Broadcast system, live broadcast device, live broadcast method, and program

The live distribution system addresses the challenge of users understanding products during live sales by displaying moving images from a first camera alongside product images from a second camera on user terminals, enhancing product visibility and user engagement.

JP2025089411AInactive Publication Date: 2025-06-12MT FUJI MAGAZINE SERVICE CO LTD
View PDF 9 Cites 0 Cited by

Patent Information

Application Number
JP2025047291
Authority / Receiving Office
JP · JP
Patent Type
Applications
Current Assignee / Owner
Filing Date
2025-03-21
Publication Date
2025-06-12
Estimated Expiration
Not applicable · inactive patent

AI Technical Summary

Technical Problem

In existing video distribution systems, users find it difficult to understand the products being sold during live distribution.

Method used

A live distribution system that utilizes a distributor terminal with both a first camera for capturing moving images and a second camera for capturing images of products, which are then displayed together on user terminals through an image processing unit, along with assigned article information.

Benefits of technology

This solution allows products sold by live distributors to be easily and clearly understood on user terminals with a simple operation, enabling real-time display and addition of products without stopping the live distribution, thus preventing users from leaving and facilitating easy product grasping.

✦ Generated by Eureka AI based on patent content.

Smart Images

  • Figure 2025089411000001_ABST
    Figure 2025089411000001_ABST
Patent Text Reader

Abstract

To provide a broadcast system, a live broadcast device, a live broadcast method and a program which allow a product sold by a live broadcaster to be easily recognized using a user terminal by a simple operation.SOLUTION: A broadcast system 1 comprises a broadcaster terminal 3 and a live broadcast device 2. The broadcaster terminal 3 comprises a first camera 321 and a second camera 322, and uses the first camera 321 to acquire a content for live broadcasting. The live broadcast device 2 uses the content acquired from the broadcaster terminal 3 to broadcast live to a user terminal 4. The broadcast system 1 comprises an image processing unit 22 that causes the user terminal 4 to display images. The image processing unit 22 causes the user terminal 4 to display video captured by the first camera 321 as live broadcast video, and to display an image of a product captured by the second camera 322 together with the live broadcast video after assigning thereto product information corresponding to the product.SELECTED DRAWING: Figure 3
Need to check novelty before this filing date? Find Prior Art

Description

Technical Field

[0001] The present invention relates to a distribution system, a live distribution device, a live distribution method, and a program.

Background Art

[0002] Conventionally, live distribution has been used to broadcast the purchase of goods in real time, or to broadcast second-hand or new items owned within a home like a television shopping, and sell goods to users as viewers in real time. For example, live distribution is performed using the video distribution system described in Patent Document 1.

[0003] The distributor introduces the goods by live distribution, and the user who views it uses the comment column that can be sent to the distributor during the live distribution and leaves the intention to purchase the goods as a comment. Then, after the live distribution ends, the distributor checks the history of the comment column retroactively and performs the delivery procedure of the goods using, for example, the direct mail function of the application.

[0004] In this way, by using the video distribution system described in Patent Document 1, even an individual who does not have broadcasting facilities such as a television station can easily sell goods like a television shopping.

Prior Art Documents

Patent Documents

[0005]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0006] However, in the video distribution system described in Patent Document 1, there is a problem that it is difficult for users to understand what goods the distributor is selling during the live distribution.

[0007] The present invention has been made in view of the above circumstances, and an object thereof is to provide a distribution system, a live distribution device, a live distribution method, and a program that can make the products sold by a live distributor easy to understand on a user terminal with a simple operation.

Means for Solving the Problems

[0008] A live distribution system according to an aspect of the present invention includes a distributor terminal and a live distribution device. The distributor terminal has a first camera and a second camera, and acquires content for performing a live distribution using the first camera. The live distribution device performs a live distribution to a user terminal using the content acquired from the distributor terminal. The live distribution system includes an image processing unit that causes the user terminal to display an image. The image processing unit causes the user terminal to display a moving image captured by the first camera as a moving image for live distribution, and causes the user terminal to display an image of an article captured by the second camera in combination with the moving image for live distribution after assigning article information corresponding to the article.

[0009] A live distribution device according to an aspect of the present invention performs a live distribution to a user terminal using content acquired via a first camera by a distributor terminal having a first camera and a second camera. The live distribution device has an image processing unit that causes the user terminal to display an image. The image processing unit causes the user terminal to display a moving image captured by the first camera as a moving image for live distribution, and causes the user terminal to display an image of an article captured by the second camera in combination with the moving image for live distribution after assigning article information corresponding to the article.

[0010] A live distribution method according to an aspect of the present invention is a live distribution method in which a distributor terminal having a first camera and a second camera performs live distribution to a user terminal using content acquired through the first camera. The live distribution method causes the user terminal to display a moving image captured by the first camera as a moving image for live distribution, and causes the user terminal to display an image of an article captured by the second camera together with the moving image for live distribution after assigning article information corresponding to the article.

