Vehicle marketing strategy determination method and device, equipment and medium

Abstract

The invention provides a vehicle marketing strategy determination method and device, equipment and a medium, and relates to the technical field of intelligent automobiles. The method comprises the following steps: after a target customer enters a target store, acquiring basic information, voice information and store staying duration of the target customer, and identity information of a salesman receiving the target customer; on the basis of the basic information, obtaining historical shop entering times and historical feature values of the target customer; determining a target feature value of the target customer based on the voice information, the store staying duration, the historical store entering times and the historical feature value; and based on the target feature value, determining a target marketing strategy for the target customer. According to the vehicle marketing strategy determination method and device, the equipment and the medium provided by the invention, the vehicle marketing strategy can be accurately formulated for the target customer.

Description

Technical Field

[0001] This application relates to the field of intelligent vehicle technology, and in particular to a method, apparatus, device and medium for determining a vehicle marketing strategy. Background Technology

[0002] With increasingly fierce competition in the automotive market, developing efficient and precise marketing strategies has become crucial for automakers and dealers to boost sales. Existing technologies for determining vehicle marketing strategies suffer from core problems such as limited data dimensions, superficial customer insights, subjective strategy formulation, and delayed effect evaluation, making it difficult to develop accurate and effective vehicle marketing strategies.

[0003] Therefore, there is an urgent need to provide a method for determining vehicle marketing strategies that can achieve accurate insights, intelligent decision-making, and dynamic optimization. Summary of the Invention

[0004] This application provides a method, apparatus, equipment, and medium for determining vehicle marketing strategies, in order to overcome the shortcomings of existing technologies in formulating accurate and effective vehicle marketing strategies, and to achieve the precise formulation of vehicle marketing strategies for target customers.

[0005] Firstly, this application provides a method for determining a vehicle marketing strategy, comprising: After a target customer enters the target store, the system obtains the target customer's basic information, voice information, store stay duration, and the identity information of the salesperson who greets the target customer; the voice information is the voice communication between the target customer and the salesperson in the target store. Based on the aforementioned basic information, the historical number of times the target customer has visited the store and its historical characteristic values ​​are obtained. Based on the voice information, the store stay duration, the historical number of store visits, and the historical feature values, the target feature value of the target customer is determined; the target feature value is used to represent the target customer's car purchase intention. Based on the target feature values, a target marketing strategy is determined for the target customer, and the target marketing strategy is sent to the salesperson's work machine through the identity information.

[0006] Optionally, the basic information includes the image information of the target customer; Obtaining the target customer's basic information, voice information, and the identity information of the sales personnel who receive the target customer, including: When the salesperson is within a preset distance from the target customer, the image information and the identity information are obtained through a camera installed in the target store. After acquiring the image information and the identity information, a recording command is sent to the working machine to acquire the voice information through the working machine.

[0007] Optionally, the basic information may also include the contact information of the target customer; The acquisition of the target customer's basic information includes: When the salesperson is within the preset distance from the target customer, the work unit performs a Bluetooth key cyclic scan to identify the target customer's mobile device. The contact information is retrieved using the Bluetooth information of the mobile device and the target software used by the target customer.

[0008] Optionally, the method for determining vehicle marketing strategies may also include: If the contact information cannot be found through the Bluetooth information and the target software, a prompt message is sent to the work machine; After the target customer uses the target software, the contact information is retrieved again via the Bluetooth information and the target software.

[0009] Optionally, determining the target characteristic value of the target customer based on the voice information, the store stay duration, the historical number of store visits, and the historical characteristic value includes: Extract valid speech from the speech information; The first target value is obtained by multiplying the duration of the effective speech by the first weight; Multiply the dwell time by the second weight to obtain the second target value; Based on the historical number of visits and the historical feature values, a third target value is determined; The sum of the first target value, the second target value, and the third target value is taken as the target feature value.

[0010] Optionally, determining the target marketing strategy for the target customer based on the target feature value includes: If the target feature value is less than or equal to a first preset value, the target customer is determined to be at the first level, and the target marketing strategy is determined to be the first strategy; the first strategy is not to continue follow-up marketing. If the target feature value is greater than the first preset value and less than or equal to the second preset value, the target customer is determined to be at the second level, and the target marketing strategy is determined to be the second strategy; the second strategy is to invite the target customer to test drive the car the following day. If the target feature value is greater than the second preset value and less than or equal to the third preset value, the target customer is determined to be at the third level, and the target marketing strategy is determined to be the third strategy; the third strategy is to invite the target customer to test drive the car the next day and maintain contact with the target customer. If the target feature value is greater than the third preset value and less than or equal to the fourth preset value, the target customer is determined to be at the fourth level, and the target marketing strategy is determined to be the fourth strategy; the fourth marketing strategy is to invite the target customer to test drive the car the next day, maintain contact with the target customer, and send the target customer information about store activities. If the target feature value is greater than the fourth preset value, the target customer is determined to be at the fifth level, and the target marketing strategy is determined to be the fifth strategy. The fifth marketing strategy is to invite the target customer to test drive the car the next day, maintain contact with the target customer, send the store activity information to the target customer, and apply for target discounts for the target customer.

