Matching apparatus, matching method, and program

Abstract

To provide a matching apparatus that performs matching of advertising inquiries more appropriately.SOLUTION: A matching apparatus is configured to: perform temporary matching of advertising inquiries from one or more buyers, based on a first condition presented by a broadcaster regarding a broadcasting slot for advertisement, and second conditions presented by the buyers that purchase the broadcasting slot in order to broadcast advertisements in the broadcasting slot; perform re-matching of advertising inquiries from the one or more buyers based on the changes in a predetermined condition included in the first condition after the temporary matching; and determine one or more advertisements that meet the first condition, based on a result of the re-matching, as advertisements to be broadcasted in the broadcasting slot.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present disclosure relates to a matching device, a matching method, and a program. [Background technology]

[0002] 2. Description of the Related Art With regard to the broadcasting of advertisements accompanying content such as television broadcasts, transactions for the broadcasting of advertisements are conducted between a purchaser that purchases broadcast slots for the advertisements and a broadcaster that broadcasts the advertisements.

[0003] For example, Patent Document 1 discloses a technology for an information processing device that includes a first acquisition means for acquiring advertising space information, which is information related to advertising spaces provided by broadcasting, a second acquisition means for acquiring advertising condition information, which is information related to the conditions for advertising in the advertising space, and a matching means for performing a matching process between the advertising space information and the advertising condition information. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] International Publication No. 2023 / 188144 Summary of the Invention [Problem to be solved by the invention]

[0005] In the technology described above, there is a demand for technology that can more appropriately match advertising inquiries based on the advertising broadcasts requested by the purchasing party and the conditions presented for the advertising slots by the broadcasters who will broadcast the advertisements.

[0006] An object of the present disclosure is to provide a matching device, a matching method, and a program that solve the above-mentioned problems. [Means for solving the problem]

[0007] A matching device according to one embodiment of the present disclosure includes a provisional matching means for provisionally matching advertising inquiries from one or more purchasing parties based on first conditions presented by a broadcaster regarding an advertising broadcast slot and second conditions presented by a purchasing party purchasing the broadcast slot in order to broadcast an advertisement in the broadcast slot; a re-matching means for re-matching advertising inquiries from one or more purchasing parties based on changes to specified conditions included in the first conditions after the provisional matching; and a determination means for determining one or more advertisements that meet the first conditions as advertisements to be broadcast in the broadcast slot based on the results of the re-matching.

[0008] A matching method according to one embodiment of the present disclosure provisionally matches advertising inquiries from one or more purchasing parties based on first conditions presented by a broadcaster regarding an advertising broadcast slot and second conditions presented by a purchasing party purchasing the broadcast slot in order to broadcast an advertisement in the broadcast slot, re-matches the advertising inquiries from one or more purchasing parties based on changes to specified conditions included in the first conditions after the provisional matching, and determines one or more advertisements that meet the first conditions as advertisements to be broadcast in the broadcast slot based on the results of the re-matching.

[0009] A program according to one embodiment of the present disclosure causes a computer of a matching device to function as a provisional matching means for provisionally matching advertising inquiries from one or more purchasing parties based on first conditions presented by a broadcaster regarding an advertising broadcast slot and second conditions presented by a purchasing party purchasing the broadcast slot in order to broadcast an advertisement in the broadcast slot, a re-matching means for re-matching advertising inquiries from one or more purchasing parties based on changes to specified conditions included in the first conditions after the provisional matching, and a determination means for determining one or more advertisements that meet the first conditions as the advertisements to be broadcast in the broadcast slot based on the results of the re-matching. [Effects of the Invention]

[0010] According to the above aspect, it is possible to provide a technology for more appropriately matching advertising inquiries. [Brief explanation of the drawings]

[0011] [Figure 1] 1 is a system configuration diagram of a matching system according to the present disclosure. [Figure 2] FIG. 2 is a hardware configuration diagram of a matching device according to the present disclosure. [Figure 3] FIG. 10 is a diagram illustrating an example of a period for each process performed by the matching device according to the present disclosure. [Figure 4] FIG. 1 is a first diagram showing a processing flow of a matching system according to the present disclosure. [Figure 5] FIG. 1 is a first diagram showing a specific example of the provisional matching process and the actual matching process according to the present disclosure. [Figure 6] FIG. 10 is a second diagram showing a specific example of the provisional matching process and the actual matching process according to the present disclosure. [Figure 7] FIG. 10 is a functional block diagram illustrating another example of a matching device according to the present disclosure. [Figure 8] FIG. 10 is a diagram illustrating a processing flow according to another example of a matching device according to the present disclosure. DETAILED DESCRIPTION OF THE INVENTION

[0012] A matching system including a matching device will be described below with reference to the drawings.

[0013] Figure 1 is a diagram showing the system configuration of the matching system. The matching system 100 includes at least a matching device 1. The matching device 1 accepts sales conditions from a broadcaster such as a broadcast station. The sales conditions are conditions under which an advertising broadcaster sells broadcasting, and for each broadcasting slot in which an advertisement is broadcast (also called an advertising slot), information such as the date and time the advertisement is broadcast, the program title, the amount of advertising contribution, the length of time the advertisement is broadcast, and the viewer rating is included. The sales conditions are an example of the first conditions presented by the broadcaster regarding the advertising broadcasting slot. The sales conditions may also include other conditions.

[0014] The matching device 1 accepts advertising conditions from a buyer such as an advertising agency. The advertising conditions include information such as a broadcasting slot identifier (such as a broadcasting slot ID), a desired period for broadcasting the advertisement, a purchase amount, a desired broadcasting time length for broadcasting the advertisement, and a target GRP. The advertising conditions are an example of a second condition presented by a buyer who purchases a broadcasting slot in order to broadcast an advertisement in the broadcasting slot.

