Media content display method and device, electronic equipment and computer readable storage medium

Abstract

This application discloses a media asset display method, apparatus, electronic device, and computer-readable storage medium, relating to the field of recommendation technology. The method includes: acquiring operational needs and determining the target media asset type and target promotion position size corresponding to the operational needs; filtering target media assets of the target media asset type based on a large model and acquiring the cover material of the target media asset; acquiring a target cover material of a matching size generated by the large model based on the cover material, and combining the target cover material and the target promotion position to obtain a promotion combination corresponding to the operational needs; and distributing the promotion combination to business terminals that meet the operational needs, so that the business terminals display the target cover material in the target promotion position. Thus, this solution can automatically filter target media assets, generate cover materials, and distribute them in a targeted manner, eliminating the steps of manual filtering and matching and manual distribution, thereby improving the efficiency of the entire media asset promotion and operation process.

Description

Technical Field

[0001] This application relates to the field of recommendation technology, specifically to a media asset display method, apparatus, electronic device, and computer-readable storage medium. Background Technology

[0002] The hotel TV's main interface can offer on-demand video content. The relevant technology requires manual selection of popular movies and TV shows, and the creation of promotional posters in various sizes. Based on the size of the promotional space on each hotel TV's main interface, posters matching the specifications are selected from these multiple sizes and then distributed to the corresponding hotel TV terminals. In this operational mode, the creation of multiple-size posters leads to redundant resource consumption, and the process of manually selecting and matching posters and distributing them is cumbersome, prone to operational errors, and impacts overall operational efficiency. Summary of the Invention

[0003] This application provides a media asset display method, device, electronic device, and computer-readable storage medium, which can automatically filter target media assets, generate cover materials, and distribute them in a targeted manner, eliminating the need for manual screening and matching and manual distribution, and improving the efficiency of the entire media asset promotion and operation process.

[0004] In a first aspect, embodiments of this application provide a media asset display method, including: Obtain operational requirements and determine the target media asset type and target promotion position size corresponding to the operational requirements; the target promotion position is: the interface area in the display interface of the business terminal that meets the operational requirements and is used for media asset promotion; Based on the large model, target media assets of the target media asset type are filtered, and the cover material of the target media assets is obtained; Obtain the target cover material that matches the size generated by the large model based on the cover material, and combine the target cover material with the target promotion position to obtain the promotion combination corresponding to the operational needs; The promotional package is distributed to business terminals that meet the operational requirements, so that the business terminals can display the target cover material in the target promotional position.

[0005] Secondly, embodiments of this application provide a media asset display device, including: The acquisition module is used to acquire operational requirements and determine the target media asset type and target promotion position size corresponding to the operational requirements; the target promotion position is: the interface area in the display interface of the business terminal that meets the operational requirements for media asset promotion. The filtering module is used to filter target media assets of the target media asset type based on the large model, and to obtain the cover material of the target media asset; The combination module is used to obtain the target cover material that matches the size generated by the large model based on the cover material, and to combine the target cover material and the target promotion position to obtain the promotion combination corresponding to the operational requirements; The distribution module is used to distribute the promotional combination to business terminals that meet the operational requirements, so that the business terminals can display the target cover material in the target promotional position.

[0006] Thirdly, embodiments of this application also provide an electronic device, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor. When the computer program is executed by the processor, it implements the steps in the media asset display method described above.

[0007] Fourthly, embodiments of this application also provide a computer-readable storage medium storing a computer program, which, when executed by a processor, implements the steps in the media asset display method described above.

[0008] Fifthly, embodiments of this application also provide a computer program product or computer program, which includes computer instructions stored in a computer-readable storage medium. A processor of a computer device reads the computer instructions from the computer-readable storage medium and executes the computer instructions, causing the computer device to perform the methods provided in the various optional implementations described in embodiments of this application.

[0009] The embodiments of this application have the following beneficial effects: The system can first determine the size of the target promotional slot based on operational needs. When generating cover materials, only those matching the target promotional slot size need to be generated, avoiding the generation of redundant materials and reducing production and storage costs. The large model can automatically filter target media assets of the target media asset type and automatically generate target cover materials for those media assets, eliminating the need for manual media asset selection and cover material creation. This significantly improves selection efficiency, shortens the production cycle, and reduces human error. By associating operational needs with the target media asset type and the target promotional slot size respectively, the system can automatically establish a correspondence between target media asset types and target promotional slot sizes, thereby automatically determining the correspondence between target cover materials and target promotional slots. The system obtains promotional packages corresponding to operational needs and distributes them to business terminals that meet those needs. This automatically establishes corresponding relationships based on operational requirements, eliminating the need for manual screening, matching, and distribution. Compared to traditional technologies, it eliminates the need for manual selection of target media asset types for different business terminals and manual identification of target cover materials from multiple sizes of posters for that target media asset type. This reduces the rate of human error. The entire process eliminates the need for manual editing and uploading of materials, configuration of promotional placement associations, and selection of terminals for distribution. The entire process is completed through automated scheduling, avoiding human error, improving the efficiency of the entire media asset promotion and operation process, and ensuring that business terminals accurately display media asset covers that match the promotional placements, thus optimizing the user's viewing experience. Attached Figure Description

[0010] To more clearly illustrate the technical solutions in this application, the accompanying drawings used in the description of the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present invention. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0011] Figure 1 This is a schematic diagram illustrating the steps of a media asset display method provided in an embodiment of this application; Figure 2 This is a schematic diagram of the architecture of a media asset display method provided in an embodiment of this application; Figure 3 This is a schematic diagram of the architecture of an AI agent provided in an embodiment of this application; Figure 4 This is a schematic diagram of the structure of a media asset display device provided in one embodiment of this application; Figure 5 This is a schematic diagram of the structure of an electronic device provided in an embodiment of this application. Detailed Implementation

[0012] The technical solutions of this application will now be clearly and completely described with reference to the accompanying drawings. Obviously, the described embodiments are merely some embodiments of the present invention, and not all embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative effort are within the scope of protection of the present invention.

