Interactive methods, devices, electronic devices, and storage media based on multimedia resources

Abstract

This disclosure provides an interactive method, apparatus, electronic device, and storage medium based on multimedia resources, belonging to the field of Internet technology. The interactive solution based on multimedia resources provided by this disclosure can assist users in quickly completing input in multimedia resource recommendation scenarios. Specifically, during the playback of multimedia resources, if a user triggers a recommendation operation for the currently playing multimedia resource, this solution will not only display an editing control for the recommendation text on the playback page, but also, in response to the user's triggering of the editing control, further display multiple candidate recommendation texts on the playback page for the user to choose from. In this scenario, the user can quickly complete the creation of recommendation text by performing a simple click operation, eliminating the need for manual input and time-consuming editing of the recommendation text, thus reducing the user's operational costs and improving the efficiency of multimedia resource-based interaction.

Description

Technical Field

[0001] This disclosure relates to the field of Internet technology, and in particular to an interactive method, apparatus, electronic device, and storage medium based on multimedia resources. Background Technology

[0002] With the development of internet technology, users can browse various multimedia resources such as videos and images online. During this browsing process, users often need to input information, such as handwritten recommendations when suggesting multimedia resources. However, while current electronic products support multiple input methods such as keyboard, voice, and handwriting, all require users to spend a certain amount of time completing the input, resulting in high operational costs and low interaction efficiency. Summary of the Invention

[0003] This disclosure provides an interactive method, apparatus, electronic device, and storage medium based on multimedia resources. The technical solution of this disclosure is shown below.

[0004] According to a first aspect of the present disclosure, an interactive method based on multimedia resources is provided, comprising: Display a playback page for multimedia resources, and in response to a recommendation operation for the multimedia resources, display an editing control for the recommendation text on the playback page; In response to a triggering operation on the editing control, multiple candidate recommendation texts are displayed on the playback page; In response to the selection of the first candidate recommendation text, the multimedia resource with the first candidate recommendation text added is recommended to objects within a preset range.

[0005] In some embodiments, displaying multiple candidate recommendation texts on the playback page includes: Based on at least one of the resource details, comment information, or historical input data of the recommended objects of the multimedia resources, the multiple candidate recommendation texts are displayed on the playback page; The historical input data includes the historical comment information and historical recommendation text of the recommended object.

[0006] In other embodiments, at least one of the resource details, comment information, or historical input data of the recommended objects based on the multimedia resources is displayed on the playback page as multiple candidate recommendation texts, including: Based on at least one of the resource details, the comment information with an interaction popularity greater than a popularity threshold, or the historical input data, the multiple candidate recommended texts are displayed on the playback page, and source information is marked for each candidate recommended text; wherein, for any comment information of the multimedia resource, the interaction popularity of the comment information is related to the number of interactions corresponding to the comment information.

[0007] In other embodiments, the response to a triggering operation on the editing control, displaying multiple candidate recommendation texts on the playback page, includes: In response to a triggering operation on the editing control, a recommended text editing panel is displayed on the playback page; The recommended text editing panel displays multiple candidate recommended texts and an input area; the input area is used to display the text entered by the user and the selected candidate recommended text.

[0008] In other embodiments, the method further includes: In response to the selection of the first candidate recommendation text, the edited first candidate recommendation text is displayed in the input area based on the obtained text editing operation.

[0009] In other embodiments, after selecting the first candidate recommended text, the method further includes: In response to the selection of the second candidate recommended text, display text addition and text replacement controls; In response to a triggering operation that adds a control to the text, the first candidate recommended text and the second candidate recommended text are displayed in the input area; In response to a trigger operation on the text replacement control, the second candidate recommended text is displayed in the input area in such a way as replacing the first candidate recommended text.

[0010] In other embodiments, displaying the first candidate recommended text and the second candidate recommended text in the input area includes: The first and second candidate recommended texts are displayed sequentially in the input area according to the order in which they are selected; or, The fused recommended text is displayed in the input area; wherein the fused recommended text is obtained by merging the content of the first candidate recommended text and the second candidate recommended text.

[0011] In other embodiments, the recommended copy editing panel also displays a recommendation range setting control; the method further includes: In response to a triggering operation of the recommended range setting control, display the collection identifier of at least one object collection; In response to the selection of any of the displayed collection identifiers, the objects included in the selected object collection are treated as objects within the preset range.

[0012] In other embodiments, the collection identifier that displays at least one collection of objects includes at least one of the following: Display the collection identifier of the first object collection; wherein the objects included in the first object collection are determined based on the type of the multimedia resource; Display the collection identifier of the second object collection; wherein the objects included in the second object collection are determined based on interaction data with the recommended objects of the multimedia resource.

[0013] In other embodiments, the step of recommending the multimedia resource with the first candidate recommendation text added to it to objects within a preset range in response to a selection operation on the displayed first candidate recommendation text includes: In response to the selection of the first candidate recommended text, the first candidate recommended text is displayed in the input area; In response to the recommendation confirmation operation, the recommendation text editing panel is canceled, the first candidate recommendation text is displayed on the playback page, and the multimedia resource with the first candidate recommendation text added is recommended to the objects within the preset range.

[0014] In other embodiments, displaying multiple candidate recommendation texts on the playback page includes: Based on their content matching degree with the multimedia resources, the multiple candidate recommendation texts are displayed sequentially on the playback page; or, Based on the degree of semantic matching with the target comment information of the multimedia resources, the multiple candidate recommendation texts are displayed sequentially on the playback page; The target comment information refers to comment information with an interaction popularity greater than a popularity threshold; for any comment information of the multimedia resource, the interaction popularity of the comment information is related to the number of interactions corresponding to the comment information.

[0015] In other embodiments, the method further includes: A notification message is displayed, which is used to inform the objects within the preset range about their browsing of the multimedia resources, and to indicate that the recommended objects of the multimedia resources have obtained virtual reward resources corresponding to their browsing status.

[0016] According to a second aspect of the present disclosure, an interactive device based on multimedia resources is provided, comprising: The first display module is configured to display a playback page for multimedia resources and, in response to a recommendation operation for the multimedia resources, display an editing control for the recommendation text on the playback page. The second display module is configured to display multiple candidate recommendation texts on the playback page in response to a trigger operation on the editing control; The resource recommendation module is configured to recommend the multimedia resource with the first candidate recommendation text added to it to objects within a preset range in response to the selection operation of the first candidate recommendation text.

