The invention relates to a method and equipment for three-dimensional shaped thermal transfer, in particular to the method and the equipment for special printing on a product surface. The method comprises the following steps: starting preheat, performing thermal rolling transfer on a product, performing positive and negative pressurization vacuum thermal transfer on the product subjected to the thermal rolling transfer, and returning the product to the original position after the positive and negative pressurization vacuum thermal transfer is finished. The equipment comprises a control electrical cabinet, an upper frame, a sucking disk moving oil cylinder, a sucking disk, a preheater, a working disk, an oil pressure supply system, a vacuum pressure storing tank, a thermal rolling part moving oil cylinder, a thermal rolling part, an elevating platform, a vacuum supply system, a bottom frame and an elevating platform elevating oil cylinder. With method and the equipment, the surface of a special three-dimensional product can be formed in one piece by thermal transfer with high stability, precise alignment and low fraction defective; the processed workpiece surface is flat and smooth and free from wrinkles, snaps and shedding; the corner, the circular bead and the concave angle of the product can be covered without any cracks, wrinkles; the leathers and textiles subjected to the transfer have high tensile strength and the products after the transfer do not deform when extruded and bent.