a (e.g., “XXX...XXX...") and first-level message information 62b (e.g., “XXX...XXX..."), and displaying second-level message information 63a (e.g., “XXX...XXX...") of first-level message information 62a and second-level message information 63b (e.g., “XXX...XXX...") of first-level message information 62b.

[0105] When the primary message information 62a has more secondary message information, an expanded reply control 64a associated with the primary message information 62a is displayed (e.g., displaying "Show XX remaining messages"). The remaining secondary message information of the primary message information 62a is displayed by touching the expanded reply control 64a, such as the secondary message information 63c of the primary message information 62a and the tertiary message information 63d of the secondary message information 63a.

[0106] Optionally, a comment can correspond to a like control, which can display the number of likes.

[0107] Optionally, if an account that publishes a message has an account identifier, it can display the corresponding account identifier. For example, the account identifier for publishing a first-level message 62a is "Your Friend," and the account identifier for publishing a second-level message 63c is "Merchant."

[0108] For example, the sorting rules for comments could be that both first-level and second-level comments use the same comprehensive sorting strategy; or they could be that both first-level and second-level comments use a backend strategy for sorting, with the following sorting factors: latest priority * highest like priority (the "latest score" is calculated based on the difference between the posting time and the current time, and the "like score" is calculated based on the number of likes the comment itself receives. The comprehensive sorting of comments takes into account both scores, with each weighted at 50%).

[0109] Alternatively, message information can be displayed in the form of message cards. For example, in message page 602b, first-level message information is displayed in the form of message cards. One first-level message corresponds to one message card. For example, first-level message 62a corresponds to one message card (such as displaying the message content "XXX...XXX...", and may also display the posting account's avatar, name, posting time, number of likes, account tags, etc., here only the posting account's avatar and name are displayed as an example), and first-level message 62b corresponds to one message card (such as displaying the message content "XXX...XXX...", and may also display the posting account's avatar, name, posting time, number of likes, etc.).

[0110] The system allows users to access the message details window (or another message details page) of a primary message by touching a message card. This window displays the secondary message information of that primary message. For example, triggering the message card for primary message 62a displays the message details window, which shows primary message 62a and its secondary message information (such as secondary message 63a, secondary message 63c, and tertiary message 63d of secondary message 63a).

[0111] Optionally, the evaluation page can display only the first-level comment information and the reply viewing control associated with the first-level comment information. Triggering this reply viewing control can display an area for the secondary comment information of the first-level comment information, and display the secondary comment information of the first-level comment information within that area.

[0112] For example, in the message page 603b, first-level message information 62a (optionally, the corresponding reply viewing control 64b) and first-level message information 62b (optionally, the corresponding reply viewing control) are displayed. The reply viewing control 64b is triggered to display the secondary message information of first-level message information 62a. For example, the message details window (or another message details page) of the first-level message information 62a is displayed, and this message details window displays the secondary message information of the first-level message information 62a, such as displaying the first-level message information 62a and its secondary message information (such as second-level message information 63a, second-level message information 63c, and third-level message information 63d of second-level message information 63a).

[0113] It is understandable that each message, when displayed, can show the account information of the account that posted the message (such as avatar and name), a like control (which can be associated with the number of likes), account identifier, etc.

[0114] Optionally, in response to a triggering action on a reference comment within the comment section, the comment display area can be updated to show the comment posted by the reference account. For example, the comment posted by the reference account can be pinned to the top of the comment display area. The reference account refers to the account that posted the comment corresponding to the reference comment. The triggering action can be a click, a double-click, or dragging the reference comment to the comment display area, etc., and is not limited here.

[0115] In other words, by triggering the comment bullet information, you can view the message information posted by the account that posted the comment bullet information.

[0116] For example, such as Figure 7 As shown, Figure 7 This application provides a schematic diagram of a message display scenario; wherein, the interactive details page 70a displays a message display area 71a (e.g., Figure 6 The message display area 61a) and the evaluation display area 71b (as shown) are shown in the figure. Figure 4 The example evaluation display area 41a) and the message display area 71a display primary message information 72a and secondary message information of primary message information 72a, as well as primary message information 72b and secondary message information of primary message information 72b.

[0117] Specifically, in response to a triggered action on a reference comment (such as comment 72c), the comment 72d (a primary comment) posted by the account that published comment 72c will be updated and displayed in the comment display area, such as pinning comment 72d to the top. Understandably, other comment information will be displayed sequentially in this case.

[0118] It's understandable that when displaying comment information 72d, its secondary comment information can also be displayed. For example, a comment retrieval request for comment information 72c can be generated and sent to the business server. The business server then determines the account that published comment information 72c and retrieves comment information 72d (i.e., primary comment information) published by that account, as well as the secondary comment information associated with that primary comment information. This primary and secondary comment information are then returned to the business terminal, which displays them prominently in the comment display area.

[0119] Optionally, both comment information and message information are interactive information specific to the interacting party (i.e., the information displayed in the evaluation display area and the message display area are interactive information specific to the interacting party). The message display area is the first display area on the interaction details page, and this first display area can also display interactive information other than message information and comment information.

[0120] For example, if the interactive information also includes published content information, then in response to a swipe operation on the first display area, a display area showing the published content information will be displayed on the first display area. That is, the published content information can be viewed by swiping on the first display area. This published content information can refer to information existing in the form of a published content card. One published content card corresponds to one published content associated with an interactive object (such as the published content mentioning the interactive object, or the published content being associated with an object trigger link, etc.). This published content card can be used to display the cover, title, publishing account information, etc., of the published content. It can be understood that a published content can be displayed in the form of a published content card or presented as a published content details page.

[0121] For example, if the interactive information does not include published content information, then in response to a swipe operation on the first display area, a display area for published content with preset prompt information will be displayed on the first display area. The preset prompt information is used to indicate that the interactive object is not associated with any published content information. It can be understood that if the published content display area is fixed, then when the interactive object is not associated with any published content information, a fallback style can be adopted to display it on the published content display area.

[0122] For example, if the interactive information includes group chat information, then in response to a swipe operation on the first display area, a group chat display area showing the group chat information will be displayed on the first display area. That is, group chat information can be viewed by swiping on the first display area. This group chat information can refer to information existing in the form of a group chat card. One group chat card corresponds to a group chat associated with the interactive object (such as a group chat created for the interactive object). The group chat card can be used to display the group chat's avatar, name, description, group chat join control, etc. The group chat join control can be used to request to join the group chat. It can be understood that a group chat can be displayed in the form of a group chat card or presented as a group chat interface.

[0123] For example, if the interactive information includes interactive card information, then in response to a swipe operation on the first display area, an interactive card display area displaying the interactive card information will be shown on the first display area; wherein, the interactive card information includes at least one of the following card information: activity card information, product card information (such as group buying information, reservation information, etc.). It can be understood that an interactive card can be displayed in card form or presented as an interactive card details page.

[0124] It is understood that the first display area can show one or more interactive information. When there are multiple interactive information, users can swipe through the first display area to view the display areas showing different interactive information. The order of the display areas corresponding to these different interactive information is not limited. For example, it could be in the order of message display area, group chat display area, interactive card display area, and published content display area; or it could be in the order of message display area, interactive card display area, group chat display area, and published content display area. There are no restrictions.

[0125] Optionally, the first display area is associated with an interactive control selection bar on the interactive details page. This interactive control selection bar can include interactive controls associated with different interactive information. Different interactive information can be positioned and displayed in the first display area by triggering these interactive controls.

[0126] For example, if the interactive control selection bar includes a content publishing control, and the interactive information includes content publishing information associated with the content publishing control, then in response to a trigger operation on the content publishing control, the display area showing the content publishing information is updated in the first display area. That is, the display position of the content publishing display area is positioned to display the content publishing information.

[0127] For example, if the interactive control selection bar includes a content publishing control, but the interactive information does not include content publishing information, then in response to a trigger operation on the content publishing control, the display area of ​​the content publishing control with preset prompt information is updated in the first display area; the preset prompt information is used to indicate that the interactive object is not associated with any content publishing information. That is, the display position of the content publishing display area is located to display the preset prompt information.

[0128] For example, if the interactive control selection bar includes a group chat control, and the interactive information includes group chat information associated with the group chat control, then in response to a trigger operation on the group chat control, the group chat display area displaying the group chat information is updated in the first display area. That is, the display position of the group chat display area is located to display the group chat information.

[0129] For example, if the interactive control selection bar includes an interactive card control, and the interactive information includes interactive card information associated with the interactive card control, then in response to a trigger operation on the interactive card control, the interactive card display area displaying the interactive card information is updated in the first display area. That is, the display position of the interactive card display area in the group chat display area is located to display the interactive card information.

[0130] For example, such as Figures 8a-8c As shown in the figure, Figures 8a-8c A schematic diagram illustrating an interactive information display provided in an embodiment of this application; wherein, in Figure 8a In the middle, the interactive details page 80a (such as...) Figure 7 The message display area shown on the example interactive details page 70a) belongs to the first display area. This first display area is associated with an interactive control selection bar, which includes message-related controls (such as the "Message" control), group chat controls, interactive card controls (such as the "Experience" control), and content posting controls. At this time, the first display area displays the message display area 81a associated with the message-related controls.

[0131] Among them, in response to a swipe operation on the first display area, Figure 8a This displays another area below the message display area, such as the group chat display area 81b associated with the group chat control. This group chat display area can include the number of group chats, a specified number of group chat cards (less than or equal to a specified number), and group chat viewing controls (such as an "All" control). A group chat card can display the group chat avatar, group chat name, group chat description (such as XXX...XXX...), and a group chat joining control.

