System, computer, program and information processing method

Abstract

To provide novel system, computer, program and information processing method for executing processing for an action performed by a user on a user terminal after a code displayed on a display device is read by the user terminal.SOLUTION: An information processing system 1 includes a computer 10, a display device 50 and a user terminal 80, where the computer 10 executes a program to function as advertisement information receiving means 14, code issuing means 16, and advertisement display instruction means 18. A code issued by the code issuing means 16 causes the user terminal 80 to display an information input form when the code is read by the user terminal 80. When information input into the information input form by the user terminal 80 is transmitted to a computer different from the computer 10, the information is transmitted from the user terminal 80 to the computer 10.SELECTED DRAWING: Figure 1

Description

Technical Field

[0001] The present disclosure relates to a system, a computer, a program, and an information processing method.

Background Art

[0002] In recent years, various technologies have been known as technologies for displaying advertisements on displays in public places and also displaying two-dimensional codes, and when a user reads the two-dimensional code with a terminal such as a smartphone, the user can obtain advertisement information and benefits. For example, Patent Document 1 and Patent Document 2 disclose a system in which a user reads a two-dimensional code, registers as a member to input personal information, and further transmits advertisement identification information and member information included in the two-dimensional code to a management server. In such a system, when a user performs a purchase action and further transmits a receipt, a reward is given and the effect of the advertisement can be tracked.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Patent Document 2

Summary of the Invention

Problems to be Solved by the Invention

[0004] In the conventional system, after the code displayed on the display device is read by the user terminal, no proposal has been made regarding the processing for the actions performed by the user on the user terminal.

[0005] The present disclosure has been made in consideration of such points, and an object thereof is to provide a new system, computer, program, and information processing method for performing processing on an action performed by a user on a user terminal after a code displayed on a display device is read by the user terminal.

Means for Solving the Problems

[0006] The system of the present disclosure includes a computer, a display device, a user terminal, and is configured to: The computer functions as an advertisement information receiving means, a code issuing means, and an advertisement display instructing means by executing a program. The advertisement information receiving means receives advertisement information including information regarding an image or video of an advertisement. The code issuing means issues a code that can be read by the user terminal. The advertisement display instructing means transmits a display instruction signal to the display device to cause the display device to display an image or video of the advertisement in the advertisement information received by the advertisement information receiving means, and to display the code issued by the code issuing means on the display device. The code issued by the code issuing means is configured to display an information input form on the user terminal when read by the user terminal. When the information input by the user terminal in the information input form is transmitted to a computer different from the computer, information indicating that the information input by the user terminal in the information input form has been transmitted to a computer different from the computer is transmitted from the user terminal to the computer.

[0007] The system of the present disclosure includes a computer, a display device, a user terminal, and is configured to: The computer functions as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means by executing a program. The advertisement information receiving means receives advertisement information including information regarding an image or video of an advertisement. The code issuing means issues a code that can be read by the user terminal. The advertisement display instruction means transmits a display instruction signal to the display device to cause the display device to display an image or video of the advertisement in the advertisement information received by the advertisement information receiving means, and also to display the code issued by the code issuing means on the display device. The code issued by the code issuing means enables friend registration between the user's account and a predetermined account on an SNS when read by the user terminal. When friend registration is performed between the user's account and the predetermined account, information indicating that friend registration has been performed is transmitted from the user terminal to the computer.

[0008] In the system of the present disclosure, The computer further functions as a reward determination means by executing the program. The reward determination means may determine a reward to be given to the user when information indicating that the information input into the information input form by the user terminal has been transmitted to a computer different from the computer is transmitted from the user terminal to the computer.

[0009] In the system of the present disclosure, The computer further functions as a reward determination means by executing the program. The reward determination means may determine a reward to be given to the user when information indicating that friend registration has been performed between the user's account and a predetermined account is transmitted from the user terminal to the computer.

[0010] In addition, the reward given to the user may include both benefits related to the advertised product or service and benefits related to the product or service of the operator providing the installation space of the display device.

[0011] In this case, information on benefits related to the advertised product or service as the reward given to the user is transmitted from the computer to the user terminal. After the user performs a predetermined action on the information related to the advertised product or service on the user terminal, information on benefits related to the product or service of the operator as the reward given to the user may be transmitted from the computer to the user terminal.

[0012] In addition, the reward given to the user determined by the reward determination means may be usable for the product or service provided by the operator providing the installation space of the display device.

[0013] In addition, the computer further functions as a reward usage information receiving means and a reward usage reporting means by executing the program. The reward usage information receiving means receives information on the use of the reward given to the user. When the reward usage information receiving means receives information on the use of the reward, the reward usage reporting means may transmit the received information on the use of the reward to the operator terminal managed by the operator providing the installation space of the display device.

[0014] In addition, the computer further functions as a first reward information transmitting means by executing the program. The first reward information transmitting means may transmit information on the reward given to the user determined by the reward determination means to the user terminal.

[0015] In addition, the computer further functions as a second reward information transmitting means by executing the program. The display device has a medium discharge unit that discharges a medium as a reward. The second reward information transmission means transmits information regarding the reward given to the user determined by the reward determination means to the display device from which the code has been read by the user terminal. In the display device, when information regarding the reward given to the user is transmitted from the computer, a medium as a reward may be discharged by the medium discharge unit.

[0016] Also, the medium as a reward discharged by the medium discharge unit may be usable for products or services provided by the operator who provides the installation space of the display device.

[0017] Also, the computer further functions as tracking information receiving means by executing the program. The code issued by the code issuing means is such that tracking information is transmitted to the computer when it is read by the user terminal. The tracking information receiving means may receive the tracking information from the user terminal.

[0018] Also, the computer further functions as tracking information transmission means by executing the program. When the tracking information receiving means receives the tracking information, the tracking information transmission means may transmit the tracking information to a computer different from the computer.

[0019] Also, the computer further functions as reward determination means by executing the program. When the tracking information receiving means receives the tracking information, the reward determination means may determine the reward given to the user.

[0020] The computer of the present disclosure A computer that functions as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means by executing a program, The advertisement information receiving means receives advertisement information including information regarding an image or video of an advertisement, The code issuing means issues a code that can be read by a user terminal, The advertisement display instruction means transmits a display instruction signal to the display device to display the image or video of the advertisement in the advertisement information received by the advertisement information receiving means on the display device, and to display the code issued by the code issuing means on the display device, The code issued by the code issuing means is such that when read by the user terminal, it causes the user terminal to display an information input form. When the information input by the user terminal in the information input form is transmitted to a computer different from the said computer, information indicating that the information input by the user terminal in the information input form has been transmitted to a computer different from the said computer is transmitted from the user terminal to the said computer.

[0021] The computer of the present disclosure is, A computer that functions as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means by executing a program, The advertisement information receiving means receives advertisement information including information regarding an image or video of an advertisement, The code issuing means issues a code that can be read by a user terminal, The advertisement display instruction means transmits a display instruction signal to the display device to display the image or video of the advertisement in the advertisement information received by the advertisement information receiving means on the display device, and to display the code issued by the code issuing means on the display device, The code issued by the code issuing means enables friend registration between the user's account and a predetermined account on the SNS when read by the user terminal. When friend registration is performed between the user's account and the predetermined account, information indicating that friend registration has been performed is transmitted from the user terminal to the computer.

[0022] The program of the present disclosure is a program that causes a computer to function as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means, wherein the advertisement information receiving means receives advertisement information including information regarding an advertisement image or video, the code issuing means issues a code readable by a user terminal, the advertisement display instruction means transmits a display instruction signal to the display device to display the advertisement image or video in the advertisement information received by the advertisement information receiving means on the display device and to display the code issued by the code issuing means on the display device, the code issued by the code issuing means causes an information input form to be displayed on the user terminal when read by the user terminal. When the information input by the user terminal in the information input form is transmitted to a computer different from the computer, information indicating that the information input by the user terminal in the information input form has been transmitted to a computer different from the computer is transmitted from the user terminal to the computer.

