Promotion information processing method and device, electronic equipment, storage medium and program product

Abstract

The invention provides a promotion information processing method, which comprises the following steps: in response to determining that a user starts a media application, obtaining a promotion information material and a promotion information display strategy; wherein the promotion information display strategy comprises an initial style of the promotion information, a target gesture operation and a target style of the promotion information; processing the promotion information material based on the initial style of the promotion information to obtain initial display content; displaying the initial display content; in response to the detection that the user executes the target gesture operation, processing the promotion information material based on the target style of the promotion information to obtain target display content; and displaying the target display content. The invention further provides a promotion information processing device, electronic equipment, a computer readable storage medium and a computer program product.

Description

Technical Field

[0001] This disclosure relates to the field of Internet technology, and in particular to a method for promoting information processing, an apparatus for promoting information processing, an electronic device, a computer-readable storage medium, and a computer program product. Background Technology

[0002] Common promotional messages are usually displayed in the form of text, images, or videos, which only serve a display purpose and lack user participation and interactivity, resulting in a low conversion rate for promotional messages. Summary of the Invention

[0003] In view of the above, embodiments of this disclosure provide a promotional information processing method, a promotional information processing apparatus, an electronic device, a computer-readable storage medium, and a computer program product, which can solve or partially solve the above problems.

[0004] The promotional information processing method described in this embodiment may include: in response to determining that a user has launched a media application, acquiring promotional information materials and a promotional information display strategy; wherein, the promotional information display strategy includes: an initial style of the promotional information, a target gesture operation, and a target style of the promotional information; processing the promotional information materials based on the initial style of the promotional information to obtain initial display content; displaying the initial display content; in response to detecting that a user has performed a target gesture operation, processing the promotional information materials based on the target style of the promotional information to obtain target display content; and displaying the target display content.

[0005] In embodiments of this disclosure, the initial style of the promotional information includes: initial supplementary materials; the process of processing the promotional information materials based on the initial style of the promotional information to obtain initial display content includes: adding the initial supplementary materials to the promotional information materials to obtain first content to be promoted; and rendering the first content to be promoted to obtain the initial display content.

[0006] In embodiments of this disclosure, the initial style of the promotional information further includes: an initial processing method; the step of processing the promotional information material based on the initial style of the promotional information to obtain initial display content further includes: processing the promotional information material based on the initial processing method before adding the initial additional material to the promotional information material.

[0007] In embodiments of this disclosure, the initial processing methods include: blurring, darkening, or segmentation.

[0008] In embodiments of this disclosure, the target style of the promotional information includes: target additional material; the process of processing the promotional information material based on the target style of the promotional information to obtain target display content includes: adding the target additional material to the promotional information material to obtain second content to be promoted; and rendering the second content to be promoted to obtain the target display content.

[0009] In embodiments of this disclosure, the promotional information display strategy further includes: an intermediate style of the promotional information; the method further includes: in response to detecting that the user has performed a non-target gesture operation, processing the promotional information material based on the intermediate style of the promotional information to obtain intermediate display content; and displaying the intermediate display content.

[0010] In embodiments of this disclosure, the intermediate style of the promotional information includes: intermediate supplementary materials; the process of processing the promotional information materials based on the intermediate style of the promotional information to obtain intermediate display content includes: adding the intermediate supplementary materials to the promotional information materials to obtain third content to be promoted; and rendering the third content to be promoted to obtain the intermediate display content.

[0011] In embodiments of this disclosure, the promotional information display strategy further includes: a promotional information display time threshold; the method further includes: starting a timer after displaying the initial display content to determine the display duration of the promotional information; after displaying the target display content, jumping to the landing page corresponding to the target gesture operation; after displaying the intermediate display content, jumping to the landing page corresponding to the non-target gesture operation; and ending in response to determining that no gesture operation by the user has been detected and the display duration of the promotional information has reached the promotional information display time threshold.

[0012] In embodiments of this disclosure, the promotional information display strategy further includes: a promotional information display time threshold; the method further includes: starting a timer after displaying the initial display content to determine the display duration of the promotional information; after displaying the target display content, jumping to the landing page corresponding to the target gesture operation; and ending the process in response to determining that no user has been detected to have performed the target gesture operation and that the display duration of the promotional information has reached the promotional information display time threshold.

[0013] In embodiments of this disclosure, the promotional information display strategy further includes: a promotional information display time threshold; the method further includes: starting a timer after displaying the initial display content to determine the display duration of the promotional information; and ending the process in response to determining that the display duration of the promotional information has reached the promotional information display time threshold.

[0014] Corresponding to the above-described promotional information processing method, some embodiments of this disclosure also disclose a promotional information processing apparatus, including:

[0015] The promotional information acquisition module, in response to determining that a user has launched a media application, acquires promotional information materials and promotional information display strategies; wherein, the promotional information display strategies include: the initial style of the promotional information, the target gesture operation, and the target style of the promotional information;

[0016] The initial processing module is used to process the promotional information material based on the initial style of the promotional information to obtain the initial display content;

[0017] The initial content display module is used to display the initial display content;

[0018] The target processing module is configured to, in response to detecting that the user has performed the target gesture operation, process the promotional information material based on the target style of the promotional information to obtain the target display content; and

[0019] The target content display module displays the target content.

[0020] Furthermore, embodiments of this disclosure also provide an electronic device, including: a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor executes the computer program to implement the above-described promotional information processing method.

[0021] Embodiments of this disclosure also provide a non-transitory computer-readable storage medium storing computer instructions for causing a computer to execute the above-described promotional information processing method.

[0022] Embodiments of this disclosure also provide a computer program product, including computer program instructions that, when executed on a computer, cause the computer to perform the above-described promotional information processing method.

[0023] It can be seen that the promotion information processing method and related equipment described in this embodiment can present promotion information with interactive tasks on the splash screen promotion information position. In this way, users can directly perform interactive operations on the displayed splash screen promotion information, thereby greatly increasing the fun of the splash screen promotion information, improving the user experience, and thus increasing the click-through rate and conversion rate of the promotion information.

[0024] Furthermore, the embodiments of this disclosure can also set multiple styles of splash screen promotional information for the same promotional information material, so that different styles or gameplay of promotional information can be presented to users based on the same promotional information material, thereby further enhancing the fun and flexibility of scene interaction, and thus improving the overall click-through rate and conversion rate of splash screen promotional information. Attached Figure Description

[0025] To more clearly illustrate the technical solutions in this disclosure or related technologies, the accompanying drawings used in the description of the embodiments or related technologies will be briefly introduced below. Obviously, the accompanying drawings described below are only embodiments of this disclosure. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0026] Figure 1 A schematic diagram of an exemplary system provided by some embodiments of the present disclosure is shown.