[0132] Understandable, such as Figure 8b By triggering the group chat viewing control, you can jump to the group chat inner page 81b to view all group chats. The group chat display on this inner page can be the same as the group chat card.

[0133] It's understandable that touching the group chat card in the group chat display area or on the group chat's inner page can show the group chat associated window 801b. This window displays the group chat avatar, group owner information (such as the group owner's avatar, name, group owner's homepage view control, etc.), group chat name, group chat description, and a group chat joining control. Optionally, the group chat view control can only be displayed when the number of group chats exceeds a specified number. For example, after joining a group chat, triggering the group chat card can jump to display the group chat interface.

[0134] Furthermore, in response to a swipe operation targeting the first display area, Figure 8a The text displays another display area located below the group chat display area, such as the interactive card display area 81c associated with the interactive card control. This interactive card display area can include the number of interactive cards, a specified number of interactive cards (less than or equal to a specified number), and interactive card viewing controls (such as an "All" control). It can be understood that touching an interactive card (such as an activity card or product card) in the interactive card display area or on the interactive card's inner page can display the corresponding interactive details page (such as an activity details page or product details page).

[0135] Optionally, interactive cards can include one or more types of cards, such as event cards and product cards. The product card is used to perform interactive actions associated with the interactive object, such as purchasing a package or booking a hotel. For example, an interactive card display area can only show a maximum of one event card and three product cards. Other interactive cards require users to navigate to an inner page of the interactive card display area via an interactive card viewing control.

[0136] An interactive card can display a header image, name, description, and interactive controls. It's understood that different types of interactive cards will display different descriptive information and the interactive behaviors indicated by the controls. For example, for an event card, the description could be an event description, event time, etc.; the interactive controls could be controls for participating in the event. Similarly, for a product card, the description could be a product description, product price, etc.; the interactive controls could be controls for purchasing the product. There are no specific limitations here. For instance, triggering an interactive card can redirect to display the interactive card's details page (e.g., triggering an event card can display the event details page via a link).

[0137] For example, in the interactive card display area 81c, an activity card 82a can be displayed (such as displaying the activity header image, activity name, activity description (e.g., "XXX...XXX..."), activity time, and interactive controls, such as the "Participate" control). Similarly, in the interactive card display area 81c, a product card 82b can be displayed (such as displaying the product header image, product name, product description (e.g., "XXX|XXX|..."), product price, and interactive controls, such as the "Purchase" control).

[0138] The activity cards can be configured by merchants or enterprises through the B (Business) side. Product cards can be configured by merchants.

[0139] Understandable, such as Figure 8c By triggering the interactive card viewing control (such as the "All" control), you can jump to the interactive card inner page 80c to view all interactive cards. The display format of the interactive cards on this inner page can be the same as the interactive cards in the interactive card display area. The interactive card inner page can display the number of interactive cards and various interactive cards (such as the activity card 82a and product card 82b on the interactive card display area 81c, etc.).

[0140] Furthermore, the interactive card's inner page can also display different types of interactive card titles, such as activity cards associated with activity titles (e.g., activity card 82a on interactive card display area 81c), and product cards associated with product titles (e.g., product card 82b on interactive card display area 81c). Optionally, product cards can be further categorized as packages or reservations. Therefore, package titles can be associated with related product cards, and reservation titles can be associated with related product cards.

[0141] Furthermore, in response to a swipe operation targeting the first display area, Figure 8a The display area is another display area located below the published content display area, such as the published content display area 81d associated with the published content control. This published content display area may include the number of published content, all published content associated with the interactive object (or it may be less than or equal to a specified number of published content cards, and optionally, it may also include a published content viewing control).

[0142] Optionally, a content card can be used to display the cover, title, posting account information, etc. of a posted content. For example, the posted content display area 81d may display posted content cards 83a, 83b, etc.

[0143] It's understandable that users can view published content cards in the published content display area by swiping, or they can jump to the published content inner page to view all published content cards through the published content viewing control, and then jump to the corresponding published content details by triggering the published content card.

[0144] Alternatively, the corresponding interactive information can be located and displayed through interactive controls on the interactive control selection bar. For example, ... Figure 9 As shown, Figure 9 This is a schematic diagram illustrating an interactive information display provided in an embodiment of this application; wherein, for Figure 8a The example interactive details page 80a shows that the first display area currently displays the message display area 81a associated with the message association control.

[0145] Specifically, by triggering the group chat control, the group chat display area 81b is updated and displayed in the first display area. Optionally, the first display area can be displayed at the top of the interactive details page at this time.

[0146] For example, at this time, the interactive card display area 81c can be updated and displayed in the first display area by triggering the interactive card control.

[0147] For example, by triggering the publish content control, the published content display area 81d in the first display area can be updated. It can be understood that when the interactive information includes published content information associated with the publish content control, the published content display area can display that information. Alternatively, when the interactive information does not include published content information, a preset prompt message can be displayed in the published content display area. This preset prompt message can be used to indicate that the interactive object is not associated with any published content information.

[0148] It is understandable that when the interactive information does not include published content information, the published content display area and published content controls may not be displayed.

[0149] Alternatively, if the interactive information does not include group chat information, the group chat display area and group chat controls may not be displayed. Similarly, if the interactive information does not include interactive card information, the interactive card display area and interactive card controls may not be displayed.

[0150] Optionally, to enhance the user's experience of the interactive details page, an object header image associated with the interactive object can be displayed on the interactive details page. At the same time, the background color of the interactive details page can be filled with the main color of the object header image to make the background color of the interactive details page more consistent with the object header image, thus achieving an immersive header image.

[0151] The process of displaying an object header image on the interactive details page and filling the page with its main color tone can be achieved by adjusting the object header image size based on the page's area dimensions to obtain the adjusted header image; displaying the adjusted header image at the top of the page; and configuring the background color of the page displaying the adjusted header image based on its main color tone. For example, the header image width can be stretched to match the page's area width, and its length can be stretched to a preset length. Alternatively, the header image width can be stretched to match the page's area width according to its proportions, and if the header image length exceeds the preset length, it can be cropped (e.g., cropping the top and bottom of the image; or determining the center of the header image and cropping it accordingly) to ensure the header image length is the preset length.

[0152] In other words, the background color of the details page area, excluding the adjusted object header image, can be configured to be the main color of the image.

[0153] Alternatively, the evaluation display area could be a second display area on the interactive details page. The first and second display areas together constitute the interactive details page.

[0154] Therefore, the image size of the object header image is adjusted based on the area size of the interactive details page to obtain the adjusted object header image. Displaying the adjusted object header image at the top of the interactive details page can be achieved by adjusting the image size of the object header image based on the area size of the second display area, and then displaying the adjusted object header image at the top of the second display area. The image size of this adjusted object header image matches the area size of the second display area.

[0155] Specifically, configuring the background color of the interactive details page displaying the adjusted object header image based on the image's primary color tone can be done by configuring the background color tone of the second display area displaying the adjusted object header image based on the image's primary color tone. In other words, the background color of the area in the second display area excluding the area displaying the adjusted object header image is configured to the image's primary color tone.

[0156] There can be one or more object header images, and the main color scheme of different object header images can be different. When the adjusted object header image is displayed on the interactive details page, the next adjusted object header image can be switched by swiping on the adjusted object header image. It can be understood that the background color scheme of the second display area can remain unchanged when the adjusted object header image is swiped to switch, or it can be updated to the main color scheme of the switched adjusted object header image.

[0157] For example, an object header image includes a first image and a second image. An adjusted object header image includes a first adjusted version of the first image, and the second image includes a second adjusted version of the second image. The first adjusted image is displayed on the interactive details page (or the second display area), and the interactive details page (or the second display area) is filled with the dominant color of the first image. In response to a switching operation on the first adjusted image, the second adjusted image is displayed. At this time, the background color of the interactive details page (or the second display area) can remain unchanged, or the background color of the interactive details page (or the second display area) can be filled with the dominant color of the second image, thus configuring the background color of the interactive details page (or the second display area) to be the dominant color of the second image. This enhances the richness of the object header image display on the interactive details page.

[0158] There are several ways to obtain the object header image. For example, the object header image can be an image in the published content associated with the interactive object, an image uploaded by an associated object of the interactive object, an image uploaded by a third party, or a preset image.

[0159] The object header image can be an image obtained from published content associated with the interactive object. For example, it can be an image whose quality is determined from the published content associated with the interactive object, and the image with the highest quality is used as the object header image (or multiple images with the highest quality are used as the object header image). Alternatively, it can be an image centered on the subject selected from the images in the published content associated with the interactive object, and the relevance between the selected image centered on the subject and the interactive object is determined. Based on the relevance, images associated with the interactive object are selected, and the image quality of the images associated with the interactive object is further determined to determine the object header image based on the image quality.

[0160] Furthermore, it can also involve acquiring published content strongly related to the interactive object (such as published content determined by combining the number of likes and the relevance between the published content and the interactive object), and extracting the object's header image from the strongly related published content. This object header image can be an image from the published content, or, if the published content is a video, a video frame extracted from the video. There are no limitations on this.

[0161] The header image can also be an image uploaded by an associated object of the interactive object. This associated object can refer to the official account corresponding to the interactive object; for example, if the interactive object is a store, the associated object can be the merchant.

[0162] The header image can also be an image uploaded by a third party. This third party could be a relevant operating platform.

[0163] The object header image can also be a preset default image, i.e., a default style. When the object header image is not obtained through published content associated with the interactive object, related objects of the interactive object, or a third party, a preset image can be used as the object header image to achieve a fallback style for immersive header images. It can be understood that the main color tone of the default image can be a preset color tone or a main color tone extracted from a default image.

