Interaction method and device, electronic device and storage medium

The interaction method and device in short video social software dynamically switch display modes and controls, addressing limitations in existing systems to enhance user experience and interaction versatility.

JP7597457B2Active Publication Date: 2024-12-10BEIJING ZITIAO NETWORK TECH CO LTD

Patent Information

Application Number
JP2023579294
Authority / Receiving Office
JP · JP
Patent Type
Patents
Current Assignee / Owner
Priority Date
2021-11-25
Filing Date
2022-11-10
Publication Date
2024-12-10
Estimated Expiration
2042-11-10

AI Technical Summary

Technical Problem

Existing short video social software lacks the ability to dynamically adjust display modes and interaction controls based on user needs, limiting the versatility and effectiveness of social interactions.

Method used

An interaction method and device that allows switching between different display modes on a target object's display page, with distinct interaction controls for each mode, ensuring uninterrupted video playback and optimized user interaction.

Benefits of technology

Enhances user experience by providing adaptable display modes and interaction controls, meeting diverse interaction needs and optimizing visual and interaction experiences.

✦ Generated by Eureka AI based on patent content.

Smart Images

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Patent Text Reader

Abstract

An interaction method and device, electronic device and storage medium, the interaction method includes the steps of: displaying a target object in a first display mode on a display page of the target object, where in the first display mode, the display page of the target object includes a first interaction control (S10); receiving a display mode switching operation on the display page of the target object (S20); and, in response to the display mode switching operation, converting the display page of the target object to display the target object in a second display mode, where in the second display mode, the display page of the target object includes a second interaction control different from the first interaction control (S30). The method is advantageous for realizing various interaction functions in different display modes.
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Description

[Technical field]

[0001] [CROSS REFERENCE TO RELATED APPLICATIONS] This application claims priority to Chinese Patent Application No. 202111412228.8, filed on November 25, 2021, the entire contents of which are incorporated by reference as part of this application.

[0002] [Technical field] SUMMARY OF THE DISCLOSURE Embodiments of the present disclosure relate to an interaction method and apparatus, an electronic device, and a storage medium. [Background technology]

[0003] With the continuous development of online viewing technology, short videos have developed rapidly due to the driving force of network traffic. Short video social software based on short videos for social interaction has gradually become one of the commonly used social software in people's daily life, and its user base is also expanding. Summary of the Invention [Means for solving the problem]

[0004] At least one embodiment of the present disclosure provides an interaction method including the steps of: displaying a target object on a display page of the target object in a first display mode, where in the first display mode the display page of the target object includes a first interaction control; receiving a display mode switching operation on the display page of the target object; and in response to the display mode switching operation, converting the display page of the target object to display the target object in a second display mode, where in the second display mode the display page of the target object includes a second interaction control different from the first interaction control.

[0005] At least one embodiment of the present disclosure further provides an interaction device including a target object display unit, an operation receiving unit, and a display mode switching unit, wherein the target object display unit is configured to display a target object in a first display mode on a display page of the target object, and display the target object in a second display mode on the display page of the target object, wherein in the first display mode, the display page of the target object includes a first interaction control, and in the second display mode, the display page of the target object includes a second interaction control different from the first interaction control, the operation receiving unit is configured to receive a display mode switching operation on the display page of the target object, and the display mode switching unit is configured to convert from displaying the target object in the first display mode on the display page of the target object to displaying the target object in the second display mode on the display page of the target object in response to the display mode switching operation.

[0006] At least one embodiment of the present disclosure further provides an electronic device including a processor and a memory including one or more computer-executable instructions, the one or more computer-executable instructions being stored in the memory and configured to be executed by the processor, the one or more computer-executable instructions being used to realize an interaction method described in any of the embodiments of the present disclosure.

[0007] At least one embodiment of the present disclosure further provides a storage medium for storing non-transitory computer-executable instructions that, when executed by a processor, can realize the interaction method described in any of the embodiments of the present disclosure.

[0008] In order to more clearly describe the technical configuration of the embodiments of the present invention, the drawings of the embodiments are briefly introduced below. Needless to say, the drawings described below are only related to the embodiments of the present invention, and are not intended to limit the present invention. [Brief description of the drawings]

[0009] [Figure 1] FIG. 1 illustrates a system that can be used to implement the interaction methods provided by embodiments of the present disclosure. [Diagram 2] FIG. 2 is an example flowchart of an interaction method provided by some embodiments of the present disclosure. [Figure 3A] FIG. 3A is a schematic diagram of displaying a target object in different display modes provided according to some embodiments of the present disclosure. [Figure 3B] FIG. 3B is a schematic diagram of displaying a target object in different display modes provided according to some embodiments of the present disclosure. [Figure 3C] FIG. 3C is a schematic diagram of displaying a target object in different display modes provided according to some embodiments of the present disclosure. [Figure 4A] FIG. 4A is an example schematic diagram of a display page of a target object in different display modes provided by some embodiments of the present disclosure. [Figure 4B] FIG. 4B is an example schematic diagram of a display page of a target object in different display modes provided by some embodiments of the present disclosure. [Diagram 5] FIG. 5 is an example schematic diagram of a display page of a target object in a second display mode provided by some embodiments of the present disclosure. [Figure 6] FIG. 6 is another exemplary schematic diagram of a display page of a target object in a second display mode provided by some embodiments of the present disclosure. [Figure 7A]FIG. 7A is another example schematic diagram of a display page of a target object in different display modes provided by some embodiments of the present disclosure. [Figure 7B] FIG. 7B is another example schematic diagram of a display page of a target object in different display modes provided by some embodiments of the present disclosure. [Figure 8] FIG. 8 is an example schematic diagram of a display page of a target object in a third display mode provided by some embodiments of the present disclosure. [Figure 9A] FIG. 9A is yet another example schematic diagram of a display page of a target object in different display modes provided by some embodiments of the present disclosure. [Figure 9B] FIG. 9B is yet another example schematic diagram of a display page of a target object in different display modes provided by some embodiments of the present disclosure. [Figure 10] FIG. 10 is yet another exemplary schematic diagram of a display page of a target object in a second display mode provided by some embodiments of the present disclosure. [Figure 11] FIG. 11 is a schematic block diagram of an interaction device provided according to some embodiments of the present disclosure. [Figure 12] FIG. 12 is a schematic block diagram of an electronic device provided according to some embodiments of the present disclosure. [Figure 13] FIG. 13 is another schematic block diagram of an electronic device provided in accordance with some embodiments of the present disclosure. [Figure 14] FIG. 14 is a schematic diagram of a storage medium provided according to some embodiments of the present disclosure. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0010] Hereinafter, the embodiments of the present disclosure will be described in more detail with reference to the drawings. Although the drawings show some embodiments of the present disclosure, it should be understood that the present disclosure can be realized in various forms and should not be interpreted as being limited to the embodiments described herein, but on the contrary, these embodiments are provided to allow the present disclosure to be more thorough and complete. It should be understood that the drawings and embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of protection of the present disclosure.

[0011] It should be understood that the steps recited in the method embodiments of the present disclosure may be performed in various orders and / or in parallel, and that other method embodiments may include additional steps and / or omit performance of steps as shown, and that the scope of the present disclosure is not limited in this respect.

[0012] As used herein, the term "comprises" and variations thereof mean an open inclusion, including, but not limited to. The term "based on" means "based at least in part on." The term "in one embodiment" refers to "at least one embodiment," the term "in another embodiment" refers to "at least one other embodiment," and the term "in some embodiments" refers to "at least some embodiments." Relevant definitions of other terms are provided below.

[0013] It should be noted that the concepts of "first", "second", etc. referred to in this disclosure are merely intended to distinguish different devices, modules, or units, and do not limit the order or mutual dependency of functions performed by these devices, modules, or units.

[0014] It should be understood that the modifications "one" and "multiple" referred to in the present disclosure are intended to be illustrative rather than limiting, and that those of skill in the art should understand "one or more" unless the context clearly indicates otherwise.

[0015] The names of messages or information exchanged between multiple devices in the embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of these messages or information.

[0016] Currently, when a user posts or watches a short video through short video social software on a mobile terminal such as a mobile phone, a tablet computer, a notebook computer, or other electronic device, different users can realize social interaction through the short video social software. For example, a user can upload and post a created short video through the short video social software, and can also watch the short video posted by other users through the short video social software, and perform operations such as liking, commenting, reposting, etc. on the short video, thereby realizing social interaction with other users.

[0017] At least one embodiment of the present disclosure provides an interaction method including the steps of: displaying a target object on a display page of the target object in a first display mode, where in the first display mode the display page of the target object includes a first interaction control; receiving a display mode switching operation on the display page of the target object; and in response to the display mode switching operation, converting the display page of the target object to display the target object in a second display mode, where in the second display mode the display page of the target object includes a second interaction control different from the first interaction control.

[0018] In the interaction method provided by the above embodiments of the present disclosure, the display page of the target object can provide different interaction controls corresponding to the current display mode in different display modes, for example to perform different types of interaction operations, thereby advantageously meeting the various interaction needs of users in different display modes.

[0019] Hereinafter, embodiments of the present disclosure will be described in detail with reference to the drawings, in which it should be noted that the same reference numerals in different figures are used to refer to the same components that have already been described.

[0020] Fig. 1 is a system that can be used to implement the interaction method provided by the embodiments of the present disclosure. As shown in Fig. 1, the system 100 may include a number of user terminals 110, a network 120, a server 130, and a database 140. For example, the system 100 can implement the interaction method described in any of the embodiments of the present disclosure.