[0023] The program of the present disclosure is a program that causes a computer to function as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means, wherein the advertisement information receiving means receives advertisement information including information regarding an advertisement image or video, the code issuing means issues a code readable by a user terminal, The advertisement display instruction means transmits a display instruction signal to the display device to cause the display device to display an image or video of the advertisement in the advertisement information received by the advertisement information receiving means and to display the code issued by the code issuing means on the display device. The code issued by the code issuing means enables friend registration between the user's account and a predetermined account on the SNS when read by the user terminal. When friend registration is performed between the user's account and the predetermined account, information indicating that friend registration has been performed is transmitted from the user terminal to the computer.

[0024] The information processing method of the present disclosure is an information processing method executed by a computer having a control unit, wherein the control unit receives advertisement information including information regarding an image or video of an advertisement, the control unit issues a code readable by a user terminal, the control unit transmits a display instruction signal to the display device to cause the display device to display an image or video of the advertisement in the received advertisement information and to display the issued code on the display device, the code issued by the control unit causes an information input form to be displayed on the user terminal when read by the user terminal. When information input into the information input form by the user terminal is transmitted to a computer different from the computer, information indicating that the information input into the information input form by the user terminal has been transmitted to a computer different from the computer is transmitted from the user terminal to the computer.

[0025] The information processing method of the present disclosure is an information processing method executed by a computer having a control unit, wherein the control unit receives advertisement information including information regarding an image or video of an advertisement, The control unit issues a code that can be read by the user terminal, The control unit causes the display device to display an image or video of the advertisement in the received advertisement information, and transmits a display instruction signal for displaying the issued code to the display device to the display device, The code issued by the control unit enables friend registration between the user's account and a predetermined account on the SNS when read by the user terminal. When friend registration is performed between the user's account and the predetermined account, information indicating that friend registration has been performed is transmitted from the user terminal to the computer.

Effect of the Invention

[0026] According to the program, computer, system, and information processing method of the present disclosure, after the code displayed on the display device is read by the user terminal, it is possible to perform processing on the action performed by the user on the user terminal.

Brief Description of the Drawings

[0027]

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 7

Figure 8

Figure 9

Mode for Carrying Out the Invention

[0028] Hereinafter, embodiments of the present invention will be described with reference to the drawings. FIGS. 1 to 4 are diagrams showing an information processing system 1 according to the present embodiment and an information processing method performed by such an information processing system 1. Further, FIG. 5 is a chart diagram showing the flow of information between components when information processing in another mode is performed in the information processing system shown in FIG. 1, and FIGS. 6 to 9 are diagrams showing screens displayed on a user terminal when the information processing shown in FIG. 5 is performed, respectively.

[0029] <Information Processing System 1> The information processing system 1 according to the present embodiment causes a display device 50 installed in an installation space provided by a business operator such as a retail store to display an advertisement image or video and a code such as a two-dimensional code. When a user reads the code with a user terminal 80, tracking information indicating that the code has been read by the user terminal 80 is transmitted from the user terminal 80 to the computer 10, thereby effectively utilizing the tracking information. The configuration of such an information processing system 1 will be described with reference to FIG. 1.

[0030] As shown in FIG. 1, the information processing system 1 includes a computer 10 and a display device 50. The computer 10 is communicably connected to each of a business operator terminal 40, a display device 50, and an advertiser terminal 70 via a network such as an Internet line. Further, a user terminal 80 managed by a user is also communicably connected to the computer 10 via a network such as an Internet line.

[0031] <Computer 10> Computer 10 is installed at the office of a management company that manages the information processing system 1 according to the present embodiment. Computer 10 may be a personal computer or the like, or may be a server or the like. Computer 10 has a control unit 12, a storage unit 36, and a communication unit 38. The control unit 12 is, for example, a CPU or the like, and functions as an advertisement information receiving means 14, a code issuing means 16, an advertisement display instruction means 18, a tracking information receiving means 20, a reward determination means 22, a tracking information transmitting means 24, a reward usage information receiving means 26, a reward usage reporting means 28, a first reward information transmitting means 30, and a second reward information transmitting means 32 by executing a program stored in the storage unit 36.

[0032] The advertisement information receiving means 14 receives advertisement information including information regarding an image or video of an advertisement. When the advertisement information receiving means 14 receives the advertisement information, the code issuing means 16 issues a code that is readable by the user terminal 80 and by which tracking information is transmitted to the computer 10 when read by the user terminal 80. The advertisement display instruction means 18 causes the display device 50 to display the image or video of the advertisement in the advertisement information received by the advertisement information receiving means 14, and causes the display device 50 to display the code issued by the code issuing means 16. The tracking information receiving means 20 receives tracking information from the user terminal 80. When the tracking information receiving means 20 receives the tracking information, the reward determination means 22 determines the reward to be given to the user. When the tracking information receiving means 20 receives the tracking information, the tracking information transmitting means 24 transmits the tracking information to the advertiser terminal 70 to which the information input into the information input form displayed on the user terminal 80 is transmitted. The reward usage information receiving means 26 receives information regarding the usage of the reward given to the user. When the reward usage information receiving means 26 receives the information regarding the usage of the reward, the reward usage reporting means 28 transmits the information regarding the usage of the received reward to the operator terminal 40 managed by the operator who provides the installation space of the display device 50. The first reward information transmitting means 30 transmits information regarding the reward to be given to the user determined by the reward determination means 22 to the user terminal 80 that is the transmission source of the tracking information. The second reward information transmitting means 32 transmits information regarding the reward to be given to the user determined by the reward determination means 22 to the display device 50 from which the code is read by the user terminal 80. Details of the functions of these respective means 14, 16, 18, 20, 22, 24, 26, 28, 30, 32 will be described later.

[0033] Note that the program executed by the control unit 12 is not limited to that stored in the storage unit 36. As the program executed by the control unit 12, those transmitted from an external device to the control unit 12 via the communication unit 38, those stored in a storage medium such as a USB memory attached to the computer 10, those stored in a server (for example, a cloud server) different from the computer 10, etc. may be used.

[0034] The storage unit 36 is composed of an HDD (Hard Disk Drive), a RAM (Random Access Memory), a ROM (Read Only Memory), an SSD (Solid State Drive), etc. Various programs including the program executed by the control unit 12 are stored in the storage unit 36. Also, advertisement information received from the advertiser terminal 70, tracking information received from the user terminal 80, etc. are stored in the storage unit 36. Details of the information stored in the storage unit 36 will be described later.

[0035] The communication unit 38 is, for example, a wired LAN (Local Area Network) module, a wireless LAN module, etc., and includes an interface for performing wired or wireless communication. That is, the communication unit 38 is composed of a communication interface configured to communicate with other devices via a communication network such as an Internet line.

[0036] <Business operator terminal 40> The business operator terminal 40 is a computer or the like installed in the business office of a business operator such as a retail store that provides the installation space of the display device 50, and can be operated by the employees of the business operator such as a retail store. When the code displayed on the display device 50 is read by the user terminal 80 and tracking information is transmitted from the user terminal 80 to the computer 10, the tracking information received by the computer 10 is transmitted from the computer 10 to the business operator terminal 40.

[0037] <Display device 50> The display device 50 is installed in an installation space provided by a business operator such as a retail store that manages the business operator terminal 40. The specific configuration of the display device 50 will be described with reference to FIGS. 1 and 4.

[0038] As shown in FIGS. 1 and 4, the display device 50 has, for example, a substantially rectangular parallelepiped housing, and a display unit 54 such as a monitor or a touch panel is provided on one or more side surfaces of the housing. An advertisement image or video transmitted from the computer 10 is displayed on the display unit 54, and a code such as a two-dimensional code issued by the code issuing means 16 is displayed, for example, at any of the four corners of the display unit 54. Further, an imaging unit 55 such as a small camera is provided above the display unit 54, for example, on the side surface of the housing of the display device 50, and a person near the display device 50 is imaged by the imaging unit 55. An image captured by the imaging unit 55 or information calculated from this image is transmitted from the display device 50 to the computer 10.