[0164] It's understandable that when an object header image is obtained through multiple methods, the priority can be used to select the target method and use the image obtained through that method as the object header image. For example, the priority could be: obtained through published content associated with the interactive object > obtained through associated objects of the interactive object > obtained through a third party > default style. Alternatively, it could be: obtained through published content associated with the interactive object > obtained through a third party > obtained through associated objects of the interactive object > default style. The specific configuration can be left to the relevant business personnel.

[0165] For example, such as Figure 10 As shown, Figure 10This application provides a schematic diagram of an object header image display; wherein, the interactive details page 101a includes a first display area and a second display area, and the first display area displays a message display area (e.g., Figure 8a The example interactive details page 80a shows a message display area, and the second display area shows an evaluation display area (such as...). Figure 8a (The evaluation display area in the example interactive details page 80a).

[0166] Specifically, when the object header image is obtained, object header image 102a (i.e., the adjusted object header image) can be displayed at the top of the second display area, and the background color of the area outside the display area of ​​the second display area can be set to the main color of the object header image. It can be understood that when displaying the object header image, its size can also be adjusted, such as stretching or centering / cropping it.

[0167] It is understandable that the object header image can be determined by the business server and returned to the business terminal. For example, when the business terminal requests details page data for the interactive details page from the business server, the object header image is returned to the business terminal as details page data. This details page data refers to the data displayed on the interactive details page. For example, evaluation information displayed in the evaluation display area, message information displayed in the message display area, and other interactive information displayed in the first display area, etc.

[0168] In this embodiment, in response to a trigger operation on an interactive object, an interaction details page associated with the interactive object is displayed. The interaction details page can display an evaluation display area and a message display area. The evaluation display area can display evaluation information for the interactive object, and the message display area can display message information for the interactive object. This allows for a more intuitive display of various interactive information (such as information obtained after various interactions with the interactive object, such as evaluation operations and message operations) on the interaction details page, thereby enhancing user interactivity on the interaction details page and enriching the displayed content of the interactive object's interaction details page.

[0169] Based on the above description, this application proposes an information display method, which can be executed by the aforementioned electronic device, specifically... Figure 1 The service terminal shown. Please refer to [link / reference]. Figure 11 , Figure 11 This is a flowchart illustrating an information display method provided in an embodiment of this application. Figure 11 As shown, the flow of the information display method in this application embodiment may include the following:

[0170] S201, Display the first map-related page associated with the interactive object, and in response to the trigger operation on the first map-related page for the interactive object, display the interaction details page associated with the interactive object.

[0171] Specifically, displaying the interaction details page associated with the interaction object in response to a trigger operation on the first map-related page can be achieved by displaying the interaction details page in response to a trigger operation on the interaction object.

[0172] The first map-related page refers to a page within a map scene. This first map-related page includes the first map layer associated with the interactive object. The first map layer is essentially a digital map that can display geographic location information and various map elements, including but not limited to buildings, roads, forests, parks, scenic areas, rivers, lakes, and seas.

[0173] Optionally, the first map layer can display location markers for different interactive objects, such as location markers for a restaurant, location markers for a coffee shop, etc. Furthermore, the first map layer can display location markers for more interactive objects based on the user's dragging actions.

[0174] It is understandable that the first map layer can be a digital map constructed centered on a certain interactive object, or a digital map constructed centered on the geographical location of the target account. For example, in a map scene, clicking on a nearby map will jump to display the corresponding map-related page (the first map-related page). The first map layer on the first map-related page can display the location markers of nearby interactive objects centered on the geographical location of the target account.

[0175] For example, in a map scene, searching for an interactive object can redirect to the corresponding map-related page (the first map-related page). The first map layer on the first map-related page can display the location markers of the searched interactive object and surrounding interactive objects, centered on the geographical location of the searched interactive object.

[0176] Specifically, the triggering operation for the interactive object on the first map-related page can be a triggering operation for a location marker. For example, if the interactive object has an associated location marker on the first map layer, then in response to the triggering operation for the associated location marker, the interactive details page can be displayed. Alternatively, in response to the triggering operation for the associated location marker, the corresponding object transition card for the interactive object can be displayed on the first map-related page, and in response to the triggering operation for the object transition card, the interactive details page can be displayed.

[0177] Among them, the object transition card, also known as the white card, can display objective decision-making information and auxiliary decision-making information of the interactive object.

[0178] The objective decision-making information displayed on the object transition card can be obtained from the objective decision-making information of the interactive object on the interaction details page, such as the object's header image (e.g., only one can be displayed, or multiple object header images can be dynamically updated), name, average rating, location, object type, etc. There are no restrictions here, and it can be determined by relevant business personnel.

[0179] The decision-making support information displayed on the transition card can be determined from the interaction information of the interactive object. For example, it could be the average rating and corresponding star rating of the interactive object, the number of posts associated with the interactive object, activity information (e.g., displayed as "icon + activity text + view / participate," dynamically updated when there are multiple posts), recommended content information and the avatar of the posting account (dynamically updated when there are multiple posts), comment information (dynamically updated when there are multiple comments), or comment bulletin information (dynamically updated or scrolling when there are multiple comments), etc. No specific limitations are set here.

[0180] It is understandable that the auxiliary decision-making information can be any one or more of the information mentioned above. The auxiliary decision-making information displayed can be determined according to priority (target auxiliary decision-making information), or it can be dynamically updated among any one or more of the information mentioned above. For example, the recommended information of the published content and the avatar of the corresponding account that published the content can be displayed first, and after a certain period of time, it can be dynamically updated to evaluation and comment information, etc.

[0181] For example, the auxiliary decision-making information includes first auxiliary decision-making information and second auxiliary decision-making information. The first auxiliary decision-making information may be: the average evaluation score and the corresponding star rating, or the number of published content associated with the interactive object, wherein the average evaluation score and the corresponding star rating have a higher priority than the number of published content associated with the interactive object.

[0182] The second auxiliary decision-making information can include: activity information, comment information, evaluation / bullet screen comment information, recommended content information, and the avatar of the account that published the corresponding content. The priority of activity information is higher than that of comment information, which is higher than that of evaluation / bullet screen comment information, which is higher than that of recommended content information and the avatar of the account that published the corresponding content. Alternatively, the priority of activity information is higher than that of recommended content information and the avatar of the account that published the corresponding content, which is higher than that of evaluation / bullet screen comment information, which is higher than that of comment information. No further limitation is imposed here.

[0183] The strategy for determining auxiliary decision-making information can be set by relevant business personnel. For example, priorities can be preset by relevant personnel, or they can be adjusted based on the user's interaction conversion on object transition cards displaying different auxiliary decision-making information (such as the number of times the user triggers an action indicated by the object transition card, or the number of interactive actions performed by the user on the interaction details page after interacting with the object transition card displaying a certain auxiliary decision-making information). For instance, higher conversion rates result in higher priorities, and lower conversion rates result in lower priorities.

[0184] The evaluation comments can be the same as those on the interaction details page. The comments mentioned above can be the comments with the most likes.

[0185] The aforementioned content recommendation information can be derived from content published that is associated with the interacting object. For example, target content can be identified from content published that is associated with the interacting object, and information for recommending the interacting object can be extracted from the target content as content recommendation information. Alternatively, content recommendation information can be extracted from textual information included in the target content (such as the main text of the target content, text extracted from videos, comments, etc.).

[0186] For example, the most relevant content can be identified as the target content based on the relevance between the content associated with the interactive object and the interactive object itself. Alternatively, the content with the highest quality can be identified as the target content based on the content quality of the content associated with the interactive object. Or, an evaluation score can be determined for the content associated with the interactive object based on both the relevance between the content associated with the interactive object and the interactive object itself, and the content with the highest evaluation score can be selected as the target content.

[0187] Therefore, displaying the object transition card corresponding to the interactive object on the first map-related page can be achieved by generating a card retrieval request for the object transition card; sending the card retrieval request to the business server so that the business server can obtain multiple types of auxiliary decision-making information associated with the interactive object (such as any one or more of the above-mentioned auxiliary decision-making information); based on the priority of each type of auxiliary decision-making information, obtaining the target auxiliary decision-making information for display on the object transition card from the multiple types of auxiliary decision-making information; and upon receiving the target auxiliary decision-making information returned by the business server, displaying the object transition card on the map-related page based on the target auxiliary decision-making information.

[0188] It's understandable that the object transition cards corresponding to the location markers displayed on the first map layer can be shown when entering the first map-related page. Alternatively, they can be shown after a location marker is triggered. When displaying object transition cards, only the object transition card for the triggered location marker can be shown, or the object transition cards for other location markers can be shown simultaneously.

[0189] For example, on the first map class associated page, you can display object transition cards that are not on the same layer as the first map layer, and you can display other object transition cards by swiping on the displayed object transition cards.

[0190] The triggering operation for the object transition card can be a click operation, a double-click operation, a drag operation, etc.

[0191] Specifically, in response to a trigger operation on an object transition card, a details page retrieval request for the interactive details page is generated and sent to the business server to request details page data for the interactive details page. Optionally, this details page retrieval request can also be used to indicate the triggerable entry path for the interactive object, such as indicating that the triggerable entry path is the object transition card.