[0017] In some embodiments, the second display module is configured as follows: Based on at least one of the resource details, comment information, or historical input data of the recommended objects of the multimedia resources, the multiple candidate recommendation texts are displayed on the playback page; The historical input data includes the historical comment information and historical recommendation text of the recommended object.

[0018] In other embodiments, the second display module is configured as follows: Based on at least one of the resource details, the comment information with an interaction popularity greater than a popularity threshold, or the historical input data, the multiple candidate recommended texts are displayed on the playback page, and source information is marked for each candidate recommended text; wherein, for any comment information of the multimedia resource, the interaction popularity of the comment information is related to the number of interactions corresponding to the comment information.

[0019] In other embodiments, the second display module is configured as follows: In response to a triggering operation on the editing control, a recommended text editing panel is displayed on the playback page; The recommended text editing panel displays multiple candidate recommended texts and an input area; the input area is used to display the text entered by the user and the selected candidate recommended text.

[0020] In other embodiments, the second display module is further configured to: In response to the selection of the first candidate recommendation text, the edited first candidate recommendation text is displayed in the input area based on the obtained text editing operation.

[0021] In other embodiments, after the first candidate recommended text is selected, the second display module is further configured to: In response to the selection of the second candidate recommended text, display text addition and text replacement controls; In response to a triggering operation that adds a control to the text, the first candidate recommended text and the second candidate recommended text are displayed in the input area; In response to a trigger operation on the text replacement control, the second candidate recommended text is displayed in the input area in such a way as replacing the first candidate recommended text.

[0022] In other embodiments, the second display module is further configured to: The first and second candidate recommended texts are displayed sequentially in the input area according to the order in which they are selected; or, The fused recommended text is displayed in the input area; wherein the fused recommended text is obtained by merging the content of the first candidate recommended text and the second candidate recommended text.

[0023] In other embodiments, the recommendation copy editing panel also displays a recommendation range setting control; the second display module is further configured to display a collection identifier of at least one object collection in response to a trigger operation on the recommendation range setting control. The resource recommendation module is also configured to, in response to the selection operation of any displayed collection identifier, include objects in the selected object collection as objects within the preset range.

[0024] In other embodiments, the second display module is further configured to perform at least one of the following: Display the collection identifier of the first object collection; wherein the objects included in the first object collection are determined based on the type of the multimedia resource; Display the collection identifier of the second object collection; wherein the objects included in the second object collection are determined based on interaction data with the recommended objects of the multimedia resource.

[0025] In other embodiments, the second display module is configured to display the first candidate recommendation text in the input area in response to a selection operation of the first candidate recommendation text; The second display module is also configured to, in response to a recommendation confirmation operation, cancel the display of the recommendation text editing panel and display the first candidate recommendation text on the playback page; The resource recommendation module is further configured to, in response to a recommendation confirmation operation, recommend the multimedia resource with the first candidate recommendation text added to the objects within the preset range.

[0026] In other embodiments, the second display module is configured as follows: Based on their content matching degree with the multimedia resources, the multiple candidate recommendation texts are displayed sequentially on the playback page; or, Based on the degree of semantic matching with the target comment information of the multimedia resources, the multiple candidate recommendation texts are displayed sequentially on the playback page; The target comment information refers to comment information with an interaction popularity greater than a popularity threshold; for any comment information of the multimedia resource, the interaction popularity of the comment information is related to the number of interactions corresponding to the comment information.

[0027] In other embodiments, the device further includes: The third display module is configured to display notification messages, which are used to inform the objects within the preset range about their browsing of the multimedia resources, and to indicate that the recommended objects of the multimedia resources have obtained virtual reward resources corresponding to their browsing status.

[0028] According to a third aspect of the present disclosure, an electronic device is provided, the electronic device comprising: One or more processors; Memory used to store the executable program code of the processor; The processor is configured to execute the program code to implement the aforementioned interactive method based on multimedia resources.

[0029] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein program code in the computer-readable storage medium, when executed by a processor of an electronic device, enables the electronic device to perform the above-described interactive method based on multimedia resources.

[0030] According to a fifth aspect of the present disclosure, a computer program product is provided, including a computer program that, when executed by a processor of an electronic device, implements the above-described interactive method based on multimedia resources.

[0031] The interactive solution based on multimedia resources provided in this disclosure can assist users in quickly completing input in multimedia resource recommendation scenarios. Specifically, during the playback of multimedia resources, if a user triggers a recommendation operation for the currently playing multimedia resource, this solution will not only display an editing control for the recommendation text on the playback page, but also, in response to the user's triggering of the editing control, further display multiple candidate recommendation texts on the playback page for the user to choose from. In this scenario, the user can quickly complete the creation of recommendation text by performing a simple click operation, eliminating the need for manual input and time-consuming editing, thus reducing the user's operational costs and improving the efficiency of multimedia resource-based interaction.

[0032] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0033] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0034] Figure 1 This is a schematic diagram illustrating an implementation environment of an interactive method based on multimedia resources, according to an exemplary embodiment.

[0035] Figure 2 This is a flowchart illustrating an interactive method based on multimedia resources according to an exemplary embodiment.

[0036] Figure 3 This is a flowchart illustrating another interactive method based on multimedia resources according to an exemplary embodiment.

[0037] Figure 4 This is a schematic diagram illustrating a multimedia resource playback page according to an exemplary embodiment.

[0038] Figure 5 This is a schematic diagram illustrating a recommendation text editing panel according to an exemplary embodiment.

[0039] Figure 6 This is a schematic diagram illustrating another recommendation text editing panel according to an exemplary embodiment.

[0040] Figure 7 This is a schematic diagram illustrating another recommendation text editing panel according to an exemplary embodiment.

[0041] Figure 8 This is a block diagram illustrating an interactive device based on multimedia resources according to an exemplary embodiment.

[0042] Figure 9 This is a block diagram illustrating a terminal according to an exemplary embodiment. Detailed Implementation

[0043] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0044] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0045] The information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data used for analysis, data stored, data displayed, etc.) and signals involved in this disclosure are all authorized by the user or fully authorized by the parties, and the collection, use and processing of the relevant data shall comply with the relevant laws, regulations and standards of the relevant countries and regions.

