Management support system, method, and program

The management support system addresses the challenge of understanding consumer propensities by allowing users to grant NFT benefits for product purchases, incorporating entertainment elements to enhance marketing efforts and increase NFT value.

JP7674557B1Active Publication Date: 2025-05-09SUMITOMO MITSUI BANKING CORP
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Patent Information

Application Number
JP2024060144
Authority / Receiving Office
JP · JP
Patent Type
Patents
Current Assignee / Owner
Filing Date
2024-04-03
Publication Date
2025-05-09
Estimated Expiration
2044-04-03

AI Technical Summary

Technical Problem

Existing systems that utilize Non-Fungible Tokens (NFTs) in virtual spaces primarily focus on trading NFTs, making it difficult to grasp users' consumption propensities for products and services other than NFTs, which limits their marketing potential.

Method used

A management support system that allows users to grant NFT benefits to game characters by purchasing products or services, incorporating entertainment elements to facilitate the tracking of consumer propensities and utilizing this information for marketing purposes.

Benefits of technology

This system enables companies to efficiently grasp consumer propensities and utilize entertainment elements to enhance marketing efforts, thereby increasing the value of NFTs and improving advertising effectiveness.

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Abstract

The objective is to provide a system that provides users with NFT-based benefits by purchasing products and services, and to provide a management support system, method, and program that incorporates the entertainment elements of games while understanding users' consumption tendencies and utilizing them for marketing. [Solution] A management support system 100 equipped with a receiving means 120, an instruction means 121, a purchasing information receiving means 122, a management support information means 123, and a bonus granting means 124 adds an entertainment element to the system in which users are granted NFTs by purchasing products, etc., and enables companies and stores to efficiently grasp consumption trends.
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Citation Information

Patent Citations

  • Advertisement display system

    JP2021144459A

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    JP2022067799A

  • NFT item value improvement system and system

    JP2023054821A

  • Hashtag system, hashtag assigning method, and hashtag assigning program

    JP2024012051A

  • JPP7393506B