Augmented reality guest recognition systems and methods

Abstract

To provide systems and methods for an augmented reality environment.SOLUTION: Systems and methods presented herein include: a venue system that includes a guest recognition system configured to recognize one or more guests in a venue; and a guest experience analysis system. The guest experience analysis system is configured to: receive data relating to the recognized one or more guests from the guest recognition system; generate guest experience information relating to the recognized one or more guests based at least in part on the received data relating to the recognized one or more guests; and transmit the guest experience information relating to the recognized one or more guests to an augmented reality display device for display on an augmented reality display of the augmented reality display device.SELECTED DRAWING: Figure 3

Description

Technical Field

[0001] [Cross - Reference to Related Applications] This application claims priority and the benefit thereof based on U.S. Provisional Patent Application No. 62 / 982,528, entitled "Augmented Reality Guest Recognition Systems and Methods", filed on February 27, 2020, and this document is hereby incorporated by reference in its entirety for all purposes.

[0002] The present disclosure generally relates to systems and methods for creating an augmented reality environment that facilitates employees at a venue (e.g., an amusement park or a theme park) to enhance the experience of guests at the venue. More specifically, embodiments of the present disclosure generally relate to systems and methods for an augmented reality environment based on automatic recognition of guests at a venue.

Background Art

[0003] This section is intended to introduce readers to various aspects of technologies that may be related to various aspects of the technology described and / or claimed hereinafter. This discussion is considered to be useful in providing background information to the reader to facilitate a better understanding of the various aspects of the present disclosure. Accordingly, these descriptions should be read from this perspective and should not be construed as an admission of prior art.

[0004] An amusement park and / or theme park can include various entertainment attractions, restaurants, souvenir shops, and rides that serve to provide enjoyment to the guests of the venue (e.g., families and / or people of all ages). The areas of the venue can have different themes that specifically target certain audiences. For example, one area can include themes that children have traditionally been interested in, and other areas can include themes that more mature audiences have traditionally been interested in. Generally, places having themes related to such venues are sometimes called attractions or themed attractions. These themed attractions can be established using fixtures, building layouts, props, decorations, etc., most of which can generally be related to a specific theme. Generally, venue employees can assist in enhancing the guest experience. Thus, venue employees can be supported with more up-to-date information related to the previous and current states of the guest experience in order to enhance the guest's future experience.

[0005] It is currently recognized that it is desirable to include themed attractions that can potentially change the environment of themed attractions flexibly and efficiently as compared to the prior art. It is also currently recognized that it may be desirable to enhance the immersive experience of guests with respect to such themed attractions and to provide a more personalized or customized experience to the guests. SUMMARY OF THE INVENTION

[0006] Certain embodiments corresponding to the scope of the initially claimed subject matter are summarized below. These embodiments are not intended to limit the scope of the claimed subject matter; rather, these embodiments are only intended to provide a brief summary of possible forms of the subject matter. Indeed, the subject matter can encompass various forms that may be similar to or different from the embodiments shown below.

[0007] In certain embodiments, the system includes a guest recognition system configured to recognize one or more guests within a venue. The system also receives data related to the one or more recognized guests from the guest recognition system and generates guest experience information related to the one or more recognized guests, at least partially based on the received data related to the one or more recognized guests, and transmits the guest experience information related to the one or more recognized guests to an augmented reality display device for display on an augmented reality display of the augmented reality display device, including a guest experience analysis system configured as such.

[0008] Furthermore, in certain embodiments, the method includes recognizing one or more guests within a venue via a guest recognition system. The method also includes generating guest experience information related to the one or more recognized guests via a guest experience analysis system. The method further includes transmitting, via the guest experience analysis system, the guest experience information related to the one or more recognized guests to an augmented reality display device for display on an augmented reality display of the augmented reality display device.

[0009] Furthermore, in certain embodiments, the augmented reality display device includes an augmented reality display configured to pass an image of one or more guests in the venue. The augmented reality display device also includes one or more non-transitory computer-readable media storing instructions that, when executed by at least one processor, cause the at least one processor to perform operations. The operations include receiving, from a guest experience analysis system, guest experience information related to a target guest among the one or more guests. The operations also include superimposing the guest experience information related to the target guest on the augmented reality display near the passing image of the target guest.

[0010] Various improvements of the above features can be implemented in various aspects of the present disclosure. Additional features can also be incorporated into these various aspects in the same manner. These refined features and additional features can exist individually or in any combination.

Brief Description of the Drawings

[0011] These and other features, aspects, and advantages of the present disclosure will be better understood when the following detailed description is read in conjunction with the accompanying drawings, in which like characters represent like parts throughout the drawings.

[0012]

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

[0013] One or more specific embodiments of the present disclosure will be described below. To provide a concise description of these embodiments, not all features of an actual implementation may be described herein. As in any engineering or design project, in the development of any such actual implementation, numerous implementation-specific decisions must be made to achieve the developer's specific goals, such as compliance with system-related and business-related constraints, which may vary from implementation to implementation. It should be understood that although such development efforts may be complex and time-consuming, they are routine work in the design, fabrication, and manufacture for an ordinary technician having the benefits of the present disclosure. Further, to the extent that specific terms such as parallel, perpendicular, etc. are used herein, it should be understood that these terms allow for certain deviations from strict mathematical definitions to accommodate, for example, manufacturing imperfections and associated tolerances.

[0014] When describing elements of various embodiments of the present disclosure, the articles "a," "an," and "the" are intended to mean that there is one or more of such elements. The terms "comprising," "including," and "having" are intended to be inclusive and mean that additional elements other than the listed elements may exist. Further, it should be understood that references to "one embodiment" or "an embodiment" of the present disclosure are not intended to be construed as excluding the existence of additional embodiments that also incorporate the recited features.

[0015] Embodiments of the present disclosure enable a more dynamic two-way experience for guests at venues such as amusement parks or theme parks, and allow employees to enhance the future experience of guests. For this purpose, information related to the previous and current experiences of guests in the venue is automatically provided to venue employees (e.g., without human intervention). More specifically, embodiments of the present disclosure enable guests to be automatically recognized while in the venue (e.g., by a computer-based augmented reality guest recognition system as described in more detail herein), and information related to the experience of guests in the venue is automatically presented to venue employees (e.g., without human intervention) to facilitate enhancing the future experience of guests in the venue. For example, in certain embodiments, guests at the venue are automatically recognized using face recognition technology, clothing recognition technology, motion recognition technology (e.g., detecting the distinguishable walk of a particular guest), and / or other guest recognition technologies as described in more detail herein to track the previous and current experiences of guests in the venue, and information related to such experiences can be automatically provided to venue employees (e.g., without human intervention) at least partially based on this automatic guest recognition as described in more detail herein.

