Method of supporting distribution of corporate commercials

Abstract

To provide a method of supporting distribution of commercials so as not to miss trends.SOLUTION: In a system comprising a server terminal, corporate terminal, creator terminal, and video distribution terminal connected to each other via a network, a method disclosed herein for supporting distribution of corporate commercials involves causing a control unit of the server terminal to perform processes of accepting registration of corporate commercial information including content data from the creator terminal that creates commercials, receiving a request for endorsing the commercial information from the corporate terminal of a company, and endorsing the commercial information.SELECTED DRAWING: Figure 6

Description

[Technical Field]

[0001] The present invention relates mainly to a method for supporting distribution of corporate commercials. [Background technology]

[0002] Recently, the use of social networking services (SNS) such as Instagram (registered trademark), YouTube (registered trademark), and TikTok (registered trademark) to distribute corporate commercials (advertisements) over the Internet has become widespread.

[0003] For example, Patent Document 1 discloses a technology for distributing corporate commercials over the Internet. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Japanese Patent Application Laid-Open No. 2009-268028 Summary of the Invention [Problem to be solved by the invention]

[0005] When distributing corporate commercials online, including the technology disclosed in Patent Document 1, approval from the company is often required before distribution, even if the commercial is produced by the company itself or by a creator. Particularly on social media, user interest in products, services, etc. often changes in a short period of about one week, and requiring prior approval from the company creates the risk of missing out on such trends.

[0006] In view of the above, an object of the present invention is to provide support for distribution of corporate commercials that do not miss out on trends. [Means for solving the problem]

[0007] The control unit of the server terminal in one aspect of the present invention is a method for assisting in the distribution of a company's CM. The control unit of the server terminal receives project information to be the CM target from the company terminal of the company, registers the project information, further receives a request for approval of the CM information from the company terminal, receives registration of CM information including content data from the creator terminal that creates the CM, and performs a process of approving the CM information.

Effects of the Invention

[0008] According to the present invention, it is possible to provide assistance for distributing a company's CM without missing trends.

Brief Description of the Drawings

[0009]

Figure 1

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Modes for Carrying Out the Invention

[0010] Hereinafter, embodiments of the present invention will be described with reference to the drawings. Note that the embodiments described below do not unduly limit the content of the present invention described in the claims. Furthermore, not all of the components shown in the embodiments are necessarily essential components of the present invention.

[0011] <Configuration> 1 is a block diagram showing a system for executing a method for supporting distribution of corporate commercials according to a first embodiment of the present invention. This system 1 includes, for example, a server terminal 100 for managing project information for corporate commercials, a company terminal 200 for soliciting submissions for the creation of corporate commercials, a creator terminal 300 for creating and posting corporate commercials, and a video distribution terminal 400 for distributing corporate commercials (for example, a video distribution company terminal such as Instagram (registered trademark), YouTube (registered trademark), or TiKToK (registered trademark)). For ease of explanation, each terminal is described as being a single terminal or a specific number of terminals, but the number of each is not limited.

[0012] The server terminal 100, the company terminal 200, the creator terminal 300B, and the video distribution terminal 400 are connected to each other via a network NW1. The network NW is configured by the Internet, an intranet, a wireless LAN (Local Area Network), a WAN (Wide Area Network), or the like.

[0013] The server terminal 100 and the video distribution terminal 400 may be, for example, a general-purpose computer such as a workstation or a personal computer, or may be logically realized by cloud computing.

[0014] The company terminal 200 and the creator terminal 300 are, for example, information processing devices such as personal computers and tablet terminals, but may also be configured as smartphones, mobile phones, PDAs, or the like.

[0015] Fig. 2 is a functional block configuration diagram of the server terminal 100 of Fig. 1. The server terminal 100 includes a communication unit 110, a storage unit 120, and a control unit .

