Aroma output control device, aroma output control method, and program
The scent output control device enhances advertising effectiveness by selecting and outputting scents based on detected advertisements and occupant profiles, improving customer engagement.
Patent Information
- Application Number
- JP2021536848
- Authority / Receiving Office
- JP · JP
- Patent Type
- Patents
- Current Assignee / Owner
- Priority Date
- 2019-07-26
- Filing Date
- 2020-06-26
- Publication Date
- 2024-12-10
- Estimated Expiration
- 2040-06-26
AI Technical Summary
Existing technologies do not enhance advertising effectiveness through scent output control.
A scent output control device and method that selects and outputs scents based on detected advertisements using external and internal cameras, analyzing occupant profiles, and accessing scent management data to match scent output conditions.
Enhances advertising effectiveness by linking scents to advertisements, increasing customer engagement and satisfaction.
Smart Images

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Abstract
Description
[Technical field]
[0001] The present disclosure relates to an aroma output control device, an aroma output control method, and a program. More specifically, the present disclosure relates to an aroma output control device, an aroma output control method, and a program that output various aromas according to situations inside a vehicle such as an automobile. [Background technology]
[0002] For example, users of automobiles such as passenger cars often install air fresheners in order to fill the interior of the automobile they use with a pleasant fragrance. There are various types of air fresheners, such as lavender, lemon, and jasmine, and users can install an air freshener that emits their favorite scent inside their car.
[0003] Furthermore, a configuration has been proposed in which scent is used to notify passengers, such as the driver, of guidance information. For example, Patent Document 1 (JP Patent Publication No. 2001-349739) discloses a fragrance emitting configuration for guiding passengers such as drivers of automobiles to places, facilities, and the like. When a car approaches a specific location or facility, a specific scent is automatically released to guide the driver.
[0004] Furthermore, Patent Document 2 (JP 2010-111315 A) discloses a configuration in which a scent corresponding to the transition of a traffic light display is emitted to notify a user that the traffic light display has changed through the scent. [Prior art documents] [Patent documents]
[0005] [Patent Document 1] JP 2001-349739 A [Patent Document 2] JP 2010-111315 A Summary of the Invention [Problem to be solved by the invention]
[0006] As described above, there are a number of conventional techniques that disclose scent-based notification processes. However, there is no conventional technique that discloses a scent control configuration that uses scent to enhance advertising effectiveness. The present disclosure aims to provide a scent output control device, a scent output control method, and a program that perform scent output control to enhance advertising effectiveness. [Means for solving the problem]
[0007] A first aspect of the present disclosure is A fragrance output control unit that executes fragrance output control; a fragrance output unit that outputs fragrance according to the control of the fragrance output control unit; The fragrance output control unit is The scent output control device selects a scent to be output based on an advertisement and outputs the selected scent via the scent output unit.
[0008] Furthermore, a second aspect of the present disclosure is A fragrance output control method executed in a fragrance output control device, The scent output control device includes: A fragrance output control unit that executes fragrance output control; a fragrance output unit that outputs fragrance according to the control of the fragrance output control unit; The scent output control unit, The fragrance output control method includes selecting a fragrance to be output based on an advertisement, and outputting the selected fragrance via the fragrance output unit.
[0009] Furthermore, a third aspect of the present disclosure is A program for causing a fragrance output control device to execute fragrance output control, The scent output control device includes: A fragrance output control unit that executes fragrance output control; a fragrance output unit that outputs fragrance according to the control of the fragrance output control unit; The program causes the aroma output control unit to The program allows the user to select a scent to be output based on an advertisement and outputs the selected scent via the scent output unit.
[0010] The program of the present disclosure is, for example, a program that can be provided by a storage medium or a communication medium in a computer-readable format to an information processing device, an image processing device, or a computer system capable of executing various program codes. By providing such a program in a computer-readable format, processing according to the program is realized on the information processing device or the computer system.
[0011] Further objects, features, and advantages of the present disclosure will become apparent from the following detailed description of the embodiments of the present disclosure and the accompanying drawings. In this specification, a system refers to a logical collective configuration of multiple devices, and each device is not necessarily located in the same housing.
[0012] According to a configuration of one embodiment of the present disclosure, a device and method are realized that output a scent corresponding to an advertisement that can be viewed from inside a vehicle such as an automobile, or an advertisement that is output to an information output terminal such as a television. Specifically, for example, the system has a scent output control unit that executes scent output control, and a scent output unit that executes scent output according to the control of the scent output control unit, and the scent output control unit selects a scent to be output based on an advertisement and outputs the selected scent via the scent output unit. The scent output control unit selects a scent to be output based on an advertisement detected from an image captured by an exterior camera that captures the outside of the vehicle or an advertisement output to an information output terminal, and outputs the selected scent via the scent output unit. Furthermore, the system analyzes an occupant profile based on an image of the occupant and outputs a scent appropriate to the occupant. This configuration realizes a device and method for outputting a scent corresponding to an advertisement that can be viewed from inside a vehicle, for example, or an advertisement that is output to an information output terminal, such as a television. It should be noted that the effects described in this specification are merely examples and are not limiting, and additional effects may also be provided. [Brief description of the drawings]
[0013] [Figure 1] 1 is a diagram illustrating an example of use of the scent output control device of the present disclosure. FIG. [Diagram 2] 1 is a diagram illustrating an example of use of the scent output control device of the present disclosure. FIG. [Diagram 3] FIG. 2 is a diagram illustrating a configuration example of a scent output control device according to the present disclosure. [Figure 4] FIG. 2 is a diagram illustrating an example of an image captured by an outside-vehicle camera. [Diagram 5] A figure explaining a specific example of "advertising-compatible perfume management data" held by the perfume management server. [Figure 6] 13 is a diagram illustrating an example of selection control of a scent output unit based on an input image from an in-vehicle camera. FIG. [Figure 7] 13 is a diagram illustrating an example of selection control of a scent output unit based on an input image from an in-vehicle camera. FIG. [Figure 8] 2 is a diagram illustrating an example of a detailed configuration of a fragrance output control unit of the fragrance output control device. FIG. [Figure 9] 1 is a diagram showing a flowchart illustrating a processing sequence executed by the fragrance output control device of the present disclosure. [Figure 10] FIG. 11 is a diagram illustrating a configuration example of a fragrance output control device according to a second embodiment. [Figure 11] 11 is a diagram illustrating an example of a detailed configuration of a fragrance output control unit of the fragrance output control device of the embodiment 2. FIG. [Figure 12] A figure explaining a specific example of "advertising-compatible perfume management data" held by the perfume management server. [Figure 13] FIG. 11 is a flowchart illustrating a sequence of processes executed by the aroma output control device of the second embodiment. [Figure 14] FIG. 2 is a diagram illustrating an example of a hardware configuration of a fragrance output control device. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS
[0014] The fragrance output control device, fragrance output control method, and program of the present disclosure will be described in detail below with reference to the drawings. The description will be made according to the following items. 1. Configuration and processing of the scent output control device of the present disclosure 2. Sequence of processes executed by the scent output control device of the present disclosure 3. About the scent output control device that outputs scents linked to the advertisements output from the information output terminal 4. Processing sequence for outputting scents linked to advertisements output from information output terminals 5. Other Examples of the Fragrance Output Control Device of the Present Disclosure and Effects of the Fragrance Output Control Device of the Present Disclosure 6. Hardware configuration example of scent output control device 7. Summary of the Disclosure
[0015] [1. Configuration and processing of the scent output control device disclosed herein] The configuration and processing of the fragrance output control device of the present disclosure will be described with reference to FIG. 1 and subsequent figures.
[0016] Fig. 1 is a diagram showing an example of use of the scent output control device of the present disclosure. The scent output control device of the present disclosure is mounted on a moving device such as a passenger car as shown in Fig. 1. Note that the scent output control device of the present disclosure can be mounted on various moving devices such as trains, motorcycles, bicycles, etc., in addition to vehicles such as passenger cars. In the following, as a representative example, an embodiment will be described in which the fragrance output control device of the present disclosure is installed in a vehicle such as an automobile, such as a passenger car.
