Display package

Abstract

The invention relates to a presentation package for a garment with a neckline, comprising: a support insert (2) formed from a cardboard blank for insertion inside the garment and a reinforcing backing card (30). The support insert (2) has a U-shaped upper end section (4), a central section (6) adjoining it, a lower folding section (10), and a bending strip section (8) located between the central section (6) and the lower folding section (10), which is provided with material weakenings to allow it to be formed into a curved shape, so that the lower folding section (10) can be positioned parallel to and offset from the central section (6) at a predetermined distance.The rear reinforcement card (30) has a bending strip zone (34) adjoining its main area (32) at the top, which is provided with material weakenings in order to be formable in a curve shape in the area of ​​the bending strip zone (34), so that a tapered end section (36) adjoining the bending strip zone (34) can be positioned parallel to the main area (32) at a distance specified by the curve shape of the bending strip zone (34) and in contact with the rear of the stirrup-shaped upper end area (4) of the support insert (2), wherein the tapered end section (36) can be folded over along a fold line (38) in order to bring the folded part (40) in contact with the front of the stirrup-shaped upper end area (4) of the support insert (2).Furthermore, a suspension hook (70) is provided, which is connected to the tapered central area of ​​the arc-shaped upper end area (4) of the support insert (2) and to the tapered end section (36) of the rear reinforcement card (30), connecting them together.

Description

[0001] The present invention relates to presentation packaging for clothing items, specifically for clothing cuts with a neckline, such as shirts, sweaters, pullovers, T-shirts, jackets, sweatshirts, dresses, undershirts, jerseys, hoodies, etc.

[0002] Conventional presentation packaging for shirts consists of a cardboard support and a closed wrapper made of transparent plastic film or cellophane. This closed wrapper is disadvantageous because it prevents the customer from directly touching the garment. Furthermore, plastic film wrapping is no longer considered environmentally sustainable.

[0003] Display packaging is used to display clothing items in stores in a folded state, making them easily visible to customers. To achieve this, the display packaging should be both standable and hangable, meaning it should be able to stand on shelves, lean against a back wall, or be hung from a rod.

[0004] A presentation packaging with these properties is known from WO 2020 / 200506 A1. The presentation packaging described therein has a support insert made of a cardboard blank, which has a bow-shaped upper end region which, after the support insert has been inserted into the interior of the garment, partially protrudes from the neckline of the garment. Furthermore, a base part made of a cardboard blank is present, which has a rear wall adjacent to the outside of the garment and wall regions extending therefrom, which completely surround the garment supported by the support insert in a lower region of the garment facing away from the neckline, i.e. further wall sections extend from the rear wall and partially cover at least one side and the front of the garment opposite the rear wall.The base part rests with the upper end of the back wall on the back of the bow-shaped upper end of the support insert protruding from the neckline and is connected to it by a hanging hook.

[0005] Since the base part also at least partially forms an outer packaging which surrounds at least parts of the garment on the outside, ie in addition to the back wall covering the back of the garment surrounding the support insert, it covers at least one side and then at least part of the front of the garment, the material requirement for the cardboard blank from which the base part is folded is relatively high.

[0006] An even more serious disadvantage of the known presentation packaging exists from a logistical perspective: since the base part encloses the garment wrapped around the support insert on at least three sides (the back, at least one side, and the front), the dimensions of the cardboard blank forming the base part and its fold lines must be individually adapted depending on the size and type of the respective garment. A base part for a garment made of a thin textile material, such as a T-shirt, must therefore be manufactured with different dimensions and fold lines than a base part for a garment made of a thick textile material, such as a thick wool sweater.This also poses problems for the manufacturers of the clothing items, as they must have a range of presentation packaging with different dimensions available for different types of clothing and for different material thicknesses, or order presentation packaging with dimensions adapted to that specific item of clothing from the manufacturer of the presentation packaging before starting to produce a number of a specific item of clothing.

[0007] Another problem with the known presentation packaging arises from the fact that the support insert, as a flat cardboard piece, has relatively sharp cut edges along its outer edges. Pressure lines can therefore form in the textile material of the garment in areas of the garment placed around these sharp edges, particularly in areas where an elastic rubber ring is placed around the presentation packaging to stabilize it under tension. Such imprints from the sharp edges of the support insert impair the appearance of the garment when removed from the presentation packaging.

[0008] The object of the present invention is to design a presentation packaging that can be used to package a wide range of clothing items of different sizes and fabric thicknesses. Furthermore, the cardboard material required for the presentation packaging should be as minimal as possible. Finally, the presentation packaging should leave the front part of the garment as completely visible as possible.

[0009] To achieve this objective, the presentation packaging having the features of patent claim 1 serves. Advantageous embodiments of the invention are set forth in dependent claims 2-13. Claim 14 is directed to a sales arrangement comprising a garment and a presentation packaging according to any one of claims 1-13.