[0039] Also, a media discharge unit 56 is provided below the display unit 54, for example, on the side surface of the housing of the display device 50. The media discharge unit 56 discharges a medium (denoted by reference numeral W in FIG. 4) as a reward given to the user determined by the reward determination means 22 of the computer 10 from the inside of the housing to the outside. Here, the medium as a reward given to the user includes, for example, currency such as coins and banknotes, or chips and cards as valuable media.

[0040] As shown in FIG. 1, the display device 50 has a control unit 52, a storage unit 58, and a communication unit 60. The display unit 54, the imaging unit 55, the media discharge unit 56, the storage unit 58, and the communication unit 60 are electrically connected to the control unit 52, respectively.

[0041] The control unit 52 includes a CPU, a RAM, a ROM, etc., and is configured to execute various information processes based on programs and data.

[0042] The storage unit 58 is composed of an auxiliary storage device such as an HDD or an SSD, and stores various data and programs for driving the display device 50. The program is for performing various processes described later. The control unit 52 is configured to execute various processes by interpreting and executing this program. Further, the storage unit 58 is adapted to store information on an advertisement image or video transmitted from the computer 10 and information on a code such as a two-dimensional code.

[0043] The communication unit 60 is, for example, a wired LAN (Local Area Network) module, a wireless LAN module, etc., and includes an interface for performing wired or wireless communication. That is, the communication unit 60 is composed of a communication interface configured to communicate with other devices via a communication network such as an Internet line.

[0044] <Advertiser terminal 70> The advertiser terminal 70 is a computer or the like installed at the business office of an advertiser who wants to display an advertisement on the display device 50. An employee of the advertiser can transmit advertisement information including information on an advertisement image or video to the computer 10 using the advertiser terminal 70. When tracking information is transmitted from the user terminal 80 to the computer 10 after the code displayed on the display device 50 is read by the user terminal 80, the tracking information received by the computer 10 is transmitted from the computer 10 to the advertiser terminal 70. Further, when information such as the personal information of the user is input into the information input form displayed on the user terminal 80, the input information is transmitted from the user terminal 80 to the advertiser terminal 70, and the advertiser terminal 70 can acquire information such as the personal information of the user.

[0045] <Flow of information processing by the information processing system 1> Next, the operation when information is processed in the information processing system 1 shown in FIG. 1 will be described with reference to FIGS. 2 and 3. FIG. 2 is a chart showing the flow of information between components when information is processed in the information processing system 1 shown in FIG. 1, and FIG. 3 is a flowchart showing the operation when information is processed in the information processing system 1 shown in FIG. 1.

[0046] First, an employee of an advertiser who wishes to publish an advertisement uses the advertiser terminal 70 to send advertisement information including information regarding an advertisement image or video, the desired advertisement posting time, the desired advertisement posting location, user attribute information of the target users of the advertisement, etc., and the advertiser's identification information to the computer 10. When the advertisement information is sent from the advertiser terminal 70 to the computer 10 and the advertisement information receiving means 14 receives the advertisement information, the control unit 12 issues identification information for the advertisement (for example, an advertisement identification number). Also, when the advertisement information receiving means 14 receives the advertisement information, the code issuing means 16 issues a code such as a two-dimensional code that can be read by the user terminal 80 (step S1 in FIG. 3). Here, the code issued by the code issuing means 16 is such that when it is read by the user terminal 80, tracking information is sent from the user terminal 80 to the computer 10. Also, the code issued by the code issuing means 16 includes the advertisement identification information and the advertiser's identification information. Further, the code issued by the code issuing means 16 is such that when it is read by the user terminal 80, an information input form is displayed on the user terminal 80, and the information input by the user into the information input form using the user terminal 80 is sent to a computer different from the computer 10 (specifically, the advertiser terminal 70). Note that, as another aspect, the code issued by the code issuing means 16 is such that when it is read by the user terminal 80, a screen for registering as a friend on an SNS such as LINE (registered trademark) or following the advertiser account is displayed on the user terminal 80, and when the user registers as a friend on the SNS or follows the advertiser account, an information input form is displayed on the user terminal 80. Here, registering as a friend on the SNS includes pressing a button to follow the advertiser account on Instagram (registered trademark), X (formerly Twitter (registered trademark)), etc. or adding the advertiser account as a friend on Facebook (registered trademark), etc.

[0047] Thereafter, based on the desired advertisement posting time, desired posting location, etc. in the advertisement information received by the advertisement information reception means 14, the advertisement display instruction means 18 causes the image or video of the advertisement in the advertisement information received by the advertisement information reception means 14 to be displayed on the display device 50 installed at the location corresponding to the desired posting location at a predetermined time corresponding to the desired posting time, and transmits a display instruction signal for causing the code such as a two-dimensional code issued by the code issuance means 16 to be displayed on the display device 50 to the display device 50 (step S2 in FIG. 3). As a result, the advertisement image or video and the code such as a two-dimensional code are displayed on the display unit 54 provided on the side surface of the housing of the display device 50. Further, based on the user attributes (for example, gender, age group) calculated by the control unit 12 of the computer 10 or the control unit 52 of the display device 50 from the user image captured by the imaging unit 55 of the display device 50, the advertisement display instruction means 18 may transmit a display instruction signal to the display device 50 so that an advertisement with content corresponding to the user attributes is displayed on the display unit 54 of the display device 50.

[0048] When a user who has viewed an advertisement image or video displayed on the display unit 54 of the display device 50 causes the user terminal 80 to read a code, tracking information is automatically transmitted from the user terminal 80 to the computer 10, and the tracking information receiving means 20 receives the tracking information (step S3 in FIG. 3). The tracking information is the information itself that the code has been read by the user terminal 80, and the tracking information does not include the personal information of the user who manages the user terminal 80. Note that when the code is read by the user terminal 80, an input screen such as the telephone number of the user terminal 80 or the SNS account may be displayed on the user terminal 80. In this case, information such as the telephone number or SNS account input to the user terminal 80 is transmitted from the user terminal 80 to the computer 10. As a result, when information regarding the reward is transmitted from the computer 10 to the user terminal 80 as described later, the information regarding the reward is transmitted from the computer 10 to the user terminal 80 by, for example, SMS notification based on information such as the telephone number or SNS account. In addition, a user who has viewed an advertisement image or video displayed on the display unit 54 of the display device 50 is imaged by the imaging unit 55 of the display device 50. The attributes of the user (for example, gender, age group) are extracted from the image of the user imaged by the imaging unit 55 by the control unit 52. Also, the time during which the user is looking at the display unit 54 may be calculated by the control unit 52 from the image of the user imaged by the imaging unit 55. Information regarding the attributes of the user obtained by the control unit 52 and information such as the time during which the user is looking at the display unit 54 are transmitted from the display device 50 to the computer 10 as information calculated from the image imaged by the imaging unit 55. As another aspect, the image itself imaged by the imaging unit 55 may be transmitted from the display device 50 to the computer 10, and the control unit 12 of the computer 10 may calculate information regarding the attributes of the user and information such as the time during which the user is looking at the display unit 54 based on the image transmitted from the imaging unit 55.