[0015] The computer of the matching device 1 executes a matching program, which provides the matching device 1 with the functions of a control unit 11, an acquisition unit 12, a provisional matching unit 13, a re-matching unit 14, a broadcaster-convenient matching unit 15, and a determination unit 16.

[0016] The control unit 11 controls each function of the matching device 1 . The acquisition unit 12 acquires information necessary for processing. The provisional matching unit 13 performs provisional matching processing. The re-matching unit 14 performs re-matching. The broadcaster convenience matching unit 15 performs broadcaster convenience matching processing. The determination unit 16 determines one or more advertisement inquiries to be broadcast in the broadcast slot.

[0017] FIG. 2 is a hardware configuration diagram of the matching device. 2, the matching device 1 is a computer equipped with various hardware components such as a CPU (Central Processing Unit) 101, a ROM (Read Only Memory) 102, a RAM (Random Access Memory) 103, a database 104, and a communication module 105. The matching device 1 may be configured as a single computer, or multiple computers may be connected to each other for communication and configured as a single unit to form the matching device 1.

[0018] The matching device 1 according to the present disclosure provisionally matches advertising inquiries from one or more buyers based on sales conditions (first conditions) presented by the broadcaster and advertising submission conditions (second conditions) presented by the buyer, and re-matches the advertising inquiries from one or more buyers based on changes to predetermined conditions included in the sales conditions (first conditions) after the provisional matching. Based on the results of the re-matching, the matching device 1 determines one or more advertisements that meet the sales conditions (first conditions) as advertisements to be broadcast in the broadcast slot.

[0019] Furthermore, when the matching device 1 detects a change in the broadcast timing of a program to be broadcast in a broadcast slot due to the convenience of the broadcaster, it acquires a predicted audience rating that has changed based on the change in the broadcast timing of the broadcast slot. Based on the predicted audience rating, the matching device 1 acquires the current GRP (Gross Rating Point) and target GRP of an advertisement matched as a result of provisional matching or re-matching in the broadcast slot, and matches the advertisement to another broadcast slot or matches the advertisement to a further additional broadcast slot based on the difference between the current GRP and the target GRP.

[0020] FIG. 3 is a diagram showing an example of the period of each process performed by the matching device. Before the time slot in which the advertisement will be broadcast is determined, there are set up an open reservation period A, a provisional matching period B, a main matching period C, and a closed period D. The open reservation period A is a period at least X days (30 days in this disclosure) before the broadcast date, and among the broadcast slots of advertisements registered in the matching device 1, reservations can be made for the period in which broadcast slots whose broadcast date is more than a predetermined number X days in the future are made public.

[0021] The provisional matching period B indicates the period from X days (30 days in this disclosure) to Y days (10 days in this disclosure) before the broadcast date. During the provisional matching period B, the broadcasting station (broadcaster) can adjust the matching status by looking at the matching situation and changing the broadcasting slot information (the unit price per slot, the length of commercial airing time (in seconds), etc.). During the provisional matching period B, re-matching is possible if there is a change request from the advertising company (the purchasing side, such as an advertising agency).

[0022] This matching period C indicates the period from Y days (10 days in this disclosure) to Z days (in this disclosure, the number of days until the release stop date determined depending on the broadcast, a few days before the broadcast) before the broadcast date. During this matching period C, re-matching at the discretion of the broadcaster or purchasing side is not possible in principle, but re-matching (broadcaster-convenient matching processing) is possible in the event that a program's broadcast time slot is moved due to a change in program lineup, etc.

[0023] The closed period D indicates the period from Z days before the broadcast date (in this disclosure, the number of days until the release stop date determined depending on the broadcast) to the broadcast date. The closed period D is a period for the broadcaster (such as a broadcast station) to prepare for broadcasting, and the number of days may vary depending on the broadcast station.

[0024] Information about each of these periods is stored in advance in the matching device 1. The matching device 1 may store information about each of the above periods based on each broadcast station and broadcast date, etc.

[0025] FIG. 4 is a first diagram showing the processing flow of the matching system. Next, the processing flow of the matching system will be described. As shown in FIG. 4, the matching device 1 included in the matching system 100 may be communicatively connected to a broadcast station side system 200 and an inventory management system 300. The broadcast station side system 200 is a system managed by the broadcast station side, which is the broadcaster. The inventory management system 300 may also be a system managed by the broadcast station side, which is the broadcaster. The inventory management system 300 manages the broadcast slots in which advertisements are broadcast. The matching device 1 may also be communicatively connected to an advertising agency side system 400. The advertising agency side system 400 may be a system managed by an advertising agency, which is the purchasing party. The broadcast station side system 200, the inventory management system 300, and the advertising agency side system 400 may be configured by one computer or multiple computers communicatively connected, similar to the matching system 100.

[0026] The inventory management system 300 receives registration of broadcast slot information for advertisements to be published from the broadcast station system 200 (step S401). The broadcast slot information includes the sales conditions for the broadcast slot for the advertisement to be published. The inventory management system 300 may also receive changes to the broadcast slot information from the broadcast station system 200.

[0027] 4, the broadcast station system 200 and the inventory management system 300 may be replaced with a user terminal of the broadcaster, and the advertising agency system 400 may be replaced with a user terminal of the buyer.