[0011] A program according to an aspect of the present invention is a program that causes a computer to function so as to perform live distribution to a user terminal using content acquired through a first camera by a distributor terminal having the first camera and the second camera. The program causes the computer to function as an image processing unit that displays an image on the user terminal, and the processing unit causes the user terminal to display a moving image captured by the first camera as a moving image for live distribution, and causes the user terminal to display an image of an article captured by the second camera together with the moving image for live distribution after assigning article information corresponding to the article.

Advantages of the Invention

[0012] According to the distribution system, live distribution device, live distribution method, and program of the present invention, there is an advantage that a product sold by a live distributor can be made easily understandable on a user terminal with a simple operation.

Brief Description of the Drawings

[0013]

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 7

Figure 8

Figure 9

[0014] (1) Embodiment

[0015] Hereinafter, the distribution system 1 according to the present embodiment will be described in detail.

[0016] (1.1) System Configuration

[0017] FIG. 1 is a diagram showing an example of the configuration of the distribution system 1 according to the present embodiment. As shown in FIG. 1, the distribution system 1 includes a live distribution device 2, a settlement server 5, a distributor terminal 3, and a plurality of user terminals 4. The live distribution device 2, the settlement server 5, the distributor terminal 3, and the plurality of user terminals 4 are connected to be able to transmit and receive data to and from each other via a network 7. The network 7 is constituted by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station, etc.), a gateway, etc., or a combination thereof.

[0018] The distributor terminal 3 is a communication terminal device owned by the person who conducts the live distribution and is used to acquire content for the live distribution. The distributor terminal 3 is preferably a portable communication terminal. Examples of the portable communication terminal include smartphones, tablet terminals, PDAs (Personal Digital Assistants), mobile phones, notebook PCs (Personal Computers), and wearable terminals such as smartwatches and smart glasses. The distributor terminal 3 according to the present embodiment is a smartphone.

[0019] The distributor terminal 3 includes a first camera 321 (FIG. 3) and a second camera 322 (FIG. 3). The first camera 321 is a front camera (incamera), and in the present embodiment, it captures images in the direction from the back to the front (the display-side surface) in the thickness direction of the smartphone. The second camera 322 is a rear camera (main camera), and it captures images in the direction from the front to the back. In the distributor terminal 3, the image data captured by the first camera 321 and / or the second camera 322 is transmitted to the live distribution device 2 via the network 7.

[0020] The live distribution device 2 executes a live distribution to a plurality of user terminals 4 using the content acquired from the distributor terminal 3 in the distribution system 1. The live distribution device 2 is a server device. The live distribution device 2 is preferably a so-called cloud computing server device using, for example, a PC (Personal Computer) such as a PC / AT compatible machine or a MAC standard machine, a dedicated machine, a blade server, etc.

[0021] Here, the "live distribution" as used in this specification means a technology of distributing the moving image captured by the distributor terminal 3 to the user terminal 4 in real time by live streaming. The live distribution executed by the live distribution device 2 may adopt a registration system that limits the target users to specific users, or may target unlimited users.

[0022] The settlement server 5 is a server device that queries whether the card information input by the user terminal 4 is correct and executes settlement processing. When the purchase of a product is instructed by the user terminal 4, the settlement server 5 checks the validity of card information such as credit cards and debit cards and executes settlement processing. Card information refers to information such as the cardholder's name, card number, expiration date, and security code. When the settlement processing is completed, the settlement server 5 causes the user terminal 4 attempting to make a purchase to display a settlement completion page.

[0023] The user terminal 4 is a terminal device owned by a user who watches a live distribution using the distribution system 1. Examples of the user terminal 4 include a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), a mobile phone, a notebook PC (Personal Computer), a desktop PC, and an Internet TV.

[0024] An application program (hereinafter sometimes referred to as an app) for using the services provided by the live distribution device 2 is stored in the user terminal 4 and the distributor terminal 3. In this service, the app executes, for example, display of a live distribution moving image, display of a purchase screen, settlement processing, etc. By executing the app, the user terminal 4 and the distributor terminal 3 access the live distribution device 2 and the settlement server 5 and transmit and receive information used for execution of the app.

[0025] (1.2) Hardware Configuration

[0026] Each of the live distribution device 2, the payment server 5, the distributor terminal 3, and the plurality of user terminals 4 is realized by a computer 6 as shown in FIG. 2. The computer 6 includes a processor 61, a memory 62, a storage 63, an input / output interface (input / output I / F 64), and a communication interface (communication I / F 65). These processor 61, memory 62, storage 63, input / output I / F 64, and communication I / F 65 are connected to each other via a bus 66. The distribution system 1 can realize various functions through the cooperation of the processor 61, memory 62, storage 63, input / output I / F 64, and communication I / F 65. The live distribution device 2, the payment server 5, the distributor terminal 3, and the plurality of user terminals 4 all have substantially the same hardware configuration.