[0049] In addition, the code issued by the code issuing means 16 is such that when read by the user terminal 80, it causes the user terminal 80 to display an information input form. Therefore, when a user who has viewed an advertisement image or video displayed on the display unit 54 of the display device 50 causes the user terminal 80 to read the code, an information input form for inputting information such as the user's personal information is displayed on the user terminal 80. Also, as another aspect, when a user who has viewed an advertisement image or video displayed on the display unit 54 of the display device 50 causes the user terminal 80 to read the code, a screen for registering as a friend on SNS or following the advertiser's account is displayed on the user terminal 80, and when the user registers as a friend on SNS or follows the advertiser's account, an information input form may be displayed on the user terminal 80. With such an information input form, it becomes possible to input at least any one of information such as the user's name, address, telephone number, email address, SNS account, and information on hobbies and preferences as the user's personal information. The information input by the user into the information input form using the user terminal 80 is transmitted to a computer different from the computer 10 (specifically, the advertiser terminal 70) (step S4 in FIG. 3). As a result, the advertiser terminal 70 can directly obtain information such as the user's personal information from the user terminal 80. Also, when information such as the user's personal information is input into the user terminal 80 by the user, further rewards or benefits are provided to the user from the advertiser. Further, when the information input by the user into the information input form using the user terminal 80 is transmitted to a computer different from the computer 10 (specifically, the advertiser terminal 70), information indicating that the information input into the information input form by the user terminal 80 has been transmitted to a computer different from the computer 10 may be transmitted from the user terminal 80 to the computer 10. In addition, the code issued by the code issuing means 16 may be such that when read by the user terminal 80, it enables friend registration between the user's account and an account related to the advertiser on SNS.In this case, when a user who has viewed the image or video of the advertisement displayed on the display unit 54 of the display device 50 causes the user terminal 80 to read the code, the user terminal 80 can perform friend registration between the user's account and the account related to the advertiser on an SNS such as LINE (registered trademark). Also, in this case, when friend registration is performed between the user's account and the account related to the advertiser, information indicating that friend registration has been performed may be transmitted from the user terminal 80 to the computer 10.

[0050] When the tracking information is transmitted from the user terminal 80 to the computer 10 and the tracking information receiving means 20 receives the tracking information, the tracking information transmitting means 24 transmits the tracking information to the advertiser terminal 70 and the business operator terminal 40, respectively (step S5 in FIG. 3). As a result, the advertiser and the business operator providing the installation space of the display device 50 can each acquire the tracking information. Such tracking information is useful for measuring the degree of user interest in the advertisement displayed on the display device 50.

[0051] Specifically, based on the tracking information transmitted from the user terminal 80 to the advertiser terminal 70, the advertiser can recognize how many users are viewing the advertisement displayed on the display unit 54 of the display device 50. If the number of trackings is small, the advertiser can request the management company that manages the information processing system 1 to change the display device 50 on which the published advertisement is displayed to another display device 50 installed in another location. Also, based on the tracking information transmitted from the user terminal 80 to the advertiser terminal 70 and information such as the personal information of the user input by the user into the user terminal 80 and transmitted from the user terminal 80 to the advertiser terminal 70, the advertiser can recognize what percentage of the users who have read the code displayed on the display unit 54 of the display device 50 have input information such as personal information through the information input form.

[0052] In addition, the operator providing the installation space for the display device 50 can recognize, based on the tracking information transmitted from the user terminal 80 to the operator terminal 40, how many users are viewing the advertisement displayed on the display unit 54 of the display device 50. If the number of trackings is small, the operator can request the management company that manages the information processing system 1 to change the content of the advertisement displayed on the display device 50.

[0053] In this way, by transmitting the tracking information to the advertiser terminal 70 and the operator terminal 40 respectively by the tracking information transmitting means 24, the advertiser and the operator can recognize how many users are viewing the advertisement displayed on the display unit 54 of the display device 50 based on the information on how many users have read the code displayed on the display unit 54 of the display device 50 by the user terminal 80.

[0054] Also, information regarding the attributes of the user and information such as the time the user is looking at the display unit 54, which is acquired by the control unit 52 or the control unit 12 based on the image captured by the imaging unit 55, may be transmitted from the computer 10 to the advertiser terminal 70 and the operator terminal 40 respectively. In this case, by comparing with the above-described tracking information, the advertiser and the operator can recognize what percentage of the users who have viewed the advertisement displayed on the display unit 54 of the display device 50 have read the code displayed on this display unit 54 by the user terminal 80.

[0055] As described above, in this embodiment, using the tracking information that the user has read the code displayed on the display device 50 by the user terminal 80, information on how interesting the advertisement displayed on the display device 50 is to the user is acquired, and this information can be utilized by the management company of the information processing system 1, the advertiser, and the operator providing the installation space for the display device 50 respectively.

[0056] In addition, the advertisement display instruction means 18 may adjust the advertisement content displayed on the display unit 54 of the display device 50 based on the number of trackings calculated from the tracking information received by the tracking information receiving means 20. Specifically, for example, when the number of trackings calculated from the tracking information received by the tracking information receiving means 20 is small, the advertisement display instruction means 18 may transmit an advertisement display instruction to the display device 50 to display different advertisement content on the display unit 54 of the display device 50. Also, at this time, in addition to the number of trackings, the attributes of the user photographed by the imaging unit 55 may be considered, and the advertisement display instruction means 18 may adjust the advertisement content displayed on the display unit 54 of the display device 50.

[0057] Further, based on the tracking information received by the tracking information receiving means 20, the control unit 12 of the computer 10 may measure the advertisement effect. Such measurement of the advertisement effect may be performed by, for example, AI. Also, based on the measurement result of the advertisement effect, the advertisement placement fee may be set, changed, etc. Further, based on the measurement result of the advertisement effect, the control unit 12 of the computer 10 may perform matching between the advertiser and the operator providing the installation space of the display device 50.

[0058] When tracking information is sent from the user terminal 80 to the computer 10 and the tracking information receiving means 20 receives the tracking information, the reward determining means 22 determines the reward to be given to the user. The reward given to the user determined by the reward determining means 22 pertains to the business operator who provides the installation space of the display device 50. Specifically, the reward given to the user determined by the reward determining means 22 allows the user to receive discounts on goods and services provided by the business operator who provides the installation space of the display device 50 (for example, goods and services provided in stores near the display device 50), or to receive free goods and services. Note that the present embodiment is not limited to such a mode, and the reward given to the user determined by the reward determining means 22 may be unrelated to the business operator who provides the installation space of the display device 50. Thus, when the user reads the code displayed on the display device 50 using the user terminal 80, the reward given to the user by the reward determining means 22 is determined, so that the user can be motivated to read the code displayed on the display device 50 using the user terminal 80.

[0059] Also, when information input by the user into the information input form using the user terminal 80 is sent from the user terminal 80 to the computer 10 and this information is sent to a computer different from the computer 10, the reward determining means 22 may also determine the reward to be given to the user. The reward given to the user may be currency such as coins and banknotes discharged from the media discharge unit 56 of the display device 50, or chips, cards, etc. as valuable media, or benefits such as points that the user can use with the user terminal 80. Such a reward is different from the reward given to the user by the advertiser. Thus, when the information input by the user into the information input form using the user terminal 80 is sent to a computer different from the computer 10, the reward given to the user by the reward determining means 22 is determined by this information being sent from the user terminal 80 to the computer 10, so that the user can be motivated to input information into the information input form.

[0060] Also, when information indicating that a friend registration has been made between the user's account and the advertiser-related account is transmitted from the user terminal 80 to the computer 10, the reward determination means 22 may determine the reward given to the user. The reward given to the user may be currency such as coins or banknotes discharged from the medium discharge unit 56 of the display device 50, or chips or cards as valuable media, or benefits such as points that the user can use on the user terminal 80. Such a reward is different from the reward given to the user by the advertiser. In this way, when a friend registration is made between the user's account and the advertiser-related account, the information is transmitted from the user terminal 80 to the computer 10, and the reward determination means 22 determines the reward given to the user. Therefore, it is possible to provide an incentive for the user to make a friend registration with the advertiser's account.

[0061] The reward given to the user may be currency such as coins or banknotes discharged from the medium discharge unit 56 of the display device 50, or chips or cards as valuable media, or benefits such as points that the user can use on the user terminal 80. The chips or cards as valuable media discharged from the medium discharge unit 56 of the display device 50 may be those that can receive discounts or the like when purchasing goods or services provided by the operator providing the installation space of the display device 50. Information regarding the reward determined by the reward determination means 22 is transmitted from the computer 10 to the user terminal 80 or the display device 50 by the first reward information transmission means 30 or the second reward information transmission means 32 (step S6 in FIG. 3).

