Live broadcast interaction method and device and storage medium

Abstract

The invention relates to a live broadcast interaction method and device and a storage medium. The method comprises the steps that first interaction prompt information is displayed in a target live broadcast room, the first interaction prompt information comprises a target interaction resource which is displayed based on a first display element and aims at a target article, and the target interaction resource is used for participating in an interaction activity corresponding to the target article; the target article is an article associated with the target live broadcast room; under the condition that the remaining available duration of the target interaction resource is smaller than a first preset duration, the first interaction prompt information in the target live broadcast room is updated to be second interaction prompt information, and the second interaction prompt information comprises the target interaction resource displayed based on a second display element. The second display element is different from the first display element. The interaction efficiency and interaction popularity of the target article can be improved, and circulation interaction of the target article is promoted.

Description

Technical Field

[0001] This disclosure relates to the field of computer technology, and in particular to live interactive methods, apparatus and storage media. Background Technology

[0002] In the app's live streaming room, the host can explain the items featured in the stream and display interactive prompts related to those items to users. Users can participate in item-related interactive activities by triggering these prompts. However, currently, the efficiency and engagement of live streaming interactions are low, thus hindering the circulation and exchange of items. Summary of the Invention

[0003] To address at least one of the aforementioned technical problems, this disclosure provides a live interactive method, apparatus, and storage medium. The technical solution of this disclosure is as follows: According to a first aspect of the present disclosure, a live interactive method is provided, comprising: The first interactive prompt information is displayed in the target live room. The first interactive prompt information includes a target interactive resource for the target item displayed based on the first display element. The target interactive resource is used to participate in the interactive activities corresponding to the target item. The target item is an item associated with the target live room. If the remaining available time of the target interactive resource is less than the first preset time, the first interactive prompt information in the target live room will be updated to the second interactive prompt information. The second interactive prompt information includes the target interactive resource displayed based on the second display element, which is different from the first display element.

[0004] In one exemplary embodiment, the display prominence of the second display element is higher than that of the first display element, and the display prominence is used to indicate the sensitivity of visual perception.

[0005] In an exemplary embodiment, the first interactive prompt information further includes the target interactive entry point of the target item. The step of updating the first interactive prompt information in the target live stream to the second interactive prompt information when the remaining available time of the target interactive resource is less than a first preset time includes: If the target interaction entry of the first interactive prompt message is not triggered within the second preset time period, and the remaining available time of the target interactive resource is less than the first preset time period, the first interactive prompt message in the target live room will be updated to the second interactive prompt message.

[0006] In one exemplary embodiment, the first interactive prompt information further includes a target interactive entry point for the target item, and after displaying the first interactive prompt information in the target live stream room, the method further includes: If the target interaction entry of the first interactive prompt is not triggered within a third preset time period, a third interactive prompt is displayed. The third interactive prompt displays the attribute information of the recommended item and the interaction entry of the recommended item. The recommended item is an item other than the target item.

[0007] In one exemplary embodiment, the recommended item includes at least one of the following: Items of the same type as the target item; Items whose similarity to the target item is greater than a preset similarity threshold; Other items in the target live stream room; The items recommended on the live streaming platform corresponding to the target live streaming room; The items of interest to the user group corresponding to the target live stream; The items of interest for the individual user corresponding to the target live stream room.

[0008] In one exemplary implementation, the display of the third interactive prompt information includes: After the first interactive prompt is displayed in a smaller size, the third interactive prompt is displayed, and the area occupied by the third interactive prompt is smaller than the area occupied by the first interactive prompt.

[0009] In one exemplary implementation, displaying the third interactive prompt after shrinking the first interactive prompt includes: If the remaining available time of the target interactive resource is less than the first preset time, and neither the target interactive entry in the first interactive prompt message nor the interactive entry in the third interactive prompt message has been triggered, the first interactive prompt message will be updated to the second interactive prompt message.

[0010] In one exemplary embodiment, the method further includes: Display the target control in the target live stream room; When the target control is triggered, interactive prompts corresponding to each of the multiple associated items in the target live stream are displayed. If any of the associated items has a corresponding interactive resource, the interactive resource corresponding to the associated item is displayed as a third display element in the interactive prompt corresponding to the associated item, and the interactive resource is used to participate in the interactive activities corresponding to the associated item.

[0011] In one exemplary embodiment, after displaying the interactive resource corresponding to the associated item as a third display element in the interactive prompt corresponding to the associated item, and the interactive resource is used to participate in the interactive activity corresponding to the associated item, the method further includes: If the remaining available time of the interactive resource corresponding to the associated item is less than the fourth preset time, the interactive resource corresponding to the associated item will be displayed in the interactive prompt corresponding to the associated item by replacing the third display element with a fourth display element. The display prominence of the fourth display element is higher than that of the third display element. The display prominence is used to indicate the sensitivity of visual perception.

[0012] In one exemplary implementation, updating the first interactive prompt information in the target live stream to the second interactive prompt information includes: The second interactive prompt message displays countdown information, which indicates the remaining available time of the target interactive resource.

[0013] In one exemplary implementation, updating the first interactive prompt information in the target live stream to the second interactive prompt information includes: The second interactive prompt message displays the target interaction entry for the target item and a close control for the countdown information.

[0014] According to a second aspect of the present disclosure, a live interactive device is provided, the device comprising: The interactive prompt information display module is configured to display first interactive prompt information in the target live room. The first interactive prompt information includes target interactive resources for the target item displayed based on the first display element. The target interactive resources are used to participate in the interactive activities corresponding to the target item. The target item is an item associated with the target live room. The interaction module is configured to update the first interactive prompt information in the target live room to a second interactive prompt information when the remaining available time of the target interactive resource is less than a first preset time. The second interactive prompt information includes the target interactive resource displayed based on a second display element, which is different from the first display element.

[0015] In one exemplary embodiment, the display prominence of the second display element is higher than that of the first display element, and the display prominence is used to indicate the sensitivity of visual perception.

[0016] In one exemplary embodiment, the first interactive prompt information further includes a target interaction entry point for the target item, and the interactive module is configured to execute: If the target interaction entry of the first interactive prompt message is not triggered within the second preset time period, and the remaining available time of the target interactive resource is less than the first preset time period, the first interactive prompt message in the target live room will be updated to the second interactive prompt message.

[0017] In one exemplary embodiment, the first interactive prompt information further includes a target interaction entry point for the target item, and the interactive module is configured to execute: If the target interaction entry of the first interactive prompt is not triggered within a third preset time period, a third interactive prompt is displayed. The third interactive prompt displays the attribute information of the recommended item and the interaction entry of the recommended item. The recommended item is an item other than the target item.

