Information processing device, program, system, and page data generation method

Abstract

To provide an information processing device that can improve a CVR.SOLUTION: An information processing device for providing page data of a web site 505 to a viewer terminal includes: a communication unit that receives a request for page data of a first page; and a screen generation unit that generates the page data of the first page including information about a second page displayed next to the first page based on recommended display order information of a plurality of pages included in the web site. The communication unit transmits the page data of the first page generated by the screen generation unit to the viewer terminal.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to an information processing device, a program, a system, and a page data generating method. [Background technology]

[0002] Traditionally, marketing has been known to attract customers using mass media such as television, radio, magazines, and train advertisements, but in recent years, digital marketing using digital channels has become more common. Digital marketing refers to the use of all digital channels, such as websites, email, SNS, smartphone apps, and IoT (Internet of Things), to implement appropriate promotional measures and conduct marketing by visualizing customer data.

[0003] In digital marketing using websites, the importance of improving CVR (Conversion Rate) is increasing. For this reason, experts in website utilization repeat the cycle of "measure CVR → propose improvements → implement improvements → measure CVR" and companies improve their websites according to the experts' guidance.

[0004] There is also known a technology that presents measures necessary for improving a website (see, for example, Patent Document 1). Patent Document 1 discloses a technology that collects information related to access to a website, analyzes trends in access to the website from the collected data, and presents measures necessary for improving the website as recommended information according to the analysis results. Summary of the Invention [Problem to be solved by the invention]

[0005] However, with conventional techniques, the person in charge of managing the homepage needs to improve the homepage based on the presented recommendation information, which is time-consuming.

[0006] An object of the present invention is to provide an information processing device capable of improving CVR. [Means for solving the problem]

[0007] In view of the above problems, the present invention provides an information processing device that provides page data of a website to a browser terminal, comprising: a display order information determination unit that determines an access route with the most successful CV judgments as display order information based on an access history management table in which CV judgments are associated with each access route through which a plurality of pages included in the Web site are viewed; a communication unit for receiving a request for page data of a first page; and a recommended page of a plurality of pages included in the website. The above Display order information The display order information including the display order of multiple pages with the highest CVR and a screen generation unit that generates page data for the first page including information regarding a second page to be displayed next to the first page based on the first page, and the communication unit transmits the page data for the first page generated by the screen generation unit to the viewer terminal. Effect of the Invention

[0008] It is possible to provide an information processing device capable of improving CVR. [Brief description of the drawings]

[0009] [Figure 1] FIG. 1 is a diagram for explaining a method for improving CVR performed by an information processing system. [Diagram 2] FIG. 1 is a diagram illustrating an example of a system configuration of an information processing system. [Diagram 3] FIG. 1 is a diagram illustrating an example of a hardware configuration of a computer system. [Figure 4] 2 is an example of a functional block diagram showing functions of a viewer terminal, a HP publishing server, a support server, and an MA server in blocks. [Diagram 5] 11 is a diagram showing an example of the configuration of page data generated by a screen generating unit; FIG. [Figure 6] 11 is an example of a sequence diagram in which the support server generates page data. [Figure 7] 11 is a flowchart illustrating an example of a procedure for a screen generation unit to generate a top page. [Figure 8]This is a diagram showing an example of the top page displayed on the viewer terminal. [Figure 9] This is an example of a flowchart showing the procedure for the screen generation unit to generate the destination page. [Figure 10] This is a diagram for explaining an example of the display of the product information page as the destination page. [Figure 11] This is a diagram showing an example of page transition using the sub-header.

Mode for Carrying Out the Invention

[0010] Hereinafter, as an example of the mode for carrying out the present invention, an information processing system and a page data generation method performed by the information processing system will be described.

[0011] <Overview of CVR Improvement> First, in the present embodiment, it is assumed that the website 505 has a plurality of web pages (hereinafter simply referred to as pages), and the page displayed on the viewer terminal in response to the operation of the viewer transitions from one page to another page.

[0012] FIG. 1 is a diagram for explaining a method for improving CVR performed by the information processing system of the present embodiment. As shown in FIG. 1, each page included in the website 505 mainly has components such as a header 501, a sub-header 502, content 504, and a footer 503 (it may not have all of these). There are also websites having components other than these, but in the present embodiment, the description thereof is omitted.

[0013] The information processing system of the present embodiment automatically generates the configurations of the header 501 and the footer 503. Although details will be described later, the information processing system arranges the page name included in the "route information with the largest CVR (= recommended access route)" observed in advance in the header 501 and a link to the page with the page name. Since the header 501 has a high chance of being noticed by the viewer, it becomes easier for the viewer to view the website 505 in the order of the recommended access routes.