[0016] With the above in mind, it would be useful to describe an embodiment of a venue 10 such as an amusement park or a theme park as shown in FIG. 1. As shown, in a particular embodiment, the venue 10 can include a scream machine 12, venue facilities 14 (e.g., restaurants, souvenir shops, etc.), additional venue attractions 16, and venue employees 18 (e.g., acting as theme characters in a particular embodiment). As will be described in more detail herein, the experience of a guest 20 at the venue 10 can be automatically determined (e.g., without human intervention) based at least in part on the automatic recognition of the guest 20 within the venue 10 and presented to the venue employees 18 via an augmented reality system, and can be enhanced by the venue employees 18 based on information related to the previous and current experiences of the guest 20 within the venue 10. For example, in a particular embodiment, the guest recognition system 22 can automatically (e.g., without human intervention) recognize the guest 20 for the purpose of tracking the previous and current experiences of the guest 20 within the venue 10 using, for example, face recognition technology, motion recognition technology (e.g., detecting the distinguishable walking of a particular guest 20), and / or other guest recognition technologies as will be described in more detail herein. Further, in a particular embodiment, information related to the guest recognition performed by the guest recognition system 22 can be analyzed by a guest experience analysis system 24 to determine information related to the previous and current experiences of the guest 20 within the venue 10, and this information can be provided to the venue employees 18 via the augmented reality system such that the venue employees 18 can enhance the future experiences of the guest 20 within the venue 10 as will be described in more detail herein.

[0017] For example, in certain embodiments, the augmented reality system can include one or more augmented reality display endpoints 26 configured to display augmented reality information related to a guest 20 that is displayed via the augmented reality display endpoint 26. In certain embodiments, the one or more augmented reality display endpoints 26 can be, for example, relatively stationary kiosks located at specific locations within the venue 10. As will be described in more detail herein, in certain embodiments, the augmented reality display endpoint 26 can include a transparent display that passes an image of the guest 20 while expanding the display with information related to the guest's 20 previous and current experiences as determined by the guest experience analysis system 24. Further, in certain embodiments, to further enhance the guest experience, the augmented reality system can also include one or more wearable augmented reality display devices 28 (e.g., augmented reality glasses, augmented reality goggles, other augmented reality headgear, etc.) configured to display augmented reality information related to a guest 20 that is displayed via the wearable augmented reality display device 28. As will be described in more detail herein, in certain embodiments, the wearable augmented reality display device 28 can include a transparent display that passes an image of the guest 20 while expanding the display with information related to the guest's 20 previous and current experiences as determined by the guest experience analysis system 24. For example, as will be described in more detail herein, information related to a particular guest's 20 previous and current experiences can be superimposed on a transparent display near the passed image of the particular guest 20 such that a venue employee 18 can easily recognize the information as being related to the particular guest 20, thereby facilitating the ability of the venue employee 18 to help improve the particular guest's 20 future experiences. Additionally, in certain embodiments, the augmented reality display endpoints 26 and / or wearable augmented reality display devices 28 described herein can be configured to provide an audio cue and / or tactile feedback indicative of information related to a guest 20 that is displayed via the augmented reality display endpoint 26 and / or wearable augmented reality display device 28.

[0018] Furthermore, in certain embodiments, information related to the previous and current experiences of guest 20 determined by the guest experience analysis system 24 can be presented to a user (e.g., venue employee 18) via one or more wearable devices 30, one or more portable devices 32, and / or one or more other themed devices 34. In certain embodiments, the wearable device 30 can be an electronic device such as a wristwatch, a bracelet, a charm, a ring, a headband, a hat, a helmet, a T-shirt, a jacket, a coat, shorts, pants, shoes, boots, or any other conveniently wearable item. In certain embodiments, the portable device 32 can be a mobile phone (e.g., a smartphone), a tablet computer, or any other suitable device that can be carried around by guest 20 around venue 10. In certain embodiments, the themed device 34 can be an object related to the venue theme such as a toy gun, a sword, a flag, a staff, etc. As will be described in more detail herein, in certain embodiments, the wearable device 30 and / or the themed device 34 can include a circuit (e.g., a small chip) disposed therein (e.g., sewn into clothing material, etc.) or can include a unique pattern (e.g., an image, etc.) that can be passively tracked by the guest recognition system 22 to recognize guest 20 and / or guest 20's experience.

[0019] Further, in certain embodiments, one or more physical objects 36 disposed within the real-world environment of venue 10 can be configured to generate one or more physical effects 38 (e.g., generation of sparks, generation of fire, generation of wind, movement, etc.) based at least in part on control signals received from one or more of the devices 26, 28, 30, 32, 34 described herein, which can be transmitted by a user (e.g., a venue employee) via the devices 26, 28, 30, 32, 34 based on extended reality information presented to the user (e.g., a venue employee). For example, venue employee 18 can determine, based on extended reality information presented to venue employee 18 related to a particular guest 20, that a particular physical effect 38 can enhance the experience of the particular guest 20 via the devices 26, 28, 30, 32, 34, and venue employee 18 can initiate a control signal transmitted to a particular physical object 36 to generate the particular physical effect 38.

[0020] FIG. 2 is a schematic diagram of an extended reality guest recognition system 40 for providing an enhanced guest experience for venue 10 according to an embodiment of the present disclosure. As shown in FIG. 2, in certain embodiments, the extended reality guest recognition system 40 can include a guest recognition system 22 and a guest experience analysis system 24 configured to cooperate to recognize guest 20 while guest 20 is experiencing various features of venue 10, as shown, for example, in FIG. 1, and to provide an extended reality display of information related to the previous and current experiences of guest 20 so that a user (e.g., venue employee 18) can further enhance the future experience of guest 20. For example, in certain embodiments, one or more extended reality display endpoints 26 and / or one or more wearable extended reality display devices 28 can be configured to display an extended reality display of information related to the previous and current experiences of guest 20 within venue 10 generated by the guest experience analysis system 24 based at least in part on information tracked by the guest recognition system 22.

[0021] Further, in certain embodiments, one or more wearable devices 30, one or more portable devices 32, and / or one or more theme devices 34 can also be configured to present an augmented reality display of information related to the previous and current experiences of guest 20 within venue 10, based at least in part on information tracked by guest recognition system 22. In fact, in certain embodiments, guest 20 of venue 10 can view at least a portion of the augmented reality display of information related to the previous and current experiences of guest 20 within venue 10 via one or more wearable devices 30, one or more portable devices 32, and / or one or more theme devices 34, and can provide inputs similar to those that can be received from a user (e.g., venue employee 18) via augmented reality display endpoint 26 and / or wearable augmented reality display device 28, as described in more detail herein. Further, in certain embodiments, data from one or more wearable devices 30, one or more portable devices 32, and / or one or more theme devices 34 can be used by guest experience analysis system 24 to determine a particular experience of a particular guest 20, as described in more detail herein. Additionally, in certain embodiments, augmented reality guest recognition system 40 can also include one or more physical objects 36 configured to generate one or more physical effects 38, as described in more detail herein (e.g., in connection with FIG. 1).

