Advertisement image determination device, advertisement image determination method, and program

Abstract

To enhance advertising effectiveness of nonprofit activities in an advertisement image determination device, an advertisement image determination method, and a program.SOLUTION: An advertisement image determination device includes: a sales information acquisition unit (step S1) configured to acquire sales information of a product; a nonprofit advertisement image acquisition unit (steps S2 and S3) configured to acquire a nonprofit advertisement image of a nonprofit activity on the basis of the sales information; and an advertisement image determination unit (steps S4 and S5) configured to determine a publication advertisement image to be printed on a packaging material containing the product, the publication advertisement image including the nonprofit advertisement image and a corporate advertisement image of a company supporting the nonprofit activity.SELECTED DRAWING: Figure 6

Description

[Technical Field]

[0001] The present invention relates to an advertising image determination device, an advertising image determination method, and a program. [Background technology]

[0002] Conventionally, in order to increase the promotional appeal of advertisements to recipients of goods ordered in electronic commerce, an advertisement printing method has been proposed in which one or more transaction data related to advertisement information is selected and an advertisement based on the advertisement information is printed on the packaging material of the goods specified by the selected transaction data (see, for example, Patent Document 1).

[0003] In addition, a promotion support device has been proposed that outputs NPO information about an NPO in association with the NPO's activity information and tie-up information, accepts tie-up requests with NPOs from companies, and accepts approval or rejection from the NPO (see, for example, Patent Document 2). [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Japanese Patent Application Publication No. 2023-61049 [Patent Document 2] Patent No. 7136515 Publication Summary of the Invention [Problem to be solved by the invention]

[0005] However, organizations (groups) that engage in non-profit activities, such as NPOs (Non-Profit Organizations), have limited financial resources compared to companies that engage in profit-making economic activities, and are therefore unable to widely advertise their non-profit activities.

[0006] On the other hand, companies have been actively engaged in CSR (Corporate Social Responsibility) activities in recent years, and as such, in order for NPOs to obtain funding, it is conceivable that they may form ties with companies, as mentioned above.

[0007] However, even if it is just to place an advertising image on product packaging, the advertising costs, including printing costs and fees, are a significant burden for non-profit organizations. Therefore, it is extremely difficult for NPOs to advertise their non-profit activities simply by receiving financial support from companies through tie-ups.

[0008] An object of the present invention is to provide an advertising image determination device, an advertising image determination method, and a program that can increase the advertising effectiveness of non-profit activities. [Means for solving the problem]

[0009] In one embodiment, the advertising image determination device includes a sales information acquisition unit that acquires sales information for a product, a non-profit advertising image acquisition unit that acquires a non-profit advertising image for a non-profit activity based on the sales information, and a display advertising image determination unit that determines the display advertising image to be displayed on packaging that contains the product to be a display advertising image that includes the non-profit advertising image and a corporate advertising image of a company that supports the non-profit activity. [Effects of the Invention]

[0010] According to the above aspect, it is possible to increase the advertising effectiveness of non-profit activities. [Brief explanation of the drawings]

[0011] [Figure 1] 1 is a block diagram showing a configuration of an advertising image determination device and the like in an embodiment. [Figure 2] 10 is an explanatory diagram for explaining printing of an advertisement image on packaging material according to an embodiment. FIG. [Figure 3] FIG. 10 illustrates an example of an advertisement target table according to one embodiment. [Figure 4] FIG. 10 is an explanatory diagram for explaining posted advertising images including non-profit advertising images and corporate advertising images according to an embodiment. [Figure 5] FIG. 2 is an explanatory diagram for explaining an outline of the functions of each device in one embodiment. [Figure 6] 1 is a flowchart illustrating an advertising image determination method according to an embodiment. [Figure 7] FIG. 10 is a block diagram showing a configuration of an EC server or the like that functions as an advertising image determination device in a first modified example of an embodiment. [Figure 8] FIG. 10 is a block diagram showing a configuration of a print control device and the like that functions as an advertising image determination device in a second modified example of an embodiment. DETAILED DESCRIPTION OF THE INVENTION

[0012] Hereinafter, an advertising image determination device, an advertising image determination method, and a program according to an embodiment of the present invention will be described with reference to the drawings.

[0013] FIG. 1 is a block diagram showing the configuration of an advertising image determination device 100 and the like according to an embodiment.

[0014] FIG. 2 is an explanatory diagram for explaining printing of the advertisement image Pa on the packaging material P. As shown in FIG.

[0015] 1 includes a control unit 110, a storage unit 120, an input unit 130, a display unit 140, and an interface unit 150. The advertising image determination device 100 communicates with an advertising agency terminal 200, an EC server 300, a print control device 400, and the like via a network.

