Try-on sales support system, try-on sales support apparatus, and try-on application program

Abstract

To provide a try-on sales support system, a try-on sales support apparatus, and a try-on application program configured to improve sales performance of commodities by increasing implementation of virtual try-on on a website that provides a mechanism for virtual try-on for selling clothing.SOLUTION: In a system for selling clothing through virtual try-on using outfit images posted on a website and a face image of a consumer provided from the consumer, a server device 10 which performs processing for assisting implementation of virtual try-on includes: an information management unit 11 which manages try-on-related information related to implementation of virtual try-on performed by a poster who posts an outfit image and a consumer for the outfit image; and an incentive offering unit 13 which performs processing to offer an incentive to the poster who posted the virtual try-on outfit image, on the basis of the try-on-related information managed by the information management unit 11.SELECTED DRAWING: Figure 4

Description

[Technical Field]

[0001] The present invention relates to a try-on sales support system, a try-on sales support device, and a try-on application program, and is particularly suitable for use in a system that supports the sale of clothing using virtual try-on sessions conducted on a website. [Background technology]

[0002] In clothing stores, it is common for consumers to try on several pieces of clothing that interest them, check whether they suit their appearance, and then finally purchase the one they like. Therefore, in order to increase product sales, it is necessary to increase the number of consumers who are willing to try on items.

[0003] In response to this, a virtual try-on system is known in which a user virtually tries on clothes using any clothing image on a virtual try-on device installed in a store, and a composite image of the person trying on the clothes and the clothing image is taken and sent to a server, whereupon the person is given coupons such as various gift certificates and discount coupons that can be used at the store (see, for example, Patent Document 1).The use of this virtual try-on device is expected to increase the number of users who try on clothes virtually.

[0004] On the other hand, online sales of clothing using e-commerce sites (net sales) have the problem that consumers cannot try on the clothing before purchasing it. To address this issue, a system is known that combines an image of the clothing with an image of the consumer's face to enable a virtual try-on experience (see, for example, Patent Document 2).

[0005] In the try-on sales system described in Patent Document 2, the service company terminal has a webpage accessible from the Internet that contains basic information about the clothes for sale as well as image information about the appearance of each piece of clothing.The webpage also has a try-on page that combines image information about the appearance of each piece of clothing with a user's facial photograph, allowing the user to virtually try on the clothes.

[0006] The system described in Patent Document 2 allows consumers to virtually try on clothes even when clothes are sold online using an e-commerce site. However, the system described in Patent Document 2 does not provide a mechanism for increasing the number of consumers who try on clothes virtually within the e-commerce site.

[0007] There is a known system that provides incentives such as points to salespeople who sell clothing, based on the sales performance of the products that the salespeople promoted on an e-commerce site, the implementation status of the sales promotion, and the consumer response to the sales promotion (see, for example, Patent Document 3). The purpose of providing incentives to salespeople is to motivate them to sell products through sales promotions based on their own policies, thereby improving their individual sales performance and ultimately increasing the sales of the company to which the salespeople belong.

[0008] Patent Document 3 discloses that, as an example of providing incentives based on the implementation status of a sales promotion, an evaluation value is calculated using the total number of coordinated fashion information posted by a seller. Also, as an example of providing incentives based on the consumer's response to a sales promotion, an evaluation value is calculated using the total number of page views of a web page (fashion coordinated posting page) on which a seller posts coordinated fashion information. [Prior art documents] [Patent documents]

[0009] [Patent Document 1] Japanese Patent Application Laid-Open No. 2016-38813 [Patent Document 2] Japanese Patent Application Laid-Open No. 2002-197323 [Patent Document 3] Patent No. 7311937 Summary of the Invention [Problem to be solved by the invention]

[0010] The present invention has been made in consideration of the above-mentioned circumstances, and aims to provide a system for virtual try-on that enables websites that sell clothing to increase the number of virtual try-ons and improve product sales. [Means for solving the problem]

[0011] In order to solve the above-mentioned problems, in the present invention, when a virtual try-on is conducted using a clothing coordination image posted on a website and a facial image of the consumer provided by the consumer, an incentive is given to the poster who posted the coordination image in which the virtual try-on was conducted, based on try-on-related information regarding the poster of the coordination image and the status of the consumer's virtual try-on of the coordination image. [Effects of the Invention]

[0012] According to the present invention configured as described above, it is expected that contributors will be motivated by incentives and will post more coordination images. As a result, it is expected that an increase in consumers will try on virtual try-ons using coordination images. Therefore, by applying the present invention to a website that sells clothing and provides a system for virtual try-ons, it is possible to increase the number of virtual try-ons and improve product sales. [Brief explanation of the drawings]

[0013] [Figure 1]1 is a diagram showing an example of the overall configuration of a try-on sales support system according to an embodiment of the present invention; [Figure 2] FIG. 2 is a block diagram showing an example of the functional configuration of a consumer terminal according to the present embodiment. [Figure 3] FIG. 2 is a block diagram showing an example of the functional configuration of a salesperson terminal according to the present embodiment. [Figure 4] FIG. 2 is a block diagram illustrating an example of a functional configuration of a server device according to the present embodiment. [Figure 5A] FIG. 10 is a diagram illustrating an example of a coordination posting page. [Figure 5B] FIG. 10 is a diagram illustrating an example of a coordination posting page in a state where a virtual try-on has been performed. [Figure 6A] FIG. 10 is a diagram illustrating an example of a post list page. [Figure 6B] FIG. 10 is a diagram illustrating an example of a post list page in a state where a virtual try-on has been performed. [Figure 7] 10 is a diagram illustrating an example of product master information stored in a product master storage unit. FIG. [Figure 8] 10 is a diagram illustrating an example of salesperson master information stored in a salesperson master storage unit. FIG. [Figure 9] FIG. 4 is a diagram showing an example of coordinate information stored in a coordinate information storage unit. [Figure 10] FIG. 10 is a diagram showing an example of fitting status information stored in a fitting status storage unit. [Figure 11] FIG. 10 is a diagram showing an example of sales status information stored in a sales status storage unit. [Figure 12] 10A and 10B are diagrams showing other examples of the implementation status information stored in the fitting status storage unit and the sales status information stored in the sales status storage unit. [Figure 13] 10 is a flowchart illustrating an example of the operation of the server device regarding management of coordinate information. [Figure 14] 10 is a flowchart illustrating an example of the operation of the server device regarding management of implementation status information of virtual try-on. [Figure 15] 10 is a flowchart illustrating an example of the operation of the server device regarding the granting of incentives. DETAILED DESCRIPTION OF THE INVENTION

