Methods, devices, equipment, media, and products for processing virtual resource display pages

Abstract

This disclosure relates to the field of computer technology, and discloses a method, apparatus, device, medium, and product for processing virtual resource display pages. The method includes: displaying a multimedia playback interface; responding to a trigger operation on a first claim control of the virtual resource display page, displaying the virtual resource display page, a brand object identifier of the virtual resource display page, and a second claim control of the virtual resource display page in the multimedia playback interface in a preset display mode; responding to a trigger operation on the second claim control, displaying a prompt interface indicating successful claiming of the virtual resource display page, the prompt interface including a comment control; and responding to a trigger operation on the comment control, displaying a comment interface for the virtual resource display page, and sending comment content corresponding to the comment control for the brand object identifier in the comment interface. By implementing this technical solution, virtual resource display pages can reach more users and increase their attractiveness to users.

Description

Technical Field

[0001] This disclosure relates to the field of computer technology, specifically to methods, apparatus, devices, media, and products for processing virtual resource display pages. Background Technology

[0002] With the development of computer technology, electronic virtual resources (such as electronic red envelopes) have received increasing attention. Currently, many brand advertisers set up their own brand virtual resource display pages (such as brand red envelope covers) to gain a greater brand effect. However, brand virtual resource display pages lack a dissemination channel, resulting in a small audience and difficulty in generating brand exposure, thus hindering the achievement of a good brand effect. Summary of the Invention

[0003] In view of this, this disclosure provides a method, apparatus, device, medium, and product for processing virtual resource display pages to solve the problem of the lack of dissemination links for brand virtual resource display pages.

[0004] In a first aspect, this disclosure provides a method for processing a virtual resource display page, comprising: displaying a multimedia playback interface, wherein a first claim control of the virtual resource display page is displayed on the multimedia playback interface; in response to a trigger operation on the first claim control, displaying the virtual resource display page, a brand object identifier of the virtual resource display page, and a second claim control of the virtual resource display page in the multimedia playback interface in a preset display mode; in response to a trigger operation on the second claim control, displaying a prompt interface indicating successful claiming of the virtual resource display page, the prompt interface including a comment control; and in response to a trigger operation on the comment control, displaying a comment interface for the virtual resource display page, wherein comment content corresponding to the comment control is sent to the brand object identifier in the comment interface.

[0005] Secondly, this disclosure provides a processing apparatus for a virtual resource display page, comprising: a display module for displaying a multimedia playback interface, wherein a first claim control for the virtual resource display page is displayed on the multimedia playback interface; a cover display module for displaying, in response to a trigger operation on the first claim control, the virtual resource display page, a brand object identifier of the virtual resource display page, and a second claim control for the virtual resource display page in a preset display mode on the multimedia playback interface; a cover claim module for displaying, in response to a trigger operation on the second claim control, a prompt interface indicating successful claiming of the virtual resource display page, the prompt interface including a comment control; and a comment module for displaying, in response to a trigger operation on the comment control, a comment interface for the virtual resource display page, wherein comment content corresponding to the comment control is sent to the brand object identifier on the comment interface.

[0006] Thirdly, this disclosure provides an electronic device, including: a memory and a processor, which are communicatively connected to each other. The memory stores computer instructions, and the processor executes the computer instructions to perform the virtual resource display page processing method of the first aspect or any corresponding embodiment described above.

[0007] Fourthly, this disclosure provides a computer-readable storage medium storing computer instructions for causing a computer to execute the processing method of the virtual resource display page described in the first aspect or any corresponding embodiment thereof.

[0008] Fifthly, this disclosure provides a computer program product, including computer instructions, which are used to cause a computer to execute the processing method of the virtual resource display page of the first aspect or any corresponding embodiment described above.

[0009] The virtual resource display page processing method, apparatus, device, medium, and product disclosed herein guide users to claim the virtual resource display page by displaying a virtual resource display page claim control for a brand object in a multimedia playback interface, thereby enabling the virtual resource display page to reach more users. When a user triggers the virtual resource display page claim control, the brand object logo is displayed in the multimedia playback interface, increasing brand exposure. Simultaneously, displaying the virtual resource display page in a preset display mode diversifies the display options and enhances its attractiveness to users. After claiming the virtual resource display page, a comment control is displayed, and triggering the comment control automatically sends comments, attracting users to spontaneously spread the virtual resource display page, which further expands its reach and increases brand exposure. Attached Figure Description

[0010] To more clearly illustrate the technical solutions in the specific embodiments of this disclosure or the prior art, the drawings used in the description of the specific embodiments or the prior art will be briefly introduced below. Obviously, the drawings described below are some embodiments of this disclosure. For those skilled in the art, other drawings can be obtained from these drawings without creative effort.