[0016] The control unit 110 has, for example, one or more processors (e.g., CPU: Central Processing Unit) that function as an arithmetic processing device that controls the operation of each unit of the advertising image determination device 100. This processor functions as a sales information acquisition unit 111, a non-commercial advertising image acquisition unit 112, and a placement advertising image determination unit 113 by, for example, reading and executing a predetermined program from the storage unit 120 or from a storage medium (non-transitory computer-readable recording medium) that is detachable from the advertising image determination device 100. In this way, the control unit 110 (or the advertising image determination device 100) functions as an example of a computer that executes a program.

[0017] The sales information acquisition unit 111 acquires sales information of a product, for example, from the EC server 300. This sales information includes, for example, attribute information of the recipient of the product, product information, etc. The recipient's attribute information may include, for example, age information, delivery address information, purchase history information, and social contribution information (for example, donation record and number of times packaging has been reused). Note that, except when a purchaser purchases a product as a gift, the recipient and the purchaser are often the same person. Therefore, the sales information acquisition unit 111 may acquire the purchaser's attribute information as sales information instead of or in addition to the recipient's attribute information.

[0018] The non-profit advertising image acquisition unit 112 references the advertising target table shown in FIG. 3, for example, and acquires non-profit advertising images Pb (see FIG. 4) for non-profit activities based on the sales information acquired by the sales information acquisition unit 111. When multiple non-profit advertising images Pb for non-profit activities that match the sales information (advertising targets) in the advertising target table are extracted, the non-profit advertising image acquisition unit 112 may extract the non-profit advertising image Pb with the highest degree of match, or may extract multiple non-profit advertising images Pb in the same number as the number that can be placed on the packaging material P. Furthermore, when there is no non-profit advertising image for non-profit activities that matches the advertising target table, the non-profit advertising image acquisition unit 112 may extract a non-profit advertising image with a relatively high degree of match.

[0019] The higher the degree of suitability, the higher the advertising fee for the displayed advertisement image Pa (see FIGS. 2 and 4) may be set. It is desirable that the company pays the entire amount or at least half of this advertising fee. The advertising fee is determined based on, for example, the handling fee (printing cost) of the delivery center, the handling fee of the administrator of the advertisement image determination device 100, the handling fee of the advertisement agency for the advertisement agency terminal 200, etc., as well as points awarded to the recipient when the recipient views the advertisement from the two-dimensional code (URL) of the displayed advertisement image Pa (for example, points awarded by the advertisement image determination device 100 or the EC site). It is desirable that such points can be used for donations.

[0020] The advertising target table shown in Fig. 3 is information on sales information (such as recipient attribute information and product information) of the product targeted for advertising, which is determined for each non-profit activity, in order to place an advertising image Pa on packaging material P that contains the product, and shows the correspondence between the non-profit activity and the sales information. Note that the packaging material P is, for example, a cardboard box, but may also be a plastic case, a bag-like object, or the like, and is not particularly limited.

[0021] The "nonprofit activities" shown in FIG. 3 may be conducted by nonprofit organizations such as NPOs (forest conservation organizations A) and "regional revitalization organizations B," local governments such as "local government C," schools such as "elementary school D" (elementary schools, junior high schools, high schools, secondary schools, universities, technical colleges, schools for the blind, schools for the deaf, schools for the disabled, kindergartens, etc.), or by individuals such as "crowdfunding E." Thus, the entities conducting nonprofit activities are not particularly limited. Nonprofit activities are also not particularly limited as long as they are not profit-making economic activities. For example, nonprofit activities may include activities such as local government hometown tax donation programs and elementary school educational material donation programs, as well as activities in which donations are made for investment purposes. The advertising target table may also include information on multiple nonprofit activities (nonprofit advertising images Pb) for each organization, such as an NPO.

[0022] The "age" (age information) in the "recipient attribute information" is determined for each non-profit activity, such as "18 years or older" for "Forestry conservation organization A" and "Crowdfunding E," and "18 to 30 years old" for "Regional revitalization organization B." In addition, if there is no age restriction on the target, it may be determined as "No restriction" for "Municipality C" and "Elementary school D."

[0023] The "Shipping address" (shipping address information) of the "recipient attribute information" can be set in any unit, such as a regional unit such as the Kanto region or Kyushu region, such as "XXX region" for "regional revitalization organization B," a prefecture unit such as Ibaraki prefecture, such as "XXX prefecture" for "local government C," or a city, ward, town, or village unit such as "XXX city, XXX prefecture" for "elementary school D." Also, if there is no restriction on the shipping address as a target, it can be set as "no restriction" for "forest conservation organization A" and "crowdfunding E."

[0024] The "purchase history" (purchase history information) of the "recipient attribute information" is determined by cumulative amount information such as "medium or more cumulative amount" for "Forestry conservation organization A" and "high cumulative amount" for "Regional revitalization organization B" and "Crowdfunding E", cumulative amount information for a certain period of time in the past, whether or not a specific type of product has been purchased or the cumulative amount, whether or not a specific type of product has been purchased or the cumulative amount in the past period, etc. Furthermore, if there are no restrictions on purchase history information for the target, it may be determined as "no restrictions" for "Local government C" and "Elementary school D".

