Control device

Abstract

The convenience for the customer can be improved.SOLUTION: A store control device is a control device for controlling a store display device provided on a seat, and includes display means for displaying an order screen used when a customer seated on the seat orders a commodity on the store display device. The order screen includes a moving display area in which each of a plurality of images including an image of a product to be ordered is displayed in order so as to move in a predetermined direction along a lane. The store control device further includes designation reception means for receiving setting of a commodity to be discounted among commodities to be ordered and the number of remaining commodities to be discounted. When the designation reception means receives the setting of the discount object commodity and the remaining number of the specific commodity, the display means displays an image notifying the discount object commodity and an image indicating the remaining number of the discount object commodity as a part of the plurality of images in the moving display area on the order screen.SELECTED DRAWING: Figure 12

Description

[Technical Field]

[0001] The present invention relates to a control device, and more particularly to a control device that controls a display device provided in a seat. [Background technology]

[0002] Various systems for accepting customer orders have been proposed in stores that provide food and beverages. For example, Patent Document 1 discloses a technology that detects a customer's selection action on image data of food and beverages that are scrolled on a display means, and displays data about the selected food and beverage on the display means using masking processing. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent No. 5715942 Summary of the Invention [Problem to be solved by the invention]

[0004] However, there is still a demand for technology that is more convenient for customers. Furthermore, such demands are not limited to stores that sell food and beverages, but are common to all stores that sell merchandise. The present invention has been made in consideration of the above circumstances, and provides technology that makes it possible to improve convenience for customers. [Means for solving the problem]

[0005] A control device according to one aspect of the present invention is a control device that controls a display device provided in a seat, and includes a display means on the display device for displaying an order screen used by a customer seated in the seat when ordering a product, the order screen including a moving display area that displays images of multiple products to be ordered in sequence, moving in a predetermined direction, a product menu button, and a menu screen that is displayed when the product menu button is operated, the menu screen including images of multiple products to be ordered, and when the menu screen is displayed, the position of the menu screen is fixed, and each of the images of the multiple products displayed in the moving display area continues to move in the predetermined direction.

[0006] In the above control device, preferably, the menu screen further includes a plurality of classification buttons, and when any one of the plurality of classification buttons is operated on the menu screen, a menu screen including images of products belonging to the classification of the operated classification button is displayed. [Effects of the Invention]

[0007] The present invention makes it possible to improve convenience for customers. [Brief explanation of the drawings]

[0008] [Figure 1] 1 is a schematic block diagram showing the system configuration of a management system 100 according to the present invention. [Figure 2] FIG. 2 is a diagram showing a specific example of the exterior of a store system 110. [Figure 3] FIG. 10 is a diagram showing a specific example of an order screen. [Figure 4] 10A and 10B are diagrams showing specific examples of changes in display when a customer performs an operation to order a product. [Figure 5] 10A and 10B are diagrams showing specific examples of changes in display when a customer performs an operation to order a product. [Figure 6] FIG. 10 is a diagram showing a specific example of a support setting screen. [Figure 7] FIG. 10 is a diagram illustrating a product display function. [Figure 8]FIG. 10 is a diagram showing an example in which an image 443 showing campaign information is displayed. [Figure 9] FIG. 10 is a diagram showing an example of a screen when campaign information is operated. [Figure 10] FIG. 10 is a diagram showing an example of a screen when campaign information is operated. [Figure 11] FIG. 10 is a diagram showing a specific example of a menu screen 436. [Figure 12] FIG. 10 is a diagram showing a first example in which an image showing discount information is displayed in a moving display area 440 of an order screen displayed on a store display device 43. [Figure 13] FIG. 10 is a diagram showing a second example in which an image showing discount information is displayed in a moving display area 440 of an order screen displayed on a store display device 43. [Figure 14] FIG. 4 is a diagram showing an image 447 indicating the remaining number of discounted products after an order for the discounted products has been placed in the first example. [Figure 15] FIG. 4 is a diagram showing an image 447 indicating the remaining quantity of discounted products after an order for the discounted products has been placed in the second example. [Figure 16] 10 is a diagram showing an example of an order screen displayed on the customer terminal device 10 in synchronization with the order screen displayed on the store display device 43. FIG. [Figure 17] 10 is a diagram showing an example of an operation performed when a customer terminal screen is displayed on the customer terminal device 10. FIG. [Figure 18] 2 is a schematic block diagram showing a specific example of a management device 20. FIG. [Figure 19] FIG. 10 is a diagram illustrating a specific example of a customer information table. [Figure 20] FIG. 2 is a schematic block diagram showing a specific example of a store control device 30. [Figure 21] 10 is a flowchart showing a specific example of processing by the store control device 30. [Figure 22] FIG. 2 is a diagram illustrating an outline of an example of the hardware configuration of an information processing device 90 applied to the present embodiment. [Figure 23]13 is a diagram showing a modified example of an image showing discount information displayed in a moving display area 440 of an order screen displayed on a store display device 43. FIG. DETAILED DESCRIPTION OF THE INVENTION

[0009] FIG. 1 is a schematic block diagram showing the system configuration of a management system 100 of the present invention. The management system 100 includes a customer terminal device 10, a management device 20, and a store system 110. The customer terminal device 10, the management device 20, and the store system 110 are communicatively connected via a network 70. The network 70 may be a network using wireless communication or a network using wired communication. The network 70 may be configured using, for example, the Internet or a local area network (LAN). The network 70 may also be configured by combining multiple networks.

[0010] The customer terminal device 10 is a terminal device used by customers who order and receive products at a store that is the object of management system 100 management. The store that is the object of management may be, for example, a store that provides food and beverages to customers. In this case, the products are food and beverages. However, the products provided to customers at the store that is the object of management do not have to be limited to food and beverages. The customer terminal device 10 is, for example, an information processing device such as a smartphone, a mobile phone, a personal computer, a tablet terminal, a portable game console, or a wearable computer. The customer terminal device 10 is capable of communicating with other devices via a network 70.

[0011] The management device 20 is a device that manages the store system 110 installed in a store that is the object of management by the management system 100. The management device 20 is configured using an information processing device such as a personal computer, a tablet terminal, or a server device. The management device 20 accepts registration of data related to a group of products that can be offered as menu items in a store that is the object of management by the management system 100 (hereinafter referred to as "product group data"). The product group data includes, for example, images of each of a plurality of products that can be offered as menu items, and information about each product (for example, the offering price, information about ingredients, information about cooking, etc.).