[0021] The user terminal 110 may be, for example, a computer 110-1, a mobile phone 110-2, a tablet computer 110-3, etc. It can be understood that the user terminal 110 may be any other type of electronic device capable of performing data processing, including but not limited to a desktop computer, a laptop computer, a tablet computer, a smart phone, a smart home device, a wearable terminal device, an in-vehicle electronic device, a monitoring device, etc. For example, the user terminal 110 may be any device in which an electronic device is installed, such as a vehicle, a robot, etc.

[0022] A user can operate the user terminal 110 through an application program installed in the user terminal 110, the application program transmits user behavior data to the server 130 via the network 120, and the user terminal 110 can further receive the data transmitted from the server 130 via the network 120. The embodiment of the present disclosure does not limit the hardware system and software system of the user terminal 110, and for example, the user terminal 110 may be based on a processor such as ARM, X86, etc., may include input / output devices such as a camera, a touch panel, a microphone, etc., and may run an operating system such as Windows, iOS, Linux (registered trademark), Android, Harmony OS, etc.

[0023] For example, the application program on the user terminal 110 may be a social application program, such as a social application program based on multimedia resources such as videos, photos, live streaming, etc. Taking the social application program based on multimedia resources such as videos, photos, live streaming, etc. as an example, a user can perform online live streaming or upload, post videos, photos, etc. on the user terminal 110 through the social application program, and at the same time, can watch or view videos, photos, live streaming, etc. posted by other users, and can perform operations such as liking, commenting, reposting, etc.

[0024] The user terminal 110 may implement the interaction method provided by the embodiments of the present disclosure by executing a process or thread. In some examples, the user terminal 110 may execute the interaction method by its built-in application program. In other examples, the user terminal 110 may execute the interaction method by invoking an application program stored outside the user terminal 110.

[0025] Network 120 may be a single network or a combination of at least two different networks. For example, network 120 may include, but is not limited to, one or more combinations of a local area network, a wide area network, a public network, a private network, etc. Network 120 may be a computer network such as the Internet and / or various electronic communication networks (e.g., 3G / 4G / 5G mobile communication networks, WIFI, Bluetooth, ZigBee, etc.), and the embodiments of the present disclosure are not limited thereto.

[0026] The server 130 may be a single server, a server group, or a cloud server, and each server in the server group is connected via a wired or wireless network. A server group may be centralized, such as a data center, or may be distributed. The server 130 may be local or remote. The server 130 may communicate with the user terminal 110 via a wired or wireless network. The embodiments of the present disclosure do not limit the hardware and software systems of the server 130.

[0027] The database 140 may generally refer to a device having a storage function. The database 140 is mainly used to store various data used, generated, and output by the user terminal 110 and the server 130 during operation. For example, if the application program on the user terminal 110 is a social application program based on multimedia resources such as the above-mentioned videos, photos, and live broadcasts, the data stored in the database 140 may include resource data such as videos and photos uploaded by users through the user terminal 110, and interactive operation data such as likes and comments.

[0028] Database 140 may be local or remote. Database 140 may include various memories such as Random Access Memory (RAM), Read Only Memory (ROM), etc. The storage devices mentioned above are only some examples and are not intended to limit the storage devices that may be used by system 100. The embodiments of the present disclosure do not limit the hardware and software systems of database 140, which may be, for example, a relational or non-relational database.

[0029] The database 140 may be interconnected or in communication with the server 130 or a portion thereof via the network 120, or may be directly interconnected or in communication with the server 130, or may be a combination of the two approaches.

[0030] In some examples, database 140 may be a separate device. In other examples, database 140 may be integrated within at least one of user terminal 110 and server 130. For example, database 140 may be located in user terminal 110 and / or server 130. For example, database 140 may be distributed, with part of database 140 located in user terminal 110 and part of database 140 located in server 130.

[0031] 2 is an exemplary flowchart of an interaction method provided by some embodiments of the present disclosure. The interaction method can be applied to the user terminal 110 in the system 100 shown in FIG. 1, for example, to a social application program or software of the user terminal 110, and a user can operate in an interaction interface provided by the social application program or software of the user terminal 110.

[0032] As shown in FIG. 2, the interaction method provided by the embodiment of the present disclosure includes steps S10 to S30.

[0033] Step S10: Display the target object in a first display mode on a display page of the target object, where in the first display mode the display page of the target object includes a first interaction control.

[0034] Step S20: A display mode switching operation is received on the display page of the target object.

[0035] Step S30: In response to the display mode switching operation, convert the display page of the target object to display the target object in a second display mode, and in the second display mode, the display page of the target object includes a second interaction control different from the first interaction control.

[0036] For example, for the above steps S10 and S30, the target object may be a multimedia resource such as a photo, a video, a live broadcast, etc., and the display page of the target object may be an interaction interface provided by a social application program or software of the user terminal 110, which can be used as a display interface for displaying visual information of the target object to a user (i.e., a user of the user terminal 110), and can also be used to receive operations performed by the user in the interaction interface.

[0037] For example, if the user terminal 110 is a smartphone or a tablet computer, the display page of the target object can occupy the entire display screen of the smartphone or tablet computer, in other words, the display page of the target object is the entire display interface of the smartphone or tablet computer. Also, if the user terminal 110 is a laptop, the display page of the target object can occupy the entire display screen of the laptop, or only a part of the display screen of the laptop.

[0038] For example, if the target object is a video, the video can be played on the display page of the target object, and the user can watch the video through the display page of the target object. For example, if the target object is a photo, one or more photos can be displayed on the display page of the target object, and the user can view each photo simultaneously or individually through the display page of the target object.

[0039] For example, the first display mode and the second display mode are two different display modes, where the different display modes refer to different display manners or modes of the target object on the display page of the target object.

[0040] For example, the first display mode and the second display mode may be a normal display mode (i.e., a non-screen erase display mode) and a screen erase display mode, respectively. In the screen erase display mode, any interaction control in the display page of the target object is in an area other than the display screen area of ​​the target object, the display screen of the target object is not blocked by the interaction control, which is favorable for the user to obtain all screen information of the target object more accurately and intuitively, and in the screen erase display mode, the display screen area of ​​the target object does not change. In the normal display mode, the interaction control in the display page of the target object can be partially or completely in the display screen area of ​​the target object, for example, in addition to the interaction control, the display page of the target object may further include other data information related to the target object, which helps the user to quickly obtain information related to the target object and perform the corresponding interaction operation. When switching from the screen erase display mode to the normal display mode or switching from the normal display mode to the screen erase display mode, the display screen of the target object is continuously reproduced.

[0041] For example, in the first display mode and the second display mode, the attributes of the target object on the display page, such as the display ratio of the display screen area, the display position, etc., of the target object, and the characteristics of the target object, such as the size ratio of the display screen, etc., can all remain unchanged, and the target object can maintain a stable display state in different display modes, which is advantageous in avoiding the possibility of adversely affecting the visual effect of the screen during the display mode switching process, and further optimizing the user's viewing experience.

[0042] For example, the display state of the target object is not changed during the process of switching from the first display mode to the second display mode or from the second display mode to the first display mode. For example, if the target object is a video, the playback state, pause state, playback speed, playback volume, screen resolution, etc. of the video are not changed during the process of switching the display mode.

[0043] For example, when a video is the target object, the video may use different playback volumes in different display modes, for example, the first display mode and the second display mode may be a loud playback mode and a quiet playback mode, respectively, or a sound playback mode and a silent playback mode, respectively, or the video may use different image quality effects in different display modes, for example, the first display mode and the second display mode may be a high resolution image quality playback mode and a low resolution image quality playback mode, respectively.

[0044] For example, if the target object is multiple photos, different display modes can be used, such as a synchronous display mode that displays multiple photos simultaneously on the display page of the target object, and a single display mode that displays each photo in sequence on the display page of the target object, or the multiple photos can use different display modes, such as an automatic continuous playback mode and a manual selection playback mode, etc.

[0045] It should be noted that the above enumeration of different display modes is merely an exemplary illustration, and application scenarios of different display modes in embodiments of the present disclosure include but are not limited to these.

[0046] For example, for the above step S10 and step S30, the first interaction control and the second interaction control can be used to perform different interaction operations respectively to provide different interaction functions, for example, can be used to perform different types of interaction operations respectively to provide different types of interaction functions. In the first display mode, the display page of the target object includes the first interaction control and does not include the second interaction control, and in the second display mode, the display page of the target object includes the second interaction control and does not include the first interaction control, which is favorable to respectively realize different interaction operations in the first display mode and the second display mode, and can respectively provide the user with different interaction functions in the first display mode and the second display mode, so as to better meet the various interaction needs of the user in different display modes.

[0047] For example, the interaction operation that the first interaction control or the second interaction control can perform may be a local interaction operation that the user performs with the target object on the user terminal 110. For example, for different display modes, the interaction operation that the first interaction control can perform can be determined, for example, based on display information in the display page of the target object in the first display mode, and the interaction operation that the second interaction control can perform can be determined, for example, based on display information in the display page of the target object in the second display mode. In other words, the specific interaction operations realized by the first interaction control and the second interaction control can be associated with mode features of the corresponding different display modes.

[0048] For example, taking the display mode as an example of a screen clearing display mode, in the screen clearing display mode, the interaction control can be used to perform an adjustable operation to change the display information (e.g., display position, display ratio, display angle, etc.) of the target object, and can also be used to perform an interaction operation such as storing part or all of the information of the target object in the user terminal 110. For example, the data generated by the local interaction operation does not need to be uploaded and stored in the server 130. For example, taking the interaction method provided by the present disclosure as an example, applying it to short video social software, the local interaction operation may include an adjustment operation performed on the video playback screen, playback speed, playback volume, etc. when the user watches the short video through the short video social software, or may include an acquisition operation such as downloading the video and capturing an image.