[0046] Figure 1 This is a schematic diagram illustrating an implementation environment of an interactive method based on multimedia resources, according to an exemplary embodiment.

[0047] See Figure 1 The implementation environment includes a terminal 101 and a server 102. The terminal 101 is an electronic device used by a user. In this embodiment, a target application is installed on the terminal 101, and the terminal 101 implements the interactive method based on multimedia resources provided in this embodiment based on the target application. Exemplarily, the target application is a video application with social functions, recommendation functions, etc., but this disclosure does not limit its scope. In some embodiments, the terminal 101 is a device such as a smartphone or tablet. Figure 1This example uses a smartphone as an example of terminal 101. Furthermore, those skilled in the art will understand that the number of terminals can be more or less. For example, there may be only a few terminals, or dozens or hundreds of devices, or even more. This disclosure does not limit the number or type of terminals. Server 102 provides background services for the target application. Server 102 is connected to terminal 101 via a wireless or wired network. In other embodiments, server 102 is at least one of a single server, multiple servers, a cloud computing platform, and a virtualization center. Of course, server 102 may also include other functional servers to provide more comprehensive and diverse services. Exemplarily, server 102 undertakes the primary computing work, and terminal 101 undertakes secondary computing work; or, server 102 undertakes secondary computing work, and terminal 101 undertakes primary computing work; or, server 102 and terminal 101 collaborate using a distributed computing architecture. This disclosure does not limit this approach.

[0048] The interactive scheme based on multimedia resources provided in this disclosure will be described in detail below through the following embodiments.

[0049] Figure 2 This is a flowchart illustrating an interactive method based on multimedia resources according to an exemplary embodiment, such as... Figure 2 As shown, this method is applied to electronic devices, such as... Figure 1 The terminal 101 shown. The method includes the following steps.

[0050] In step 201, the electronic device displays a playback page for a multimedia resource and, in response to a recommendation action for that multimedia resource, displays an editing control for the recommendation text on the playback page.

[0051] In this document, multimedia resources can be in the form of video, images combined with audio, or text combined with audio; no limitation is made in this disclosure. Furthermore, the multimedia resources mentioned herein are typically pre-created by the creator and uploaded to a multimedia resource display platform (such as a short video platform). These uploaded multimedia resources can be viewed, liked, commented on, collected, shared, recommended, or forwarded to others by users other than the creator.

[0052] In this embodiment, the electronic device plays multimedia resources based on an information stream. In response to a user's switching operation on the currently playing multimedia resource, the electronic device automatically switches to playing another multimedia resource to facilitate user browsing. The switching operation can be an upward swipe from the bottom of the screen to the top or a downward swipe from the top of the screen to the bottom; this disclosure does not limit the specific operation. During multimedia resource browsing, the user can perform a recommendation operation to recommend the currently playing multimedia resource to objects within a preset range, such as mutually followed friends.

[0053] In step 202, in response to the triggering of the recommendation text editing control, the electronic device displays multiple candidate recommendation texts on the playback page of the multimedia resource.

[0054] In some embodiments, in response to a user's triggering operation on the recommendation text editing control, the electronic device displays a half-screen recommendation text editing panel on the playback page of the multimedia resource, and displays multiple candidate recommendation texts on this editing panel, which is not limited in this disclosure.

[0055] In addition, many of the candidate recommendation texts displayed are generated by the platform using artificial intelligence technology to facilitate users in quickly creating recommendation texts. Please see the following description for details on the generation and display of candidate recommendation texts.

[0056] In step 203, in response to the selection of the first candidate recommendation text displayed, the electronic device recommends the multimedia resource with the first candidate recommendation text to objects within a preset range.

[0057] In the embodiments of this disclosure, the objects within the preset range can be either default objects on the platform side or objects selected by the user, and this disclosure does not limit them. Among them, the default objects on the platform side include, but are not limited to, the user's friends (objects with a two-way follow relationship) or followers (objects that one-way follow the user), and this disclosure does not limit them.

[0058] It should be noted that when an electronic device recommends a multimedia resource with the first candidate recommendation text added to it to objects within a preset range, it means that the electronic device requests the platform to push the multimedia resource with the first candidate recommendation text added to it to objects within a preset range. In this way, these objects can view the multimedia resource with the first candidate recommendation text added to it while browsing resources on the information flow page.

[0059] In summary, the interactive solution based on multimedia resources provided in this disclosure can assist users in quickly completing input in multimedia resource recommendation scenarios. Specifically, during the playback of multimedia resources, if a user triggers a recommendation operation for the currently playing multimedia resource, this solution will not only display an editing control for the recommendation text on the playback page, but also, in response to the user's triggering of the editing control, further display multiple candidate recommendation texts on the playback page for the user to choose from. In this scenario, users can quickly complete the creation of recommendation text by performing a simple click operation, eliminating the need for manual input and time-consuming editing, thus reducing the user's operational costs and improving the efficiency of multimedia resource-based interaction.

[0060] The above Figure 2 The diagram shown is merely the basic process of this disclosure. The following section will further elaborate on the solution provided in this disclosure based on a specific implementation method. Figure 3 This is a flowchart illustrating another interactive method based on multimedia resources according to an exemplary embodiment, such as... Figure 3 As shown, this method is applied to electronic devices, such as... Figure 1 The terminal 101 shown. The method includes the following steps.

[0061] In step 301, the electronic device displays a playback page for a multimedia resource and, in response to a recommendation action for that multimedia resource, displays an editing control for the recommendation text on the playback page.

[0062] In some embodiments, in response to a recommendation operation for the multimedia resource, an editing control for the recommendation text is displayed on the playback page of the multimedia resource, including but not limited to the following two methods.

[0063] Method 1: In response to a triggering operation of the share control on the playback page, a share panel is displayed on the playback page; wherein, the share panel displays a resource recommendation control; in response to a triggering operation of the resource recommendation control, the playback page displays recommendation tags for the recommended objects of the multimedia resource and an editing control with accompanying prompt information; wherein, the prompt information is used to prompt the editing of the recommendation text of the multimedia resource using artificial intelligence technology.