[0025] The "social contribution" (social contribution information) of the "recipient attribute information" is determined by, for example, whether or not a setting is made to reuse packaging P when delivering products, such as "packaging reused" for "Forestry Conservation Organization A," the number of times packaging has been reused (cumulative or for a certain period in the past), and donation information such as "donation history" (cumulative or for a certain period in the past) or cumulative donation amount (cumulative or for a certain period in the past) for "Regional Revitalization Organization B" and "Crowdfunding E." This donation information can be determined, for example, based on the purchase of a product that allows donations to be made at the time of purchase. In this case, the sales information acquisition unit 111 can acquire the donation information from the EC server 300. Furthermore, if no restrictions are imposed on the social contribution information for the target, it may be determined as "no restrictions" for "Local Government C" and "Elementary School D."

[0026] In addition, the attribute information of the recipient (purchaser) is not limited to the above-mentioned age information, delivery address information, purchase history information, and social contribution information, but may include at least one of these, as well as other information such as gender information and family composition information.

[0027] In addition, purchase history information, social contribution information (donation record), etc. may be used to evaluate the wealth of the recipient. For example, the higher the cumulative amount of purchase history or the higher the donation record amount, the higher the wealth level or wealthy person may be set.

[0028] "Product information" is information about the product corresponding to this sales information, and is defined by the type such as "eco-product" for "Forestry Conservation Organization A" or price information such as "high price" (for example, over 10,000 yen) for "Crowdfunding E." Furthermore, if there are no restrictions on the product information targeted, it may be defined as "no restrictions" for "Regional Revitalization Organization B," "Local Government C," and "Elementary School D."

[0029] "Other" is defined as "Gift only" by "Forestry Conservation Organization A," which targets cases where the purchaser and recipient of the product are different, or when the gift setting is selected even if the purchaser and recipient of the product are the same, or "Survey consideration" by "Regional Revitalization Organization B," which targets specific individuals based on the results of surveys conducted by recipients or purchasers in the past.

[0030] In addition, if the purchaser and recipient are different, the nonprofit advertising image acquisition unit 112 may acquire the nonprofit advertising image Pb based on the purchaser's address instead of the recipient's shipping address in cases such as when the purchaser and recipient frequently purchase the product together or when the purchaser and recipient share the same surname and are therefore presumed to be relatives. The questionnaire is accessed, for example, from a URL corresponding to a two-dimensional code printed directly on the packaging material P or on a sheet enclosed with the packaging material P, and may include responses regarding impressions of the displayed advertising image Pa and the nonprofit activity, the surveyor's attribute information, and desired use of the donation (e.g., "agricultural development" in the case of hometown tax donations). If the impression of the nonprofit activity is negative, the recipient or related individuals (e.g., those with a common shipping address or age) may be excluded from advertising the nonprofit activity.

[0031] Sales information to be excluded may be set in the advertising target table shown in Fig. 3. For example, sales information that is a candidate for exclusion may be when the non-profit activity is an anti-whaling activity and the delivery destination information is a whaling region, or when the non-profit activity is a vegetarian activity and the product information is meat or fish.

[0032] The advertisement image determination unit 113 shown in Figure 1 determines the advertisement image Pa to be placed on the packaging material P containing the product as shown in Figure 2 to be the advertisement image Pa to be placed, which includes the non-profit advertisement image Pb shown in Figure 4 and corporate advertisement images Pc and Pd of companies that support non-profit activities.

[0033] In the example of FIG. 4 , the non-profit advertising image Pb is an advertising image for the non-profit activities (e.g., forest conservation activities) of forest conservation organization A, and the corporate advertising images Pc, Pd include a corporate advertising image Pc, such as a logo of company α that supports the non-profit activities of forest conservation organization A, and a corporate advertising image Pd, such as support information consisting of text indicating that company α supports the non-profit activities. The featured advertising image determination unit 113 then combines the non-profit advertising image Pb and the corporate advertising images Pc, Pd to generate the featured advertising image Pa. The combination of the non-profit advertising image Pb and the corporate advertising images Pc, Pd may be, for example, displayed side by side, or the corporate advertising images Pc, Pd may be incorporated into the non-profit advertising image Pb, and is not particularly limited. Note that the corporate advertising image may be anything that allows recognition that the company is supporting the non-profit activities of the non-profit advertising image Pb, and may be, for example, just the corporate advertising image Pc, such as a logo.