[0014] Furthermore, the information processing system places in footer 503 the page names of pages that exist in the "page management table (list of all pages)" but do not exist in the "recommended access route" and links to those pages. Because footer 503 is rarely seen by viewers, it becomes difficult for viewers to view pages included in routes with low CVR. Also, links to pages that exist in the page management table can be left.

[0015] Furthermore, in this embodiment, the information processing system places a component called a subheader 502 on the website. In the subheader 502, the name of the next page in the recommended access route and a link to that page, or the name of the page with the lowest order among the pages not viewed by the viewer in the recommended access route and a link to that page, are placed. When the viewer presses the subheader 502, the pages are displayed in the order of the recommended access route, so that the information processing system can allow the viewer to view the pages in the order of the recommended access route. Even if the viewer deviates from the recommended access route, the information processing system can bring the viewer back to the recommended access route.

[0016] Subheader 502 may be displayed anywhere on each page. The location of subheader 502 may vary depending on the page. Subheader 502 is referred to as a header for convenience only, and does not need to have a similar format to a header or be recognized as a header. However, subheader 502 is preferably displayed in a location that will attract the viewer's attention. Subheader 502 is preferably displayed in a form (color scheme or size) that will attract the viewer's attention.

[0017] In this way, the information processing system of this embodiment can arrange the subheader 502 so that the viewer views the page along the recommended access route (the route with the highest CVR). By arranging the subheader 502, the homepage (hereinafter referred to as HP) can guide the viewer to view the HP along the recommended access route.

[0018] <Terminology> A website is a collection of web pages, usually located under a particular domain name. It is also sometimes called a homepage.

[0019] A link is information written on a page that indicates the location of another page, and is called a "hyperlink," which is an abbreviation of this term. When a user clicks on a link, the other page is displayed.

[0020] A header is information that is displayed at the top of a website and is described by a header tag. However, in this embodiment, the header tag does not necessarily have to be used.

[0021] The footer is information displayed at the bottom of a website and is described by the footer tag. However, in this embodiment, the footer tag does not necessarily have to be used.

[0022] The display order information is a recommended display order of a plurality of pages included in a website. Being recommended means that it leads to improving the effectiveness of the website from the viewpoint of the website provider. In this embodiment, the display order information is explained by the term "recommended access route."

[0023] <System configuration example> 2 is an example of a system configuration diagram of an information processing system 100. The information processing system 100 has a support server 50, a CMS server 20, an MA server 40, a HP publication server 60, an administrator terminal 13, and a viewer terminal 14 that are communicable via a communication network N. Being communicable does not require constant communication, but only communication when necessary. In some cases, the support server 50 and the CMS server 20 are integrated, and may be called a service system 101 that serves as a window for HP-related services.

[0024] The communication network N is assumed to be a general network such as the Internet. It may include a LAN in a company or at home, or a WAN consisting of a wide area Ethernet (registered trademark) or multiple LANs. The network may be partially or entirely wireless. Wireless networks may include wireless LAN, WiMAX, and mobile phone networks such as 3G, 4G, and 5G.

[0025] The support server 50, the CMS server 20, the MA server 40, and the HP public server 60 are so-called server devices and have the functions of information processing devices. A server is a computer that provides files, data, etc. to other computers connected via a network. They may be called Web servers, HTTP servers, WWW servers, etc. However, the support server 50, the CMS server 20, the MA server 40, and the HP public server 60 do not need to be devices dedicated to being servers, and may be general-purpose information processing devices.

[0026] The support server 50 is a server that provides the administrator with a so-called one-stop service of the CMS server 20 and the MA server 40. The support server 50 provides a Web application for creating a Web site in cooperation with the CMS server 20 and the MA server 40. The support server 50 mainly accepts input of site creation information from a user, and generates parameters for HP template creation so that the CMS server 20 can create an HP template according to the site creation information.

[0027] In FIG. 2, the support server 50 and the CMS server 20 are separate entities, but they may be integrated.

[0028] The CMS server 20 is a server that performs or supports lead generation to actualize potential customers. For example, it acquires customer information, acquires customer interest information, creates a customer list, etc. More specifically, the CMS server 20 is a server that provides a HP creation tool that creates, updates, and manages an HP (i.e., a website). Note that in this embodiment, it is assumed that the HP has already been created.

[0029] The HP public server 60 is a server that accepts requests to view the HP. The HP public server 60 may have HP data for each page of the website and transmit the page data to the viewer terminal 14, or the support server 50 may have the HP data and transmit the page data to the support server 50 in response to a request from the HP public server 60.

[0030] The MA server 40 is a server that performs or supports lead nurturing to turn actualized customers into potential customers. The MA server 40 performs, for example, mail delivery, printed matter delivery, open count, observation of other response behavior, response aggregation, accuracy analysis, approach classification, approach judgment, accuracy confirmation, business negotiation schedule arrangement, first visit / revisit, proposal, contract, etc. As a simple example, it provides an MA tool that performs access analysis for a website.