[0011] Figure 1 This is a flowchart illustrating a method for processing a virtual resource display page according to an embodiment of the present disclosure;

[0012] Figure 2 This is a schematic diagram illustrating the triggering of the virtual resource display page claim control according to an embodiment of this disclosure;

[0013] Figure 3This is a schematic diagram of comments on a virtual resource display page according to an embodiment of the present disclosure;

[0014] Figure 4 This is a flowchart illustrating another method for processing a virtual resource display page according to an embodiment of the present disclosure;

[0015] Figure 5 This is a schematic diagram illustrating the out-of-frame display of a virtual resource display page according to an embodiment of this disclosure;

[0016] Figure 6 This is a schematic diagram of the twisted display of a virtual resource display page according to an embodiment of the present disclosure;

[0017] Figure 7 This is a schematic diagram of gesture effects display on a virtual resource display page according to an embodiment of the present disclosure;

[0018] Figure 8 This is a schematic diagram of the cover extraction and display of a virtual resource display page according to an embodiment of the present disclosure;

[0019] Figure 9 This is a schematic diagram illustrating the customized display of the cover of a virtual resource display page according to an embodiment of this disclosure;

[0020] Figure 10 This is a schematic diagram showing the closing of the comment interface according to an embodiment of this disclosure;

[0021] Figure 11 This is a schematic diagram illustrating the triggering of the brand page and the cover redemption interface according to an embodiment of this disclosure;

[0022] Schematic diagram;

[0023] Figure 12 This is a structural block diagram of a processing apparatus for a virtual resource display page according to an embodiment of the present disclosure;

[0024] Figure 13 This is a schematic diagram of the hardware structure of an electronic device according to an embodiment of this disclosure. Detailed Implementation

[0025] To make the objectives, technical solutions, and advantages of the embodiments of this disclosure clearer, the technical solutions of the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some embodiments of this disclosure, and not all embodiments. Based on the embodiments of this disclosure, all other embodiments obtained by those skilled in the art without creative effort are within the scope of protection of this disclosure.

[0026] It is understood that before using the technical solutions disclosed in the various embodiments of this disclosure, users should be informed of the types, scope of use, and usage scenarios of the personal information involved in this disclosure in an appropriate manner in accordance with relevant laws and regulations, and user authorization should be obtained.

[0027] For example, upon receiving a user's active request, a prompt message is sent to the user to explicitly inform them that the requested operation will require the acquisition and use of the user's personal information. This allows the user to independently choose whether to provide personal information to the software or hardware, such as the electronic device, application, server, or storage medium performing the operations of this disclosed technical solution, based on the prompt message.

[0028] As an optional but non-limiting implementation, in response to a user's active request, sending a prompt message to the user can be done via a pop-up window, where the prompt message can be presented in text format. Furthermore, the pop-up window can also include a selection control allowing the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0029] It is understood that the above notification and user authorization process are merely illustrative and do not constitute a limitation on the implementation of this disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of this disclosure.

[0030] It is understood that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and related provisions.

[0031] Currently, many brand advertisers create corresponding virtual resource display pages for e-red envelopes, or design specific virtual resource display pages (such as red envelope covers with a festive atmosphere) for major holidays (e.g., New Year's Day, National Day) to gain greater attention and achieve a higher brand effect. However, current brand virtual resource display pages lack a dissemination channel, preventing advertisers from distributing them to more users to achieve widespread brand exposure. Furthermore, these virtual resource display pages only contain static and dynamic images, lacking more engaging features and failing to attract users to share them spontaneously.

[0032] Based on this, the disclosed technical solution promotes the dissemination of the brand's virtual resource display page by designing a virtual resource display page redemption control within the brand's multimedia video and guiding users to redeem it. Simultaneously, it adds more interactive elements to the virtual resource display page, attracting users to spontaneously share it, thereby generating greater brand exposure and achieving a better brand effect.

[0033] According to an embodiment of this disclosure, a method for processing a virtual resource display page is provided. It should be noted that the steps shown in the flowchart in the accompanying drawings can be executed in a computer system such as a set of computer-executable instructions. Furthermore, although a logical order is shown in the flowchart, in some cases, the steps shown or described may be executed in a different order than that shown here.

[0034] This embodiment provides a method for processing virtual resource display pages, which can be used on electronic devices such as mobile phones and tablets. Figure 1 This is a flowchart of a virtual resource display page processing method according to an embodiment of this disclosure, such as... Figure 1 As shown, the process includes the following steps:

[0035] Step S101: Display the multimedia playback interface, and show the first claim control of the virtual resource display page in the multimedia playback interface.

[0036] The multimedia playback interface is a graphical user interface used in the application to play branded multimedia videos, which carry the brand's logo. The first claim control is displayed in the multimedia playback interface and is used to implement the virtual resource display page claim function. This first claim control is associated with the brand manufacturer; that is, the virtual resource display page claim control pops up when the branded multimedia video is played.

[0037] Specifically, the multimedia playback interface includes a first claim control for a virtual resource display page. Claiming the virtual resource display page is triggered by this control, and the claim control displays a notification message such as "Virtual resource display page being distributed." The multimedia playback interface also includes user interaction controls for multimedia (such as likes, comments, shares, and favorites), playback controls (such as pause and progress bars), a playback area for branded multimedia videos, and a user information display area (such as user avatars and nicknames).

[0038] In a specific example, taking a red envelope cover as an example, when a user browses an advertisement video of brand A through a multimedia playback interface, a red envelope cover redemption control associated with brand A can be displayed in the multimedia playback area to remind the user to redeem the red envelope cover.

[0039] In step S102, in response to the trigger operation on the first claim control, the virtual resource display page, the brand object identifier of the virtual resource display page, and the second claim control of the virtual resource display page are displayed in the multimedia playback interface in a preset display mode.

[0040] The preset display mode is the pre-defined display style of the virtual resource display page, such as the dynamic display of images on the virtual resource display page. The brand object identifier is the identifier of the brand manufacturer providing the virtual resource display page; for example, using a red envelope cover... Figure 2 The image shows "Brand X is giving you a limited edition red envelope cover." By triggering the first claim control on the virtual resource display page, the virtual resource display page is saved in the application for later use.