[0027] The processor 61 executes various functions according to a program stored in the storage 63. Examples of the processor 61 include a CPU (Central Processing Unit), an MPU (Micro Processing Unit), a GPU (Graphics Processing Unit), and a microprocessor.

[0028] The memory 62 temporarily stores a program read from the storage 63 and provides a working area for the processor 61. Examples of the memory 62 include a RAM (Random Access Memory) and a ROM (Read Only Memory).

[0029] The storage 63 stores a program. Examples of the storage 63 include an HDD (Hard Disk Drive), an SSD (Solid State Drive), and a flash memory.

[0030] The input / output I / F 64 includes an input device for inputting various operations to the computer 6 and an output device for outputting the processing results processed by the computer 6. The input / output I / F 64 may house the input device and the output device in one housing, or each may be housed in a separate housing.

[0031] The input device is a device for inputting information to the processor 61. Examples of the input device include hardware keys such as a touch panel, a touch display, and a keyboard, a pointing device such as a mouse, a camera, a microphone, and the like.

[0032] The output device is a device capable of outputting the processing results processed by the processor 61. When the output device outputs the processing results as video or moving images, it is a device capable of displaying the display data according to the display data written in the frame buffer. Examples of the output device include a touch panel, a touch display, a liquid crystal display, a head-mounted display, a projector, a hologram, projection mapping, a speaker, a printer, and the like.

[0033] The communication I / F 65 transmits and receives various data via the network 7. The communication by the communication I / F 65 is performed wired or wirelessly. For example, the communication I / F 65 of the user terminal 4 communicates with the live distribution device 2 and the settlement server 5 via the network 7, and the communication I / F 65 of the distributor terminal 3 communicates with the live distribution device 2 via the network 7. The information received here is transmitted to the processor 61.

[0034] (1.3) Functional Configuration

[0035] FIG. 3 is a block diagram showing an example of the functional configuration of the distribution system 1 according to the present embodiment. Hereinafter, the functional configurations of the live distribution device 2, the distributor terminal 3, the user terminal 4, and the settlement server 5 will be described in order.

[0036] (1.3.1) Live Distribution Device

[0037] As shown in FIG. 3, the live distribution device 2 includes a communication unit 21, an image processing unit 22, a chat unit 23, a settlement unit 24, a user information storage unit 25, and a distribution unit 26.

[0038] The communication unit 21 is connected to the distributor terminal 3, the user terminal 4, and the settlement server 5 so as to be able to transmit data bidirectionally (that is, communicably). The communication unit 21 is connected to the image processing unit 22, the chat unit 23, the settlement unit 24, and the distribution unit 26 so as to enable input and output of data.

[0039] The image processing unit 22 processes the image data captured by the distributor terminal 3 to generate a live distribution moving image, and causes the display unit 44 of the user terminal 4 to display the live distribution moving image. When information regarding the content transmitted from the distributor terminal 3 is input via the communication unit 21, the image processing unit 22 converts the information into a bit rate and a video file suitable for live distribution. Then, the image processing unit 22 acquires the transmission destination information of the user terminal 4 to which the live distribution is to be performed from the distribution unit 26, and transmits the data of the live distribution moving image to the user terminal 4 that requests the live distribution via the communication unit 21.

[0040] The "image" referred to here means an image projected on the display by the processing of the processor 61, and includes both still images and moving images.

[0041] The chat unit 23 can execute a chat between the user terminal 4 and the distributor terminal 3 while distributing the live distribution moving image. The chat unit 23 causes the text information input from the user terminal 4 or the distributor terminal 3 to be displayed on the display unit 44 of the user terminal 4 and the display unit 34 of the distributor terminal 3. For example, as shown in FIG. 4, the chat unit 23 causes the text input by the user terminal 4 and the ID information of the user terminal 4 to be displayed in the chat display area 81, and the chat display area 81 is superimposed on the live distribution video. However, in the present invention, the display area 82 of the live distribution moving image and the chat display area 81 may be displayed in separate locations.

[0042] The display of chats in the chat display area 81 is preferably arranged in chronological order in the vertical direction. In this embodiment, the most recently input text information is displayed so as to be located lower. Also, instead of displaying all text displays, it is preferable to display them in order from the newest (5-column display in the figure). In this case, by swiping the chat display area 81 vertically to scroll the chat, all text displays can be confirmed. As a result, the distributor can confirm the desires, impressions, or questions of the users while performing a live distribution and can also communicate in real time.

[0043] The settlement unit 24 transmits user information and product price information to the settlement server 5 in response to a request from the user terminal 4 of the user who has decided to make a purchase, and executes a settlement request. The settlement server 5 that has received the settlement request from the settlement unit 24 executes confirmation of the validity of the credit card and / or inquiry of the credit limit.