[0012] The product group data is registered by a person with predetermined authority, such as an administrator of the management device 20. The product group data may be registered in any manner. For example, the product group data may be registered by the administrator operating an input / output device (user interface) provided in the management device 20. For example, the product group data may be registered by the administrator transmitting the product group data from another information processing device to the management device 20.

[0013] The store system 110 is installed in one or more stores that are the object of management by the management system 100. A store system 110 is installed, for example, in each store that serves food and beverages. In this case, each product included in the product group data is food and beverages. The store system 110 includes a store control device 30 (an example of a control device), a kitchen display device 40, a transport control device 41, a transport device 42, and multiple store display devices 43 (an example of a display device). Each device in the store system 110 is communicably connected via a network 71 installed in the store system 110. The network 71 may be configured using, for example, a LAN or a wireless LAN.

[0014] The store control device 30 is a device that controls each device provided in the store system 110. The store control device 30 is configured using information processing devices such as personal computers and server devices. The store control device 30 receives product group data transmitted from, for example, the management device 20, determines products to be displayed on the store display device 43 of the store system 110 (hereinafter referred to as "display target products"), and displays images of the display target products on the store display device 43. The store control device 30 may determine, for example, products selected on the kitchen display device 40 as display target products.

[0015] The kitchen display device 40 is a device used by the kitchen manager in the store system 110. The kitchen display device 40 is an information processing device such as a smartphone, mobile phone, personal computer, tablet device, portable game console, wearable computer, or dedicated terminal. The kitchen display device 40 displays products included in the product group data transmitted from the management device 20 as product candidates. The kitchen display device 40 notifies the store control device 30 of the products selected by the kitchen manager. The kitchen display device 40 also displays information regarding orders placed by customers via operations on the store display device 43 or the customer terminal device 10 (hereinafter referred to as "order information"). The order information may include, for example, information indicating the seat where the customer who placed the order is seated, information indicating the ordered products, and information indicating the number of ordered products. The kitchen manager prepares and serves products (food and beverages) to customers according to the order information displayed on the kitchen display device 40.

[0016] The transport control device 41 controls the operation of the transport device 42. The transport control device 41 may control the operation of the transport device 42 in accordance with control signals transmitted from, for example, the store control device 30 or the kitchen display device 40. The transport device 42 transports products prepared by the kitchen manager to customers. The transport device 42 is configured using, for example, a conveyor.

[0017] The store display device 43 may be an image display device such as a liquid crystal display, an organic EL (Electro Luminescence) display, etc. The store display device 43 may be configured as a touch panel further equipped with an input device.

[0018] FIG. 2 is a diagram showing a specific example of the exterior of the store system 110. A store is provided with multiple unit seats 44. A unit seat 44 is a seat used by a group of one or more customers who make a payment together. A unit seat 44 may be configured as a seat used by a single customer (for example, a single seat provided at a counter), or as shown in FIG. 2, as a seat used by multiple customers. One or more store display devices 43 may be provided for each unit seat 44.

[0019] 2, one store display device 43 is provided for one unit seat 44. For example, a store display device 43a is provided for unit seat 44a, a store display device 43b is provided for unit seat 44b, and a store display device 43c is provided for unit seat 44c.

[0020] Conveying device 42 is provided so as to be able to transport merchandise from at least the kitchen to each unit seat 44. Each unit seat 44 is provided with at least one receiving opening 421. Conveying device 42 is configured to transport merchandise, for example, from the kitchen to receiving opening 421, and to stop the merchandise at receiving opening 421.

[0021] An order screen, which is a screen used by customers seated at each unit seat 44 when ordering products, is displayed on the store display device 43 provided at each unit seat 44. FIG. 3 is a diagram showing a specific example of the order screen. In the specific example of FIG. 3, at least an image 422 of the conveying device 42 and one or more product images 432 are displayed in a moving display area 440 (the area indicated by the dotted line in FIG. 3, an example of a moving display area). In addition, as shown in FIG. 3, an information display area 431, an order operation area 433, and a setting operation area 441 may also be displayed. In this example, the product image 432 is an image of a product such as sushi on a plate.

[0022] In the movement display area 440, the image 422 of the conveying device 42 may be displayed as forming a lane and moving in a predetermined direction at a predetermined speed. The product images 432 may be displayed sequentially as moving in a predetermined direction at a predetermined speed along the lane. For example, the image 422 of the conveying device 42 and each product image 432 may be displayed as moving from right to left at a predetermined speed. By displaying the image 422 of the conveying device 42 and the product images 432 as moving in the same direction at the same speed, it appears as if the products in each product image 432 are being loaded onto the conveying device 42 and moving. More specifically, such a display allows customers to see products (e.g., sushi) moving on a lane, as in a conveyor belt sushi restaurant. Only the product images 432 may be displayed as moving, without the image 422 of the conveying device 42 moving.

[0023] The store control device 30 or the store display device 43 may change the speed and direction of movement of these images in response to a customer's operation. The customer's operation may be accepted as an operation on the store display device 43, which is configured using, for example, a touch panel. For example, in response to a customer performing a flick operation on the touch panel that has a component in a direction opposite to a predetermined direction, the image 422 of the conveying device 42 and the product image 432 may be displayed so as to temporarily move in a direction opposite to the predetermined direction. Furthermore, in response to a customer performing a touch operation on the image 422 of the conveying device 42 or the product image 432, the movement of the image 422 of the conveying device 42 and the product image 432 may be temporarily stopped.

[0024] The information display area 431 is an area where information to be provided to customers is displayed. The type of information displayed in the information display area 431 may be controlled by the management device 20 or the store control device 30. For example, the information to be provided may be transmitted from the management device 20 to the store control device 30 via the network 70, and information selected by the store control device 30 may be displayed in the information display area 431. For example, advertising information to be provided to customers, information such as coupons, or a game screen that can be operated by customers may be displayed. The advertising information to be provided to customers may be advertising related to the operator of the store in which the store system 110 is installed, or advertising related to another entity. If the advertising related to another entity is provided, an advertising fee may be paid by the advertiser to the operator of the store.

[0025] The order operation area 433 is an area used by the customer when ordering a product. Figures 4 and 5 are diagrams showing specific examples of changes in the display when a customer orders a product. The order operation area 433 displays an order button 434 and multiple order candidate areas 435. The order button 434 is a button with the words "Order." The order candidate areas 435 are areas that show products selected by the customer as candidate products to order. As shown in Figure 3, when the customer has not selected an order candidate, no product images are displayed in any of the order candidate areas 435, and an image indicating that no product has been selected is displayed.