[0192] For example, such as Figure 12 As shown, Figure 12 This is a schematic diagram illustrating a triggering scenario for an interactive object provided in an embodiment of this application. The first map-related page includes a first map layer 120a, which displays location markers for different interactive objects (e.g., the first location marker displays the name of the interactive object "XX1", the second location marker displays the name of the interactive object "XX2", the third location marker displays the name of the interactive object "XX3", and the fourth location marker displays the name of the interactive object "XX4"). The first map-related page also displays object transition cards that are not on the same layer as the first map layer, and these object transition cards correspond to the location markers displayed on the first map layer. Optionally, the next object transition card can be displayed by sliding on the object transition card.

[0193] Optionally, the object transition card may display objective decision-making information and auxiliary decision-making information. For example, objective decision-making information may include, but is not limited to, the object header image, name (e.g., the object transition card 121a displays the name "XX4"), location, object type, etc. Optionally, the object transition card may also display the distance between the object and the target account's geographical location, etc.

[0194] The auxiliary decision-making information may include, but is not limited to, evaluation bullet screen information (the same evaluation bullet screen information displayed on the interaction details page; optionally, clicking on the evaluation bullet screen information can jump to the evaluation inner page to locate and display the evaluation bullet screen information clicked in that segment), activity information (optionally, clicking on the activity information can jump to the activity details page, which is equivalent to clicking on the corresponding activity card), average evaluation rating, product information (optionally, clicking on the product information can jump to the product details page, which is equivalent to clicking on the corresponding product card), message information (optionally, clicking on the message information can jump to the message inner page to locate and display the message information clicked in that segment), or it may be published content recommendation information (optionally, clicking on published content recommendation information can jump to the published content details page associated with the published content recommendation information), the number of related published content (optionally, clicking on the number of published content can jump to the published content details page to view the related published content), etc.

[0195] For example, the transition card 121a displays the evaluation bullet screen information 122a (such as...). Figure 4 Examples include the evaluation comment information 42a) and the display of the average evaluation rating 122b (e.g., "8.0"). Similarly, object transition cards 121a display the number of related published content 122c (e.g., XX quantity) and activity information 122d (e.g., "Activity: XX..XX"). Again, object transition cards 121a display the number of related published content 122c (e.g., XX quantity) and published content recommendation information 122e (e.g., "Highly Recommend XXX..XX"). The content displayed on object transition cards is not limited here.

[0196] For example, when object transition card 121a is displayed on the first map-related page, object transition card 121b corresponding to the interactive object "XX3" can be displayed by sliding on object transition card 121a.

[0197] In response to a trigger operation on an object transition card, the interaction details page of the interactive object corresponding to the triggered object transition card is displayed.

[0198] Optionally, interactive objects can also be displayed through a list of location cards that are not on the same layer as the first map layer. This list includes one or more location cards, with each location card corresponding to one interactive object. For example, the location cards in the list might be the location cards corresponding to location markers on the first map layer, and can be used to display relevant locations within the geographical area represented by the first map layer. For instance, the location card could display the interactive object's header image, name, geographical location, etc.

[0199] For example, on the first map-related page, a list of location cards is displayed through actions that trigger the location cards (such as double-clicking, voice commands, or triggering controls associated with the location cards). A list retrieval request is generated, indicating the geographic center of the currently displayed first map layer. Therefore, the business server can determine the interactive objects near the geographic center based on the geographic center indicated by the list retrieval request, generate location card display data based on these interactive objects, and return it to the business terminal. The business terminal can then generate a location card list based on this display data, where the location cards in the list correspond to the interactive objects near the geographic center.

[0200] Therefore, if the first map-related page includes a list of location cards that are not on the same layer as the first map layer, and the interactive object has an associated location card in the location card list, then in response to a trigger operation on the associated location card, the interaction details page will be displayed. The trigger operation on the associated location card can be a click operation, a double-click operation, a drag operation, etc.

[0201] Specifically, in response to a trigger operation on the associated location card, a details page retrieval request for the interactive details page is generated and sent to the business server to request the details page data of the interactive details page. Optionally, this details page retrieval request can also be used to indicate the triggerable entry path for the interactive object, such as indicating that the triggerable entry path is a location card.

[0202] For example, such as Figure 13 As shown, Figure 13 This application provides a schematic diagram of a triggering scenario for an interactive object; wherein, the first map-related page includes a first map layer 130a (e.g., ...). Figure 12 The example first map layer 120a) has a location card list 131a displayed above it. Each location card in the list corresponds to an interactive object, which may display its header image, name, geographical location, etc. For example, the location card list may include location card 132a for interactive object XX1, location card 132b for interactive object XX2, and location card 132c for interactive object XX3.

[0203] In response to a trigger operation on a location card (i.e., a location card associated with an interactive object), the interaction details page of the interactive object corresponding to the triggered location card is displayed.

[0204] Optionally, interactive objects can also be listed in a list of content cards that are not on the same layer as the first map layer. This list of content cards includes one or more content cards (corresponding to the content cards on the interactive details page), and each content card corresponds to at least one interactive object.

[0205] For example, the published content cards in the list are published content cards corresponding to the interactive objects associated with location markers on the first map layer, or published content cards corresponding to the interactive objects associated with a specific location marker. Here, the corresponding published content refers to published content that carries the object entry link associated with the interactive object. A published content can carry object entry links associated with one or more interactive objects.

[0206] For example, on the first map-related page, a list of published content cards is displayed through actions that trigger the published content cards (such as double-clicking, voice commands, or triggering controls associated with the published content cards). A list retrieval request is generated for this list, indicating the geographic center of the currently displayed first map layer. Therefore, the business server can determine the interactive objects near the geographic center based on the geographic center indicated by the list retrieval request, and identify the published content corresponding to these interactive objects. This generates published content card display data, which is then returned to the business terminal. The business terminal can then generate a list of published content cards based on this data, containing the published content corresponding to the interactive objects near the geographic center.

[0207] Alternatively, in response to a triggering operation on a location marker on the first map layer, an associated location window (for example, used to display information associated with the interactive object, such as the object header image, name, detailed geographic location, distance to the target account's geographic location, a collection control for collecting the interactive object, etc.) can be displayed on a layer that is not on the same layer as the first map layer. The associated location window (or another associated location page) can display the published content card associated with the interactive object corresponding to the triggered location marker.

[0208] Therefore, if the first map-related page includes a list of published content cards that are not on the same layer as the first map layer, and the interactive object has an associated published content card (i.e., the corresponding published content card) in the published content card list, then in response to a trigger operation on the associated published content card, a published content details page carrying the object entry link associated with the interactive object is displayed; and in response to a trigger operation on the published content details page on the associated object entry link, an interactive details page is displayed. The trigger operation can be a click operation, a double-click operation, a drag operation, etc.

[0209] Specifically, in response to a trigger operation on the object's entry link, a details page retrieval request for the interactive details page is generated and sent to the business server to request the details page data of the interactive details page. Optionally, this details page retrieval request can also be used to indicate the triggerable entry path for the interactive object, such as indicating that the triggerable entry path is a publishing content card in the publishing content card list.

[0210] This can be understood as the content details page displaying the object entry link (i.e., entry link) associated with the interactive object, which can be triggered to jump to the interactive details page.

[0211] For example, such as Figure 14 As shown, Figure 14 This application provides a schematic diagram of a triggering scenario for an interactive object; wherein, the first map-related page includes a first map layer 140a (e.g., ...). Figure 12 The example first map layer 120a), the layer above this first map layer displays a list of published content cards, the list of published content cards including one or more published content cards (such as...). Figure 8a The example is published content card 83a).

[0212] The list of content cards (141a) can be directly displayed on the first map layer. The content cards in this list can be the content cards corresponding to the interactive objects at the location markers on the first map layer. For example, the content card list 141a includes content cards 141b, 141c, etc.

[0213] Alternatively, the list of published content cards (142a) can also be displayed on the associated location window 142b of the location marker triggered on the first map layer (such as the location marker corresponding to interactive object XX1). Figure 13The location card in the location card list is triggered by a location card. The associated location window can display the header image, name, geographical location, etc. of the interactive object XX1. The content cards in the content card list can be the content cards corresponding to the interactive object corresponding to the triggered location marker. For example, content card list 142a includes content cards 142c, 142d, etc.

[0214] Specifically, in response to a trigger operation on a published content card (i.e., a published content card associated with an interactive object), the published content details page 143a corresponding to the triggered published content card is displayed. This published content details page carries the object entry link associated with the interactive object, and the corresponding interactive object's interaction details page can be displayed by triggering the object entry condition.

[0215] For example, the content details page 143a displays the avatar and name of the account that published the content, as well as the title, body text, and comment information of the published content, and the entry link of the object associated with the interactive object.

[0216] Alternatively, in response to a trigger operation on an interactive object, displaying an interaction details page associated with the interactive object may involve displaying a non-map-related page associated with the interactive object; the interactive object has an associated object trigger chain on the non-map-related page; and the interaction details page is displayed in response to a trigger operation on the associated object trigger chain.

[0217] Non-map related pages refer to pages other than map-related pages. These could include pages for collecting interactive objects, group-buying deals, or content recommendation pages. No specific restrictions are imposed.

[0218] The object trigger link can be displayed directly on a non-map related page, or it can be accessed through a non-map related page and then displayed on the page associated with the object trigger link.

[0219] For example, on the interaction object collection page, the trigger links associated with the interaction objects collected by the target account are displayed. The interaction details page can be displayed by triggering the trigger links associated with the interaction objects.

[0220] For example, on a content recommendation page, a card recommending content to a target account is displayed. Triggering this card displays the content details page, which can show the trigger links for interactive objects associated with the content. Triggering these links displays the interaction details page. It's understandable that the display format of the object entry link on the content details page accessed through a map-related page (map scene) and the object trigger link on the content details page accessed through a non-map-related page (non-map scene) can be the same or different, but the information they indicate can differ. This distinguishes whether the target account accesses the interaction details page through a map scene or a non-map scene.