[0013] In related technologies, the promotion and operation of video-on-demand (VOD) media assets on the main interface of hotel TVs for businesses (B2B) still relies on traditional manual methods. This requires manual selection of popular films, followed by the creation and uploading of cover materials in different sizes by designers. Different hotel TVs have different user interfaces (UI) designs, so even TVs of the same size may have different promotional slot sizes. For each promotional slot, a cover material of the corresponding size needs to be selected and published to that specific hotel TV. Different types of hotels typically require different types of films to be selected, and for each hotel TV, the size of its promotional slot needs to be obtained, and a cover material of the corresponding size needs to be selected. The correspondence between the selected cover materials and the hotel TV is then saved, and the cover materials are distributed according to this correspondence. Especially when there are multiple promotional slots on a hotel TV with different sizes, more detailed correspondences need to be determined manually. Overall, manually selecting films, cover materials, and matching cover materials with promotional slots is cumbersome, error-prone, and impacts overall operational efficiency.

[0014] In one embodiment, such as Figure 1 As shown, a media asset display method is provided. Although the logical order is illustrated in the step diagram, in some cases, the steps shown or described can be performed in a different order than that shown in the diagram. Specifically, this media asset display method can be applied to electronic devices, which may include business terminals or servers. The server can be a physical server or a cloud server providing various cloud services. It is worth noting that this application does not limit the number of terminals or servers. Depending on the implementation needs, there can be any number of terminals or servers. For example, the server can be a single server or a server cluster composed of multiple servers, etc.

[0015] The following sections provide detailed descriptions of each example. It should be noted that the order in which the embodiments are described is not intended to limit the priority of the embodiments.

[0016] according to Figure 1 The media asset display method shown includes at least steps S110 to S140, which are described in detail below: In step S110, operational requirements are obtained, and the target media asset type and target promotion space size corresponding to the operational requirements are determined. The target promotion space is the interface area in the display interface of the business terminal that meets the operational requirements and is used for media asset promotion.

[0017] Operational requirements are the specific needs of different business terminals for media asset promotion, which may include at least the size of the business terminal and the suitable customer group. The suitable customer group and the size of each business terminal can be determined, thereby identifying the operational requirements that the business terminal meets. The unique identifier of the business terminal and the identifier of the operational requirements it meets can be bound and saved. Subsequently, the promotional package corresponding to the operational requirement can be distributed to the business terminals that meet that operational requirement based on this binding relationship.

[0018] The target media asset type is a media asset type determined based on operational needs and adapted to specific business scenarios and user groups. It may include, but is not limited to, one or more of the following: movies, TV series, children's programs, and / or variety shows. The system can identify the customer groups that align with the operational needs and intelligently analyze the media asset type preferences of these customer groups based on a large-scale model. Alternatively, it can retrieve pre-stored media asset type preferences for these customer groups and determine the media asset types preferred by these customer groups as the target media asset types corresponding to the operational needs.

[0019] For example, if the customer group targeted by the business terminal in a family-friendly hotel is family groups (parents with children), then the operational needs of that business terminal are also targeted at family groups. If family groups prefer family movies, then the target media type for that operational need can be determined as family movies. Similarly, if the customer group targeted by the business terminal in a business hotel is business professionals, and business professionals prefer biographical films, then the target media type for that operational need can be determined as biographical films.

[0020] A business terminal is a terminal capable of displaying media asset information. Optionally, the business terminal may be a terminal providing video-on-demand services, where users access and select target media assets through operations (such as clicks), and the business terminal plays the selected media assets. Business terminals may include, but are not limited to, one or more of hotel TVs, hotel smart tablets, in-vehicle smart entertainment terminals, and / or apartment-specific video-on-demand devices. A promotional area is a specific interface area on the business terminal's display interface (usually the main interface) used for media asset promotion, clearly defining the specific location and specifications of the media asset display. It is possible to identify customer groups suitable for operational needs and intelligently analyze the UI design preferences of these customer groups based on a large model, or obtain pre-stored UI designs based on the preferences of different customer groups. Then, based on the UI design preferred by these customer groups, the layout of the business terminal's display interface is determined. The target promotional area within this layout is determined based on the size of the business terminal. The target promotional area is then mapped to the corresponding operational needs, and further, the correspondence between the operational needs and the size of the target promotional area can be determined.

[0021] For example, the operational needs of business terminals in family hotels are tailored to customer groups consisting of family members. By analyzing data such as movie viewing data and preference feedback from family users, the big data model determines that this customer group prefers a UI design with bright colors and a simple layout. The big data model can then automatically plan the layout of target promotional positions such as "Children's Animation Zone" and "Family Movie Recommendations" in the display interface of the business terminals. Combined with the screen size of the hotel room TVs (such as 55 inches and 65 inches), the specific size of each target promotional position is precisely set (such as the children's animation zone promotional position being 300px × 400px and the family movie recommendation promotional position being 500px × 300px).

[0022] In step S120, target media assets of the target media asset type are filtered based on the large model, and the cover material of the target media asset is obtained.

[0023] The system can utilize a large-scale data search model pre-loaded with preset filtering rules and suggestions. Based on these suggestions, the model can search through massive amounts of data to find candidate media assets that meet the filtering criteria. Filtering rules can include at least one of the following: release date, rating, popularity, on-demand data, and user reviews. For example, filtering rules could include: release date within the last two years, rating no lower than a preset rating, popularity no lower than a preset popularity, on-demand data exceeding a preset data threshold, and a positive review rate exceeding a certain threshold in user reviews. The large-scale model can determine the media asset type of each candidate asset, thus identifying the candidate media asset of the target type as the target media asset.

[0024] The system can integrate with third-party media asset platforms' Application Programming Interfaces (APIs). Large models can automatically query and retrieve basic information such as playback links, cover art, and video synopses of target media assets through this API, eliminating the need for manual data collection and automating the acquisition of basic information, thus improving the efficiency and accuracy of data retrieval. Cover art can be posters or cover images of the target media asset.