[0031] The CMS server 20 and the MA server 40 do not have to be separate servers, and one server may provide the CMS tool and the MA tool. In reality, many CMS servers 20 and MA servers 40 exist, and the support server 50 can cooperate with each of the CMS servers 20 and MA servers 40. As to which CMS server 20 or MA server 40 to use, the support server 50 may select the CMS server 20 or MA server 40 based on its functions or cost. If it is difficult or not troublesome for the user to select the CMS server 20 or MA server 40, the user may specify the server. The support server 50 may present an index (function, popularity, etc.) for the user to select the CMS server 20 or MA server 40.

[0032] Furthermore, the support server 50, the CMS server 20, the MA server 40, or the HP publishing server 60 may correspond to a cloud system. A cloud system is a system that uses cloud computing, which is a form of utilization in which computer resources are provided as a service via a computer network such as the Internet. However, on-premise cloud systems in which one or more of the support server 50, the CMS server 20, the MA server 40, and the HP publishing server 60 are located on-premise are also known.

[0033] The administrator terminal 13 is a terminal device used by an administrator, and is a general-purpose information processing device having communication and display functions. An administrator is a person who creates, operates, improves, etc. a homepage. Information processing devices that can serve as the administrator terminal 13 include, for example, a PC (Personal Computer), a tablet terminal, a smartphone, a mobile phone, and a wearable PC such as a watch-type PC. In addition, any device that runs browser software may be used, such as an electronic whiteboard, a video conference terminal, a digital signage terminal, or a car navigation system. There may be one or more administrator terminals 13.

[0034] The viewer terminal 14 is a terminal device used by a viewer of the HP, and is a general-purpose information processing device having a communication function and a display function. An example of the viewer terminal 14 may be the same as the administrator terminal 13. It is assumed that there are multiple viewer terminals 14.

[0035] Browser software runs on the administrator terminal 13 and the viewer terminal 14. The support server 50 transmits page data (screen information of each page) to the administrator terminal 13. The CMS server 20 also publishes the HP on the HP publishing server 60, which transmits the page data of the HP to the viewer terminal 14. The page data is written in HTML, XML, a script language (JavaScript: registered trademark), and CSS (Cascade Style Sheet), etc. The website may be provided by a Web application. There is no clear definition of a Web application, but it refers to software or its mechanism used on a browser that operates by cooperation between a program written in a script language (e.g., JavaScript (registered trademark)) that runs on the browser software and a program on the Web server side. Note that application software having equivalent functions may run on the administrator terminal 13 and the viewer terminal 14 instead of browser software.

[0036] <<Examples of hardware configurations for the support server, CMS server, MA server, HP public server, administrator terminal, and viewer terminal>> The support server 50, the CMS server 20, the MA server 40, the HP publication server 60, the administrator terminal 13, and the viewer terminal 14 are realized by a computer system having a hardware configuration shown in Fig. 3. Fig. 3 is a hardware configuration diagram of an example of a computer system 300 according to this embodiment.

[0037] As shown in FIG. 3, computer system 300 is constructed by a computer, and as shown in FIG. 3, it includes a CPU 201, a ROM 202, a RAM 203, an HD 204, an HDD (Hard Disk Drive) controller 205, a display 206, an external device connection I / F 208 (Interface), a network I / F 209, a bus line 210, a keyboard 211, a pointing device 212, a DVD-RW (Digital Versatile Disk Rewritable) drive 214, and a media I / F 216.

[0038] Among these, the CPU 201 controls the operation of the entire computer system 300. The ROM 202 stores programs such as an IPL used to drive the CPU 201. The RAM 203 is used as a work area for the CPU 201. The HD 204 stores various data such as programs. The HDD controller 205 controls reading or writing of various data from or to the HD 204 under the control of the CPU 201. The display 206 displays various information such as a cursor, a menu, a window, a character, or an image. The external device connection I / F 208 is an interface for connecting various external devices. In this case, the external device is, for example, a USB (Universal Serial Bus) memory or a printer. The network I / F 209 is an interface for data communication using the communication network N. The bus line 210 is an address bus, a data bus, or the like for electrically connecting each component such as the CPU 201 shown in FIG. 3.

[0039] The keyboard 211 is a type of input means having a plurality of keys for inputting characters, numbers, various instructions, etc. The pointing device 212 is a type of input means for selecting and executing various instructions, selecting a processing target, moving a cursor, etc. The DVD-RW drive 214 controls reading and writing of various data from a DVD-RW 513 as an example of a removable recording medium. Note that the DVD-RW is not limited to this, and may be a DVD-R or the like. The media I / F 216 controls reading and writing (storing) of data from a recording medium 215 such as a flash memory.

