Information display method and device, equipment and medium

Abstract

The invention discloses an information display method and device, equipment and a medium, and relates to the technical field of Internet of Things. Determining first configuration information of the mother price tag; in response to an identification instruction issued by the server, identifying the sub-price tags in a preset attribute range based on a near field communication protocol and acquiring sub-identification information of the sub-price tags; if the updating mode is a mother price tag mode, the mother price tag updates the display information of the child price tags; and if the updating mode is a server mode, reporting the sub-identification information to the server, so that the server updates the display information of the sub-price tags. According to the technical scheme, the mother price tag responds to the identification instruction to automatically identify the sub-price tags, the adjacent sub-price tags are triggered to automatically display the target display information based on the updating mode, and linkage display of the target product to be jointly displayed between the adjacent price tags is achieved.

Description

TECHNICAL FIELD

[0001] The present application relates to the technical field of Internet of Things, and in particular to an information display method and device, equipment and a medium. BACKGROUND

[0002] Electronic Shelf Label (ESL) is an electronic display device with information receiving and transmitting functions. The electronic price tag can replace the traditional paper price tag. Each electronic shelf label is connected to the computer database of the shopping mall through wired or wireless network, and the latest product information or pattern is displayed on the screen of the electronic shelf label.

[0003] At present, due to the size limitation of the electronic price tag, the marketing information of the target product cannot be completely displayed in the same electronic price tag. If more marketing information of the target product is needed, more marketing information is supplemented and displayed through paper tags by manually adding paper tags. This method is not only time-consuming and laborious, but also has poor user experience.

[0004] Therefore, there is an urgent need for an information display method of an electronic price tag to solve the problem of incomplete display of target product information. SUMMARY

[0005] The present application provides an information display method, device, equipment and medium to solve the problem of how to completely display the basic information of the target product.

[0006] According to an aspect of the present application, an information display method is provided, applied to a parent price tag, comprising:

[0007] determining the first configuration information of the parent price tag;

[0008] in response to the identification instruction issued by the server, identifying the child price tag within the preset attribute range based on the near field communication protocol and obtaining the child identification information of the child price tag;

[0009] if it is determined based on the first configuration information that the update mode of the parent price tag is the parent price tag mode, issuing the first display information to the child price tag, so that the child price tag displays the first display information as the target display information;

[0010] if it is determined based on the first configuration information that the update mode of the parent price tag is the server mode, reporting the child identification information to the server, so that the server determines the second display information based on the child identification information, and issues the second display information to the child price tag, so that the child price tag displays the second display information as the target display information.

[0011] According to an aspect of the present application, there is provided an information display method applied to a child price tag, comprising:

[0012] reporting child identification information to a parent price tag based on identity information;

[0013] obtaining first display information issued by the parent price tag, or obtaining second display information issued by a server;

[0014] displaying the first display information or the second display information as target display information.

[0015] According to another aspect of the present application, there is provided an information display device applied to a parent price tag, comprising:

[0016] a first configuration information determination module configured to determine first configuration information of the parent price tag;

[0017] a child identification information obtaining module configured to identify a child price tag and obtain child identification information of the child price tag based on a near field communication protocol within a preset attribute range in response to an identification instruction issued by a server;

[0018] an information updating module configured to, if it is determined based on the first configuration information that an update mode of the parent price tag is a parent price tag mode, issue first display information to the child price tag, so that the child price tag displays the first display information as target display information;

[0019] if it is determined based on the first configuration information that the update mode of the parent price tag is a server mode, report the child identification information to the server, so that the server determines second display information based on the child identification information and issues the second display information to the child price tag, so that the child price tag displays the second display information as target display information.

[0020] According to another aspect of the present application, there is provided an information display device applied to a child price tag, comprising:

[0021] a child identification information reporting module configured to report child identification information to a parent price tag based on identity information;

[0022] an obtaining module configured to obtain first display information issued by the parent price tag, or obtain second display information issued by a server;

[0023] a display module configured to display the first display information or the second display information as target display information.

[0024] According to another aspect of the present application, there is provided an electronic device, comprising:

[0025] at least one processor; and

[0026] a memory connected with the at least one processor in communication; wherein,

[0027] The memory stores a computer program executable by the at least one processor, and the computer program is executed by the at least one processor to enable the at least one processor to perform the information display method according to any one of the embodiments of the present application.

[0028] According to another aspect of the present application, a computer readable storage medium is provided, which stores computer instructions for enabling a processor to implement the information display method according to any one of the embodiments of the present application when executed by the processor.

[0029] The technical solution of the embodiments of the present application responds to the identification instruction issued by the server, identifies the sub-price tag within the preset attribute range based on the near field communication protocol, and acquires the sub-identification information of the sub-price tag; wherein, the mother price tag carries configuration information; the display information of the sub-price tag is updated based on the sub-identification information and the configuration information; the configuration information includes an update mode; and the update mode includes a server mode or a mother price tag mode. The above technical solution solves the problem of how to completely display the target product information to be jointly displayed. The mother price tag automatically identifies the sub-price tag through the near field communication protocol, triggers the adjacent sub-price tag to automatically display the target product information, realizes the linkage display between the adjacent electronic price tags, saves time and effort, and improves the user experience.

[0030] It should be understood that the content described in this part is not intended to identify the key or important features of the embodiments of the present application, nor is it used to limit the scope of the present application. Other features of the present application will become apparent from the following description. BRIEF DESCRIPTION OF DRAWINGS

[0031] In order to more clearly illustrate the technical solutions in the embodiments of the present application, the following will briefly introduce the drawings needed to be used in the embodiments description. Obviously, the drawings in the following description are only some embodiments of the present application, and other drawings can also be obtained by those skilled in the art without creative labor.