[0028] During the publication reservation period A, the control unit 11 of the matching device 1 accepts registration of advertising conditions from the advertising agency system 400 (or the purchasing user terminal) (step S402). The control unit 11 of the matching device 1 registers the advertising conditions in the database 104 (step S403). During the provisional matching period B, the provisional matching unit 13 of the matching device 1 performs an initial provisional matching between the sales conditions of the broadcast station and the advertising conditions of the advertising agency (step S404). In this provisional matching, the provisional matching unit 13 may identify advertising conditions that match the conditions based on one or more specified conditions, rather than all conditions included in the advertising conditions, and may identify inquiries for those advertising conditions as a matching result for the advertising broadcast slot. As a result, the provisional matching unit 13 may identify advertising conditions whose amount does not meet the sales conditions and make them eligible for matching with the broadcast slot. The provisional matching unit 13 associates the advertising conditions matching the broadcast time slot of the advertisement identified in the provisional matching with the sales conditions of the broadcast time slot, and registers them in the provisional matching table of the database 104 (step S405). The provisional matching process may be performed repeatedly during the provisional matching period B.

[0029] During the provisional matching period B, users on the broadcasting station side can change various information included in the broadcasting slot information, such as sales conditions. Also, during the provisional matching period B, users on the advertising agency side can change their advertising conditions. When the inventory management system 300 receives a change to the broadcasting slot information from the broadcasting station side system 200, it notifies the matching device 1 of the change (step S406). When the advertising agency side system 400 receives a change to the advertising conditions, it notifies the matching device 1 of the change (step S407). The re-matching unit 14 of the matching device 1 performs re-matching based on the change to the broadcasting slot information or the change to the advertising conditions (step S408). The re-matching unit 14 associates the advertising conditions to be matched to the broadcasting slot of the advertisement identified in the re-matching with the sales conditions of the broadcasting slot, and registers them in the provisional matching table of the database 104 (step S409). Re-matching may also be performed repeatedly during the provisional matching period B. During this provisional matching period B, it may be acceptable for the total broadcast time of one or more matched advertising conditions to be longer than the broadcast time set in the sales conditions for the broadcast slot, resulting in an overbooked situation.

[0030] During the main matching period C, the determination unit 16 of the matching device 1 performs a main matching process to cancel overbooking based on the results of the re-matching process (step S410). Also, during the main matching period C, if the broadcaster-convenient matching unit 15 of the matching device 1 receives a change in broadcast slot information from a broadcast station's staff member via the inventory management system 300, it performs a re-matching process based on the change (step S411). Specifically, if the change in broadcast slot information is a change in the program for the broadcast slot, the broadcaster-convenient matching unit 15 obtains a predicted audience rating that has changed based on the change in the broadcast timing of the broadcast slot, and obtains and compares the current GRP (Gross Rating Point) and target GRP of an advertisement that has already been matched to the broadcast slot and meets the advertising requirements based on the predicted audience rating. Based on the difference between the current GRP and the target GRP, the broadcaster-convenient matching unit 15 matches the advertisement to another broadcast slot or matches the advertisement to an additional broadcast slot. The determination unit 16 registers the matching results in the determination table of the database 104 (step S412). The broadcaster-convenient matching process may be performed in the same manner during the provisional matching period.

[0031] FIG. 5 is a first diagram showing a specific example of the provisional matching process and the main matching process. During the provisional matching period, the provisional matching unit 13 of the matching device 1 accepts broadcast slot information for the broadcast slot a of the published advertisement, and matches three advertisement inquiries for campaigns 1, 2, and 3 with the broadcast slot a based on their advertising conditions. In this matching result, the broadcast slot information for broadcast slot a includes information such as the slot ID of broadcast slot a ("1900T"), the audience rating of the program in the broadcast slot ("5%), the sales condition of the price ("10,000 yen"), and the advertisement airtime ("30 seconds"). The advertising conditions of the inquiry indicated in campaign 1 include information such as the price ("15,000 yen") and the advertisement airtime ("15 seconds"). The advertising conditions of the inquiry indicated in campaign 2 include information such as the price ("10,000 yen") and the advertisement airtime ("15 seconds"). The advertising conditions of the inquiry indicated in campaign 3 include information such as the price ("10,000 yen") and the advertisement airtime ("15 seconds").

[0032] The person in charge at the broadcasting station may be able to check the matching results from a terminal that has accessed the matching device 1. The person in charge at the broadcasting station attempts to increase the sales amount based on the matching results for broadcasting slot a. In this case, the person in charge at the broadcasting station changes the broadcasting slot information, changing the amount from 10,000 yen to 12,000 yen. The control unit 11 of the matching device 1 then detects this change and notifies the re-matching unit 14 of the slot ID of broadcasting slot a included in the changed broadcasting slot information.

[0033] The re-matching unit 14 acquires the changed broadcast slot information and performs re-matching processing. At this time, the re-matching unit 14 determines whether there are any advertising conditions of other inquiries (campaigns) requesting matching for broadcast slot a. If there are any advertising conditions of other inquiries (campaigns) requesting matching for broadcast slot a, the re-matching unit 14 compares the amount indicated in the sales conditions of the changed broadcast slot information with the amount indicated in the advertising conditions of other inquiries (campaigns) requesting matching for broadcast slot a, and identifies advertising conditions whose amount is equal to or greater than the amount indicated in the sales conditions. If there are no advertising conditions of other inquiries whose amount is equal to or greater than the amount indicated in the sales conditions, the re-matching unit 14 does not need to perform re-matching.

[0034] If there are other inquiries with advertising conditions whose amounts are equal to or greater than the amount indicated by the sales conditions, the re-matching unit 14 compares the amounts included in the advertising conditions of the already matched campaigns with the amounts included in the sales conditions of the changed broadcast slot information, and excludes from matching any campaigns whose advertising conditions have amounts equal to or less than the amounts included in the sales conditions. For example, in the example of Figure 5, the re-matching unit 14 excludes campaigns 2 and 3 from matching. Then, the re-matching unit 14 considers campaigns 4 and 5, which are inquiries with advertising conditions of other inquiries whose amounts are equal to or greater than the amount indicated by the sales conditions, to be matching targets.