[0049] Also, for example, the interaction operation that the other of the first interaction control or the second interaction control can perform may be an online interaction operation between multiple users of different user terminals 110 (i.e., multiple users of different user terminals 110) to realize information interaction between multiple users. For example, in order to realize data transmission and interaction between different user terminals 110 and the server 130, the data generated by the online interaction operation needs to be uploaded and stored in the server 130. For example, taking the application of the interaction method provided by the present disclosure to short video social software as an example, the online interaction operation may include operations such as liking, favorite, commenting, reposting, etc., performed on a video when a user watches a short video through the short video social software.

[0050] For example, for the above step S20, the display mode switching operation can realize switching of the display page of the target object to a different display mode. In the above step S20, when a user's display mode switching operation is received on the display page of the target object, the target object is switched from being displayed on the display page of the target object in a first display mode to being displayed on the display page of the target object in a second display mode.

[0051] For example, the display mode switching operation may be a touch operation performed directly by the user on the display page of the target object using a touch method such as a finger, a stylus, or the like, or may be a control operation such as a click or double-click performed by the user on the display page of the target object via an external input device such as a mouse or a keyboard, and the embodiments of the present disclosure do not limit the specific embodiment of the display mode switching operation.

[0052] For example, taking the display mode switching operation as a touch operation based on a touch point on the display page of the target object as an example, the display mode switching operation can be set to trigger one or more touch points in the touch area of ​​the display page of the target object, or can be further set to trigger one or more touch points in the touch area of ​​the display page of the target object to move in a preset direction or along a preset path. For example, when the user terminal 110 detects that one touch point in the touch area of ​​the display page of the target object is triggered and moves along a preset direction such as left, right, up or down, the first display mode is switched to the second display mode, or when the user terminal 110 detects that multiple touch points in the touch area of ​​the display page of the target object are triggered and move along multiple paths in preset directions such as moving away from each other, approaching each other, or parallel to each other, the first display mode is switched to the second display mode, or when the user terminal 110 detects that multiple touch points in the touch area of ​​the display page of the target object are triggered and moved into a preset area in the touch area, the first display mode is switched to the second display mode. The embodiment of the present disclosure does not limit the specific embodiment of the display mode switching operation in the touch operation mode.

[0053] 3A and 3B are schematic diagrams of displaying a target object in different display modes provided by some embodiments of the present disclosure. For example, FIG. 3A is a schematic diagram of displaying a target object in a first display mode on a display page 11 of the target object, and FIG. 3B is a schematic diagram of displaying a target object in a second display mode on a display page 11 of the target object. It should be noted that in some other embodiments of the present disclosure, FIG. 3A is a schematic diagram of displaying a target object in a second display mode on a display page 11 of the target object, and FIG. 3B is a schematic diagram of displaying a target object in a first display mode on a display page 11 of the target object.

[0054] For example, as shown in Figures 3A and 3B, in the interaction method provided by the embodiments of the present disclosure, after receiving a display mode switching operation on the display page 11 of the target object, the display mode of the target object on the display page 11 of the target object is converted from the first display mode shown in Figure 3A to the second display mode shown in Figure 3B.

[0055] For example, in the process of switching from the first display mode shown in FIG. 3A to the second display mode shown in FIG. 3B, the display attributes of the display screen area 12 of the target object on the display page 11 of the target object do not change, for example, the display attributes include the display ratio, display position, screen size ratio, etc. of the display screen area 12 of the target object on the display page 11 of the target object.

[0056] For example, as shown in Figures 3A and 3B, the display screen area 12 of the target object occupies the same display proportion on the display page 11 of the target object in both the first display mode shown in Figure 3A and the second display mode shown in Figure 3B, i.e., during the display mode switching process, the ratio of the area occupied by the display screen area 12 of the target object on the display page 11 of the target object to the total area of ​​the display page 11 of the target object does not change.

[0057] For example, the display screen area 12 of the target object uses the same screen size ratio in both the first display mode shown in FIG. 3A and the second display mode shown in FIG. 3B, i.e., the width-to-height ratio of the display screen area 12 of the target object does not change during the display mode switching process.

[0058] For example, the display screen area 12 of the target object is at the same display position on the display page 11 of the target object in both the first display mode shown in Fig. 3A and the second display mode shown in Fig. 3B. For example, in the process of switching the display mode, the relative positional relationship between the center of the display screen area 12 of the target object and the center of the display page 11 of the target object does not change, and none of the relative positional relationships between each edge of the display screen area 12 of the target object and each edge of the display page 11 of the target object changes.

[0059] For example, if the target object is a video, the playback state of the video in the first display mode shown in FIG. 3A and the second display mode shown in FIG. 3B are the same, and during the process of switching the display mode, the playback or pause state of the video, the playback speed, playback volume, screen resolution, etc. all do not change.

[0060] As shown in Fig. 3A, in the first display mode, the display page 11 of the target object includes first interaction controls 21. For example, three first interaction controls 21 are shown in Fig. 3A, and the three first interaction controls 21 are arranged in order from top to bottom along the right edge of the display page 11 of the target object.

[0061] As shown in Fig. 3B, in the second display mode, the display page 11 of the target object includes second interaction controls 22. For example, three second interaction controls 22 are shown in Fig. 3B, and the three second interaction controls 22 are arranged in order from left to right along the bottom edge of the display page 11 of the target object.

[0062] As should be explained, the embodiments of the present disclosure do not specifically limit the number of first interaction controls 21 included in the display page 11 of the target object in the first display mode, the arrangement manner of the first interaction controls 21 on the display page 1 of the target object, the number of second interaction controls 22 included in the display page 11 of the target object in the second display mode, the arrangement manner of the second interaction controls 22 on the display page 11 of the target object, etc.

[0063] For example, in a first display mode shown in Fig. 3A, the first interaction control 21 is located in the display screen area 12 of the target object on the display page 11 of the target object, and some areas of the display screen area 12 of the target object are blocked by the first interaction control 21, and in a second display mode shown in Fig. 3B, the second interaction control 22 is located in an area other than the display screen area 12 of the target object on the display page 11 of the target object, for example, in an adjacent area below the display screen area 12 of the target object, so that no area in the display screen area 12 of the target object is blocked by the second interaction control 22. Thus, by using two different installation methods of the interaction control blocking or not blocking the display screen area 12 of the target object in different display modes, different display effects can be provided to the user, and different corresponding interaction controls can be provided according to different display modes, improving the user experience.

[0064] For example, the second display mode shown in Fig. 3B is a screen clearing display mode, in which no interaction control is set in the display screen area 12 of the target object, so that the display screen area 12 of the target object is not blocked, thereby providing the user with a complete display screen, which is favorable to improving the user's viewing experience. It is necessary to explain that the display screen area 12 of the target object is a complete screen for displaying the visual information of the target object, and in the second display mode shown in Fig. 3B, the display screen area 12 does not include any display elements or display information other than the visual information of the target object, so that the display screen area 12 of the target object is not blocked by other display elements or display information. For example, take the display page 11 of the target object in the first display mode shown in Fig. 3A as an example, the first interaction control 21 is in the display screen area 12 of the target object, and the display screen area 12 of the target object is blocked by the first interaction control 21. For example, in other words, for the same video screen or the same photo, the display screen area of ​​the target object in the first display mode shown in FIG. 3A is the same as the display screen area in the second display mode shown in FIG. 3B.

[0065] For example, as shown in Fig. 3B, in the second display mode, the display screen area 12 of the target object is not blocked by any display elements or display objects in the display page 11 of the target object, for example, the display page 11 of the target object is in a "screen clearing display mode" in the second display mode, i.e., all display elements or display objects in the display page 11 of the target object that block the display screen area 12 of the target object are cleared. This is advantageous for the user to obtain more complete visual information about the target object, improve the user's intuitive experience of the display screen area 12 of the target object in the second display mode, and optimize the user's viewing experience of the display screen area 12 of the target object.

[0066] For example, the first interaction control 21 can be used to perform a first type of interaction operation, and the second interaction control 22 can be used to perform a second type of interaction operation different from the first type of interaction operation. In the screen clearing display mode, the display screen area 12 of the target object is not blocked, and an operation suitable for the screen clearing display mode, such as image capture, can be performed. Thus, the first interaction control 21 and the second interaction control 22 can respectively provide users with different types of interaction functions in different display modes, which is advantageous to meet the various interaction needs of users in different display modes.

[0067] For example, in the display page 11 of the target object shown in Figures 3A and 3B, for two different display modes in which the interaction controls block or do not block the display screen area 12 of the target object, the first interaction control 21 and the second interaction control 22 can be used to respectively provide interaction operations contributing to execution in the two different display modes, which can improve the visual effect of the display screen area 12 of the target object, and at the same time, is advantageous to optimizing the interaction experience of users in different display modes.

[0068] Alternatively, in some other embodiments of the present disclosure, as shown in FIG. 3C , the display page 11 of the target object may further include a first interaction control 21 in the second display mode, i.e., in the second display mode, the display page 11 of the target object may include both the second interaction control 22 and the first interaction control 21.

