Server, program, and game system

Abstract

A server, a program, and a game system are provided that can suggest options in a game according to the attributes of a user. [Solution] The user terminal 300 used by the user is equipped with an advertisement selection determination unit 132 that determines whether or not advertisement selection information is present indicating that the user has selected a web advertisement related to the game G, and an option presentation unit 135 that guides the user to a virtual space W in a predetermined crowded state among multiple virtual spaces W provided by the game G depending on the presence or absence of the advertisement selection information.

Description

[Technical field]

[0001] The present invention relates to a server, a program, and a game system. [Background technology]

[0002] In recent years, social games have become available in which multiple people can play online in the same virtual space by accessing a server via the Internet from a program or website installed on a device such as a smartphone or PC.

[0003] Since such social games allow many online users from all over the world to participate, they often provide multiple virtual spaces (see, for example, Patent Document 1).

[0004] Web advertising is also used as a means of promoting online games. With web advertising, it is possible to control the display of advertisements, such as by selecting advertisements to be displayed using the attributes of the target users, and also to collect information on user actions in response to the displayed web advertisements (for example, transitions caused by selection operations such as clicking or tapping, or viewing of advertisements) (for example, see Patent Document 2). [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Patent Publication No. 2023-098275 [Patent Document 2] JP 2013-258746 A Summary of the Invention [Problem to be solved by the invention]

[0006] Incidentally, in social games in which a user selects one virtual space from multiple virtual spaces to play, new users make their selection without having any previous history, and so often do not have any particular selection criteria; they select a virtual space at random, or unconsciously select a virtual space that is easy to see in the list, for example one marked with "NEW."

[0007] On the other hand, existing users may select the virtual space they played in last time, but may also select a different virtual space based on the number of participants, because it is easier to form a party with a larger number of players.

[0008] This will tend to result in a bias in the number of participants in virtual spaces with a large number of participants and / or new virtual spaces, and an even smaller number of participants in virtual spaces with few participants and old virtual spaces.

[0009] Users can be broadly divided into those who mainly play games for free, and those who find enjoyment in making more active progress in the game by paying. Game operators want to increase the motivation of users who are more likely to pay by directing them to a virtual space with more active users.

[0010] Therefore, an object of the present invention is to provide a server, a program, and a game system that can suggest options in a game according to the attributes of a user. [Means for solving the problem]

[0011] The server of the present invention includes an advertisement selection determination unit that determines, in a user terminal used by a user, whether or not advertisement selection information is present indicating that the user has selected a web advertisement related to an online game, and an option presentation unit that guides the user to a virtual space that is in a predetermined crowded state among a plurality of virtual spaces provided by the online game, depending on the presence or absence of the advertisement selection information.

[0012] In addition, the program of the present invention causes a computer to execute, on a user terminal used by a user, an advertisement selection determination process for determining whether or not there is advertisement selection information indicating that the user has selected a specified web advertisement related to the game G, and a choice presentation process for guiding the user to a specified crowded virtual space W among multiple virtual spaces W provided by the game G depending on the presence or absence of the advertisement selection information.

[0013] The game system of the present invention includes an advertisement selection determination unit in a user terminal used by a user, which determines whether or not advertisement selection information is present indicating that the user has selected a web advertisement related to an online game, and an option presentation unit which guides the user to a virtual space that is in a predetermined crowded state among a plurality of virtual spaces provided by the online game depending on the presence or absence of the advertisement selection information. Effect of the Invention

[0014] According to the present invention having the above-mentioned configuration, it is possible to provide a server, a program, and a game system that are capable of suggesting options in a game according to the attributes of a user. [Brief description of the drawings]

[0015] [Figure 1] 1 is a schematic diagram showing a game system according to an embodiment of the present invention. [Diagram 2] FIG. 2 is a functional block diagram of a game server according to an embodiment of the present invention. [Diagram 3] FIG. 2 is a functional block diagram of an advertisement server according to an embodiment of the present invention. [Figure 4] FIG. 2 is a functional block diagram of a user terminal according to an embodiment of the present invention. [Diagram 5] A figure showing a specific example of a game screen for existing users displayed on a user terminal according to an embodiment of the present invention. [Figure 6] A figure showing a specific example of a game screen for new users displayed on a user terminal according to an embodiment of the present invention. [Figure 7]11 is a flowchart showing an advertising process performed by the game system according to the embodiment of the present invention. [Figure 8] 13 is a flowchart showing a guidance process performed by the game system according to the embodiment of the present invention. [Figure 9] FIG. 1 is a block diagram showing a basic configuration of a computer. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0016] Hereinafter, a game system 1 to which a game server 100 according to an embodiment of the present invention is applied will be described with reference to the drawings. In all the drawings explaining the embodiment, the same components are given the same reference numerals, and the repeated description will be omitted.

