Information processing system, information processing method, and program

What is AI technical title?
AI technical title is built by Patsnap AI team. It summarizes the technical point description of the patent document.
The information processing system addresses the lack of user-friendliness in conventional content selection techniques by dynamically determining display modes based on user input and history, thereby enhancing the user experience on broadcast receiving devices.

JP7699711B1Active Publication Date: 2025-06-27K K VIDEO RES

View PDF 9 Cites 0 Cited by

Patent Information

Application Number: JP2024230116
Authority / Receiving Office: JP · JP
Patent Type: Patents
Current Assignee / Owner
Filing Date: 2024-12-26
Publication Date: 2025-06-27
Estimated Expiration: 2044-12-26

Smart Images

Figure 0007699711000001_ABST

Patent Text Reader

Abstract

Provide a more user-friendly content selection environment for the user. 【Solution means】The content information acquisition unit 100 acquires the content information transmitted from the distribution management server 4 via the communication unit 19. The receiving device information acquisition unit 102 acquires the receiving device information transmitted from the receiving device 3 via the communication unit 19. The receiving device information analysis unit 104 analyzes the receiving device information acquired by the receiving device information acquisition unit 102. The display mode determination unit 106 determines the mode of the display screen to be presented to the target user based on the result of the analysis in the receiving device information analysis unit 104. The display information management unit 108 transmits the display information necessary to display the display screen in the mode of the display screen determined by the display mode determination unit 106 to the receiving device 3 or the distribution management server 4 on a display unit (not shown) of the receiving device 3.

Need to check novelty before this filing date? Find Prior Art

Description

Technical Field

[0001] The present disclosure relates to an information processing system, an information processing method, and a program.

Background Art

[0002] In a device that displays content such as a television, it is important how to display an image. For example, according to the technique of Patent Document 1, a technique for changing the mode of presenting content according to the relevance of the preferences of a user and other users is disclosed.

Prior Art Documents

Patent Documents

[0003]

Patent Document 1

Summary of the Invention

Problems to be Solved by the Invention

[0004] However, many of the conventional techniques including the above-mentioned Patent Document 1 simply change the order of recommending content from the viewing history of the user or the like. That is, it is unclear whether the user interface (hereinafter referred to as "UI") presented on a television or the like is really easy for the user to use.

[0005] The present disclosure has been made in view of such a situation, and an object thereof is to provide a more user-friendly content selection environment for the user.

[0006] To achieve the above object, an information processing system according to one aspect of the present disclosure includes an acquisition unit that acquires an input operation related to a broadcast reception device or reception device information related to the history of the broadcast reception device, and a determination unit that determines a mode or a candidate for a mode of display information to be displayed on the broadcast reception device according to the reception device information acquired by the acquisition unit. An information processing system comprising

[0007] The information processing method and program according to one aspect of the present disclosure are also provided as an information processing method or program corresponding to the information processing system according to one aspect of the present disclosure.

Advantages of the Invention

[0008] According to the present disclosure, it is possible to provide a more user-friendly content selection environment for the user.

Brief Description of the Drawings

[0009]

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 7

Figure 8

Figure 9

Figure 10

Mode for Carrying Out the Invention

[0010] [Embodiment] FIG. 1 is a diagram showing an example of the configuration of an information processing system (hereinafter referred to as “this system”) according to an embodiment of the present disclosure.

[0011] As shown in FIG. 1, this system includes, for example, an analysis server 1, a broadcast device 2, a receiving device 3, a distribution management server 4, and a aggregation server 5. The analysis server 1, the broadcast device 2, the receiving device 3, the distribution management server 4, and the aggregation server 5 are connected via a predetermined network such as the Internet. However, the network is not an essential component, and for example, NFC (Near Field Communication), Bluetooth (registered trademark), LAN (Local Area Network), etc. may be used. Also, in the following description, the notation “content” shall include various contents such as TV programs, Internet programs, and various advertisements.

[0012] The analysis server 1 is an information processing device managed by an administrator or the like of this system. The analysis server 1 is configured by, for example, a general-purpose PC (Personal Computer) or the like. The analysis server 1 executes various processes related to the services provided by this system, for example.

[0013] The broadcast device 2 is a platform or the like managed by an operator or the like that performs various TV broadcasts or various IP (Internet Protocol) broadcasts. The broadcast device 2 transmits information regarding programs or the like that are the targets of TV broadcasts or IP broadcasts. Further, the broadcast device 2 transmits, for example, information on various contents such as programs or the like that are the targets of TV broadcasts or IP broadcasts (hereinafter referred to as "content information") to the distribution management server 4. Here, TV broadcast is, for example, a method of broadcasting video, audio, etc. using a TV communication method, and can mainly adopt a broadcast method. IP broadcast is a method of broadcasting video, audio, etc. through a network such as the Internet in a unicast or multicast manner. In IP broadcast, usually, since content and the like are distributed in association with user ID information and the like, it is particularly easy to manage situations such as the viewing history of users and the usage status of other network-related services.

