Information provision system, information provision method, and information provision program

Abstract

Provide information that will provide a new experience to an unspecified number of consumers. [Solution] An information provision system in which a business providing a first product and a second product designed based on the first product provides information to an information terminal of a consumer who consumes at least the first product, and is capable of realizing a question sending function (#13) that sends question information including a question for the consumer to the information terminal in response to communication from the information terminal based on an identifier attached to the first product, an answer storage function (#15) that receives the consumer's answer to the question from the information terminal and stores the answer in a storage device in association with consumer identification information that identifies the consumer, and a comparison information sending function (#25) that sends comparison information relating to the second product to the information terminal in response to communication from the information terminal based on the consumer identification information.

Description

[Technical field]

[0001] The present invention relates to an information providing system, an information providing method, and an information providing program. [Background technology]

[0002] Systems that provide various information to businesses, consumers, etc. for the purpose of sales promotion, etc. are widely used. For example, JP 2023-218 A (Patent Document 1) discloses a providing device that can provide a radar chart in which the relative relationship with multiple attributes is specified. In addition, Patent No. 7350139 (Patent Document 2) discloses an invention that succeeds in presenting evaluation results and improvement points in a more understandable manner in an assessment system that evaluates evaluation targets based on responses to a questionnaire. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2023-218 A [Patent Document 2] Patent No. 7350139 Summary of the Invention [Problem to be solved by the invention]

[0004] The inventions disclosed in Patent Documents 1 and 2 were able to improve convenience for business operators who provide services, etc. However, these inventions did not sufficiently consider the realization of providing information that would provide a new experience to an unspecified number of consumers.

[0005] Therefore, it is desirable to realize an information providing system, an information providing method, and an information providing program that can provide information that provides a new experience to an unspecified number of consumers. [Means for solving the problem]

[0006] The information provision system according to the present invention includes a computing device and a storage device, and is an information provision system in which a business entity that provides a first product and a second product designed based on the first product provides information to at least an information terminal of a consumer who consumes the first product, The computing device, a question sending function of sending question information including a question for the consumer to the information terminal in response to communication from the information terminal based on the identifier attached to the first product; The computing device, an answer storage function of receiving an answer from the consumer to the question from the information terminal and storing the answer in the storage device in association with consumer identification information that identifies the consumer; and The computing device, In response to communication from the information terminal based on the consumer identification information, information relating to the second product is information at least partially corresponding to said question. and , the answer storage function stores the answer in the storage device, the response of the consumer identified by the consumer identification information; 、 The information terminal is characterized in that it is capable of realizing a comparison information transmission function of transmitting comparison information for comparing the above-mentioned.

[0007] The information providing method according to the present invention includes a method for providing information to a business entity that provides a first product and a second product designed based on the first product, the method comprising: Using a computing device and a storage device, An information providing method for providing information to an information terminal of a consumer who consumes at least the first commodity, comprising: The computing device, a question sending step of sending question information including a question for the consumer to the information terminal in response to communication from the information terminal based on the identifier attached to the first product; The computing device, A response from the consumer to the question is received from the information terminal, and the response is associated with consumer identification information that identifies the consumer. Store in the storage device An answer storage step; and The computing device, In response to communication from the information terminal based on the consumer identification information, information relating to the second product is information at least partially corresponding to said question. and The answer is stored in the storage device in the answer storage step. the response of the consumer identified by the consumer identification information; 、 and transmitting comparison information for comparing the above-mentioned to the information terminal.

[0008] An information provision program according to the present invention is an information provision program in which a business entity that provides a first product and a second product designed based on the first product provides information to an information terminal of at least a consumer who consumes the first product, Includes computing and storage devices When executed on a computer, The computing device, a question sending function of sending question information including a question for the consumer to the information terminal in response to communication from the information terminal based on the identifier attached to the first product; The computing device, A response from the consumer to the question is received from the information terminal, and the response is associated with consumer identification information that identifies the consumer. Store in the storage device Answer memory function, and The computing device, In response to communication from the information terminal based on the consumer identification information, information relating to the second product is information at least partially corresponding to said question. and , the answer storage function stores the answer in the storage device, the response of the consumer identified by the consumer identification information; 、 The present invention is characterized by realizing a comparison information transmission function of transmitting comparison information for comparing the above-mentioned items to the information terminal.

