MarketIQ AI: Artificial Intelligence-Based Business Intelligence Methods and Systems for Multi-Branch Sentiment Analysis and Automatic Competitive Mapping

Abstract

This invention concerns an Artificial Intelligence-based business intelligence method and system for performing multi-branch sentiment analysis and automated competitive mapping based on digital customer review data. This invention consists of a customer data collection module, data preprocessing, Artificial Intelligence-based sentiment classification, business branch clustering, interactive data visualization, competitive mapping, and automated strategic insight generation. The system works by processing customer data from various digital sources to produce customer sentiment analysis, branch versus cluster analysis, heatmaps, sentiment gap analysis, and automated strategic recommendations. This invention provides advantages in conducting automatic, fast, integrated, and efficient customer analysis compared to conventional manual analysis methods, thereby supporting data-based business decision-making more effectively and accurately.

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