[0044] The purchase intention indication is executed by pressing the purchase button 83 (Fig. 4) displayed on the user terminal 4. The purchase button 83 is created using the product image captured by the second camera 322 of the distributor terminal 3, which will be described later, and is displayed on the display unit 44 of the user terminal 4. When the user presses the purchase button 83 displayed on the display unit 44 of the user terminal 4, the live distribution device 2 executes the settlement of the said product, and the settlement server 5 displays that the settlement has been completed and the settlement is completed.

[0045] As used in this specification, "press" is exemplified using the purchase button 83. For example, it includes tapping the portion corresponding to the purchase button 83, clicking (double-clicking or single-clicking) by aligning the cursor with the portion corresponding to the purchase button 83 using a mouse, and pressing the enter key by aligning the cursor with the purchase button 83 using the arrow keys or the like.

[0046] User information storage unit 25 stores user information in advance. The user information is information in which card information and ID information are associated. In response to a request from user terminal 4, payment unit 24 refers to the ID information corresponding to user terminal 4, acquires user information from user information storage unit 25, and executes a payment request to payment server 5.

[0047] Distribution unit 26 distributes the live distribution moving image generated by image processing unit 22 and the chat displayed in chat unit 23 to user terminal 4 that has accessed live distribution device 2. The distribution of the live distribution moving image and the chat by distribution unit 26 is executed via communication unit 21. User terminal 4 that accesses live distribution device 2 may be subject to a registration system or may be generally open, as described above.

[0048] Live distribution device 2 according to the present embodiment generates a live distribution moving image by image processing unit 22. However, as shown in FIG. 4, a purchase button 83 generated by the distributor in real time can also be displayed in the live distribution moving image. Thus, for example, conventionally, the user has made a purchase intention indication using chat, and after the live distribution, the distributor has checked the chat history to confirm the purchase intention. However, according to live distribution device 2 according to the present embodiment, payment processing can be executed in real time. Hereinafter, image processing unit 22 will be described in more detail.

[0049] As shown in FIG. 5, image processing unit 22 includes a distribution moving image generation unit 221, a purchase button generation unit 222, a product information acquisition unit 223, a purchase screen display unit 224, a notification unit 225, and a purchaser number display unit 226.

[0050] The live video generation unit 221 processes the video transmitted from the distributor terminal 3 and converts it into a live video. The live video generation unit 221 can synthesize the video captured by the distributor terminal 3 via the first camera 321 and the audio acquired by the microphone of the distributor terminal 3, and generate a live video including audio information. The live video generation unit 221 can adjust, for example, the file size, resolution, bit rate, brightness, saturation, and / or hue of the video captured by the first camera 321 of the distributor terminal 3, and convert it into a video suitable for live distribution.

[0051] The purchase button generation unit 222 displays the image of the item captured by the distributor terminal 3 via the second camera 322, after assigning the item information corresponding to the item, together with the live video. When a trigger operation for image capture is performed on the distributor terminal 3, the purchase button generation unit 222 activates the second camera 322 of the distributor terminal 3. Then, when the distributor captures an item with the second camera 322 and the captured imaging data is input to the purchase button generation unit 222, the item is detected using the object detection function, and the portion corresponding to the item in the imaging data is extracted. The purchase button generation unit 222 performs image recognition on the extracted item image, obtains the item information corresponding to the item from the product information acquisition unit 223, assigns the item information to the item image, and generates a purchase button 83. The purchase button generation unit 222 displays the generated purchase button 83 together with the live video.

[0052] The "trigger operation" mentioned here means an operation to activate the second camera 322. Examples of the trigger operation include an operation of pressing a specific key, an operation of tapping an icon on the screen, an operation of sliding an image on the screen, an operation by voice (voice command), an operation of tilting or turning the distributor terminal horizontally using a gyro sensor, etc., and an operation by a physical button provided on the distributor terminal. Also, the image captured by the second camera 322 may be a still image or a moving image.

[0053] In addition, the purchase button generation unit 222 generates a purchase button 83 by embedding a link that calls the purchase display column 85 (FIG. 6A) in the image of the item. Therefore, the image of the item is the purchase button 83, and when the image of the item is pressed, the purchase display column 85 is displayed. However, in the present invention, the image of the item and the purchase button 83 may be separate, and as long as the image of the item and the purchase button 83 are associated with each other, it falls within the category of "assigning item information". For example, text with a link such as "Purchase the product here" or "Purchase button" may be displayed immediately next to the image of the item, and by pressing the link, the purchase display column 85 may be called.