[0032] Figure 1 is a flow chart of an information display method according to an embodiment of the present application;

[0033] Figure 2 is a flow chart of a first configuration information determination method according to an embodiment of the present application;

[0034] Figure 3 is a flow chart of an information display method according to an embodiment of the present application;

[0035] is a flow chart of an information display method according to an embodiment of the present application;Figure 4 is a design drawing of an information display method according to an embodiment of the present application;

[0036] Figure 5 is a design drawing of an information display method according to an embodiment of the present application;

[0037] Figure 6 is a structural schematic diagram of an information display device according to an embodiment of the present application;

[0038] Figure 7 is a structural schematic diagram of an information display device according to an embodiment of the present application;

[0039] Figure 8 is a structural schematic diagram of an electronic device for implementing an information display method according to an embodiment of the present application. DETAILED DESCRIPTION

[0040] In order to enable persons skilled in the art to better understand the present application, the technical solutions in the embodiments of the present application will be described clearly and completely below with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in the present application, all other embodiments obtained by persons skilled in the art without creative labor should fall within the protection scope of the present application.

[0041] It should be noted that the terms "first", "second", and the like in the specification and claims of the present application and the above-mentioned drawings are used to distinguish similar objects, and do not necessarily indicate a specific order or a chronological sequence. It should be understood that the data thus used can be interchanged under appropriate circumstances, so that the embodiments of the present application described herein can be implemented in an order other than that illustrated or described herein.

[0042] In addition, it should also be noted that the collection, storage, use, processing, transmission, provision and disclosure of the data to be processed and the like in the technical solutions of the present application all comply with the relevant legal regulations and do not violate public order and good customs.

[0043] Figure 1 is a flowchart of an information display method according to an embodiment of the present application. The embodiments of the present application can be applicable to the display of information on price tags, and are particularly applicable to the automatic joint marketing display of target product information to be jointly displayed by electronic price tags in a retail scenario. The method can be executed by an information display device provided by the embodiments of the present application, which can be realized in the form of hardware and / or software, and can be configured in a parent price tag. As shown in the figure, the method comprises: Figure 1 ​

[0044] S110, determine the first configuration information of the parent price tag.

[0045] The identity information of the parent price tag is configured by the server in advance. The identity information is set based on whether the price tag has active recognition capability. If the price tag has active recognition capability, it is a parent price tag. If the price tag does not have active recognition capability, it is a child price tag. The first configuration information is information configured by the server for the update mode of the parent price tag.

[0046] Specifically, based on the information configured by the server for the update mode of the parent price tag, the first configuration information of the parent price tag is determined.

[0047] Optionally, as shown in a first configuration information determination method, the first configuration information of the parent price tag is determined, including: Figure 2

[0048] S111, report heartbeat packet data to the server based on a preset period, and obtain a price tag capability query request issued by the server.

[0049] The heartbeat packet data can include communication parameter information, price tag display attribute information, and basic information such as price tag size. The price tag capability query request is a query of the display capability and business capability of the current price tag.

[0050] Specifically, the parent price tag reports heartbeat packet data to the server based on a preset period, and the server issues a capability query request for the parent price tag based on the basic information of the parent price tag.

[0051] S112, based on the price tag capability query request, feedback the capability information of the parent price tag to the server, so that the server determines the first configuration information of the parent price tag based on the capability information.

[0052] The capability information is the combined marketing capability of the parent price tag, which can be a kind of capability information identifier, indicating the update mode that the parent price tag can implement, and whether the parent price tag has enough space to store the target product information that needs to be issued to the child price tag for joint display. The update mode it can implement can be a server mode and / or a parent price tag mode. The first configuration information includes the update mode of the parent price tag. The update mode is the display information update mode of the parent price tag for the child price tag that can perform marketing data combination display, including a server mode or a parent price tag mode. The parent price tag mode is an update mode in which the parent price tag updates the display information to the child price tag. The server mode is an update mode in which the parent price tag reports to the server, and the server updates the display information to the child price tag.

[0053] ​Specifically, in response to the price tag capability query request sent by the server, the capability information of the price tag is fed back to the server, so that the server can identify the update mode that can be realized by the parent price tag based on the capability information, and whether the parent price tag has enough space to store the target product information that needs to be issued to the child price tag for joint display; if the parent price tag can realize the parent price tag mode and the storage space is sufficient, it is judged that it has the combination marketing capability; if the parent price tag has the combination marketing capability, the server can configure the update mode in the first configuration information of the parent price tag as the parent price tag mode, and the parent price tag updates the display information to the child price tag; if the parent price tag does not have the combination marketing capability, the server cannot configure the update mode in the first configuration information of the parent price tag as the parent price tag mode, at this time, the server can configure the update mode in the first configuration information of the parent price tag as the server mode, and the server updates the display information to the child price tag.

[0054] It should be noted that even if the parent price tag has the combination marketing capability, the server can configure the update mode in the first configuration information of the parent price tag as the server mode.

[0055] S113, acquiring the first configuration information issued by the server.

[0056] Specifically, the update mode determined by the server according to the capability information of the parent price tag is acquired as the first configuration information.