[0009] According to these configurations, it is possible to provide a consumer who answers a question provided by communication originating from an identifier attached to a first product with comparative information that compares the consumer's answer with information related to a second product designed based on the first product. This makes it possible to involve consumers in the commercial development of two mutually related products, and to provide information that provides a new experience to an unspecified number of consumers.

[0010] Preferred embodiments of the present invention will be described below. However, the scope of the present invention is not limited to the preferred embodiments described below.

[0011] As one aspect, the information provision system of the present invention is preferably further capable of realizing an other person's information transmission function of transmitting other person's information including other consumers' answers to the question to the information terminal in response to communication from the information terminal.

[0012] This configuration makes it possible to provide information that is likely to attract the interest of consumers, which contributes to the promotion of product sales.

[0013] In one aspect of the information provision system of the present invention, it is preferable that the other person information transmission function accepts communication from the information terminal based on the consumer identification information, and determines the other consumers based on the answers of the consumer identified by the consumer identification information.

[0014] According to this configuration, the information about other consumers provided to a particular consumer can be adjusted based on the response of the particular consumer, making it easier to attract the interest of the particular consumer.

[0015] In one aspect of the information providing system according to the present invention, it is preferable that the other person's information transmitting function further transmits to the information terminal aggregated information obtained by aggregating the responses of a plurality of other consumers.

[0016] According to this configuration, it is possible to provide information that allows one to know the trends of consumers as a group through the aggregated information, which is more likely to attract the interest of consumers.

[0017] In one aspect of the information provision system of the present invention, the first product and the second product are beverages, the question contained in the question information includes a question about the flavor of the first product, and the information regarding the second product which is compared with the answer in the comparison information transmission function includes information about the flavor of the second product.

[0018] This configuration is ideal for promoting the sale of foods, beverages, and the like, since it can link two products with consumers in terms of flavor, which is one of the most interesting aspects of products such as foods and beverages.

[0019] In one aspect of the information provision system of the present invention, it is preferable that the comparison information transmission function transmits the comparison information to the information terminal in response to communication from the information terminal based on an identifier attached to the second product and the consumer identification information.

[0020] According to this configuration, the second product is required to receive the comparative information, which contributes to sales promotion of the second product.

[0021] Further features and advantages of the present invention will become more apparent from the following description of exemplary and non-limiting embodiments, which are given with reference to the drawings. [Brief description of the drawings]

[0022] [Figure 1] 1 is a block diagram showing a configuration of an information providing system according to an embodiment. [Diagram 2] FIG. 2 is a flow diagram showing functions of the information providing system according to the embodiment. [Diagram 3] 1 is a diagram showing an example of a web page displayed on an information terminal based on question information in the information providing system according to the embodiment; [Figure 4] 1 is a diagram showing an example of a web page displayed on an information terminal based on other person information in the information providing system according to the embodiment; DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0023] An information provision system, an information provision method, and an information provision program according to the present invention will be described with reference to the drawings. In the following, an example in which the present invention is applied to a beer sales promotion campaign (hereinafter, simply referred to as a campaign) will be described.

[0024] [Sales promotion campaign details] First, an outline of the campaign carried out in this embodiment will be described. This campaign has three stages. The first stage is a stage in which a first beer (an example of a first product) is sold and information on the ideal beer is collected from consumers. The second stage is a stage in which a second beer (an example of a second product) is designed and manufactured based on the information collected in the first stage. The third stage is a stage in which the second beer is sold and feedback is provided to consumers. Looking at the flow of the above campaign from the consumer's perspective, by purchasing the first beer, consumers can obtain the right to express their intention regarding their ideal beer, and in the third stage, they can receive feedback on that expression of intention.