[0025] In step S130, the target cover material generated by the large model based on the cover material and matching the size is obtained, and the target cover material and the target promotion position are combined to obtain the promotion combination corresponding to the operation requirements.

[0026] After obtaining the cover material for the target media asset, the correspondence between the cover material and the operational requirements can be determined based on the correspondence between the target media asset type and operational needs. Similarly, the correspondence between the operational requirements and the target promotion position size, as well as the correspondence between the same operational requirement and the cover material, can be determined to determine the size of the cover material and the target promotion position. The raw image model can automatically adjust the size of the cover material to match the size of the target promotion position, resulting in a target cover material with a size that matches the target promotion position.

[0027] You can combine target cover materials and target promotional positions to obtain promotional combinations that meet your operational needs.

[0028] In step S140, the promotional package is distributed to the business terminals that meet the operational requirements, so that the business terminals display the target cover material in the target promotional position.

[0029] Promotional packages corresponding to operational needs can be distributed to business terminals that meet those needs. These business terminals can then display target cover materials according to the target promotional positions within the promotional packages, allowing users to access target media assets by interacting with the target cover materials displayed on the business terminal's interface (e.g., clicking). The business terminal then plays the target media assets accessed by the user.

[0030] The technical solution adopted in this application embodiment can first determine the size of the target promotion position based on operational needs. When generating cover materials, only target cover materials matching the size of the target promotion position need to be generated, which can avoid generating materials of redundant sizes and reduce production and storage costs. The large model can automatically filter target media assets of the target media asset type and automatically generate target cover materials of the target media assets, eliminating the need for manual media asset screening and cover material production, which can greatly improve screening efficiency, shorten the production cycle, and reduce human error. By associating operational needs with the target media asset type and the size of the target promotion position respectively, the correspondence between the target media asset type and the size of the target promotion position can be automatically established, thereby automatically determining the target cover material and the target promotion position. The system automatically establishes corresponding relationships based on operational needs, generating promotional combinations that meet those needs and distributing them to the business terminals that fulfill those needs. This eliminates the need for manual screening, matching, and distribution. Compared to traditional technologies, it eliminates the need for manual selection of target media asset types for different business terminals and manual identification of target cover materials from multiple sizes of target media asset posters. This reduces the error rate caused by human intervention. The entire process, including manually editing and uploading cover materials, configuring promotional placements, and selecting terminals for distribution, is automated and completed by the system. This avoids human error, improves the efficiency of the entire media asset promotion and operation process, and ensures that business terminals accurately display media asset covers that match the promotional placements, thus optimizing the user's viewing experience.

[0031] In one embodiment, when determining the target promotional position based on the UI design preferred by the customer group, the layout of the entire display interface of the business terminal can actually be determined based on the UI design preferred by the customer group, and this display interface layout includes the target promotional position. Therefore, when combining the target cover material and the target promotional position, the target cover material and the display interface layout can also be associated. The resulting promotional combination corresponding to the operational requirements can include target cover materials, target promotional positions, and display interface layouts that have a corresponding relationship. When the promotional combination is sent to the business terminal that meets the operational requirements, the display interface layout and the target cover material are also sent to the business terminal. The business terminal displays the display interface according to the display interface layout and displays the target cover material in the area of ​​the corresponding target promotional position in the display interface layout.

[0032] In this way, instead of separately distributing the layout of the display interface and the target cover material to the business terminal, a promotional combination containing the target cover material, the target promotional position, and the layout of the display interface is directly distributed. The business terminal can directly display the interface according to this layout and display the target cover material in the corresponding target promotional position. There is no need to manually configure the interface layout and promotional position association separately. This ensures that the interface layout, target promotional position and target cover material are accurately matched, saves the tedious steps of manually coordinating the layout and cover material, reduces the adaptation error rate, further improves the uniformity and operational efficiency of media asset promotion, and optimizes the user browsing experience.

[0033] Based on the above technical solution, as an embodiment, obtaining the cover material of the target media asset may include: automatically capturing the playback link and the cover material of the target media asset based on the application programming interface of an integrated media asset platform. Combining the target cover material and the target promotional position to obtain the promotional combination corresponding to the operational needs may include: combining the playback link, the target cover material, and the target promotional position to obtain the promotional combination corresponding to the operational needs.

[0034] Based on the pre-integrated API interface of a third-party media asset platform, the large model can automatically query and retrieve basic information such as playback links, cover materials, and film synopses of target media assets through this API interface. It can clean and deduplicate the retrieved multi-source data, standardize the format, and remove invalid or redundant information to ensure the validity of playback links and the clarity of cover materials. Finally, it synchronously stores the verified cover materials and associated playback links, providing reliable data support for the subsequent generation and combination of target cover materials.

[0035] The target cover material generated by the large model, the playback link of the target media asset that has been pre-captured and verified, and the determined target promotion position (including its size, display position and other attributes) are intelligently associated and bound; through the system's automatic matching mechanism, it is ensured that the three correspond one-to-one and are adapted to the display requirements of the business terminal, forming a promotion combination that includes playback link, target cover material and target promotion position.

[0036] The promotional package is distributed to business terminals that meet operational needs. These business terminals can display target cover materials according to the target promotional positions in the promotional package. When a user operates (such as clicking) the target cover materials displayed on the business terminal's display interface, the system can automatically obtain and play the target media assets according to the playback link in the promotional package, so as to realize on-demand playback of the target media assets. The business terminal plays the target media assets requested by the user.

[0037] The technical solution adopted in this application automatically captures and processes information such as playback links and cover materials of target media assets through the media asset platform API interface, which can save the tedious steps of manual collection and verification; the playback link, target cover material and target promotion position are intelligently bound to form a complete promotion combination, realizing accurate correspondence among the three, avoiding manual association errors, simplifying the generation process of promotion combination, ensuring the smoothness and accuracy of media asset display on business terminals, and optimizing the user on-demand experience.