[0069] As needs to be explained, in the embodiment shown in Fig. 3C, the display page 11 of the target object includes, in the second display mode, a part of the first interaction control 21 in the first display mode, for example, one of the multiple first interaction controls 21 in the first display mode. In some other embodiments, according to different actual needs, for example, according to actual operation needs in the second display mode, the display page 11 of the target object may include more first interaction controls 21 in the second display mode, for example, including all the first interaction controls 21 in the first display mode, and the embodiments of the present disclosure are not specifically limited thereto.

[0070] For example, the second display mode shown in Fig. 3C is a screen clearing display mode (for example, you can refer to the above corresponding description about the second display mode shown in Fig. 3B), and as shown in Fig. 3C, the first interaction control 21 and the second interaction control 22 are all in an area other than the display screen area 12 of the target object in the display page 11 of the target object. This can improve the visual effect of the display screen area 12 of the target object in the second display mode, and at the same time, is advantageous to meet the more diverse interaction needs of the user and enrich the interaction experience of the user in the screen clearing display mode.

[0071] Hereinafter, the embodiment of the interaction method provided by the embodiment of the present disclosure in a specific application scenario will be described by taking the application scenario of social software for realizing interaction between different users based on multimedia resources such as videos or photos as an example. It should be noted that the interaction method provided by the embodiment of the present disclosure can also be applied to other different scenarios, and the embodiment of the present disclosure is not limited thereto.

[0072] 4A and 4B are exemplary schematic diagrams of a display page of a target object in different display modes provided by some embodiments of the present disclosure, for example, Fig. 4A and Fig. 4B are schematic diagrams of specific application examples of the interaction method provided by some embodiments of the present disclosure. In the example shown in Fig. 4A and Fig. 4B, the target object displayed on the display page 11 of the target object is a video, and Fig. 4A and Fig. 4B are schematic diagrams of displaying the video on the display page 11 of the target object in different display modes, respectively.

[0073] Hereinafter, the display mode shown in Fig. 4A is the first display mode, and the display mode shown in Fig. 4B is the second display mode, and the interaction method provided by some embodiments of the present disclosure will be described in combination with the examples shown in Fig. 4A and Fig. 4B. That is, when a display mode switching operation is received, the video is converted from being displayed in the first display mode shown in Fig. 4A on the display page 11 of the target object to being displayed in the second display mode shown in Fig. 4B. It is necessary to explain that in some other examples, the display mode shown in Fig. 4A may be the second display mode, and the display mode shown in Fig. 4B may be the first display mode, and the embodiments of the present disclosure are not specifically limited thereto.

[0074] For example, as shown in Figures 4A and 4B, in the process of switching from the first display mode shown in Figure 4A to the second display mode shown in Figure 4B, none of the display attributes such as the display ratio, display position or screen size ratio of the display screen area 12 of the video on the display page 11 of the target object changes.

[0075] As shown in FIG. 4A, in the first display mode, the display page 11 of the target object includes first interaction controls 101-103. The first interaction controls 101 and 103 can be used to perform a first type of interaction operation based on the video, for example, the first interaction controls 101 and 103 can be used to perform a like and repost operation on the video, respectively. The first interaction control 102 can be used to perform an interactive operation between users related to the video, for example, the users related to the video may include a user who posted the video (e.g., a video poster), a user who watches the video, etc. For example, by clicking the first interaction control 102 on the display page 11 of the target object, a comment area interface related to the video can be displayed on the display page 11 of the target object, and the user can interact with the user who posted the video or other users who watch the video in the comment area interface in a manner such as leaving a message.

[0076] For example, as shown in Fig. 4A, in the first display mode, the first interaction controls 101-103 are within the video display screen area 12 in the display page 11 of the target object, and some areas of the video display screen area 12 are blocked by the first interaction controls 101-103. Or, in some other examples, as shown in Fig. 7A, in the first display mode, some of the first interaction controls 101-103 are within the video display screen area 12, and other parts are outside the video display screen area 12. For example, in the display page 11 of the target object shown in Fig. 7A, the first interaction control 101 is partly within the video display screen area 12, and other parts are outside the video display screen area 12, and both of the first interaction controls 102 and 103 are outside the video display screen area 12.

[0077] For example, as shown in FIG. 4A, compared with the display page 11 of the target object in the second display mode shown in FIG. 4B, the display page 11 of the target object in the first display mode shown in FIG. 4A further includes data information of the video, such as a text description of the video content, the video contributor (e.g., “XXXXX” shown in FIG. 4A), and other data information about the video.

[0078] For example, as shown in Fig. 4A, the data information of the video is within the display screen area 12 of the video on the display page 11 of the target object, that is, on the display page 11 of the target object, the data information of the video covers the display screen area 12 of the video, and does not need to further occupy other areas of the display page 11 of the target object. This is advantageous to increase the display proportion of the display screen area 12 of the target object on the display page 11 of the target object, and at the same time, contributes to the user intuitively obtaining data information related to the video from the display page 11 of the target object while watching the video.

[0079] Or, in some other examples, as shown in Fig. 7A, in the display page 11 of the target object, the data information of the video may be set in an area other than the display screen area 12 of the video, which is advantageous for the data information of the video not to block the display screen area 12 of the video in the display page 11 of the target object, and for more fully and sufficiently displaying the display screen area 12 of the video on the display page 11 of the target object, so that a user watching the video can accurately obtain the display information of each part or area of ​​the display screen area 12.

[0080] For example, as shown in FIG. 4A , the display page 11 of the target object in the first display mode may further include other interaction controls or interaction areas different from the first interaction controls 101-103, thereby allowing the user to perform other interaction operations on the display page 11 of the target object in the first display mode.

[0081] For example, as shown in FIG. 4A, below the first interaction control 103 and the data information of the video, the display page 11 of the target object further includes a voice interaction area for providing voice information about the video. For example, in the voice interaction area, the voice information of the video is scrolled and displayed in the form of a line of text, and the user can obtain all the voice information about the video by, for example, clicking the voice interaction area. For example, when the user clicks the voice interaction area, all the voice information about the video is displayed on the display page 11 of the target object.

[0082] For example, as shown in FIG. 4A, above the data information of the video, the display page 11 of the target object further includes a location information interaction area to provide geographic location information about the video contributor. For example, the city information of the video contributor can be directly displayed in the location information interaction area. A user can obtain more detailed geographic location information about the video contributor by, for example, clicking the location information interaction area, and, for example, when a user clicks the location information interaction area, the detailed geographic location information of the video contributor is displayed on the display page 11 of the target object.

[0083] For example, as shown in FIG. 4A, above the first interaction controls 101-103, the display page 11 of the target object further includes a personal information interaction area for providing personal information about the video poster. For example, an icon used by the video poster in social software is displayed in the personal information interaction area. The user can obtain more detailed personal information about the video poster by, for example, clicking the personal information interaction area. For example, when the user clicks the personal information interaction area, the detailed personal information of the video poster is displayed on the display page 11 of the target object, or the user can obtain detailed personal information about the video poster by clicking the personal information interaction area to enter other related display pages.

[0084] For example, as shown in FIG. 4A, at the bottom of the display page 11 of the target object, several different interaction controls are further included, such as “Homepage”, “Friends”, “+”, “Message” and “Me”, so that the user can respectively enter other information display pages of the social software through these different interaction controls.

[0085] For example, as shown in FIG. 4A, the top area of ​​the display page 11 of the target object further includes time information "9:41" in the upper left corner of the page and device information in the upper right corner regarding the user terminal, etc.

[0086] For example, as shown in FIG. 4A, the top area of ​​the display page 11 of the target object may include the following features: “Live Streaming”, “Same City”, “Follow”, “Recommend” and “ (outside 1) A plurality of different interaction controls "TIFF0007597457000001.tif9127" are further included, so that the user can enter other information display pages of the social software through the different interaction controls.

[0087] For example, in some other examples, as shown in FIG. 7A, in the first display mode, the display page 11 of the target object further includes a third interaction control 302 located below the display screen area 12 of the video. For example, the third interaction control 302 can be used to perform a switching operation between different display modes, for example, when the third interaction control 302 is triggered, the display mode of the video can be switched from the first display mode shown in FIG. 7A to the full screen display mode shown in FIG. 8, for example, the full screen display mode shown in FIG. 8 may be a third display mode different from the first display mode and the second display mode. For example, in the third display mode shown in FIG. 8, the display page 11 of the target object does not include any interaction control. For example, after the display page 11 of the target object is switched from the second display mode shown in FIG. 7B to the third display mode shown in FIG. 8, the display attribute of the display screen area 12 of the video in the display page 11 of the target object is changed. For example, as shown in FIG. 8, the display attributes such as the display ratio and rotation angle of the video display screen area 12 on the display page 11 of the target object are all changed.

[0088] It should be noted that in some other examples, the display page 11 of the target object in the first display mode may further include other interaction controls, interaction areas, display information, etc., and the embodiments of the present disclosure are not specifically limited thereto.

[0089] For example, as shown in FIG. 4B, in the second display mode, the display page 11 of the target object includes second interaction controls 201 and 202, and further includes a third interaction control 301.

[0090] For example, the second interaction control 201 can be used to perform adjustable operations on the display information of the video, such as changing the playing state of the video. For example, when the second interaction control 201 is triggered, four interaction areas for changing the playing speed of the video, "Slow", "Normal", "Fast" and "Very Fast", are respectively displayed under the display screen area 12 of the video, as shown in Fig. 5, so that the user can adjust the current playing speed of the video through the four touch areas according to actual needs, and optimize the user's video watching experience.