[0026] When a product image 432 to be ordered (desired to be ordered) is displayed on the display screen, the customer performs a selection operation on the product image 432 to be ordered. For example, the selection operation may be a drag operation, a tap operation, or another type of operation. When a drag operation is performed, the customer drags the product image 432 to be ordered to the order operation area 433. When a tap operation is performed, the customer taps the product image 432 to be ordered. When the customer performs a selection operation on the product image 432, the selected product image 432 is displayed in the order candidate area 435 as shown in FIG. 5. As described above, the product image 432 displayed in the order candidate area 435 indicates that the product image 432 has been selected by the customer as a candidate for ordering.

[0027] When a customer operates the order button 434, an order is placed for the product shown in the product image 432 displayed in the order candidate area 435 at the time the order was made. When a product order is placed, the store control device 30 registers information indicating the identification information of the unit seat 44 where the order was placed and the identification information of the ordered product. The store control device 30 displays this information on the kitchen display device 40. A kitchen manager (e.g., a cook) prepares the product based on the information displayed on the kitchen display device 40, and places it on a conveying device 42 to be transported to the destination (the unit seat 44 where the customer who placed the order is located). The transported product (the ordered product) is transported by the conveying device 42 to the receiving door 421 of the unit seat 44 where the customer who placed the order is located. The customer who placed the order can pick up and collect the product that has been transported to the receiving door 421.

[0028] The settings operation area 441 displays a support / settings button, a product menu button, and an order history / checkout button. When the support settings button is operated, a support settings screen is displayed. FIG. 6 is a diagram showing a specific example of the support settings screen. In FIG. 6, a support settings screen 442 is displayed, replacing part or all of the area where the settings operation area 441 was displayed. The support settings screen displays a call button, an operation explanation tutorial button, an allergen information button, a language selection button, a design switch button, an ON / OFF button for displaying information about products on the lane, and an ON / OFF button for the mini-game.

[0029] When a call button is operated, an output indicating that the call button has been operated is made at the unit seat 44 where the call button has been operated via an output device provided in the store system 110. For example, a lamp provided for each unit seat 44 may be lit, or the seat identification information of the unit seat 44 may be displayed or output as audio.

[0030] When the operation instruction tutorial button is pressed, an operation instruction screen is displayed. The operation instruction screen may display a video or still image explaining the operation. When the allergen information button is pressed, information about the allergens in the products offered at the store is displayed. For example, a table listing the products offered and the substances that cause the allergens may be displayed.

[0031] When the language selection button is operated, language buttons for multiple other languages ​​are displayed. For example, language buttons for English, French, German, Spanish, Chinese, and Korean may be displayed. When a language button is operated, the store display device 43 displays in the language assigned to the operated language button. When the design switching button is operated, the display design of the store display device 43 is switched to another design. Note that the effect of operating the language selection button and design switching button is limited to the store display device 43 on which the operation is performed.

[0032] When the product information display ON / OFF button on the lane is operated, the product information display function is switched on and off. In the state shown in FIG. 6, the product information display function is off. Therefore, product information (e.g., product name and price) is not displayed on each product image 432 moving down the lane on the screen. FIG. 7 is a diagram for explaining the product display function. In FIG. 7, the product information display function is on. In this case, product information 439 is displayed on each product image 432 moving down the lane on the screen. In the specific example shown in FIG. 7, the product name and price are displayed as the product information 439. The display area for the product information 439 is arranged for each product image 432 moving down the lane, for example, and moves in synchronization with the movement of the product image 432. Therefore, the product image 432 and the image of the tag showing the product information 439 appear to be moving down the lane together.

[0033] When the mini-game ON / OFF button is operated, the mini-game can be played using part or all of the screen of the store display device 43. For example, when the mini-game ON / OFF button is operated, a mini-game application is launched and the mini-game screen is displayed. The customer can then play the mini-game by operating the operation buttons displayed on the store display device 43. Coupons may be issued depending on the performance of the mini-game.

[0034] FIG. 8 is a diagram showing an example in which an image 443 showing campaign information is displayed. The product images on the lane of the store display device 43 may display an image 443 showing a campaign being carried out in the store, rather than the products themselves. FIGS. 9 and 10 are diagrams showing example screens when campaign information is operated. When the image showing the campaign is operated, a campaign display area 444 showing the details of the campaign is displayed. The campaign display area 444 is displayed in a layer above the image 422 of the transport device and other product images 432. Therefore, the campaign display area 444 is displayed stationary, but the lane and product images 432 may be displayed in a continuously flowing manner in the background.

[0035] When the menu button is operated in the campaign display area 444, characters and images indicating a menu (campaign menu image) 445 are displayed in the campaign display area 444. FIG. 10 is a diagram showing a specific example of the campaign menu image 445 being displayed. The campaign menu image 445 displayed in the campaign display area 444 displays images, names, and prices of products being sold in the campaign. When a specific product is operated in the campaign menu image 445, the operated product is displayed in the order candidate area 435 and becomes available for ordering.

[0036] FIG. 11 is a diagram showing a specific example of the menu screen 436. When the product menu button 461 is operated, the menu screen 436 including a plurality of product images 432 and a plurality of category buttons 437 is displayed. When any one of the category buttons 437 on the menu screen 436 is operated, the menu screen 436 including the product images 432 belonging to the category corresponding to the operated button (here, the category "nigiri" (sushi rice balls)) is displayed. The menu screen 436 may be displayed, for example, superimposed on the product images 432 in the moving display area 440 in which the product images 432 are displayed. In this case, the position of the menu screen 436 may be fixed, but each product image 432 in the moving display area 440 may continue to move in a predetermined direction at a predetermined speed. The menu screen 436 displays buttons related to one or more products. A product selected on the menu screen 436 (for example, the product whose button was operated) is displayed in the order candidate area 435. In this way, the operation of selecting a product to be ordered may be, for example, an operation of dragging and dropping product image 432 into order candidate area 435, an operation on a button displayed on menu screen 436, or may be implemented in other ways.

[0037] 12 and 13 are diagrams showing examples in which an image showing discount information is displayed in the moving display area 440 of the order screen displayed on the store display device 43. FIG.

[0038] 12 and 13, when the ordered products are perishable, there is a need on the part of the store to discount the products and sell them all before they lose their freshness and have to be discarded. There is also a need on the part of the customer to purchase products at the lowest possible price. Taking these needs into consideration, an image showing discount information may be displayed in the moving display area 440 of the order screen displayed on the store display device 43. By displaying such a product, it is possible to improve customer convenience and reduce the amount of discarded products.