[0017] As shown in FIG. 1, a scent output unit that outputs (sprays) a scent component is installed in each seat of the vehicle. The aroma output unit 1 outputs an aroma component toward an occupant in a front right seat of a vehicle, for example, a driver. The aroma output unit 2 outputs an aroma component toward an occupant in the front left seat of the vehicle. The aroma output unit 3 outputs an aroma component toward an occupant in the rear right seat of the vehicle. The aroma output unit 4 outputs an aroma component toward an occupant in the rear left seat of the vehicle.
[0018] The fragrance output control device of the present disclosure controls the output of fragrance from each of these fragrance output units 1-4. The number and arrangement of the scent output units can be varied in various ways. For example, as shown in FIG. 2, a single scent detection unit 1 may be provided in the center of the vehicle ceiling, and the scent may be selectively output toward each seat.
[0019] In addition, in the configuration of the present disclosure, the fragrance output unit is configured to be able to selectively output various types of fragrances, such as lavender, lemon, jasmine, etc., as well as forest fragrances, ramen fragrances, hamburger fragrances, cosmetic fragrances, etc. Details will be explained later, but for example, scents linked to advertisements can be selectively output. Specifically, for example, if an advertisement for ramen is detected in front of the vehicle, scent output control is executed such that the scent of ramen is selected and output.
[0020] The fragrance output unit stores various different fragrance components in individual cartridges, and the control unit of the fragrance output control device selects one cartridge and controls the fragrance component in the cartridge to be output (ejected) to the outside.
[0021] The fragrance output unit is controlled by a fragrance output control unit. The fragrance output control unit selects the type of fragrance to be output, and also starts and stops the fragrance output. It is also configured to detect the amount of fragrance components remaining in the cartridge, and will output an alarm if the amount is low.
[0022] One example of an existing scent output unit is Sony's AROMASTIC. Sony's AROMASTIC uses Sony's proprietary Scentents (registered trademark) technology to output scents. Specifically, it uses a gas diffusion method that uses a blower process to blow dry air into a cartridge, which scents the air itself. The fragrance output unit of the fragrance output control device disclosed herein is, for example, a fragrance output unit that uses this method, and the control unit controls the switching of fragrance types and fragrance output intensity of each unit, etc.
[0023] FIG. 3 shows an example configuration of the aroma output control device of the present disclosure. As shown in FIG. 3, the fragrance output control device 100 has an outside camera 101, an inside camera 102, a position information acquisition unit 103, a communication unit 104, a fragrance output control unit 105, and a fragrance output unit 110. The aroma output unit 110 includes a blower driving section 121, a flow path control section 122, and an aroma selection output section 123. It should be noted that one or more scent output units 110 may be provided.
[0024] The exterior camera 101 captures images of the surroundings of the vehicle, for example, images in the direction in which the vehicle is traveling, and inputs the captured images to the fragrance output control unit 105. The in-vehicle camera 102 captures an image of the inside of the vehicle. That is, it captures an image of the face of an occupant inside the vehicle, and inputs the captured image to the fragrance output control unit 105. The location information acquisition unit 103 is, for example, a Global Navigation Satellite System (GNSS), and calculates the self-location based on information from a satellite. Note that the GNSS can detect speed (speed and direction) in addition to the position, and the position information acquisition unit 103 detects speed (speed and direction) in addition to the position. The information acquired by the position information acquisition unit 103 (position, speed (speed and direction)) is also input to the aroma output control unit 105.
[0025] The communication unit 104 executes communication with the perfume management server 150, which is an external server, and with other vehicles. Communication information is input to the perfume output control unit 105.
[0026] The fragrance output control unit 105 uses at least any one of the following information to control the fragrance output units 110-1 to n to output various fragrances: an exterior image captured by the exterior camera 101, an interior image captured by the interior camera 102, the vehicle's own position information and speed information acquired by the position information acquisition unit 103, and communication information acquired by the communication unit 104.
[0027] The fragrance output control unit 105 controls the blower driving unit 121, flow path control unit 122, and fragrance selection output unit 123 of each fragrance output unit 110, and performs processing to select the type of fragrance to be output, control of the output intensity, output time, and output flow path of the fragrance to be output, etc. The fragrance selection output unit 123 executes control to select one from a number of cartridges storing various different fragrances, and output the fragrance of that cartridge to the outside, for example.
[0028] Specifically, for example, if it is detected that a person is present only in the driver's seat, only the fragrance output unit in the driver's seat is operated to output the selected fragrance only to the driver's seat. A specific processing example will be described later.
[0029] An example of an image captured by the outside-vehicle camera 101 is shown in FIG. As shown in FIG. 4, the vehicle exterior camera 101 captures an image in the traveling direction of the vehicle, that is, an image ahead, for example, and inputs the captured image to the scent output control unit 105.
[0030] In the image shown in Figure 4, there is an advertisement for a restaurant in front of the vehicle. The perfume output control unit 101 detects an advertisement image included in this captured image, and acquires detailed information about the detected advertisement image from the perfume management server 150 shown in FIG. In addition, advertisements include various types of advertisements such as billboards, displays, digital signage, etc.
[0031] The perfume management server 150 holds "advertisement-related perfume management data" in which information on the type of perfume to be output corresponding to each advertisement, perfume output conditions, etc. are registered.
[0032] A specific example of the "advertisement-based perfume management data" stored in the perfume management server 150 will be described with reference to FIG. As shown in FIG. 5, the "advertisement-related scent management data" registers the following data associated with each advertisement. (a) Validity Period (b) Advertisement placement (c) Scent output conditions (d) Scent output mode
[0033] In the (a) validity period, data on the period during which the fragrance output control process using this registration data is executed is registered. For example, in the example shown in the figure, the scent output control for “Advertisement A” is executed from November 1, 2018 to March 31, 2019. This period is defined, for example, according to a contract with the advertising provider, and is renewable.
[0034] (b) As for the advertisement installation mode, information on the position (latitude, longitude) where the advertisement is installed, the orientation of the advertisement (for example, the angle of inclination from true north), and the like are recorded. This information is used, for example, to compare with information acquired by the vehicle position information acquisition unit 103, and is used in the process of identifying advertisements in the image.
[0035] (c) The scent output condition is a field for recording the condition that specifies whether or not to output a scent from the scent output unit 110 when an advertisement is confirmed based on an image captured from the vehicle. For example, information such as the occupant's profile, such as the gender and age, and the permitted scent output time, is recorded.
[0036] In the example shown in FIG. 5, "Advertisement A" is set to output a scent when the following conditions are met: the occupant is female, the age is 18 or older, and the time period is 8:00 to 16:00. "Advertisement B" is a setting that outputs a scent when the following conditions are met: the occupant is male or female, the age is between 5 and 60 years old, and the time period is between 16:00 and 24:00. The gender and age of the occupants are determined based on images captured by the in-vehicle camera 192. The time zone is determined based on the system clock within the device or time information obtained from an external time information server.
[0037] (d) In the fragrance output mode, the type of fragrance to be output and the output time when the fragrance output conditions are satisfied are recorded. The type of scent is specified by the scent identifier. Specifically, for example, if "Advertisement A" is an advertisement for a restaurant as shown in Figure 4, "Hamburger scent" corresponding to the hamburger in this advertisement is selected and output. The perfume output time is the perfume output processing time of the perfume output unit 110. For example, in the case of "Advertisement A" shown in Fig. 5, perfume output is executed for 30 seconds. In the case of "Advertisement B", perfume output is executed for 20 seconds.
[0038] The advertisement-compatible scent database shown in FIG. 5 may be configured to be stored in a storage unit of the scent output control device 100 in the vehicle, instead of in the scent management server 150. Although not shown in FIG. 3, the aroma output control device 100 has a memory unit, which is used as a storage area for programs for executing various processes and captured images, a work area for data processing, and the like. The storage unit may be configured to record and hold the advertisement-compliant scent management data shown in Fig. 5. In this case, the process can be executed without accessing the server. In the embodiment described below, the "advertisement-compliant scent management data" held by the management server 150 is used.