[0025] [Configuration of the information provision system] The information provision system 1 according to this embodiment includes a calculation device 2, a storage device 3, and a communication device 4 (FIG. 1). An information provision program according to this embodiment is installed in the information provision system 1. The calculation device 2, the storage device 3, and the communication device 4 may each be a known device as represented by their names. That is, the calculation device 2 may be a known calculation device such as a CPU, the storage device may be a known storage device such as a hard disk drive or a solid state drive, and the communication device may be a communication device such as a communication module compatible with various communication standards.

[0026] In this embodiment, a consumer uses his / her own information terminal 5 (such as a smartphone, a tablet terminal, or a personal computer) to access the information provision system 1. The information provision system 1 and the consumer's information terminal 5 can communicate with each other via a network N such as the Internet.

[0027] [Functions of the information provision system (Configuration of information provision method)] Next, the functions of the information provision system 1 according to this embodiment will be described (FIG. 2). Each function described below can be realized by executing an information provision program. Furthermore, the information provision method according to this embodiment is realized through the realization of each function. Each function will be described below along with the flow of the above campaign. Note that the subject of operations in the following description is the computing device 2 unless otherwise specified.

[0028] (1) Question submission function The question sending function is a function that responds to a communication from the information terminal 5 based on the identifier attached to the first beer, and sends question information including a question for the consumer to the information terminal 5. The question sending function corresponds to the first stage of the campaign.

[0029] The first beer sold in the first stage of the campaign is affixed with a label informing consumers of the campaign, and the label is affixed with a two-dimensional code. When a consumer of the first beer reads the two-dimensional code using his or her own information terminal 5, the consumer can access the campaign site (#11). The information read by the information terminal 5 from the two-dimensional code includes an identifier that identifies an individual bottle of the first beer, and each identifier is permitted to participate in the campaign once. Thus, a consumer obtains the right to participate in the campaign once for each purchase of one bottle of the first beer.

[0030] In response to communication (#12) from the information terminal 5 that read the two-dimensional code, the computing device 2 transmits question information including a question for the consumer to the information terminal 5 (#13). The question information may be, for example, information for displaying on the information terminal 5 a web page including a question for the consumer and an input field into which an answer to the question can be entered. The consumer inputs his or her answer by following the display on the screen. The input answer is transmitted from the information terminal 5 to the information provision system 1 (#14).

[0031] The questions included in the question information are information that business operators refer to in order to design and manufacture an ideal beer (second beer). Some of the questions are questions about the flavor of the first beer, and for example, the respondent (consumer) is asked about his / her ideal barley taste, flavor strength, aroma strength, etc., based on the flavor of the first beer. FIG. 3 shows a web page 6, which is an example of a web page displayed on the information terminal 5 based on the question information. The web page 6 is provided with answer fields 61 to 63 having radio buttons for responding with a seven-level numerical value about the respondent's ideal barley taste, flavor strength, and aroma strength, and the respondent inputs his / her ideal using the radio button. In addition, another part of the questions (not shown) are questions asking about the ideal beer, unrelated to the first beer, and for example, the scene in which the respondent would like to drink the ideal beer, the name of the ideal beer, etc.

[0032] In a second phase of the campaign, the business designs and produces a second beer based on the information collected in the first phase. The second beer is designed and produced based on the aggregate information provided by consumers in the first phase regarding their ideal beer, and will reflect the collective ideal of consumers.

[0033] (2) Answer memory function The answer storage function is a function that receives the consumer's answer to a question from the information terminal 5, and stores the answer in the storage device 3 in association with the consumer identification information that identifies the consumer. The answer storage function is a function that is realized in order to reuse the information collected in the first stage of the campaign in the third stage.

[0034] The consumer's answer stored in the answer storage function is the answer entered by the consumer to the question included in the question information transmitted to information terminal 5 by the question transmission function. For example, when a web page including an answer input field is displayed on information terminal 5 as described above, the information entered in the input field (the result of selecting an option, free-entry text information, etc.) is transmitted from information terminal 5 to information provision system 1 (#14).

