Live broadcast operating platform for e-commerce operation
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- HANGZHOU YIJIA ZHENXUAN SUPPLY CHAIN TECHNOLOGY CO LTD
- Filing Date
- 2025-05-28
- Publication Date
- 2026-05-12
AI Technical Summary
Existing e-commerce live streaming control panels have limited display functions, cannot automatically rotate or display products from multiple angles, and have inefficient space management, resulting in cluttered surfaces that affect product display and viewer attention.
A U-shaped platform with a lifting plate and a rotating plate was designed. The lifting plate is driven by a cylinder, and the rotating plate is driven by a geared motor. Combined with a ring light holder and a battery power supply, it is equipped with a multi-layer storage rack to realize all-round display and convenient storage of goods.
It enables 360-degree rotating display of products, ensuring that details are clearly visible and the table is neat and orderly, thus improving the efficiency and professionalism of live streaming.
Smart Images

Figure CN224219709U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the field of e-commerce live streaming technology, specifically to a live streaming control panel for e-commerce operations. Background Technology
[0002] E-commerce live streaming is a new sales model that combines e-commerce with live streaming. Hosts showcase products via real-time video on live streaming platforms, attracting viewers through explanations, demonstrations, and interactive activities, and guiding them to place orders directly in the live stream. Its core features include intuitive scenarios, such as trying on clothing or demonstrating home appliance functions; real-time interactivity, allowing viewers to ask questions and comment in real time, with immediate feedback from the host; and a strong promotional atmosphere, stimulating consumption through limited-time discounts and flash sales.
[0003] In e-commerce live streaming, the display table is a crucial tool, directly impacting the product presentation. Currently, most live streaming display tables are simply designed, with significant limitations: Firstly, their display functions are limited. Traditional display tables can only manually flip products, lacking automatic 360-degree rotation or multi-angle close-ups, making it difficult to fully showcase core selling points such as jewelry luster and fabric texture, thus weakening visual appeal. Secondly, space management is inefficient. There is a lack of storage space for displayed products, easily leading to clutter on the table during frequent live streams, damaging aesthetics and distracting viewers. Utility Model Content
[0004] To solve the above-mentioned problems, this utility model proposes a live streaming control panel for e-commerce operations that can display products from all angles, has convenient storage functions, and prevents the control panel from becoming cluttered.
[0005] To solve the above-mentioned technical problems, the technical solution proposed by this utility model is: a live streaming control panel for e-commerce operations, comprising:
[0006] The platform is U-shaped with an opening facing backward, and a display screen is located on the front side;
[0007] The display stand includes a lifting plate and a rotating plate. The lifting plate is located in the middle of the platform. The upper wall of the platform has a through hole that matches the lifting plate. The lifting plate can be driven by a cylinder fixed in the platform to extend and retract through the through hole. The rotating plate is located above the lifting plate and is driven to rotate by a geared motor fixed below the lifting plate. A ring-shaped lamp holder is provided at the upper edge of the rotating plate.
[0008] The storage rack is fixed inside the table and has several dividers inside.
[0009] Furthermore, a notch is provided in the middle of the lower wall of the platform.
[0010] Furthermore, guide rails are symmetrically arranged on both sides below the lifting plate, and guide grooves matching the guide rails are provided on the side wall of the through hole. The same connecting rod is connected below the guide rails, and the connecting rod is connected to the cylinder.
[0011] Furthermore, a cylinder mounting plate is fixedly provided at the lower end of the inner side wall of the platform, and the cylinder mounting plate is connected and fixed to the bottom surface of the platform by several reinforcing plates.
[0012] Furthermore, the annular lamp holder is provided with several lighting lamps at equal intervals, and a storage battery for powering the lighting lamps is embedded inside.
[0013] Furthermore, a control panel for controlling the cylinder, motor, and ring lamp holder is fixedly installed on the upper wall of the platform body.
[0014] Furthermore, there are two storage racks, located on both sides of the lifting plate.
[0015] Compared with the prior art, the advantages of this utility model are as follows: In product display, the lifting plate can be flexibly adjusted in height by a cylinder drive, and the rotating plate can be rotated 360 degrees by a geared motor, allowing the product to be presented to the audience from different angles; the lighting on the ring lamp holder, together with the battery, provides uniform light that is not limited by wiring, ensuring that the details of the product are clearly visible.