[0018] In one exemplary embodiment, the recommended item includes at least one of the following: Items of the same type as the target item; Items whose similarity to the target item is greater than a preset similarity threshold; Other items in the target live stream room; The items recommended on the live streaming platform corresponding to the target live streaming room; The items of interest to the user group corresponding to the target live stream; The items of interest for the individual user corresponding to the target live stream room.

[0019] In one exemplary implementation, the interaction module is configured to perform: After the first interactive prompt is displayed in a smaller size, the third interactive prompt is displayed, and the area occupied by the third interactive prompt is smaller than the area occupied by the first interactive prompt.

[0020] In one exemplary implementation, the interaction module is configured to perform: If the remaining available time of the target interactive resource is less than the first preset time, and neither the target interactive entry in the first interactive prompt message nor the interactive entry in the third interactive prompt message has been triggered, the first interactive prompt message will be updated to the second interactive prompt message.

[0021] In one exemplary implementation, the interaction module is configured to perform: Display the target control in the target live stream room; When the target control is triggered, interactive prompts corresponding to each of the multiple associated items in the target live stream are displayed. If any of the associated items has a corresponding interactive resource, the interactive resource corresponding to the associated item is displayed as a third display element in the interactive prompt corresponding to the associated item, and the interactive resource is used to participate in the interactive activities corresponding to the associated item.

[0022] In one exemplary implementation, the interaction module is configured to perform: If the remaining available time of the interactive resource corresponding to the associated item is less than the fourth preset time, the interactive resource corresponding to the associated item will be displayed in the interactive prompt corresponding to the associated item by replacing the third display element with a fourth display element. The display prominence of the fourth display element is higher than that of the third display element. The display prominence is used to indicate the sensitivity of visual perception.

[0023] In one exemplary implementation, the interaction module is configured to perform: The second interactive prompt message displays countdown information, which indicates the remaining available time of the target interactive resource.

[0024] In one exemplary implementation, the interaction module is configured to perform: The second interactive prompt message displays the target interaction entry for the target item and a close control for the countdown information.

[0025] According to a third aspect of the present disclosure, a computer-readable storage medium is provided such that, when instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform the method of any one of the first aspects of the present disclosure.

[0026] According to a fourth aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of any one of the first aspects of the present disclosure.

[0027] According to a fifth aspect of the present disclosure, a computer program product is provided, the computer program product including a computer program stored in a readable storage medium, wherein at least one processor of a computer device reads from the readable storage medium and executes the computer program, causing the computer device to perform the method of any one of the first aspects of the present disclosure.

[0028] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects: This disclosure displays a first interactive prompt in the target live stream room. The first interactive prompt includes a target interactive resource for a target item displayed based on a first display element. The target interactive resource is used to participate in interactive activities corresponding to the target item, and the target item is an item associated with the target live stream room. If the remaining available time of the target interactive resource is less than a first preset time, the first interactive prompt in the target live stream room is updated to a second interactive prompt. The second interactive prompt includes the target interactive resource displayed based on a second display element, and the second display element is different from the first display element.

[0029] This disclosure guides user attention by switching the first display element carrying the target interactive resource to a different second display element when the remaining available time of the target interactive resource in the target live broadcast room is less than a first preset time. This makes users more aware of the fact that the target interactive resource is about to expire, thereby effectively enhancing users' awareness of the target interactive resource that is about to expire. This facilitates users' full participation in the interactive activities of the target item based on the target interactive resource that is about to expire. By making full use of the target interactive resource that is about to expire, the participation rate of the interactive activities of the target item is increased, thereby improving the interactive efficiency and popularity of the target item and promoting the circulation and interaction of the target item.

[0030] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0031] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0032] Figure 1 This is a schematic diagram illustrating the implementation environment of a live interactive method according to an exemplary embodiment; Figure 2 This is a flowchart illustrating a live interactive method according to an exemplary embodiment; Figure 3 This is a schematic diagram of a target live streaming room according to an exemplary embodiment. Figure 1 ; Figure 4 This is a schematic diagram of a target live streaming room according to an exemplary embodiment. Figure 2 ; Figure 5 This is a schematic diagram of a target live streaming room according to an exemplary embodiment. Figure 3 ; Figure 6 This is a schematic diagram of a target live streaming room according to an exemplary embodiment. Figure 4 ; Figure 7 This is a block diagram illustrating a live interactive device according to an exemplary embodiment; Figure 8 This is a structural block diagram of a computer device provided according to an exemplary embodiment. Figure 1 ; Figure 9 This is a structural block diagram of a computer device provided according to an exemplary embodiment. Figure 2 . Detailed Implementation

[0033] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0034] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar first objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0035] It should be emphasized that all information disclosed herein is authorized by the user or by all parties.

[0036] Figure 1 This is a schematic diagram illustrating an implementation environment for a live interactive method according to an exemplary embodiment. Taking an electronic device as an example, see [link to example]. Figure 1 The implementation environment specifically includes: terminal 101 and server 102.

[0037] Terminal 101 can be at least one of the following devices: smartphone, smartwatch, desktop computer, laptop, and foldable computer. An application supporting live interactive streaming can be installed and run on terminal 101. Users can log in to this application through terminal 101 to access live interactive streaming services. This live interactive streaming service can be a service provided by a media content display application for live interactive streaming. Terminal 101 can refer to one of multiple terminals; this embodiment only uses terminal 101 as an example. Those skilled in the art will understand that the number of terminals can be more or less. For example, there may be only a few terminals, or dozens or hundreds of terminals, or even more. This disclosure does not limit the number or type of terminals.

[0038] Server 102 can be at least one of a single server, multiple servers, a cloud computing platform, and a virtualization center. Server 102 can be connected to terminal 101 and other terminals via a wireless or wired network. Server 102 can support the live interactive method disclosed herein and enable the live interactive method to be implemented on multiple terminals.

[0039] Figure 2 This is a flowchart illustrating a live interactive method according to an exemplary embodiment. Figure 2 As shown, the above method includes at least the following steps S210-S220.

[0040] In step S210, a first interactive prompt message is displayed in the target live stream room. The first interactive prompt message includes a target interactive resource for the target item displayed based on a first display element. The target interactive resource is used to participate in the interactive activities corresponding to the target item. The target item is an item associated with the target live stream room.

[0041] This disclosure does not limit the method of entering the target live stream. For example, one can select the target live stream in the application's single-column or double-column feed, search for the target live stream by entering the live stream name, the streamer's name, or related keywords, or enter the target live stream by receiving a live stream link or QR code shared by other users, or directly click to enter the target live stream from the application's homepage recommendations, following list, category channels, or other entry points. The target live stream in this disclosure can be any live stream that the user enters within the application.