[0041] The first claim control carries a virtual resource display page and brand object information. When the user triggers the first claim control on the virtual resource display page displayed in the multimedia playback interface, the application responds to the user's trigger operation, displaying the virtual resource display page and its brand object identifier on the multimedia playback interface. Simultaneously, a corresponding second claim control appears below the virtual resource display page. Taking a red envelope cover as an example, after claiming the red envelope cover, "Claim Red Envelope Cover" can be displayed below it. Figure 2 As shown.

[0042] In step S103, in response to the triggering operation on the second claim control, a prompt interface for successful claiming of virtual resources is displayed on the virtual resource display page, and the prompt interface includes a comment control.

[0043] The notification interface displays a message indicating successful claiming of virtual resources on the virtual resource display page, while the comment control generates and publishes comments about the virtual resource display page. Taking a red envelope cover as an example... Figure 3 As shown, when a user triggers the second claim control corresponding to the red envelope cover, the application will respond to the user's trigger operation on the second claim control, switch from displaying the red envelope cover to the red envelope cover claim prompt interface, and display the comment control in the prompt interface.

[0044] Specifically, the prompt interface includes a thumbnail of the virtual resource display page and a comment control. The comment control can be displayed above or below the virtual resource display page thumbnail, etc. There is no specific limitation on the display position of the comment control.

[0045] Step S104: In response to the trigger operation on the comment control, display the comment interface for the virtual resource display page, and send the comment content corresponding to the comment control for the brand object in the comment interface.

[0046] After receiving the virtual resource display page provided by the brand object, users can trigger the comment control to generate comment content corresponding to the virtual resource display page, and the generated comment content for the virtual resource display page provided by the brand object will be displayed in the comment interface.

[0047] In a specific example, such as Figure 3 As shown, taking the red envelope cover as an example, when the user triggers the comment control, the application will respond to the user's trigger operation on the comment control, switch from the red envelope cover successful receipt prompt interface to the red envelope cover comment interface, and send the comment content "So happy to receive a red envelope cover from brand X" carried by the comment control to the comment interface.

[0048] The virtual resource display page processing method provided in this embodiment displays a virtual resource display page claim control for a brand object in the multimedia playback interface to guide users to claim the virtual resource display page, thereby enabling the virtual resource display page to reach more users. When a user triggers the virtual resource display page claim control, the brand object logo is displayed in the multimedia playback interface, increasing brand exposure. Simultaneously, displaying the virtual resource display page in a preset display mode diversifies the display, enhancing its attractiveness to users. After claiming the virtual resource display page, a comment control is displayed, and triggering the comment control automatically sends comments, encouraging users to spontaneously share the virtual resource display page, which further expands its reach and increases brand exposure.

[0049] This embodiment provides a method for processing virtual resource display pages, which can be used on electronic devices such as mobile phones and tablets. Figure 4 This is a flowchart of a virtual resource display page processing method according to an embodiment of this disclosure, such as... Figure 4 As shown, the process includes the following steps:

[0050] Step S201: Display the multimedia playback interface, and show the first claim control of the virtual resource display page in the multimedia playback interface.

[0051] Specifically, step S201 includes:

[0052] Step S2011: Obtain the target display time of the first claim control.

[0053] The target display time is the duration for which the first claim control of the virtual resource display page appears in the multimedia playback interface, such as 5 seconds or 10 seconds. Specifically, this target display time is preset for the first claim control. When browsing multimedia videos in the multimedia playback interface, it is detected whether the current multimedia video carries virtual resource display page information. If the current multimedia video carries virtual resource display page information, the target display time of the first claim control of the virtual resource display page in the current multimedia video is obtained.

[0054] Step S2012: Display the first receiving control at the first preset position on the multimedia playback interface within the target display time.

[0055] The first preset position is the display position of the first claim control in the multimedia playback interface. For example, the first claim control of the virtual resource display page is displayed in the lower left corner of the multimedia playback interface. Figure 2 As shown, the red envelope cover is displayed as a red envelope claiming control in the lower left corner of the multimedia playback interface.

[0056] When the virtual resource display page claim control is displayed on the multimedia playback interface, the display timestamp of the virtual resource display page claim control is recorded, and the continuous display time of the virtual resource display page claim control in the multimedia playback interface is calculated. If the continuous display time is within the target display time, the first claim control of the virtual resource display page will continue to be displayed, that is, the first claim control of the virtual resource display page will be continuously displayed in the preset position of the multimedia playback interface for the target display time. If the continuous display time exceeds the target display time, the first claim control of the virtual resource display page will disappear from the multimedia playback interface.

[0057] In some optional implementations, step S201 may further include:

[0058] Step a1: Obtain the video playback time.

[0059] Step a2: When the video playback time reaches the preset appearance time, the first claim control is displayed in the multimedia playback interface in the form of a claim pop-up window.

[0060] The video playback time refers to the playback duration of the brand's multimedia video. The preset appearance time is the time when the red envelope claiming control pops up on the multimedia playback interface, such as popping up 3 seconds after the brand's multimedia video plays, or popping up 5 seconds after the brand's multimedia video plays, etc. There is no specific limitation on the appearance time here.

[0061] When a user views a brand's multimedia video through the multimedia playback interface, the start time of the view is recorded, and the duration of the view is calculated. This duration is compared with the appearance time to determine if the appearance time of the first claim control for the virtual resource display page is met. If the appearance time of the first claim control for the virtual resource display page is met, the first claim control for the virtual resource display page is displayed as a claim pop-up window from the multimedia playback interface.