[0027] Figure 2 The implementation flow of the promotional information processing method described in some embodiments of this disclosure is shown.

[0028] Figure 3A and Figure 3B These are schematic diagrams of user interfaces for the initial display content described in some embodiments of this disclosure.

[0029] Figure 4A and Figure 4B These are schematic diagrams of user interfaces for displaying target content as described in some embodiments of this disclosure.

[0030] Figure 5A , 5B And 5C shows an example of the style of the splash screen promotional information described in some embodiments of this disclosure.

[0031] Figure 6 The internal structure of the promotional information processing apparatus described in some embodiments of this disclosure is shown.

[0032] Figure 7 A schematic diagram of a more specific electronic device hardware structure described in some embodiments of this disclosure is shown. Detailed Implementation

[0033] To make the objectives, technical solutions, and advantages of this disclosure clearer, the following detailed description is provided in conjunction with specific embodiments and the accompanying drawings.

[0034] It should be noted that, unless otherwise defined, the technical or scientific terms used in the embodiments of this disclosure should have the ordinary meaning understood by one of ordinary skill in the art to which this disclosure pertains. The terms "first," "second," and similar terms used in the embodiments of this disclosure do not indicate any order, quantity, or importance, but are merely used to distinguish different components. Terms such as "comprising" or "including" mean that the element or object preceding the word encompasses the elements or objects listed following the word and their equivalents, without excluding other elements or objects. Terms such as "connected" or "linked" are not limited to physical or mechanical connections, but can include electrical connections, whether direct or indirect. Terms such as "upper," "lower," "left," and "right" are used only to indicate relative positional relationships; when the absolute position of the described object changes, the relative positional relationship may also change accordingly.

[0035] It is understood that before using the technical solutions of the various embodiments in this disclosure, users will be informed of the type, scope of use, and usage scenarios of the personal information involved in an appropriate manner, and user authorization will be obtained.

[0036] For example, upon receiving a user's active request, a prompt message is sent to the user to explicitly inform them that the requested operation will require the acquisition and use of the user's personal information. This allows the user to independently choose, based on the prompt message, whether to provide personal information to the software or hardware such as electronic devices, applications, servers, or storage media performing the operations of this disclosed technical solution.

[0037] As an optional but not limited implementation, in response to a user's active request, sending a prompt message to the user can be done via a pop-up window, where the prompt message can be presented in text format. Furthermore, the pop-up window can also include a selection control allowing the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0038] It is understood that the above notification and user authorization process are merely illustrative and do not constitute a limitation on the implementation of this disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of this disclosure.

[0039] The term "in response to" as used herein refers to a state in which a corresponding event occurs or a condition is satisfied. It will be understood that the timing of subsequent actions performed in response to such event or condition is not necessarily strongly correlated with the time when the event occurs or the condition is met. For example, in some cases, subsequent actions may be performed immediately upon the occurrence of the event or the fulfillment of the condition; while in others, they may be performed some time after the occurrence of the event or the fulfillment of the condition.

[0040] As mentioned earlier, common promotional information is usually displayed in the form of text, images, or videos, which only serves a display purpose and lacks user participation and interactivity, resulting in a low conversion rate for promotional information, especially for splash screen promotional information.

[0041] In view of this, embodiments of the present disclosure provide a method, apparatus, electronic device, storage medium, and program product for promoting information processing, which can effectively balance the benefits and efficiency of information promotion.

[0042] For clarity, before describing the specific technical solutions of the embodiments of this disclosure, the technical terms involved in the embodiments of this disclosure will be explained first.

[0043] Promotional information (also known as advertising, or simply Ad) refers to publicity activities that convey information to the public through specific media; its essence is "to inform the public widely."

[0044] Promotional placements (also known as ad placements) refer to the various locations where promotional information is displayed within an application. For example, promotional placements typically include: splash screen promotions, banner promotions, and rewarded video promotions. A splash screen promotion is the location where promotional information is displayed when the application launches. A banner promotion is a rectangular area of ​​promotional information displayed in a fixed position within the application, usually presented as an image, GIF, or simple video. Rewarded video promotions are specific entry points within the application where users actively trigger the process by watching the entire promotional video to earn in-app rewards; their core characteristics are "voluntary user participation + immediate reward feedback."

[0045] Splash ads, also known as splash screen promotions, are a form of internet advertising that uses the launch page of a mobile application as its platform. They achieve 100% user reach through full-screen or half-screen modes and include core features such as forced display, fixed duration, and high exposure.

[0046] An Ad Network (ADN) is an intermediary platform that connects advertisers (or demanders) with media / publishers (or suppliers). It aggregates scattered media ad space resources, packages them, and sells them to advertisers, profiting from the price difference. ADN business models can include: pooling ad space resources from numerous small and medium-sized media outlets (such as websites and apps); categorizing and tagging resources (e.g., by audience attributes or scenarios) and selling them to advertisers through contracts or auctions; and purchasing media traffic at prices lower than advertisers' bids, earning a profit in the process. Typically, a user client can request advertising information from one or more ADNs.

[0047] Promotional information aggregation platforms or advertising aggregation platforms refer to third-party technology platforms that provide application developers (media owners) with one-stop promotional information management and monetization services. Currently, promotional information aggregation platforms can be integrated using a single Software Development Kit (SDK) to aggregate resources from multiple promotional information platforms, achieving unified traffic management and bidding optimization, thus solving the efficiency problem of application developers having to repeatedly integrate multiple SDKs. Furthermore, promotional information aggregation platforms can dynamically allocate promotional information requests to the optimal channels, improving the fill rate of promotional information and revenue per thousand impressions, maximizing the revenue for application developers.

[0048] Effective Cost Per Mille (eCPM) refers to the actual revenue an app developer (or media owner) earns for every thousand ad impressions. Typically, eCPM = (Total Ad Revenue / Ad Impressions) × 1000.

[0049] Media applications (APPs) can refer to mobile applications specifically used for information dissemination and content services. They can be mainly divided into various types such as social media applications, streaming media applications, news and information applications, utility applications, and vertical industry applications.

[0050] Figure 1 A schematic diagram of an exemplary system 100 provided in an embodiment of this disclosure is shown.

[0051] like Figure 1 As shown, system 100 may include terminal device 102 and server 104. A medium (e.g., a network) may be provided between terminal device 102 and server 104 to enable a communication link. The network may include various connection types, such as wired, wireless communication links, or fiber optic cables, etc.

