Device, method, and program for supporting printing of advertisements, and advertisement printing system

Abstract

To provide an advertisement printing support device, method and program, which enable advertisement printing that improves advertising effectiveness, and to provide an advertisement printing system.SOLUTION: An advertisement printing support device is provided, comprising an advertising target information acquisition unit 14 for acquiring attribute information of an advertising target to be printed on a packaging material for packaging a product, and an advertisement printing information determination unit 16 for determining advertisement printing information consisting of a combination of advertisement image information representing an advertising target to be printed on the packaging material and information on the type of the packaging material according to the attribute information of the advertising target.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to an advertisement printing support device, method, program, and advertisement printing system that support the printing of advertisements on packaging materials. [Background technology]

[0002] In recent years, the market for electronic commerce (EC) services such as Amazon (registered trademark) and Rakuten (registered trademark) has been expanding.

[0003] When products ordered on an e-commerce site are packed in packaging materials and shipped to the recipient, advertisements introducing other products in addition to the packed products or promoting the company's brand image are often included or printed on the packaging materials.

[0004] For example, in the past, advertising was done by printing an image of the advertised product on packaging material, or by printing a code on packaging material to access a website that contains information about the advertised product, and then directing the customer to the website.

[0005] Furthermore, for example, Patent Document 1 proposes a method of increasing advertising effectiveness by acquiring attribute information of the recipient of a package and attaching an advertisement that matches the attribute information to the package. [Prior art documents] [Patent documents]

[0006] [Patent Document 1] Japanese Patent Application Laid-Open No. 2006-155420 Summary of the Invention [Problem to be solved by the invention]

[0007] However, even if advertisements according to the attributes of the recipient are attached to packages as in Patent Document 1, the effectiveness of the advertisements may not be improved depending on the content of the advertisements.

[0008] For example, depending on the combination of the advertised product, the type of packaging material, and the design of the advertising image, the advertising effectiveness may be affected or may not be improved. For example, if the advertised product is an apple, and an image of a red apple is printed on white packaging material as shown in Figure 3A, the apple will look fresh and appetizing, which will improve the advertising effectiveness, but if an image of a red apple is printed on brown packaging material as shown in Figure 3B, the apple will look like an apricot or an old apple, which will not stimulate the appetite and may not be as effective.

[0009] In view of the above circumstances, an object of the present invention is to provide an advertisement printing support device, method, program, and advertisement printing system that are capable of performing advertisement printing that improves advertising effectiveness. [Means for solving the problem]

[0010] The advertising printing support device of the present invention includes an advertising target information acquisition unit that acquires attribute information of an advertising target to be printed on a packaging material in which a product is packed, and an advertising printing information determination unit that determines advertising printing information consisting of a combination of advertising image information representing the advertising target to be printed on the packaging material and the type of packaging material based on the attribute information of the advertising target. [Effects of the Invention]

[0011] According to the advertising printing support device of the present invention, attribute information of the advertising object to be printed on the packaging material in which the product is packed is obtained, and based on the attribute information of the advertising object, advertising printing information consisting of a combination of advertising image information representing the advertising object to be printed on the packaging material and information on the type of packaging material is determined, thereby making it possible to perform advertising printing that improves advertising effectiveness. [Brief explanation of the drawings]

[0012] [Figure 1] FIG. 1 is a block diagram showing a schematic configuration of an advertisement printing system using an embodiment of the advertisement management device of the present invention. [Figure 2]A table showing an example of the relationship between attribute information of the advertising target (type of product to be advertised), attribute information of the recipient, advertising image information, and information on the type of packaging material, and advertising effectiveness information (access rate) when the advertising image information is printed on packaging material. [Figure 3] A diagram showing an example of apple advertising image information printed on white packaging material and an example of apple advertising image information printed on brown packaging material. [Figure 4] FIG. 1 is a diagram illustrating a schematic configuration of an example of a printing device. [Figure 5] FIG. 2 is a sequence diagram illustrating the processing flow of the advertisement printing system shown in FIG. 1. [Figure 6] FIG. 2 is a sequence diagram illustrating the processing flow of the advertisement printing system shown in FIG. 1. DETAILED DESCRIPTION OF THE INVENTION

[0013] An advertisement printing system 1 using an embodiment of an advertisement printing support device of the present invention will be described in detail below with reference to the drawings. Fig. 1 is a block diagram showing a schematic configuration of the advertisement printing system 1 of this embodiment.