[0062] In step S202, in response to the trigger operation on the first claim control, the virtual resource display page, the brand object identifier of the virtual resource display page, and the second claim control of the virtual resource display page are displayed on the multimedia playback interface in a preset display mode.

[0063] Specifically, step S202 includes:

[0064] Step S2021: In response to the trigger operation for the first claim control, obtain the trigger time for the first claim control.

[0065] The trigger time is the duration after the first claim control is triggered. When the user triggers the first claim control on the virtual resource display page shown in the multimedia playback interface, the application will respond to the user's trigger operation on the first claim control and record the time when the user triggers the first claim control.

[0066] Step S2022: When the trigger time reaches the preset time, the virtual resource display page is displayed in the multimedia playback interface in a preset display mode, the brand object logo is displayed in the second preset position corresponding to the virtual resource display page, and the second claim control is displayed in the third preset position of the virtual resource display page.

[0067] The preset time is the pre-defined display time of the virtual resource display page, such as 5 seconds or 10 seconds. After the first claim control on the virtual resource display page is triggered, the trigger time of the first claim control is recorded from the trigger moment. The trigger time is compared with the preset time to determine whether the display time of the virtual resource display page has been reached. The second preset position is the pre-defined display position of the brand object logo; the third preset position is the pre-defined display position of the claim control.

[0068] In a specific example, such as Figure 2 As shown, a 5-second countdown begins when the red envelope cover claiming control is triggered. When the countdown reaches 0, the preset trigger time has elapsed. At this point, the red envelope cover corresponding to the red envelope cover claiming control is overlaid on the multimedia video in the multimedia playback interface using a preset display method. Simultaneously, the brand object logo corresponding to the red envelope cover is displayed above the red envelope cover, and the red envelope claiming control is displayed below the red envelope cover.

[0069] In some optional implementations, the preset display method includes border-out display. In step S2022 above, displaying the virtual resource display page in the multimedia playback interface in the preset display method includes: obtaining the cover image of the virtual resource display page and displaying the cover image with a border; wherein, the border is the cover frame of the virtual resource display page.

[0070] "Out-of-frame display" means that the cover image in the virtual resource display page can overflow the cover frame of the virtual resource display page, so that the cover image displays a frame effect, such as... Figure 5The example shown shows the red envelope cover image extending beyond the frame. When displaying a virtual resource showcase page, the cover image can be extracted and displayed with an out-of-frame border to make the cover image on the virtual resource showcase page more visually appealing and increase the page's attractiveness.

[0071] In some optional implementations, the preset display mode includes a twisted display. In step S2022 above, displaying the virtual resource display page in the multimedia playback interface in a preset display mode includes: in response to a twisting operation on the cover image of the virtual resource display page, controlling the cover image to dynamically shift on the virtual resource display page according to the twisting operation.

[0072] Twist display means that the cover image in the virtual resource display page can shift within the virtual resource display page frame following the rotation of the electronic device. When displaying a virtual resource display page, the cover image can be extracted. When the electronic device rotates to the left, the cover image is dynamically shifted to the left within the virtual resource display page frame; when the electronic device rotates to the right, the cover image is dynamically shifted to the right within the virtual resource display page frame. For example... Figure 6 As shown, the cover image of the red envelope dynamically shifts within the virtual resource display page frame as the electronic device rotates. This creates a dynamic shifting effect on the cover image, thereby increasing the attractiveness of the virtual resource display page.

[0073] In some optional implementations, the preset display mode includes gesture effect display. In step S2022 above, displaying the virtual resource display page in the multimedia playback interface in the preset display mode includes: responding to a gesture opening operation on the virtual resource display page, displaying the virtual resource display page with the effect corresponding to the gesture.

[0074] Gesture effects display indicates a pre-defined gesture for opening the virtual resource showcase page. When the virtual resource showcase page is opened via gesture, the cover image on the page will display a special effect following the gesture. The virtual resource showcase page includes a gesture-activated icon; users can open the page by activating the gesture. Correspondingly, the virtual resource showcase page responds to the user's gesture, displaying the corresponding gesture effect upon opening. For example... Figure 7 As shown, the red envelope cover can be opened by gesture, thus giving the red envelope a dynamic opening effect, increasing the attractiveness of the red envelope cover (i.e., the virtual resource display page), and improving the interaction between the virtual resource display page and the user.

[0075] In some optional implementations, the preset display method includes cover extraction display. In step S2022 above, displaying the virtual resource display page in the multimedia playback interface in the preset display method includes:

[0076] Step a1: Obtain multiple candidate cover images carried by the virtual resource display page.

[0077] Step a2, in response to the extraction operation for candidate cover images, determines the target virtual resource display page from multiple candidate cover images based on the extraction operation.

[0078] Step a3: Display the red envelope according to the target virtual resource display page.

[0079] Cover image extraction and display means selecting any one of multiple candidate cover images from the virtual resource display page to be displayed on the virtual resource display page. When a user triggers the virtual resource display page's claim control, the cover information carried in the claim control is parsed to determine the multiple candidate cover images. At this point, the user can extract the cover image of interest from the multiple candidate cover images currently on the virtual resource display page to use as the target virtual resource display page, and then use that target virtual resource display page to display the red envelope. For example... Figure 8 As shown, the cover image for the red envelope is extracted. This enables flexible extraction of the cover image, increases the attractiveness of the virtual resource display page, enhances user engagement, and ensures a positive user experience.