[0221] Specifically, in response to a triggering operation on an object-triggered link, a details page retrieval request for the interactive details page is generated and sent to the business server to request details page data for the interactive details page. Optionally, this details page retrieval request can also be used to indicate the triggerable entry path for the interactive object, such as indicating that the triggerable entry path is an object-triggered link.

[0222] Optionally, if the interactive details page is not triggered by an object-triggered link (i.e., entering the interactive details page within a map scene), then in response to a map page switching operation for the interactive details page, the user is returned to the first map-related page. This map page switching operation is used to indicate a return to the map scene. For example, it could be a drop-down operation, a double-click operation, a voice instruction operation, etc.

[0223] For example, if the interactive details page displays an object transition card by triggering it, it can return to the first map-related page that displays the object transition card. Alternatively, if the interactive details page displays a location card by triggering it, it can return to the first map-related page that displays the list of location cards. Or, if the interactive details page displays a list of published content cards by triggering it, it can return to the first map-related page that displays the list of published content cards.

[0224] Alternatively, the first map-related page can be displayed only when the interactive details page is triggered by an object transition card. For example, if the interactive details page is triggered by an object transition card, then in response to a map page switching operation for the interactive details page, the first map-related page displaying the object transition card will be returned.

[0225] Alternatively, if the interactive details page is triggered to appear via an object-triggered link (i.e., entering the interactive details page in a non-map scenario), then in response to a map page update operation targeting the interactive details page, the interactive details page will be switched to display a second map-related page, different from the first map-related page. This map page update operation is used to indicate entry into a map scenario. For example, it could be a drop-down operation, a double-click operation, a voice instruction operation, etc. In other words, the map-related page in the map scenario can be regenerated.

[0226] Specifically, switching the interactive details page to display a second map-related page, different from the first map-related page, can be achieved by generating a page switching request for the interactive details page, sending the page switching request to the business server, so that the business server generates map association data for displaying the second map-related page based on the geographical location of the interactive object; upon receiving the map association data returned by the business server, generating a second map layer centered on the geographical location of the interactive object based on the map association data; and when generating the second map-related page associated with the interactive object based on the second map layer, switching the interactive details page to display the second map-related page.

[0227] It can be understood that this second map layer is a map layer generated with the geographical location of the interactive object as the center. In other words, when entering the map scene through the interactive details page of the interactive object, a map-related page centered on the geographical location of the interactive object can be displayed.

[0228] S202. Display evaluation information for the interactive object in the evaluation display area, and display message information for the interactive object in the message display area. For a detailed implementation of step S202, please refer to the relevant description in the above embodiments, which will not be repeated here.

[0229] S203. Display interactive information other than evaluation information and message information on the interactive details page.

[0230] The specific description of the interactive information displayed on the interactive details page can be found in the relevant descriptions of the above embodiments, and will not be repeated here.

[0231] The interactive details page may include rating controls associated with the rating display area and message controls associated with the message display area. Target accounts can post rating information through the rating controls and post message information through the message controls. For example, in response to a trigger operation on the rating controls, an operation can be performed to post rating information for the interactive object. Similarly, in response to a trigger operation on the rating controls, an operation can be performed to post message information for the interactive object.

[0232] For example, a rating control is associated with a rating editing window; the rating editing window is used to perform rating operations on the interactive object. Therefore, in response to a trigger operation on the rating control, the rating editing window associated with the rating control is displayed. The rating editing window is used to perform rating operations on the interactive object, that is, to publish the corresponding rating information after performing the rating operation on the interactive object.

[0233] At this point, in response to the evaluation entry operation in the evaluation editing window, the entered evaluation information can be displayed in the evaluation editing window; in response to the publishing operation of the entered evaluation information, the entered evaluation information can be used as the target evaluation information, and the evaluation bullet screen information corresponding to the target evaluation information (target evaluation bullet screen information) can be displayed in the evaluation display area.

[0234] It's understandable that the evaluation entry operation can be used to enter evaluation information, such as rating information, evaluation text, evaluation images, etc. The target evaluation comment information refers to the evaluation comment information corresponding to the target evaluation information published through the target account's evaluation operation.

[0235] Alternatively, in response to a trigger operation on the rating control, when the target account meets preset conditions, the rating editing window associated with the rating control can be displayed. At this time, the target account can publish rating information in the rating editing window. For example, the target account enters rating information in the rating editing window, and in response to a publishing operation on the entered rating information, the entered rating information is published as the target rating information.

[0236] The preset conditions include at least one of the following: the geographical location of the target account matches the geographical location of the interacting object, or the target account has performed an interactive action associated with the interacting object. For example, the evaluation action can only be performed when the geographical location of the target account matches the geographical location of the interacting object.

[0237] Interactive actions can refer to the target account performing a product transaction (such as purchasing a package) on the interactive object's product card, participating in an activity on the interactive object's activity card, rating the interactive object, leaving a message on the interactive object, joining a group chat on the interactive object, or checking in on the interactive object (for example, the interactive details page may include a check-in control (also known as a sign-in control) associated with the rating control, which can be triggered to enable the target account to check in on the interactive object. For example, the check-in operation can only be performed when the target account's geographical location matches the interactive object's geographical location).

[0238] Optionally, a target account can post one or more reviews. If a target account can only post one review, and the review editing window is triggered again, the target review posted by the target account can be displayed in the review editing window.

[0239] For example, if the evaluation bullet screen information contains target evaluation bullet screen information, then in response to the trigger operation of the evaluation control, the evaluation editing window is displayed, and the target evaluation information corresponding to the target evaluation bullet screen information is displayed on the evaluation editing window; the target evaluation information refers to the evaluation information published by performing the evaluation operation through the target account.

[0240] It's understandable that the target account can modify the review information in the review editing window that displays the target review information. For example, in response to an editing operation on the review editing window that displays the target review information, the edited target review information is displayed in the review editing window; in response to a reposting operation on the edited target review information, the target review information is modified to the edited target review information, and the modification time of the target review information is updated.

[0241] It is understandable that evaluation operations include publishing evaluation information, entering evaluations, republishing evaluations, and editing evaluations.

[0242] It's understandable that when a target account posts a target review, the review display area can show the corresponding target review comments. At this point, the review display area can be updated to show the edited version of the target review comments.

[0243] Therefore, if the evaluation comments do not contain the target evaluation comment, the evaluation editing window is displayed in response to the trigger operation of the evaluation control, and prompt text for making an evaluation is displayed in the evaluation editing window. At this time, evaluation information can be published through the evaluation editing window.

[0244] It is understandable that when a target account can post multiple comments, even if the target comment is included in the comment barrage, a prompt text message for making a comment can still be displayed in the comment editing window, and the posting operation for the comment can be performed in the comment editing window that displays the prompt text message.

[0245] It's understandable that when a target account publishes (or republishes an edited version of) a target review through the review editing window, the corresponding target review comments can be displayed in the review display area. This could involve adding new target review comments to the display area, or updating existing target review comments to the latest version.

[0246] For example, such as Figure 15 As shown, Figure 15 This is a schematic diagram of a scenario for publishing evaluation information provided in an embodiment of this application; wherein, the interactive details page 151a (e.g.) Figure 10 The example interactive details page 101a) includes an evaluation control 152a associated with the evaluation display area. In response to a trigger operation on the evaluation control, an evaluation editing window 153a is displayed. This window can display prompt text information for making an evaluation (such as "Say something") and an evaluation rating area for rating, such as displaying a star rating 153b, which is manually selected by the user (e.g., five stars - excellent, four stars - good, three stars - average, two stars - bad, one star - disappointing). Additionally, an evaluation posting control 153c is also displayed.

[0247] Users can enter their reviews in the review editing window, such as "This restaurant is worth recommending." In response to the triggering of the review posting control, the system retrieves and publishes the target review information based on the entered review content and rating (e.g., four stars). Simultaneously, the system displays target review comments (e.g., the target account's avatar and the text content from the target review) in the review display area.

[0248] Optionally, the evaluation control can be triggered again at this time to modify the target evaluation information. For example, an evaluation editing window is displayed, and the target evaluation information is displayed in the evaluation editing window. In response to the evaluation editing operation on the evaluation editing window that displays the target evaluation information, the edited target evaluation information (such as "This specialty dish is worth recommending") is displayed in the evaluation editing window. At this time, the evaluation publishing control is changed to the evaluation republishing control 154b. In response to the triggering operation of the evaluation republishing control, the edited target evaluation information is republished (that is, the published target evaluation information is modified). At the same time, in the evaluation display area, the original target evaluation bullet information is updated to display the evaluation bullet information 154c corresponding to the edited target evaluation information.

[0249] Optionally, the message control is associated with a message editing window; the message editing window is used to perform message operations on the interactive object, that is, to publish the message information corresponding to the message operation after performing the message operation on the interactive object.

[0250] Therefore, in response to a trigger operation on the message control, a message editing window can be displayed; in response to a message entry operation on the message editing window, the entered message information corresponding to the entry operation can be displayed in the message editing window; and in response to a message publishing operation on entered message information, when the entered message information is used as the target message information to be published through a message operation performed by the target account, the target message information can be displayed in the message display area. It can be understood that message operations include message entry operations and message publishing operations, etc.

[0251] It is understood that the target message posted here is a first-level message. Optionally, this target message can be displayed at the top of the message display area when it is posted, and when the user re-enters the interaction details page, the message will be displayed in the normal message order.

