Printed wine label
By designing a multi-layered anti-counterfeiting mechanism on the wine label, including a thermochromic ink area, an invisible ultraviolet code area, and an anti-counterfeiting QR code area, and using a TPU waterproof film for protection, the problems of easy counterfeiting and ink peeling of traditional wine labels have been solved, achieving stronger anti-counterfeiting capabilities and recognizability.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- Filing Date
- 2025-04-03
- Publication Date
- 2026-03-17
AI Technical Summary
Traditional paper wine labels have limited anti-counterfeiting measures, are easily counterfeited, and the ink can easily peel off during transportation or display, making anti-counterfeiting measures difficult to identify.
Design a printed wine label comprising a substrate layer, an adhesive layer, a functional layer, and a protective layer. The functional layer includes a 3D hot stamping area, a thermochromic ink area, and an invisible ultraviolet code area, combined with an anti-counterfeiting QR code area, and protected by a TPU waterproof film. Multi-layer anti-counterfeiting is achieved through thermochromic ink, fluorescent materials, and QR codes, enhancing anti-counterfeiting strength and reducing ink fading.
A multi-layered anti-counterfeiting mechanism has been implemented, which has enhanced the anti-counterfeiting effect, reduced ink fading, and increased the difficulty of identifying the wine label and its anti-counterfeiting capabilities.
Smart Images

Figure CN224005603U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the field of printing and packaging technology, and in particular to a printed wine label. Background Technology
[0002] Wine labels are labels affixed to wine bottles or other containers to indicate the wine's name, properties, manufacturer, and other information. They serve as proof of the wine's identity. As consumers place greater emphasis on wine quality and brand image, the design, materials, and printing processes of wine labels will continue to improve.
[0003] Currently, traditional paper wine labels rely on limited anti-counterfeiting measures, typically involving printing QR codes on the label surface. This method is not only easily counterfeited, but the exposed QR codes also suffer from ink fading during transportation or display, making the anti-counterfeiting measures difficult to verify.
[0004] Therefore, we propose a printed wine label to solve the above problems. Utility Model Content
[0005] The purpose of this invention is to provide a printed wine label to solve the problems mentioned in the background art.
[0006] To achieve the above objectives, this utility model provides the following technical solution:
[0007] A printed wine label includes a substrate layer and an adhesive layer. The front side of the substrate layer is provided with a functional layer and a protective layer. The functional layer includes a three-dimensional hot stamping area, a thermochromic ink area, and an invisible ultraviolet code area. The back side of the substrate layer is provided with an anti-counterfeiting QR code area in the center, and the anti-counterfeiting QR code area is covered with a protective layer. The adhesive layer has a slot in the center for the anti-counterfeiting QR code area to be exposed.
[0008] In a further embodiment, the thermochromic ink area protrudes from the substrate layer, and the protrusion height of the thermochromic ink area relative to the substrate layer is 0.5-1mm smaller than the protrusion height of the three-dimensional hot stamping area relative to the substrate layer.
[0009] In a further embodiment, both the protective layer and the shielding layer are made of TPU waterproof film.
[0010] In a further embodiment, the superposition thickness of the anti-counterfeiting QR code area and the protective layer is less than the depth of the slot.
[0011] In a further embodiment, the dimensions of the protective layer are 2-4 mm larger than the dimensions of the anti-counterfeiting QR code area.
[0012] In a further embodiment, the temperature at which the thermochromic ink zone triggers the color change is above 35°C.
[0013] Compared with the prior art, the beneficial effects of this utility model are:
[0014] This invention utilizes thermochromic ink to screen-print the wine logo, creating a thermochromic ink area that changes color when rubbed by the user, serving as the first layer of anti-counterfeiting. A second layer of anti-counterfeiting is achieved by inkjet printing an ultraviolet code using fluorescent material with a specific wavelength response, forming an invisible ultraviolet code area that reveals its shape when scanned with an ultraviolet lamp. A third layer of anti-counterfeiting is achieved by printing an anti-counterfeiting QR code area. This process provides stronger anti-counterfeiting measures, making it difficult to imitate. Furthermore, the printed inks are protected by a protective layer, effectively reducing ink flaking and making these anti-counterfeiting labels easily identifiable. Attached Figure Description
[0015] Figure 1 This is a top view cross-sectional diagram of the present invention;
[0016] Figure 2 This is a schematic diagram of the front structure of this utility model;
[0017] Figure 3 This is a schematic diagram of the rear structure of this utility model.
[0018] In the diagram: 1. Substrate layer; 2. Adhesive layer; 21. Groove; 3. Functional layer; 31. 3D hot stamping area; 32. Temperature-sensitive ink area; 33. Invisible UV code area; 4. Protective layer; 5. Anti-counterfeiting QR code area; 6. Protective layer. Detailed Implementation
[0019] In the description of this utility model, it should be understood that the terms "center," "longitudinal," "lateral," "upper," "lower," "front," "rear," "left," "right," "vertical," "horizontal," "top," "bottom," "inner," and "outer," etc., indicating the orientation or positional relationship, are based on the orientation or positional relationship shown in the accompanying drawings and are only for the convenience of describing this utility model and simplifying the description, and do not indicate or imply that the device or element referred to must have a specific orientation, or be constructed and operated in a specific orientation, and therefore should not be construed as a limitation of this utility model. In the description of this utility model, unless otherwise stated, "a plurality of" means two or more.