[0011] Optionally, the method for determining vehicle marketing strategies may also include: If the target customer is at the second level and the number of historical visits is greater than or equal to the first visit, an important customer reminder is sent to the work machine; If the target customer is at the third level and the number of historical visits is greater than or equal to the second number, send the important customer reminder and the customer's preferred car model reminder to the work machine. The customer's preferred car model is determined based on the length of time the target customer stays next to different car models in the target store. If the target customer is at the fourth level and the number of historical visits is greater than or equal to the third visit, send the important customer reminder, the customer's preferred car model reminder, and car purchase discount information to the work machine; If the target customer is at the fifth level and the number of historical visits is greater than or equal to the fourth number, the important customer reminder, the customer's preferred car model reminder, the car purchase discount information, and the customer information are sent to the work unit; the customer information includes the basic information and the voice information, and the basic information also includes the target customer's location, age, occupation, and gender information.

[0012] Secondly, this application also provides a device for determining a vehicle marketing strategy, comprising: The first data acquisition module is used to acquire the target customer's basic information, voice information, store stay duration, and the identity information of the salesperson who receives the target customer after the target customer enters the target store; the voice information is the voice of the target customer communicating with the salesperson in the target store. The second data acquisition module is used to obtain the target customer's historical number of visits and historical feature values ​​based on the basic information. The first determining module is used to determine the target characteristic value of the target customer based on the voice information, the store stay duration, the historical number of store visits, and the historical characteristic value; the target characteristic value is used to represent the target customer's car purchase intention. The second determining module is used to determine a target marketing strategy for the target customer based on the target feature value, and send the target marketing strategy to the salesperson's work machine through the identity information.

[0013] Thirdly, this application also provides an electronic device, including a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor executes the computer program to implement the method described in the first aspect.

[0014] Fourthly, this application also provides a non-transitory computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the method described in the first aspect.

[0015] Fifthly, this application also provides a computer program product, including a computer program that, when executed by a processor, implements the method described in the first aspect.

[0016] The vehicle marketing strategy determination method, device, equipment, and medium provided in this application determine the target customer's car purchase intention by collecting the target customer's voice information, store stay time, historical store visits, and historical feature values, and then formulate corresponding vehicle marketing strategies. Based on the target customer's car purchase intention, precise marketing strategies can be formulated for different target customers, achieving precise and efficient marketing and improving the vehicle order completion rate. Attached Figure Description

[0017] To more clearly illustrate the technical solutions in this application or the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below. Obviously, the drawings described below are some embodiments of this application. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0018] Figure 1 This is a flowchart illustrating the method for determining vehicle marketing strategies provided in an embodiment of this application; Figure 2 This is one of the data acquisition process diagrams provided in the embodiments of this application; Figure 3 This is the second schematic diagram of the data acquisition process provided in the embodiments of this application; Figure 4 This is a schematic diagram of the structure of the vehicle marketing strategy determination device provided in the embodiments of this application; Figure 5 This is a schematic diagram of the structure of the electronic device provided in the embodiments of this application. Detailed Implementation

[0019] To make the objectives, technical solutions, and advantages of this application clearer, the technical solutions of this application will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of this application, not all embodiments. Based on the embodiments of this application, all other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of this application.

[0020] This application provides a method for determining a vehicle marketing strategy, the execution subject of which can be an electronic device, such as a controller. The following description uses a controller as the execution subject of the method. Figure 1 This is a flowchart illustrating the method for determining vehicle marketing strategies provided in an embodiment of this application. (Refer to...) Figure 1 The method may include: Step 110: After the target customer enters the target store, obtain the target customer's basic information, voice information, store stay duration, and the identity information of the salesperson who received the target customer; the voice information is the voice communication between the target customer and the salesperson in the target store. Step 120: Based on basic information, obtain the target customer's historical store visit frequency and historical characteristic values; Step 130: Based on voice information, store stay duration, historical store visits, and historical feature values, determine the target feature values ​​of the target customer; the target feature values ​​are used to represent the target customer's car purchase intention. Step 140: Based on the target feature values, determine the target marketing strategy for the target customers, and send the target marketing strategy to the sales personnel's work machines through identity information.

[0021] In step 110, the controller can acquire the target customer's basic information, voice information, and store dwell time after the target customer enters the target store. The target customer's basic information can represent the target customer's identity. The store dwell time can be obtained by analyzing image data from cameras installed in the target store. The controller can also acquire the identity information of the salesperson who greets the target customer, such as the salesperson's ID (i.e., sales consultant ID).

