Planning propaganda display device

By designing lifting and rotation control mechanisms, as well as elastic supports and magnetic positioning rods, the problems of large footprint and time-consuming adjustments in traditional devices are solved, enabling detailed display of planning drawings and efficient promotion.

CN121884708APending Publication Date: 2026-04-17张亭
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
张亭
Filing Date
2023-10-27
Publication Date
2026-04-17

AI Technical Summary

Technical Problem

Traditional land and space planning display devices occupy a large area, and structural adjustments are time-consuming and labor-intensive. They also cannot display the planning plans for important areas in detail, which affects the publicity effect.

Method used

A planning and publicity display device was designed, which includes a lifting control mechanism, a rotation control mechanism, an elastic support mechanism, and a publicity point expansion mechanism. Through components such as lifting, rotation, and magnetic positioning rods, multiple sets of height and angle adjustments can be achieved to display the key areas of the planning drawings in detail.

Benefits of technology

It enables multiple height and angle adjustments for the display components, allowing for detailed display of key areas in the planning drawings, improving display efficiency and effectiveness, and facilitating the storage and use of the device.

✦ Generated by Eureka AI based on patent content.

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Abstract

The invention provides a planning propaganda display device, and relates to the technical field of territorial space planning. The bottom of the lifting control mechanism is connected with the bottom supporting assembly. The left end and the right end of the rotating mechanism are connected with the lifting control mechanism. The bottom of the display assembly is fixedly connected with the rotating mechanism; the bottom of the propaganda key point expanding mechanism is slidably inserted into the elastic supporting mechanism. According to the invention, the display assembly can be conveniently controlled to carry out multi-group height and angle adjustment and position fixation, and a planning drawing can be conveniently displayed; folding is achieved, and storage and placement are convenient; meanwhile, detailed and comprehensive display and propaganda can be carried out on planning of key propaganda areas of a planning map, and the problems that a traditional display device is affected by the area of a displayed map or a sand table, planning plans of part of the important areas cannot be displayed in detail, a traditional supporting display frame is large in area, and when the structure is adjusted, the display effect is poor are solved. Workers need to manually disassemble, assemble and adjust, and time and labor are wasted.
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Description

Technical Field

[0001] This invention relates to the field of land and space planning technology, and in particular to a planning publicity and display device. Background Technology

[0002] Territorial spatial planning refers to a systematic, comprehensive, and long-term plan for land use and spatial development in a country or region. It involves the rational use of land, land development and protection, and the organization and adjustment of urban and rural spaces, aiming to achieve balanced development of multiple goals, including economic, social, ecological, and cultural aspects. Territorial spatial planning is mainly promoted through maps or sand tables. However, spatial planning involves a large area, and condensing it onto maps or sand tables limits the detailed presentation of plans for some important areas, affecting the effectiveness of the promotion and resulting in incomplete information delivery. Furthermore, maps or sand tables require support frames or tables for display. Traditional support frames are large, and some large frames have fixed shapes, occupying a significant area. Structural adjustments require manual disassembly and reassembly by staff, which is time-consuming and labor-intensive. Summary of the Invention

[0003] In view of this, the present invention provides a planning and publicity display device, which has a lifting control mechanism that can easily control the display components to adjust multiple heights and fix their positions, facilitating the display of planning drawings; a rotation control mechanism that allows the display components to rotate to any position and automatically lock, facilitating the display of planning and publicity drawings, and the display components can also rotate 90 degrees, facilitating the storage and placement of the device; an elastic support mechanism and a publicity key point expansion mechanism, where the magnetic positioning rod and expansion rope inside the device can serve as indicators, enabling detailed and comprehensive display and publicity of the key publicity areas of the planning drawing.

[0004] The present invention provides a planning and publicity display device, specifically including: a bottom support component, a lifting control mechanism, a rotating mechanism, a rotation control mechanism, a display component, an elastic support mechanism, and a publicity point expansion mechanism; The bottom support component is a rectangular parallelepiped structure; the bottom of the lifting control mechanism is connected to the bottom support component; the left and right ends of the rotating mechanism are connected to the lifting control mechanism; the top end of the rotating control mechanism is connected to the rotating mechanism; the bottom of the display component is fixedly connected to the rotating mechanism; the elastic support mechanism is installed at one end of the display component; the bottom of the promotional highlight expansion mechanism is slidably inserted into the elastic support mechanism.