[0091] Or, in some other examples of the present disclosure, the playback state of the video can be adjusted by triggering a gesture interaction control area on the display page 11 of the target object. For example, as shown in Fig. 6, in the second display mode, the display page 11 of the target object further includes gesture interaction control areas for changing the playback state of the video, such as a first playback speed control area CTR1 and a second playback speed control area CTR2. When the first playback speed control area CTR1 and the second playback speed control area CTR2 are triggered, the first playback speed control area CTR1 and the second playback speed control area CTR2 are displayed on the display page 11 of the target object, thereby allowing the current playback state of the video to be changed through the first playback speed control area CTR1 and the second playback speed control area CTR2.

[0092] For example, when the first playback speed control area CTR1 is triggered, the current playback speed of the video is changed and adjusted to a first preset playback speed, where the first preset playback speed is a first time faster than the current playback speed of the video, and when the second playback speed control area CTR2 is triggered, the current playback speed of the video is changed and adjusted to a second preset playback speed, where the second preset playback speed is a second time faster than the current playback speed of the video, which is different from the first time faster. For example, both the number of the first speed and the value of the second speed are not 1, and both the first preset playback speed and the second preset playback speed are different from the current playback speed of the video.

[0093] For example, taking the example shown in Fig. 6 as an example, the first speed can be set to be smaller than the second speed. For example, the value of the first speed is set to be smaller than 1, such as 0.25, 0.5, 0.75, etc., so that the slow playback of the current video can be realized by triggering the first playback speed control area CTR1. For example, the value of the second speed is set to be larger than 1, such as 1.25, 1.5, 2, etc., so that the fast forward playback of the current video can be realized by triggering the second playback speed control area CTR2.

[0094] 6, when the first playback speed control area CTR1 or the second playback speed control area CTR2 is triggered, both the first playback speed control area CTR1 and the second playback speed control area CTR2 are displayed on the display page 11 of the target object, which helps the user to accurately and quickly adjust the current playback speed of the video through the first playback speed control area CTR1 and the second playback speed control area CTR2.

[0095] For example, as shown in FIG. 6, the display page 11 of the target object may provide an identification pattern for representing a speed adjustment function of the first playback speed control area CTR1 (e.g., << shown in FIG. 6) and an identification pattern for representing a speed adjustment function of the second playback speed control area CTR2 (e.g., >> shown in FIG. 6), thereby helping the user adjust the playback speed of the video in real time through the first playback speed control area CTR1 and the second playback speed control area CTR2.

[0096] 6, when the display page 11 of the target object includes the first playback speed control area CTR1 and the second playback speed control area CTR2, the second interaction control 201 may not be provided on the display page 11 of the target object, thereby improving the user's intuitive experience of the display screen area 12 of the target object in the second display mode. Or, in some other examples, the display page 11 of the target object may include the second interaction control 201, the first playback speed control area CTR1 and the second playback speed control area CTR2 at the same time, which is conducive to selecting a suitable playback speed adjustment manner according to the user's actual needs and optimizing the user's interaction experience.

[0097] For example, as shown in FIG. 4B, the second interaction control 202 can be used to perform an acquisition operation on the display information of the video, for example, the acquisition operation on the current display screen area 12 of the video. For example, when the second interaction control 202 is triggered, the current display screen area 12 of the video is captured to generate a screenshot, and the generated screenshot is the current display screen area 12 of the video. That is, the generated screenshot does not include, for example, the time information "9:41" in the upper left corner of the display page 11 of the target object shown in FIG. 4B, the device information in the upper right corner related to the user terminal, etc., and does not include the black area located below the display screen area 12 of the video of the display page 11 of the target object, and the display information related to, for example, the second interaction control 201, 202, and the third interaction control 301 in the black area, etc.

[0098] Or, in some other examples of the present disclosure, when the second interaction control 202 is triggered, the current screen of the display page 11 of the target object is captured, and a screenshot including all the visible information of the current display page 11 of the target object is generated, for example, the generated screenshot is shown in Fig. 4B. That is, the generated screenshot not only includes the current display screen area 12 of the video, but also includes, for example, the time information "9:41" in the upper left corner covering the display screen area 12 of the video of the target object's display page 11 and the device information in the upper right corner regarding the user terminal covering the display screen area 12 of the video, and at the same time, further includes the black area located below the display screen area 12 of the video of the target object's display page 11, and the display information, for example, regarding the second interaction control 201, 202, the third interaction control 301 in the black area, etc.

[0099] Or in some other examples of the present disclosure, when the second interaction control 202 is triggered, the display page 11 of the target object further provides multiple interaction controls for image capture operations, which are respectively used to capture the current display screen area 12 of the video or the current screen of the display page 11 of the target object. A user can select from the multiple interaction controls to obtain required screenshots according to different actual needs.

[0100] For example, as shown in Fig. 4B, in the second display mode, the display page 11 of the target object further includes a third interaction control 301. The third interaction control 301 can be used to perform a switching operation between different display modes, for example, when the third interaction control 301 is triggered, the display mode of the video is switched from the second display mode shown in Fig. 4B to the first display mode shown in Fig. 4A.

[0101] For example, in some other examples of the present disclosure, in the second display mode, as shown in FIG. 7B, in addition to the above-mentioned second interaction controls 201, 202 and third interaction control 301, a third interaction control 303 may be further included in the display page 11 of the target object. For example, the third interaction control 303 can be used to perform a switching operation between different display modes, for example, when the third interaction control 303 is triggered, the display mode of the video can be switched from the second display mode shown in FIG. 7B to the full screen display mode shown in FIG. 8, for example, the full screen display mode shown in FIG. 8 may be a third display mode different from the first display mode and the second display mode. For example, in the third display mode shown in FIG. 8, no interaction control is included in the display page 11 of the target object. For example, after the display page 11 of the target object is switched from the second display mode shown in FIG. 7B to the third display mode shown in FIG. 8, the display attribute of the display screen area 12 of the video in the display page 11 of the target object is changed. For example, as shown in FIG. 8, the display attributes such as the display ratio and rotation angle of the video display screen area 12 on the display page 11 of the target object are all changed.

[0102] For example, in some other examples of the present disclosure, in the second display mode, in addition to the above-mentioned second interaction controls 201, 202 and third interaction controls 301, 303, the display page 11 of the target object may further include other interaction controls or interaction areas for performing other operations, such as storing a video, and the embodiments of the present disclosure are not specifically limited in this regard.

[0103] For example, taking the example shown in FIG. 4B, in the second display mode, the second interaction controls 201, 202 and the third interaction control 301 on the display page 11 of the target object are all within an area other than the display screen area 12 of the video on the display page 11 of the target object.

[0104] For example, in the example shown in FIG. 4A and FIG. 4B, in the first display mode, the first interaction controls 101-103 are synchronously displayed on the display page 11 of the video and the target object, and in the second display mode, the second interaction controls 201, 202 and the third interaction control 301 are synchronously displayed on the display page 11 of the video and the target object. In some other examples of the present disclosure, the second interaction controls 201, 202 and the third interaction control 301 may be triggered in the process of playing the video and displayed on the display page 11 of the target object. For example, in the process of playing the video, the user can click on the display page 11 of the target object to cause the second interaction controls 201, 202 and the third interaction control 301 to be displayed on the display page 11 of the target object.

[0105] What is needed to be explained is that for specific explanations of the examples shown in Figures 5 to 8, reference may be made to the corresponding contents of the examples shown in Figures 4A and 4B above, and the overlapping parts will not be explained in detail here.

[0106] 9A and 9B are further exemplary schematic diagrams of a display page of a target object in different display modes provided by some embodiments of the present disclosure. For example, Fig. 9A and Fig. 9B are schematic diagrams of a specific application example of an interaction method provided by some embodiments of the present disclosure. In the example shown in Fig. 9A and Fig. 9B, the target object displayed on the display page 11 of the target object is a plurality of photos, and Fig. 9A and Fig. 9B are respectively schematic diagrams of displaying the plurality of photos on the display page 11 of the target object in different display modes.

[0107] Hereinafter, the display mode shown in FIG. 9A is the first display mode, and the display mode shown in FIG. 9B is the second display mode, and the interaction method provided by some embodiments of the present disclosure will be described in combination with the examples shown in FIG. 9A and FIG. 9B. That is, when a display mode switching operation is received, the photos are converted from being displayed in the first display mode shown in FIG. 9A to being displayed in the second display mode shown in FIG. 9B on the display page 11 of the target object. It is necessary to explain that in some other examples, the display mode shown in FIG. 9A may be the second display mode, and the display mode shown in FIG. 9B may be the first display mode, and the embodiments of the present disclosure are not specifically limited thereto.

[0108] For example, as shown in FIG. 9A , in the first display mode, the display page 11 of the target object further includes a plurality of photo display interaction controls 401, which are located within the photo display screen area 12, for example, at the bottom of the photo display screen area 12.

[0109] The plurality of photo display interaction controls 401 correspond to a plurality of photos, and can display the order of the photos in the plurality of photos displayed on the current display page 11 of the target object, so that the user can obtain the current display progress of the plurality of photos. For example, when one of the plurality of photo display interaction controls 401 is triggered, the photo corresponding to the photo display interaction control 401 is displayed on the display page 11 of the target object, thereby realizing the switching and display of the plurality of photos on the display page 11 of the target object. Also, for example, the user can perform an operation such as sliding left and right on the display page 11 of the target object to realize the switching and display of the plurality of photos on the display page 11 of the target object, and the embodiment of the present disclosure does not limit the specific switching and display method of the plurality of photos.

[0110] For example, as shown in FIG. 9A, the data information provided on the display page 11 of the target object in the first display mode further includes type information about the target object, for example, "graphic character" type information about a photo.