[0052] For example, a media application can be installed on the terminal device 102, and one or more promotional information slots, such as splash screen promotional information slots, can be set in the application. The terminal device 102 can be hardware or software. When the terminal device 102 is hardware, it can be various electronic devices with a display screen, including but not limited to smartphones, tablets, laptops, and desktop computers (PCs). When the terminal device 102 is software, it can be installed in the aforementioned electronic devices. It can be implemented as multiple software programs or software modules (e.g., to provide distributed services) or as a single software program or software module. No specific limitations are made here. It should be noted that the embodiments of this disclosure do not limit the specific type of the media application described above.

[0053] Server 104 can be a server for a promotional information aggregation platform or other promotional information platform, serving as a backend server to support media applications on the terminal device 102. Server 104 can be either hardware or software. When server 104 is hardware, it can be implemented as a distributed server cluster consisting of multiple servers, or as a single server. When server 104 is software, it can be implemented as multiple software programs or software modules (e.g., used to provide distributed services), or as a single software program or software module. No specific limitations are made here.

[0054] It should be understood that Figure 1 The number of terminal devices, users, and servers shown is merely illustrative. Depending on implementation needs, there can be any number of terminal devices, users, and servers.

[0055] As an example scenario, user 112 can use the application client on terminal device 102. When user 112 launches a media application, the conditions for displaying promotional information in the splash screen of that media application can be triggered. At this time, the application client on terminal device 102 will request promotional materials corresponding to the aforementioned promotional information slot from server 104, and after obtaining the promotional materials, it will render and display them, thereby realizing the promotion of splash screen promotional information.

[0056] Based on the above system 100, in order to solve the problem of the single form and weak interactivity of the splash screen promotion information, this disclosure provides a promotion information processing method. Figure 2 The implementation flow of the promotional information processing method described in some embodiments of this disclosure is illustrated. In some embodiments, the above-described promotional information processing method can be implemented by a user's client, specifically by an SDK on the client. Figure 2 As shown, the above-mentioned promotional information processing method may include:

[0057] In step 210, in response to determining that the user has launched the media application, promotional materials and promotional display strategies are obtained.

[0058] In the embodiments of this disclosure, the above-mentioned promotional information display strategy may include: the initial style of the promotional information, the target gesture operation, the target style of the promotional information, and other information.

[0059] In step 220, the promotional materials are processed based on the initial style of the promotional information to obtain the initial display content.

[0060] In step 230, the initial display content is shown.

[0061] In step 240, in response to detecting that the user has performed a target gesture operation, the promotional information material is processed based on the target style of the promotional information to obtain the target display content.

[0062] In step 250, the target content is displayed.

[0063] As can be seen, the above-mentioned promotional information processing method can present promotional information with interactive tasks in the splash screen promotional information position. In this way, users can directly perform interactive operations on the displayed splash screen promotional information, which greatly increases the fun of the splash screen promotional information, improves the user experience, and thus increases the click-through rate and conversion rate of the promotional information.

[0064] Furthermore, the embodiments of this disclosure can also set multiple styles of splash screen promotional information for the same promotional information material, so that different styles or gameplay of promotional information can be presented to users based on the same promotional information material, thereby further enhancing the fun and flexibility of scene interaction, and thus improving the overall click-through rate and conversion rate of splash screen promotional information.

[0065] The specific methods for each of the above steps will be explained in detail below with reference to the accompanying drawings and specific examples.

[0066] Regarding step 210 above, it is understood that when a user launches a media application on their client, the conditions for displaying promotional information for the splash screen promotional information slot are usually triggered. In this case, the client can request splash screen promotional information from the configured promotional information platform according to the configuration information. It is understood that the configuration information can usually be determined through the SDK initialization process. Specifically, as mentioned above, in the embodiments of this disclosure, the promotional information platform will return promotional materials and promotional information display strategies to the client. Typically, the promotional information platform can determine the promotional materials and promotional information display strategies returned to the corresponding client based on the user's preferences. That is, for different users, the promotional materials returned to their corresponding clients can be the same or different; in addition, the promotional information display strategies returned to their corresponding clients can be the same or different. This achieves flexible and diverse splash screen promotional information display. For example, different promotional materials and the same promotional information display strategies can be returned to different users respectively; or, the same promotional materials and different promotional information display strategies can be returned to them respectively. In this way, splash screen promotional information with different content or styles is presented to different users. This can greatly increase the appeal of the splash screen promotional information and improve the user experience. Specifically, the promotional information materials mentioned above can typically be images or videos. Furthermore, as mentioned earlier, in some embodiments of this disclosure, the promotional information display strategy may include: the initial style of the promotional information, the target gesture operation, the target style of the promotional information, and other information.

[0067] Specifically, in some embodiments of this disclosure, the initial style of the aforementioned promotional information may include: initial supplementary materials. The target style of the aforementioned promotional information may include: target supplementary materials. The aforementioned target gesture operation may include one or more of various screen gesture operations such as swiping up, swiping down, swiping left, swiping right, tapping the screen, shaking the screen, tilting the screen, etc. It should be noted that, due to limitations in software or hardware conditions, the range of selectable target gesture operations can be flexibly determined according to the actual situation, and the specific operation represented by the target gesture operation in the embodiments of this disclosure is not specifically limited. It can be understood that the aforementioned initial supplementary materials, target gesture operations, and target supplementary materials can be materials used for secondary creation of promotional information materials.

[0068] In other embodiments of this disclosure, the aforementioned promotional information display strategy may further include one or a combination of information such as: an intermediate style of the promotional information, a time threshold for displaying the promotional information, and a link to the corresponding landing page. Specific details regarding these information will be provided in later examples and will be omitted here.

[0069] Regarding step 220 above, in some embodiments of this disclosure, the initial additional materials in the initial style of the promotional information can be added to the promotional information materials to obtain the first content to be promoted; then, the first content to be promoted can be rendered to obtain the initial display content.

[0070] In some specific examples, the aforementioned initial supplementary materials may include one or a combination of images, animations, or text associated with the splash screen promotional information display state before the target gesture operation is performed, primarily used to guide the user to perform the target gesture operation. For example, if the target gesture operation is a swipe-up operation, the content guiding the user to perform the target gesture operation may include: a prompt message guiding the user to perform the swipe-up operation, such as "Swipe up to collect the puzzle pieces," or an animation guiding the user to perform the swipe-up operation, such as an animation including a hand icon that swipes upwards. Of course, the content guiding the user to perform the target gesture operation may include both the prompt message guiding the user to perform the swipe-up operation and the animation guiding the user to perform the swipe-up operation. In addition, the content guiding the user to perform the target gesture operation may also include images of target objects associated with the target gesture operation, such as a Go board and pieces that the user needs to place, images of target objects that the user needs to find different targets among multiple targets, or predefined text or image content, etc. The specific applications and implementations of these images will be explained in detail in the specific examples below, and will be omitted here. Typically, the aforementioned initial supplementary materials will also have corresponding formatting information, allowing them to be added to the appropriate position within the promotional materials according to their formatting information. Furthermore, during rendering, the promotional materials and initial supplementary materials can be rendered in layers, with the initial supplementary materials overlaid on top of the promotional materials. In other words, the rendered result of the promotional materials is used as the background, while the rendered result of the initial supplementary materials is used as the foreground.