[0039] The fragrance output control unit 101 of the fragrance output control device 100 shown in Figure 3 checks whether detailed information regarding an advertisement contained in the captured image is registered data registered in the ``advertisement-related fragrance management data'' held by the fragrance management server 150.
[0040] If registered, the perfume output control unit 101 refers to the registration information and determines whether or not the registered perfume output condition is satisfied. When it is determined that the registered perfume output condition is satisfied, the perfume output control unit 101 executes control to output the registered type of perfume from the perfume output unit. The specific processing sequence will be explained later.
[0041] The scent output control unit 105 determines what kind of occupant is in which seat of the vehicle based on the in-vehicle image input from the in-vehicle camera 102. For example, when it is detected that there is a person only in the driver's seat, it executes control such as activating only the scent output unit of the driver's seat to output the selected scent only to the driver's seat.
[0042] FIG. 6 shows an example of selection control of the aroma output unit based on an input image from the in-vehicle camera 102. FIG. 6(1) shows an example of fragrance output control of the fragrance output unit when an occupant is detected only in the front right seat of the vehicle based on the input image from the in-vehicle camera 102. In this case, the fragrance output control unit 105 operates only the fragrance output unit 1 that outputs fragrance toward the front right seat of the vehicle to perform fragrance output.
[0043] As previously explained with reference to Figure 5, the fragrance output conditions are registered in the "advertising-compatible fragrance management data" held by the fragrance management server 150, and the fragrance output control unit 105 performs fragrance output only when the conditions are met. For example, if an image captured by the in-vehicle camera 102 shows that the occupant in the only seat on the front right side of the vehicle is an adult female, fragrance output is performed if an adult female is included as a fragrance output permission condition registered in the "advertising-compatible fragrance management data" held by the fragrance management server 150. If an adult female is not included as a fragrance output permission condition, fragrance output is not performed.
[0044] FIG. 6(2) shows an example of fragrance output control of the fragrance output unit when occupants are detected in the left and right seats at the front of the vehicle and in the right seat at the rear of the vehicle based on the input image from the in-vehicle camera 102. In this case, the fragrance output control unit 105 operates the three fragrance output units 1 to 3 that output fragrance toward the front left and right seats and the rear right seat of the vehicle, to perform fragrance output. However, even in this case, control is performed according to the gender and age of the person detected in each seat.
[0045] As described above with reference to Figs. 1 and 2, the number and installation positions of the aroma output units can be set in various ways. For example, it is possible to configure one scent output unit 1 to be placed in the center of the ceiling of the vehicle as shown in Fig. 7. In this case, the scent output control unit 105 of the scent output control device 100 performs control to selectively output scent in the direction of the occupant detected based on the input image from the in-vehicle camera 102.
[0046] Next, a detailed configuration example of the fragrance output control unit 105 of the fragrance output control device 100 will be described with reference to FIG.
[0047] FIG. 8 shows an example of a detailed internal configuration of the fragrance output control unit 105 of the fragrance output control device 100. As shown in FIG. 8, the fragrance output control unit 105 has an advertisement analysis unit 131, an occupant analysis unit 132, a fragrance output mode determination unit 133, and a fragrance output unit control unit .
[0048] The advertisement analysis unit 131 receives an image (vehicle exterior image) captured by the vehicle exterior camera 101 and detects whether or not an advertisement image is included in the image. This advertisement image detection process is performed using, for example, learning data generated in advance.
[0049] When an advertisement image is detected from an image (exterior image) captured by the exterior camera 101, the advertisement analysis unit 131 accesses the perfume management server 150 via the communication unit 104 and determines whether the detected advertisement matches an advertisement registered in the "advertising-compatible perfume management data" held by the perfume management server 150.
[0050] In other words, the position and direction of the advertisement detected from the image (exterior image) captured by the exterior camera 101 are analyzed, and it is determined whether there is a registered entry in which the analyzed advertisement position and direction match the position and direction registered in the "advertising-compatible fragrance management data" held by the fragrance management server 150. For this process, the self-location information acquired by the location information acquisition unit 103 is used.
[0051] If an entry that matches the position and direction of the advertisement in the image taken outside the vehicle is detected as a registered entry in the ``advertising-compatible fragrance management data'' held by the fragrance management server 150, the advertising analysis unit 131 obtains the registration information of that entry and outputs it to the fragrance output mode determination unit 133.
[0052] On the other hand, the occupant analysis unit 132 inputs an image (in-vehicle image) captured by the in-vehicle camera 102, and performs processing to determine the presence or absence of an occupant in each seat, and to estimate the gender and age of the occupant, etc. This gender and age estimation processing is performed as processing using, for example, previously generated learning data. The presence or absence of an occupant in each seat, the gender and age information of the occupant analyzed by the occupant analysis unit 132 are output to the fragrance output mode determination unit 133.
[0053] The fragrance output mode determination unit 133 receives the following information: (1) From the advertisement analysis unit 131, registration information of the "advertisement-related fragrance management data" acquired from the fragrance management server 150 (registration information of a registered advertisement entry having a position and direction matching the photographed image), (2) From the occupant analysis unit 132, occupant information such as the presence or absence of an occupant in each seat, the gender and age of the occupant, etc. The fragrance output mode determination unit 133 receives these pieces of information.
[0054] The perfume output mode determination unit 133 determines whether or not the perfume output condition is satisfied based on these pieces of input information.
[0055] Specifically, for example, it determines whether the (c) scent output conditions) included in the registration information of the "advertising-compatible scent management data" input from the advertising analysis unit 131 matches the occupant information (gender, age) input from the occupant analysis unit 132, and further determines whether the current time matches the time information of (c) scent output conditions) included in the registration information of the "advertising-compatible scent management data".
[0056] If it is confirmed that the occupant information and the current time match the registered information of (c) scent output conditions) in the ``advertising-compatible scent management data,'' the scent output mode determination unit 133 then obtains the seat information of the matching occupant and the ``(d) scent output mode information'' included in the registered information of the ``advertising-compatible scent management data,'' and outputs them to the scent output unit control unit 134.
[0057] The scent output unit control unit 134 controls the scent output unit 110 to output a scent toward the seat of a passenger whose scent matches the registration information in the "advertising-compatible scent management data" ((c) scent output conditions), and performs scent output. This scent output is executed by selecting a scent specified by the "output scent identifier" defined in "(d) Scent output mode" of the "advertising-related scent management data." In addition, the scent is output for a specified time according to the "scent output time" defined in "(d) Scent output mode."
[0058] As described with reference to Figure 3, each fragrance output unit 110 has a blower drive unit 121, a flow path control unit 122, and a fragrance selection output unit 123, and the fragrance output unit control unit 134 inputs control signals to each of these components of the fragrance output unit 110 to select the type of fragrance to be output and control the output.
[0059] The scent output unit control unit 134 may be configured to control the scent output intensity, flow path, etc., taking into consideration, for example, the distance between the advertising display and the vehicle, the speed and direction of the vehicle, the display orientation of the advertising display, etc. Specifically, the control is performed with settings that make it seem as if the scent is emanating from an image of a hamburger depicted on an advertising billboard. For example, control is performed such that the scent becomes stronger as the distance between the vehicle and the advertisement decreases.
[0060] In the above explanation, an example was described in which the advertising analysis unit 131 of the fragrance output control unit 105 controls the fragrance output units 110-1 to n to output various fragrances when an advertising image is detected from an image (exterior image) captured by the exterior camera 101. However, as described above, the fragrance output control unit 105 can control the fragrance output units 110-1 to n to output various fragrances using at least any of the exterior image captured by the exterior camera 101, the interior image captured by the interior camera 102, the vehicle position information and speed information acquired by the position information acquisition unit 103, and the communication information acquired by the communication unit 104.
[0061] For example, it is possible to compare the vehicle's position and speed (speed and direction) acquired by the GNSS constituting the position information acquisition unit 103 with the registration information of the advertising installation mode (b) of the "advertising-compatible scent management data" previously described with reference to Figure 5, select a matching entry, and control the scent output according to the registration data of that entry.