[0020] In the description of this utility model, it should be noted that, unless otherwise explicitly specified and limited, the terms "installation," "connection," and "joining" should be interpreted broadly. For example, they can refer to a fixed connection, a detachable connection, or an integral connection; they can refer to a mechanical connection or an electrical connection; they can refer to a direct connection or an indirect connection through an intermediate medium; and they can refer to the internal connection of two components. Those skilled in the art can understand the specific meaning of the above terms in this utility model based on the specific circumstances.
[0021] The technical solutions of the present utility model will be clearly and completely described below with reference to the accompanying drawings of the embodiments. Obviously, the described embodiments are only some embodiments of the present utility model, and not all embodiments. Based on the embodiments of the present utility model, all other embodiments obtained by those of ordinary skill in the art without creative effort are within the protection scope of the present utility model.
[0022] Please see Figure 1-3 A printed wine label includes a substrate layer 1 and an adhesive layer 2. The substrate layer 1 is made of fiber paper, and the adhesive layer 2 is made of heat-sensitive adhesive, which allows the label to be peeled off from the bottle by heating for later collection. The front of the substrate layer 1 is provided with a functional layer 3, which includes a three-dimensional hot stamping area 31, a thermochromic ink area 32, and an invisible ultraviolet code area 33. The three-dimensional hot stamping area 31 forms a texture through an embossing process, the thermochromic ink area 32 uses screen printing technology to print the wine logo with thermochromic ink, and the invisible ultraviolet code area 33 uses inkjet printing to print fluorescent material with a specific wavelength response.
[0023] Specifically, the thermochromic ink area 32 protrudes from the substrate layer 1, and the protrusion height of the thermochromic ink area 32 relative to the substrate layer 1 is 0.5-1mm smaller than the protrusion height of the three-dimensional hot stamping area 31 relative to the substrate layer 1, thereby reducing wear on the thermochromic ink area 32. In addition, the temperature at which the thermochromic ink area 32 triggers color change is above 35°, allowing it to be heated and changed color by friction.
[0024] The functional layer 3 is covered by a protective layer 4. Specifically, the protective layer 4 is a TPU waterproof film that protects the ink in the functional layer 3.
[0025] The back of the substrate layer 1 is printed with an anti-counterfeiting QR code area 5, and the anti-counterfeiting QR code area 5 is covered with a protective layer 6. Specifically, the protective layer 6 is made of TPU waterproof film to protect the anti-counterfeiting QR code area 5 and reduce the problem of ink wear. At the same time, the adhesive layer 2 has a slot 21 in the middle for the anti-counterfeiting QR code area 5 to be exposed, so that the QR code on the back can be scanned to verify the authenticity after the entire label is peeled off from the bottle.
[0026] Specifically, the superposition thickness of the anti-counterfeiting QR code area 5 and the protective layer 6 is less than the depth of the groove 21, so that the protective layer 6 will not protrude from the adhesive layer 2, reducing wear on its surface. At the same time, the four sides of the protective layer 6 are 2-4mm larger than the four sides of the anti-counterfeiting QR code area 5, providing more comprehensive protection.
[0027] It will be apparent to those skilled in the art that this invention is not limited to the details of the exemplary embodiments described above, and that it can be implemented in other specific forms without departing from the spirit or essential characteristics of this invention. Therefore, the embodiments should be considered illustrative and non-limiting in all respects, and the scope of this invention is defined by the appended claims rather than the foregoing description. Thus, it is intended that all variations falling within the meaning and scope of equivalents of the claims be included within this invention. No reference numerals in the claims should be construed as limiting the scope of the claims.
[0028] Furthermore, it should be understood that although this specification describes embodiments, not every embodiment contains only one independent technical solution. This narrative style is merely for clarity. Those skilled in the art should consider the specification as a whole, and the technical solutions in each embodiment can also be appropriately combined to form other embodiments that can be understood by those skilled in the art.
Claims
1. A printed wine label comprising a substrate layer (1) and an adhesive layer (2), characterized in that: The front surface of the substrate layer (1) is provided with a functional layer (3) and a protective layer (4) in sequence, the functional layer (3) comprises a three-dimensional hot stamping area (31), a temperature change ink area (32) and a hidden ultraviolet code area (33), the middle part of the back surface of the substrate layer (1) is provided with an anti-fake two-dimensional code area (5), and the anti-fake two-dimensional code area (5) is covered with a protective layer (6), and the middle part of the adhesive layer (2) is provided with a notch (21) for exposing the anti-fake two-dimensional code area (5).
2. A printed label according to claim 1, wherein: The temperature change ink area (32) protrudes from the substrate layer (1), and the protruding height of the temperature change ink area (32) relative to the substrate layer (1) is smaller than the protruding height of the three-dimensional hot stamping area (31) relative to the substrate layer (1) by 0.5-1mm.
3. The printed label of claim 1, wherein: The protective layer (4) and the protective layer (6) are both TPU waterproof film.
4. The printed label of claim 1, wherein: The superimposed thickness of the anti-fake two-dimensional code area (5) and the protective layer (6) is smaller than the depth of the notch (21).
5. The printed label of claim 1, wherein: The four edge sizes of the protective layer (6) are larger than the four edge sizes of the anti-fake two-dimensional code area (5) by 2-4mm.
6. The printed label of claim 1, wherein: The temperature change ink area (32) triggers color change at a temperature of 35° or higher.