[0071] In some other embodiments of this disclosure, the initial style may further include an initial processing method. The initial processing method represents a specific way of preprocessing the promotional information material, which typically includes one of several processing methods such as blurring, darkening, or segmentation. In this case, before adding the initial supplementary material to the promotional information material, step 220 may further include: first processing the promotional information material based on the initial processing method. Next, the initial supplementary material from the initial style of the promotional information is added to the promotional information material to obtain the first content to be promoted, and the first content to be promoted is rendered to obtain the initial display content.

[0072] Next, in step 230, the user's client will display the initial display content described above. It can be understood that this initial display content includes both content associated with the splash screen promotional information (e.g., display content corresponding to promotional materials that have been pre-processed or not), and content associated with guiding the user to perform a target gesture operation.

[0073] Figure 3A A schematic diagram of a user interface for initial display content according to an embodiment of this disclosure is shown. For example... Figure 3A As shown, the image in rectangle 301 is the image displayed after rendering the promotional information material; the image in dashed box 302 is the image displayed after rendering the initial supplementary material, including: pre-set idioms that are not vertically aligned (in...). Figure 3A The text uses four rectangles to represent the four-character idioms displayed, along with a prompt message to guide users to swipe up on the screen, and an upward arrow to guide users to perform the target action of swiping up on the screen.

[0074] Figure 3B A user interface diagram illustrating the initial display content described in another embodiment of this disclosure is shown. (See diagram below.) Figure 3B As shown, the image in rectangle 303 is the image displayed after the promotional information material is first divided into blocks and then rendered (the image corresponding to the promotional information is divided into 9 puzzle pieces, and the middle puzzle piece is removed); the image in dashed box 304 is the image displayed after the initial additional material is rendered, including: the prompt message "Swipe up to collect the puzzle pieces" guiding the user to swipe up the screen and an animation of a hand icon that swipes up, to guide the user to perform the target operation of swiping up the screen.

[0075] Regarding step 240 above, after the initial display content is shown on the user's client, since this initial display content includes content guiding the user to perform a target gesture operation, the user will typically perform the corresponding target gesture operation to complete the interaction. In this case, after the user performs the aforementioned target gesture operation on the client's screen, the user's client can usually detect that the user has performed the target gesture operation. Subsequently, the user's client will further process the promotional information materials based on the target style of the promotional information to obtain the target display content.

[0076] Specifically, as mentioned above, the target style of the aforementioned promotional information may include target supplementary materials. These target supplementary materials may include one or a combination of images, animations, or text associated with the display state of the splash screen promotional information after the target gesture operation is executed, primarily used to display content related to the result of the target gesture operation. For example, the content associated with the result of the target gesture operation may be a Go board after the user places a piece, an image highlighting different targets found by the user, etc. Furthermore, the content associated with the result of the target gesture operation may also include a prompt message indicating successful user operation. In particular, the content associated with the result of the target gesture operation may further include pre-set special effects, such as flowers, ribbons, or fireworks. Thus, in step 240, the user's client can first add the target supplementary materials to the promotional information materials to obtain the second content to be promoted; then, the second content to be promoted is rendered to obtain the target display content. Typically, the target supplementary materials will also correspond to format information, allowing them to be added to the appropriate position within the promotional information materials according to their corresponding format information. Furthermore, during rendering, promotional materials and target supplementary materials can be rendered in layers, with the target supplementary materials overlaid on top of the promotional materials. In other words, the rendering result of the promotional materials is used as the background, while the rendering result of the target supplementary materials is used as the foreground.

[0077] Furthermore, in step 250 above, the user's client will display the target content. It can be understood that the target content includes both content related to the splash screen promotion information and content related to the result of the target gesture operation.

[0078] Figure 4A The embodiments described herein illustrate the relationship between... Figure 3A A corresponding user interface diagram of the target content to be displayed. For example... Figure 4A As shown, the image in dashed box 401 is the image displayed after rendering the promotional information material; the image in dashed box 402 is the image displayed after rendering the target supplementary material, including: pre-set idioms with vertical alignment (in... Figure 4A The text displays idioms (represented by four rectangles) and a "Successful operation" message.

[0079] Figure 4B This illustrates another embodiment of the present disclosure. Figure 4A A corresponding user interface diagram of the target content to be displayed. For example... Figure 4B As shown, the image within the dashed box 403 is the image displayed after rendering the promotional information. Figure 3BThe promotional information puzzle in the image is complete; the image in dashed box 402 is the image displayed after rendering the target additional material, including the message "Operation successful".

[0080] This demonstrates that the above-mentioned promotional information processing methods can present interactive promotional information in the splash screen of media applications, increasing the fun of the splash screen promotional information through mini-games, improving user experience, and thus increasing the conversion rate of promotional information.

[0081] As mentioned earlier, the target gesture operation is the gesture operation set in the promotional information display strategy. It can typically be one or more of various gesture operations such as swiping up, swiping down, swiping left, swiping right, tapping the screen, shaking the screen, and tilting the screen. However, it is understandable that during the display of the splash screen promotional information, users can perform other gesture operations besides the target gesture operation. For example, if the target gesture operation is swiping up, the user can still tap the screen during the display of the splash screen promotional information. For ease of description, when a target gesture operation has been specified, other gesture operations besides the target gesture operation can be referred to as non-target gesture operations. It can be seen that the above-mentioned target gesture operation and non-target gesture operation are relative concepts. Under different target gesture operation configurations, non-target gesture operations will also include different gesture operations.

[0082] In this case, the aforementioned promotional information display strategy may further include: an intermediate style for the promotional information. The intermediate style of the promotional information is typically different from the target style of the promotional information, but it may be the same as or similar to the initial style of the promotional information. Specifically, the intermediate style may include: intermediate supplementary materials. The intermediate supplementary materials may include one or a combination of images, animations, or text associated with the intermediate state of the target gesture operation. For example, a prompt message informing the user of an operation error may be further included on top of the initial supplementary materials. Moreover, in this case, the aforementioned promotional information processing method may further include the following steps (in... Figure 2 (The dashed box is shown in the middle).

[0083] Step 245: In response to detecting that the user has performed a non-target gesture operation, the promotional information material is processed based on the intermediate style of the promotional information to obtain the intermediate display content.

[0084] Step 255: Display the intermediate content.