[0062] More specifically, when the reward given to the user is a privilege such as points that can be used by the user on the user terminal 80, the information regarding the reward determined by the reward determination means 22 is transmitted from the computer 10 to the user terminal 80 by the first reward information transmission means 30 in the form of, for example, a point grant in an email or an app of a business operator installed on the user terminal 80. In this case, the user can use the points granted in the email or app received on the user terminal 80 to receive discounts on products and services provided by the business operator that provides the installation space of the display device 50 or receive free products and services.

[0063] On the other hand, when the reward given to the user is currency such as coins or banknotes discharged from the medium discharge unit 56 of the display device 50, or chips or cards as valuable media, the information regarding the reward determined by the reward determination means 22 is transmitted from the computer 10 to the user terminal 80 by the second reward information transmission means 32. In this case, currency such as coins or banknotes, or chips or cards as valuable media are discharged from the medium discharge unit 56 of the display device 50, and the user can receive these rewards from the display device 50. Here, chips, cards, etc. as valuable media discharged from the medium discharge unit 56 of the display device 50 can be used for products and services provided by the business operator that provides the installation space of the display device 50.

[0064] When the user uses the reward determined by the reward determination means 22 and given to the user, the reward usage information reception means 26 receives information regarding the use of the reward given to the user. Specifically, when the user uses the points given by the mail received by the user terminal 80 or the app to receive discounted or free services at a service (for example, a store) provided by the operator providing the installation space of the display device 50, information regarding the use of the reward given to the user is transmitted from the terminal of the store or the like to the computer 10. In this case, when the use of the reward given to the user can be confirmed by the user terminal 80, information regarding the use of the reward given to the user may be transmitted from the user terminal 80 to the computer 10. Further, when a chip, a card, or the like as a valuable medium is discharged from the medium discharge unit 56 of the display device 50 and this valuable medium is used for the goods or services provided by the operator providing the installation space of the display device 50, information regarding the use of the reward given to the user is transmitted from the terminal of the store or the like to the computer 10.

[0065] When the reward usage information receiving means 26 receives information regarding the use of a reward, the reward usage reporting means 28 transmits the received information regarding the use of the reward to the operator terminal 40 managed by the operator who provides the installation space for the display device 50 (step S7 in FIG. 3). As a result, the operator who provides the installation space for the display device 50 can recognize how much of the reward given to the user by the code displayed on the display unit 54 of the display device 50 being read by the user terminal 80 is utilized in the services provided by this operator. For this reason, when, for example, the rewards (rewards given to the user) utilized in the services provided by this operator are few, the operator can request the management company that manages the information processing system 1 to change the content of the advertisement transmitted from the computer 10 to the display device 50. Also, based on the tracking information transmitted from the user terminal 80 to the operator terminal 40 and the information regarding the use of the reward, the operator can recognize at what ratio the users who read the code displayed on the display unit 54 of the display device 50 utilize the rewards given to these users in the products, services, etc. provided by the operator.

[0066] Also, as another aspect of the information processing by the information processing system 1, information processing as shown in FIGS. 5 to 9 may be performed. FIG. 5 is a chart showing the flow of information between each component when information processing of another aspect is performed in the information processing system 1 shown in FIG. 1, and FIGS. 6 to 9 are diagrams showing the screens displayed on the user terminal 80 when the information processing shown in FIG. 5 is performed. Also, when the information processing shown in FIGS. 5 to 9 is performed, advertisement information including information regarding the image or video of the advertisement, the desired advertisement posting time, the desired advertisement posting location, the attribute information of the users targeted by the advertisement, etc. and the identification information of the advertiser are transmitted from the hamburger chain A to the computer 10 as the advertiser. Also, the display device 50 is installed at the entrance of the karaoke B store as the business owner.

[0067] When a user who has viewed an image or video of an advertisement for hamburger chain A displayed on the display unit 54 of the display device 50 causes the user terminal 80 to read a code, tracking information is automatically transmitted from the user terminal 80 to the computer 10, and the tracking information receiving means 20 receives the tracking information. Then, the control unit 12 of the computer 10 transmits an information display instruction to the user terminal 80, and a screen as shown in FIG. 6 is displayed on the user terminal 80. On the screen shown in FIG. 6, benefits regarding hamburger chain A as the advertiser (specifically, obtaining a coupon for a product of hamburger chain A), benefits regarding karaoke store B as the business operator (specifically, a discount at karaoke store B), a message saying "Become friends and get two coupons" and a friend registration button on LINE (registered trademark) are displayed. When the screen shown in FIG. 6 is displayed on the user terminal 80, a session ID is issued.

[0068] When the user presses the friend registration button on the user terminal 80 on the screen shown in FIG. 6, friend registration is performed between the user's LINE (registered trademark) account and the LINE (registered trademark) account of the management company that manages the information processing system 1. Specifically, when the user presses the friend registration button on the user terminal 80, a phone number input screen is displayed. When the user inputs a phone number, if the LINE (registered trademark) application is already installed on the user terminal 80, LINE (registered trademark) is launched and friend registration is performed between the user's LINE (registered trademark) account and the management company's LINE (registered trademark) account. Also, the issued session ID and the input phone number are sent from the user terminal 80 to the computer 10. Thereafter, a LINE (registered trademark) screen as shown in FIG. 7 is displayed on the user terminal 80. When the user presses the send button on the LINE (registered trademark) screen as shown in FIG. 7 on the user terminal 80, the user's phone number and LINE ID are sent from the user terminal 80 to the computer 10. As a result, the user's phone number, session ID, and LINE ID are associated with each other with the user's phone number as the axis. Also, when the user presses the send button on the LINE (registered trademark) screen as shown in FIG. 7 on the user terminal 80, a LINE (registered trademark) screen as shown in FIG. 8 is displayed on the user terminal 80. When the user presses the button "GET COUPON" on such a screen, by performing API cooperation with the server of hamburger chain A, a coupon code available at the store of hamburger chain A as an advertiser is displayed on the user terminal 80. Note that such a coupon code is associated with the session ID. By presenting such a coupon code to a store clerk at a store of hamburger chain A by the user, the user can obtain the products of hamburger chain A (for example, chicken nuggets) for free or receive a discount. Here, when the user receives a reward by presenting the coupon code displayed on the user terminal 80 to a store clerk at a store of hamburger chain A, information indicating that the user has received the reward may be sent from the user terminal 80 or the store computer to the computer 10.In this case, the computer 10 can manage information indicating that the user has used a privilege provided by the advertiser as a reward. Further, instead of or in addition to displaying a button labeled "GET COUPON" on the LINE (registered trademark) screen as shown in FIG. 8, a button for downloading the advertiser's app or the URL of the advertiser's website may be displayed. And it may be possible to receive rewards such as coupons on the downloaded advertiser's app or the advertiser's website. Here, any action of the user with respect to the advertiser's marketing, such as receiving a privilege, downloading the advertiser's app, viewing the advertiser's website or the website of a product or service provided by the advertiser, is referred to as a predetermined action.

[0069] Also, when the user performs a predetermined action on the information regarding the advertised product or service on the LINE (registered trademark) screen as shown in FIG. 8, such as pressing a button labeled "GET COUPON" on the user terminal 80, a session ID is sent from the user terminal 80 to the computer 10. As a result, information on the benefits related to Karaoke Store B as the business owner is sent from the computer 10 to the user terminal 80. Specifically, by using the session ID, the LINE (registered trademark) ID is identified, and information on the benefits related to Karaoke Store B is sent to the account with the identified LINE (registered trademark) ID. As a result, benefits of Karaoke Store B (specifically, discount coupons) as shown in FIG. 9 are displayed on the LINE (registered trademark) screen of the user terminal 80. In this way, a user who reads the code displayed on the display device 50 installed at the entrance of Karaoke Store B with the user terminal 80 can receive the benefits (specifically, coupons) of Hamburger Chain A with the user terminal 80 and then display the benefits of Karaoke Store B as shown in FIG. 9 with the user terminal 80 to receive a discount at Karaoke Store B. Therefore, it is possible to motivate the user to read the code displayed on the display device 50 and receive the benefits of Hamburger Chain A. Also, for the business operator, there is an advantage that not only can the installation cost of the display device 50 be received, but also the number of visitors can be increased by the use of the benefits (specifically, coupons). Note that when the user uses the coupon displayed on the user terminal 80 at Karaoke Store B, information indicating that the user has used the benefit may be sent from the user terminal 80 or the computer of Karaoke Store B to the computer 10. In this case, the computer 10 can manage information indicating that the user has used the benefit provided as a reward by the business operator.