[0014] As shown in FIG. 1, the advertisement printing system 1 of this embodiment includes an advertisement management device 10, an orderer terminal device 20, an EC (Electric Commerce) management device 30, a logistics company management device 40, and an advertiser management device 50.

[0015] The advertising management device 10, the client terminal device 20, the EC management device 30, the logistics company management device 40 and the advertiser management device 50 are connected to a communication line such as an Internet line and are configured to enable the exchange of various information via the communication line.

[0016] In the advertising printing system 1 of this embodiment, when an orderer orders a specific product on an EC (Electronic Commerce) site, an advertisement for the specific advertised product is printed on the packaging material in which the product is packed.Then, the packaging material with the printed advertisement is sent to the recipient of the product, thereby achieving the advertising effect of the advertised product.The recipient may be the orderer himself or may be someone other than the orderer and designated by the orderer.

[0017] The advertisement printing system 1 of this embodiment determines a combination of advertising image information representing the advertising target to be printed on the packaging material and the type of packaging material based on the attribute information of the advertising target and the attribute information of the recipient. Note that the method for determining the combination of the attribute information of the advertising target, the attribute information of the recipient, advertising image information and the type of packaging material will be described in detail later.

[0018] Each device constituting the advertisement printing system 1 of this embodiment will be described in more detail below.

[0019] As shown in FIG. 1, the advertisement management device 10 includes a control unit 11 and a storage unit 12.

[0020] The control unit 11 controls the entire advertisement management device 10. In particular, the control unit 11 of this embodiment has a packaged product information acquisition unit 13, an advertising target information acquisition unit 14, an advertising target determination unit 15, an advertisement printing information determination unit 16, and an advertisement printing information output unit 17.

[0021] The packaged product information acquisition unit 13 receives product order information from an orderer and acquires attribute information of the packaged product from the order information. In this embodiment, the packaged product information acquisition unit 13 corresponds to the recipient information acquisition unit of the present invention.

[0022] The order information includes delivery item identification information for identifying the ordered delivery item and attribute information of the packaged item ordered by the orderer. The attribute information of the packaged item includes identification information such as the type of packaged item, manufacturer, and product number, as well as attribute information of the recipient of the packaged item. The attribute information of the recipient of the packaged item includes the recipient's address (delivery destination), recipient's gender, recipient's age, etc.

[0023] The packaged product information acquisition unit 13 also acquires information on the recipient's hobbies, preferences, and wealth level as attribute information of the recipient. The information on hobbies, preferences, and wealth level may be acquired, for example, from the recipient's personal information managed by the EC management device 30. The information on hobbies, preferences, and wealth level may be acquired, for example, from the recipient's past purchase history, favorite registrations, and web page browsing history, as well as information inferred from these pieces of information. The information on the recipient's wealth level may be acquired, for example, from the amount of money the recipient has spent within a certain period of time and information inferred from that amount.

[0024] The advertising target information acquisition unit 14 acquires attribute information of the advertising target output from the advertiser management device 50, which will be described later. The attribute information of the advertising target includes the type of product, the product name, and the manufacturer of the advertising target.

[0025] The advertising target information acquisition unit 14 also acquires information about the range of packed products to be packed in the packaging material on which the advertising image information is printed. The information about the range of packed products may include, for example, home appliances, food, furniture, toys, or daily necessities. The information about the range of packed products is specified by the advertiser.