[0039] Specifically, when necessary, the user of the store controller 30 (store manager) determines which products are eligible for discounting from among the products eligible for ordering, and inputs the determined products to be discounted and the remaining quantity of the discounted products into the store controller 30. The discounted prices may be input into the store controller 30 by the user of the store controller 30, or may be stored in advance in the store controller 30. The determined products to be discounted and the remaining quantity of the discounted products may be input into the kitchen display device 40 and transmitted from the kitchen display device 40 to the store controller 30.

[0040] Upon receiving the input of these settings, the store control device 30 creates an image announcing the discounted products and an image showing the remaining number of discounted products, and displays them in the moving display area 440 on the order screen of the store display device 43. The image announcing the discounted products and the image showing the remaining number of discounted products are displayed as part of multiple images that are displayed in sequence, moving in a predetermined direction along the lane.

[0041] In this example, the discounted product is a product called "carefully selected bigeye tuna," the remaining quantity of the discounted product is "5," and the discounted price is "100 yen." In the first example shown in FIG. 12, image 446 announcing the discounted product includes image 447 indicating the remaining quantity of the discounted product. Images 446 and 447 are displayed moving as a single product image. In the second example shown in FIG. 13, image 446 announcing the discounted product and discounted product images 438 in the same number as the remaining quantity of the discounted product (i.e., "5") are displayed consecutively. In the second example shown in FIG. 13, the number of discounted product images 438 corresponds to image 447 indicating the remaining quantity of the discounted product.

[0042] 14 and 15 are diagrams showing changes in the image 447 showing the remaining quantity of the discounted product after an order for the discounted product has been placed.

[0043] When a customer wishes to purchase a discounted product, the customer selects an image 446 announcing the discounted product or an image 438 of the discounted product, and then operates the order button 434. This places an order for the discounted product. When the store display device 43 accepts the execution of an order for the discounted product, it transmits the executed order to the store control device 30. The store control device 30 receives the order for the discounted product made through the store display device 43 from the store display device 43.

[0044] When an order for a discounted product is received, the store control device 30 may reduce the remaining quantity shown in the image 447 based on the order for the discounted product.

[0045] In this example, it is assumed that the store control device 30 receives an order for two discounted items. In the first example shown in Fig. 12, the remaining quantity of the discounted items shown in image 447 is reduced from "5" to "3" as shown in Fig. 14. In the second example shown in Fig. 13, the quantity of discounted item images 438 corresponding to image 447 is reduced from "5" to "3" as shown in Fig. 15.

[0046] Fig. 16 is a diagram showing an example of displaying an order screen on the customer terminal device 10 that is synchronized with the order screen displayed on the store display device 43. Fig. 16(a) is a diagram showing the order screen displayed on the store display device 43. Fig. 16(b) is a diagram showing an order screen displayed on the customer terminal device 10 that is synchronized with the order screen displayed on the store display device 43.

[0047] 16, when many customers are seated at one unit seat, customers seated at seats far from the store display device 43 may find it difficult to operate the store display device 43 due to the distance to the store display device 43. To eliminate this inconvenience, the store control device 30 may display on the customer terminal device 10 an order screen synchronized with the order screen displayed on the store display device 43.

[0048] As shown in Figure 16(a), in the moving display area 440 of the order screen (an example of a first screen) displayed on the store display device 43, an image 422 of the conveying device 42 and each of multiple product images 432 are displayed moving at a predetermined speed in a predetermined direction (here, from right to left).

[0049] Specifically, the product image 432 present at a predetermined position 450 on the lane (here, the center position of the lane displayed on the store display device 43) is defined as product image 432a, and the product images 432 arranged to the right of product image 432a (i.e., the product images 432 arranged upstream in the moving direction of product image 432) are defined as product images 432b, 432c, 432d, and 432e, in that order. The product images 432 pass the predetermined position 450 on the lane in the order of product images 432a, 432b, 432c, 432d, and 432e.

[0050] Furthermore, data storage location information 452 (here, a two-dimensional code) is displayed at an arbitrary position (here, the upper left position of the order screen) on the order screen displayed on the store display device 43. The data storage location information 452 may include information on the storage location (for example, URL information of the storage location) of the data on the customer terminal screen (an example of a second screen), which is the order screen displayed on the customer terminal device 10. The data storage location information 452 may be a code such as a barcode or a two-dimensional code (QR Code (registered trademark), etc.), or may be necessary information written in text.

[0051] 16(b), in the movement display area 440 of the customer terminal screen, the image 422 of the transport device 42 and each of the plurality of product images 432 are displayed moving at a predetermined speed in a predetermined direction (here, from right to left). The movement of each of the plurality of product images 432 on the customer terminal screen is synchronized with the movement of each of the plurality of product images 432 on the order screen displayed on the store display device 43.

[0052] Specifically, on the order screen ( FIG. 16(a) ) of the store display device 43, the product images 432a, 432b, 432c, 432d, and 432e pass through position 451 in the same order as the product images 432a, 432b, 432c, 432d, and 432e pass through position 450. Position 451 is a predetermined position in the lane on the customer terminal screen (here, the center position of the lane displayed on the customer terminal device 10). It is preferable that the product images 432a, 432b, 432c, 432d, and 432e pass through position 451 at the same time as they pass through position 450, but there may be some delay in timing due to slow communication speed between the store control device 30 and the customer terminal device 10, for example.

[0053] It should be noted that the customer terminal screen and the order screen displayed on the store display device 43 do not need to be the same, and for example, the customer terminal screen may be a simplified version of the order screen displayed on the store display device 43. The customer terminal screen may or may not display data storage location information 452.

[0054] FIG. 17 is a diagram showing an example of the operation performed when a customer terminal screen is displayed on the customer terminal device 10. As shown in FIG.

[0055] 17, a user (such as a store clerk) SF of the store control device 30 assigns store visit information to a customer CM when the customer CM visits the store. The store visit information may be any information assigned to the customer CM, such as a reservation number indicating the order of seat reservations, or information (customer information) about the customer CM managed by the store or a system linked to the store. The store visit information may be generated by the store control device 30 when the customer CM makes a seat reservation to the store control device 30 through the customer terminal device 10.

[0056] When guiding a customer CM to a seat, a user of the store control device 30 (such as a store clerk) inputs seat information, which is information specifying the seat to be guided, along with the customer CM's arrival information, into the store control device 30. This input causes the store control device 30 to acquire the seat information and the arrival information (process PR1). In process PR1, the store control device 30 may acquire the customer information (arrival information) of the customer CM by communicating with an external server that can communicate with the store control device 30 or by file linking.

