Display device for displaying e-commerce products
By designing an e-commerce product display device with rotating and height-adjustable components, the problems of single display angle and non-adjustable height were solved, enabling multi-angle display and flexible height adjustment, thus improving the efficiency and safety of the display device.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- LAIWU TECHNICIAN COLLEGE
- Filing Date
- 2025-08-29
- Publication Date
- 2026-05-19
AI Technical Summary
Existing e-commerce product display devices have limited display angles, non-adjustable heights, and complex multi-unit power systems, resulting in insufficient information transmission, cluttered layouts, and high maintenance costs.
A display device comprising a rotating display component, a height adjustment component, and a limiting component was designed. The rotating column is driven to rotate by a motor-driven drive wheel and driven wheel transmission. The device achieves multi-angle display and height adjustment by combining a threaded rod and a bevel gear, and the limiting block ensures stability.
It enables 360-degree multi-angle display of products, adapts to height adjustment of products of different sizes, reduces operating costs, improves display flexibility and safety, and enhances product observation and shooting effects.
Smart Images

Figure CN224251077U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the technical field of product display devices, specifically to a display device for displaying e-commerce products. Background Technology
[0002] With the rapid development of the e-commerce industry, online consumption has become the mainstream shopping model. Consumers cannot directly touch and observe products like they can in offline shopping. They can only perceive the value of products through the displayed content. At this time, the intuitiveness and attractiveness of the product display become the key factors influencing consumers' purchasing decisions.
[0003] Existing e-commerce product display devices are mostly fixed structures with display racks, which can only present products from a single angle. This makes it difficult for viewers to observe product details and can easily lead to insufficient information delivery. On the other hand, traditional display devices have a fixed height and cannot be flexibly adjusted according to product size. When displaying multiple products, the layout is often cluttered and the focus is not highlighted. In addition, some rotating display devices require an independent power source for each display unit, which is complex in structure, consumes a lot of energy, and has high maintenance costs. They are difficult to meet the display needs of multiple products, low cost, and easy operation in e-commerce scenarios. Utility Model Content
[0004] In view of the above-mentioned shortcomings of the existing technology, the present invention provides a display device for displaying e-commerce products, which can effectively solve the problems of single display angle, non-adjustable height and complex multi-unit power in the existing technology.
[0005] To achieve the above objectives, this utility model provides the following technical solution:
[0006] This utility model provides a display device for displaying e-commerce products, including a base with a cavity inside. A motor is fixedly connected to the inner bottom surface of the cavity via a bracket. A first rotating shaft is fixedly connected to the output end of the motor. The top end of the first rotating shaft is rotatably connected to the inner top surface of the cavity via a bearing.
[0007] Multiple display mechanisms are provided, including a rotating display component, a height adjustment component, and a limiting component. The rotating display component includes a rotating column rotatably connected to the bottom surface of a cavity via a bearing. The rotating column is rotatably connected to the upper surface of a base via a bearing. A groove is provided on the upper surface of the rotating column, and a support column is slidably connected within the groove. A display base is fixedly connected to the top of the support column. A drive wheel and a driven wheel are fixedly connected to the first rotating shaft and the rotating column in their circumferences, respectively. A belt is fitted between the drive wheel and the driven wheel.
[0008] According to the above-mentioned display device for displaying e-commerce products, the height adjustment component includes a threaded groove formed on the bottom surface of the support column, a threaded rod threadedly connected in the threaded groove, the bottom end of the threaded rod being rotatably connected to the inner bottom surface of the groove through a bearing, a second rotating shaft provided in the groove, the second rotating shaft being rotatably connected to the side wall of the rotating column through a bearing, a first bevel gear fixedly connected to the side end of the second rotating shaft, and a second bevel gear fixedly connected circumferentially to the threaded rod, the first bevel gear meshing with the second bevel gear.
[0009] According to the above-mentioned display device for displaying e-commerce products, the limiting component includes two limiting grooves opened on the side wall of the rotating column, and limiting blocks are slidably connected in both limiting grooves, and both limiting blocks are fixedly connected to the side wall of the supporting column.
[0010] According to the above-mentioned display device for displaying e-commerce products, the inner walls of the plurality of grooves are fixedly connected with reinforcing plates, and the plurality of threaded rods are rotatably connected to the bottom surface of the plurality of reinforcing plates through bearings.
[0011] According to the above-mentioned display device for displaying e-commerce products, multiple driving wheels and driven wheels are located in a cavity, and the diameter of the driving wheel is larger than the diameter of the driven wheel.
[0012] According to the above-mentioned display device for displaying e-commerce products, each of the two rotating shafts has a knob fixedly connected to its side end, and the multiple display seats are respectively concentrically arranged with multiple support columns.
[0013] The technical solution provided by this utility model has the following advantages compared with the known prior art:
[0014] 1. This utility model, through the set rotating display component, can realize the multi-angle rotation display of products from 360 degrees. The component, with the transmission cooperation of motor, drive wheel, driven wheel and belt, drives the rotating column, support column and display base to rotate synchronously, allowing consumers to clearly observe the details of the front, side and back of the product, effectively solving the problem of the single angle of traditional fixed display racks.