[0035] The consumer identification information stored in the answer storage function is information acquired at any stage of communication between the information providing system 1 and the information terminal 5, and serves to identify the individual consumer. For example, when the transmission of question information to the information terminal 5 (question information transmission function) is performed using a social network service, information on the user account of the social network service can be the consumer identification information. In this case, the user account (consumer identification information) is transmitted to the information providing system 1 at the stage when the communication between the information providing system 1 and the information terminal 5 is started, or at the stage when the answer is transmitted from the information terminal 5 to the information providing system 1. As another example, the information providing system 1 itself may issue an account for each consumer. In this case, at the stage when the communication between the information providing system 1 and the information terminal 5 is started, the user logs in with his / her own account, and in that state, the answer is transmitted from the information terminal 5 to the information providing system 1. FIG. 2 shows, as an example, a mode in which the consumer identification information is transmitted and received at the stage when the communication between the information providing system 1 and the information terminal 5 is started (#11, #12).

[0036] The storage device 3 stores the consumer's answer to the question in association with the consumer identification information of the consumer (#15). The information stored in the storage device 3 may be in the form of a relational database, for example. In this case, the relational database has at least fields for storing the answer to each question and the consumer identification information. Note that the relational database may have other fields, and for example, the date and time when the information provision system 1 received the answer may be stored in association with the consumer identification information.

[0037] (3) Comparison information transmission function The comparison information transmission function is a function that responds to communication from the information terminal 5 based on the consumer identification information, and transmits to the information terminal 5 comparison information that compares information related to the second beer with the response of the consumer identified by the consumer identification information. The comparison information transmission function corresponds to the third stage of the campaign.

[0038] When the sale of the second beer begins, information on the flavor of the second beer is stored in the storage device 3 (#21). This information includes information corresponding to the flavor-related portion of the question included in the question information. For example, if the question information includes a question asking about the respondent's ideal barley flavor, flavor strength, and aroma, the information on the flavor of the second beer includes at least information on the barley flavor, flavor strength, and aroma strength of the second beer. The information on the flavor of the second beer is information on the ideal beer flavor designed and manufactured by the business operator by aggregating information on the ideal beer answered by consumers in the first stage of the campaign, and can be directly compared with the consumer's answers to the questions included in the question information.

[0039] The answer of the consumer identified by the consumer identification information is stored in the storage device 3 in the answer storage function. At the stage where communication between the information provision system 1 and the information terminal 5 related to the comparison information transmission function is started, user authentication is performed using the consumer identification information, and the consumer accessing the information provision system 1 is identified (#22, #23). Note that access restriction may be performed using a password or biometric authentication, if necessary. In either case, communication based on the consumer identification information is performed between the information provision system 1 and the information terminal 5. If the user authentication is successful, the answer associated with the consumer identification information is read out from the relational database of the storage device 3 (#24). Note that, if there are multiple answers associated with the same consumer identification information, all the answers may be included in the comparison information, or a single answer or multiple answers selected automatically or at the consumer's discretion may be included in the comparison information.

[0040] Comparison information comparing the information about the second beer with the answer of the consumer identified by the consumer identification information is transmitted to the information terminal 5 (#25). For example, the comparison information may be information for displaying on the information terminal 5 a web page showing the information about the second beer and the answer of the consumer side by side. By viewing a display based on the comparison information, the consumer can compare his / her idea of ​​an ideal beer (the answer he / she previously sent) with the ideal beer (the second beer) that was actually designed and manufactured. This consumer experience can give the consumer a sense of participation in the product development of the ideal beer.

[0041] The communication from the information terminal 5 that triggers the arithmetic device 2 to realize the comparative information transmission function may be based on the identifier attached to the second beer. For example, the two-dimensional code attached to the second beer may contain information indicating a connection destination to a campaign site where comparative information can be obtained, and only the information terminal 5 that reads the two-dimensional code may be permitted to access the campaign site. That is, in the comparative information transmission function, the comparative information may be transmitted to the information terminal 5 in response to a communication from the information terminal 5 based on the identifier attached to the second beer and the consumer identification information (broken line in FIG. 2). In this configuration, a consumer who wishes to obtain comparative information needs to purchase the second beer, which contributes to sales promotion of the second beer from the viewpoint of the business operator.