[0062] [2. Sequence of processing executed by the scent output control device of the present disclosure] Next, a process sequence executed by the aroma output control device of the present disclosure will be described.
[0063] The flowchart shown in FIG. 9 is a flowchart illustrating a sequence of processes executed by the fragrance output control device 100 of the present disclosure. In addition, the processing according to the flow shown in Figure 9 is processing that can be executed, for example, under the control of a CPU or the like having a program execution function, according to a program stored in a memory unit of the fragrance output control device 100, and can be executed under the control of a data processing unit of the fragrance output control device 100 of the present disclosure, i.e., a data processing unit having a CPU with a program execution function. The process of each step in the flow shown in FIG. 9 will be explained in order.
[0064] (Step S101) First, the perfume output control unit 105 of the perfume output control device 100 executes an advertisement analysis process in step S101.
[0065] This process is executed by the advertisement analysis unit 131 of the fragrance output control unit 105. The advertisement analysis unit 131 executes a process of inputting an image (exterior image) captured by the exterior camera 101 and detecting an advertisement image from the image. This advertisement image detection process is executed using, for example, learning data generated in advance.
[0066] (Step S102) Next, in step S102, advertisement analysis unit 131 determines whether or not an advertisement image has been detected from the image captured by outside-vehicle camera 101 (outside-vehicle image). If an advertisement image is detected from the image (exterior image), the process proceeds to step S103. If not detected, the process returns to step S101, and the processes from step S101 onwards are repeated.
[0067] (Step S103) If an advertisement image is detected from the image (exterior image), the process proceeds to step S103. In step S103, the advertisement analysis unit 131 determines whether the advertisement detected from the image (exterior image) captured by the exterior camera 101 matches an advertisement registered in the “advertising-compatible fragrance management data” held by the fragrance management server 150.
[0068] In other words, the position and direction of the advertisement detected from the image (exterior image) captured by the exterior camera 101 are analyzed, and it is determined whether there is a registered entry in which the analyzed advertisement position and direction match the position and direction registered in the "advertising-compatible fragrance management data" held by the fragrance management server 150. For this process, the self-location information acquired by the location information acquisition unit 103 is used.
[0069] If it is determined that the advertisement detected from the captured image matches a registered entry of the "advertisement-related perfume management data" held by the perfume management server 150, the process proceeds to step S104. On the other hand, if the advertisement detected from the captured image is not registered in the "advertisement-related fragrance management data", the process returns to step S101, and the processes from step S101 onwards are repeated.
[0070] (Step S104) In step S103, if it is determined that the advertisement detected from the captured image matches a registered entry of the "advertisement-related perfume management data" held by the perfume management server 150, the process of step S104 is executed.
[0071] In step S104, an occupant analysis process is executed based on the image captured by the in-vehicle camera 102 (in-vehicle image). This process is executed by the occupant analysis unit 132 of the fragrance output control unit 105.
[0072] The occupant analysis unit 132 inputs an image (in-vehicle image) captured by the in-vehicle camera 102, and performs processing to determine the presence or absence of an occupant in each seat, and to estimate the gender and age of the occupant, etc. This gender and age estimation processing is performed as processing using learning data, for example. The presence or absence of an occupant in each seat, the gender and age information of the occupant analyzed by the occupant analysis unit 132 are output to the fragrance output mode determination unit 133.
[0073] (Steps S105 to S106) Next, in steps S105 to S106, the fragrance output control unit 105 checks the advertisement analysis result and the occupant analysis result against the server registration information to determine whether or not the fragrance output condition is satisfied. This process is executed by the perfume output mode determination unit 133 of the perfume output control unit 105.
[0074] As described above, the fragrance output mode determination unit 133 receives the following information: (1) From the advertisement analysis unit 131, registration information of the "advertisement-related fragrance management data" acquired from the fragrance management server 150 (registration information of a registered advertisement entry having a position and direction matching the photographed image), (2) From the occupant analysis unit 132, occupant information such as the presence or absence of an occupant in each seat, the gender and age of the occupant, etc. The fragrance output mode determination unit 133 receives these pieces of information.
[0075] The perfume output mode determination unit 133 determines whether or not the perfume output condition is satisfied based on these pieces of input information. Specifically, for example, it is determined whether or not the ((c) scent output conditions) included in the registration information of the "advertising-compatible scent management data" input from the advertising analysis unit 131 matches the occupant information (gender, age) input from the occupant analysis unit 132. Furthermore, it is determined whether or not the current time matches the time information of ((c) scent output conditions) included in the registration information of the "advertising-compatible scent management data".
[0076] If it is determined in step S106 that the aroma output condition is satisfied, the process proceeds to step S107. On the other hand, if it is determined that the condition is not satisfied, the process returns to step S101, and the processes from step S101 onwards are repeated.
[0077] (Step S107) If it is determined in step S106 that the fragrance output condition is satisfied, the process goes to step S107.
[0078] In step S107, the fragrance output mode is determined according to the server registration information and the passenger analysis result. This process is also executed by the perfume output mode determination unit 133 of the perfume output control unit 105.
[0079] In steps S105 to S106, if it is determined that the occupant information and the current time match the registration information ((c) scent output conditions) included in the registration information of the "advertising-compatible scent management data", the "(d) scent output mode information" recorded in the registration entry that is determined to match is obtained, and the scent output mode is determined in accordance with the obtained "(d) scent output mode information".
[0080] Specifically, the scent identified by the "output scent identifier" defined in "(d) scent output mode" is determined as the scent to be output, and the "scent output time" defined in "(d) scent output mode" is determined as the scent output time.
[0081] (Step S108) Finally, in step S108, the aroma output is executed according to the aroma output mode determined in step S107.
[0082] This process is executed by the perfume output unit control unit 134 of the perfume output control unit 105 and the perfume output unit 110. The fragrance output unit control unit 134 controls the fragrance output unit 110 aimed at the seat of the passenger that matches the registration information ((c) fragrance output conditions) included in the registration information of the "advertising-compatible fragrance management data" to perform fragrance output.
[0083] This scent output is executed by selecting a scent specified by the "output scent identifier" defined in "(d) Scent output mode" of the "advertising-related scent management data." In addition, the scent is output for a specified time according to the "scent output time" defined in "(d) Scent output mode."
[0084] As described with reference to Figure 3, each fragrance output unit 110 has a blower drive unit 121, a flow path control unit 122, and a fragrance selection output unit 123, and the fragrance output unit control unit 134 inputs control signals to each of these components of the fragrance output unit 110 to select the type of fragrance to be output and control the output.
[0085] The aroma output control device 100 of the present embodiment described above is configured to output an aroma linked to an advertisement in the vicinity of the vehicle's driving path. For example, it is possible to perform processing such as outputting the aroma of a hamburger when an advertisement for a hamburger restaurant appears in front of the vehicle being driven by the user. This process makes it possible to increase the effectiveness of advertisements placed near roads.
[0086] [3. About the scent output control device that outputs scents linked to the output advertisements of information output terminals] Next, as a second embodiment of the fragrance output control device disclosed herein, we will explain the configuration and processing example of a fragrance output control device that outputs a fragrance linked to advertisements output to various information output terminals such as televisions, radios, PCs, and smartphones.
[0087] FIG. 10 is a diagram showing an example of the configuration of a fragrance output control device 200 according to this embodiment. The perfume output control device 200 shown in FIG. 10 corresponds to a configuration in which a terminal output information analysis unit 201 is added to the configuration of the perfume output control device 100 previously described with reference to FIG. The other configuration is similar to the configuration described above with reference to FIG.
[0088] In the second embodiment, the vehicle exterior camera 101 and the position information acquisition unit 103 are not essential components and can be omitted.
[0089] The terminal output information analysis unit 201 communicates with terminals such as televisions and radios installed in the vehicle, or portable terminals such as televisions, radios, and smartphones used by passengers, and analyzes the information output to these terminals. The analysis information of the terminal output information analysis unit 201 is input to the fragrance output control unit 105.