[0085] In the embodiments of this disclosure, the process of processing promotional information materials based on the intermediate style of promotional information is similar to the process of processing promotional information materials based on the initial style of promotional information. That is, intermediate supplementary materials in the intermediate style of promotional information can be added to the promotional information materials first to obtain the third content to be promoted; then, the third content to be promoted is rendered to obtain the intermediate display content. The specific material addition and rendering process can be referred to the foregoing embodiments, and will not be repeated here.

[0086] Furthermore, it should be noted that splash screen promotional information is typically subject to a fixed display duration. That is, under normal circumstances, the maximum display time for splash screen promotional information is usually fixed; for example, the maximum display time can typically be set to 5 seconds. In the embodiments of this disclosure, for ease of description, the aforementioned maximum display time for splash screen promotional information is referred to as the promotional information display time threshold, which can be set to, for example, 5 seconds. It is understood that, under these circumstances, the number of gesture operations performed by the user during the display of the splash screen promotional information is usually limited.

[0087] For the reasons mentioned above, in some embodiments of this disclosure, the number of times a user performs a gesture operation can be set to only one (regardless of whether the target gesture operation is performed). Under this setting, the following three situations may occur during the display of splash screen promotional information: 1) the user performs the target gesture operation; 2) the user performs a non-target gesture operation; 3) the user does not perform any gesture operation within the promotional information display time threshold. Based on the above different situations, the above promotional information processing method can adopt different processing methods.

[0088] In response to the above situation 1), after performing the above step 250, the above promotional information processing method may further include: jumping to the landing page corresponding to the target gesture operation.

[0089] In response to situation 2), after performing step 255, the above promotional information processing method may further include: redirecting to the landing page corresponding to the non-target gesture operation.

[0090] Regarding situation 3), the above-mentioned promotional information processing method may further include: starting a timer after displaying the initial content to determine the display duration of the promotional information; and ending the process in response to determining that no user gesture operation has been detected and the display duration of the promotional information has reached the promotional information display time threshold.

[0091] It should be noted that the landing page corresponding to the target gesture operation and the landing page corresponding to the non-target gesture operation can be the same landing page or different landing pages. That is, in the embodiments of this disclosure, the same or different landing pages can be set for different user gesture operations, thereby further realizing flexible configuration of promotional information landing pages. Typically, the link information of the landing page corresponding to the target gesture operation and the landing page corresponding to the non-target gesture operation can also be included in the promotional information display strategy.

[0092] In some other embodiments of this disclosure, the user can be set to perform the target gesture operation only once, but can perform multiple non-target gesture operations (i.e., giving the user multiple opportunities to try and fail). Under this setting, the following three situations can exist during the display of splash screen promotional information: 1) the user performs the target gesture operation; 2) the user performs one or more non-target gesture operations; 3) the user does not perform the target gesture operation within the promotional information display time threshold. Based on the above different situations, the above promotional information processing method can adopt different processing methods.

[0093] In response to the above situation 1), after performing the above step 250, the above promotional information processing method may further include: jumping to the landing page corresponding to the target gesture operation.

[0094] Regarding situation 2) above, steps 245 and 255 can be repeated based on the number of times the user performs a non-target gesture operation. That is, the intermediate display content is repeatedly shown.

[0095] Regarding situation 3), the above-mentioned promotional information processing method may further include: starting a timer after displaying the initial content to determine the display duration of the promotional information; and ending the process in response to determining that no user has been detected performing a target gesture operation and that the display duration of the promotional information has reached the promotional information display time threshold.

[0096] In some embodiments of this disclosure, the number of times a user performs a gesture operation (whether a targeted gesture operation or a non-targeted gesture operation) can be set to multiple times, until the display duration of the splash screen promotional information reaches a promotional information display time threshold. Under the above-mentioned conditions, the following three situations may occur during the display of the splash screen promotional information: 1) the user performs one or more gesture operations; 2) the user does not perform any gesture operation within the promotional information display time threshold. Based on the above different situations, the above-mentioned promotional information processing method can adopt different processing methods.

[0097] Regarding situation 1) above, steps 240 and 250 or steps 245 and 255 can be executed based on whether the user's gesture is a target gesture or a non-target gesture. Furthermore, the above promotional information processing method may further include: starting a timer after displaying the initial content to determine the display duration of the promotional information; and, in response to determining that the user has performed any gesture and the display duration of the promotional information has reached a promotional information display time threshold, redirecting to the landing page corresponding to the target gesture.

[0098] Regarding situation 2), the above-mentioned promotional information processing method may further include: starting a timer after displaying the initial content to determine the display duration of the promotional information; and ending the process in response to determining that no user gesture operation has been detected and the display duration of the promotional information has reached the promotional information display time threshold.

[0099] As an alternative to the above solution, in some embodiments of this disclosure, the target gesture operation is not limited to a single operation. Multiple target gesture operations executed sequentially and corresponding target supplementary materials can be set in the promotional information display strategy. This allows for setting more complex tasks for users, further enhancing the fun of user interaction. To distinguish between the multiple target gesture operations, they can be referred to as the first target gesture operation, the second target gesture operation, and so on. Furthermore, among the multiple target supplementary materials, the target style corresponding to the first target gesture operation can be referred to as the first target style, and the target style corresponding to the second target gesture operation can be referred to as the second target style, and so on. In these embodiments, after the user client displays the initial content, it will detect whether the user has performed a first target gesture operation. If the user has performed a first target gesture operation, the promotional material will be processed based on the first target style to obtain and display the first target content. Next, it will detect whether the user has performed a second target gesture operation. If the user has performed a second target gesture operation, the promotional material will be processed based on the second target style to obtain and display the second target content; ... until the last target gesture operation is completed or the display duration of the promotional information reaches the promotional information display time threshold. Similarly, at any stage of the above process, if the user is detected to have performed a non-target gesture operation (a non-target gesture operation relative to a certain target gesture operation), steps 245 and 255 can continue to be executed.

[0100] It can be seen that by flexibly configuring the above-mentioned multiple solutions, different splash screen promotional information display effects can be achieved when users perform different gesture operations. Furthermore, the number of times, accuracy, or time of user gesture operations can be controlled to meet the actual needs of different situations.

[0101] The aforementioned promotional information processing method not only increases user click-through rates and resonates with users by placing promotional information in a game-like interactive format on the outer layer of the page, but also increases the diversity of landing page redirects through game-like methods. Thus, it promotes user interaction by enhancing the fun of the interactive scenario and improving operational efficiency, thereby increasing the overall click-through rate and conversion rate of the splash screen promotional information. Furthermore, the embodiments of this disclosure also provide multiple styles of splash screen promotional information (including: initial style, intermediate style, and target style), allowing for different styles and gameplay of promotional information to be presented to users based on the same promotional information materials, further enhancing the fun and flexibility of the interactive scenario, and further improving the overall click-through rate and conversion rate of the splash screen promotional information.