[0042] This disclosure does not limit the target item; it can be any item involved in the target live stream, whether it is a physical or virtual item. For example, if the target live stream is an e-commerce live stream, the target item can be a physical product such as clothing, home appliances, or food that the host is explaining; if the target live stream is a gaming live stream, the target item can be a virtual gift; if the target live stream is a knowledge-based paid live stream, the target item can be a virtual item such as courses, tutorials, or electronic materials shared by the host.

[0043] The target interactive resources in this disclosure can be specific resource forms used to participate in interactive activities corresponding to the target item. These can be physical or virtual items. For example, if the target item is a physical product, the target interactive resources could be coupons, discount codes, points, etc., used to redeem that product; if the target item is a virtual gift, the target interactive resources could be virtual currency, platform tokens, etc., used to purchase the virtual gift; if the target item is a paid knowledge course, the target interactive resources could be access credentials, payment codes, etc., used to unlock the course. The specific forms of these target interactive resources can be set according to the type of the target live stream, the attributes of the target item, and the application's operational strategy, aiming to provide clear and operable resource support for users to participate in interactive activities related to the target item.

[0044] This disclosure does not limit the timing of the first interactive prompt message, which can be related to the content of the current live stream in the target live stream room. For example, when a host explains the core function of a home appliance in an e-commerce live stream room, that home appliance is the target item; as another example, when a host completes a preset game task in a gaming live stream room, the virtual gift related to that game task can be set as the target item; when a host begins explaining the core chapter of a paid course in a knowledge-based paid live stream room, that course can be the target item.

[0045] This disclosure does not limit the specific content of the first interactive prompt information. This first interactive prompt information may include a brief introduction to the target item, target interactive resources, interaction methods, target interaction entry points, and other information required to be transmitted before interaction. For example, the brief introduction to the target item may be a basic introduction to the target item, such as category, tags, images, title, and price. Interaction methods refer to the specific behavioral patterns adopted by users to participate in interactive activities, such as a question-and-answer format (users answer questions related to the target item); a voting format (users vote on certain characteristics or options of the target item); a sharing format (users share the live stream or target item information to social media platforms); or a transaction format (users participate in transactions related to the target item, such as purchasing the target item). The target interaction entry point is the channel through which users enter the interactive activity, usually presented on the live stream interface in the form of a prominent button, link, or icon, such as a "Participate in Interaction" button or a "Buy Now" control. The information required to be transmitted before interaction is relevant content that users need to know before participating in the interactive activity, such as at least one of the target item's price, repurchase rate, and positive review rate.

[0046] This disclosure does not limit the first display element, but refers to the way the target interactive resource is displayed in the first interactive prompt information. It can be understood as the specific visual representation or interface element used to carry and present the target interactive resource. Its core function is to concretize the abstract target interactive resource in a way that is perceptible and understandable to the user. For example, it can be a static visual symbol, such as a specific icon. These icons use graphic language to show the target interactive resource to the user. For example, the target interactive resource can be expressed through images such as coupon images or virtual resource fragments. Alternatively, the first display element can also be a text label containing text information, where the text content can directly indicate the name and core value of the target interactive resource. Furthermore, the first display element may also be a dynamic visual effect or animation, using dynamic changes (such as flashing, scrolling, color gradients, etc.) to attract the user's attention and highlight the existence or current state of the target interactive resource.

[0047] Please refer to Figure 3 It shows a schematic diagram of the target live streaming room in this disclosure. Figure 1 .exist Figure 3 In (a), the target live stream is explaining a coat. The target live stream displays the first interactive prompt information 310, which includes a description of the target item 320, a target interaction entry 330, and a target interactive resource 340. The description of the target item 320 may include an image of the coat, descriptive text, and price. The target interaction entry 330 is accessed via a button marked with the word "grab," and the target interactive resource 340 is a coupon information for participating in the purchase of the coat: "Get a 30 yuan coupon." The first display element corresponding to the target interactive resource 340 occupies a relatively small area in the first interactive prompt information and is not as prominent as the description of the target item or the target interaction entry. This is because the description of the target item or the target interaction entry is more prominent in the first interactive prompt information.

[0048] In step S220, if the remaining available time of the target interactive resource is less than the first preset time, the first interactive prompt information in the target live room is updated to the second interactive prompt information. The second interactive prompt information includes the target interactive resource displayed based on the second display element, which is different from the first display element.

[0049] The application can preset a time threshold (first preset duration) to determine whether the target interactive resource is about to expire. The first preset duration can be adjusted according to different live streaming scenarios, target interactive resource types, and operational strategies; for example, it can be set to 30 seconds, 1 minute, or 5 minutes. Its purpose is to trigger a display element update operation when the remaining available time of the target interactive resource approaches this threshold, thus providing users with a clearer indication of the impending expiration and preventing losses caused by users participating in the interactive activity after the expiration date.

[0050] The second interactive prompt message is displayed after updating the original first interactive prompt message when the remaining available time of the target interactive resource is less than the first preset time. Its core difference from the first interactive prompt message lies in the way the target interactive resource is displayed; that is, a second display element replaces the first display element to draw the user's attention to the target interactive resource that is about to expire, thereby creating a reminder effect. This disclosure does not limit the specific content of the second interactive prompt message. For example, the second interactive prompt message may still retain key information such as a brief introduction of the target item and the target interaction entry point to ensure that while the user notices that the target interactive resource is about to expire, they can still obtain other necessary information to complete the interaction. However, the display priority or visual proportion of this information may be adjusted to better complement the prominent display of the target interactive resource by the second display element.

[0051] The second display element is a specific visual presentation method used to display the target interactive resource in the second interactive prompt information, and it is different from the first display element. This disclosure will not elaborate on the meaning of the second display element. It can be based on the same concept as the first display element, but the specific presentation effect will be different.

[0052] This disclosure guides user attention by switching the first display element carrying the target interactive resource to a different second display element when the remaining available time of the target interactive resource in the target live broadcast room is less than a first preset time. This makes users more aware of the fact that the target interactive resource is about to expire, thereby effectively enhancing users' awareness of the target interactive resource that is about to expire. This facilitates users' full participation in the interactive activities of the target item based on the target interactive resource that is about to expire. By making full use of the target interactive resource that is about to expire, the participation rate of the interactive activities of the target item is increased, thereby improving the interactive efficiency and popularity of the target item and promoting the circulation and interaction of the target item.

[0053] In one exemplary embodiment, the second display element has a higher display prominence than the first display element, where prominence indicates the sensitivity of visual perception. For example, the visual impact of the second display element can be enhanced by increasing its color saturation, increasing its display area ratio on the interface, using dynamic flashing or gradual color-changing animation effects, or placing it in the center or top area of ​​the screen where the user's gaze is more likely to focus. This allows users to prioritize noticing the target interactive resource displayed by the element when browsing the target live stream.