[0057] When the store control device 30 receives the input of the seat information and store visit information, it generates a screen for the customer terminal and temporarily stores the data in a predetermined storage location of the store control device 30 (process PR2). The generated screen for the customer terminal corresponds to the display screen to be displayed on the store display device 43 installed at the seat indicated by the seat information.

[0058] The store control device 30 generates a code (such as a two-dimensional code) including a URL, which is the storage location of the data for the customer terminal screen, store visit information, and seat information, as data storage location information 452 (process PR3), and displays it on the store display device 43 installed at the seat of the customer CM (process PR4). From the perspective of crime prevention, in process PR4, the store control device 30 may display the code only for a certain period of time. Furthermore, in process PR4, the location where the code is displayed does not have to be the store display device 43 and is arbitrary. For example, the store control device 30 may output a paper with the code printed on it and hand it to the customer CM when guiding the customer CM to his or her seat.

[0059] The customer CM reads the data storage location information 452 using the camera of the customer terminal device 10 that the customer CM owns. As a result, the customer terminal device 10 acquires the URL that is the storage location of the data for the customer terminal screen, the store arrival information, and the seat information (process PR5). The customer terminal device 10 accesses the storage location of the data for the customer terminal screen and transmits the store arrival information and the seat information to the store control device 30 (process PR6).

[0060] If the store arrival information and seat information match those entered by the user of the store control device 30, the store control device 30 transmits data for the customer terminal screen to the customer terminal device 10 (process PR7). Upon receiving the data for the customer terminal screen, the customer terminal device 10 displays the customer terminal screen.

[0061] The data storage location information 452 may include at least information on the storage location of the customer terminal screen data. The store control device 30 may unconditionally transmit the customer terminal screen data to a terminal that has accessed the storage location of the customer terminal screen data. However, by generating data storage location information 452 that includes the storage location of the customer terminal screen data, store visit information, and seat information, it is possible to determine whether the terminal has legitimate authority when accessing the storage location of the customer terminal screen data. As a result, it is possible to prevent erroneous orders from being placed by someone unrelated to the customer at that seat.

[0062] The store control device 30 receives information on orders placed through the store display device 43 and the customer terminal device 10 from each of the store display device 43 and the customer terminal device 10 (process PR8).The store control device 30 manages the order information received from the store display device 43 and the order information received from the customer terminal device 10 as orders placed at the same seat (process PR9).

[0063] 18 is a schematic block diagram showing a specific example of the management device 20. The management device 20 is configured using information equipment such as a personal computer, a server device, etc. The management device 20 includes a communication unit 21, an input unit 22, an output unit 23, a storage unit 24, and a control unit 25.

[0064] The communication unit 21 is a communication device. The communication unit 21 may be configured as, for example, a network interface. The communication unit 21 communicates data with other devices via the network 70 in accordance with the control of the control unit 25. The communication unit 21 may be a device that performs wireless communication or a device that performs wired communication.

[0065] The input unit 22 is configured using existing input devices such as a keyboard, a pointing device (mouse, tablet, etc.), buttons, a touch panel, etc. The input unit 22 is operated by a user (administrator) of the management device 20 when inputting the administrator's instructions to the management device 20. The input unit 22 may be an interface for connecting the input device to the management device 20. In this case, the input unit 22 inputs an input signal generated in the input device in response to the administrator's input to the management device 20. The input unit 22 may be configured using a microphone and a voice recognition device. In this case, the input unit 22 acquires an acoustic signal generated by the administrator's speech, performs voice recognition on the words spoken by the administrator, and inputs character string information of the recognition result to the management device 20. The voice recognition process may be performed by the control unit 25. The input unit 22 may be configured in any way as long as it is configured to input the administrator's instructions to the management device 20.

[0066] The output unit 23 outputs information in a form recognizable by the administrator. The output unit 23 may be, for example, an image display device such as a liquid crystal display or an organic EL (Electro Luminescence) display. The output unit 23 may be an interface for connecting the image display device to the management device 20. In this case, the output unit 23 generates a video signal for displaying image data and outputs the video signal to the image display device connected to the output unit 23. The output unit 23 may be a device for outputting sound, such as a speaker. The output unit 23 may be an interface for connecting an audio output device, such as a speaker or headphones, to the management device 20. In this case, the output unit 23 generates an audio signal for reproducing audio data and outputs the audio signal to the audio output device connected to the output unit 23. The output unit 23 may be configured as a touch panel integrated with the input unit 22.

[0067] The storage unit 24 is configured using a storage device such as a magnetic hard disk drive or a semiconductor storage device. The storage unit 24 stores data used by the control unit 25. The storage unit 24 stores data required when the control unit 25 performs processing. The storage unit 24 functions as, for example, a content information storage unit 241, a customer attribute information storage unit 242, and an estimation model storage unit 243.

[0068] The content information storage unit 241 stores content information. The content information includes characters, images, and the like that are displayed on the store display device 43 of the store system 110. The content information includes, for example, information (product group data) about products that may be provided in a store that is managed by the management system 100, information about advertisements, and information about games that are provided to customers.

[0069] The customer attribute information storage unit 242 stores a customer attribute information table containing information about the attributes of customers registered in the management system 100 (hereinafter referred to as "customer attribute information"). FIG. 19 is a diagram showing a specific example of a customer attribute information table. The customer attribute information table has multiple customer attribute information records. A customer attribute information record has, for example, values ​​for customer identification information, attribute information, order history, and store visit frequency. One customer attribute information record contains customer information registered by one customer.

[0070] Customer identification information is identification information assigned to each customer. Attribute information may include, for example, information related to gender and age. Order history is information indicating the history of past orders placed by the customer. Order history may indicate a history for a predetermined period going back in time, or a history for a predetermined number of items going back in time, or may be defined in other ways. Visit frequency is information indicating how often the customer visits the store. For example, predetermined categories (daily, several times a week, once a week, once a month, etc.) may be defined in advance, and information indicating which category the customer falls into may be used as the visit frequency value.

[0071] The estimation model storage unit 243 stores estimation models. The estimation model is a model used to estimate products that a customer may order based on customer attribute information. The estimation model may be configured as a trained model obtained by machine learning using training data, for example. In this case, for example, a combination of actual customer attribute information (e.g., attribute information or order history) and products actually ordered by a customer corresponding to the customer attribute information may be used as a combination of explanatory variables and a target variable of the training data. The combination of the explanatory variables and the target variable may be defined in any other way. For example, a combination of past order history and a product classification actually ordered may be used. For example, a combination of the elapsed time from a first action (described below) and a product or product classification actually ordered thereafter may be used. For example, a combination of the time required from a first action to a second action (described below) by the customer and a product or product classification actually ordered thereafter may be used. The estimation model may be information such as a look-up table (LUT) obtained by performing an analysis process based on past statistics, etc.