[0014] An embodiment of the present invention will now be described with reference to the drawings. FIG. 1 is a diagram showing an example of the overall configuration of a try-on sales support system according to this embodiment. The try-on sales support system of this embodiment is a system that supports the sale of clothing using virtual try-on conducted on a website. To support this sales, this embodiment executes a process in which, as a sales promotion measure, salespeople who sell clothing by posting their own outfits on the website are given incentives based on the progress of the virtual try-on by consumers. The virtual try-on here refers to a process in which an image of a clothing outfit posted on the website is combined with a facial image of the consumer provided by the consumer.

[0015] 1, the try-on sales support system according to this embodiment comprises a server device 10, multiple consumer terminals 20, and multiple salesperson terminals 30. The server device 10, consumer terminals 20, and salesperson terminals 30 are connected to each other so that they can communicate with each other via a communication network 100 such as the Internet and a mobile phone network.

[0016] The server device 10 corresponds to the try-on sales support device in the claims, and performs sales management processing related to the sale of products that a company is selling (hereinafter referred to as "products for sale") on an EC site, as well as evaluation processing related to the granting of incentives to sales staff who sell the products for sale. The server device 10 particularly supports the promotion of virtual try-on by performing the evaluation processing.

[0017] The sales management process is a process required to sell products for sale through the EC site, and includes processes such as posting product information, adding products specified by consumers to a shopping cart, and making payments for products added to the shopping cart. Posting product information on the EC site includes posting images of outfits for the products for sale that are posted by sales staff using the outfit posting function of the sales promotion support app, which will be described later.

[0018] The evaluation process includes evaluating the salesperson (poster) who posted the outfit image of the virtual try-on based on the status of the virtual try-on by the consumer, and providing an incentive to the salesperson based on the evaluation. Details of the evaluation process will be described later.

[0019] 1 shows a configuration in which the sales management process and the evaluation process are performed by one server device 10, but these processes may be performed by two or more servers. For example, the system may be configured with two separate servers: a sales management server that performs the sales management process and an evaluation management server that performs the evaluation process. In this case, the sales management server and the evaluation management server work together to perform the processes described below.

[0020] The consumer terminal 20 is a terminal used by a consumer, such as a smartphone, tablet, or personal computer. The salesperson terminal 30 is a terminal used by a salesperson of a company that sells the product for sale, such as a smartphone, tablet, or personal computer. Note that, for ease of distinction, FIG. 1 illustrates the consumer terminal 20 as a smartphone and the salesperson terminal 30 as a personal computer, but this is not intended to be limiting.

[0021] Fig. 2 is a block diagram showing an example of the functional configuration of the consumer terminal 20. As shown in Fig. 2, the consumer terminal 20 of this embodiment is functionally configured to include a face image registration unit 21, a virtual try-on processing unit 22, a performance status providing unit 23, and a product purchase processing unit 24. The consumer terminal 20 also includes a face image storage unit 25 as a storage medium.

[0022] The functional blocks 21 to 24 execute the processes described below through cooperation between hardware and software. For example, the processes of the functional blocks 21 to 24 are executed by the operation of a program stored in a storage medium such as RAM, ROM, a hard disk, or a semiconductor memory under the control of a microcomputer including a CPU, RAM, ROM, etc. In addition to the microcomputer, a DSP (Digital Signal Processor) etc. may also be included.

[0023] The programs stored in the consumer terminal 20 include an operating system, a web browser, and a try-on application program (hereinafter referred to as the try-on app) that executes the virtual try-on process. The processes of the face image registration unit 21, the virtual try-on process unit 22, the implementation status providing unit 23, and the product purchase process unit 24 are executed by the cooperation of these programs.

[0024] The facial image registration unit 21 takes a facial image of the consumer using a camera provided in the consumer terminal 20 and stores it in the facial image storage unit 25. At this time, the facial image registration unit 21 recognizes the facial portion of the consumer from the image taken by the camera, removes parts other than the face, processes the image to only the facial portion, and stores it in the facial image storage unit 25. The facial image to be registered may be only a frontal facial image, but facial images facing right (or diagonally right) and facial images facing left (or diagonally left) may also be registered.

[0025] The camera that captures the face image does not have to be included in the consumer terminal 20. For example, another camera may be connected to the consumer terminal 20 with a USB cable, and the face image registration unit 21 may acquire the captured face image from the other camera via the USB cable. Alternatively, the other camera may be wirelessly connected to the consumer terminal 20 with Bluetooth (registered trademark) or the like, and the face image registration unit 21 may acquire the captured face image wirelessly transmitted from the other camera.

[0026] The virtual try-on processing unit 22 performs virtual try-on using outfit images of clothing posted on the website and a facial image of the consumer provided by the consumer (a facial image stored in the facial image storage unit 25). In this embodiment, the website is an e-commerce site where a company sells clothing items for sale, or a website linked to the e-commerce site (hereinafter, such linked websites are also referred to simply as the e-commerce site). In this embodiment, the poster who posts the outfit images on the e-commerce site is a salesperson selling the items for sale.