[0026] The advertising target information acquisition unit 14 also acquires information on the attribute range of recipients who will receive the packaged product. The information on the attribute range of recipients includes information on the residential range of recipients, the gender range of recipients, and the age range of recipients. For example, the residential range acquired may be Eastern Japan, Western Japan, Kanto, Kyushu, Ibaraki, Fukuoka, etc. The gender range of recipients may be a range of both males and females, or a range of only males or only females. The age range of recipients may be, for example, 20s, 30s to 40s, 50s and over, etc. The information on the attribute range of recipients is specified by the advertiser.

[0027] Each piece of information acquired by the advertising target information acquisition unit 14 is linked to each advertising target and stored in the storage unit 12.

[0028] The advertising target determination unit 15 determines the advertising target to be printed on the packaging material. In this embodiment, the advertising target determination unit 15 determines the advertising target by matching the type of the packed product included in the attribute information of the packed product with the range of packed products specified by the advertiser, and by matching the attribute information of the recipient of the packed product with the range of recipient attributes specified by the advertiser.

[0029] Furthermore, the advertisement target determination unit 15 may determine an advertisement target that matches the information on the recipient's hobbies and preferences and the information on the degree of affluence described above.

[0030] Furthermore, the advertising target determination unit 15 may identify, based on the recipient's past purchase history or web page browsing history, products that the recipient purchases regularly and that are close to being repurchased, optional products for the packaged product, or consumables used in the packaged product, and determine them as advertising targets with priority.

[0031] The advertising target determination unit 15 may also acquire information on the printing range of the packaging material in which the packaged product is packaged. The advertising target determination unit 15 may then compare the size of the image representing the advertising target with the printing range of the packaging material and determine an advertising target in which the image representing the advertising target fits within the printing range.

[0032] Furthermore, the advertising target determination unit 15 may identify, based on the recipient's past purchase history or web page browsing history, products that the recipient purchases regularly and that are close to being repurchased, optional products for the packaged product, or consumables used in the packaged product, and determine them as advertising targets with priority.

[0033] The advertising printing information determination unit 16 determines advertising printing information for the advertising target determined by the advertising target determination unit 15. The advertising printing information is a combination of advertising image information representing the advertising target and information on the type of packaging material on which the information is to be printed.

[0034] The advertising image information includes an image showing the appearance of the advertised object, the main color of the image, the size of the image, the placement of the image on the packaging material, etc. The information on the type of packaging material to be printed includes the color, size, and material of the packaging material, etc.

[0035] The advertisement printing information determination unit 16 of this embodiment determines the above-mentioned advertisement printing information based on the attribute information of the advertising target determined by the advertising target determination unit 15 and the attribute information of the recipient included in the order information.

[0036] Specifically, the advertisement printing information determination unit 16 determines the advertisement printing information by inputting attribute information of an arbitrary advertisement target and attribute information of a recipient into the trained model stored in the storage unit 12.

[0037] The trained model is a model that has been machine-learned in advance for any number of advertising targets to determine the relationship between the advertising target's attribute information, recipient's attribute information, advertising image information, and packaging material type information, and the advertising effectiveness information when the advertising image information is printed on packaging material. Figure 2 is a table showing an example of the relationship between the advertising target's attribute information (the type of product that is the advertising target), recipient's attribute information, advertising image information, and packaging material type information, and the advertising effectiveness information (access rate) when the advertising image information is printed on packaging material.

[0038] For example, Example 1 shows an example in which the advertising effectiveness information (access rate) was good when the advertised product type was apples, the recipient's attribute information was not required, the packaging material type information was white cardboard, and the advertising image information included an image of an apple, the color of the apple image being "red," and the size of the apple image being "small." Figure 3A shows an example in which the advertising image information of Example 1 was printed on packaging material. Example 1 is an example in which the advertising effectiveness was good because the apples printed on the packaging material looked fresh and appetizing.