[0102] Specifically, in the embodiments of this disclosure, the styles of the aforementioned promotional information may include: text icon styles, game styles, desktop display styles, etc. The specific implementation process of the promotional information processing method described in the embodiments of this disclosure will be explained in detail below with examples for each style.

[0103] For the aforementioned text icon styles, common options include idiom alignment, number alignment, emoji selection, and tear-off calendar elements. Taking idiom alignment or number alignment as an example, during the execution of the promotional information processing method described in this embodiment, when a user launches a media application, the user's client can request promotional information materials and promotional information display strategies from the configured promotional information platform. These promotional information display strategies may include, for example... Figure 3A The initial additional material shown in 302, the target gesture operation of swiping up the screen, and such as Figure 4A The target supplementary material shown in section 402. Thus, after receiving the aforementioned promotional materials and promotional display strategy, the user's client can first, based on, as... Figure 3A The initial supplementary material shown in section 302 is used to process the promotional material to obtain, as shown in section 302. Figure 3A The initial display content is shown below. Afterwards, when the user performs the target swipe-up gesture, the user's client can first, based on, as shown below... Figure 4A The target supplementary material shown in section 402 processes the promotional material to obtain, as follows: Figure 4A The target content is shown. Next, based on the user's swipe-up gesture, the page can redirect to the landing page for the promotional information corresponding to the target gesture. Figure 3A and Figure 4A A, B, C, and D shown can represent idioms or numbers selected from a pre-defined word library. In some embodiments, the word library can be pre-defined by the promotional information provider. The emoji selection style is similar to the idiom or number alignment style, that is, one or more emoji icons are first displayed in the initial content, guiding the user to select the target emoji icon by swiping up or clicking. Based on the user's selection, the target content is generated and displayed. Finally, depending on the user's operation, the user is redirected to the promotional information landing page corresponding to the target gesture operation or the process ends. The specific implementation process can refer to the above process and will not be repeated here.

[0104] In addition, taking the tear-off calendar style as an example, Figure 5A An example of a splash screen promotional information style, including a tear-off calendar pattern, as described in this embodiment of the disclosure is shown. During the execution of the promotional information processing method described in this embodiment of the disclosure, when a user launches a media application, the user's client can request promotional information materials and promotional information display strategies from a configured promotional information platform. The aforementioned promotional information display strategies may include, for example... Figure 5A The initial additional material shown in section 501 (a calendar displaying the date of the day before the current time and a prompt message for swiping up the screen), the target gesture operation for swiping up the screen, and such as Figure 5A The target supplementary material shown in section 502 (displaying a calendar of the current date and a success message). Thus, after receiving the aforementioned promotional materials and promotional display strategy, the user's client can first, based on... Figure 5A The initial supplementary materials shown in section 501 are used to process the promotional materials to obtain, as follows: Figure 5A The initial display shown in the left image. Afterwards, when the user performs the target swipe-up gesture, the user's client can first, based on, as shown in the image... Figure 5A The target supplementary material shown in section 502 processes the promotional material to obtain, as follows: Figure 5A The target content is shown in the image on the right. Special note: Figure 5A The shaded rectangle represents the content of the splash screen promotion. Next, based on the user's swipe-up gesture, the page can redirect to the landing page for the promotion corresponding to the target gesture.

[0105] The aforementioned game-like styles typically include puzzles, Gomoku (five-in-a-row), and spot-the-difference games, etc. Taking a puzzle style as an example, during the execution of the promotional information processing method described in this embodiment, when a user launches a media application, the user's client can request promotional information materials and promotional information display strategies from the configured promotional information platform. The aforementioned promotional information display strategies may include, for example... Figure 3BThe initial additional material shown in 304, the target gesture operation of swiping up the screen, and such as Figure 4B The target additional material is shown in 404. Thus, after receiving the aforementioned promotional materials and promotional display strategy, the user's client can first process the promotional materials into chunks, and then, based on... Figure 3B The initial supplementary materials shown in section 304 are used to process the promotional materials to obtain, as follows: Figure 3B The initial display content is shown below. Afterwards, when the user performs the target swipe-up gesture, the user's client can first, based on, as shown below... Figure 4B The target supplementary material shown in section 404 processes the promotional material to obtain, as follows: Figure 4A The target content is shown below. Next, based on the user's swipe-up gesture, the page can redirect to the landing page for the promotional information corresponding to the target gesture.

[0106] In addition, taking Gomoku (Five in a Row) as an example, Figure 5B This document illustrates an example of a splash screen promotional message style including a Gomoku (Five in a Row) pattern, as described in embodiments of this disclosure. During the execution of the promotional message processing method described in embodiments of this disclosure, when a user launches a media application, the user's client can request promotional message materials and a promotional message display strategy from a configured promotional message platform. The aforementioned promotional message display strategy may include, for example... Figure 5B The initial supplementary materials shown in section 503 (an incomplete Gomoku board and prompts guiding the user to tap the screen), the target gesture for tapping the screen, and such as Figure 5B The target supplementary material shown in error 504 (the Go board after this move and the success message). Thus, after receiving the aforementioned promotional materials and promotional display strategy, the user's client can first, based on... Figure 5B The initial supplementary materials shown in section 503 are used to process the promotional materials to obtain, as follows: Figure 5B The initial display content is shown in the left image. Afterwards, when the user performs a target gesture by tapping the screen, the user's client can first, based on... Figure 5B The target supplementary material shown in section 504 processes the promotional material to obtain, as follows: Figure 5B The target content is shown in the image on the right. Special note: Figure 5BThe large, shaded rectangle represents the content of the splash screen promotion. Next, based on the user's screen tap, the page can redirect to the landing page for the promotion corresponding to the target gesture. Furthermore, the "spot the difference" style is similar to the Gomoku style; that is, the initial display shows multiple target icons, one of which is different from the others, guiding the user to select the unique icon. Based on the user's selection, the target display content is generated and displayed. Finally, depending on the user's choice, the user is redirected to the landing page for the target gesture or the process ends. The specific implementation process can be found in the previous section and will not be repeated here.