[0022] In certain embodiments, the augmented reality display endpoint 26, the wearable augmented reality display device 28, the wearable device 30, the portable device 32, the theme device 34, and / or the physical object 36 can be communicatively coupled to the guest recognition system 22 and / or the guest experience analysis system 24 (e.g., within the venue 10) via a wireless network 42 (e.g., a wireless local area network (WLAN), a wireless wide area network (WWAN), a near field communication (NFC) network, or any other suitable wireless network). Additionally, in certain embodiments, the augmented reality display endpoint 26 and / or the physical object 36 can be communicatively coupled to the guest recognition system 22 and / or the guest experience analysis system 24 via a direct physical connection 44 (e.g., using a communication cable).

[0023] In certain embodiments, as described in more detail herein, the guest experience analysis system 24 can generate guest experience information 46 (e.g., metadata) to be displayed as augmented information, respectively, via, for example, the display 48, 50 of the augmented reality display endpoint 26 and / or the wearable augmented reality display device 28, based at least in part on the guest recognition data detected by the guest recognition system 22. For example, in certain embodiments, the guest recognition system 22 can include one or more guest recognition sensors 52 configured to collect data that can be used by the guest recognition system 22 to recognize guests 20 within the venue 10. For example, in certain embodiments, the guest recognition sensor 52 can include a camera configured to collect images (and / or video streams) substantially in real time, and the guest recognition system 22 can execute face recognition algorithms, clothing recognition algorithms, motion recognition algorithms (e.g., detecting the distinguishable gait of a particular guest 20), and other types of recognition algorithms to detect the identity of a particular guest 20 (or a group of guests 20, as described in more detail herein) within the venue 10. Based at least in part on this guest recognition, the activities of the guests 20 (or a group of guests 20, as described in more detail herein) within the venue 10 can be tracked over time by the guest recognition system 22, and information related to this tracked activity can be transmitted to the guest experience analysis system 24 via one or more communication interfaces 54 of the guest recognition system 22 for analyzing and generating guest experience information 46 related to the previous and current experiences of the guests 20 within the venue 10. As used herein, the terms "real time" and "substantially in real time" indicate acquiring and / or providing an image (or a frame of a video stream) in a time frame that is substantially close to the actual observation time (e.g., the image can be acquired and / or provided every 1 / 10 second, 1 / 15 second, 1 / 20 second, 1 / 30 second, 1 / 60 second, or more frequently).

[0024] Generally, the guest experience information 46 (e.g., metadata) can include any information related to the guest 20 (or a group of guests 20) that includes the activities of the guest 20 (or a group of guests 20) within the venue 10. For example, the guest experience information 46 can include personal information related to the guest 20, such as name, age, gender, height, weight, place of origin, language spoken, a classification of priorities related to a specific theme section of the venue 10 or a specific scream machine 12, venue facilities 14, and / or other venue attractions 16 to which the guest 20 is entitled (e.g., has the right to), whether the guest 20 is an annual pass owner of the venue 10, the number of times the guest 20 has visited the venue 10, an association with a specific theme group of the venue 10, and the like. As will be understood, at least some of this personal information can be used by the guest recognition system 22 to recognize the guest 20 (or a group of guests 20).

[0025] Furthermore, as will be described in more detail herein, the guest experience information 46 can include the activities of the guest 20 (or a group of guests 20) within the venue 10, such as the number of times (and cumulative time) the guest 20 (or a group of guests 20) has ridden on a specific scream machine 12, venue facilities 14, and / or other venue attractions 16 of the venue 10, or the number of times visited in other ways, what the guest (or a group of guests 20) is currently doing in the context of a specific theme section of the venue 10 where the guest 20 (or a group of guests 20) is currently located, and the like. As a non-limiting example, if it is determined that a specific guest 20 (or a group of guests 20) is currently in the middle of a borrowing race, such information can be shown to the venue staff 18 that the guest 20 (or a group of guests 20) can benefit from hints related to the borrowing race. As will be described in more detail herein, the guest experience information 46 can also include the interaction of the guest 20 with specific wearable devices 30, portable devices 32, and / or theme devices 34 related to the guest 20.

[0026] In certain embodiments, the guest recognition system 22 can include processing circuitry such as a processor 56 (e.g., a general-purpose processor, or other processor) and a memory 58, and process data collected by one or more guest recognition sensors 52 to, for example, detect the identity of a particular guest 20 (or a group of guests 20 as described in more detail herein) within the venue 10, track the activities of the identified guest 20, and convert the data into a form suitable for processing by the guest experience analysis system 24. Further, in certain embodiments, the guest recognition system 22 is configured such that when a particular guest 20 is within a non-negligible amount of time (e.g., 10 minutes per day or more, 20 minutes per day or more, 30 minutes per day or more, or even longer), relatively close (e.g., within 30 feet, within 25 feet, within 20 feet, within 15 feet, within 10 feet, within 5 feet, or even closer) to other guests 20 such that the guest 20 can be identified as part of a group of guests 20 by the guest recognition system 22, the guest experience analysis system 24 can analyze the experience of the group of guests 20 in contrast to, or in addition to, the experience of the individual guest 20 himself. The ability of the guest recognition system 22 to identify a group of guests 20 as opposed to merely individual guests 20 improves the confidence that an individual guest 20 is in fact the guest 20 that the guest recognition system 22 believes him to be, thereby improving the quality of the guest experience information 46 ultimately analyzed by the guest experience analysis system 24. Instructions for performing these capabilities (e.g., face recognition algorithms, clothing recognition algorithms, motion recognition algorithms, and other types of algorithms) can be encoded in a program or code stored in a tangible non-transitory computer-readable medium such as the memory 58 and / or other storage. In certain embodiments, the processor 56 can be a general-purpose processor, a system-on-chip (SoC) device, an application-specific integrated circuit (ASIC), or some other similar processor configuration. In certain embodiments, the processor 56 can include one or more processors.