[0017] <System configuration> FIG. 1 is a schematic diagram showing a game system 1 to which a game server 100 according to an embodiment of the present invention is applied.

[0018] The game system 1 includes a game server 100, an advertisement server 200, and a plurality of user terminals 300 (300(1), 300(2), ..., 300(N)). The game server 100, the advertisement server 200, and the user terminals 300 are connected to a network NW and can communicate with each other via the network NW. The network NW includes the Internet. The network NW may include a LAN (Local Area Network) and / or a WAN (Wide Area Network).

[0019] The game server 100, the advertisement server 200, and the user terminal 300 are each configured with one or more computers 900. The basic configuration of the computer 900 will be described later.

[0020] FIG. 2 is a functional block diagram of a game server 100 according to an embodiment of the present invention. The game server 100 includes a communication unit 110, a storage unit 120, and a processing unit 130. The game server 100 is a server that provides a social game G (hereinafter simply referred to as game G) in which multiple users can play online in the same virtual space to a user terminal 300 accessed via a network NW. In this embodiment, the following will be described taking as an example a case in which the user terminal 300 is a smartphone and the user needs to install an app for the game G in the user terminal 300. The virtual space is also referred to as a world server, world, or virtual space server. The game server 100 provides multiple virtual spaces W (W1, W2, W3, ...) in the game G. Each virtual space W has an upper limit (capacity) set for the number of users that can participate. After installing the app for the game G, when starting the game G, the user selects one virtual space W from the multiple virtual spaces W and then proceeds with the game G.

[0021] The communication unit 110 is a network interface and communicates with the user terminal 300 via the network NW. The communication unit 110 passes data received from the user terminal 300 to the processing unit 130, and transmits data generated by the processing unit 130 to the user terminal 300.

[0022] The storage unit 120 is configured using a storage device such as a magnetic hard disk, a semiconductor storage device, etc. The storage unit 120 stores user information required for the game server 100 to function, virtual space information of the game G, a database of combinations of user attribute information and advertisement information described later, application programs, etc.

[0023] The processing unit 130 includes, as functional units, a game providing unit 131, an advertisement selection determination unit 132, a user attribute determination unit 133, a new user determination unit 134, and an option presentation unit 135. The processing unit 130 executes an application program stored in the storage unit 120, thereby realizing each of these functional units and executing a guidance process. The guidance process executes a series of processes including an advertisement information selection determination step, a user attribute determination step, a new user determination step, and an option presentation step, which will be described later. The details of these processes will be described later.

[0024] The game providing unit 131 provides the user terminal 300 with a game G in which a plurality of users can progress the activities of their avatars in a virtual space W by logging in through their respective user terminals 300. When starting the game G (including resuming after interruption), the user selects one virtual space W from the plurality of virtual spaces W.

[0025] The advertisement selection determination unit 132 determines whether or not there is advertisement selection information indicating that a predetermined WEB advertisement related to the game G has been selected (e.g., clicked or tapped). The advertisement selection information is, for example, a dynamic link, a deep link, or a link having a function equivalent thereto.

[0026] The predetermined WEB advertisement for the game G is, for example, a WEB advertisement for the promotion of the game G, which is requested by a production company and / or an operating company of the game G (hereinafter simply referred to as a production company, etc.) to an advertising business that uses the advertisement server 200 to carry out an advertisement business. The production company, etc. can specify a combination of user attribute information and advertisement information (WEB advertisement) and make a request. Specifically, the production company, etc. can specify a combination of various attributes (user attributes) of users targeted by the WEB advertisement or an advertisement purpose and a WEB advertisement to be displayed and make a request. The user attributes are classifications of users such as age, sex, place of residence, interests, behavioral history, behavioral tendency, personality, device type, etc., or indicate the strength, large, small, high, etc. of indicators related to the nature of the user, such as the degree of interest of the user in games in general, the intensity of behavior, charging tendency, LTV (Life Time Value), CPI (Cost Per Install), etc. LTV is the customer lifetime value, and its calculation may include the retention rate and the charge amount per period. The retention rate indicates the remaining rate of players in a specific period, and is the proportion of players who continue to stay in the game. CPI is an index showing the advertising cost per game installation. Advertising purposes include, for example, new installation of game G, confirmation and acquisition of user attributes, etc. User attributes (information) also include advertising purposes.