[0035] In this re-matching process, if there is one other inquiry's advertising conditions whose amount is equal to or greater than the amount indicated by the sales conditions, either Campaign 2 or Campaign 3 may be excluded from the matching target, and the other inquiry's advertising conditions whose amount is equal to or greater than the amount indicated by the sales conditions may be identified as the matching target.

[0036] The processing of this re-matching unit 14 is an example of processing in which a predetermined condition included in the sales conditions (first conditions) is the purchase price, and based on a change in the increase in the purchase price for any broadcast slot, an advertisement that has been provisionally matched in that broadcast slot and shows a purchase price that is equal to or greater than the increased purchase price is left, and other advertisements that have not been matched in the broadcast slot and whose purchase price included in the posting conditions (second conditions) is equal to or greater than the increased purchase price is left in that broadcast slot.

[0037] The re-matching unit 14 may perform re-matching based on a change in the broadcast time length of a broadcast slot. That is, the predetermined condition included in the sales conditions (first conditions) is the broadcast time length, and the re-matching unit 14 may leave an advertisement that has been provisionally matched in the broadcast slot and has a broadcast time length that is equal to or shorter than the changed broadcast time length based on a change in the broadcast time length of any broadcast slot, and re-match another advertisement that has not been matched in the broadcast slot and has a broadcast time length included in the advertising conditions (second conditions) that is equal to or shorter than the changed broadcast time length to the broadcast slot.

[0038] The provisional matching process or re-matching process may be repeated during the provisional matching period. The control unit 11 of the matching device 1 detects the end of the provisional matching period based on the information of each period stored in advance. The determination unit 16 of the matching device 1 performs the determination process if there is no change in the broadcast slot information from the broadcast station during the actual matching period.

[0039] In the confirmation process for this matching period, the confirmation unit 16 compares the advertising airtime length indicated by the sales conditions of broadcast slot a with the total airtime length indicated by the advertising conditions of one or more campaigns matched to broadcast slot a. If the total airtime length indicated by the advertising conditions of one or more campaigns matched to broadcast slot a is longer than the advertising airtime length indicated by the sales conditions of broadcast slot a, the confirmation unit 16 identifies one or more campaigns that are equal to or satisfy the difference in airtime length. In this identification, campaigns with advertising conditions that are lower in amount may be identified. The confirmation unit 16 removes the identified campaign (campaign 4 in FIG. 5) from the matching targets for broadcast slot a and cancels the overbooked state. In this way, the confirmation unit 16 confirms the matching of inquiries for broadcast slot a during this matching period.

[0040] The determination unit 16 may automatically perform matching processing for Campaign 4, which has been removed from the matching target for the broadcast slot a during this matching period, with other broadcast slots.

[0041] The processing of this determination unit 16 is an example of a process in which, when the total value of the broadcast time lengths indicated by the posting conditions (second conditions) of one or more advertisements that have been matched to the broadcast slot through provisional matching or re-matching is longer than the broadcast time length included in the sales conditions (first conditions) based on the results of re-matching, the one or more advertisements are determined in the order of the purchase amounts included in the posting conditions (second conditions) so that the total value is shorter than the broadcast time length included in the sales conditions (first conditions), and the remaining advertisements are matched with other broadcast slots that can be set in the next matching process.

[0042] FIG. 6 is a second diagram showing a specific example of the provisional matching process and the main matching process. Assume that, through the processing of the matching device 1, the sales conditions for broadcast slot a are matched with the advertising conditions for campaign 1, and the sales conditions for broadcast slot b are matched with the advertising conditions for campaign 2. The broadcast slot information for broadcast slot a includes a slot ID of "1900T" and a predicted audience rating of "5%." The broadcast slot information for broadcast slot b includes a slot ID of "2100T" and a predicted audience rating of "4%." The advertising conditions for campaign 1 include a price of "10,000 yen," a target GRP of "60.0%," and an advertising airtime of "15 seconds." The advertising conditions for campaign 2 include a price of "10,000 yen," a target GRP of "40.0%," and an advertising airtime of "15 seconds." The target GRP is the total target audience rating that accumulates when the advertisements indicated by the campaigns are broadcast in one or more programs over a predetermined period, such as one week. For example, if the advertising conditions for a prospective ad in a certain campaign indicate a target GRP of 50% over a specified period, such as one week, and that ad is broadcast in 10 programs with a predicted audience rating of 5%, the total audience rating for that ad will reach the target GRP of 50%, thereby satisfying the advertising conditions. In campaign 1, the advertising conditions match the sales conditions for broadcast slot a, so the current GRP (accumulated GRP value) matches the target GRP. Similarly, in campaign 2, the advertising conditions match the sales conditions for broadcast slot b, so the current GRP matches the target GRP.

[0043] In this situation, for some reason, a person in charge at the broadcast station changes or swaps the program to be broadcast in broadcast slot a with the program to be broadcast in broadcast slot b, and registers this in the broadcast station system 200. The broadcast station system 200 transmits broadcast slot information indicating this change or swap to the inventory management system 300. The broadcast slot information indicating this change or swap includes information indicating that, due to the swapping of the programs for broadcast slot a and broadcast slot b, broadcast slot a has changed from slot ID "1900T" to slot ID "2100T," and information indicating that broadcast slot b has changed from slot ID "2100T" to slot ID "1900T." Note that the "1900" in the slot ID "1900T" indicates that the program will begin broadcasting at 19:00. The "2100" in the slot ID "2100T" indicates that the program will begin broadcasting at 21:00. The inventory management system 300 stores the broadcast slot information.