[0005] Optionally, the bottom support assembly includes: a base plate, a fixing rod, a support plate, and a rack plate A; the base plate is a cuboid structure with an internal groove; the fixing rod is a hollow cuboid structure, and the number of fixing rods is set to three sets, with the bottom of the fixing rods fixedly connected to the base plate; the support plate is fixedly installed inside the fixing rod; and the rack plate A is fixedly installed on the surface of the support plate.

[0006] Optionally, the lifting control mechanism includes: a rotating rod, a motor housing, a lead screw, and a lifting rod; one end of the rotating rod is rotatably inserted into the slide groove of the bottom plate; a motor is installed inside the motor housing, one end of the motor housing is fixedly connected to the bottom plate, and the motor inside the motor housing is connected to one end of the rotating rod; two sets of lead screws are provided, the bottom of the lead screw is rotatably inserted into the bottom plate and rotatably connected to the rotating rod through a bevel gear assembly; the bottom of the lifting rod is slidably inserted into the fixed rod and threadedly connected to the lead screw, and the rotation of the lead screw can control the lifting rod to move up and down.

[0007] Optionally, the rotating mechanism includes: a connecting rod, a driving rod, a driving gear A, a linkage gear, a bracket, and a rotating support gear; the connecting rod is a hollow cuboid structure, and its left and right ends are fixedly connected to two sets of lifting rods; the left and right ends of the driving rod are rotatably inserted into the grooves of the two sets of lifting rods; the driving gear A is fixedly installed in the middle of the driving rod; the number of linkage gears is set to two sets, and the linkage gears are fixedly installed on the surface of the driving rod; the bottom of the bracket is rotatably connected to the lifting rods through a rotating shaft; the rotating support gear is fixedly installed in the middle of the rotating shaft at the bottom of the bracket, and the surface of the rotating support gear meshes with the linkage gear, so that the connecting rod can control the bracket to rotate through the linkage gear and the rotating support gear.

[0008] Optionally, the rotation control mechanism includes: a lifting sliding rod, a rotating screw, an auxiliary rotating rod, a driving gear B, a lifting frame, and a rack plate B; the top of the lifting sliding rod is fixedly connected to the connecting rod; the rotating screw is rotatably installed inside the lifting sliding rod; one end of the auxiliary rotating rod is rotatably inserted into the lifting sliding rod and rotatably connected to the rotating screw through a bevel gear assembly; the driving gear B is fixedly installed at one end of the auxiliary rotating rod, and the surface of the driving gear B contacts the rack plate A; the lifting frame has an overall L-shaped structure, and the lifting frame is slidably inserted into the lifting sliding rod and threadedly connected to the rotating screw, and the rotation of the rotating screw can control the lifting frame to lift and slide; the rack plate B is fixedly installed on the top surface of the lifting frame, and the rack plate B is meshed with the driving gear A.

[0009] Optionally, the display components include: a display stand, a magnetic plate, and display drawings; the bottom of the display stand is fixedly connected to two sets of brackets; the magnetic plate is fixedly installed inside the display stand; and the display drawings are placed inside the display stand.

[0010] Optionally, the elastic support mechanism includes: a support frame, an inner rod, a spring, a sliding block, and a support column; the number of support frames is set to two sets, with one end of the support frame fixedly connected to the display stand; the inner rod is fixedly installed inside the support frame; the spring is installed on the surface of the inner rod; the sliding block has a cross-shaped structure and is slidably installed inside the support frame, with the sliding block slidably connected to the inner rod, and the spring can play the role of elastically supporting the sliding block; the number of support columns is set to two sets, with the left and right ends of the support column fixedly connected to the sliding block.