[0034] The advertisement image Pa determined by the advertisement image determination unit 113 and placed on the packaging material P is not limited to images that have advertising effects when printed on the packaging material P. For example, it may be a two-dimensional code corresponding to a URL for displaying the advertisement image on the Internet. In this case, the two-dimensional code may include information such as the business's website. Access to a website from the two-dimensional code may be performed by first accessing a statistical database to promote conversion, and then accessing the specified website after an access log is acquired. This allows tracking of the number of visits to the advertising site, the timing of access from the time of product purchase to the time of reuse of the packaging material P (or the timing of donations made after the access), and other such information, making it possible to highlight the contribution of advertisements to nonprofit activities to purchasers and e-commerce site sellers.

[0035] The advertisement image Pa may be printed on the packaging material P not by printing, but by attaching a sticker bearing the advertisement image Pa. When the packaging material P is reused, if the original advertisement image Pa was printed with erasable ink, the original advertisement image Pa may be erased and then the advertisement image Pa may be printed with erasable ink. In addition to the advertisement image Pa, printing may be performed to satisfy the recipient's satisfaction with the social contributions made by the recipient. For example, a thank-you note for the donation (e.g., a phrase such as "We sponsored medical assistance in emerging countries" that encourages the recipient to reuse the packaging material P), a character, a highly recognizable image or photo such as the Red Feather Community Chest logo or the SDGs logo (or a two-dimensional code for accessing these pages), the donation amount, or the names of frequent donors may be printed. Any of these may be printed together with a character image associated with a nonprofit organization or company.

[0036] The storage unit 120 includes, for example, a memory such as a ROM (Read Only Memory), which is a read-only semiconductor memory in which a predetermined control program is pre-recorded, a RAM (Random Access Memory), which is a semiconductor memory that can be written and read at any time and is used as a working storage area as needed when the processor executes various control programs, a hard disk drive, etc. Note that the storage unit 120 may include an external storage device (database) when, for example, non-commercial advertising images Pb and corporate advertising images Pc, Pd are pre-stored.

[0037] The input unit 130 has, for example, a touch panel, operation keys, a keyboard, a mouse, etc., and accepts input of various information.

[0038] The display unit 140 is a display that displays various types of information.

[0039] The interface unit 150 exchanges various information with external devices such as the advertising agency terminal 200, the EC server 300, and the print control device 400. For example, the interface unit 150 receives non-commercial advertising images Pb and corporate advertising images Pc and Pd from the advertising agency terminal 200, receives product sales information from the EC server 300, and transmits published advertising images Pa to the print control device 400.

[0040] The advertising agency terminal 200 is, for example, a terminal of an advertising agency that recruits companies to support non-profit activities (non-profit organizations). The advertising agency terminal 200 acquires non-profit advertising images Pb from organizations that perform non-profit activities, and acquires corporate advertising images Pc and Pd from companies that support the non-profit activities.

[0041] The advertising agency terminal 200 is a computer that includes a control unit 210, a storage unit 220, and an interface unit 230. Like the advertising image determination device 100, the advertising agency terminal 200 may further include an input unit and a display unit.

[0042] The control unit 210 has a processor (e.g., a CPU) that functions as an arithmetic processing unit. This processor reads and executes a predetermined program, for example, from the storage unit 220 or from a storage medium (non-transitory computer-readable recording medium) that is detachable from the advertising agency terminal 200. The storage unit 220 has, for example, a memory such as a ROM, which is a read-only semiconductor memory in which a predetermined control program is pre-recorded, and a RAM, which is a semiconductor memory that can be written and read at any time and is used as a working storage area as needed when the processor executes various control programs. The interface unit 230 exchanges various types of information with external devices such as the advertising image determination device 100.

[0043] The EC server 300 is, for example, a server device that manages product information and sales information to operate an EC site that sells products of one or more businesses on a website. The EC site may be a mall-type EC site or a company's own EC site. The EC server 300 may also be used to operate multiple company-owned EC sites.

[0044] The EC server 300 is a computer including a control unit 310, a storage unit 320, and an interface unit 330. Like the advertising image determination device 100, the EC server 300 may further include an input unit and a display unit.

[0045] The control unit 310 has a processor (e.g., a CPU) that functions as an arithmetic processing unit. This processor reads and executes a predetermined program, for example, from the storage unit 320 or from a storage medium (non-transitory computer-readable recording medium) that is detachable from the EC server 300. The storage unit 320 has, for example, a memory such as a ROM, which is a read-only semiconductor memory in which a predetermined control program is pre-recorded, and a RAM, which is a semiconductor memory that can be written and read at any time and is used as a working storage area as needed when the processor executes various control programs. The interface unit 330 exchanges various types of information with external devices such as the advertising image determination device 100 and the advertising agency terminal 200.

[0046] The print control device 400 and the print device 500 are located, for example, in a delivery center. This delivery center is, for example, a 3PL (Third Party Logistics) that packs products purchased on the EC site of the EC server 300 into packaging material P and prints advertisement images Pa on the packaging material P.