[0040] <About the function> Next, the functions of the support server 50, the MA server 40, the HP publishing server 60, and the viewer terminal 14 will be described with reference to Fig. 4. Fig. 4 is an example of a functional block diagram showing the functions of the viewer terminal 14, the HP publishing server 60, the support server 50, and the MA server 40 in blocks.

[0041] <<Viewer's device>> The viewer terminal 14 includes a first communication unit 21, an operation reception unit 22, and a display control unit 23. Each of these functional units included in the viewer terminal 14 is a function or means realized by any of the components shown in FIG. 3 operating according to an instruction from the CPU 201 based on a program expanded from the HD 204 to the RAM 203. This program may be, for example, browser software.

[0042] The first communication unit 21 transmits and receives various types of information to and from the HP public server 60. In the present embodiment, the first communication unit 21 transmits an HP viewing request (URL) to the HP public server 60 and receives HP page data from the HP public server 60.

[0043] The display control unit 23 analyzes the page data received by the first communication unit 21 and displays it on the display 206. That is, the display control unit 23 displays the HP (Web page). By means of the HP, the viewer can transition pages or input information into the input fields of the inquiry page.

[0044] The operation reception unit 22 receives various operations on the viewer terminal 14. The operation reception unit 22 receives, for example, various inputs to the HP, reception instructions for information, and transmission instructions.

[0045] <<HP Public Server>> The HP public server 60 includes a second communication unit 61. In the present embodiment, the HP public server 60 only relays the HP page data to the support server 50, and the support server 50 generates the page data and the like. The second communication unit 61 transmits the requested HP URL to the support server 50 and transmits the page data transmitted from the support server 50 to the viewer terminal 14.

[0046] <<Support Server>> The support server 50 has a third communication unit 51, a screen generation unit 52, an access history recording unit 53, and a recommended access route determination unit 49. Each of these functional units of the support server 50 is a function or means realized by any of the components shown in Fig. 3 operating in response to an instruction from the CPU 201 in accordance with a program loaded from the HD 204 to the RAM 203. This program is distributed from a server for program distribution or distributed in a state stored in a storage medium.

[0047] The third communication section 51 transmits and receives various information to and from the HP public server 60 and the MA server 40. Details will be described later.

[0048] The screen generating unit 52 generates page data by arranging a header 501, a footer 503, and a subheader 502 for the HP content 504 requested for viewing.

[0049] The access history recording unit 53 records in a recommended access route management table 58 whether or not the reader has viewed each page of the recommended access route 57. The access history recording unit 53 also records in an access history management table 56 the order in which the HPs were accessed.

[0050] The recommended access route determination unit 49 determines a recommended access route 57 based on the access history management table 56 .

[0051] The support server 50 also has a storage unit 59 constructed in the HD 204 or the like shown in Fig. 3. The storage unit 59 stores a page management table 54, HP data 55, an access history management table 56, a recommended access route 57, and a recommended access route management table 58. Of these, the HP data 55 is HP content 504, and as it varies depending on the HP, a description thereof will be omitted.

[0052] [Table 1] Table 1 shows an example of the page management table 54. The page management table 54 contains bibliographic information of pages on a website. A website is specified by a URL. - Page ID is identification information for each page on the website. - The page name is a name of the page that is easy for the administrator to understand, for example, the title of the page. The page path is the path (folder name) to transition from the homepage of the website to the page in question.

[0053] [Table 2] Table 2 shows an example of the access history management table 56. The access history management table 56 records the access history of each visitor to pages on the HP. The access ID is identification information assigned to each access of the viewer terminal 14. For example, a session ID may be used as the access ID. The access date and time is the date and time when the visitor accessed the homepage of the website. The access source is, for example, the IP address of the viewer terminal 14. The access route is the order in which a visitor views each page on the website. The conversion judgment is "success" when the MA server 40 notifies the user that the conversion was successful. The default value is "failure." As an example, whether or not a conversion was successful is determined based on whether or not an inquiry was made, but the criteria for determining whether or not a conversion was successful can be defined by an administrator, etc. For example, the criteria for a successful conversion may also be the purchase or application of a product. In this embodiment, when a viewer makes an inquiry, the MA server 40 is notified that an inquiry has been made by an "MA tag" embedded in the website. This notification is also sent to the support server 50, which determines whether or not the conversion was successful.

[0054] [Table 3] Table 3 shows an example of the recommended access route 57. The recommended access route 57 is information describing the order of a page to be displayed next to a currently displayed page, and in this embodiment, is, for example, the access route with the largest CVR. The order is the order in which pages on the website are viewed in recommended access route 57. The access route is the page name (or page ID) of each page included in the recommended access route 57.

[0055] The recommended access route determination unit 49 counts the number of times the CV judgment is "successful" for each access route in the access history management table 56, and identifies the access route with the highest number of times the CV judgment is "successful" as the recommended access route 57. Alternatively, the recommended access route determination unit 49 may determine the access route with the highest ratio of the number of times the CV judgment is "successful" to the number of each access route as the recommended access route 57.