[0014] The receiving device 3 is a receiving device used by a user who views broadcasts. The receiving device 3 is configured by, for example, a TV receiver having a network function. The receiving device 3 acquires, for example, information regarding the viewing status of the user (hereinafter referred to as "viewing information") and transmits the information to the aggregation server 5. The viewing information is managed by the aggregation server 5. Further, the receiving device 3 transmits input information for the receiving device 3 and information regarding various histories in the receiving device 3 (collectively referred to as "receiving device information") to the analysis server 1.

[0015] The distribution management server 4 is an information processing device used for managing information regarding various contents broadcast by the broadcast device 2. The distribution management server 4 acquires, for example, content information transmitted from the broadcast device 2 and transmits the information to the analysis server 1 and the receiving device 3. Note that the content information may include, for example, the name of the content broadcast by the broadcast device 2, the outline of the content (e.g., the cast, production year, production country, producer, etc.), the type of the content (hereinafter also referred to as "genre"), the identifier, the broadcast time of the content (start time, end time), the channel information, the available viewing period (e.g., time-limited distribution, etc.), the available viewing attributes (e.g., not viewable by those under 15 years old, etc.), the program schedule, the content list, the thumbnail, the information related to the charge including the amount, the right information, the viewable area, and other information.

[0016] The aggregation server 5 is an information processing device used for aggregating various information related to the viewing status of users. The aggregation server 5 acquires, for example, the viewing information transmitted from the receiving device 3 and transmits the information to the analysis server 1 and the broadcast device 2. Note that the viewing information may include, for example, the content, name, identifier, genre, channel information, distribution platform information, viewed position, viewing date and time, viewed viewing time, viewing speed (such as double speed, 1.5 times speed, etc.), the identifier of the user, the attributes of the user (demographics, hobbies, preference information related to the content set by the user himself / herself), and other information.

[0017] FIG. 2 is a diagram showing an example of the hardware configuration of the analysis server constituting the information processing system according to an embodiment of the present disclosure.

[0018] As shown in FIG. 2, the analysis server 1 includes a control unit 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, a bus 14, an input / output interface 15, an output unit 16, an input unit 17, a storage unit 18, a communication unit 19, and a drive 20.

[0019] The control unit 11 is composed of a microcomputer including a CPU, a GPU, a semiconductor memory, etc. The control unit 11 executes various processes according to the program recorded in the ROM 12 or the program loaded from the storage unit 18 to the RAM 13. In the RAM 13, information and the like necessary for the control unit 11 to execute various processes are appropriately stored.

[0020] The control unit 11, the ROM 12, and the RAM 13 are interconnected via a bus 14. An input / output interface 15 is also connected to this bus 14. An output unit 16, an input unit 17, a storage unit 18, a communication unit 19, and a drive 20 are connected to the input / output interface 15.

[0021] The output unit 16 is composed of various displays, speakers, and the like. The output unit 16 outputs various images, sounds, and the like.

[0022] The input unit 17 is composed of, for example, a keyboard, a mouse, and the like. The input unit 17 receives the input of various information.

[0023] The storage unit 18 is composed of an HDD (Hard Disk Drive), an SSD (Solid State Drive), and the like, and stores various information. Various programs related to the provision of this service and the like are stored in the storage unit 18.

[0024] The communication unit 19 controls communication and the like with other hardware and the like via a network N including the Internet.

[0025] The drive 20 is provided as necessary. A removable medium 31 made of a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory, etc. is appropriately mounted on the drive 20. Programs for executing various processes and the like are stored in the removable medium 31. Programs read from the removable medium 31 by the drive 20 are installed in the storage unit 18 as necessary. Also, the removable medium 31 can store various information stored in the storage unit 18 in the same manner as the storage unit 18.

[0026] Note that since the hardware configurations of the broadcast device 2, the receiving device 3, the distribution management server 4, and the aggregation server 5 can all be basically the same as the hardware configuration of the analysis server 1, the description thereof is omitted here. However, for example, when the broadcast device 2 performs a television broadcast, the broadcast device 2 may be provided with a modulation function for various signals in a communication unit or the like. Further, when the receiving device 3 receives a television broadcast, the receiving device 3 may be provided with a demodulation function for various signals. Further, various hardware (especially the broadcast device 2 and the receiving device 3) may be provided with functions such as so-called encryption.