[0111] For example, compared with the photo display interaction control 401 in the first display mode, as shown in FIG. 9B, the multiple photo display interaction controls 401 on the target object display page 11 in the second display mode are located below the photo display screen area 12, and are adjusted to the format of “···” and displayed on the target object display page 11, which is advantageous in not blocking the photo display screen area 12.

[0112] For example, as shown in Fig. 9B, in addition to the third interaction control 301, in the second display mode, the display page 11 of the target object further includes a second interaction control 204, which can be used to download the photo currently displayed on the display page 11 of the target object. For example, when the second interaction control 204 is triggered, the photo currently displayed on the display page 11 of the target object can be downloaded and stored in the user terminal.

[0113] For example, FIG. 10 shows a case where multiple photos are switched and displayed. As shown in FIG. 10, for example, a user can perform a touch operation of sliding left and right on the display page 11 of the target object to realize switching and displaying photo 1 and photo 2. For example, if the photo currently displayed on the display page 11 of the target object is photo 1, the display state of the photo display interaction control 401 corresponding to photo 1 is different from other photo display interaction controls 401 in order to prompt the user to select the order of the multiple photos currently displayed on the display page 11 of the target object. When the user starts a touch operation of sliding right on the display page 11 of the target object, the display page 11 of the target object displays the case shown in FIG. 10, and after the user's touch operation of sliding right is completed, the display page 11 of the target object is switched to display photo 2, thereby realizing switching and displaying multiple photos.

[0114] For example, in some other examples, the display page 11 of the target object in the second display mode may further include an interaction control for performing another interaction operation other than the above-mentioned second interaction control 204, for example, may further include another different second interaction control for performing a second type of interaction operation. For example, the other different second interaction control may be used to perform an operation to change a display attribute such as a display ratio, a rotation angle, or a screen size ratio of the display screen area 12 of the photo in the display page 11 of the target object. The embodiments of the present disclosure do not specifically limit the second type of interaction operation that can be performed by the second interaction control included in the display page 11 of the target object in the second display mode.

[0115] What is needed to be explained is that for other contents in the examples shown in Figures 9A to 10, reference may be made to the corresponding explanations in the examples shown in Figures 4A and 4B above, and the overlapping parts will not be explained in detail here.

[0116] Need to be explained, the above examples describe specific embodiments of the interaction method provided by the embodiments of the present disclosure by taking the application scenario in which the target object is a video or a photo as an example, but these do not constitute limitations of the embodiments of the present disclosure. In some other embodiments or examples of the present disclosure, the target object may be other types of objects that can be displayed on the display page of the target object, such as multimedia resources such as network live streaming, online live streaming, etc.

[0117] It is necessary to explain that in the embodiments of the present disclosure, the process of the interaction method provided by each of the above embodiments of the present disclosure may include more or less operations, and these operations may be performed in sequence or in parallel. It should be clearly understood that the process of the interaction method described above includes multiple operations that appear in a specific order, but the order of the multiple operations is not limited. The interaction method described above may be performed once, or may be performed multiple times under a predetermined condition.

[0118] At least one embodiment of the present disclosure further provides an interaction device. Figure 11 is a schematic block diagram of an interaction device provided by some embodiments of the present disclosure.

[0119] For example, as shown in FIG. 11 , the interaction device 60 includes a target object display unit 601 , an operation receiving unit 602 and a display mode switching unit 603 .

[0120] The target object display unit 601 is configured to display the target object on a display page of the target object in a first display mode, and to display the target object on the display page of the target object in a second display mode, where in the first display mode the display page of the target object includes a first interaction control, and in the second display mode the display page of the target object includes a second interaction control different from the first interaction control. For example, the target object display unit 601 can perform at least a part of the operations of step S10 and step S30 of the interaction method shown in FIG.

[0121] The operation receiving unit 602 is configured to receive a display mode switching operation on the display page of the target object, for example, the operation receiving unit 602 can perform step S20 of the interaction method shown in FIG.

[0122] The display mode switching unit 603 is configured to respond to a display mode switching operation and convert from displaying the target object on the display page of the target object in a first display mode to displaying the target object on the display page of the target object in a second display mode. For example, the display mode switching unit 603 can perform at least a part of the operation of step S30 of the interaction method shown in FIG. 2.

[0123] For example, the target object display unit 601, the operation receiving unit 602, and the display mode switching unit 603 include codes and programs stored in a memory, and a processor executes the codes and programs to realize some or all of the functions of the target object display unit 601, the operation receiving unit 602, and the display mode switching unit 603. For example, the target object display unit 601, the operation receiving unit 602, and the display mode switching unit 603 may be dedicated hardware devices for realizing some or all of the functions of the target object display unit 601, the operation receiving unit 602, and the display mode switching unit 603. For example, the target object display unit 601, the operation receiving unit 602, and the display mode switching unit 603 may be a circuit board or a combination of multiple circuit boards for realizing the above functions. In an embodiment of the present application, the circuit board or the combination of multiple circuit boards may include (1) one or more processors, (2) one or more non-transient memories connected to the processors, and (3) firmware that can be executed by the processors and stored in the memories.

[0124] What is needed to be explained is that the specific explanation of the target object display unit 601, the operation receiving unit 602, and the display mode switching unit 603 can be referred to the relevant explanation of steps S10 to S30 shown in Fig. 2 in the embodiment of the above interaction method, respectively. In addition, the interaction device 60 can achieve similar technical effects as the above interaction method, which will not be described in detail here.

[0125] At least one embodiment of the present disclosure further provides an electronic device including a processor and a memory, the memory including one or more computer-executable instructions, the one or more computer-executable instructions being stored in the memory and configured to be executed by the processor, the one or more computer-executable instructions being used to implement an interaction method provided by any of the embodiments of the present disclosure.

[0126] FIG. 12 is a schematic block diagram of an electronic device provided according to some embodiments of the present disclosure. As shown in FIG. 12, the electronic device 300 includes a processor 310 and a memory 320, and can be used to realize a client or a server. The memory 320 is used to non-temporarily store computer-executable instructions (e.g., one or more computer program modules). The processor 310 is used to execute the computer-executable instructions, which, when executed by the processor 310, can perform one or more steps of the interaction method described above and further realize the interaction method described above. The memory 320 and the processor 310 can be connected to each other by a bus system and / or other types of connection mechanisms (not shown).

[0127] For example, the processor 310 may be a central processing unit (CPU), a graphics processing unit (GPU), or other type of processing unit having data processing and / or program execution capabilities. For example, the central processing unit (CPU) may be of X86 or ARM architecture, etc. The processor 310 may be a general-purpose processor or a special-purpose processor capable of controlling other assemblies in the electronic device 300 to perform desired functions.

[0128] For example, the memory 320 may include any combination of one or more computer program products, which may include various types of computer-readable storage media, such as volatile memory and / or non-volatile memory. The volatile memory may include, for example, random access memory (RAM) and / or cache memory (cache), etc. The non-volatile memory may include, for example, read-only memory (ROM), hard disk, erasable programmable read-only memory (EPROM), portable compact magnetic disk read-only memory (CD-ROM), USB memory, flash memory, etc. The computer-readable storage medium may store one or more computer program modules, and the processor 310 may execute one or more computer program modules to realize various functions of the electronic device 300. The computer-readable storage medium may further store various application programs and various data, as well as various data used and / or generated by the application programs, etc.

[0129] Needless to say, in the embodiments of the present disclosure, the specific functions and technical effects of the electronic device 300 may refer to the above description of the interaction method, and will not be described in detail here.

[0130] FIG. 13 is another schematic block diagram of an electronic device provided by some embodiments of the present disclosure. The electronic device 400 is applied, for example, to implementing an interaction method provided by the embodiments of the present disclosure. The electronic device 400 may be a terminal device or the like, and can be used to realize a client or a server. The electronic device 400 can include, but is not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-car terminals (e.g., in-car navigation terminals), and wearable electronic devices, and fixed terminals such as digital TVs, desktop computers, and smart home devices. Note that the electronic device 400 shown in FIG. 13 is merely an example, and does not impose any limitations on the functions and scope of use of the embodiments of the present disclosure.

[0131] 13, the electronic device 400 may include a processing unit (e.g., a central processor, a graphic processor, etc.) 410, which can execute various appropriate operations and processes based on a program stored in a read only memory (ROM) 420 or a program loaded from a storage device 480 to a random access memory (RAM) 430. The RAM 430 further stores various programs and data necessary for the operation of the terminal device 400. The processing unit 410, the ROM 420, and the RAM 430 are connected to each other via a bus 440. An input / output (I / O) interface 450 is also connected to the bus 440.

[0132] Typically, input devices 460 including, for example, a touch panel, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc., output devices 470 including, for example, a liquid crystal display (LCD), a speaker, an oscillator, etc., storage devices 480 including, for example, a magnetic tape, a hard disk, etc., and communication devices 490 can be connected to the I / O interface 450. The communication devices 490 can enable the electronic device 400 to communicate wirelessly or via wires with other electronic devices to exchange data. Although FIG. 13 shows the electronic device 400 having various devices, it should be understood that it is not necessary to implement or include all the devices shown. Instead, the electronic device 400 may implement or include more or fewer devices.

[0133] In particular, according to an embodiment of the present disclosure, the above-mentioned interaction method can be realized as a computer software program. For example, an embodiment of the present disclosure includes a computer program product including a computer program carried on a non-transitory computer-readable medium, the computer program including a program code for executing the interaction method. In such an embodiment, the computer program may be downloaded and installed from a network via the communication device 490, or installed from the storage device 480, or installed from the ROM 420. When the computer program is executed by the processing device 410, the above-mentioned limited functions of the interaction method provided by the embodiment of the present disclosure can be realized.