[0016] The communication unit 110 is a communication interface for communicating with the user terminal 200 via the network NW1, and communication is performed according to a communication protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

[0017] The storage unit 120 stores input data, programs for executing various control processes and functions in the control unit 130, and is composed of RAM (Random Access Memory), ROM (Read Only Memory), etc. The storage unit 120 also has a company data storage unit 121 that stores information about companies and project information about company commercials, and a creator data storage unit 122 that stores information about creators and information about commercials created by creators. A database (not shown) that stores various data may be constructed outside the storage unit 120 or the server terminal 100.

[0018] The control unit 130 controls the overall operation of the server terminal 100 by executing programs stored in the storage unit 120, and is composed of a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), etc. Functions of the control unit 130 include an information receiving unit 131 that receives instructions and information from each terminal, a company information processing unit 132 that refers to and processes various data related to the company, and a creator information processing unit 133 that refers to and processes various data related to the creator. The information receiving unit 131, company information processing unit 132, and creator information processing unit 133 are activated by programs stored in the storage unit 120 and executed by the server terminal 100, which is a computer (electronic calculator).

[0019] The information receiving unit 131 receives information from the company terminal 200, the creator terminal 300, etc. via the communication unit 110. For example, from the company terminal 200, information relating to project information relating to a company commercial is received.

[0020] The company information processing unit 132 refers to various data relating to companies (for example, company data 1000, which will be described later) and performs predetermined processing.

[0021] The creator information processing unit 133 refers to various data related to the creator (for example, creator data 2000, which will be described later) and performs predetermined processing.

[0022] The control unit 130 may also have a screen generation unit (not shown), which generates screen information to be displayed via the user interface of the company terminal 200 and the creator terminal 300 as requested. For example, the control unit 130 generates a user interface by using image and text data (not shown) stored in the storage unit 120 as material and arranging various images and text in predetermined areas of the user interface based on predetermined layout rules. Processing related to the image generation unit may also be executed by a GPU (Graphics Processing Unit).

[0023] Fig. 3 is a functional block diagram showing the corporate terminal 200 of Fig. 1. The corporate terminal 200 includes a communication unit 210, a display operation unit 220, a storage unit 230, and a control unit 240.

[0024] The communication unit 210 is a communication interface for communicating with the server terminal 100 via the network NW, and communication is performed according to a communication protocol such as TCP / IP.

[0025] The display operation unit 220 is a user interface used for the user to input instructions and display text, images, etc. according to the input data from the control unit 240. When the user terminal 200 is composed of a personal computer, it is composed of a display, a keyboard, and a mouse. When the user terminal 200 is composed of a smartphone or a tablet terminal, it is composed of a touch panel or the like. This display operation unit 220 is activated by a control program stored in the storage unit 230 and executed by the enterprise terminal 200 which is a computer (electronic computer).

[0026] The storage unit 230 stores programs for executing various control processes and each function in the control unit 240, input data, etc., and is composed of a RAM, a ROM, etc. Further, the storage unit 230 temporarily stores the communication content with the server terminal 100.

[0027] The control unit 240 controls the overall operation of the user terminal 200 by executing the program stored in the storage unit 230, and is composed of a CPU, a GPU, etc.

[0028] FIG. 4 is a diagram showing an example of enterprise data stored in the server 100.

[0029] The enterprise data 1000 shown in FIG. 4 stores various data related to the enterprise. In FIG. 4, for the sake of convenience of explanation, an example of one enterprise (for example, the enterprise identified by the enterprise ID "10001" corresponding to the enterprise related to the enterprise terminal 200) is shown, but information of a plurality of enterprises can be stored. Various data related to the enterprise can include, for example, basic data related to the enterprise (for example, enterprise name, address, contact information (email address, telephone number), industry type, payment information (credit card number, bank account information, etc.), and project data (for example, project ID, project name, project content, approval requirements such as target PV, reward information such as reward amount, approved enterprise CM (CM ID), etc.), but is not limited thereto.

[0030] FIG. 5 is a diagram showing an example of creator data stored in the server 100. As shown in FIG.