[0047] The print control device 400 includes a control unit 410, a storage unit 420, an input unit 430, a display unit 440, and an interface unit 450. The print control device 400 is a device that controls the printing device 500. The print control device 400 may be a dedicated terminal for controlling printing by the printing device 500, but it may also function as a delivery management device that manages delivery (shipping, etc.) of products. Alternatively, the printing device 500 may also function as the print control device 400.

[0048] The control unit 410 has a processor (e.g., a CPU) that functions as an arithmetic processing unit. This processor reads and executes a predetermined program, for example, from the storage unit 420 or from a storage medium (non-transitory computer-readable recording medium) that is detachable from the print control device 400. The print control device 400 (control unit 410) may transmit to the print control device 400 information such as the size of the printing area of ​​the advertisement image Pa to be placed on the packaging material P, the size and background color of the packaging material P, etc., as information used by the advertisement image determination device 100 to determine the advertisement image Pa to be placed.

[0049] The storage unit 420 includes, for example, a ROM, which is a read-only semiconductor memory in which predetermined control programs are pre-recorded, and a RAM, which is a semiconductor memory that can be written and read at any time and is used as a working memory area as needed when the processor executes various control programs.

[0050] The input unit 430 includes, for example, a keyboard and a mouse, and receives input of various information from the user.

[0051] The display unit 440 is a display that displays various information.

[0052] The interface unit 450 exchanges various types of information with external devices such as the advertising image determination device 100, the EC server 300, and the printing device 500.

[0053] The printing device 500 includes a printing unit 510, a control unit 520, a storage unit 530, and an interface unit 540. A system including the printing device 500 and the advertising image determination device 100 can be called a printing system.

[0054] As shown in FIG. 2, the printing unit 510 has six print heads 511 for each color, for example, black, cyan, magenta, and yellow. As an example, the printing unit 510 prints a display advertisement image Pa (including a non-profit advertisement image Pb and corporate advertisement images Pc and Pd) on the packaging material P. The printing unit 510 may also print characters representing the seller's name along with the display advertisement image Pa. The print heads 511 are shown with hidden dashed lines because they are located behind the printing unit 510 and not visible in FIG. 2. For example, the six print heads 511 for each color are arranged vertically at different positions in the transport direction of the packaging material P transported on the conveyor 600. Each of the multiple print heads 511 ejects ink in a horizontal direction to perform printing. This horizontal direction is a direction intersecting the vertical direction and the transport direction of the packaging material P (to the right in FIG. 2), e.g., the horizontal direction. However, the print head 511 may eject ink in other directions, such as vertically downward, when printing on the top surface of the packaging material P. The printing unit 510 may also be a printing unit 510 that uses a method other than inkjet printing, such as flexographic printing or thermal printing.

[0055] The control unit 520 includes, for example, a processor (e.g., a CPU) that functions as an arithmetic processing unit that controls the operation of each unit of the printing device 500. This processor reads and executes a predetermined program from, for example, the storage unit 530 or from a storage medium (non-transitory computer-readable storage medium) that is detachable from the printing device 500. The storage unit 530 includes, for example, a ROM, which is a read-only semiconductor memory in which a predetermined control program is pre-recorded, and a RAM, which is a semiconductor memory that can be written and read at any time and is used as a working storage area as needed when the processor executes various control programs. The interface unit 540 exchanges various information with external devices such as the print control device 400.

[0056] Here, an advertising image determination method according to the present embodiment will be described with reference to Figures 5 and 6. Note that explanations of matters that overlap with the above explanation will be omitted as appropriate.

[0057] FIG. 5 is an explanatory diagram for explaining an outline of the functions of each device such as the advertising image determination device 100, the advertising agency terminal 200, the EC server 300, the print control device 400, and the printing device 500. As shown in FIG.

[0058] As shown in Fig. 5, the advertising agency terminal 200 acquires a non-profit advertising image Pb (see Fig. 4) from a non-profit organization such as an NPO that carries out non-profit activities. The advertising agency terminal 200 also acquires corporate advertising images Pc and Pd from companies that support non-profit activities. The advertising agency terminal 200 may also acquire information corresponding to each piece of sales information in the advertising target table shown in Fig. 3 from the non-profit organization and transmit the information to the advertising image determination device 100.

[0059] When the EC server 300 sells the product to a purchaser, it transmits sales information to the advertising image determination device 100 and makes a delivery request to the delivery center.

[0060] The advertising image determination device 100 (non-profit advertising image acquisition unit 112) refers to the advertising target table shown in Fig. 3 and acquires a non-profit advertising image Pb for a non-profit activity based on sales information. This acquired non-profit advertising image Pb may be acquired in advance from the advertising agency terminal 200, or may be acquired from the advertising agency terminal 200 after the image has been determined as an advertising target.