[0056] Furthermore, the recommended access route 57 is not limited to the one with the highest number of "successful" CV judgments, and there may be several recommended access routes 57 that are ranked among the top.

[0057] Furthermore, the recommended access route determination unit 49 may perform the calculations based on all access histories, or based on access histories for a predetermined period of time. Furthermore, the calculation process may be performed automatically, or may be performed at the instruction of an administrator. When the recommended access route determination unit 49 executes the calculations at a predetermined timing (for example, nighttime processing), the calculations may be performed periodically (for example, once every hour) or in real time (immediately after a new access history is registered).

[0058] In addition, when counting the number of times the CV judgment is "successful," the recommended access route determination unit 49 may determine that the same access route is included consecutively as the same access route. For example, if the CV is "successful" for an access route such as "product information ⇒ introduction case ⇒ inquiry," the CV judgment for the access route "message from the president ⇒ product information ⇒ introduction case ⇒ inquiry" that includes this access route may be counted as "successful."

[0059] [Table 4] Table 4 shows an example of the recommended access route management table 58. The recommended access route management table 58 is a temporary table that records in real time the pages viewed by the viewer among the recommended access routes 57 (deleted when the session is terminated). The order is the order in which pages on the website are viewed in recommended access route 57. The access route is the page name (or page ID) of the page that the recommended access route 57 has. -Accessed will be set to Yes if the page has been viewed (default value is No).

[0060] <<MAサーバ> > The MA server 40 has a fourth communication unit 41 and an access management unit 42. Each of these functional units of the MA server 40 is a function or means realized by any of the components shown in FIG. 3 operating according to an instruction from the CPU 201 in accordance with the program loaded from the HD 204 to the RAM 203.

[0061] The fourth communication unit 41 transmits and receives various information to and from the support server 50. In this embodiment, the fourth communication unit 41 receives information transmitted by the execution of the MA tag from the viewer terminal 14, and notifies the support server 50 that an inquiry has been made based on the information.

[0062] The access management unit 42 generates a message indicating that an inquiry has been made based on information transmitted by the execution of the MA tag (information accompanying the inquiry in this embodiment).

[0063] <Contents of each page> Fig. 5 is a diagram showing an example of the configuration of page data generated by screen generation unit 52. The page data has, from top to bottom, the elements of a header 501, a subheader 502, content 504, and a footer 503. For this reason, screen generation unit 52 generates page data by arranging HTML data of header 501, subheader 502, content 504, and footer 503 in a template as shown in Fig. 5. Header 501 is displayed in the header area of ​​the HP, footer 503 is displayed in the footer area of ​​the HP, content 504 is displayed in the content area, and subheader 502 is displayed in the subheader area.

[0064] In the header 501, the page names and links of the pages included in the recommended access route 57 are arranged in ascending order from left to right.

[0065] The subheader 502 is an area where the displayed message changes dynamically depending on the viewer's access. In this message, a page name and a link for allowing the viewer to view the homepage according to the recommended access route 57, or a page name and a link for leading the viewer back to the recommended access route 57, are placed.

[0066] The content 504 is page data of an arbitrary page of the HP data 55. This is a fixed area in which the HP content 504 is displayed in response to access by the viewer.

[0067] In the footer 503, the page names and links of each page not included in the recommended access route 57 are arranged from left to right with the page ID increasing.

[0068] In FIG. 5, the HP is shown as a table (as displayed on the viewer terminal 14 etc.), but the template for the page data is, for example, an editor in which HTML data is stored.

[0069] <Overall operation of the information processing system> Next, the overall operation of the information processing system 100 will be described with reference to Fig. 6. Fig. 6 is an example of a sequence diagram in which the support server 50 generates page data. Note that the overall operation will be described first, and detailed processing will be described with reference to the flowcharts of Figs. 7 and 9.

[0070] S1: The viewer operates the viewer terminal 14 to input an operation to display the homepage of the HP. The operation acceptance unit 22 accepts this operation.

[0071] S2: The first communication unit 21 of the viewer terminal 14 transmits a request for the page data of the top page to the HP public server 60. The page data of the top page is specified by a URL. The URL also includes the IP address of the viewer terminal 14.

[0072] S3: The second communication unit 61 of the HP public server 60 receives the request for page data of the top page, and transfers the request to the support server 50.

[0073] S4: The third communication unit 51 of the support server 50 receives the request for page data of the top page, and generates page data of the top page specified by the URL. Details will be explained in FIG. 7. The access history recording unit 53 assigns an access ID and generates an access history management table 56 and a recommended access route management table 58. The access history recording unit 53 registers the access ID, access date and time, access source, and access route (which gradually increase) in the access history management table 56. The access history recording unit 53 records the access ID, access date and time, access source, order, and access route (the same as the recommended access route 57) in the recommended access route management table 58. The third communication unit 51 transmits the page data of the top page to the HP public server 60.