[0027] FIG. 3 is a diagram showing an example of a functional configuration of an analysis server or the like constituting an information processing system according to an embodiment of the present disclosure. As shown in FIG. 3, the control unit 11 of the analysis server 1 functions as a content information acquisition unit 100, a receiving device information acquisition unit 102, a receiving device information analysis unit 104, a display mode determination unit 106, and a display information management unit 108 by executing various programs and the like.

[0028] The content information acquisition unit 100 acquires the content information transmitted from the distribution management server 4 via the communication unit 19.

[0029] The receiving device information acquisition unit 102 acquires receiving device information regarding an input operation of the broadcast receiving device or a history of the broadcast receiving device. Specifically, the receiving device information acquisition unit 102 acquires the receiving device information transmitted from the receiving device 3 via the communication unit 19. Here, specifically, the receiving device information may include, for example, the following information. The receiving device information may include, for example, information regarding an input operation of a device (such as a remote control) capable of remotely operating the receiving device 3, such as "Seq.No", "time", "key type", "destination focus ID", "user ID", "unit number", etc. "Seq.No" is a continuous sequence number uniquely assigned to an operation log in the receiving device 3 or an internal processing log of the receiving device 3. "Time" is the time or moment when the focus movement occurs. The "key type" is the identifier of the button on the remote control that has been pressed. The "destination focus ID" is an ID that uniquely identifies the object at the destination where the focus has moved on the display screen of the receiving device 3. The "user ID" is an ID that uniquely identifies a user. Note that information regarding each attribute and hobbies of the user may be associated with the user ID. The "unit number" is an ID that uniquely identifies each of the receiving devices 3. Also, for example, the receiving device information may include "layout pattern", "screen ID", "focus display time", "operation mode", "source focus ID", "destination focus ID", "screen display time", "unit number", etc., which are information regarding the history of the broadcast receiving device. The "layout pattern" is an identifier that identifies the pattern of the display mode (layout) of the display screen. The "screen ID" is an identifier assigned to various display screens such as the top page, regional page, other regional pages, search page, content display page, etc. The "focus display time" is the time or moment when the focus started lighting up and the time or moment when the lighting ended when the focus movement occurred. The "operation mode" is, for example, the type of the operating environment of the receiving device 3 such as test mode, verification mode, application environment, etc. The "source focus ID" is an ID that uniquely identifies the object before the focus (selection state) on the display screen of the receiving device 3 moves. The "destination focus ID" is as described above. The "screen display time" is the time or moment when a new screen started being displayed or the time or moment when the display was completed normally when a screen switching operation was performed. The "unit number" is as described above. The receiving device information acquisition unit 102 can acquire such information as receiving device information, for example. Note that the input information related to the operation device (so-called remote control) of the receiving device 3 and the information related to the operation log of the receiving device 3 itself may both be acquired by the receiving device 3 and transmitted separately, or may be summarized by the receiving device 3 and transmitted as information such as a list or a table. Further, the operation device (so-called remote control) of the receiving device 3 may directly transmit various information to the aggregation server 5 or the like without passing through the receiving device 3.

[0030] The receiving device information analysis unit 104 analyzes the receiving device information acquired by the receiving device information acquisition unit 102.

[0031] The display mode determination unit 106 determines the mode of the display information to be displayed on the broadcast receiving device according to the receiving device information acquired by the acquisition unit. Specifically, the display mode determination unit 106 determines the mode of the display screen to be presented to the target user based on the result of the analysis in the receiving device information analysis unit 104. Note that several specific examples of the method for analyzing the receiving device information in this system and determining the display mode based on the analysis result will be described with reference to FIGS. 4 to 9.

[0032] The display information management unit 108 executes a process of causing the broadcast receiving device to display the display information in the mode determined by the determination unit. Specifically, the display information management unit 108 transmits various information (hereinafter referred to as "display information") necessary to display the display screen in the mode of the display screen determined by the display mode determination unit 106 to the receiving device 3 or the distribution management server 4 on a display unit (not shown) of the receiving device 3.

[0033] Subsequently, with reference to FIGS. 4 to 7, an example of the display screen displayed on the receiving device 3 will be described. FIGS. 4 to 7 are all diagrams showing an example of an image displayed on a receiving device constituting an information processing system according to an embodiment of the present disclosure.