[0027] A dynamic link and a deep link are URLs (Uniform Resource Locators) used to redirect to specific content or a screen in a specific application. In this embodiment, they are used as URLs indicating the redirect destination of a web advertisement, and when a user selects a web advertisement in a web browser on the user terminal 300, the user transitions to an application (e.g., an application store, etc.) and / or a screen for installing the game G. When a user selects a link and an application is installed, a deep link transitions directly to specific content, but when an application is not installed, the link does not usually function. When a user selects a link and an application is not installed, a dynamic link redirects to an application store, and transitions to specific content after installation.

[0028] By specifying a combination of a web advertisement (the ad selection information contained in the web advertisement) and user attribute information indicating the user attributes of the target of the web advertisement, and delivering the advertisement, it is possible to determine the user attribute information from the ad selection information stored in the user terminal 300 upon selection of the web advertisement.

[0029] The user attribute determination unit 133 determines the user attributes. Specifically, the user attribute determination unit 133 determines the user attributes based on advertisement selection information. The user attribute determination unit 133 determines the level of a predetermined behavioral tendency of the user (or the magnitude of a behavioral index). For example, the user may determine the level of the user's tendency to pay for games in general (multiple games, which may or may not include game G). Also, for example, the user may determine the level of the user's frequency of play (or play time) for games in general. Also, for example, the user may determine the level of the user's tendency to consume a predetermined good.

[0030] The new user determination unit 134 determines whether or not a user who has logged in to game G is a new user. Whether or not a user is a new user may be determined based on the first login after new user registration, or based on the first download and / or installation of game G to the user terminal 300.

[0031] The option presentation unit 135 guides the user to a virtual space W in a predetermined crowded state among the multiple virtual spaces W provided by the game G, depending on the presence or absence of advertisement selection information. Specifically, the option presentation unit 135 displays the virtual space W in the predetermined crowded state selected by the game server 100 in a manner that makes it easy for the user to select it on a virtual space selection screen displayed on the user terminal 300 when the user selects one virtual space W from the multiple virtual spaces W. A specific example of the virtual space selection screen will be described later.

[0032] When the user terminal 300 has advertisement selection information related to the game G, the option presentation unit 135 may guide the user to a virtual space W that is less crowded.

[0033] When the user is a new user of the game G, the option presentation unit 135 may guide the user to a virtual space W that is less crowded.

[0034] The option presentation unit 135 may guide a user who has a low tendency to pay to a virtual space W that is less crowded.

[0035] The option presentation unit 135 may guide a user who is more inclined to pay to a virtual space W that is more crowded.

[0036] 3 is a functional block diagram of the advertisement server 200 according to the embodiment of the present invention. The advertisement server 200 includes a communication unit 210, a storage unit 220, and a processing unit 230. The advertisement server 200 communicates with the user terminal 300 to acquire user attributes of the user who uses the user terminal 300, and displays, on the user terminal 300, a web advertisement related to a game G designated by a production company or the like according to the user attributes.

[0037] The communication unit 210 is a network interface and communicates with the user terminal 300 via the network NW. The communication unit 210 passes data received from the user terminal 300 to the processing unit 230, and transmits data generated by the processing unit 230 to the user terminal 300. The communication unit 210 may communicate with the game server 100.

[0038] The storage unit 220 is configured using a storage device such as a magnetic hard disk, a semiconductor storage device, etc. The storage unit 220 stores a database of advertisement information and user attribute information, etc., that are necessary for the advertisement server 200 to function, application programs, etc.

[0039] The processing unit 230 includes, as functional units, a user attribute determination unit 231 and an advertisement provision unit 232. The processing unit 230 executes an application program stored in the storage unit 220, thereby realizing each of these functional units and executing advertisement processing. The details of this processing will be described later.