[0090] FIG. 11 shows a detailed configuration example of the fragrance output control unit 105 of the fragrance output control device 200 of this embodiment. As shown in FIG. 11, the fragrance output control unit 105 has an advertisement analysis unit 131, an occupant analysis unit 132, a fragrance output mode determination unit 133, and a fragrance output unit control unit . These components have the same configuration as that described above with reference to FIG.
[0091] However, in this embodiment, the advertisement analysis unit 131 inputs analysis information from the terminal output information analysis unit 201 and performs analysis processing of advertisements output to information acquisition terminals such as televisions and radios installed in the vehicle, or to terminals such as televisions, radios, smartphones, etc. as mobile terminals used by occupants.
[0092] The advertisement analysis unit 131 analyzes output information from terminals such as televisions, radios, and smartphones, specifically, channel settings and accessed site information. The advertising analysis unit 131 further accesses the fragrance management server 150 via the communication unit 104, and when an advertisement is output to a terminal such as a television, radio, or smartphone, determines whether the advertisement matches an advertisement registered in the ``advertising-compatible fragrance management data'' held by the fragrance management server 150.
[0093] In other words, it determines whether there is a registered entry in which the set channel, set site and time of a device such as a television, radio, or smartphone, i.e., the "advertising output conditions", match the "advertising output conditions" registered in the "advertising-compatible fragrance management data" held by the fragrance management server 150.
[0094] FIG. 12 shows a specific example of the “advertisement-compatible perfume management data” held by the perfume management server 150. As shown in Figure 12, the "advertising-related scent management data" registers the following data associated with each advertisement displayed on a television, radio, or information terminal such as a smartphone. (a) Validity Period (b) Advertising output conditions (c) Scent output conditions (d) Scent output mode
[0095] In the (a) validity period, data on the period during which the fragrance output control process using this registration data is executed is registered. For example, in the example shown in the figure, the scent output control for “Advertisement A” is executed from November 1, 2018 to March 31, 2019. This period is defined, for example, according to a contract with the advertising provider, and is renewable.
[0096] (b) The advertisement output conditions include information on the source (channel, broadcasting station, URL, etc.) of the advertisement output to a television, radio, or information terminal such as a smartphone, and information on the advertisement output time. This information is the data that is the subject of collation processing by advertisement analysis unit 131.
[0097] (c) The fragrance output conditions are a field that records the conditions that specify whether or not to output a fragrance from the fragrance output unit 110 when an advertisement for an entry that matches the advertising output conditions (source, time) is confirmed as a result of the matching process by the advertising analysis unit 131. For example, information such as the occupant's profile, such as the gender and age, and the permitted scent output time, is recorded.
[0098] 12, "Advertisement A" has the following settings: occupant gender = all, occupant age = all, and time = 8:00 to 16:00. This is a setting that outputs a scent when the time period is 8:00 to 16:00, regardless of whether the occupant is male or female or of any age. "Advertisement B" is set to output a scent when the following conditions are met: the occupant is male, 20 years old or older, and the time period is between 16:00 and 24:00. The gender and age of the occupants are determined based on images captured by the in-vehicle camera 192. The time zone is determined based on the system clock within the device or time information obtained from an external time information server.
[0099] (d) In the fragrance output mode, the type of fragrance to be output and the output time when the fragrance output conditions are satisfied are recorded. The type of fragrance is specified by the fragrance identifier. Specifically, for example, if advertisement A is a commercial that is broadcast on a television station (XYZ-TV) from 12:31:00 to 12:31:30, and this commercial is a chocolate advertisement, "chocolate fragrance" is selected and broadcast. The perfume output time is the perfume output processing time of the perfume output unit 110. For example, in the case of "Advertisement A" shown in Fig. 12, perfume output is executed for 30 seconds. In the case of "Advertisement B", perfume output is executed for 20 seconds.
[0100] In addition, the "advertisement-related scent management data" shown in Figure 12 may be stored in a memory unit of the scent output control device 100 in the vehicle, rather than in the scent management server 150. Although not shown in FIG. 10, the aroma output control device 200 has a memory unit, which is used as a storage area for programs for executing various processes and captured images, a work area for data processing, and the like. The storage unit may be configured to record and hold the advertisement-compliant perfume management data shown in Fig. 12. In this case, the process can be executed without accessing the server.
[0101] Returning to FIG. 11, the description of the configuration and processing of the aroma output control unit 105 will be continued. As mentioned above, the advertising analysis unit 131 analyzes output information from devices such as televisions, radios, and smartphones, specifically channel settings and accessed site information, and further, when an advertisement is output to a device such as a television, radio, or smartphone, it determines whether or not the advertisement matches an advertisement registered in the ``advertising-compatible fragrance management data'' held by the fragrance management server 150.
[0102] In other words, it determines whether an advertising entry that registers conditions that match the set channel, set site and time of a device such as a television, radio, or smartphone, i.e., the "advertising output conditions," is registered data registered in the "advertising-compatible fragrance management data" held by the fragrance management server 150. If a matching entry is detected as a registered entry in the “advertisement-compatible perfume management data” held by the perfume management server 150, the advertisement analysis unit 131 obtains the registration information of that entry and outputs it to the perfume output mode determination unit 133.
[0103] On the other hand, the occupant analysis unit 132 inputs an image (in-vehicle image) captured by the in-vehicle camera 102, and performs processing to determine the presence or absence of an occupant in each seat, and to estimate the gender and age of the occupant, etc. This gender and age estimation processing is performed as processing using learning data, for example. The presence or absence of an occupant in each seat, the gender and age information of the occupant analyzed by the occupant analysis unit 132 are output to the fragrance output mode determination unit 133.
[0104] The fragrance output mode determination unit 133 receives the following information: (1) From the advertisement analysis unit 131, registration information of the "advertisement-related fragrance management data" acquired from the fragrance management server 150 (registration information of registered advertisement entries having a source and time that match the terminal output advertisement (CM, etc.)), (2) From the occupant analysis unit 132, occupant information such as the presence or absence of an occupant in each seat, the gender and age of the occupant, etc. The fragrance output mode determination unit 133 receives these pieces of information.
[0105] The perfume output mode determination unit 133 determines whether or not the perfume output condition is satisfied based on these pieces of input information, and determines the perfume output mode when it is determined that the perfume output condition is satisfied.
[0106] Specifically, for example, it determines whether the (c) scent output conditions) included in the registration information of the "advertising-compatible scent management data" input from the advertising analysis unit 131 matches the occupant information (gender, age) input from the occupant analysis unit 132, and further determines whether the current time matches the time information of (c) scent output conditions) included in the registration information of the "advertising-compatible scent management data".
[0107] If the occupant information and the current time match the registration information (c) scent output conditions) included in the registration information of the "advertising-compatible scent management data", the seat information of the matching occupant and the "(d) scent output mode information" included in the registration information of the "advertising-compatible scent management data" are obtained and output to the scent output unit control unit 134.
[0108] The fragrance output unit control unit 134 controls the fragrance output unit 110 aimed at the seat of the passenger that matches the registration information ((c) fragrance output conditions) included in the registration information of the "advertising-compatible fragrance management data" to perform fragrance output. This scent output is executed by selecting a scent specified by the "output scent identifier" defined in "(d) Scent output mode" of the "advertising-related scent management data." In addition, the scent is output for a specified time according to the "scent output time" defined in "(d) Scent output mode."
[0109] As shown in Figure 10, each fragrance output unit 110 has a blower drive unit 121, a flow path control unit 122, and a fragrance selection output unit 123, and the fragrance output unit control unit 134 inputs control signals to each of these components of the fragrance output unit 110 to select the type of fragrance to be output and control the output.
[0110] [4. Processing sequence for outputting scents linked to advertisements output from information output terminals] Next, a description will be given of the processing sequence executed by the fragrance output control device 200 shown in FIG. 10 which outputs fragrances linked to advertisements output from information output terminals such as televisions, radios, and smartphones described with reference to FIGS. 10 to 12.