[0038] Based on the above technical solution, as an embodiment, determining the target media asset type corresponding to the operational needs may include: determining the customer group preferences corresponding to the operational needs; and determining the target media asset type based on the customer group preferences corresponding to the operational needs. The step of filtering target media assets of the target media asset type based on a large model may include: filtering candidate media assets according to preset filtering rules based on the large model; classifying the candidate media assets; and determining the candidate media assets of the target media asset type as the target media asset.

[0039] First, identify the business scenarios to be covered based on operational needs (such as family hotels, business hotels, etc.), thereby determining the corresponding customer groups. Then, utilize large-scale modeling to analyze the historical viewing data, consumption preference tags, and scenario-based demand characteristics of this customer group (e.g., families prefer children's animation, business groups prefer workplace dramas) to determine the media asset types preferred by the customer group. These preferred media asset types are then identified as target media asset types.

[0040] For example, if the customer group suitable for the business terminal in a family hotel is a family group, then the customer group suitable for the operation needs of the business terminal is a family group. If the media asset type preferred by the family group is family movies, then the target media asset type corresponding to the operation needs can be determined as family movies.

[0041] Different filtering rules can be preset, including but not limited to at least one of release date, rating, and popularity. Different combinations of filtering rules can be customized according to actual needs. These filtering rules serve as prompts for the large model, which then filters candidate media assets according to these rules. For example, filtering rules could include: release date within the last two years, rating no lower than a preset rating, popularity no lower than a preset popularity, viewership exceeding preset data, and a positive user review ratio exceeding a certain threshold. The large model can intelligently categorize candidate media assets by type based on text analysis and classification capabilities, ultimately identifying the candidate media assets categorized as the target media asset type.

[0042] The technical solution adopted in this application can mine the media asset preferences of customer groups that match operational needs through a large model, so that the target media asset type is highly consistent with the needs of the customer group; by combining multiple-dimensional screening rules such as online time, rating, and popularity to screen candidate media assets, and then determining the target media assets through intelligent classification, the screening accuracy can be greatly improved; the entire process does not require manual judgment of user preferences or manual screening of videos, which reduces the error caused by manual intervention and saves operational time, making media asset promotion more in line with business scenarios and user needs, and improving operational efficiency and promotion quality.

[0043] Based on the above technical solution, as an embodiment, determining the size of the target promotion position corresponding to the operational needs may include: determining the customer group preferences corresponding to the operational needs and the size of the business terminal according to the operational needs; determining the layout style of the display interface according to the customer group preferences corresponding to the operational needs; determining the layout of the display interface according to the size of the business terminal and the layout style of the display interface; and determining the size of the target promotion position according to the layout of the display interface.

[0044] First, identify the business scenarios to be covered based on operational needs, thereby determining the corresponding customer groups. Combining historical operational data and user feedback, use large-scale model analysis to extract the visual preferences and operational habits of the customer groups. Based on this large-scale model, conduct in-depth analysis of customer group preferences to determine the display interface layout style that aligns with their aesthetic preferences and usage habits (e.g., a brightly colored, clearly divided style for families, and a simple, professional, and focused style for business users).

[0045] Obtain the dimensions of the display interfaces of business terminals (such as hotel TVs, smart tablets, etc.) that meet operational needs. By combining the dimensions of the display interfaces with the established layout style, the large model can rationally plan the functional areas and element arrangement ratios of the display interface. This generates a layout that precisely matches the terminal size and conforms to the layout style, ensuring overall interface harmony and usability. The display interface layout involves the overall planning of interface functional areas, element arrangement, and dimensions, including the specific location and adaptation logic of target promotional positions, providing structured support for the accurate display of target cover materials.

[0046] Based on the positioning and planning of each functional area in the display interface layout, the specific location of the target promotion position for media asset promotion is determined. Combining the element size ratio rules in the layout scheme, the width, height and other size parameters of the target promotion position are calculated and determined to ensure that it is adapted to the display effect of business terminals and the browsing experience of customer groups.

[0047] The technical solution adopted in this application determines the customer group preferences and business terminal size, analyzes the large model to determine the appropriate display interface layout style, and then generates a coordinated and adapted interface layout in combination with the terminal size. Finally, the target promotion position size is accurately locked. The entire process does not require manual layout design or calculation of promotion position size, which avoids the bias of subjective human judgment and ensures that the promotion position size is highly consistent with the terminal display and customer group preferences. This simplifies the promotion position size determination process, reduces the adaptation error rate, and makes the subsequent cover material generation and promotion combination more accurate and efficient.

[0048] Based on the above technical solution, as an embodiment, obtaining the target cover material that matches the size generated by the large model according to the cover material may include: optimizing the cover material according to the operational requirements based on the large model to obtain the optimized cover material; adjusting the size of the optimized cover material according to the size of the target promotion position to obtain the target cover material.

[0049] Based on the accessed DALL-E and HunyuanImage3.0 image models, and combined with the preferences of customer groups corresponding to operational needs (such as families preferring vibrant colors, and business groups preferring minimalist styles), the cover materials are image optimized. Image optimization may include, but is not limited to: improving the clarity of the cover materials through image enhancement techniques, adjusting color saturation and contrast, optimizing the composition and layout of the cover materials to highlight the core elements of the film, removing redundant information from the cover materials, and / or adding elements to the cover materials. For example, optimizing the cover materials may include: adding the text "Must-See for High Scores" to the cover materials, and clarifying blurry cover materials.

[0050] The large model reads the size parameters of the determined target promotion position, automatically adapts the size adjustment logic, and precisely scales or crops the image while maintaining the integrity and proportional coordination of the core elements of the optimized cover material. This ensures that the size of the adjusted material is completely matched with the specifications of the target promotion position, and finally generates a target cover material that can be directly used for display on business terminals.

[0051] By using the technical solution of this application embodiment to optimize the cover material image through a large model, the quality of the material can be improved, the visual appeal can be enhanced, the user's willingness to request the content can be strengthened, the cost of manual secondary adjustment of the cover material can be reduced, and the operational efficiency can be improved.