[0072] The control unit 25 is configured using a processor such as a CPU (Central Processing Unit) and a memory (main storage device). The control unit 25 functions as a content control unit 251, a customer attribute information control unit 252, and a determination unit 253 by the processor executing a program. All or part of the functions of the control unit 25 may be realized using hardware such as an ASIC (Application Specific Integrated Circuit), a PLD (Programmable Logic Device), or an FPGA (Field Programmable Gate Array). The above program may be recorded on a computer-readable recording medium. Examples of computer-readable recording media include portable media such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, and a semiconductor storage device (e.g., a solid-state drive (SSD)), as well as storage devices such as a hard disk or semiconductor storage device built into a computer system. The above program may be transmitted via a telecommunications line.

[0073] The content control unit 251 accepts the registration of content information. For example, the content control unit 251 receives content information received via the communication unit 21 or content information input via the input unit 22. The content control unit 251 records the received content information in the content information storage unit 241. The content control unit 251 may transmit the content information stored in the content information storage unit 241 to all store systems 110 at a predetermined timing (for example, once a day at a predetermined time). The content information transmitted from the content control unit 251 is received by, for example, the store control device 30 of each store system 110.

[0074] The customer attribute information control unit 252 controls the customer attribute information stored in the customer attribute information storage unit 242. For example, the customer attribute information control unit 252 may receive customer attribute information transmitted as a registration request from the customer terminal device 10, and may use the received customer attribute information to generate a new customer attribute information record and register it in the customer attribute information table. The customer attribute information control unit 252 may receive information indicating a customer's order history from the store control device 30, and update the order history in the customer attribute information.

[0075] When the determination unit 253 receives a determination request, it determines the products (hereinafter referred to as "priority display products") that are to be preferentially displayed to the customer identified by the customer attribute information included in the determination request. The determination unit 253 transmits the priority display products that are the determination result to the sender of the determination request. The sender of the determination request (for example, the store control device 30) displays product images 432 of the products included in the priority display products on the store display device 43 of the unit seat 44 where the customer is seated.

[0076] The determination unit 253 may, for example, estimate products that are likely to be ordered by a customer and determine the estimated products as priority display products. Such a determination may be made by any process. More specifically, it is as follows.

[0077] For example, the determination unit 253 may estimate products that are likely to be ordered by a customer based on the customer attribute information and an estimation model stored in the estimation model storage unit 243. The determination unit 253 may estimate products that are likely to be ordered based on, for example, customer attribute information included in the customer attribute information. For example, products may be estimated based on information such as gender and generation (age) included in the attribute information and an estimation model. The determination unit 253 may estimate products that are likely to be ordered based on, for example, the customer's past order history included in the customer attribute information. In this case, the determination unit 253 may estimate products that are likely to be ordered by the customer based on the estimation model stored in the estimation model storage unit 243 and the order history.

[0078] The determination unit 253 may determine, as the priority display product, a product similar to a product that a customer has ordered relatively frequently in the past, for example, based on a predefined relationship between similar products. For example, if many products related to "tuna" have been ordered in the past, a group of products defined as products similar to tuna may be determined as the priority display product. For example, products in the same or similar price range as a product that has been ordered relatively frequently in the past may be determined as the priority display product. If more products classified as high-priced products have been ordered in the past than a predetermined standard, a group of products classified as high-priced products may be determined as the priority display product. It is desirable that the relationship between price ranges and products be predefined.

[0079] For example, the determination unit 253 may determine a priority display commodity based on the time elapsed since a first action of the customer. A specific example of the first action is entering a store. In this case, the determination unit 253 determines a priority display commodity based on the time elapsed since the customer entered the store. Specifically, if the time elapsed since entering the store is shorter than a predetermined time (e.g., 1 minute or 5 minutes), a beverage (e.g., soft drink or alcoholic beverage) may be determined to be the priority display commodity. If the time elapsed since entering the store is longer than a predetermined time (e.g., 30 minutes or 1 hour, or if the store has a usage time limit, a predetermined time before the usage time limit (e.g., 10 minutes before), etc.), a product categorized as a dessert or a product categorized as tea (including coffee) may be determined to be the priority display commodity.

[0080] Such a determination may be made when a predetermined condition (for example, the condition that the customer has not yet placed an order) is met, rather than based on the time elapsed since entering the restaurant. Furthermore, the determination may be made based on the time elapsed since the customer sat down, rather than based on the time elapsed since entering the restaurant, or based on the time elapsed since the seat identification information and customer identification information were registered. In this case, the first action would be the action of sitting down, or the action of registering the seat identification information and customer identification information.

[0081] Another specific example of the first action is an action of placing an order. In this case, the determination unit 253 determines the priority display item based on the time elapsed since the customer last placed an order. Specifically, if a predetermined amount of time or more has passed since the customer last placed an order, the determination unit 253 may determine that an item categorized as a final meal (for example, a rice bowl or ramen), an item categorized as a dessert, or an item categorized as tea (including coffee) is the priority display item.

[0082] For example, the determination unit 253 may determine the prioritized display product based on the time required from the first action to the second action of the customer. For example, specific examples of the first action and the second action may be the second-to-last ordering action and the last ordering action, respectively. In other words, the prioritized display product may be determined based on the length of time required between orders. If this required time is longer than a predetermined threshold, the prioritized display product may be a product classified as a final meal (for example, a rice bowl or ramen), a product classified as a dessert, or a product classified as tea (including coffee).

[0083] 20 is a schematic block diagram showing a specific example of a store control device 30. The store control device 30 is configured using information devices such as a personal computer or a server device. The store control device 30 includes a communication unit 31, an input unit 32 (an example of a designation reception means and a store visit information acquisition means), an output unit 33, a memory unit 34, and a control unit 35.

[0084] The communication unit 31 is a communication device. The communication unit 31 may be configured as, for example, a network interface. The communication unit 31 communicates data with other devices via the network 71 in accordance with the control of the control unit 35. The communication unit 31 may be a device that performs wireless communication or a device that performs wired communication.