[0034] In the example of FIG. 4, selection items such as "Sports", "Music", "Movies", "Animation", "Drama", "Variety", "Other", etc. (hereinafter referred to as "genre tabs") are displayed at the upper part of the screen. Also, in the example of FIG. 4, display items such as "New Content", "Ranking", etc. (hereinafter referred to as "display categories") are displayed from the central part to the lower part of the screen (below the genre tabs), and a plurality of specific contents corresponding to each display category are displayed. Note that in the example of FIG. 4, the genre tab of "Animation" is selected, and new content of popular animations, content ranked at the top of the ranking of animations with a large number of views, etc. are preferentially displayed on the display screen. Here, "Sports", "Music", "Movies", "Animation", "Drama", "Variety", "Other" all mean the genres of content, and each content is classified according to the content of each content.

[0035] On the other hand, in the example of FIG. 5, selection items such as "Home", "Search", "Genre", "Program Schedule", etc. (hereinafter referred to as "basic tabs") are displayed on the left part of the screen, and as selection items of "Genre" among them, genre tabs such as "Sports", "Music", "Movies", "Animation", "Drama", "Variety", "Other", etc. are displayed. Here, "Home" is a selection item for displaying the TOP page related to this system. "Search" is, for example, a selection item for displaying a search page for performing content search. "Genre" is a selection item for displaying genre tabs for selecting the genre of content. "Program Schedule" is a selection item for displaying the program schedule of content.

[0036] And in the example of FIG. 6, genre tabs such as "Sports", "Music", "Movies", "Animation", "Drama", "Variety", "Other", etc. are displayed at the upper part of the screen, and basic tabs such as "Home", "Search", "Genre", "Program Schedule", etc. and genre tabs such as "Sports", "Music", "Movies", "Animation", "Drama", "Variety", "Other", etc. are displayed together on the left side of the screen. That is, in the examples of FIGS. 4 to 6, examples where the display position and display mode of the genre tab are different are shown. As described above, the mode of the display screen has a very large degree of freedom only in terms of the display position and operation mode of the genre tab and the basic tab (such as how to process and switch the display screen when each tab is selected). The present system can, for example, analyze the receiving device information to change the display position and operation mode of the genre tab and the basic tab, and determine and present a display screen mode more suitable for the user.

[0037] Next, with reference to FIG. 7, the display categories on the display screen will be described. In the example of FIG. 7, genre tabs such as "Sports", "Music", "Movies", "Animation", "Drama", "Variety", "Others", etc. are displayed at the upper part of the screen as in the example of FIG. 4, and basic tabs such as "Home", "Search", "Genre", "Program Schedule", etc. are displayed on the left part of the screen as in the example of FIG. 5. And in the example of FIG. 7, specifically, display categories (items) such as "New Content", "Nearing End of Distribution", "Broadcasting", "Ranking", etc. are displayed in order, and content suitable for each display category is displayed. Thus, the present system can change not only the display mode of the above-mentioned various tabs but also the type and order of the display categories actually displayed on the content screen.

[0038] Next, with reference to FIGS. 8 and 9, a specific method for analyzing the receiving device information and a method for using the analysis result according to the present system will be described. FIGS. 8 and 9 are diagrams each showing an example of a method for analyzing information related to an information processing system according to an embodiment of the present disclosure. In the example of Fig. 8, information regarding the residence time on the content selection screen for each attribute is summarized. Specifically, in the example of Fig. 8, for six types of display screens, namely the "TOP page", "area-specific page", "ranking page", "service-specific page", "program schedule page", and "content details page", the distribution of the ratio of residence time is tabulated for each attribute such as gender, age, and area (region). In this system, the usage frequency of each such screen can be analyzed to determine which screens are frequently used and which have room for improvement, and then utilized.

[0039] For example, as a result of statistical analysis, if there are variations in usage methods by gender or age, the display screen may be difficult to use for some users. Based on the results of such analysis, this system can be improved, for example, to encourage further use of frequently used display screens or to encourage use of less frequently used display screens. In addition, this system can further analyze in more detail whether the usage frequency increases or improvement is necessary, for example, by creating patterns of display screens or user regional groups. Also, this system can change the display mode of each screen to be more suitable for users by analyzing the objects targeted by focus movement and the number of focus movements on each screen.