[0040] The user attribute determination unit 231 acquires attribute information of the user who uses the user terminal 300 .

[0041] The advertisement provision unit 232 displays a Web advertisement for the game G that matches the user's attributes on the user terminal 300. The Web advertisement includes advertisement selection information associated with the user attribute information.

[0042] 4 is a functional block diagram of a user terminal 300 according to an embodiment of the present invention. The user terminal 300 includes a communication unit 310, a storage unit 320, a control unit 330, a display unit 340, and an operation unit 350. The communication unit 310, the storage unit 320, the control unit 330, the display unit 340, and the operation unit 350 are electrically connected to each other via a communication bus 360. The user terminal 300 is a terminal that can play a game together with other user terminals 300 by accessing the game server 100 via an installed program, such as a smartphone, a tablet terminal, or a PC.

[0043] <Screen example> Next, an example of a screen of the game G provided by the game server 100 will be described.

[0044] FIG. 5 is a diagram showing a screen D400 as a specific example of a virtual space selection screen for existing users displayed on the user terminal 300 according to an embodiment of the present invention.

[0045] The screen D400 is an interface that allows the user to select a "world" as the virtual space W of the game G. The screen D400 has a title character string of "World Selection", a main area D410, a sub-area D420, and a close button D430 arranged thereon. The main area D410 is arranged in a size (range, area) and position on the screen D400 that is easy for the user to use so that the user can easily visually focus their attention, and has a function of encouraging the user to make a selection. The sub-area D420 is relatively small compared to the main area D410, and has a function of presenting auxiliary information to the user. In addition, in the screen D400, a short character string represented by a number following W is an identifier of the virtual space W, for example, "W99" means "World 99".

[0046] In the main area D410, a button D411 for selecting World 99 along with the character string "Previous Login" and a button D412 for selecting World 123 along with the character string "Recommended" are arranged.

[0047] Button D411 displays the string "W99" indicating World 99, an icon image set by the user, the string "Yamada" as the user nickname, and the string "Rank 50" indicating the user's current rank.

[0048] The button D412 has the character string "NEW" arranged thereon, indicating that this is a new world provided in the game G, and the character string "W123" arranged thereon, indicating that this is world 123.

[0049] Sub-area D420 has arranged therein a title character string of "World List" and buttons (D421, D422, D423, . . . ) indicating a number of selectable world groups.

[0050] Fig. 6 is a diagram showing a screen D401 as a specific example of a virtual space selection screen for a new user displayed on the user terminal 300 according to an embodiment of the present invention. In Fig. 6, the same components as those in the screen D400 for existing users shown in Fig. 5 are given the same reference numerals. Only the differences from the screen D400 for existing users will be described below.

[0051] The screen D401, like the screen D400, is an interface that allows the user to select a world as the virtual space W of the game G.

[0052] In the main area D410, following the word "recommended" are arranged a number of buttons for selecting worlds, including first a button D413 for selecting world 108, and then a button D414 for selecting world 121.

[0053] The button D413 has the character string "W108" arranged thereon, which indicates that this is World 108.

[0054] The button D414 has the character string "NEW" arranged thereon, indicating that this is a new world provided in the game G, and the character string "W121" arranged thereon, indicating that this is world 121.

[0055] In this way, the screen D400 and the screen D401 display one or more worlds selected by the game server 100 as "recommended" with priority. That is, the game server 100 can change the world to be displayed as "recommended" with priority depending on the user. For example, the world to be displayed as recommended with priority can be determined depending on whether the user selected a web advertisement, whether the user has a predetermined user attribute, whether the user is a new user, or a combination of these, and the world can be displayed in a manner that makes it easy for the user to select, thereby guiding the user to select a recommended world. When displaying multiple worlds as "recommended," the order of display priority can be determined according to a predetermined algorithm, and the arrangement, size, range, emphasis of characters, addition of additional information, etc. can be changed according to the priority. The predetermined algorithm can be, for example, the order of the establishment date of the world (or the oldest), the order of the number of registered users of the world (or the most), or a combination of these.

[0056] <System Operation> Next, the operation of the game system 1 having the above-mentioned configuration and functions will be described with reference to a flowchart. In the following, it is assumed that user A is using the user terminal 300.