[0027] In certain embodiments, as described in more detail herein, the guest experience analysis system 24 can include processing circuitry such as a processor 60 (e.g., a general-purpose processor or other processor) and a memory 62, can process data related to guest recognition performed by the guest recognition system, which is received from the guest recognition system 22 via one or more communication interfaces 64 of the guest experience analysis system 24, and can generate guest experience information 46 for an individual guest 20 (or a group of guests 20), which can be displayed as augmented information via, for example, the displays 48, 50 of the augmented reality display endpoint 26 and / or the wearable augmented reality display device 28, respectively. Further, in certain embodiments, the guest experience information 46 generated by the guest experience analysis system 24 can include recommendations for an individual guest 20 (or a group of guests 20) based at least in part on other guest experience information 46 for the individual guest 20 (or a group of guests 20). For example, if a particular guest 20 has visited a particular subset of the venue attractions 16 within the venue 10 a relatively large number of times, the guest experience analysis system 24 can determine that it should provide a recommendation to the particular guest 20 to visit similar venue attractions 16 within the venue 10. In certain embodiments, the guest experience analysis system 24 can store the generated guest experience information in a database, such as the memory 62 of the guest experience analysis system 24.

[0028] Further, as will be described in more detail herein, in certain embodiments, guest experience information 46 can be generated based at least in part on guest activity data collected from one or more wearable devices 30, one or more portable devices 32, and / or one or more theme devices 34 associated with guest 20. For example, specific activities of guest 20 within venue 10 (e.g., specific movements within venue 10 tracked by a wearable device 30 assigned to guest 20, specific information directly input into a portable device 32 by guest 20, specific interactions with a theme device 34 assigned to guest 20, etc.) can be directly tracked by one or more wearable devices 30, one or more portable devices 32, and / or one or more theme devices 34 associated with guest 20 and transmitted to one or more communication interfaces 64 of guest experience analysis system 24 to assist guest experience analysis system 24 in generating guest experience information 46 for guest 20. Instructions for performing these capabilities can be encoded in a program or code stored in a tangible non-transitory computer-readable medium such as memory 62 and / or other storage. In certain embodiments, processor 60 can be a general-purpose processor, a system-on-chip (SoC) device, an application-specific integrated circuit (ASIC), or other similar processor configuration. In certain embodiments, processor 60 can include one or more processors.

[0029] In certain embodiments, when the guest experience analysis system 24 generates guest experience information 46, the guest experience analysis system 24 can transmit the generated guest experience information to the augmented reality display endpoint 26 and / or the wearable augmented reality display device 28 so that the augmented reality display endpoint 26 and / or the wearable augmented reality display device 28 can display the guest experience information 46 as augmented information on one or more displays 48, 50 of the augmented reality display endpoint 26 and / or the wearable augmented reality display device 28, respectively. Further, in certain embodiments, when the guest experience analysis system 24 generates guest experience information 46, the guest experience analysis system 24 can transmit the generated guest experience information 46 to one or more wearable devices 30, one or more portable devices 32, and / or one or more theme devices 34, and such devices can display the guest experience information 46 as augmented information on one or more displays 108, 110, 112 of the one or more wearable devices 30, one or more portable devices 32, and / or one or more theme devices 34, respectively, in a manner similar to the functionality of the augmented reality display endpoint 26 and / or the wearable augmented reality display device 28 described herein. For example, in certain embodiments, a guest 20 in a venue 10 can view at least a portion of an augmented reality display of guest experience information 46 related to the guest's 20 previous and current experiences within the venue 10 via one or more wearable devices 30, one or more portable devices 32, and / or one or more theme devices 34, and can provide inputs similar to those that can be received from a user (e.g., a venue employee 18) via the augmented reality display endpoint 26 and / or the wearable augmented reality display device 28 via one or more wearable devices 30, one or more portable devices 32, and / or one or more theme devices 34, as described in more detail herein.

[0030] In certain embodiments, the augmented reality display endpoint 26 can include processing circuitry such as a processor 72 and a memory 74. The processor 72 can be operably coupled to a memory 74 for executing instructions for at least partially performing currently disclosed techniques for displaying guest experience information 46 as augmented information on one or more displays 48 of the augmented reality display endpoint 26 to enable a user (e.g., the venue employee 18) to enhance the experience of a guest 20, as described in more detail herein. These instructions can be encoded in a program or code stored in a tangible non-transitory computer-readable medium such as the memory 74 and / or other storage. In certain embodiments, the processor 72 can include a general-purpose processor, a system-on-chip (SoC) device, an application-specific integrated circuit (ASIC), or some other similar processor. In certain embodiments, the processor 72 can include multiple processors. Further, in certain embodiments, the augmented reality display endpoint 26 can also receive guest experience information 46 from the guest experience analysis system 24 via one or more communication interfaces 76 of the augmented reality display endpoint 26.

[0031] In certain embodiments, one or more displays 48 of the augmented reality display endpoint 26 can each include a liquid crystal display (LCD), an organic light emitting diode (OLED) display, or other similar displays configured to display the guest experience information 46 as augmented information. In certain embodiments, one or more displays 48 of the augmented reality display endpoint 26 can each be an opaque or see-through LCD, or an opaque or see-through OLED display configured to, for example, enable the venue employee 18 to view the guest experience information 46 that appears on the display 48 while maintaining the ability to view the actual physical real-world environment of the venue 10 through each display 48 (e.g., in the passing image of the guest 20 to which the guest experience information pertains). For example, as described in more detail herein, the guest experience information 46 for a target guest 20 (or group of target guests 20) can be superimposed on the display 48 of the augmented reality display endpoint 26 in the vicinity of the passing image of the target guest 20 (or group of target guests 20) (e.g., in an adjacent or relatively proximate area).

[0032] Furthermore, in certain embodiments, the augmented reality display endpoint 26 can be configured to provide an audio cue and / or haptic feedback indicative of the guest experience information 46 associated with the guest 20 displayed via one or more displays 48 of the augmented reality display endpoint 26. In particular, in certain embodiments, the augmented reality display endpoint 26 can include one or more output devices 132 configured to generate an audio cue and / or haptic feedback indicative of the guest experience information 46 associated with the guest 20 displayed via one or more displays 48 of the augmented reality display endpoint 26. For example, in certain embodiments, one or more output devices 132 of the augmented reality display endpoint 26 can include a speaker configured to output an audio cue and / or a haptic device configured to output haptic feedback.

[0033] As will be described in more detail herein, in certain embodiments, the guest experience information 46 displayed on one or more displays 48 of the extended reality display endpoint 26 can include recommendations for the target guest 20 (or group of target guests 20) based at least in part on other guest experience information 46 for the target guest 20. In fact, in certain embodiments, when determining a particular recommendation for a guest 20 (or group of guests 20), the guest experience analysis system 24 can transmit the determined recommendation to the extended reality display endpoint 26, and the extended reality display endpoint 26 can display the determined recommendation on the display 48 of the extended reality display endpoint 26, and further, for example, generate a warning (e.g., flashing light in proximity to the determined recommendation and / or flashing text of the determined recommendation) on the display 48 to draw the attention of the venue employee 18. Further, in certain embodiments, when determining a particular recommendation for a guest 20 (or group of guests 20), the guest experience analysis system 24 can transmit the determined recommendation to the extended reality display endpoint 26, and the extended reality display endpoint 26 can switch the focus (e.g., highlighting or other display) from a first target guest 20 (or group of guests 20) to a second target guest 20 (or group of guests 20) to which the determined recommendation pertains.