[0074] S5 to S6: The page data of the top page is transmitted to the viewer terminal 14. In this case, the access ID is also transmitted.

[0075] S7: The first communication unit 21 of the viewer terminal 14 receives the page data of the top page, and the display control unit 23 displays the top page. An example of the top page is shown in FIG.

[0076] S8: The viewer operates the viewer terminal 14 to input an operation to transition from the top page to another page. The operation receiving unit 22 receives this operation.

[0077] S9: The first communication unit 21 of the viewer terminal 14 transmits a screen transition request to the HP public server 60. The screen transition request includes a URL, as well as the IP address and access ID of the viewer terminal 14.

[0078] S 10 : The second communication unit 61 of the HP public server 60 receives the screen transition request and transfers the request to the support server 50 .

[0079] S11: The third communication unit 51 of the support server 50 receives the screen transition request and generates page data of the transition destination page specified by the URL. Details will be described in FIG. 9. The third communication unit 51 transmits the page data of the transition destination page to the HP public server 60.

[0080] S12: The access history recording unit 53 also records the page name of the transition destination page in the access route of the access history management table 56.

[0081] S13 to S14: The page data of the transition destination page is transmitted to the viewer terminal 14.

[0082] S15: The first communication unit 21 of the viewer terminal 14 receives the page data of the transition destination page, and the display control unit 23 displays the transition destination page. An example of the transition destination page is shown in FIG.

[0083] The viewer repeats steps S8 to S15 to cause the viewer terminal 14 to display any page.

[0084] S16: The viewer operates the viewer terminal 14 to input information into the inquiry page and input an operation to send the information. The operation receiving unit 22 receives this operation.

[0085] S17: An MA tag is embedded in the inquiry page, and JavaScript (registered trademark) included in the MA tag collects information to be sent to the MA server 40. The information to be sent to the MA server 40 includes, for example, the access ID, the entered content, the destination email address included in the MA tag (the forwarding destination of the entered content), and the URL of the current page.

[0086] S18: The first communication unit 21 of the viewer terminal 14 transmits the MA information to the MA server 40.

[0087] S19: The fourth communication unit 41 of the MA server 40 receives the MA information, and the access management unit 42 specifies the URL and the access ID based on the current URL and transmits to the support server 50 a message indicating that an inquiry has been made.

[0088] S20: The third communication unit 51 of the support server 50 receives the notification that an inquiry has been made, and the access history recording unit 53 determines that the CV was successful because an inquiry has been made. The access history recording unit 53 registers success in the CV judgment column of the access history management table 56 specified by the URL and the access ID.

[0089] The CV judgments are stored in the access history management table 56, whereby the recommended access route determination unit 49 can determine a recommended access route 57.

[0090] <Generating the top page> FIG. 7 is a flowchart showing an example of a procedure for screen generating unit 52 to generate a top page.

[0091] Screen generator 52 places the page names of the pages included in recommended access route 57 in header 501 of the template in FIG. 5 in ascending order from left to right (S101).

[0092] The screen generating unit 52 acquires the page name of the page having the first page number from the recommended access route 57 (S102). Screen generation unit 52 generates a message based on the acquired page name, and places the generated message as an initial value in subheader 502 of the template in FIG. 5 (S103). The message has a predetermined template. For example, "Please see <page name>" is a template. Screen generation unit 52 generates the message by substituting the page name of step S102 for <page name>. A link to the page is embedded in the page name.

[0093] Screen generation unit 52 acquires the requested top page content 504 from HP data 55, and places it in content 504 of the template in FIG. 5 (S104).

[0094] The screen generation unit 52 places the page names of each page in the page management table 54 that is not included in the recommended access route 57 in the footer 503 of the template in Figure 5 so that the page IDs increase from left to right (S105).

[0095] The top page is now generated. Note that the order of steps S101, S102, S103, S104, and S105 can be reversed.

[0096] 8 is an example of a top page displayed by the viewer terminal 14. In the header 501, the names of the pages in the recommended access route 57 are displayed from left to right in ascending order. Each page name has a page path in the page management table 54 embedded as a link.

[0097] Subheader 502 displays a message using the page name (product information) of the first page included in recommended access route 57. A link to the product information page is embedded in the page name.

[0098] In the content 504, the contents of the top page are displayed.

[0099] In the footer 503, the names of pages not included in the recommended access route 57 are arranged from left to right with increasing page ID. Each page name has a page path in the page management table 54 embedded as a link.

[0100] <Generating destination pages> FIG. 9 is an example of a flowchart showing a procedure in which screen generating unit 52 generates a transition destination page.