[0107] Desktop display styles typically include swiping down to turn on the lights, clearing the screen, simulating unlocking the screen, etc. Taking the swiping down to turn on the lights style as an example... Figure 5C This document illustrates an example of a splash screen promotional information style, including a pull-down light effect, as described in an embodiment of this disclosure. During the execution of the promotional information processing method described in this embodiment, when a user launches a media application, the user's client can request promotional information materials and a promotional information display strategy from a configured promotional information platform. The aforementioned promotional information display strategy may include, for example... Figure 5C The initial additional materials shown in 505 (the prompt message on the swipe-down screen and the image representing the light cord), the target gesture operation on the swipe-down screen, and such as Figure 5C The target additional material shown in section 506 (operation success message). Thus, after receiving the aforementioned promotional material and promotional display strategy, the user's client can first darken the promotional material (or partially darken it), and then, based on... Figure 5C The initial supplementary materials shown in section 505 are used to process the promotional materials to obtain, as shown in section 505. Figure 5C The initial display content is shown in the left image. Afterwards, when the user performs the target swipe-down gesture, the user's client can first, based on, as shown in the image... Figure 5C The target supplementary material shown in section 506 processes the promotional material to obtain, as follows: Figure 5C The target content is shown in the image on the right. Special note: Figure 5CThe large rectangle with a shadow represents the content of the splash screen promotion. Next, based on the user's swipe-down gesture, the page can jump to the landing page for the promotion corresponding to the target gesture. Furthermore, the screen clearing and simulated unlock screen styles are similar to the pull-down light-up style; that is, the initial display first shows a blurred (pre-processed) promotional content or a simulated unlocked phone screen, guiding the user to swipe up to display a clear desktop or unlock screen. Based on the user's action, the target content is generated and displayed. Finally, depending on the user's action, the page either jumps to the landing page for the target gesture or ends. The specific implementation process can be referred to the above process and will not be repeated here.

[0108] It should be noted that, in the above Figure 3A , 3B , Figure 4A , 4B , Figure 5A , 5B In the example provided by 5C, if, after displaying the initial content, a non-target gesture is detected, intermediate content can be generated based on additional intermediate materials (in some cases, this can be the same as the initial content or include additional error messages). Furthermore, as mentioned earlier, during the promotional information processing, the display time of the splash screen promotional information can be timed. When a predetermined time threshold (promotional information display time threshold) is reached, even if the user has not performed any gesture or the target gesture, the current promotional information will be exited, and the user will be redirected to the media application page or the promotional information's landing page.

[0109] This shows that the above Figure 3A , 3B , Figure 4A , 4B , Figure 5A , 5B Furthermore, 5C provides various styles of splash screen promotional information. In practical applications, other undisplayed splash screen promotional information styles may also be included, and the embodiments of this disclosure do not limit these specific styles. Moreover, the aforementioned styles of various splash screen promotional information are independent of the promotional information material; that is, different styles of splash screen promotional information can be applied to the same promotional information material. Therefore, it can be seen that the splash screen promotional information presented by the promotional information processing method given in the embodiments of this disclosure can have extremely rich styles, and these styles can all guide users to further engage in interesting interactive operations, thereby increasing user interest and click-through rates, and ultimately improving the conversion rate of the splash screen promotional information.

[0110] Corresponding to the above-described promotional information processing method, some embodiments of this disclosure also disclose a promotional information processing device. Figure 6 The internal structure of the promotional information processing apparatus described in some embodiments of this disclosure is shown. For example... Figure 6 The aforementioned promotional information processing device may include:

[0111] The promotional information acquisition module 610, in response to determining that a user has launched a media application, acquires promotional information materials and promotional information display strategies; wherein, the promotional information display strategies include: the initial style of the promotional information, the target gesture operation, and the target style of the promotional information;

[0112] The initial processing module 620 is used to process the promotional information materials based on the initial style of the promotional information to obtain the initial display content;

[0113] The initial content display module 630 is used to display the initial content.

[0114] The target processing module 640 is used to process promotional materials based on the target style of the promotional information in response to detecting that a user has performed a target gesture operation, thereby obtaining the target display content; and

[0115] The target content display module 650 displays the target content.

[0116] The specific implementation methods of each module in the above-mentioned promotional information processing device can be referred to the foregoing embodiments, and will not be repeated here. Furthermore, it can be understood that the above-mentioned promotional information processing device can also achieve the desired results to a certain extent.

[0117] Based on the same inventive concept, corresponding to the methods of any of the above embodiments, this disclosure also provides an electronic device, including: a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor executes the program to implement the promotional information processing method described in any of the above embodiments.

[0118] Figure 7 This embodiment illustrates a hardware structure diagram of a more specific electronic device, which may include: a processor 2010, a memory 2020, an input / output interface 2030, a communication interface 2040, and a bus 2050. The processor 2010, memory 2020, input / output interface 2030, and communication interface 2040 are interconnected internally via the bus 2050.

[0119] The processor 2010 can be implemented using a general-purpose CPU (Central Processing Unit), microprocessor, application-specific integrated circuit (ASIC), or one or more integrated circuits, and is used to execute relevant programs to implement the technical solutions provided in the embodiments of this specification.

[0120] The memory 2020 can be implemented in the form of ROM (Read Only Memory), RAM (Random Access Memory), static storage device, dynamic storage device, etc. The memory 2020 can store the operating system and other applications. When the technical solutions provided in the embodiments of this specification are implemented by software or firmware, the relevant program code is stored in the memory 2020 and is called and executed by the processor 2010.

[0121] The input / output interface 2030 is used to connect input / output devices to enable information input and output. These input / output devices can be configured as components within the device or externally connected to provide corresponding functions. Input devices may include microphones, various sensors, etc., while output devices may include displays, speakers, vibrators, indicator lights, etc.

[0122] The communication interface 2040 is used to connect a communication module (not shown in the figure) to enable communication between this device and other devices. The communication module can communicate via wired means (e.g., USB, Ethernet cable) or wireless means (e.g., mobile network, Wi-Fi, Bluetooth).

[0123] Bus 2050 includes a pathway for transmitting information between various components of the device, such as processor 2010, memory 2020, input / output interface 2030, and communication interface 2040.

[0124] It should be noted that although the above-described device only shows the processor 2010, memory 2020, input / output interface 2030, communication interface 2040, and bus 2050, in specific implementations, the device may also include other components necessary for normal operation. Furthermore, those skilled in the art will understand that the above-described device may only include the components necessary for implementing the embodiments of this specification, and not necessarily all the components shown in the figures.

[0125] The electronic devices described above are used to implement the corresponding promotional information processing methods in any of the foregoing embodiments, and have the beneficial effects of the corresponding method embodiments, which will not be repeated here.

[0126] Based on the same inventive concept, corresponding to the methods of any of the above embodiments, this disclosure also provides a non-transitory computer-readable storage medium that stores computer instructions for causing the computer to execute the promotional information processing method as described in any of the above embodiments.

[0127] The computer-readable medium of this embodiment includes permanent and non-permanent, removable and non-removable media, and information storage can be implemented by any method or technology. Information can be computer-readable instructions, data structures, program modules, or other data. Examples of computer storage media include, but are not limited to, phase-change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technologies, CD-ROM, digital versatile optical disc (DVD) or other optical storage, magnetic tape, magnetic magnetic disk storage or other magnetic storage devices, or any other non-transfer medium that can be used to store information accessible by a computing device.