[0031] Creator data 2000 stores various data related to creators. For ease of explanation, FIG. 5 shows an example of one creator (e.g., a creator identified by creator ID "20001" corresponding to a creator associated with creator terminal 300), but information on multiple creators can be stored. The various data related to creators may include, for example, basic data related to the creator (e.g., the creator's name, address, contact information (email address, phone number), SNS account information for posting videos, payment information (credit card number, bank account information, etc.)), and data related to commercials created by the creator (e.g., commercial ID, commercial content data, project information (ID) corresponding to the commercial, video distribution service to which the commercial is posted, viewing data (e.g., number of page views, number of actions (e.g., likes), number of followers for the creator account, etc.), performance information related to confirmation requirements such as achieved page views, whether confirmation has been confirmed, etc.).

[0032] <Processing flow> The flow of processing of a method for supporting distribution of corporate commercials, which is executed by the system 1 of this embodiment, will be described with reference to Fig. 6. Fig. 6 is a flowchart showing an example of a method for supporting distribution of corporate commercials according to the first embodiment of the present invention.

[0033] First, as a premise, the person - in - charge user of the enterprise related to the enterprise terminal 200 and the creator related to the creator terminal 300 access the server terminal 100 by using the web browser or application, etc. of each terminal 200, and use the services provided by the service provider related to the server terminal 100. The enterprise user and the creator input basic data related to the enterprise (for example, enterprise name, address, contact information (email address, phone number), business type, payment information (credit card number, bank account information, etc.)) and basic data related to the creator (for example, creator's name, address, contact information (email address, phone number), SNS account information for posting videos, payment information (credit card number, bank account information, etc.)) via a predetermined form displayed on each terminal to register a user account. The enterprise information processing unit 132 and the creator information processing unit 133 of the control unit 130 respectively store the received basic information as enterprise data 1000 and creator data 2000 in the enterprise data storage unit 121 and the creator data storage unit 122 of the storage unit 120.

[0034] Subsequently, as the process of step SQ101, the information reception unit 131 of the control unit 130 of the server terminal 100 receives, via the communication unit 110, project information targeted for enterprise CM from the enterprise terminal 200. The project information includes the project name of the project related to enterprise CM, the content of the project, for example, information related to the enterprise name, products or services (description text, content data (image, video data, etc.)), approval requirements such as the target PV, and reward information such as the reward amount. Next, as the process of step SQ102, the enterprise information processing unit 132 of the control unit 130 stores the received project information in the enterprise data storage unit 121 as project data of the enterprise data 2000 to register the project information.

[0035] Subsequently, the enterprise information processing unit 132 of the control unit 130 of the server terminal 100 causes the application operated by the above service provider to display project information. For example, as shown in FIG. 8, project information (project case information) is displayed on the enterprise terminal 200 and / or the creator terminal 300. As the process of step SQ103, the creator terminal 300 can refer to the details of the project information by making a request to the server terminal 100 to view the project information. The project information includes the content of the project related to the enterprise CM registered from each enterprise. The creator selects a project that the creator wants to create, such as a product / service that the creator likes or wants to try out, from among the multiple project information, and as the process of step S104, creates an enterprise CM (for example, video data for promoting the enterprise's product / service) using video editing software or the like installed on the creator terminal 300. Here, the enterprise CM includes content data such as videos and texts.

[0036] As shown in this example, an enterprise can recruit the creation of an enterprise CM by registering, via the platform operated by the service provider, project information related to the enterprise CM that the enterprise wants the creator to create. On the other hand, multiple creators can freely create the enterprise CM without the need for prior approval.

[0037] FIG. 7 is a flowchart showing another example of a method for assisting the creation of an enterprise CM according to the first embodiment of the present invention.

[0038] First, in step SQ201, the creator terminal 300 registers a company commercial created by the creator to the server terminal 100. Assuming that the creator's social media account for video distribution is registered and stored as creator data in the server terminal 100, the creator can register the company commercial for the project by accessing the server terminal 100, selecting the registered social media account, and selecting the company commercial video to post. The creator information processing unit 133 of the control unit 130 of the server terminal 100 associates the company commercial posted by the creator with the project and stores it as commercial data in the creator data 2000 in the creator data storage unit 122. Furthermore, when posting a video, the creator can post the company commercial with a hashtag such as "PR awaiting confirmation." A registration requirement can also be to clearly indicate that the promotion is not official and is awaiting confirmation. Next, in step SQ202, the creator terminal 300 transmits (posts) the company commercial via the social media account to a video distribution terminal 400 operated by the video distribution company. As described above, the video distribution terminal 400 may include, for example, a video distribution provider terminal such as Instagram (registered trademark), YouTube (registered trademark), or TiKToK (registered trademark), and creators may also post corporate commercials to one or more video distribution terminals.