[0101] The screen generation unit 52 acquires the content 504 from the HP data 55 based on the URL of the transition destination page, and switches to the transition destination page (an example of a first page) (S201).

[0102] Next, the screen generation unit 52 identifies the page path of the transition destination page in the page management table 54, and obtains the page name corresponding to the page path from the page management table 54 (S202).

[0103] Next, the access history recording unit 53 sets "Yes" to the "Accessed" item corresponding to the page name of the transition destination page in the recommended access route management table 58 (S203). This is not necessary if the transition destination page is not registered in the recommended access route management table 58.

[0104] Next, the screen generating unit 52 judges whether or not the page name of the transition destination page is included in the recommended access route 57 (S204).

[0105] If the page name of the transition destination page is included in the recommended access route 57, the screen generator 52 acquires the page name of the page (an example of a second page) that is next in order to the transition destination page from the recommended access route 57 (S205).

[0106] If the page name of the transition destination page is not included in the recommended access route 57, the screen generation unit 52 obtains the page name of the page (an example of the second page) with the lowest page number among the page names whose item value in the "Accessed" item is "No" in the recommended access route management table 58 (S206).

[0107] Screen generation unit 52 generates a message based on the acquired page name and places the generated message in subheader 502 (S207). The message has a template. The template is, for example, "Please see <page name>." If "Product Information" is the transition destination page, screen generation unit 52 generates the message by substituting the page name of "Introduction Examples", which is the next page of "Product Information", for <page name>.

[0108] Fig. 10 is a diagram for explaining an example of displaying a product information page as a transition destination page. Header 501 and footer 503 are the same as the top page in Fig. 8. Fig. 10 shows an example in which the page name of the transition destination page is included in recommended access route 57. A case in which it is not included will be explained in Fig. 11.

[0109] The name of the page next to the product information page, which is the transition destination page in the recommended access route 57, is “Introduction Example.” In the subheader 502, this page name, “Introduction Example,” is displayed in a message 506. In the content 504, the content 504 of the product information page, which is the transition destination page, is displayed.

[0110] <Example of page transitions using headers, footers, and subheaders> As described above, by arranging the header 501 and the subheader 502 on each page of the HP, the HP can guide the viewer to view the HP via the recommended access route 57.

[0111] 11 is a diagram showing an example of page transition using a subheader 502. The route in the upper part of FIG.

[0112] That is, Product information page → Case studies page → Inquiry page 5 shows a case where each page is displayed via the recommended access route 57.

[0113] Therefore, when the viewer terminal 14 displays the product information page, the screen generator 52 places links to the “product information page”, “case study page”, and “inquiry page” in the header 501 from the left.

[0114] In addition, in the recommended access route 57, the screen generator 52 The message 506 in the subheader 502 of the “product information page” 571 is set to the page name of the “case study page” that is next in order to the “product information page” 571 in the recommended access route 57. In the message 506 of the subheader 502 of the “case study page” 572, the page name of the “contact page” that is next in the order of the “case study page” 572 in the recommended access route 57 is set. Since there is no page that corresponds to the next page in the recommended access route 57 after the “Contact Us Page” 573, the “Contact Us Page” 573 does not have a subheading 502.

[0115] In the footer 503, links to pages in the page management table 54 that are not in the recommended access route 57 are placed, so that the "Product Information Page" 571, "Case Study Page" 572, and "Contact Page" 573 have the "Company Information Page" and "Message from the President Page" arranged in order of page ID.

[0116] 11 show pages that are not included in the recommended access route 57. For example, a “company information page” 581 and a “message from the president page” 582 are not included in the recommended access route 57.

[0117] The header 501 and the footer 503 are generated in the same manner as the recommended access route 57. The screen generator 52 arranges the following sub-headers 502. The "company information page" 581 is transitioned from the top page. The screen generator 52 places a link to the "product information page" 571, which has the lowest accessed page number in the recommended access route management table 58, in the subheader 502 of the "company information page" 581. The "Message from the President" 582 is transitioned from the "Product Information Page" 571. The screen generation unit 52 places a link to the "Introduction Example Page" 572, which has the lowest accessed number and the lowest page number in the recommended access route management table 58, in the subheader 502 of the "Message from the President" 582.

[0118] Therefore, even if the viewer displays a page that is not included in the recommended access route 57 , the viewer can return to the recommended access route 57 by pressing the subheader 502 .

[0119] <Major Effects> The information processing system of this embodiment can arrange subheaders 502 in which a page name and a link are arranged so that a viewer views the page along a recommended access route (a route with the highest CVR). By arranging the subheaders 502, the HP can guide a viewer to view the HP along the recommended access route.

[0120] <Other application examples> The above describes the best mode for carrying out the present invention using examples, but the present invention is not limited to these examples in any way, and various modifications and substitutions can be made within the scope that does not deviate from the gist of the present invention.