[0027] The virtual try-on processing unit 22 performs virtual try-on by superimposing the consumer's facial image stored in the facial image storage unit 25 onto the facial position of a coordinated image of a salesperson or mannequin wearing the clothing. That is, the virtual try-on processing unit 22 analyzes the coordinated image to recognize the facial position and superimposes the consumer's facial image onto the recognized facial position. At this time, the virtual try-on processing unit 22 adjusts the size of the facial image to match the size of the coordinated image before superimposing. Furthermore, if the virtual try-on processing unit 22 recognizes that the salesperson's face is facing forward in the coordinated image of the salesperson wearing the clothing, it superimposes an image of the consumer's facial image as seen from the front, and if the salesperson's face is recognized as facing right or left, it superimposes an image of the consumer's facial image facing right or left.

[0028] Here, the coordinated image that is the target of the virtual try-on is an image posted on a web page of an EC site, such as a web page (hereinafter referred to as a coordinated posting page) that displays one piece of coordinated information posted by a salesperson (a coordinated image, product information about the product included in the coordinated image, and promotional information including related information such as comments), or a web page (hereinafter referred to as a posting list page) that displays multiple coordinated images posted by one or more salespersons side by side.

[0029] In addition to the posting list page and the coordination posting page, the EC site also has a product list page that displays a list of multiple products and a product detail page that displays detailed information about each product, and consumers can purchase their favorite products through each of these web pages. The product purchase processing unit 24 executes the process related to this product purchase. Note that this process related to product purchase is similar to the process generally performed on EC sites, so a detailed description thereof will be omitted here.

[0030] FIG. 5A is a diagram showing an example of a coordination posting page displaying coordination information posted by a salesperson. As shown in FIG. 5A, the coordination posting page includes a coordination image 51, the name 52 of the store to which the salesperson belongs, salesperson-related information 53, comments 54 from the salesperson about the coordination, and product-related information 55 for each product included in the coordination image 51. The salesperson-related information 53 includes, for example, information such as the salesperson's face photo, name, and height. The product-related information 55 includes, for example, information such as a product photo, product name, and price. As will be described later, this coordination posting page is generated by the server device 10 based on the coordination information sent from the salesperson terminal 30 to the server device 10 and the product master information and salesperson master information held by the server device 10.

[0031] In the example of FIG. 5A, a coordinated image 51 is displayed, combining gathered pants product X and a T-shirt product Y, and product-related information 55 contains information about the two products X and Y. Here, for example, clicking on a photo of product X or product Y takes the user to a product detail page for product X or product Y. Although the product detail page is not shown, it includes, for example, a product photo, a color selection field, a size selection field, and a shopping cart button. Consumers can select their preferred color and size and click the shopping cart button to add the specified product to their shopping cart, and then proceed with the purchase on the subsequent purchase page.

[0032] Fig. 5B is a diagram showing an example of a screen in which a virtual try-on has been performed on an outfit image 51 included in the outfit posting page shown in Fig. 5A. For example, when a consumer operates a try-on button (not shown) on a try-on app while viewing the outfit posting page of Fig. 5A, the virtual try-on processing unit 22 performs the virtual try-on by superimposing the consumer's facial image 56 onto one of the outfit images 51 displayed on the outfit posting page being viewed. The try-on button may also be displayed on the outfit posting page.

[0033] FIG. 6A is a diagram showing an example of a post list page. When one or more salespeople each post one or more outfits, multiple pieces of outfit information are accumulated in the server device 10. The post list page shown in FIG. 6A displays a list of summaries of these multiple outfit posts. As shown in FIG. 6A, the post list page lists, for each outfit post, an outfit image 51, the name 52 of the store to which the salesperson belongs, and salesperson-related information 53. Clicking on any of these outfit images 51 will take you to the outfit post page shown in FIG. 5A.

[0034] FIG. 6B is a diagram showing an example of a screen in which a virtual try-on has been performed on multiple coordination images 51 included in the post list page shown in FIG. 6A. When a consumer operates the try-on button of a try-on app while viewing the post list page, the virtual try-on processing unit 22 performs virtual try-on by simultaneously superimposing the consumer's facial image 56 onto the multiple coordination images 51 included in the currently viewed post list page. The try-on button may also be displayed on the post list page. Here, it may be possible to select any coordination image 51 from the multiple coordination images 51 displayed on the post list page, and virtual try-on may be performed on one or more coordination images 51 selected by the consumer.

[0035] When the virtual try-on processing unit 22 executes the virtual try-on process, the implementation status providing unit 23 transmits implementation status information indicating the implementation status to the server device 10. The implementation status information includes salesperson information indicating the salesperson who posted the coordination image that was the subject of the virtual try-on, and information indicating the date and time when the virtual try-on was executed. The salesperson information may be any information that can identify the salesperson. For example, a salesperson code uniquely assigned to each salesperson can be used. The salesperson code is linked to each coordination image on the post list page or the coordination posting page.

[0036] Here, when a virtual try-on is performed on a coordination posting page, the implementation status providing unit 23 transmits implementation status information of the virtual try-on for one coordination image included in the coordination posting page to the server device 10. On the other hand, when a virtual try-on is performed on a posting list page, the implementation status providing unit 23 transmits implementation status information of the virtual try-on for multiple coordination images included in the posting list page to the server device 10 (when a consumer specifies one of the coordination images to perform the virtual try-on, the specified one or more coordination images).

[0037] 3 is a block diagram showing an example of the functional configuration of the salesperson terminal 30. The salesperson terminal 30 of this embodiment corresponds to the contributor terminal in the claims. As shown in FIG. 3, the salesperson terminal 30 of this embodiment includes, as its functional configuration, a coordinate image acquisition unit 31, a product information acquisition unit 32, and a coordinate information posting unit 33.

[0038] The functional blocks 31 to 33 execute the processes described below through cooperation between hardware and software. For example, the processes of the functional blocks 31 to 33 are executed by the operation of a program stored in a storage medium such as RAM, ROM, a hard disk, or a semiconductor memory under the control of a microcomputer including a CPU, RAM, ROM, etc. In addition to the microcomputer, a DSP or the like may also be included.