[0080] In some optional implementations, the preset display method includes a custom cover display. In step S2022 above, displaying the virtual resource display page in the multimedia playback interface in a preset display method includes: in response to the upload operation for the cover image, replacing the cover image of the virtual resource display page with the cover image to generate a custom virtual resource display page.

[0081] The customizable cover display indicates that the virtual resource display page can be customized. When a user triggers the virtual resource display page claim control, the corresponding virtual resource display page will be displayed on the multimedia playback interface. An image upload control is displayed at the bottom of the virtual resource display page. If the user is not satisfied with the current virtual resource display page, they can select a cover image of interest from the image library or take a picture of a cover image of interest and upload it. Then, the virtual resource display page is parsed to determine the cover area within the page. The newly uploaded cover image is used to replace the cover image in the cover area, and the new cover image is designated as the virtual resource display page. The style of the cover area is adjusted to match the new cover image. Figure 9 As shown, the cover image for the red envelope can be customized. This allows for custom skinning of the cover image, thus achieving a personalized virtual resource display page effect.

[0082] Step S203: In response to the trigger operation on the second claim control, a notification interface indicating successful claiming of virtual resources is displayed on the virtual resource display page. The notification interface includes a comment control. For details, please refer to the relevant descriptions of the corresponding steps in the above embodiments, which will not be repeated here.

[0083] Step S204: In response to the trigger operation on the comment control, display the comment interface for the virtual resource display page, and send the comment content corresponding to the comment control for the brand object identifier in the comment interface. For details, please refer to the relevant descriptions of the corresponding steps in the above embodiments, which will not be repeated here.

[0084] The virtual resource display page processing method provided in this embodiment obtains the target display time of the virtual resource display page claim control, and displays the virtual resource display page claim control to the user within the target display time. This increases the probability that the user will notice the virtual resource display page claim control during multimedia video browsing and increases the probability of the user clicking on the virtual resource display page claim control. When the video playback time of the brand multimedia video viewed by the user reaches the preset appearance time, the virtual resource display page claim control pops up in the multimedia playback interface, thereby increasing the user's willingness to click on the virtual resource display page claim control and facilitating the expansion of the virtual resource display page's dissemination path. After the user triggers the virtual resource display page claim control for a preset time, the virtual resource display page, brand object identifier, and claim control are automatically displayed in the multimedia playback interface to guide the user to claim the control and promote the dissemination of the virtual resource display page to more users.

[0085] In some optional implementations, the above method further includes:

[0086] Step S205: If the comment content triggers a pre-configured comment effect, then the comment effect is displayed on the comment interface.

[0087] Comment effects are dynamic effects added to the comment area, such as fireworks or firecracker effects. Specifically, comment effects are pre-configured for the comment content; different effects can be set for different comment content, and specific effects can also be set for particular comment content. When a comment is published in the comment interface, it checks whether the comment content has the corresponding comment effect configured. If the comment content has the corresponding comment effect configured, the effect will be automatically triggered when the comment is published and displayed in the comment interface.

[0088] In step S206, in response to the closing operation of the comment interface, return to the virtual resource display page to receive the successful notification interface, and the comment control is no longer displayed on the notification interface.

[0089] The comment interface includes a close control for each comment, allowing users to close the comment interface by triggering the control. Correspondingly, the comment interface responds to the user's triggering of the close control, closing the interface and returning to the virtual resource display page with a successful claim notification. The comment control is no longer displayed in this notification. Figure 10 As shown, after closing the comment interface for the red envelope cover, you are automatically redirected to the red envelope cover successful claim notification interface, and the comment control for the red envelope cover is no longer displayed in the notification interface, meaning that you cannot comment again.

[0090] The virtual resource display page processing method provided in this embodiment enhances the comment effect by triggering comment effects corresponding to the comment content. This attracts more users to comment on the virtual resource display page, thereby expanding its reach and increasing the visibility of the brand providing the virtual resource display page. When closing the comment interface and returning to the successful claim notification screen on the virtual resource display page, the comment control is no longer displayed to avoid re-commenting and to prevent the comment control from affecting the display effect of the virtual resource display page.

[0091] In some optional implementations, the prompt interface further includes a brand object knowledge control, which triggers the display of knowledge about the brand object. Accordingly, the method further includes: in response to a triggering operation on the brand object knowledge control, switching to the brand page corresponding to the brand object.

[0092] A brand page is used to display detailed information about the brand. Specifically, this brand page includes one or more of the following: a brand information landing page, a brand store page, and an external brand e-commerce platform page. For example... Figure 11 As shown, a brand object knowledge control is set in the prompt interface. When the user triggers the brand object knowledge control, the application will respond to the user's trigger operation on the brand object knowledge control and switch from the prompt interface to the brand page to learn more about the brand object information.

[0093] The virtual resource display page processing method provided in this embodiment triggers the brand object knowledge control to display the brand page, which is beneficial for brand exposure and increases user attention to the brand.

[0094] In some optional implementations, the prompt interface further includes a cover viewing control for viewing the currently acquired virtual resource display page. Accordingly, the method further includes: in response to a triggering operation on the cover viewing control, switching to the cover acquisition interface and displaying the successfully acquired virtual resource display page on the cover acquisition interface.