[0016] The multi-layered storage racks on both sides of the console can categorize and store live-streaming props and merchandise, preventing clutter from piling up on the surface. Furthermore, the U-shaped console design not only provides comfortable legroom for operators but also uses recessed channels at the bottom to neatly organize cables. Combined with the control panel inside the console for centralized equipment management, this comprehensive approach to space utilization and equipment control maintains a clean and organized workspace, significantly improving live-streaming efficiency and professionalism. Attached Figure Description
[0017] Figure 1 This is a three-dimensional representation of the present invention. Figure 1 ;
[0018] Figure 2 This is a three-dimensional representation of the present invention. Figure 2 ;
[0019] Figure 3 This is a top view of the present invention;
[0020] Figure 4 This is a side view of the present invention.
[0021] As shown in the figure: 1. Platform; 2. Display screen; 3. Lifting plate; 4. Rotating plate; 5. Cylinder; 6. Gear motor; 7. Circular lamp holder; 8. Storage rack; 9. Dividing shelf; 10. Guide slide; 11. Connecting rod; 12. Cylinder mounting plate; 13. Reinforcing plate; 14. Lighting; 15. Control panel. Detailed Implementation
[0022] The present invention will now be described in further detail with reference to the accompanying drawings.
[0023] Combined with appendix Figure 1 Appendix Figure 2 A live streaming control panel for e-commerce operations includes: a panel 1, which is U-shaped with an opening facing backward, and a display screen 2 on the front side. The lower wall of the panel 1 has a notch in the middle to facilitate the placement of a seat and leg extension, increasing comfort during live streaming, while also facilitating the passage of wires and other cables, thus improving the management of wiring in the space under the panel.
[0024] Combined with appendix Figure 1 Appendix Figure 2 Appendix Figure 4 The display stand includes a lifting plate 3 and a rotating plate 4. The lifting plate 3 is located in the middle of the platform 1. The upper wall of the platform 1 has a through hole matching the lifting plate 3. The lifting plate 3 can be driven by a cylinder 5 fixed inside the platform 1 to extend and retract through the through hole. Guide rails 10 are symmetrically arranged on both sides below the lifting plate 3. Guide grooves matching the guide rails 10 are provided on the side wall of the through hole. The same connecting rod 11 is connected below the guide rails 10. The connecting rod 11 is connected to the cylinder 5 to ensure the stable lifting of the lifting plate 3, reduce shaking, and make the display of items more stable and reliable. A cylinder mounting plate 12 is fixedly installed at the lower end of the inner side wall of the platform 1. The cylinder mounting plate 12 is connected and fixed to the bottom surface of the platform 1 by several reinforcing plates 13, which enhances the structural strength of the cylinder 5 mounting location, ensures the stable operation of the cylinder 5, and extends the service life of the live broadcast operating table.
[0025] Combined with appendix Figure 2 Appendix Figure 3 The rotating plate 4 is located above the lifting plate 3 and is driven to rotate by a reduction motor 6 fixed below the lifting plate 3. An annular lamp holder 7 is provided at the upper edge of the rotating plate 4. Several lighting lamps 14 are equidistantly arranged on the annular lamp holder 7. A battery for powering the lighting lamps 14 is embedded inside, which can flexibly adjust the lighting in the live broadcast area, get rid of power supply limitations, and provide sufficient and uniform light for product display.
[0026] Combined with appendix Figure 1 The storage rack 8 is fixedly installed inside the platform 1, and has several partition shelves 9 inside. There are two storage racks 8, one on each side of the lifting plate 3, which expands the storage space and makes it easier to classify and store live broadcast props, goods and other items, making the preparation for live broadcast more convenient.
[0027] Combined with appendix Figure 1 Appendix Figure 4The upper inner wall of the platform 1 is equipped with a control panel 15 consisting of a control cylinder 5, a reduction motor 6, and a ring lamp holder 7, which facilitates centralized operation by the anchor or staff to adjust the display process and display effect in a timely manner.