[0039] The access rate refers to the access rate to a site where the advertised product is posted, for example, when the advertising image information includes access information to the site (for example, a URL (Uniform Resource Locator) or a QR code (registered trademark) containing a URL).

[0040] Example 2 shows an example of poor advertising effectiveness information (access rate) when the advertised product type is apples, the recipient's attribute information is unspecified, the packaging material type information is brown cardboard, and the advertising image information includes an image of an apple, the color of the apple image being "red," and the size of the apple image being "small." Figure 3B shows an example of the advertising image information of Example 2 printed on packaging material. Example 2 is an example of poor advertising effectiveness because the apples look like apricots or old apples, which is not as appetizing as Example 1.

[0041] Also, Example 3 shows an example of a case where the type of product being advertised is a hair growth agent, the recipient's attribute information is a middle-aged man, the color of the packaging material is white cardboard, and the advertising image information includes an image of the hair growth agent and information on the placement of that image to place it large in the center of the outer surface of the packaging material, and the advertising effectiveness information (access rate) was poor. Example 3 is an example of a case where the recipient (a middle-aged man) does not want others to see the product, so when the image was printed large on the outer surface of the packaging material, it left a bad impression on the recipient and the advertising effectiveness was poor.

[0042] Also, Example 4 shows an example in which the advertising effectiveness information (access rate) was good when the advertised product type was a hair growth agent, the recipient's attribute information was a middle-aged man, the color of the packaging material was brown cardboard, and the advertising image information included an image of the hair growth agent and information on the placement of that image on the inside surface of the packaging material. Example 4 shows an example in which the recipient (a middle-aged man) was impressed with the product type and the advertising effectiveness was good when printed on the inside surface of the packaging material, because the product type was one that the recipient (a middle-aged man) did not want others to see.

[0043] The advertising effectiveness information is not limited to the access rate described above, and the results of a survey of recipients may also be used. The survey results may be obtained by, for example, including access information to a site where the survey is answered (for example, a URL or a QR code (registered trademark) including a URL) in the advertising image information, and quantifying the responses to the survey on that site (for example, whether the image was interesting or familiar to the recipient, etc.).

[0044] The trained model may be generated in the advertisement management device 10 and stored in the storage unit 12, or may be a model that is set in advance in a server device or the like separate from the advertisement management device 10. When the trained model is generated in the advertisement management device 10, the advertisement management device 10 may directly acquire the advertising effectiveness information, or the advertisement management device 10 may acquire the results of aggregation in an evaluation device separate from the advertisement management device 10.

[0045] As trained models, for example, trained planning learning devices that use CNN (convolutional neural network), VAE (variational encoder), and diffusion model technologies, as well as software and services that use neural networks, can be used.

[0046] Then, when advertising print information is output from the trained model, advertising print information with high advertising effectiveness is output.

[0047] The advertising print information output unit 17 outputs the advertising print information of the advertising target determined by the advertising print information determination unit 16 to the logistics company management device 40.

[0048] The storage unit 12 stores, for each advertising target, the attribute information of the advertising target acquired by the advertising target information acquisition unit 14 as described above, the range of attributes of the packaged goods specified by the advertiser, and the range of attributes of the recipient specified by the advertiser, in association with each other. The storage unit 12 also stores the trained model described above.

[0049] The advertisement management device 10 includes a CPU (Central Processing Unit), semiconductor memories such as a ROM (Read Only Memory) and a RAM (Random Access Memory), storage such as a hard disk, and a communication I / F (Interface).

[0050] An embodiment of the advertisement management program of the present invention is installed in the storage of the advertisement management device 10. When this advertisement management program is started by the CPU, the functions of the control unit 11 and the memory unit 12 of the advertisement management device 10 are realized.