[0022] In step 120, after obtaining the basic information of the target customer, the controller can query the target customer's historical number of visits and historical characteristic values ​​on the lead platform by matching the basic information. The lead platform, acting as a data middleware, uniformly receives various signal values ​​(such as image information of customers collected by surveillance cameras, the length of time customers stay in the store, and their number of visits), comprehensively analyzes and processes them, and generates leads.

[0023] In step 130, the controller can determine the target customer's car purchase intention through voice information, store stay duration, historical store visits, and historical feature values.

[0024] In step 140, the controller can determine the target marketing strategy for the target customer by the magnitude of the target feature value, and achieve precise vehicle marketing by pushing the target marketing strategy to the sales personnel.

[0025] The method for determining vehicle marketing strategies provided in this application collects voice information, store dwell time, historical store visits, and historical feature values ​​of target customers to determine their car purchase intentions, and then formulates corresponding vehicle marketing strategies. Based on the car purchase intentions of target customers, precise marketing strategies can be developed for different target customers, achieving precise and efficient marketing and improving the vehicle order completion rate.

[0026] In some embodiments, the basic information includes image information of the target customer; obtaining the basic information and voice information of the target customer, as well as the identity information of the salesperson who receives the target customer, includes: when the distance between the salesperson and the target customer is within a preset distance, obtaining image information and identity information through a camera installed in the target store; after obtaining the image information and identity information, sending a recording command to the work unit to obtain voice information through the work unit.

[0027] Figure 2 This is one of the schematic diagrams of the data acquisition process provided in the embodiments of this application. Figure 3 This is the second schematic diagram of the data acquisition process provided in the embodiments of this application. For example... Figure 2 , Figure 3 As shown, after a target customer enters the target store, the salesperson approaches the target customer with a work device. When the distance between the two is within a preset range (e.g., within 2 meters), the controller can capture the target customer's image information (e.g., headshot) through the camera installed in the target store and upload it to the lead platform. At this time, the lead platform forms a basic lead (headshot, sales consultant ID). The controller sends a recording command to the work device to enable the work device to start customer communication mode, prepare to record the customer's voice, and obtain voice information.

[0028] The method for determining vehicle marketing strategies provided in this application embodiment uses the sales personnel's existing customized workstations and the cameras installed in the target stores to exchange information, obtain basic information and voice information of target customers, as well as the identity information of the sales personnel who receive the target customers, thereby improving information acquisition efficiency and reducing information acquisition costs.

[0029] In some embodiments, the basic information also includes the contact information of the target customer; obtaining the basic information of the target customer includes: when the distance between the salesperson and the target customer is within a preset distance, performing a Bluetooth key cyclic scan on the workpiece to determine the target customer's mobile device; and querying the contact information through the Bluetooth information of the mobile device and the target software used by the target customer.

[0030] Target customers may have already used target software on their phones (such as the manufacturer's app or mini-program) before entering the store. During use, the target software will report the target customer's phone number and device information (including Bluetooth information) to the target software's backend. For example Figure 2 , Figure 3 As shown, once the salesperson approaches the target customer, the workstation has already activated customer communication mode, starting to listen to voice messages and report to the lead platform, updating basic leads (avatar, sales consultant ID, voice information). During this period, the workstation can also activate Bluetooth key scanning. Once a mobile phone Bluetooth device is detected within 5 meters, its Bluetooth information is immediately reported to the lead platform. The controller then sends a customer information query notification to the target software (e.g., manufacturer's app or mini-program) backend through the lead platform. The manufacturer's app or mini-program backend compares the information with its customer database, confirms the target customer's contact information (e.g., phone number and nickname), and returns it to the lead platform. At this point, the lead platform has collected complete leads (avatar, nickname, phone number, sales consultant ID, voice information).

[0031] The method for determining vehicle marketing strategies provided in this application embodiment shares data and allows for hardware interoperability among the existing customized workstations of sales personnel, cameras installed in target stores, and target software used by target customers. This allows for the acquisition of basic information and voice information of target customers, as well as the identity information of the sales personnel who receive them. This method does not incur additional equipment or labor costs, and it also provides multiple and accurate data sources, thereby improving information acquisition efficiency.

[0032] In some embodiments, the method for determining a vehicle marketing strategy further includes: if contact information cannot be found via Bluetooth information and target software, sending a prompt message to the work unit; and after the target customer uses the target software, re-searching for contact information via Bluetooth information and target software.

[0033] Specifically, if the customer database does not contain the target customer information, that is, the nickname and mobile phone number of this lead are temporarily missing, the controller can send relevant prompt information to the salesperson's work machine. After the salesperson guides the target customer to open the manufacturer's APP or mini program, the APP or mini program will automatically report the target customer's nickname, mobile phone number and Bluetooth information.