[0095] The cover page displays the virtual resources you have currently claimed. For example... Figure 11 As shown, a cover viewing control is set in the prompt interface. When the user triggers the cover viewing control, the application will respond to the user's trigger operation, switching from the prompt interface to the cover claiming interface. In the cover claiming interface, the user can view the virtual resource display page that has been successfully claimed. Below the successfully claimed virtual resource display page, a usage control for the virtual resource display page is displayed. When the user triggers this usage control, the user can use this control to send virtual resources. Taking a red envelope cover as an example, a "Send Red Envelope with Cover" control is displayed below the successfully claimed red envelope cover. When the user triggers this usage control, the user can use the red envelope cover to send a red envelope. Correspondingly, when the red envelope recipient receives the red envelope, it will be displayed with the red envelope cover.

[0096] The virtual resource display page processing method provided in this embodiment displays the currently owned virtual resource display pages by triggering the cover viewing control, which makes it easier to select the virtual resource display pages of interest according to one's own preferences and improves the flexibility of virtual resource display page selection.

[0097] This embodiment also provides a processing device for a virtual resource display page, which is used to implement the above embodiments and preferred embodiments; details already described will not be repeated. As used below, the term "module" can be a combination of software and / or hardware that implements a predetermined function. Although the device described in the following embodiments is preferably implemented in software, hardware implementation, or a combination of software and hardware, is also possible and contemplated.

[0098] This embodiment provides a processing device for a virtual resource display page, such as... Figure 12 As shown, it includes:

[0099] The display module 301 is used to display the multimedia playback interface, and displays the first claim control of the virtual resource display page in the multimedia playback interface.

[0100] The cover display module 302 is used to respond to a trigger operation on the first claim control and display the virtual resource display page, the brand object identifier of the virtual resource display page, and the second claim control of the virtual resource display page in the multimedia playback interface in a preset display mode.

[0101] The cover claim module 303 is used to respond to the trigger operation of the second claim control and display a prompt interface on the virtual resource display page indicating successful claiming. The prompt interface includes a comment control.

[0102] The comment module 304 is used to respond to the triggered operation of the comment control, display the comment interface for the virtual resource display page, and send the comment content corresponding to the comment control for the brand object in the comment interface.

[0103] In some alternative embodiments, the above-described apparatus further includes:

[0104] The comment effects display module is used to display pre-configured comment effects on the comment interface if the comment content triggers them.

[0105] In some alternative embodiments, the above-described apparatus further includes:

[0106] The comment closing module is used to respond to the closing operation of the comment interface, return to the virtual resource display page and the success message interface, and the comment control is no longer displayed on the message interface.

[0107] In some alternative implementations, the above-described display module 301 may include:

[0108] The first-time acquisition unit is used to obtain the target display time of the first claim control.

[0109] The claim control display unit is used to display the first claim control at a first preset position on the multimedia playback interface within the target display time.

[0110] In some alternative embodiments, the above-described apparatus further includes:

[0111] The second time acquisition unit is used to acquire the video playback time.

[0112] The pop-up unit is used to display the first claim control in the multimedia playback interface in the form of a claim pop-up when the video playback time reaches the preset appearance time.

[0113] In some alternative implementations, the cover display module 302 includes:

[0114] The third time acquisition unit is used to acquire the trigger time of the first claim control in response to the trigger operation of the first claim control.

[0115] The cover display unit is used to display the virtual resource display page in the multimedia playback interface in a preset display mode when the trigger time reaches the preset time, and to display the brand object logo in the second preset position corresponding to the virtual resource display page, and to display the second claim control in the third preset position of the virtual resource display page.

[0116] In some optional implementations, the default display method includes border-out display, and the cover display unit includes:

[0117] The out-of-frame display sub-unit is used to obtain the cover image of the virtual resource display page and display the cover image with an out-of-frame border; where the border is the cover frame of the virtual resource display page.

[0118] In some optional implementations, the preset display mode includes a twist display, and the cover display unit includes:

[0119] The twist display subunit is used to respond to a twist operation on the cover image of the virtual resource display page and control the cover image to dynamically offset on the virtual resource display page according to the twist operation.

[0120] In some optional implementations, the preset display method includes gesture effects display, and the cover display unit includes:

[0121] The gesture effects display subunit is used to respond to gesture opening operations on the virtual resource display page and display the virtual resource display page with the corresponding gesture effects.

[0122] In some optional implementations, the preset display method includes cover extraction display, and the cover display unit includes:

[0123] The candidate cover image acquisition subunit is used to acquire multiple candidate cover images carried by the virtual resource display page.

[0124] The extraction subunit is used to respond to the extraction operation for candidate cover images and determine the target virtual resource display page from multiple candidate cover images based on the extraction operation.

[0125] The display sub-unit is used to display red envelopes according to the target virtual resource display page.

[0126] In some optional implementations, the preset display method includes a custom cover display, and the cover display unit includes:

[0127] The upload sub-unit is used to respond to the upload operation for the cover image and replace the cover image of the virtual resource display page with the cover image.

[0128] In some alternative implementations, the prompt interface further includes a brand object knowledge control, and the aforementioned device further includes:

[0129] The brand page display module is used to switch to the brand page corresponding to the brand object in response to the trigger operation of the knowledge control of the brand object.

[0130] In some optional implementations, the prompt interface also includes a cover viewing control, and the aforementioned device further includes:

[0131] The cover redemption interface display module is used to respond to the trigger operation of the cover viewing control, switch to the cover redemption interface, and display the virtual resource display page that has been successfully redeemed.

[0132] Further functional descriptions of the above modules and units are the same as those in the corresponding embodiments described above, and will not be repeated here.