[0040] In the example of Fig. 9, for each of the display screens of the "TOP page", "area-specific page", "program schedule page", and "content details page", the average values of the "residence time until the first content selection", "number of focus transitions until the first content selection", "number of content selections", and "number of played contents" are displayed. In the example of Fig. 9, X in the "number of focus transitions until the first content selection" indicates, for example, the number of horizontal focus movements, and Y indicates the number of vertical focus movements. Referring to FIG. 9, for example, on the "TOP Page", it is shown that the average stay time is 60 seconds, the average number of focus movements is 40 times, the average number of content selections is 4.2, and the average number of content reproductions is 2.0. Similarly, the analysis results of the receiving device information are summarized for each of the "Area-Specific Page", "Program Guide Page", and "Content Details Page". Looking at these results, for example, the "TOP Page" has a longer stay time and a larger number of focus transitions compared to other display screens. Accordingly, the number of content selections is also 4.2. However, despite this, the number of reproduced contents is 2.0. This is a significantly lower value compared to the ratio of the selected contents being actually reproduced on other pages. From such analysis results, it can be determined that in the "TOP Page", for example, users often get lost in content selection, and the number of actually reproduced contents is relatively low, and it is possible to recommend changing the display screen of the "TOP Page". Also, in the example of FIG. 9, the average number of reproduced contents is 2.0 for the "TOP Page", 1.2 for the "Area-Specific Page", 0.5 for the "Program Guide Page", and 1.6 for the "Content Details Page". From such analysis results, it is also possible to recommend changing the display screen of the Program Guide Page where content reproduction is the lowest.

[0041] In this way, based on, for example, the results of statistically analyzing the receiving device information, the system can also consider whether to change the display screen and examine specific locations for changing the display screen. That is, the system can analyze and determine a more user-friendly display screen from information such as the history of input operations for the display screen to be displayed on a display medium such as a TV.

[0042] To summarize the above, one of the features of this system is, for example, to obtain the history of input operations by a user who has presented various input operation screens (including UI, demo screens, etc.), and analyze the screen transition ratio by attribute, the continuity of input operations, the time required to check the screen, etc. By performing such analysis, this system can infer the usability of the target user and can also arbitrarily change the layout of the screen accordingly.

[0043] FIG. 10 is a flowchart showing an example of the flow of various processes executed by an analysis server constituting an information processing system according to an embodiment of the present disclosure. In step S1, the content information acquisition unit 100 acquires the content information transmitted from the distribution management server 4 via the communication unit 19.

[0044] In step S2, the receiving device information acquisition unit 102 acquires the receiving device information transmitted from the receiving device 3 via the communication unit 19.

[0045] In step S3, the receiving device information analysis unit 104 analyzes the receiving device information acquired by the receiving device information acquisition unit 102.

[0046] In step S4, the display mode determination unit 106 determines the mode of the display screen to be presented to the target user based on the result of the analysis by the receiving device information analysis unit 104.

[0047] In step S5, the display information management unit 108 transmits the display information necessary to display the display screen in the mode of the display screen determined by the display mode determination unit 106 to the receiving device 3 or the distribution management server 4 on a display unit (not shown) of the receiving device 3. Thereby, various processes executed on the analysis server 1 are completed.

[0048] Although one embodiment of the present disclosure has been described above, the present disclosure is not limited to the above-described embodiment, and modifications, improvements, etc. within the scope that can achieve the object of the present disclosure are included in the present disclosure.

[0049] [Other Embodiments] Also, in the above-described embodiments, the genres (genre tabs) related to the present system have been described as being "Sports", "Music", "Movies", "Animation", "Drama", "Variety", "Others", but are not limited thereto. The genres (genre tabs) related to the present system may adopt any genres (genre tabs) such as, for example, "Baseball", "Soccer", "Tokusatsu", "News", etc.

[0050] Also, in the above-described embodiments, the basic functions (basic tabs) related to the present system have been described as being "Home", "Search", "Genre", "Program Schedule", but are not limited thereto. The present system may adopt any basic functions (basic tabs) such as a service function for displaying a link page to other application services, a favorite function for displaying links to favorite content, etc.

[0051] Also, in the above-described embodiments, the categories related to the present system have been described as being "New Content", "Nearing End of Distribution", "On Air", "Ranking", but are not limited thereto. The present system may adopt any categories such as "Live", "Future Schedules", etc.

[0052] Also, in the above-described embodiments, the present system has been described as displaying categories vertically and specific content horizontally, but is not limited thereto. The present system may display categories horizontally and specific content vertically.

[0053] Also, although the above-described embodiments have been given a simple explanation, the content (programs) related to the present system is not limited to television broadcasts or IP broadcasts. The content related to the present system may widely include, for example, content provided by television broadcasts or IP broadcasts, content provided by various video distribution services, content provided by various SNS (Social networking service), the Web, etc.

[0054] Also, in the above-described embodiment, the analysis server 1 has been described as acquiring content information from the distribution management server 4, but it is not limited thereto. For example, the analysis server 1 may directly acquire content information from the broadcast device 2.

[0055] Also, in the above-described embodiment, the analysis server 1 has been described as acquiring viewing information from the aggregation server 5, but it is not limited thereto. For example, the analysis server 1 may directly acquire viewing information from the broadcast device 2 or the receiving device 3.