[0044] In this case, the predicted audience rating for broadcast slot a may change to "4%," and the predicted audience rating for broadcast slot b may change to "5%." Therefore, the target GRP for campaign 1, which is a condition for advertising, is 60.0%, but the current GRP is 59.0%, which is 1% short. Similarly, the target GRP for campaign 2, which is a condition for advertising, is 40.0%, but it becomes 41.0%, which is an extra 1% increase in the current GRP value. The inventory management system 300 may calculate the current GRP, or the matching device 1 may calculate the current GRP. The inventory management system 300 transmits the change in the broadcast slot information to the matching device 1. The broadcaster convenience matching unit 15 of the matching device 1 acquires the changed broadcast slot information and performs a re-matching process based on the change. This process corresponds to the process of step S411 described above.

[0045] The broadcaster convenience matching unit 15 detects that the current GRP of campaign 1 is 1% short of the target GRP due to a change in broadcast slot information. Then, based on the sales conditions of the broadcast slot for which matching has not been confirmed, the broadcaster convenience matching unit 15 identifies broadcast slot c (slot ID: 2355T) for which matching has not been confirmed with a predicted audience rating of "1%". The broadcaster convenience matching unit 15 matches the sales conditions of broadcast slot c (slot ID: 2355T) for which matching has not been confirmed with a predicted audience rating of "1%" with the advertising conditions of campaign 1 and confirms them.

[0046] Furthermore, the broadcaster convenience matching unit 15 detects that, due to a change in broadcast slot information, the current GRP of campaign 2 has exceeded the target GRP by 1%. Based on the sales conditions of the broadcast slots for which matching has not been confirmed, the broadcaster convenience matching unit 15 then identifies broadcast slot d from among the broadcast slots for which matching has not been confirmed, whose sales conditions include a predicted audience rating of 4%, which is 1% lower than the predicted audience rating of 5% for broadcast slot b currently matched to campaign 2. The broadcaster convenience matching unit 15 cancels the matching of broadcast slot b currently matched to campaign 2, and matches and confirms the sales conditions of broadcast slot d (slot ID: 2000T), for which matching has not been confirmed and a predicted audience rating of 4%, with the advertising conditions of campaign 2.

[0047] By the above processing, even if the broadcasting slot information is changed for the convenience of the broadcasting station, the target GRP that was matched to the broadcasting slot to be changed will match the current GRP, and a match that meets the advertising conditions can be maintained.

[0048] The processing of this broadcaster convenience matching unit 15 is an example of processing that matches the advertisement to another broadcasting slot with a predicted audience rating that will reduce the difference between the current GRP and the target GRP, or matches the advertisement to an additional broadcasting slot with a predicted audience rating that will reduce the difference between the current GRP and the target GRP, based on the difference between the current GRP and the target GRP.

[0049] As a result of the broadcaster convenience matching unit 15 canceling the matching of the sales conditions of the broadcast slot b with the advertising conditions of the campaign 2, the determination unit 16 needs to match the advertising conditions of another campaign with the sales conditions of the broadcast slot b. Therefore, the determination unit 16 performs a matching process on the sales conditions of the broadcast slot b based on the advertising conditions of the other campaign.

[0050] An embodiment of the present disclosure has been described above. According to the processing of the above-described matching device 1, it is possible to provide a technology for more appropriately matching advertisement inquiries.

[0051] FIG. 7 is a functional block diagram showing another example of the matching device. FIG. 8 is a diagram showing a processing flow according to another example of the matching device. The matching device 1 includes at least a tentative matching unit 13, a re-matching unit 14, and a determination unit 16. The provisional matching unit 13 provisionally matches advertising inquiries from one or more purchasing parties based on a first condition presented by a broadcaster regarding the advertising broadcast slot and a second condition presented by a purchasing party purchasing the broadcast slot to broadcast the advertisement in the broadcast slot (step S801). The re-matching unit 14 re-matches advertising inquiries from one or more buyers based on changes to the predetermined conditions included in the first conditions after the provisional matching (step S802). The determining unit 16 determines, based on the result of the re-matching, one or more advertisements that meet the first condition as advertisements to be broadcast in the broadcast time slot (step S803).

[0052] Although the present disclosure has been described above with reference to the embodiments, the present disclosure is not limited to the above-described embodiments. Various modifications that can be understood by those skilled in the art can be made to the configuration and details of the present disclosure within the scope of the present disclosure. Furthermore, each embodiment can be combined with other embodiments as appropriate.

[0053] Some or all of the above-described embodiments can be described as, but are not limited to, the following supplementary notes.

[0054] (Appendix 1) a provisional matching means for provisionally matching advertising inquiries from one or more purchasing parties based on a first condition presented by a broadcaster side regarding an advertising broadcasting slot and a second condition presented by a purchasing party purchasing the broadcasting slot in order to broadcast an advertisement in the broadcasting slot; a re-matching means for re-matching advertising inquiries from one or more of the buyers based on changes to predetermined conditions included in the first conditions after the provisional matching; A determination means for determining one or more advertisements that meet the first condition as advertisements to be broadcast in a broadcasting time slot based on a result of the re-matching; A matching device comprising:

[0055] (Appendix 2) a broadcaster convenience matching means for, when detecting a change in broadcast timing of a program to be broadcast in the broadcast slot based on the convenience of the broadcaster, acquiring a predicted audience rating that has changed based on the change in broadcast timing of the broadcast slot, acquiring a current GRP (Gross Rating Point) and a target GRP of an advertisement matched as a result of the provisional matching or re-matching in the broadcast slot based on the predicted audience rating, and matching the advertisement to another broadcast slot or a further additional broadcast slot for the advertisement based on the difference between the current GRP and the target GRP; 2. The matching device of claim 1, comprising:

[0056] (Appendix 3) The predetermined condition included in the first condition is the purchase price, The re-matching means leaves the provisionally matched advertisement in the broadcast slot that shows a purchase amount equal to or greater than the increased purchase amount based on the change in the increase in the purchase amount for any of the broadcast slots, and re-matches to the broadcast slot other advertisements that are not matched in the broadcast slot and whose purchase amount included in the second condition is equal to or greater than the increased purchase amount. 10. The matching device of claim 1 or 2.