[0133] In this embodiment, the processing device for the virtual resource display page is presented in the form of a functional unit. Here, a unit refers to an ASIC (Application Specific Integrated Circuit) circuit, a processor and memory that execute one or more software or fixed programs, and / or other devices that can provide the above functions.

[0134] The processing device for the virtual resource display page provided in this disclosure guides users to claim the virtual resource display page by displaying a virtual resource display page claim control for a brand object in a multimedia playback interface, thereby enabling the virtual resource display page to reach more users. When a user triggers the virtual resource display page claim control, the brand object logo is displayed in the multimedia playback interface, increasing brand exposure. Simultaneously, displaying the virtual resource display page in a preset display mode diversifies the display and enhances its attractiveness to users. After claiming the virtual resource display page, a comment control is displayed, and triggering the comment control automatically sends comments, encouraging users to spontaneously share the virtual resource display page, which further expands its reach and increases brand exposure.

[0135] This disclosure also provides an electronic device having the above-described features. Figure 12 The processing device for the virtual resource display page shown.

[0136] Please see Figure 13 , Figure 13 This is a schematic diagram of the structure of an electronic device provided in an optional embodiment of this disclosure, such as... Figure 13 As shown, the electronic device includes one or more processors 10, memory 20, and interfaces for connecting the components, including high-speed interfaces and low-speed interfaces. The components communicate with each other via different buses and can be mounted on a common motherboard or otherwise as required. The processors can process instructions executed within the electronic device, including instructions stored in or on memory to display graphical information of a GUI on external input / output devices (such as display devices coupled to the interfaces). In some alternative implementations, multiple processors and / or multiple buses can be used with multiple memories and multiple memory modules, if desired. Similarly, multiple electronic devices can be connected, each providing some of the necessary operations (e.g., as a server array, a group of blade servers, or a multiprocessor system). Figure 13 Take a processor 10 as an example.

[0137] Processor 10 may be a central processing unit, a network processor, or a combination thereof. Processor 10 may further include a hardware chip. The hardware chip may be an application-specific integrated circuit (ASIC), a programmable logic device (PLD), or a combination thereof. The programmable logic device may be a complex programmable logic device (CAMP), a field-programmable gate array (FPGA), a general-purpose array logic (GDA), or any combination thereof.

[0138] The memory 20 stores instructions executable by at least one processor 10 to cause the at least one processor 10 to perform the method shown in the above embodiments.

[0139] The memory 20 may include a program storage area and a data storage area. The program storage area may store the operating system and applications required for at least one function; the data storage area may store data created based on the use of the electronic device. Furthermore, the memory 20 may include high-speed random access memory and may also include non-transitory memory, such as at least one disk storage device, flash memory device, or other non-transitory solid-state storage device. In some alternative embodiments, the memory 20 may optionally include memory remotely located relative to the processor 10, and these remote memories may be connected to the electronic device via a network. Examples of such networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.

[0140] The memory 20 may include volatile memory, such as random access memory; the memory may also include non-volatile memory, such as flash memory, hard disk or solid-state drive; the memory 20 may also include a combination of the above types of memory.

[0141] The electronic device also includes an input device 30 and an output device 40. The processor 10, memory 20, input device 30, and output device 40 can be connected via a bus or other means. Figure 13 Taking the example of a connection between China and Israel via a bus.

[0142] Input device 30 can receive input numerical or character information, and generate key signal inputs related to user settings and function control of the electronic device, such as a touch screen, keypad, mouse, trackpad, touchpad, joystick, one or more mouse buttons, trackball, joystick, etc. Output device 40 may include display devices, auxiliary lighting devices (e.g., LEDs), and haptic feedback devices (e.g., vibration motors). The aforementioned display devices include, but are not limited to, liquid crystal displays, light-emitting diodes, displays, and plasma displays. In some alternative embodiments, the display device may be a touch screen.

[0143] The electronic device also includes a communication interface for communicating with other devices or communication networks.

[0144] This disclosure also provides a computer-readable storage medium in which the methods described in this disclosure can be implemented in hardware or firmware, or implemented as recordable on a storage medium, or implemented as computer code originally stored on a remote storage medium or a non-transitory machine-readable storage medium and subsequently stored on a local storage medium after being downloaded over a network. Thus, the methods described herein can be processed by software stored on a storage medium using a general-purpose computer, a dedicated processor, or programmable or dedicated hardware. The storage medium may be a magnetic disk, optical disk, read-only memory, random access memory, flash memory, hard disk, or solid-state drive, etc.; further, the storage medium may also include combinations of the above types of memory. It is understood that computers, processors, microprocessor controllers, or programmable hardware include storage components capable of storing or receiving software or computer code that, when accessed and executed by the computer, processor, or hardware, implements the methods shown in the above embodiments.

[0145] A portion of this disclosure can be applied to computer program products, such as computer program instructions, which, when executed by a computer, can invoke or provide methods and / or technical solutions according to this disclosure through the operation of the computer. Those skilled in the art will understand that the forms in which computer program instructions exist in a computer-readable medium include, but are not limited to, source files, executable files, and installation package files. Accordingly, the ways in which computer program instructions are executed by a computer include, but are not limited to: the computer directly executing the instructions; the computer compiling the instructions and then executing the corresponding compiled program; the computer reading and executing the instructions; or the computer reading and installing the instructions and then executing the corresponding installed program. Here, the computer-readable medium can be any available computer-readable storage medium or communication medium accessible to a computer.