[0010] The inventive presentation packaging for a garment with a neckline comprises a support insert formed from a cardboard blank and a rear reinforcement card formed from a cardboard blank. The support insert is designed for insertion inside the garment and includes: a bow-shaped upper end region, the tapered central region of which is designed to protrude from the neckline, a central section adjoining the upper end region, a lower wrap-around section, and a bending strip section located between the central section and the lower wrap-around section. The bending strip section is provided with material weakenings to allow it to be shaped into a curve, so that the lower wrap-around section can be positioned opposite and offset parallel to the central section at a predeterminable distance.Because the bending strip section is bendable along its width (perpendicular to the strip direction) with a predefined curvature, it can be bent into a tighter curve of 180°, resulting in a smaller distance between the center section and the offset, parallel, overlapping section, or it can be bent into a wider curve, resulting in a larger distance between the center section and the overlapping section. This allows this part of the presentation packaging to be adapted to different material thicknesses or material cuts of various types of clothing, some of which are accommodated in the space between the center section and the folded overlapping section.

[0011] The rear reinforcement card is formed from a cardboard blank and can be positioned opposite the folded-over lower fold-over section of the support insert, so that the rear reinforcement card comes into contact with parts of the garment held by the folded-over section. For this purpose, the rear reinforcement plate is provided with: a main region, a bending strip zone adjoining it at the top, and a tapered end section adjoining the bending strip zone, wherein the bending strip zone is provided with material weakenings in order to be bendable in a curved shape in the region of the bending strip zone, so that the tapered end section adjoining the bending strip zone can be positioned parallel to the main region of the reinforcement card in contact with the back of the bow-shaped upper end region of the support insert at a distance predetermined by the curved shape of the bending strip zone.In this way, the distance between the folded overlay section of the support insert and the main area of ​​the rear reinforcement card is also variable and can therefore be adapted to different material thicknesses and different types of garments to be packaged. For example, if only layers of a thin T-shirt lie between the rear reinforcement card and the folded overlay section, a relatively slight bend in the area of ​​the bending strip zone is sufficient to bring a tapered end section of the rear reinforcement card, adjoining the bending strip zone, into the plane of the back of the central section of the support insert, so that the tapered end section can be brought into contact with the back of the tapered central section of the bow-shaped upper end section of the support insert.A correspondingly stronger bend in the area of ​​the bending strip zone is necessary if more material has to be accommodated in the aforementioned space due to a particular item of clothing.

[0012] Finally, the presentation packaging has a hanging hook that is connected to the tapered middle section of the bow-shaped upper end section of the support insert and to the tapered end section of the rear reinforcement card, thus connecting them together.

[0013] It has already been pointed out that the presentation packaging can be adapted to different types of garments and different textile material types and thicknesses by means of the variable radius of curvature of the bending strip section of the support insert and by means of the variable extent of curvature of the bending strip zone of the rear reinforcement card.

[0014] It should also be emphasized that since the presentation packaging does not have any external parts surrounding the garment, the amount of cardboard required is reduced.

[0015] It should also be noted that the support insert, except for the tapered central section of the bow-shaped upper end section, which protrudes from the neckline, is completely inside the garment when packaged. In contrast, the back reinforcement card is completely outside the garment when packaged. Therefore, there are no packaging parts that enclose the packaged garment on multiple sides, which might require different dimensions for different types of garments.

[0016] Of the main components of the presentation packaging—the support interlining and the back reinforcement card—only the back reinforcement card is located outside the packaged garment. Therefore, the front side of the garment opposite the back reinforcement card remains largely unaffected by the presentation packaging and thus fully visible.

[0017] A further advantage of the present invention is that the folded-over part of the tapered end section of the rear reinforcement card can be folded over onto the front side of the bow-shaped upper end region of the support insert. The back of the rear reinforcement card facing away from the packaged garment is generally white or light-colored and printable so that information about the respective garment can be printed on it. Part of this back side, namely the folded-over part of the tapered end section, then lies on the front side of the bow-shaped upper end region of the support insert and is therefore visible from the front. As part of the back side, the size of the garment can also be printed on it, clearly visible from the front in the area of ​​the neckline.This also has the great advantage that the support insert with its upper, bow-shaped end section can be the same for all types of garments to be packaged and for all sizes, which represents a considerable logistical simplification because it is possible for all the information relating to the respective garment to be printed on the back reinforcement card and, in particular, in the clearly visible area of ​​the neckline of the garment packaged with the presentation packaging, the size of the garment is visibly printed on the folded end section.

[0018] This is important because the otherwise visible part of the bow-shaped upper end of the support insert is made of recycled cardboard and is therefore difficult or impossible to print on. However, it is certainly desirable for the support insert to be made of recycled cardboard and also to have this appearance, as this gives the customer the impression that the packaging is made entirely or predominantly from recycled material and is therefore environmentally friendly and recyclable.

[0019] The terms "flexible strip section" and "flexible strip zone" should be interpreted in such a way that, due to their strip-like configuration, they have a width (running transversely to the strip direction), thus keeping the parts connected by them at a distance from each other. The material weakenings in the flexible strip section and the flexible strip zone mean that the flexible strip section and the flexible strip zone can assume a curved arc shape in the width direction of the flexible strip section and the flexible strip zone.A "sharp" curve can be formed if a thin garment only needs to accommodate a small amount of material between the packaging parts adjoining the bending strip section / bending strip zone and these therefore only need to be spaced closely, while in the case of thicker garments a "long" curve can be formed if more material needs to be accommodated between the adjoining packaging parts and these therefore need to be spaced further apart.