[0085] The input unit 32 is configured using existing input devices such as a keyboard, a pointing device (mouse, tablet, etc.), buttons, and a touch panel. The input unit 32 is operated by a user (store manager) of the store control device 30 when inputting instructions from the store manager to the store control device 30. The input unit 32 accepts various operations, such as setting discounted items among items to be ordered and the remaining quantity of the discounted items, and store visit information. The input unit 32 may be an interface for connecting the input device to the store control device 30. In this case, the input unit 32 inputs an input signal generated on the input device in response to an input by the store manager to the store control device 30. The input unit 32 may be configured using a microphone and a voice recognition device. In this case, the input unit 32 acquires an acoustic signal generated by the store manager's speech, performs voice recognition on the words spoken by the store manager, and inputs the string information of the recognition result to the store control device 30. The voice recognition process may be performed by the control unit 35. The input unit 32 may be configured in any way as long as it is capable of inputting instructions from the store manager to the store control device 30.

[0086] The output unit 33 outputs information in a form recognizable by the store manager. The output unit 33 may be an image display device such as a liquid crystal display or an organic EL display. The output unit 33 may be an interface for connecting the image display device to the store control device 30. In this case, the output unit 33 generates a video signal for displaying image data and outputs the video signal to the image display device connected to the output unit 33. The output unit 33 may be a device for outputting sound, such as a speaker. The output unit 33 may be an interface for connecting an audio output device, such as a speaker or headphones, to the store control device 30. In this case, the output unit 33 generates an audio signal for reproducing audio data and outputs the audio signal to the audio output device connected to the output unit 33. The output unit 33 may be configured as a touch panel integrated with the input unit 32.

[0087] The storage unit 34 is configured using a storage device such as a magnetic hard disk drive or a semiconductor storage device. The storage unit 34 stores data used by the control unit 35. The storage unit 34 stores data required when the control unit 35 performs processing. The storage unit 34 functions as, for example, an inventory information storage unit 341, a content information storage unit 342, an order information storage unit 343 (an example of an order management means), and a screen storage unit 344 (an example of a data storage means).

[0088] The inventory information storage unit 341 stores information about inventory in the store in which the store control device 30 is installed. The inventory information may be input by, for example, a store manager operating the input unit 32. The inventory information may be updated based on current inventory information, information about newly purchased items, and information about products provided to customers upon order.

[0089] The content information storage unit 342 stores content information. The content information stored in the content information storage unit 342 may be content information transmitted from the management device 20. The content information may include information about products (food and drink) that are out of stock in the store.

[0090] The order information storage unit 343 stores (manages) information about the history of orders placed by customers in the store where its own device (store control device 30) is installed. The order information storage unit 343 includes, for example, for each unit seat 44, customer information (e.g., identification information), order information, information indicating whether the products included in the order have been provided, and information indicating whether the transaction has been completed.

[0091] The screen storage unit 344 stores (saves) data of the customer terminal screen, which is the order screen displayed on the customer terminal device 10.

[0092] The control unit 35 is configured using a processor such as a CPU and a memory (main storage device). When the processor executes a program, the control unit 35 functions as a customer attribute information management unit 351, a display control unit 352 (an example of a display means and an order screen display means), an order control unit 353 (an example of an order receiving means, a first order receiving means, and a second order receiving means), and a generation unit 354 (an example of a generation means). Note that all or part of the functions of the control unit 35 may be implemented using hardware such as an ASIC, PLD, or FPGA. The above program may be recorded on a computer-readable recording medium. Examples of computer-readable recording media include portable media such as flexible disks, optical magnetic disks, ROMs, CD-ROMs, and semiconductor storage devices (e.g., solid-state drives (SSDs)), as well as storage devices such as hard disks and semiconductor storage devices built into computer systems. The above program may be transmitted via a telecommunications line.

[0093] The customer attribute information management unit 351 manages information about customers who visit the store in which the store control device 30 is installed. The customer attribute information management unit 351 associates unit seats 44 with customer attribute information and registers them in the order information storage unit 343. The association between unit seats 44 and customer attribute information may be obtained by any process.

[0094] For example, when a customer enters a store, a predetermined reading device of the store system 110 reads code information displayed on the customer terminal device 10, and a store employee registers the unit seat 44 provided to the customer, thereby associating the unit seat 44 with customer attribute information. The unit seat 44 provided to the customer may be selected by the customer attribute information management unit 351 from among available unit seats 44 depending on the number of customers. The code information read by the predetermined reading device may include customer identification information. The customer attribute information management unit 351 obtains the customer identification information by decoding the read code information. The customer attribute information management unit 351 associates the seat identification information indicating the unit seat 44 with the customer identification information and registers them in the order information storage unit 343.

[0095] For example, the unit seat 44 may be associated with the customer attribute information by capturing an image of the code information displayed on the customer terminal device 10 with a predetermined imaging device provided at the unit seat 44. In this case, the imaging device transmits seat identification information indicating the unit seat 44 in which the imaging device is provided and the captured code information to the store control device 30. The customer attribute information management unit 351 associates the customer identification information indicated by the code information with the seat identification information and registers them in the order information storage unit 343.

[0096] For example, a customer may read code information provided for each unit seat 44 using the customer terminal device 10, thereby associating the unit seat 44 with the customer attribute information. In this case, for example, the customer terminal device 10 may transmit to the management device 20 the customer identification information stored therein, as well as the store identification information and seat identification information obtained by decrypting the code information. The management device 20 then associates the customer identification information and seat identification information and transmits them to the store control device 30 of the store system 110 indicated by the store identification information. The customer attribute information management unit 351 associates the received customer identification information and seat identification information and registers them in the order information storage unit 343.

[0097] The display control unit 352 controls the display of the store display device 43. For example, when no particular operation is performed by the customer, the display control unit 352 selects display target products from the product group data stored in the content information storage unit 342. At this time, the display control unit 352 may select, for example, products that are in stock at the store where the display control unit 352 is installed, as display target products. The display control unit 352 displays products included in the display target products on the store display device 43. For example, the display control unit 352 may randomly select products from the display target products and display them on the store display device 43 in the selected order. Furthermore, when the display control unit 352 receives access from the customer terminal device 43 to a storage location for customer terminal screen data, it transmits customer terminal screen data to the customer terminal device 43.

[0098] The display control unit 352 may determine products to be preferentially displayed (priority display products) for each unit seat 44 based on predetermined criteria. For example, the display control unit 352 may send a determination request to the management device 20 for each unit seat 44 and determine the priority display products according to the priority display products received as the determination result. At this time, the display control unit 352 may determine the priority display products from among the priority display products determined by the management device 20 and products that are available to customers (e.g., in stock) in the store where the device is installed. The determination request includes information required for the management device 20 to determine the priority display products. Products determined as priority display products are displayed on the store display device 43 more frequently than products not determined as priority display products. Products displayed other than the priority display products may be determined according to normal display control. For example, products displayed other than the priority display products may be randomly selected from products included in the display target products as described above.