[0011] Optionally, the promotional highlight expansion mechanism includes: a plug rod, a support groove, a baffle, a top box, and a take-up reel; the plug rod is generally trapezoidal in shape, and the bottom of the plug rod slides into the middle of two sets of support columns; the support groove is opened on the surface of the plug rod; the baffle is fixedly installed on the surface of the plug rod; the top box is a hollow cuboid structure, and the bottom of the top box is fixedly connected to the plug rod; the take-up reel is rotatably installed inside the top box.

[0012] Optionally, the promotional highlight expansion mechanism further includes: a guide rope, a magnetic positioning rod, an elastic automatic winding rod, and promotional expansion paper; one end of the guide rope is slidably inserted into the top box and connected to the winding reel, which can serve to wind up the guide rope; the surface of the magnetic positioning rod is fixedly connected to the guide rope, and the magnetic positioning rod can be fixedly placed on the surface of the display paper and serve as an indicator; the elastic automatic winding rod is rotatably installed inside the top box; one end of the promotional expansion paper is slidably inserted into the top box and connected to the surface of the elastic automatic winding rod.

[0013] The present invention has the following beneficial effects The invention includes a lifting control mechanism with two sets of lead screws. The rotation of the lead screws controls the lifting and sliding of the display components. The lead screws also have a self-locking effect, which allows for easy control of multiple height adjustments and position fixation of the display components, facilitating the display of planning drawings.

[0014] The device also has a rotation control mechanism inside. After the lifting control mechanism slides to a certain height, the driving gear B inside the rotation control mechanism contacts the rack plate A, and the rotation control mechanism starts automatically. The rotation control mechanism can control the display component to rotate and adjust at multiple angles. In addition, the rotation is driven by the internal rotating screw. The rotating screw has threads on its surface, and the display component can rotate to any position and lock automatically, which is convenient for displaying planning and promotional drawings. The display component can also rotate 90 degrees, which makes it convenient for the device to be stored and placed.

[0015] The device also includes an elastic support mechanism and a promotional highlight expansion mechanism. The elastic support mechanism provides auxiliary support for the promotional highlight expansion mechanism, which is equipped with a magnetic positioning rod. This magnetic rod has magnetic force and can be placed at any position on the promotional map. The magnetic positioning rod is also equipped with an extension rope, which serves as an indicator. The promotional highlight expansion mechanism also contains a stretchable promotional extension sheet, which can provide a detailed and comprehensive display of the key promotional areas on the planning map. Attached Figure Description

[0016] To more clearly illustrate the technical solutions of the embodiments of the present invention, the accompanying drawings of the embodiments will be briefly described below.

[0017] The accompanying drawings described below are only related to some embodiments of the invention and are not intended to limit the invention.

[0018] In the attached diagram: Figure 1 A schematic diagram of the main body of the present invention is shown in the axial side view. Figure 2 A cross-sectional structural schematic diagram of the main body of the present invention is shown; Figure 3 A cross-sectional structural schematic diagram of the bottom support assembly of the present invention is shown; Figure 4 A cross-sectional structural schematic diagram of the lifting control mechanism of the present invention is shown; Figure 5 An exploded structural schematic diagram of the rotating mechanism of the present invention is shown; Figure 6 A cross-sectional structural schematic diagram of the rotation control mechanism of the present invention is shown; Figure 7 A cross-sectional structural schematic diagram of the display component of the present invention is shown; Figure 8 A cross-sectional structural schematic diagram of the elastic support mechanism of the present invention is shown; Figure 9 A cross-sectional structural schematic diagram of the extended mechanism of the present invention is shown.

[0019] List of reference numerals 1. Bottom support assembly; 101. Base plate; 102. Fixed rod; 103. Support plate; 104. Rack plate A; 2. Lifting control mechanism; 201. Rotating rod; 202. Motor box; 203. Lead screw; 204. Lifting rod; 3. Rotating mechanism; 301. Connecting rod; 302. Driving rod; 303. Driving gear A; 304. Linkage gear; 305. Bracket; 306. Rotating support gear; 4. Rotating control mechanism; 401. Lifting sliding rod; 402. Rotating screw; 403. Auxiliary rotating rod; 404. Driving gear B; 405, Lifting frame; 406, Rack plate B; 5, Display components; 501, Display stand; 502, Magnetic plate; 503, Display drawings; 6, Elastic support mechanism; 601, Support frame; 602, Inner rod; 603, Spring; 604, Sliding block; 605, Support column; 7, Promotional point expansion mechanism; 701, Insert rod; 702, Support groove; 703, Baffle; 704, Top box; 705, Rewinding reel; 706, Guide rope; 707, Magnetic fixing rod; 708, Elastic automatic rewinding rod; 709, Promotional expansion paper. Implementation

[0020] The embodiments of the present invention will be described in further detail below with reference to the accompanying drawings and examples.