[0057] (Appendix 4) the predetermined condition included in the first condition is the length of broadcast time, The re-matching means, based on the change in the broadcast time length for any one of the broadcast slots, leaves the advertisement that has been provisionally matched in the broadcast slot and has a broadcast time length that is equal to or shorter than the changed broadcast time length, and re-matches, to the broadcast slot, another advertisement that has not been matched in the broadcast slot and whose broadcast time length included in the second condition is equal to or shorter than the changed broadcast time length. 10. The matching device of claim 1 or 2.

[0058] (Appendix 5) and an acquisition means for acquiring period information set in the order of a provisional matching period until the broadcast date of the broadcast slot, a main matching period, and a closed period; the provisional matching means performs the provisional matching process during the provisional matching period; the re-matching means performs the re-matching during the provisional matching period; The determination means performs the determination process during the main matching period. 5. A matching device according to any one of claims 1 to 4.

[0059] (Appendix 6) The broadcaster convenience matching means performs matching processing during the provisional matching period and the actual matching period. 6. The matching device of claim 5.

[0060] (Appendix 7) When the total value of the broadcast time lengths indicated by the second conditions of one or more advertisements matched to the broadcast time slot by the provisional matching or the re-matching is longer than the broadcast time length included in the first condition based on the result of the re-matching, the determination means determines the one or more advertisements in the order of the purchase amounts included in the second conditions so that the total value is shorter than the broadcast time length included in the first condition, and performs a process of matching the remaining advertisements with other broadcast time slots that can be set in the next matching process. 7. A matching device according to any one of claims 1 to 6.

[0061] (Appendix 8) The broadcaster convenience matching means matches the advertisement to another broadcasting slot having the predicted audience rating that reduces the difference between the current GRP and the target GRP, or matches the advertisement to the additional broadcasting slot having the predicted audience rating that reduces the difference between the current GRP and the target GRP, based on the difference between the current GRP and the target GRP. 10. The matching device of claim 2.

[0062] (Appendix 9) Preliminary matching of advertising inquiries from one or more buyers based on first conditions presented by a broadcaster for an advertising slot and second conditions presented by a buyer who will purchase the slot to broadcast an advertisement in the slot; re-matching advertising inquiries from one or more of the bidders based on changes to the predetermined conditions included in the first conditions after the provisional matching; Based on the result of the rematching, one or more advertisements that meet the first condition are determined as advertisements to be broadcast in the broadcasting slot. Matching method.

[0063] (Appendix 10) When a change in the broadcast timing of a program to be broadcast in the broadcast slot based on the convenience of the broadcaster is detected, a predicted audience rating that has changed based on the change in the broadcast timing of the broadcast slot is obtained, and based on the predicted audience rating, a current GRP (Gross Rating Point) and a target GRP of an advertisement matched as a result of the provisional matching or re-matching in the broadcast slot are obtained, and based on the difference between the current GRP and the target GRP, the advertisement is matched to another broadcast slot, or a further additional broadcast slot is matched to the advertisement. The matching method described in Appendix 9.

[0064] (Appendix 11) The predetermined condition included in the first condition is the purchase price, Based on the change in the increase in the purchase amount for any one of the broadcasting slots, the advertisements provisionally matched in the broadcasting slots that show a purchase amount equal to or greater than the increased purchase amount are left, and other advertisements that are not matched in the broadcasting slots and whose purchase amount included in the second condition is equal to or greater than the increased purchase amount are re-matched to the broadcasting slots. 11. A matching method according to claim 9 or 10.

[0065] (Appendix 12) the predetermined condition included in the first condition is the length of broadcast time, Based on the change in the broadcast time length for any one of the broadcast slots, advertisements that have a broadcast time length equal to or less than the changed broadcast time length are left as provisional matches in the broadcast slot, and other advertisements that have not been matched in the broadcast slot and whose broadcast time length included in the second condition is equal to or less than the changed broadcast time length are re-matched to the broadcast slot. 11. A matching method according to claim 9 or 10.

[0066] (Appendix 13) Acquire period information set in the order of the provisional matching period until the broadcast date of the broadcast slot, the actual matching period, and the closed period; performing the provisional matching process during the provisional matching period; performing the re-matching during the provisional matching period; The process of determining the matching period is carried out 13. A matching method according to any one of claims 9 to 12.

[0067] (Appendix 14) Matching processing is carried out during the provisional matching period and the actual matching period. 14. The matching device of claim 13.

[0068] (Appendix 15) If the total value of the broadcast time lengths indicated by the second conditions of one or more advertisements matched to the broadcast time slot by the provisional matching or the re-matching is longer than the broadcast time length included in the first condition based on the result of the re-matching, the one or more advertisements are determined in order of the purchase amount included in the second condition so that the total value is shorter than the broadcast time length included in the first condition, and the remaining advertisements are matched with other broadcast time slots that can be set in the next matching process. 15. A matching method according to any one of claims 9 to 14.

[0069] (Appendix 16) Based on the difference between the current GRP and the target GRP, the advertisement is matched to another broadcasting slot having the predicted audience rating that reduces the difference between the current GRP and the target GRP, or the advertisement is matched to the additional broadcasting slot having the predicted audience rating that reduces the difference between the current GRP and the target GRP. The matching method described in Appendix 10.