[0111] The flowchart shown in FIG. 13 is a flowchart for explaining the sequence of the processing executed by the fragrance output control device 200 shown in FIG. In addition, the processing according to the flow shown in Figure 13 is processing that can be executed, for example, under the control of a CPU or the like having a program execution function, according to a program stored in a memory unit of the fragrance output control device 200, and can be executed under the control of the data processing unit of the fragrance output control device 100 of the present disclosure, i.e., a data processing unit having a CPU with a program execution function. The process of each step in the flow shown in FIG. 13 will be explained in order.
[0112] (Step S201) First, in step S201, the perfume output control unit 105 of the perfume output control device 200 executes an analysis process of an advertisement output to a terminal such as a television, a radio, or a smartphone.
[0113] This process is executed by the advertisement analysis unit 131 of the fragrance output control unit 105. The advertisement analysis unit 131 analyzes output information from terminals such as televisions, radios, and smartphones, specifically, channel settings and accessed site information.
[0114] (Step S202) Next, in step S202, the advertising analysis unit 131 of the fragrance output control unit 105 determines whether or not an advertisement (CM) registered in the ``advertising-compatible fragrance management data'' held by the fragrance management server 150 is output to a terminal such as a television, radio, or smartphone.
[0115] In other words, it determines whether an advertising entry that registers conditions that match the set channel, set site and time of a device such as a television, radio, or smartphone, i.e., the "advertising output conditions," is registered data registered in the "advertising-compatible fragrance management data" held by the fragrance management server 150.
[0116] If it is determined that an advertisement entry matching the "advertising output conditions (channel or site, time)" of the terminal obtained by analyzing the terminal is registered in the "advertising-compatible perfume management data" held by the perfume management server 150, proceed to step S203. If there is no matching registration entry, the process returns to step S201, and the processes from step S201 onwards are repeated.
[0117] (Step S203) In step S202, if it is determined that an advertisement entry matching the terminal's "advertising output conditions (channel or site, time)" is registered in the "advertising-related perfume management data" held by the perfume management server 150, the process proceeds to step S203.
[0118] In step S203, an occupant analysis process is executed based on the image captured by the in-vehicle camera 102 (in-vehicle image). This process is executed by the occupant analysis unit 132 of the fragrance output control unit 105.
[0119] The occupant analysis unit 132 inputs an image (in-vehicle image) captured by the in-vehicle camera 102, and performs processing to determine the presence or absence of an occupant in each seat, and to estimate the gender and age of the occupant, etc. This gender and age estimation processing is performed as processing using learning data, for example. The presence or absence of an occupant in each seat, the gender and age information of the occupant analyzed by the occupant analysis unit 132 are output to the fragrance output mode determination unit 133.
[0120] (Steps S204 to S205) Next, in steps S204 to S205, the fragrance output control unit 105 checks the advertisement analysis result and the occupant analysis result against the server registration information to determine whether or not the fragrance output condition is satisfied. This process is executed by the perfume output mode determination unit 133 of the perfume output control unit 105.
[0121] As described above, the fragrance output mode determination unit 133 receives the following information: (1) From the advertisement analysis unit 131, registration information of the "advertisement-related perfume management data" acquired from the perfume management server 150 (registration information of registered advertisement entries that match the advertisement output conditions (source, time)); (2) From the occupant analysis unit 132, occupant information such as the presence or absence of an occupant in each seat, the gender and age of the occupant, etc. The fragrance output mode determination unit 133 receives these pieces of information.
[0122] The perfume output mode determination unit 133 determines whether or not the perfume output condition is satisfied based on these pieces of input information. Specifically, for example, it determines whether the (c) scent output conditions) included in the registration information of the "advertising-compatible scent management data" input from the advertising analysis unit 131 matches the occupant information (gender, age) input from the occupant analysis unit 132, and further determines whether the current time matches the time information of (c) scent output conditions) included in the registration information of the "advertising-compatible scent management data".
[0123] If it is determined in step S205 that the aroma output condition is satisfied, the process proceeds to step S206. On the other hand, if it is determined that the condition is not satisfied, the process returns to step S201, and the processes from step S201 onwards are repeated.
[0124] (Step S206) If it is determined in step S205 that the aroma output condition is satisfied, the process goes to step S206.
[0125] In step S206, the fragrance output mode is determined according to the server registration information and the passenger analysis result. This process is also executed by the perfume output mode determination unit 133 of the perfume output control unit 105.
[0126] In steps S204 to S205, if it is determined that the occupant information and the current time match the registration information ((c) scent output conditions) included in the registration information of the "advertising-compatible scent management data", the "(d) scent output mode information" recorded in the registration entry that is determined to match is obtained, and the scent output mode is determined according to the obtained "(d) scent output mode information".
[0127] Specifically, the scent identified by the "output scent identifier" defined in "(d) scent output mode" is determined as the scent to be output, and the "scent output time" defined in "(d) scent output mode" is determined as the scent output time.
[0128] (Step S207) Finally, in step S207, the aroma output is executed according to the aroma output mode determined in step S206.
[0129] This process is executed by the perfume output unit control unit 134 of the perfume output control unit 105 and the perfume output unit 110. The fragrance output unit control unit 134 controls the fragrance output unit 110 aimed at the seat of the passenger that matches the registration information ((c) fragrance output conditions) included in the registration information of the "advertising-compatible fragrance management data" to perform fragrance output. This scent output is executed by selecting a scent specified by the "output scent identifier" defined in "(d) Scent output mode" of the "advertising-related scent management data." In addition, the scent is output for a specified time according to the "scent output time" defined in "(d) Scent output mode."
[0130] As shown in Figure 10, each fragrance output unit 110 has a blower drive unit 121, a flow path control unit 122, and a fragrance selection output unit 123, and the fragrance output unit control unit 134 inputs control signals to each of these components of the fragrance output unit 110 to select the type of fragrance to be output and control the output.
[0131] The aroma output control device 200 of the present embodiment described above is configured to output an aroma linked to an advertisement output to various information output terminals such as a television, a radio, or a PC, a smartphone, etc. For example, it is possible to perform processing such as outputting the aroma of chocolate when a user sees a chocolate commercial on television. This processing makes it possible to increase the effectiveness of advertisements displayed on various information output terminals such as television, radio, PCs, and smartphones.
[0132] [5. Other Examples of the Fragrance Output Control Device of the Present Disclosure and Effects of the Fragrance Output Control Device of the Present Disclosure] Next, other embodiments of the fragrance output control device of the present disclosure and the effects of the fragrance output control device of the present disclosure will be described.
[0133] First, other embodiments of the aroma output control device of the present disclosure will be described. Of the embodiments described above, Example 1 is an embodiment in which a scent linked to an advertisement visible from the vehicle is output, and Example 2 is an embodiment in which a scent linked to an advertisement displayed on an information output terminal such as a television, radio, or smartphone is output. In addition to these embodiments, the fragrance output control device of the present disclosure may be configured to execute the following processes.
[0134] (a) A configuration in which a specific scent associated with a vehicle such as an automobile is output when the vehicle is started; (b) A configuration for outputting a scent specific to the vehicle of the communication partner, which has been registered in advance with a service company (scent management server), in accordance with information received through (vehicle-to-vehicle) communication between vehicles such as automobiles; (c) A configuration in which, when a user gets into a vehicle used by a vehicle dispatch service such as a taxi or a car sharing service, a scent that the user has registered in advance with the service company (scent management server) is output; For example, a configuration for executing these processes is also possible.
[0135] In the configuration (a) above in which a unique scent associated with a vehicle such as an automobile is output when the vehicle is started, a scent specific to the vehicle manufacturer or model is output when the engine is started. The scent to be output may be set to change depending on, for example, the outside temperature, brightness, or time. In this case, the outside temperature, brightness, and time are measured using sensors and clocks provided in the scent output control device, and the settings of the scent to be output by the scent output control unit are changed based on these measured values.