[0020] In a preferred embodiment, the material weakenings of the bending strip section of the support insert and the bending strip zone of the rear reinforcement card are each formed by a plurality of grooves in the card blank running parallel to one another at a distance from one another and in the strip direction of the bending strip section and the bending strip zone, each groove forming a fold line.In other words, the bending strip section and the bending strip zone are each provided with a plurality of grooves running transversely to the width direction of the strips and parallel and spaced from one another, which in cooperation enable variability in the bending shape in the region of the bending strip section and the bending strip zone, so that variable distances between the central section and the lower cover section of the support insert and a variable distance of the main section of the rear reinforcement card from the tapered end section of the rear reinforcement card can be realized, so that for different types of clothing, different amounts of clothing material can be accommodated in the spaces with the aforementioned variable distances.

[0021] In a preferred embodiment, the bow-shaped upper end region of the support insert is provided on the sides with opposite, laterally projecting sleeve extensions, which are each connected to the upper end region by a first lateral bending strip section which has material weakenings in order to be formable in a curved shape, so that the respective sleeve extension can be positioned over the upper end region of the support insert by a bent-back shape of the associated first lateral bending strip section.

[0022] Similarly, in a further preferred embodiment, the central portion of the support insert is provided on the sides with opposite, laterally projecting side projections, which are each connected to the central portion by a second lateral bending strip portion having material weakenings, and are designed to be curved so that the respective side projection can be positioned over the central portion of the support insert by a bent-back shape of the associated second lateral bending portion.

[0023] The lateral sleeve extensions and side extensions on the support insert designed in this way have the following functions. Like the rest of the support insert, the extensions are located inside the garment. By folding the sleeve extensions or side extensions back over the bow-shaped upper end area or the middle section of the support insert, the parts of the garment in which the sleeve extensions and side extensions run are simultaneously folded over and placed on the opposite back of the support insert. Folding the sleeve extensions and side extensions therefore simplifies the packaging process, and the sleeve extensions and side extensions can also be viewed as folding aids in the presentation packaging, simplifying the packaging process of a garment in the presentation packaging.

[0024] Another possible function of the lateral extensions and their connection by lateral bending strip sections is the following. The curved shape in the area of ​​the lateral bending strip sections creates a tubular design on both sides of the edge areas of the central section of the support insert, which is formed by the lateral bending strip sections and lateral extensions in conjunction with the remaining parts of the support insert. The shape of these tubular hollow spaces on the opposite side edge areas of the support insert increases the flexural strength of the support insert compared to a flat form of a support insert made from cardboard blanks. The resulting increase in flexural strength allows the material thickness of the cardboard blank itself to be reduced, which allows for material and therefore weight savings.

[0025] A further advantage of the bendable design of the first and second lateral bending strip sections is that the garment is not folded around the sharp edges of a cardboard blank, but rather along a bend extending in the direction of the bend. This way, the packaged garment is not exposed to sharp bends at the sharp edges of a cardboard blank in the side edge areas of the support insert, but is folded in a curved shape, which prevents the formation of wrinkles in the garment material.

[0026] In a preferred embodiment, the material weakenings of the first and second lateral bending strip sections of the support insert, similar to those of the bending strip section as described above, are each formed by a plurality of parallel grooves in the carton blank, spaced apart from one another and running in the strip direction of the first and second bending strip sections, each groove forming a fold line.

[0027] In a preferred embodiment, the central section of the support insert is provided with two incisions, each having a bend, which are shaped such that the tab-shaped surface section of the central section of the support insert encompassed by the respective incision can be bent out as a flap. The flaps thus formed are positioned on the support insert such that, after reshaping the second lateral bending strip sections to return the lateral extensions to the central section, the outer edges of the bent lateral extensions can be inserted behind the flaps. In this way, the tubular or hollow channel shape formed by bending back the lateral extensions is fixed. In this way, the tubular shape can be fixed particularly easily by a plugging process on both sides of the central section of the support insert to increase the strength as described above.

[0028] In a preferred embodiment, the rear reinforcement card is provided with a protective strip formed from a cardboard blank, which is arranged in the central region of the reinforcement card on the side of the rear reinforcement card facing the support insert. Near the opposite sides of the rear reinforcement card, the protective strip is guided through slots formed in the rear reinforcement card to the opposite surface of the rear reinforcement card.The opposite end sections of the protective strip are connected to a central main part of the protective strip by third lateral bending strip sections, which have material weakenings so that the third lateral bending strip sections can be formed into a curved shape. By forming the third lateral bending strip sections into a bent-back shape, the opposite end sections of the protective strip can be positioned to extend beyond the central section of the support insert. This protective strip offers the possibility of placing an elastic retaining ring, such as a rubber ring, around the combination of the backing card and support insert and the garment packaged with it to stabilize the packaging.For this purpose, the rubber ring is placed around the garment packed in the presentation packaging in the area of ​​the protective strip, so that the rubber ring runs on the outside of the protective strip, thus preventing a tightly fitting rubber ring from leaving pressure marks on the garment.