[0252] Optionally, a message control can also be displayed on the message page, allowing users to leave messages using this control. The process is the same.

[0253] Optionally, the source of the message information can be obtained through the message-writing action, or it can be extracted from the published content associated with the interactive object. For example, comments that match the message attributes can be filtered from the comments of the published content associated with the interactive object, and these comments that match the message attributes can be displayed as message information in the message display area (or message inner page). In this case, the publication time of the comments that match the message attributes is used as the corresponding message time. For example, first-level comments that match the message attributes can be filtered from the first-level comments, and these filtered first-level comments and their corresponding second-level comments (or filtered second-level comments that match the message attributes) can be used as message information for the interactive object.

[0254] For example, artificial intelligence technology can be used to filter comments that meet the attributes of a message (i.e., comments that can be used as messages) from comments of content associated with an interactive object (such as content retrieved by searching for the interactive object as a search term, or content with a triggerable entry path that carries the interactive object).

[0255] For example, such as Figures 16a-16b As shown, Figures 16a-16b This is a schematic diagram illustrating a scenario for publishing message information, as provided in an embodiment of this application; wherein, in Figure 16a In the interactive details page 161a (e.g.) Figure 15The example interactive details page 151a displays a message control 162a associated with the message display area (e.g., the message control displays "Please enter a message"). In response to a trigger operation on the message control, a message editing window 163a and a message publishing control 163b are displayed. Users can enter message content (such as text, images, voice, etc.) in the message editing window, for example, entering "Is this restaurant good?". At this time, in response to a trigger operation on the message publishing control, the entered message information is published as target message information 164a published through the target account. At the same time, the target message information can be displayed at the top of the message display area, such as displaying the message content, the name of the target account, the avatar, the message time, the location of the target account, etc.

[0256] Optionally, in Figure 16b In the middle, when entering the message inner page 161b from the interaction details page 161a (e.g. Figure 8b When the example message inner page 80b is displayed, the message inner page can also display the message control 165a associated with the message display area (e.g., the message control displays "Please enter a message"). At this time, in response to the trigger operation of the message control, the message editing window 166a and the message publishing control 166b can be displayed. The user can enter the message content (e.g., text, image, voice, etc.) in the message editing window, such as entering "Is this restaurant good?". At this time, in response to the trigger operation of the message publishing control, the entered message information is published as the target message information 167a published through the target account. At the same time, the target message information can be displayed at the top of the message display area, such as displaying the message information, the name of the target account, the avatar, the message time, the location of the target account, etc.

[0257] Optionally, the decision to display the current style of the interaction details page can be determined based on the geographical location of the interaction object and / or the target account. For example, if the geographical location of the interaction object is a preset geographical location, the interaction details page is displayed; or, if the geographical location of the target account is a preset geographical location, the interaction details page is displayed; or, if both the geographical location of the interaction object and the geographical location of the target account are preset geographical locations, the interaction details page is displayed. In other words, the interaction details page, which includes the evaluation display area and the comment display area, will only be displayed when the geographical location meets the preset conditions. When the geographical location does not meet the preset conditions, the original style of the interaction details page can be displayed (such as an interaction details page centered around transactions or objective decision-making information).

[0258] For example, if the geographical location of the interactive object is within a preset geographical location, the interaction details page is displayed. If the geographical location of the interactive object is not within a preset geographical location, the original interaction details page is displayed.

[0259] For example, if the target account's geographical location is within a preset geographical location, the interaction details page is displayed. If the target account's geographical location is not within a preset geographical location, the original interaction details page is displayed.

[0260] For example, if both the geographical location of the interacting object and the geographical location of the target account are within the preset geographical location, the interaction details page will be displayed. If neither the geographical location of the interacting object nor the geographical location of the target account are within the preset geographical location, the original interaction details page will be displayed.

[0261] For example, such as Figure 17 As shown, Figure 17 This is a schematic diagram of an information display interaction process provided in an embodiment of this application; wherein, S21, the business terminal responds to a trigger operation on an interactive object and generates a details page retrieval request for the interactive object based on the triggerable entry path triggered on the interactive object; it can be understood that the generated details page retrieval request may carry the triggerable entry path; optionally, it may not carry the triggerable entry path; S22, the business terminal sends the details page retrieval request to the business server; S23, the business server obtains the interactive information for the interactive object based on the triggerable entry path; optionally, the business server can obtain the interactive information according to the triggerable entry path to realize differentiated display of interactive information according to different entry paths, such as displaying different details based on different triggerable entry paths. The activity cards are different; optionally, when no triggerable entry path is carried, the business server can directly obtain the interaction information; S24, the business server returns the interaction information to the business terminal; S25, the business terminal displays the interaction details page associated with the interaction object based on the interaction information; S26, when the business terminal obtains evaluation information for the interaction object from the interaction information, it displays the evaluation information in the evaluation display area included in the interaction details page, and when it obtains message information for the interaction object from the message information, it displays the message information in the message display area included in the interaction details page; in addition, interaction information other than evaluation information and message information can also be displayed on the interaction details page (such as displaying interaction card information in response to a swipe operation in the first display area).

[0262] In this embodiment, the interactive details page can intuitively display various interactive information (such as information obtained after interacting with the interactive object (such as evaluation operation, message operation)). In addition, more interactive information can be displayed, thereby improving the user's interactivity on the interactive details page and enhancing the richness of the displayed content on the interactive object's interactive details page.

[0263] Please see Figure 18 , Figure 18 This is a schematic diagram of the structure of an information display device provided in an embodiment of this application. It should be noted that... Figure 18 The information display device shown is used to execute this application. Figure 3 , Figure 11 The methods in the illustrated embodiments are shown only in the parts relevant to the embodiments of this application for ease of explanation; specific technical details are not disclosed. Reference to this application is required. Figure 3 , Figure 11 The illustrated embodiment. The information display device 900 may include: a details page processing module 901 and an information display module 902. Wherein:

[0264] The details page processing module 901 is used to respond to a triggered operation on the interactive object and display the interactive details page associated with the interactive object; the interactive details page includes an evaluation display area and a message display area;

[0265] The information display module 902 is used to display evaluation information for the interactive object in the evaluation display area and to display message information for the interactive object in the message display area.

[0266] Specifically, when the information display module 902 is used to display evaluation information for interactive objects in the evaluation display area, it is used for:

[0267] The evaluation display area shows the number of evaluations associated with the evaluation information and the evaluation bullet comments associated with the evaluation information; the evaluation bullet comments refer to all or part of the information in the evaluation information.

[0268] The information display module 902 is also used for:

[0269] If the number of evaluations reaches the preset number, the rating association information associated with the evaluation information will be displayed in the evaluation display area. The rating association information includes: the average evaluation score corresponding to the evaluation score in the evaluation information, the rating level associated with the evaluation score in the evaluation information, and the percentage of the evaluation score in the rating level.

[0270] The interactive details page includes an evaluation control associated with the evaluation display area; the evaluation control is associated with an evaluation editing window; the evaluation editing window is used to perform evaluation operations on the interactive object;

[0271] The details page processing module 901 is also used for:

[0272] If the evaluation comment information contains the target evaluation comment information, then in response to the trigger operation of the evaluation control, the evaluation editing window is displayed, and the target evaluation information corresponding to the target evaluation comment information is displayed in the evaluation editing window; the target evaluation information refers to the evaluation information published by performing the evaluation operation through the target account;

[0273] If the evaluation bullet information does not contain the target evaluation bullet information, in response to the trigger operation of the evaluation control, the evaluation editing window is displayed, and prompt text information for making an evaluation is displayed on the evaluation editing window.

[0274] The details page processing module 901 is also used for:

[0275] In response to an evaluation editing operation on the evaluation editing window that displays the target evaluation information, the edited target evaluation information is displayed in the evaluation editing window;

[0276] In response to the republishing of the edited target evaluation information, the target evaluation comment information in the evaluation display area will be updated to reflect the corresponding evaluation comment information after the edit.

[0277] The interactive details page includes rating controls associated with the rating display area;

[0278] The details page processing module 901 is also used for:

[0279] In response to a trigger operation on the rating control, when the target account meets preset conditions, the rating editing window associated with the rating control is displayed; the rating editing window is used to publish the rating information corresponding to the rating operation after performing the rating operation on the interactive object;

[0280] The preset conditions include at least one of the following: the geographical location of the target account matches the geographical location of the interactive object, or the target account has performed interactive operations associated with the interactive object.

[0281] The interactive details page includes a message control associated with the message display area; the message control is associated with a message editing window; the message editing window is used to perform message operations on the interactive object;

[0282] The details page processing module 901 is also used for:

[0283] In response to a trigger action on the comment control, display the comment editing window;

[0284] In response to a message entry operation in the message editing window, the message entry information corresponding to the message entry operation is displayed in the message editing window;

[0285] In response to a message posting operation targeting entered message information, when the entered message information is used as the target message information to be posted by the target account, the target message information is displayed in the message display area.

[0286] The information display module 902 is also used for:

[0287] In response to a triggered operation on reference comment information in the comment section, the comment display area is updated to show the comment information posted by the reference account; the reference account refers to the account that posted the comment information corresponding to the reference comment information.

[0288] The message display area is the first display area on the interaction details page; both comment information and message information are interactive information specific to the interactive recipient.

[0289] The information display module 902 is also used for:

[0290] If the interactive information also includes published content information, then in response to a swipe operation on the first display area, a display area showing the published content information will be displayed on the first display area; or,

[0291] If the interactive information does not include published content information, then in response to a swipe operation on the first display area, a display area for the published content with preset prompt information is shown on the first display area; the preset prompt information is used to indicate that the interactive object is not associated with published content information; or...