[0136] In a configuration in which a scent specific to the communication partner's vehicle, which has been registered in advance with the service company (scent management server), is output in accordance with information received through vehicle-to-vehicle communication between vehicles such as automobiles (b) above, the following processing is performed, for example. When information about a traffic jam, accident, etc. is received from vehicle-to-vehicle communication, a scent is output to stimulate concentration. In addition to this scent output, other alerts (sound, vibration, screen display) may also be output in combination.
[0137] In a configuration in which, when a user gets into a vehicle used by a taxi or other dispatch service or a car sharing service as described above (c), a scent that the user has registered in advance with the service company (scent management server) is output, for example, the following processing is performed.
[0138] In taxi dispatch services and car sharing services, when a customer gets into a car, the scent that the customer registered in advance with the service is output. The scent can be output at various times, such as when a sensor on the seat detects that the customer is seated, when the driver operates a motion switch, or when a human presence sensor detects the presence of a person. One or more scents may be preregistered. In the case of multiple scents, the scent to be output can be set to be selected randomly, or selected in the order of the list each time the customer gets into the car.
[0139] For example, in the case of a taxi, when a customer arranges for a vehicle to be dispatched, customer information is sent to the vehicle or driver along with information on the departure point and destination, and this customer information may include information on the customer's preferred fragrance.
[0140] In addition, as a configuration common to the above (a) to (c), it is also possible to provide a scent as a gift to the owner or driver of the vehicle, or to the user on their birthday, wedding anniversary, etc. The anniversary is recorded in the server or in a memory unit within the device, and the management output control unit executes control to output the scent to the user who gets in on that anniversary.
[0141] Alternatively, a configuration is possible in which points are awarded when fragrance is output, and services such as discounts on prizes are offered according to the points.
[0142] Next, the effects of the fragrance output control device of the present disclosure will be described. The effect of the scent output control device of the present disclosure is, first of all, the great effect of increasing advertising effectiveness. As a secondary effect, transportation companies such as taxis can receive advertising fees from advertisers, and customers can increase their desire to purchase by smelling the fragrance, increasing the opportunities to receive products and services from advertisers.
[0143] Furthermore, when advertising is provided via television, radio, or the Internet, not only can the advertising effectiveness be increased, but the level of satisfaction with the advertising can also be increased. For customers, smelling the scent can increase their understanding of the advertised subject matter.
[0144] [6. Hardware configuration example of scent output control device] Next, a specific hardware configuration example of the fragrance output control device that executes the above-mentioned processes will be described with reference to Fig. 14. This is a hardware configuration example that can be applied as a fragrance output control device mounted on a vehicle.
[0145] FIG. 14 is a diagram illustrating an example of a hardware configuration of the fragrance output control device. A CPU (Central Processing Unit) 301 functions as a data processing unit that executes various processes according to programs stored in a ROM (Read Only Memory) 302 or a storage unit 308. For example, the CPU executes processes according to the sequences described in the above-mentioned embodiments. A RAM (Random Access Memory) 303 stores programs and data executed by the CPU 301. The CPU 301, ROM 302, and RAM 303 are connected to each other via a bus 304.
[0146] The CPU 301 is connected to an input / output interface 305 via a bus 304, and the input / output interface 305 is connected to an input unit 306 consisting of various switches, a keyboard, a touch panel, a mouse, a microphone, and further data acquisition units such as sensors, cameras, GPS, and GNSS, and an output unit 307 consisting of a display, a speaker, etc. The scent output unit is also a component of the output section 307.
[0147] The CPU 301 receives commands, status data, and the like from an input unit 306, executes various processes, and outputs the results of the processes to an output unit 307, for example. A storage unit 308 connected to the input / output interface 305 is formed of, for example, a hard disk, and stores various data and programs executed by the CPU 301. A communication unit 309 functions as a transmission / reception unit for data communication via a network such as the Internet or a local area network, and communicates with external devices.
[0148] A drive 310 connected to the input / output interface 305 drives removable media 311, such as a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory such as a memory card, and executes recording or reading of data.
[0149] [7. Summary of the Configuration of the Present Disclosure] The embodiments of the present disclosure have been described in detail above with reference to specific embodiments. However, it is obvious that a person skilled in the art can modify or substitute the embodiments without departing from the gist of the present disclosure. In other words, the present invention has been disclosed in the form of an example, and should not be interpreted as being limited. In order to judge the gist of the present disclosure, the claims should be taken into consideration.
[0150] The technology disclosed in this specification can have the following configurations. (1) a fragrance output control unit that executes fragrance output control; a fragrance output unit that outputs fragrance according to the control of the fragrance output control unit; The fragrance output control unit is The scent output control device selects a scent to be output based on an advertisement, and outputs the selected scent via the scent output unit.
[0151] (2) The scent output unit comprises: The fragrance output control device according to (1) is configured to output a fragrance inside a vehicle.
[0152] (3) The fragrance output control unit The fragrance output control device described in (2) selects the fragrance to be output based on an advertisement detected from an image captured by an exterior camera that captures the exterior of the vehicle, and outputs the selected fragrance via the fragrance output unit.
[0153] (4) The fragrance output control unit determining whether the advertisement detected from the image captured by the exterior camera is an advertisement registered in the advertisement-related scent management data; If the advertisement is a registered advertisement, the fragrance output control device selects the fragrance to be output based on a fragrance identifier recorded in the advertisement-related fragrance management data in association with the registered advertisement.
[0154] (5) The fragrance output control unit The fragrance output control device described in (4) executes a process to confirm whether the position of the advertisement detected from the image captured by the exterior vehicle camera matches the position information recorded in correspondence with the registered advertisement in the advertising-compatible fragrance management data.
[0155] (6) The advertisement-enabled fragrance management data is data stored in an external fragrance management server, The fragrance output control unit is The fragrance output control device according to (4) or (5) accesses a fragrance management server via a communication unit and confirms the registration information of the advertisement-compatible fragrance management data.
[0156] (7) The fragrance output control unit is The aroma output control device according to any one of (2) to (6) selects an aroma to be output based on an advertisement output to an information output terminal inside a vehicle, and outputs the selected aroma via the aroma output unit.
[0157] (8) The fragrance output control unit is determining whether the advertisement output on the information output terminal is an advertisement registered in advertisement-related fragrance management data; If the advertisement is a registered advertisement, the fragrance output control device selects the fragrance to be output based on a fragrance identifier recorded in the advertisement-related fragrance management data in association with the registered advertisement.
[0158] (9) The fragrance output control unit is The fragrance output control device described in (8) executes a process to confirm whether the source and time of the advertisement output to the information output terminal match the source and time recorded in correspondence with the registered advertisement in the advertising-compatible fragrance management data.
[0159] (10) The advertisement-enabled fragrance management data is data stored in an external fragrance management server, The fragrance output control unit is The fragrance output control device according to (8) or (9) accesses a fragrance management server via a communication unit and confirms the registration information of the advertisement-compatible fragrance management data.
[0160] (11) The fragrance output control device further includes: The vehicle has an in-vehicle camera for photographing the inside of the vehicle, The fragrance output control unit is The aroma output control device according to any one of (2) to (10), which performs an analysis process of an occupant from an image captured by the in-vehicle camera, and controls aroma output according to the analysis result.
[0161] (12) The fragrance output control unit is determining whether the advertisement is registered in advertisement-related scent management data; If the advertisement is a registered advertisement, the fragrance output control device described in (11) obtains fragrance output conditions recorded in the advertisement-related fragrance management data in correspondence with the registered advertisement, and outputs a fragrance if the obtained fragrance output conditions match the occupant profile analyzed from the image captured by the in-vehicle camera.
[0162] (13) The fragrance output control unit is The scent output control device described in (12) outputs a scent toward an occupant having a profile that matches the scent output conditions recorded in the advertisement-compatible scent management data.
[0163] (14) The fragrance output control unit is determining whether the advertisement is registered in advertisement-related scent management data; A fragrance output control device as described in any of (1) to (13), which, if it is a registered advertisement, obtains the fragrance output allowable time recorded in the advertisement-related fragrance management data in correspondence with the registered advertisement, and outputs a fragrance if the current time matches the fragrance output allowable time recorded in the fragrance output conditions.