[0034] Furthermore, in certain embodiments, the augmented reality display endpoint 26 can include one or more input devices 78 configured to receive input from a user of the augmented reality display endpoint 26 (e.g., the venue employee 18), and this can be transmitted back to the guest experience analysis system 24 via one or more communication interfaces 76 of the augmented reality display endpoint 26. In certain embodiments, the one or more input devices 78 of the augmented reality display endpoint 26 can include a voice sensor (e.g., a microphone), a camera (e.g., for capturing an image for the purpose of recognizing body movements), a touch screen (e.g., incorporated into one or more displays 48), a joystick, a trackball, buttons, and / or other input devices suitable for receiving input from a user of the augmented reality display endpoint 26 (e.g., the venue employee 18). For example, in certain embodiments, the one or more input devices 78 of the augmented reality display endpoint 26 can include one or more voice sensors configured to capture voice (e.g., a voice command) generated by a user (e.g., the venue employee 18), which can be processed by the processing circuit of the augmented reality display endpoint 26 to generate information that can be transmitted to the guest experience analysis system 24. Furthermore, in certain embodiments, the one or more input devices 78 of the augmented reality display endpoint 26 can include one or more cameras for capturing an image of the user (e.g., the venue employee 18) and / or physical characteristics of the user (e.g., the venue employee 18), which can be processed by the processing circuit of the augmented reality display endpoint 26 to recognize the body movements of the user (e.g., the venue employee 18), and this can be converted into information that can be transmitted to the guest experience analysis system 24. Additionally, in certain embodiments, the one or more input devices 78 of the augmented reality display endpoint 26 can include one or more touch panels (e.g., incorporated into one or more displays 48 of the augmented reality display endpoint 26) with which a user (e.g., the venue employee 18) can interact to input information, for example, via a context-dependent menu displayed via one or more displays 48, and this can be transmitted to the guest experience analysis system 24.

[0035] In certain embodiments, as will be described in more detail herein, one or more input devices 78 of the augmented reality display endpoint 26 can receive modified and / or additional guest experience information 46 related to the target guest 20 (or a group of guests 20), and can send the modified and / or additional guest experience information 46 back to the guest experience analysis system 24 for analysis by the guest experience analysis system 24. Further, as will be described in more detail herein, in certain embodiments, one or more input devices 78 of the augmented reality display endpoint 26 can receive an instruction to switch the focus (e.g., highlight or other display) from a first target guest 20 (or a group of guests 20) to a second target guest 20 (or a group of guests 20), and the processing circuit of each augmented reality display endpoint 26 can cause the focus to be switched on the display 48 of each augmented reality display endpoint 26 in accordance with the instruction. Further, as will be described in more detail herein, in certain embodiments, one or more input devices 78 of the augmented reality display endpoint 26 can receive information related to an instruction to execute one or more physical effects 38 via one or more physical objects 36 disposed within the venue 10, can send the instruction to the guest experience analysis system 24, and this system can subsequently generate an instruction signal to send to the one or more physical objects 36 to execute the one or more physical effects 38. Further, as will be described in more detail herein, in certain embodiments, one or more input devices 78 of the augmented reality display endpoint 26 can generate information related to an instruction to execute one or more operations (e.g., physical effects 38, information warnings, etc.) for one or more wearable devices 30, portable devices 32, and / or theme devices 34 related to one or more guests 20, can send the instruction to the guest experience analysis system 24, and this system can subsequently generate an instruction signal to send to the one or more wearable devices 30, portable devices 32, and / or theme devices 34 to execute the one or more operations.

[0036] Generally, the functionality of the wearable augmented reality display device 28 described herein can be substantially similar to the functionality of the augmented reality display endpoint 26 described herein. For example, in certain embodiments, the wearable augmented reality display device 28 can include processing circuitry such as a processor 80 and a memory. The processor 80 can be operably coupled to a memory 82 to execute instructions for at least partially implementing the techniques of the present disclosure to display guest experience information 46 as augmented information on one or more displays 50 of the wearable augmented reality display device 28 such that a user (e.g., venue employee 18) can enhance the experience of a guest 20, as described in more detail herein. These instructions can be encoded in a program or code stored in a tangible non-transitory computer-readable medium such as the memory 82 and / or other storage. In certain embodiments, the processor 80 can be a general-purpose processor, a system-on-chip (SoC) device, an application-specific integrated circuit (ASIC), or some other similar processor configuration. In certain embodiments, the processor 80 can include multiple processors. Further, in certain embodiments, the wearable augmented reality display device 28 can also receive guest experience information 46 from the guest experience analysis system 24 via one or more communication interfaces 84 of the wearable augmented reality display device 28.

[0037] In certain embodiments, one or more displays 50 of the wearable augmented reality display device 28 can each include a liquid crystal display (LCD), an organic light emitting diode (OLED) display, or other similar displays configured to display the guest experience information 46 as augmented information. In certain embodiments, one or more displays 50 of the wearable augmented reality display device 28 are each configured to maintain the ability to view the actual physical real-world environment of the venue 10 (e.g., of the passing image of the guest 20 to which the guest experience information is related) through each display 50 while allowing, for example, the venue employee 18 to see the guest experience information 46 appearing on the display 50. This can include an opaque or see-through LCD, or an opaque or see-through OLED display. For example, as described in more detail herein, the guest experience information 46 for a target guest 20 (or group of target guests 20) can be superimposed on the display 50 of the wearable augmented reality display device 28 near the passing image of the target guest 20 (or group of target guests 20) (e.g., adjacent or at a relatively close distance).

[0038] Furthermore, in certain embodiments, the wearable augmented reality display device 28 can be configured to provide an audio cue and / or a tactile feedback indicative of the guest experience information 46 related to the guest 20 displayed via one or more displays 50 of the wearable augmented reality display device 28. In particular, in certain embodiments, the wearable augmented reality display device 28 can include one or more output devices 134 configured to generate an audio cue and / or a tactile feedback indicative of the guest experience information 46 related to the guest 20 displayed via one or more displays 50 of the wearable augmented reality display device 28. For example, in certain embodiments, one or more output devices 134 of the wearable augmented reality display device 28 can include an audio speaker configured to output an audio cue and / or a tactile device configured to output a tactile feedback.