[0064] Figure 4 This is a schematic diagram illustrating a multimedia resource-based playback page according to an exemplary embodiment. Figure 4As shown, the share control is a virtual control displayed on the right edge of the page with the word "Share". In response to a user's click on this control, the electronic device will display a share panel in a half-screen format on the playback page. The resource recommendation control is a virtual control displayed on the share panel with the word "Recommended". In response to a user's click on this control, the electronic device will cancel the display of the share panel and display something like... Figure 4 The recommended label 1 and the accompanying editing control 2 are shown. See also Figure 4 The recommendation tag 1 includes information such as user avatar and nickname to mark the recommended multimedia resources. Additionally, the editing control 2, with the prompt "Try AI to write a recommendation," effectively guides users to write recommendation text when recommending the multimedia resource.

[0065] Method 2: In response to a long press operation performed on the playback page, a sharing panel is displayed on the playback page; wherein, the sharing panel displays a resource recommendation control; in response to the triggering operation of the resource recommendation control, the recommendation tags of the recommended objects of the multimedia resource and an editing control with accompanying prompt information are displayed on the playback page; wherein, the prompt information is used to prompt the editing of the recommendation text of the multimedia resource using artificial intelligence technology.

[0066] Unlike method 1, the share panel can be activated not only by triggering the share control, but also by other operations, such as long-pressing on the playback page.

[0067] In step 302, in response to a triggering operation on the editing control, the electronic device displays a recommended text editing panel on the playback page of the multimedia resource; the recommended text editing panel displays multiple candidate recommended texts and an input area.

[0068] In this embodiment, the input area is used to display the user's input text and the selected candidate recommended text. Because this solution uses a new area on the multimedia resource playback page to display multiple candidate recommended texts and the input area, it provides good visual education for the user, enabling the user to intuitively distinguish between the candidate recommended texts and the input area.

[0069] In some embodiments, such as Figure 5-7 As shown in the upper left and upper right images, the editing panel 3 includes two sections. Section 31 is the input area, used to display the user-inputted text and the selected candidate recommendation text. Section 32 is used to display multiple candidate recommendation texts. For example... Figure 5 As shown in the top left and top right images, multiple candidate recommendation texts are displayed in the form of floating windows or bubbles, without obscuring each other, within section 32. For example... Figure 6-7As shown in the top left and top right images, multiple candidate recommendation texts are displayed in an orderly manner within section 32 without obscuring each other. Figure 6 and Figure 7 The difference lies in the location of partition 32. Figure 6 Partition 32 is located above partition 31. Figure 7 Partition 31 is located within partition 32.

[0070] The first point that needs to be explained is that, in addition to Figure 5-7 In addition to the display methods shown in the upper left and upper right images, other methods may be used to display candidate recommendation text and input area on this editing panel, and this disclosure does not limit this.

[0071] The second point to note is that if the user is not satisfied with the currently displayed candidate recommendation text, this embodiment also supports the user switching the candidate recommendation text. The switching operation can be a swipe operation in a preset direction, such as... Figure 5-7 The right-to-left swiping operation on the page shown is not limited in this disclosure. In addition, embodiments of this disclosure also support displaying a switching control on the editing panel for switching candidate recommendation texts, so that users can easily switch candidate recommendation texts by triggering the switching control.

[0072] In some embodiments, this disclosure utilizes artificial intelligence technology to display multiple candidate recommendation texts on the editing panel based on at least one of the resource details, comment information, or historical input data of the recommended objects of the multimedia resource. For example, the platform uses artificial intelligence technology to generate multiple candidate recommendation texts based on at least one of the resource details, comment information, or historical input data of the recommended objects of the multimedia resource, and sends the generated multiple candidate recommendation texts to the electronic device, which then displays the multiple candidate recommendation texts on the editing panel.

[0073] Taking a video as an example of a multimedia resource, the aforementioned resource details include, but are not limited to: video title, dialogue appearing in the video, cover text, video tags, content theme, highlights or key moments, video duration, or keyframes in the video. The platform can extract content features from these resource details using natural language processing technology.

[0074] For the comments on the multimedia resource, the platform can use techniques such as sentiment analysis and word frequency statistics to extract user approval points and interactive hotspots from the comments, thereby obtaining comment characteristics to ensure that the final generated candidate recommendation copy matches user feedback.

[0075] In addition, the historical input data of the recommended objects includes, but is not limited to, the historical comment information and historical recommendation text of the recommended objects, which are not limited in this disclosure. Based on the historical input data of this multimedia resource, the platform can extract features such as personal expression style, recommendation preferences, commonly used phrases or tone characteristics, thereby obtaining user input features to ensure that the final generated candidate recommendation text conforms to the user's own speaking habits.

[0076] In summary, this solution uses multi-dimensional data to display candidate recommendation texts to users, which not only ensures the quality of the candidate recommendation texts, but also lowers the threshold for text creation, eliminating the need for users to spend time inputting recommendation texts themselves, and making multimedia-based interaction more efficient.

[0077] In other embodiments, the platform utilizes artificial intelligence technology to generate multiple candidate recommendation texts based on at least one of the following: resource details of the multimedia resource, comment information with an interaction popularity exceeding a popularity threshold, or historical input data. These candidate recommendation texts are then sent to an electronic device, which displays them on an editing panel. For any comment on the multimedia resource, the interaction popularity of that comment is related to the number of interactions corresponding to that comment.

[0078] The third point to note is that the number of interactions corresponding to this comment includes one or more of the following: number of likes, number of replies, number of favorites, number of reposts, number of quotations, or number of pinned posts. This disclosure does not limit this number.

[0079] For example, comments with an interaction popularity exceeding a popularity threshold can be highly-rated or frequently interacted comments within the comment section of the multimedia resource, and this disclosure does not limit this. In addition to the resource details and historical input data mentioned above, combining such comment information to display candidate recommendation texts to users can ensure that elements such as trending keywords and core user needs are addressed. This ensures that the candidate recommendation texts are closer to the user's actual expression, further guaranteeing the quality of the candidate recommendation texts.

[0080] In other embodiments, the electronic device displays source information for each candidate recommendation text while displaying it. This source information may include phrases such as "generated based on video content" or "generated by referencing popular comments," and this disclosure does not limit this to any particular source.

[0081] In other embodiments, the electronic device displays multiple candidate recommendation texts in a certain order on the editing panel.