[0054] Please refer to Figure 3 ,exist Figure 3 In (b), the target interactive resource—a 30 yuan coupon—is about to expire. In this case, the first interactive prompt 310 is updated to the second interactive prompt 350. It can be seen that the second interactive prompt 350 also includes a description of the target item and the target interactive resource. However, the area occupied by the target interactive resource 360 ​​in the second interactive prompt 350 is significantly larger than that occupied by the target interactive resource in the first interactive prompt, and the visual effect is also more eye-catching.

[0055] This disclosure utilizes a second display element instead of the first display element to display the target interactive resource that is about to expire, enabling dynamic adjustments based on user attention and behavioral guidance. When the target interactive resource has just been released or has ample remaining time (i.e., the remaining available time is greater than or equal to the first preset time), the core objective of displaying the first interactive prompt is to ensure users fully understand the target item's information and guide them to the interaction portal. Therefore, the first interactive prompt prioritizes highlighting the target item's introduction and the target interaction portal. At this time, the target interactive resource is presented as an additional benefit, presented as a relatively minor first display element. When the remaining available time of the target interactive resource is less than the first preset time, it means that the target interactive resource is about to expire, and users will miss the opportunity if they do not act promptly. In this case, the core objective of displaying the second interactive prompt is to enable users to quickly utilize the expiring target interactive resource to complete the interactive activity related to the target item. If the first display element is still used, it is not prominent enough in the first interactive prompt, which may cause users to fail to notice that the target interactive resource is about to end, thereby reducing the utilization rate of the target interactive resource and user engagement. Therefore, it is necessary to attract user attention by changing the display elements. In some embodiments of this disclosure, a more eye-catching second display element is proposed, which can enhance the attraction of user attention and further improve the utilization rate of target interactive resources and user engagement.

[0056] In general, this disclosure dynamically adjusts the display of target interactive resources based on their real-time status (remaining available time) to adapt to the core needs of users at different stages, providing more accurate and effective information guidance and optimizing user experience. For applications, this design helps improve the utilization efficiency of target interactive resources, ensuring that they reach and be used by users as much as possible within their validity period, thus increasing the return on resource investment. By using differentiated display elements (first display element and second display element) at different stages, visual weight can be dynamically allocated within limited screen space according to the urgency and importance of information, ensuring that key information receives maximum attention during critical periods.

[0057] In one exemplary embodiment, the first interactive prompt information further includes the target interaction entry of the target item. The step of updating the first interactive prompt information in the target live room to the second interactive prompt information when the remaining available time of the target interactive resource is less than a first preset time includes: if the target interaction entry of the first interactive prompt information is not triggered within the second preset time and the remaining available time of the target interactive resource is less than the first preset time, then updating the first interactive prompt information in the target live room to the second interactive prompt information.

[0058] In this implementation, the condition that the remaining available time of the target interactive resource is less than a first preset time ensures that the interactive prompt information update operation occurs when the target interactive resource is about to expire and requires urgent reminder to the user. The condition that the target interactive entry point of the first interactive prompt information has not been triggered within the second preset time means that, for a period of time, the user may not have interacted with the currently displayed first interactive prompt information due to reasons such as not noticing, ignoring, or hesitating. Only when both conditions are met simultaneously will the update operation be performed, switching the first interactive prompt information in the target live broadcast room to a second interactive prompt information with a more visually striking effect.

[0059] This disclosure does not limit the second preset duration, which can be set according to the actual situation. For example, assuming the first preset duration is 5 minutes and the second preset duration is 1 minute, when a limited-time flash sale item (target interactive resource) has only 4 minutes left (less than the first preset duration of 5 minutes), and its purchase entry (target interactive entry) has not been clicked by any user in the past minute (second preset duration), the application will update the first interactive prompt information, which may originally be just a regular text or icon prompt, to a second interactive prompt information such as a flashing border, dynamic animation, eye-catching identification, or highlighted color.

[0060] This implementation combines the dual conditions of recent inactive user behavior and remaining resource time to avoid unnecessary strong reminders when users may have already noticed and acted on the resource, or when there is still sufficient time for users to consider it. Only when users remain inactive for a certain period and the resource is about to expire is the reminder strengthened. This "precise wake-up" mechanism more effectively encourages potentially hesitant or unaware users to interact, thereby increasing the final participation and conversion rates of target interactive resources (such as limited-time offers, specific products, interactive activities, etc.) and avoiding resource waste due to user omissions. Furthermore, updating interactive prompts solely based on remaining available time may cause unnecessary disturbance to users. Introducing the condition of "not triggered within a second preset time" means giving users a certain initial reaction time. Only when users do not take action within this period is the initial interactive prompt considered insufficiently attractive or significant and requiring strengthening. This reflects a refined consideration of user experience, ensuring effective delivery of key information while minimizing interference with the user's normal viewing experience and avoiding problems that may be caused by frequent or premature strong reminders.

[0061] In one exemplary implementation, updating the first interactive prompt information in the target live stream to the second interactive prompt information includes: displaying countdown information in the second interactive prompt information, the countdown information being used to indicate the remaining available time of the target interactive resource.

[0062] Please refer to Figure 4 It shows a schematic diagram of the target live streaming room in this disclosure. Figure 2 . Figure 4 and Figure 3 (b) The difference is that, Figure 4 The second interactive prompt message 410 also displays a countdown timer. This countdown timer intuitively conveys to the user the imminent end of the target interactive resource, allowing the user to clearly understand the remaining time and make a faster decision on whether to participate in the interaction. For example, when the countdown displays "00:05", the user can clearly perceive that there are only 5 minutes left of the target interactive resource, avoiding missing the interaction opportunity due to unclear information and improving interaction efficiency and success rate.

[0063] In one exemplary implementation, updating the first interactive prompt information in the target live stream to a second interactive prompt information includes: displaying the target item's target interaction entry and a close control for the countdown information in the second interactive prompt information. Please refer to... Figure 4 , Figure 4The second interactive prompt message 410 includes an "X"-shaped close control 420. Users who wish to remove the countdown information can click this control to minimize visual distractions from other content in the live stream and enhance their immersion. After clicking the close control 420, the countdown information will no longer be displayed in the second interactive prompt message 410, but the target interaction entry point 430 will still be available, ensuring users can easily participate in the interaction with the target item at any time.

[0064] In an exemplary embodiment, the first interactive prompt information further includes the target interaction entry of the target item. After displaying the first interactive prompt information in the target live broadcast room, the method further includes: if the target interaction entry of the first interactive prompt information is not triggered within a third preset time period, displaying a third interactive prompt information, wherein the third interactive prompt information displays the attribute information corresponding to the recommended item and the interaction entry corresponding to the recommended item, and the recommended item is an item other than the target item.