[0051] In addition, in this embodiment, the functions of the control unit 11 and the memory unit 12 are performed by executing the advertising management program by the CPU, but some or all of the functions performed by the advertising management program may be configured from hardware such as an ASIC (Application Specific Integrated Circuit), an FPGA (Field-Programmable Gate Array), or other electrical circuits.

[0052] Next, the orderer terminal device 20 will be described.

[0053] The orderer terminal device 20 is used by the orderer to order packaged goods, and may be, for example, a desktop computer or a notebook computer, but is not limited to these and may also be a mobile terminal such as a tablet terminal or a smartphone.

[0054] The orderer terminal device 20 includes a control unit 21 and a display unit 22. The control unit 21 controls the entire orderer terminal device 20. In particular, the control unit 21 accesses the EC management device 30 that manages the EC site and displays a product ordering screen. The control unit 21 displays, on the ordering screen, information on the ordered product (packaged product), attribute information of the packaged product, including attribute information of the orderer (age, gender, address, etc.) and attribute information of the recipient, so that the information can be set and input, and outputs various pieces of information set and input on the ordering screen as necessary.

[0055] The display unit 22 includes a display device such as a liquid crystal display. The above-mentioned order screen is displayed on the display unit 22. If the orderer terminal device 20 is a tablet terminal or a smartphone, the order screen is displayed on a touch panel of the tablet terminal or smartphone.

[0056] The orderer terminal device 20 may also be configured to receive whether or not an advertisement is to be printed on the packaging material. Then, depending on whether or not an advertisement is to be printed, which is set and input in the orderer terminal device 20, it may be possible to determine whether or not an advertisement is to be printed on the packaging material.

[0057] If the purchaser selects to print an advertisement, a part of the advertising fee may be returned to the purchaser. Specifically, the purchaser who selects to print an advertisement may be given points that can be used to pay for products on the EC site (EC management device 30).

[0058] The display of the order screen on the orderer terminal device 20 and the acceptance of various information settings and inputs may be achieved not only by an EC site, but also by executing the functions of an application pre-installed on the hard disk of the orderer terminal device 20, or by using an application provided via a web browser.

[0059] The EC management device 30 is a server device that manages the above-mentioned EC site. The EC management device 30 receives order information output from the orderer terminal device 20 and outputs the order information to the advertisement management device 10 and the logistics provider management device 40.

[0060] The distributor management device 40 is used by the distributor, and may be, for example, a desktop computer or a notebook computer, but is not limited to these, and may also be a mobile terminal such as a tablet terminal or a smartphone.

[0061] The distributor management device 40 receives the order information output from the EC management device 30 and manages the process of the ordered products, from preparation to packaging, sealing, and shipping, based on the order information. When packaging the products, the distributor management device 40 presents information on the type of packaging material included in the above-mentioned advertising printing information. Based on the presented information on the type of packaging material, the distributor selects the packaging material to use for packaging the products.

[0062] Furthermore, a printer 41 is connected to the logistics company management device 40. The printer 41 prints on packaging materials such as cardboard boxes for packaging products based on the advertising image information included in the advertising print information. The printing method is not particularly limited, but may be an inkjet method or a thermal printing method, for example.

[0063] Furthermore, the printing device 41 may perform printing processing on packaging material before packaging, or may perform printing processing on packaging after packaging products. Fig. 4 is a diagram showing an example of the configuration of the printing device 41 that performs printing processing on packaging. As shown in Fig. 4, the printing device 41 includes a head unit 46 and a transport unit 2.

[0064] The transport unit 2 transports the package P in the direction of the arrow shown in Fig. 4. The package P has a print surface Ps that stands upright in a direction perpendicular to the transport surface, for example, as shown in Fig. 4.

[0065] The transport unit 2 includes a support table 3 and a transport belt unit 4. The support table 3 is a table that supports the transport belt unit 4.