[0056] Also, although not described in the above-described embodiment, the present system may change the mode of the display screen (particularly, the order and size of the content displayed on the display screen, etc.) in consideration of the viewing history of the user and the like. Note that the present system may change the mode of the display screen (particularly, the order and size of the content displayed on the display screen, etc.) in consideration of the viewing history of other users who are not the target user. Here, the hobbies and preferences may be, for example, the genre of content preferred by the user, the channels frequently viewed, the time zones frequently viewed, the performers of the programs frequently viewed, and the like.

[0057] Also, although the above-described embodiment has been described in a simple manner, the present system can also determine not only the positions and orders of various types of information displayed on the display screen, but also, for example, the mode of operation of the display screen and the mode of focus movement on the display screen. Specifically, for example, when an input operation to the right is performed with the focus on the left side of the screen, the system can also determine, using the analysis result of the receiving device information, whether it is better for both the focus and the background to move to the right, or whether only the focus should move to the right while the background remains fixed, and other aspects of the operation of the display screen. The system can analyze, for example, using the information shown in the above-described embodiments (especially the embodiments of FIGS. 8 and 9), whether the input operation is being smoothly performed by the user who presented the display screen, and whether there are variations in the input operation situation depending on attributes and regions, and can change to a display screen that is easier for each user to use.

[0058] Also, although not described in the above embodiments, the system may change the mode of the display screen (especially the order and size of the content displayed on the display screen, etc.) in consideration of information such as the viewing rate and occupancy rate of each content.

[0059] Also, although not described in the above embodiments, the system may change the mode of the display screen (especially the order and size of the content displayed on the display screen, etc.) in consideration of, for example, the usage situation of the user's SNS (social networking service) and the usage situation of the Internet.

[0060] Also, although not described in the above embodiments, the system may change the mode of the display screen including the display content and display mode of the content (so-called fast view) displayed at the most prominent position as the mode of the display screen. Also, the system may change the mode of the display screen according to the probability that the content displayed in the fast view and other content displayed on the display screen are selected. Specifically, for example, the system compares the probability that the content in the fast view is selected first with the probability that other content is selected first, and when the probability that the content in the fast view is selected is low, determines that the selection of the genre and content of the content displayed in the fast view is not appropriate, and may change the mode of the display screen.

[0061] Also, although not described in the above embodiments, the present system may change the mode of the display screen (particularly, the order and size of the content displayed on the display screen, etc.) in consideration of the user's attribute information and the like. Here, the attribute information may be, for example, information regarding the gender, age, place of residence, family composition, occupation, income, content preferences, etc. of the target person.

[0062] Also, although not described in the above embodiments, the present system may change the mode of the display screen (particularly, the order and size of the content displayed on the display screen, etc.) in consideration of the results of, for example, questionnaire surveys or panel surveys conducted on the user (including street questionnaires that do not use the network). Note that the questionnaire surveys and panel surveys mentioned here may be conducted on the users themselves to whom the present system is applicable, or on other users who are not the applicable targets of the present system. And when the present system matches the results of questionnaire surveys and panel surveys for such a large number of other users with the users to whom the present system is applicable, it is difficult to simply match when the user's information is only ID information. In that case, the present system may, for example, acquire information such as the viewing history of the target user ID, analyze viewing tendencies (so-called viewing habits) such as at what time of day and on which day of the week the content is being viewed, and determine the similarity with the results of viewing tendencies from questionnaire surveys and panel surveys, so as to analyze hobbies and attributes from questionnaire surveys and panel surveys for each user ID.

[0063] Also, in the above embodiments, the present system has been described as analyzing the receiving device information of a large number of users and making a common change to the display screen for those users, but it is not limited thereto. The present system may, for example, analyze the receiving device information of individual users, determine the mode of the display screen for each individual user, and present different display screens for each user.