[0082] For example, multiple candidate recommendation texts can be displayed sequentially according to their content matching degree with the multimedia resource. The candidate recommendation text with a higher degree of content matching with the multimedia resource will be displayed more prominently. Additionally, the content matching degree of each candidate recommendation text with the multimedia resource can be displayed simultaneously; this disclosure does not limit this aspect.

[0083] For example, multiple candidate recommendation texts can be displayed sequentially based on their semantic matching degree with the target comment information of the multimedia resource. The target comment information refers to comment information with an interaction popularity exceeding a popularity threshold. Similarly, the candidate recommendation text with a higher semantic matching degree with the target comment information will be displayed more prominently. Additionally, the semantic matching degree between each candidate recommendation text and the target comment information can be displayed simultaneously; this disclosure does not limit this aspect.

[0084] It should be noted that the above two methods are merely examples, and other methods can also be used to display multiple candidate recommendation texts on this editing panel; this disclosure does not limit this approach. Furthermore, because the multiple candidate recommendation texts are displayed sequentially according to certain rules, users can quickly select their preferred recommendation text from the displayed texts without needing to perform complex filtering operations, further improving the interactive efficiency based on multimedia resources.

[0085] In step 303, in response to the selection of the first candidate recommended text, the electronic device displays the first candidate recommended text in the input area; in response to the recommendation confirmation operation, the electronic device cancels the display of the recommended text editing panel, displays the first candidate recommended text on the playback page of the multimedia resource, and recommends the multimedia resource with the added first candidate recommended text to objects within a preset range.

[0086] As an example, a recommended confirmation action could be closing the editing panel, or... Figure 5-7 The triggering operation of the send control in the recommendation panel 3 shown in the upper left and upper right figures is not limited in this disclosure. In the embodiments of this disclosure, in response to the user's recommendation confirmation operation, such as Figure 5-7 As shown in the image below, the electronic device will hide the recommended text editing panel and display the first candidate recommended text on the playback page of the multimedia resource.

[0087] In this embodiment of the disclosure, in response to the selection of a first candidate recommended text, the electronic device displays the edited first candidate recommended text in the input area based on the acquired text editing operation. That is, this embodiment of the disclosure supports user-defined editing of the selected candidate recommended text, offering greater flexibility and intelligence. The aforementioned editing operations include, but are not limited to, modifying the specific content of the first candidate recommended text, and this disclosure does not limit this aspect.

[0088] In some embodiments, this solution supports multiple selections of candidate recommended texts by the user. Accordingly, after the user selects the first candidate recommended text, in response to the selection of the displayed second candidate recommended text, the electronic device displays a text addition control and a text replacement control on the editing panel. In response to the triggering of the text addition control, the electronic device displays the first and second candidate recommended texts in the input area. In response to the triggering of the text replacement control, the electronic device displays the second candidate recommended text in the input area by replacing the first candidate recommended text.

[0089] This solution allows users to make further selections after selecting a candidate recommendation. For example, they can add a second candidate recommendation based on the first, or replace the previously selected first candidate recommendation with the newly selected second candidate recommendation. This support for multiple selections greatly improves the flexibility of editing recommendation text. Furthermore, for users who have selected multiple recommendations, this solution supports both merging and replacing the selected recommendations, enriching the editing methods.

[0090] In other embodiments, when displaying recommended texts in a combined manner, the electronic device displays the first candidate recommended text and the second candidate recommended text in the input area in the following way.

[0091] Method 1: Display the first and second candidate recommendation texts in the input area in the order they were selected. That is, display the first candidate recommendation text first, followed by the second candidate recommendation text.

[0092] Method 2: Display the merged recommendation text in the input area; where the merged recommendation text is obtained by merging the content of the first candidate recommendation text and the second candidate recommendation text.

[0093] As an example, this solution performs content fusion processing on the first and second candidate recommendation texts based on a content fusion model. The content fusion model is a deep learning model trained on a training sample set. This training sample set includes multiple triples. For any triple, it includes sample content 1, sample content 2, and the fused sample content. The fused sample content is obtained by manually synthesizing and fusing sample content 1 and sample content 2.

[0094] In summary, when a user selects at least two candidate recommendation texts, this solution can merge and display them in the input area in multiple ways, offering high flexibility. Furthermore, because this solution supports content merging of the selected candidate recommendation texts and displays the merged version in the input area, it further enhances the flexibility of editing recommendation texts, enriching the editing methods and making the merged version more readable.

[0095] In other embodiments, embodiments of this disclosure also support users in selecting the recommended scope of the multimedia resource, rather than being limited to recommending the multimedia resource to the default object, thereby significantly improving the user interaction rate based on the multimedia resource.

[0096] As an example, the editing panel also displays a recommendation range setting control; in response to a triggering operation of the recommendation range setting control, the electronic device displays a collection identifier for at least one object collection; in response to a selection operation of any of the displayed collection identifiers, the electronic device treats the objects included in the selected object collection as objects within a preset range.

[0097] As another example, the electronic device displays a collection identifier for at least one collection of objects, including at least one of the following.

[0098] A. Display the collection identifier of the first object collection. The objects included in the first object collection are determined based on the type of the multimedia resource.

[0099] This approach ensures that the multimedia resource is recommended to suitable viewers within the user's social circle, improving the accuracy of sharing the multimedia resource with desired individuals.

[0100] B. Display the collection identifier of the second object collection; wherein the objects included in the second object collection are determined based on interaction data with the recommended objects of the multimedia resource.

[0101] This approach ensures that the multimedia resource is recommended to people in the user's social circle with whom they frequently interact, thus improving the accuracy of the user sharing the multimedia resource with their desired recipients.

[0102] In other embodiments, after the recommendation of the multimedia resource is completed, the electronic device will also receive a notification message from the platform and display the notification message. The notification message is used to inform objects within a preset range about their browsing of the multimedia resource and that the recommended objects of the multimedia resource have obtained virtual reward resources corresponding to the browsing status.

[0103] For example, the above browsing information is used to indicate how many recommended users have currently viewed the multimedia resource and the specific browsing duration, which is not limited in this disclosure. Furthermore, the more recommended users view the multimedia resource and the longer their browsing time, the more virtual reward resources the user can obtain.