[0029] In a preferred embodiment, the rear reinforcement card is provided with a rubber ring that is guided through openings in the rear reinforcement card and openings in the opposite end sections of the protective strip to further stabilize the composite of the support insert and rear reinforcement card. The rubber ring is guided along the outside of the third lateral bending strip sections and the end sections of the protective strip, so that the rubber ring cannot come into contact with the garment in the opposite side areas of the packaging and the pressure of the rubber ring is distributed across the width of the protective strip.

[0030] In a preferred embodiment, said openings in the rear reinforcement card are each connected by a cut to an accessible edge of the rear reinforcement card, and said openings in the opposite end sections of the protective strip are also each connected by a cut to an accessible edge of the protective strip, so that the rubber ring can be inserted through the cuts into the respective openings.

[0031] In a preferred embodiment, the cardboard blank of the support insert is provided with a central recess in the area of ​​the middle section in order to save material.

[0032] In a first preferred embodiment, the cardboard blank of the support insert is formed from a laminated composite of two laminated paperboards. Each of the two layers can, for example, be a paperboard with a thickness of 350 g / m².

[0033] In an alternative preferred embodiment, the cardboard blank of the support insert is formed from a single-layer paper cardboard. A frame-shaped surrounding portion of the paper cardboard, which remains after cutting out the lower folding portion and the bending strip portion of the support insert, is folded over and glued to the central portion and the bow-shaped upper end region of the support insert in order to increase the strength of the support insert in the region of the central portion and the bow-shaped upper end region. This configuration allows the cardboard blank made from a single-layer material used to form the support insert to have a lower thickness of, for example, only 450 g / m², whereby sufficient strength is nevertheless achieved by the folded and glued frame portion in the region of the central portion of the support part.

[0034] In a preferred embodiment of the invention, the suspension hook is connected to the support insert and the rear reinforcement card by a pin extending from the suspension hook passing through aligned openings in the tapered end region of the rear reinforcement card, in the bow-shaped upper end region of the support insert and in the folded part of the tapered end section (36) of the rear reinforcement card and holding the suspension hook fastened to the thus formed composite of support insert and rear reinforcement card, wherein an extension extending from the suspension hook for the clip closure engages with the end of the pin passed through the openings and secures the pin in this position. The pin can z.b. have an enlarged head over which an opening in the process can be pulled, which snaps elastically behind it after passing the head.

[0035] The invention will be described below using exemplary embodiments in the drawings, in which: Figures 1a - 1h show a first embodiment of a presentation package during its step-by-step transformation during a packaging process, Figures 2a - 2h show a second embodiment of a presentation package during its step-by-step transformation during a packaging process, Figures 3a - 3c show views of a rear reinforcement card which can be used in the above-mentioned embodiments of the presentation packaging according to the invention, and Figures 4a - 4b show side sectional views of a presentation package in the packaged state.

[0036] To the extent that location terms such as "upper," "lower," "front," and "back" are used in the present application, these are not absolute spatial location terms, but rather location terms relating to the presentation packaging relative to the garment to be packaged, with the neckline opening being considered "top" and the opening located in the torso area or even further down the body of the garment wearer being considered "bottom." Furthermore, the side of the garment that bears against the chest and stomach is considered the "front" side, and correspondingly, the side that bears against the back is considered the "back" side of the garment.

[0037] The two main components of the presentation packaging according to the invention are a support insert 2 formed from a cardboard blank and a rear reinforcement card 30 also formed from a cardboard blank. The support insert 2 is, for example, in Figure 1a shown and the rear gain map 30 in Figure 1g .

[0038] The support insert 2 is located in the packaged state inside the garment and only a bow-shaped upper end region 4 of the support insert 2 protrudes with a central region through the opening of the neckline of the garment to be packaged.

[0039] The sections of the support insert 2 are first examined with reference to Figure 1adescribed. The support insert 2 has, from top to bottom, the bow-shaped upper end region 2, followed by a central section 6, followed by a bending strip section 8, and finally a lower covering section 10. The bending strip section 8 connects the central section 6 to the lower covering section 10. The bending strip section 8 has a certain strip width, ie, in the unfolded state of the support insert 2, the central section 6 and the lower covering section 10 are spaced apart from one another by the strip width of the bending strip section 8.

[0040] The bending strip section 8 is provided with material weakenings that allow the bending strip section to be curved over its entire length. Material weakenings are distributed along the strip width so that the bending strip section 8 can be bent into a "sharp" curve when the lower folding section is folded over (an intermediate step of the folding is shown in Figure 1eshown) to position itself at a distance and in opposition parallel to the central section 6; in the case of a "sharp" curve of the bending strip section 8, the distance between the folded overlay section 10 and the central section 6 is small, which is sufficient in the case of thin garments, such as a T-shirt. Conversely, in the case of thicker garments, such as a sweater, the bending strip section 8 can be shaped into an "elongated" curve, so that the lower overlay section 10 comes into opposition at a greater distance from the central section 6, allowing more material of the thicker garment to be accommodated in the gap.

[0041] In the preferred embodiment, the material weakenings of the bending strip section 8 are formed by a plurality of grooves running parallel in the strip direction and spaced apart in the direction of the strip width, each forming fold lines. In the figures, these grooves are represented by four parallel lines, which are intended to indicate grooves.