[0039] Next, in the process of step SQ203, the information receiving unit 131 of the control unit 130 of the server terminal 100 receives viewing data (e.g., number of page views, number of actions (e.g., likes), number of followers of the creator account, etc.) related to the company's commercials from each video distribution terminal 400 via the communication unit 110, and in the process of step SQ204, the creator information processing unit 133 of the control unit 130 stores the received viewing data in the creator data storage unit 122 as commercial data of the creator data 2000, thereby updating the viewing data of the commercial data. In addition, the creator information processing unit 133 updates the viewing data of the commercial data by storing the received viewing data in the creator data storage unit 122 as commercial data of the creator data 2000. When setting the requirements for approving corporate CMs (such as the number of PVs, etc.), it is also possible to store the viewing data in association with the performance information related to the approval requirements. Here, when a corporate CM is posted on multiple video distribution services, the server terminal 100 collects the viewing data from each video distribution service, calculates, for example, the total number of PVs, stores the number of PVs for each video distribution service, and can also visualize and display it for the corporate terminal 200 by corporate CM. Also, as described above, when a creator posts a corporate CM with a hashtag such as "PR pending approval", the server terminal 100 collects the number of such hashtags, the posts of corporate CMs with the hashtag, and the account information, aggregates and lists them, and can also provide them to the corporate terminal 200 as aggregated data.

[0040] Subsequently, as the process of step SQ205, the company identifies the corporate CMs that it wants to recognize (approve) as official CMs while watching the corporate CMs of each creator whose videos are distributed or referring to the CM data (viewing data) of the corporate CMs provided by the server terminal 100. The information reception unit 131 of the control unit 130 of the server terminal 100 receives, as an approval request, information identifying the corporate CMs that the company wants to approve from the corporate terminal 200 via the communication unit 110. Here, as the criteria for approval, it is possible to use criteria such as whether the corporate CM appropriately promotes the content of the products / services included in the project provided by the company and whether it violates the law.

[0041] Subsequently, as the process of step SQ206, the enterprise information processing unit 132 of the control unit 130 of the server terminal 100 stores, in the enterprise data storage unit 121, information (e.g., CM ID) for identifying the enterprise CM to be approved by the enterprise, in association with the project information of the enterprise data 2000, thereby registering it as the enterprise CM to be approved. As an example of the timing for approving the enterprise CM, after a predetermined number of PVs has been reached based on, for example, the remuneration amount per 1 PV (e.g., 0.3 yen per 1 PV) with respect to the budget allocated by the enterprise to the project (the total remuneration amount paid to the creator in relation to the project), it can be approved. The service provider operating the server terminal 100 can also perform the approval process on behalf of the enterprise. When the enterprise CM is approved, the enterprise information processing unit 132 of the control unit 130 can perform a scoring evaluation (e.g., on a 10-point scale) based on the number of PVs, the number of likes (or the ratio of the number of likes to the number of PVs), etc. Further, when the enterprise CM is approved, the server terminal 100 can display information regarding the approved enterprise CM, together with the project information displayed via, for example, the application operated by the above service provider, along with a display (e.g., an icon or a hashtag) for identifying that it has been approved. Also, the creator can receive a notification via the application of the creator terminal 300 that the enterprise CM created by the creator has been approved. When the creator knows that the enterprise CM created by the creator has been approved, for example, the creator can replace the hashtag of "PR awaiting approval" with a hashtag such as "approved PR" and post the enterprise CM. Also, the enterprise can directly distribute the approved enterprise CM as an official enterprise CM via the video distribution terminal 400 using its own account based on the CM data stored as the creator data 2000. Along with the approval process, as the process of step 7, the creator information processing unit 133 of the control unit 130 of the server terminal 100 performs a process of awarding remuneration to the creator based on the remuneration criteria (e.g., 0.3 yen per 1 PV) defined as the remuneration information. Note that the awarding of remuneration can also be directly performed between the enterprise and the creator without going through the service provider.