[0057] In an optional mode of the present application, the identity information of the price tag can also be configured according to the capability information of the price tag, and the identity information of the price tag includes the parent price tag or the child price tag; the capability information further includes whether the price tag has the active identification capability, for example: if the price tag has the active identification capability, the identity information of the price tag is configured as the parent price tag; if the price tag does not have the active identification capability, the identity information of the price tag is configured as the child price tag. It should be noted that the identity information configuration of the price tag can be for all price tags without identity information configuration; it should be noted that the identity information of the price tag can be directly determined by the server according to actual needs, even if the price tag has the active identification capability, the server can also configure its identity information as the child price tag.

[0058] It can be understood that by configuring the first configuration information of the parent price tag, the parent price tag is connected to the server in the warehouse, so that the server can ensure whether the price tag has the automatic display capability of the marketing data, and ensure that the related marketing data and other information of the target product to be jointly displayed can be completely displayed.

[0059] Optionally, the first display information and the second display information both include target product information corresponding to the target product; the target product information is determined by the server based on the association relationship between the price tag and the product according to the parent price tag.

[0060] The target product is a product to be jointly displayed; the association relationship between the price tag and the product is a binding relationship between each price tag and the product to be displayed, and the binding can be performed after the server configures the configuration information of the price tag; and the target product information is product information to be jointly displayed by the target product, which can include product name, product price, product origin and other basic information.

[0061] Specifically, the server stores the association relationship between each price tag and the product, and if the product bound by the parent price tag cannot be completely displayed on the parent price tag, and needs to be jointly displayed with the child price tag, the product bound by the parent price tag is taken as the target product, and the product information to be jointly displayed by the target product is taken as the target product information.

[0062] In an optional mode of the present application, the association relationship between each price tag and the product can be passive binding, that is, the store end manually binds the unique identifier (ID) information and the product identification code of the price tag by scanning the information through a PDA or other device; or the association relationship can be automatically scanned and bound, that is, the store end first establishes an original shelf map, the shelf map includes the positions of each product and the product information corresponding to the positions, an electronic tag is arranged on the guide rail, the position of the electronic tag is known, and the electronic price tag is placed on the guide rail to scan the electronic tag located on the guide rail, the position of the electronic price tag itself is confirmed according to the scanning result, and thus the active association with the product is realized. It should be noted that, in addition to the above modes, the association relationship between the price tag and the product can also be constructed by other modes by the related technicians, and the embodiments of the present application do not limit the modes.

[0063] S120, in response to the identification instruction issued by the server, identifying the child price tag within the preset attribute range and obtaining the child identification information of the child price tag based on the near field communication protocol.

[0064] The identification instruction is an instruction issued by the server to enable the parent price tag to start active identification, so that the parent price tag starts the active identification function based on the identification instruction; the near field communication protocol can be a near field communication (NFC) or radio frequency identification (RFID, 2.4G) communication function in the price tag, which is used to accurately trigger the nearby price tag, realize automatic networking between the price tags, and ensure data synchronization between the multiple price tags; the child price tag is a price tag without active identification capability; the parent price tag is a price tag with active identification capability; the child identification information of the child price tag is the ID information of the child price tag; the parent price tag and the child price tag both have product information corresponding to the associated product.

[0065] Specifically, the parent price tag cannot completely display the product information corresponding to the bound product and needs to be jointly displayed with the remaining child price tags. In response to an identification instruction issued by the server, the price tag initiates identification capability, identifies the child price tag within a preset attribute range based on a near field communication protocol, and obtains ID identity information of the child price tag. It should be noted that the preset attribute indicates that different rules can be preset, and the related technical personnel can customize and modify the rules, and the embodiments of the present application do not make specific limitations. For example, the preset attribute range can be a preset distance range.

[0066] It can be understood that after the child price tag is detected through the near field communication, networking between the parent price tag and the child price tag can be realized based on the near field communication protocol, so that the price tags can directly exchange data, and automatic networking between the price tags is realized while reducing power consumption.

[0067] In an optional manner of the present application, the related personnel can also manually enable or disable the active identification function of the price tag according to the needs to realize mutual interaction display between the price tags.

[0068] Optionally, the identification of the child price tag within the preset attribute range based on the near field communication protocol and the obtaining of the child identification information of the child price tag include:

[0069] Real-time acquisition of the identity information of the candidate price tag within the preset attribute range based on the near field communication protocol;

[0070] Judgment of whether the candidate price tag is a child price tag based on the identity information;

[0071] If the candidate price tag is a child price tag, the child identification information of the child price tag is obtained.

[0072] The candidate price tag is each price tag detected within the preset range; and the identity information is the category of the price tag, which can be a child price tag or a parent price tag.

[0073] Specifically, after the parent price tag initiates the active identification function in response to the identification instruction, the candidate price tag information is acquired in real time within the preset attribute range based on the near field communication protocol, and the candidate price tag is judged based on the identity information in the candidate price tag information. If the identity information of the candidate price tag is a child price tag, the child identification information of the child price tag is obtained.

[0074] It can be understood that through the cooperative identification of the mixed communication architecture, after the child price tag is detected through the near field communication protocol, the child price tag is automatically networked to ensure that the parent price tag and the child price tag can directly exchange data and realize data synchronization interaction.

[0075] S130, if it is determined that the update mode of the parent price tag is the parent price tag mode based on the first configuration information, the first display information is issued to the child price tag, so that the child price tag takes the first display information as the target display information and displays it.

[0076] The mother price tag mode indicates that the display information of the sub-price tag needs to be issued by the mother price tag.