[0021] Example: Please refer to Figures 1 to 9 : The present invention proposes a planning and publicity display device, comprising: a bottom support component 1, a lifting control mechanism 2, a rotating mechanism 3, a rotating control mechanism 4, a display component 5, an elastic support mechanism 6, and a publicity point expansion mechanism 7; The bottom support component 1 is a rectangular structure; the bottom of the lifting control mechanism 2 is connected to the bottom support component 1; the left and right ends of the rotating mechanism 3 are connected to the lifting control mechanism 2; the top end of the rotating control mechanism 4 is connected to the rotating mechanism 3; the bottom of the display component 5 is fixedly connected to the rotating mechanism 3; the elastic support mechanism 6 is installed at one end of the display component 5; the bottom of the promotional highlight expansion mechanism 7 is slidably inserted into the elastic support mechanism 6.

[0022] like Figure 3 As shown, the bottom support assembly 1 includes: a base plate 101, a fixing rod 102, a support plate 103, and a rack plate A104; the base plate 101 is a cuboid structure with a sliding groove inside; the fixing rod 102 is a hollow cuboid structure, and the number of fixing rods 102 is set to three sets, with the bottom of the fixing rod 102 fixedly connected to the base plate 101; the support plate 103 is fixedly installed inside the fixing rod 102; and the rack plate A104 is fixedly installed on the surface of the support plate 103.

[0023] like Figure 4As shown, the lifting control mechanism 2 includes: a rotating rod 201, a motor housing 202, a lead screw 203, and a lifting rod 204; one end of the rotating rod 201 is rotatably inserted into the groove of the bottom plate 101; a motor is installed inside the motor housing 202, one end of the motor housing 202 is fixedly connected to the bottom plate 101, and the motor inside the motor housing 202 is connected to one end of the rotating rod 201; two sets of lead screws 203 are provided, the bottom of the lead screw 203 is rotatably inserted into the bottom plate 101 and is rotatably connected to the rotating rod 201 through a bevel gear assembly; the bottom of the lifting rod 204 is slidably inserted into the fixed rod 102 and threadedly connected to the lead screw 203, and the rotation of the lead screw 203 can control the lifting rod 204 to move up and down.

[0024] like Figure 5 As shown, the rotating mechanism 3 includes: a connecting rod 301, a driving rod 302, a driving gear A303, a linkage gear 304, a bracket 305, and a rotating support gear 306. The connecting rod 301 is a hollow cuboid structure, and its left and right ends are fixedly connected to two sets of lifting rods 204. The left and right ends of the driving rod 302 are rotatably inserted into the grooves of the two sets of lifting rods 204. The driving gear A303 is fixedly installed in the middle of the driving rod 302. The linkage gear 304 is set to two sets and is fixedly installed on the surface of the driving rod 302. The bottom of the bracket 305 is rotatably connected to the lifting rod 204 through a rotating shaft. The rotating support gear 306 is fixedly installed in the middle of the rotating shaft at the bottom of the bracket 305, and its surface meshes with the linkage gear 304. The connecting rod 301 can control the bracket 305 to rotate through the linkage gear 304 and the rotating support gear 306.