[0042] The central section 6 of the support insert 2 is provided with a recess 20 to save material, so that the central section 6 forms an opening in this area.

[0043] The support insert 2 has sleeve extensions 12 on both sides of the bow-shaped upper end region 4. The sleeve extensions 12 are connected to the middle part of the support insert 2 via first lateral bending strip sections 14, the design of which corresponds to that of the bending strip section 8 insofar as the curved shape formed in the area of ​​the first lateral bending strip section 14 when the sleeve extensions 12 are folded over in opposition to and at a distance from the bow-shaped end region 4 (see Figure 1d ), is variable, so that here too, a narrower or wider curve shape in the area of ​​the first lateral bending strip sections can be adapted to the type of garment to be packaged.

[0044] Below the sleeve extensions 12, on both opposite sides of the central section 6, there are lateral extensions 16 of the central section 6, which are connected to the latter via second lateral bending strip sections 18. The function and structure of the second lateral bending strip sections 18 correspond to those of the first lateral bending strip sections 14. Thus, by reshaping the second lateral bending strip sections 18, it is possible to position the lateral extensions 16 extending over the central section 6 and back to its surface, as shown in Figure 1bshown. The central section 6 is provided with two curved incisions 22, wherein a fold line is formed on the base line of each curved incision 22, so that a flap formed by the curved incision 22 can be bent out of the plane of the central section 6 along the fold line. This allows the bent side extensions 16 to be inserted behind a flap formed by the incisions 22, as shown in Figure 1b shown, whereby the tubular configuration is thereby fixed to the opposite sides of the central section 6.

[0045] This tubular design, which is formed on each side of the central section by a second lateral bending strip section and the lateral extension 16, increases the strength of the support insert, since a tube formed from a cardboard blank has greater strength than the flat cardboard blank itself. This design of the support insert 2 therefore allows for material and weight savings, since the basic strength of the cardboard blank itself can be lower than would be the case for a cardboard blank without tubular stabilization.

[0046] A further advantage of the curved curves in the area of ​​the bending strip section 8 and the first and second lateral bending strip sections 14, 18 is that the garment wrapped around these areas does not undergo a sharp bend and does not rest against a sharp edge of the carton blank, thus eliminating the possibility of fold lines or pressure marks on the garment caused by sharp edges. This ensures that the garment is in a visually appealing condition once removed from the presentation packaging.

[0047] The following explains how to handle the presentation packaging when packing a garment using a T-shirt as an example. Starting with the unfolded state of the cardboard blank of the support insert 2 in Figure 1aFirst, the second lateral bending strip sections 18 are bent over by bending the side extensions with their outer side edges onto the surface of the central section 6 and inserting them there behind the tabs formed by the incisions 22 in order to form the tubular side stiffeners of the support insert in the area of ​​the central section 6, as shown in Figure 1b shown.

[0048] The support insert 2 is then inserted into the inside of the T-shirt 1, whereby Figure 1c In the state shown, the back of the T-shirt 1 to be packaged is visible. In the following figures, the T-shirt 1 is no longer shown to simplify the illustrations. After inserting the support insert 2 into the interior of the T-shirt 1, so that only its bow-shaped upper end area 4 partially protrudes from the opening of the neckline ( Figure 1c), the sleeve extensions 12 are folded over to the bow-shaped upper end area 4 with the sleeves of the T-shirt ( Figure 1d ).

[0049] Then the bending strip section 8 is formed into a curve, while the lower transfer section 10 is folded by approximately 180° in order to be parallel and spaced from the central section 6 of the support insert (see Figures 1e and 1f ).

[0050] In Figure 1g The curved double arrow indicates that the support insert 2 in the illustration of Figure 1g is shown reversed by 180°, ie compared to the illustration in Figure 1f , in which the lower allocation section 10 can be seen lying on top, now in Figure 1g the middle section 6 can be seen on top and the lower allocation section 10 is now behind it.

[0051] Before further describing the handling of the presentation packaging when packing a garment, the structure of the rear reinforcement card 30 will now be described with reference to Figures 3a - 3cdescribed. The rear reinforcement card 30 has a main area 32, to which a bending strip zone 34 adjoins on an upper side, which in turn is adjoined by a tapered end section 36. The bending strip zone 34 corresponds in structure and function to the bending strip section 8, i.e. the bending strip zone 34 can be formed into a desired curved shape. However, this does not serve to fold the tapered end area 36 towards the main area 32 of the rear reinforcement card, but rather to position the main area 32 of the rear reinforcement card in a position displaced parallel to the tapered end area 36. The purpose of this bending strip zone 34 can be most easily understood from the lateral sectional view in Figure 4a In the state in Figure 4aThe rear reinforcement card 30 rests on the outside against an area of ​​the garment which, after folding over the lower cover section 10, is on the side opposite the middle section 6 of the support insert. The tapered end region 36 of the rear reinforcement card 30 should rest against the upper end of the bow-shaped upper end region 4 of the support insert 2. For this purpose, the bending strip zone 34 must have a Figure 4a take a simplified S-shaped curve shape so that the main area 32 of the rear reinforcement card 30 can lie on the outside of the packaged garment, with the larger amount of material of the packaged garment lying between the rear reinforcement card and the central section 6 of the support insert 2. Therefore, the bending strip zone 34 must take a curved shape so that the tapered end section 36 can come into contact with the upper end of the bow-shaped upper end section 4, as in Fig. 4a shown. From Fig. 4a It can be seen that the function of the bending strip zone 34 is to enable, by variable shaping of its curvature, the main area 32 of the rear reinforcement card 30 to lie at a predeterminable distance from the central section 6 of the support insert 2 in order to be able to accommodate different amounts of material of the garment therebetween, depending on the type of garment.