[0077] Specifically, according to the first configuration information, it is determined that the information updating mode of the mother price tag to the sub-price tag is the mother price tag mode. At this time, the product bound by the mother price tag is the target product, and the product information corresponding to the joint display of the required sub-price tag is the target product information. The target product information corresponding to the target product is issued to the sub-price tag as the first display information, so that the sub-price tag displays the first display information as the target display information.

[0078] It can be understood that the near field communication protocol of the mother price tag is used to establish a networking connection with the adjacent price tag, so as to directly establish data interaction between the price tags after automatically identifying the sub-price tag. When the product bound by the mother price tag needs multi-page display, the adjacent sub-price tag can adjust the target product information corresponding to the target product to be displayed based on the positional relationship, so as to ensure the integrity of the product information and further improve the marketing efficiency and user experience of the retail scene.

[0079] S140, if it is determined based on the first configuration information that the updating mode of the mother price tag is the server mode, the sub-identification information is reported to the server, so that the server determines the second display information based on the sub-identification information, and the second display information is issued to the sub-price tag, so that the sub-price tag displays the second display information as the target display information.

[0080] The server mode indicates that the display information of the sub-price tag needs to be issued by the server.

[0081] Specifically, according to the updating mode in the first configuration information, it is determined that the information updating mode of the current mother price tag to the sub-price tag is the server mode, and the display information of the sub-price tag needs to be issued by the server. The mother price tag reports the sub-identification information of the sub-price tag to the server, so that the server finds the target product information corresponding to the target product to be displayed according to the sub-identification information as the second display information, and issues the second display information to the sub-price tag, so that the sub-price tag displays the second display information as the target display information.

[0082] It can be understood that the mother price tag and the sub-price tag automatically jointly display the product information bound by the mother price tag, realize dynamic content automatic real-time pushing of goods, and further improve the marketing efficiency and user experience of the retail scene.

[0083] The technical scheme of the embodiment of the present application determines the first configuration information of the parent price tag; in response to an identification instruction issued by the server, identifies the child price tag within a preset attribute range based on a near field communication protocol and acquires the child identification information of the child price tag; if the update mode is the parent price tag mode, the display information of the child price tag is updated by the parent price tag; if the update mode is the server mode, the child identification information is reported to the server so that the display information of the child price tag is updated by the server. By adopting the technical scheme, the problem of how to automatically and completely display the product information of the target product is solved, the parent price tag automatically identifies the child price tag in response to the identification instruction, and the update mode of the display information of the child price tag is determined based on the update mode, so that the product information of the target product is ensured to be displayed by the child price tag and the parent price tag in combination, and the linkage display between adjacent price tags is realized.

[0084] Figure 3 is a flow chart of an information display method according to the embodiment of the present application. The embodiment of the present application can be applied to the display of price tag display information, and is especially suitable for the automatic joint marketing display of product information by electronic price tags in a retail scenario. The method can be executed by the information display device provided by the embodiment of the present application. The information display device can be realized in the form of hardware and / or software, and can be configured in a child price tag. As shown in Figure 3 , the method comprises the following steps.

[0085] S210, report the child identification information to the parent price tag based on the identity information.

[0086] Specifically, after the parent price tag starts the price tag active identification function based on the identification instruction, the price tag is identified within a preset attribute range based on a near field communication protocol. If the identified price tag identity information is a child price tag, the child price tag reports the child identification information to the parent price tag.

[0087] It can be understood that the child price tag reports the child identification information to the parent price tag based on the identity information, so that the data exchange between the parent price tag and the child price tag can be directly realized, and the data synchronization linkage is realized.

[0088] S220, acquire the first display information issued by the parent price tag, or acquire the second display information issued by the server.

[0089] The first display information and the second display information are both target product information required to be displayed in combination, and the target product is a product to be displayed in combination, which is determined by the server based on the association relationship between the price tag and the product according to the parent price tag.

[0090] Specifically, if the update mode of the parent price tag is the parent price tag mode, the first display information issued by the parent price tag is acquired; if the update mode of the parent price tag is the server mode, the second display information issued by the server is acquired.

[0091] S230, display the first display information or the second display information as the target display information.

[0092] The child price tag displays the first display information issued by the parent price tag or the second display information issued by the server as the target display information.

[0093] Optionally, after displaying the first display information as the target display information, the method further comprises:

[0094] The server is sent state information of the child price tag, so that the server checks based on the state information, and when the check fails, the second display information is issued to the child price tag; wherein the state information comprises child identification information and display attributes of the first display information.

[0095] The display attribute of the first display information can be an identifier of the first display information, and the identifier of the first display information can be a check value of the first display information; the second display information is target product information required to be jointly displayed by the target product.

[0096] Specifically, when the child price tag obtains the first display information issued by the parent price tag and displays it as the target display information, the child price tag reports the current state information to the server, which can be the child identification information of the child price tag and the check value of the first display information, and the server checks the check value of the first display information based on the child identification information of the child price tag; if the check fails, it means that the first display information of the child price tag is displayed incorrectly, and the server issues the product information required to be jointly displayed by the target product as the second display information to the child price tag, so as to correct the target display information of the child price tag.

[0097] It can be understood that the state information is further reported to the server in the parent price tag mode, and the server checks the display information to ensure the accuracy of the target product information displayed by the child price tag.

[0098] Optionally, after displaying the first display information or the second display information as the target display information, the method further comprises:

[0099] Obtain signal strength information between the parent price tag and the child price tag;

[0100] If the signal strength information is less than a preset threshold, an information update request is reported to the server, so that the server updates the target display information of the child price tag based on the information update request.