[0065] The third interactive prompt is a new type of prompt displayed by the application when the target interaction entry in the first interactive prompt has not been triggered by the user within a third preset time period. Unlike the first interactive prompt, which focuses on a specific target item, the core content of the third interactive prompt is recommended items. These recommended items are other items different from the target item, and their purpose is to provide new, potentially more suitable, or more attractive options when the user is not interested in the initial target item, thereby increasing the likelihood of user interaction in the live stream. Of course, this disclosure does not limit the third preset time period; it is a specific time period given to the user by the application for consideration and decision-making regarding the target item. If the target interaction entry has not been triggered by the end of this time period, the mechanism for displaying the third interactive prompt is activated.

[0066] This disclosure does not specifically limit the content of the attribute information. For example, the attribute information may include, but is not limited to, at least one of the following: the name, type, value, purpose, discount, acquisition conditions, and unique selling points of the recommended item. By displaying this detailed attribute information, users can quickly understand the specific details of the recommended item, thereby determining whether the recommended item meets their needs and deciding whether to interact with the interactive entry point of the recommended item.

[0067] In this implementation, when a user is not interested in the target item or does not respond promptly, the third-party interactive prompt provides a new opportunity for interaction by offering entirely new recommended items. This helps prevent users from completely losing the possibility of interacting with the live stream due to a lack of interest in a single item, thereby improving the overall user interaction rate and activity level of the live stream. Recommending other items different from the target item also implies further recommendation attempts, which helps improve the user's browsing and interaction experience in the live stream. Moreover, the mechanism of the third-party interactive prompt helps to make fuller use of the live stream's traffic to recommend more items, improve the live stream's item recommendation capabilities, and promote interaction within the live stream.

[0068] This disclosure does not limit the recommended items in the third interactive prompt information of the target live stream room. In an exemplary embodiment, the recommended items include at least one of the following: items of the same type as the target item; items with a similarity greater than a preset similarity threshold to the target item; other items in the target live stream room; items recommended by the live stream platform corresponding to the target live stream room; items of interest to the user group corresponding to the target live stream room; and items of interest to the individual user corresponding to the target live stream room.

[0069] For example, if a user doesn't interact with the target item, similar items can be recommended. This could involve filtering for other styles, sizes, or brands within the same category. For instance, if the target item is a lipstick from a particular brand and the user hasn't interacted, other shades or series within the same lipstick category could be recommended. In this case, because the recommended items are highly consistent with the target item in terms of category attributes, the user doesn't need to readjust to a new category. They can have more choices within a familiar category, increasing the probability of finding a desired item within that category, further enhancing their willingness to interact with the live stream, and also helping the live stream to promote specific categories more deeply.

[0070] Recommended items can also be those with a similarity greater than a preset similarity threshold to the target item. This similarity can be considered from multiple dimensions, such as function, style, and applicable scenarios. For example, if the target item is a portable coffee maker, and the preset similarity threshold is set on function and usage scenarios, the application might recommend a mini juicer with a similar compact design suitable for office or travel scenarios. This type of recommendation, based on the inherent connections between items, can accurately capture users' potential, unexpressed needs, providing them with options beyond their current interests but highly aligned with their preferences. This expands the user's browsing scope, enhances the intelligence and personalization of recommendations, and allows users to experience the accuracy of the live stream recommendations, thereby increasing user trust and engagement with the live stream.

[0071] Recommended items can also be other items within the target livestream, a way to fully utilize the livestream's own resources. When users aren't interested in the currently featured item, recommending other listed but undiscovered items guides them to a comprehensive understanding of the livestream's product range, preventing them from missing out on other potentially suitable products due to a single item being overlooked. This improves the overall utilization rate of items within the livestream, making the product display more comprehensive, while also increasing user dwell time and browsing depth, thus enhancing the overall interactive efficiency of the livestream.

[0072] In some cases, recommended items can also be items recommended by the live streaming platform (application) corresponding to the target live stream, expanding the scope of recommendations from the live stream to the entire platform. When a live stream incorporates platform-recommended items, the platform can leverage the live stream's traffic to promote its own items, improving the overall efficiency of item interaction across the platform.

[0073] Recommended items can also be those of interest to the target audience of the live stream, derived from an analysis of the common characteristics and preferences of a specific user group. For example, if a live stream's target audience is primarily young mothers, then it would recommend maternity and baby products and parenting tools that are of general interest to this group. This recommendation method can accurately target the core user group of the live stream, meet the common needs of this group, and improve the matching degree between recommended items and the user group. When users feel that the recommended items are tailored to their group, they are more likely to resonate with and be interested, thus actively participating in the interaction. This helps the live stream form a stable user group and a positive community atmosphere, enhancing users' sense of belonging and engagement.

[0074] Recommended items can also be items of interest to individual users within the target livestream, representing a highly personalized recommendation approach. The application can gain a deeper understanding of users' personal preferences and needs by analyzing their browsing history, purchasing behavior, and favorites. For example, if a user has previously browsed running shoes multiple times on the platform, when that user enters a livestream and is not interested in the current target item, the application will recommend running shoes that match their size, preferred brand, or features. This type of recommendation maximizes alignment with users' personalized needs, increases user acceptance and engagement with recommended items, effectively enhances the user's shopping experience and satisfaction in the livestream, and ultimately fosters a long-term, stable interactive relationship between users and the livestream.

[0075] In an exemplary embodiment, presenting the third interactive prompt information includes: presenting the third interactive prompt information after reducing the display of the first interactive prompt information, and the occupied area of the third interactive prompt information is smaller than that of the first interactive prompt information. In this embodiment, after the reduction display of the first interactive prompt information is completed, the third interactive prompt information is presented. And in terms of layout, the screen space occupied by the third interactive prompt information (i.e., the occupied area) is designed to be smaller than the occupied areas of the first interactive prompt information before and after reduction.

[0076] In this embodiment, the first interactive prompt information is reduced, and the occupied area of the third interactive prompt information is smaller than that of the first interactive prompt information, which helps to control the occupation of screen space by multiple interactive prompt information, prevent the overall occupied area of multiple interactive prompt information from being too large and blocking the live main screen or other important interface elements, so as to ensure that the main viewing experience of users is not overly interfered. This orderly and hierarchical information display method (reducing the original information and presenting the new information in a small size) makes the change of interface elements more gentle and natural, reduces the visual impact and cognitive burden brought to users by sudden information changes, helps users adapt to information updates more easily, can accommodate more key information within a limited interface, enables users to pay attention to important interactive prompts while focusing on the main live content, and thus promotes effective interaction between users and the live broadcast room.

[0077] Please refer to Figure 5 , which shows a schematic diagram of the target live broadcast room in the present disclosure Figure 3 . In Figure 5 (a), the target live broadcast room is explaining a coat. The target live broadcast room presents the first interactive prompt information 510, and the first interactive prompt information 510 includes a brief introduction 520 of the target item, a target interaction entry 530, and a target interaction resource 540. The brief introduction 520 of the target item may include a picture of the coat, brief text, and price. The target interaction entry 530 is implemented through a button marked with the word "grab", and the target interaction resource 540 is the coupon information "Send you a 30-yuan coupon" for participating in the rush purchase of the coat.