[0054] The purchase button 83 is displayed in conjunction with the live distribution moving image. In the present embodiment, as shown in FIG. 4, the purchase button 83 is superimposed and displayed on the live distribution moving image. However, in the present invention, the purchase button 83 may be arranged side by side below, below, to the left, or to the right of the live distribution moving image, and thereby, the purchase button 83 may be displayed in conjunction with the live distribution moving image. Also, the superimposed display of the purchase button 83 on the live distribution moving image is arranged in the upper left part of the display unit 44 as shown in FIG. 4, but there is no particular limitation on the position, and it may be in the upper right part, lower left part, lower right part, or central part. Also, the distributor may be able to change the arrangement position of the purchase button 83. Also, the purchase button 83 displayed on one screen is not limited to one, and a plurality of types of purchase buttons 83 may be displayed.

[0055] The product information acquisition unit 223 acquires item information. The product information acquisition unit 223 may acquire item information via the Internet, or it may be information pre-registered by the distributor. The "item information" referred to here means information regarding the item, and examples include the attributes of the item, product price, product name, manufacturer, etc.

[0056] When the purchase button 83 is pressed, the purchase screen display unit 224 calls up the purchase display field 85 and displays the purchase display field 85 on the display unit 44 of the user terminal 4 as shown in FIG. 6A. However, the purchase screen display unit 224 displays the purchase display field 85 overlaid on the live distribution moving image without stopping the playback of the live distribution moving image. That is, when the user presses the purchase button 83 on the user terminal 4, the purchase screen display unit 224 does not transition to the purchase screen from the live distribution moving image, but instead displays the live distribution moving image as it is, and overlays and displays the purchase display field 85 in the frontmost layer of the live distribution moving image. For this reason, the user can be prevented from leaving the live distribution during purchase and can also avoid missing the product sales during the live distribution.

[0057] The purchase screen display unit 224 displays the purchase display field 85 only for the user terminal 4 on which the purchase button 83 has been pressed. As shown in FIG. 6A, the purchase display field 85 displays a field for selecting the quantity (here, displayed as "desired quantity"). After entering the quantity and pressing the "Determine" button, as shown in FIG. 6B, the unit price, quantity, and total amount are displayed, and the "Purchase" or "Cancel" button is displayed. When the "Purchase" button is pressed, the user can purchase the product. When the "Cancel" button is pressed, the purchase display field 85 disappears.

[0058] The notification unit 225 notifies another user terminal 4 different from the user terminal 4 on which the purchase button 83 has been pressed that the product corresponding to the purchase button 83 has been purchased. For example, as shown in FIG. 7, the notification unit 225 displays in chronological order in the chat that the product has been purchased by a specific user. In this embodiment, a notification display 84 when the user "Robert" purchases a product is illustrated. The notification by the notification unit 225 may be surrounded by a frame different from other text parts so as to be conspicuous in the chat, or may be displayed together with sound. Also, the notification by the notification unit 225 may be displayed in a part different from the chat display.

[0059] By notifying other users that a product has been purchased through the notification unit 225, the purchasing desire can be stimulated. Also, since the time of product purchase is notified in real time, other users can know the popularity of the product.

[0060] The purchaser number display unit 226 displays the total number of items purchased during the live distribution for a product. The purchaser number display unit 226 is linked to the settlement unit 24 and counts the quantity of products for which settlement has been completed. Then, the purchaser number display unit 226 displays the total number of sales quantities for each product on the user terminal 4. The display of the total number of sales quantities may be constantly displayed on the user terminal 4, or may be displayed when the purchase button 83 is pressed. By displaying the total number of sales, it is possible to inform other users that it is a popular product and arouse the purchasing desire of other users.

[0061] (1.3.2) Distributor Terminal

[0062] As shown in FIG. 3, the distributor terminal 3 includes a communication unit 31, an imaging unit 32, a processing unit 33, a display unit 34, and an input unit 35.

[0063] The communication unit 31 is connected to the live distribution device 2 so as to be able to transmit data bidirectionally (that is, communicably). The communication unit 31 is connected to the processing unit 33 so that data can be input and output.

[0064] The processing unit 33 executes various processes of the distributor terminal 3, such as transmitting the image data captured by the imaging unit 32 to the live distribution device 2 via the communication unit 31, or processing the display on the display unit 34. Also, the processing unit 33 controls the imaging unit 32 and the display unit 34 based on the operation by the input unit 35. For example, the processing unit 33 can activate the second camera 322 of the imaging unit 32 or operate the shutter of the second camera 322 by means of a microphone as the input unit 35.

[0065] The imaging unit 32 obtains image data by the distributor terminal 3. The imaging unit 32 is composed of a first camera 321 and a second camera 322. The image data obtained by the imaging unit 32 is output to the processing unit 33 and transmitted to the live distribution device 2 via the communication unit 31.

[0066] The input unit 35 inputs information to the processing unit 33. In this embodiment, the input unit 35 is a touch panel and a microphone. The display unit 34 displays the live distribution moving image. The display unit 34 is composed of, for example, a display, a television, a monitor, etc.

[0067] (1.3.3) User Terminal

[0068] As shown in FIG. 3, the user terminal 4 includes a communication unit 41, an input unit 42, a processing unit 43, and a display unit 44.