[0101] The signal strength information is a signal strength value extracted from the parent price tag broadcast information; the preset threshold is a preset signal strength threshold, which can determine whether the child price tag is located within the data interaction range of the parent price tag; and the information update request is a request for updating the display information of the child price tag. It should be noted that the preset threshold can be set by the related technical personnel according to the actual demand, and the present application does not specifically limit the numerical value of the specific preset threshold.

[0102] Specifically, after the child price tag displays the first display information issued by the parent price tag or the second display information issued by the server, the child price tag acquires the real-time broadcast including the signal strength information sent by the parent price tag. If the signal strength information is less than the preset threshold, it indicates that the child price tag is far away from the data interaction range of the parent price tag; the child price tag reports an information update request to the server, and the server updates the display information of the child price tag based on the information update request.

[0103] In an optional manner of the present application, the server can restore the display information of the child price tag based on the information update request. The original display information of the child price tag can be product information associated with the child price tag or blank information. The server can release the combined display state of the child price tag and the parent price tag based on the information update request, and issue the original display information of the child price tag to update the current target display information.

[0104] In an optional manner of the present application, the server based on the information update request can also perform a pop-up prompt. For example, the server issues a pop-up prompt information to the child price tag, so that the child price tag displays the pop-up prompt information, prompting the relevant personnel whether to continue the joint display of the target product. If the child price tag is passively moved away due to other human factors and the joint display of the target product is still required, the relevant personnel will move the child price tag to the data interaction range of the parent price tag based on the pop-up prompt, thereby avoiding the incorrect update of the display information of the child price tag.

[0105] It can be understood that the parent price tag scans the child price tag in a preset range in real time, realizes the automatic combined display of the product information bound to the parent price tag, ensures the product information display integrity of the target product required for joint display, and updates the display information based on the update request of the child price tag when the child price tag leaves the current range, so that the child price tag can be combined and displayed with the remaining price tags in time, realizes the automatic linkage and release of the parent price tag and the child price tag, and further improves the efficiency of joint display of the target product required for joint display.

[0106] The technical scheme of the embodiment of the present application reports the sub-identification information to the parent price tag based on the identity information; acquires the first display information issued by the parent price tag or acquires the second display information issued by the server; and takes the first display information or the second display information as the target display information and displays it. By using the technical scheme, the problem of how to automatically and completely display the product information of the target product is solved, the sub-price tag acquires the first display information issued by the parent price tag or the second display information issued by the server and displays it as the target display information, so as to ensure that the sub-price tag jointly displays the product information bound by the parent price tag and realizes the linkage display between adjacent price tags.

[0107] Figure 4 The design diagram of the information display method is provided according to the embodiment of the present application, which comprises a handheld terminal, an ESL device, a transmission AP and a cloud server.

[0108] Step one, the ESL in the ESL device realizes heartbeat warehousing by periodically reporting a heartbeat packet, and transmits it to the cloud server through the AP; the cloud server issues a product capability query request based on the heartbeat packet to the ESL, and the ESL feeds back the capability based on the product capability query request.

[0109] Step two, the handheld terminal binds the ESL and the product, and uploads the binding relationship between the ESL and the product to the cloud server for system configuration, and the cloud server issues the display information of the product based on the binding relationship; and the cloud server configures the ESL based on the capability feedback information, if the ESL has the active identification capability, the identity information of the ESL is configured as the parent price tag, if the ESL does not have the active identification capability, the identity information of the ESL is configured as the sub-price tag; if the price tag is the parent price tag, further according to the capability feedback information, it is analyzed that the parent price tag can realize the parent price tag mode and the storage space is sufficient, which indicates that it has the combination marketing capability, the cloud server can update the mode configuration of the parent price tag to the parent price tag mode, when the joint marketing of the product bound by the parent price tag is needed, the data interaction is performed between the parent price tag and the sub-price tag, the target display information required for the joint display of the product bound by the parent price tag is issued to the sub-price tag, and the combination marketing is realized.

[0110] Step three, after the parent price tag ESL1 responds to the identification instruction issued by the cloud server or the active identification function is actively started by the related technical personnel, the ESL1 automatically identifies the ESL2 based on the active identification function, and determines that the ESL2 is a sub-price tag; the ESL1 transmits the target product information required for the joint display of the product bound by the ESL1 to the ESL2 as the first display information, so that the ESL2 and the ESL1 jointly display the product information of the target product required for the joint display, and the ESL2 reports the sub-identification information of the ESL2 and the display attribute of the first display information to the cloud server.

[0111] Step four, the cloud server acquires the sub-identification information of ESL2 and the display attribute of the first display information, and judges whether the display information of ESL2 is correct, if the display information is correct, the ESL2 is normally displayed, if the display information is incorrect, the cloud server issues the target product information required by the ESL2 combined with the product bound with ESL1 to the ESL2 as the second display information, so as to correct the display information of the ESL2.

[0112] The embodiment of the application makes the parent price tag and the adjacent price tag establish networking connection through the near field communication protocol, and directly establishes data interaction between the price tags after automatically identifying the sub-price tag; when the product information bound with the parent price tag needs to be displayed in multiple pages, the adjacent price tag can adjust the display content based on the position relationship, ensures the display integrity of the product information bound with the parent price tag, and further improves the marketing efficiency and user experience of the retail scene.