[0039] As will be described in more detail herein, in certain embodiments, the guest experience information 46 displayed on one or more displays 50 of the wearable augmented reality display device 28 can include recommendations for the target guest 20 (or group of target guests 20) based at least in part on other guest experience information 46 for the target guest 20 (or group of guests 20). In fact, in certain embodiments, when determining a particular recommendation for a guest 20 (or group of guests 20), the guest experience analysis system 24 can transmit the determined recommendation to the wearable augmented reality display device 28, and the wearable augmented reality display device 28 can display the determined recommendation on a display 50 of the wearable augmented reality display device 28, and further, for example, generate a warning (e.g., a blinking light and / or blinking text of the determined recommendation) on the display 50 to draw the attention of the venue staff 18. Further, in certain embodiments, when determining a particular recommendation for a guest 20 (or group of guests 20), the guest experience analysis system 24 can transmit the determined recommendation to the wearable augmented reality display device 28, and the wearable augmented reality display device 28 can switch the focus (e.g., emphasis or other display) from a first target guest 20 (or group of guests 20) to a second target guest 20 (or group of guests 20) to which the determined recommendation pertains.

[0040] Furthermore, in certain embodiments, the wearable augmented reality display device 28 can include one or more input devices 86 configured to receive input from a user of the wearable augmented reality display device 28 (e.g., the venue employee 18), and this can be transmitted back to the guest experience analysis system 24 via one or more communication interfaces 84 of the wearable augmented reality display device 28. In certain embodiments, the one or more input devices 86 of the wearable augmented reality display device 28 can include a voice sensor (e.g., a microphone), a camera (e.g., for capturing an image for the purpose of recognizing body movements), a trackball, buttons, and / or other input devices suitable for receiving input from a user of the wearable augmented reality display device 28 (e.g., the venue employee 18). For example, in certain embodiments, the one or more input devices 86 of the wearable augmented reality display device 28 can include one or more voice sensors configured to capture voice (e.g., a voice command) generated by a user (e.g., the venue employee 18), which can be processed by a processing circuit of the wearable augmented reality display device 28 to generate information that can be transmitted to the guest experience analysis system 24. Additionally, in certain embodiments, the one or more input devices 86 of the wearable augmented reality display device 28 can include one or more cameras for capturing an image of the user (e.g., the venue employee 18) and / or physical characteristics of the user (e.g., the venue employee 18), which can be processed by a processing circuit of the wearable augmented reality display device 28 to recognize the body movements of the user (e.g., the venue employee 18) and convert this into information that can be transmitted to the guest experience analysis system 24.

[0041] In certain embodiments, as described in more detail herein, one or more input devices 86 of the wearable augmented reality display device 28 can receive modified and / or additional guest experience information 46 related to the target guest 20 (or group of guests 20), and can send the modified and / or additional guest experience information 46 back to the guest experience analysis system 24 for analysis by the guest experience analysis system 24. Further, as described in more detail herein, in certain embodiments, one or more input devices 86 of the wearable augmented reality display device 28 can receive a command to switch the focus (e.g., highlight or other display) from a first target guest 20 (or group of guests 20) to a second target guest 20 (or group of guests 20), and the processing circuit of each wearable augmented reality display device 28 can cause the focus to be switched on the display 50 of each wearable augmented reality display device 28 in accordance with the command. Additionally, as described in more detail herein, in certain embodiments, one or more input devices 86 of the wearable augmented reality display device 28 can receive information related to a command to execute one or more physical effects 38 via one or more physical objects 36 disposed within the venue 10, send the command to the guest experience analysis system 24, and the system can generate a command signal to be sent to the one or more physical objects 36 to execute the one or more physical effects 38. Further, as described in more detail herein, in certain embodiments, one or more input devices 86 of the wearable augmented reality display device 28 can receive a command for generating information (e.g., physical effect 38, information warning, etc.) related to a command to execute one or more operations for one or more wearable devices 30, portable devices 32, and / or theme devices 34 related to one or more guests 20, send the command to the guest experience analysis system 24, and the system can subsequently generate a command signal to be sent to the one or more wearable devices 30, portable devices 32, and / or theme devices 34 to execute the one or more operations.

[0042] As will be described in more detail herein, in certain embodiments, the guest experience analysis system 24 can receive instructions from the augmented reality display endpoint 26 and / or the wearable augmented reality display device 28 to perform a physical effect 38, for example, via a physical object 36 disposed within the real-world environment of the venue 10 to further enhance the experience of the guest 20. In certain embodiments, the physical object 36 can include a processing circuit such as a processor 88 and a memory 90. The processor 88 can be operably coupled to the memory 90 to execute instructions for performing the physical effect 38 based on instructions received from the guest experience analysis system 24 via one or more communication interfaces 92 of the physical object 36. These instructions can be encoded in a program or code stored in a tangible non-transitory computer-readable medium such as the memory 90 and / or other storage. In certain embodiments, the processor 88 can be a general-purpose processor, a system-on-chip (SoC) device, an application-specific integrated circuit (ASIC), or other similar processor configuration. In certain embodiments, the processor 88 can include one or more processors.

[0043] In certain embodiments, the physical effect 38 can be implemented, for example, via a physical actuation mechanism 94 associated with the physical object 36. For example, in certain embodiments, the physical effect 38 can be an electric spark emitted from the physical object 36 generated by a power source, a flame emitted from the physical object 36 generated by an ignition system, wind emitted from the physical object 36 generated by a wind system, the operation of a portion of the physical object 36, and the like. Further, as described in more detail herein, in certain embodiments, similar actions (e.g., physical effect 38, information warning, etc.) are at least partially based on instructions transmitted to the guest experience analysis system 24 by the extended reality display endpoint 26 and / or the wearable extended reality display device 28, and can be implemented via one or more wearable devices 30, portable devices 32, and / or theme devices 34 associated with one or more guests 20, thereby generating instruction signals transmitted to the one or more wearable devices 30, portable devices 32, and / or theme devices 34 to perform one or more operations.

[0044] In certain embodiments, the functionality of the augmented reality display endpoint 26 and / or the wearable augmented reality display device 28 can be replicated by one or more of the wearable devices 30, portable devices 32, and / or themed devices 34 described herein. In fact, in certain embodiments, both the venue employees 18 and / or the guests 20 may experience at least a portion of the functionality of the augmented reality display endpoint 26 and / or the wearable augmented reality display device 28 via one or more of the wearable devices 30, portable devices 32, and / or themed devices 34 described herein. For example, in certain embodiments, one or more of the wearable devices 30, portable devices 32, and / or themed devices 34 can include respective processing circuits such as processors 96, 98, 100 and memories 102, 104, 106. Each of the processors 96, 98, 100 is operably coupled to its respective memory 102, 104, 106 and can execute instructions to at least partially implement the techniques of this disclosure to display guest experience information 46 as augmented information on one or more respective displays 108, 110, 112 of one or more of the wearable devices 30, portable devices 32, and / or themed devices 34 to enable a user (e.g., venue employee 18) to enhance the experience of the guest 20, as described in more detail herein. These instructions can be encoded in a program or code stored in a tangible non-transitory computer-readable medium such as memories 102, 104, 106 and / or other storage. In certain embodiments, the processors 96, 98, 100 can be general-purpose processors, system-on-chip (SoC) devices, application-specific integrated circuits (ASICs), or some other similar processor configuration. In certain embodiments, the processors 96, 98, 100 can include one or more processors. Further, in certain embodiments, one or more of the wearable devices 30, portable devices 32, and / or themed devices 34 can receive guest experience information 46 from the guest experience analysis system 24 via one or more respective communication interfaces 114, 116, 118 of one or more of the wearable devices 30, portable devices 32, and / or themed devices 34.