[0064] Also, in the above-described embodiments, the description was limited to a simple explanation. Hereinafter, several examples of specific methods for the present system to analyze the received device information will be given. Note that these methods are merely examples of analysis methods and are not limiting. (1) For example, the present system may analyze the time taken for a user's input operation and determine the mode of the display screen. For example, when the time until the user's input operation is long or the interval between pressing the input buttons is long, the system may determine that the user takes time to select content on the screen and that it is desirable to change the display screen. (2) Also, for example, the present system may analyze the time taken for an input operation for each user attribute (age, gender, etc.) and determine the mode of the display screen. For example, when there is a difference in the input operation time depending on the user attribute, the system may determine that it is difficult for the user of that attribute to use (for example, difficult for an elderly user to use), and that it is desirable to change the display screen. (3) Also, for example, the present system may analyze an unnatural input operation of the user and determine the mode of the display screen. For example, when an unnatural input operation such as the left input button being pressed immediately after the right input button is continuously pressed is repeated, the system may determine that there is a problem with the focus movement or the display speed of the target display screen, and that it is desirable to change the display screen. (4) Similarly, the present system may analyze an unnatural input operation of the user and determine the mode of the display screen. For example, when the right input button is continuously pressed many times for focus movement, the system may determine that the distance until the focus reaches the desired content is long, and that it is desirable to change the display screen. (5) Further, the system may analyze, for example, the time interval during which an input operation is performed and determine the mode of the display screen. The system may analyze, for example, the time from the end of the input operation for focus movement to the input operation for content selection and determine the mode of the display screen according to the result. Note that some users may select the target content immediately, while others may first look through all the content and then select their favorite content. Therefore, the system may analyze such tendencies and then determine the mode of the display screen. (6) Further, the system may conduct a questionnaire or the like for the user after using the display screen, analyze the result, and determine the mode of the display screen. The system may analyze these in more detail and determine the mode of the display screen, for example, by comparing the result of the analysis of the above-described receiving device information with the result of the questionnaire.

[0065] Also, in the above-described embodiment, the system has been described as determining and presenting the mode of the display image, but it is not limited thereto. The system may determine and present to the user the display mode of information such as text or thumbnails, not limited to images.

[0066] Also, although the description has been omitted in the above-described embodiment, the system may obtain, as one of the receiving device information, information regarding the status of input operations such as the number of times an input key of a device that can be remotely operated (such as a remote control) is pressed, the interval between presses, and the sequence. Further, the system may obtain, as one of the receiving device information, information regarding the display status of the screens of the receiving device 3, such as the number of times each screen in the receiving device 3 is displayed and the display time. The system may also take these pieces of information into account and determine the display mode of the display screen.

[0067] Also, although the description was omitted in the above-described embodiments, the present system may determine the mode of the display screen by using a so-called A / B test or the like. For example, the present system may set different layout patterns, operation modes, etc. in the receiving device 3, analyze differences in operation tendencies in each mode, and recommend or determine the mode of the display screen.

[0068] Also, although the above-described embodiments were described with a simple explanation, the present system has been described as determining the mode of the final display screen displayed on each information processing device, but is not limited thereto. For example, the present system may determine only candidates for the mode of the display screen actually displayed on the display screen. That is, the present system may simply determine the mode of the display screen that can be displayed on the display screen.

[0069] Also, the above-described series of processes can be executed by hardware or by software. In other words, the functional configurations such as in FIG. 3 are merely examples and are not particularly limited. That is, it is sufficient that the information processing system is provided with a function capable of executing the above-described series of processes as a whole, and the functional blocks used to realize this function are not limited to the examples such as in FIG. 3. Also, the location of the functional blocks is not limited to the examples such as in FIG. 3 and may be arbitrary. That is, for example, part or all of the processes executed in the analysis server 1 in the above-described embodiments may be executed by other servers or the like. Also, one functional block may be configured by hardware alone, by software alone, or by a combination thereof.

[0070] Also, in this specification, the steps of describing the program recorded on the recording medium may be executed not only in time series along the order, but also in parallel or individually. Also, some of the steps described in the above-described embodiments may be omitted.

[0071] In addition, in this specification, the term "system" means the overall device composed of a plurality of devices, a plurality of means, and the like.

[0072] Also, the system configuration shown in the above-described embodiments is illustrative and not limiting. The number and type of hardware constituting this system are arbitrary, and any other arbitrary hardware may be adopted as part of the system, or a part of the above-described hardware may be omitted. Specifically, for example, in the above-described embodiments, this system has been described as handling viewing information by the aggregation server 5, but this system may not adopt the aggregation server 5 at all. In this case, for example, this system may handle viewing information by the distribution management server 4.

[0073] Also, this system may, for example, cause some or all of the above-described series of processes to be executed by another server or the like managed in the cloud or the like.

[0074] Also, when causing a series of processes to be executed by software, the program constituting the software is installed in a computer or the like from a network or a recording medium.

[0075] Also, the computer may be a computer incorporated in dedicated hardware. Also, the computer may be a computer capable of executing various functions by installing various programs. That is, for example, any computer, a portable terminal such as any smartphone, or the like may be freely adopted for the various hardware in the above-described embodiments. Furthermore, any combination may be adopted for the type and content of various input units, various output units, and the like.

[0076] Also, the recording medium containing such a program is not only composed of a removable medium (not shown) provided separately from the device main body to provide the program to the user or the like, but may also be composed of a recording medium or the like provided to the user in a state pre-incorporated in the device main body.