[0034] The method for determining vehicle marketing strategies provided in this application embodiment shares data and allows for hardware interoperability among the existing customized workstations of sales personnel, cameras installed in target stores, and target software used by target customers. This allows for the acquisition of basic information and voice information of target customers, as well as the identity information of the sales personnel who receive them. This method does not incur additional equipment or labor costs, and it also provides multiple and accurate data sources, thereby improving information acquisition efficiency.

[0035] In some embodiments, the target feature value of a target customer is determined based on voice information, store dwell time, historical store visits, and historical feature values, including: extracting effective voice from the voice information; multiplying the duration of the effective voice by a first weight to obtain a first target value; multiplying the dwell time by a second weight to obtain a second target value; determining a third target value based on historical store visits and historical feature values; and using the sum of the first target value, the second target value, and the third target value as the target feature value.

[0036] The controller can extract valid speech from speech information. For example, the controller can extract valid speech by removing pauses from the speech information. The target feature value can be calculated using the following formula: TotalN=Total(N-1)×Count+AudioValue+TimeValue Where TotalN is the target feature value, Total(N-1) is the historical feature value (i.e., the target feature value of the target customer's last visit to the store), Count is the total number of visits to the store (i.e., equal to the historical number of visits plus 1), Total(N-1)×Count is the third target value, AudioValue is the first target value, and TimeValue is the second target value.

[0037] The first weight can be 3, and the second weight can be 1. If the target customer's historical number of visits is zero, that is, the target customer's first visit, the historical feature value is also zero. The effective voice duration is 2 minutes, and the dwell time is 5 minutes. Total0×Count=0×1=0, AudioValue=2×3=6, TimeValue=5×1=5, and the target customer's target feature value Total1=0×1+2×3+5×1=11. If the target customer visits the store a second time, and the effective voice duration of the target customer's second visit is 2 minutes, and the dwell time is 5 minutes, Total1×Count=11×2=22, and the target customer's target feature value Total2=11×2+2×3+5×1=33.

[0038] The vehicle marketing strategy determination method provided in this application determines the purchase intention of target customers based on voice information, store stay duration, historical store visits and historical feature values, and then formulates corresponding vehicle marketing strategies. It can formulate precise marketing strategies for different target customers based on their purchase intentions, achieve precise and efficient marketing, and improve the vehicle order completion rate.

[0039] In some embodiments, determining a target marketing strategy for a target customer based on a target feature value includes: if the target feature value is less than or equal to a first preset value, determining the target customer as a first level and determining the target marketing strategy as a first strategy; the first strategy is not to continue follow-up marketing; if the target feature value is greater than the first preset value and less than or equal to a second preset value, determining the target customer as a second level and determining the target marketing strategy as a second strategy; the second strategy is to invite the target customer for a test drive the following day; if the target feature value is greater than the second preset value and less than or equal to a third preset value, determining the target customer as a third level and determining the target marketing strategy as a third strategy; the third... The strategy is to invite target customers to test drive the car every other day and maintain contact with them. If the target characteristic value is greater than the third preset value and less than or equal to the fourth preset value, the target customer is determined to be at the fourth level, and the target marketing strategy is determined to be the fourth strategy. The fourth marketing strategy is to invite target customers to test drive the car every other day, maintain contact with them, and send them information about store activities. If the target characteristic value is greater than the fourth preset value, the target customer is determined to be at the fifth level, and the target marketing strategy is determined to be the fifth strategy. The fifth marketing strategy is to invite target customers to test drive the car every other day, maintain contact with them, send them information about store activities, and apply for target discounts for them.

[0040] Furthermore, in some embodiments, the method for determining the vehicle marketing strategy further includes: if the target customer is at the second level and has a history of more than or equal to the first visit, sending an important customer reminder to the work unit; if the target customer is at the third level and has a history of more than or equal to the second visit, sending an important customer reminder and a customer preferred vehicle model reminder to the work unit, wherein the customer preferred vehicle model is determined based on the length of time the target customer spends next to different vehicle models in the target store; if the target customer is at the fourth level and has a history of more than or equal to the third visit, sending an important customer reminder, a customer preferred vehicle model reminder, and vehicle purchase discount information to the work unit; if the target customer is at the fifth level and has a history of more than or equal to the fourth visit, sending an important customer reminder, a customer preferred vehicle model reminder, vehicle purchase discount information, and customer information to the work unit; the customer information includes basic information and voice information, and the basic information also includes the target customer's region, age, occupation, and gender information.