[0292] If the interactive information includes group chat information, then in response to a swipe operation on the first display area, a group chat display area containing the group chat information will be displayed on the first display area; or,

[0293] If the interactive information includes interactive card information, then in response to a swipe operation on the first display area, an interactive card display area displaying the interactive card information is displayed on the first display area; wherein, the interactive card information includes at least one of the following card information: activity card information, product card information.

[0294] The message display area is the first display area on the interaction details page; the first display area is associated with the interaction control selection bar on the interaction details page;

[0295] The information display module 902 is also used for:

[0296] If the interactive control selection bar includes a publish content control, and the interactive information includes publish content information associated with the publish content control, then in response to a trigger operation on the publish content control, the publish content display area displaying the publish content information is updated in the first display area; or,

[0297] If the interactive control selection bar includes a publish content control, and the interactive information does not include publish content information, then in response to a trigger operation on the publish content control, the publish content display area with preset prompt information is updated in the first display area; the preset prompt information is used to indicate that the interactive object is not associated with any publish content information; or,

[0298] If the interactive control selection bar includes a group chat control, and the interactive information includes group chat information associated with the group chat control, then in response to a trigger operation on the group chat control, the group chat display area displaying the group chat information is updated in the first display area; or,

[0299] If the interactive control selection bar includes an interactive card control, and the interactive information includes interactive card information associated with the interactive card control, then in response to a trigger operation on the interactive card control, the interactive card display area displaying the interactive card information is updated on the first display area; wherein, the interactive card information includes at least one of the following card information: activity card information, product card information.

[0300] The interactive details page includes a control for viewing ratings that is associated with the rating display area;

[0301] The details page processing module 901 is also used for:

[0302] In response to a trigger action on the review viewing control, the review information is displayed on the review page that is linked to the review information.

[0303] The details page processing module 901 is also used for:

[0304] Display the header image of the object associated with the interactive object on the interactive details page, and fill the interactive details page with the main color of the object header image.

[0305] Specifically, when the details page processing module 901 displays the interactive details page associated with the interactive object in response to a trigger operation on the interactive object, it is used for:

[0306] Displays the first map-related page associated with the interactive object; the first map-related page includes the first map layer associated with the interactive object;

[0307] If the interactive object has an associated location marker on the first map layer, then in response to the trigger operation for the associated location marker, the corresponding object transition card of the interactive object is displayed on the first map class associated page, and in response to the trigger operation for the object transition card, the interactive details page is displayed;

[0308] If the first map-related page includes a list of location cards that are not on the same layer as the first map layer, and the interactive object has an associated location card in the location card list, then in response to a trigger operation on the associated location card, the interactive details page is displayed;

[0309] If the first map-related page includes a list of published content cards that are not on the same layer as the first map layer, and the interactive object has an associated published content card in the published content card list, then in response to a trigger operation for the associated published content card, a published content details page carrying the object entry link associated with the interactive object is displayed; and in response to a trigger operation for the associated object entry link on the published content details page, an interactive details page is displayed.

[0310] Specifically, when the details page processing module 901 displays the interactive details page associated with the interactive object in response to a trigger operation on the interactive object, it is used for:

[0311] Displays non-map related pages associated with the interactive object; the interactive object has associated object trigger links on the non-map related pages;

[0312] In response to a trigger operation on the associated object trigger chain, display the interaction details page.

[0313] The details page processing module 901 is also used for:

[0314] If the interactive details page is triggered by an object transition card, then in response to a map page switching operation for the interactive details page, the first map-related page displaying the object transition card will be returned; or,

[0315] If the interactive details page is triggered to display via an object trigger link, then in response to a map page update operation targeting the interactive details page, the interactive details page will be switched to display as a second map class associated page, which is different from the first map class associated page.

[0316] Specifically, the details page processing module 901, when used to display evaluation information on the evaluation inner page bound to the evaluation information, is used for:

[0317] Generate an information retrieval request for requesting evaluation information, send the information retrieval request to the business server so that the business server can retrieve the evaluation information, sort the evaluation information, and obtain the sorted evaluation information;

[0318] Receive sorted evaluation information returned by the business server;

[0319] If the sorted evaluation information includes the target evaluation information, then when displaying the sorted evaluation information on the evaluation page, the target evaluation information will be displayed at the top of the evaluation page; the target evaluation information refers to the evaluation information published through the target account.

[0320] If the sorted evaluation information does not include the target evaluation information, the sorted evaluation information will be displayed on the evaluation inner page.

[0321] The evaluation display area is the second display area on the interactive details page;

[0322] The details page processing module 901, when displaying the object header image on the interactive details page and filling the interactive details page with the main color of the object header image, specifically performs the following:

[0323] The image size of the object header image is adjusted based on the area size of the second display area to obtain the adjusted object header image;

[0324] The adjusted object header image is displayed at the top of the second display area;

[0325] Based on the main color tone of the image, the background color tone of the second display area showing the adjusted object header image is configured;

[0326] The header image is an image from the published content associated with the interactive object, or an image uploaded by an associated object of the interactive object, or an image uploaded by a third party, or a preset image.

[0327] Specifically, when the details page processing module 901 is used to display the object transition card corresponding to the interactive object on the first map-related page, it is used for:

[0328] Generate a card fetch request for the object transition card;

[0329] Send the card retrieval request to the business server so that the business server can obtain multiple types of auxiliary decision information associated with the interactive object. Based on the priority of each type of auxiliary decision information, retrieve the target auxiliary decision information to be displayed on the object transition card.

[0330] Upon receiving the target-assisted decision-making information returned by the business server, an object transition card is displayed on the map-related page based on the target-assisted decision-making information.

[0331] Specifically, when the details page processing module 901 switches the interactive details page to a second map-related page that is different from the first map-related page, it is used for:

[0332] Generate a page switching request for the interactive details page and send the page switching request to the business server so that the business server can generate map association data for displaying the second map class associated page based on the geographical location of the interactive object;

[0333] Upon receiving map association data returned by the business server, a second map layer centered on the geographical location of the interactive object is generated based on the map association data;

[0334] When generating a second map-related page associated with an interactive object based on the second map layer, the interactive details page will be switched to display as the second map-related page.

[0335] Specifically, the details page processing module 901, when displaying the interactive details page associated with the interactive object, is used for:

[0336] If the geographical location of the interactive object is within the preset geographical location, then the interaction details page will be displayed; or,

[0337] If the target account's geographic location is within the preset geographic location, then the interaction details page will be displayed; or,

[0338] If the geographical location of the interactive object is a preset geographical location, and the geographical location of the target account is also a preset geographical location, then the interaction details page will be displayed.

[0339] The specific implementation methods of the details page processing module and the information display module can be found in the description of the above embodiments, and will not be repeated here. It should be understood that the beneficial effects obtained by using the same method will also not be repeated here.

[0340] Please see Figure 19 , Figure 19 This is a schematic diagram of the structure of an electronic device provided in an embodiment of this application. Figure 19 As shown, the electronic device 1100 includes at least one processor 1101 and a memory 1102. Optionally, the electronic device may also include a network interface. The processor 1101, memory 1102, and network interface can exchange data. The network interface, controlled by the processor 1101, is used to send and receive messages. The memory 1102 stores computer programs, including program instructions. The processor 1101 executes the program instructions stored in the memory 1102. The processor 1101 is configured to invoke the program instructions to execute the aforementioned method. The memory 1102 may include volatile memory, such as random-access memory (RAM); the memory 1102 may also include non-volatile memory, such as flash memory, solid-state drive (SSD), etc.; the memory 1102 may also include combinations of the above types of memory.

[0341] Processor 1101 may be a central processing unit (CPU). In one embodiment, processor 1101 may also be a graphics processing unit (GPU). Processor 1101 may also be a combination of a CPU and a GPU. Processor 1101 can be used to invoke device control applications stored in memory 1102 to perform the above-described tasks. Figure 3 , Figure 11 The description of the information display method in the corresponding embodiments can also be executed as described above. Figure 18 The description of the information display device in the corresponding embodiments will not be repeated here. Furthermore, the beneficial effects of using the same method will also not be repeated.

[0342] In specific implementations, the devices, processors, memory, etc., described in the embodiments of this application can execute the implementation methods described in the above method embodiments, or they can execute the implementation methods described in the embodiments of this application, which will not be repeated here.

[0343] This application also provides a computer-readable storage medium storing a computer program. The computer program includes program instructions, which, when executed by a processor, enable the processor to perform some or all of the steps described in the above method embodiments. Optionally, the computer storage medium can be volatile or non-volatile. The computer-readable storage medium may primarily include a program storage area and a data storage area. The program storage area may store an operating system, at least one application program required for a given function, etc.; the data storage area may store data created based on the use of blockchain nodes, etc.

[0344] This application provides a computer program product, which may include a computer program. When the computer program is executed by a processor, it can implement some or all of the steps in the above method, which will not be elaborated here.

[0345] In this article, "multiple" refers to two or more. "And / or" describes the relationship between related objects, indicating that three relationships can exist. For example, A and / or B can represent: A alone, A and B simultaneously, or B alone. The character " / " generally indicates that the preceding and following related objects have an "or" relationship.

[0346] Those skilled in the art will understand that all or part of the processes in the above embodiments can be implemented by a computer program instructing related hardware. This computer program can be stored in a computer storage medium, which can be a computer-readable storage medium. When executed, the program can include the processes of the embodiments of the above methods. The storage medium can be a magnetic disk, optical disk, read-only memory (ROM), or random access memory (RAM), etc.