[0113] Figure 5 It is a design drawing of an information display method provided by the embodiment of the application, which comprises a handheld terminal, an ESL device, a transmission AP and a cloud server.

[0114] Step one, the ESL in the ESL device realizes heartbeat warehousing by periodically reporting heartbeat packets, and transmits the heartbeat packets to the cloud server through the AP; the cloud server issues a product capability query to the ESL based on the heartbeat packets, and the ESL feeds back the capability based on the product capability query.

[0115] Step two, the handheld terminal binds the ESL and the product, and uploads the binding relationship between the ESL and the product to the cloud server for system configuration, the cloud server issues product information based on the binding relationship; and the cloud server configures the ESL based on the capability feedback information, if the ESL has active identification capability, the identity information of the ESL is configured as a parent price tag, if the ESL does not have active identification capability, the identity information of the ESL is configured as a sub-price tag; if the price tag is a parent price tag but does not have combination marketing capability, the cloud server can update the mode of the parent price tag to a server mode, when the parent price tag bound product needs to be combined for marketing, the cloud server issues the product information required for combined display of the product bound with the parent price tag to the sub-price tag, so as to realize the combination marketing of the parent price tag and the sub-price tag to the product bound with the parent price tag.

[0116] Step three, after the parent price tag ESL1 responds to the identification instruction issued by the cloud server or the related technical personnel actively starts the active identification function, the ESL1 actively identifies the ESL2 based on the active identification function, determines that the ESL2 is a sub-price tag, acquires the sub-identification information of the ESL2 and transmits the sub-identification information to the cloud server through the AP, the cloud server issues the target product information required for combined display of the product bound with the ESL1 as the second display information based on the sub-identification information of the ESL2, and the sub-price tag displays the second display information as the target display information.

[0117] Step four, after ESL2 leaves the data transmission range of ESL1, ESL2 reports an information update request to the cloud server, and the cloud server releases the combined marketing state of ESL2 and ESL1 based on the information update request, and restores the display information of ESL2 to the original data of ESL2.

[0118] The embodiment of the application ensures active reporting after recognizing the sub-price tag through the active identification function of the parent price tag, so that the server issues the second display information, and realizes automatic dynamic update of product information corresponding to the product bound to the parent price tag; compared with the existing paper label adding mode, product information can be automatically updated; while realizing joint display of product marketing data, the marketing efficiency and user experience of the retail scene are improved.

[0119] Figure 6 It is a structural schematic diagram of an information display device provided by the embodiment of the application. The embodiment of the application can be applied to the case of displaying information on a price tag, and is especially suitable for the case of automatically jointly marketing and displaying product information through an electronic price tag in a retail scene; the information display device can be realized in the form of hardware and / or software, and the information display device can be configured in a parent price tag. The information display device 300 includes a first configuration information determination module 310, a sub-identification information acquisition module 320, and an information display module 330.

[0120] The first configuration information determination module 310 is configured to determine the first configuration information of the parent price tag.

[0121] The sub-identification information acquisition module 320 is configured to identify a sub-price tag and acquire sub-identification information of the sub-price tag within a preset attribute range based on a near field communication protocol in response to an identification instruction issued by the server.

[0122] The information update module 330 is configured to, if it is determined based on the first configuration information that the update mode of the parent price tag is the parent price tag mode, issue the first display information to the sub-price tag, so that the sub-price tag displays the first display information as target display information.

[0123] If it is determined based on the first configuration information that the update mode of the parent price tag is the server mode, the sub-identification information is reported to the server, so that the server determines the second display information based on the sub-identification information, and issues the second display information to the sub-price tag, so that the sub-price tag displays the second display information as target display information.

[0124] The technical scheme of the embodiment of the present application determines the first configuration information of the parent price tag; in response to an identification instruction issued by the server, identifies the child price tag within a preset attribute range based on a near field communication protocol and acquires the child identification information of the child price tag; if the update mode is the parent price tag mode, the display information of the child price tag is updated by the parent price tag; if the update mode is the server mode, the child identification information is reported to the server, so that the server updates the display information of the child price tag. By adopting the technical scheme, the problem of how to automatically and completely display the product information of the target product is solved; the parent price tag automatically identifies the child price tag in response to the identification instruction, and the update mode of the display information of the child price tag is determined based on the update mode, so that the child price tag and the parent price tag jointly display the product information of the target product, and the linkage display between adjacent price tags is realized.

[0125] Optionally, the first configuration information determination module 310 is specifically configured to report heartbeat packet data to the server based on a preset period, and acquire a price tag capability query request issued by the server.

[0126] The capability information of the parent price tag is fed back to the server based on the price tag capability query request, so that the server determines the first configuration information of the parent price tag based on the capability information.

[0127] The first configuration information issued by the server is acquired.

[0128] Optionally, the first display information and the second display information both include target product information corresponding to the target product; the target product information is determined by the parent price tag based on an association relationship between the price tag and the product.

[0129] Optionally, the child identification information acquisition module 320 is specifically configured to acquire the identity information of the candidate price tag within a preset attribute range based on a near field communication protocol.

[0130] It is judged whether the candidate price tag is the child price tag based on the identity information.

[0131] If the candidate price tag is the child price tag, the child identification information of the child price tag is acquired.

[0132] Figure 7 Fig. 1 is a structural schematic diagram of an information display device according to an embodiment of the present application. The embodiment of the present application can be applied to the display of price tag display information, and is especially suitable for the automatic joint marketing display of product information by electronic price tags in a retail scene. The information display device can be realized in the form of hardware and / or software, and can be configured in a child price tag. The information display device 400 includes a child identification information reporting module 410, an acquisition module 420 and a display module 430.