[0104] Therefore, after recommending the multimedia resource, this solution will also notify the user that they have obtained a certain amount of virtual reward resources based on the browsing behavior of the target audience within the preset range. This further improves the user's interaction rate based on the multimedia resource.

[0105] In summary, the interactive solution based on multimedia resources provided in this disclosure can assist users in quickly completing input in multimedia resource recommendation scenarios. Specifically, during the playback of multimedia resources, if a user triggers a recommendation operation for the currently playing multimedia resource, this solution will not only display an editing control for the recommendation text on the playback page, but also, in response to the user's triggering of the editing control, further display multiple candidate recommendation texts on the playback page for the user to choose from. In this scenario, users can quickly complete the creation of recommendation text by performing a simple click operation, eliminating the need for manual input and time-consuming editing, thus reducing the user's operational costs and improving the efficiency of multimedia resource-based interaction.

[0106] Furthermore, because this solution assists users in writing high-quality recommendation copy, the recipients can quickly determine whether the multimedia resource they are watching meets their viewing needs and whether in-depth viewing is necessary, based on the recommendation copy displayed on the playback page, thus reducing their decision-making time. This solution achieves comprehensive and effective information delivery to the recipients based on the recommendation copy.

[0107] Figure 8 This is a block diagram illustrating an interactive device based on multimedia resources according to an exemplary embodiment. (Refer to...) Figure 8 The device includes: The first display module 801 is configured to display a playback page for multimedia resources and, in response to a recommendation operation for the multimedia resources, display an editing control for the recommendation text on the playback page. The second display module 802 is configured to display multiple candidate recommendation texts on the playback page in response to a trigger operation on the editing control; The resource recommendation module 803 is configured to recommend the multimedia resource with the first candidate recommendation text added to it to objects within a preset range in response to the selection operation of the first candidate recommendation text.

[0108] The interactive solution based on multimedia resources provided in this disclosure can assist users in quickly completing input in multimedia resource recommendation scenarios. Specifically, during the playback of multimedia resources, if a user triggers a recommendation operation for the currently playing multimedia resource, this solution will not only display an editing control for the recommendation text on the playback page, but also, in response to the user's triggering of the editing control, further display multiple candidate recommendation texts on the playback page for the user to choose from. In this scenario, the user can quickly complete the creation of recommendation text by performing a simple click operation, eliminating the need for manual input and time-consuming editing, thus reducing the user's operational costs and improving the efficiency of multimedia resource-based interaction.

[0109] In some embodiments, the second display module is configured as follows: Based on at least one of the resource details, comment information, or historical input data of the recommended objects of the multimedia resources, the multiple candidate recommendation texts are displayed on the playback page; The historical input data includes the historical comment information and historical recommendation text of the recommended object.

[0110] In other embodiments, the second display module is configured as follows: Based on at least one of the resource details, the comment information with an interaction popularity greater than a popularity threshold, or the historical input data, the multiple candidate recommended texts are displayed on the playback page, and source information is marked for each candidate recommended text; wherein, for any comment information of the multimedia resource, the interaction popularity of the comment information is related to the number of interactions corresponding to the comment information.

[0111] In other embodiments, the second display module is configured as follows: In response to a triggering operation on the editing control, a recommended text editing panel is displayed on the playback page; The recommended text editing panel displays multiple candidate recommended texts and an input area; the input area is used to display the text entered by the user and the selected candidate recommended text.

[0112] In other embodiments, the second display module is further configured to: In response to the selection of the first candidate recommendation text, the edited first candidate recommendation text is displayed in the input area based on the obtained text editing operation.

[0113] In other embodiments, after the first candidate recommended text is selected, the second display module is further configured to: In response to the selection of the second candidate recommended text, display text addition and text replacement controls; In response to a triggering operation that adds a control to the text, the first candidate recommended text and the second candidate recommended text are displayed in the input area; In response to a trigger operation on the text replacement control, the second candidate recommended text is displayed in the input area in such a way as replacing the first candidate recommended text.

[0114] In other embodiments, the second display module is further configured to: The first and second candidate recommended texts are displayed sequentially in the input area according to the order in which they are selected; or, The fused recommended text is displayed in the input area; wherein the fused recommended text is obtained by merging the content of the first candidate recommended text and the second candidate recommended text.

[0115] In other embodiments, the recommendation copy editing panel also displays a recommendation range setting control; the second display module is further configured to display a collection identifier of at least one object collection in response to a trigger operation on the recommendation range setting control. The resource recommendation module is also configured to, in response to the selection operation of any displayed collection identifier, include objects in the selected object collection as objects within the preset range.

[0116] In other embodiments, the second display module is further configured to perform at least one of the following: Display the collection identifier of the first object collection; wherein the objects included in the first object collection are determined based on the type of the multimedia resource; Display the collection identifier of the second object collection; wherein the objects included in the second object collection are determined based on interaction data with the recommended objects of the multimedia resource.

[0117] In other embodiments, the second display module is configured to display the first candidate recommendation text in the input area in response to a selection operation of the first candidate recommendation text; The second display module is also configured to, in response to a recommendation confirmation operation, cancel the display of the recommendation text editing panel and display the first candidate recommendation text on the playback page; The resource recommendation module is further configured to, in response to a recommendation confirmation operation, recommend the multimedia resource with the first candidate recommendation text added to the objects within the preset range.

[0118] In other embodiments, the second display module is configured as follows: Based on their content matching degree with the multimedia resources, the multiple candidate recommendation texts are displayed sequentially on the playback page; or, Based on the degree of semantic matching with the target comment information of the multimedia resources, the multiple candidate recommendation texts are displayed sequentially on the playback page; The target comment information refers to comment information with an interaction popularity greater than a popularity threshold; for any comment information of the multimedia resource, the interaction popularity of the comment information is related to the number of interactions corresponding to the comment information.

[0119] In other embodiments, the device further includes: The third display module is configured to display notification messages, which are used to inform the objects within the preset range about their browsing of the multimedia resources, and to indicate that the recommended objects of the multimedia resources have obtained virtual reward resources corresponding to their browsing status.

[0120] All of the above-mentioned optional technical solutions can be combined in any way to form optional embodiments of this disclosure, and will not be described in detail here.