[0121] For example, the support server 50, the HP publishing server 60, and the MA server 40 include a plurality of computing devices, such as a server cluster, configured to communicate with each other via any type of communication link, including a network, a shared memory, and the like, and perform the processes disclosed herein. Similarly, the viewer terminal 14 may include a plurality of computing devices configured to communicate with each other.

[0122] Moreover, the configuration examples in Fig. 4 and the like are divided according to main functions to facilitate understanding of the processing by the viewer terminal 14, support server 50, HP publishing server 60, and MA server 40. The method of division or names of the processing units does not limit the present invention. The processing by the viewer terminal 14, support server 50, HP publishing server 60, and MA server 40 can also be divided into more processing units depending on the processing content. Also, it can be divided so that one processing unit includes even more processes. [Explanation of symbols]

[0123] 14 Viewer terminal 20 CMS Server 40 MA Server 50 Support Server 60 HP Public Server 100 Information Processing Systems [Prior art documents] [Patent documents]

[0124] [Patent Document 1] JP 2019-079474 A

Claims

1. An information processing device that provides page data of a website to a browser terminal, a display order information determination unit that determines an access route with the most successful CV judgments as display order information based on an access history management table in which CV judgments are associated with each access route through which a plurality of pages included in the website are viewed; A communication unit for receiving a request for page data of a first page; a screen generating unit that generates page data of the first page including information about a second page to be displayed next to the first page based on the recommended display order information of a plurality of pages included in the website, the display order information including a display order of a plurality of pages with the highest CVR; The communication unit is an information processing device that transmits the page data of the first page generated by the screen generation unit to the viewer terminal.

2. The information processing device according to claim 1 , wherein the screen generating unit places the page name of the second page on the first page as information regarding the second page, and embeds information indicating the location of the second page in the page name of the second page.

3. When the first page is included in the display order information, the screen generating unit: 3 . The information processing apparatus according to claim 1 , wherein the second page to be displayed next to the first page in the display order information is determined to be the page next to the first page.

4. When the first page is not included in the display order information, the screen generating unit: An information processing device as described in claim 1 or 2, wherein, based on a management table in which whether or not a page of the display order information has been displayed by the viewer terminal is registered for each page, the page that is lowest in the display order information among pages that have not been displayed by the viewer terminal is determined to be the second page to be displayed next to the first page.

5. The information processing apparatus according to claim 2 , wherein the screen generation unit sets a page name of the second page in a predetermined message template, and places the message on the first page.

6. The information processing device according to any one of claims 1 to 5, wherein the screen generating unit arranges the page names of each page included in the display order information in the header area of ​​the first page in increasing order from left to right.

7. An information processing device according to any one of claims 1 to 6, wherein the screen generation unit arranges the page names of each page of the website that is not included in the display order information in the footer area of ​​the first page from left to right with the page ID increasing in size.

8. An information processing device that provides a web site's page data to a browser terminal, a display order information determination unit that determines an access route with the most successful CV judgments as display order information based on an access history management table in which CV judgments are associated with each access route through which a plurality of pages included in the website are viewed; A communication unit for receiving a request for page data of a first page; a screen generating unit that generates page data of the first page including information about a second page to be displayed next to the first page, based on the recommended display order information of a plurality of pages included in the website, the display order information including a display order of a plurality of pages with the highest CVR; The communication unit is a program that transmits the page data of the first page generated by the screen generation unit to the viewer terminal.

9. A system having a viewer terminal and an information processing device that provides page data of a website to the viewer terminal, The information processing device includes: a display order information determination unit that determines an access route with the most successful CV judgments as display order information based on an access history management table in which CV judgments are associated with each access route through which a plurality of pages included in the website are viewed; A communication unit for receiving a request for page data of a first page; a screen generating unit that generates page data of the first page including information about a second page to be displayed next to the first page based on the recommended display order information of a plurality of pages included in the website, the display order information including a display order of a plurality of pages with the highest CVR; the communication unit transmits the page data of the first page generated by the screen generation unit to the viewer terminal; The viewer terminal includes: The system further comprises a display control unit that displays the page data of the first page received from the information processing device.

10. A page data generation method performed by an information processing device that provides a web site page data to a browser terminal, comprising: a display order information determination unit determining, as display order information, an access route with the most successful CV judgments based on an access history management table in which CV judgments are associated with each access route through which a plurality of pages included in the website are viewed; A communication unit receives a request for page data of a first page; a screen generation unit generating page data of the first page including information about a second page to be displayed next to the first page based on the recommended display order information of a plurality of pages included in the website, the display order information including a display order of a plurality of pages having the highest CVR; a step of transmitting, by the communication unit, the page data of the first page generated by the screen generation unit to the viewer terminal; The page data generating method includes the steps of:

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