[0061] Furthermore, the advertising image determination device 100 (placed advertising image determination unit 113) determines the placed advertising image Pa to be placed on the packaging material P as a placed advertising image Pa including a non-profit advertising image Pb and corporate advertising images Pc, Pd of companies that support non-profit activities, and transmits it to the delivery center. These corporate advertising images Pc, Pd may also be obtained in advance from the advertising agency terminal 200, or may be obtained from the advertising agency terminal 200 after the product has been determined to be an advertising target. Furthermore, the placed advertising image Pa may be a combination of the non-profit advertising image Pb and the corporate advertising images Pc, Pd that have been stored in advance in the advertising image determination device 100 or the advertising agency terminal 200.

[0062] The delivery center (print control device 400 and printing device 500) packs the product into packaging material P and prints the advertising image Pa to be posted on the packaging material P based on the delivery request from the EC server 300 and the posting advertisement image Pa transmitted from the advertising image determination device 100. Then, the product packed in the packaging material P is delivered to a recipient (for example, the same person as the purchaser).

[0063] Next, the advertising image determination method will be described in more detail with reference to the flowchart of FIG.

[0064] The processing shown in FIG. 6 may be performed by the control unit 110 of the advertising image determination device 100, for example, when a product is sold on the EC site of the EC server 300, based on the advertising image determination device 100 receiving sales information from the EC server 300.

[0065] First, the sales information acquisition unit 111 of the control unit 110 acquires sales information of the product from the EC server 300 (step S1). As described above, this sales information includes attribute information of the product recipient (purchaser) (age information, delivery address information, purchase history information, social contribution information, etc.) and product information.

[0066] Next, the non-commercial advertisement image acquisition unit 112 refers to the advertisement target table shown in FIG. 3, which is stored in the storage unit 120, for example (step S2).

[0067] In addition, the non-profit advertising image acquisition unit 112 determines a non-profit activity that matches the product sales information acquired by the EC server 300 based on the advertising target table, and acquires the non-profit advertising image Pb of this non-profit activity from the memory unit 120 (or the advertising agency terminal 200) (step S3).

[0068] Then, the placement advertisement image determination unit 113 acquires corporate advertisement images Pc and Pd of companies that support the non-profit activity of the non-profit advertisement image Pb from the storage unit 120 (or the advertising agency terminal 200) (step S4).

[0069] Furthermore, the advertisement image determination unit 113 determines the advertisement image Pa to be placed on the packaging P of the product corresponding to the sales information as the advertisement image Pa including the non-commercial advertisement image Pb and the corporate advertisement images Pc and Pd (step S5), and the processing shown in FIG. 6 ends. Then, the determined advertisement image Pa is transmitted from the advertisement image determination device 100 to the print control device 400. Note that, as described above, the advertisement image determination unit 113 may obtain the advertisement image Pa, which is a combination of the non-commercial advertisement image Pb and the corporate advertisement images Pc and Pd, from the storage unit 120 (or the advertising agency terminal 200) in advance.

[0070] In the present embodiment described above, the advertising image determination device 100 includes a sales information acquisition unit 111 that acquires sales information about a product, a non-profit advertising image acquisition unit 112 that acquires non-profit advertising images Pb for non-profit activities based on the sales information, and a display advertising image determination unit 113 that determines the display advertising image Pa to be displayed on packaging P containing the product to be a display advertising image Pa that includes the non-profit advertising image Pb and the corporate advertising image Pc of a company that supports the non-profit activity.

[0071] In addition, the advertising image determination method is an advertising image determination method performed by a computer (e.g., the control unit 110 or the advertising image determination device 100), and includes acquiring sales information for the product (step S1 in Figure 6), acquiring a non-profit advertising image Pb for the non-profit activity based on the sales information (steps S2, S3), and determining the advertising image Pa to be placed on the packaging material P containing the product as the advertising image Pa to be placed including the non-profit advertising image Pb and the corporate advertising image Pc of the company that supports the non-profit activity (steps S4, S5).

[0072] The program also causes a computer (e.g., the control unit 110 or the advertising image determination device 100) to acquire sales information for the product (step S1), acquire non-profit advertising images Pb for the non-profit activity based on the sales information (steps S2, S3), and determine the advertising images Pa to be placed on the packaging material P containing the product as advertising images Pa including the non-profit advertising images Pb and corporate advertising images Pc of the companies that support the non-profit activity (steps S4, S5).

[0073] This allows the posting advertisement image Pa, which includes not only the non-profit advertising image Pb but also the corporate advertising images Pc and Pd, to be posted on the packaging P of the product corresponding to the sales information. Furthermore, even if an organization (or individual) engaged in non-profit activities has less financial resources than a company, by not only partnering with the company but also directly posting the company's corporate advertising images Pc and Pd on the packaging P, the company benefits by paying the advertising fees, and many posting advertisement images Pa can be posted on the packaging P. Thus, according to this embodiment, the advertising effectiveness of non-profit activities can be increased. Furthermore, for the recipient of the product, the non-profit advertising image Pb is more likely to be noticed than if only the corporate advertising image was posted on the packaging P, and the recipient is more likely to have a favorable impression of the non-profit advertising image Pb being posted on the packaging P.