[0052] Based on the above technical solution, as an embodiment, a target promotion position combination corresponding to the operational requirement is provided, wherein the target promotion position combination includes multiple target promotion positions. Obtaining the target cover material generated by the large model based on the cover material and matching the size may include: determining the target media asset corresponding to each target promotion position in the target promotion position combination corresponding to the operational requirement; obtaining the target cover material generated by the large model for each target promotion position in the operational requirement, based on the cover material of the target media asset corresponding to the target promotion position, and matching the size of the target promotion position. Combining the target cover material and the target promotion position to obtain the promotion combination corresponding to the operational requirement may include: combining each target promotion position in the operational requirement and the target cover material of the target media asset corresponding to each target promotion position to obtain the promotion combination corresponding to the operational requirement.

[0053] A business terminal's display interface may have multiple promotional slots, such as "Children's Animation Zone" and "Family Movie Recommendation". The operational needs of this business terminal also correspond to multiple target promotional slots, which are then defined as a target promotional slot combination.

[0054] The media preferences of a customer group are often not singular. For example, the media types preferred by the customer group of a family hotel might include children's animation and family movies. Therefore, based on the number of target promotion slots included in the target promotion slot combination, the number of target media types corresponding to the operational needs can be determined. For each target promotion slot combination, the target media type corresponding to each target promotion slot within that combination can be determined. For example, if a family hotel's business terminal includes two target promotion slots, the two most preferred target media types by the family hotel's customer group can be identified, and the target media for each of these two types can be obtained. The large model adjusts the size of the cover material of each target media and the size of the target promotion slot corresponding to that target media type to obtain a target cover material that fits the size of that target promotion slot. Combining the target cover material and the corresponding target promotion slot yields the target combination; the combination of each target promotion slot in the target promotion slot combination corresponding to the operational needs is determined as the promotion combination corresponding to that operational need.

[0055] For example, a promotional mix for an operational need includes two target ad placements (first ad placement and second ad placement). The target cover material for the first ad placement is the first cover material. The first combination is determined based on the first ad placement and the first cover material. The target cover material for the second ad placement is the second cover material. The second combination is determined based on the second ad placement and the second cover material. The first combination and the second combination are combined to obtain the promotional mix for the operational need.

[0056] In one embodiment, a target promotion slot can correspond to multiple target cover materials. When the promotion slot combination is distributed to the corresponding business terminal, a portion (such as one) of the target cover materials corresponding to the target promotion slot can be distributed to the business terminal, or all the target cover materials corresponding to the target promotion slot can be distributed to the business terminal. When the number of distributed target cover materials is greater than one, the display order of the target cover materials can be determined according to the popularity of the target media assets corresponding to the target cover materials, so that the business terminal displays the target cover materials in this display order.

[0057] The technical solution adopted in this application addresses the scenario where a single operational need corresponds to multiple target promotion positions. By using a large model to accurately match the target media assets of each target promotion position, and then customizing and generating target cover materials of the appropriate size, and intelligently combining them to form a complete promotion combination, it can ensure that each target media asset is adapted to the size of the corresponding promotion position, and avoid the tedious operation of manually allocating media assets and adjusting materials. This significantly improves the operational efficiency in multi-promotion position scenarios, reduces adaptation errors, and makes the promotion content more in line with operational logic and user preferences.

[0058] Based on the above technical solution, as an embodiment, obtaining operational requirements may include: obtaining multiple business attributes; determining different versions of operational requirements corresponding to each of the multiple business attributes; the promotional combinations corresponding to the operational requirements may include different versions of promotional combinations corresponding to different versions of operational requirements; and saving the different versions of promotional combinations. Distributing the promotional combinations to business terminals that meet the operational requirements may include: distributing different versions of the promotional combinations to different business terminals that meet the operational requirements.

[0059] Multiple business attributes can be obtained through system backend configuration or terminal feedback. These attributes can include region (such as East China, South China, first-tier cities, tourist cities, etc.) and / or business level (such as hotel star rating). Given the same operational needs (same business terminal size and same customer group), different business attributes allow for the determination of the corresponding operational requirement version for each attribute.

[0060] Optionally, since the overall operational needs are the same, the corresponding target media asset type and target ad placement size are the same; however, different business attributes correspond to different versions. Therefore, when determining the target media assets corresponding to different business attributes, multiple target media assets can be differentiated to obtain target media assets corresponding to different versions. For example, the target media asset type corresponding to the operational needs is family comedy, but the target media asset corresponding to the operational needs of the northern region can be "A Family in Northeast China," a family comedy set in Changchun, while the target media asset corresponding to the operational needs of the southern region can be "Foreign Daughter-in-Law, Local Son-in-Law," a family comedy set in Guangzhou.

[0061] Optionally, after obtaining the target media assets corresponding to different versions of operational requirements, the cover materials of different target media assets can be optimized according to the business attributes. For example, when adding text to the cover material, different dialects can be added to match the regional language style, taking into account the different regional characteristics included in the business attributes.

[0062] To address the operational needs of different business attributes, different versions of target media assets and target cover materials can be obtained. Combining the finalized target cover materials and target promotional positions yields different promotional combinations corresponding to different versions of operational needs. The business attributes and corresponding promotional combinations can be saved. When distributing promotional combinations, the business attributes of the business terminal can be obtained, and then the promotional combination corresponding to that business attribute can be distributed, ensuring that business terminals with different business attributes can obtain suitable promotional combinations, achieving differentiated and precise operation of VOD media assets.

[0063] The technical solution adopted in this application splits multiple versions of operational requirements and corresponding promotional combinations according to business attributes such as region and business level. After being classified and stored, these are accurately distributed to business terminals with matching attributes, realizing differentiated operation of VOD media assets. This allows promotional content to meet the needs of users in different scenarios, while eliminating the tedious operation of manually distinguishing hotel types and configuring promotional content separately. In addition, version management and batch customized distribution modes improve operational flexibility and efficiency, reduce adaptation errors, and ensure the accuracy and consistency of promotion.