[0025] like Figure 6 As shown, the rotation control mechanism 4 includes: a lifting sliding rod 401, a rotating screw 402, an auxiliary rotating rod 403, a driving gear B404, a lifting frame 405, and a rack plate B406; the top of the lifting sliding rod 401 is fixedly connected to the connecting rod 301; the rotating screw 402 is rotatably installed inside the lifting sliding rod 401; one end of the auxiliary rotating rod 403 is rotatably inserted into the lifting sliding rod 401 and rotatably connected to the rotating screw 402 through a bevel gear assembly; the driving gear B404 is fixedly installed at one end of the auxiliary rotating rod 403, and the surface of the driving gear B404 contacts the rack plate A104; the lifting frame 405 has an overall L-shaped structure, and the lifting frame 405 is slidably inserted into the lifting sliding rod 401 and threadedly connected to the rotating screw 402, and the rotation of the rotating screw 402 can control the lifting frame 405 to lift and slide; the rack plate B406 is fixedly installed on the top surface of the lifting frame 405, and the rack plate B406 is meshed with the driving gear A303.

[0026] Example 2: Based on Example 1, as follows Figure 7As shown, the display component 5 includes: a display stand 501, a magnetic plate 502, and a display drawing 503; the bottom of the display stand 501 is fixedly connected to two sets of brackets 305; the magnetic plate 502 is fixedly installed inside the display stand 501; and the display drawing 503 is placed inside the display stand 501.

[0027] like Figure 8 As shown, the elastic support mechanism 6 includes: a support frame 601, an inner rod 602, a spring 603, a sliding block 604, and a support column 605; the number of support frames 601 is set to two sets, and one end of the support frame 601 is fixedly connected to the display stand 501; the inner rod 602 is fixedly installed inside the support frame 601; the spring 603 is installed on the surface of the inner rod 602; the sliding block 604 has a cross-shaped structure, and the sliding block 604 is slidably installed inside the support frame 601, and the sliding block 604 is slidably connected to the inner rod 602, and the spring 603 can play the role of elastically supporting the sliding block 604; the number of support columns 605 is set to two sets, and the left and right ends of the support column 605 are fixedly connected to the sliding block 604.

[0028] like Figure 9 As shown, the promotional highlight expansion mechanism 7 includes: a plug 701, a support groove 702, a baffle 703, a top box 704, and a take-up reel 705; the plug 701 is generally trapezoidal in shape, and the bottom of the plug 701 slides into the middle of two sets of support columns 605; the support groove 702 is formed on the surface of the plug 701; the baffle 703 is fixedly installed on the surface of the plug 701; the top box 704 is a hollow cuboid structure, and the bottom of the top box 704 is fixedly connected to the plug 701; the take-up reel 705 is rotatably installed inside the top box 704.

[0029] like Figure 9 As shown, the promotional highlight extension mechanism 7 also includes: a guide rope 706, a magnetic positioning rod 707, an elastic automatic winding rod 708, and promotional extension paper 709; one end of the guide rope 706 is slidably inserted into the top box 704 and connected to the winding reel 705, which can serve to wind up the guide rope 706; the surface of the magnetic positioning rod 707 is fixedly connected to the guide rope 706, and the magnetic positioning rod 707 can be fixedly placed on the surface of the display paper 503 and serve as an indicator; the elastic automatic winding rod 708 is rotatably installed inside the top box 704; one end of the promotional extension paper 709 is slidably inserted into the top box 704 and connected to the surface of the elastic automatic winding rod 708.