[0042] (4) Function for transmitting information about others The other person's information transmission function is a function that transmits other person's information, including other consumers' answers to the question included in the question information, to the information terminal 5 in response to communication from the information terminal 5. The other person's information transmission function corresponds to the first and third stages of the campaign. For the sake of distinction, a consumer who uses the information terminal 5 that receives other person's information is referred to as an accessor.

[0043] As described above, the answer storage function stores each consumer's answer in association with the consumer identification information in the storage device 3. Here, by providing the accessor with an answer associated with the consumer identification information of another consumer under predetermined conditions, it is expected that the accessor's interest in the products (the first beer and the second beer) that are the subject of the campaign will be enhanced.

[0044] In a first example of the other person information transmission function, other person information including the famous person's answer is transmitted to the accessor's information terminal 5. In this case, the famous person's answer to the question is displayed on the accessor's information terminal 5. The accessor can view any famous person's answer and compare his / her own answer with the famous person's answer.

[0045] In a second example of the other person information transmission function, other person information including answers of other consumers selected based on the accessor's answer is transmitted to the accessor's information terminal 5. Here, the accessor's consumer identification information is also used. For example, if the other person information includes answers of celebrities whose answers tend to be similar to those associated with the accessor's consumer identification information, the accessor can learn about celebrities whose preferences regarding beer flavor are similar to his or her own.

[0046] In a third example of the function of transmitting information of others, aggregated information obtained by aggregating the responses of multiple other consumers is transmitted to the accessor's information terminal 5. As described above, the second beer is designed and manufactured by aggregating information about the ideal beer provided by consumers in the first stage, so the group of responses from multiple consumers is the very information that serves as the basis for designing and manufacturing the second beer. Being able to view this aggregated information is expected to contribute to increasing the accessor's interest in the second beer. The responses may be aggregated according to the attributes of the respondent (such as age, sex, country, region, etc.).

[0047] The information on the other person in the above-mentioned first, second, and third examples, as well as the information on the other person in other embodiments, may be transmitted to the information terminal 5 alone or in combination. FIG. 4 shows a web page 7, which is an example of a web page displayed on the information terminal 5 based on the information on the other person. The web page 7 has an upper area 71 that displays the icon and user name of the user, a central area 72 that displays the user's answers and the answers of other consumers in the form of a radar chart, and a lower area 73 for selecting the information on the other person to be displayed in the central area 72. The radar chart in the central area 72 displays the answers 72a of the user himself, as well as answers 72b of celebrities, characters, etc. selected in the lower area 73, and a compilation result 72c of the answers of users in the country selected in the lower area 73. By looking at this radar chart, the user can compare his / her own answers with the answers of celebrities, etc., the compilation result by country, and the like.

[0048] The other person information transmission function can be realized at any time after the question transmission function and the answer storage function are realized. For example, the other person information transmission function may be realized in order to provide a reward to consumers who input answers in the first stage of the campaign, or in order to promote sales of the second beer in the third stage of the campaign.

[0049] Other embodiments Finally, other embodiments of the information provision system, the information provision method, and the information provision program according to the present invention will be described. Note that the configurations disclosed in the following embodiments can be combined with the configurations disclosed in other embodiments as long as no contradiction occurs.

[0050] In the above embodiment, a configuration capable of realizing the other person information transmission function has been described as an example, but in the present invention, whether or not the other person information transmission function can be realized is optional. Also, in the above embodiment, three modes of the other person information transmission function have been exemplified, but when the other person information transmission function can be realized in the present invention, the modes are not limited to the above examples.

[0051] In the above embodiment, the first product is a first beer, and the second product is a second beer designed and manufactured based on the answer to the question about the first beer. However, in the present invention, the first product and the second product are not limited, and may be any product, such as beverages (soft drinks, carbonated drinks, tea, alcoholic drinks, etc.), food, electrical appliances, and household goods. In addition, the second product may be designed based on the first product, and is not required to be a product that reflects the answer to the question as in the above embodiment.