[0015] 2. This utility model, through its height adjustment component, can independently adjust the height of each display stand, adapting to e-commerce products of different sizes. Without replacing the display equipment, it can meet the display needs from small ornaments to large home decorations, reducing merchants' operating costs and improving display flexibility.
[0016] 3. The present invention, through the setting of the limiting component, can ensure the stability and reliability of the support column height adjustment process, avoid rotational deviation, thereby ensuring accurate height adjustment, preventing the product from slipping due to support column deviation, and improving the safety of the device. Attached Figure Description
[0017] To more clearly illustrate the technical solutions in the embodiments of this utility model or the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of this utility model. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.
[0018] Figure 1 This is a three-dimensional structural diagram of the present invention;
[0019] Figure 2 This is a three-dimensional structural cross-sectional diagram of the present invention;
[0020] Figure 3 for Figure 2 Enlarged view of point A in the middle.
[0021] Reference numerals: 1. Base; 11. Cavity; 12. Motor; 13. First rotating shaft; 2. Rotating display assembly; 21. Rotating column; 22. Groove; 23. Support column; 24. Display seat; 25. Drive wheel; 26. Driven wheel; 27. Belt; 28. Reinforcing plate; 3. Height adjustment assembly; 31. Threaded groove; 32. Threaded rod; 33. Second rotating shaft; 34. First bevel gear; 35. Second bevel gear; 4. Limiting assembly; 41. Limiting groove; 42. Limiting block. Detailed Implementation
[0022] To make the objectives, technical solutions, and advantages of the embodiments of this utility model clearer, the technical solutions of the embodiments of this utility model will be clearly and completely described below with reference to the accompanying drawings. Obviously, the described embodiments are only some, not all, of the embodiments of this utility model. All other embodiments obtained by those skilled in the art based on the embodiments of this utility model without creative effort are within the scope of protection of this utility model.
[0023] The present invention will be further described below with reference to the embodiments.
[0024] Example: Refer to Figures 1 to 3 A display device for displaying e-commerce products includes a base 1, a cavity 11 is provided in the base 1, a motor 12 is fixedly connected to the inner bottom surface of the cavity 11 by a bracket, a first rotating shaft 13 is fixedly connected to the output end of the motor 12, and the top end of the first rotating shaft 13 is rotatably connected to the inner top surface of the cavity 11 by a bearing.
[0025] Multiple display mechanisms are provided, including a rotating display component 2, a height adjustment component 3, and a limiting component 4. The rotating display component 2 includes a rotating column 21 rotatably connected to the bottom surface of the cavity 11 via a bearing. The rotating column 21 is rotatably connected to the upper surface of the base 1 via a bearing. A groove 22 is provided on the upper surface of the rotating column 21. A support column 23 is slidably connected in the groove 22. A display seat 24 is fixedly connected to the top of the support column 23. A drive wheel 25 and a driven wheel 26 are fixedly connected to the first rotating shaft 13 and the rotating column 21 in the circumference, respectively. A belt 27 is sleeved between the drive wheel 25 and the driven wheel 26. Multiple drive wheels 25 and driven wheels 26 are all located in the cavity 11. The diameter of the drive wheel 25 is larger than the diameter of the driven wheel 26. Multiple display seats 24 are concentrically arranged with multiple support columns 23.
[0026] The height adjustment component 3 includes a threaded groove 31 on the bottom surface of the support column 23. A threaded rod 32 is threadedly connected to the threaded groove 31. The bottom end of the threaded rod 32 is rotatably connected to the inner bottom surface of the groove 22 via a bearing. A second rotating shaft 33 is provided in the groove 22. The second rotating shaft 33 is rotatably connected to the side wall of the rotating column 21 via a bearing. A first bevel gear 34 is fixedly connected to the side end of the second rotating shaft 33. A second bevel gear 35 is fixedly connected to the circumference of the threaded rod 32. The first bevel gear 34 and the second bevel gear 35 mesh with each other. A reinforcing plate 28 is fixedly connected to the inner wall of multiple grooves 22. Multiple threaded rods 32 are rotatably connected to the bottom surface of multiple reinforcing plates 28 via bearings to ensure that the height adjustment component 3 can operate stably. A knob is fixedly connected to the side end of multiple second rotating shafts 33 for easy operation by the staff.
[0027] The limiting component 4 includes two limiting grooves 41 opened on the side wall of the rotating column 21. Each limiting groove 41 is slidably connected to a limiting block 42, and both limiting blocks 42 are fixedly connected to the side wall of the support column 23.