[0134] Fig. 14 is a schematic diagram of a storage medium provided by some embodiments of the present disclosure. For example, as shown in Fig. 14, the storage medium 500 may be a non-transitory computer-readable storage medium for storing non-transitory computer-executable instructions 501. When the non-transitory computer-executable instructions 501 are executed by a processor, the interaction method described in the embodiments of the present disclosure can be realized, for example, when the non-transitory computer-executable instructions 501 are executed by a processor, one or more steps of the interaction method described above can be performed.

[0135] For example, the storage medium 500 can be applied to the electronic device, for example, the storage medium 500 can include a memory of the electronic device.

[0136] For example, the storage medium may include a memory card in a smartphone, a storage member in a tablet computer, a hard disk in a personal computer, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM), a portable compact magnetic disk read-only memory (CD-ROM), a flash memory, or any combination of the above storage media, or may be other applicable storage media.

[0137] For example, the description of the storage medium 500 may refer to the description of the memory in the embodiment of the electronic device, and the overlapping parts will not be described in detail. The specific functions and technical effects of the storage medium 500 may refer to the description of the above interaction method, and will not be described in detail here.

[0138] As needs to be explained, in the context of this disclosure, a computer readable medium may be a tangible medium that can contain or store a program for use in or in conjunction with an instruction execution system, device or apparatus. A computer readable medium may be a computer readable signal medium, a computer readable storage medium, or any combination of both of the above. A computer readable storage medium may be, for example, but is not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus or device, or any combination of the above. More specific examples of computer readable storage media may include, but are not limited to, an electrical connection having one or more leads, a portable computer magnetic disk, a hard disk, a random access memory (RAM), a read only memory (ROM), an erasable programmable read only memory (EPROM or flash memory), optical fiber, a portable compact magnetic disk read only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium that contains or stores a program, which may be used in or in conjunction with an instruction execution system, apparatus, or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, carrying computer-readable program code. Such propagated data signals may take various forms, including, but not limited to, electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium may also be any computer-readable medium other than a computer-readable storage medium, which may transmit, propagate, or transmit a program for use in or in conjunction with an instruction execution system, apparatus, or device. The program code contained in the computer-readable medium may be transmitted by any suitable medium, including, but not limited to, wire, optical cable, RF (radio frequency), etc., or any suitable combination of the above.

[0139] In some embodiments, clients and servers may communicate using any network protocol now known or later developed, such as HyperText Transfer Protocol (HTTP), and may be connected to one another by any form or medium of digital data communication (e.g., a communications network). Examples of communications networks include a local area network ("LAN"), a wide area network ("WAN"), the World Wide Web (e.g., the Internet), an end-to-end network (e.g., an ad hoc end-to-end network), and any network now known or later developed.

[0140] The computer-readable medium may be included in the electronic device, or may exist separately and not assembled within the electronic device.

[0141] Computer program code for carrying out the operations of the present disclosure can be written in one or more programming languages ​​or combinations thereof, including but not limited to object-oriented programming languages ​​such as Java, Smalltalk, C++, and further including conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer via any type of network (including a local area network (LAN) or a wide area network (WAN)) or may be connected to an external computer (e.g., via the Internet using an Internet Service Provider).

[0142] The flowcharts and block diagrams in the drawings illustrate possible architectures, functions, and operations of systems, methods, and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowcharts or block diagrams may represent a module, program section, or part of code, which includes one or more executable instructions for implementing a given logical function. It should be noted that in some alternative implementations, the functions shown in the blocks may occur in a different order than that shown in the figures. For example, two blocks shown in succession may actually be executed substantially in parallel or in the reverse order, depending on the functions involved. It should be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, may be implemented in a dedicated hardware-based system or a combination of dedicated hardware and computer instructions for implementing a given function or operation.

[0143] The units according to the embodiments of the present disclosure may be implemented in the form of software or hardware. In some cases, the names of the units do not constitute limitations on the units themselves.

[0144] As used herein, the functions described above may be performed, at least in part, by one or more hardware logic components. For example, exemplary types of hardware logic components that may be used include, but are not limited to, field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), etc.

[0145] According to one or more embodiments of the present disclosure, an interaction method includes the steps of: displaying a target object on a display page of a target object in a first display mode, where in the first display mode the display page of the target object includes a first interaction control; receiving a display mode switching operation on the display page of the target object; and in response to the display mode switching operation, converting the display page of the target object to display the target object in a second display mode, where in the second display mode the display page of the target object includes a second interaction control different from the first interaction control.

[0146] According to one or more embodiments of the present disclosure, in response to the display mode switching operation, display attributes of the display screen area of ​​the target object in the display page of the target object do not change.

[0147] According to one or more embodiments of the present disclosure, the display attributes of the display screen area of ​​the target object on the display page of the target object do not change includes that the display proportion and / or the display position of the display screen area of ​​the target object on the display page of the target object do not change.

[0148] According to one or more embodiments of the present disclosure, in the first display mode, the first interaction control is within a display screen area of ​​the target object on the display page of the target object, and in the second display mode, the second interaction control is within an area other than the display screen area of ​​the target object on the display page of the target object, or in the first display mode, the first interaction control is within an area other than the display screen area of ​​the target object on the display page of the target object, and in the second display mode, the second interaction control is within the display screen area of ​​the target object on the display page of the target object.

[0149] According to one or more embodiments of the present disclosure, in the second display mode, the second interaction control being within an area other than the display screen area of ​​the target object on the display page of the target object includes the second display mode being a screen clearing display mode, or, in the first display mode, the first interaction control being within an area other than the display screen area of ​​the target object on the display page of the target object includes the first display mode being a screen clearing display mode.

[0150] According to one or more embodiments of the present disclosure, in the first display mode, the first interaction control is responsive to being within a display screen area of ​​the target object on the display page of the target object, and in the first display mode, the display page of the target object further includes data information of the target object, and the data information of the target object is within the display screen area of ​​the target object on the display page of the target object; or in the second display mode, the second interaction control is responsive to being within a display screen area of ​​the target object on the display page of the target object, and in the second display mode, the display page of the target object further includes data information of the target object, and the data information of the target object is within the display screen area of ​​the target object on the display page of the target object.

[0151] According to one or more embodiments of the present disclosure, the first interaction control is used to perform a first type of interaction operation, and the second interaction control is used to perform a second type of interaction operation, and the first type of interaction operation is different from the second type of interaction operation.

[0152] According to one or more embodiments of the present disclosure, in the second display mode, in response to the second interaction control being within an area other than a display screen area of ​​the target object on the display page of the target object, the second type of interaction operation includes an adjustable operation corresponding to display information in the second display mode.

[0153] According to one or more embodiments of the present disclosure, in response to the target object being a video, in the second display mode, the display page of the target object further includes at least one gesture interaction control area corresponding to the second display mode, and in response to the gesture interaction control area being triggered, a current state of the video is changed.

[0154] According to one or more embodiments of the present disclosure, the at least one gesture interaction control area includes a first playback speed control area and a second playback speed control area, and in response to the first playback speed control area being triggered, the current playback speed of the video is changed and adjusted to a first preset playback speed, the first preset playback speed being a first multiple of the current playback speed of the video, and in response to the second playback speed control area being triggered, the current playback speed of the video is changed and adjusted to a second preset playback speed, the second preset playback speed being a second multiple of the current playback speed of the video, which is different from the first multiple.

[0155] According to one or more embodiments of the present disclosure, the second type of interaction operation further includes an acquisition operation corresponding to display information in the second display mode.

[0156] According to one or more embodiments of the present disclosure, the acquisition operation includes either an operation of storing the target object, an operation of capturing an image of a display page of the target object, and an operation of generating a screenshot including display information of the target object.

[0157] According to one or more embodiments of the present disclosure, the screenshot is a display screen of the target object on a display page of the target object.

[0158] According to one or more embodiments of the present disclosure, the first type of interaction operation includes an interactive operation on the target object or an interactive operation between users associated with the target object.

[0159] According to one or more embodiments of the present disclosure, in response to the first display mode, the first interaction control is within a display screen area of ​​the target object on the display page of the target object, and in the second display mode, the second interaction control is within an area other than the display screen area of ​​the target object on the display page of the target object, in the first display mode, the first interaction control is displayed synchronously with the target object and on the display page of the target object, and in the second display mode, the second interaction control is displayed synchronously with the target object and on the display page of the target object, or the second interaction control is triggered in the process of displaying the target object and is displayed on the display page of the target object.

[0160] According to one or more embodiments of the present disclosure, the display mode switching operation includes either an operation in which at least one touch point within a touch area of ​​the display page of the target object is triggered to move along a path, or an operation in which a third interaction control for display mode switching on the display page of the target object is triggered.

[0161] According to one or more embodiments of the present disclosure, in the second display mode, the display page of the target object further includes the first interaction control, the second display mode being a screen clearing display mode, and in the second display mode, the first interaction control and the second interaction control are within an area of ​​the display page of the target object other than the display screen area of ​​the target object.

[0162] According to one or more embodiments of the present disclosure, an interaction device includes: a target object display unit configured to display a target object in a first display mode on a display page of a target object and to display the target object in a second display mode on the display page of the target object, wherein in the first display mode the display page of the target object includes a first interaction control and in the second display mode the display page of the target object includes a second interaction control different from the first interaction control; an operation receiving unit configured to receive a display mode switching operation on the display page of the target object; and a display mode switching unit configured to convert, in response to the display mode switching operation, from displaying the target object in the first display mode on the display page of the target object to displaying the target object in the second display mode on the display page of the target object.