[0057] FIG. 7 is a flowchart showing the advertisement process by the game system 1 according to the embodiment of the present invention.

[0058] In step S101, the advertisement server 200 communicates with the user terminal 300 and acquires user attribute information of the user A of the user terminal 300. The advertisement server 200 may acquire identification information, such as an identifier of the user terminal 300, from the user terminal 300, and acquire the user attribute information by referring to a database of user attribute information linked to the user identification information stored in the storage unit 220.

[0059] In step S102, the advertisement server 200 determines advertisement information by referring to a database including a combination of the user attribute information of the user A acquired in step S101 and advertisement information related to the game G stored in the storage unit 220, and transmits the determined advertisement information to the user terminal 300. The user terminal 300 receives the advertisement information. The advertisement information includes advertisement selection information. The advertisement information may also include user attribute information.

[0060] In step S103, the user terminal 300 displays the advertising information received in step S102.

[0061] In step S104, user A can select (e.g., click or tap) the advertisement information displayed on the user terminal 300 in step S103. If user A selects advertisement information (YES), the process proceeds to step S105. If user A does not select advertisement information (NO), the flow ends.

[0062] In step S105, the user terminal 300 stores the advertisement selection information included in the advertisement information in the user terminal 300.

[0063] FIG. 8 is a flowchart showing the guiding process by the game system 1 according to the embodiment of the present invention.

[0064] In step S201, the game server 100 starts up the application of the game G in response to an operation of the user A on the user terminal 300.

[0065] In step S202, the advertisement selection determination unit 132 of the game server 100 determines whether or not advertisement selection information is present in the user terminal 300 (advertisement selection information determination step). If the determination result is true (YES), that is, advertisement selection information is present, the process proceeds to step S203. On the other hand, if the determination result is false (NO), that is, advertisement selection information is not present, the process proceeds to step S208.

[0066] In step S203, i.e., when it is determined in step S202 that the advertisement selection information is present, the user attribute determination unit 133 of the game server 100 determines whether or not the user A has a low tendency to pay based on the advertisement selection information (user attribute determination step). If the determination result is true (YES), i.e., the user A has a low tendency to pay, the process proceeds to step S205. On the other hand, if the determination result is false (NO), i.e., the user A does not have a low tendency to pay, the process proceeds to step S204.

[0067] In step S204, that is, if user A's tendency to pay is not low, the user attribute determination unit 133 of the game server 100 determines whether user A's tendency to pay is high or not based on the advertisement selection information (user attribute determination step). If the determination result is true (YES), that is, user A's tendency to pay is high, the process proceeds to step S207. On the other hand, if the determination result is false (NO), that is, user A's tendency to pay is not high, the process proceeds to step S208.

[0068] In step S205, i.e., when it is determined in step S203 that user A has a low tendency to pay, the user attribute determination unit 133 of the game server 100 determines whether or not user A is a new user (new user determination step). If the determination result is true (YES), i.e., the user is a new user, the process proceeds to step S206. On the other hand, if the determination result is false (NO), i.e., the user is not a new user, the process proceeds to step S208.

[0069] In step S206, i.e., when it is determined in step S205 that user A is a new user, the option presenting unit 135 of the game server 100 displays on the user terminal 300 a virtual space selection screen for selecting a virtual space W by giving priority to a less congested virtual space W. For user A who is a new user, for example, a screen D401 for new users shown in Fig. 6 is displayed. At this time, for "recommended", only existing virtual spaces (D413, etc.) may be displayed without displaying new virtual spaces (D414, etc.).

[0070] In step S207, that is, if it is determined in step S204 that user A has a high tendency to pay, the option presenter 135 of the game server 100 displays the virtual space selection screen on the user terminal 300, giving priority to the highly congested virtual space W.

[0071] In step S208, that is, if the user A's tendency to pay is neither low nor high, the option presenting unit 135 of the game server 100 displays a normal virtual space selection screen on the user terminal 300. The normal display means, for example, using the default settings of the game G, randomly determining a virtual space W to be preferentially displayed, etc.

[0072] In step S209, the game server 100 receives the virtual space W selected by the user A on the user terminal 300.

[0073] In step S210, the game providing unit 131 of the game server 100 provides the user terminal 300 with the game G in the virtual space W received in step S209.