[0070] (Appendix 17) The computer of the matching device, a provisional matching means for provisionally matching advertising inquiries from one or more purchasing parties based on a first condition presented by a broadcaster side regarding an advertising broadcasting slot and a second condition presented by a purchasing party purchasing the broadcasting slot in order to broadcast an advertisement in the broadcasting slot; re-matching means for re-matching advertising inquiries from one or more of the buyers based on changes to predetermined conditions included in the first conditions after the provisional matching; a determination means for determining, based on a result of the re-matching, one or more advertisements that meet the first condition as advertisements to be broadcast in the broadcasting time slot; A program that functions as a

[0071] (Appendix 18) The computer further comprises: a broadcaster convenience matching means for, when detecting a change in broadcast timing of a program to be broadcast in the broadcast slot based on the convenience of the broadcaster, acquiring a predicted audience rating that has changed based on the change in broadcast timing of the broadcast slot, acquiring a current GRP (Gross Rating Point) and a target GRP of an advertisement matched as a result of the provisional matching or re-matching in the broadcast slot based on the predicted audience rating, and matching the advertisement to another broadcast slot or a further additional broadcast slot for the advertisement based on the difference between the current GRP and the target GRP; 18. The program according to claim 17, which functions as

[0072] (Appendix 19) The predetermined condition included in the first condition is the purchase price, The re-matching means leaves the provisionally matched advertisement in the broadcast slot that shows a purchase amount equal to or greater than the increased purchase amount based on the change in the increase in the purchase amount for any of the broadcast slots, and re-matches to the broadcast slot other advertisements that are not matched in the broadcast slot and whose purchase amount included in the second condition is equal to or greater than the increased purchase amount. 17. The program of claim 16.

[0073] (Appendix 20) the predetermined condition included in the first condition is the length of broadcast time, The re-matching means, based on the change in the broadcast time length for any one of the broadcast slots, leaves the advertisement that has been provisionally matched in the broadcast slot and has a broadcast time length that is equal to or shorter than the changed broadcast time length, and re-matches, to the broadcast slot, another advertisement that has not been matched in the broadcast slot and whose broadcast time length included in the second condition is equal to or shorter than the changed broadcast time length. 19. The program of claim 18 or 19.

[0074] (Appendix 21) The computer functioning as an acquisition means for acquiring period information set in the order of a provisional matching period until the broadcast date of the broadcast slot, a main matching period, and a closed period; the provisional matching means performs the provisional matching process during the provisional matching period; the re-matching means performs the re-matching during the provisional matching period; The determination means performs the determination process during the main matching period. 21. A program according to any one of claims 18 to 20.

[0075] (Appendix 22) The broadcaster convenience matching means performs matching processing during the provisional matching period and the actual matching period. 21. The program described in Appendix 21.

[0076] (Appendix 23) When the total value of the broadcast time lengths indicated by the second conditions of one or more advertisements matched to the broadcast time slot by the provisional matching or the re-matching is longer than the broadcast time length included in the first condition based on the result of the re-matching, the determination means determines the one or more advertisements in the order of the purchase amounts included in the second conditions so that the total value is shorter than the broadcast time length included in the first condition, and performs a process of matching the remaining advertisements with other broadcast time slots that can be set in the next matching process. 23. A program according to any one of claims 17 to 22.

[0077] (Appendix 24) The broadcaster convenience matching means matches the advertisement to another broadcasting slot having the predicted audience rating that reduces the difference between the current GRP and the target GRP, or matches the advertisement to the additional broadcasting slot having the predicted audience rating that reduces the difference between the current GRP and the target GRP, based on the difference between the current GRP and the target GRP. 18. The program described in Appendix 18.

[0078] (Appendix 25) a provisional matching means for provisionally matching advertising inquiries from one or more purchasing parties based on a first condition presented by a broadcaster side regarding an advertising broadcasting slot and a second condition presented by a purchasing party purchasing the broadcasting slot in order to broadcast an advertisement in the broadcasting slot; a re-matching means for re-matching advertising inquiries from one or more of the buyers based on changes to predetermined conditions included in the first conditions after the provisional matching; A determination means for determining one or more advertisements that meet the first condition as advertisements to be broadcast in a broadcasting time slot based on a result of the re-matching; A matching system comprising:

[0079] (Appendix 26) a broadcaster convenience matching means for, when detecting a change in broadcast timing of a program to be broadcast in the broadcast slot based on the convenience of the broadcaster, acquiring a predicted audience rating that has changed based on the change in broadcast timing of the broadcast slot, acquiring a current GRP (Gross Rating Point) and a target GRP of an advertisement matched as a result of the provisional matching or re-matching in the broadcast slot based on the predicted audience rating, and matching the advertisement to another broadcast slot or a further additional broadcast slot for the advertisement based on the difference between the current GRP and the target GRP; 26. The matching system of claim 25, comprising:

[0080] (Appendix 27) The predetermined condition included in the first condition is the purchase price, The re-matching means leaves the provisionally matched advertisement in the broadcast slot that shows a purchase amount equal to or greater than the increased purchase amount based on the change in the increase in the purchase amount for any of the broadcast slots, and re-matches to the broadcast slot other advertisements that are not matched in the broadcast slot and whose purchase amount included in the second condition is equal to or greater than the increased purchase amount. 27. The matching system of claim 25 or 26.

[0081] (Appendix 28) the predetermined condition included in the first condition is the length of broadcast time, The re-matching means, based on the change in the broadcast time length for any one of the broadcast slots, leaves the advertisement that has been provisionally matched in the broadcast slot and has a broadcast time length that is equal to or shorter than the changed broadcast time length, and re-matches, to the broadcast slot, another advertisement that has not been matched in the broadcast slot and whose broadcast time length included in the second condition is equal to or shorter than the changed broadcast time length. 27. The matching system of claim 25 or 26.

[0082] (Appendix 29) and an acquisition means for acquiring period information set in the order of a provisional matching period until the broadcast date of the broadcast slot, a main matching period, and a closed period; the provisional matching means performs the provisional matching process during the provisional matching period; the re-matching means performs the re-matching during the provisional matching period; The determination means performs the determination process during the main matching period. 29. A matching system according to any one of appendices 25 to 28.