[0030] The specific usage and function of this embodiment are as follows: When displaying drawing 503 on display stand 501, the staff can adjust the height of display stand 501 as needed. The staff can start the motor inside motor box 202, which controls the rotation of rotating rod 201. Rotating rod 201 controls the rotation of two sets of lead screws 203 through two sets of bevel gear assemblies on its surface. During the rotation, the threads on the surface of lead screw 203 can push lifting rod 204 to slide up and down, thereby achieving the purpose of controlling the height of display stand 501. After the height of display stand 501 is adjusted, the staff can insert the insertion rod 701 between the two sets of support columns 605. Since the bottom of support column 605 is approximately triangular, during the insertion process, support column 605 is subjected to force and slides outward, and support column 605 slides into the support. Inside the groove 702, the promotional highlight expansion mechanism 7 is installed on the surface of the elastic support mechanism 6. At this time, the support column 605 is inside the support groove 702. The promotional highlight expansion mechanism 7 can slide laterally as needed. When it is necessary to focus on a certain area, the promotional highlight expansion mechanism 7 can be slid to one side of this position, and the magnetic fixing rod 707 can be pulled. The magnetic fixing rod 707 drives the guide rope 706 to extend and insert the magnetic fixing rod 707 into the key promotional area. Since the surface of the display stand 501 is equipped with a magnetic plate 502, the magnetic fixing rod 707 can be fixedly placed in this area. When rotating the display, the elastic automatic winding rod 708 can be pulled to pull out the promotional expansion paper 709 from inside the top box 704. The promotional expansion paper 709 can provide a detailed and comprehensive planning and display of the planning and design of this important area.When displaying drawing 503, vertical display is required, or when the device needs to be stored, the motor inside the motor housing 202 starts, and the lifting rod 204 slides continuously upward. The lifting sliding rod 401 slides upward under force. When the display platform 501 slides upward to a certain height, the driving tooth B404 on the surface of the auxiliary rotating rod 403 at the bottom end of the lifting sliding rod 401 contacts the rack plate A104 in the middle set of fixed rods 102. The lifting sliding rod 401 continues to slide upward, and the driving tooth B404, affected by the rack plate A104, drives the auxiliary rotating rod 403 to rotate. One end of the auxiliary rotating rod 403 controls the rotation of the rotating screw 402 through a bevel gear assembly. The threads on the surface of the rotating screw 402... During rotation, the lifting frame 405 slides upward. The rack plate B406 at the top of the lifting frame 405, while sliding, drives the gear A303 to rotate the driving rod 302. Since two sets of linkage gears 304 are fixedly installed at both ends of the driving rod 302, the rotation of the linkage gears 304 further controls the rotation of the rotation support gear 306 and the bracket 305. The bracket 305 rotates, and the bracket and display component 5 can rotate at the required angle, making it easier to plan and display the drawing 503. The bracket 305 and display component 5 can rotate 90 degrees, and are parallel to the fixed rod 102, allowing for storage and placement of the device.

[0031] The above description is merely an exemplary embodiment of the present invention and is not intended to limit the scope of protection of the present invention, which is determined by the appended claims.

Claims

1. A planning display device, characterized by, include: The device comprises a bottom support assembly (1), a lifting control mechanism (2), a rotating mechanism (3), a rotating control mechanism (4), a display assembly (5), an elastic support mechanism (6), and a promotional point expansion mechanism (7); the bottom support assembly (1) is a rectangular parallelepiped structure; the lifting control mechanism (2) is connected to the bottom support assembly (1) at its bottom; the rotating mechanism (3) is connected to the lifting control mechanism (2) at both ends on the left and right sides; the rotating control mechanism (4) is connected to the rotating mechanism (3) at its top end; the display assembly (5) is fixedly connected to the rotating mechanism (3) at its bottom; the elastic support mechanism (6) is installed at one end of the display assembly (5); and the promotional point expansion mechanism (7) is slidably inserted into the elastic support mechanism (6) at its bottom.

2. The device of claim 1, wherein: The bottom support assembly (1) includes: a base plate (101), a fixing rod (102), a support plate (103), and a rack plate A (104); the base plate (101) is a cuboid structure with a groove inside; the number of the internally hollow cuboid fixing rods (102) is set to three sets, and the bottom of the fixing rods (102) is fixedly connected to the base plate (101); the support plate (103) is fixedly installed inside the fixing rods (102); the rack plate A (104) is fixedly installed on the surface of the support plate (103).

3. The device of claim 2, wherein: The lifting control mechanism (2) includes: a rotating rod (201), a motor box (202), a lead screw (203), and a lifting rod (204); one end of the rotating rod (201) is rotatably inserted into the groove of the bottom plate (101); a motor is installed inside the motor box (202), one end of the motor box (202) is fixedly connected to the bottom plate (101), and the motor inside the motor box (202) is connected to one end of the rotating rod (201); the number of lead screws (203) is set to two sets, the bottom of the lead screw (203) is rotatably inserted into the bottom plate (101) and rotatably connected to the rotating rod (201) through a bevel gear assembly; the bottom of the lifting rod (204) is slidably inserted into the fixed rod (102) and threadedly connected to the lead screw (203).