[0074] <Basic computer configuration> 9 is a block diagram showing a basic hardware configuration of a computer 900. The computer 900 has a control unit 901, a storage unit 902, a communication unit 903, an input unit 904, and an output unit 905. The control unit 901, the storage unit 902, the communication unit 903, the input unit 904, and the output unit 905 are electrically connected to each other via a communication bus 910.

[0075] The control unit 901 includes a CPU (Central Processing Unit, also called a processor) and is a device that controls each unit of the computer 900 and also reads out and executes various programs stored in the storage unit 902 .

[0076] The storage unit 902 includes a main storage device such as a dynamic random access memory (DRAM) and an auxiliary storage device such as a hard disk, and is a device for storing various programs for executing the operating system and various applications of the computer 900, as well as data used by these programs. The processes shown in the above-mentioned various flowcharts are realized by the control units 901 of the respective computers constituting the game server 100, the advertisement server 200, and the user terminal 300 executing the programs stored in the respective storage units 902.

[0077] The communication unit 903 is a device for communicating with external devices, and transmits and receives data according to instructions from the control unit 901. Each of the computers constituting the game server 100, the advertisement server 200, and the user terminal 300 uses the communication unit 903 to communicate with other devices including the network NW shown in FIG.

[0078] The input unit 904 is a device that receives input from the outside and supplies it to the control unit 901, and is configured to include, for example, a keyboard, a mouse, a touch panel, and a camera. The output unit 905 is a device that outputs the processing result of the control unit 901 to the outside, and is configured to include, for example, a display and a speaker.

[0079] <Program> Here, a program for realizing each functional unit of the game server 100 according to this embodiment will be described.

[0080] The game server 100 is implemented in a computer 900. The operation of each component of the game server 100 is stored in the form of a program in the auxiliary storage device of the storage unit 902. The control unit 901 reads the program from the auxiliary storage device of the storage unit 902, loads it in the main storage device of the storage unit 902, and executes the above-mentioned processing in accordance with the program. The control unit 901 also secures a storage area corresponding to the above-mentioned storage unit 120 in the main storage device of the storage unit 902 in accordance with the program.

[0081] Specifically, the program is a program for causing a computer having a processor and a memory unit to execute the program in a computer 900, and the program causes the computer to execute an advertisement selection determination process for determining whether or not advertisement selection information indicating that the user has selected a specified web advertisement related to the game G is present on a user terminal 300 used by the user, and an option presentation process for guiding the user to a specified crowded virtual space W among multiple virtual spaces W provided by the game G depending on the presence or absence of the advertisement selection information.

[0082] The auxiliary storage device of the storage unit 902 is an example of a non-transient tangible medium. Other examples of non-transient tangible media include a magnetic disk, a magneto-optical disk, a CD-ROM, a DVD-ROM, and a semiconductor memory connected via the input unit 904. When this program is distributed to the computer 900 via the network NW, the computer 900 that has received the program may load the program into the main storage device of the storage unit 902 and execute the above process.

[0083] The program may be for realizing part of the above-mentioned functions. Furthermore, the program may be a so-called difference file (difference program) that realizes the above-mentioned functions in combination with another program already stored in the auxiliary storage device of the storage unit 902.

[0084] According to the game system 1 according to the present embodiment described above, options in the game G can be suggested according to the attributes of the user. By selecting the advertisement and preferentially presenting a less congested virtual space W to a new user or a user who has newly installed the software, and inducing participation, the number of participants in the less congested virtual space W can be increased, and the less congested virtual space W can be activated. As a result, the motivation for the game G can be improved not only for the new user but also for other users who participate in the virtual space W. Also, for the game server 100, the number of participants among multiple virtual spaces W can be equalized. In addition, the same effect can be obtained by preferentially presenting the less crowded virtual space W to users who have a low tendency to pay, and encouraging them to participate. On the other hand, by preferentially presenting a highly congested virtual space W with many active users to a user with a high tendency to pay, and encouraging them to participate, the motivation of the user can be maintained or increased.

[0085] The present invention is not limited to the above-described embodiment, and various modifications can be made.

[0086] For example, in the guidance process of the above embodiment, steps S203 and S204 may be omitted, and after it is determined that advertisement selection information is present in the advertisement selection information determination step of step S202, the process may proceed to a new user determination step of step S205 to determine whether or not the user is a new user.