[0064] Figure 2This is a schematic diagram of the architecture of a media asset display method provided in one embodiment of this application; this media asset display method can be applied to a VOD media asset operation and management system. The VOD media asset operation and management system can search for popular movies based on a large data search model and save them to a curated movie library; the VOD media asset operation and management system can obtain movie details based on the API interface of an integrated third-party media asset platform and save them to the curated movie library accordingly. The movie details include the movie cover material. When it is necessary to display the cover material of a media asset in a promotional position on a business terminal, the corresponding target promotional position and the cover material of the target media asset can be obtained according to operational needs. The large image model is called to generate a target cover material with the same size as the target promotional position. The target promotional position and the target cover material are combined to obtain a promotional combination. The promotional combination is then distributed to the business terminal that meets the operational needs. The business terminal can display the target cover material according to the target promotional position in the promotional combination, so that users can access the target media asset by operating (e.g., clicking) the target cover material displayed on the business terminal's display interface. The business terminal then plays the target media asset accessed by the user.

[0065] Figure 3 This is a schematic diagram of the architecture of an AI agent provided in an embodiment of this application; as shown Figure 3As shown, AI agents are built upon large models. The large model layer provides core AI capabilities and can include various large models, providing upper layers with fundamental capabilities such as natural language understanding, generation, and reasoning. Examples include Deepseek, GPT-4, Claude4, and Qwen. The model adaptation layer dynamically adapts to different models, including model call APIs and model adaptation strategies. It masks the interface differences between different large models, allowing upper layers to uniformly call different models. The adaptation strategy dynamically selects the optimal large model based on scenarios, costs, and performance, achieving flexible model switching and load balancing. The AI ​​framework layer can include the Language Chain (LangChain), Language Graph (LangGraph), and ModelControlProtocol (MCP). LangChain is the core agent development framework, providing components such as prompt words, message management, output parser, tool calls, memory modules, and intelligent agents. It is used to quickly build AI applications with dialogue, tool calls, and memory capabilities. LangGraph, an extension framework of LangChain, enables multi-agent collaboration and the orchestration of complex tasks through graphs, states, and nodes / edges, allowing agents to handle more complex multi-step tasks. MCP provides standard input / output, server-side event sending, and streaming HTTP capabilities, primarily for standardized communication between models and applications, and for ecosystem integration within the MCP marketplace. The agent tool layer allows agents to connect to external resources and perform specific operations. LangChain's built-in tools include databases (DB), files, and Perl scripts, allowing agents to directly read and manipulate data and files. User-side control includes Terminal, Shell, and Web / APP, supporting user interaction with agents through various terminals and allowing agents to directly execute system commands or call application interfaces. This architecture enables modularity, scalability, and loose coupling, allowing developers to quickly build complex agent applications based on different large models through the framework layer, while continuously expanding the boundaries of agents through the tool layer.

[0066] To facilitate better implementation of the media asset display method of this application, this application also provides a media asset display device based on the above-described media asset display method. The meanings of the terms used are the same as in the media asset display method described above, and specific implementation details can be found in the descriptions of the method embodiments.

[0067] Please see Figure 4 , Figure 4 This is a schematic diagram of the structure of the media asset display device provided in the embodiments of this application, wherein the media asset display device includes: The acquisition module 401 is used to acquire operational requirements and determine the target media asset type and target promotion position size corresponding to the operational requirements; the target promotion position is: the interface area in the display interface of the business terminal that meets the operational requirements for media asset promotion. The filtering module 402 is used to filter target media assets of the target media asset type based on the large model, and to obtain the cover material of the target media asset; The combination module 403 is used to obtain the target cover material that matches the size generated by the large model based on the cover material, and to combine the target cover material and the target promotion position to obtain the promotion combination corresponding to the operation requirements; The distribution module 404 is used to distribute the promotional combination to the business terminals that meet the operational requirements, so that the business terminals can display the target cover material in the target promotional position.

[0068] In one embodiment, one of the operational requirements corresponds to a target promotional position combination, the target promotional position combination including multiple target promotional positions; the combination module 403 is specifically used to execute: Determine the target media assets corresponding to each target promotion position in the target promotion position combination corresponding to the operational needs; The large model is used to obtain each of the target promotion positions in the operational requirements, and the target cover material is generated based on the cover material of the target media asset corresponding to the target promotion position, matching the size of the target promotion position. The target promotion slots in the operational requirements and the target cover materials of the target media assets corresponding to each target promotion slot are combined to obtain the promotion combination corresponding to the operational requirements.

[0069] In one embodiment, the acquisition module 401 is specifically used to perform: Based on the operational requirements, determine the customer group preferences corresponding to the operational requirements and the size of the business terminal; The layout style of the display interface is determined based on the preferences of the customer groups corresponding to the operational needs. The layout of the display interface is determined based on the size of the business terminal and the layout style of the display interface. The size of the target promotion space is determined based on the layout of the display interface.

[0070] In one embodiment, the acquisition module 401 is specifically used to perform: Determine the customer group preferences corresponding to the operational needs; The target media asset type is determined based on the customer group preferences corresponding to the operational needs; The filtering module 402 is specifically used to perform: Based on the large model, candidate media assets are selected according to preset filtering rules; the filtering rules include at least one of online time, rating and popularity. The candidate media assets are classified, and the candidate media assets of the target media asset type are determined as the target media asset.

[0071] In one embodiment, the filtering module 402 is specifically used to perform: automatically capture the playback link and cover material of the target media asset based on the application programming interface of the integrated media asset platform; The combination module 403 is specifically used to perform the following: combine the playback link, the target cover material, and the target promotion position to obtain the promotion combination corresponding to the operational requirements.

[0072] In one embodiment, the combination module 403 is specifically used to perform: Based on the large model, the cover material is optimized according to the operational requirements to obtain the optimized cover material; The target cover material is obtained by adjusting and optimizing the size of the cover material according to the size of the target promotion position.