[0128] The computer instructions stored in the storage medium of the above embodiments are used to cause the computer to execute the promotional information processing method as described in any of the above embodiments, and have the beneficial effects of the corresponding method embodiments, which will not be repeated here.

[0129] The embodiments of this disclosure also provide a non-transitory computer-readable storage medium that stores computer instructions for causing a computer to execute the above-described information processing method, and has the beneficial effects of the corresponding method embodiments, which will not be repeated here.

[0130] The embodiments of this disclosure also provide a computer program product, including computer program instructions, which, when executed on a computer, cause the computer to perform the above-described promotional information processing method and have the beneficial effects of the corresponding method embodiments, which will not be repeated here.

[0131] Those skilled in the art should understand that the discussion of any of the above embodiments is merely exemplary and is not intended to imply that the scope of this disclosure (including the claims) is limited to these examples; within the framework of this disclosure, the technical features of the above embodiments or different embodiments can also be combined, the steps can be implemented in any order, and there are many other variations of different aspects of the embodiments of this disclosure as described above, which are not provided in detail for the sake of brevity.

[0132] Additionally, to simplify the description and discussion, and to avoid obscuring the embodiments of this disclosure, the provided drawings may or may not show well-known power / ground connections to integrated circuit (IC) chips and other components. Furthermore, the apparatus may be shown in block diagram form to avoid obscuring the embodiments of this disclosure, and this also takes into account the fact that the details of implementation of these block diagram apparatuses are highly dependent on the platform on which the embodiments of this disclosure will be implemented (i.e., these details should be fully understood by those skilled in the art). While specific details (e.g., circuitry) have been set forth to describe exemplary embodiments of this disclosure, it will be apparent to those skilled in the art that the embodiments of this disclosure may be implemented without these specific details or with variations thereof. Therefore, these descriptions should be considered illustrative rather than restrictive.

[0133] Although this disclosure has been described in conjunction with specific embodiments thereof, many substitutions, modifications, and variations of these embodiments will be apparent to those skilled in the art from the foregoing description. For example, other memory architectures (e.g., dynamic RAM (DRAM)) may be used with the embodiments discussed.

[0134] This disclosure is intended to cover all such substitutions, modifications, and variations that fall within the broad scope of the appended claims. Therefore, any omissions, modifications, equivalent substitutions, improvements, etc., made within the spirit and principles of this disclosure should be included within the scope of protection of this disclosure.

Claims

1. A method for processing promotional information, comprising: In response to determining that a user has launched a media application, the system obtains promotional materials and a promotional display strategy; wherein the promotional display strategy includes: the initial style of the promotional information, the target gesture operation, and the target style of the promotional information; The promotional materials are processed based on the initial style of the promotional information to obtain the initial display content; Display the initial content shown; In response to detecting that the user has performed the target gesture operation, the promotional information material is processed based on the target style of the promotional information to obtain the target display content; and Display the target content.

2. The method according to claim 1, wherein, The initial format of the promotional information includes: initial additional materials; The initial display content is obtained by processing the promotional information material based on the initial style of the promotional information, including: Add the initial supplementary materials to the promotional materials to obtain the first content to be promoted; and The initial display content is obtained by rendering the first content to be promoted.

3. The method according to claim 2, wherein, The initial format of the promotional information further includes: an initial processing method; The process of processing the promotional information material based on the initial style of the promotional information to obtain the initial display content further includes: Before adding the initial supplementary material to the promotional material, the promotional material is processed based on the initial processing method.

4. The method according to claim 3, wherein, The initial processing methods include: blurring, darkening, or segmentation.

5. The method according to claim 1, wherein, The target format of the promotional information includes: target additional materials; The process of processing the promotional information material based on the target style of the promotional information to obtain the target display content includes: Add the target supplementary material to the promotional material to obtain the second content to be promoted; and The target display content is obtained by rendering the second content to be promoted.

6. The method according to claim 1, wherein, The promotional information display strategy further includes: an intermediate style of the promotional information; The method further includes: In response to detecting that the user has performed a non-target gesture, the promotional material is processed based on the intermediate style of the promotional information to obtain intermediate display content; and The intermediate display content is shown.

7. The method according to claim 6, wherein, The intermediate style of the promotional information includes: intermediate supplementary materials; The intermediate display content obtained by processing the promotional information material based on the intermediate style of the promotional information includes: Add the intermediate supplementary materials to the promotional information materials to obtain the third content to be promoted; and The intermediate display content is obtained by rendering the third content to be promoted.

8. The method according to claim 6, wherein, The promotional information display strategy further includes: a promotional information display time threshold; The method further includes: The timing begins after the initial display content is shown to determine the display duration of the promotional information; After displaying the target content, the user is redirected to the landing page corresponding to the target gesture operation. After displaying the intermediate content, the user is redirected to the landing page corresponding to the non-target gesture operation; and The process ends when it is determined that no gesture operation by the user has been detected and the display duration of the promotional information has reached the promotional information display time threshold.

9. The method according to claim 6, wherein, The promotional information display strategy further includes: a promotional information display time threshold; The method further includes: The timing begins after the initial display content is shown to determine the display duration of the promotional information; After displaying the target content, the user is redirected to the landing page corresponding to the target gesture operation; and The process ends when it is determined that no user has performed the target gesture operation and the display duration of the promotional information has reached the promotional information display time threshold.

10. The method according to claim 6, wherein, The promotional information display strategy further includes: a promotional information display time threshold; The method further includes: After the initial content is displayed, a timer is started to determine the display duration of the promotional information; and The process ends when it is determined that the display duration of the promotional information has reached the display time threshold of the promotional information.

11. A promotional information processing device, comprising: The promotional information acquisition module, in response to determining that a user has launched a media application, acquires promotional information materials and promotional information display strategies; wherein, the promotional information display strategies include: the initial style of the promotional information, the target gesture operation, and the target style of the promotional information; The initial processing module is used to process the promotional information material based on the initial style of the promotional information to obtain the initial display content; The initial content display module is used to display the initial display content; The target processing module is configured to, in response to detecting that the user has performed the target gesture operation, process the promotional information material based on the target style of the promotional information to obtain the target display content; and The target content display module displays the target content.

12. An electronic device, comprising: A memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor, when executing the computer program, implements the promotional information processing method as described in any one of claims 1-10.

13. A non-transitory computer-readable storage medium storing computer instructions for causing a computer to perform the promotional information processing method according to any one of claims 1-10.

14. A computer program product comprising computer program instructions that, when executed on a computer, cause the computer to perform the promotional information processing method as described in any one of claims 1-10.

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