[0041] The first, second, third, and fourth counts can all be 1. The first preset value can be 20, the second preset value can be 40, the third preset value can be 60, and the fourth preset value can be 80. The table below shows examples of marketing strategies for different customer levels:

[0042] The vehicle marketing strategy determination method provided in this application collects the target customer's voice information, store stay duration, historical store visits and historical feature values ​​to determine the target customer's customer level and purchase intention, and then formulates corresponding vehicle marketing strategies. It can formulate precise marketing strategies for different target customers based on the target customer's purchase intention, achieve precise and efficient marketing, and improve the vehicle order completion rate.

[0043] The apparatus for determining vehicle marketing strategies provided in this application will be described below. The apparatus for determining vehicle marketing strategies described below can be referred to in correspondence with the method for determining vehicle marketing strategies described above.

[0044] Figure 4 This is a schematic diagram of the structure of the vehicle marketing strategy determination device provided in an embodiment of this application. (Refer to...) Figure 4 The vehicle marketing strategy determination device provided in this application embodiment may include: The first data acquisition module 410 is used to acquire the target customer's basic information, voice information, store stay duration, and the identity information of the salesperson who receives the target customer after the target customer enters the target store; the voice information is the voice of the target customer communicating with the salesperson in the target store. The second acquisition module 420 is used to acquire the target customer's historical number of visits and historical feature values ​​based on the basic information. The first determining module 430 is used to determine the target feature value of the target customer based on the voice information, the store stay duration, the historical number of store visits, and the historical feature value; the target feature value is used to represent the target customer's car purchase intention. The second determining module 440 is used to determine a target marketing strategy for the target customer based on the target feature value, and send the target marketing strategy to the salesperson's work machine through the identity information.

[0045] The vehicle marketing strategy determination device provided in this application embodiment determines the target customer's car purchase intention by collecting the target customer's voice information, store stay time, historical store visits and historical feature values, and then formulates corresponding vehicle marketing strategies. It can formulate precise marketing strategies for different target customers based on the target customer's car purchase intention, achieve precise and efficient marketing, and improve the vehicle order completion rate.

[0046] In some embodiments, the basic information includes image information of the target customer; The first acquisition module is used for: When the salesperson is within a preset distance from the target customer, the image information and the identity information are obtained through a camera installed in the target store. After acquiring the image information and the identity information, a recording command is sent to the working machine to acquire the voice information through the working machine.

[0047] In some embodiments, the basic information may also include the contact information of the target customer; The first acquisition module is used for: When the salesperson is within the preset distance from the target customer, the work unit performs a Bluetooth key cyclic scan to identify the target customer's mobile device. The contact information is retrieved using the Bluetooth information of the mobile device and the target software used by the target customer.

[0048] In some embodiments, the first acquisition module is further configured to: If the contact information cannot be found through the Bluetooth information and the target software, a prompt message is sent to the work machine; After the target customer uses the target software, the contact information is retrieved again via the Bluetooth information and the target software.

[0049] In some embodiments, the first determining module is configured to: Extract valid speech from the speech information; The first target value is obtained by multiplying the duration of the effective speech by the first weight; Multiply the dwell time by the second weight to obtain the second target value; Based on the historical number of visits and the historical feature values, a third target value is determined; The sum of the first target value, the second target value, and the third target value is taken as the target feature value.

[0050] In some embodiments, the second determining module is configured to: If the target feature value is less than or equal to a first preset value, the target customer is determined to be at the first level, and the target marketing strategy is determined to be the first strategy; the first strategy is not to continue follow-up marketing. If the target feature value is greater than the first preset value and less than or equal to the second preset value, the target customer is determined to be at the second level, and the target marketing strategy is determined to be the second strategy; the second strategy is to invite the target customer to test drive the car the following day. If the target feature value is greater than the second preset value and less than or equal to the third preset value, the target customer is determined to be at the third level, and the target marketing strategy is determined to be the third strategy; the third strategy is to invite the target customer to test drive the car the next day and maintain contact with the target customer. If the target feature value is greater than the third preset value and less than or equal to the fourth preset value, the target customer is determined to be at the fourth level, and the target marketing strategy is determined to be the fourth strategy; the fourth marketing strategy is to invite the target customer to test drive the car the next day, maintain contact with the target customer, and send the target customer information about store activities. If the target feature value is greater than the fourth preset value, the target customer is determined to be at the fifth level, and the target marketing strategy is determined to be the fifth strategy. The fifth marketing strategy is to invite the target customer to test drive the car the next day, maintain contact with the target customer, send the store activity information to the target customer, and apply for target discounts for the target customer.

[0051] In some embodiments, the second determining module is further configured to: If the target customer is at the second level and the number of historical visits is greater than or equal to the first visit, an important customer reminder is sent to the work machine; If the target customer is at the third level and the number of historical visits is greater than or equal to the second number, send the important customer reminder and the customer's preferred car model reminder to the work machine. The customer's preferred car model is determined based on the length of time the target customer stays next to different car models in the target store. If the target customer is at the fourth level and the number of historical visits is greater than or equal to the third visit, send the important customer reminder, the customer's preferred car model reminder, and car purchase discount information to the work machine; If the target customer is at the fifth level and the number of historical visits is greater than or equal to the fourth number, the important customer reminder, the customer's preferred car model reminder, the car purchase discount information, and the customer information are sent to the work unit; the customer information includes the basic information and the voice information, and the basic information also includes the target customer's location, age, occupation, and gender information.