[0073] In one embodiment, the acquisition module 401 is specifically used to perform: Obtain multiple business attributes; the business attributes include: region and / or business level; Based on the various business attributes, determine the operational requirements for different versions corresponding to each of the various business attributes; The promotional mix corresponding to the operational requirements includes different versions of promotional mix corresponding to different versions of operational requirements; Save different versions of promotional combinations; The distribution module 404 is specifically used to perform the following: distribute different versions of the promotional combination to different business terminals that meet the operational requirements.

[0074] Using the technical solution of this application embodiment, the size of the target promotion position can be determined first according to operational needs. When generating cover materials, only the target cover material matching the size of the target promotion position needs to be generated, which can avoid generating materials of redundant sizes and reduce production and storage costs. The large model can automatically filter target media assets of the target media asset type and automatically generate target cover materials of the target media assets, eliminating the need for manual media asset screening and cover material production, which can greatly improve screening efficiency, shorten the production cycle, and reduce human error. By associating operational needs with the target media asset type and the size of the target promotion position respectively, the correspondence between the target media asset type and the size of the target promotion position can be automatically established, thereby automatically determining the target cover material and the target promotion position. The system automatically establishes the corresponding relationships based on operational needs, obtains the promotional combinations corresponding to operational requirements, and distributes them to business terminals that meet those needs. This eliminates the need for manual screening, matching, and distribution. Compared to traditional technologies, it eliminates the need for manual selection of target media asset types for different business terminals and manual determination of target cover materials from multiple sizes of posters for target media asset types. This reduces the error rate of manual operation. The entire process does not require manual editing and uploading of materials, configuration of promotional position associations, or selection of terminals for distribution. The entire process is completed through automated scheduling, avoiding human error, improving the efficiency of the entire media asset promotion and operation process, and allowing business terminals to accurately display media asset covers that are suitable for promotional positions, thus optimizing the user's viewing experience.

[0075] Specific limitations regarding the media asset display device can be found in the limitations of the media asset display method described above, and will not be repeated here. Each module in the aforementioned media asset display device can be implemented entirely or partially through software, hardware, or a combination thereof. These modules can be embedded in or independent of the processor in a computer device in hardware form, or stored in the memory of a computer device in software form, so that the processor can call and execute the corresponding operations of each module.

[0076] In addition, this application also provides an electronic device, such as Figure 5 As shown, it illustrates the structural diagram of the electronic device involved in this application, specifically: The electronic device may include components such as a processor 501 with one or more processing cores and a memory 502 with one or more computer-readable storage media. Those skilled in the art will understand that... Figure 5 The electronic device structure shown does not constitute a limitation on the electronic device and may include more or fewer components than shown, or combine certain components, or have different component arrangements. Wherein: The processor 501 is the control center of the electronic device. It connects various parts of the electronic device via various interfaces and lines. By running or executing software programs and / or modules stored in the memory 502, and by calling data stored in the memory 502, it performs various functions and processes data, thereby providing overall monitoring of the electronic device. Optionally, the processor 501 may include one or more processing cores; preferably, the processor 501 may integrate an application processor and a modem processor, wherein the application processor mainly handles the operating system, user interface, and applications, and the modem processor mainly handles wireless communication. It is understood that the modem processor may not be integrated into the processor 501.

[0077] The memory 502 can be used to store software programs and modules. The processor 501 executes various functional applications and data processing by running the software programs and modules stored in the memory 502. The memory 502 may mainly include a program storage area and a data storage area. The program storage area may store the operating system, application programs required for at least one function (such as sound playback function, image playback function, etc.), etc.; the data storage area may store data created according to the use of the electronic device, etc. In addition, the memory 502 may include high-speed random access memory, and may also include non-volatile memory, such as at least one disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, the memory 502 may also include a memory controller to provide the processor 501 with access to the memory 502.

[0078] In one embodiment, the electronic device further includes a power supply 503 that supplies power to the various components. Preferably, the power supply 503 can be logically connected to the processor 501 through a power management system, thereby enabling functions such as charging, discharging, and power consumption management through the power management system. The power supply 503 may also include one or more DC or AC power supplies, recharging systems, power equipment debugging circuits, power converters or inverters, power status indicators, and other arbitrary components.

[0079] In one embodiment, the electronic device may further include an input unit 504, which can be used to receive input digital or character information and generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control.

[0080] Although not shown, the electronic device may also include a display unit, etc., which will not be described in detail here. Specifically, in this embodiment, the processor 501 in the electronic device loads the executable files corresponding to the processes of one or more applications into the memory 502 according to the following instructions, and the processor 501 runs the applications stored in the memory 502, thereby implementing the steps in any of the media asset display methods provided in the embodiments of this application.

[0081] Those skilled in the art will understand that Figure 5 The structure shown is merely a block diagram of a portion of the structure related to the present application and does not constitute a limitation on the electronic device to which the present application is applied. The specific electronic device may include more or fewer components than shown in the figure, or combine certain components, or have different component arrangements.

[0082] In one embodiment, an electronic device is provided, including a memory and a processor, wherein the memory stores a computer program, and the processor executes the computer program to implement the methods described in any embodiment of this application.

[0083] In one embodiment, a computer-readable storage medium is provided having a computer program stored thereon, which, when executed by a processor, implements the method described in any embodiment of this application.

[0084] In some embodiments, a computer program product is also provided, including a computer program or instructions that, when executed by a processor, implement the methods described in any embodiment of this application.

[0085] For details on the implementation of each of the above operations, please refer to the previous examples, which will not be repeated here.

[0086] Those skilled in the art will understand that all or part of the steps in the various methods of the above embodiments can be performed by instructions, or by instructions controlling related hardware. These instructions can be stored in a computer-readable storage medium and loaded and executed by a processor.

[0087] Therefore, this application provides a computer-readable storage medium storing a computer program that can be loaded by a processor to perform the steps in any of the media display methods provided in this application.

[0088] For details on the implementation of each of the above operations, please refer to the previous examples, which will not be repeated here.