[0078] In Figure 5 (b), the first interactive prompt information 510 in Figure 5 (a) is reduced and displayed, and the third interactive prompt information 550 is presented. The third interactive prompt information 550 is located below the first interactive prompt information 510 and occupies less space than the first interactive prompt information 510. In this schematic diagram, since the first interactive prompt information 510 is reduced, in order to ensure the display effect, the target interaction resource can be cancelled in the reduced first interactive prompt information 510, and the other contents in the first interactive prompt information remain unchanged.

[0079] In one exemplary implementation, the step of displaying the third interactive prompt information after shrinking the first interactive prompt information includes: if the remaining available time of the target interactive resource is less than the first preset time, and neither the target interactive entry in the first interactive prompt information nor the interactive entry in the third interactive prompt information has been triggered, updating the first interactive prompt information to the second interactive prompt information.

[0080] If neither the interaction entry point in the first interaction prompt message nor the interaction entry point in the third interaction prompt message is triggered, the user may not notice the target item and recommended item. In this case, if the remaining available time of the target interactive resource is less than the first preset time, it means that time-limited resources such as coupons and flash sale items issued during the live stream may be about to expire. In order to reduce the loss caused by the user not noticing that the limited-time resource is about to expire and thus being unable to use it, this disclosure updates the first interaction prompt message to the second interaction prompt message, thereby making the user pay attention to the target interactive resource that is about to expire. The second interaction prompt message differs from the first interaction prompt message in its display style. For example, it can be enhanced by adjusting the font color to a bright red, adding a flashing animation effect, or increasing the display size, so as to increase the user's attention to the target interactive resource that is about to expire, thereby increasing the probability of the user triggering the interaction entry point to obtain the resource.

[0081] Please refer to Figure 5 ,exist Figure 5 In (c), the first interactive prompt 510 is updated to the second interactive prompt 560. The second interactive prompt 560 displays the coupon information that is about to expire (target interactive resource), which is more eye-catching than the coupon information in the first interactive prompt 510, thus prompting the user to interact as soon as possible.

[0082] In one exemplary embodiment, the method further includes: displaying a target control in the target live streaming room; when the target control is triggered, displaying interactive prompts corresponding to multiple associated items in the target live streaming room; if any of the associated items has a corresponding interactive resource, displaying the interactive resource corresponding to the associated item as a third display element in the interactive prompt corresponding to the associated item, wherein the interactive resource is used to participate in the interactive activity corresponding to the associated item.

[0083] In this implementation, the associated items can be items listed in the live stream, which are available for users to select and purchase. Interactive resources refer to resources that can be used in the interactive activities of the corresponding associated items, such as various coupons, discounts, limited-time offers, and gift information related to the associated items. Essentially, they are the same as the target interactive resources mentioned earlier, all of which can encourage users to participate in related interactive activities. The third display element can include at least one of specific icons, labels, text prompts, and color indicators, used to clearly and intuitively convey the relevant information of the interactive resources to the user in the interactive prompts corresponding to the associated items. By displaying the target control in the target live stream, the application can display interactive prompts corresponding to multiple associated items listed in the target live stream. This disclosure does not limit the content of the interactive prompts; they can include an introduction to the associated items, the corresponding interactive entry point, etc. The introduction to the associated items includes at least one of the product name, price, inventory status, repurchase rate, and positive review rate. For associated items with interactive resources, the interactive resources are highlighted in their interactive prompts using the third display element. This implementation method can comprehensively display the interactive prompts for each related item listed in the target live stream, and display interactive resources in the interactive prompts, so as to prevent users from missing the opportunity to participate in related interactive activities due to a lack of understanding of the interactive resources.

[0084] Please refer to Figure 6 It shows a schematic diagram of the target live streaming room in this disclosure. Figure 4 . Figure 6 (a) Displays the target control 610 in the target live stream room. Clicking on the target control 610 will allow you to... Figure 6 (b) displays multiple related items and their corresponding interactive prompts 620. The interactive prompts 620 display the interactive resources 630 corresponding to the related items as a third display element.

[0085] In an exemplary embodiment, after the interactive resource corresponding to the associated item is displayed as a third display element in the interactive prompt corresponding to the associated item, and the interactive resource is used to participate in the interactive activity corresponding to the associated item, the method further includes: when the remaining available time of the interactive resource corresponding to the associated item is less than a fourth preset time, in the interactive prompt corresponding to the associated item, the interactive resource corresponding to the associated item is displayed as a fourth display element instead of the third display element, and the display prominence of the fourth display element is higher than that of the third display element, and the display prominence is used to indicate the sensitivity of visual perception.

[0086] When the remaining available time of an interactive resource corresponding to a related item is less than the preset fourth time limit, the application will switch the display method of that interactive resource from the third display element to the fourth display element. Furthermore, the fourth display element is more prominent than the third display element. This can be achieved through more vibrant colors (such as red or yellow), larger font sizes, flashing effects, dynamic borders, special animations, or placement in a more conspicuous layout position. This setting allows for a more prominent fourth display element to alert users when an interactive resource is about to expire (remaining available time less than the preset fourth time limit), effectively attracting user attention, reminding them of the resource's expiration date, and preventing users from missing opportunities due to noticing the impending expiration. This improves the actual utilization rate of interactive resources and user engagement. This setting applies to all items listed in the target live stream, ensuring that all interactive resources of related items receive effective reminders when they are nearing expiration, and significantly reducing the possibility of users missing out on opportunities due to a lack of reminder mechanisms.

[0087] exist Figure 6 In (c), the interactive prompt 620 uses the fourth display element instead of the third display element to display the interactive resource 630 corresponding to the associated item.

[0088] Figure 7 This is a block diagram illustrating a live interactive device according to an exemplary embodiment. The device includes: The interactive prompt information display module 710 is configured to display first interactive prompt information in the target live room. The first interactive prompt information includes target interactive resources for the target item displayed based on the first display element. The target interactive resources are used to participate in the interactive activities corresponding to the target item. The target item is an item associated with the target live room. The interaction module 720 is configured to update the first interactive prompt information in the target live room to a second interactive prompt information when the remaining available time of the target interactive resource is less than a first preset time. The second interactive prompt information includes the target interactive resource displayed based on a second display element, which is different from the first display element.

[0089] In one exemplary embodiment, the display prominence of the second display element is higher than that of the first display element, and the display prominence is used to indicate the sensitivity of visual perception.