[0052] The tapered end region 36 of the rear reinforcement card 30 is provided with a foldable part 40 which can be folded over 180° along a fold line 38, this folding of the foldable part 40 serving to bring the foldable part 40, when the tapered end region 36 rests between the fold line 38 and the bending strip zone 34 against a surface of the upper end of the bow-shaped upper end region 4 of the support insert, by folding it over onto the opposite surface of the upper end of the bow-shaped upper end region 4. This serves, among other things, to keep openings 42 and 44 of the rear reinforcement card 30 in communication with an opening 5 at the upper end of the bow-shaped upper end region 4 of the support insert 2 and the rear reinforcement card 30 by means of a pin 72 formed on a suspension hook 70 made of plastic (see Fig. 4a and 4b) is pushed through the aligned openings 42, 5 and 44 and the outer projecting end of the pin is clipped into engagement with one end of an extension 74 of the suspension hook 70 to secure the connection of the support insert 2 and the rear reinforcement card 30 and the attachment of the suspension hook 70 to the assembly of the support insert 2 and the rear reinforcement card 30. As in Figures 4a and 4b shown, in order to secure the pin 72 of the suspension hook, its extension 74 with an opening at its end can be extended over an enlarged head of the pin 72 ( Fig. 4b ), whereby the opening expands elastically and snaps into place after passing the enlarged head behind it.

[0053] We will now once again look at the rear reinforcement card and its further design with reference to the Figures 3a -3c returned. As in Figure 3aAs can be seen, two opposite slits 46 are formed in the main area 32 of the rear reinforcement card 30. These serve to guide a protective strip 50 formed from a cardboard blank, wherein the central main section 56 of the protective strip 50 lies on a side of the rear reinforcement card 30 facing away from the garment and the protective strip 50 is guided through the slits 46 onto the side facing the garment, which in Figure 3cis shown. The opposite end sections 52 of the protective strip 50 are each connected to the remaining central region of the protective strip 50 via third lateral bending strip sections 54. The third lateral bending strip sections 54 can each again be formed by a plurality of grooves. By bending the third lateral bending strip sections 54 in a curved shape around the packaged item of clothing, the opposite end sections 52 of the protective strip can be folded around the packaged item of clothing and onto its front side.

[0054] The folded end sections 52 on the front of the packaged garment serve to apply the pressure of a rubber ring 60 (see Figures 1g - 1h) which runs on the rear side of the rear reinforcement card 30 facing away from the garment, is guided into slots in the rear reinforcement card 30 at the opposite outer edges, and then continues along the third lateral bending strip sections 54 and the opposite end sections 52 of the protective strip 50 to the front of the packaged garment. This annular course around the packaged garment further stabilizes the packaged garment in the presentation packaging, with the end sections 52 of the protective strip 50 absorbing the pressure of the adjacent rubber ring and distributing it over a wider area of ​​the garment, so that the rubber ring cannot leave any undesired pressure marks on the packaged garment.

[0055] In the rear reinforcement card 30, a further, generally curved notch 48 is formed in the middle, which can be bent out in order to hook the circumferential rubber ring 60 behind it, which from there on the in Figure 3a shown side of the reinforcement card 30, which faces away from the packaged garment, to the outer edges of the rear reinforcement card 30, in which two small slots are formed opposite one another, into which the circumferential rubber ring can also be hooked.

[0056] The Figure 3a The side of the back reinforcement card 30 shown will usually be white or whitish in order to be able to print information about the garment. Therefore, the Figure 3aThe side of the foldable part 40 of the tapered end section 36 of the rear reinforcement card 30 is printable. After folding over this foldable part 40 of the rear reinforcement card 30, it rests at the front on the upper end of the bow-shaped upper end region 4 of the support insert 2, with the printable surface now lying on top of the bow-shaped upper end region 4 of the support insert 2. This design has the advantage that important information can be printed in this clearly visible location, e.g., the size of the garment, which is thus clearly visible regardless of whether the presentation packaging is arranged lying down, standing up, or hanging.

[0057] In the Figures 1a - 1hIn the embodiment shown, the cardboard blank is made from a laminate by two interconnected paper cardboard sheets with a thickness of 350 g / m 2<, which offers a reasonable strength of the cardboard blank made from this laminate for a wide range of applications of clothing items.