[0069] The communication unit 41 is connected to the live distribution device 2 so as to be able to transmit data bidirectionally (that is, communicably). The communication unit 41 is connected to the processing unit 43 so as to enable input and output of data.

[0070] The input unit 42 inputs information to the processing unit 43. In this embodiment, the input unit 42 is a pointing device such as a touch panel, a keyboard, and / or a mouse.

[0071] The processing unit 43 executes various processes based on the information input by the input unit 42. Further, the processing unit 43 causes the display unit 44 to display the live distribution moving image transmitted from the live distribution device 2. The display unit 44 displays the live distribution moving image. The display unit 44 is composed of, for example, a display, a television, a monitor, etc.

[0072] (1.3.4) Settlement Server

[0073] As shown in FIG. 3, the settlement server 5 includes a communication unit 51 and an inquiry unit 52.

[0074] The communication unit 51 is connected to the live distribution device 2 so as to be able to transmit data bidirectionally (that is, communicably). The communication unit 51 is connected to the inquiry unit 52 so as to enable input and output of data.

[0075] In response to a request from the settlement unit 24 of the live distribution device 2, the inquiry unit 52 checks the validity of the card information and executes the settlement process. When the settlement is completed, the inquiry unit 52 causes the display unit 44 of the user terminal 4 to display a message indicating that the settlement has been completed.

[0076] (1.4) Operations

[0077] Next, with reference to the flowchart of FIG. 8, an example of the operation for generating the purchase button 83 in the present embodiment will be described.

[0078] As shown in FIG. 8, the distributor operates the distributor terminal 3 to activate the live distribution function (for example, an application) of the distributor terminal 3 (step 1). Then, the distributor uses the distributor terminal 3 to capture a moving image for live distribution and obtain content for live distribution (step 2).

[0079] Next, the distributor utters a voice command to activate the purchase button 83 generation function (step 3). Then, the processing unit 33 of the distributor terminal 3 activates the second camera 322 (step 4). The distributor uses the distributor terminal 3 to image the item (that is, the product) to be sold from the second camera 322 (step 5).

[0080] The processing unit 33 of the distributor terminal 3 transmits the image data captured by the second camera 322 to the live distribution device 2 via the communication unit 31, and the image processing unit 22 extracts the portion corresponding to the item from the image data (step 6). Thereafter, the live distribution device 2 displays an inquiry to the distributor terminal 3 as to whether to confirm with the extracted image (step 7).

[0081] When the distributor decides on the image extracted by the image processing unit 22, the distributor presses the "Decide" button. Then, the live distribution device 2 assigns item information to the image. The live distribution device 2 displays the assignable item information to the distributor terminal 3 and displays an inquiry as to whether there is any addition or change to the item information (Steps 8 and 9).

[0082] On the other hand, when the distributor wants to retake the image extracted by the image processing unit 22, the distributor presses the "Cancel" button. Then, the process returns to Step 5 again.

[0083] In Step 8, when the determination is made with the generated purchase button 83, the live distribution device 2 superimposes and displays the purchase button 83 on the live distribution moving image for the user terminal 4 (Step 10). Thereby, the purchase button 83 is generated.

[0084] On the other hand, in Step 8, when there is an addition or change to the item information assigned to the purchase button 83 ( "No" in Step 9), the live distribution device 2 displays a selection screen for the information to be added or changed. When the distributor selects the item information to be added or changed, the process returns to Step 8 again.

[0085] Next, an example of the operation when the user purchases a product will be described using the flowchart of FIG. 9.

[0086] As shown in FIG. 9, during the live distribution, when the user has a product that the user wishes to purchase, the user presses the corresponding purchase button 83 displayed on the user terminal 4 (Step 11). Then, the live distribution device 2 displays the purchase display field 85 while displaying the live distribution moving image for the user terminal 4 (Step 12).

[0087] The user fills in the quantity desired for purchase in the "Desired Quantity" column described in the purchase display field 85 (see FIG. 6A) and presses the "Decide" or "Cancel" button (Step 14).

[0088] When the "Determine" button is pressed, the live distribution device 2 causes the user terminal 4 to display purchase information in which the total amount is described (step 15). After confirming this purchase information, if the user wishes to proceed with the purchase, the user presses the "Purchase" button, and if the user wishes to cancel the purchase, the user presses the "Cancel" button (step 16).

[0089] When the "Purchase" button is pressed, the live distribution device 2 requests the settlement server 5 to perform a settlement process and executes the settlement process (step 17). On the other hand, if the "Cancel" button is pressed in step 14 or step 16, the purchase display field 85 is cleared and the process returns to step 11.

[0090] When the settlement process is completed, the live distribution device 2 notifies other user terminals 4 that a purchase has been made by a specific user (step 18). At this time, it is preferable that the name of the user who made the purchase is also displayed, but it does not have to be displayed.