[0087] Furthermore, if there is only one piece of advertising information distributed at the same time for game G, the user attributes of the target of the advertising information are also uniquely determined. Therefore, in the guidance process of the above embodiment, steps S203 to S205 may be omitted, and if it is determined in the advertising selection information determination process of step S202 that advertising selection information is present, the process may proceed to step S206, and if it is determined that advertising selection information is not present, the process may proceed to step S208.

[0088] In the guiding process of the game system 1 according to the embodiment, the level of the charging tendency is used as the user attribute, but other user attributes may be used. For example, the level of the LTV (including the continuation rate or the amount charged per period) or the CPI may be used.

[0089] Furthermore, in the game system 1 according to the above embodiment, the game server 100 and the advertisement server 200 are provided independently, but they may be integrated.

[0090] In the guidance process of the above embodiment, step S204 may be omitted, and if step S203 is determined to be false (NO), the process may proceed to step S208. That is, only the determination that the charging tendency is low may be performed.

[0091] In addition, in the game system 1 according to the embodiment, the virtual spaces to which users are guided are classified according to their congestion status, but instead of or in addition to this, classification according to the number of active users may be used. This can promote interaction in a competitive spirit among users and improve the motivation of users for the game G.

[0092] (Additional Note) The following additional features relate to the above-described embodiment. (Appendix 1) an advertisement selection determination unit that determines whether advertisement selection information indicating that the user has selected a web advertisement related to an online game is present in a user terminal used by the user; an option presenting unit that guides the user to a virtual space in a predetermined crowded state among a plurality of virtual spaces provided by the online game according to the presence or absence of the advertisement selection information; A server comprising: This makes it possible to suggest options in the game G according to the user attributes linked to the advertising information. (Appendix 2) When the advertisement selection information is present, the option presentation unit guides the user to a less crowded virtual space. The server described in Appendix 1. This makes it possible to divide the users into a group that has selected the advertisement information and a group that has not, and to propose a predetermined virtual space to each group. (Appendix 3) When the user is a new user of the online game, the option presentation unit guides the user to a less crowded virtual space. 2. A server as described in Appendix 1 or 2. This makes it possible to divide users into a new user group and a remaining user group, and to propose a predetermined virtual space to each group. (Appendix 4) A user attribute determination unit that determines a user attribute of the user based on the WEB advertisement. 4. A server according to any one of claims 1 to 3. This allows classification into groups according to user attributes. (Appendix 5) A user attribute determination unit that determines whether the user is inclined to pay based on the WEB advertisement. 5. A server according to any one of claims 1 to 4. This allows users to be divided into groups based on their billing tendencies, and a specific virtual space can be proposed to each group. (Appendix 6) The option presentation unit guides the user who has a low tendency to pay to a virtual space that is less crowded. 5. The server described in Appendix 5. This allows for the activation of less crowded virtual spaces. (Appendix 7) The option presentation unit guides the user who has a high tendency to pay to a virtual space that is highly crowded. 5. The server described in Appendix 5. This can increase the motivation of users who are more inclined to pay. (Appendix 8) and a user attribute determination unit that determines the level of the LTV (including the continuation rate or the amount charged per period) of the user based on the WEB advertisement. 8. A server according to any one of claims 1 to 7. This allows users to be divided into groups based on their LTV (including their retention rate or the amount charged per period), and a specific virtual space can be proposed to each group. (Appendix 9) A user attribute determination unit that determines whether the CPI of the user is high or low based on the WEB advertisement. 9. A server according to any one of claims 1 to 8. This allows users to be divided into groups based on their CPI, and a specific virtual space can be proposed to each group. (Appendix 10) the option presentation unit guides the user to the virtual space in the predetermined crowded state when the online game is started. 10. A server according to any one of claims 1 to 9. This provides an opportunity to guide the user to a specific virtual space. (Appendix 11) The option presentation unit preferentially presents the server in the predetermined congested state on a virtual space selection screen of the user terminal. 11. A server according to any one of claims 1 to 10. This makes it possible to display a desired virtual space in a way that makes it easy for the user to select it. (Appendix 12) The advertisement selection information is a dynamic link and / or a deep link. 12. A server according to any one of claims 1 to 11. (Appendix 13) The web advertisement server further includes a storage unit that stores the correspondence between the web advertisement and the user attribute. A server as described in Appendix 4. (Appendix 14) an advertisement selection determination step of determining whether or not advertisement selection information indicating that the user has selected a web advertisement related to an online game is present in a user terminal used by the user; a selection presenting step of guiding the user to a virtual space in a predetermined crowded state among a plurality of virtual spaces provided by the online game according to the presence or absence of the advertisement selection information; A program that causes a computer to execute the following. (Appendix 15) an advertisement selection determination unit that determines whether advertisement selection information indicating that the user has selected a web advertisement related to an online game is present in a user terminal used by the user; an option presenting unit that guides the user to a virtual space in a predetermined crowded state among a plurality of virtual spaces provided by the online game according to the presence or absence of the advertisement selection information; A game system comprising: [Explanation of symbols]