[0074] In addition, in this embodiment, the sales information includes delivery address information for the product, and the non-profit advertising image acquisition unit 112 (the function of acquiring or acquiring the non-profit advertising image Pb) acquires the non-profit advertising image Pb based on the delivery address information.

[0075] Therefore, it is possible to extract the non-profit advertising image Pb for the non-profit activity corresponding to the region, prefecture, or city / ward / town / village that corresponds to the delivery address of the product, thereby further increasing the advertising effectiveness of the non-profit activity.

[0076] In addition, in this embodiment, the sales information includes at least one of the purchase history information of the recipient of the product and the recipient's social contribution information, and the non-profit advertising image acquisition unit 112 (acquiring or function of acquiring the non-profit advertising image Pb) acquires the non-profit advertising image Pb based on at least one of the purchase history information and the social contribution information.

[0077] Therefore, for example, non-profit advertising images Pb that are seen by wealthy recipients, such as recipients with a high cumulative purchase amount corresponding to the purchase history information or recipients with a high donation record corresponding to the social contribution information, are more likely to receive support such as donations to non-profit activities. In addition, by determining the non-profit advertising images Pb based on the type of product corresponding to the purchase history information or the number of times packaging P has been reused corresponding to the social contribution information, the advertising effectiveness of non-profit activities can be further increased.

[0078] In the above description, the advertising image determination device 100 and the advertising agency terminal 200 are described as separate devices, but for example, the advertising agency terminal 200 of an advertising agency may function as the advertising image determination device 100. In that case, the control unit 210 of the advertising agency terminal 200 may function as the sales information acquisition unit 111, the non-commercial advertising image acquisition unit 112, and the posted advertising image determination unit 113 described above.

[0079] The EC server 300 may also function as the advertising agency terminal 200. In this case, the EC server 300 acquires a non-profit advertising image Pb from an organization that performs non-profit activities, and acquires corporate advertising images Pc and Pd from companies that support the non-profit activities.

[0080] In the above explanation, the advertising target table shown in FIG. 3 was used as an example of correspondence information between sales information and non-profit advertising images Pb. However, the correspondence information may be any information that represents the correspondence between at least one piece of sales information, such as recipient (or purchaser) attribute information or product information, and the non-profit advertising images Pb; the advertising target table described above is merely an example. Furthermore, when determining (extracting) the non-profit advertising images Pb based on sales information, the non-profit advertising images Pb may also be determined based on the correspondence between the companies in the corporate advertising images Pc and Pd and the targets (sales information) desired by the companies. For example, a recipient who expressed a desire to promote agriculture in a donation questionnaire may be associated with non-profit advertising images Pb related to "agricultural promotion" that sell products at roadside stations or that sell agricultural products.

[0081] <First Modification> FIG. 7 is a block diagram showing the configuration of the EC server 300 and the like that function as an advertising image determination device in a first modified example of an embodiment.

[0082] 1, the embodiment has been described in which the advertising image determination device 100 is disposed as a device separate from the EC server 300, but in this first modified example, the EC server 300 functions as the advertising image determination device. Other matters can be the same as those described above, so the following description will focus on the differences.

[0083] 7 functions as a sales information acquisition unit 311, a non-commercial advertising image acquisition unit 312, and a posting advertising image determination unit 313 by reading and executing a predetermined program, for example, from the storage unit 320 or from a storage medium (non-transitory computer-readable recording medium) that is detachable from the EC server 300. In this way, the control unit 310 (or the EC server 300) functions as an example of a computer that executes a program.

[0084] The sales information acquisition unit 311, the non-profit advertising image acquisition unit 312, and the posting advertising image determination unit 313 may be similar to the sales information acquisition unit 111, the non-profit advertising image acquisition unit 112, and the posting advertising image determination unit 113 described above.

[0085] Since the EC server 300 is a server device for operating an EC site, the EC server 300 itself manages sales information, so the sales information acquisition unit 311 can easily acquire sales information.

[0086] <Second Modification> FIG. 8 is a block diagram showing the configuration of a print control device 400 and other components that function as an advertising image determination device in a second modified example of an embodiment.

[0087] In this second modified example, the print control device 400 functions as an advertising image determination device. Other matters can be the same as those described above, so the following description will focus on the differences.

[0088] 8 functions as a sales information acquisition unit 411, a non-commercial advertising image acquisition unit 412, and a posting advertising image determination unit 413 by reading and executing a predetermined program, for example, from the storage unit 420 or from a storage medium (non-transitory computer-readable recording medium) that is detachable from the print control device 400. In this way, the control unit 410 (or the print control device 400) functions as an example of a computer that executes a program.