[0121] It should be noted that the interactive device based on multimedia resources provided in the above embodiments is only illustrated by the division of the above functional units when interacting based on multimedia resources. In practical applications, the above functions can be assigned to different functional units as needed, that is, the internal structure of the electronic device can be divided into different functional units to complete all or part of the functions described above. In addition, the interactive device based on multimedia resources provided in the above embodiments and the interactive method embodiments based on multimedia resources belong to the same concept, and the specific implementation process can be found in the method embodiments, which will not be repeated here.

[0122] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0123] In some embodiments, an electronic device is also provided, the electronic device comprising: One or more processors; Memory used to store the executable program code of the processor; The processor is configured to execute the program code to implement the aforementioned interactive method based on multimedia resources.

[0124] In response to the electronic device being provided as a terminal, Figure 9 This is a block diagram illustrating a terminal 900 according to an exemplary embodiment.

[0125] Typically, terminal 900 includes a processor 901 and a memory 902.

[0126] Processor 901 includes one or more processing cores, such as a quad-core processor or an octa-core processor. Processor 901 is implemented using at least one of the following hardware forms: DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), and PLA (Programmable Logic Array). Alternatively, processor 901 includes a main processor and a coprocessor. The main processor, also known as a CPU (Central Processing Unit), is used to process data in the wake-up state; the coprocessor is a low-power processor used to process data in the standby state.

[0127] In some embodiments, processor 901 integrates a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content that the display screen needs to show. In some embodiments, processor 901 also includes an AI (Artificial Intelligence) processor, which is used to handle computational operations related to machine learning.

[0128] The memory 902 includes one or more computer-readable storage media, which are non-transitory. The memory 902 also includes high-speed random access memory and non-volatile memory, such as one or more disk storage devices or flash memory devices. In some embodiments, the non-transitory computer-readable storage media in the memory 902 are used to store at least one program code, which is executed by the processor 901 to implement the interactive method based on multimedia resources provided in the method embodiments of this disclosure.

[0129] In some embodiments, the terminal 900 further includes a peripheral device interface 903 and at least one peripheral device. The processor 901, memory 902, and peripheral device interface 903 are connected via a bus or signal line. Each peripheral device is connected to the peripheral device interface 903 via a bus, signal line, or circuit board. The peripheral device includes at least one of the following: a radio frequency circuit 904, a display screen 905, a camera assembly 906, an audio circuit 907, and a power supply 908.

[0130] Peripheral device interface 903 is used to connect at least one I / O (Input / Output) related peripheral device to processor 901 and memory 902. In some embodiments, processor 901, memory 902 and peripheral device interface 903 are integrated on the same chip or circuit board; in other embodiments, any one or two of processor 901, memory 902 and peripheral device interface 903 are implemented on separate chips or circuit boards, which is not limited in this disclosure.

[0131] The radio frequency (RF) circuit 904 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The RF circuit 904 communicates with communication networks and other communication devices via electromagnetic signals. The RF circuit 904 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals back into electrical signals. In some embodiments, the RF circuit 904 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, etc. The RF circuit 904 communicates with other terminals via at least one wireless communication protocol. Wireless communication protocols include, but are not limited to: the World Wide Web, metropolitan area networks, intranets, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and / or WiFi (Wireless Fidelity) networks. In some embodiments, the RF circuit 904 also includes circuitry related to NFC (Near Field Communication), which is not limited herein.

[0132] Display screen 905 is used to display a UI (User Interface). The UI includes graphics, text, icons, videos, and any combination thereof. When display screen 905 is a touch display, it also has the ability to collect touch signals on or above its surface. These touch signals are input as control signals to processor 901 for processing. In this case, display screen 905 also provides virtual buttons and / or a virtual keyboard, also known as soft buttons and / or a soft keyboard. In some embodiments, there is one display screen 905, disposed on the front panel of terminal 900; in other embodiments, there are at least two display screens 905, disposed on different surfaces of terminal 900 or in a folded design; in still other embodiments, display screen 905 is a flexible display screen, disposed on a curved or folded surface of terminal 900. Alternatively, display screen 905 may be configured as a non-rectangular, irregular shape, i.e., a non-rectangular screen. Display screen 905 is made of materials such as LCD (Liquid Crystal Display) or OLED (Organic Light-Emitting Diode).

[0133] The camera assembly 906 is used to acquire images or videos. In some embodiments, the camera assembly 906 includes a front-facing camera and a rear-facing camera. Typically, the front-facing camera is located on the front panel of the terminal, and the rear-facing camera is located on the back of the terminal. In some embodiments, there are at least two rear-facing cameras, which are any one of a main camera, a depth-sensing camera, a wide-angle camera, and a telephoto camera, to achieve background blurring by fusion of the main camera and the depth-sensing camera, panoramic shooting by fusion of the main camera and the wide-angle camera, VR (Virtual Reality) shooting, or other fusion shooting functions. In other embodiments, the camera assembly 906 also includes a flash. The flash is a single-color temperature flash or a dual-color temperature flash. A dual-color temperature flash is a combination of a warm-light flash and a cool-light flash, used for light compensation at different color temperatures.

[0134] The audio circuit 907 includes a microphone and a speaker. The microphone is used to collect sound waves from the user and the environment, converting them into electrical signals that are input to the processor 901 for processing, or to the radio frequency circuit 904 for voice communication. Multiple microphones are used for stereo sound acquisition or noise reduction, located at different parts of the terminal 900. Alternatively, the microphones may be array microphones or omnidirectional microphones. The speaker is used to convert electrical signals from the processor 901 or the radio frequency circuit 904 into sound waves. The speaker may be a conventional thin-film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can convert electrical signals not only into audible sound waves but also into inaudible sound waves for purposes such as distance measurement. In some embodiments, the audio circuit 907 also includes a headphone jack.

[0135] Power supply 908 is used to power the various components in terminal 900. Power supply 908 can be AC ​​power, DC power, a disposable battery, or a rechargeable battery. If power supply 908 includes a rechargeable battery, the rechargeable battery can be a wired rechargeable battery or a wireless rechargeable battery. Wired rechargeable batteries are charged via a wired connection, while wireless rechargeable batteries are charged via a wireless coil. Rechargeable batteries also support fast charging technology.

[0136] Those skilled in the art will understand that Figure 9 The structure shown does not constitute a limitation on terminal 900, and may include more or fewer components than shown, or combine certain components, or use different component arrangements.