[0045] Furthermore, in certain embodiments, one or more wearable devices 30, portable devices 32, and / or theme devices 34 can be used to assist in guest recognition performed by the guest recognition system 22. For example, in addition to (or as an alternative to) the recognition of the guest 20 (or group of guests 20) performed by the guest recognition system 22 described above, the guest recognition sensor 52 can include sensors configured to track the activities of one or more wearable devices 30, portable devices 32, and / or theme devices 34 associated with a particular guest 20, and this can be used by the guest recognition system 22 to determine the previous and current experiences of the guest 20 within the venue 10. For example, in certain embodiments, one or more wearable devices 30, portable devices 32, and / or theme devices 34 can include respective sets of features 120, 122, 124 (e.g., geometric aspects or markings) that can be passively monitored by the guest recognition system 22 (e.g., a camera system such as a light detection and ranging (LiDAR) system) to track the activities of the guest 20 associated with the particular devices 30, 32, 34. Additionally, in certain embodiments, one or more wearable devices 30, portable devices 32, and / or theme devices 34 can include respective sets of input devices 126, 128, 130 that can interact to input information that can be transmitted to the guest recognition system 22 and / or the guest experience analysis system 24 by the guest 20 associated with the particular devices 30, 32, 34.

[0046] As will be described in more detail herein, in certain embodiments, the guest recognition system 22 of the extended reality guest recognition system 40 includes one or more guest recognition sensors 52 configured to collect data that can be used by the guest recognition system 22 to recognize guests 20 (or groups of guests 20) within the venue 10. The guest experience analysis system 24 of the extended reality guest recognition system 40 is configured to analyze information related to guest recognition performed by the guest recognition system 22 and determine guest experience information 46 related to the past and current experiences of guests 20 (or groups of guests 20) within the venue 10. This guest experience information 46 can be provided to one or more extended reality display endpoints 26 and / or one or more wearable extended reality display devices 28 such that a user (e.g., venue employee 18) can enhance the future experiences of guests 20 (or groups of guests 20) within the venue 10. FIG. 3 shows an exemplary portion of the extended reality guest recognition system 40 of FIG. 2. Specifically, FIG. 3 illustrates a first guest 20A, a second guest 20B, and a venue employee 18 that are relatively proximate to the guest recognition sensor 52 and the extended reality display endpoint 26. In the illustrated embodiment, the guest recognition sensor 52 and the extended reality display endpoint 26 are incorporated into a single relatively stationary structure. However, in other embodiments, the guest recognition sensor 52 may not be integrated with the extended reality display endpoint 26.

[0047] FIG. 4 shows the guest recognition sensor 52 and the augmented reality display endpoint 26 of FIG. 3 from the perspective of the venue employee 18, and shows exemplary guest experience information 46 related to the first guest 20A and the second guest 20B. As shown in FIG. 4, the first guest 20A is, for example, the current target guest highlighted (or, in other embodiments, other visual displays) by the emission of light 136 around the passing image of the first guest 20A, with the focus being on the display 48 of the augmented reality display endpoint 26, and the passing image of the second guest 20B does not have such a visual display. As will be described in more detail herein, in certain embodiments, the focus on the first guest 20A can be switched to the second guest 20B based on commands received by the augmented reality display endpoint 26 from the venue employee 18.

[0048] The functionality of the wearable augmented reality display device 28 described herein can be substantially similar to the functionality of the augmented reality display endpoint 26 described herein, and the main difference is that the display of the guest experience information 46 related to the guest 20 in the venue 10 can be hidden from the view of the guest 20, thereby enhancing the immersion of the delivery of the guest experience information 46 to the user (e.g., the venue employee 18). For example, FIG. 5 shows the wearable augmented reality display device 28 (e.g., augmented reality glasses, augmented reality goggles, other augmented reality headgear, etc.), which can include functionality substantially similar to that of the augmented reality display endpoint 26 described herein.

[0049] FIG. 6 is a flowchart of a method 138 of using the augmented reality guest recognition system 40 described herein. For example, in certain embodiments, method 138 can include recognizing one or more guests 20 within a venue via guest recognition system 22 (block 140). In certain embodiments, the step of recognizing one or more guests 20 can include detecting the identity of one or more guests 20, detecting the activities of one or more guests 20 within venue 10, or some combination thereof, using a face recognition algorithm, a clothing recognition algorithm, or a motion recognition algorithm via guest recognition system 22. Further, in certain embodiments, method 138 can include generating guest experience information 46 (e.g., including recommendations) related to the one or more recognized guests 20 via guest experience analysis system 24 (block 142). Additionally, in certain embodiments, method 138 can include transmitting, via guest experience analysis system 24, guest experience information 46 (e.g., including recommendations) related to the one or more recognized guests 20 to an augmented reality display device (one or more augmented reality display endpoints 26 and / or one or more wearable augmented reality display devices 28) for display on an augmented reality display of the one or more augmented reality display endpoints 26 and / or the one or more wearable augmented reality display devices 28 (block 144).

[0050] In certain embodiments, method 138 may also include identifying a group of one or more guests 20, at least in part based on the amount of time that individual guests 20 of the one or more guests 20 remain proximate to each other, via the guest recognition system 22. In such embodiments, method 138 may include generating, via the guest experience analysis system 24, guest group experience information 46 (e.g., including recommendations) associated with the identified group of one or more guests 20, and transmitting, via the guest experience analysis system 24, the guest group experience information 46 (e.g., including recommendations) associated with the identified group of one or more guests 20 to an augmented reality display device (e.g., one or more augmented reality display endpoints 26 and / or one or more wearable augmented reality display devices 28) for display on an augmented reality display (displays 48, 50) of the one or more augmented reality display endpoints 26 and / or the one or more wearable augmented reality display devices 28. Further, in certain embodiments, method 138 may also include receiving, via the guest experience analysis system 24, modified and / or additional guest experience information 46 (e.g., including recommendations) associated with the recognized one or more guests 20 from the one or more augmented reality display endpoints 26 and / or the one or more wearable augmented reality display devices 28. Additionally, in certain embodiments, method 138 may also include receiving, via the guest experience analysis system 24, instructions from the augmented reality display endpoint 26 or the wearable augmented reality display device 28 to perform one or more physical effects 38 via one or more physical objects 36 disposed within the venue 10, and transmitting, via the guest experience analysis system 24, control signals for performing the one or more physical effects 38 to the one or more physical objects 36.