[0133] The child identification information reporting module 410 reports the child identification information to the parent price tag based on the identity information.

[0134] The acquisition module 420 is configured to acquire first display information issued by the parent price tag or second display information issued by the server.

[0135] The display module 430 is configured to display the first display information or the second display information as target display information.

[0136] The technical scheme of the embodiment of the present application reports the sub-identification information to the parent price tag based on the identity information, acquires the first display information issued by the parent price tag or the second display information issued by the server, and displays the first display information or the second display information as target display information. The technical scheme solves the problem of how to automatically and completely display the product information of the target product. The sub-price tag acquires the first display information issued by the parent price tag or the second display information issued by the server and displays the information as target display information, thereby ensuring that the sub-price tag jointly displays the product information bound by the parent price tag and realizing the linkage display between adjacent price tags.

[0137] Optionally, the information display device 400 further comprises a verification module configured to, after displaying the first display information as target display information, send state information of the sub-price tag to the server, so that the server verifies based on the state information and issues the second display information to the sub-price tag when the verification fails; wherein the state information comprises the sub-identification information and display attributes of the first display information.

[0138] Optionally, the verification module is further configured to, after displaying the first display information or the second display information as target display information, acquire signal strength information between the parent price tag and the sub-price tag.

[0139] If the signal strength information is less than a preset threshold, an information update request is reported to the server, so that the server updates the target display information of the sub-price tag based on the information update request.

[0140] The information display device provided by the embodiment of the present application can execute the information display method provided by any embodiment of the present application and has the corresponding function modules and beneficial effects of the execution method.

[0141] According to the embodiments of the present application, the present application further provides an electronic device and a readable storage medium.

[0142] Figure 8A structural diagram of an electronic device 10 that can be used to implement embodiments of the present application is shown. The electronic device is intended to represent various forms of digital computers, such as laptops, desktops, tablets, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device can also represent various forms of mobile devices, such as personal digital assistants, cellular telephones, smartphones, wearable devices (e.g., headsets, glasses, watches, etc.), and other similar computing devices. The components shown here, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the present application described and / or claimed in this document.

[0143] As shown, Figure 8 The electronic device 10 includes at least one processor 11, and a memory, such as a read-only memory (ROM) 12, a random access memory (RAM) 13, etc., connected in communication with the at least one processor 11, where the memory stores computer programs executable by the at least one processor. The processor 11 can perform various appropriate actions and processes according to the computer programs stored in the read-only memory (ROM) 12 or loaded from the storage unit 18 into the random access memory (RAM) 13. In the RAM 13, various programs and data required for the operation of the electronic device 10 can also be stored. The processor 11, the ROM 12, and the RAM 13 are connected to each other through a bus 14. An input / output (I / O) interface 15 is also connected to the bus 14.

[0144] Various components in the electronic device 10 are connected to the I / O interface 15, including an input unit 16, such as a keyboard, a mouse, etc., an output unit 17, such as various types of displays, speakers, etc., a storage unit 18, such as a magnetic disk, an optical disk, etc., and a communication unit 19, such as a network card, a modem, a wireless communication transceiver, etc. The communication unit 19 allows the electronic device 10 to exchange information / data with other devices through a computer network, such as the Internet, and / or various telecommunication networks.

[0145] The processor 11 can be various general and / or special purpose processing components with processing and computing capabilities. Some examples of the processor 11 include, but are not limited to, a central processing unit (CPU), a graphics processing unit (GPU), various special-purpose artificial intelligence (AI) computing chips, various processors running machine learning model algorithms, a digital signal processor (DSP), and any appropriate processor, controller, microcontroller, etc. The processor 11 performs various methods and processes described above, such as the information presentation method.

[0146] In some embodiments, the information presentation method can be implemented as a computer program tangibly embodied in a computer readable storage medium, e.g., storage unit 18. In some embodiments, parts or all of the computer program can be loaded and / or installed onto electronic device 10 via, e.g., ROM 12 and / or communication unit 19. When the computer program is loaded onto RAM 13 and executed by processor 11 as described above, one or more steps of the information presentation method described above can be performed. Alternatively, in other embodiments, processor 11 can be configured to perform the information presentation method by way of other means, e.g., by way of firmware.

[0147] Various implementations of the systems and techniques described above can be realized in digital electronic circuitry, integrated circuitry, specially designed application specific integrated circuits (ASICs), field programmable gate arrays (FPGAs), computer hardware, firmware, software, and / or combinations thereof. These various implementations can include implementation in one or more computer programs that are executable and / or interpretable on a programmable system including at least one programmable processor, which can be special or general purpose, coupled to receive data and instructions from, and to transmit data and instructions to, a storage system, at least one input device, and at least one output device.

[0148] Computer programs used to implement the methods of the present application can be written in any combination of one or more programming languages. These computer programs can be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the computer program, when executed by the processor of the machine, implements the functions / acts specified in the flowcharts and / or block diagrams. The computer program can be executed entirely on a machine, partially on a machine, partially on a machine and partially on a remote machine or entirely on a remote machine or server.