[0070] As described above, in the information processing shown in FIGS. 5 to 9, when information indicating that friend registration has been performed between the user's account and a predetermined account (specifically, the account of the management company) is transmitted from the user terminal 80 to the computer 10, the reward determination means 22 determines the reward to be given to the user. Further, the reward given to the user includes both the benefits related to the advertised product or service and the benefits related to the product or service of the business operator providing the installation space of the display device 50. Also, information on the benefits related to the advertised product or service as the reward given to the user is transmitted from the computer 10 to the user terminal 80. After the user performs a predetermined action on the information related to the advertised product or service using the user terminal 80, information on the benefits related to the product or service of the business operator is transmitted from the computer 10 to the user terminal 80 as the reward given to the user. Here, the predetermined action refers to any action of the user with respect to the marketing of the advertiser, such as receiving the benefits, downloading the advertiser's app, viewing the advertiser's website or the website of the product or service provided by the advertiser. This can provide an incentive for the user to read the code by viewing the advertisement displayed on the display device 50 using the user terminal 80.

[0071] In the above description, an example where friend registration is performed between a user's account and a management company's account on an SNS such as LINE (registered trademark) has been described. However, it is not limited to such a mode. When the code displayed on the display device 50 is read by the user terminal 80, friend registration may be performed between the user's account and the advertiser's account on an SNS such as LINE (registered trademark). Even in this case, the same processing as the information processing shown in FIG. 5 is performed. In the above description, friend registration using LINE (registered trademark) has been described. As for SNS friend registration, it includes following the advertiser's account in a two-way tool (for example, Instagram (registered trademark), X (formerly Twitter (registered trademark)), chat tool, etc.), pressing the button to add a friend to the advertiser's account on Facebook (registered trademark), sending an email, etc. Also, friend registration shall include downloading the advertiser's app.

[0072] According to the information processing system 1, computer 10, program, and information processing method of the present embodiment configured as described above, the computer 10 functions as an advertisement information receiving means 14, a code issuing means 16, and an advertisement display instruction means 18 by executing the program. The advertisement information receiving means 14 receives advertisement information including information regarding an image or video of an advertisement. When the advertisement information receiving means 14 receives the advertisement information, the code issuing means 16 issues a code that can be read by the user terminal 80. The advertisement display instruction means 18 causes the display device 50 to display the image or video of the advertisement in the advertisement information received by the advertisement information receiving means 14, and transmits a display instruction signal for causing the display device 50 to display the code issued by the code issuing means 16 to the display device 50. The code issued by the code issuing means 16 is such that when read by the user terminal 80, it causes the user terminal 80 to display an information input form. When the information input by the user into the information input form by the user terminal 80 is transmitted to a computer different from the computer 10 (for example, the business operator terminal 40), information indicating that the information input by the user into the information input form by the user terminal 80 has been transmitted to a computer different from the computer 10 is transmitted from the user terminal 80 to the computer 10. Note that "the code issued by the code issuing means 16 is such that when read by the user terminal 80, it causes the user terminal 80 to display an information input form" means that when the code issued by the code issuing means 16 is read by the user terminal 80, it may cause the user terminal 80 to display a screen for registering as a friend on the SNS or following the advertiser account, and when the user registers as a friend on the SNS or follows the advertiser account, the user terminal 80 may be caused to display an information input form. According to such an information processing system 1, computer 10, program, and information processing method, in the computer 10, it is possible to acquire and utilize information indicating that the information input by the user into the information input form by the user terminal 80 has been transmitted to a computer different from the computer 10. Specifically, it becomes possible to measure the advertising effect regarding, for example, a user who has viewed an advertisement displayed on the display device 50 inputting information into the information input form.As a result, for example, when the number of times or the ratio of inputting information into the information input form is small, improvements such as changing the content of the advertisement displayed on the display device 50 or replacing the display device 50 on which the advertisement is displayed with another display device 50 installed in another location can be made.

[0073] Also, according to the information processing system 1, the computer 10, the program, and the information processing method of the present embodiment, the code issued by the code issuing means 16 enables friend registration between the user's account and a predetermined account (specifically, an account related to the advertiser) on the SNS when read by the user terminal 80. When friend registration is performed between the user's account and the predetermined account, information indicating that the friend registration has been performed is transmitted from the user terminal 80 to the computer 10. According to such an information processing system 1, the computer 10, the program, and the information processing method, the computer 10 can acquire and utilize information indicating that friend registration has been performed between the user's account and a predetermined account (specifically, an account related to the advertiser) on the SNS when the code is read by the user terminal 80. Specifically, it becomes possible to measure the advertising effect regarding, for example, the fact that a user who has seen the advertisement displayed on the display device 50 has performed friend registration between the user's account and the predetermined account on the SNS. As a result, for example, when the number of times or the ratio of a user who has seen the advertisement displayed on the display device 50 performing friend registration between the user's account and the predetermined account on the SNS is small, improvements such as changing the content of the advertisement displayed on the display device 50 or replacing the display device 50 on which the advertisement is displayed with another display device 50 installed in another location can be made. Note that the predetermined account is not limited to an account related to the advertiser. As the predetermined account, an account of a management company that manages the information processing system 1 may be used.

[0074] Also, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as a reward determination means 22 by executing a program, and the reward determination means 22 is configured to determine the reward given to the user when information indicating that the information input into the information input form by the user terminal 80 has been transmitted to a computer different from the computer 10 (for example, the business operator terminal 40) is transmitted from the user terminal 80 to the computer 10. In this case, when a user who has viewed the advertisement displayed on the display device 50 inputs information into the information input form, by determining the reward given to the user, it is possible to motivate the user to input information into the information input form.

[0075] Also, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as a reward determination means 22 by executing a program, and the reward determination means 22 may determine the reward given to the user when information indicating that friend registration has been performed between the user's account and the account related to the advertiser is transmitted from the user terminal 80 to the computer 10. In this case, when a user who has viewed the advertisement displayed on the display device 50 performs friend registration between the user's account and the account related to the advertiser on the SNS, by determining the reward given to the user, it is possible to motivate the user to perform friend registration between the user's account and the account related to the advertiser on the SNS.

[0076] Also, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as tracking information receiving means 20 by executing the program, and the code issuing means 16 issues a code that can be read by the user terminal 80 and that causes tracking information to be transmitted to the computer 10 when read by the user terminal 80. The tracking information receiving means 20 is configured to receive tracking information from the user terminal 80. As a result, it is possible to utilize the tracking information indicating that the code displayed on the display device 50 has been read by the user terminal 80. Specifically, based on the tracking information received by the tracking information receiving means 20 from the user terminal 80, it becomes possible to measure the advertising effect such as how much the advertisement displayed on the display device 50 has been viewed by the user. As a result, for example, when the number of trackings is small, improvements such as changing the content of the advertisement displayed on the display device 50 or replacing the display device 50 on which the advertisement is displayed with another display device 50 installed in another location can be made.