[0051] Although only some features of this disclosure have been illustrated and described herein, many modifications and changes will occur to those skilled in the art. Accordingly, the appended claims are intended to cover all such modifications and changes as fall within the true spirit of this disclosure.

[0052] The technology claimed in this specification is referred to and applied to specific examples of material objects and practical properties that reliably improve the art, and thus is not abstract, intangible, or purely theoretical. Further, if any claim appended to the end of this specification includes one or more elements designated as "means for [performing]... [function]" or "steps for [performing]... [function]", such elements shall be construed in accordance with 35 U.S.C. § 112(f). On the other hand, for any claim that includes elements designated in any other form, such elements shall not be construed in accordance with 35 U.S.C. § 112(f).

Description of the Reference Signs

[0053] 18 Venue Staff 20A First Guest 20B Second Guest 26 Extended Reality Display Endpoint 52 Guest Recognition Sensor

Claims

1. 1. A system comprising: a guest recognition system configured to recognize one or more guests within the venue; a guest experience analysis system configured to receive data related to the recognized one or more guests from the guest recognition system, generate guest experience information related to the recognized one or more guests based at least in part on the received data related to the recognized one or more guests, and transmit the guest experience information related to the recognized one or more guests to the augmented reality display device for display on an augmented reality display of the augmented reality display device; A system comprising:

2. 10. The system of claim 1, wherein the guest recognition system is configured to utilize a facial recognition algorithm, a clothing recognition algorithm, or a motion recognition algorithm to detect the identity of the one or more guests, to detect the activities of the one or more guests within the venue, or a combination thereof.

3. 10. The system of claim 1, wherein the guest recognition system is configured to identify one or more groups of the one or more guests based at least in part on an amount of time individual ones of the one or more guests are in proximity to one another.

4. 4. The system of claim 3, wherein the guest experience analysis system is configured to receive data related to the identified one or more groups from the guest recognition system, generate guest group experience information related to the identified one or more groups based at least in part on the data related to the identified one or more groups, and transmit the guest group experience information to the augmented reality display device for display on the augmented reality display of the augmented reality display device.

5. 2. The system of claim 1, wherein the guest experience analysis system is configured to generate one or more recommendations for the recognized one or more guests based at least in part on the guest experience information related to the recognized one or more guests, and transmit the one or more recommendations for the recognized one or more guests to the augmented reality display device for display on the augmented reality display of the augmented reality display device.

6. The system of claim 1 , wherein the guest experience analysis system is configured to receive modified or additional guest experience information related to the recognized one or more guests from the augmented reality display device.

7. 2. The system of claim 1, wherein the guest experience analysis system is configured to receive instructions from the augmented reality display device to perform one or more physical effects via one or more physical objects located within the venue, and to send control signals to the one or more physical objects to perform the one or more physical effects.

8. 1. A method comprising: recognizing one or more guests in the venue via a guest recognition system; generating, via a guest experience analysis system, guest experience information associated with the one or more recognized guests; transmitting, via the guest experience analysis system, the guest experience information associated with the recognized one or more guests to the augmented reality display device for display on an augmented reality display of the augmented reality display device; A method comprising:

9. 10. The method of claim 8, comprising utilizing a facial recognition algorithm, a clothing recognition algorithm, or a motion recognition algorithm via the guest recognition system to detect the identity of the one or more guests, to detect the activity of the one or more guests within the venue, or a combination thereof.

10. 10. The method of claim 8, comprising identifying one or more groups of the one or more guests via the guest recognition system based at least in part on an amount of time individual ones of the one or more guests are in proximity to one another.

11. generating, via the guest experience analysis system, guest group experience information associated with the identified one or more groups; transmitting, via the guest experience analysis system, the guest group experience information associated with the identified one or more groups to the augmented reality display device for display on the augmented reality display of the augmented reality display device; The method of claim 10, comprising:

12. generating, via the guest experience analysis system, one or more recommendations for the identified one or more guests based at least in part on the guest experience information associated with the identified one or more guests; transmitting, via the guest experience analysis system, the one or more recommendations for the one or more recognized guests to the augmented reality display device for display on the augmented reality display of the augmented reality display device; The method of claim 8 , comprising:

13. 10. The method of claim 8, further comprising receiving from the augmented reality display device via the guest experience analysis system modified or additional guest experience information associated with the recognized one or more guests.

14. receiving instructions from the augmented reality display device via the guest experience analysis system to perform one or more physical effects via one or more physical objects located within the venue; sending control signals, via the guest experience analysis system, to the one or more physical objects to execute the one or more physical effects; The method of claim 8 , comprising:

15. An augmented reality display device, an augmented reality display configured to pass through an image of one or more guests at the venue; one or more non-transitory computer-readable media storing instructions that, when executed by at least one processor, cause the at least one processor to perform operations; Equipped with The instruction: receiving guest experience information related to a target guest of the one or more guests from a guest experience analysis system; superimposing the guest experience information associated with the target guest on the augmented reality display adjacent an image of the target guest passing by; Including, Augmented reality display device.

16. The operation includes: receiving guest group experience information associated with a target group of the one or more guests from the guest experience analysis system; superimposing the guest group experience information associated with the target group of the one or more guests on the augmented reality display adjacent a passing image of the target group of the one or more guests; The augmented reality display device of claim 15 , comprising:

17. The operations include receiving, from the guest experience analysis system, one or more recommendations for the target guest of the one or more guests; superimposing at least one recommendation of the one or more recommendations for the target guest of the one or more guests on the augmented reality display adjacent a passing image of the target guest; The augmented reality display device of claim 15 , comprising:

18. 16. The augmented reality display device of claim 15, further comprising an input device configured to receive modified or additional guest experience information related to the target guest, the action including transmitting the modified or additional guest experience information to the guest experience analysis system.

19. 16. The augmented reality display device of claim 15, comprising an input device configured to receive instructions for performing one or more physical effects via one or more physical objects located within the venue, the actions including transmitting the instructions to the guest experience analysis system.

20. The augmented reality display device of claim 15 , comprising an input device configured to receive a command to switch focus from the target guest of the one or more guests to another target guest of the one or more guests.

21. The augmented reality display device of claim 15 , wherein the augmented reality display device comprises a stationary augmented reality display endpoint located within the venue.

22. The augmented reality display device of claim 15 , wherein the augmented reality display device comprises augmented reality glasses, augmented reality goggles, or other augmented reality headgear.

Images