[0146] Although embodiments of the present disclosure have been described in conjunction with the accompanying drawings, those skilled in the art can make various modifications and variations without departing from the spirit and scope of the present disclosure, and such modifications and variations all fall within the scope defined by the appended claims.

Claims

1. A method for processing a virtual resource display page, characterized in that, The method includes: Display a multimedia playback interface, and on the multimedia playback interface, display the first claim control of the virtual resource display page; In response to a trigger operation on the first claim control, the virtual resource display page, the brand object identifier of the virtual resource display page, and the second claim control of the virtual resource display page are displayed on the multimedia playback interface in a preset display manner; In response to a triggering operation on the second claim control, a notification interface is displayed on the virtual resource display page indicating successful claiming, the notification interface including a comment control; In response to a trigger operation on the comment control, a comment interface for the virtual resource display page is displayed, and the comment content corresponding to the comment control is sent to the brand object on the comment interface.

2. The method according to claim 1, characterized in that, Also includes: If the comment content triggers a pre-configured comment effect, the comment effect will be displayed on the comment interface.

3. The method according to claim 1 or 2, characterized in that, Also includes: In response to the closing operation of the comment interface, the user is returned to the notification interface on the virtual resource display page indicating successful claiming, and the comment control is no longer displayed on the notification interface.

4. The method according to claim 1, characterized in that, The multimedia playback interface displays a first claim control for a virtual resource display page, including: Obtain the target display time of the first claim control; The first claim control is displayed at a first preset position on the multimedia playback interface within the target display time.

5. The method according to claim 1 or 4, characterized in that, Also includes: Get the video playback time; When the video playback time reaches the preset appearance time, the first claim control is displayed in the multimedia playback interface in the form of a claim pop-up window.

6. The method according to claim 1, characterized in that, In response to a trigger operation on the first claim control, the virtual resource display page, the brand object identifier of the virtual resource display page, and the second claim control of the virtual resource display page are displayed on the multimedia playback interface in a preset display manner, including: In response to a trigger operation on the first claim control, the trigger time for the first claim control is obtained; When the trigger time reaches the preset time, the virtual resource display page is displayed in the multimedia playback interface in a preset display mode, the brand object identifier is displayed in the second preset position corresponding to the virtual resource display page, and the first claim control is displayed in the third preset position of the virtual resource display page.

7. The method according to claim 6, characterized in that, Displaying the virtual resource display page in the multimedia playback interface in a preset display mode includes: Obtain the cover image of the virtual resource display page and display the cover image with an out-of-border border; The border is the cover frame of the virtual resource display page, and the preset display method includes an out-of-border display.

8. The method according to claim 6, characterized in that, Displaying the virtual resource display page in the multimedia playback interface in a preset display mode also includes: In response to a twist operation on the cover image of the virtual resource display page, the cover image is controlled to dynamically shift on the virtual resource display page according to the twist operation; The preset display mode includes a twist display.

9. The method according to claim 6, characterized in that, Displaying the virtual resource display page in the multimedia playback interface in a preset display mode also includes: In response to a gesture to open the virtual resource display page, the virtual resource display page is displayed with the corresponding gesture effect; The preset display method includes gesture effects display.

10. The method according to claim 6, characterized in that, Displaying the virtual resource display page in the multimedia playback interface in a preset display mode also includes: Obtain multiple candidate cover images carried by the virtual resource display page; In response to the extraction operation for the candidate cover images, a target virtual resource display page is determined from a plurality of candidate cover images based on the extraction operation; The red envelope will be displayed on the target virtual resource display page; The preset display method includes cover extraction display.

11. The method according to claim 6, characterized in that, Displaying the virtual resource display page in the multimedia playback interface in a preset display mode also includes: In response to the upload operation of the cover image, the cover image of the virtual resource display page is replaced with the cover image; The preset display mode includes a custom cover display.

12. The method according to claim 1, characterized in that, The prompt interface also includes a brand object knowledge control, and the method further includes: In response to a trigger operation on the knowledge control of the brand object, the user is switched to the brand page corresponding to the brand object.

13. The method according to claim 1 or 12, characterized in that, The prompt interface also includes a cover viewing control, and the method further includes: In response to a trigger operation on the cover viewing control, the system switches to the cover claiming interface, where a display page showing the successfully claimed virtual resource is shown.

14. A processing device for a virtual resource display page, characterized in that, The device includes: The display module is used to display the multimedia playback interface, and displays the virtual resource display page claim control on the multimedia playback interface; The cover display module is used to respond to the trigger operation of the virtual resource display page claim control to display the virtual resource display page, the brand object identifier of the virtual resource display page, and the claim control of the virtual resource display page in the multimedia playback interface in a preset display mode. The cover claiming module is used to respond to the triggering operation of the claiming control and display a prompt interface on the virtual resource display page indicating successful claiming. The prompt interface includes a comment control. The comment module is used to respond to a trigger operation on the comment control, display a comment interface for the virtual resource display page, and send the comment content corresponding to the comment control to the brand object on the comment interface.

15. An electronic device, characterized in that, include: A memory and a processor are communicatively connected, the memory stores computer instructions, and the processor executes the computer instructions to perform the processing method for the virtual resource display page according to any one of claims 1 to 13.

16. A computer-readable storage medium, characterized in that, The computer-readable storage medium stores computer instructions for causing the computer to execute the processing method of the virtual resource display page according to any one of claims 1 to 13.

17. A computer program product, characterized in that, It includes computer instructions for causing a computer to execute the processing method for the virtual resource display page according to any one of claims 1 to 13.

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