[0163] According to one or more embodiments of the present disclosure, an electronic device includes a processor and a memory including one or more computer-executable instructions, the one or more computer-executable instructions being stored in the memory and configured to be executed by the processor, the one or more computer-executable instructions being used to realize an interaction method described in any of the embodiments of the present disclosure.

[0164] According to one or more embodiments of the present disclosure, a storage medium is provided for storing non-transitory computer-executable instructions that, when executed by a processor, can implement an interaction method described in any of the embodiments of the present disclosure.

[0165] The above description is merely a description of the preferred embodiments of the present disclosure and the technical principles used. As can be understood by those skilled in the art, the disclosure scope of the present disclosure is not limited to the technical solutions formed by the specific combination of the above technical features, but should also include other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed idea, such as by replacing the above features with technical features having similar functions disclosed in the present disclosure (but not limited thereto).

[0166] In addition, although operations are described in a particular order, this should not be construed as requiring that these operations be performed in the particular order or sequence shown. In certain circumstances, multitasking and parallel processing may be advantageous. Similarly, the above discussion includes some specific implementation details, but these should not be construed as limitations on the scope of the disclosure. Some features that are described in the context of a single embodiment may also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment may be implemented in multiple embodiments separately or in any suitable subcombination.

[0167] Although the present subject matter has been described in language specific to structural features and / or logical operations of methods, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or operations described above. Rather, the specific features and operations described above are disclosed as example forms for implementing the claims.

[0168] For the present disclosure, the following needs to be explained.

[0169] (1) The drawings of the embodiments of the present disclosure refer only to the structures included in the embodiments of the present disclosure, and other structures may refer to the general design.

[0170] (2) If there is no contradiction, the embodiments and features of the embodiments of the present disclosure may be combined to obtain new embodiments.

[0171] The above content is merely a specific embodiment of the present disclosure, and the protection scope of the present disclosure is not limited thereto, and the protection scope of the present disclosure should be based on the protection scope of the claims.

Claims

1. 1. A method for displaying a target object for use in an application, comprising: displaying the target object in a first display mode on a display page of the target object, the display page of the target object including a first interaction control corresponding to the first display mode, the target object including a media resource posted by a user of the application; receiving a display mode switching operation on a display page of the target object; and in response to the display mode switching operation, converting the display page of the target object to display the target object in a second display mode; The step of displaying in the second display mode on the display page of the target object includes: displaying a second interaction control on a display page of the target object corresponding to the target object and the second display mode, the second interaction control being different from the first interaction control; In the first display mode and the second display mode, a display page of the target object includes a designated area for providing an interaction control, the designated area being an area of ​​the display page of the target object other than a display screen area of ​​the target object; The display method further comprises: In the first display mode, at least a portion of the first interaction control is within a display screen area of ​​the target object, and when switching from the first display mode to the second display mode, at least a portion of the first interaction control is hidden from the display page of the target object, and performing a screen clearing operation to switch from displaying the configured interaction control within the configured area to displaying the second interaction control; or switching from the first display mode to the second display mode switches from displaying the first interaction control within the set area to displaying a set interaction control, and at least a portion of the second interaction control is displayed within a display screen area of ​​the target object, and the first display mode is realized by performing a screen clearing operation on the second display mode; A method for displaying a target object, in which a display ratio and / or a display position of a display screen area of ​​the target object on a display page of the target object is not changed in response to a switching operation of the display mode.

2. 2. The method of claim 1, wherein in response to the display mode switching operation, a display attribute of the display screen area of ​​the target object in the display page of the target object does not change.

3. when switching from the first display mode to the second display mode, in the second display mode, at least a portion of the second interaction control is in an area of ​​the display page of the target object other than a display screen area of ​​the target object, and the second display mode is a screen clearing display mode; or 3. The method for displaying a target object according to claim 1 or 2, wherein when switching from the first display mode to the second display mode, in the first display mode, at least a portion of the first interaction control is within an area of ​​the display page of the target object other than the display screen area of ​​the target object, and the first display mode is a screen clearing display mode.

4. in response to at least a portion of the first interaction control being within a display screen area of ​​the target object in the first display mode; In the first display mode, the display page of the target object further includes data information of the target object, and the data information of the target object is within a display screen area of ​​the target object in the display page of the target object; or in response to at least a portion of the second interaction control being within a display screen area of ​​the target object in the second display mode; The method for displaying a target object according to claim 1 or 2, wherein in the second display mode, the display page of the target object further includes data information of the target object, and the data information of the target object is within a display screen area of ​​the target object in the display page of the target object.

5. 3. The method for displaying a target object according to claim 1 or 2, wherein the first interaction control includes an interaction control used to perform a first type of interaction operation, and the second interaction control includes an interaction control used to perform a second type of interaction operation, and the first type of interaction operation is different from the second type of interaction operation.

6. and / or, in response to performing a screen clearing operation upon switching from the first display mode to the second display mode, such that at least a portion of the first interaction control is hidden in the display page of the target object, and the second type of interaction operation is an adjustable operation corresponding to displayed information in the second display mode; The method for displaying a target object according to claim 5 , further comprising determining a type of adjustable operation corresponding to the second interaction control based on a type of the target object.

7. responsive to the target object being a video, in the second display mode, the display page of the target object further includes at least one gesture interaction control area corresponding to the second display mode; The method of claim 6 , wherein in response to the gesture interaction control area being triggered, the current state of the video is changed.

8. the at least one gesture interaction control area includes a first playback speed control area and a second playback speed control area; In response to the first playback speed control area being triggered, a current playback speed of the video is changed and adjusted to a first preset playback speed, the first preset playback speed being a first multiple of the current playback speed of the video; 8. The method of claim 7, wherein in response to the second playback speed control area being triggered, the current playback speed of the video is changed and adjusted to a second preset playback speed, the second preset playback speed being a second speed faster than the current playback speed of the video, the second preset playback speed being different from the first speed.

9. The method for displaying a target object according to claim 6 , wherein the second type of interaction operation further includes an acquisition operation corresponding to display information in the second display mode.

10. The acquisition operation includes: storing said target object; The method of claim 9 , further comprising any one of the operations of capturing an image of a display page of the target object and generating a screenshot including display information of the target object.

11. The method of claim 10, wherein the screenshot is a display screen of the target object on a display page of the target object.

12. The method of claim 6 , wherein the first type of interaction operation includes an interactive operation on the target object or an interactive operation between users associated with the target object.

13. In the first display mode, the first interaction control is displayed synchronously with the target object on a display page of the target object, or the first interaction control is triggered during the process of displaying the target object and displayed on the display page of the target object; 3. The method for displaying a target object according to claim 1 or 2, wherein in the second display mode, the second interaction control is displayed synchronously with the target object on the display page of the target object, or the second interaction control is triggered during the process of displaying the target object and displayed on the display page of the target object.

14. The display mode switching operation is At least one touch point within a touch area of ​​the display page of the target object is triggered to move along a path; The method for displaying a target object according to claim 1 or 2, further comprising any operation that triggers a third interaction control for switching a display mode on the display page of the target object.

15. in the second display mode, the display page of the target object further includes a control having an interaction control that is the same as the first interaction control; 3. A method for displaying a target object as described in claim 1 or 2, wherein the second display mode is a screen clearing display mode, and in the second display mode, the control having the same interaction control as the first interaction control and the second interaction control are within an area of ​​the display page of the target object other than the display screen area of ​​the target object.

16. A display device for a target object used in an application, comprising: a target object display unit configured to display the target object in a first display mode on a display page of the target object, and display the target object in a second display mode on the display page of the target object, the target object including a media resource posted by a user of the application, the display page of the target object in the first display mode including a first interaction control corresponding to the first display mode, displaying in the display page of the target object in the second display mode includes displaying in the display page of the target object the target object and a second interaction control corresponding to the second display mode, the first interaction control being different from the second interaction control; an operation receiving unit configured to receive a display mode switching operation on a display page of the target object; a display mode switching unit configured to, in response to the display mode switching operation, convert a display page of the target object from displaying the target object in the first display mode to displaying the target object in the second display mode; In the first display mode and the second display mode, a display page of the target object includes a designated area for providing an interaction control, the designated area being an area of ​​the display page of the target object other than a display screen area of ​​the target object; In the first display mode, at least a portion of the first interaction control is within a display screen area of ​​the target object, and when switching from the first display mode to the second display mode, at least a portion of the first interaction control is hidden from the display page of the target object, and performing a screen clearing operation to switch from displaying the configured interaction control within the configured area to displaying the second interaction control; or switching from the first display mode to the second display mode switches from displaying the first interaction control within the set area to displaying a set interaction control, and at least a portion of the second interaction control is displayed within a display screen area of ​​the target object, and the first display mode performs a screen clearing operation on the second display mode; A display device for a target object, in which a display ratio and / or a display position of a display screen area of ​​the target object in a display page of the target object does not change in response to a switching operation of the display mode.

17. An electronic device, A processor; a memory containing one or more computer-executable instructions; The one or more computer-executable instructions are stored in the memory and configured to be executed by the processor, the one or more computer-executable instructions being used to realize the target object display method according to claim 1 or 2.

18. A storage medium for storing non-transitory computer-executable instructions which, when executed by a processor, can implement the method for displaying target objects according to claim 1 or 2.

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