[0077] Even when these other embodiments are adopted, the functions and effects of the present embodiment are exhibited. Further, it is also possible to appropriately combine the present embodiment with other embodiments and between other embodiments.

[0078] In summary, the information processing system to which the present disclosure is applied can take various embodiments having the following configurations. An acquisition unit that acquires input operations related to the broadcast receiving apparatus or reception apparatus information related to the history of the broadcast receiving apparatus; A determination unit that determines a mode or candidates for a mode of display information to be displayed on the broadcast receiving apparatus according to the reception apparatus information acquired by the acquisition unit; An information processing system including these is sufficient.

[0079] Further, the information processing system described above may further include a display processing unit that executes a process of displaying the display information on the broadcast receiving apparatus in the mode determined by the determination unit.

[0080] Further, the determination unit may determine the mode of the display information including changing the order of categories displayed in the vertical direction of the display information according to the content of the reception apparatus information.

[0081] Further, the determination unit may determine the mode of the display information including the order of contents displayed in the horizontal direction of the display information according to the result of analysis related to information on the user's hobbies or viewing history.

[0082] Further, the acquisition unit may acquire the reception apparatus information including at least either information related to an input operation of a device capable of remotely operating the broadcast receiving apparatus or information related to the history of the broadcast receiving apparatus.

[0083] In addition, the information regarding the input operation of the device capable of remotely operating the broadcast receiving device may include at least information regarding the time when focus movement occurred and information regarding the type of key on which the input operation was performed.

[0084] In addition, the information regarding the history of the broadcast receiving device may include at least information regarding the identifier related to the screen of the broadcast receiving device and information regarding the time related to the display of a new screen.

[0085] In addition, the determination unit may determine the mode of the display information based on at least information regarding the input status of the device capable of remotely operating the broadcast receiving device and information regarding the display status of the screen of the broadcast receiving device.

[0086] In addition, the determination unit may determine the mode of the display information to be displayed on the broadcast receiving device according to the result of the analysis regarding the attribute information of the user.

[0087] In addition, the determination unit may determine the mode of focus movement regarding the display information.

[0088] In addition, the determination unit may determine the mode of focus movement including whether to allow background movement regarding the movement of the focus based on the information regarding the input operation of the device capable of remotely operating the broadcast receiving device.

[0089] In addition, as another aspect of the present disclosure, An information processing method executed by an information processing device, An acquisition step of acquiring input operation related to a broadcast receiving device or reception device information regarding the history of the broadcast receiving device, and A determination step of determining a mode or candidates for the mode of display information to be displayed on the broadcast receiving device according to the reception device information acquired in the acquisition step, An information processing method including the above may be provided.

[0090] In addition, as another aspect of the present disclosure, In an information processing device, An acquisition step of acquiring input operations related to a broadcast receiving device or receiver information regarding the history of the broadcast receiving device; A determination step of determining a mode or candidates for a mode of display information to be displayed on the broadcast receiving device according to the receiver information acquired in the acquisition step; A program that may execute a process including these steps may be provided.

Explanation of Signs

[0091] 1 Analysis server 11 Control unit 100 Content information acquisition unit 102 Receiver information acquisition unit 104 Receiver information analysis unit 106 Display mode determination unit 108 Display information management unit 2 Broadcasting device 3 Receiver 4 Distribution management server 5 Aggregation server

Claims

1. an acquisition unit that acquires receiving device information relating to an input operation on a broadcast receiving device or a history of the broadcast receiving device; a determination unit that determines a mode or a candidate mode of display information to be displayed on the broadcast receiving device according to the receiving device information acquired by the acquisition unit; Equipped with The information regarding the history of the broadcast receiving device includes at least information regarding an identifier of a screen of the broadcast receiving device or information regarding a time or duration required for displaying a new screen. Information processing system.

2. an acquisition unit that acquires receiving device information relating to an input operation on a broadcast receiving device or a history of the broadcast receiving device; a determination unit that determines a mode or a candidate mode of display information to be displayed on the broadcast receiving device according to the receiving device information acquired by the acquisition unit; Equipped with the determination unit determines a manner of focus movement, including whether or not to allow a background movement in relation to the movement of the focus, based on information regarding an input operation of a device capable of remotely operating the broadcast receiving device. Information processing system.

3. a display processing unit that executes a process of displaying the display information on the broadcast receiving device in the manner determined by the determination unit, 3. The information processing system according to claim 1 or 2.

4. the determination unit determines a manner of the display information, including changing an order of categories displayed vertically in the display information, in accordance with the content of the receiving device information.