[0066] The conveyor belt unit 4 includes a plurality of rollers and a conveyor belt extending in a direction perpendicular to the conveying direction of the package P. The rollers are arranged parallel to and spaced apart in the conveying direction of the package P. A circular conveyor belt is stretched between the parallelly arranged rollers, and the rollers rotate to move the conveyor belt, thereby conveying the package P.

[0067] The head unit 46 performs printing by ejecting ink onto the printing surface Ps of the package P transported by the transport unit 2.

[0068] 4, the head unit 46 has four line heads 46a, 46b, 46c, and 46d. The four line heads 46a to 46d are each a plurality of inkjet heads arranged in the vertical direction, and are arranged parallel to the conveying direction of the package P.

[0069] The four line heads 46a to 46d eject ink of C (cyan), M (magenta), Y (yellow), and K (black), respectively.

[0070] As the transport unit 2 transports the package P, ink is sequentially ejected in the horizontal direction from each of the line heads 46a to 46d, thereby performing the printing process.

[0071] The advertiser management device 50 is used by advertising agencies and the like that manage advertising requests, and is, for example, a desktop computer or a notebook computer, but is not limited to these and may also be a mobile terminal such as a tablet terminal or a smartphone.

[0072] The advertiser management device 50 receives and manages advertising requests from multiple advertisers. In response to the advertising requests from each advertiser, the advertiser management device 50 outputs to the advertising management device 10 the attribute information of the advertising target described above, advertising image information representing the advertising target, and information on the range of attributes of the packaged goods and the range of attributes of the recipient specified by the advertiser.

[0073] Next, the processing flow of the advertisement printing system 1 described above will be described with reference to the sequence diagrams shown in FIGS.

[0074] First, in response to an advertising request from an advertiser, attribute information of the advertising target, etc. is output from the advertiser management device 50 to the advertising management device 10, acquired by the advertising target information acquisition unit 14 of the advertising management device 10, and pre-stored in the memory unit 12 (S10).

[0075] Next, the orderer sets and inputs the order information using the orderer terminal device 20 (S12). The order information transmitted from the orderer terminal device 20 is accepted by the EC management device 30 (S14), and then output to the advertisement management device 10 and the logistics provider management device 40.

[0076] Then, the order information output from the EC management device 30 is received by the packaged product information acquisition unit 13 of the advertisement management device 10 and the logistics company management device 40 (S16).

[0077] Next, the advertising target determination unit 15 of the advertising management device 10 compares the attribute information of the packaged product included in the order information with the information on the range of attributes of the packaged product and the range of recipients specified by multiple advertisers stored in the memory unit 12, and performs matching (S18).

[0078] Then, the advertising target determination unit 15 identifies the advertised products that fall within the range of attributes of the packed products and the range of attributes of the recipient specified by the advertiser based on the attribute information of the packed products included in the order information (type of packed product, residential area and gender of the recipient), and determines them as advertising targets (S20).

[0079] Next, the advertisement printing information determination unit 16 determines the advertisement printing information by inputting the attribute information of the advertising target and the attribute information of the recipient into the trained model stored in the storage unit 12 (S22).

[0080] Then, the advertisement printing information output unit 17 outputs the advertisement printing information of the advertisement target determined by the advertisement printing information determination unit 16 to the distribution company management device 40 (S24).

[0081] The distributor management device 40 presents the information on the type of packaging material included in the input advertising printing information to the distributor, and outputs the advertising image information included in the input advertising printing information to the printing device 41 (S26). The printing device 41 prints on the packaging material based on the input advertising image information (S28).

[0082] Then, the product according to the order information is packed and sealed in the packaging material on which the advertising image information is printed (S30), and then shipped to the delivery destination according to the order information (S32).

[0083] According to the advertising printing system 1 of the above embodiment, attribute information of the advertising target is acquired, and advertising printing information consisting of a combination of advertising image information and information on the type of packaging material is determined based on the attribute information of the advertising target, so that advertising printing can be performed to improve advertising effectiveness.