[0039] The programs stored in the salesperson terminal 30 include an operating system, a web browser, and a sales promotion support application program (sales promotion support app) with a coordination posting function. The processing of the coordination image acquisition unit 31, the product information acquisition unit 32, and the coordination information posting unit 33 is executed by the cooperation of these programs.

[0040] The coordinate image acquisition unit 31 acquires coordinate images taken with a camera of the salesperson wearing the coordinated clothing, or coordinate images taken with a camera of a mannequin wearing the coordinated clothing. For example, the camera and the salesperson terminal 30 are connected with a USB cable, and the coordinate image acquisition unit 31 acquires the coordinated images from the camera via the USB cable. Alternatively, the camera and the salesperson terminal 30 may be wirelessly connected via Bluetooth (registered trademark) or the like, and the coordinate image acquisition unit 31 may acquire the coordinated images wirelessly transmitted from the camera. Note that the coordinated images may be taken with a camera included in the salesperson terminal 30. In this case, the coordinate image acquisition unit 31 acquires the coordinated images taken with the camera of the salesperson terminal 30.

[0041] The product information acquisition unit 32 acquires product information indicating the products included in the coordination image posted by the salesperson from the product master information managed as information on products for sale in the server device 10. The acquired product information may be any information that can identify the product. For example, a product code uniquely assigned to the product may be used.

[0042] For example, the product information acquisition unit 32 has a function of accessing the server device 10, displaying a product management screen generated based on the product master information, and specifying any product from the screen. When a salesperson specifies a product, the server device 10 extracts product information about the specified product from the product master information and provides it to the product information acquisition unit 32 of the salesperson terminal 30. Note that the method of acquiring product information is not limited to this. For example, a product list page may be displayed on the salesperson terminal 30, and any product may be specified from the page to acquire product information.

[0043] The coordination information posting unit 33 transmits coordination information including the coordination image acquired by the coordination image acquisition unit 31, the product information acquired by the product information acquisition unit 32, and related information such as comments made by the salesperson related to the coordination image to the server device 10, and posts the coordination information on the company's EC site. The salesperson inputs the related information by operating an operation unit such as a touch panel or keyboard of the salesperson terminal 30.

[0044] Here, the coordination information posting unit 33 posts the coordination information including salesperson information indicating the salesperson. The salesperson information may be any information that can identify the salesperson. For example, a salesperson code uniquely assigned to the salesperson may be used. For example, a salesperson code is pre-registered in the sales promotion support app used by the salesperson, and this pre-registered salesperson code is included in the coordination information. In the following description, posting coordination information means sending product information, related information, and salesperson information to the server device 10 along with a coordination image.

[0045] Fig. 4 is a block diagram showing an example of the functional configuration of server device 10. As shown in Fig. 4, server device 10 of this embodiment includes, as its functional configuration, an information management unit 11, a web page providing unit 12, and an incentive granting unit 13. Server device 10 of this embodiment also includes, as storage media, a product master storage unit 14, a salesperson master storage unit 15, a web page content storage unit 16, a coordination information storage unit 17, a fitting status storage unit 18, and a sales status storage unit 19.

[0046] The functional blocks 11 to 13 execute the following processes through the cooperation of hardware and software. For example, the processes of the functional blocks 11 to 13 are executed by the operation of a program stored in a storage medium such as RAM, ROM, a hard disk, or a semiconductor memory under the control of a microcomputer including a CPU, RAM, ROM, etc. In addition to the microcomputer, a DSP or the like may also be included.

[0047] The product master storage unit 14 stores product master information related to multiple products for sale. FIG. 7 is a diagram showing an example of product master information stored in the product master storage unit 14. FIG. 7 shows one record for storing product master information. As shown in FIG. 7, the product master storage unit 14 stores information such as the product code, product name, product attributes, sales price, and product photo (or an address indicating the storage location) for each of multiple products for sale. Product attributes are information for identifying different attributes when different attributes exist for the same product. For example, product attributes include the color and size of the product. Note that the information listed here is an example, and the product master information may include other information.

[0048] Salesperson master storage unit 15 stores salesperson master information related to multiple salespersons. FIG. 8 is a diagram showing an example of salesperson master information stored in salesperson master storage unit 15. FIG. 8 shows one record that stores salesperson master information. As shown in FIG. 8, salesperson master storage unit 15 stores information such as a salesperson code, name, height, store code, store name, and salesperson employee (or an address indicating the storage location) for each of multiple salespersons. Note that the information listed here is an example, and the salesperson master information may include other information.

[0049] Web page content storage unit 16 stores content (images and text) for displaying web pages such as a product list page, a product detail page, a post list page, and a coordinate posting page. Coordination information used to display the post list page and the coordinate posting page is stored in coordinate information storage unit 17. The content stored in web page content storage unit 16 for the post list page and the coordinate posting page is content other than the coordinate information stored in coordinate information storage unit 17.

[0050] The web page providing unit 12 performs processing to provide web pages such as a product list page, a product detail page, a post list page, and a coordination posting page in response to a request from the consumer terminal 20. Here, the web page providing unit 12 generates a product list page and a product detail page based on the product master information stored in the product master storage unit 14 and the web page content stored in the web page content storage unit 16, and provides them to the consumer terminal 20. The product detail page is provided in response to either a transition from the product list page or a transition from the coordination posting page exemplified in Figures 5A and 5B.

[0051] Furthermore, the web page providing unit 12 generates a post list page and a coordinate posting page based on the product master information stored in the product master storage unit 14, the salesperson master information stored in the salesperson master storage unit 15, the web page content stored in the web page content storage unit 16, and the coordinate information stored in the coordinate information storage unit 17, and provides these to the consumer terminal 20. As described above, each of the coordinate images included in the post list page and the coordinate posting page is linked to a salesperson code included in the coordinate information.