[0089] The sales information acquisition unit 411, the non-profit advertising image acquisition unit 412, and the posting advertising image determination unit 413 can be similar to the sales information acquisition unit 111, the non-profit advertising image acquisition unit 112, and the posting advertising image determination unit 113 described above.

[0090] As described above, the print control device 400 is placed in a distribution center where products are packed into packaging material P and printing is performed on the packaging material P. Therefore, the sales information acquisition unit 411 performs normal processing to acquire sales information such as delivery address information from the EC server 300, and the non-commercial advertising image acquisition unit 412 can easily acquire the non-commercial advertising image Pb based on this sales information.

[0091] The present invention is not limited to the above-described embodiments, and the components can be modified and embodied in practice without departing from the spirit of the invention. Furthermore, various inventions can be formed by appropriately combining multiple components disclosed in the above-described embodiments. For example, all components shown in the embodiments may be appropriately combined. Naturally, various modifications and applications are possible without departing from the spirit of the invention. Below, a portion of the invention described in the specification and drawings of this application is additionally noted.

[0092] [Appendix 1] a sales information acquisition unit that acquires sales information of products; a non-profit advertising image acquisition unit that acquires a non-profit advertising image for a non-profit activity based on the sales information; an advertisement image determination unit that determines an advertisement image to be placed on a packaging material containing the product to be an advertisement image including the non-profit advertisement image and a corporate advertisement image of a company that supports the non-profit activity; An advertising image determination device comprising:

[0093] [Appendix 2] The sales information includes delivery address information for the product, The non-profit advertising image acquisition unit acquires the non-profit advertising image based on the delivery address information. 2. The advertising image determination device according to claim 1.

[0094] [Appendix 3] The sales information includes at least one of purchase history information of the recipient of the product and social contribution information of the recipient, The non-profit advertisement image acquisition unit acquires the non-profit advertisement image based on at least one of the purchase history information and the social contribution information. 3. The advertising image determination device according to claim 1 or 2.

[0095] [Appendix 4] An advertising image determination method performed by a computer, comprising: Obtaining sales information for products; Obtaining a non-profit advertising image for a non-profit activity based on the sales information; determining an advertisement image to be published on a packaging material containing the product to include the non-profit advertisement image and a corporate advertisement image of a company supporting the non-profit activity; An advertising image determination method comprising:

[0096] [Appendix 5] The function to obtain product sales information, a function of acquiring a non-profit advertising image for a non-profit activity based on the sales information; a function of determining an advertisement image to be published on a packaging material containing the product to include the non-profit advertisement image and a corporate advertisement image of a company supporting the non-profit activity; A program that makes the computer realize the above. [Explanation of symbols]

[0097] 100 Advertising image determination device 110 control section 111 Sales Information Acquisition Department 112 Non-profit Advertising Image Acquisition Department 113 Advertising Image Determination Department 120 Storage section 200 advertising agency terminals 300 EC server (advertising image determination device) 310 Control Unit 311 Sales Information Acquisition Department 312 Non-profit Advertising Image Acquisition Department 313 Advertising Image Determination Department 320 Storage section 330 Interface Section 400 Printing control device (advertising image determination device) 410 Control Unit 411 Sales Information Acquisition Department 412 Non-profit Advertising Image Acquisition Department 413 Advertising Image Determination Department 420 Storage section 500 printing equipment 510 Printing Department 511 Print Head 600 Conveyor P packaging material Pa advertisement image Pb Non-Commercial Advertising Images Pc, Pd corporate advertising images

Claims

1. a sales information acquisition unit that acquires sales information of products; a non-profit advertising image acquisition unit that acquires a non-profit advertising image for a non-profit activity based on the sales information; an advertisement image determination unit that determines an advertisement image to be placed on a packaging material containing the product to be an advertisement image including the non-profit advertisement image and a corporate advertisement image of a company that supports the non-profit activity; An advertising image determination device comprising:

2. The sales information includes delivery address information for the product, The non-profit advertising image acquisition unit acquires the non-profit advertising image based on the delivery address information.

2. The advertising image determination device according to claim 1.

3. The sales information includes at least one of purchase history information of the recipient of the product and social contribution information of the recipient, The non-profit advertisement image acquisition unit acquires the non-profit advertisement image based on at least one of the purchase history information and the social contribution information.

3. The advertising image determination device according to claim 1 or 2.

4. An advertising image determination method performed by a computer, comprising: Obtaining sales information for products; Obtaining a non-profit advertising image for a non-profit activity based on the sales information; determining an advertisement image to be published on a packaging material containing the product to include the non-profit advertisement image and a corporate advertisement image of a company supporting the non-profit activity; An advertising image determination method comprising:

5. The function to obtain product sales information, a function of acquiring a non-profit advertising image for a non-profit activity based on the sales information; a function of determining an advertisement image to be published on a packaging material containing the product to include the non-profit advertisement image and a corporate advertisement image of a company supporting the non-profit activity; A program that makes the above happen on a computer.

Images