4. The device of claim 3, wherein: The rotating mechanism (3) includes: a connecting rod (301), a driving rod (302), a driving gear A (303), a linkage gear (304), a bracket (305), and a rotating support gear (306); the connecting rod (301), which has a hollow cuboid structure, is fixedly connected to two sets of lifting rods (204) at both ends; the driving rod (302) is rotatably inserted into the grooves of the two sets of lifting rods (204) at both ends; the driving gear A (303) is fixedly installed in the middle of the driving rod (302); the linkage gear (304) is set to two sets, and the linkage gear (304) is fixedly installed on the surface of the driving rod (302); the bottom of the bracket (305) is rotatably connected to the lifting rod (204) through a rotating shaft; the rotating support gear (306) is fixedly installed in the middle of the rotating shaft at the bottom of the bracket (305), and the surface of the rotating support gear (306) meshes with the linkage gear (304).

5. The planning and publicity display device according to claim 4, characterized in that: The rotation control mechanism (4) includes: a lifting sliding rod (401), a rotating screw (402), an auxiliary rotating rod (403), a driving gear B (404), a lifting frame (405), and a rack plate B (406); the top of the lifting sliding rod (401) is fixedly connected to the connecting rod (301); the rotating screw (402) is rotatably installed inside the lifting sliding rod (401); one end of the auxiliary rotating rod (403) is rotatably inserted into the lifting sliding rod (401) and passes through a bevel gear assembly. Rotary connection with rotating screw (402); drive tooth B (404) is fixedly installed at one end of auxiliary rotating rod (403), and the surface of drive tooth B (404) contacts rack plate A (104); L-shaped lifting frame (405) is slidably inserted into lifting sliding rod (401) and threadedly connected with rotating screw (402); rack plate B (406) is fixedly installed on the top surface of lifting frame (405), and rack plate B (406) meshes with drive tooth A (303).

6. The planning and publicity display device according to claim 4, characterized in that: The display component (5) includes: a display stand (501), a magnetic plate (502), and a display drawing (503); the bottom of the display stand (501) is fixedly connected to two sets of brackets (305); the magnetic plate (502) is fixedly installed inside the display stand (501); and the display drawing (503) is placed inside the display stand (501).

7. The device of claim 6, wherein: The elastic support mechanism (6) includes: a support frame (601), an inner rod (602), a spring (603), a sliding block (604), and a support column (605); the number of support frames (601) is set to two sets, and one end of the support frame (601) is fixedly connected to the display stand (501); the inner rod (602) is fixedly installed inside the support frame (601); the spring (603) is installed on the surface of the inner rod (602); the cross-shaped sliding block (604) is slidably installed inside the support frame (601), and the sliding block (604) is slidably connected to the inner rod (602); the number of support columns (605) is set to two sets, and the left and right ends of the support column (605) are fixedly connected to the sliding block (604).

8. The device of claim 7, wherein: The promotional point expansion mechanism (7) includes: a rod (701), a support groove (702), a baffle (703), a top box (704), and a take-up reel (705); the bottom of the trapezoidal rod (701) is slidably inserted into the middle of two sets of support columns (605); the support groove (702) is opened on the surface of the rod (701); the baffle (703) is fixedly installed on the surface of the rod (701); the bottom of the hollow cuboid top box (704) is fixedly connected to the rod (701); the take-up reel (705) is rotatably installed inside the top box (704).

9. The device of claim 8, wherein: The promotional highlight expansion mechanism (7) further includes: a guide rope (706), a magnetic positioning rod (707), an elastic automatic winding rod (708), and promotional expansion paper (709); one end of the guide rope (706) is slidably inserted into the top box (704) and connected to the winding reel (705); the surface of the magnetic positioning rod (707) is fixedly connected to the guide rope (706); the elastic automatic winding rod (708) is rotatably installed inside the top box (704); one end of the promotional expansion paper (709) is slidably inserted into the top box (704) and connected to the surface of the elastic automatic winding rod (708).