[0137] In some embodiments, a computer-readable storage medium including instructions is also provided, such as a memory including instructions, which are executed by a processor of an electronic device to implement the above-described interactive method based on multimedia resources. In other embodiments, the computer-readable storage medium is a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device, etc.

[0138] In some embodiments, a computer program product is also provided, including a computer program that, when executed by a processor of an electronic device, implements the above-described interactive method based on multimedia resources.

[0139] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0140] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An interactive method based on multimedia resources, characterized in that, The method includes: Display a playback page for multimedia resources, and in response to a recommendation operation for the multimedia resources, display an editing control for the recommendation text on the playback page; In response to a triggering operation on the editing control, multiple candidate recommendation texts are displayed on the playback page; In response to the selection of the first candidate recommendation text, the multimedia resource with the first candidate recommendation text added is recommended to objects within a preset range.

2. The interactive method based on multimedia resources according to claim 1, characterized in that, The playback page displays multiple candidate recommendation texts, including: Based on at least one of the resource details, comment information, or historical input data of the recommended objects of the multimedia resources, the multiple candidate recommendation texts are displayed on the playback page; The historical input data includes the historical comment information and historical recommendation text of the recommended object.

3. The interactive method based on multimedia resources according to claim 2, characterized in that, At least one of the following, based on the resource details, comment information, or historical input data of the recommended objects, is used to display the multiple candidate recommendation texts on the playback page: Based on at least one of the resource details, the comment information with an interaction popularity greater than a popularity threshold, or the historical input data, the multiple candidate recommended texts are displayed on the playback page, and source information is marked for each candidate recommended text; wherein, for any comment information of the multimedia resource, the interaction popularity of the comment information is related to the number of interactions corresponding to the comment information.

4. The interactive method based on multimedia resources according to claim 1, characterized in that, In response to a triggering operation on the editing control, multiple candidate recommendation texts are displayed on the playback page, including: In response to a triggering operation on the editing control, a recommended text editing panel is displayed on the playback page; The recommended text editing panel displays multiple candidate recommended texts and an input area; the input area is used to display the text entered by the user and the selected candidate recommended text.

5. The interactive method based on multimedia resources according to claim 4, characterized in that, The method further includes: In response to the selection of the first candidate recommendation text, the edited first candidate recommendation text is displayed in the input area based on the obtained text editing operation.

6. The interactive method based on multimedia resources according to claim 4, characterized in that, After selecting the first candidate recommended text, the method further includes: In response to the selection of the second candidate recommended text, display text addition and text replacement controls; In response to a triggering operation that adds a control to the text, the first candidate recommended text and the second candidate recommended text are displayed in the input area; In response to a trigger operation on the text replacement control, the second candidate recommended text is displayed in the input area in such a way as replacing the first candidate recommended text.

7. The interactive method based on multimedia resources according to claim 6, characterized in that, The step of displaying the first candidate recommendation text and the second candidate recommendation text in the input area includes: The first and second candidate recommended texts are displayed sequentially in the input area according to the order in which they are selected; or, The fused recommended text is displayed in the input area; wherein the fused recommended text is obtained by merging the content of the first candidate recommended text and the second candidate recommended text.

8. The interactive method based on multimedia resources according to claim 4, characterized in that, The recommended text editing panel also displays a control for setting the recommended scope; the method further includes: In response to a triggering operation of the recommended range setting control, display the collection identifier of at least one object collection; In response to the selection of any of the displayed collection identifiers, the objects included in the selected object collection are treated as objects within the preset range.

9. The interactive method based on multimedia resources according to claim 8, characterized in that, The collection identifier that displays at least one collection of objects includes at least one of the following: Display the collection identifier of the first object collection; wherein the objects included in the first object collection are determined based on the type of the multimedia resource; Display the collection identifier of the second object collection; wherein the objects included in the second object collection are determined based on interaction data with the recommended objects of the multimedia resource.

10. The interactive method based on multimedia resources according to claim 4, characterized in that, The step of responding to the selection operation of the first candidate recommendation text and recommending the multimedia resource with the first candidate recommendation text added to it to objects within a preset range includes: In response to the selection of the first candidate recommended text, the first candidate recommended text is displayed in the input area; In response to the recommendation confirmation operation, the recommendation text editing panel is canceled, the first candidate recommendation text is displayed on the playback page, and the multimedia resource with the first candidate recommendation text added is recommended to the objects within the preset range.

11. The interactive method based on multimedia resources according to claim 1, characterized in that, The playback page displays multiple candidate recommendation texts, including: Based on their content matching degree with the multimedia resources, the multiple candidate recommendation texts are displayed sequentially on the playback page; or, Based on the degree of semantic matching with the target comment information of the multimedia resources, the multiple candidate recommendation texts are displayed sequentially on the playback page; The target comment information refers to comment information with an interaction popularity greater than a popularity threshold; for any comment information of the multimedia resource, the interaction popularity of the comment information is related to the number of interactions corresponding to the comment information.

12. The interactive method based on multimedia resources according to any one of claims 1 to 11, characterized in that, The method further includes: A notification message is displayed, which is used to inform the objects within the preset range about their browsing of the multimedia resources, and to indicate that the recommended objects of the multimedia resources have obtained virtual reward resources corresponding to their browsing status.

13. An interactive device based on multimedia resources, characterized in that, The device includes: The first display module is configured to display a playback page for multimedia resources and, in response to a recommendation operation for the multimedia resources, display an editing control for the recommendation text on the playback page. The second display module is configured to display multiple candidate recommendation texts on the playback page in response to a trigger operation on the editing control; The resource recommendation module is configured to recommend the multimedia resource with the first candidate recommendation text added to it to objects within a preset range in response to the selection operation of the first candidate recommendation text.

14. An electronic device, characterized in that, The electronic device includes: One or more processors; Memory used to store the executable program code of the processor; The processor is configured to execute the program code to implement the interactive method based on multimedia resources as described in any one of claims 1 to 12.

15. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of an electronic device, the electronic device is enabled to perform the interactive method based on multimedia resources as described in any one of claims 1 to 12.

16. A computer program product, characterized in that, It includes a computer program that, when executed by a processor of an electronic device, implements the interactive method based on multimedia resources as described in any one of claims 1 to 12.

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