[0077] Also, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as tracking information transmitting means 24 by executing the program, and when the tracking information receiving means 20 receives tracking information, the tracking information transmitting means 24 transmits the tracking information to another computer to which the information input into the information input form is transmitted. As a result, in another computer, for example, by comparing the tracking information transmitted from the computer 10 with the information input into the information input form by the user using the user terminal 80, it becomes possible to obtain information on what percentage of the users who read the code displayed on the display device 50 using the user terminal 80 input information into the information input form using the user terminal 80.

[0078] Also, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the other computer to which the information input into the information input form is transmitted is managed by the advertiser who transmitted the advertising information received by the advertising information receiving means 14 (specifically, the advertiser terminal 70). As a result, the advertiser can acquire the information input by the user into the information input form using the user terminal 80 by means of the advertiser terminal 70.

[0079] Also, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as a reward determination means 22 by executing a program, and the reward determination means 22 determines the reward given to the user when the tracking information receiving means 20 receives the tracking information. In this case, when the tracking information receiving means 20 receives the tracking information, by determining the reward given to the user, it is possible to provide an incentive for the user to read the code displayed on the display device 50 using the user terminal 80.

[0080] Also, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the reward given to the user determined by the reward determination means 22 can be used for the goods or services provided by the business operator who provides the installation space of the display device 50. As a result, since the reward given to the user for the goods and services provided by the business operator may be utilized to increase the sales of the goods and services themselves, it becomes possible to provide an incentive for the business operator to provide the installation space of the display device 50.

[0081] Also, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as a reward usage information receiving means 26 and a reward usage reporting means 28 by executing the program. The reward usage information receiving means 26 receives information regarding the use of the reward given to the user, and when the reward usage information receiving means 26 receives information regarding the use of the reward, the reward usage reporting means 28 transmits the received information regarding the use of the reward to the operator terminal 40 managed by the operator who provides the installation space of the display device 50. As a result, the operator who provides the installation space of the display device 50 can recognize that the reward given to the user has been used, and can recognize how much the installation of the display device 50 is related to the increase in sales of the products and services provided by the operator.

[0082] Also, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 further functions as a first reward information transmitting means 30 by executing the program. The first reward information transmitting means 30 transmits information regarding the reward given to the user determined by the reward determining means 22 to the user terminal 80 that is the transmission source of the tracking information. As a result, the user can use the given reward by the user terminal 80.

[0083] Also, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the computer 10 may further function as the second reward information transmitting means 32 by executing a program. In this case, the display device 50 has a medium discharging unit 56 that discharges a medium as a reward, and the second reward information transmitting means 32 transmits information regarding the reward given to the user determined by the reward determining means 22 to the display device 50 whose code is read by the user terminal 80. In the display device 50, when information regarding the reward given to the user is transmitted from the computer 10, the medium as a reward is discharged by the medium discharging unit 56. As a result, the user can use the medium as a reward discharged by the medium discharging unit 56.

[0084] Note that the medium as a reward is not limited to currency such as coins and banknotes, or chips and cards as valuable media. For example, when a vending machine is used as the display device 50, a display unit 54 is provided in the vending machine, and products such as drinks may be discharged from the medium discharging unit 56 as the medium as a reward. Also, the display device 50 is not limited to being one in which the display unit 54 and the medium discharging unit 56 are integrated. A display device 50 in which the display unit 54 and the medium discharging unit 56 are separated from each other may be used.

[0085] Also, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the medium as a reward discharged by the medium discharging unit 56 can be used for products or services provided by the operator who provides the installation space of the display device 50. As a result, since the use of the medium as a reward given to the user for the products and services provided by the operator may increase the sales of the products and services themselves, it becomes possible to give an incentive to the operator to provide the installation space of the display device 50.

[0086] Also, in the information processing system 1, computer 10, program, and information processing method of the present embodiment, as described above, the display device 50 has an imaging unit 55 that images a user near the display device 50, and the image captured by the imaging unit 55 or the information calculated from this image is transmitted from the display device 50 to the computer 10. In this case, by comparing the image captured by the imaging unit 55 with the tracking information, it becomes possible to recognize what percentage of the users who viewed the advertisement displayed on the display device 50 read the code displayed on this display device 50 using the user terminal 80.

[0087] Further, the advertisement display instruction means 18 may adjust the advertisement content displayed on the display device 50 based on the information calculated from the image captured by the imaging unit 55. In this case, it becomes possible to display an advertisement with content suitable for, for example, the attributes of the user viewing the advertisement displayed on the display device 50 on the display device 50.

[0088] Also, the advertisement display instruction means 18 may adjust the advertisement content displayed on the display device 50 based on the number of trackings calculated from the tracking information received by the tracking information receiving means 20. In this case, for example, when the number of trackings is small, it is possible to display an advertisement on the display device 50 that changes the advertisement content displayed on the display device 50 or increases the number of trackings, which can ultimately lead to an improvement in the advertisement effect.

[0089] Note that the information processing system, computer, program, and information processing method according to the present invention are not limited to the above-described modes, and various changes can be made.

[0090] For example, the display device on which the advertisement image or video is displayed is not limited to the one in the mode shown in FIG. 4. The medium discharge unit that discharges the medium as a reward may not be provided in the display device. As long as the advertisement image or video can be displayed in some form, display devices of various modes can be used.

[0091] Also, the advertisement information that is the source of the advertisement displayed on the display device 50 is not limited to the one transmitted from the computer 10. The advertisement image or video may be displayed on the display unit 54 based on the advertisement information directly transmitted from the advertiser terminal 70 to the display device 50.

[0092] Also, when the code displayed on the display device 50 is read by the user terminal 80, tracking information is not transmitted from the user terminal 80 to the computer 10, but an information input form for the user to input information is displayed on the user terminal 80, and the information input into the information input form may be transmitted to the advertiser terminal 70.

[0093] Also, the reward given to the user is not limited to being usable for the products or services provided by the operator who provides the installation space of the display device 50. The reward given to the user may be usable for the products or services provided by a person other than the operator who provides the installation space of the display device 50.

[0094] Also, the advertiser and the operator who provides the installation space of the display device 50 may be the same. In this case, a terminal in which the advertiser terminal 70 and the operator terminal 40 are integrated may be used. Then, when the tracking information receiving means 20 receives the tracking information from the user terminal 80, the tracking information transmitting means 24 may transmit the tracking information to this integrated terminal.

[0095] Also, in the information processing system according to the present invention, instead of using the display device 50, an advertising medium on paper with a code may be used. Such an advertising medium on paper may be pasted, for example, on the wall of a store of a business operator who manages the business operator terminal 40. Also in this case, when the user reads the code described on the advertising medium on paper with the user terminal 80, the tracking information is transmitted from the user terminal 80 to the computer 10. Thus, even when using an advertising medium on paper with a code, the tracking information indicating that the code displayed on this advertising medium has been read by the user terminal 80 can be utilized. Specifically, when the tracking information receiving means 20 receives the tracking information, by determining the reward given to the user, it is possible to give the user an incentive to read the code displayed on the advertising medium on paper with the user terminal 80. Then, based on the tracking information received by the tracking information receiving means 20 from the user terminal 80, it becomes possible to measure the advertising effect such as how much the advertisement displayed on the advertising medium on paper has been viewed by the user. As a result, for example, when the number of trackings is small, improvements such as changing the content of the advertisement displayed on the advertising medium on paper can be made.

Explanation of Signs

[0096] 1 Information processing system 10 Computer 12 Control unit 14 Advertising information receiving means 16 Code issuing means 18 Advertising display instruction means 20 Tracking information receiving means 22 Reward determination means 24 Tracking information transmission means 26 Reward usage information receiving means 28 Reward usage reporting means 30 First reward information transmission means 32 Second reward information transmission means 36 Storage unit 38 Communication unit 40 Operator terminal 50 Display device 52 Control unit 54 Display section 55 Imaging section 56 Media ejection section 58 Memory section 60 Communication section 70 Advertiser terminal 80 User terminal

Claims

1. A computer, A display device; A user terminal; Equipped with The computer executes a program to function as an advertisement information receiving unit, a code issuing unit, and an advertisement display instruction unit, The advertising information receiving means receives advertising information including information regarding an image or video of an advertisement, The code issuing means issues a code that can be read by the user terminal, the advertisement display instruction means transmits to the display device a display instruction signal for causing the display device to display an image or video of the advertisement in the advertisement information accepted by the advertisement information acceptance means, and for causing the display device to display the code issued by the code issuing means; The code issued by the code issuing means, when read by the user terminal, causes the user terminal to display an information input form, and when information entered into the information input form by the user terminal is sent to a computer other than the computer, information that the information entered into the information input form by the user terminal has been sent to a computer other than the computer is sent from the user terminal to the computer.