[0052] Specifically, the vehicle marketing strategy determination device provided in this application embodiment can implement all the method steps implemented by the method embodiment with the controller as the execution subject, and can achieve the same technical effect. Here, the parts that are the same as those in the method embodiment and the beneficial effects will not be described in detail.

[0053] Figure 5 This is a schematic diagram of the structure of the electronic device provided in an embodiment of this application. For example... Figure 5 As shown, the electronic device may include: a processor 510, a communications interface 520, a memory 530, and a communication bus 540, wherein the processor 510, the communications interface 520, and the memory 530 communicate with each other via the communication bus 540. The processor 510 can call logical instructions in the memory 530 to execute a method for determining a vehicle marketing strategy, such as including: After a target customer enters the target store, the system obtains the target customer's basic information, voice information, store stay duration, and the identity information of the salesperson who greets the target customer; the voice information is the voice communication between the target customer and the salesperson in the target store. Based on the aforementioned basic information, the historical number of times the target customer has visited the store and its historical characteristic values ​​are obtained. Based on the voice information, the store stay duration, the historical number of store visits, and the historical feature values, the target feature value of the target customer is determined; the target feature value is used to represent the target customer's car purchase intention. Based on the target feature values, a target marketing strategy is determined for the target customer, and the target marketing strategy is sent to the salesperson's work machine through the identity information.

[0054] Furthermore, the logical instructions in the aforementioned memory 530 can be implemented as software functional units and, when sold or used as independent products, can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of this application, in essence, or the part that contributes to the prior art, or a portion of the technical solution, can be embodied in the form of a software product. This computer software product is stored in a storage medium and includes several instructions to cause a computer device (which may be a personal computer, server, or network device, etc.) to execute all or part of the steps of the methods described in the various embodiments of this application. The aforementioned storage medium includes various media capable of storing program code, such as USB flash drives, portable hard drives, read-only memory (ROM), random access memory (RAM), magnetic disks, or optical disks.

[0055] On the other hand, this application also provides a non-transitory computer-readable storage medium storing a computer program thereon, which, when executed by a processor, implements the steps of the method for determining the vehicle marketing strategy provided by the above methods, including, for example: After a target customer enters the target store, the system obtains the target customer's basic information, voice information, store stay duration, and the identity information of the salesperson who greets the target customer; the voice information is the voice communication between the target customer and the salesperson in the target store. Based on the aforementioned basic information, the historical number of times the target customer has visited the store and its historical characteristic values ​​are obtained. Based on the voice information, the store stay duration, the historical number of store visits, and the historical feature values, the target feature value of the target customer is determined; the target feature value is used to represent the target customer's car purchase intention. Based on the target feature values, a target marketing strategy is determined for the target customer, and the target marketing strategy is sent to the salesperson's work machine through the identity information.

[0056] Furthermore, this application also provides a computer program product, which includes a computer program that can be stored on a non-transitory computer-readable storage medium. When the computer program is executed by a processor, the computer is able to perform the steps of the vehicle marketing strategy determination method provided by the above methods, such as including: After a target customer enters the target store, the system obtains the target customer's basic information, voice information, store stay duration, and the identity information of the salesperson who greets the target customer; the voice information is the voice communication between the target customer and the salesperson in the target store. Based on the aforementioned basic information, the historical number of times the target customer has visited the store and its historical characteristic values ​​are obtained. Based on the voice information, the store stay duration, the historical number of store visits, and the historical feature values, the target feature value of the target customer is determined; the target feature value is used to represent the target customer's car purchase intention. Based on the target feature values, a target marketing strategy is determined for the target customer, and the target marketing strategy is sent to the salesperson's work machine through the identity information.

[0057] The device embodiments described above are merely illustrative. The units described as separate components may or may not be physically separate. The components shown as units may or may not be physical units; that is, they may be located in one place or distributed across multiple network units. Some or all of the modules can be selected to achieve the purpose of this embodiment according to actual needs. Those skilled in the art can understand and implement this without any creative effort.

[0058] Through the above description of the embodiments, those skilled in the art can clearly understand that each embodiment can be implemented by means of software plus necessary general-purpose hardware platforms, and of course, it can also be implemented by hardware. Based on this understanding, the above technical solutions, in essence or the part that contributes to the prior art, can be embodied in the form of a software product. This computer software product can be stored in a computer-readable storage medium, such as ROM / RAM, magnetic disk, optical disk, etc., and includes several instructions to cause a computer device (which may be a personal computer, server, or network device, etc.) to execute the methods described in the various embodiments or some parts of the embodiments.