[0089] The computer-readable storage medium may include: read-only memory (ROM), random access memory (RAM), disk or optical disk, etc.

[0090] Since the instructions stored in the computer-readable storage medium can execute the steps of any of the media asset display methods provided in this application, the beneficial effects that any of the media asset display methods provided in this application can achieve can be realized, as detailed in the preceding embodiments, and will not be repeated here.

[0091] Finally, it should be noted that in this document, relational terms such as "first" and "second" are used only to distinguish one entity or operation from another, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Furthermore, the terms "comprising," "including," or any other variations thereof are intended to cover non-exclusive inclusion, such that a process, method, article, or terminal device that comprises a list of elements includes not only those elements but also other elements not expressly listed, or elements inherent to such a process, method, article, or terminal device. Without further limitations, an element defined by the phrase "comprising one..." does not exclude the presence of other identical elements in the process, method, article, or terminal device that includes said element.

[0092] The above provides a detailed description of a media asset display method, apparatus, electronic device, and computer-readable storage medium provided in this application. Specific examples have been used to illustrate the principles and implementation methods of the present invention. The description of the above embodiments is only for the purpose of helping to understand the method and core ideas of the present invention. At the same time, those skilled in the art will recognize that there will be changes in the specific implementation methods and application scope based on the ideas of the present invention. Therefore, the content of this specification should not be construed as a limitation of the present invention.

Claims

1. A method for displaying media assets, characterized in that, include: Obtain operational requirements and determine the target media asset type and target ad placement size corresponding to those requirements; The target promotion position is: the interface area in the display interface of the business terminal that meets the operational requirements and is used for media asset promotion; Based on the large model, target media assets of the target media asset type are filtered, and the cover material of the target media assets is obtained; Obtain the target cover material that matches the size generated by the large model based on the cover material, and combine the target cover material with the target promotion position to obtain the promotion combination corresponding to the operational needs; The promotional package is distributed to business terminals that meet the operational requirements, so that the business terminals can display the target cover material in the target promotional position.

2. The method according to claim 1, characterized in that, A combination of target promotional positions corresponding to the aforementioned operational needs, wherein the combination of target promotional positions includes multiple target promotional positions; the step of obtaining the target cover material generated by the large model based on the cover material and matching the size includes: Determine the target media assets corresponding to each target promotion position in the target promotion position combination corresponding to the operational needs; The large model is used to obtain each of the target promotion positions in the operational requirements, and the target cover material is generated based on the cover material of the target media asset corresponding to the target promotion position, matching the size of the target promotion position. The step of combining the target cover material and the target promotional position to obtain the promotional combination corresponding to the operational needs includes: The target promotion slots in the operational requirements and the target cover materials of the target media assets corresponding to each target promotion slot are combined to obtain the promotion combination corresponding to the operational requirements.

3. The method according to claim 1, characterized in that, Determining the size of the target promotion slot corresponding to the operational requirements includes: Based on the operational requirements, determine the customer group preferences corresponding to the operational requirements and the size of the business terminal; The layout style of the display interface is determined based on the preferences of the customer groups corresponding to the operational needs. The layout of the display interface is determined based on the size of the business terminal and the layout style of the display interface; The size of the target promotion space is determined based on the layout of the display interface.

4. The method according to claim 1, characterized in that, Determining the target media asset type corresponding to the operational needs includes: Determine the customer group preferences corresponding to the operational needs; The target media asset type is determined based on the customer group preferences corresponding to the operational needs; The target media assets selected based on the large model for the target media asset type include: Based on the large model, candidate media assets are selected according to preset filtering rules; the filtering rules include at least one of online time, rating and popularity. The candidate media assets are classified, and the candidate media assets of the target media asset type are determined as the target media asset.

5. The method according to claim 1, characterized in that, The acquisition of the cover material of the target media asset includes: Based on the application programming interface of the integrated media asset platform, the playback link and cover material of the target media asset are automatically captured; The step of combining the target cover material and the target promotional position to obtain the promotional combination corresponding to the operational needs includes: The playback link, the target cover material, and the target promotion position are combined to obtain the promotion combination corresponding to the operational needs.

6. The method according to claim 1, characterized in that, The step of obtaining the target cover material that matches the size generated by the large model based on the cover material includes: Based on the large model, the cover material is optimized according to the operational requirements to obtain the optimized cover material; The target cover material is obtained by adjusting and optimizing the size of the cover material according to the size of the target promotion position.

7. The method according to claim 1, characterized in that, The acquisition of operational requirements includes: Obtain multiple business attributes; the business attributes include: region and / or business level; Based on the various business attributes, determine the operational requirements for different versions corresponding to each of the various business attributes; The promotional mix corresponding to the operational requirements includes different versions of promotional mix corresponding to different versions of operational requirements; Save different versions of promotional combinations; The step of distributing the promotional package to business terminals that meet the operational requirements includes: The different versions of the promotional packages will be distributed to different business terminals that meet the operational requirements.

8. A media asset display device, characterized in that, include: The acquisition module is used to acquire operational requirements and determine the target media asset type and target promotion position size corresponding to the operational requirements; The target promotion position is: the interface area in the display interface of the business terminal that meets the operational requirements and is used for media asset promotion; The filtering module is used to filter target media assets of the target media asset type based on the large model, and to obtain the cover material of the target media asset; The combination module is used to obtain the target cover material that matches the size generated by the large model based on the cover material, and to combine the target cover material and the target promotion position to obtain the promotion combination corresponding to the operational requirements; The distribution module is used to distribute the promotional combination to business terminals that meet the operational requirements, so that the business terminals can display the target cover material in the target promotional position.

9. An electronic device, characterized in that, It includes a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor executes the computer program to implement the steps of the media asset display method as described in any one of claims 1 to 7.

10. A computer-readable storage medium, characterized in that, The computer-readable storage medium stores a computer program that, when executed by a processor, implements the steps of the media asset display method as described in any one of claims 1 to 7.

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