[0083] (Appendix 30) The broadcaster convenience matching means performs matching processing during the provisional matching period and the actual matching period. 29. The matching system of claim 29.

[0084] (Appendix 31) When the total value of the broadcast time lengths indicated by the second conditions of one or more advertisements matched to the broadcast time slot by the provisional matching or the re-matching is longer than the broadcast time length included in the first condition based on the result of the re-matching, the determination means determines the one or more advertisements in the order of the purchase amounts included in the second conditions so that the total value is shorter than the broadcast time length included in the first condition, and performs a process of matching the remaining advertisements with other broadcast time slots that can be set in the next matching process. 31. A matching system according to any one of claims 25 to 30.

[0085] (Appendix 32) The broadcaster convenience matching means matches the advertisement to another broadcasting slot having the predicted audience rating that reduces the difference between the current GRP and the target GRP, or matches the advertisement to the additional broadcasting slot having the predicted audience rating that reduces the difference between the current GRP and the target GRP, based on the difference between the current GRP and the target GRP. 27. The matching system of claim 26. [Explanation of symbols]

[0086] 1. Matching device 11 Control section 12... Acquisition part 13. Temporary matching section 14. Rematching section 15. Broadcaster Matching Department 16...Confirmation part 100...Matching System 200 Broadcasting station system 300···Inventory control system 400...Advertising company system

Claims

1. a provisional matching means for provisionally matching advertising inquiries from one or more purchasing parties based on a first condition presented by a broadcaster regarding an advertising broadcasting slot and a second condition presented by a purchasing party purchasing the broadcasting slot in order to broadcast an advertisement in the broadcasting slot; a re-matching means for re-matching advertising inquiries from one or more of the buyers based on changes to predetermined conditions included in the first conditions after the provisional matching; a determination means for determining, based on a result of the re-matching, one or more advertisements that meet the first condition as advertisements to be broadcast in the broadcasting time slot; A matching device comprising:

2. a broadcaster convenience matching means for, when detecting a change in broadcast timing of a program to be broadcast in the broadcast slot based on the convenience of the broadcaster, acquiring a predicted audience rating that has changed based on the change in broadcast timing of the broadcast slot, acquiring a current GRP (Gross Rating Point) and a target GRP of an advertisement matched as a result of the provisional matching or re-matching in the broadcast slot based on the predicted audience rating, and matching the advertisement to another broadcast slot or a further additional broadcast slot for the advertisement based on the difference between the current GRP and the target GRP; The matching device according to claim 1 , comprising:

3. The predetermined condition included in the first condition is the purchase price, The re-matching means leaves the provisionally matched advertisement in the broadcast slot that shows a purchase amount equal to or greater than the increased purchase amount based on the change in the increase in the purchase amount for any of the broadcast slots, and re-matches to the broadcast slot other advertisements that are not matched in the broadcast slot and whose purchase amount included in the second condition is equal to or greater than the increased purchase amount. The matching device according to claim 1 .

4. the predetermined condition included in the first condition is the length of broadcast time, The re-matching means, based on the change in the broadcast time length for any one of the broadcast slots, leaves the advertisement that has been provisionally matched in the broadcast slot and has a broadcast time length that is equal to or shorter than the changed broadcast time length, and re-matches, to the broadcast slot, another advertisement that has not been matched in the broadcast slot and whose broadcast time length included in the second condition is equal to or shorter than the changed broadcast time length. The matching device according to claim 1 .

5. and an acquisition means for acquiring period information set in the order of a provisional matching period until the broadcast date of the broadcast slot, a main matching period, and a closed period; the provisional matching means performs the provisional matching process during the provisional matching period; the re-matching means performs the re-matching during the provisional matching period; The determination means performs the determination process during the main matching period. The matching device according to claim 2 .

6. The broadcaster convenience matching means performs matching processing during the provisional matching period and the actual matching period. The matching device according to claim 5 .

7. When the total value of the broadcast time lengths indicated by the second conditions of one or more advertisements matched to the broadcast time slot by the provisional matching or the re-matching is longer than the broadcast time length included in the first condition based on the result of the re-matching, the determination means determines the one or more advertisements in the order of the purchase amounts included in the second conditions so that the total value is shorter than the broadcast time length included in the first condition, and performs a process of matching the remaining advertisements with other broadcast time slots that can be set in the next matching process. The matching device according to claim 1 .

8. The broadcaster convenience matching means matches the advertisement to another broadcasting slot having the predicted audience rating that reduces the difference between the current GRP and the target GRP, or matches the advertisement to the additional broadcasting slot having the predicted audience rating that reduces the difference between the current GRP and the target GRP, based on the difference between the current GRP and the target GRP. The matching device according to claim 2 .

9. Preliminary matching of advertising inquiries from one or more buyers based on first conditions presented by a broadcaster for an advertising slot and second conditions presented by a buyer who will purchase the slot to broadcast an advertisement in the slot; re-matching advertising inquiries from one or more of the bidders based on changes to the predetermined conditions included in the first conditions after the provisional matching; Based on the result of the rematching, one or more advertisements that meet the first condition are determined as advertisements to be broadcast in the broadcasting time slot. Matching method.

10. The computer of the matching device, a provisional matching means for provisionally matching advertising inquiries from one or more purchasing parties based on a first condition presented by a broadcaster side regarding an advertising broadcasting slot and a second condition presented by a purchasing party purchasing the broadcasting slot in order to broadcast an advertisement in the broadcasting slot; re-matching means for re-matching advertising inquiries from one or more of the purchasing parties based on changes to predetermined conditions included in the first conditions after the provisional matching; a determination means for determining, based on a result of the re-matching, one or more advertisements that meet the first condition as advertisements to be broadcast in the broadcasting time slot; A program that functions as a

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