[0164] (15) A fragrance output control method executed in a fragrance output control device, The scent output control device includes: A fragrance output control unit that executes fragrance output control; a fragrance output unit that outputs fragrance according to the control of the fragrance output control unit; The scent output control unit, The fragrance output control method selects a fragrance to be output based on an advertisement, and outputs the selected fragrance via the fragrance output unit.
[0165] (16) A program for causing a fragrance output control device to execute fragrance output control, The scent output control device includes: A fragrance output control unit that executes fragrance output control; a fragrance output unit that outputs fragrance according to the control of the fragrance output control unit; The program causes the aroma output control unit to The program allows a user to select a scent to be output based on an advertisement and outputs the selected scent via the scent output unit.
[0166] The series of processes described in the specification can be executed by hardware, software, or a combination of both. When executing processes by software, a program recording the processing sequence can be installed and executed in a memory in a computer built into dedicated hardware, or the program can be installed and executed in a general-purpose computer capable of executing various processes. For example, the program can be pre-recorded on a recording medium. In addition to installing the program from the recording medium to the computer, the program can be received via a network such as a LAN (Local Area Network) or the Internet, and installed on a recording medium such as a built-in hard disk.
[0167] In addition, the various processes described in the specification may not only be executed in chronological order as described, but may also be executed in parallel or individually depending on the processing capacity of the device executing the processes or as necessary. Furthermore, in this specification, a system refers to a logical collective configuration of multiple devices, and is not limited to devices in the same housing. [Industrial Applicability]
[0168] As described above, according to the configuration of one embodiment of the present disclosure, a device and method are realized that output a scent corresponding to, for example, an advertisement that can be viewed from inside a vehicle, such as an automobile, or an advertisement that is output to an information output terminal, such as a television. Specifically, for example, the system has a scent output control unit that executes scent output control, and a scent output unit that executes scent output according to the control of the scent output control unit, and the scent output control unit selects a scent to be output based on an advertisement and outputs the selected scent via the scent output unit. The scent output control unit selects a scent to be output based on an advertisement detected from an image captured by an exterior camera that captures the outside of the vehicle or an advertisement output to an information output terminal, and outputs the selected scent via the scent output unit. Furthermore, the system analyzes an occupant profile based on an image of the occupant and outputs a scent appropriate to the occupant. This configuration realizes a device and method for outputting a scent corresponding to an advertisement that can be viewed from inside a vehicle, for example, or an advertisement that is output to an information output terminal, such as a television. [Explanation of symbols]
[0169] 100 Scent output control device 101 Exterior camera 102 In-car camera 103 Location information acquisition unit 104 Communications Department 105 Scent output control unit 110 Scent Output Unit 121 Blower drive unit 122 Flow path control section 123 Scent selection output unit 131 Advertising Analysis Department 132 Crew Analysis Department 133 Fragrance output mode determination unit 134 Scent output unit control section 200 Scent output control device 201 Terminal output information analysis unit 301 CPU 302 ROM 303 RAM 304 Bus 305 Input / Output Interface 306 Input section 307 Output section 308 Storage section 309 Communications Department 310 Drive 311 Removable Media
Claims
1. A fragrance output control unit that executes fragrance output control; a fragrance output unit that outputs fragrance according to the control of the fragrance output control unit; The scent output unit includes: A configuration for outputting a scent inside a vehicle, The fragrance output control unit is The scent output control device selects a scent to be output based on an advertisement detected from an image captured by an exterior camera that captures the exterior of the automobile, and outputs the selected scent via the scent output unit.
2. The fragrance output control unit is determining whether the advertisement detected from the image captured by the exterior camera is an advertisement registered in the advertisement-related scent management data; The perfume output control device according to claim 1 , wherein, in the case of a registered advertisement, a perfume to be output is selected based on a perfume identifier recorded in the advertisement-related perfume management data in association with the registered advertisement.
3. The fragrance output control unit is A fragrance output control device as described in claim 2, which executes a process to confirm whether the position of an advertisement detected from an image captured by the exterior vehicle camera matches the position information recorded in correspondence with a registered advertisement in the advertising-related fragrance management data.
4. The advertisement-compliant scent management data is data stored in an external scent management server, The fragrance output control unit is The fragrance output control device according to claim 2, further comprising: a fragrance management server that accesses the fragrance output control device via a communication unit to confirm the registered information of the advertisement-compatible fragrance management data.
5. A fragrance output control unit that executes fragrance output control; a fragrance output unit that outputs fragrance according to the control of the fragrance output control unit; The scent output unit includes: A configuration for outputting a scent inside a vehicle, The fragrance output control unit is A process of selecting a scent to be output based on an advertisement output on an information output terminal inside the vehicle, and outputting the selected scent via the scent output unit; a process of determining whether the advertisement output on the information output terminal is an advertisement registered in advertisement-related fragrance management data, and if the advertisement is a registered advertisement, selecting a fragrance to be output based on a fragrance identifier recorded in the advertisement-related fragrance management data in association with the registered advertisement; A fragrance output control device that executes a process to confirm whether the source and time of the advertisement output to the information output terminal match the source and time recorded in correspondence with a registered advertisement in the advertising-related fragrance management data.
6. The advertisement-compliant scent management data is data stored in an external scent management server, The fragrance output control unit is The fragrance output control device according to claim 5, further comprising: a fragrance management server accessed via a communication unit to confirm the registration information of the advertisement-compatible fragrance management data.
7. A fragrance output control unit that executes fragrance output control; A fragrance output unit that outputs fragrance according to the control of the fragrance output control unit; The vehicle has an in-vehicle camera for photographing the inside of the vehicle, The fragrance output control unit is A configuration in which a process is executed to select a scent to be output based on an advertisement, and output the selected scent via the scent output unit, The scent output unit includes: A configuration for outputting a scent inside a vehicle, The fragrance output control unit is Analyzing the passengers from the images captured by the in-vehicle camera and controlling the scent output according to the analysis results; determining whether the advertisement is registered in advertisement-related scent management data; If it is a registered advertisement, the fragrance output control device obtains the fragrance output conditions recorded in the advertisement-related fragrance management data in correspondence with the registered advertisement, and outputs a fragrance if the obtained fragrance output conditions match the occupant profile analyzed from the image captured by the in-vehicle camera.
8. The fragrance output control unit is The scent output control device according to claim 7, which outputs a scent toward an occupant having a profile that matches the scent output conditions recorded in the advertisement-compliant scent management data.
9. A fragrance output control unit that executes fragrance output control; a fragrance output unit that outputs fragrance according to the control of the fragrance output control unit; The fragrance output control unit is A process of selecting a scent to be output based on an advertisement and outputting the selected scent via the scent output unit is performed; determining whether the advertisement is registered in advertisement-related scent management data; If it is a registered advertisement, the fragrance output control device obtains the fragrance output allowable time recorded in the advertisement-related fragrance management data in correspondence with the registered advertisement, and outputs the fragrance when the current time matches the fragrance output allowable time recorded in the fragrance output conditions.
10. A fragrance output control method executed in a fragrance output control device, The scent output control device includes: A fragrance output control unit that executes fragrance output control; a fragrance output unit that outputs fragrance according to the control of the fragrance output control unit; The scent output unit includes: A configuration for outputting a scent inside a vehicle, The scent output control unit, This fragrance output control method selects a fragrance to be output based on an advertisement detected from an image captured by an exterior camera that captures the exterior of the automobile, and outputs the selected fragrance via the fragrance output unit.
11. A program for causing a fragrance output control device to execute fragrance output control, The scent output control device includes: A fragrance output control unit that executes fragrance output control; a fragrance output unit that outputs fragrance according to the control of the fragrance output control unit; The scent output unit includes: A configuration for outputting a scent inside a vehicle, The program causes the aroma output control unit to The program allows a user to select a scent to be output based on an advertisement detected from an image captured by an exterior camera capturing the outside of the vehicle, and outputs the selected scent via the scent output unit.
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