[0090] In one exemplary embodiment, the first interactive prompt information further includes a target interaction entry point for the target item, and the interactive module 720 is configured to execute: If the target interaction entry of the first interactive prompt message is not triggered within the second preset time period, and the remaining available time of the target interactive resource is less than the first preset time period, the first interactive prompt message in the target live room will be updated to the second interactive prompt message.

[0091] In one exemplary embodiment, the first interactive prompt information further includes a target interaction entry point for the target item, and the interactive module 720 is configured to execute: If the target interaction entry of the first interactive prompt is not triggered within a third preset time period, a third interactive prompt is displayed. The third interactive prompt displays the attribute information of the recommended item and the interaction entry of the recommended item. The recommended item is an item other than the target item.

[0092] In one exemplary embodiment, the recommended item includes at least one of the following: Items of the same type as the target item; Items whose similarity to the target item is greater than a preset similarity threshold; Other items in the target live stream room; The items recommended on the live streaming platform corresponding to the target live streaming room; The items of interest to the user group corresponding to the target live stream; The items of interest for the individual user corresponding to the target live stream room.

[0093] In one exemplary embodiment, the interaction module 720 is configured to perform: After the first interactive prompt is displayed in a smaller size, the third interactive prompt is displayed, and the area occupied by the third interactive prompt is smaller than the area occupied by the first interactive prompt.

[0094] In one exemplary embodiment, the interaction module 720 is configured to perform: If the remaining available time of the target interactive resource is less than the first preset time, and neither the target interactive entry in the first interactive prompt message nor the interactive entry in the third interactive prompt message has been triggered, the first interactive prompt message will be updated to the second interactive prompt message.

[0095] In one exemplary embodiment, the interaction module 720 is configured to perform: Display the target control in the target live stream room; When the target control is triggered, interactive prompts corresponding to each of the multiple associated items in the target live stream are displayed. If any of the associated items has a corresponding interactive resource, the interactive resource corresponding to the associated item is displayed as a third display element in the interactive prompt corresponding to the associated item, and the interactive resource is used to participate in the interactive activities corresponding to the associated item.

[0096] In one exemplary embodiment, the interaction module 720 is configured to perform: If the remaining available time of the interactive resource corresponding to the associated item is less than the fourth preset time, the interactive resource corresponding to the associated item will be displayed in the interactive prompt corresponding to the associated item by replacing the third display element with a fourth display element. The display prominence of the fourth display element is higher than that of the third display element. The display prominence is used to indicate the sensitivity of visual perception.

[0097] In one exemplary embodiment, the interaction module 720 is configured to perform: The second interactive prompt message displays countdown information, which indicates the remaining available time of the target interactive resource.

[0098] In one exemplary embodiment, the interaction module 720 is configured to perform: The second interactive prompt message displays the target interaction entry for the target item and a close control for the countdown information.

[0099] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments of the relevant methods, and will not be elaborated upon here.

[0100] Please refer to Figure 8 It illustrates the structural block of a computer device provided in an exemplary embodiment of this disclosure. Figure 1 The computer device can be a terminal. This computer device is used to implement the live interactive method provided in the above embodiments. Specifically: Typically, computer device 800 includes a processor 801 and a memory 802.

[0101] Processor 801 may include one or more processing cores, such as a quad-core processor or an octa-core processor. Processor 801 may be implemented using at least one hardware form selected from DSP (Digital Signal Processing), FPGA (Field Programmable Gate Array), and PLA (Programmable Logic Array). Processor 801 may also include a main processor and a coprocessor. The main processor, also known as a CPU (Central Processing Unit), is used to process data in the wake-up state; the coprocessor is a low-power processor used to process data in the standby state. In an exemplary embodiment, processor 801 may integrate a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content to be displayed on the screen. In an exemplary embodiment, processor 801 may also include an AI (Artificial Intelligence) processor, which is used to handle computational operations related to machine learning.

[0102] The memory 802 may include one or more computer-readable storage media, which may be non-transitory. The memory 802 may also include high-speed random access memory and non-volatile memory, such as one or more disk storage devices or flash memory devices. In an exemplary embodiment, the non-transitory computer-readable storage medium in the memory 802 is used to store at least one instruction, at least one program, code set, or instruction set, configured to be executed by one or more processors to implement the above-described live interactive method.

[0103] In one exemplary embodiment, the computer device 800 may optionally include a peripheral device interface 803 and at least one peripheral device. The processor 801, memory 802, and peripheral device interface 803 can be connected via a bus or signal line. Each peripheral device can be connected to the peripheral device interface 803 via a bus, signal line, or circuit board. Specifically, the peripheral device includes at least one of the following: a radio frequency circuit 804, a touch display screen 805, a camera control 806, an audio circuit 807, a positioning control 808, and a power supply 808.

[0104] Those skilled in the art will understand that Figure 8The structure shown does not constitute a limitation on the computer device 800, and may include more or fewer controls than shown, or combine certain controls, or use different control arrangements.

[0105] Please refer to Figure 9 It illustrates the structural block of a computer device provided in another exemplary embodiment of this disclosure. Figure 2 The computer device can be a server used to execute the aforementioned live interactive methods. Specifically: Computer device 900 includes a Central Processing Unit (CPU) 901, a system memory 904 including Random Access Memory (RAM) 902 and Read Only Memory (ROM) 903, and a system bus 905 connecting the system memory 904 and the CPU 901. Computer device 900 also includes a basic input / output system (I / O system) 906 that facilitates information transfer between various devices within the computer, and a mass storage device 907 for storing the operating system 913, application programs 914, and other program modules 911.

[0106] The basic input / output system 906 includes a display 908 for displaying information and an input device 909 for user input, such as a mouse or keyboard. Both the display 908 and the input device 909 are connected to the central processing unit 901 via an input / output controller 910 connected to the system bus 905. The basic input / output system 906 may also include the input / output controller 910 for receiving and processing input from multiple other devices such as a keyboard, mouse, or electronic stylus. Similarly, the input / output controller 910 also provides output to a display screen, printer, or other types of output devices.

[0107] Mass storage device 907 is connected to central processing unit 901 via a mass storage controller (not shown) connected to system bus 905. Mass storage device 907 and its associated computer-readable media provide non-volatile storage for computer device 900. That is, mass storage device 907 may include computer-readable media (not shown) such as hard disk or CD-ROM (CompactDisc Read-Only Memory) drive.

[0108] Without loss of generality, computer-readable media can include computer storage media and communication media. Computer storage media includes volatile and non-volatile, removable and non-removable media implemented using any method or technology for storing information such as computer-readable instructions, data structures, program modules, or other data. Computer storage media includes RAM, ROM, EPROM (Erasable Programmable Read Only Memory), EEPROM (Electrically Erasable Programmable Read Only Memory), flash memory or other solid-state storage technologies, CD-ROM, DVD (Digital Video Disc) or other optical storage, magnetic tape cassettes, magnetic tape, disk storage, or other magnetic storage devices. Of course, those skilled in the art will recognize that computer storage media are not limited to the above-mentioned types. The system memory 904 and mass storage device 907 described above can be collectively referred to as memory.