[0059] It should also be noted that in the embodiments of this application, the terms "first," "second," etc., are used to distinguish similar objects, and not to describe a specific order or sequence. It should be understood that such terms can be used interchangeably where appropriate so that embodiments of this application can be implemented in orders other than those illustrated or described herein, and the objects distinguished by "first" and "second" are generally of the same class, and the number of objects is not limited. For example, the first object can be one or more.

[0060] In this application embodiment, the term "and / or" describes the association relationship between related objects, indicating that three relationships can exist. For example, A and / or B can represent: A existing alone, A and B existing simultaneously, and B existing alone. The character " / " generally indicates that the preceding and following related objects have an "or" relationship.

[0061] In this application's embodiments, "determine B based on A" means that factor A must be considered when determining B. It is not limited to "B can be determined based solely on A," but should also include: "determine B based on A and C," "determine B based on A, C, and E," "determine C based on A, and further determine B based on C," etc. Additionally, it can include using A as a condition for determining B, for example, "when A meets the first condition, determine B using the first method"; another example, "when A meets the second condition, determine B," etc.; another example, "when A meets the third condition, determine B based on the first parameter," etc. Of course, it can also be a condition where A is a factor in determining B, for example, "when A meets the first condition, determine C using the first method, and further determine B based on C," etc.

[0062] In the embodiments of this application, the term "multiple" refers to two or more, and other quantifiers are similar.

[0063] In the embodiments of this application, the terms "center", "longitudinal", "lateral", "upper", "lower", "front", "rear", "left", "right", "vertical", "horizontal", "top", "bottom", "inner", and "outer" indicate the orientation or positional relationship based on the orientation or positional relationship shown in the accompanying drawings. They are only for the convenience of describing the embodiments of this application and simplifying the description, and do not indicate or imply that the device or element referred to must have a specific orientation, or be constructed and operated in a specific orientation. Therefore, they should not be construed as limitations on the embodiments of this application.

[0064] In this application embodiment, unless otherwise explicitly specified and limited, the terms "connected" and "linked" should be interpreted broadly. For example, they can refer to a fixed connection, a detachable connection, or an integral connection; they can refer to a mechanical connection or an electrical connection; they can refer to a direct connection or an indirect connection through an intermediate medium. Those skilled in the art can understand the specific meaning of the above terms in this application embodiment based on the specific circumstances.

[0065] In this embodiment of the application, unless otherwise explicitly specified and limited, "above" or "below" the second feature can mean that the first feature is in direct contact with the second feature, or that the first feature is in indirect contact with the second feature through an intermediate medium. Furthermore, "above," "on top of," and "over" the second feature can mean that the first feature is directly above or diagonally above the second feature, or simply that the first feature is at a higher horizontal level than the second feature. "Below," "below," and "under" the second feature can mean that the first feature is directly below or diagonally below the second feature, or simply that the first feature is at a lower horizontal level than the second feature.

[0066] In this application, the terms "one embodiment," "some embodiments," "example," "specific example," or "some examples," etc., refer to specific features, structures, materials, or characteristics described in connection with that embodiment or example, which are included in at least one embodiment or example of this application. In this application, the illustrative expressions of the above terms do not necessarily refer to the same embodiment or example. Furthermore, the specific features, structures, materials, or characteristics described can be combined in a suitable manner in any one or more embodiments or examples. Moreover, without contradiction, those skilled in the art can combine and integrate the different embodiments or examples described in this specification, as well as the features of different embodiments or examples.

[0067] Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of this application, and are not intended to limit them. Although this application has been described in detail with reference to the foregoing embodiments, those skilled in the art should understand that modifications can still be made to the technical solutions described in the foregoing embodiments, or equivalent substitutions can be made to some of the technical features. Such modifications or substitutions do not cause the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of this application.

Claims

1. A method for determining a vehicle marketing strategy, characterized in that, include: After a target customer enters the target store, the system obtains the target customer's basic information, voice information, store stay duration, and the identity information of the salesperson who greets the target customer; the voice information is the voice communication between the target customer and the salesperson in the target store. Based on the aforementioned basic information, the historical number of times the target customer has visited the store and its historical characteristic values ​​are obtained. Based on the voice information, the store stay duration, the historical number of store visits, and the historical feature values, the target feature values ​​of the target customer are determined. The target feature value is used to represent the target customer's car purchase intention; Based on the target feature values, a target marketing strategy is determined for the target customer, and the target marketing strategy is sent to the salesperson's work machine through the identity information.