[0052] Regarding other configurations, it should be understood that the embodiments disclosed in this specification are illustrative in all respects and that the scope of the present invention is not limited thereto. A person skilled in the art would easily understand that appropriate modifications are possible without departing from the spirit of the present invention. Therefore, other embodiments modified without departing from the spirit of the present invention are naturally included in the scope of the present invention. [Industrial Applicability]

[0053] The present invention can be used for product sales promotion campaigns, etc. [Explanation of symbols]

[0054] 1: Information provision system 2: Arithmetic device 3: Storage device 4: Communication equipment 5: Information terminal N: Network

Claims

1. A computing device and a storage device are provided, An information provision system in which a business providing a first product and a second product designed based on the first product provides information to an information terminal of at least a consumer who consumes the first product, a question transmission function in which the arithmetic device transmits question information including a question for the consumer to the information terminal in response to communication from the information terminal based on the identifier attached to the first product; an answer storage function in which the computing device receives the answer of the consumer to the question from the information terminal and stores the answer in the storage device in association with consumer identification information that identifies the consumer; and An information provision system in which the calculation device is capable of realizing a comparison information transmission function of transmitting to the information terminal, in response to communication from the information terminal based on the consumer identification information, comparison information comparing information relating to the second product that at least partially corresponds to the question and the answer of the consumer identified by the consumer identification information that has been stored in the storage device in the answer storage function.

2. 2. The information providing system according to claim 1, further comprising an other person's information transmitting function for transmitting other person's information including answers of other consumers to the question to the information terminal in response to communication from the information terminal.

3. An information providing system as described in claim 2, wherein the other person information transmission function accepts communication from the information terminal based on the consumer identification information, and the other consumers are determined based on the answers of the consumer identified by the consumer identification information.

4. 3. The information providing system according to claim 2, wherein said function of transmitting information about other consumers further transmits compiled information obtained by compiling the responses of a plurality of other consumers to said information terminal.

5. the first product and the second product are beverages; the question included in the question information includes a question about the flavor of the first product, An information providing system according to any one of claims 1 to 4, wherein the information relating to the second product which is compared with the answer in the comparison information sending function includes information relating to the flavor of the second product.

6. An information provision system as described in any one of claims 1 to 4, wherein the comparison information transmission function transmits the comparison information to the information terminal in response to communication from the information terminal based on an identifier attached to the second product and the consumer identification information.

7. An information providing method in which a business entity that provides a first product and a second product designed based on the first product provides information to an information terminal of at least a consumer who consumes the first product, using a computing device and a storage device, comprising: a question sending step of the arithmetic device sending question information including a question for the consumer to the information terminal in response to communication from the information terminal based on the identifier attached to the first product; an answer storage step in which the computing device receives an answer from the consumer to the question from the information terminal and stores the answer in the storage device in association with consumer identification information that identifies the consumer; and The information provision method includes a comparison information sending step in which the calculation device, in response to communication from the information terminal based on the consumer identification information, sends to the information terminal comparison information comparing information relating to the second product which at least partially corresponds to the question and the answer of the consumer identified by the consumer identification information which was stored in the storage device in the answer storage step.

8. An information providing program for a business entity that provides a first product and a second product designed based on the first product to provide information to an information terminal of a consumer who consumes at least the first product, When executed on a computer including a processor and a memory device, a question transmission function in which the arithmetic device transmits question information including a question for the consumer to the information terminal in response to communication from the information terminal based on the identifier attached to the first product; an answer storage function in which the computing device receives the answer of the consumer to the question from the information terminal and stores the answer in the storage device in association with consumer identification information that identifies the consumer; and An information provision program that realizes a comparison information transmission function in which the arithmetic device, in response to communication from the information terminal based on the consumer identification information, transmits to the information terminal comparison information comparing information relating to the second product that at least partially corresponds to the question and the answer of the consumer identified by the consumer identification information that has been stored in the storage device in the answer storage function.

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