[0091] Thereafter, the live distribution device 2 counts the total quantity sold of the product and displays it on the user terminal 4 (step 19).

[0092] (2) Variation

[0093] The above embodiment is merely one of various embodiments of the present invention. The embodiment can be variously modified according to the design etc. as long as the object of the present invention can be achieved. Hereinafter, variations of the embodiment will be listed. The variations described below can be applied in appropriate combinations.

[0094] At least a part of the plurality of functional blocks in FIG. 3 may be implemented as a computer program (for example, a live streaming viewing application) including a module corresponding to each functional block. The computer program may be stored in a recording medium such as a DVD or downloaded from the network 7 and installed in the memory 62.

[0095] In the above-described embodiment, the payment to the payment server 5 was made online using a credit card or a debit card, but a distribution system 1 that enables payment using electronic money may also be used.

[0096] In the above-described embodiment, as the purchase button 83, the image (including a moving image) captured by the second camera 322 was displayed as it was. However, in the present invention, as the purchase button 83, for example, the image captured by the second camera 322 may be converted into a handwritten-style image, or a CG image may be searched for from the image captured by the second camera 322, and the searched image may be used as the purchase button 83. Further, when a plurality of cameras are provided on the same surface (for example, when three cameras are provided on the back side of a smartphone or the like), one camera may capture content for live distribution, and the other camera may capture an image for the purchase button.

[0097] In the above-described embodiment, the content for live distribution was captured by the rear camera, and the image for the purchase button 83 was captured by the front camera. However, in the present invention, the content for live distribution may be captured by the front camera, and the image for the purchase button 83 may be captured by the rear camera.

[0098] In the above-described embodiment, the live distribution device 2 includes the image processing unit 22. However, in the present invention, the image processing unit 22 may be realized by the processing unit 33 of the distributor terminal 3. That is, the purchase button 83 may be generated by the distributor terminal 3. Similarly, the processing unit 33 of the distributor terminal 3 may convert the image data captured by the distributor terminal 3 into a moving image for live distribution before transmitting it to the live distribution device 2, and then display it on the user terminal 4 by the live distribution device 2.

[0099] (3) Summary

[0100] As described above, the distribution system 1 according to the first aspect includes a distributor terminal 3 and a live distribution device 2. The distributor terminal 3 has a first camera 321 and a second camera 322, and acquires content for performing a live distribution using the first camera 321. The live distribution device 2 performs a live distribution to the user terminal 4 using the content acquired from the distributor terminal 3. The distribution system 1 includes an image processing unit 22 that causes the user terminal 4 to display an image. The image processing unit 22 causes the user terminal 4 to display the moving image captured by the first camera 321 as a moving image for live distribution, and displays the image of the article captured by the second camera 322 together with the moving image for live distribution after assigning article information corresponding to the article.

[0101] According to this aspect, while shooting a moving image for live distribution, the product to be sold can be displayed together with the moving image for live distribution. Therefore, the product sold by the live distributor can be easily and clearly displayed on the user terminal with a simple operation. Moreover, the display and addition of the product to be sold can be performed in real time on the user terminal 4 without stopping the live distribution. As a result, the distributor can prevent the user from leaving, and the user can easily grasp the products being sold during the live distribution.

[0102] Further, according to this aspect, since the product to be sold can be added to the user terminal during the live distribution, for example, a foreigner can perform a live distribution in a store such as a shopping mall, a flea market, or a department store while introducing the products to the users (viewers) in their own country, and the distributor can purchase the products purchased during the live distribution and bring them back to their own country and deliver them to the users in their own country.

[0103] In the distribution system 1 according to the second aspect, in the first aspect, the distributor terminal 3 is a portable communication terminal having a front camera as the first camera 321 and a rear camera as the second camera 322.

[0104] According to this aspect, the distributor can easily realize live distribution and addition of products.

[0105] In the distribution system 1 according to the third aspect, in the first or second aspect, the image processing unit 22 superimposes and displays the image of the article captured by the second camera 322 on the live distribution moving image.

[0106] According to this aspect, the display area 82 of the live distribution moving image on the user terminal 4 can be made as large as possible.

[0107] In the distribution system 1 according to the fourth aspect, in any one of the first to third aspects, the image processing unit 22 displays the image of the article captured by the second camera 322 as a purchase button 83 together with the live distribution moving image.

[0108] According to this aspect, since the image of the article can be used as the purchase button 83, the user has good operability when purchasing the product.

[0109] In the distribution system 1 according to the fifth aspect, in the fourth aspect, when the user presses the purchase button 83 on the user terminal 4, the image processing unit 22 does not transition from the live distribution moving image to the purchase screen, but directly displays the live distribution moving image.

[0110] According to this aspect, it is possible to prevent the user who has proceeded to purchase from leaving the live distribution, and prevent the loss of the opportunity to purchase the product.