[0028] The specific implementation of this utility model: The host first sits on the back of the platform 1, using the groove in the middle of its lower wall to comfortably place the chair and extend the legs, and connects the operating table to an external power source. Before the live broadcast begins, the items to be displayed can be categorized and placed on the various divider shelves 9 of the storage rack 8.
[0029] After the live broadcast begins, the cylinder 5 is activated via the control panel 15 on the upper inner wall of the platform 1, causing the lifting plate 3 to rise through the through hole in the upper wall of the platform 1. The guide rails 10 on both sides of the lifting plate 3 move up and down stably with the cooperation of the guide grooves on the side walls of the through hole. After the product is placed on the rotating plate 4, the reduction motor 6 is activated via the control panel 15 to drive the rotating plate 4 to rotate, displaying the product details from all angles. The lighting 14 on the ring light holder 7 can be turned on as needed, and the battery power ensures its flexible use and provides sufficient lighting.
[0030] During the live stream, the host can retrieve and change the displayed merchandise from the shelves 9 on the inner side of the platform 1 at any time. They can also control the cylinder 5 to lower the lifting platform 3 and rotating platform 4 into the platform 1 while changing merchandise. After changing the merchandise inside the platform 1, the lifting platform 3 and rotating platform 4 are raised again, adding to the mystery of the live stream. After the live stream ends, the host operates the control panel 15 again to retract the lifting platform 3 into the platform 1, turns off the equipment, and stores any remaining items in the shelves 8, keeping the work surface tidy.
[0031] In the description of this utility model, it should be noted that, unless otherwise explicitly specified and limited, the term "connection" should be interpreted broadly, for example, it can be a fixed connection, a detachable connection, or an integral connection; for those skilled in the art, the specific meaning of the above term in this utility model can be understood according to the specific circumstances.
[0032] The present invention and its embodiments have been described above. This description is not restrictive, and the accompanying drawings are only one embodiment of the present invention; the actual structure is not limited thereto. In conclusion, if those skilled in the art are inspired by this description and design similar structures and embodiments without departing from the inventive spirit of the present invention, such designs should fall within the protection scope of the present invention.
Claims
1. A live streaming control panel for e-commerce operations, characterized in that, include: The platform (1) is a U-shaped structure with an opening facing backward, and a display screen (2) is provided on the front side; The display stand includes a lifting plate (3) and a rotating plate (4). The lifting plate (3) is located in the middle of the platform (1). The upper wall of the platform (1) is provided with a through hole matching the lifting plate (3). The lifting plate (3) can be driven by a cylinder (5) fixed in the platform (1) to extend and retract through the through hole. The rotating plate (4) is located above the lifting plate (3) and is driven to rotate by a reduction motor (6) fixed below the lifting plate (3). A ring lamp holder (7) is provided at the upper edge of the rotating plate (4). The storage rack (8) is fixed inside the platform (1) and has several partition shelves (9) inside.
2. The live streaming control panel for e-commerce operation according to claim 1, characterized in that: The lower wall of the platform (1) has a notch in the middle.
3. The live streaming control panel for e-commerce operation according to claim 1, characterized in that: The lifting plate (3) is provided with guide slides (10) symmetrically on both sides below. The side wall of the through hole is provided with a guide groove matching the guide slide (10). The same connecting rod (11) is connected below the guide slide (10). The connecting rod (11) is connected to the cylinder (5).
4. The live streaming control panel for e-commerce operation according to claim 1, characterized in that: A cylinder mounting plate (12) is fixedly provided at the lower end of the inner side wall of the platform (1), and the cylinder mounting plate (12) is connected and fixed to the bottom surface of the platform (1) by several reinforcing plates (13).
5. The live streaming control panel for e-commerce operation according to claim 1, characterized in that: The annular lamp holder (7) is provided with several lighting lamps (14) at equal intervals, and a storage battery for powering the lighting lamps (14) is embedded inside.
6. The live streaming control panel for e-commerce operation according to claim 1, characterized in that: The upper inner wall of the platform (1) is fixed with a control panel (15) consisting of a control cylinder (5), a reduction motor (6), and an annular lamp holder (7).
7. The live streaming control panel for e-commerce operation according to claim 1, characterized in that: Two storage racks (8) are provided, located on both sides of the lifting plate (3).