[0084] In addition, in the advertising printing system 1 of the above embodiment, attribute information of the recipient of the packaging material is acquired, and advertising printing information is determined based on the attribute information of the advertising target and the attribute information of the recipient, thereby further improving the advertising effectiveness.

[0085] Furthermore, in the advertising printing system 1 of the above embodiment, the advertising printing information is determined using a trained model that has previously been machine-learned to learn the relationship between the advertising target's attribute information, the recipient's attribute information, the advertising image information, and the type of packaging material, and the advertising effectiveness information when the advertising image information is printed on the packaging material, so that advertising printing information that improves the advertising effectiveness for various advertising targets can be easily determined. Note that, although the recipient's attribute information is used in the above embodiment, the recipient's attribute information may be omitted.

[0086] Furthermore, in the advertising printing system 1 of the above embodiment, the advertising printing information is determined taking into consideration the combination of the color of the advertising image information and the color of the packaging material, the combination of the size of the advertising image information and the size of the packaging material, and the combination of the advertising image information and the placement of the advertising image information on the packaging material. This makes it possible to improve the advertising effectiveness for various combinations of advertising image information and types of packaging material.

[0087] Furthermore, in the advertisement printing system 1 of the above embodiment, the access rate to the advertised site is used as the advertisement effectiveness information, so that the advertisement effectiveness information can be acquired by a simple method.

[0088] The present invention is not limited to the above-described embodiments, and the components can be modified and embodied in practice without departing from the spirit of the invention. Furthermore, various inventions can be formed by appropriately combining the multiple components disclosed in the above-described embodiments. For example, all of the components shown in the embodiments can be appropriately combined. Naturally, various modifications and applications are possible without departing from the spirit of the invention.

[0089] The present invention further discloses the following supplementary notes.

[0090] (Appendix 1) The advertising printing support device of the present invention includes an advertising target information acquisition unit that acquires attribute information of an advertising target to be printed on a packaging material in which a product is packed, and an advertising printing information determination unit that determines advertising printing information consisting of a combination of advertising image information representing the advertising target to be printed on the packaging material and information on the type of packaging material, based on the attribute information of the advertising target.

[0091] (Appendix 2) The advertising printing support device described in Appendix 1 is provided with a recipient information acquisition unit that acquires attribute information of the recipient of the packaging material, and the advertising printing information determination unit can determine the advertising printing information based on the attribute information of the advertising target and the attribute information of the recipient.

[0092] (Appendix 3) In the advertising printing support device described in Supplementary Note 1, the advertising printing information determination unit can determine advertising printing information by inputting attribute information of any advertising target into a trained model that has previously been machine-learned to determine the relationship between attribute information of the advertising target, advertising image information, and information on the type of packaging material, and advertising effectiveness information when advertising image information is printed on the packaging material.

[0093] (Appendix 4) In the advertising printing support device described in Supplementary Note 2, the advertising printing information determination unit can determine advertising printing information by inputting attribute information of any advertising target and attribute information of the recipient into a trained model that has previously been machine-learned to determine the relationship between attribute information of the advertising target, attribute information of the recipient, advertising image information, and information on the type of packaging material, and advertising effectiveness information when advertising image information is printed on the packaging material.

[0094] (Appendix 5) In the advertising printing support device described in any of Appendices 1 to 4, the combination of advertising image information and information on the type of packaging material may include at least one of a combination of the color of the advertising image information and the color of the packaging material, a combination of the size of the advertising image information and the size of the packaging material, and a combination of the advertising image information and the placement of the advertising image information on the packaging material.

[0095] (Appendix 6) In the advertisement printing support device according to Supplementary Note 3 or Supplementary Note 4, the advertisement effectiveness information may include an access rate to the advertised site by the recipient of the packaging material.