[0052] The information management unit 11 manages try-on related information relating to the poster (salesperson) of the coordination image and the implementation status of virtual try-on of the coordination image by the consumer. An example of specific processing contents of the information management unit 11 will be described below.

[0053] The information management unit 11 receives the coordinate information sent by the coordinate information posting unit 33 of the salesperson terminal 30 and sequentially records it in the coordinate information storage unit 17. Fig. 9 is a diagram showing an example of the coordinate information stored in the coordinate information storage unit 17. Fig. 9 shows one record that stores the coordinate information, and each time the information management unit 11 receives coordinate information from the salesperson terminal 30, one record is added.

[0054] 9, the coordinate information storage unit 17 stores coordinate information in a single record, which is made up of an association between a product code, a salesperson code, a coordinated image, and a comment. A plurality of product codes are included corresponding to a plurality of products included in the coordinated image. The coordinated image and the comment may be stored in a location separate from the record, and an address indicating the storage location may be stored in the record.

[0055] The information management unit 11 also receives implementation status information of the virtual try-on sent by the implementation status providing unit 23 of the consumer terminal 20, and sequentially records this information in the try-on status storage unit 18. Fig. 10 is a diagram showing an example of implementation status information stored in the try-on status storage unit 18. Fig. 10 shows one record that stores implementation status information, and each time the information management unit 11 receives implementation status information from the consumer terminal 20, a record is added.

[0056] As shown in Fig. 10, the try-on status storage unit 18 stores the salesperson code and the date and time of the virtual try-on in one record. When a virtual try-on is performed on the outfit posting page, the information management unit 11 stores one piece of implementation status information in one record in the try-on status storage unit 18. On the other hand, when a virtual try-on is performed on the post list page, the information management unit 11 stores one or more pieces of implementation status information in one or more records in the try-on status storage unit 18. The implementation status information shown in Fig. 10 is used as try-on-related information for managing whether a consumer has virtually tried on an outfit image posted by a salesperson as a sales promotion measure.

[0057] Furthermore, each time a product for sale is purchased through processing by the product purchase processing unit 24 of the consumer terminal 20, the information management unit 11 sequentially records sales status information about the sold product in the sales status storage unit 19. For example, when a consumer purchases a product for sale through an EC site, the information management unit 11 records information indicating when and how many of the product for sale were sold, that is, information indicating the sales performance of the product, as sales status information in the sales status storage unit 19.

[0058] When a user transitions from the coordination posting page to the product details page and registers a product in the shopping cart, the product code of the product is linked to the salesperson code of the salesperson used to generate the coordination posting page. In this case, the information management unit 11 records sales status information consisting of the product code, sale date, and sales quantity of the sold product in association with the salesperson code of the salesperson who posted the coordination in the sales status storage unit 19.

[0059] On the other hand, when a product is added to the shopping cart by transitioning from the product list page to the product details page, the salesperson code is not linked to the product code of that product. In this case, the information management unit 11 records the product code, sale date, and sales quantity of the sold product as sales status information in the sales status storage unit 19, and does not associate it with the salesperson code.

[0060] Fig. 11 is a diagram showing an example of sales status information stored in the sales status storage unit 19. Fig. 11 shows one record that stores sales status information, and each time a product for sale is purchased by a consumer, a record is added.

[0061] As shown in Fig. 11(a), the sales status storage unit 19 stores the product code, sale date, and sales quantity of a product sold after transitioning from the product list page to the product details page in one record as sales status information. Also, as shown in Fig. 11(b), the sales status storage unit 19 stores the product code, sale date, and sales quantity of a product sold after transitioning from the coordination posting page to the product details page in one record as sales status information, and also stores the salesperson code in association with the same record.

[0062] The incentive granting unit 13 performs processing to grant incentives to the salesperson who posted the coordinated image in which virtual try-on was performed, based on the try-on related information managed by the information management unit 11. For example, the incentive granting unit 13 evaluates the salesperson who posted the coordinated image based on the implementation status information of the virtual try-on stored in the try-on status storage unit 18, and performs processing to grant incentives to the salesperson based on the evaluation content.

[0063] The incentives granted to the salesperson can be any type. For example, they can be points with economic value that can be used in actual business transactions, monetary bonuses, prizes, points used to calculate performance evaluation scores, etc. The process of granting the incentives includes a process of registering data corresponding to the incentive in the salesperson terminal 30 or a terminal or server designated by the seller, and a process of notifying the salesperson terminal 30 that an incentive will be granted.

[0064] For example, the incentive granting unit 13 calculates an evaluation value per unit period regarding the implementation status of the virtual try-on of the outfit posted by the salesperson, based on the implementation status information stored in the try-on status storage unit 18. The unit period is the evaluation target period (e.g., one month) when the incentive granting unit 13 executes the process at predetermined time intervals.

[0065] For example, at the beginning of each month, the incentive granting unit 13 counts the number of times that virtual try-on sessions were conducted for each salesperson during the previous month, and uses this number as the salesperson's evaluation value. Specifically, for records of implementation status information for the previous month stored in the try-on status storage unit 18, the number of records in which the same salesperson code is recorded is counted for each salesperson code, and this is used as the salesperson's evaluation value. Based on this evaluation value, an incentive determined by a predetermined rule is then granted to the salesperson. As an example, the incentive granting unit 13 may grant points equivalent to a value obtained by multiplying the evaluation value by a predetermined coefficient.

[0066] As described above, by providing incentives to salespeople who post outfit images in which virtual try-on activities have been performed, it is possible to motivate salespeople to post more outfit images. This is expected to increase the number of consumers who try on outfits virtually using outfit images. Therefore, by applying this embodiment to an e-commerce site that sells clothing and provides a virtual try-on function, it is possible to increase the number of virtual try-on activities and improve product sales.