[0028] The working principle of this utility model is as follows: When using this display device for displaying e-commerce products, the height and product placement should first be adjusted according to the size of the product to be displayed. Rotate the knobs of each display mechanism respectively. The knobs drive the second rotating shaft 33 to rotate. Through the meshing transmission of the first bevel gear 34 and the second bevel gear 35, the threaded rod 32 is driven to rotate stably in the groove 22. When the threaded rod 32 rotates, the support column 23 slides up and down along the groove 22 under the threaded engagement of the threaded groove 31 and the threaded rod 32. At this time, the limiting block 42 slides synchronously along the limiting slide groove 41 on the side wall of the rotating column 21 to prevent the support column 23 from rotating with the threaded rod 32. When the height of the display seat 24 is adapted to the product size, stop rotating the knob. Under the self-locking action of the thread, the support column 23 and the display seat 24 are fixed at the current height. Then the product can be placed on the display seat 24.
[0029] After height adjustment and product placement, the motor 12 inside cavity 11 of base 1 is activated. The motor 12 drives the first rotating shaft 13 to rotate, and the drive wheel 25 on the first rotating shaft 13 rotates synchronously. Through the sleeved transmission belt 27, the driven wheels 26 of each display mechanism rotate, thereby causing the rotating column 21 to rotate stably around its own axis. The rotating column 21 drives the display base 24 to rotate synchronously with the product through the support column 23, realizing a 360° multi-angle display of the product. Consumers can clearly observe the details of the front, side, and back of the product. If it is necessary to stop the display, the motor 12 can be turned off, and the rotating column 21 will stop rotating when the motor 12 stops. In addition, the device can be adapted and adjusted according to different scene requirements. In the shooting scene, the height of each display mechanism can be adjusted so that multiple products are on the same shooting plane or form a sense of layering with different heights, thereby improving the aesthetics of the shooting image, highlighting product details, and enhancing product appeal.
[0030] The above embodiments are only used to illustrate the technical solutions of this utility model, and are not intended to limit it. Although this utility model has been described in detail with reference to the foregoing embodiments, those skilled in the art should understand that modifications can still be made to the technical solutions described in the foregoing embodiments, or equivalent substitutions can be made to some of the technical features. Such modifications or substitutions will not cause the essence of the corresponding technical solutions to deviate from the protection scope of the technical solutions of the embodiments of this utility model.
Claims
1. A display device for showcasing e-commerce products, characterized in that, include: A base (1) is provided in which a cavity (11) is provided. A motor (12) is fixedly connected to the inner bottom surface of the cavity (11) by a bracket. A first rotating shaft (13) is fixedly connected to the output end of the motor (12). The top end of the first rotating shaft (13) is rotatably connected to the inner top surface of the cavity (11) by a bearing. Multiple display mechanisms, the display mechanism including a rotating display component (2), a height adjustment component (3) and a limiting component (4), the rotating display component (2) includes a rotating column (21) rotatably connected to the bottom surface of the cavity (11) by a bearing, the rotating column (21) is rotatably connected to the upper surface of the base (1) by a bearing, the upper surface of the rotating column (21) is provided with a groove (22), a support column (23) is slidably connected in the groove (22), the top of the support column (23) is fixedly connected to a display seat (24), the first rotating shaft (13) and the rotating column (21) are respectively fixedly connected to a driving wheel (25) and a driven wheel (26) in the circumference, and a belt (27) is sleeved between the driving wheel (25) and the driven wheel (26).
2. The display device for displaying e-commerce products according to claim 1, characterized in that, The height adjustment component (3) includes a threaded groove (31) on the bottom surface of the support column (23). A threaded rod (32) is threadedly connected in the threaded groove (31). The bottom end of the threaded rod (32) is rotatably connected to the inner bottom surface of the groove (22) through a bearing. A second rotating shaft (33) is provided in the groove (22). The second rotating shaft (33) is rotatably connected to the side wall of the rotating column (21) through a bearing. A first bevel gear (34) is fixedly connected to the side end of the second rotating shaft (33). A second bevel gear (35) is fixedly connected to the circumference of the threaded rod (32). The first bevel gear (34) and the second bevel gear (35) mesh with each other.
3. The display device for displaying e-commerce products according to claim 1, characterized in that, The limiting component (4) includes two limiting grooves (41) opened on the side wall of the rotating column (21), and a limiting block (42) is slidably connected in each of the two limiting grooves (41). The two limiting blocks (42) are fixedly connected to the side wall of the support column (23).
4. A display device for displaying e-commerce products according to claim 2, characterized in that, The inner walls of the multiple grooves (22) are fixedly connected with reinforcing plates (28), and the multiple threaded rods (32) are rotatably connected to the bottom surface of the multiple reinforcing plates (28) through bearings.
5. A display device for displaying e-commerce products according to claim 1, characterized in that, The multiple driving wheels (25) and driven wheels (26) are all located in the cavity (11), and the diameter of the driving wheel (25) is larger than the diameter of the driven wheel (26).
6. A display device for displaying e-commerce products according to claim 2, characterized in that, Each of the two rotating shafts (33) has a knob fixedly connected to its side end, and each of the display seats (24) is concentrically set with each of the multiple support columns (23).