[0111] In the distribution system 1 according to the sixth aspect, in any one of the first to fifth aspects, the image processing unit 22 displays the images of a plurality of articles captured by the second camera 322 together with the live distribution moving image.

[0112] According to this aspect, a plurality of products to be sold during the live distribution can be displayed on one screen, making it easier for the user to purchase the product.

[0113] The live distribution device 2 according to the seventh aspect is a live distribution device 2 that performs live distribution to the user terminal 4 using the content acquired via the first camera 321 and the second camera 322 by the distributor terminal 3 having the first camera 321 and the second camera 322. This live distribution device 2 has an image processing unit 22 that causes the user terminal 4 to display an image. The image processing unit 22 causes the user terminal 4 to display the moving image captured by the first camera 321 as a moving image for live distribution, and causes the user terminal 4 to display the image of the article captured by the second camera 322 together with the moving image for live distribution after assigning article information corresponding to the article.

[0114] According to this aspect, while shooting a moving image for live distribution, the product to be sold can be displayed together with the moving image for live distribution. Therefore, it is possible to display and add the product to be sold to the user terminal 4 in real time without stopping the live distribution. As a result, the distributor can prevent the user from leaving, and the user can easily grasp the products being sold during the live distribution.

[0115] The live distribution method according to the eighth aspect is a live distribution method that performs live distribution to the user terminal 4 using the content acquired via the first camera 321 by the distributor terminal 3 having the first camera 321 and the second camera 322. This live distribution method causes the user terminal 4 to display the moving image captured by the first camera 321 as a moving image for live distribution, and causes the user terminal 4 to display the image of the article captured by the second camera 322 together with the moving image for live distribution after assigning article information corresponding to the article.

[0116] According to this aspect, while shooting a moving image for live distribution, the product to be sold can be displayed together with the moving image for live distribution. Therefore, it is possible to display and add the product to be sold to the user terminal 4 in real time without stopping the live distribution. As a result, the distributor can prevent the user from leaving, and the user can easily grasp the products being sold during the live distribution.

Explanation of Reference Numerals

[0117] 1 Distribution system 2 Live distribution device 22 Image processing unit 3 Distributor terminal 321 First camera 322 Second camera 34 Display unit 4 User terminal 83 Purchase button

Claims

1. a distributor terminal having a first camera and a second camera, and acquiring content for live distribution using the first camera; a live distribution device that performs live distribution to a user terminal using the content acquired from the distributor terminal; A distribution system comprising: an image processing unit that causes the user terminal to display an image; The image processing unit includes: Displaying the moving image captured by the first camera on the user terminal as a moving image for live distribution; displaying the image of the item captured by the second camera together with the moving image for live streaming after allocating item information corresponding to the item; Delivery system.

2. The distributor terminal includes: A front camera as the first camera; A rear camera as the second camera; A portable communication terminal having The distribution system according to claim 1.

3. The image processing unit superimposes an image of an item captured by the second camera on the live streaming video.

3. The distribution system according to claim 1 or 2.

4. the image processing unit displays an image of the item captured by the second camera as a purchase button together with the live streaming video; A distribution system according to any one of claims 1 to 3.

5. when the user presses the purchase button on the user terminal, the image processing unit displays the live streaming video as is without transitioning from the live streaming video to a purchase screen.

5. The distribution system according to claim 4.

6. The image processing unit displays images of a plurality of items captured by the second camera together with the live streaming video. A distribution system according to any one of claims 1 to 5.

7. A live streaming device that uses a broadcaster terminal having a first camera and a second camera to broadcast live content acquired via the first camera to a user terminal, an image processing unit that displays an image on the user terminal; The image processing unit includes: Displaying the moving image captured by the first camera on the user terminal as a moving image for live distribution; displaying the image of the item captured by the second camera together with the moving image for live streaming after allocating item information corresponding to the item; Live streaming equipment.

8. A live distribution method for performing live distribution to a user terminal by a distributor terminal having a first camera and a second camera, using content acquired via the first camera, comprising: Displaying the moving image captured by the first camera on the user terminal as a moving image for live distribution; displaying the image of the item captured by the second camera together with the moving image for live streaming after allocating item information corresponding to the item; How to live stream.

9. Computer, A program for causing a distributor terminal having a first camera and a second camera to perform live distribution to a user terminal using content acquired via the first camera, The program is causing the computer to function as an image processing unit that displays an image on the user terminal; The processing unit includes: Displaying the moving image captured by the first camera on the user terminal as a moving image for live distribution; displaying the image of the item captured by the second camera together with the moving image for live streaming after allocating item information corresponding to the item; program.

Citation Information

Patent Citations

  • Real-time video distribution system, method, and program

    JP2016197411A

  • System, method, and program for supporting commodity sales

    JP2017199352A

  • Program, device, and method for processing information

    JP2019101707A

  • Information processing program, information processing device and information processing method

    JP2019109785A

  • Information processing apparatus, information processing method and information processing program

    JP2019113894A