[0067] The method of calculating the evaluation value and the method of granting the incentive are not limited to the above and may be set arbitrarily. For example, a fixed incentive may be granted for having performed at least one virtual try-on during the evaluation period, regardless of the number of times the virtual try-on was performed.

[0068] Alternatively, the incentive granting unit 13 may refer to the sales status information stored in the sales status memory unit 19 in addition to the implementation status information stored in the fitting status memory unit 18, and perform processing to grant an incentive to the poster of the coordination image in accordance with predetermined rules depending on whether or not the consumer who performed the virtual fitting using the coordination image purchased the clothing related to the virtual fitting on the EC site.

[0069] In this case, the implementation status providing unit 23 provides implementation status information indicating the implementation status of the virtual try-on for the coordination image, together with consumer information indicating the consumer who performed the virtual try-on and information indicating the coordination image that was the subject of the virtual try-on.

[0070] The consumer information may be any information that can identify the consumer. For example, a consumer code uniquely assigned to the consumer may be used. For example, a consumer code unique to the try-on app used by the consumer may be pre-registered in the try-on app, and the implementation status providing unit 23 may include the pre-registered consumer code in the implementation status information and transmit it to the server device 10.

[0071] The information indicating the coordinated image may be the coordinated image itself, or a coordinate code uniquely assigned to the coordinated image. For example, when coordinated information is posted from the salesperson terminal 30 to the server device 10, the information management unit 11 sets a unique coordinate code and stores the coordinated information linked to the coordinate code in the coordinated information storage unit 17. Then, when the virtual try-on processing unit 22 executes the virtual try-on, the implementation status providing unit 23 acquires the coordinate code linked to the coordinated information and provides it to the server device 10.

[0072] The information management unit 11 of the server device 10 receives the implementation status information transmitted by the implementation status providing unit 23 of the consumer terminal 20, and sequentially records the implementation status information, which includes the coordination code and salesperson code in addition to the configuration of Figure 10, in the fitting status memory unit 18, as shown in Figure 12(a).

[0073] In addition, when a consumer accesses an EC site from the try-on app and purchases a product, the information management unit 11 sequentially records sales status information in the sales status memory unit 19, which further includes a consumer code in addition to the configuration of Figure 11(b), as shown in Figure 12(b).

[0074] The incentive granting unit 13 then performs processing to grant incentives in accordance with predetermined rules based on the implementation status information stored in the fitting status storage unit 18 and the sales status information stored in the sales status storage unit 19. For example, an incentive may be granted to the poster of the coordination image only if it is indicated that the consumer who performed the virtual fitting using the coordination image purchased the clothing related to the virtual fitting on an EC site.

[0075] That is, for records of implementation status information stored in fitting status storage unit 18 as shown in Fig. 12(a) and records of sales status information for the previous month's sales date stored in sales status storage unit 19 as shown in Fig. 12(b), it is determined whether or not a product included in a coordinate image corresponding to a coordinate code linked to a consumer code in the implementation status information in Fig. 12(a) matches a product corresponding to a product code linked to the same consumer code as the consumer code in the implementation status information in the sales status information in Fig. 12(b). Then, a process of granting an incentive is executed only for records of implementation status information for which a match between a product included in a coordinate image and a sold product has been confirmed.

[0076] The predetermined rules for providing incentives are not limited to the above examples. For example, incentives may be provided in both cases where a consumer who performed a virtual try-on using a coordination image is shown to have purchased the clothing involved in the virtual try-on on an EC site, and where only the consumer's virtual try-on is shown but there is no indication that the consumer purchased the clothing involved in the virtual try-on on an EC site, and the incentives may be differentiated between the former and latter cases.

[0077] As described above, by providing incentives that take into consideration not only the status of virtual try-on but also the sales status of the products included in the coordination images that were the subject of the virtual try-on, it is possible to motivate salespeople to post attractive coordination images that are likely to attract customers to actually purchase the products. This is expected to further increase the number of consumers who try on virtual try-ons using coordination images, and to increase the number of consumers who purchase products.

[0078] In addition, when incentives are awarded based only on the implementation status of the virtual try-on, it is not necessary for the information management unit 11 to manage sales status information, and the coordinate information does not need to include product codes. In other words, the sales status storage unit 19 of the server device 10 can be omitted. Also, the product information acquisition unit 32 of the salesperson terminal 30 can be omitted.

[0079] 13 to 15 are flowcharts showing an example of the operation of the server device 10 (try-on sales support device) according to this embodiment configured as described above. Fig. 13 shows an example of the operation related to the management of coordinate information, Fig. 14 shows an example of the operation related to the management of implementation status information of virtual try-on, and Fig. 15 shows an example of the operation related to the granting of incentives. Here, an example is shown in which an incentive is granted based on implementation status information stored in the try-on status storage unit 18 (an example in which sales status information is not taken into consideration).

[0080] 13, the information management unit 11 determines whether or not a request for product information has been received from the salesperson terminal 30 (step S1). If a request for product information has not been received, the information management unit 11 continues the determination in step S1. If a request for product information has been received, the information management unit 11 extracts the product code of the requested product from the product master information stored in the product master storage unit 14 and provides it to the salesperson terminal 30 (step S2).

[0081] Thereafter, the information management unit 11 determines whether or not coordinate information has been received from the salesperson terminal 30 (step S3). If coordinate information has not been received, the information management unit 11 continues the determination in step S3. Then, if coordinate information has been received, the information management unit 11 stores the received coordinate information in the coordinate information storage unit 17 (step S4). This completes the recording process for one piece of coordinate information. The information management unit 11 constantly performs this process, and sequentially records the coordinate information in the coordinate information storage unit 17 each time coordinate information is received from the salesperson terminal 30.