2. The method for determining a vehicle marketing strategy according to claim 1, characterized in that, The basic information includes the image information of the target customer; Obtaining the target customer's basic information, voice information, and the identity information of the sales personnel who receive the target customer, including: When the salesperson is within a preset distance from the target customer, the image information and the identity information are obtained through a camera installed in the target store. After acquiring the image information and the identity information, a recording command is sent to the working machine to acquire the voice information through the working machine.

3. The method for determining vehicle marketing strategies according to claim 2, characterized in that, The basic information also includes the contact information of the target customer; The acquisition of the target customer's basic information includes: When the salesperson is within the preset distance from the target customer, the work unit performs a Bluetooth key cyclic scan to identify the target customer's mobile device. The contact information is retrieved using the Bluetooth information of the mobile device and the target software used by the target customer.

4. The method for determining a vehicle marketing strategy according to claim 3, characterized in that, Also includes: If the contact information cannot be found through the Bluetooth information and the target software, a prompt message is sent to the work machine; After the target customer uses the target software, the contact information is retrieved again via the Bluetooth information and the target software.

5. The method for determining a vehicle marketing strategy according to claim 1, characterized in that, The step of determining the target customer's target characteristic value based on the voice information, the store stay duration, the historical number of store visits, and the historical characteristic value includes: Extract valid speech from the speech information; The first target value is obtained by multiplying the duration of the effective speech by the first weight; Multiply the dwell time by the second weight to obtain the second target value; Based on the historical number of visits and the historical feature values, a third target value is determined; The sum of the first target value, the second target value, and the third target value is taken as the target feature value.

6. The method for determining a vehicle marketing strategy according to claim 1, characterized in that, The step of determining the target marketing strategy for the target customer based on the target feature value includes: If the target feature value is less than or equal to a first preset value, the target customer is determined to be at the first level, and the target marketing strategy is determined to be the first strategy; the first strategy is not to continue follow-up marketing. If the target feature value is greater than the first preset value and less than or equal to the second preset value, the target customer is determined to be at the second level, and the target marketing strategy is determined to be the second strategy; the second strategy is to invite the target customer to test drive the car the following day. If the target feature value is greater than the second preset value and less than or equal to the third preset value, the target customer is determined to be at the third level, and the target marketing strategy is determined to be the third strategy; the third strategy is to invite the target customer to test drive the car the next day and maintain contact with the target customer. If the target feature value is greater than the third preset value and less than or equal to the fourth preset value, the target customer is determined to be at the fourth level, and the target marketing strategy is determined to be the fourth strategy; the fourth marketing strategy is to invite the target customer to test drive the car the next day, maintain contact with the target customer, and send the target customer information about store activities. If the target feature value is greater than the fourth preset value, the target customer is determined to be at the fifth level, and the target marketing strategy is determined to be the fifth strategy. The fifth marketing strategy is to invite the target customer to test drive the car the next day, maintain contact with the target customer, send the store activity information to the target customer, and apply for target discounts for the target customer.

7. The method for determining a vehicle marketing strategy according to claim 6, characterized in that, Also includes: If the target customer is at the second level and the number of historical visits is greater than or equal to the first visit, an important customer reminder is sent to the work machine; If the target customer is at the third level and the number of historical visits is greater than or equal to the second number, send the important customer reminder and the customer's preferred car model reminder to the work machine. The customer's preferred car model is determined based on the length of time the target customer stays next to different car models in the target store. If the target customer is at the fourth level and the number of historical visits is greater than or equal to the third visit, send the important customer reminder, the customer's preferred car model reminder, and car purchase discount information to the work machine; If the target customer is at the fifth level and the number of historical visits is greater than or equal to the fourth number, the important customer reminder, the customer's preferred car model reminder, the car purchase discount information, and the customer information are sent to the work unit; the customer information includes the basic information and the voice information, and the basic information also includes the target customer's location, age, occupation, and gender information.

8. A device for determining a vehicle marketing strategy, characterized in that, include: The first data acquisition module is used to acquire the target customer's basic information, voice information, store stay duration, and the identity information of the salesperson who receives the target customer after the target customer enters the target store; the voice information is the voice of the target customer communicating with the salesperson in the target store. The second data acquisition module is used to obtain the target customer's historical number of visits and historical feature values ​​based on the basic information. The first determining module is used to determine the target characteristic value of the target customer based on the voice information, the store stay duration, the historical number of store visits and the historical characteristic value; The target feature value is used to represent the target customer's car purchase intention; The second determining module is used to determine a target marketing strategy for the target customer based on the target feature value, and send the target marketing strategy to the salesperson's work machine through the identity information.

9. An electronic device comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, characterized in that, When the processor executes the computer program, it implements the method for determining a vehicle marketing strategy as described in any one of claims 1 to 7.

10. A non-transitory computer-readable storage medium having a computer program stored thereon, characterized in that, When the computer program is executed by a processor, it implements the method for determining a vehicle marketing strategy as described in any one of claims 1 to 6.

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