[0109] According to various embodiments of this disclosure, the computer device 900 can also be connected to a remote computer on a network, such as the Internet. That is, the computer device 900 can be connected to a network 912 via a network interface unit 911 connected to a system bus 905, or the network interface unit 911 can be used to connect to other types of networks or remote computer systems (not shown).

[0110] The aforementioned memory also includes a computer program stored in the memory and configured to be executed by one or more processors to implement the aforementioned live interactive method.

[0111] In an exemplary embodiment, a computer-readable storage medium is also provided, which stores at least one instruction, at least one program, code set, or instruction set, wherein the at least one instruction, at least one program, code set, or instruction set is executed by a processor to implement the live interactive method.

[0112] Optionally, the computer-readable storage medium may include: ROM (Read Only Memory), RAM (Random Access Memory), SSD (Solid State Drives), or optical disc, etc. The random access memory may include ReRAM (Resistance Random Access Memory) and DRAM (Dynamic Random Access Memory).

[0113] In an exemplary embodiment, a computer-readable storage medium including program code is also provided, such as a memory including program code, which can be executed by a processor to perform the above-described live interactive method. Optionally, the computer-readable storage medium may be read-only memory (ROM), random access memory (RAM), compact-disc read-only memory (CD-ROM), magnetic tape, floppy disk, and optical data storage device, etc.

[0114] In an exemplary embodiment, a computer program product is also provided, including a computer program that, when executed by a processor, implements the above-described live interactive method.

[0115] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0116] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. A live streaming interactive method, characterized in that, include: The first interactive prompt information is displayed in the target live room. The first interactive prompt information includes a target interactive resource for the target item displayed based on the first display element. The target interactive resource is used to participate in the interactive activities corresponding to the target item. The target item is an item associated with the target live room. If the remaining available time of the target interactive resource is less than the first preset time, the first interactive prompt information in the target live room will be updated to the second interactive prompt information. The second interactive prompt information includes the target interactive resource displayed based on the second display element, which is different from the first display element.

2. The live streaming interactive method according to claim 1, characterized in that, The second display element has a higher display prominence than the first display element, and the display prominence is used to indicate the sensitivity of visual perception.

3. The live streaming interactive method according to claim 1 or 2, characterized in that, The first interactive prompt information also includes the target interaction entry point of the target item. The step of updating the first interactive prompt information in the target live stream to the second interactive prompt information when the remaining available time of the target interactive resource is less than a first preset time includes: If the target interaction entry of the first interactive prompt message is not triggered within the second preset time period, and the remaining available time of the target interactive resource is less than the first preset time period, the first interactive prompt message in the target live room will be updated to the second interactive prompt message.

4. The live streaming interactive method according to claim 1 or 2, characterized in that, The first interactive prompt information also includes the target interaction entry point for the target item. After displaying the first interactive prompt information in the target live stream room, the method further includes: If the target interaction entry of the first interactive prompt is not triggered within a third preset time period, a third interactive prompt is displayed. The third interactive prompt displays the attribute information of the recommended item and the interaction entry of the recommended item. The recommended item is an item other than the target item.

5. The live streaming interactive method according to claim 4, characterized in that, The recommended items include at least one of the following: Items of the same type as the target item; Items whose similarity to the target item is greater than a preset similarity threshold; Other items in the target live stream room; The items recommended on the live streaming platform corresponding to the target live streaming room; The items of interest to the user group corresponding to the target live stream; The items of interest for the individual user corresponding to the target live stream room.

6. The live streaming interactive method according to claim 1, characterized in that, The display of the third interactive prompt information includes: After the first interactive prompt is displayed in a smaller size, the third interactive prompt is displayed, and the area occupied by the third interactive prompt is smaller than the area occupied by the first interactive prompt.

7. The live streaming interaction method according to claim 6, characterized in that, The step of displaying the third interactive prompt after shrinking the first interactive prompt includes: If the remaining available time of the target interactive resource is less than the first preset time, and neither the target interactive entry in the first interactive prompt message nor the interactive entry in the third interactive prompt message has been triggered, the first interactive prompt message will be updated to the second interactive prompt message.

8. The live interactive method according to claim 1, characterized in that, The method further includes: Display the target control in the target live stream room; When the target control is triggered, interactive prompts corresponding to each of the multiple associated items in the target live stream are displayed. If any of the associated items has a corresponding interactive resource, the interactive resource corresponding to the associated item is displayed as a third display element in the interactive prompt corresponding to the associated item, and the interactive resource is used to participate in the interactive activities corresponding to the associated item.

9. The live streaming interactive method according to claim 8, characterized in that, In the interactive prompt corresponding to the associated item, after displaying the interactive resource corresponding to the associated item as a third display element, and the interactive resource is used to participate in the interactive activity corresponding to the associated item, the method further includes: If the remaining available time of the interactive resource corresponding to the associated item is less than the fourth preset time, the interactive resource corresponding to the associated item will be displayed in the interactive prompt corresponding to the associated item by replacing the third display element with a fourth display element. The display prominence of the fourth display element is higher than that of the third display element. The display prominence is used to indicate the sensitivity of visual perception.

10. The live streaming interactive method according to claim 1, characterized in that, The step of updating the first interactive prompt information in the target live stream room to the second interactive prompt information includes: The second interactive prompt message displays countdown information, which indicates the remaining available time of the target interactive resource.

11. The live streaming interactive method according to claim 10, characterized in that, The step of updating the first interactive prompt information in the target live stream room to the second interactive prompt information includes: The second interactive prompt message displays the target interaction entry for the target item and a close control for the countdown information.

12. A live interactive device, characterized in that, include: The interactive prompt information display module is configured to display first interactive prompt information in the target live room. The first interactive prompt information includes target interactive resources for the target item displayed based on the first display element. The target interactive resources are used to participate in the interactive activities corresponding to the target item. The target item is an item associated with the target live room. The interaction module is configured to update the first interactive prompt information in the target live room to a second interactive prompt information when the remaining available time of the target interactive resource is less than a first preset time. The second interactive prompt information includes the target interactive resource displayed based on a second display element, which is different from the first display element.

13. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the live interactive method as described in any one of claims 1 to 11.

14. A computer-readable storage medium, characterized in that, When the instructions in the storage medium are executed by the processor of the electronic device, the electronic device is able to perform the live interactive method as described in any one of claims 1 to 11.

15. A computer program product, characterized in that, The computer program product includes a computer program stored in a readable storage medium, wherein at least one processor of a computer device reads from the readable storage medium and executes the computer program, causing the device to perform the live interactive method as described in any one of claims 1 to 11.

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