[0082] 14, the web page providing unit 12 determines whether or not a request to display a post list page has been received from the consumer terminal 20 (step S11). If a request to display a post list page has been received, the web page providing unit 12 generates a post list page based on the product master information, salesperson master information, web page content, and coordinate information, and provides the page to the consumer terminal 20 (step S12). Thereafter, the process proceeds to step S18.

[0083] If a request to display the post list page has not been received, the web page providing unit 12 determines whether a request to display a coordinate posting page has been received from the consumer terminal 20 (step S13). If a request to display a coordinate posting page has been received, the web page providing unit 12 generates a coordinate posting page based on the product master information, salesperson master information, web page content, and coordinate information, and provides the coordinate posting page to the consumer terminal 20 (step S14). Then, the process proceeds to step S18.

[0084] If a request to display the coordinate posting page has not been received, the web page providing unit 12 determines whether a request to display another web page (a product list page or a product detail page) has been received from the consumer terminal 20 (step S15). If a request to display another web page has not been received, the process returns to step S11.

[0085] On the other hand, if a request to display another web page is received, the web page providing unit 12 generates another web page based on the product master information and the web page content and provides it to the consumer terminal 20 (step S16). After that, the web page providing unit 12 appropriately executes necessary processing in accordance with instructions provided by the consumer terminal 20 within the other web page (step S17), and the process returns to step S11.

[0086] After displaying the post list page in step S12, or after displaying the outfit posting page in step S14, the information management unit 11 determines whether or not it has received implementation status information of the virtual try-on from the consumer terminal 20 (step S18). Until the information management unit 11 receives the implementation status information of the virtual try-on, the web page providing unit 12 determines whether or not it has received a request to display another web page from the consumer terminal 20 (step S19). If it has received a request to display another web page, the process proceeds to step S16. On the other hand, if it has not received a request to display another web page, the process returns to step S18.

[0087] Here, when implementation status information of the virtual try-on is received, the information management unit 11 stores the received implementation status information in the try-on status storage unit 18 (step S20). This ends the recording process for one implementation status information. The information management unit 11 performs this process constantly, and records the implementation status information in the try-on status storage unit 18 sequentially every time implementation status information is received from the consumer terminal 20.

[0088] 15, the incentive granting unit 13 determines whether the evaluation period (e.g., one month) has elapsed (step S21). If the evaluation period has not elapsed, the incentive granting unit 13 continues the determination in step S21. If the evaluation period has elapsed, the incentive granting unit 13 executes a process of granting an incentive to the salesperson based on the implementation status information of the evaluation period stored in the fitting status storage unit 18 (step S22). This completes one round of the incentive granting process.

[0089] As explained in detail above, in this embodiment, when a virtual try-on is performed using a clothing coordination image posted on an EC site and a facial image of the consumer provided by the consumer, an incentive is given to the salesperson based on try-on-related information regarding the salesperson who posted the coordination image and the status of the consumer's virtual try-on of the coordination image.

[0090] According to this embodiment configured as described above, it is expected that salespeople motivated by incentives will post more coordination images. As a result, it is expected that an increase in consumers will try on virtual try-ons using coordination images. Therefore, by applying the system of this embodiment to an e-commerce site that sells clothing and provides a system for virtual try-ons, it is possible to increase the number of virtual try-ons and improve product sales.

[0091] In the above embodiment, an example has been described in which an incentive is given to the salesperson who posted the coordination image, but an incentive may be given to each of the salesperson and the consumer who performed the virtual try-on. The process for giving an incentive to the salesperson may be the same as in the above embodiment.

[0092] On the other hand, incentives may be awarded to consumers in a different manner from that used to award incentives to salespeople. For example, a process may be performed in which a predetermined incentive is awarded to the consumer in response to each transmission of virtual try-on status information from the consumer terminal 20 to the server device 10. As an example, a process may be performed in which points having economic value that can be used in actual commercial transactions are registered in the consumer terminal 20 or a terminal or server designated by the consumer. Alternatively, the information management unit 11 may manage the status information as shown in FIG. 12(a), thereby awarding incentives according to the number of times the consumer has performed virtual try-on within the evaluation period.

[0093] Alternatively, a process may be performed in which an incentive is awarded to consumers who, among those who participated in the virtual try-on, purchased clothing associated with the coordinated image used in the virtual try-on on an EC site. In this case, the information management unit 11 manages implementation status information and sales status information as shown in Fig. 12, so that the incentive awarding unit 13 can award incentives only to consumers who purchased products associated with the coordinated image used in the virtual try-on on an EC site.

[0094] In the above embodiment, an example has been described in which a salesperson of a company selling a product on an EC site posts an outfit image and an incentive is awarded to the salesperson, but the present invention is not limited to this. For example, if a consumer who purchases a product on an EC site posts an outfit image of themselves wearing the purchased product, and another consumer uses the outfit image to virtually try on the product, an incentive may be awarded to the consumer who posted the outfit image.

[0095] Furthermore, in the above embodiment, the try-on app installed on the consumer terminal 20 may have a function to cooperate with the server device 10 to present the consumer's try-on image, generated by virtual try-on, to one or more other consumer terminals 20 and receive evaluations from one or more consumers using the other consumer terminals 20. For example, multiple try-on apps installed on multiple consumer terminals 20 may share the try-on image of a consumer who has requested an evaluation, and other consumers who view the image may provide evaluations such as "looks good / doesn't look good / can't say either way."

[0096] In the above embodiment, an example has been described in which an incentive is provided regardless of whether the virtual try-on is performed on the post list page or the coordinate posting page. However, this is not limiting. For example, the incentive provided may be different between when the virtual try-on is performed on the post list page and when the virtual try-on is performed on the coordinate posting page. For example, it is possible to provide a larger incentive when the virtual try-on is performed on the coordinate posting page than when the virtual try-on is performed on the post list page.