[0149] In the context of the present application, a computer-readable storage medium can be a tangible medium that can contain or store a computer program for use by or in connection with an instruction execution system, apparatus, or device. A computer-readable storage medium can include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. Alternatively, a computer-readable storage medium can be a machine-readable signal medium. More specific examples of a machine-readable storage medium will include one or more lines of a program of instructions in a transitory signal, a portable computer diskette, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or Flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0150] To provide for interaction with a user, the systems and techniques described here can be implemented on an electronic device having a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to the user and a keyboard and a pointing device (e.g., a mouse or a trackball) by which the user can provide input to the electronic device. Other kinds of devices can be used to provide for interaction with a user as well; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user can be received in any form, including acoustic, speech, or tactile input.

[0151] The systems and techniques described here can be implemented in a computing system that includes a back end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front end component (e.g., a user computer having a graphical user interface or a Web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back end, middleware, or front end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network (LAN), a wide area network (WAN), a blockchain network, and the Internet.

[0152] The computing system can include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server can be a cloud server, also known as a cloud computing server or cloud host, which is a host product in the cloud computing service system, to solve the defects of large management difficulty and weak business scalability in traditional physical host and dedicated virtual service.

[0153] It should be understood that the various forms of flow shown above can be reordered, added to, or have steps deleted. For example, the steps described in the present application can be performed in parallel, in series, or in a different order, as long as the desired results of the technical solutions of the present application can be achieved, and this is not limited herein.

[0154] The above detailed description does not constitute a limitation on the protection scope of the present application. Those skilled in the art should understand that various modifications, combinations, sub-combinations, and substitutions can be made according to design requirements and other factors. Any modifications, equivalent replacements, and improvements made within the spirit and principles of the present application shall be included in the protection scope of the present application.

Claims

1. An information presentation method, characterized by, Applied to a parent price tag, comprising: determine the first configuration information of the parent price tag; in response to the identification instruction issued by the server, identify the sub-price tag within the preset attribute range based on the near field communication protocol and obtain the sub-identification information of the sub-price tag; if it is determined based on the first configuration information that the update mode of the parent price tag is the parent price tag mode, the first display information is issued to the sub-price tag, so that the sub-price tag takes the first display information as the target display information and displays it; if it is determined based on the first configuration information that the update mode of the parent price tag is the server mode, the sub-identification information is reported to the server, so that the server determines the second display information based on the sub-identification information, and issues the second display information to the sub-price tag, so that the sub-price tag takes the second display information as the target display information and displays it.

2. The method of claim 1, wherein, determine the first configuration information of the parent price tag, comprising: report the heartbeat packet data to the server based on a preset period, and obtain the price tag capability query request issued by the server; feedback the capability information of the parent price tag to the server based on the price tag capability query request, so that the server determines the first configuration information of the parent price tag based on the capability information; obtain the first configuration information issued by the server.

3. The method of claim 1, wherein, Also including: the first display information and the second display information both include target product information corresponding to the target product; the target product information is determined by the server based on the association relationship between the price tag and the product according to the parent price tag.

4. The method of claim 1, wherein, the sub-price tag is identified within the preset attribute range based on the near field communication protocol and the sub-identification information of the sub-price tag is obtained, comprising: real-time acquisition of the identity information of the candidate price tag based on the near field communication protocol within the preset attribute range; determine whether the candidate price tag is a sub-price tag based on the identity information; if the candidate price tag is a sub-price tag, the sub-identification information of the sub-price tag is obtained.

5. An information presentation method, characterized by, Applied to a sub-price tag, comprising: report the sub-identification information to the parent price tag based on the identity information; obtain the first display information issued by the parent price tag, or obtain the second display information issued by the server; take the first display information or the second display information as the target display information and display it.

6. The method of claim 5, wherein, After taking the first display information as the target display information and displaying it, further comprising: send the state information of the sub-price tag to the server, so that the server verifies based on the state information, and issues the second display information to the sub-price tag when the verification fails; wherein the state information includes the display attribute of the sub-identification information and the first display information.

7. The method of claim 5, wherein, After taking the first display information or the second display information as the target display information and displaying it, further comprising: obtain the signal strength information between the parent price tag and the sub-price tag; if the signal strength information is less than a preset threshold, report the information update request to the server, so that the server updates the target display information of the sub-price tag based on the information update request.

8. An information display device, characterized by comprising: Applied to a parent price tag, comprising: a first configuration information determination module for determining the first configuration information of the parent price tag; The sub-identification information obtaining module is configured to identify a sub-price tag and obtain sub-identification information of the sub-price tag within a preset attribute range based on a near field communication protocol in response to an identification instruction issued by a server. The information updating module is configured to issue first display information to the sub-price tag if it is determined based on the first configuration information that the update mode of the parent price tag is the parent price tag mode, so that the sub-price tag displays the first display information as target display information. If it is determined based on the first configuration information that the update mode of the parent price tag is the server mode, the sub-identification information is reported to the server, so that the server determines second display information based on the sub-identification information and issues the second display information to the sub-price tag, so that the sub-price tag displays the second display information as target display information.

9. An information display device, characterized by comprising: The application is applied to a sub-price tag, and includes: The sub-identification information reporting module reports sub-identification information to a parent price tag based on identity information. The obtaining module is configured to obtain first display information issued by a parent price tag or second display information issued by a server. The display module is configured to display the first display information or the second display information as target display information.

10. An electronic device, comprising: The application includes: One or more processors; Memory for storing one or more programs; When the one or more programs are executed by the one or more processors, the one or more processors implement the information display method according to any one of claims 1-4 or 5-7.

11. A computer readable storage medium having stored thereon a computer program, characterized in that The program is executed by the processor to implement the information display method according to any one of claims 1-4 or 5-7.

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