[0093] 1: Game System 100: Game server 110: Communications Department 120: Storage section 130: Processing section 131: Game Provider 132: Advertisement selection determination unit 133: User attribute determination unit 134: New user determination section 135: Choice presentation section 200: Ad Server 210: Communications Department 220: Storage section 230: Processing section 231: User attribute determination unit 232: Advertising Department 300: User terminal D400: Screen D401 :Screen D410: Main area D420: Sub-area NW: Network W: Virtual space

Claims

1. an advertisement selection determination unit that determines whether advertisement selection information indicating that the user has selected a web advertisement related to an online game is present in a user terminal used by the user; an option presenting unit that, when it is determined that the advertisement selection information exists, guides the user to a virtual space that is less crowded among a plurality of virtual spaces provided by the online game; A server comprising:

2. When the advertisement selection information is present, the option presentation unit guides the user to a less crowded virtual space. The server of claim 1 .

3. When the user is a new user of the online game, the option presentation unit guides the user to a less crowded virtual space.

3. The server according to claim 1 or 2.

4. a user attribute determination unit that determines whether a predetermined behavioral tendency is high or low as a user attribute of the user based on the advertisement selection information. The server of claim 1 .

5. and a user attribute determination unit that determines whether the user is inclined to charge based on the advertisement selection information. The server of claim 1 .

6. The option presentation unit guides the user who has a low tendency to pay to a virtual space that is less crowded. The server according to claim 5.

7. The option presentation unit guides the user who has a high tendency to pay to a virtual space that is highly crowded. The server according to claim 5.

8. An advertisement selection determination unit that determines whether or not advertisement selection information indicating that the user has selected a web advertisement related to an online game is present in a user terminal used by the user; a user attribute determination unit that determines whether a user's LTV, including a continuation rate or a charge amount per period, is high or low based on the advertisement selection information; an option presenting unit that guides the user to a less crowded virtual space among a plurality of virtual spaces provided by the online game when the LTV is determined to be low; A server comprising:

9. An advertisement selection determination unit that determines whether or not advertisement selection information indicating that the user has selected a web advertisement related to an online game is present in a user terminal used by the user; a user attribute determination unit that determines whether a CPI of the user is high or low based on the advertisement selection information; an option presenting unit that guides the user to a less crowded virtual space among a plurality of virtual spaces provided by the online game when the CPI is determined to be low; A server comprising:

10. the option presentation unit guides the user to the less crowded virtual space when the online game is started. The server of claim 1 .

11. The option presentation unit preferentially presents the server having a low congestion state on a virtual space selection screen of the user terminal. The server of claim 1 .

12. The advertisement selection information is a dynamic link and / or a deep link. The server of claim 1 .

13. The method further includes a storage unit that stores the association between the web advertisement and the user attribute. The server according to claim 4.

14. an advertisement selection determination step of determining whether or not advertisement selection information indicating that the user has selected a predetermined web advertisement related to an online game is present in a user terminal used by the user; a selection presenting step of guiding the user to a less crowded virtual space among a plurality of virtual spaces provided by the online game when it is determined that the advertisement selection information exists; A program that causes a computer to execute the following.

15. an advertisement selection determination unit that determines whether advertisement selection information indicating that the user has selected a web advertisement related to an online game is present in a user terminal used by the user; an option presenting unit that, when it is determined that the advertisement selection information exists, guides the user to a virtual space that is less crowded among a plurality of virtual spaces provided by the online game; A game system comprising:

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