[0099] The display control unit 352 may control the number of products displayed per unit timing to display a predetermined number (hereinafter referred to as the "priority display number") of product images 432 of products determined as priority display products. The unit timing may be defined, for example, as a unit of time (e.g., 30 seconds, 1 minute, etc.) or as a unit number of products (e.g., 5 products, 10 products). If the unit timing is defined as 30 seconds and the priority display number is defined as 5, the display is controlled so that 5 priority display products are displayed in 30 seconds.

[0100] The order control unit 353 accepts orders in response to customer operations. The order control unit 353 receives information about orders placed through the store display device 43 and the customer terminal device 10, respectively, from the store display device 43 and the customer terminal device 10. For example, when an order is placed based on a customer's operations as described in Figures 4 to 11, 12, 13, and 17, the order control unit 353 may associate the ordered items with the unit seat 44 where the order was placed and register this in the order information storage unit 343. The order control unit 353 causes the kitchen display device 40 to display the ordered items in association with the unit seat 44 where the order was placed.

[0101] The generating unit 354 generates data storage location information including information on the storage location of the data for the customer terminal screen.

[0102] 21 is a flowchart showing a specific example of processing by the store control device 30. First, the display control unit 352 receives and acquires content information from the management device 20 (step S101). The display control unit 352 records the received content information in the content information storage unit 342. The display control unit 352 determines display content for each store display device 43 (step S102) and causes each store display device 43 to display an image (step S103). By repeatedly executing the processing of steps S102 and S103, product images and the like are displayed on each store display device 43.

[0103] FIG. 22 is a diagram illustrating an outline of an example hardware configuration of an information processing device 90 applied to this embodiment. The information processing device 90 includes a processor 91, a main memory device 92, a communication interface 93, an auxiliary memory device 94, an input / output interface 95, and an internal bus 96. The processor 91, the main memory device 92, the communication interface 93, the auxiliary memory device 94, and the input / output interface 95 are communicably connected to each other via the internal bus 96. The information processing device 90 may be applied to, for example, the management device 20 and the store control device 30. In this case, for example, the communication units 21 and 31 may be configured using the communication interface 93. For example, the memory units 24 and 34 may be configured using the auxiliary memory device 94. Furthermore, the control units 25 and 35 may be configured using the processor 91 and the main memory device 92.

[0104] (Variation)

[0105] Discounted products may be products whose unit price has been reduced, as shown in Figure 12 or Figure 13 (these figures show products whose unit price has been reduced from 120 yen to 100 yen), or products whose quantity has been increased without changing the unit price. Even if the quantity of a product is increased without changing the unit price, the price per unit weight of the product will decrease, resulting in a de facto discount. For this reason, products whose quantity has been increased are also included in the discounted products.

[0106] FIG. 23 is a diagram showing a modified example of an image showing discount information displayed in the moving display area 440 of the order screen displayed on the store display device 43.

[0107] Referring to Figure 23, in this modified example, image 446 announcing the discounted product includes a statement that the number of sushi pieces included in the discounted product, "carefully selected bigeye tuna," has been increased from two to three, and an image of the product after the increase.

[0108] In this embodiment, the management device 20 and the store control device 30 are configured as separate devices, but they may also be configured as an integrated device. Also, a part of the management device 20 and the store control device 30 may be configured as an integrated device. For example, the store control device 30 may be configured to include an estimation model storage unit 243 and a determination unit 253. When configured in this manner, the store control device 30 can determine priority display products without communicating with the management device 20 (sending a determination request).

[0109] The management device 20 may be implemented using a plurality of information processing devices. For example, the management device 20 may be implemented using a device such as a cloud. For example, in the management device 20, the storage unit 24 and the control unit 25 may be implemented in different information processing devices. For example, the storage unit 24 of the management device 20 may be implemented in a distributed manner across a plurality of information processing devices. For example, the control unit 25 of the management device 20 may be implemented in a distributed manner across a plurality of information processing devices.

[0110] Although an embodiment of the present invention has been described in detail above with reference to the drawings, the specific configuration is not limited to this embodiment, and includes designs within the scope of the gist of the present invention. [Explanation of symbols]

[0111] 10 Customer terminal equipment 20 Management device 21,31 Communications Department 22, 32 Input unit (an example of a designated reception means and a store visit information acquisition means) 23,33 Output section 24,34 Storage part 25,35 Control section 30 Store control device (example of control device) 40 Kitchen display device 41 Transport control device 42 Transport equipment 43, 43a, 43b, 43c Store display device (an example of a display device) 44, 44a, 44b, 44c Unit seats 70,71 Network 90 Information processing equipment 91 processors 92 Main memory 93 Communication Interface 94 Auxiliary storage device 95 Input / Output Interface 96 Internal Bus 100 Management Systems 110 Store System 241 Content information storage unit 242 Customer attribute information storage unit 243 Estimation model memory unit 251 Content Control Section 252 Customer attribute information control section 253 Judgment section 341 Inventory information storage unit 342 Content information storage unit 343 Order information storage unit (an example of an order management means) 344 Customer terminal screen storage unit (an example of data storage means) 351 Customer Attribute Information Management Department 352 Display control unit (an example of a display means and an order screen display means) 353 order control unit (an example of an order receiving means, a first order receiving means, and a second order receiving means) 354 Generation unit (an example of generation means) 421 Receiving point 422 Images of conveying equipment 431 Information display area 432,432a,432b,432c,432d,432e Product images 433 Order Operation Area 434 Order button 435 Order candidate area 436 Menu Screen 437 Classification button 438 Discounted Product Images 439 Product information 440 Moving display area (Example of moving display area) 441 Setting operation area 442 Support Settings Screen 443 Campaign Information Image 444 Campaign display area 445 Campaign Menu Image 446 Images announcing discounted products 447 Image showing remaining quantity of discounted item 450,451 Position in lane 452 Data storage location information 461 Product Menu Button

Claims

1. A control device that controls a display device provided in a seat, The display device is provided with a display means for displaying an order screen used by the customer seated at the seat when ordering a product, The order screen is a moving display area that displays images of a plurality of products to be ordered in order, each moving in a predetermined direction; Product menu button, a menu screen that is displayed when the product menu button is operated, the menu screen includes images of a plurality of products to be ordered; When the menu screen is displayed, the position of the menu screen is fixed, and each of the images of the multiple products displayed in the moving display area continues to move in the predetermined direction.

2. the menu screen further includes a plurality of classification buttons; The control device according to claim 1 , wherein when any one of the plurality of classification buttons is operated on the menu screen, the menu screen is displayed including images of products belonging to the classification of the operated classification button.

Images