[0042] As shown in this example, a company can select an official CM by retrospectively approving a company CM that has been accepted by the public from among those freely created by creators, either based on or regardless of the approval requirements. Thus, the company can carry out advertising activities for its products / services without missing out on trends in viewers' tastes / hobbies.

[0043] Instead of approval in this example, a company can also commend a company CM. For example, starting from a predetermined time, the company sets a commendation target period for a specified period (e.g., three months), and after the specified period has elapsed, selects the company CM that it wants to commend from among multiple distributed videos, commends it as an excellent CM, and can also give a reward to the creator who created the excellent CM. When commending, it is also possible to set ranks or levels and commend multiple creators.

[0044] In addition, a company can register a project by specifying a theme (target product) and sending project information to the server terminal 100. The company can present a theme (product) via the server terminal 100, the company terminal 200, or the video distribution terminal 400, and call for CM videos along with a specified period. The company can view the corporate CMs of each creator that are registered on the server terminal 100 and / or have been video-distributed from the creator terminal 300 via the video distribution terminal 400 with a hashtag such as "PR pending approval", or refer to the CM data (viewing data) of the corporate CMs provided by the server terminal 100, and identify the corporate CMs that the company wants to recognize (approve) as official CMs. The company can send, to the server terminal 100 via the company terminal 200, information identifying the corporate CMs that the company wants to approve as an approval request. Here, as criteria for approval, it can be based on whether the corporate CM appropriately promotes the content of the product / service included in the project provided by the company, whether it violates the law, etc. In this way, when a corporate CM is approved by the company, a reward amount or a giveaway (e.g., the product to be advertised) can be given to the creator in the same manner as above.

[0045] Alternatively, without specifying a theme (target product) (i.e., without registering project information with the server terminal 100), the company can view the corporate CMs of each creator that have been video-distributed within a specified period or in the past via the video distribution terminal 400 with a hashtag such as "PR pending approval" that are registered on the server terminal 100 and / or have been video-distributed from the creator terminal 300, or refer to the CM data (viewing data) of the corporate CMs provided by the server terminal 100, and identify the corporate CMs that the company wants to recognize (approve) as official CMs. The company can send, to the server terminal 100 via the company terminal 200, information identifying the corporate CMs that the company wants to approve as an approval request. In this way, when a corporate CM is approved by the company, a reward amount or a giveaway (e.g., the product to be advertised) can be given to the creator in the same manner as above.

[0046] Although the embodiments of the present invention have been described above, they can be embodied in various other forms, and various omissions, substitutions, and modifications can be made. These embodiments, modifications, and omissions, substitutions, and modifications are included in the technical scope of the claims and their equivalents. [Explanation of symbols]

[0047] 1 System 100 Server terminal, 110 Communication unit, 120 Storage unit, 130 Control unit, 200 Company terminal, 300 Creator terminal, 400 Video distribution terminal, NW1 Network

Claims

1. A method for assisting in the distribution of a company's CM, comprising: a control unit of a server terminal receives registration of the company's CM information including content data from a creator terminal that creates the CM; receives a request for approval of the CM information from the company terminal of the company; and performs a process of approving the CM information.

2. The method according to Claim 1, wherein the process of approval includes registering by associating the CM information with approval information that records the approval.

3. The method according to Claim 1, wherein the process of approval includes identifying and displaying an approval indication for the CM information.

4. The method according to Claim 1, wherein the process of approval includes a process of granting a reward to the creator.

5. The method according to Claim 1, wherein the company terminal receives project information; and based on the project information, after a specified period, receives from the company terminal a request for approval of the CM information related to the theme included in the project information during the specified period. ​ ​

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