[0347] The above-disclosed embodiments are merely some of the embodiments of this application, and should not be construed as limiting the scope of this application. Those skilled in the art can understand that all or part of the processes for implementing the above embodiments, and equivalent changes made in accordance with the claims of this application, still fall within the scope of this application.

Claims

1. An information display method, characterized in that, The method includes: Display an interactive details page associated with the points of interest; the interactive details page includes an evaluation display area and a comment display area; On the evaluation display area, evaluation bullet comments associated with the evaluation information of the point of interest are displayed, and the comment information of the point of interest is displayed in the comment display area; the evaluation bullet comments include all or part of the information in the evaluation information; In response to the triggering operation of the evaluation bullet screen information, the evaluation inner page of the point of interest is displayed, and the evaluation information is displayed on the evaluation page.

2. The method according to claim 1, characterized in that, The evaluation bullet screen information is selected from the evaluation information based on the evaluation time and / or the number of likes; the evaluation bullet screen information can be scrolled on the evaluation display area; And / or, The target evaluation information is displayed at the top of the evaluation page. The target evaluation information refers to the evaluation information published by the target account through the evaluation operation. And / or, The evaluation page includes a filter control related to the evaluation information. The filter control is used to filter and display evaluation information that meets the conditions indicated by the triggered filter control on the evaluation page when triggered.

3. The method according to claim 1, characterized in that, The method further includes: If the number of evaluations reaches a preset number, rating association information associated with the evaluation information will be displayed in the evaluation display area. The rating association information includes: the average evaluation score corresponding to the evaluation score in the evaluation information, the rating level associated with the evaluation score in the evaluation information, and the percentage of the evaluation score in the rating level. The evaluation association information is used to enter the evaluation inner page displaying the evaluation information when triggered.

4. The method according to claim 1, characterized in that, The interactive details page includes an evaluation viewing control associated with the evaluation display area and a message viewing control associated with the message display area; The method further includes: In response to a triggered operation on the rating viewing control, the rating page for the point of interest is displayed, and the rating information is displayed on the rating page; and / or, In response to a triggered operation on message information in the message display area, the message inner page of the point of interest is displayed, and the message information is displayed on the message inner page; and / or, In response to a trigger operation on the message viewing control, the message inner page of the point of interest is displayed, and the message information is displayed on the message inner page.

5. The method according to claim 1, characterized in that, The interactive details page includes an evaluation control associated with the evaluation display area; the evaluation control is associated with an evaluation editing window; the evaluation editing window is used to perform evaluation operations on the points of interest; The method further includes: If the evaluation bullet screen information contains target evaluation bullet screen information, then in response to the trigger operation of the evaluation control, the evaluation editing window is displayed, and the target evaluation information corresponding to the target evaluation bullet screen information is displayed on the evaluation editing window; the target evaluation information refers to the evaluation information published by performing the evaluation operation through the target account; If the target evaluation comment information is not included in the evaluation comment information, then in response to the trigger operation of the evaluation control, the evaluation editing window is displayed, and prompt text information for making an evaluation is displayed on the evaluation editing window.

6. The method according to claim 5, characterized in that, The method further includes: In response to an evaluation editing operation on the evaluation editing window displaying the target evaluation information, the edited target evaluation information is displayed in the evaluation editing window; In response to the republishing operation of the edited target evaluation information, the target evaluation bullet screen information is updated and displayed in the evaluation display area to be the evaluation bullet screen information corresponding to the edited target evaluation information.

7. The method according to claim 1, characterized in that, The interactive details page includes evaluation controls associated with the evaluation display area; The method further includes: In response to a trigger operation on the rating control, when the target account meets preset conditions, a rating editing window associated with the rating control is displayed; the rating editing window is used to publish the rating information corresponding to the rating operation after performing the rating operation on the point of interest; The preset conditions include at least one of the following: the geographical location of the target account matches the geographical location of the point of interest, or the target account has performed an interactive operation associated with the point of interest.

8. The method according to claim 1, characterized in that, The interactive details page includes an evaluation control associated with the evaluation display area; the evaluation control is associated with an evaluation editing window; The method further includes: When the target account meets the preset conditions, the evaluation editing window is displayed on the interaction details page; the evaluation editing window is used to publish the evaluation information corresponding to the evaluation operation after performing the evaluation operation for the point of interest; The preset condition is that the target account has performed a product transaction operation targeting the point of interest.

9. The method according to claim 4, characterized in that, A message control for posting message information is displayed on the interaction details page and / or the message inner page. The message control is used to trigger the display of the message editing window. The message editing window is used to perform message operations on the points of interest; The method further includes: In response to a trigger operation on the message control, the message editing window is displayed; In response to a message entry operation in the message editing window, the message entry information corresponding to the message entry operation is displayed in the message editing window; In response to the message publishing operation for the entered message information, when the entered message information is used as the target message information published by the target account through the message publishing operation, the target message information is displayed on the message display area and / or the message inner page.

10. The method according to claim 1, characterized in that, The method further includes: In response to a trigger operation on reference evaluation comment information in the evaluation comment information, the message information published by the reference account is updated and displayed in the message display area; the reference account refers to the account that published the evaluation information corresponding to the reference evaluation comment information; the trigger operation includes at least one of the following: a click operation, or an operation of dragging the reference evaluation comment information to the message display area.

11. The method according to claim 1, characterized in that, The message display area belongs to the first display area on the interaction details page; both the evaluation information and the message information are interactive information related to the points of interest. The method further includes: If the interactive information also includes published content information, then in response to a swipe operation on the first display area, a published content display area displaying the published content information is displayed on the first display area; or... If the interactive information does not include the published content information, then in response to a swipe operation on the first display area, a published content display area with preset prompt information is displayed on the first display area; the preset prompt information is used to indicate that the point of interest is not associated with published content information; or... If the interactive information includes group chat information, then in response to a swipe operation on the first display area, a group chat display area showing the group chat information is displayed on the first display area; or... If the interactive information includes interactive card information, then in response to a swipe operation on the first display area, an interactive card display area displaying the interactive card information is displayed on the first display area; wherein, the interactive card information includes at least one of the following card information: activity card information, product card information.

12. The method according to claim 1, characterized in that, The message display area belongs to the first display area on the interactive details page; the first display area is associated with an interactive control selection bar on the interactive details page; Both the evaluation information and the message information are interactive information related to the points of interest. The method further includes: If the interactive control selection bar includes a content publishing control, and the interactive information includes content publishing information associated with the content publishing control, then in response to a trigger operation on the content publishing control, the content publishing display area displaying the content publishing information is updated in the first display area; or, If the interactive control selection bar includes the published content control, and the interactive information does not include the published content information, then in response to a trigger operation on the published content control, the published content display area displaying preset prompt information is updated on the first display area; the preset prompt information is used to indicate that the point of interest is not associated with published content information; or, If the interactive control selection bar includes a group chat control, and the interactive information includes group chat information associated with the group chat control, then in response to a trigger operation on the group chat control, the group chat display area displaying the group chat information is updated on the first display area; or, If the interactive control selection bar includes an interactive card control, and the interactive information includes interactive card information associated with the interactive card control, then in response to a trigger operation on the interactive card control, the interactive card display area displaying the interactive card information is updated on the first display area; wherein, the interactive card information includes at least one of the following card information: activity card information, product card information.

13. The method according to claim 1, characterized in that, The interactive details page associated with the point of interest includes: Display a first map-related page; the first map-related page includes a first map layer that can display the location markers of the points of interest; On the first map-related page, an object transition card for the point of interest is displayed. In response to a trigger operation on the object transition card, the interactive details page is displayed. The trigger operation includes at least one of the following: a click operation, a drag operation; the object transition card is not on the same layer as the first map layer; and / or, On the first map-related page, a list of location cards that are not on the same layer as the first map layer is displayed. In response to a trigger operation on a location card of a point of interest in the location card list, the interaction details page is displayed.

14. The method according to claim 13, characterized in that, The method further includes: In response to a swipe operation on the object transition card, object transition cards for other points of interest are displayed on the first map class associated page.

15. The method according to claim 1, characterized in that, The method further includes: In response to a map page switching operation on the interactive details page, a first map-related page is displayed; the first map-related page includes a first map layer associated with the point of interest, the first map layer can display location markers associated with the point of interest, and the first map-related page displays at least one of the following: an object transition card corresponding to the point of interest, an associated location card, and an associated published content card.

16. An information display device, characterized in that, The device includes: The details page processing module is used to display interactive details pages associated with the points of interest; the interactive details page includes an evaluation display area and a comment display area; The information display module is used to display evaluation bullet screen information associated with the evaluation information of the point of interest in the evaluation display area, and to display the message information of the point of interest in the message display area; the evaluation bullet screen information refers to all or part of the information in the evaluation information; The information display module is also used to respond to the triggering operation of the evaluation bullet screen information, display the evaluation inner page of the point of interest, and display the evaluation information on the evaluation page.

17. An electronic device, characterized in that, The system includes a processor and a memory, wherein the memory is used to store a computer program, the computer program including program instructions, and the processor is configured to invoke the program instructions to perform the method as described in any one of claims 1-15.

18. A computer-readable storage medium, characterized in that, The computer-readable storage medium stores a computer program, the computer program including program instructions that, when executed by a processor, cause the processor to perform the method as described in any one of claims 1-15.

19. A computer program product, characterized in that, The method includes a computer program comprising program instructions that, when executed by a processor, implement the method according to any one of claims 1-15.

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