[0058] In an alternative embodiment described in Figures 2a - 2k As shown, the cardboard blank is made of a single layer of paperboard with a strength of 450 g / m 2. In order to give the support insert 2 sufficient strength despite the lower paper thickness, the cardboard blank is designed as follows. As shown in Figure 2aAs shown, the support insert 2, as in the previously described embodiment, has a bow-shaped upper end region 4, a middle section 6 and, adjoining this, a bending strip section 8 and a lower folding section 10. In addition, the cardboard blank has a frame 24 made of the cardboard blank which surrounds the bending strip section 8 and the lower folding section 10 and is separated from the lower folding section and the bending strip section 8 by a series of incisions which are only interrupted by small remaining webs of cardboard material. Along this dividing line formed by the incisions, the outer frame 24 can therefore be separated from the lower folding section 10 and the bending strip section 8 by tearing open the narrow cardboard webs between the incisions. This structure is used for the following construction.Before folding the lower folding section 10, an area of ​​the central section 6 and the bow-shaped upper end section 4 corresponding to the outer frame 24 is provided with a layer of glue 26. The lower folding section 10 is then bent by deforming the bending strip 8 (Fig. Figure 2b ) and finally brought into contact with the middle section 6 and the bow-shaped upper end region 4, whereby the outer frame 24 of the cardboard blank around the lower folding section 10 comes into contact with the glue layer 24. After the frame 24 has been brought into contact with the middle section 6 and the bow-shaped upper end region 2, the dividing line connecting the frame to the lower folding section 10 and the bending strip section 8 can be separated by tearing open the thin cardboard webs in the dividing line, after which the lower folding section 10 is folded back into the flat starting position, as in Figure 2cshown. In this way, the cardboard blank in the area of ​​the middle section 6 and the bow-shaped upper end area 4 of the support insert in the area of ​​the frame 24 receives twice the material thickness and thus in the middle section 6 and in the bow-shaped upper end area 4 an increased strength, which despite the otherwise lower thickness of the starting cardboard blank of only 450 g / m 2< provides sufficient strength of the support insert for most applications, which therefore requires less material overall than the first embodiment.

[0059] Otherwise, the structure and function of the second embodiment corresponds to the Figures 2a to 2k largely the first embodiment, so that for a further description of the figures of the second embodiment, reference is made to the corresponding description of the first embodiment.

Claims

1. Presentation packaging for an item of clothing having a neckline, which presentation packaging comprises: a supporting inlay (2) which is formed form a carton blank and which is configured for insertion into an interior of the item of clothing by comprising: a hanger-shaped upper end portion (4), a tapered central portion of which being shaped to protrude through the neckline; a middle portion (6) adjoining the upper end portion; a lower folding section (10); and a bending stripe section (8) which is located between the middle portion (6) and the lower folding section (10) and which is provided with material weakenings to be formable in a curve shape such that the lower folding section (10) can be positioned to be in juxtaposition to and in an offset parallel relation to the middle portion (6) at a selectable distance thereto; a rearward backing card (30) which is formed from a carton blank for positioning it in juxtaposition to the folded lower folding section (10) of the supporting inlay (2), wherein the rearward backing card (30) comprises: a main portion (32) of the rearward backing card, which main portion is upwards adjoined by a bending stripe zone (34) which is provided with material weakenings to be formable in the area of the bending stripe zone (34) in a curve shape such that a tapered end section (36) adjoining the bending stripe zone (34) can be positioned by the curve shape of the bending stripe zone (34) at a selectable distance to and in an offset parallel relation to the main portion (32) and in abutment on a backside of the hanger-shaped upper end portion (4) of the supporting inlay (2), wherein the tapered end section (36) is foldable along a folding line (38) to let a folded over part (40) contact a front side of the hanger-shaped upper end portion (4) of the supporting inlay (2); and a suspension hook (70) which is connected to the tapered central portion of the hanger-shaped upper end portion (4) of the supporting inlay (2) and to the tapered end section (36) of the rearward backing card (30) and connecting said tapered central portion and said tapered end section to each other.

2. Presentation packaging according to claim 1, characterized in that the material weakenings of the bending stripe section (8) of the supporting inlay (2) and the bending stripe zone (34) of the rearward backing card (30) are each formed by a plurality of creases in the carton blank, which creases extend parallel to and spaced a part from each other in a stripe direction of the bending stripe section (8) and the bending stripe zone (34), wherein each crease forms a fold line.

3. Presentation packaging according to any of the preceding claims, characterized in that the hanger-shaped upper end portion (4) of the supporting inlay (2) is laterally provided with opposite, laterally protruding sleeve extensions (12) which are connected to the upper end portion (4) by a respective first lateral bending stripe section (14) comprising material weakenings to be formable in a curve shape so that the respective sleeve extension (12) is, by the curved back shape of the respective first lateral bending stripe section (14), positionable above the upper end portion (4) of the supporting inlay.

4. Presentation packaging according to any of the preceding claims, characterized in that the middle portion (6) of the supporting inlay (2) is provided on its lateral sides with opposite, laterally protruding side extensions (16) which are connected to the middle portion (6) by a respective second lateral bending stripe section (18) comprising material weakenings to be formable in a curve shape such that the respective side extension (16) is, by the curved back shape of the respective second lateral bending stripe section (18), positionable above the middle portion (6) of the supporting inlay.