[0097] In the above embodiment, an example has been described in which implementation status information configured as shown in Fig. 10 is used as try-on related information, but this is not limiting. For example, the coordination information in Fig. 9 may be configured to include a coordinate code in addition to the coordination image, and the implementation status information in Fig. 10 may be configured to include a coordinate code instead of the salesperson code, and the coordination information and implementation status information configured in this manner may be used as try-on related information. In this case, the coordination information and implementation status information are associated with each other by the coordinate code, making it possible to manage the fact that a consumer has virtually tried on an outfit image posted by a salesperson.

[0098] In the above embodiment, the virtual try-on is performed on an e-commerce site, but the present invention is not limited to this. For example, the virtual try-on may be performed on a web page of an SNS (Instagram, Facebook, LINE, etc., all of which are registered trademarks) used by a salesperson.

[0099] Furthermore, in the above embodiment, a configuration has been described in which the virtual try-on processing unit 22 is provided in the consumer terminal 20, and the information management unit 11 and the incentive granting unit 13 are provided in the server device 10, but this is not limiting. For example, the virtual try-on processing unit 22 may also be provided in the server device 10. For example, an image of the consumer's face may be sent from the consumer terminal 20 to the server device 10 and registered in advance, and when the try-on button of the try-on app is operated, the server device 10 may execute a virtual try-on and provide an image of the execution result to the try-on app of the consumer terminal 20.

[0100] Furthermore, the above-described embodiments are merely examples of specific embodiments for carrying out the present invention, and the technical scope of the present invention should not be construed as being limited thereby. In other words, the present invention can be carried out in various forms without departing from the gist or main characteristics thereof. [Explanation of symbols]

[0101] 10 Server device 11 Information Management Department 12 Webpage Provider 13. Incentive Granting Department 14 Product master storage section 15 Salesperson master storage unit 16 Web page content storage unit 17 Coordination information storage unit 18 Try-on status memory section 19 Sales status memory section 20 Consumer Devices 21 Facial image registration unit 22 Virtual fitting processing section 23 Implementation Status Information Department 24 Product Purchase Department 25 Facial image memory unit 30 Salesperson terminal 31 Coordinate image acquisition unit 32 Product information acquisition department 33 Coordination Information Submission Department

Claims

1. A system for supporting clothing sales using virtual try-on services within a website, comprising: a virtual try-on processing unit that performs a virtual try-on using an outfit image posted on the website and a face image of the consumer provided by the consumer; an information management unit that manages try-on information relating to the poster of the coordination image and the implementation status indicating that the virtual try-on of the coordination image by the consumer has been carried out; an incentive granting unit that grants incentives to a poster who posted the coordinated image in which the virtual try-on was performed and to a consumer who performed the virtual try-on, based on the try-on related information managed by the information management unit; The incentive granting unit executes the process of granting the incentive to the contributor and the process of granting the incentive to the consumer in different ways. A fitting sales support system characterized by:

2. The try-on sales support system described in claim 1, characterized in that the incentive granting unit performs a process of granting the incentive to consumers who, among the consumers who have participated in the virtual try-on, have purchased clothing related to the coordination image used in the virtual try-on on the website.

3. The try-on sales support system described in claim 1, characterized in that the incentive granting unit performs a process of granting the incentive to the poster of the coordination image in accordance with predetermined rules, depending on whether or not the consumer who performed the virtual try-on using the coordination image purchased the clothing related to the virtual try-on on the website.

4. The try-on sales support system described in claim 1, characterized in that the virtual try-on processing unit performs the virtual try-on by synthesizing the consumer's facial image with the face position of a coordination image of the poster or mannequin wearing the clothing.

5. The try-on sales support system described in claim 4, characterized in that the virtual try-on processing unit performs the virtual try-on by simultaneously combining the consumer's facial image with one or more coordination images contained in the web page the consumer is viewing on the website or one or more coordination images specified by the consumer on the website.

6. a poster terminal used by the poster, a consumer terminal used by the consumer, and a server device connected to the poster terminal and the consumer terminal via a communication network; the virtual try-on processing unit is provided in the consumer terminal, and the information management unit and the incentive granting unit are provided in the server device; The virtual try-on processing unit performs the virtual try-on using the coordinated image posted on the website and the face image of the consumer registered by the consumer on the consumer terminal, by using a try-on application installed on the consumer terminal.

6. The try-on sales support system according to claim 1, wherein:

7. The try-on application has a function of, in cooperation with the server device, presenting try-on images generated by the virtual try-on to one or more other consumer terminals and receiving evaluations from one or more consumers using the other consumer terminals.

7. The try-on sales support system according to claim 6.

8. 1. A system for selling clothes through virtual try-on using a clothing coordination image posted on a website and a facial image of a consumer provided by the consumer, comprising: a device for supporting promotion of showing that the virtual try-on has been carried out, an information management unit that manages try-on information relating to the poster of the coordination image and the status of the virtual try-on of the coordination image by the consumer; an incentive granting unit that grants incentives to a poster who posted the coordinated image in which the virtual try-on was performed and to a consumer who performed the virtual try-on, based on the try-on related information managed by the information management unit; The incentive granting unit executes the process of granting the incentive to the contributor and the process of granting the incentive to the consumer in different ways. A fitting sales support device characterized by:

9. In a system for selling clothes through virtual try-on using images of outfits of the clothes posted on a website and facial images of the consumers provided by the consumers, there is provided a try-on application program that is installed on a consumer terminal used by the consumer and that executes the virtual try-on process, a virtual try-on processing means for performing the virtual try-on using the coordinated image posted on the website and a face image of the consumer registered by the consumer on the consumer terminal; and a server device that performs a process of granting an incentive to a poster of the coordinated image based on the implementation status of the virtual try-on of the coordinated image by the consumer and a process of granting an incentive to the consumer who performed the virtual try-on, using different methods, and that provides implementation status information indicating the implementation status that the virtual try-on of the coordinated image has been performed, and a fitting application program for causing the computer of the consumer terminal to function as a fitting device.

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