[0096] (Appendix 7) The advertising printing system of the present invention includes an advertising printing support device according to any one of Supplementary Notes 1 to 6, and a printing device that prints on packaging material based on advertising printing information determined by the advertising printing support device.

[0097] (Appendix 8) The advertising printing support method of the present invention acquires attribute information of the advertising target to be printed on the packaging material in which the product is packed, and determines advertising printing information consisting of a combination of advertising image information representing the advertising target to be printed on the packaging material and information on the type of packaging material based on the attribute information of the advertising target.

[0098] (Appendix 9) The advertising printing support program of the present invention causes a computer to execute the steps of acquiring attribute information of an advertising target to be printed on a packaging material in which a product is packed, and determining advertising printing information consisting of a combination of advertising image information representing the advertising target to be printed on the packaging material and information on the type of packaging material, based on the attribute information of the advertising target. [Explanation of symbols]

[0099] 1. Advertising printing system 2 Transport unit 4 Conveyor belt section 10 Advertising management device 11 Control section 12 Storage section 13. Packaging Product Information Acquisition Department 14 Advertising target information acquisition unit 15 Advertising Targeting Department 16 Advertising printing information determination unit 17 Advertising printing information output section 20 Orderer terminal device 21 Control section 22 Display section 30 Management device 30 EC management device 40 Logistics company management device 41 Printing device 46 Head Unit 46a~46d Line Head 50 Advertiser Management Device P packaging Ps printing side

Claims

1. an advertising target information acquisition unit that acquires attribute information of advertising targets to be printed on packaging materials in which products are packaged; An advertising printing support device comprising an advertising printing information determination unit that determines advertising printing information consisting of a combination of advertising image information representing the advertising target to be printed on the packaging material and information on the type of the packaging material, based on attribute information of the advertising target.

2. a recipient information acquisition unit that acquires attribute information of a recipient of the packaging material, 2. The advertisement printing support device according to claim 1, wherein the advertisement printing information determination unit determines the advertisement printing information based on attribute information of the advertising target and attribute information of the recipient.

3. 2. The advertising printing support device according to claim 1, wherein the advertising printing information determination unit determines the advertising printing information by inputting attribute information of any of the advertising targets to a trained model that has previously undergone machine learning to determine the relationship between attribute information of the advertising target, the advertising image information, and information on the type of packaging material, and advertising effectiveness information when the advertising image information is printed on the packaging material.

4. 3. The advertising printing support device according to claim 2, wherein the advertising printing information determination unit determines the advertising printing information by inputting any attribute information of the advertising target and attribute information of the recipient to a trained model that has previously been machine-learned to determine the relationship between the attribute information of the advertising target, the attribute information of the recipient, the advertising image information, and information on the type of packaging material, and advertising effectiveness information when the advertising image information is printed on the packaging material.

5. 2. An advertising printing support device according to claim 1, wherein the combination of the advertising image information and the information on the type of packaging material includes at least one of a combination of the color of the advertising image information and the color of the packaging material, a combination of the size of the advertising image information and the size of the packaging material, and a combination of the advertising image information and the placement of the advertising image information on the packaging material.

6. 5. The advertisement printing support device according to claim 3, wherein the advertising effectiveness information includes an access rate of the recipient of the packaging material to the site of the advertisement.

7. An advertisement printing support device according to claim 1; and a printing device that prints on packaging material based on the advertising printing information determined by the advertising printing support device.

8. Acquire attribute information of the advertising target to be printed on the packaging material in which the product is packed, An advertising printing support method that determines advertising printing information consisting of a combination of advertising image information representing the advertising target to be printed on the packaging material and information on the type of the packaging material, based on attribute information of the advertising target.

9. A step of acquiring attribute information of an advertisement target to be printed on a packaging material in which the product is packaged; and a step of determining advertising printing information consisting of a combination of advertising image information representing the advertising target to be printed on the packaging material and information on the type of the packaging material, based on the attribute information of the advertising target.

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