5. Presentation packaging according to claim 3 and 4, characterized in that the material weakenings of the first lateral bending stripe sections (14) and the second lateral bending stripe sections (18) of the supporting inlay (2) each are formed by a plurality of creases in the carton blank, which creases extend parallel to and spaced apart from each other in a stripe direction of the first and second lateral bending stripe sections, wherein each crease forms a fold line.

6. Presentation packaging according to claim 4 or according to claims 4 and 5, characterized in that the middle portion (6) of the supporting inlay is provided with two incisions, each having a bent shape such that a tab-shaped area section of the middle portion (6) of the supporting inlay embraced by the respective incision can be bent up as a flap, wherein the flaps formed in this manner are positioned on the supporting inlay (2) such that, after bending the second lateral bending stripe sections (18) for folding the side extensions (16) back to the middle portion (6), outer edges of the bent back side extensions (16) are insertable behind the flaps.

7. Presentation packaging according to any of the preceding claims, characterized in that the rearward backing card (30) is provided with a protective strip (50) which is formed from a carton blank and which is disposed in a central portion of the backing card (30) extending on the surface of the rearward backing card (30) facing the supporting inlay (2) and which is guided through slots (46) to the opposite surface of the rearward backing card (30), which slots are formed close to opposite lateral sides of the rearward backing card (30), wherein opposing end sections (52) of the protective strip (50) are connected to the central main portion (56) of the protective strip (50) by third lateral bending stripe sections (54) which comprise material weakenings so that the third lateral bending stripe sections (54) are formable in curve shape such that by forming the third lateral bending stripe sections (54) to a bent back shape the opposing end sections (52) of the protective strip (50) are positionable to extend towards and above the middle portion (6) of the supporting inlay (2).

8. Presentation packaging according to claim 7, characterized in that the rearward backing card (30) is provided with a rubber ring (60) which is guided through openings in the rearward backing card (30) and openings in the opposing end sections (52) of the protective strip (50) in order to further stabilize the aggregation of supporting inlay (2) and rearward backing card (50), wherein the rubber ring (60) is guided to extend on the outer surfaces of the third lateral bending strip sections (54) and of the opposing end sections (52) of the protective strip.

9. Presentation packaging according to claim 8, characterized in that each of the openings in the rearward backing card (30) is connected by an incision with an accessible edge of the rearward backing card (30) and that each of the openings in the opposing end sections (52) of the protective strip is connected by a respective incision with an accessible edge of the protective strip such that the rubber ring (60) can be inserted through the incisions into the respective openings.

10. Presentation packaging according to any of the preceding claims, characterized in that the carton blank of the supporting inlay (2) is provided in the area of the middle portion (6) with a central cutout (20) for reduction of material.

11. Presentation packaging according to any of the preceding claims, characterized in that the carton blank of the supporting inlay (2) is formed by a laminated aggregation of two laminated paper cartons.

12. Presentation packaging according to any of the claims 1-10, characterized in that the carton blank of the supporting inlay (2) is formed by a single layer paper carton, wherein a part in the form of a frame which has been left over after cutting out the lower folding section (10) and the bending stripe section (8) of the supporting inlay (2) is bent back by folding it over to the middle portion (6) and the hanger-shaped upper end portion (4) of the supporting inlay (2) and is glued thereto in order to increase the strength of the supporting inlay (2) in the areas of the middle portion (6) and of the hanger-shaped upper end portion (4).

13. Presentation packaging according to any of the preceding claims, characterized in that the suspension hook (70) is connected to the supporting inlay (2) and to the rearward backing card (30) by a pin (72) extending from the suspension hook (70) through aligned openings (42, 5, 44) in the tapered end section (36) of the rearward backing card (30), in the hanger-shaped upper end portion (4) of the supporting inlay and in the folded over part (40) of the tapered end section (36) of the rearward backing card (30) and holding the suspension hook (70) connected to the assembly of supporting inlay (2) and rearward backing card (30) formed in this manner, wherein a tab extending from the suspension hook (70) engages as a clip fastener the end of the pin (72) guided through the openings (42, 5, 44) and secures the pin (72) in this positioning.

14. Sales package comprising an item of clothing having a neckline and a presentation packaging according to any of the preceding claims, wherein the support inlay is inserted into the interior of the item of clothing such that a portion of the hanger-shaped upper end portion (4) of the supporting inlay protrudes through the neckline, wherein the lower folding section (10) is brought by folding the bending stripe section (8) to be opposite to and in juxtaposition with the middle portion (6), wherein the rearward backing card (30) is brought with its main portion (32) in abutment with portions of the item of clothing which cover the facing surface of the lower folding section (10) of the supporting inlay, wherein the tapered end section (36) of the rearward backing card (30) is brought by bending the bending stripe zone (34) to a curve shape to be in abutment on the hanger-shaped upper end portion (4) of the supporting inlay, wherein the foldable part (40) of the tapered end section (36) of the rearward backing card (30) is, by folding over along the fold line (38), folded to the opposite surface of the hanger-shaped upper end portion (4) of the supporting inlay, and wherein the suspension hook (70) is coupled with the tapered central portion of the hanger-shaped upper end portion (4) of the supporting inlay (2) and with the tapered end section (36) of the rearward backing card (30) and thereby connects the supporting inlay and the rearward backing card.

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