2. A computer, A display device; A user terminal; Equipped with The computer executes a program to function as an advertisement information receiving unit, a code issuing unit, and an advertisement display instruction unit, The advertising information receiving means receives advertising information including information regarding an image or video of an advertisement, The code issuing means issues a code that can be read by the user terminal, the advertisement display instruction means transmits to the display device a display instruction signal for causing the display device to display an image or video of the advertisement in the advertisement information accepted by the advertisement information acceptance means, and for causing the display device to display the code issued by the code issuing means; The code issued by the code issuing means, when read by the user terminal, enables a friend registration to be made between the user's account and a specified account on a SNS, and when friend registration is made between the user's account and the specified account, information that friend registration has been made is sent from the user terminal to the computer.

3. The computer further functions as a reward determination means by executing the program, The system according to claim 1, wherein the reward determination means determines a reward to be granted to the user when information is transmitted from the user terminal to the computer that information entered into the information input form by the user terminal has been transmitted to a computer other than the computer.

4. The computer further functions as a reward determination means by executing the program, The system according to claim 2 , wherein the reward determination means determines a reward to be granted to the user when information that a friend registration has been made between the user's account and a specified account is sent from the user terminal to the computer.

5. The system according to claim 4 , wherein the reward given to the user includes both a benefit related to the advertised product or service and a benefit related to the product or service of a business providing an installation space for the display device.

6. The system described in claim 5, wherein information about a reward related to the advertised product or service is transmitted from the computer to the user terminal as a reward to be granted to the user, and after the user performs a specified action on the information about the advertised product or service on the user terminal, information about a reward related to the product or service of the operator is transmitted from the computer to the user terminal as a reward to be granted to the user.

7. 5. The system according to claim 3, wherein the remuneration given to the user determined by said remuneration determination means can be used for products or services provided by a business that provides an installation space for said display device.

8. The computer further functions as a reward usage information receiving means and a reward usage reporting means by executing the program, The reward use information receiving means receives information regarding the use of the reward granted to the user, The system described in claim 7, wherein when the reward usage information receiving means receives information regarding the use of the reward, the reward usage reporting means transmits the received information regarding the use of the reward to an operator terminal managed by an operator providing installation space for the display device.

9. The computer further functions as a first remuneration information transmission means by executing the program, 5. The system according to claim 3, wherein the first remuneration information transmitting means transmits information regarding the remuneration to be granted to the user determined by the remuneration determining means to the user terminal.

10. The computer further functions as a second remuneration information transmission means by executing the program, The display device has a medium ejection section that ejects a medium as a reward, The second reward information transmission means transmits information regarding the reward to be granted to the user determined by the reward determination means to the display device from which the code is read by the user terminal, 5. The system according to claim 3, wherein when information regarding a reward to be given to a user is transmitted from the computer to the display device, a medium is dispensed as a reward by the medium ejection section.

11. The system according to claim 10 , wherein the medium dispensed as a reward is usable for a product or service provided by a business entity that provides an installation space for the display device.

12. The computer further functions as a tracking information receiving unit by executing the program, The code issued by the code issuing means transmits tracking information to the computer when read by the user terminal, 3. The system according to claim 1, wherein the tracking information receiving means receives the tracking information from the user terminal.

13. The computer further functions as a tracking information transmission means by executing the program, 13. The system according to claim 12, wherein said tracking information transmitting means transmits said tracking information to a computer other than said computer when said tracking information receiving means receives said tracking information.

14. The computer further functions as a reward determination means by executing the program, The system according to claim 12 , wherein the reward determination means determines a reward to be given to the user when the tracking information reception means receives the tracking information.

15. A computer that functions as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means by executing a program, The advertising information receiving means receives advertising information including information regarding an image or video of an advertisement, The code issuing means issues a code that can be read by a user terminal, the advertisement display instruction means transmits to the display device a display instruction signal for causing a display device to display an image or video of the advertisement in the advertisement information accepted by the advertisement information acceptance means, and for causing the display device to display the code issued by the code issuing means; The code issued by the code issuing means, when read by the user terminal, causes the user terminal to display an information input form, and when information entered into the information input form by the user terminal is sent to a computer other than the computer, information that the information entered into the information input form by the user terminal has been sent to a computer other than the computer is sent from the user terminal to the computer.

16. A computer that functions as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means by executing a program, The advertising information receiving means receives advertising information including information regarding an image or video of an advertisement, The code issuing means issues a code that can be read by a user terminal, the advertisement display instruction means transmits to the display device a display instruction signal for causing a display device to display an image or video of the advertisement in the advertisement information accepted by the advertisement information acceptance means, and for causing the display device to display the code issued by the code issuing means; The code issued by the code issuing means, when read by the user terminal, enables a friend registration to be made between the user's account and a specified account on an SNS, and when friend registration is made between the user's account and the specified account, information that friend registration has been made is sent from the user terminal to the computer.

17. A program for causing a computer to function as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means, The advertising information receiving means receives advertising information including information regarding an image or video of an advertisement, The code issuing means issues a code that can be read by a user terminal, the advertisement display instruction means transmits to the display device a display instruction signal for causing a display device to display an image or video of the advertisement in the advertisement information accepted by the advertisement information acceptance means, and for causing the display device to display the code issued by the code issuing means; The code issued by the code issuing means, when read by the user terminal, causes an information input form to be displayed on the user terminal, and when information entered into the information input form by the user terminal is sent to a computer other than the computer, information that the information entered into the information input form by the user terminal has been sent to a computer other than the computer is sent from the user terminal to the computer.

18. A program for causing a computer to function as an advertisement information receiving means, a code issuing means, and an advertisement display instruction means, The advertising information receiving means receives advertising information including information regarding an image or video of an advertisement, The code issuing means issues a code that can be read by a user terminal, the advertisement display instruction means transmits to the display device a display instruction signal for causing a display device to display an image or video of the advertisement in the advertisement information accepted by the advertisement information acceptance means, and for causing the display device to display the code issued by the code issuing means; The code issued by the code issuing means, when read by the user terminal, enables a friend registration to be made between the user's account and a specified account on a SNS, and when friend registration is made between the user's account and the specified account, information that the friend registration has been made is sent from the user terminal to the computer.

19. An information processing method executed by a computer having a control unit, The control unit receives advertisement information including information regarding an image or video of an advertisement, The control unit issues a code that can be read by a user terminal, the control unit causes a display device to display an image or video of the advertisement in the received advertisement information, and transmits a display instruction signal to the display device to cause the display device to display the issued code; The code issued by the control unit, when read by the user terminal, causes the user terminal to display an information input form, and when information entered into the information input form by the user terminal is sent to a computer other than the computer, information that the information entered into the information input form by the user terminal has been sent to a computer other than the computer is sent from the user terminal to the computer, in this information processing method.

20. An information processing method executed by a computer having a control unit, The control unit receives advertisement information including information regarding an image or video of an advertisement, The control unit issues a code that can be read by a user terminal, the control unit causes a display device to display an image or video of the advertisement in the received advertisement information, and transmits a display instruction signal to the display device to cause the display device to display the issued code; The code issued by the control unit, when read by the user terminal, enables a friend registration on a SNS between the user's account and an account related to an advertiser, and when friend registration is performed between the user's account and a specific account, information that the friend registration has been performed is sent from the user terminal to the computer, in this information processing method.

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